Podcasts about inkpact

In this episode we spoke with Charlotte Pearce, a Forbes 30 under 30 award winner and CEO and founder of Inkpact. Charlotte discussed how Inkpact are helping their clients to create a deeper, emotional connection with their customers. By  producing personalised handwritten notes triggered at specific parts of the customer journey, their clients are seeing a significant increase in sales, loyalty and LTV. Charlotte also discussed some key behavioural psychology trends in CX and how you can apply that to your own strategy to help build your own base of loyal fans.

In this episode of The Retail Exchange podcast, Karl McKeever and Mark Faithfull bring you highlights from the annual Retail Week Live festival, as we pick our way through some of the topics, insights and conversations that are inspiring and challenging the retail ecosystem, and that interested us the most. In partnership with Inkpact.

Charlotte Pearce is on a mission to help brands be more human. She's a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As business owners, and in a world that seems to be evolving at an ever-increasing pace, the convenience, reach and speed that today's marketing tools afford us is very appealing - but the bigger question is: are they effective? As customers, it can often feel like we're being pummeled by a barrage of marketing from every source of tech that we owe - we're snowed under by email subscriptions, solicited over SMS and interrupted mid-video and song by flash-bang advertising. Maybe it's time we slowed things down and reconsidered how we connect, engage and retain our valued customers. In today's episode of The Resilient Retail Game Plan, I speak to an advocate of slow marketing and of businesses doing good - founder and CEO of Inkpact, Charlotte Pearce. With a tribe of scribes located across the world, Inkpact produces and delivers personalised, handwritten letters from big companies to their customers to foster real human connections and engage and retain customers. In this podcast we discuss the importance of marrying your social mission to the core of your business, creating ‘Eros Moments' to better engage your customers, the long-term benefits of working really hard on understanding and improving yourself, and what it means to be a mother and an entrepreneur in today's world of work. Don't forget to sign up for my free talk on Tuesday 21st December at http://www.resilientretailclub.com/grow2022 where I'll be talking about the events of the past year, as well as my views and perspectives on what to expect throughout 2022. Head to https://inkpact.com/ to check out their amazing services and connect with Inkpact over at: https://www.facebook.com/inkpactmarketing/ https://twitter.com/inkpact https://www.instagram.com/inkpact/

Today is International Podcast Day™ and I couldn't be happier to finish off season 13 of The Unconventionalists podcast on this special day by sharing this powerful conversation with Charlotte Pearce, Founder and CEO of Inkpact. Why? Because a common mistake most aspiring and newbie entrepreneurs make all the time is wasting time spending a ton of money building expensive, complicated and time consuming tech (websites, apps, algorithms, etc) to prove and validate their business idea. As if the only way to make a business idea work was to make it big from the get go, when in reality, the opposite is true. As you'll hear in today's inspiring episode, if you want to prove and validate a business idea and grow it over time you do it by doing the unscalable first. Only then do you leverage technology to grow and expand your impact. This is one the conversations I hope my daughter will hear one day when she grows up. Because as you'll quickly learn from listening to Charlotte Pearce, she is all kinds of amazing and inspiring. In this week's episode she shares her story of how she took a great idea that involved a lot of manual labour and managed to scale it through smart technology, enabling people around the world to create a life they love. Charlotte also doesn't hold back from talking about the ups and downs of starting and growing a business you love. Including the awkward and painful process of firing people. Plug in your headphones, and get ready to be inspired to action! Make sure to tag me @markleruste over on social media to let me know what were some of your favourite nuggets from today's interview. Can't wait to read your words! To your impact, Mark SHOWNOTES: Online Video Course on How To Launch A Successful Podcast: www.theunconventionalists.com/podcasting-bootcamp Full episode show notes: www.theunconventionalists.com/episode/130

