Podcasts about enterprise marketer

Commoditization is such a beautiful word that means nothing, but it is so important to understand.  Katie Martell, CMO and co-founder of Cintel, will be speaking at the Conquer Local Conference in 2019, June 10-12 in San Diego! She can walk the walk AND talk the talk. Katie gives us a teaser on what she will be sharing with our Conquer Local audience, commoditization. She explains that it doesn't matter what you sell, you are likely selling into a commoditized market. It's an issue that all companies are facing every single day.  Katie Martell is an independent voice in the marketing community and known as the “unapologetic marketing truth-teller.” She has been named “one of the most interesting people in B2B marketing,” a “marketing expert to follow” and a top marketing writer on LinkedIn. Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city’s largest community of content professionals. She is the author of the forthcoming book, Rabble Rousers, and hosts the Explicit Content podcast with Enterprise Marketer, featuring direct and honest conversations about marketing.

Do you have integrity? Are you authentic?Recent rulings have brought social media to its knees. Our subscribers are increasingly perceptive. The theatre of sale, in our digital marketing era, is evolving toward honesty and respect for the consumer. Carefully targeted research is an excellent tool. Privacy avoids outcry. Influencers foster transparency. Honesty is imperative.Building trust nourishes familiarity with the public. Marketing magic, properly done, is cathartically profitable. In the new paradigm we will look for ethical content. Gone are the days of reliance upon mass metrics. To understand our base is to grow our business.Advertising is costly. Without subscribers; we fail.This week, on Explicit Content your MC’s for the 2019 Enterprise Marketer Conference: Joe Cox and Megan Zander promote the kick off of this event.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp18

This is Part Two of the Introductions to the Explicit Content Podcast Hosts (Part One is here if you missed it).  Just a reminder of what we have put together on this podcast, we will have five different shows, rotating on a weekly basis, with two hosts for each show. Our goal is, to be frank, honest, straight to the point, and explicit. No bullshit. We will not try to lead you in a direction we don't believe in, and we won't try to pull the wool over your eyes to stroke our egos.So, what are the shows?First up is the SEO and Data show with Andy Crestodina and me.Next, Demian Ross from Social Media Examiner and Joe Cox of Pop-Marketer will dive deeper into Social Media.Melanie Deziel and I will cover Native Advertising, but let's face it, Melanie is the real star.Our fourth show, Katie Martell, and Lindsay McKinney will dive into the interworkings of the marketing team and what goes into digital marketing.And finally, veteran podcaster Pamela Muldoon and I will be jumping all over the topic of Content Marketing.Over time, our show will change. New shows will be introduced, new hosted will be added, and my hope that some of our shows will move into a weekly rotation of their own. Enterprise Marketer could not be happier about launching this show and are very proud of the hosts we have brought together.Thank you to Rev.com for being our new transcript sponsor for the Explicit Content Podcast - Get $10 off Your First Order and See What All The Buzz is About - http://emktr.co/revEnough of the yapping, let's get the team. This week, we will hear from Lindsay McKinney, Demian Ross, Pamela Muldoon, and Katie Martell.Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA.  Katie has been recognized as one of the top 10 marketing writers on LinkedIn, #3 Most influential B2B marketer on Twitter a “marketing expert to follow” by CIO Magazine, one of 20 Women to Watch in Sales Lead Management, and a top 100 influencer in content marketingLindsay McKinney serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global Demand Generation, Events, Analyst Relations, Public Relations and Content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget) and Hyland Software. Lindsay has quarterbacked high-tech organizations' analyst relations strategies with outcomes, notably Leader positioning, in a score of tier-one analyst evaluations. She has also orchestrated demand teams to exceed targets and grow quarter-over-quarter pipeline growth. Lindsay has been an active member of Forrester's Analyst Relations Council since 2006.Demian Ross, a Sales and Marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. He professional, analytical, and results driven. Demian is adept at conceptualizing and implementing marketing campaigns for a wide variety of clients and products. Strong results are derived from tailoring a campaign to a company’s current needs while simultaneously forecasting their future ones. Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist, she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background in radio, voiceover, and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.Full Show: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-02

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences. Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.Be sure not to miss out on a great opportunity to purchase the video versions of each session for the Intelligent Content Conference that features great content from folks like Andrea Ames, Pam Didner, Buddy Scalera, Matt Balough, and many more amazing speakers. Click here for your offer: http://emktr.co/ICC17Content Also, we will be at Content Marketing World and we hope you can make it as well. When you register, use promo code SQUARED100 for $100 off the price of your ticket and let us know you are coming. We want to make sure you have a wonderful time and to make sure we get you a special gift for being a member of our community. Go to this link for more information about the event: http://emktr.co/CMWorld17BiographyAndrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Job Title: Content Experience Strategist, Architect, & DesignerLinks:Twitter: https://twitter.com/aamesFacebook: https://www.facebook.com/alamesLinkedIn: https://www.linkedin.com/in/andreaames/Instagram: http://instagram/alamesWeb: http://thinkmorewriteless.wordpress.com/Corporate: http://ibm.comhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/52-andrea-ames/Short URL: http://emktr.co/EMPC52

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

You know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyStacy is the head of marketing at GoAnimate, one of the most popular tools for producing and sharing professional-looking videos online. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-44-stacy-adams/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/atl2oz •LinkedIn: https://www.linkedin.com/in/stacyadamsatl •Instagram: https://www.instagram.com/goanimate/ •Website: https://blog.goanimate.com/author/stacyadams/