Podcasts about The Cluetrain Manifesto

Jim Grisanzio from Java Developer Relations talks with François Martin, a full stack developer from Switzerland who loves teaching Java to students and contributing to the Java community. This conversation ranges from teaching students Java from scratch, the value of test driven development, the lessons from NASA's Apollo project, the benefits — and surprises — of contributing to open source projects, and so much more. Even open source marketing and The Cluetrain Manifesto came up! François is passionate about coding in Java and sharing his experiences with other developers at JUG meetings and conferences. Java was the first language he learned and that seems to made all the difference in the world.  François Martin https://x.com/fmartin_ Duke's Corner https://bsky.app/profile/dukescorner.bsky.social https://dukescorner.libsyn.com Jim Grisanzio https://x.com/jimgris

Doc Searls and Katherine Druckman discuss the Cluetrain Manifesto on its 25th anniversary, how the world has and hasn't changed since, and about SCaLE 21x (Southern California Linux Expo) coming up March 14. Site/Blog/Newsletter (https://www.reality2cast.com) FaceBook (https://www.facebook.com/reality2cast) Twitter (https://twitter.com/reality2cast) Mastodon (https://linuxrocks.online/@reality2cast)

Katherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors. Notes: [00:01:04] Intro to Kyle's new book, "How To Write A Tech Book." [00:04:52] Vetting your idea and pitching to a publisher [00:09:24] On self-publishing vs. traditional publishers [00:12:27] Print on-demand [00:15:05] Market research and publishers [00:18:03] Co-authoring vs solo authoring [00:20:43] The Cluetrain Manifesto and The Intention Economy [00:24:05] Return from social media to blogging and longer-form writing [00:27:30] Marketing and promotion [00:31:19] Find us at Defcon! [00:44:13] Formatting code and technical content [00:48:14] LaTeX and layout Site/Blog/Newsletter (https://www.reality2cast.com) FaceBook (https://www.facebook.com/reality2cast) Twitter (https://twitter.com/reality2cast) Mastodon (https://linuxrocks.online/@reality2cast) Special Guest: Kyle Rankin.

Season 4 Episode 87 Accounting High is supported by our Booster Club Thank you G-ACCON Check em out, 14 day free trial, go to accon.services  FACULTY: David Leary CLASS: #GuidePosts TITLE: The Cluetrain Manifesto Accounting Podcast Conversation In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews David Leary of the Cloud Accounting Podcast and delves into the Clue Train Manifesto, the power of decentralized education and communication, and the desire for human connection over corporate entities. Exploring the Clue Train Manifesto and its significance in the digital landscape. Reflecting on the early days of the internet and the emergence of the manifesto. Recognizing the transformative power of the internet in facilitating decentralized education and communication. Discussing how online communities and platforms like YouTube have enabled individuals to bypass traditional corporate channels. Emphasizing the human connection aspect, where people prefer interacting with individuals rather than faceless companies. Highlighting the fear companies have in engaging with the market and the importance of building communities to address concerns. Learning from the failure of Southwest Airlines as an example of the consequences of not adapting to market demands. Stressing the need for accountants to engage in meaningful conversations with their clients. Acknowledging that without embracing change, others will seize the market opportunity. Encouraging individuals to wake up, take action, and not wait for opportunities to come their way. Shout Outs: George Constanza, Blake Oliver, Cluetrain Manifesto, Xero, Intuit, Lean Startup, AICPA Engage, Earmark, QuickFee --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

Avery Pennarun was previously on FLOSS Weekly discussing his startup Tailscale as it aims to make creating secure network connections super easy. Since Pennarun's last appearance, Tailscale has received $100 million in funding to push the service into the mainstream further, all while honoring open source values. Doc Searls and Aaron Newcomb have a great conversation with Pennarun about Tailscale's journey. Hosts: Doc Searls and Aaron Newcomb Guest: Avery Pennarun Download or subscribe to this show at https://twit.tv/shows/floss-weekly Think your open source project should be on FLOSS Weekly? Email floss@twit.tv. Thanks to Lullabot's Jeff Robbins, web designer and musician, for our theme music. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/floss IRL Podcast

Avery Pennarun was previously on FLOSS Weekly discussing his startup Tailscale as it aims to make creating secure network connections super easy. Since Pennarun's last appearance, Tailscale has received $100 million in funding to push the service into the mainstream further, all while honoring open source values. Doc Searls and Aaron Newcomb have a great conversation with Pennarun about Tailscale's journey. Hosts: Doc Searls and Aaron Newcomb Guest: Avery Pennarun Download or subscribe to this show at https://twit.tv/shows/floss-weekly Think your open source project should be on FLOSS Weekly? Email floss@twit.tv. Thanks to Lullabot's Jeff Robbins, web designer and musician, for our theme music. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/floss IRL Podcast

Avery Pennarun was previously on FLOSS Weekly discussing his startup Tailscale as it aims to make creating secure network connections super easy. Since Pennarun's last appearance, Tailscale has received $100 million in funding to push the service into the mainstream further, all while honoring open source values. Doc Searls and Aaron Newcomb have a great conversation with Pennarun about Tailscale's journey. Hosts: Doc Searls and Aaron Newcomb Guest: Avery Pennarun Download or subscribe to this show at https://twit.tv/shows/floss-weekly Think your open source project should be on FLOSS Weekly? Email floss@twit.tv. Thanks to Lullabot's Jeff Robbins, web designer and musician, for our theme music. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/floss IRL Podcast

Avery Pennarun was previously on FLOSS Weekly discussing his startup Tailscale as it aims to make creating secure network connections super easy. Since Pennarun's last appearance, Tailscale has received $100 million in funding to push the service into the mainstream further, all while honoring open source values. Doc Searls and Aaron Newcomb have a great conversation with Pennarun about Tailscale's journey. Hosts: Doc Searls and Aaron Newcomb Guest: Avery Pennarun Download or subscribe to this show at https://twit.tv/shows/floss-weekly Think your open source project should be on FLOSS Weekly? Email floss@twit.tv. Thanks to Lullabot's Jeff Robbins, web designer and musician, for our theme music. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: kolide.com/floss IRL Podcast

The Doctor is in the House. Doc Searls was one of the authors of The Cluetrain Manifesto. If you don't know what that is, please Google. I'll wait… Today, we'll discuss Web3 through the filter or lens of Cluetrain. As well as the future of Over-the-Air Broadcasting, The Intention Economy, owning our digital and mobile identity and how life begins at 50! Phew Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today's show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective starts minting today and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Join my discord at bit.ly/notfamousdiscord, go to botcommands channel and type /join to get your roles based on holding $JAFFE coin (www.rally.io/creator/JAFFE) Hold 1 $JAFFE to become a “regular.” You'll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You'll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You'll also have opportunities to recommend guests and come on the show to ask them a question LIVE. Learn more about your ad choices. Visit megaphone.fm/adchoices