“Anxiety. I think I’m always going to have it, it’s just understanding what my triggers are and coping with them” Lucy Buckingham is the founder of health food and beauty company “Lucy Bee”. She talks to  Charlotte Pearce in this live episode about how she has tackled her anxieties to create an outstanding brand.   Lucy began the business as a side project with her Dad, Lucy has been suffering from Celiac disease since childhood and after years of label checking and restrictive diets she discovered the benefits of coconut oil, now “Lucy Bee" has a full range of food and beauty products. However, as a self-confessed worrier, how has the whole journey affected Lucy, and above all what makes her human…..  Charlotte finds out! Humans of Business goes beyond a typical business podcast, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses. Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  In this honest and unfiltered chat we get straight to the heart of Lucy’s personality, learning just how passionate she is about offering the best quality products as well as making sure she is doing right by everyone involved in the process, from being a fair trader to ensuring all of her products are palm oil free, Lucy says; “People say to me ‘why are you fair trade?’ and I say why wouldn’t you be?”. Lucy tells Charlotte How anxiety has held her back in the past, she even says she wouldn’t have been able to do this interview even just a year ago “Anxiety, I think I’m always going to have it, it’s just understanding what my triggers are and coping with them”. Lucy shares the worries she had about making her self the “face of the brand” due to her anxieties about putting her self out there. Lucy opens up about the first time she stood out as the person behind “Lucy Bee”.  Charlotte hears how important Lucy’s  family has been in supporting her throughout life and business, she says her dad encouraged her to always stick to her guns with the company, and not to take no for an answer, with this attitude she has been able to realise a dream of having an organic curly free beauty brand. Lucy also takes questions from the audience, she talks about the future of her company, what makes “Lucy Bee” coconut oil stand out from the rest of the market, where the business is going and knowing your values in business especially when starting out.  Meet Charlotte Pearce:  Charlotte is a Forbes 30 under 30 entrepreneur and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet. If you’ve loved hearing the inspiring, honest, raw and passionate stories in this series of Humans of Business don’t worry plans for series 2 are underway, to keep up to date with everything to come on the podcast follow Charlotte on all of her socials linked below. Humans of Business is backed by Octopusgroup.com #humansofbusiness

“Life is so short, spend all your time working hard but also laughing and enjoying life.” Susie Ma, Named EY award's Rising Star in 2018 she is the founder of Natural Skincare company Tropic, a brand she started at just 15. Susie became stagnant in her job as an investment banker not long after graduating, she was striving for something more this led her to apply for “The Apprentice”. She described the challenge of the show as “probably one the best things I’ve ever done in my life”. Finishing in 2nd place Susie’s success also saw her gain investment from Lord Sugar himself. Susie’s love for life, new opportunities and business radiate out in this chat on the Humans of Business sofa, and Charlotte uncovers what makes her human. Humans of Business goes beyond a typical business podcast, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses. Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  In this episode Susie Talks about her family's strong history in business, from street vendors to tie salesman, She explains how she grew up constantly inspired by the people around her working hard to achieve their dreams, and how moving from Shanghai to Australia, then to the UK gave Susie a very varied childhood. Susie started her skincare brand at age 15 selling at a local market. Susie was influenced by her grandmother who showed her the benefits of using natural products on our skin, the core ethics in Tropic Skincare. Susie takes great pride in empowering all 12 thousand of her ambassadors to start their own beauty business by using her platform to create their own income, she explains: “Ive been in a position where I didn’t have much, to then be presented with opportunities I’m so lucky they’ve allowed me to be where I am today.”. Susie’s latest challenge has taken her from the most southern tip of Sardinia to the highest peak in North Africa as part of the “Virgin STRIVE” challenge, this inspires Charlotte so much she commits to climbing a mountain herself! Meet Charlotte Pearce (http://www.charlottepearce.co.uk/) :  Charlotte is a Forbes 30 under 30 entrepreneur, and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet. Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness www.charlottepearce.co.uk (http://www.charlottepearce.co.uk/) @thecharlottepearce on Instagram and Twitter  Watch the podcasts on YouTube (search "Charlotte Pearce Humans of Business")

“I’m vulnerable most days in work”: Aron Gelbard talks to Charlotte about the benefits of having a caring and emotional approach to business. Aron Gelbard moved to the UK with his mother when he was a child. After Studying at Oxford including a stint working in Paris, Aron founded Bloom and Wild in 2013. The business has since become the 2nd fastest growing in the UK and earned the title of top rated flower company. He was named in Maserati’s 100, as one of the most game-changing entrepreneurs... But... what makes him human? Charlotte Pearce finds out.  Humans of Business goes beyond a typical business podcast, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses. Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  A self-confessed people pleaser, Bloom and Wild was born out of a wish to bring people joy. Aron says that his product is “a reflection of emotion and care from one person to another” this value is something he aims to show Bloom and Wild's business model, showing as much care for each customer as possible. In this Episode, Aron admits he’s not subscribing to the idea of competing within business but emphasising collaboration. He shares his unique strategies for dealing with jealous or negative emotions that inevitably come alongside running a business. Listen to hear the mistakes Aron has learnt from trying to “run before we could walk” in the early days of Bloom and Wild as well as what he has been learning about life and business from his 20-month-old daughter. Meet Charlotte Pearce:  Charlotte is a Forbes 30 under 30 entrepreneur and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet. Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness www.charlottepearce.co.uk (http://www.charlottepearce.co.uk/) @thecharlottepearce on instagram and twitter  Watch the podcasts on YouTube (search "Charlotte Pearce Humans of Business")

