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This week, our host Dan Lines chats with Malte Ubl, CTO of Vercel, about why iteration speed is a game-changer for teams trying to deliver more efficiently. Malte shares how accelerating the development cycle and embracing platform engineering can supercharge productivity, helping teams ship faster and innovate more effectively.We explore what it really means to streamline workflows, reduce bottlenecks, and create an environment where developers can focus on what they do best—building great products. Malte also gives us a behind-the-scenes look at how engineering strategies are evolving to keep up with the ever-growing demands.Topics:01:14 How do you see platform engineering changing the way modern software engineering functions?04:52 Decentralized vs. centralized teams?11:40 How Vercel is using AI13:30 All about AI SDKs20:41 How should platform engineering teams should be using AI?28:02 Power struggles between high level ICs and a high level managers?30:10 Key factors to focus on when optimizing AI applications?35:11 Advice for other CTOs or engineering leadersLinks:Malte Ubl (@cramforce)About Malte UblMalte Ublv0 by VercelVercel: Build and deploy the best web experiences with the Frontend CloudDownload the Engineering Leader's Guide to Accelerating Developer ProductivitySupport the show: Subscribe to our Substack Leave us a review Subscribe on YouTube Follow us on Twitter or LinkedIn Offers: Learn about Continuous Merge with gitStream Get your DORA Metrics free forever
In this episode, we're joined by returning guest Colin Sidoti - the cofounder and CEO of Clerk.Clerk is a comprehensive user management platform. What we cover:- The origin story and South Park Commons- Clerk's dramatic growth since the first episode - what changed? What did they do right?- 7% growth per week- Tiny details that improve the developer experience- How to you know if a change is better - watching people's faces as they try it - The difficulties of bringing new joiners up to speed in a very high context environment- Obsessions of founders- Zuckerberg's obsession and South Park Commons talk- Nick Parsons appreciation: why it's hard to hire good developer marketing people - The uniqueness of marketing developer tools- Buying a van and parking it outside YC- Local marketing campaigns in San FranciscoLinks:- Clerk https://clerk.com/- Colin's Twitter https://x.com/tweetsbycolin- Nick Parsons' Twitter https://x.com/nickparsons- Jakob's tweet https://x.com/jakeplusev/status/1827791946380877828- Malte Ubl's blog https://www.industrialempathy.com/- Zuck's talk at South Park Commons https://www.youtube.com/watch?v=02fBBoZa9l4
In this episode of PodRocket, Matle Ubl, CTO of Vercel, talks about generative UI and React components. He discusses the evolution of AI in UI development, the role of AI state, and explores practical applications of AI SDK in the industry. Links https://www.industrialempathy.com https://www.linkedin.com/in/malteubl https://x.com/cramforce We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Matle Ubl.
Today's guest is Malte Ubl! Malte is CTO at Vercel, the frontend cloud provider, and creator and maintainer of Next.js, the most popular React framework. Malte has also been Engineer Director at Google, where he led Google Search for desktop computers. With Malte, we deep dived into how Vercel works as a team, what could developer experience look like, and the future of AI-enabled applications. Here is what we talked about: (01:21) Introduction (02:17) How Vercel works (05:01) Vercel team strategy (06:29) The journey of a new code (13:45) Do we need engineering managers? (16:59) Necessary and useless roles (22:51) Vercel' developing strategy (33:19) The ideal development process (37:25) Finding and avoiding bottlenecks (40:48) Thoughts on AI shift (47:46) Adapting software to AI interaction (53:01) AI and open source — You can also find this at:
Malte Ubl (@cramforce, CTO @Vercel) talks about Front-End web development and clouds, how AI impacts front-end infrastructure, and impacts to the business.SHOW: 819CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST - "CLOUDCAST BASICS"SHOW NOTES:Vercel (homepage)Elevate your frontend with AIV0.devTopic 1 - Our topic for today is front-end development and front-end clouds, and we'll also explore AI-generated front ends. Our guest is Malte Ubl, CTO at Vercel. Malte, welcome to the show. Give everyone a quick background on your time at Vercel and Google Search. Topic 2 - Let's start at the start. We hear all the time about front-end developers and back-end developers. What is your definition of a front-end and, more specifically, a front-end cloud?Topic 3 - What are the most common use cases you see today? What problem are you solving when you talk to organizations?Topic 4 - How much of a front-end is typically integrated with 3rd party services, and how much is build your own?Topic 5 - Where does AI fit into this from a developer's perspective? Are we to the point where we can develop a front-end from a prompt?Topic 6 - Let's talk about the business side of this. Do companies typically have a “front-end problem”? If so, what does it look like, and how do they know?FEEDBACK?Email: show at the cloudcast dot netTwitter: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod
Learn about the future of front-end with Malte Ubl (CTO at Vercel). Malte is the creator of JSConf.eu and has extensive experience in engineering teams on projects like Wiz (the front-end framework Google still uses in most of their consumer apps) and Google Search (Desktop). Now he is at Vercel - mainstreaming the tools and techniques common in BigTech - to other tech companies. Listen to find out: >> The CTO Role: how he balances ⚖️ Product
Malte Ubl ist CTO von Vercel, einer Plattform für Frontend-Entwickler:innen, die bis 2020 bekannt unter ZEIT.co war. Mit Malte sprechen wir darüber, wie es zum Rebranding kam, bevor wir tief in die Materie eintauchen:Er berichtet uns nicht nur von den Vorteilen für Frontend-Entwickler:innen, die Vercel nutzen, sondern gibt uns einen Einblick in die Infrastruktur, die hinter einem technisch so komplexen Produkt steckt. Malte verrät uns, wie Serverless und Edge Functions funktionieren und wir ergründen, wo der Unterschied zu Google Firebase liegt. Zudem erfahren wir in dieser Folge, was es bedeutet, dass die Developer:innen-Erfahrung für Endkund:innen in der DNA von Vercel verankert ist.Schreibt uns! Schickt uns eure Themenwünsche und euer Feedback: podcast@programmier.barFolgt uns! Bleibt auf dem Laufenden über zukünftige Folgen und virtuelle Meetups und beteiligt euch an Community-Diskussionen. TwitterInstagramFacebookMeetupYouTubeMusik: Hanimo
Google Search is a highly interactive JavaScript application. As you enter a query, results are being automatically suggested to you before you even finish typing. When you press enter, some of your search results may be widgets that represent the weather, the price of a stock, a recipe for green bean soup, or a language The post Google JavaScript with Malte Ubl appeared first on Software Engineering Daily.
