The Resilient Retail Game Plan

What if your next sale is hiding in your Instagram comments? This week on the podcast, I'm diving into social listening and social care with the brilliant Brooke Sellas, founder of B Squared Media and host of the Social Media CX Podcast.   We get into the real reason you need to respond to those “Do you ship to ___?” questions—and how your answers could be the tipping point for someone making a purchase.   Brooke shares practical, no-cost ways small business owners can start using social media conversations to reduce churn, support sales, and improve customer experience (without hiring a whole new team).   If you're feeling overwhelmed by all things social, this episode is packed with human-first strategies you can actually use.  

If managing your stock feels like a total guessing game, you're not alone. And it's not your fault. In this episode, I'm breaking down why so many product business owners feel completely overwhelmed by stock decisions and what you can start doing about it. We're talking about: Why “gut instinct” isn't a stock strategy The silent cost of overbuying (or underbuying) stock How to break out of the cash flow hamster wheel And if this hits home for you, I've got something that will help…  

Get a look at how one founder built a product business with staying power. This episode is a sneak peek into Retail ROAR, my free annual virtual summit for product business owners.   I'm joined by Claire Burrows, founder of Air & Grace. She shares how she built a values-led footwear brand known for comfort, quality, and loyal customers.   We talk about manufacturing setbacks, staying close to your customer, and why refusing to compromise on quality can fuel your long-term growth.   If you'd like early access to the next Retail ROAR, you can sign up here to be the first to know when it opens.   [02:18] The “wardrobe of regret” moment that sparked her mission [06:38] How Claire overcame early manufacturing setbacks [08:14] Why face-to-face customer feedback shaped her direction [10:37] How one customer request turned into half the product line [14:06] Claire's most memorable pinch-me moments in business [14:51] How she secured early investment in the business  [17:09] The financial realities of managing your cash flow [18:39] Why strong supplier relationships matter   Resources: Get Early Access to ROAR 2026 Air & Grace  

Storytelling gets talked about a lot, but what does it actually look like day to day?   With AI-generated content flooding our feeds, original stories are more powerful than ever. Today, Char Dixon is here to tell us why.   Char spent two decades in marketing for major retailers before shifting her focus to small businesses. Now she helps founders find their voice and share their stories in a way that feels natural, not forced.   We talk about how to make your content feel more like a conversation, why your behind-the-scenes moments are more valuable than you think, and how to stop overthinking your posts and start sharing what's already happening in your business.   If you've been second-guessing your content or feeling stuck on what to say, this advice might just help you get out of your own way.   -------- Grab your essential FREE guide - How to clear excess stock without damaging your brand.

What do you do when your business looks like a success, but doesn't feel like one?   Katie Glickman started Bibbilyboo after struggling to find a bib that worked for her own child. What began with a sewing machine at the kitchen table grew into an award-winning business, with over 64,000 bibs sold and stockists across the UK, including the country's largest baby store.   But success doesn't always feel the way we expect it to. After years of sewing, scaling, and saying yes to every opportunity, Katie hit a point where the business felt more draining than energising. She was navigating a factory partnership, juggling cash flow, and questioning what came next.   That's when she joined Retail By Design. She shares what happens when your shop reaches a transition point—and how she reconnected with her purpose and started enjoying her business again.   [01:35] The everyday parenting struggle that sparked a business idea [07:48] The biggest pinch-me moments in business [10:43] Why joining Retail By Design felt like the right next step [14:32] What it looks like to grow and evolve in your business [17:48] How Katie stopped second-guessing her stock decisions [19:57] How she reconnected with the parts of the business that bring her joy Resources: Bibbilyboo Retail By Design 

As a product business owner, taking time off can feel like a luxury you simply can't afford. There's always something that needs your attention—customers, orders, stock, marketing. The idea of stepping away can feel more stressful than restful.   In this special 250th episode, I'm sharing a rare behind-the-scenes look at my own business. Last month, I took three separate trips, and it made me reflect on what success really means. Yes, turnover matters. But so does the ability to take a proper break without everything falling apart.   Although I run a service-based business, I've worked with hundreds of indie retailers over the years, and I realize how difficult it is to carve out that space.   If stepping back feels impossible, I want you to know it doesn't have to be. And if you'd like help creating a business that truly works for you, Retail By Design might be just what you need. There are still a few places left!   [00:00] Why taking time off can feel impossible for product business owners [01:49] What three trips in one month taught me about success and balance [03:27] The real cost of not taking proper breaks from your business [11:44] How to plan ahead so you can step away with confidence [17:05] How support and clear priorities make time off possible   ------------------------------------------------------------------- Stop winging it. Take your business to the next level of growth. Retail by Design is a high-performance, six-month programme, combining award-winning business mentoring with the magic of masterminding. It's built for ambitious, established small business owners turning over £100K+ who are ready to step out of survival mode and grow with clarity, structure and calm confidence. Learn More at https://www.resilientretailclub.com/retail-business-mentoring/

Today, I'm joined by luxury knitwear designer Genevieve Sweeney, who's been part of both our Retail By Design mastermind and the Stock Doctors programme. In this conversation, she shares how those programmes helped her move a long-held idea into action, which was bringing part of her production in-house after nearly a decade in business. It's a shift that's given her more control over stock, space to test new products, and the ability to respond to demand more quickly. We also talk about planning around seasonal sales, building customer loyalty, and managing creative work alongside the day-to-day demands of running a business.    [02:55] What kept Genevieve rooted in British manufacturing [05:56] Why in-house production changed how Genevieve plans and sells [07:39] The hardest parts of running her business over the last decade [09:13] What happens when your customer base grows with you [15:07] Why Genevieve joined the mastermind after Goldman Sachs [17:16] What she learned from Retail By Design and Stock Doctors   Resources: Genevieve Sweeney Knitwear  Retail by Design Stock Doctor  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -----   What do you do when your business grows, but your pay doesn't? It's a common issue for product business owners. Today, we're talking about how to pay yourself sustainably.   Paying yourself from your product business isn't always straightforward. In this episode, I'll explain why it's more complicated than it seems and walk you through some common mistakes and how to avoid them.   We'll also address myths, like the idea that reaching six figures means you can automatically pay yourself more. It's not always that simple. You might see your sales grow but still struggle with cash flow.   By the end of this episode, you'll understand why cash flow can feel chaotic and what you can do to get it back on track. If you're ready to start paying yourself properly, this episode is for you!   What's Inside? [02:32] Why product businesses need different strategies [06:10] Money myths and the metrics that matter [08:02] The importance of cash flow forecasting [15:02] What business owners need to pay themselves [18:46] How to start letting go of your financial fears [22:56] Get 1:1 support to sort out your retail finances Resources Mentioned in This Episode: Retail By Design  Profit First by Mike Michalowicz  