“We should listen to children much more in society”. What can toddlers teach us about business? Paul Lindley is the creator of children’s nutritious food brand “Ella’s Kitchen” and author of “Little Wins: The Huge Power of Thinking Like a Toddler.” Named Businessperson of the year in 2013, today, Paul continues to promote his message of a healthy lifestyle for children as the Chair of the London Child Obesity Taskforce.  But what makes him human?  Charlotte Pearce finds out. Humans of Business goes beyond a typical business podcast, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses. Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  In this episode, Paul Lindley shares his ideas on how younger generations will change business for the greater good. Paul believes we have to push the norms of society, business and even rebel to make real change, and perhaps we could benefit from thinking more like a toddler,  “I believe that there is a 5-year-old boy inside of me that is playful, thinks anything can happen in the world, nothing is impossible, that's how I think I had the confidence to start a business where the odds were that it would fail.” He says the working class history of his family reminds him the importance of staying humble and being grateful for all of the opportunities he has been able to act upon, to get him to where he is today. Throughout all of his ventures in business Pauls main focus is to humanise business and show that “Money is the outcome from living a purpose and delivering something that improves other people’s lives.”. And Paul turns the mic round on Charlotte asking her to delve into her own keepsakes that bring meaning to her journey throughout life and business. Meet Charlotte Pearce:  Charlotte is a Forbes 30 under 30 entrepreneur and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet. Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness www.charlottepearce.co.uk (http://www.charlottepearce.co.uk/) @thecharlottepearce on instagram and twitter  Watch the podcasts on YouTube (search "Charlotte Pearce Humans of Business")

“My heritage bleeds into everything, it’s who I am and where I come from.” Born of Nigerian descent, Ade Hussan became frustrated when she couldn’t find any underwear for her skin tone, and Nubian Skin was born. She became Fashion Entrepreneur of the Year 2014, has been awarded an MBE for services to fashion and has Beyonce amongst her customers.   But what makes her human? Charlotte Pearce finds out.  In the Humans Of Business podcast, Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  Ade tells Charlotte about how she’s gone from being anxious about the popularity of her first viral campaign to serving clients including Beyonce. Hear how family is the centre of her world and how this has influenced Ade from childhood, right up to the world of work and starting her business. And she tells the tale of the most important Birthday Card she’s ever received. Meet Charlotte Pearce:    Charlotte is a Forbes 30 under 30 entrepreneur, and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet.   Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness www.charlottepearce.co.uk @thecharlottepearce on instagram and twitter  Watch the podcasts on YouTube (search "Charlotte Pearce Humans of Business") https://www.youtube.com/channel/UCWT-GUN18Tr42XasErcjO6A

What can your evening meals teach you about work-life balance? Giles Humphries, is the Co-Founder and CEO of Mindful Chef, a healthy recipe box subscription service. His investors include Olympic athelets and Sir Andy Murray, and he is the author of "Mindful Chef: 30 Minute Meals".  But... what makes him human? Charlotte Pearce finds out.  Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  In this episode, Giles Humphries shares the idea behind Mindful Chef: “balance”. Not just with nutritious tasty food but also in life and work, teaching customers to be a little more mindful and conscious of their actions. Hear how Mindful Chef is creating a force for good through “their 1 feeds 2 model”, providing around 800,000 school meals for children in Malawi. And how staying connected to his roots and family back in Devon plays a key role in Giles' life and business. Meet Charlotte Pearce:    Charlotte is a Forbes 30 under 30 entrepreneur, and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet.   Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness www.charlottepearce.co.uk @thecharlottepearce on instagram and twitter  Watch the podcasts on YouTube (search "Charlotte Pearce Humans of Business") https://www.youtube.com/channel/UCWT-GUN18Tr42XasErcjO6A