About DeirdréFor over 35 years, Deirdré Straughan has been helping technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, and kernel features. Her toolkit includes words, websites, blogs, communities, events, video, social, marketing, and more. She has written and edited technical books and blog posts, filmed and produced videos, and organized meetups, conferences, and conference talks. She just started a new gig heading up open source community at Intel. You can find her @deirdres on Twitter, and she also shares her opinions on beginningwithi.comLinks: “Marketing Your Tech Talent”: https://youtu.be/9pGSIE7grSs Personal Webpage: https://beginningwithi.com Twitter: https://twitter.com/deirdres TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is sponsored in part by LaunchDarkly. Take a look at what it takes to get your code into production. I'm going to just guess that it's awful because it's always awful. No one loves their deployment process. What if launching new features didn't require you to do a full-on code and possibly infrastructure deploy? What if you could test on a small subset of users and then roll it back immediately if results aren't what you expect? LaunchDarkly does exactly this. To learn more, visit launchdarkly.com and tell them Corey sent you, and watch for the wince.Corey: This episode is sponsored in part by our friends at Rising Cloud, which I hadn't heard of before, but they're doing something vaguely interesting here. They are using AI, which is usually where my eyes glaze over and I lose attention, but they're using it to help developers be more efficient by reducing repetitive tasks. So, the idea being that you can run stateless things without having to worry about scaling, placement, et cetera, and the rest. They claim significant cost savings, and they're able to wind up taking what you're running as it is, in AWS, with no changes, and run it inside of their data centers that span multiple regions. I'm somewhat skeptical, but their customers seem to really like them, so that's one of those areas where I really have a hard time being too snarky about it because when you solve a customer's problem, and they get out there in public and say, “We're solving a problem,” it's very hard to snark about that. Multus Medical, Construx.ai, and Stax have seen significant results by using them, and it's worth exploring. So, if you're looking for a smarter, faster, cheaper alternative to EC2, Lambda, or batch, consider checking them out. Visit risingcloud.com/benefits. That's risingcloud.com/benefits, and be sure to tell them that I said you because watching people wince when you mention my name is one of the guilty pleasures of listening to this podcast.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. One of the best parts about running this podcast has been that I can go through old notes of conferences I've went to, and the people whose talks I've seen, the folks who have done interesting things that back when I had no idea what I was doing—as if I do now—and these are people I deeply admire. And now I have an excuse to reach out to them and drag them onto this show to basically tell them that until they blush. And today is no exception for that. Deirdré Straughan has had a career that has spanned three decades, I believe, if I'm remembering correctly.Deirdré: A bit more, even.Corey: Indeed. And you've been in I want to say marketing, but I'm scared to frame it that way, not because that's not what you've been doing, but because so few people do marketing to technical audiences well, that the way you do it is so otherworldly good compared to what is out there that it almost certainly gives the wrong impression. So, first things first. Thank you for joining me.Deirdré: Very happy to. Thank you for having me. It's always a delight to talk with you.Corey: So, what is it you'd say it is you do, exactly? Because I'm doing a very weak job of explaining it in a way that is easy for folks who have never heard of you before—which is a failing—to contextualize?Deirdré: Um, well, there's one—you know, I was until recently working for AWS, and one of the—went to an internal conference once at which they said—it was a marketing conference, and they said, “As the marketing organization, our job is to educate.” Now, you can discuss whether or not we think AWS does that well, but I deeply agree with that statement, that as marketers, our job is to educate people. You know, the classical marketing is to educate people about the benefits of your product. You know, “Here's why ours is better.” The Kathy Sierra approach to that, which I think is very, very wise is, don't market your product by telling people how wonderful the product is. Tell them how they can kick ass with it.Corey: How do you wind up disambiguating between that and, let's just say it's almost a trope at this point where someone will talk about something, be it a product, be it an entire Web3 thing, whatever, and when someone comes back and says, “Well, I don't think that's a great idea.” The response is, “Oh, no, no. You just need to be educated properly about it.” Or, “Do your own research.” That sort of thing. And that is to be clear, not anything I've ever seen you say, do, or imply. But that almost feels like the wrong direction to take that in, of educating folks.Deirdré: Well, yeah, I mean, the way it's used in those terms, it sounds condescending. In my earliest, earlier part of my career, I was dealing with consumer software. So, this was in the early days of CD recording. We were among the pioneering CD recording products, and the idea was to make it—my Italian boss saw this market coming because he was doing recording CDs as a service, like, you were a law firm that needed to store a lot of data, and he would cut a CD for you, and you would store that. And you know, this was on a refrigerator-sized thing with a command-line interface, very difficult to use, very easy to waste these $100 blank CDs.But he was following the market, and he saw that there was going to be these half-height CD-ROM drives. And he said, “Well, what we need to go with that is software that is actually usable by the consumer.” And that's what we did; we created that software. And so in that case, there were things the customer still had to know about CDR, but my approach was that, you know, I do the documentation, I have to explain this stuff, but I should have to explain less and less. More and more of that should be driven into the interface and just be so obvious and intuitive that nobody ever has to read a manual. So, education can be any of those things. Your software can be educating the customer while they're using it.Corey: I wish that were one of those things we could point out and say, “Well, yeah, years later, it's blindingly obvious to everyone.” Except for the part where it's not, where every once in a while on Twitter, I will go and try a new service some cloud company launches, or something else I've heard about, and I will, effectively, screenshot and then live tweet my experiences with it. And very often—I'll get accused of people saying, “Ahh, you're pretending to be dumb and not understanding that's how that interface works.” No, I'm not. It turns out that the failure mode of bad interfaces and of not getting this right is not that people look at it and say, “Ah, that product is crap.” It's that, “Oh, I'm dumb, and no one ever told me about it.”That's why I'm so adamant about this. Because if I'm looking at an interface and I get something wrong, it is extremely unlikely that I'm the only person who ever has. And it goes beyond interfaces, it goes out to marketing as well with poor messaging around a product—when I say marketing, I'm talking the traditional sense of telling a story, and here's a press release. “Great. You've told me what it does, you told me about big customers and the rest, but you haven't told me what painful problem do I have that it solves? And why should I care about it?” Almost like that's the foregone conclusion.No, no. We're much more interested in making sure that they get the company name and history right in the ‘About Us' at the bottom of the press release. And it's missing the forest for the trees, in many respects. It's—Deirdré: Yeah.Corey: —some level—it suffers from a similar problem of sales, where you have an entire field that is judged based upon some of the worst examples out there. And on the technical side of the world—and again, all these roles are technical, but the more traditional, ‘I write code for a living' types, there's almost a condescension or a dismissiveness that is brought toward people who work in sales, or in marketing, or honestly, anything that doesn't spend all their time staring into an IDE for a living. You know, the people who get to do something that makes them happy, as opposed to this misery that the coder types that we sometimes find ourselves trapped into. How have you seen that?Deirdré: Yeah. And it's also a condescension towards customers.Corey: Oh absolutely.Deirdré: I have seen so many engineers who will, you know, throw something out there and say, “This is the most beautiful, sexy, amazing thing I've ever done.” And there have been a few occasions when I've looked at it and gone, you know, “Yes, I can see how from a technical point of view, that's beautiful and amazing and sexy, but no customer is ever going to use it.” Either because they don't need it or because they won't understand it. There's no way in that context to have that make sense. And so yeah, you can do beautiful, brilliant engineering, but if you never sell it and no one ever uses it, what's the point?Corey: One am I of the ways that I've always found to tell a story that resonates—and it sometimes takes people by surprise when they're doing a sponsorship or something I do, or whatnot, and they're sitting there talking about how awesome everything is, and hey, let's do a webinar together. And it's cool, we can do that, but I'd rather talk to one of your customers because you can say anything you want about your product, and I can sit here and make fun of it because I have deep-seated personality problems, and that's great. But when a customer says, “I have this problem, and this is the thing that I pay money for to fix that problem,” it is much harder for people to dismiss that because you're voting with your dollars. You're not saying this because if your product succeeds, you get to go buy a car or something. Now, someone instead is saying this because, “I had a painful point, and not only am I willing to pay money to make this painful thing go away, but then I want to go out in public and talk about that.”That is an incredibly hard thing to refute, bordering on the impossible, in some circumstances. That's what always moved me. If you have a customer telling stories about how great something is, I will listen. If you have your own internal employees talking about great something is, I have some snark for you.Deirdré: And that is another thing AWS gets right, is they—Corey: Oh, very much so.Deirdré: —work very hard to get the customer in front of the audience. Although, with a new technology service, et cetera, there was a point before you may have those customers in which the other kind of talk, where you have a highly technical engineer speaking to a highly technical audience and saying, “Here's our shiny new thing and here's what you can do with it,” then you get the customers who will come along later and say, “Yes, we did thing with the shiny new thing, and it was great.” An engineer talking about what they did is not always to be overlooked.Corey: Your career trajectory has been fascinating to me in a variety of different ways. You were at Sun Microsystems. And I guess personally, I just hope that when you decide to write your memoirs, you title it, The Sun Also Crashes. You know, it's such a great title; I haven't seen anything use it yet, and I hope I live to see someone doing that.And then you were at Oracle for ten months—wonder how that happened? For those who are unaware, there was an acquisition story—and then you went to spend three-and-a-half years running educational programs and community at Joyent, back before. Community architect—which is what you were at the time—was really a thing. Community was just the people that showed up to talk about the technology that you've done. You were one of the first people that I can think of in this industry when I've been paying attention, who treated it as something more than that. How do you get there?Deirdré: So, my early career, I was living in Italy because I was married to an Italian at the time, and I had already been working in tech before I left the United States, and enjoyed it and wanted to continue it. But there was not much happening in tech in Italy then. And I just got very, very lucky; I fell in with this Italian software entrepreneur—absolute madman—and he was extremely unusual in Italy in those days. He was basically doing a Silicon Valley-style software startup in Milan. And self-funded, partly funded by his wealthy girlfriend. You know, we were small, scrappy, all of that. And so he decided that he could make better software to do CD recording, as these CD-ROM drives were becoming cheaper, and he could foresee that there would be a consumer market for them.Corey: What era was this? Because I remember—Deirdré: This—Corey: —back when I was in school, basically when I was failing out of college, burning a bunch of CDRs to play there, and every single tool I ever used was crap. You're right. This was a problem.Deirdré: So, we started on that software in, ohh, '91.Corey: Yeah.Deirdré: Yeah. His goal was, “I'm going to make the leading CD recording software for the Windows market.” Hired a bunch of smart engineers, of which there are plenty in Italy, and started building this thing. I had done a project for him, documenting another OCR—Optical Character Recognition—product, and he said, “How would you like to write a book together about CD recording?” And it's like, “Okay, sure.”So, we wrote this book, and, you know, it was like, basically, me reading and him explaining to me the various color book specs from Philips and Sony that explain, you know, right down to the pits and lands, how CD recording works, and then me translating it into layman's terms. And so the book got published in January of 1993 by Random House. It's one of the first books, if not the first book in the world to actually be published with a CD included.Corey: Oh, so you're ultimately the person who's responsible—indirectly—for hey, you could send CDs out, and then the sea of AOL mailers showing up—basically the mini-frisbee plague that lasted a decade or so, for the rest of us?Deirdré: Yeah. And this was all marketing. For him, the whole idea of writing a book was a marketing ploy because on the CD, we included a trial version of the software. And that was all he wanted to put on there, but I thought, “Well, let's take this a step further.” This was—I had been also doing a little bit of work in journalism, just to scrape by in Italy.I was actually an Italian computer journalist, and I was getting sent to conferences, including the launch of Adobe PDF. Like, they sent me to Scotland to learn about PDFs. Like, “Okay.” But then it wasn't quite ready at the time, so I ended up using FrameMaker instead. But I made an entire hypertext version of that book and put it on that CD, which was launched in early '93 when the internet was barely becoming a thing.So, we launched the book, sold the book. Turned out the CD had been manufactured wrong and did not work.Corey: Oh, dear.Deirdré: And I was just dying. And the publisher said, “Well, you know, if you can get ahold of the readers, the people”—you know, because they were getting complaints—they said, “If you can reach the readers somehow and let them know, there's a number they can call and we'll send them a replacement disk.” We had put our CompuServe email address in the book. It's like, “Hey, we'd love to hear from you. Write to us at”—Corey: Weren't those the long string of numbers as a username.Deirdré: Yeah.Corey: Yeah.Deirdré: Mm-hm. You could reach it via external email at the time, I believe. And we didn't really expect that many people would bother. But, you know, because there was this problem, we were getting a lot of contacts. And so I was like, I was determined I was going to solve this situation, and I was interacting with them.And those were my first experiences with interacting with customers, especially online. You know, and we did have a solution; we were able to defuse the situation and get it fixed, but, you know, so that was when I realized it was very powerful because I could communicate very quickly with people anywhere in the world, and—quickly over whatever the modem speed was [laugh] at that time, you know, 1800 baud or something. And so I got intr—I had already been using CompuServe when I was in college, and so I was interested in how do you communicate with people in this new medium.And I started applying that to my work. And then I went and applied it everywhere. It's like, “Okay, well, there's this new thing coming, you know, called the internet. Well, how can I use that?” Publishing a paper manual seems kind of stupid in this day and age, so I can update them much more quickly if I have it on a website.So, by that time, the company had been acquired by Adaptec. Adaptec had a website, which was mostly about their cables and things, and so I just, kind of, made a section of the website. It was like, “Here is all about CDR.” And it got to where it was driving 70% of the traffic to Adaptec, even though our products were a small percentage of the revenue. And at the same time, I was interacting with customers on the Usenet and by email.Corey: And then later, mailing lists, and the rest. And now it—we take it for granted, but it used to be that so much of this was unidirectional, where at an absolute high level, the best you could hope for in some cases is, “I really have something to say to this author. I'm going to write a letter and mail it to the publisher and hope that they forward it.” And you never really know if it's going to wind up landing or not? Now it's, “I'm going to jump on Twitter and tell this person what I think.”And whether that's a good or bad change, it has changed the world. And it's no longer unidirectional where your customers just silent masses anymore, regardless of what you wind up doing or selling. And I sell consulting services. Yeah, I deal with customers a lot; we have high bandwidth conversations, but I also do an annual charity t-shirt drive and I get a lot of feedback and a lot of challenges with deliveries in the rest toward the end of the year. And that is something else. We have to do it. It's not what it used to be just mail a self-addressed stamped envelope to somewhere, and hope for the best. And we'll blame the post office if it doesn't work. The world changed, and it's strange that happens in your own lifetime.Deirdré: Yeah. And there were people who saw it coming, early on. I became aware of The Cluetrain Manifesto because a customer wrote to me and said, I think you're the best example I see out there of people actually living this. And The Cluetrain Manifesto said, “The internet is going to change how companies interact with customers. You are going to have to be part of a conversation, rather than just, we talk to you and tell you what's what.” And I was already embracing that.And then it has had profound implications. It's, in some ways, a democratization of companies and their products because people can suddenly be very vociferous about what they think about your product and what they want improved, and features they'd like added, and so forth. And I never said the customer is always right, but the customer should always be treated politely. And so I just developed this—it was me, but it was a persona which was true to me, where I am out here, I'm interacting with people, I am extremely forthcoming and honest—Corey: That you are, which is always appreciated, to be clear. I have a keen appreciation for folks who I know beyond the shadow of a doubt will tell me where I stand with them. I've never been a fan of folks who will, “I can't stand that guy. Oh, great, here he comes. Hi.” No.There is something very refreshing about the way that you approach honesty, and that you have always had that. And it manifests in different forms. You are one of those people where if you say something in public, be it in writing, be it on stage, be it in your work, you believe it. There has never been a shadow of doubt in my mind that someone could pay you to say something or advocate for something in which you do not believe.Deirdré: Thanks. Yeah, it's just partly because I've never been good at lying. It just makes me so deeply uncomfortable that I can't do it. [laugh].Corey: That's what a good liar would say, let's be very clear here. Like, what's the old joke? Like, “If you can only be good at one thing, be good at lying because then you're good at everything.” No.Deirdré: [laugh].Corey: It's a terrible way to go through life.Deirdré: Yeah. And the earn trust thing was part of my… portfolio from very early on. Which was hilarious because in those days, as now, there were people whose knee-jerk reaction was, if you're out here representing a company, you automatically must be lying to me, or about to lie to me, or have lied to me. But because I had been so out there and so honest, I had dozens of supporters who would pile in and say, “No, no, no. That's not who she is.” And so it was, yeah, it was interesting. I had my trolls but I also had lots of defenders.Corey: The real thing that I've seen as well sometimes is when someone is accused of something like that, people will chime in—look, like, I get this myself. People like you. I don't generally have that problem—but people will chime in with, like, “I don't like Corey, but no, he's generally right about these things.” That's, okay, great. It's like, the backhanded compliment. And I'll take what I can get.I want to fast-forward in time a little bit from the era of mailing books with CDs in them, and then having to talk to people via other ways to get them in CompuServe to 2013 when you gave a talk at one of—no, I'm not going to say, ‘one of.' It is the best community conference of which I am aware. Monktoberfest as put on by our friends at RedMonk. It was called “Marketing Your Tech Talent” and it's one of those videos it's worth the watch. If you're listening to this, and you haven't seen it, you absolutely should fix that. Tell me about it. Where did the talk come from?Deirdré: As you can see in the talk, it was stuff I had been doing. It actually started earlier than that. When I joined Sun Microsystems as a contractor in 2007, my remit was to try to get Sun engineers to communicate. Like, Sun had done this big push around blogging, they'd encourage everybody to open up your own blog. Here's our blogging platform, you can say whatever you want.And there were, like, 3000 blogs, about half of which were just moribund; they had put out one or two posts, and then nothing ever again. And for some reason—I don't know who decided—but they decided that engineers had goals around this and engineering teams had to start producing content in this way, which was a strange idea. So, I was brought on. It's, like, you know, “Help these engineers communicate. Help them with blogging, and somehow find a way to get them doing it.”And so I did a whole bunch of things from, like, running competitions to just going and talking to people. But we finally got to where Dan Maslowski, who was the manager who hired me in, he said, “Well, we've got this conference. It was the SNIA, the Storage Networking Industries Association Conference. We're a big sponsor, we've got, like, ten talks. And why don't you just go—you know, I'm going to buy you a video camera, go record this thing.”And I'd used a video camera a little bit, but, you know, it's like, never in this context, so it's like, okay, let's figure out, you know, what kind of mic do I need? And so I went off to the conference with my video blogging rig, and videoed all those talks. And then the idea was like, “Okay, we'll put them up on”—you know, Sun had its own video channels and things—“We'll put it out there, and this information will then be available to more people; it'll help the engineers communicate what they're doing.”And the funny part was, I run into with Sun, the professional video people wanted nothing to do with it. Like, “Your stuff is not high enough quality. You don't meet our branding guidelines. You cannot put this on the Sun channels.” Okay, fine. So, I started putting it on YouTube, which in those days meant splitting it into ten-minute segments because that was all they would give you. [laugh]. And so it was like, everything I was doing was guerilla marketing because I was always in the teeth on somebody in the corporation who wanted to—it's like, “Oh, we're not going to put out video unless it can be slickly produced in the studio, and we're only going to do that for VPs, not for engineers.”Corey: Oh, yeah. The little people, as it were. This talk, in many ways—I don't know if ever told you this story or not—but it did shape how I approached building out my entire approach: The sponsorship side of the business that I have, how I approach communicating with people. And it's where in many ways, the newsletter has taken its ethos. One of the things that you mentioned in that talk was, first, you were actually the first time that I ever saw someone explicitly comparing the technical talent slash DevRel—which is not a term I would call it, but all right—to the Hollywood model, where you have this idea that there's an agent that winds up handling these folks that are freelancers. They are named talent. They're the ones that have the draw; that's what people want, so we have to develop this.Okay, what why is it important to develop this? Because you absolutely need to have your technical people writing technical content, not folks who are divorced from that entire side of the world because it doesn't resonate, it doesn't land. This is I think, what DevRel was sort of been turned into; it's, what it DevRel? Well, it's special marketing because engineers need special handling to handle these things. No, I think it's everyone needs to be marketed to in a way that has authenticity that meets them where they are, and that's a little harder to do with people who spend their lives writing code than it would be someone who is it was at a more accessible profession.But I don't think that a lot of it's being done right. This was the first encouragement that I'd gotten early on that maybe I am onto something here because here's someone I deeply respect saying a lot of the same things—from a slightly different angle; like I was never doing this as part of a large technology company—but it was still, there's something here. And for better or worse. I think I've demonstrated by now that there is some validity there. But back then it was transformational.Deirdré: Well, thank you.Corey: It still kind of is in many respects. This is all new to someone.Deirdré: Yeah. I felt, you know, I'd been putting engineers in front of the public and found it was powerful, and engineers want to hear from other engineers. And especially for companies like Sun and Oracle and Joyent, we're selling technology to other technologists. So, there's a limited market for white papers because VPs and CEOs want to read those, but really, your main market is other technologists and that's who you need to talk to and talk to them in their own way, in their own language. They weren't even comfortable with slickly produced videos. Neither being on the camera nor watching it.Corey: Yeah, at some point, it was like, “I look too good.” It's like, “Oh, yeah. It's—oh, you're going to do a whole video production thing? Great.” “Okay. [unintelligible 00:24:13] the makeup artists coming in.” Like, “What do you mean makeup?” And it's—Deirdré: Oh, it was worse at Sun. We wasted so much money because you would get an engineer and put him in the studio under all these lights with these great big cameras, and they would just freeze.Corey: Mmm.Deirdré: And it's like, you know, “Well, hurry up, hurry up. We've got half an hour of studio time. Get your thing; say it.” And, [frantic noise]. You know, whereas I would take them in some back conference room and just set up a camera and be sitting in a chair opposite. It's like, “Relax. Tell me what you want to tell me. If we have to do ten takes, it's fine.” Yeah, video quality wasn't great, but the content was great.Corey: It seems like there is a new security breach every day. Are you confident that an old SSH key or a shared admin account isn't going to come back and bite you? If not, check out Teleport. Teleport is the easiest, most secure way to access all of your infrastructure. The open source Teleport Access Plane consolidates everything you need for secure access to your Linux and Windows servers—and I assure you there is no third option there. Kubernetes clusters, databases, and internal applications like AWS Management Console, Yankins, GitLab, Grafana, Jupyter Notebooks, and more. Teleport's unique approach is not only more secure, it also improves developer productivity. To learn more visit: goteleport.com. And no, that is not me telling you to go away, it is: goteleport.com.Corey: Speaking of content, one more topic I want to cover a little bit here is you recently left your job at AWS. And even if you had not told me that, I would have known because your blog has undergone something of a renaissance—beginningwithi.com for those who want to follow along, and of course, we'll put links to this in the [show notes 00:25:08]—you've been suddenly talking about a lot of different things. And I want to be clear, I don't recall any of these posts being one of those, “I just left a company, I'm going to set them on fire now.”It's been about a variety of different topics, though, that have been very top-of-mind for folks. You talk about things like equal work for equal pay. You talk about remote work versus cost of commuting a fair bit. And as of this recording, you most recently wound up talking specifically about problematic employers in tech. But what you're talking about is also something that this happened during the days of the Sun acquisition through Oracle.So, people are thinking, like, “Wait a minute, is she subtweeting what happened today”—no. These things rhyme and they repeat. I'm super thrilled whenever I see this in my RSS reader, just because it is so… they oh, good. I get I'm going to read something now that I'm going to enjoy, so let me put this in distraction-free mode and really dig into it. Because your writing is a joy.What is it that has inspired you to bring that back to life? Is it just to having a whole bunch of free time, and well, I'm not writing marketing stocks anymore, so I guess I'm going to write blog posts instead.Deirdré: My blog, if you looked at our calendar, over the years, it sort of comes and goes depending what else is going on in my life. I actually was starting to do a little bit more writing, and I even did a few little TikTok videos before I quit AWS. I'm starting to think about some of the more ancient history parts of my career. It's partly just because of what's been going on in the world. [Brendan 00:26:35] and I moved to Australia a year ago, and it was something that had been planned for a long time.We did not actually expect that we would be able to move our jobs the way we did. And then, you know, with pandemic, everything changed; that actually accelerated our departure timeline because we've been planning initially to let our son stay in school in California, through until he finished elementary, but then he wasn't in school, so there seems no point, whereas in Australia, he could be in a classroom. And so, you know, the whole world is changing, and the working world is changing, but also, we all started working from home. I've been working from home—mostly—since 1993. And I was working very remotely because I was working from Italy for a California company.And because I was one of the first people doing it, the people in California did not know what to make of me. And I would get people who would just completely ignore any emails I sent. It was like as if I did not exist because they had never seen me in person. So, I would just go to California four times a year and spend a few weeks, and then I would get the face time, and after that it was easy to interact any way I needed to.Corey: It feels like it's almost the worst kind of remote because you have most people at office, and then you have a few outliers, and that tends to, in my experience at least, lead to a really weird team dynamics where you have almost a second class of folks who aren't taken nearly as seriously. It's why when we started our company here, it was everyone is going to be remote all the time. We were distributed. There is no central office because as soon as you do, that's where things are disastrous. My business partner and I live a couple states apart.Deirdré: Yeah. And I think that's the fairest way to do it. In companies that have already existed, where they do have headquarters, and you know, there's that—Corey: Yeah, you can't suddenly sell your office space, and all 300,000 employees [laugh] are now working from home. That's a harder thing, too.Deirdré: Yeah. But I think it's interesting that the argument is being framed as like, “Oh, people work better in the office, people learn more in the office.” And we've even had the argument trotted out here that people should be forced back to the office because the businesses in the central business district depend on that. It's like—Corey: Mmm.Deirdré: —well, what about the businesses that have since, you know in the meantime sprung up in the more suburban centers? Now, you've got some thriving little cafes out there now? Are we supposed to just screw them over? It's ultimately people making economic arguments that have nothing to do with the well-being of employees. And the pandemic at least has—I think, a lot of people have come to realize that life is just too short to put up with a lot of bullshit, and by and large, commuting is bullshit. [laugh].Corey: It's a waste of time, it's not great for the environment, there's—yeah, and again, I'm not sitting here saying the entire world should do a particular thing. I don't think that there's one-size-fits-everyone solutions possible in this space. Some companies, it makes sense for the people involved to be in the same room. In some cases, it's not even optional. For others, there's no value to it, but getting there is hard.And again, different places need to figure out what's right for them. But it's also the world is changing, and trying to pretend that it hasn't, it just feels regressive, and I don't think that's going to align with where the industry and where people are going. Especially in full remote situations we've had the global pandemic, some wit on Twitter recently opined that it's never been easier for a company to change jobs. You just have to wait for the different the new laptop to show up, and then you just join a different Zoom link, and you're in your new job. It's like, “You know, you're not that far from wrong here.”Deirdré: [laugh]. Yep.Corey: There's no, like, “Well, where's the office? What's the”—no. It is, my day-to-day looks remarkably similar, regardless of where I work.Deirdré: Yeah.Corey: That means something.Deirdré: I was one of the early beneficiaries as well of this work-life balance, that I could take my kid to school in the morning, and then work, and then pick her up from school in the afternoon and spend time with her. And then California would be waking up for meetings, so after dinner, I'd be having meetings. Yeah, sometimes it was pain, but it was workable, and it gave me more flexibility, you know, whereas the times I had to commute to an office… tended to be hellish. I think part of the reason the blog has had a lot more activities I've just been in sort of a more reflective phase. I've gotten to this very privileged position where I suddenly realized, I actually have enough money to retire on, I have a husband who is extremely supportive of whatever I want to do, and I'm in a country that has a public health care system, if it doesn't completely crumble under COVID in the next few weeks.Corey: Hopefully, we'll get this published before that happens.Deirdré: Yes. And so I don't have to work. It's like, up to this point in my career, I have always desperately needed that next job. I don't think I have ever been in the position of having competing offers. You know, there's people who talk about, you know, you can always go find a better offer. It's like, no, when you're a weirdo like me and you're a middle-aged woman, is not that easy.Corey: People saying that invariably—“So, what is your formal job?” Like, “Oh, SDE3.” Like, okay, great. So, that means that they're are mul—not just, they don't probably need to hire you; they need to hire so many of you that they need to start segregating them with Roman numerals. Great.Maybe that doesn't apply to everyone. Maybe that particular skill set right now is having its moment in the sun, but there's a lot of other folks who don't neatly fit into those boxes. There's something to be said for empathy. Because this is my lived experience does not mean it is yours. And trying to walk a mile in someone else's shoes is almost increasingly—especially in the world of social media—a bit of a lost skill.Deirdré: [laugh]. I mean, it's partly that recruiters are not always the sharpest tools in the shed, and/or they're very young, very new to it all. It's just people like to go for what's easy. And like, for example, me at the moment, it's easy to put me in that product marketing manager box. It's like, “Oh, I need somebody to fill that slot. You look like that person. Let's talk.” Whereas before, people would just look at my resume and go, “I don't know what she is.”Corey: I really think the fact that you've never had competing offers just shows an extreme lack of vision from a number of companies around what marketing effectively to a technical audience can really be. It's nice to see that what you have been advocating for and doing the work for, for your entire career is really coming into its own now.Deirdré: Yeah. We'll see what happens next. It's been interesting. Yeah, I've never had so much attention from recruiters as when I got AWS on my resume. And then even more once it said, product marketing manager because, you know, “Okay. You've got the FAANG and you've got a title we recognize. Let's talk to you.”Corey: Exactly. That's, “Oh, yay. You fit in that box, finally.” Because it's always been one of those. Yeah, like, “What is it you actually do?” There's a reason that I've built what I do now into the last job I'll ever have. Because I don't even know where to begin describing me to what I do and how I do it. Even at cocktail parties, there's nothing I can say that doesn't sound completely surreal. “I make fun of Amazon for a living.” It's true, but it also sounds psychotic, and here we are. It's—Deirdré: Well, it's absolutely brilliant marketing, and it's working very well for you. So [laugh].Corey: The realization that I had was that if this whole thing collapsed and I had to get a job again, what would I be doing? It probably isn't engineering. It's almost certainly much more closely aligned with marketing. I just hope I never have to find out because, honestly, I'm having way too much fun.Deirdré: Yeah. And that's another thing I think is changing. I think more and more of us are realizing working for other people has its limitations. You know, it can be fun, it can be exciting, depending on the company, and the team, and so on. But you're very much beholden to the culture of the company, or the team, or whatever.I grew up in Asia, as a child, of American expats. So, I'm what is called a third culture kid, which means I'm not totally American, even though my parents were. I'm not—you know, I grew up in Thailand, but I'm not Thai. I grew up in India, but I'm not Indian. You're something in between.And your tribe is actually other people like you, even if they don't share the specific countries. Like, one of my best friends in Milan was a woman who had grown up in Brazil and France. It's like, you know, no countries in common, but we understood that experience. And something I've been meaning to write about for a long time is that third culture kids tend to be really good at adapting to any culture, which can include corporate cultures.So, every time I go into a new company, I'm treating that as a new cultural experience. It's like, Ericsson was fascinating. It's this very old Swedish telecom, with this wild old history, and a footprint in something like 190 countries. That makes it amazingly unique and fascinating. The thing I tripped over was I did not know anything about Swedish culture because they give cultural training to the people who are actually going to be moving to Sweden.Corey: But not the people working elsewhere, even though you're at a—Deirdré: Yeah.Corey: Yeah, it's like, well, dealing with New Yorkers is sort of its own skill, or dealing with Israelis, which is great; they have great folks, but it's a fun culture of management by screaming, in my experience, back when I had family living out there. It was great.Deirdré: One of my favorite people at AWS is Israeli. [laugh].Corey: Exactly. And it's, you have to understand some cultural context here. And now to—even if you're not sitting in the same place. Yeah, we're getting better as an industry, bit by bit, brick by brick. I just hope that will wind up getting there within my lifetime, at least.I really want to thank you for taking the time to come on the show. If people want to learn more, where can they find you?Deirdré: Oh. Well, as you said, my website beginningwithi.com, and I am on Twitter as @deirdres. That's D-E-I-R-D-R-E-S. [laugh]. So.Corey: And we will, of course, include links to that in the [show notes 00:36:23].Deirdré: So yeah, I'm pretty out there, pretty easy to find, and happy to chat with people.Corey: Which I highly recommend. Thank you again, for being so generous with your time, not just now, but over the course of your entire career.Deirdré: Well, I'm at a point where sometimes I can help people, and I really like to do that. The reason I ever aspired to high corporate office—which I've now clearly I'm not ever going to make—was because I wanted to be in a position to make a difference. And so, even if all the difference I'm making is a small one, it's still important to me to try to do that.Corey: Thank you again. I really do appreciate your time.Deirdré: Okay. Well, it was great talking to you. As always.Corey: Likewise. Deirdré Straughan, currently gloriously unemployed. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice, along with an angry insulting comment that you mailed to me on a CDR that doesn't read.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

