Scaling DevTools

David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David recounts building Retool's first version in weeks with just three components, early outreach failures, shifting to "tomorrow's developers," and LLM use cases.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:  •  Retool  •  David's Linkedin

Louis Knight-Webb is the co-founder of Vibe Kanban, an open-source tool for orchestrating AI coding agents. After years of building for enterprise legacy code, Louis pivoted and saw his new project explode to over 20,000 GitHub stars in just a few months. We talk about the "startup university" of the last five years, why he walked away from 6-figure enterprise deals to find true founder-market fit, and why he thinks most people are wrong about AI-generated pull requests.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Vibe Kanban   •  Louis' Linkedin

This episode breaks down an article by Jason Cohen, founder of WP Engine and SmartBear, outlining his step-by-step roadmap from idea to product-market fit (PMF) for startups, especially DevTools. His 8 step roadmap provides insights on personal fit, market validation, customer interviews, building an SLC (simple, lovable, complete) MVP, sales focus, retention, prioritization, and founder psychology, drawing from Cohen's unicorn success and pitfalls to avoid.Links:   • Jason Cohen    •  WP Engine   •  Smart Bear    •  Jason Cohen's articleThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. 

This episode breaks down Marc Andreessen's 2007 article on why market matters most in startups, plus some great wisdom from Michael Seibel on spotting real PMF through explosive growth and customer pull.Links:   •  Marc Andreessen's article   •  Michael Seibel's post   •  Product Market Fit collapseThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

This episode is with Christopher Burns, the creator of c15t and founder of consent.io, an open-source, developer-first, ethical provider of privacy infrastructure. Chris explains why most cookie banners are not compliant, and if the EU is going to come after you for it. We talk about how he found product market fit and grew the company, and we also debate London vs SF for startups.Links:   •  Chris' Linkedin   •  c15t   •  ConsentThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs

This is the story of how Amazon Web Services - arguably the most successful developer tool of all time - got started. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Adam Frankl has been the first Marketing VP at three dev-facing unicorns. He returns to the podcast, to reveal the things that DevTool startups must get right in the early days, in order to be successful. We also discuss Jack's experience implementing Technical Advisory Boards (TABs) with a new startup, and the hurdles startups face with outreach, sustaining member enthusiasm across calls, and the art of framing the problem correctly. Adam shares ongoing AI experiments to streamline TAB insights and stories that hook developers.​This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Adam's Linkedin   •  The Developer Facing Startup

Kyle Cheung, co-founder of Greybeam, shares how his team built a tool that reduces Snowflake costs by 70-95%, without migration, drawing from multiple pivots over two years. The discussion covers their quirky marketing tactics and advice on fundraising as storytelling.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Kyle's Linkedin   •  Greybeam

In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS's origins, and what Amazon's customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning Bitdrift out of Lyft to focus on mobile observability. He shares how to meet developers where they are and what it takes to find product market fit. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Matt's Linkedin   •  Bitdrift

Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Northflank   •  Will's Linkedin

In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Uphill DevRel article   •  DevRel is unbelievably back article   •  Particle/wave duality article   •  The Economics of Superstars   •  AI Engineer conference videos   •  Swyx's Linkedin

Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you're building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Vincent's blog   •  Vincent's X   •  Marimo

Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  RevenueCat jobs   •  Rik's article   •  Rik's X   •  RevenueCat's X

The episode features Baseten CEO and cofounder Tuhin, who shares Baseten's journey from a small team in the pre-GenAI era to scaling rapidly and raising $150M in Series D funding. The discussion delves into building robust inference infrastructure for AI applications, navigating market shifts, and developing tools that prioritize speed, developer experience, and customer feedback loops.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Baseten   •  Tuhin's Linkedin

In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Railway   •  Railway's blog   •  John McMahon's book   •  Angelo's Slack automation article   •  Angelo's website   •  Angelo's Linkedin

Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.Now he leads sales at Cyborg - they offer end-to-end encrypted inference data. This is a 101 on what matters in sales; especially to developers.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:    • Guy's Linkedin   • Guy's new startup, Cyborg 

Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Victor's X   •  Victor's Linkedin   •  Strapi   •  GrowthX   •  Kapa   •  Octolens   •  Semrush

Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Ben's X   •  B-trees and database indexes article   •  IO devices and latency article

In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  The first tab call   •  How to recruit TAB members   •  After the first set of TAB calls   •  Adam's Linkedin   •  Adam's book

Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons!This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  AI Demo Days   •  Matt Carey's links

Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it's been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Ona   •  Christian's X   •  Matthew's X

Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Diataxis   •  Sequin   •  Layercode   •  Logdy

Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Composio    •  Composio's X   •  Karan's X   •  Launch Video

Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Lee Robinson's blog   •  Lee Robinson's X   •  Peter Yang's interview   •  swyx's interview   •  Gonto on Scaling DevTools   •  Developer Marketing CommunityP.s. this is a new style of episode, let me know what you think. 

Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Carter's X   •  Carter's LinkedIn   •  Cascadia AI Hackathon (and Luma)   •  AI Tinkerers   •  Bolt Virtual Hackathon 

Rita Kozlov is the VP of Developers and AI at Cloudflare. We talk about how Cloudflare focuses on building disruptive, efficient technologies like their Workers platform to gain long-term competitive advantages. They use their own developer platform to ship fast, and hire people who deeply care, with a culture of curiosity and transparency that drives continuous innovation.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Rita's X Rita's LinkedInCloudflareswyx article on cloudflare Stratechery article on Cloudflare's disruption 

Matt Palmer from Replit shares how the company scaled to $100M in ARR from ~$10M in under a year. We talk about the importance of video for teaching the non-linear process of working with AI, the challenge of rewriting documentation for a broader audience using the Diátaxis framework, and how they support a diverse community of users navigating this new AI-driven development landscape.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:ReplitReplit Agent documentationDiátaxis documentation frameworkMatt's YouTubeMatt's XReplit's Youtube

Logan Kilpatrick shares how DeepMind's organizational changes helped their resurgance in AI. What needs to happen to reach 100m developers. And why the next six months are more exciting than ever.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Google DeepMind  Logan Kilpatrick Logan Kilpatrick podcast NotebookLM Gemini CLI Veo 

Sam Lambert is the CEO of PlanetScale - a cloud database provider.Sam shares:- Why dropping the free tier was one of PlanetScale's best decisions. But is not for every startup.- People solving serious problems appreciate serious content and if you can create meaningful content, that's a big advantage.- CEOs should be transparent and collaborative but assertive. Don't let your company die while enacting someone else's decision - Express hard-to-convey-benefits via your customers' experiencesThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Sam's Twitter- Sam's LinkedIn - PlanetScale - PlanetScale Postgres - Caching blog post - Ted Nyman - Snowflake - Vitess 

Sam Bhagwat is the CEO of Mastra - a typescript AI agents framework. Sam is also the cofounder of Gatsby, the popular React framework that was acquired by Netlfiy. Sam shares what he learned building Gatsby and how they're applying those lessons to Mastra. Why they're building in TypeScript, not Python. Why 20% of their users are in Japan. And why they're distributing 1,500 physical books per week on AI agents. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Mastra - Sam Bhagwat  - Gatsby  - Principles of Building AI Agents 

This is the first time I'm turning the mic around. This is the story of StreamPot. A DevTool I launched about a year ago.It was just acquired by ittybit so I thought I'd bring ittybit's founder Paul on to basically interview me about what went right and what went wrong.Hopefully you enjoy learning a bit more about the guy usually asking the questions.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Jack Bridger- StreamPot - StreamPot GitHub- Announcement  - Paul Anthony Williams - ittybit- FFmpeg  - Hetzner

Paul Copplestone is the CEO of Supabase, the Postgres development platform. He talks about the discipline needed to cross the enterprise chasm without isolating your original community. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Paul's LinkedIn - Paul's X - Paul's website- Supabase - Enterprise Sales vs Product-led Growth - Friction logs - Ant Wilson - Multigres: Vitess for Postgres 

Quinn Favret is the founder of Tavus. They do AI video research and products. They saved a Scaling DevTools episodes with their lipsync feature. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/Links:- Tavus - Tavus lipsync API - Quinn Favret - Scaling DevTools episode saved by Tavus 

Andrew Filev is the founder of Zencoder. Zencoder is building AI coding agents. In this episode, we explore the evolution from simple code completion AI to more sophisticated software engineering agents. While tools like GitHub Copilot revolutionized code suggestions, the next frontier involves AI agents that can handle complex engineering tasks and collaborate with each other through emerging protocols.The discussion dives into agent-to-agent protocols, which enable AI systems to work together autonomously on software development tasks. This advancement suggests a future where AI agents could manage entire development workflows, from requirements gathering to testing and deployment. We also touch on the importance of using slower summer periods strategically - making it an ideal time for engineering teams to evaluate their tooling, processes, and prepare for upcoming development cycles.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links- Zencoder - Andrew Filev - Wrike- Powered by Claude- Vercel- Perplexity AI - Scale AI 