Gina Miller is the Founder of True and Fair Foundation, author and political activist. She is Charlotte Pearce’s first Human of Business.  Gina says that in business “we forget how human we really are”, but… what exactly makes her human? Charlotte Pearce finds out in this episode.    Humans of Business goes beyond a typical business podcast, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses. Meet Gina Miller:  Named Britain’s most influential Black person, Gina has faced, racism, sexism and personal attacks after she spoke out in 2016. Challenging the UK’s government to kick start article 50, Britains process for leaving the EU and winning over the supreme and high courts. Gina detailed her journey of creating social change, fighting injustice, the times that have made her resilient and given her the confidence to speak out again in her book Rise. Listen to this episode to hear Gina’s experience of domestic abuse, how she rose from the darkest time in her life inspired to become a fearless leader, striving every day to change the world’s injustice. Meet Charlotte Pearce:  Charlotte Pearce is a Forbes 30 under 30 entrepreneur and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet.   Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness

Simon Rogerson, Founder and CEO of Octopus Group, explains how he is bringing love, trust and emotion into the two most untrusted industries in the world EY award’s entrepreneur of the year, Simon Rogerson, left his job at an investment company to set up Octopus in 2000, with the vision of creating a business with a “customer fit” approach. Starting in a small office above a cost cutter nearly 20 years ago, Octopus now, in 2019, has 150,000 customers with their investments putting more than £8.5 billion into the UK economy.   But… what makes him human? Charlotte Pearce finds out.  Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?  Hear how Simon’s company Octopus is focusing on bringing new meanings to employee happiness and on mental health issues, to create a highly motivated work force. Meet Charlotte Pearce:    Charlotte is a Forbes 30 under 30 entrepreneur, and has been named "the UK's next Richard Branson’ by Gadgette. She is the CEO and Founder of Inkpact and The Human Group. The “Humans of Business” Podcast is the result of Charlotte’s obsession with what makes us human and how we connect with each other. It is the conversation behind her mission: helping businesses do the right thing for people and for the planet.   Humans of Business guests include Paul Lindley, Ella’s Kitchen, Investor and Activist Gina Miller, The Apprentice star Susie Ma and many more… Humans of Business is backed by Octopusgroup.com (http://octopusgroup.com/) #humansofbusiness   Connect with Charlotte: On instagram  (https://www.instagram.com/thecharlottepearce/) Via her website (http://www.charlottepearce.co.uk/) Watch all of the podcasts on You Tube. (http://bit.ly/charlotteyoutube)  

Discussing  everything from the early days of Inkpact when Charlotte first thought of the concept and how she went about scaling the idea later down the line; why the photo of her that was used in the Forbes '30 under 30' list at the time concealed the stress and anxiety that she was facing behind the scenes in reality; the thought process that went into her decision to seek a Co-Founder and how they’ve learnt to adjust to the shared leadership dynamic along the way; to why she’s so passionate about emotional intelligence and how she applies its principles to the way in which she runs her company today; what Charlotte has achieved with Inkpact in the space of three and a half years proves what's possible when you persevere and thankfully for us, she was happy to share so many of the lessons she's learnt along the way… She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward! The good old social handles should you fancy a further peek! She can. She did. @shecanshedid Inkpact @inkpact Xero @xero See acast.com/privacy for privacy and opt-out information.

In the fifth of our Growth stories, we have Charlotte Pearce, CEO & founder of Inkpact. A company with the strap line of “be unforgettable”, Inkpact is on a mission to help businesses to be more human in their approach. We explore why that is and where the driver for that comes from. Charlotte is passionately curious about how people work and the psychology of why they do what they do and how that now feeds into her business. Her energy and passion are palpable. Charlotte explains why we should have a thirst to learn from others, but still allow ourselves space to cut our own thoughts as we lead our businesses. She also explains why we should be dropping the corporate BS and treating each other as humans in B2B and B2C. This is a captivating interview with one of Forbes magazines 30 under 30’s giving real insight into her growth as a business leader and inspirational tech entrepreneur.

Charlotte Pearce is founder and CEO of the innovative company,  InkPact, which blends the personal touch of handwritten notes with technology that allows you to reach out and delight customers, clients and contacts at scale. On this episode of the Support is Sexy podcast, Charlotte talks about how she blended the personal touch with technology, the importance of surprise and delight for your customers, how to create a win-win-win and how pushing yourself just two millimeters more can lead to your succes

We welcome Charlotte Pearce, of Inkpact, to Sea Containers House for a conversation about her business which makes brands unforgettable using the power of the pen. Find Charlotte on Twitter @inkpact https://inkpact.com/ ICYMI watch all the Nudgestock 2017 videos: https://www.youtube.com/playlist?list=PLBH1fZ9CbRsC032chdr9ZTjCgUUxCLkMf Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/