In this episode of Masters of Community, we speak with Jeremiah Owyang, Industry Analyst and Founding Partner of Kaleido Insights. Our host, David Spinks, VP of Community at Bevy and Co-Founder of CMX, moderated the conversation. Jeremiah is an advisor to many different companies and web-sharing communities. He has been analyzing the community space and understands how businesses invest in communities. Jeremiah previously worked at Forester as an analyst of the community industry. He then got involved in the collaborative consumption movement and now works closely with Web 3.0 communities and platforms. The purpose of this interview was to give a clear understanding of what it means for a community to invest in web three blockchain and crypto. Who is this episode for? Community builders, community managers, entrepreneurs, digital leaders, blockchain, and crypto enthusiasts. Three key takeaways: 1. What is Web 3.0: Web 3.0 companies are decentralized autonomous organizations that have communities at their core and work on blockchain and token-based economies. Web 3.0 comes with the premise that users will own their identities, data, and equity. It creates opportunities to gain ownership through contribution and content. 2. Web 3.0 ups and downs for communities: Web 3.0 turns communities into economies. Tokenization requires complex legal, administrative, technological, and process changes. Not all organizations or platforms are ready for this to be mainstream. It also puts the social motivations within a community at risk. In terms of advantages, the community members get digital asset rewards like tokens and NFTs. They also have access to premium community experiences and activities. 3. Launching a community token: Bringing a personalized token into a community starts by defining the goals you have with your community members. Once set up, you can create and distribute it into the community. The mass majority of the tokens should be for community members. But they have to hold them and support the community. Notable Quotes: 1. “When there's a new technology, I love to run towards it, especially if it helps organizations connect to their customers and community leaders connect to their community members” 2. “Web 3.0 comes to the promise that the Internet should be owned by the participants, by the community members“ “I'm very sure that once you tokenize, the relationship between the community members changes, and the relationship with you as the community leader changes” 3. “Reward your amazing folks who have been here with you, let people engage by earning, and three, you could sell on the open market” Answers to rapid-fire questions: 1. How do you define community? A group of people with a common cause. 2. What's a food that makes you think of home? Mom's spaghetti. 3. What book had an impact on your life? The Cluetrain Manifesto by Rick Levine: https://amzn.to/3twTWV0 4. What's one piece of advice you have for new community builders? It's not about you, it's about serving them. 5. What's the weirdest community you've ever been a part of? Second Life Community. 6. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one piece of advice for the rest of the world, what would that advice be? Find a purpose. 7. Who in the world of community would you most like to take out for lunch or interview on your podcast and your context? Mark Zuckerberg.