Join my Free Webinar - Scale To 7 Figures Without The Overwhelm on Wednesday April 30, 2025, at 10am UK time. Discover proven strategies that help you grow your business sustainably and profitably. ------- In this episode, I'm breaking down a hard truth for product-based business owners: What got you here, won't get you there. If you're a retailer stuck at six figures—or feel like your business is running you instead of the other way around—this one's for you. I dive into the essential mindset and structural shifts that independent retailers need to make to grow their business sustainably, without sacrificing their sanity or freedom. Plus, I invite you to my free live webinar on how to scale your product business to seven figures without burnout.

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Thinking about using TikTok for your retail business, but unsure where to start—or if it's worth your time? In this week's episode, I talk to Penny Walker, TikTok strategist and founder of BarBrusa Social, about how to get started (or smarter) on the app.   She breaks down how TikTok's search features are transforming how people shop, why you don't need to dance or go viral to succeed, and how to build a strategy that actually drives sales.   What's Inside: [00:00] Why TikTok still matters for retailers in 2025 [01:25] Meet Penny Walker: TikTok trainer & content strategist at BarBrusa Social [01:56] What's trending now (and how to reuse old trends) [04:54] TikTok is now a search engine—here's how to use it [09:41]   How realistic is it for small businesses to drive sales directly through the TikTok app? [15:08] Real-world retail TikTok success stories [17:15] What type of content is working on TikTok? [20:23] Where to start: Penny's step-by-step intro TikTok strategy [24:04] Connect with Penny

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -----   You don't need a hefty budget to create displays that customers can't resist.   How you present your products in a physical space can directly impact how customers shop and what they spend. Whether you're running a brick-and-mortar store, setting up at pop-ups, or showcasing at events, visual merchandising is key to drawing customers in and driving sales.   In today's episode, I'm joined by Michelle Sherrier. She's a seasoned visual merchandising expert who's transformed independent retailers and wholesale showrooms across the U.S. Michelle shares some fascinating insights and unexpected tips from her work with both big and small retailers.   We'll uncover the psychology behind product placement, dive into clever merchandising tricks, and arm you with actionable strategies to make your displays irresistible.   [02:44] What visual merchandising involves [04:43] Tips to create a strong presence in a small retail space [06:50] Creative high-impact visual merchandising on a budget [11:05] Merchandising by category vs. lifestyle merchandising [14:43] How visual merchandising affects the way your customers shop [18:16] Tips for driving add-on purchases with your merchandising [22:08] How to find that spark of inspiration for a display  

We're in Q2 already! Time to take a step back, have a proper look at your numbers, and set yourself up for a strong second quarter.   In today's episode, we're going to chat about why it's so important to know your numbers right now. Let's review how Q1 went, make any necessary adjustments, and get you ready for the next 90 days.   For many of us, Q2 can be a bit quieter, which makes it the perfect time to dive into your metrics and make sure you're on track for the rest of the year.   Today, I'll take you through the key numbers to focus on and how to use them to plan your next quarter.    What's Inside: [00:00] Why you need to know your store's numbers [05:42] The key numbers you need to know [07:33] How often should you review your profit & margins? [14:47] How to use Q2 as a reset button on your business [21:00] What to do if numbers feel overwhelming   Resources: Stock Doctor  

How do you go from zero to over a thousand stockists in under two years? That is exactly what we are talking about today. I am joined by Andrew Kemp, co-founder of Bare Kind and Candid Founders, a YouTube channel helping businesses grow through wholesale. Bare Kind is not your average sock company. They sell socks that save animals, supporting 40 different charities along the way, and they have successfully expanded into over a thousand retailers. In this episode, we look at the strategies behind that growth—using B2B ecommerce platforms, targeting niche markets, and building trust through certifications.  Even if you do not sell wholesale, there is plenty here for you! Andrew's approach to finding and keeping customers is valuable no matter how you sell. [02:20] How Andrew scaled the brand so quickly in the early days [06:04] The biggest mistakes businesses make on the Faire platform [10:22] How Andrew helps retailers succeed with wholesale [12:49] One lesson Andrew wants founders to learn about retail [15:31] How to find contacts in your niche market [26:19] Ways that retailers can stay ahead in the wholesale market  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- For small businesses, every customer counts. But how do you turn a one-time buyer into a loyal customer? It's not just in having great products, but it's in your emails. Today, I'm joined by Hannah Spicer, an email marketing strategist who knows what it takes to keep customers coming back. She's worked with top luxury and premium brands, and she's here to share what really works. We'll break down how email marketing goes beyond sales. From automated flows to post-purchase messages, small tweaks in timing and personalisation can make all the difference. Plus, Hannah shares simple, effective ways to use Klaviyo and other tools. If you want to build better customer relationships and make your emails work harder, this episode is for you.  

Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR business! ----   What if I told you that in just two days, you could completely transform the way you run your retail business? After working with countless retailers, I know one thing for sure—the right strategies can make all the difference. And that's exactly why I created Retail ROAR.    And now, it's almost here! On the 20th and 21st of March, the Retail ROAR Summit is bringing together top experts, inspiring stories, and invaluable insights—all for free. If you haven't signed up yet, now's the time!   I've spent the past year researching the biggest trends and curating an incredible lineup of speakers, all dedicated to helping you grow. In today's episode, I'll walk you through the must-attend sessions, the experts you won't want to miss, and how to make the most of the event.   Whether you're tuning in live or catching the replays in our private Facebook group, this is your chance to connect, learn, and take your business to the next level.  Resources: Sign up for Retail ROAR! https://retailroar.co.uk   

Why do big retailers manage stock so differently from small businesses? Their approach can seem like a completely different world, but there's a lot to learn. Especially about cash flow and profitability. Today, I'm joined by Paola Maggiulli, a merchandising expert and one of our Stock Doctors at The Resilient Retail Club. With years of big retail experience and her own business, she knows exactly how both sides think. We'll dive into how big retailers make stock decisions, why data matters, and the common struggles small business owners face with promotions and markdowns. Most importantly, we'll talk about how Stock Doctor takes the guesswork out of inventory, pricing, and cash flow. So you can stop winging it and start feeling confident in your numbers.   What's Inside: [02:58] How merchandising really works [06:48] The role of merchandising in retail [10:19] The transition from corporate to small business [13:16] Challenges and rewards of small business [17:44] The biggest difference between how small vs. big brands deal with stock [24:52] What you should know about markdowns   Resources: Stock Doctor The Tiny Italian   

Signup for the Must-Attend Summit for Small Product Businesses - its FREE and designed for YOUR! ---- I couldn't be more excited to introduce you to Retail ROAR 2025! If you run a product-based business, whether as an independent retailer, e-commerce seller, or brand, this is the event you cannot afford to miss.   Retail ROAR is a free, two-day online summit happening on March 20th and 21st, designed specifically for small product businesses. I created this event because I saw a gap—big retail summits cater to massive corporations, while small business events often focus on service-based industries. But what about the small retailers, the e-commerce entrepreneurs, and the creative product founders? That's exactly who this summit is for.   This year, we're going even bigger, with an incredible lineup of expert speakers and successful product business founders who have built their brands from the ground up. Some of the inspiring names joining us this year include: Saira Khan (Founder of Saira Skin) – Built a 7-figure brand organically in under two years. Paige Williams (Founder of P Louise Cosmetics) – Turned a side hustle into a multi-million-pound empire with no outside investment. Daniel Priestley (Best-selling Author & Entrepreneur) – Teaching you how to attract and convert more customers in 2025. … and many more amazing speakers!   We'll be covering everything you need to know to grow your business this year: ✅ Building a strong community around your brand ✅ Converting visitors into loyal customers ✅ Leveraging the latest consumer trends ✅ Selling more in 2025 with real, actionable strategies   How does it work?

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -----   Social media moves fast. It can feel overwhelming to keep up with, especially when you're running a product business. But staying ahead of the trends doesn't mean spending all your time online.   I sat down with Janine Hardy, freelance social media manager and owner of Connected Inspired, to cut through the noise and highlight what actually matters in 2025. We're talking short-form video, TikTok Shops, and how user-generated content (UGC) can do the heavy lifting in your marketing.   Janine also shares practical strategies for using automation and working with the algorithm instead of against it. And if you've been struggling to make Instagram Stories work for your business, she has some advice you won't want to miss.   If you're ready to get more strategic with your social media, Janine will be teaching inside the Resilient Retail Club membership during the first week of March. It's the perfect chance to dive deeper and get hands-on guidance for your business!   [00:00] How to Make Social Media Work for You in 2025 with Janine Hardy [02:41] What small businesses need to know about 2025 social media trends [07:17] What retailers should look for in UGC creators [10:35] Is there such a thing as a sustainable social media presence? [15:03] The best way to use AI and automated for social media [19:34] The most common social media mistakes small businesses make

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Have you ever found yourself wondering whether you're truly making the most of your stock? Or perhaps questioned why a certain buying decision didn't quite work out when that stock arrives? Then you'll relate to Victoria Clark's story today.   Victoria is the founder of Readymoney Beach Shop in Fowey, Cornwall. She turned an old public toilet block by a popular beach into a year-round shop that serves locals and visitors alike. On top of that, she runs a thriving e-commerce business selling locally sourced gifts, souvenirs, and homewares.   Her journey has had its fair share of challenges, particularly with stock management. Victoria's here to share how the Stock Doctor service helped her move from feeling overwhelmed by inventory to gaining more control and running a more profitable business.    We'll talk about how she navigates seasonal demand, selects the right products, and makes smarter decisions with data.   [00:00] Meet beach shop owner Victoria Clark [02:33] The ups and downs of growing a souvenir shop [09:57] What business was like before Victoria joined Stock Doctor [14:47] Learning to manage numbers and stock with confidence [18:38] How Victoria's peak season stock management has changed [21:25] The merchandising strategy she used to sell through overstock   Resources: Stock Doctor 

  Unleash your sales potential in 2025 with a tailor-made retail sales plan! Join the 5-day challenge - 10th - 14th February 2025 inside the Resilient Retail Club Membership! ------- Do you have a plan for the year? If not, you're not alone. A lot of planning-your-year advice out there is geared toward service businesses that often suggest December as the time to plan, right when retailers are focused on the holiday rush.   That's why I believe January and February are actually the perfect months to take a step back and plan ahead for the year. If you're ready to get organized and take charge of your business in 2025, you're in the right place.   If you've felt like you've been reacting to problems instead of planning for success, this episode is for you. We'll explore why setting goals is so important, how it can help guide your business, and I'll share some practical tips for setting goals that are achievable and meaningful for the year ahead.   [00:00] Q1 is the best time to plan in retail [02:15] Why we need goals [04:39] Four mistakes we often make when setting goals [10:16] How to create goals that lead to success [12:39] Goal-setting without the overwhelm [15:03] Action steps for planning your 2025 goals   Resources: 5-Day Plan Your Sales Challenge