In this episode we talk about Wordware, programming with LLMs, and what it now means to be a developer. Robert and Filip explain how they're building tools that let non-engineers create AI workflows, why the definition of 'developer' is changing in the AI era, and their vision for background agents that automate your work while you focus on creative tasks.Links:- Wordware  - Wordware Sauna Waitlist - Wordware is hiring - Filip Kozera - Robert Chandler This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. P.s. thanks to Oana Olteanu for making it happen  

Tony Holdstock-Brown is the CEO and founder of Inngest, a tool to run AI and backend workflows at scale.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Inngest - Tony's (inactive) LinkedIn - Traction book Note: the studio lost video footage about 20 minutes in. Sorry about that. Audio is fine though. 

Utpal Nadiger is the cofounder of Digger.dev. Digger built a popular open source IaC orchestration tool. Their new product Infrabase is an AI DevOps agent that scans IaC code in your pull requests.We talk about SF, resiliency and pivoting.Links:Utpal Digger Tavus (lipsync)This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Why/how we lipsynced: The  (amazing) studio accidentally had Utpal's camera switched off for the first 20 minutes. So I lipsynced the audio onto the latter part of the video. You can probably notice if you look closely. And also his gestures don't always look congruent because of the lipsyncing. But overall, incredible tech from Tavus - much better than a blank screen in my opinion!

Steve Ruiz is the founder of tldraw - a whiteboard SDK / infinite canvas SDK. We talk creativity, taste and obsession. And marketing to developers.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Steve Ruiztldraw 

Luke Harries leads growth at ElevenLabs. Eleven Labs builds incredible AI voice models. Luke dives into why launches matter so much, the origin story of ElevenLabs and why a hackathon can change your life.Links:Luke Harries ElevenLabs   This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. P.s. I used Eleven Labs without any edits for the transcript/subtitles.

Elston Baretto is the founder of Tiiny.host - the simplest place to put your work online. In this episode we talk about how Elston has been able to grow Tiiny to 70,000+ sign ups per month with content marketing. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Tiiny.host - Elston Baretto - Ramen Club - Charlie Ward - Sabba - Veed 

Eric Allam is the cofounder of Trigger.dev. Trigger gives you open source background jobs. We talk about how Trigger iterated different versions until landing on something developers really want. And now the growth is crazy. And also, I use Trigger and it's genuinely a great product.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Eric Allam Trigger Trigger Open Source project 

Kyle is the cofounder of Depot.  Depot accelerates your Docker image builds and GitHub Actions workflows. Kyle shares how Depot were able to grow to $1M ARR and beyond with a very lean team.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Depot Kyle Galbraith 

This episode is a deep dive into DevTools marketing with Jason Lengstorf, founder of CodeTV.Links:Jason on XCodeTVJason's YouTubeThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. 

This episode is with Sunil Pai. He works at Cloudflare after his startup PartyKit was acquired. Previously he was on the React core team at Meta.He's a great guy. And obsessed with AI agents. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Sunil Pai on X - Sunil Pai's site- Building agents with Cloudflare - PartyKit - Durable objects 

Thomas Paul Mann is the cofounder of Raycast. I use Raycast every day as a replacement for Spotlight. For me, shortcuts are the most useful feature. I put curl requests I commonly use as well as random things like email snippets. It's a massive time saver and really well built.Raycast is a genuinely well built product so Thomas talks quality, getting feedback and how they ship features. We also talk about their unique YC experience and how they've been building AI into Raycast. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:RaycastRaycast Extensions StoreTerminal Coffee x RaycastThomas on Twitter/X

Russ D'Sa is the founder of LiveKit. They are an open source tool for real time audio and video for LLM applications and they power the voice chat for ChatGPT and Character AI.We discuss:- How lightning works (using ChatGPT/LiveKit)- How LiveKit started working with OpenAI- Why Russ turned down an early 20m acquisition offer- What it's like to work with the fastest growing company (ever?)- How to prepare for massive scale challenges- Russ's 3 letter twitter handleThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. Links:- LiveKit  - Russ's Twitter 

Pete Hamilton and Chris Evans are cofounders of Incident.io. Incident is an incident management tool. We discuss:How they think about brand and how it comes from their deep understanding of incident cultureLawrence's article asking for new macbooks that went viralGallows humor in incidents Why incident.io started on Heroku despite being an incident response platform—and why “shipping fast” mattered more than “scaling perfectly.”The benefit of building for users who are just like youHow Incident is using GenAIThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. Links:Pete Hamilton on Twitter Chris Evans on TwitterIncident Macbook articleThe flight plan that brought UK airspace to its kneesHow Netflix drives reliability across their organizationNote: this was recorded on 13th December 2024.