The Cluetrain Manifesto: The End of Business as Usual on Amazon on Kindle Cluetrain Online The Cluetrain Manifesto on Wikipedia A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, ...and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it. However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/chrisabraham/message Support this podcast: https://anchor.fm/chrisabraham/support

Review buku The Cluetrain Manifesto , menggambarkan bagaimana Internet secara radikal membingkai ulang hukum bisnis yang tampaknya tidak dapat diubah--dan apa yang perlu diketahui bisnis untuk mengatasi gempa susulan seismik.

The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.” (Chris Brogan, CEO, Owner Media Group) The buzz 3: “Companies that speak in the language of the pitch are no longer speaking to anyone.” (The Cluetrain Manifesto, 95 business theses, 1999 – 2000) For years, sales organizations have understood the need for a new way to engage prospects and customers – particularly since traditional rolodex-dependent cold-calling was producing dismal results. Why? Buyers are demanding a personalized, customized, and integrated experience along the total customer journey. Yet at the same time, Marketers have been reluctant to embrace a new way of engaging customers – always throwing out the “volume” argument. Who is right? If sales teams are having real success with the “digital engagement” model, why are Marketers so resistant? What information / data / knowledge will help Marketers embrace this new paradigm? How can Marketers support their sales team counterparts for their collective success? We’ll ask Steve Watt at Seismic, Sarah Goodall at Tribal Impact and Charrele Robinson-Brown at SAP for their insights on what it will take for Marketers to change their mindset, skillset and potentially, their toolset, on Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*.

On Valentine's Day, what book or piece of writing do you love? Scott quotes from TCM, written in 2000 about the impact of the internet on business...and the unmistakable sound of the human voice.

More on what The Cluetrain Manifesto has to say about the human voice.

Josh Bernoff is the other half of Groundswell, which in my opinion sits in a very exclusive subset of seminal books that defined a time. The others? Wisdom of Crowds. The Tipping Point. The Cluetrain Manifesto. There are others, but this gives you an idea of how excited I am to welcome him to CoronaTV today. Oh and he just penned an article in the Boston Globe which appeared over the weekend. It’s called "Social Media broke America. Here's how to fix it." At least someone is paying attention and at the wheel! Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Gatehouse, communicating strategy, values, and purposes is a key priority for most communicators. At the same time, IBM reports that 72% of employees don't fully understand the company's strategy. So what are we doing wrong? "The first mistake we often make when trying to communicate company strategy and value is to let the executives, who have developed this, use corporate jargon — those general words that have no meaning and can be applied to any organization, says Brad Whitworth. The book Brad recommends for everyone who wants to tackle this mistake is called "The Cluetrain Manifesto" by David Weinberger. The second mistake is that we don't do a good enough job in tying down that high-level strategy to the local levels of the organization. We need to help leaders at all those levels interpret that strategy and give employees tangible guidelines off the back of it.

"Markets are conversations" is the central theme of the 1999 book, The Cluetrain Manifesto, which predicted that the internet was about to unleash new ways for people to communicate with each other. This Cambrian explosion of conversations would inevitably allow businesses to be a part of them creating a new dynamic of brand and customer interaction. The book says as the internet proliferated throughout the world, new channels such as websites, forums, chat groups and email would revolutionise how consumers and businesses interact. Noticeably the authors failed to predict the rise of blogs, podcasts, online video and social media platforms, as well as the smartphone revolution and its accompanying apps. They also failed to predict the major cultural and political impact social media would have (and is still having) on society too. Predicting the future is hard and anything beyond five years is just a guess. The world was a different place in 1999 yet The Cluetrain Manifesto provided (an underestimated) glimpse into the changing paradigm that was heading our way. Financial markets are conversations too Another trend on the horizon is the coming together of mobile, social media and the financial markets. A perfect storm is brewing between smartphone apps that provide easy access to the markets and the formation of communities and influencers who can collectively manipulate the price of a financial asset like a stock or crypto. These apps are giving people around the world access to high profile stocks, ETFs and commodities on well-known indexes like the Nasdaq, S&P and FTSE. You don't have to be rich to use them either. You can buy a fractional share of a stock meaning you don't have to buy a whole one but instead a fraction of one. For example, a 19-year-old in Europe can invest in Tesla by buying a fraction of a Tesla stock. All within seconds and from the comfort of her home even though Tesla is an US company listed on a US exchange. What's more, most of these apps don't charge a fee to buy and sell stocks so our budding investor can buy as little as £1's worth without having to pay a charge. She can then brag to her friends about which 'super brand' stocks she owns such as Nike, Visa, Apple, Amazon and now Tesla, all for as much or as little investment she can afford. The app that's received the most coverage in recent months is Robinhood. With 13 million users it's had a dramatic rise during the coronavirus pandemic as furloughed Americans invest their hard-earned money in the attempt to make more of it. The app is not without controversy, of course, but Robinhood has given Americans access to the stock markets that was previously reserved for only a few. The video below outlines the story behind the app and why the founders created it. https://www.youtube.com/watch?v=YL3rk5aWKcg The Robinhood story Financial apps in other countries are providing a similar service too. Trading 212 in the UK, Stake in Australia and INDmoney in India to name a few illustrate this is not just a US phenomenon but a growing global one too. The proliferation of these apps come with risk and the occasional story in the media about an amateur trader who lost their life savings make the point. But it's the democratisation of the markets that seem the most interesting to me. What does it mean when anyone anywhere can trade and invest in the same financial instruments as professionals do on Wall Street and in the City of London? Unless there is some government ban there is not going back from here. The technological infrastructure is in place and communities of amateur investors are growing at a rapid rate. This is more than just a passing but rather there is something more fundamental and long term taking place. While we're still in the early days we're seeing a growing number of examples of where online communities and influencers are moving asset prices.