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- How does your mindset affect your sales? That's what we'll unpack in today's episode with Sophie French. She's a mindset coach and healer who works with women in business to overcome self-doubt and reach their full potential.   In this episode, we dive into how subconscious beliefs can hold you back, the fears of judgment and rejection that many business owners face, and practical strategies for building resilience and confidence.    Sophie also shares her journey from copywriting to coaching and how entrepreneurs can cultivate a healthier mindset to thrive.    [00:00] The impact of a sales mindset [02:51] How mindset drives success in business [05:05] What stops most people from promoting themselves [06:39] How unconscious beliefs shape business decisions [13:56] Becoming aware of your deep-rooted beliefs [18:53] The entrepreneurial journey  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- With Christmas behind us, you might think the big seasonal event of the year is over, and it's back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and drive more sales. Seasonal events like Valentine's Day, Mother's Day, Easter, and Father's Day are fantastic opportunities to connect with your audience in fresh, creative ways— without relying on discounts. And don't overlook more niche events that might align perfectly with your business. As you listen, think about how these moments can inspire your marketing and spark your customer's imagination.  [0:00] 4 seasonal events to drive sales early in the year [05:01] Why seasonal events matter for growth [07:55] How to work out which seasonal events are right for you [10:53] 3 ways to build a campaign with real impact [18:59] Make sure your campaign can keep delivering over time [21:04] Why opting out of seasonal emails might not be as effective anymore [23:08] What to avoid when planning seasonal events

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Can success be learned, or is it something you're born with? That's the big question we're exploring today. I'm so excited to welcome back to the podcast, Annabel Gonifas, a coach who specialises in mindset. Annabel brings her wealth of expertise to today's conversation, where we discuss how overcoming limiting beliefs and cultivating a growth-focused mindset can truly transform your business journey. We'll also explore the power of reflection and the importance of having the right mindset for sustainable business growth while avoiding burnout. If you're looking to strengthen your mindset and grow your business with confidence, you're in for a real treat—this episode is packed with insights! [00:00] Welcome back Annabel [04:30] The difference between self-belief and self-respect [05:54] How to navigate fast growth with sustainability [08:12] Overcoming the invisible walls and mindset barriers [13:00] Rediscovering the self-belief you already have [27:04] Habits to cultivate a strong business mindset 

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Do you have more stock than you'd like but worry that discounting might harm your brand? If so, you're in the right place. Today, we're diving into one of my favourite topics: stock management. If you're sitting on extra inventory, now is the perfect time to take action. January sales are a long-standing tradition—customers expect them. So, if you're feeling hesitant about running discounts, rest assured that this is the prime time to clear excess dead stock without compromising your brand. In this episode, I'll share seven practical tips to help you maximise your January sale and make smart, strategic moves for your business. [02:35] Why this is the perfect time to clear out stock [03:25] Review your five buckets of stock [06:54] How to elevate your sales messaging [08:01] Set your sales cadence [12:18] Make your sale easy to understand [13:48] Give your VIPs early acess [14:20]  Highlight the ethical urgency to shop  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Turning a passion project into a recognized brand isn't easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal's. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins  [02:06]  What led Jamie decide to start an interior business [07:42] The highlights of running an interior business [10:58] How important is PR for an interior brand? [14:36] Tips from Jamie on how brands can approach partnerships [21:45] How they're navigating Instagram's changes [25:14] What Jamie has learned through the mastermind   Resources: Show Notes The Resilient Retail Club  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- The holiday rush is behind us, and if you've been busy running your business up until Christmas, you're probably taking a well-deserved breather, pulling yourself together, and getting your sanity back.    But before you get too comfortable, let's take a moment to look ahead at what's coming for 2025. In this episode, I want to talk you through what's on the horizon for next year.    I'll walk you through the key shifts that will shape the retail landscape and, more importantly, what they mean for your business. We'll explore how to navigate the upcoming changes, and I'll share some tips on how to prepare now to stay ahead of the curve.   [00:00] What's ahead in retail for 2025 [02:49] The shift towards younger consumers [08:13] How brands can adapt to fickle consumers [10:42] Why considered purchasing matters [16:09] Looking at hybrid retail: how people mix online and in-person shopping [21:03] Integrating generative AI into your retail operations Resources: The Resilient Retail Club   Catherine Erdly Forbes  NearSt  

Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- In this episode, I'm joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital [01:59] Black Friday Ad Insights [05:06] 2024 Advertising Landscape [11:44] Meta Platform Changes and Strategies [18:43] Boosting Ad Performance: Practical Tips for Retailers [24:53] Looking Ahead to 2025   ----- Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/   

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR.    We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025.    Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her support to help them identify their unique stories and expertise angles.   [00:07] Meet Fiona Minnett: Small Business PR Expert [01:44] Fiona's PR Journey and Expertise [04:14] Fiona's Mission to Democratize PR [08:00] Types of PR for Product Businesses [14:50] PR Strategies for Bricks and Mortar Stores [20:53] Getting Started with PR in 2025 [28:00] Final Tips and How to Connect with Fiona   Links: Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- If you have a website but wonder why you aren't ranking on the first page of google search results. Or if you have a local shop, but can't seem to get your customers to find you online? Then the answer might be its time to take a look at your SEO.   In this episode, I'm joined by Amy Cook of Mango&Wild, an SEO and paid ad specialist.   We are discussing the latest trends in search engine optimization (SEO) for 2024. We explore the importance of SEO for both e-commerce and bricks-and-mortar stores, particularly focusing on local SEO strategies to boost sales and visibility.   This episode offers valuable insights for business owners looking to improve their online presence and drive more traffic to their websites.   [00:00] Why its so important for retailers to understand SEO [00:16] Meet Amy from Mango&Wild [02:43] The Importance of SEO in 2024 [08:49] Common SEO Mistakes to Avoid [13:42] Understanding Local SEO [16:32] Practical Tips for Local SEO [19:34] How to Connect with Mango&Wild   -- Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses [00:15] Meet Erika Robinson from Constant Contact [02:15] Erika's Journey as a Small Business Owner [04:39] Marketing Challenges for Small Business Owners [06:22] How Constant Contact Simplifies Marketing [07:50] The Power of AI in Marketing [13:49] Email Marketing and Lead Generation [17:28] Constant Contact's UK Launch and Future Plans [21:08] A Special Offer from Constant Contact Links: Learn more about Constant Contact: https://www.constantcontact.com/uk Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- Have you ever felt overwhelmed by your business numbers?   Maybe it seems like there's endless amounts of information that you can get your hands on, but you don't actually know what you're supposed to be doing with it.   Maybe your cashflow has felt really tight and unmanageable and that sometimes you are just robbing Peter to pay Paul and keep moving money around the business in order to keep things above water.   If the answer to that is yes, then today's episode with Kate Tompsett from Happy and Glorious may be a familiar story.   Kate is one of the first businesses to go through my new stock doctor program, and she has been working with her stock doctor since the summer and has been kind enough to come onto the podcast to share her experiences being a business owner.   And what I'm sure is a very common situation of feeling overwhelmed and how the stock doctors service has helped her out.   If you're interested in the Stock Doctor service, then do go check out resilientretailclub.com where you can find out all of the information and book in for a chat.   [00:31] Meet Kate Tompsett from Happy and Glorious [02:16] The Journey of Happy and Glorious [06:34] Why did Kate start working with the Stock Doctor? [12:37] Impact of Stock Doctor on Happy and Glorious [18:33] How Stock Doctor has changed the way Kate thinks about her business [21:59] What advice would Kate give to anyone else considering the Stock Doctor program? [24:17] Future Plans and Conclusion -- Links: Learn more about Stock Doctor Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners  