David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don't achieve huge success. Plus we talk about the importance of good branding.We discuss:The biggest mistake small startup founders make by not exploring potential acquisitions.The role of ego in startupsProduct-market-fitHiring entrepreneurial talent and why acqui-hiring is so big.The significance of branding beyond just marketing – how it builds trust, recognition, and demand.Sentry's approach to branding, emphasizing authenticity, community, and accessibility.What DevTools can learn from Liquid Death and PorscheWhy brand mattersThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. https://workos.com/Links:David Cramer's blogDavid Cramer on XSentry

Ramon, creator of Raylib, joins us to discuss his journey from building an educational tool to establishing one of the most popular open-source game engines. As of February 2025, Raylib is the second most popular open-source game engine behind Godot, boasting 25,000 GitHub stars, 13,000 Discord community members, and over 8,000 subreddit members. Ramon has transitioned from lecturing and consulting to focusing on his paid tools built around Raylib.We discuss:How Raylib started as a teaching project to help art students learn programming through simple and intuitive function naming.The active community behind Raylib and how Ramon personally engages with new members, contributing to the project's growth.Why simplicity and not making assumptions about prior knowledge can create a strong foundation for both beginners and experienced developers.The benefits of using a low-level library like Raylib versus higher-level game engines like Unity, particularly for small indie games.Ramon's approach to managing his workload as a solo developer, emphasizing organization, automation, and using his own tools to build tools.His method of testing new tools by quickly launching them, observing market response, and iterating on the most successful ones.The importance of enjoying the process of building an open-source project rather than focusing solely on commercial success.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/Links:Raylib (https://www.raylib.com/)Cat and Onion game (https://store.steampowered.com/app/2781210/CAT__ONION/)Raylib GitHub (https://github.com/raysan5/raylib)Raylib Discord (https://discord.gg/raylib)Raylib Subreddit (https://www.reddit.com/r/raylib/)Ramon's Tools (https://raylibtech.com/tools/)

Maxim Fateev and Samar Abbas from Temporal join us to discuss how their durable execution platform ensures processes complete reliably at scale.We discuss:How Temporal gained enterprise adoption with companies like Airbnb, HashiCorp, and Snapchat.Why Temporal compensates salespeople based on customer consumption.Temporal's role in Snapchat's story processing and Taco Bell's Taco Tuesday scalability.How Temporal earns enterprise trust through security, reliability, and scalability.The structure of Temporal's sales team and their focus on long-term customer success.Exciting trends in AI and low-code/no-code development.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Temporal Temporal GitHub

Nikita Shamgunov is the founder of Neon, an open-source serverless Postgres company. Before Neon, Nikita co-founded MemSQL, now SingleStore, which is valued at over a billion dollars. He has also worked as a VC at Khosla Ventures and held engineering roles at Meta and Microsoft. Nikita is known for his strategic thinking and transparency about his decision-making process.We discuss:The importance of storytelling and providing a clear narrative for your companyWhen to introduce a sales team and how to build a sales and marketing "machine"Pricing strategies, including pricing for storage and compute in the data and analytics spaceThe evolution of revenue models in DevTools: from selling seats and storage/compute to selling tokensLessons learned from hiring MongoDB's VP of Engineering, focusing on improving reliability and building strong team management processesThe benefits of using a high-quality recruiting firm and avoiding the pitfalls of bad hiresBalancing competitiveness with respect for competitors to maintain credibility, particularly in the developer tools marketThe idea of “developing your taste” in product development, inspired by Guillermo Rauch from VercelHow modern dev tools can monetize through seats, storage/compute, or tokens, with tokens currently being the most profitableWhy Nikita advises DevTools founders to understand the business model framework and align it with their strategyThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:NeonSingleStore Khosla Ventures Fusion Talent