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Welcome to episode #28 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm discussing some points from The Cluetrain Manifesto on what today's conscious client wants. Even though it was written so many years ago, a lot of the points in it are still very relevant to the current marketing climate. As business owners in today's world, we are serving the most informed and educated population ever. Our customers are informed and smarter so we have to be able to adjust our marketing and treat them as such. The conversations they have and the things they care about should be something we think about every time we develop a marketing strategy. In this episode you’ll learn about what your clients actually want and… What today's Conscious Client wants Why clients want more than just being sold to Why making your clients feel less than is the WRONG approach What every business today has something in common with non-profits (or should!) The importance of making your clients feel heard and seen Other links and resources mentioned in this episode: The Cluetrain Manifesto The Gentle Marketing Revolution The Gentle Business Revolution Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. Tara is a digital marketing "native" (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the first books on how the social web is changing business, and a professional public speaker. She has also created and executed proven digital and social strategies across multiple industries.

Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed.  In this episode, you’ll also hear Tara’s thoughts on ‘Jobs to Be Done’ by the Harvard Business Review and Donna Pappacosta’s ‘Earbud Intimatacy’ theory when it comes to listening to podcasts.  Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta’s ‘Earbud Intimatacy’: https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour. In this episode, you’ll hear Tara Hunt, CEO of Truly., and host Brian Massey reminisce about the Cluetrain Manifesto, which was released in 1999. What has the impact been from this document? Did businesses learn the lessons of the Cluetrain Manifesto?  This conversation took so many turns that we split it into two parts. Our next episode features Part 2 of Brian and Tara’s conversation as they discuss social media, which was nothing like it was when the Cluetrain Manifesto was created. Resources and links discussed: Connect with Tara: https://ca.linkedin.com/in/missrogue  Learn more about Truly.: https://trulyinc.com/  Cluetrain Manifesto: http://cluetrain.com  Donna Pappacosta "Earbud Intimate": https://www.trafcom.com/about/  Jim Collins Flywheel: https://www.jimcollins.com/concepts/the-flywheel.html Know Your Customers’ “Jobs to Be Done”: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Contrarians are very important during times of change. They're often one step ahead of the herd.  Are you a marketing contrarian? Here's a quick test. Listen in as Intended Consequences host Brian Massey reads the Cluetrain Manifesto and make note of how you feel.  Are you feeling excited or just meh? If you're excited, you are probably a contrarian. Do you feel a sense of hopelessness as you read? Then you might be a contrarian trapped inside a role that is too rigid for you. If you felt hopeful, you may be in a place that works for you. Resources and links discussed: Cluetrain Manifesto: http://cluetrain.com  Creative Commons license: https://creativecommons.org/licenses/by-sa/4.0/ Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

The Cluetrain Manifesto, published at the turn of 21st century, was one of the most prophetic and important books written about the internet. It was a call to arms -- and a warning for businesses -- that the internet is a place where human beings want to connect with one another, not be marketed to. One of the co-authors of the Manifesto, David Weinberger, is now a senior researcher at Harvard’s Berkman Klein Center for Internet & Society. His most recent book is Everyday Chaos. He joins the podcast to talk about machine learning and how it helps us make better predictions and why it reveals how profoundly complex and chaotic our world is. Listen to this episode to learn: • What the Cluetrain Manifesto got right -- and wrong -- about the internet, 20 years on • What machine learning is and how it’s a radically new way of thinking about how the world works and our place in it • The danger of algorithmic bias when left unchecked • Why making decisions without knowing “why” is actually a good thing • The benefits of following a “Minimum Viable Strategy” and using “unanticipation” to navigate and capitalize on uncertainty • Why Milton Friedman gave cover to the worst impulses of business (and the hope that the Business Roundtable will give cover to the far better ones) For more information: www.everydaychaosbook.com

The Cluetrain Manifesto was first published in 1999, with an update in 2009. In this episode we highlight just one of the 93 theses put forth in this timeless marketing/business guidebook. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

My guest today is David Weinberger, an American technologist, professional speaker, and commentator, probably best known as co-author of the Cluetrain Manifesto (originally a website, and eventually a book, which has been described as “a primer on Internet marketing”). Weinberger's work focuses on how the Internet is changing human relationships, communication, knowledge and society. The topic is his book Everyday Chaos: Technology, Complexity, and How We're Thriving in a New World of Possibility. In this episode of Trend Following Radio we discuss: Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted–and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book's imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities. Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

David Weinberger is an American technologist, professional speaker, and commentator, probably best known as co-author of the Cluetrain Manifesto (originally a website, and eventually a book, which has been described as “a primer on Internet marketing”). Weinberger’s work focuses on how the Internet is changing human relationships, communication, knowledge and society. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we’ve allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it’s revealing, our understanding of how things happen is changing–and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do–but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted–and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.

Welcome to episode #669 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #669 - Host: Mitch Joel. There are just a handful of formative thinkers that help me shape, think and rethink what I believe to know about digital, culture and the Internet. They are my oracles. I follow their every word, and I am susceptible to being highly influenced by their work. David Weinberger is one of those oracles. He melds philosophy, practical marketing experience, academic research and an unrivaled curiosity about what technology is... and what it's doing to us. There is no one with David's perspective, because no one has had a journey like his: philosophy professor, marketing VP at early Web startups, co-author of the seminal Cluetrain Manifesto, senior researcher at the leadings Harvard Internet center, co-director of a Harvard innovation lab, a writer with innumerable publications in Wired, Harvard Business Review, Scientific American, and many more. If that were not enough, Dr. Weinberger has been the marketing VP at one of the first Web search engine sites, a tech policy adviser to presidential campaigns, a Franklin Fellow at the US State Department, a writer in residence at a Google AI research group, and for seven years was a gag writer for Woody Allen's comic strip. He is as remarkable as his career path. The author of several books (Small Pieces Loosely Joined, Everything Is Miscellaneous, and Too Big To Know), he is back with a brand new one, Everyday Chaos. This book is all about possibility, and how us humans are doing in the complexity of what technology has brought. Enjoy the conversation... Running time: 57:15. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with David Weinberger. Everyday Chaos. Cluetrain Manifesto. Small Pieces Loosely Joined. Everything Is Miscellaneous. Too Big To Know. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.

The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of AI on public relations and communications practice. It highlights where AI is already impacting skills, predicts the impact on the profession in the next five years and makes interesting and, depending on your perspective, challenging reading for anyone working in communications. In this episode of the Digital Download podcast, I talk to past President of the CIPR Stephen Waddington, who is leading the #AIinPR panel, to unpack the new report. We look at the impact that technology is already having on PR and communications, discuss how this will increasingly affect skills and job roles over the next three to five years, and we talk about what communications practitioners need to do in order to protect themselves and take advantage of new opportunities. Here's what you'll learn in this episode: What the purpose of the CIPR's #AIinPR panel is What the findings of the panel's first report are What is true artificial intelligence and what is simply automation Which PR skills don't contain an element of AI, and which are under threat Which job roles are most at threat from artificial intelligence What are the AI opportunities for communicators Why PR has to evolve to being a management function rather than a tactical discipline Why communicators have to invest in software tools What the adoption and impact of AI is likely to be in the next five years Why voice marketing is such an important technological trend for PR Why it is vital to seek out information, training and professional learning   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show Research Project Reveals Impact of Artificial Intelligence on Public Relations from the CIPR #AIinPR hashtag on Twitter PR as a Management Discipline podcast How Voice Recognition is Impacting PR & Comms podcast The Cluetrain Manifesto  Artificial Intelligence in PR latest from Wadds.co.uk   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Our guest today is Doc Searls: journalist, writer, and speaker.  We started off this informative conversation talking with Doc about his background, the emergence of the Internet, and the conceptual flaw that could have avoided a lot of today’s problems — overlaying the concepts of the client-server world and centralized control over what is inherently a peer-to-peer network based on TCP/IP. We went on to talk about privacy, VRM, and CustomerTech; what the consumer world could learn from B2B; implications of GDPR and globalization, and how people can protect their privacy. Doc also dispelled  This is the first episode of Season 2 of the Influence Marketing Podcast. This podcast was recorded in September, 2017. Recently, we’ve seen a lot more public discussion about Facebook and privacy, but as Doc insightfully points out in this recent article, it’s not just Facebook and Cambridge Onalytica: the same problems are inherent in the entire online advertising industry (and thus all companies that advertise online). Doc is co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, by Doc Searls, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006–2010) of the Berkman Klein Center for Internet & Society at Harvard University.  The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.

Gary Turner is co-founder and managing director at Xero UK and is responsible for Xero's business operations across Europe, Middle East & Africa. Xero is the multi-award-winning global leader in online accounting software with more than 1.2 million paying subscribers around the world. Under Gary's leadership, Xero UK has scaled from a three-person startup with annual revenues of £50k to what will surpass £30m during 2018. A native of Glasgow, Gary previously held executive roles at Microsoft, Systems Union and Pegasus Software. In this episode we hear about Gary’s journey in the world of accounting software, explore what makes him tick, and talk about delivery robots in Milton Keynes! Follow Gary on Twitter at https://twitter.com/garyturner Follow Xero at https://twitter.com/Xero You can find The Cluetrain Manifesto, which Gary talks about and which was also a hugely influential book for me at http://www.cluetrain.com/ Finally, here’s a link to a story about the delivery robots in MK https://tamebay.com/2017/12/i-chased-by-a-robot-in-milton-keynes.html

Massimiliano Berto domanda: "Se ho un'azienda B2B e devo creare della comunicazione per fare marketing sui Social Media, come devo rivolgermi alle persone? Devo parlare ai miei clienti o ai clienti dei miei clienti?". Scopriamo insieme come gettare le fondamenta di una comunicazione digitale efficace prendendo anche spunto dalle Nuove Tesi del Cluetrain Manifesto ( http://amzn.to/2BBtN9k )☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Massimiliano Berto domanda: "Se ho un'azienda B2B e devo creare della comunicazione per fare marketing sui Social Media, come devo rivolgermi alle persone? Devo parlare ai miei clienti o ai clienti dei miei clienti?". Scopriamo insieme come gettare le fondamenta di una comunicazione digitale efficace prendendo anche spunto dalle Nuove Tesi del Cluetrain Manifesto ( http://amzn.to/2BBtN9k )☞ ISCRIVITI, CONDIVIDI, SCRIVI UNA RECENSIONE o FAI UNA DOMANDA > http://strategiadigitale.info