Have you ever chatted with a bot on Instagram? Chances are if you connected on a post of mine and got a link sent to you in your DMs, then you've interacted with my Resilient Retail Club Instabot.    But what is an Chatbot and how can it be useful for retailers?   In this episode, we are talking with Mel Eilers about the transformative potential of chatbots for retailers.    We delve into the benefits of using chatbots to enhance customer engagement, streamline operations, and boost sales. Mel offers practical examples and strategies, such as automating social media interactions and prioritizing marketing objectives. Additionally, we highlight the importance of compliance and the growing trend of conversational marketing among retailers.    This episode is a must-listen for small business owners looking to leverage technology to build a resilient retail business.   [01:43] Meet Mel Eilers: Chatbot Expert [02:18] Understanding Chatbots and Their Benefits for Retailers [03:57] Implementing Chatbots in E-commerce [05:09] Building Effective Chatbot Strategies [09:39] Expanding Chatbot Use Beyond Instagram [10:47] Success Stories and Case Studies [15:34] Compliance and Best Practices [18:04] Future of Chatbots in Retail [19:39] Getting Started with Chatbots [30:12] Chatup with Mel Eilers   Links: Get all of the details on the show notes Learn more about Stock Doctor Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners

Do you have too much stock in your business right now?    If you feel like a lot of money is tied up in stock and there is not quite enough in your bank account right now, you are not alone.    So I thought with the Christmas season fast approaching I would give you some practical ideas about how you can change that fast. Particularly, I am going to focus on how you can leverage all the fuss around Black Friday to clear your slow-selling dead stock without damaging your brand.   [02:14] The Impact of Discounts on Brand Perception [03:29] Effective Stock Management Strategies [06:49] Identifying and Categorizing Stock [13:39] Promotional Tactics for Slow Sellers [17:57] Final Tips and Recommendations   Links:   Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/   Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

It's Halloween! And today's episode is all about the horrors of customer service.   And I wanted to do it from both sides, not just from what you've experienced as business owners. And lots of you have shared your horror stories of what your customers have said and done, but also how it feels as a customer.    And just reflecting a little bit on what great customer service looks like and how to navigate some of these things because it can be really really difficult!   You'll discover how great customer service can significantly boost your business, alongside practical tips for handling more difficult situations so customer service doesn't have to be the nightmare of your business! [00:00] A Customer Service Nightmare: The Faulty Frame [02:47] Reflective Listening: A Customer Service Technique [04:26] Halloween Special: Horrors of Customer Service [05:58] Tips for Handling Unhappy Customers [07:20] Real-Life Customer Service Horror Stories [08:43] Refund Policies and Customer Retention [09:56] The Importance of Communication [11:37] Handling Lost Parcels and Fraudulent Claims [13:30] Dealing with Difficult Customers [16:39] Setting Boundaries and Outsourcing Your Customer Service Links: Get all the resources in the show notes on our website Get How to Talk so Kids Will Listen…and Listen so Kids Will Talk Learn more about Stock Doctor Learn more about the Resilient Retail Club  Learn more about my mastermind for product business owners 

In this episode of the Resilient Retail Game Plan podcast, I tackle the challenges retailers face from September to November, focusing on cash flow management and strategic stock handling.    I delve into the reasons behind the cash flow pinch during this period, such as holiday season stocking and payment timing issues. I share practical advice on delaying expenses, collecting owed payments, and using detailed cash flow forecasts. I also introduce my 'Stock Doctor' service to help manage underperforming stock and emphasize the importance of balanced inventory year-round.    Tune in for actionable insights to navigate cash flow challenges and boost your retail success during the holiday season.    [00:00] The Seasonal Cash Flow Crunch [00:33] Understanding the Retail Cash Flow Pinch [02:15] The Impact of Holiday Preparations [05:39] Strategies for Managing Payments [09:20] Creating a Sales and Stock Plan [10:46] Importance of Cashflow Forecasting [12:09] Optimizing Stock for Better Cashflow [13:03] Strategies for Managing Excess Stock [13:41] Planning for Seasonal Inventory [15:36] Final Tips for Cashflow Management [17:03] Resources and Support   Links: Get all of the details on our website. Learn more about Stock Doctor Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners

We often hear headlines that the UK High Street is in decline and all kinds of scare stories for brick-and-mortar stores. So in today's episode, I wanted to take the time to go through some recent numbers so we can see what's actually happening in the UK high street. As well as share my thoughts about what's ahead for bricks and mortar. I don't think it is all sunshine and roses for the high street. There are lots of challenges from rising costs and consumers shift to purchasing online does have some impact. But I think we will see many more independent retailers. I'd love to see more retailers being able to experiment with having their customers come to them, and learn more about their brand. I think people really crave that ability to touch, feel, and see things. And I also think that for a lot of people, the numbers are going to add up for them to have a physical retail space, especially if you're somebody who's established online. So  I'm going to say I'm cautiously optimistic about the future. This is purely my opinion based on what I've read and what I believe to be true. But I'd love to hear what you think, what your experiences are, what it's like in your local area. Do you have a really thriving independent retail scene? Or have you seen it decline? Do you shop at local retailers? What's your experience like? How do you feel that the retail industry is going to be shifting?    [01:42] Analyzing the Decline of UK High Street [02:44] The Rise of Independent Retailers [04:28] Impact of Online Shopping on Retail [07:22] Chore Shopping vs. Cherish Shopping [08:28] Challenges in E-commerce and Retail Trends [09:41] The Rise of E-commerce [10:18] Challenges of E-commerce Profitability [15:02] The Future of the UK High Street [16:10] The Need for Vision and Flexibility [17:34] The Impact of Business Rates Links: Get all of the resources on our website Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners  

In this exciting episode, I introduce a brand-new format for the Resilient Retail Game Plan, featuring a live consulting call with Becky Barratt from Driftwood Designs. Becky shares with me that at times they have found that they are surprised to discover that they are out-of-stock on their most popular products only to find that it might be up to eight weeks before they can get new inventory from the manufacturer. Becky is looking for guidance on how she can move from being reactive to limited stock to be proactive. I offer a couple of solutions that Becky can try and we discuss the possibility of implementing each given her unique products and business growth. This insightful conversation provides practical strategies you can apply to your own retail business.   [02:31] Meet Becky from Driftwood Designs [04:37] Becky's Stock Question: How do I move from being reactive to being proactive about my stock?  [07:23] Option #1: Re-platform - this is the most complex but might offer the best long-term solution [10:54] Option #2: Kanban Method - More practical and quicker to implement on the stock that matters most [13:27] Which products should be included in a Kanban solution [17:40] What to do if you are second-guessing your product choices [19:42] What actions will Becky take based on the conversation?   Links: Learn more about Stock Doctor - Take advantage of the early bird special!  £200 off if you book your Stock Doctor call by October 21st. https://www.resilientretailclub.com/stockdoctor/ If you would like to have me answer a question you have about running your retail business on the podcast, then reach out to me at catherine@resilientretailclub.com. Get all of the resources in our show notes on the website at https://www.resilientretailclub.com/podcast-episode/practical-solutions-to-avoid-stock-shortages/

In today's episode, I unveil a brand new service called Stock Doctor. This revolutionary done-for-you service is designed to help retail business owners understand their stock and cash flow management without the stress and guesswork. With expert analysis, customized plans, and direct support, Stock Doctor aims to improve profitability and eliminate financial uncertainties. Tune in to learn more about how this service can transform your business and take advantage of our special early bird offer.   [00:25] Introducing Stock Doctor [01:56] The Inspiration Behind Stock Doctor [05:42] How Stock Doctor Works [07:54] The Benefits of Stock Doctor [11:38] Who Should Use Stock Doctor? [13:25] Special Offer to Join Stock Doctor Links: Learn more about Stock Doctor and take advantage of the early bird special!  £200 off if you book your Stock Doctor call by October 21st. https://www.resilientretailclub.com/stockdoctor/  

Today let's delve into the anticipated trends and predictions for Christmas 2024. Drawing on research from PwC, Mintel, Retail Week, NatWest, and other sources, we explore the macroeconomic outlook, consumer spending behaviors, and sector-specific expectations. We discuss the importance of value, omnichannel strategies, brand loyalty, and sustainability for small business owners. Additionally, I provide insights into how to effectively plan for early Christmas shopping, online sales, and promotional periods. Tune in to understand the challenges and opportunities awaiting independent retailers and e-commerce businesses this festive season.   [02:15] Economic Outlook for Christmas 2024 [04:12] Christmas Spending Predictions [07:16] Omnichannel Strategies for Small Businesses [12:04] Consumer Spending Behavior and Value [15:20] Sector-Specific Predictions [17:10] What I Believe Christmas 2024 Will Hold Links: Get the show notes on our website at: https://www.resilientretailclub.com/podcast-episode/2024-christmas-unwrapped-insights-for-retailers/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

In this episode of the Resilient Retail Game Plan, I sit down with Daniella Raffa, founder of Mama Shack, to discuss her journey from product designer to successful entrepreneur in the baby essentials market.    Daniella shares her story of identifying a gap in the market for stylish and practical baby products, leveraging her background in product development and design to build her business. We delve into the growth and evolution of Mama Shack, the challenges of fulfillment, and the importance of knowing your strengths and when to outsource tasks.    With valuable insights into scaling a product business and maintaining a vision of success, this episode is a must-listen for any aspiring or current product business owner. Tune in to hear Daniella's story and learn more about the tools and techniques that can help you build a resilient retail business.   [02:03] Meet Daniella Raffa of Mama Shack [02:42] The Origin Story of Mama Shack [04:54] Expanding the Product Line [07:37] Challenges and Fulfillment Solutions [12:11] Outsourcing and Delegation [22:08]Advice for New Entrepreneurs [25:16] Future Plans for Mama Shack [26:10] Conclusion and Farewell   Links: Gat all of the resources in our show notes at: https://www.resilientretailclub.com/podcast-episode/leaning-into-expertise-a-retailer-success-story-with-daniella-raffa-of-mamma-shack/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/  

In this episode of the Resilient Retail Game Plan podcast, I interview Lucy Greenwood, co-founder of the ethical and sustainable clothing brand Lucy & Yak.    Lucy shares insights from their journey, which began in 2017. We discuss the importance of authenticity, community building, and the brand's purpose-led initiatives.    We also touch on the challenges of maintaining strong values as the company grows, handling mistakes, and the impact of social media on brand representation.    Additionally, Lucy unveils exciting future plans, including the expansion of the 'RE-YAK' initiative and the potential launch of a mobile second-hand shop.   [02:25] What would Lucy Greenwood say is the secret of success? [06:31] The mistake that turned into Lucy & Yak's brand identity  [10:10] The impact of community on Lucy & Yak [17:26] Why it's so important to know your values in business [22:44] The challenges behind building body awareness in the media [26:49] What's next for Lucy and Yak?    Get all of the details in the show notes: https://www.resilientretailclub.com/podcast-episode/secrets-to-purpose-led-success/   Links: Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/   Other episodes you might like: Finding Purpose In Your Brand with Jo Tuchener-Sharp Founder of Scamp & Dude https://www.resilientretailclub.com/podcast-episode/finding-purpose-in-your-brand/   Building In Sustainability And Changing The Fashion Business Model With Cally Russell  https://www.resilientretailclub.com/podcast-episode/building-in-sustainability-and-changing-the-fashion-business-model-with-cally-russell/

In this episode of the Resilient Retail Game Plan, I interview Jo Tuchener-Sharp, the founder of Scamp and Dude, a purpose-led fashion brand transforming the world of fashion into a force for good. Jo shares her moving story from working in PR to experiencing a life-changing brain hemorrhage, which led her to create a brand with a strong ethos beyond profit. We discuss Scamp and Dude's key initiatives like the superhero sleep buddies and super scarves, their purposeful charity contributions, and the importance of authenticity and connection with customers. Jo also talks about the challenges and triumphs in growing her business, becoming B Corp certified, and expanding into physical stores. Tune in for an inspiring conversation on building a business with heart and the power of resilience.   [01:44] Meet Jo Tuchener-Sharp: Founder of Scamp and Dude [02:26] The Life-Changing Event That Started Scamp & Dude [07:35] Charitable Initiatives: Super Scarves and Sleep Buddies [16:25] Becoming a B Corp: The Journey and Impact [21:55] How Physical Store Locations Have Created a Closer Connection with Their Customers [26:18] Advice for Aspiring Entrepreneurs [28:52] Where to Find Scamp and Dude   Get all of the details on our website at: https://www.resilientretailclub.com/podcast-episode/finding-purpose-in-your-brand/

Today we are diving deep into the critical topic of profit margins and their importance in maintaining a profitable, sustainable and abundant retail business. I'm sharing examples from my retail industry experience to break down how to calculate profit margins, common mistakes to avoid, and practical strategies for improving profitability.I will also share how to balance costs and manage cash flow. Don't miss this episode filled with fundamental principles and actionable advice.   If you are looking for some additional help to working out what your profit margins should be you can download my calculator here.    [00:53] Revisiting a Popular Episode on Pricing [02:38] Understanding Retail Profit Margins [08:21] Common Mistakes in Calculating Retail Profit Margins [13:38] Calculating Your Profit Margin (https://www.resilientretailclub.com/blog/calculate-retail-business-profit)  [17:03] Considering Profit Margins Across Collections and Sales Channels [22:36] What Is A Healthy Profit Margin (https://www.resilientretailclub.com/blog/what-is-a-good-profit-margin/) [28:06] What To Do If Profit Margins Are Low (https://www.resilientretailclub.com/blog/10-proven-ways-to-improve-the-profitability-of-your-small-business/) [33:43] Conclusion and Final Thoughts   Links: Profit Margin Calculator: https://futureretail.lpages.co/margin-calculator-2024/ Get more great resources in the show notes at https://www.resilientretailclub.com/podcast-episode/mastering-retail-profit-margins-with-catherine-erdly/

In this episode of the Resilient Retail Game Plan, I'm joined by Amazon selling expert Vicky Weinberg. We discuss how to make your products and brand stand out on Amazon, Vicky's journey from a baby product brand owner to an Amazon consultant, and the importance of understanding Amazon's fee structure and fulfillment options.    Vicky emphasizes the value of utilizing all available Amazon features, making your product's unique selling points clear, and understanding your business's motivations for selling on the platform.    Tune in to hear Vicky's insights on navigating international sales on Amazon and the future changes small businesses can expect on the platform.   [01:19] Meet Vicky Weinberg: Amazon Selling Expert [01:51] Vicky's Journey: From Baby Products to Amazon Consulting [03:17] Can every product be sold successfully on Amazon? [07:04] How to Maximize Your Amazon Listings [13:41] Considerations Before Selling on Amazon [17:08] Understanding Amazon Fulfillment Options [20:17] Expanding Internationally with Amazon [24:29] Future Trends and Changes on Amazon [27:39] Conclusion and Where to Find More Information   Other episodes you might like:   155: Building a small business on Amazon with Emily Johnson  191: Dive into Google Shopping Ads with Sara Jones 

In this episode of the Resilient Retail Game Plan, I'm addressing one of the most requested topics from my audience: how to clear slow stock without damaging your brand.    We'll explore what makes a discounting strategy harmful to your brand, and why it's crucial to avoid blanket discounts in favor of targeted promotions. I'll walk you through practical steps for categorizing your stock into prime, okay, ends of line, slow sellers, and out-of-season, and provide actionable tips on how to manage each category effectively.    We'll also discuss backup methods like secondary market sales and donations to clear persistent stock.    Tune in to learn how to keep your brand's value intact while managing your inventory efficiently.   [00:00] How do you clear slow stock without damaging your brand? [01:50] Understanding Brand-Damaging Strategies [02:57] Principles of Effective Discounting [06:52] Identifying and Categorizing Your Stock [10:39] Strategies for Clearing Slow Sellers [16:06] Secondary Methods for Stock Clearance [18:44] Additional Resources   Download a free chapter of my book from the show notes on my website at https://www.resilientretailclub.com/podcast-episode/clearing-slow-stock-without-damaging-your-brand-with-catherine-erdly/   Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/   If you liked this episode you might also like: 196: Stock Management Questions Answered: https://www.resilientretailclub.com/podcast-episode/your-stock-management-questions-answered/   17: 5 Steps to Running a Stock Clearance Sale https://www.resilientretailclub.com/podcast-episode/5-steps-to-running-a-stock-clearance-sale/

The Power of Routines: Key Habits of Successful Retailers   Today we are delving into the routines and habits that highly successful retailers adopt to thrive. I'm breaking down essential routines—from daily to yearly planning—that help businesses stay proactive and in control. I discuss the importance of structure, focusing on critical tasks first, and regularly reviewing business performance. Listen in for practical tips on setting priorities, planning time blocks, and maintaining focus to grow and sustain a resilient retail business. Don't forget to check the show notes for a handy PDF guide on these routines.   [00:00] Routines Of Highly Successful Retailers [02:17] Why Routines Matter for Retail Success [05:02] Daily Routines for Retailers [09:20] Weekly Routines for Retailers [12:35] Monthly Routines for Retailers [16:02] Quarterly Routines for Retailers [18:48] Yearly Routines for Retailers [20:11] Conclusion and Additional Resources   Get access to the show notes and your free copy of the Routines of Highly Successful Retailers pdf on our website at https://www.resilientretailclub.com/podcast-episode/routines-of-highly-successful-retailers-with-catherine-erdly/   Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ If you liked this episode you might also like:  24: The Planning Process: SWOT Up And Get SMART 

Making Christmas Content Fun: Tips for Product Businesses with Alice Loveday   Today I'm joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down content purposes, using creative techniques like stop motion and video transitions, and nurturing customer relationships throughout the year. Alice shares practical tips and app recommendations for creating compelling content and stresses the value of showing passion and personality to connect with audiences.   [00:00] Crafting Creative Christmas Content with Alice Loveday [01:56] Meet Alice Loveday: Stop Motion Expert [02:49] Breaking Down Christmas Content Strategy [12:16] Creating Engaging and Fun Content [17:11] Tools and Apps for Creative Content [19:20] Finding Inspiration and Staying Creative [23:55] Standing Out During the Christmas Rush   Get all the details in the show notes: https://www.resilientretailclub.com/podcast-episode/crafting-creative-christmas-content-with-alice-loveday/   Links: Learn more about the Resilient Retail Club (a membership for product based business owners): https://www.resilientretailclub.com/membership/   Related Episodes in this series: 208: Stress-free Christmas Marketing for Retailers with Catherine Erdly  207: Christmas in July: Secrets to Creating Irresistible Christmas Products with Joanne Griffin  206: Christmas in July: How to Find Your Perfect Christmas Inventory 205: Christmas in July: Thriving Through the Christmas Season with Mike Cole  204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy   

In this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series.    Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week period before Christmas, and offer tips on repurposing successful past content to ease your workload. We'll also discuss the importance of a balance between planned content and spontaneous social media posts to keep your marketing fresh and engaging.    [02:03] Importance of a Christmas Marketing Plan [02:50] Creating a Week-by-Week Marketing Plan [03:12] Using the Christmas Timeline to Determine Your Customer's Buying Decisions [04:24] Choosing Christmas Promotional Activities and Offers [05:39] Planning and Preparing Marketing Assets [08:25] Balancing Structure and Spontaneity Links: Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ Related Episodes in this series: 207: Christmas in July: Secrets to Creating Irresistible Christmas Products with Joanne Griffin: https://www.resilientretailclub.com/podcast-episode/secrets-to-creating-irresistible-christmas-products-with-joanne-griffin/   206: Christmas in July: How to Find Your Perfect Christmas Inventory https://www.resilientretailclub.com/podcast-episode/how-to-find-your-perfect-christmas-inventory/   205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/   204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/

Today I get to share expert tips on developing products that your customers will eagerly buy for Christmas. I'm joined by Joanne Griffin, founder of Creative Flow Collective, as we discuss using customer research and trends to create standout products. We emphasize the importance of market research, understanding your unique selling proposition (USP), and staying relevant through trends and customer feedback. We provide actionable insights for product businesses aiming to excel during the holiday season.   [02:05] Welcome JoAnne Griffin [03:50] How do you look at customer feedback and your sales data to work out what's gonna be hit at Christmas? [07:17] How can you gather customer feedback on why they purchased your product? [09:19] How do you cut through the noise to get your customer's attention at Christmas? [12:40] What if you don't know what makes your story unique? [16:43] What are some ways you can do market research to create products that are relevant? [18:26] How can you do market research? [22:54] Where are some of the places that people can look to find out more about trends? Next Steps:   Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ Related Episodes in this series: 206: Christmas in July: How to Find Your Perfect Christmas Inventory https://www.resilientretailclub.com/podcast-episode/how-to-find-your-perfect-christmas-inventory/   205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/   204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/

Today, we're diving into your Christmas product strategy for 2024. I'll guide you through analyzing last year's sales data, identifying 'hero' products, planning your product range, setting your launch date, and making accurate sales projections.    Whether you have years of Christmas sales data or are gearing up for your first holiday season, this episode will help you prepare effectively.    [00:00] How to Find Your Perfect Christmas Inventory [00:53] Overview of Christmas Product Strategy [02:54] Analyzing Past Performance [04:15] Identifying Hero Products [07:17] Planning Your Product Range with a Focus on Gift Giving [08:22] Deciding on Holiday Launch Dates [12:15] Deciding which is worse, to have too much of this item or not enough? [15:34] Final Preparations and Conclusion Links: Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/   Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ Related Episodes in this series: 205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/   204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/

Today I'm joined by business coach Mike Cole to discuss effective strategies for preparing for the Christmas season. We talk about the importance of setting realistic plans, identifying non-negotiables, and avoiding the pitfalls of 'happy path' planning. Mike shares insights on capacity planning, business continuity planning, and the importance of self-care during busy periods. We also discuss what steps to take if you find yourself in a state of cascade failure. Tune in to learn how to not only survive but enjoy the Christmas rush.   [02:30] Welcome Mike Cole! [04:02] If you're juggling lots of balls, how do you identify the most important balls that should not be dropped? In other words, how do you find your non-negotiables? [07:57] Why you should avoid “Happy Path” planning [19:36] Do you have a business continuity plan? [25:04] What happens if you don't quite get it right and you go into cascade failure, is there anything you can do in the midst of it all?   Links: Join the Resilient Retail Club to Plan a successful Christmas Season: https://www.resilientretailclub.com/membership/   Related Episodes in this series: 205: Christmas in July: Thriving Through the Festive Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/ 204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/