Google Search is a highly interactive JavaScript application. As you enter a query, results are being automatically suggested to you before you even finish typing. When you press enter, some of your search results may be widgets that represent the weather, the price of a stock, a recipe for green bean soup, or a language The post Google JavaScript with Malte Ubl appeared first on Software Engineering Daily.
This week, we saw the two founders of Instagram abruptly leave, so Casey Newton comes on the show to talk about all that drama and what it might mean for Facebook’s prized possession. Then, Dan Seifert joins us to talk about all of the cameras that were announced at Photokina this year, plus all the models that were announced before the show even started. Finally, Liz Lopatto comes on for an impromptu This Week In Elon to discuss the fact that the SEC has filed a lawsuit against Mr. Musk, which happened just before we started recording the show. 1:28 - Instagram founders resign from Facebook 5:00 - 5 times Facebook messed with Instagram 20:43 - Whats App co-founder Forbes interview 22:32 - Former boss of Facebook Messenger calls Brian Acton “low class” 32:31 - Photokina 2018 recap 38:39 - Zeiss camera with built-in Adobe Lightroom 51:16 - Paul’s weekly segment “Space Egg” 56:07 - This week in Elon Musk: Live Edition™ with Liz Lopatto 1:09:52 - Oculus Quest Also, in case you missed it, Nilay talked to Google AMP’s Malte Ubl about how he’s trying to make the mobile web better. You can listen to that in the Vergecast feed. Learn more about your ad choices. Visit megaphone.fm/adchoices
You may not have heard of Google AMP (Accelerated Mobile Pages) but you almost certainly have used it. The Google open-source project has been making waves since it launched in 2016 in an effort to make the mobile web faster to load and smoother to navigate. This week, Nilay sat down with Malte Ubl, creator and tech lead of AMP, to talk about the controversy of bifurcating the web, forming a technical steering committee to co-lead the project, and Ubl’s vision for the future of the mobile web. Learn more about your ad choices. Visit megaphone.fm/adchoices
Die Revision 251 ist auch wieder hochkarätig besetzt: Wir haben uns Malte Ubl von Google eingeladen um über AMP zu sprechen und uns erklären zu lassen, was es mit diesem Projekt auf sich hat. Schaunotizen [00:01:11] AMP Um besser zu verstehen, was es mit Googles Projekt AMP auf sich hat, haben wir uns Malte Ubl, […]
How does Google make a responsive site that performs as fast as possible across a variety of different browsers? Malte Ubl and Wahbeh Qardaji explain their responsive design process for Google+. Read more »
JavaScript begleitet das Web zwar schon fast seit Anbeginn wurde aber als eigenständige Technologie nur am Rande wahrgenommen. In den letzten Jahren hat sich das langsam geändert und jetzt entwickelt sich in der JavaScript-Szene ein neues Selbstbewusstsein, gestützt durch die Entwicklung neuer Sprach-Implentierungen und FrameWorks und einem generell gewachsenen Bedarf an flexiblen webbasierten Lösungen orientiert. Im Gespräch mit Tim Pritlove erläutert der JavaScript-Entwickler Malte Ubl, wie sich JavaScript entwickelt hat, welche Eigenschaften JavaScript ausmachen und was die besondere Eignung für das Web ausmacht. Themen: Warum JavaScript JavaScript heißt; JScript; Ähnlichkeiten und Unterschiede von JavaScript und ActionScript; das Erstarken der JavaScript-Szene; JavaScript Runtimes und JIT Compiler; Server-side JavaScript und asynchrones I/O; Eigenschaften von Prototypen-basierten Programmiersprachen; Webanwendungsentwicklung mit JavaScript auf dem Client und Server; Ladezeitenoptimierung; JavaScript Frameworks für Anwendungsentwicklung; Entwicklungswerkzeuge und Bücher über JavaScript; lokale JavaScript-Communities.