Paul O'Mahony & Roger Overall [P&R] - podcasting from Cork, Ireland talk about how to be genuinely attractive in business today. Recorded in @RepublicofWork. The podcast recording was live streamed on Periscope. This week P&R discuss: (1) A serious approach to branding. What is your brand? It's what others expect from your business. "This is what you are in the mind of others..." P&R emphasise the importance & value of doing research to find out what your business is in the minds of others - research may surprise you. (2) What if a business can't afford to do research about its brand? (3) Roger tells a story about his plans to travel from Cork to Vancouver - via Aer Lingus & Air Canada. Paul is shocked by Air Canada. Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada. Brand Canada is strong, much stronger than Brand Aer Lingus - in Roger's expectations. The shocking thing is that Air Canada sent an email : "We will respond to you within 30 working days." You hear Paul cracking-up. Paul says it's like someone calling a fire brigade and getting a reply - "thanks for your call, we'll be with you within 30 working days." P&R decide : "Let's send this podcast to CEO of Air Canada". Paul says next time he books to fly Air Canada he expects a reply "we expect to be able to collect you within 30 days of your booking date." Horrific story - almost unbelieveable. (In case you're wondering, Aer Lingus sent a reply that left Roger in some doubt - but at least it was an honest answer that sounded as if they couldn't provide an absolute guarantee that nothing would go wrong.) _________________________ Part Two: Paul & Roger (P&R) chat about (1) An understanding of what a brand is. Many miss the point that "I don't have control over my brand. (2) A book: "Markets are conversations" is the No 1 thesis in "The ClueTrain Manifesto" (1999). ______________________ P&R summarise key points from their conversation: - You need to have a huge interest in the expectations people already have. - Strong Brands discourage some people from being interested in their products & services (saves people from wasting their time). An Undertaker doesn't want to be confused with Pizza parlour. - It's good to "Be Ignorant" about what other people think Don't base your understanding & decisions on (1) an unrepresentative sample - (2) what you fear people are saying Your company values: Remember : You can control the extent to which you behave in line with your values. Your values can't be changed without changing the Board, the hiring policy, the people. You may gradually need to ditch some of your clients - in order to move to working with your "ideal clients". Many companies have "values" - value statements. But statements are not what matter most - behaviour is what people base their expectations on. Paul tells story about a company he once worked for whose No 1 value was Fun ___________________ P&R summarise the Key Points from this week's episode. (Bitcoins get a brief mention) EIR brand is an elephant or a tanker - slow to change. It's in a market that's high tech - fast - nimble. P&R say there's a "phenomenal mismatch" between Eir's brand and the market in which they aim to succeed. "If your No 1 value is X - why do you do Y? "If that's your No 1 value - why are you doing that? The ClueTrain Manifesto : "Markets are conversations" is highly recommended Paul & Roger would like you to contact them via BusinessJazz.net Important Note: Big thanks to Jane Boyd in Vancouver for contacting us about our "About Us" Page: she pointed out that it's out of date. Sometimes you really do screw up - even when your heart is in the right space. Please tell someone about Business Jazz Podcast. ____________________

According to Wikipedia, the term crisis management is defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted.” While every hospital and health system has had to face a crisis at some point in time, the use of digital tools have often not been properly leveraged to assist with crisis communication. In this episode, hosts Reed Smith and Chris Boyer discuss ways in which organizations can begin applying the online tools, systems and processes to support crisis communication, and provide first-hand advice on how best to assess and respond to certain crisis. Featuring an interview with Lance Lunsford, Chief Marketing and Business Development Officer for the Texas Hospital Association, in which he shares how crisis response has evolved over the last 30 years, and how social media has dramatically impacted this discipline. Show Notes:: - Don't Be Scared, Be Prepared: Social Media in Crisis Communication - http://www.convinceandconvert.com/social-media-strategy/dont-be-scared-be-prepared-how-to-manage-a-social-media-crisis/ - BCBS of NC and Mission Health using Social Media to Negotiate: #Twitter War: http://bobbyrettew.com/2017/09/18/bcbs-of-nc-and-mission-health-using-social-media-to-negotiate-twitter-war/#sthash.x5Gs7pkr.dpbs - Lance Lunsford on LinkedIn: https://www.linkedin.com/in/lancelunsford/ - Lance Lunsford on Twitter: https://twitter.com/lancelunsford - Create More Flow book: https://createmoreflow.com/ - The Cluetrain Manifesto: http://www.cluetrain.com/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

"Die Ansprüche an Marken-Inszenierungen sind drastisch gestiegen." In der dritten Episode spreche ich mit Christian Clawien. Christian ist seit knapp 3 Jahren Director Digital Strategy bei fischerAppelt und Herausgeber des Magazins New-D. http://new-d.de/ Christian spricht über die Auswirkungen der Digitalisierung auf die Gesellschaft, über Angst vor Veränderung und über guten Gesprächsstoff. Ein spannendes und offenes Gespräch mit vielen Beispielen aus der Praxis. Christian's Buchempfehlungen: 1.) Zwölf Geschichten aus der Fremde: Erzählungen von Gabriel Garcia Márquez. "Gutes Storytelling, unterhaltsame, tragische und lustige Kurzgeschichten. Perfekt für den Urlaub." Amazon-Link zum Buch: http://amzn.to/2t9QBwH 2.) The Cluetrain Manifesto von Rick Levine, Christopher Locke, Doc Searls, David Weinberger. "Immer noch hoch aktuell, am besten einmal die Woche lesen." Link zur Website: http://www.cluetrain.com/ Amazon-Link zum Buch: http://amzn.to/2sPMKlO 3.) Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas von Seth Godin. "Sehr interessant und Seth Godin ist immer gut." Amazon-Link zum Buch: http://amzn.to/2t5INeQ 4.) Erfolgreiches Management von Instabilität von Professor Peter Kruse. "Tools zur Begleitung von Veränderung im Unternehmen." Amazon-Link zum Buch: http://amzn.to/2t9MUHq

Dans cet épisode je profite d’une question de sur Snapchat et Instagram et j’en profite pour vous donner mon avis sur Snapchat. Je vous parle aussi du Cluetrain Manifesto et surtout de l’humain.Le site du Cluetrain Manifesto : http://cluetrain.comVersion française : http://cluetrain.com/manifeste.htmlS’abonner sur iTunes : https://itunes.apple.com/fr/podcast/votre-coach-web/id1249494221?mt=2- Twitter : http://twitter.com/bertrandsoulier- Mon blog tech et pro : http://www.bertrand-soulier.com- Cyberbougnat : http://www.cyberbougnat.net- Instagram : http://www.instagram.com/bertrandsoulier

Minter Dialogue Episode #225 — Barney Loehnis is a thought leader and the Global Digital Leader at Mercer Consulting, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on the world of digital transformation. In this conversation, we discuss the state of the business, what are the keys to succeed in one’s digital transformation programme, the role of the CDO, and about exciting new tech. Meanwhile, please send me your questions as an audio file (or normal email) to If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Ray & Monica talk about talking about The Cluetrain Manifesto. (But not really) Oktoberfest – German Texan Heritage Society – Saturday, October 15th Planning Your Marketing “Big Picture” for 2017 What’s in a name? What’s working? What isn’t?

In this episode, we explore ideas of civic duty in the public space, especially as it is affected by technology. What is it about different spaces that make us feel different senses of civic responsibility? Plus in the near past, we take a look at storytelling in the marketing sense. We hear from Anna Duckworth, Louis-Jacques Darveau, John Di Palma, and Eli Burnstein. Noonmark is a podcast from Make Ready — a place for ongoing critical conversation about our world as it relates to design, media, technology, futures, urbanism, transportation, and business. Make Ready is brought to you by The Alpine Review, in partnership with Totem. Big kisses to Southern Shores (Cascine). For their music. And to Nick Jaworski of Podcast Monster for his editing super powers. www.makereadymag.com www.thealpinereview.com SHOW NOTES Happn Dating App — https://www.happn.com/en/ Why Our Brains Crave Storytelling in Marketing on FastCompany — http://www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing How Brands Became Storytellers by Content Marketing Institute (on John Deere's Furrow magazine) — http://contentmarketinginstitute.com/2012/02/history-content-marketing-storytelling/ The Cluetrain Manifesto — http://www.cluetrain.com/

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal book, The Cluetrain Manifesto, his thinking, his words and his presentations have shaped my own ideas about what brands can do to connect in our Internet-driven society. I'm still amazed when I go back and read The Cluetrain Manifesto. I'm amazed by how much of it has come to pass. I'm amazed by how much of it is still happening. I wonder about how much more of it will be revealed in the coming years. Since then, Weinberger has stayed true to pushing his thinking around what the Internet is, and it's full potential. His other books, Small Pieces Loosely Joined, Everything Is Miscellaneous, Too Big To Know and his Cluetrain follow up (with Doc Searls), New Clues are all books that I continuously recommend to executives who are trying to grasp the impact of technology on society, culture and business. Most recently, David published an article in The Atlantic titled, The Internet That Was (and Still Could Be). It's an important read. This was an important discussion for us to have. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel. Running time: 58:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with David Weinberger. The Atlantic - The Internet That Was (and Still Could Be). The Cluetrain Manifesto. Small Pieces Loosely Joined. Everything Is Miscellaneous. Too Big To Know. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business business book business podcast david usher david weinberger digital marketing doc searls everything is miscellaneous Facebook iTunes j walter thompson jwt management marketing blog marketing podcast mirum mirum agency mirum podcast new clues small pieces loosely joined the atlantic the cluetrain manifesto the internet that was and still could be too big to know twitter wpp

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book delivers. It's amazing to look at the content of this book - in 2015 - to see how much of it has come true... and how far we still have to go. It's something that two out of the four original authors have been thinking a lot about. Doc Searls and David Weinberger put together New Clues. It is 121 more theses authored for 2015. While, Rick Levine and Chris Locke opted out of taking another kick at the can, Searls and Weinberger provide much more fodder for all of us to think about. Technology has - without question - moved at an exponential pace, so it's interesting to see what these two think needs to happen next. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Running time: 55:16. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Doc Searls and David Weinberger. New Clues. The Cluetrain Manifesto. You can follow Doc Searls and David Weinberger on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast chris locke david usher david weinberger digital marketing doc searls Facebook google iTunes marketing blog marketing podcast new clues rick levine the cluetrain manifesto twitter

VISITA IL SITO > http://www.youmediaweb.comWeb Marketing 24 è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Oprimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it

VISITA IL SITO > http://www.youmediaweb.comWeb Marketing 24 è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Oprimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it

Welcome to the SuccessLab Podcast episode #22. In this episode, I'm in the lab with Eric Wagner, founder of Mighty Wise Media, where he operates a virtual academy for entrepreneurs. He is also a Forbes and Entrepreneur contributor, authoring articles about the core principles and secrets of entrepreneurship. We talk about the traits of an entrepreneur, time management through automation, delegation and elimination…basically all things related to entrepreneurship. Eric is truly amazing, so I hope you find this interview as inspirational, motivating and valuable as I did. Can you tell us a bit about your journey? What led you to create Mighty Wise Media and how did you become a Forbes contributor? I've been an entrepreneur all my life. I feel like I was born as an entrepreneur, and actually started my first company when I was 14 years old. I've been starting and building companies for the last 30+ years. My venture into starting Mighty Wise came from the desire and passion to want to give back and serve entrepreneurs. Having done it my entire life and been through the struggles of entrepreneurship, and I've been down to some of the lowest points I can remember in my life, and some of the peak points with some great successes. I have a passion and deep understanding of what entrepreneurs and business owners go through. That's also why I write for Forbes and Entrepreneur, and why I'm getting ready to launch my first book for entrepreneurs. What was your first business at 14? I was working for a decorative glass company in Colorado that basically put logos on glasses, and I thought if I could buy some of these for a really good price from the owner, then take them down to the swap meet and resell them, then I could probably make some good money. So I bought the extras and that's what I did. Do you think entrepreneurship is something you're born with or can it be learned over time? I think there are a couple of traits that are inherent with entrepreneurship. I think you have to have these traits to succeed as an entrepreneur, and the rest is learned. The traits I think we need to have as entrepreneurs are one, the ability to be risk tolerant. For entrepreneurs starting a business, there's risk involved. There's always a risk because at the end of the day we don't get to decide if our business is successful. Yes, we have a huge part to play in it, but the market determines our success. And the second, which I have found through interviewing many entrepreneurs and which I've found true for myself, is the ability to be tenacious. Tenacity is something I think we are born with. You either have it or you don't. When you get knocked down, you're either going to get up and keep fighting on, or your not. The bottom line is we're going to get knocked down as entrepreneurs. It's just part of the game of entrepreneurship. So it's not a matter of whether you're going to get knocked down. You're going to. It's a matter of whether you get up. I do believe if you have those traits, then you can learn the methodologies of entrepreneurship and the core principles, you can learn leadership, and the craft of entrepreneurship. That's one thing that a lot entrepreneurs and business owners do not do - learn the craft of entrepreneurship. There are certain methodologies and ways in which things have to be done to be successful. What do you do at Mighty Wise Media? Our purpose at Mighty Wise is to empower entrepreneurs to build great companies. And we do that by focusing on the core principles of entrepreneurship. If you come to Mighty Wise, into our Academy, we're not teaching how to build a pretty Facebook fan page. We're teaching whether or not you need one. When an entrepreneur struggles, it's not about tactics, it's not about getting more Facebook likes or followers on Twitter. It comes down to the core principles of understanding your business model, understanding the pain of the market and the pain of your customer, understanding who your customer is, understanding your value propositions, making sure you have effective messaging, and that you're speaking the same language as your customer. What would you say are common mistakes entrepreneurs make most often? I have a quote I love. It's an ancient Chinese proverb...“If you chase two rabbits, you will catch neither.” This is what I see a lot of entrepreneurs do. They're chasing too many rabbits, too many opportunities, too many customer segments, trying to create too many products, and too much messaging to go into the market. Especially in the startup realm and for a smaller business that is trying to figure out how to scale, it comes down to the basics, and understanding what your secret formula or secret sauce is. Once you've figured that piece out, then you can start thinking about scaling it. There are a million things we have to do every day or we think we have to do every day, and the bottom line is, about 96 percent of it is not important and not what we need to be working on. So if we can identify the top three things that we need to be working on, as entrepreneurs and as businesses, and focus only on those things, that will get us closer to success than anything else. It's all about knowing what your key activities are. It's unbelievable that you can just start a business with no resources. Twenty years ago when I was starting businesses, you had to have some resources. You don't have to now, because we live in a shared economy. There are a lot of entrepreneurs getting into the game, which is great, because there's no time better to do it. But because of that there's a lot of entrepreneurs getting into it that don't realize that they need to understand the core principles of entrepreneurship. Are there any common challenges you see entrepreneurs struggle with the most? Time management is a huge issue. It's sort of a cliche to say, but it's actually true. If you can understand the core activities that you need to be working on, and focus on those everyday, the compound effect of that is going to be great. As you consistently focus on the things you most need to work on, and take baby steps every day, you start to build momentum. That momentum going in the right direction starts to turn the small kindling of a fire into a massive inferno. There's also a big misunderstanding about customer dialogue. I see a lot of entrepreneurs dream up an idea, go into their “cave” so to speak and create this product or service, or whatever they think their market wants, and their doing it without constant feedback from the market. The book, “The Cluetrain Manifesto,” says “markets are conversations,” which means you have to be getting into a dialogue every step of the way. From the beginning when you first have an idea for your business, to the day you're done with your business, you have to have feedback loops in place and dialogue with your customers, and a deep understanding of their pain, their desires, what their behaviors are, etc. I watch a lot of entrepreneurs, and even businesses that are moving somewhat strongly, but are stuck, simply do not understand who their customer is or how to have conversations with them. If you have those effective dialogues with you customers and begin to experiment with product ideas and messaging, and get the feedback immediately, you can fit the needs of your customer. Engage them in the process so you can have a great company that solves their problems. Scaling a business can be one of the toughest challenges an entrepreneur has to face, how do you know when it's time to start outsourcing or hire someone? As entrepreneurs we have to put a value on our time. I believe ever entrepreneur's time is worth $1000 an hour. So if you put $1000 an hour on your time, that helps frame everything you are going to spend your time on. Having said that, if you're struggling and you're budget constrained, or you're just starting out, you're certainly going to have to wear multiple hats. It's about understanding the things that you need to work on - what your key activities are - then taking a look at what you're actually doing. You need to take a week to track that. Take a notepad with you and every time you do something, write down what you're doing then go back through it and redline everything that's a big waste of time. Once you do that you're able to see the things you still need to do as a company, but don't necessarily need to be doing yourself. Is there a way to automate it, delegate it, or is it possible to eliminate this. So it's about automation, delegation, elimination. The more you can hone that skill, the more you will be focused on the things you should be doing everyday so you can create that compound effect. Delegation is one thing, scaling is another. I see a lot of entrepreneurs trying to scale their companies before they understand their secret sauce, who their customer is, what their value propositions and revenue streams are, etc. Once you get that figured out on a small frame, then you scale with teams and systems. You must have to monitor a lot to keep on top of emerging trends, how do you find balance between consuming information/content and staying productive? That's always a challenge. I consume a lot content and read a lot of books at night before going to bed, because that's the time I've set aside to do that. I don't consume a lot of content during the day because I'm doing the productivity piece of it. That's just my system. But if you have a schedule for when you learn vs. when you earn, that's the most important thing you can do. Do you have any favorite productivity tools or best practices you can share? One of the things I've found extremely helpful for me when I first started writing, because initially it was a challenge for me to get into the mode of writing, was to set an appointment with someone important. I asked myself, “who would I never break an appointment with, if I had it every day?” If I had a meeting with Richard Branson every day from 1 to 3 p.m., and that was on the schedule , would I break that? No of course not. So I put that on the calendar and every afternoon I would sit down to write - eliminating all distractions. That has increased the number of words I write 100 fold. So set an appointment with yourself and do not break it. Keep a boundary around that appointment on your books as if it was an appointment with someone important, is a huge productivity tip. Connect with Eric Wagner: www.erictwagner.com www.mightywisemedia.com Forbes: http://www.forbes.com/sites/ericwagner/ Look for his book, “Walk Through Fire: How to Rise Up, Face the Inferno and Build the Business of Your Dreams,” which will be out in December.   This week's Biz Hack: Creating a press release for today's media. In the PR world there's a lot of debate as to whether or not the press release is dead. They are still in use, and while most media prefer short, succinct pitches, if they are interested in the news, they will generally ask for a press release if you didn't send one on your initial outreach. What has changed however, is the importance of building in content sharing elements. This is particularly important if you plan to send it over any kind of newswire service, post it to your site, share it in your CRM platform, or post it to a site like PitchEngine. Overall, the structure and primary elements remain the same as the traditional press release. This includes: A captivating headline A subhead or secondary headline to fill in any details Lead paragraph - this should encapsulate your news or announcement in one succinct paragraph. In journalism this is called the nut graph (the article or news in a nutshell) and will include the who, what, when, where, why and how. Quotes - if applicable Facts Boilerplate - a brief description of your company Contact information Keywords Relevant links Social media or content marketing press release elements include: Sharing buttons - pre-configured to share specific content or pieces of text A captivating headline - in 55 characters or less so that it can he shared via Twitter Contact information - include social links. Only include a the ones you are most active on. Multimedia - videos, images or a photo gallery, audio clips Tags Another way to go about this, and this bucks tradition, is to completely rethink the press release, and focus more on creating a story. Think about your own patterns. Are you more apt to share a press release or a well-written, compelling blog or story from a company? Focusing on telling a story still gets your news across, but forces you to put your journalism hat on to create a more compelling, high-value piece of content. Today we're no longer completely reliant on journalists to tell our stories. Thanks to various publishing platforms, newswire distribution services, and social sharing tools, your news can be published as is - thus becoming shareable web content. With that in mind, why not create something that delivers real value to the reader (journalists included)? To do this, there are a few questions to ask to help shape your story: Why will people care? What's the real story, angle or hook here? How will this add value to someone's day? Would Seth Godin (or whoever you think is cool) retweet this? Once you've determined the answers to those basic questions, you'll want to apply the laws of a good blog post. A few elements to keep in mind: Strong, eye-capturing headline, optimized for social, search and of course the reader A strong opening or lead paragraph Keywords - be sure to use applicable keywords, being careful not to detract from the content Multimedia - images, video, audio Easy-to-read layout - make use of bullet points, break text into small digestible paragraphs and use subtitles to separate sections, thoughts or actions Value - include a step-by-step, a downloadable how-to, humorous photos, an infographic with interesting facts, a diagram or demonstration, and the list goes on. Add value to the reader in some way. A call to action - don't forget this all-important piece. It can be anything from downloading something, requesting additional information, visiting your site, etc. Next week I'll talk about where to share all of this amazing content you are going to start creating. Action Items: Take a look at your news release or product release schedule for the next six months, and begin to create story ideas around this. Fold these stories into your overall content marketing strategy and editorial calendar. Instead of writing a traditional press release about your company merger or this new shiny object you are releasing, can you create a slide share presentation about, an ebook or an infographic to introduce the news in a more compelling and valuable way? Shift your thinking beyond how introducing this news will benefit your company, and begin to think about how it will benefit the reader's. Quote of the Week: I like to finish up each podcast with a quote, and this week's is “You can usually correct a bad decision. You can't correct a non decision.” Uncle Jerry. Next week we're in The Lab with Sean Tierney, founder of Grid 7 and co-founder ofArtilage. We talk about marketing automation, and knowing when to part ways with an idea and pursue that burning passion. Be sure to tune! Until then, have prosperous week!

Dan and Eric talk about Ray Rice, Michael Sam, Rich Eisen, runnin loop de loop, Olympic hockey, frozen pipes, home theater equipment, Paper, tigers, snake handlers, food facts, Hot Pockets, Steve Jobs, Comcast, Netflix, headphones, Arrowhead 135, Apple, Amazon, AppleTV, Rovi, Achorman 2, Robocop, House of Cards, Game of Thrones, Cluetrain Manifesto, Daniel Suarez, Influx, Pearl Jam

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers, back in 2006. The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). Today, these two journalists, bloggers, authors, tweeters, online publishers (and more) are back with their second book that they've done together titled, Age Of Context - Mobile, Sensors, Data And The Future Of Privacy. The Internet is no longer just a more interactive screen than television. It is everywhere. Technology is moving from screens to devices and that's going to change everything. From connected dishwashers to being able to monitor every nuance of our personal health in real-time. These are both interesting times and confusing times. The Age Of Context breaks down these movements, what they mean and why businesses (and individuals) need to start paying attention to them. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Running time: 54:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Israel and Robert Scoble. The Age Of Context. Naked Conversations. Follow Shel on Twitter. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Tags: advertising podcast age of context blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast naked conversations podcast podcasting robert scoble shel israel social media the cluetrain manifesto twitter video podcast

Jason Fried co-founded 37signals, a Web design company that found one of its internal tools for managing projects could be something effectively used by others. Millions of users later, 37signals offers Basecamp (overhauled substantially a year ago), Campfire, and Highrise among other services. The founders not only transformed their business, but routinely help others transform theirs. Fried collaborated on a book called Rework that distills years of what he learned from running a successful company and helping others with theirs. You can look at and sign up for Basecamp as a trial subscription, but this episode isn't a product plug; Basecamp fits the disruption mindset. Microsoft Project is perfectly fine software for companies that have employees in one place and need the top-down approach. Software as a service (SaaS) typically involves an application you access via the Web for which data is stored centrally, and updates to the software happen centrally as well. Salesforce, an early SaaS alternative to enterprise-licensed and -managed software, was founded in 1999, and had risen as a force that defined the industry by the time Basecamp came out. Rework may be purchased from Amazon.com and many other fine bookstores. Glenn brought up three concepts relating to 37signals' work: The Cathedral and the Bazaar, Eric S. Raymond's explanation of the difference between software code controlled by a handful of priests and that in the marketplace that's open to all; The Cluetrain Manifesto, a provocative set of theses that turned into a revolution and a book by declaring, among other things, that markets are conversations; and Stephen Jay Gould's use of the term hecatomb to explain evolution's remorseless pruning of failed mutations.

John Jantsch of Duct Tape Marketing interviews Doc Searls, co-author of Cluetrain Manifesto.

Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true thinker (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto. He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled, Small Pieces Loosely Joined, and Everything Is Miscellaneous. He's been on the Six Pixels of Separation Podcast a couple of times in the past, and always provides enlightening commentary about how we - as a society - have been dealing with the impact of the Internet in our lives. Weinberger just published another masterpiece called, Too Big To Know - Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room. The subtitle makes it pretty simple to understand the complex things that Weinberger has been thinking about for the past few years. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #301 - Host: Mitch Joel. Running time: 49:12. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with David Weinberger. Too Big To Know. Everything Is Miscellaneous. Small Pieces Loosely Joined. The Cluetrain Manifesto. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #301 - Host: Mitch Joel. Tags: advertising podcast blog blogging david usher david weinberger digital marketing everything is miscellaneous facebook itunes marketing marketing podcast online social network podcast podcasting small pieces loosely joined social media the cluetrain manifesto too big to know

Huffduff It [what?] The TummelVision gang visits with an old friend, Doc Searls, co-author of The Cluetrain Manifesto and a fellow at the Berkman Center for Internet & Society at Harvard University. Some of the ideas, stories, and links mentioned in this […]

Welcome to episode #179 of Six Pixels Of Separation - The Twist Image Podcast. A couple of weeks back, I had the pleasure of attending Marketing Week. The closing keynote speaker for the Digital Day was none other than David Weinberger. Weinberger is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto (which was recently released in a 10th Anniversary format). He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled, Small Pieces Loosely Joined, and, Everything Is Miscellaneous. He's been on the Six Pixels of Separation Podcast a couple of times in the past, and always provides enlightening insights into consumers and why they do things (or why they don't). In this episode we look at what has happened in the past ten years since The Cluetrain Manifesto came out and where things are going. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #179 - Host: Mitch Joel. Running time: 37:55. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #21 of Media Hacks will be out next week featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Weinberger. The Cluetrain Manifesto Small Pieces Loosely Joined. Everything Is Miscellaneous. Recorded live at Marketing Week - Digital Day. Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #179 - Host: Mitch Joel. Tags: advertising blog blogging book oven campfire cc chapman chris brogan christopher s penn cluetrain manifesto david weinberger digital day digital marketing everything is miscellaneous facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee marketing week media hacks new leaf new marketing labs online social network podcast podcasting six pixels of separation small pieces loosely joined social media marketing trust agents twist image twitter web 20

Welcome to episode #176 of Six Pixels Of Separation - The Twist Image Podcast. It's not a great excuse, but business travel has kept the Podcast from being published - which (as you will hear) is a very lame excuse. Regardless, here is another episode of Media Hacks (it's #19). It's actually just a very personal conversation with Julien Smith about community, business, communication, business books and how to own your platform(s). Also, it's Julien, so please note that some of the language is not work-safe (like every second word out of his mouth). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #176 - Host: Mitch Joel. Running time: 54:58. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Media Hacks #19 features:  Julien Smith - In Over Your Head - Co-author of Trust Agents. And those who did not make it this week: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Where were we? What happened? Are we back? Did Robert Scoble miss us? The power of publishing with consistency. How do you build a platform and what it can do for you. Building community for when you need it... not building a community when you need it. How great companies at really building a community? The network is everything. The DNA of community building. You can't buy community, but you sort of can... A side-tangent on The Cluetrain Manifesto (and stories of jetlag). What is techno-paganism? Not sure... but Julien knows. Lots of shilling of business books. AdLounge - Marketers Turned Authors. When The Comments And Links Go Dry. Blogging is your duty. 52 books a year is a lofty goal. The Internet is still about building hype. Bringing people up (and down) - the cycle of power. Why me? Why not me? Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #176 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven cc chapman chris brogan christopher s penn cluetrain manifesto community digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network podcast podcasting publishing robert scoble six pixels of separation social media marketing trust agents twist image twitter web 20

Welcome to episode #159 of Six Pixels Of Separation - The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New World). The magazine's cover story is a roundtable discussion I conducted on the future of Digital Marketing featuring: Seth Godin, Charlene Li, Shelly Palmer and David Weinberger titled, Talkin' About A Revolution. The entire audio conversation is available for you right here in this episode. It's fascinating, heated and full of energy. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #159 - Host: Mitch Joel. Running time: 58:59. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. New episode of Media Hacks is happening next week:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Marketing Magazine - Digital Marketing Issue - June 15th, 2009. Digital Marketing All-Star Roundtable featuring: Seth Godin - best-selling author of great books like Purple Cow, Tribes and many more. He's also the guy behind Squidoo. Charlene Li - best selling co-author of Groundswell and principal over at the Altimeter. Shelly Palmer - MediaBytes and author of Television Disrupted. David Weinberger - co-author of The Cluetrain Manifesto and author of Everything Is Miscellaneous and Small Pieces Loosely Joined. You can read the article here: Talkin' About A Revolution. Mobile Marketing 2.0 - June 18th, 2009 - Toronto, Ontario, Music: David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #159 - Host: Mitch Joel. Tags: advance guard advertising altimeter blog blogging book oven brave new world cc chapman charlene li chris brogan christopher s penn cluetrain manifesto david usher david weinberger digital marketing everything is miscellaneous facebook facebook group financial aid podcast groundswell hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing magazine marketing over coffee media hacks mediabytes mobile marketing new marketing labs online social network podcast podcasting purple cow seth godin shelly palmer six pixels of separation small pieces loosely joined social media marketing squidoo television disrupted tribes trust agents twist image twitter web 20

When he was inaugurated, President Obama called for transparency, participation, and collaboration with an eye towards a duty of responsibility to more than just ourselves as we build a foundation for growth that is inclusive. This is a recording of a Mass Technology Leadership Council meeting where this was discussed by a panel and other participants. The panelists were Doc Searls, one of the authors of the Cluetrain Manifesto and now at Harvard's Berkman Center and senior editor for Linux Journal, as well as Susie Adams, Microsoft Federal Civilian and IGO Chief Technology Officer, Tim Yeaton, the new CEO of Black Duck Software who has a background that includes Red Hat and Macromedia, and Tom Kincaid, Executive Director of Sun's Application Platform organization and part of the original Java EE architecture and management teams. Dan Bricklin moderated. Recorded: April 1, 2009 Length: 1:58:57, Size: 54.4MB

The Lab for Social Computing (LSC) at RIT Libraries welcomes David Weinberger, national commentator and author for a special presentation at the Lab’s grand re-opening. Weinberger's book Everything is Miscellaneous: The Power of the New Digital Disorder covers the breakdown of the established order of ordering. He explains how methods of categorization designed for physical objects fail when we can instead put things in multiple categories at once, and search them in many ways. This is no dry book on taxonomy, but has the insight and wit you'd expect from the author of The Cluetrain Manifesto, Small Pieces Loosely Joined, and a regular commentator on National Public Radio. From web design to philosophy to marketing, David has insights that can help us make better sense of a complex world of online information. His talk will help us understand, as he puts it, "how we're pulling ourselves together now that we've blown ourselves to bits." Weinberger's focus on the intersection of information science and social technology sets the perfect tone for a celebration of the LSC's recent move into the RIT Libraries. For more information about the LSC, please visit http://www.labforsocialcomputing.net/ and join us in the Idea Factory at Wallace Library for David Weinberger’s talk, February 13th at 1pm. No registration is necessary, and all are welcomed.

When The Cluetrain Manifesto was published in 1999, it smacked of silly futurism, like Maxwell Smart's shoe-phone and Dick Tracey's TV-wristwatch. Both of which are now possible. Likewise, the societal shift predicted by The Cluetrain is already happening. Can you feel it? Here's a look at a few of the 95 Theses of The Cluetrain Manifesto. These statements were laughed at when they first appeared 8 years ago, but no one's laughing anymore: 1. Markets are conversations. Are your ads a conversation with your customer, or are they a pompous lecture? 2. Markets consist of human beings, not demographic sectors. Are you marketing to people with names and faces and favorite places, or are you marketing to a “target”? 3. Conversations among human beings sound human. They are conducted in a human voice. Are your ads written the way people talk, or the way ads talk? 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. Would the public describe your ads as “open, natural and uncontrived”? 15. In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18th century French court. Wow. That's already happening. You've noticed it, haven't you? 22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. What are your values? Do you admit your mistakes? Do you talk straight, or go sideways? Are you willing to say what you really think? 23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about. I've said it often: “Most ads aren't written to persuade. They're written not to offend.” Do you have the courage to take a position and suffer the wrath of those who disagree? Will you choose who to lose? 24. Bombastic boasts – “We are positioned to become the preeminent provider of XYZ” – do not constitute a position. In my 1998 book, The Wizard of Ads, the fourth of my Twelve Most Common Mistakes in Advertising (chapter 35) was: “Unsubstantiated Claims. Advertisers often claim to have what the customer wants, such as 'highest quality at the lowest price,' but fail to offer any evidence. An unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, be prepared to be disappointed with the results.” Is your business in step with the fast-coming future? 2007 is winding to a close. We're only Thanksgiving and Christmas away from a sparkling New Year's Day. Then, Bang! 2008. You need to https://wizardacademy.org/scripts/prodList.asp?idCategory=108 (be in Austin December 12-14) if you want to make 2008 the best year your business has ever had. The internet has become our phone book, dictionary, encyclopedia, sales brochure, research vehicle and back fence for gossip. Like it or not, you're going to have to do a better job online if you want to flex your muscles in 2008. Come. We'll give you exactly the tools you need. In just 3 days you'll learn the new rules of communication and we'll demonstrate specific techniques that will allow you to apply these new rules to your own situation. It's an event that happens only once a year. It'll be Jeff and Bryan Eisenberg and me and a bunch of nuts and bolts. You coming? Roy H. Williams

Welcome to episode #15 of Six Pixels Of Separation - The Twist Image Podcast. I had lots of feedback this past week from people who missed the Six Points Of Separation segment. In the spirit of "conversation" - I created a Six Points Of Separation that appears right before the second part of my interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. This interview is the second of many as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel. - Running time: 42:12. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Introduction of the Canadian Marketing Blog from the CMA - Canadian Marketing Association. - Six Points Of Separation - Six Ways To Promote Your Blog or Podcast. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - Song selection of the week (courtesy of the Podsafe Music Network) - Kevin Reeves with the song, 'Throw Me A Line'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel.

Welcome to episode #14 of Six Pixels Of Separation - The Twist Image Podcast. I made a strategic decision to hold off on the segment Six Points Of Separation because of an incredible interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. The interview was split in two (due to time), so take a listen to the first part of the David Weinberger interview as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel. - Running time: 44:32. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Doc Searls. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - The Long Tail. - Song selection of the week (courtesy of the Podsafe Music Network) - The Shakes with the song, 'Liberty Jones'. (note: as of publishing, the Podshow website was down. As soon as it becomes live, I will add the proper link to The Shakes). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel.