Podcasts about llm

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Latest podcast episodes about llm

Syntax - Tasty Web Development Treats
946: We Got Roasted for Our Websites — Fair

Syntax - Tasty Web Development Treats

Play Episode Listen Later Oct 15, 2025 57:35


In this potluck episode of Syntax, Wes and Scott answer your questions about why devs neglect their own websites, hosting shady projects (hypothetically), AI rules in version control, balancing side projects and family life, and more! Show Notes 00:00 Welcome to Syntax! 01:43 Why devs neglect their own websites (and how to convince your parents coding is a real job) 07:04 AirPods, Nothing Ear, and the ANC struggle 10:22 Shipping Syntax merch from Canada 12:43 Scott's update on Omarchy and Linux laptop life 18:05 What to do when a user account gets hacked (and how to prevent it) 21:33 Should you commit LLM context files and AI-generated docs to Git? 25:27 How to balance career, side projects, and family life 29:25 Building and hosting a “legally dubious” website 33:27 Best practices for dealing with images 42:46 Where to find Wes' awesome wallpapers 44:19 Can you trust services with a generous free tier? ServerlessHorrors 50:32 Do we still use GIFs? 52:23 Sick Picks + Shameless Plugs 55:59 Brought to you by Sentry.io Sick Picks Scott: Mkv-Quicklook Wes: Momofuku Sweet & Savory Korean BBQ Sauce Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Construct Your Life With Austin Linney
Business Live Show with Contractor Keith and Brad Smith | Construct your life #776

Construct Your Life With Austin Linney

Play Episode Listen Later Oct 15, 2025 40:32


Welcome back to another Business Live Show! Today we go live with Brad Smith and Contractor Keith (36 years in the trades, 300+ homes built) for a candid teardown of Keith's next chapter. After a life-altering health crisis and a move to The Villages, he's shifting from spec builds to systems, automations, and AI—launching Punchlist Media (Notion workspaces, n8n automations, custom LLM knowledge bases) and scoping a community + marketplace concept for AI builders and buyers. We map his MVP, tame imposter syndrome, and design a business that optimizes for peace, purpose, and steady cash flow—not chaos.Key Highlights:- Why the pivot: How a major health scare, caregiver support, and a cross-country move clarified Keith's decision to leave high-stress spec building for ops systems and AI.- Punchlist Media (v1): Notion as a relational database (not a spreadsheet), n8n for low-cost automations, and custom LLMs to turn SOPs into searchable knowledge.- “Strata” (working title): A community + marketplace for solo AI devs & small teams (think Shopify × Stack Overflow × Upwork × Gumroad) with code, gigs, and peer support.- Community before code: Build a free flagship Notion template, weekly build-in-public updates, live office hours, and a newsletter to validate before heavy software.- Imposter syndrome, solved: Your story is the brand. Ship value, show the process, and let people join the journey—credibility compounds in public.- Designing for life: Pick the game you want to play—Keith optimizes for sanity and cash flow, not a $100M exit. Systems + people = durable calm growth.- Selling the trades is hard: Contractors are skeptical; a smarter wedge is AI + operations for any small business—earn trust with utility, not hype.If today's live breakdown helped, share it with a friend, drop a review, and join us Wednesdays at 2:30 PM ET on X & LinkedIn for the next live teardown.

This Week in Machine Learning & Artificial Intelligence (AI) Podcast
Dataflow Computing for AI Inference with Kunle Olukotun - #751

This Week in Machine Learning & Artificial Intelligence (AI) Podcast

Play Episode Listen Later Oct 14, 2025 57:37


In this episode, we're joined by Kunle Olukotun, professor of electrical engineering and computer science at Stanford University and co-founder and chief technologist at Sambanova Systems, to discuss reconfigurable dataflow architectures for AI inference. Kunle explains the core idea of building computers that are dynamically configured to match the dataflow graph of an AI model, moving beyond the traditional instruction-fetch paradigm of CPUs and GPUs. We explore how this architecture is well-suited for LLM inference, reducing memory bandwidth bottlenecks and improving performance. Kunle reviews how this system also enables efficient multi-model serving and agentic workflows through its large, tiered memory and fast model-switching capabilities. Finally, we discuss his research into future dynamic reconfigurable architectures, and the use of AI agents to build compilers for new hardware. The complete show notes for this episode can be found at https://twimlai.com/go/751.

MarTech Podcast // Marketing + Technology = Business Growth

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single conversion events.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul's Security Weekly
Inside the OWASP GenAI Security Project - Steve Wilson - ASW #352

Paul's Security Weekly

Play Episode Listen Later Oct 14, 2025 67:32


Interest and participation in the OWASP GenAI Security Project has exploded over the last two years. Steve Wilson explains why it was important for the project to grow beyond just a Top Ten list and address more audiences than just developers. He also talks about how the growth of AI Agents influences the areas that appsec teams need to focus on. Whether apps are created by genAI or directly use genAI, the future of securing software is going to be busy. Resources https://genai.owasp.org https://genai.owasp.org/llm-top-10/ LLM security book on Amazon at https://a.co/d/6LZoXxQ This segment is sponsored by The OWASP GenAI Security Project. Visit https://securityweekly.com/owasp to learn more! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-352

a16z
Columbia CS Professor: Why LLMs Can't Discover New Science

a16z

Play Episode Listen Later Oct 13, 2025 50:54


From GPT-1 to GPT-5, LLMs have made tremendous progress in modeling human language. But can they go beyond that to make new discoveries and move the needle on scientific progress?We sat down with distinguished Columbia CS professor Vishal Misra to discuss this, plus why chain-of-thought reasoning works so well, what real AGI would look like, and what actually causes hallucinations. Resources:Follow Dr. Misra on X: https://x.com/vishalmisraFollow Martin on X: https://x.com/martin_casado Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MarTech Podcast // Marketing + Technology = Business Growth
It's not AI vs. humans, it's Automation vs. Infrastructure

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 13, 2025 20:30


B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let's Talk Supply Chain
494: The Digitization Dilemma: Overcoming Transformation Failures with Shippeo

Let's Talk Supply Chain

Play Episode Listen Later Oct 13, 2025 50:44


Anand Medepalli of Shippeo talks about why most supply chain transformations fail; good data; workflows focused on outcomes;  and why AI isn't a quick fix.    IN THIS EPISODE WE DISCUSS:   [03.57] An introduction to Anand and Shippeo. “Our goal is to provide trustworthy data so you can make decisions. Your supply chains are constantly hit with disruptions – it's no longer a disruption here, a disruption there. It's actually tranquility here, tranquility there, and disruption the rest of the time!” [07.40] The latest Gartner data on the state of supply chain digitization, and why most transformations fail to deliver the promised value. “Businesses run out of energy – these are big projects. People think: ‘We must architect the whole thing before we can do anything,' so perfect becomes the enemy of good, fast... Digitization doesn't happen because someone has a grand vision, it's the incremental steps you take towards it.” [14.09] Why AI isn't a quick fix for all your digitization challenges. “It's not a magic wand, you can't just sprinkle AI and think things will work... And the problem is that, particularly the LLM models, have been trained to please you.” [16.07] Why data is the foundation for success, and the importance of building trust. “It used to be that, when these disruptions happened, even if you didn't have the perfect data at hand to make a decision, you at least had the human capital to be focused on figuring it out. So reactivity was a plausible strategy.” [21.29] How Shippeo is investing in data quality, and why it's so critical as they support customers on their digitization journeys. [27.21] Why visibility alone isn't enough, and how people, AI, and good data also need to be weaved in to drive success. “Visibility is not enough – engagement is required. And, if I engage with that, what are the actions that I need to take to overcome the problem?” [30.39] Why workflows are crucial, and how they help to bridge the gap between ‘knowing' and ‘doing.' “Don't get caught up in the buzzwords, or worry that you're missing out… Think: “If I can solve this problem without AI, why aren't I solving it?” Solve it, then challenge yourself to make it better.” [35.58] How to define simple but effective workflows that focus on outcomes. [42.34] The business impact you can create by working with Shippeo. “You can live with fewer surprises, let Shippeo give you a little more tranquility.”   RESOURCES AND LINKS MENTIONED:   Head over to Shippeo's website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedIn, Facebook, Instagram or X (Twitter), or you can connect with Anand on LinkedIn. If you enjoyed this episode and want to hear more from Shippeo, check out 443: Mastering Visibility: Insights from LogTech Live with Shippeo, 486: Revealed – The Number One Way To Make Your Supply Chain Future-Proof or 475: Leverage Real-Time Transportation Visibility, with Shippeo Check out our other podcasts HERE.

DOU Podcast
Новий український єдиноріг | Ворожий софт | Оновлення в ChatGPT — DOU News #219

DOU Podcast

Play Episode Listen Later Oct 13, 2025 34:44


У свіжому дайджесті DOU News поговоримо про Кіберсили ЗСУ та заборону російського софту. Також про те, як OpenAI розширює екосистему ChatGPT, та інші новини українського ІТ та світового тек-сектору. Таймкоди 00:00 Інтро 00:23 Кіберсили ЗСУ: що відомо 02:24 Заборона російського софту в Україні 06:28 Податки для цифрових платформ 10:08 DOU AI Day 2025 10:59 Розробник monobank став єдинорогом 12:13 Chrome вимкне спам-сповіщення автоматично 14:15 OpenAI розширює екосистему 19:53 AMD уклала угоду з OpenAI на мільярди доларів 22:18 Браузер Dia тепер доступний на Mac 23:46 Дослідження: 250 шкідливих документів можуть зламати LLM 26:25 G-Drive Fire: знищено дані 125 000 чиновників 31:50 21:11 Що цього тижня рекомендує Женя: сonductor та статтю

PurePerformance
How to test, optimize, and reduce hallucinations of AIs with Thomas Natschlaeger

PurePerformance

Play Episode Listen Later Oct 13, 2025 49:08


While Artificial Intelligence seems to have just popped up when OpenAI brought ChatGPT to the consumer market it has its roots in the mids of the 20th century. But what is it that all of a sudden made it into every conversation we seem to have?Thomas Natschlaeger, Principal Data Scientist at Dynatrace, who has been working in the AI and Machine Learning space for the past 30 years gives us a brief historical overview and describes the critical evolutionary steps and compelling events in that technology that made it to what it is today. Tune in and hear about how AIs are trained, how they are optimized and most importantly: how their outputs can be tested and validated!In our conversation we discuss current trends towards small language models that will help model digital twins of our existing roles and how AIs are used to Validate other AIs like we humans do when a senior engineer does pair programming with a junior and with that provides essential feedback on current accuracy and input to improve the outcome of future tasks.Links we discussedLinkedIn Profile from Thomas: https://www.linkedin.com/in/thomas-natschlaeger/Ask Me Anything Session on Davis CoPilot: https://www.linkedin.com/posts/grabnerandi_llm-copilot-activity-7373837743971393536-QgxV?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABLhVQBbh8Jkn_K8din5tsQlMCpXRNzlKUVoxxed Conference Talk: https://amsterdam.voxxeddays.com/talk/?id=39801Attention is all you need paper: https://en.wikipedia.org/wiki/Attention_Is_All_You_Need

The Alternative Data Podcast
The Mohsen Chitsaz Episode

The Alternative Data Podcast

Play Episode Listen Later Oct 13, 2025 45:56


In this episode I speak to Mohsen Chitsaz, Portfolio Manager at Eisler Capital, a hedge fund.In our conversation, Mohsen and I discuss uses of news data, satellite data, LLM developments, differences between working on the buyside and sellside, and why physicists make good quants.DISCLAIMERThis podcast is an edited recording of an interview with Mohsen Chitsaz recorded in October 2025. The views and opinions expressed in this interview are those of Mohsen Chitsaz and Mark Fleming-Williams and do not necessarily reflect the official policy or position of either CFM or any of its affiliates. The information provided herein is general information only and does not constitute investment or other advice. Any statements regarding market events, future events or other similar statements constitute only subjective views, are based upon expectations or beliefs, involve inherent risks and uncertainties and should therefore not be relied on. Future evidence and actual results could differ materially from those set forth, contemplated by or underlying these statements. In light of these risks and uncertainties, there can be no assurance that these statements are or will prove to be accurate or complete in any way. Hosted on Acast. See acast.com/privacy for more information.

Hospitality Daily Podcast
Deep Dive: AI in Hospitality Now (Destination AI 2025 Recap with Drew Potter & Josiah Mackenzie)

Hospitality Daily Podcast

Play Episode Listen Later Oct 11, 2025 38:38 Transcription Available


What's really happening with AI in hospitality right now?In this episode, Josiah Mackenzie explores this with Drew Potter of Actabl, who brings a rare mix of hotel operations experience, hands-on AI experimentation, and a technology-provider perspective. Fresh from the Destination AI Summit in Washington, DC, Drew shares what's changed over the past year, what's actually working inside hotels today, and where guest expectations are heading next.From analyzing guest feedback with AI to preparing for LLM-driven discovery, this episode offers a grounded look at how technology is reshaping hospitality right now.Read Drew's article: Destination AI Summit 2025: A Turning Point for Hospitality A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Techmeme Ride Home
China's Getting Tetchy Again

Techmeme Ride Home

Play Episode Listen Later Oct 10, 2025 19:39


China is stirring the pot on the tech trade wars once again. Sora has grown faster than even ChatGPT did. Is OpenAI now better at vibe coding than Anthropic is? How just a handful of malicious documents and poison an LLM. And in the longreads, the one game that has the fate of EA on its shoulders. China blacklists major chip research firm TechInsights following report on Huawei (CNBC) OpenAI's Sora hit 1 million downloads in less than five days (CNBC) OpenAI Is Catching Up To Anthropic in AI Coding (The Information) Meta Tells Its Metaverse Workers to Use AI to ‘Go 5X Faster' (Wired) It's trivially easy to poison LLMs into spitting out gibberish, says Anthropic (The Register) Kalshi, a Prediction Market, Raises Funds and Expands Overseas (NYTimes) Weekend Longreads Suggestions: Battlefield 6 is a pivotal moment for the series — and EA (The Verge) Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Technology Podcast
AGI or Bust, OpenAI's $1 Trillion Gamble, Apple's Next CEO?

Big Technology Podcast

Play Episode Listen Later Oct 10, 2025 60:12


Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Why the AI industry needs to get to AGI to make the investments pay off 2) The diverging tracks between AI model improvement and investing in scaling 3) Why the LLM craze may delay the path to AGI 4) So what is all this compute for? 5) OpenAI's $1 trillion infrastructure investment 6) The increasing prevalence of debt in AI funding 7) Could an AI collapse hit the global economy? 8) OpenAI and AMD's wacky deal 9) Oracle's margins 10) OpenAI's Sora 'surprise' 11) Will John Ternus be Apple's next CEO? --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

Authentic Change
Episode 87: How AI and Inclusive Hiring Are Redefining the Future of Work

Authentic Change

Play Episode Listen Later Oct 10, 2025 25:17


“I'm a technologist at heart. I was a computer dork as a kid, and then I decided, I think it'd be really cool and you can make money building technology that just makes people's lives less hard.”  - Adam Jackson   In this episode of The People Dividend Podcast, host Mike Horne sits down with Adam Jackson, tech entrepreneur and CEO of BrainTrust, a decentralized talent marketplace using AI to transform hiring. Adam shares how BrainTrust connects global talent with career opportunities faster, fairer, and more inclusively, by eliminating bias and streamlining recruitment through large language model (LLM) technology.   From his early days as a self-described “computer dork” to launching several successful ventures, Adam dives into the challenges of hiring at scale and how AI-powered recruitment tools are shaping the future of work for both employers and job seekers.   Key Takeaways: How BrainTrust uses AI to match top talent with the right roles. Why inclusive, bias-free recruiting is the future of hiring. How AI is improving the speed and quality of the hiring process. The power of technology to make work more human, not harder.   Links:    Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Learn More About Executive and Organization Development with Mike Horne Twitter: https://twitter.com/mikehorneauthor  Instagram: https://www.instagram.com/mikehorneauthor/,  LinkedIn Mike's Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/,  Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike     Learn More about Adam Jackson https://www.linkedin.com/in/ajackson https://www.usebraintrust.com/about https://www.crunchbase.com/person/adam-jackson  

Le Panier
#HS - One to One Biarritz 2025 - IA & e-commerce : Comment enrichir vos fiches produits et vos ads, avec Dataïads

Le Panier

Play Episode Listen Later Oct 10, 2025 12:58


Comment enrichir vos fiches produits et vos pubs à l'échelle grâce à l'IA générative - avec DataïadsDans cet épisode enregistré à Biarritz au One to One IA & Expérience Client 2025, je retrouve Raphaël Grandemange, CEO et cofondateur de Dataïads, une solution SaaS qui permet aux e-commerçants de produire des visuels et vidéos produits dynamiques à grande échelle grâce à la GenAI.L'ambition de Dataïads : automatiser la création d'assets marketing personnalisés (images, vidéos, visuels publicitaires…) à partir d'un simple flux produit. Résultat : des pages produits enrichies, des publicités plus performantes, et une personnalisation fine à grande échelle.

Root Causes: A PKI and Security Podcast
Root Causes 534: Signing the Machines That Think

Root Causes: A PKI and Security Podcast

Play Episode Listen Later Oct 10, 2025 8:56


Imagine what happens if you use the wrong LLM, including a malicious model placed there to create mischief or crime. How do you know? Jason proposes that, the same way we sign our code, we should be signing our AI models as well.

Hacker News Recap
October 9th, 2025 | A small number of samples can poison LLMs of any size

Hacker News Recap

Play Episode Listen Later Oct 10, 2025 14:23


This is a recap of the top 10 posts on Hacker News on October 09, 2025. This podcast was generated by wondercraft.ai (00:30): A small number of samples can poison LLMs of any sizeOriginal post: https://news.ycombinator.com/item?id=45529587&utm_source=wondercraft_ai(01:51): Python 3.14 is here. How fast is it?Original post: https://news.ycombinator.com/item?id=45524702&utm_source=wondercraft_ai(03:13): California enacts law enabling people to universally opt out of data sharingOriginal post: https://news.ycombinator.com/item?id=45523033&utm_source=wondercraft_ai(04:35): Two things LLM coding agents are still bad atOriginal post: https://news.ycombinator.com/item?id=45523537&utm_source=wondercraft_ai(05:57): Show HN: I built a web framework in COriginal post: https://news.ycombinator.com/item?id=45526890&utm_source=wondercraft_ai(07:19): Figure 03, our 3rd generation humanoid robotOriginal post: https://news.ycombinator.com/item?id=45527402&utm_source=wondercraft_ai(08:41): The React FoundationOriginal post: https://news.ycombinator.com/item?id=45524624&utm_source=wondercraft_ai(10:03): Show HN: I've built a tiny hand-held keyboardOriginal post: https://news.ycombinator.com/item?id=45529393&utm_source=wondercraft_ai(11:25): Why Self-Host?Original post: https://news.ycombinator.com/item?id=45528342&utm_source=wondercraft_ai(12:47): The great software quality collapse or, how we normalized catastropheOriginal post: https://news.ycombinator.com/item?id=45528347&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

Mastering Portrait Photography Podcast
EP166 Interview With Mark & Simon From Elinchrom UK

Mastering Portrait Photography Podcast

Play Episode Listen Later Oct 10, 2025 52:12


EP166 Interview With Mark & Simon From Elinchrom UK I sit down with Mark Cheatham and Simon Burfoot from Elinchrom UK to talk about the two words that matter most when you work with light: accuracy and consistency. We dig into flash vs. continuous, shaping light (not just adding it), why reliable gear shortens your workflow, and Elinchrom's new LED 100 C—including evenly filling big softboxes and that handy internal battery. We also wander into AI: threats, tools, and why authenticity still carries the highest value.   Links: Elinchrom UK store/info: https://elinchrom.co.uk/ LED 100 C product page: https://elinchrom.co.uk/elinchrom-led-100-c Rotalux Deep Octa / strips: https://elinchrom.co.uk/elinchrom-rotalux-deep-octabox-100cm-softbox/ My workshop dates: https://masteringportraitphotography.com/workshops-and-mentoring/ Transcript: Paul: as quite a lot of, you know, I've had a love affair with Elinchrom Lighting for the past 20 something years. In fact, I'm sitting with one of the original secondhand lights I bought from the Flash Center 21 years ago in London. And on top of that, you couldn't ask for a nicer set of guys in the UK to deal with. So I'm sitting here about to talk to Simon and Mark from Elinchrom uk. I'm Paul and this is the Mastering Portrait Photography podcast. Paul: So before we get any further, tell me a little bit about who you are, each of you and the team from Elinchrom UK Mark: After you, Simon. Simon: Thank you very much, mark. Mark: That's fine. Simon: I'm, Simon Burfoot. I have, been in the industry now for longer than I care to think. 35 years almost to the, to the day. Always been in the industry even before I left school because my father was a photographer and a lighting tutor, working for various manufacturers I was always into photography, and when he started the whole lighting journey. I got on it with him, and was learning from a very young age. Did my first wedding at 16 years old. Had a Saturday job which turned into a full-time job in a retail camera shop. By the time I was 18, I was managing my own camera shop, in a little town in the Cotswolds called Cirencester. My dad always told me that to be a photographic rep in the industry, you needed to see it from all angles, to get the experience. So I ended up, working in retail, moving over to a framing company. Finishing off in a prolab, hand printing, wedding photographers pictures, processing E6 and C41, hand correcting big prints for framing for, for customers, which was really interesting and I really enjoyed it. And then ended up working for a company called Leeds Photo Visual, I was a Southwest sales guy for them. Then I moved to KJP before it became, what we know now as Wex, and got all of the customers back that I'd stolen for them for Leeds. And then really sort of started my career progressing through, and then started to work with Elinchrom, on the lighting side. Used Elinchrom way before I started working with them. I like you a bit of a love affair. I'd used lots of different lights and, just loved the quality of the light that the Elinchrom system produced. And that's down to a number of factors that I could bore you with, but it's the quality of the gear, the consistency in terms of color, and exposure. Shooting film was very important to have that consistency because we didn't have Photoshop to help us out afterwards. It was a learning journey, but I, I hit my goal after being a wedding photographer and a portrait photographer in my spare time, working towards getting out on the road, meeting people and being involved in the industry, which I love. And I think it's something that I'm scared of leaving 'cause I dunno anything else. It's a wonderful industry. It has its quirks, its, downfalls at points, but actually it's a really good group of people and everyone kind of, gets on and we all love working with each other. So we're friends rather than colleagues. Paul: I hesitate to ask, given the length of that answer, to cut Simon: You did ask. Mark: I know. Paul: a short story Mark: was wondering if I was gonna get a go. Paul: I was waiting to get to end into the podcast and I was about to sign off. Mark: So, hi Mark Cheatham, sales director for Elinchrom uk this is where it gets a little bit scary because me and Simon have probably known each other for 10 years, yet our journeys in the industry are remarkably similar. I went to college, did photography, left college, went to work at commercial photographers and hand printers. I was a hand printer, mainly black and white, anything from six by four to eight foot by four foot panels, which are horrible when you're deving in a dish. But we did it. Paul: To the generation now, deving in a dish doesn't mean anything. Simon: No, it doesn't. Mark: And, and when you're doing a eight foot by four foot print and you've got it, you're wearing most of the chemistry. You went home stinking every night. I was working in retail. As a Saturday lad and then got promoted from the Saturday lad to the manager and went to run a camera shop in a little town in the Lake District called Kendall. I stayed there for nine years. I left there, went on the road working for a brand called Olympus, where I did 10 years, I moved to Pentax, which became Rico Pentax. I did 10 years there. I've been in the industry all my life. Like Simon, I love the industry. I did go out the industry for 18 months where I went into the wonderful world of high end commercial vr, selling to blue light military, that sort of thing. And then came back. One of the, original members of Elinchrom uk. I don't do as much photography as Simon I take photos every day, probably too many looking at my Apple storage. I do shoot and I like shooting now and again, but I'm not a constant shooter like you guys i'm not a professional shooter, but when you spent 30 odd years in the industry, and part of that, I basically run the, the medium format business for Pentax. So 645D, 645Z. Yeah, it was a great time. I love the industry and, everything about it. So, yeah, that's it Paul: Obviously both of you at some point put your heads together and decided Elinchrom UK was the future. What triggered that and why do you think gimme your sales pitch for Elinchrom for a moment and then we can discuss the various merits. Simon: The sales pitch for Elinchrom is fairly straightforward. It's a nice, affordable system that does exactly what most photographers would like. We sell a lot of our modifiers, so soft boxes and things like that to other users, of Prophoto, Broncolor. Anybody else? Because actually the quality of the light that comes out the front of our diffusion material and our specular surfaces on the soft boxes is, is a lot, lot more superior than, than most. A lot more superior. A lot more Mark: A lot more superior. Paul: more superior. Simon: I'm trying to Paul: Superior. Simon: It's superior. And I think Paul, you'll agree, Paul: it's a lot more, Simon: You've used different manufacturers over the years and, I think the quality of light speaks for itself. As a photographer I want consistency. Beautiful light and the effects that the Elinchrom system gives me, I've tried other soft boxes. If you want a big contrasty, not so kind light, then use a cheaper soft box. If I've got a big tattoo guy full of piercings you're gonna put some contrasty light to create some ambience. Maybe the system for that isn't good enough, but for your standard portrait photographer in a studio, I don't think you can beat the light. Mark: I think the two key words for Elinchrom products are accuracy and consistency. And that's what, as a portrait photographer, you should be striving for, you don't want your equipment to lengthen your workflow or make your job harder in post-production. If you're using Elinchrom lights with Elinchrom soft boxes or Elinchrom modifiers, you know that you're gonna get accuracy and consistency. Which generally makes your job easier. Paul: I think there's a bit that neither of you, I don't think you've quite covered, and it's the bit of the puzzle that makes you want to use whatever is the tool of your trade. I mean, I worked with musicians, I grew up around orchestras. Watching people who utterly adore the instrument that's in their hand. It makes 'em wanna play it. If you own the instrument that you love to play, whether it's a drum kit a trumpet a violin or a piano, you will play it and get the very best out of your talent with it. It's just a joy to pick it up and use it for all the little tiny things I think it's the bit you've missed in your descriptions of it is the utter passion that people that use it have for it. Mark: I think one of the things I learned from my time in retail, which was obviously going back, a long way, even before digital cameras One of the things I learned from retail, I was in retail long before digital cameras, retail was a busier time. People would come and genuinely ask for advice. So yes, someone would come in and what's the best camera for this? Or what's the best camera for that? Honestly there is still no answer to that. All the kit was good then all the kit is good now. You might get four or five different SLRs out. And the one they'd pick at the end was the one that they felt most comfortable with and had the best connection with. When you are using something every day, every other day, however it might be, it becomes part of you. I'm a F1 fan, if you love the world of F1, you know that an F1 car, the driver doesn't sit in an F1 car, they become part of the F1 car. When you are using the same equipment day in, day out, you don't have to think about what button to press, what dial to to turn. You do it. And that, I think that's the difference between using something you genuinely love and get on with and using something because that's what you've got. And maybe that's a difference you genuinely love and get on with Elinchrom lights. So yes, they're given amazing output and I know there's, little things that you'd love to see improved on them, but that's not the light output. Paul: But the thing is, I mean, I've never, I've never heard the F1 analogy, but it's not a bad one. When you talk about these drivers and their cars and you are right, they're sort of symbiotic, so let's talk a little bit about why we use flash. So from the photographers listening who are just setting out, and that's an awful lot of our audience. I think broadly speaking, there are two roads or three roads, if you include available light if you're a portrait photographer. So there's available light. There's continuous light, and then there's strobes flash or whatever you wanna call it. Of course, there's, hybrid modeling and all sorts of things, but those are broadly the three ways that you're gonna light your scene or your subject. Why flash? What is it about that instantaneous pulse of light from a xenon tube that so appealing to photographers? Simon: I think there's a few reasons. The available light is lovely if you can control it, and by that I mean knowing how to use your camera, and control the ambient light. My experience of using available light, if you do it wrong, it can be quite flat and uninteresting. If you've got a bright, hot, sunny day, it can be harder to control than if it's a nice overcast day. But then the overcast day will provide you with some nice soft, flat lighting. Continuous light is obviously got its uses and there's a lot of people out there using it because what they see is what they get. The way I look at continuous light is you are adding to the ambient light, adding more daylight to the daylight you've already got, which isn't a problem, but you need to control that light onto the subject to make the subject look more interesting. So a no shadow, a chin shadow to show that that subject is three dimensional. There are very big limitations with LED because generally it's very unshapable. By that I mean the light is a very linear light. Light travels in straight lines anyway, but with a flash, we can shape the light, and that's why there's different shapes and sizes of modifiers, but it's very difficult to shape correctly -an LED array, the flash for me, gives me creativity. So with my flash, I get a sharper image to start with. I can put the shadows and the light exactly where I want and use the edge of a massive soft box, rather than the center if I'm using a flash gun or a constant light. It allows me to choose how much or how little contrast I put through that light, to create different dynamics in the image. It allows me to be more creative. I can kill the ambient light with flash rather than adding to it. I can change how much ambient I bring into my flash exposure. I've got a lot more control, and I'm not talking about TTL, I'm talking about full manual control of using the modifier, the flash, and me telling the camera what I want it to do, rather than the camera telling me what it thinks is right. Which generally 99% of the time is wrong. It's given me a beautiful, average exposure, but if I wanted to kill the sun behind the subject, well it's not gonna do that. It's gonna give me an average of everything. Whereas Flash will just give me that extra opportunity to be a lot more creative and have a lot more control over my picture. I've got quite a big saying in my workshops. I think a decent flash image is an image where it looks like flash wasn't used. As a flash photographer, Paul, I expect you probably agree with me, anyone can take a flash image. The control of light is important because anybody can light an image, but to light the subject within the image and control the environmental constraints, is the key to it and the most technical part of it. Mark: You've got to take your camera off P for professional to do that. You've got to turn it off p for professional and get it in manual mode. And that gives you the control Paul: Well, you say that, We have to at some point. Address the fact that AI is not just coming, it's sitting here in our studios all the time, and we are only a heartbeat away from P for professional, meaning AI analyzed and creating magic. I don't doubt for a minute. I mean, right now you're right, but not Mark: Well, at some point it will be integrated into the camera Paul: Of course it will. Mark: If you use an iPhone or any other phone, you know, we are using AI as phone photographers, your snapshots. You take your kids, your dogs, whatever they are highly modified images. Paul: Yeah. But in a lot of the modern cameras, there's AI behind the scenes, for instance, on the focusing Mark: Yeah. Paul: While we've, we are on that, we were on that thread. Let's put us back on that thread for a second. What's coming down the line with, all lighting and camera craft with ai. What are you guys seeing that maybe we're not Simon: in terms of flash technology or light technology? Paul: Alright. I mean, so I mean there's, I guess there's two angles, isn't there? What are the lights gonna do that use ai? What are the controllers gonna do, that uses ai, but more importantly, how will it hold its own in a world where I can hit a button and say, I want rebrand lighting on that face. I can do that today. Mark: Yeah. Simon: I'm not sure the lighting industry is anywhere near producing anything that is gonna give what a piece of software can give, because there's a lot more factors involved. There's what size light it is, what position that light is in, how high that light is, how low that light is. And I think the software we've all heard and played with Evoto we were talking about earlier, I was very skeptical and dubious about it to start with as everybody would be. I'm a Photoshop Lightroom user, have been for, many years. And I did some editing, in EEvoto with my five free credits to start with, three edits in, I bought some credits because I thought, actually this is very, very good. I'll never use it for lighting i'd like to think I can get that right myself. However, if somebody gives you a, a very flat image of a family outside and say, well, could you make this better for me? Well, guess what? I can do whatever you like to it. Is it gonna attack the photographer that's trying to earn a living? I think there's always a need for people to take real photographs and family photographs. I think as photographers, we need to embrace it as an aid to speed up our workflow. I don't think it will fully take over the art of photography because it's a different thing. It's not your work. It's a computer generated AI piece of work in my head. Therefore, who's responsible for that image? Who owns the copyright to that image? We deal with photographers all the time who literally point a camera, take a picture and spend three hours editing it and tell everyone that, look at this. The software's really good and it's made you look good. I think AI is capable of doing that to an extent. In five years time, we'll look back at Evoto today and what it's producing and we'll think cracky. That was awful. It's like when you watch a high definition movie from the late 1990s, you look at it and it was amazing at the time, but you look at it now and you think, crikey, look at the quality of it. I dunno if we're that far ahead where we won't get to that point. The quality is there. I mean, how much better can you go than 4K, eight K minus, all that kind of stuff. I'm unsure, but I don't think the AI side of it. Is applicable to flash at this moment in time? I don't know. Mark: I think you're right. To look at the whole, photography in general. If you are a social photographer, family photographer, whatever it might be, you are genuinely capturing that moment in time that can't be replaced. If you are a product photographer, that's a different matter. I think there's more of a threat. I think I might be right in saying. I was looking, I think I saw it on, LinkedIn. There is a fashion brand in the UK at the moment that their entire catalog of clothing has been shot without models. When you look at it on the website, there's models in it. They shoot the clothing on mannequins and then everything else is AI generated they've been developing their own AI platform now for a number of years. Does the person care Who's buying a dress for 30 quid? Probably not, but if you are photographing somebody's wedding, graduation, some, you know, a genuine moment in someone's life, I think it'd be really wrong to use any sort of AI other than a little bit of post-production, which we know is now quite standard for many people in the industry. Paul: Yeah, the curiosity for me is I suspect as an industry, Guess just released a full AI model advert in, Vogue. Declared as AI generated an ai agency created it. Everything about it is ai. There's no real photography involved except in the learning side of it. And that's a logical extension of the fact we've been Photoshopping to such a degree that the end product no longer related to the input. And we've been doing that 25 years. I started on Photoshop version one, whatever that was, 30 years More than 33. So we've kind of worked our way into a corner where the only way out of it is to continue. There's no backtracking now. Mark: Yeah. Paul: I think the damage to the industry though, or the worry for the industry, I think you're both right. I think if you can feel it, touch it, be there, there will always be that importance. In fact, the provenance of authenticity. Is the high value ticket item now, Simon: Mm-hmm. Paul: because you, everything else is synthetic, you can trust nothing. We are literally probably months away from 90% of social media being generated by ai. AI is both the consumer and the generator of almost everything online Mark: Absolutely. Paul: Goodness knows where we go. You certainly can't trust anything you read. You can't trust anything you see, so authenticity, face-to-face will become, I think a high value item. Yeah. Mark: Yeah. Paul: I think one problem for us as an industry in terms of what the damage might be is that all those people that photograph nameless products or create books, you know, use photography and then compositing for, let's say a novel that's gone, stock libraries that's gone because they're faceless. Simon: Mm-hmm. Paul: there doesn't have to be authentic. A designer can type in half a dozen keywords. Into an AI engine and get what he needs. If he doesn't get what he needs, he does it again. All of those photographers who currently own Kit are gonna look around with what do we do now? And so for those of us who specialize in weddings and portraits and family events, our market stands every chance of being diluted, which has the knock on effect of all of us having to keep an eye on AI to stay ahead of all competitors, which has the next knock on effect, that we're all gonna lean into ai, which begs the question, what happens after Because that's what happened in the Photoshop world. You know, I'm kind of, I mean, genuinely cur, and this will be a running theme on the podcast forever, is kind of prodding it and taking barometer readings as to where are we going? Mark: Yeah. I mean, who's more at threat at the moment from this technology? Is it the photographer or is it the retouch? You know, we do forget that there are retouchers That is their, they're not photographers. Paul: I don't forget. They email me 3, 4, 5 times a day. Mark: a Simon: day, Mark: You know, a highly skilled retouch isn't cheap. They've honed their craft for many years using whatever software product they prefer to use. I think they're the ones at risk now more so than the photographer. And I think we sort of lose sight of that. Looking at it from a photographer's point of view, there is a whole industry behind photography that actually is being affected more so than you guys at the moment. Simon: Mm-hmm. Paul: Yeah, I think there's truth in that, but. It's not really important. Of course, it's really important to all of those people, but this is the digital revolution that we went through as film photographers, and probably what the Daguerreotype generators went through when Fox Tolbert invented the first transfer. Negative. You know, they are, there are always these epochs in our industry and it wipes out entire skillset. You know, I mean, when we went to digital before then, like you, I could dev in a tank. Yeah. You know, and really liked it. I like I see, I suspect I just like the solitude, Mark: the dark, Paul: red light in the dark Mark: yeah. Paul: Nobody will come in. Not now. Go away. Yeah. All that kind of stuff. But of course those skills have gone, has as, have access to the equipment. I think we're there again, this feels like to me a huge transition in the industry and for those who want to keep up, AI is the keeping up whether you like it or not. Mark: Yeah. And if you don't like it, we've seen it, we're in the middle of a massive resurgence in film photography, which is great for the industry, great for the retail industry, great for the film manufacturers, chemical manufacturers, everything. You know, simon, myself, you, you, we, we, our earliest photography, whether we were shooting with flash, natural light, we were film shooters and that planes back. And what digital did, from a camera point of view, is make it easier and more accessible for less skilled people. But it's true. You know, if you shot with a digital camera now that's got a dynamic range of 15 stops, you actually don't even need to have your exposure, that accurate Go and shoot with a slide film that's got dynamic range of less than one stop and see how good you are. It has made it easier. The technology, it will always make it. Easier, but it opens up new doors, it opens up new avenues to skilled people as well as unskilled people. If you want, I'm using the word unskilled again, I'm not being, a blanket phrase, but it's true. You can pick up a digital camera now and get results that same person shooting with a slide film 20 years ago would not get add software to that post-production, everything else. It's an industry that we've seen so many changes in over the 30 odd years that we've been in it, Simon: been Mark: continue Simon: at times. It exciting Mark: The dawn of digital photography to the masses. was amazing. I was working for Olympus at the time when digital really took off and for Olympus it was amazing. They made some amazing products. We did quite well out of it and people started enjoying photography that maybe hadn't enjoyed photography before. You know, people might laugh at, you know, you, you, you're at a wedding, you're shooting a really nice wedding pool and there's always a couple of guests there which have got equipment as good as yours. Better, better than yours. Yeah. Got Simon: jobs and they can afford it. Mark: They've got proper jobs. Their pitches aren't going to be as good as yours. They're the ones laughing at everyone shooting on their phone because they've spent six grand on their new. Camera. But if shooting on a phone gets people into photography and then next year they buy a camera and two years later they upgrade their camera and it gets them into the hobby of photography? That's great for everyone. Hobbyists are as essential, as professional photographers to the industry. In fact, to keep the manufacturers going, probably more so Simon: the hobbyists are a massive part. Even if they go out and spend six or seven or 8,000 pounds on a camera because they think it's gonna make them a better photographer. Who knows in two years time with the AI side, maybe it will. That old saying, Hey Mr, that's a nice camera. I bet it takes great pictures, may become true. We have people on the lighting courses, the workshops we run, the people I train and they're asking me, okay, what sessions are we gonna use? And I'm saying, okay, well we're gonna be a hundred ISO at 125th, F 5.6. Okay, well if I point my camera at the subject, it's telling me, yeah, but you need to put it onto manual. And you see the color drain out their faces. You've got a 6,000 pound camera and you've never taken it off 'P'. Mark: True story. Simon: And we see this all the time. It's like the whole TTL strobe manual flash system. The camera's telling you what it wants to show you, but that maybe is not what you want. There are people out there that will spend a fortune on equipment but actually you could take just as good a picture with a much smaller, cheaper device with an nice bit of glass on the front if you know what you're doing. And that goes back to what Mark was saying about shooting film and slide film and digital today. Paul: I, mean, you know, I don't want this to be an echo chamber, and so what I am really interested in though, is the way that AI will change what flash photography does. I'm curious as to where we are headed in that, specific vertical. How is AI going to help and influence our ability to create great lip photography using flash? Mark: I think, Paul: I love the fact the two guys side and looked at each other. Mark: I, Simon: it's a difficult question to answer. Mark: physical light, Simon: is a difficult question to answer because if you're Mark: talking about the physical delivery of light. Simon: Not gonna change. Mark: Now, The only thing I can even compare it to, if you think about how the light is delivered, is what's the nearest thing? What's gotta change? Modern headlamps on cars, going back to cars again, you know, a modern car are using these LED arrays and they will switch on and switch off different LEDs depending on the conditions in front of them. Anti dazzle, all this sort of stuff. You know, the modern expensive headlamp is an amazing technical piece of kit. It's not just one ball, but it's hundreds in some cases of little arrays. Will that come into flash? I don't know. Will you just be able to put a soft box in front of someone and it will shape the light in the future using a massive array. Right? I dunno it, Simon: there's been many companies tested these arrays, in terms of LED Flash, And I think to be honest, that's probably the nearest it's gonna get to an AI point of view is this LED Flash. Now there's an argument to say, what is flash if I walk into a living room and flick the light on, on off really quickly, is that a flash? Mark: No, that's a folock in Paul: me Mark: turn, big lights off. Paul: Yeah. Mark: So Simon: it, you, you might be able to get these arrays to flush on and off. But LED technology, in terms of how it works, it's quite slow. It's a diode, it takes a while for it to get to its correct brightness and it takes a while for it to turn off. To try and get an LED. To work as a flash. It, it's not an explosion in a gas field tube. It's a a, a lighter emitting diode that is, is coming on and turning off again. Will AI help that? Due to the nature of its design, I don't think it can. Mark: Me and s aren't invented an AI flash anytime soon by the looks of, we're Simon: it's very secret. Mark: We're just putting everyone off Paul, Simon: It's alright. Mark: just so they don't think Simon: Yeah, Mark: Oh, it's gonna be too much hard work and we'll sort it. Paul: It's definitely coming. I don't doubt for a minute that this is all coming because there's no one not looking at anything Simon: that makes perfect sense. Paul: Right now there's an explosion of invention because everybody's trying to find an angle on everything. Simon: Mm-hmm. Paul: The guys I feel the most for are the guys who spent millions, , on these big LED film backdrop walls. Simon: Yep. Mark: So you can Paul: a car onto a flight sim, rack, and then film the whole lot in front of an LED wall. Well, it was great. And there was a market for people filming those backdrops, and now of course that's all AI generated in the LED, but that's only today's technology. Tomorrow's is, you don't need the LED wall. That's here today. VEO3 and Flow already, I mean, I had to play with one the other day for one of our lighting diagrams and it animated the whole thing. Absolute genius. Simon: Mm-hmm. Paul: I still generated the original diagram. Mark: Yeah, Paul: Yeah, that's useful. There's some skill in there still for now, but, you gotta face the music that anything that isn't, I can touch it and prod it. AI's gonna do it. Mark: Absolutely. If you've ever seen the series Mandalorian go and watch the making of the Mandalorian and they are using those big LED walls, that is their backdrop. Yeah. And it's amazing how fast they shift from, you know, they can, they don't need to build a set. Yeah. They shift from scene to scene. Paul: Well, aI is now building the scenes. But tomorrow they won't need the LED wall. 'cause AI will put it in behind the actors. Mark: Yeah. Say after Paul: that you won't need the actors because they're being forced to sign away the rights so that AI can be used. And even those that are standing their ground and saying no, well, the actors saying Yes. Are the ones being hired. You know, in the end, AI is gonna touch all of it. And so I mean, it's things like, imagine walking into a studio. Let's ignore the LED thing for a minute, by the way, that's a temporary argument, Simon: I know you're talking about. Paul: about today's, Simon: You're about the. Mark: days Paul: LEDs, Simon: we're in, We're in very, very interesting times and. I'm excited for the future. I'm excited for the new generation of photographers that are coming in to see how they work with what happens. We've gone from fully analog to me selling IMACON drum scanners that were digitizing negatives and all the five four sheet almost a shoot of properties for an estate agent were all digitized on an hassle blood scanner. And then the digital camera comes out and you start using it. It was a Kodak camera, I think the first SLRI used, Paul: Yeah. Simon: and you get the results back and you think, oh my God, it looks like it's come out of a practica MTL five B. Mark: But Simon: then suddenly the technology just changes and changes and changes and suddenly it's running away with itself and where we are today. I mean, I, I didn't like digital to start with. It was too. It was too digital. It was too sharp. It didn't have the feel of film, but do you know what? We get used to it and the files that my digital mirrorless camera provide now and my Fuji GFX medium format are absolutely stunning. But the first thing I do is turn the sharpness down because they are generally over sharp. For a lovely, beautifully lit portrait or whatever that anybody takes, it just needs knocking back a bit. We were speaking about this earlier, I did some comparison edits from what I'd done manually in Photoshop to the Evoto. Do you know what the pre-selected edits are? Great. If you not the slider back from 10 to about six, you're there or thereabouts? More is not always good. Mark: I think when it comes to imagery in our daily lives, the one thing that drives what we expect to see is TV and most people's TVs, everything's turned up to a hundred. The color, the contrast, that was a bit of a shock originally from the film to digital, crossover. Everything went from being relatively natural to way over the top Just getting back to AI and how it's gonna affect people like you and people that we work with day to day. I don't think we should be worried about that. We should be worried about the images we see on the news, not what we're seeing, hanging on people's walls and how they're gonna be affected by ai. That generally does affect everyone's daily life. Paul: Yeah, Mark: Yeah. But what Paul: people now ask me, for instance, I've photographed a couple head shots yesterday, and the one person had not ironed her blouse. And her first question was, can we sort that out in post? So this is the knock on effect people are becoming aware of what's possible. What's that? Nothing. Know, and the, the smooth clothing button in Evoto will get me quite a long way down that road and saves somebody picking up an eye and randomly, it's not me, it's now actually more work for me 'cause I shouldn't have to do it. But, you know, this is my point about the knock on effect. Our worlds are different. So I didn't really intend this to be just a great sort of circular conversation about AI cars and, future technology. It was more, I dunno, we ended up down there anyway. Simon: We went down a rabbit hole. Mark: A Paul: rabbit hole. Yeah Mark: was quite an interesting one. Simon: And I'm sorry if you've wasted your entire journey to work and we Paul: Yeah. Simon: Alright. It wasn't intended to be like that. Paul: I think it's a debate that we need to be having and there needs to be more discussion about it. Certainly for anybody that has a voice in the industry and people are listening to it because right now it might be a toddler of a technology, but it's growing faster than people realize. There is now a point in the written word online where AI is generating more than real people are generating, and AI is learning that. So AI is reading its own output. That's now beginning to happen in imagery and film and music. Simon: Well, even in Google results, you type in anything to a Google search bar. When it comes back to the results, the first section at the top is the AI generated version. And you know what, it's generally Paul: Yep. Simon: good and Paul: turn off all the rest of it now. So it's only ai. Simon: Not quite brave enough for that yet. No, not me. Mark: In terms Paul: of SEO for instance, you now need to tune it for large language models. You need to be giving. Google the LLM information you want it to learn so that you become part of that section on a website. And it, you know, this is where we are and it's happening at such a speed, every day I am learning something new about something else that's arriving. And I think TV and film is probably slightly ahead of the photography industry Mark: Yeah. Paul: The pressures on the costs are so big, Simon: Yes. Paul: Whereas the cost differential, I'm predicting our costs will actually go up, not down. Whereas in TV and film, the cost will come down dramatically. Mark: Absolutely. Simon: They are a horrifically high level anyway. That's Paul: I'm not disputing that, but I watched a demo of some new stuff online recently and they had a talking head and they literally typed in relight that with a kiss light here, hairlight there, Rembrandt variation on the front. And they did it off a flat picture and they can move the lights around as if you are moving lights. Yes. And that's there today. So that's coming our way too. And I still think the people who understand how to see light will have an advantage because you'll know when you've typed these words in that you've got it about right. It doesn't change the fact that it's going to be increasingly synthetic. The moment in the middle of it is real. We may well be asked to relight things, re clothe things that's already happening. Simon: Yeah. Paul: We get, can you just fill in my hairline? That's a fairly common one. Just removing a mole. Or removing two inches round a waist. This, we've been doing that forever. Simon: Mm-hmm. Paul: And so now it'll be done with keyword generation rather than, photoshop necessarily. Simon: I think you'll always have the people that embrace this, we can't ignore it as you rightly say. It's not going away. It's gonna get bigger, it's gonna feature more in our lives. I think there's gonna be three sets of people. It's gonna be the people like us generally on a daily basis. We're photographers or we're artists. We enjoy what we do. I enjoy correctly lighting somebody with the correct modifier properties to match light quality to get the best look and feel and the ambience of that image. And I enjoy the process of putting that together and then seeing the end result afterwards. I suppose that makes me an artist in, in, in loose terms. I think, you know, as, as, as a photographer, we are artists. You've then got another generation that are finding shortcuts. They're doing some of the job with their camera. They're making their image from an AI point of view. Does that make up an artist? I suppose it still does because they're creating their own art, but they have no interest 'cause they have no enjoyment in making that picture as good as it can be before you even hit the shutter. And then I think you've got other people, and us to an extent where you do what you need to do, you enjoy the process, you look at the images, and then you just finely tune it with a bit of AI or Photoshop retouching so I think there are different sets of people that will use AI to their advantage or completely ignore it. Mark: Yeah. I think you're right. And I think it comes down, I'm going to use another analogy here, you, you know, let's say you enjoy cooking. If you enjoy cooking, you're creating something. What's the alternative? You get a microwave meal. Well, Paul Simon: and Sarah do. Mark: No. Paul: Sarah does. Simon: We can't afford waitress. Mark: You might spend months creating your perfect risotto. You've got it right. You love it. Everyone else loves it. You share it around all your friends. Brilliant. Or you go to Waitrose, you buy one, put it three minutes in the microwave and it's done. That's yer AI I Imagery, isn't it? It's a microwave meal. Paul: There's a lot of microwave meals out there. And not that many people cook their own stuff and certainly not as many as used to. And there's a lesson. Simon: Is, Mark: but also, Simon: things have become easier Mark: there Simon: you go. Mark: I think what we also forget in the photographic industry and take the industry as a whole, and this is something I've experienced in the, in the working for manufacturers in that photography itself is, is a, is a huge hobby. There's lots of hobbyist photographers, but there's actually more people that do photography as part of another hobby, birdwatching, aviation, all that sort of thing. Anything, you know, the photography isn't the hobby, it's the birds that are the hobby, but they take photographs of, it's the planes that are the hobby, but they take photographs. They're the ones that actually keep the industry going and then they expand into other industries. They come on one of our workshops. You know, that's something that we're still and Simon still Absolutely. And yourself, educating photographers to do it right, to practice using the gear the right way, but the theory of it and getting it right. If anything that brings more people into wanting to learn to cook better, Paul: you Mark: have more chefs rather than people using microwave meals. Education's just so important. And when it comes to lighting, I wasn't competent in using flash. I'm still not, but having sat through Simon's course and other people's courses now for hundreds of times, I can light a scene sometimes, people are still gonna be hungry for education. I think some wills, some won't. If you wanna go and get that microwave risotto go and microwave u risotto. But there's always gonna be people that wanna learn how to do it properly, wanna learn from scratch, wanna learn the art of it. Creators and in a creative industry, we've got to embrace those people and bring more people into it and ensure there's more people on that journey of learning and upskilling and trying to do it properly. Um, and yes, if they use whatever technology at whatever stage in their journey, if they're getting enjoyment from it, what's it matter? Paul: Excellent. Mark: What a fine Paul: concluding statement. If they got enjoyment outta it. Yeah. Whatever. Excellent. Thank you, Mark, for your summing up. Simon: In conclusion, Paul: did that just come out your nose? What on earth. Mark: What Paul: what you can't see, dear Listener is the fact that Mark just spat his water everywhere, laughing at Si. It's been an interesting podcast. Anyway, I'm gonna drag this back onto topic for fear of it dissolving into three blokes having a pint. Mark: I think we should go for one. Simon: I think, Paul: I think we should know as well. Having said that with this conversation, maybe not. I was gonna ask you a little bit about, 'cause we've talked about strobes and the beauty of strobes, but of course Elinchrom still is more than that, and you've just launched a new LED light, so I know you like Strobe Simon. Now talk about the continuous light that also Elinchrom is producing. Simon: We have launched the Elinchrom LED 100 C. Those familiar with our Elinchrom One and Three OCF camera Flash system. It's basically a smaller unit, but still uses the OCF adapter. Elinchrom have put a lot of time into this. They've been looking at LED technology for many years, and I've been to the factory in Switzerland and seen different LED arrays being tested. The problem we had with LEDs is every single LED was different and put out a different color temperature. We're now manufacturing LEDs in batches, where they can all be matched. They all come from the same serial number batch. And the different colors of LED as well, 15 years ago, blue LEDs weren't even possible. You couldn't make a blue LED every other color, but not blue for some unknown reason. They've got the colors right now, they've got full RGB spectrum, which is perfectly accurate a 95 or 97 CRI index light. It's a true hundred watts, of light as well. From tosin through to past daylight and fully controllable like the CRO flash system in very accurate nth degrees. The LED array in the front of the, the LEDA hundred is one of the first shapeable, fully shapeable, LED arrays that I've come across and I've looked at lots. By shapeable, I mean you put it into a soft box, of any size and it's not gonna give you a hotspot in the middle, or it's not gonna light the first 12 inches of the middle of the soft box and leave the rest dark. I remember when we got the first LD and Mark got it before me And he said, I've put it onto a 70 centimeter soft box. And he said, I've taken a picture to the front. Look at this. And it was perfectly even from edge to edge. When I got it, I stuck it onto a 1 3 5 centimeter soft box and did the same and was absolutely blown away by how even it was from edge to edge. When I got my light meter out, if you remember what one of those is, uh, it, uh, it gave me a third of a stop different from the center to the outside edge. Now for an LED, that's brilliant. I mean, that's decent for a flash, but for an LED it's generally unheard of. So you can make the LED as big as you like. It's got all the special effects that some of the cheaper Chinese ones have got because people use that kind of thing. Apparently I have no idea what for. But it sits on its own in a market where there are very cheap and cheerful LEDs, that kind of do a job. And very expensive high-end LEDs that do a completely different job for the photographer that's gone hybrid and does a bit of shooting, but does a bit of video work. So, going into a solicitor's or an accountant's office where they want head shots, but also want a bit of talking head video for the MD or the CEO explaining about his company on the website. It's perfect. You can up the ISO and use the modeling lamp in generally the threes, the fives, the ones that we've got, the LEDs are brilliant. But actually the LED 100 will give you all your modifier that you've taken with you, you can use those. It's very small and light, with its own built-in battery and it will give you a very nice low iso. Talking head interview with a lovely big light source. And I've proved the point of how well it works and how nice it is at the price point it sits in. But it is our first journey into it. There will be others come in and there'll be an app control for it. And I think from an LED point of view, you're gonna say, I would say this, but actually it's one of the nicer ones I've used. And when you get yours, you can tell people exactly the same. Paul: Trust me, I will. Simon: Yes. Mark: I think Paul: very excited about it. Mark: I think the beauty of it as well is it's got an inbuilt battery. It'll give you up to 45 minutes on a full charge. You can plug it in and run it off the mains directly through the USB socket as well. But it means it's a truly portable light source. 45 minutes at a hundred watt and it's rated at a hundred watt actual light output. It's seems far in excess of that. When you actually, Simon: we had a photographer the other day who used it and he's used to using sort of 3, 2 50, 300 watt LEDs and he said put them side by side at full power. They were virtually comparable. Paul: That is certainly true, or in my case by lots. Simon: I seem to be surrounded Paul: by Elinchrom kit, Which is all good. So for anybody who's interested in buying one of these things, where'd you get them? How much are they? Simon: The LED itself, the singlehead unit is 499 inc VAT. If you want one with a charger, which sounds ridiculous, but there's always people who say, well, I don't want the charger. You can have one with a charger for 50 quid extra. So 549. The twin kit is just less than a thousand quid with chargers. And it comes in a very nice portable carry bag to, to carry them around in. Um, and, uh, yeah, available from all good photographic retailers, and, Ellen crom.co uk. Paul: Very good. So just to remind you beautiful people listening to this podcast, we only ever feature people and products, at least like this one where I've said, put a sales pitch in because I use it. It's only ever been about what we use here at the studio. I hate the idea of just being a renta-voice. You it. Mark: bought it. Paul: Yeah. That's true. You guys sold it to me. Mark: Yeah, Simon: if I gave you anything you'd tell everyone it was great. So if you buy it, no, I've bought Paul: Yeah. And then became an ambassador for you. As with everything here, I put my money where my mouth is, we will use it. We do use it. I'm really interested in the little LED light because I could have done with that the other night. It would've been perfect for a very particular need. So yes, I can highly recommend Elinchrom Fives and Threes if you're on a different system. The Rotalux, system of modifier is the best on the planet. Quick to set up, quick to take down. More importantly, the light that comes off them is just beautiful, whether it's a Godox, whether it's on a ProPhoto, which it was for me, or whether if you've really got your common sense about you on the front of an Elinchrom. And on that happy note and back to where we started, which is about lighting, I'm gonna say thanks to the guys. They came to the studio to fix a problem but it's always lovely to have them as guests here. Thank you, mark. Thank you Simon. Most importantly, you Elinchrom for creating Kit is just an absolute joy to use. If you've enjoyed the podcast, please head over to all your other episodes. Please subscribe and whatever is your podcast, play of choice, whether it's iTunes, Spotify, YouTube, or a other. After you head, if you head across to masteringportraitphotography.com the spiritual home of this, particular, podcast, I will put in the show notes all the little bits of detail and where to get these things. I'll get some links off the guys as to where to look for the kit. Thank you both. I dunno when I'll be seeing you again. I suspect it will be the Convention in January if I know the way these things go. Simon: We're not gonna get invited back, are we? Mark: Probably not. Enough. Paul: And I'm gonna get a mop and clean up that water. You've just sprayed all over the floor. What is going on? Simon: wish we'd video. That was a funny sun Mark: I just didn't expect it and never usually that sort of funny and quick, Simon: It's the funniest thing I've ever seen. Paul: On that happy note, whatever else is going on in your lives, be kind to yourself. Take care.

DataTalks.Club
Building reliable AI products in the era of Gen AI and Agents - Ranjitha Kulkarni

DataTalks.Club

Play Episode Listen Later Oct 10, 2025 59:44


In this episode, we talked with Ranjitha Kulkarni, a machine learning engineer with a rich career spanning Microsoft, Dropbox, and now NeuBird AI. Ranjitha shares her journey into ML and NLP, her work building recommendation systems, early AI agents, and cutting-edge LLM-powered products. She offers insights into designing reliable AI systems in the new era of generative AI and agents, and how context engineering and dynamic planning shape the future of AI products.TIMECODES00:00 Career journey and early curiosity04:25 Speech recognition at Microsoft05:52 Recommendation systems and early agents at Dropbox07:44 Joining NewBird AI12:01 Defining agents and LLM orchestration16:11 Agent planning strategies18:23 Agent implementation approaches22:50 Context engineering essentials30:27 RAG evolution in agent systems37:39 RAG vs agent use cases40:30 Dynamic planning in AI assistants43:00 AI productivity tools at Dropbox46:00 Evaluating AI agents53:20 Reliable tool usage challenges58:17 Future of agents in engineering Connect with Ranjitha- Linkedin - https://www.linkedin.com/in/ranjitha-gurunath-kulkarniConnect with DataTalks.Club:- Join the community - https://datatalks.club/slack.html- Subscribe to our Google calendar to have all our events in your calendar - https://calendar.google.com/calendar/r?cid=ZjhxaWRqbnEwamhzY3A4ODA5azFlZ2hzNjBAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ- Check other upcoming events - https://lu.ma/dtc-events- GitHub: https://github.com/DataTalksClub- LinkedIn - https://www.linkedin.com/company/datatalks-club/ - Twitter - https://twitter.com/DataTalksClub - Website - https://datatalks.club/

The Next 100 Days Podcast
#496 - Ann McNeill - Think and Grow Rich

The Next 100 Days Podcast

Play Episode Listen Later Oct 10, 2025 50:46


Ann shares how reading the book Think and Grow Rich by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. Her credentials are long and impressive. Above all, she has an abiding personal commitment to serve.Summary of the PodcastIntroductionsThe meeting begins with casual introductions and small talk between the three participants - Graham, Kevin, and Ann. They discuss Ann's background, her impressive construction career, and her work in personal development coaching.Ann's journey and the power of goal-settingAnn shares how reading the book "Think and Grow Rich" by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. She explains her approach of helping clients get clear on their financial goals, create a plan of action, and hold themselves accountable through mastermind groups.The 100-day mindset and continuous improvementThe group discusses the "Next 100 Days" concept that Kevin and Graham use, focusing on setting achievable short-term goals rather than just long-term visions. Ann emphasizes the importance of an ongoing journey of growth and improvement, rather than just aiming for a final destination.Retirement, purpose, and leaving a lasting legacyThe group explores Ann's perspective on retirement, which for her means having the freedom to do what she wants, when she wants. She shares her vision of continuing to serve and impact lives well into her 90s, guided by a strong sense of purpose and mission.Ann's mission to support Black women in constructionAnn shares her passion for creating opportunities and representation for Black women in the male-dominated construction industry. She discusses founding the National Association for Black Women in Construction to provide a supportive community and open doors for the next generation.Recap and final thoughtsKevin and Graham reflect on the key insights from the conversation, emphasizing the importance of having a clear dream or vision, and challenging listeners to identify their own dreams. They express admiration for Ann's work and the positive impact she is making.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 628: What's the best LLM for your team? 7 Steps to evaluate and create ROI for AI

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Oct 9, 2025 39:53


AWS for Software Companies Podcast
Ep156: LLM Migrations to One Cloud: Coveo's Strategic Move to Amazon Bedrock

AWS for Software Companies Podcast

Play Episode Listen Later Oct 9, 2025 24:57


Learn how Coveo automated LLM migration like a "mind transplant," building frameworks to optimize prompts and maintain quality across model changes.Topics Include:AWS and Coveo discuss their Gen-AI innovation using Amazon Bedrock and Nova.Coveo faced multi-cloud complexity, data residency requirements, and rising AI costs.Coveo indexes enterprise content across hundreds of sources while maintaining security permissions.The platform powers search, generative answers, and AI agents across commerce and support.CRGA is Coveo's fully managed RAG solution deployed in days, not months.Customers see 20-30% case reduction; SAP Concur saves €8 million annually.Original architecture used GPT on Azure; migration targeted Nova Lite on Bedrock.Infrastructure setup involved guardrails and load testing for 70 billion monthly tokens.Migrating LLMs is like a "mind transplant"—prompts must be completely re-optimized.Coveo built automated evaluation framework testing 20+ behaviors with each system change.Nova Lite improved answer accuracy, reduced hallucinations, and matched GPT-4o Mini performance.Migration simplified governance, enabled regional compliance, reduced latency, and lowered costs.Participants:Sebastien Paquet – Vice President, AI Strategy, CoveoYanick Houngbedji – Solutions Architect Canada ISV, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Telecom Reseller
MiaRec Uses AI to Transform CX, QA, and Revenue Intelligence, Podcast

Telecom Reseller

Play Episode Listen Later Oct 9, 2025


At WebexOne, John Ortiz, Technology Sales Manager at MiaRec, joined Doug Green, Publisher of Technology Reseller News, to discuss how MiaRec is using AI to reshape the way businesses analyze and improve their customer interactions. MiaRec's platform leverages large language model (LLM) technology to deliver insights across three key use cases: Automated QA: Using AI to review and score 100% of customer interactions, ensuring that agents meet performance and compliance standards while eliminating the limitations of manual quality assurance. CX Intelligence: Automatically generating metrics such as customer satisfaction (CSAT), net promoter score (NPS), effort scores, and churn risk, giving companies a real-time understanding of customer sentiment and retention trends. Revenue Intelligence: Tracking sales opportunities and performance metrics across calls — including upsell and cross-sell effectiveness, objection handling, and missed revenue potential — to help managers identify top performers and training needs. Ortiz emphasized that the platform's customizable LLM framework allows businesses to extract any metric they need, regardless of industry or use case. “Every customer we get has different goals,” Ortiz said. “Having the flexibility to extract custom insights is absolutely key.” MiaRec integrates seamlessly with leading communication platforms such as Webex Calling, Webex Contact Center, RingCentral, NICE, Five9, and Twilio, while remaining platform-agnostic for clients with mixed environments. To learn more, visit www.miarec.com.

Scrum Master Toolbox Podcast
Pachinko Coding—What They Don't Tell You About Building Apps with Large Language Models | Alan Cyment

Scrum Master Toolbox Podcast

Play Episode Listen Later Oct 8, 2025 46:17


AI Assisted Coding: Pachinko Coding—What They Don't Tell You About Building Apps with Large Language Models, With Alan Cyment In this BONUS episode, we dive deep into the real-world experience of coding with AI. Our guest, Alan Cyment, brings honest perspectives from the trenches—sharing both the frustrations and breakthroughs of using AI tools for software development. From "Pachinko coding" addiction loops to "Mecha coding" breakthroughs, Alan explores what actually works when building software with large language models. From Thermomix Dreams to Pachinko Reality "I bought into the Thermomix coding promise—describe the whole website and it would spit out the finished product. It was a complete disaster." Alan started his AI coding journey with high expectations, believing he could simply describe a complete application and receive production-ready code. The reality was far different. What he discovered instead was an addictive cycle he calls "Pachinko coding" (Pachinko, aka Slot Machines in Japan)—repeatedly feeding error messages back to the AI, hoping each iteration would finally work, while burning through tokens and time. The AI's constant reassurances that "this time I fixed it" created a gambling-like feedback loop that left him frustrated and out of pocket, sometimes spending over $20 in API credits in a single day. The Drunken PhD with Amnesia "It felt like working with a drunken PhD with amnesia—so wise and so stupid at the same time." Alan describes the maddening experience of anthropomorphizing AI tools that seem brilliant one moment and completely lost the next. The key breakthrough came when he stopped treating the AI as a person and started seeing it as a function that performs extrapolations—sometimes accurate, sometimes wildly wrong. This mental shift helped him manage expectations and avoid the "rage coding" that came from believing the AI should understand context and maintain consistency like a human collaborator. Making AI Coding Actually Work "I learned to ask for options explicitly before any coding happens. Give me at least three options and tell me the pros and cons." Through trial and error, Alan developed practical strategies that transformed AI from a frustrating Pachinko machine into a useful tool: Ask for options first: Always request multiple approaches with pros and cons before any code is generated Use clover emoji convention: Implement a consistent marker at the start of all AI responses to track context Small steps and YAGNI principles: Request tiny, incremental changes rather than large refactoring Continuous integration: Demand the AI run tests and checks after every single change Explicit refactoring requests: Regularly ask for simplification and readability improvements Take two steps back: When stuck in a loop, explicitly tell the AI to simplify and start fresh Choose the right tech stack: Use technologies with abundant training data (like Svelte over React Native in Alan's experience) The Mecha Coding Breakthrough "When it worked, I felt like I was inside a Lego Mecha robot—the machine gave me superpowers, but I was still the one in control." Alan successfully developed a birthday reminder app in Swift in just one day, despite never having learned Swift. He made architectural decisions and guided the development without understanding the syntax details. This experience convinced him that AI represents a genuine new level of abstraction in programming—similar to the jump from assembly language to high-level languages, or from procedural to object-oriented programming. You can now think in English about what you want, while the AI handles the accidental complexity of syntax and boilerplate. The Cost Reality Check "People writing about vibe coding act like it's free. But many people are going to pay way more than they would have paid a developer and end up with empty hands." Alan provides a sobering cost analysis based on his experience. Using DeepSeek through Aider, he typically spends under $1 per day. But when experimenting with premium models like Claude Sonnet 3.5, he burned through $5 in just minutes. The benchmark comparisons are revealing: DeepSeek costs $4 for a test suite, DeepSeek R1 plus Sonnet costs $16, while Open AI's O1 costs $190. For non-developers trying to build complete applications through pure "vibe coding," the costs can quickly exceed what hiring a developer would cost—with far worse results. When Thermomix Actually Works "For small, single-purpose scripts that I'm not interested in learning about and won't expand later, the Thermomix experience was real." Despite the challenges, Alan found specific use cases where AI truly delivers on the "just describe it and it works" promise. Processing Zoom attendance logs, creating lookup tables for video effects, and other single-file scripts worked remarkably well. The pattern: clearly defined context, no need for ongoing maintenance, and simple enough to verify the output without deep code inspection. For these thermomix moments, AI proved genuinely transformative. The Pachinko Trap and Tech Stack Matters "It became way more stable when I switched to Svelte from React Native and Flutter, even following the same prompting practices. The AI is just more proficient in certain tech stacks." Alan discovered that some frameworks and languages work dramatically better with AI than others, likely due to the amount of training data available. His e-learning platform attempts with React Native and Flutter kept breaking, but switching to Svelte with web-based deployment became far more stable. This suggests a crucial strategy: choose mainstream, well-documented technologies when planning AI-assisted projects. From Coding to Living with AI Alan has completely stopped using traditional search engines, relying instead on LLMs for everything from finding technical documentation to getting recommendations for books based on his interests. While he acknowledges the risk of hallucinations, he finds the semantic understanding capabilities too valuable to ignore. He's even used image analysis to troubleshoot his father's cable TV problems and figure out hotel air conditioning controls. The Agile Validation "My only fear is confirmation bias—but the conclusion I see other experienced developers reaching is that the only way to make LLMs work is by making them use agility. So look at who's dead now." Alan notes the irony that the AI coding tools that actually work all require traditional software engineering best practices: small iterations, test-driven development, continuous integration, and explicit refactoring. The promise of "just describe what you want" falls apart without these disciplines. Rather than replacing software engineering principles, AI tools seem to validate their importance. About Alan Cyment Alan Cyment is a consultant, trainer, and facilitator based in Buenos Aires, specializing in organizational fluency, agile leadership, and software development culture change. A Certified Scrum Trainer with deep experience across Latin America and Europe, he blends agile coaching with theatre-based learning to help leaders and teams transform. You can link with Alan Cyment on LinkedIn.

Software Engineering Radio - The Podcast for Professional Software Developers
SE Radio 689: Amey Desai on the Model Context Protocol

Software Engineering Radio - The Podcast for Professional Software Developers

Play Episode Listen Later Oct 8, 2025 58:36


Amey Desai, the Chief Technology Officer at Nexla, speaks with host Sriram Panyam about the Model Context Protocol (MCP) and its role in enabling agentic AI systems. The conversation begins with the fundamental challenge that led to MCP's creation: the proliferation of "spaghetti code" and custom integrations as developers tried to connect LLMs to various data sources and APIs. Before MCP, engineers were writing extensive scaffolding code using frameworks such as LangChain and Haystack, spending more time on integration challenges than solving actual business problems. Desai illustrates this with concrete examples, such as building GitHub analytics to track engineering team performance. Previously, this required custom code for multiple API calls, error handling, and orchestration. With MCP, these operations can be defined as simple tool calls, allowing the LLM to handle sequencing and error management in a structured, reasonable manner. The episode explores emerging patterns in MCP development, including auction bidding patterns for multi-agent coordination and orchestration strategies. Desai shares detailed examples from Nexla's work, including a PDF processing system that intelligently routes documents to appropriate tools based on content type, and a data labeling system that coordinates multiple specialized agents. The conversation also touches on Google's competing A2A (Agent-to-Agent) protocol, which Desai positions as solving horizontal agent coordination versus MCP's vertical tool integration approach. He expresses skepticism about A2A's reliability in production environments, comparing it to peer-to-peer systems where failure rates compound across distributed components. Desai concludes with practical advice for enterprises and engineers, emphasizing the importance of embracing AI experimentation while focusing on governance and security rather than getting paralyzed by concerns about hallucination. He recommends starting with simple, high-value use cases like automated deployment pipelines and gradually building expertise with MCP-based solutions. Brought to you by IEEE Computer Society and IEEE Software magazine.

The Cloudcast
Using AI Reasoning to Prevent AI Scams

The Cloudcast

Play Episode Listen Later Oct 8, 2025 34:00


Alan Lefort, CEO and Co-Founder, StrongestLayer, discusses how LLM-powered reasoning is transforming phishing security from reactive pattern-matching to predictive threat detection, and why traditional rule-based systems can no longer defend against sophisticated AI-generated phishing attacks.SHOW: 965SHOW TRANSCRIPT: The Cloudcast #965 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:WebsiteStrongestLayer ResearchTopic 1 - Welcome to the show Alan. Tell us about your background and your involvement in Cybersecuity.Topic 2 - Let's start with the core challenge. You've said that "if only AI can defend against weaponized AI" - what specific gap in traditional email security did you identify that led to this philosophy? How are AI-powered phishing attacks fundamentally different from what we've seen before?Topic 3 - How does this attack vector demonstrate the limitations of rule-based security systems, and why can't traditional pattern matching keep up?Topic 4 - Let's break down your TRACE (Threat Reasoning and AI Correlation Engine) architecture. You've described it as "LLM-as-master" rather than "LLM-as-add-on." What does this fundamental architectural difference mean for threat detection, and how does it help?Topic 5 - You discuss "pre-campaign detection," which involves identifying potential phishing campaigns weeks before emails are sent. This sounds like moving from reactive to predictive security. How does your system correlate technical intelligence with business context to achieve this early warning capability?Topic 6 - From an implementation standpoint, how do organizations integrate LLM-powered reasoning into their existing security stacks? What's the deployment model, and how do you handle the challenge of reasoning about business context without exposing sensitive organizational data?Topic 7 - If someone out there is interested and wants to get started, what is the best place to start?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Cables2Clouds
Monthly News Update: $1 Trillion Later, Can It Run Doom?

Cables2Clouds

Play Episode Listen Later Oct 8, 2025 29:04 Transcription Available


Send us a textWe weigh efficiency against hype as Huawei's open-source quantization aims to shrink LLM costs while AI spending sprints toward $1.5T. From Oracle's blue-sky risk to Cisco's SNMP flaws, Equinix and Alkira's AI networking moves, and a leap into quantum networking, we look for what's real and what's next.• Huawei's SINQ quantization for smaller, cheaper LLM deployments• AI spend approaching $1.5T amid capacity and power constraints• Oracle downside risk and the velocity of money in AI deals• Cisco IOS XE SNMP vulnerabilities and urgent patching guidance• Equinix Fabric Intelligence and AI Solutions Lab for AI interconnects• Alkira MCP and NIA for AI-driven multi-cloud network operations• Cisco's quantum networking prototypes and entanglement chip• Quantum error correction, room‑temperature operation, and security signalsPurchase Chris and Tim's new book on AWS Cloud Networking: https://www.amazon.com/Certified-Advanced-Networking-Certification-certification/dp/1835080839/ Check out the Monthly Cloud Networking Newshttps://docs.google.com/document/d/1fkBWCGwXDUX9OfZ9_MvSVup8tJJzJeqrauaE6VPT2b0/Visit our website and subscribe: https://www.cables2clouds.com/Follow us on BlueSky: https://bsky.app/profile/cables2clouds.comFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatj

Data Science at Home
When AI Hears Thunder But Misses the Fear (Ep. 291)

Data Science at Home

Play Episode Listen Later Oct 8, 2025 46:37


Sanjoy Chowdhury reveals AI's hidden weakness: while systems can see objects and hear sounds perfectly, they can't reason across senses like humans do. His research at University of Maryland College Park, including the Meerkat model and AVTrustBench, exposes why AI recognizes worried faces and thunder separately but fails to connect them—and what this means for self-driving cars and medical AI.   Sponsors This episode is proudly sponsored by Amethix Technologies. At the intersection of ethics and engineering, Amethix creates AI systems that don't just function—they adapt, learn, and serve. With a focus on dual-use innovation, Amethix is shaping a future where intelligent machines extend human capability, not replace it. Discover more at https://amethix.com   This episode is brought to you by Intrepid AI. From drones to satellites, Intrepid AI gives engineers and defense innovators the tools to prototype, simulate, and deploy autonomous systems with confidence. Whether it's in the sky, on the ground, or in orbit—if it's intelligent and mobile, Intrepid helps you build it. Learn more at intrepid.ai   Resources: The first audio-visual LLM with fine-grained understanding: Meerkat: Audio-Visual Large Language Model for Grounding in Space and Time (Accepted at ECCV 2024) Benchmark for evaluating the robustness to adversarial attacks, compositional reasoning: AVTrustBench: Assessing and Enhancing Reliability and Robustness in Audio-Visual LLMs (Accepted at ICCV 2025) First audio-visual reasoning evaluation benchmark and test time reasoning distillation pipeline AURELIA: Test-time Reasoning Distillation in Audio-Visual LLMs Accepted at ICCV 2025 For a detailed list of Sanjoy's work, please visit his webpage: https://schowdhury671.github.io/

Revenue Makers
The CMOs Guide to AI Search

Revenue Makers

Play Episode Listen Later Oct 8, 2025 30:15


Half of today's B2B buyers are now starting their journey inside an LLM instead of Google.In this episode, Sydney Sloan, Chief Marketing Officer at G2, joins Adam Kaiser to unpack how AI is reshaping the buying process and what that means for marketers. She shares insights from G2's latest buyer behavior study, including the rapid rise in LLM adoption, and explains how the shift from SEO to what she calls “answer engine optimization” is changing where and how brands show up.Sydney also breaks down how G2 is adapting its content and review strategies to meet this new reality, why integrating review generation into the product experience is a winning formula, and what leaders can do to keep pace in an AI-first world. From redefining KPIs to rethinking website design, she highlights the competitive advantage of acting early and building trust where buyers now start their search.In this conversation, you'll learn:Why 50% of buyers are starting their search with LLMs instead of GoogleWhy review strategies and user-generated content are critical in the “answer economy”How marketers can adapt content, KPIs, and websites for an AI-first buying journeyHow AI-driven buyer behavior is shortening sales cycles and shrinking vendor shortlistsJump into the conversation: (00:00) Introducing Sydney Sloan (03:09) Buyer behavior shift from Google to LLMs (06:50) Decline of SEO and rise of answer engine optimization (09:34) Building content strategy around jobs to be done (14:46) New review strategies including AI voice reviews (20:58) How leaders can adapt go-to-market strategies in an AI-first world (27:52) Fun career stories

Paul's Security Weekly
Finding Large Bounties with Large Language Models - Nico Waisman - ASW #351

Paul's Security Weekly

Play Episode Listen Later Oct 7, 2025 53:52


Software has forever had flaws and humans have forever been finding and fixing them. With LLMs generating code, appsec has also been trying to determine how well LLMs can find flaws. Nico Waisman talks about XBOW's LLM-based pentesting, how it climbed a bug bounty leaderboard, how it uses feedback loops for better pentests, and how they handle (and even welcome!) hallucinations. In the news, using LLMs to find flaws, directory traversal in an MCP, another resource for learning cloud and AI security, spreadsheets and appsec, and more! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-351

Podlodka Podcast
Podlodka #445 – Векторные базы

Podlodka Podcast

Play Episode Listen Later Oct 7, 2025 79:18


В этом выпуске разбираемся, что такое векторные базы данных – зачем они понадобились, если есть SQL и текстовый поиск, как устроены под капотом и в чём их ключевое отличие от привычных подходов. Объясняем простыми словами: как данные превращаются в векторы, как по ним происходит быстрый поиск и почему это вообще работает. В гостях Андрей Васнецов – основатель Qdrant. Вместе обсуждаем, откуда пошёл хайп, что изменилось с приходом LLM, как на практике применяются векторные базы (не только в RAG), какие есть популярные движки и встроенные решения в Postgres и ClickHouse, а также с какими подводными камнями, ограничениями и компромиссами сталкиваются команды при работе. Партнёр команды Podlodka — наши давние друзья @AvitoTech. Это команда с крутыми процессами, культурой здравого смысла и эксперимента. Узнать про их технологии, подходы и прокачку компетенций в командах можно по ссылкам: Статья “Как DS-инженеры совершенствуют автогенерацию описаний и пополняют индекс объявлений Авито” https://clc.to/G1TJ5g Статья “Как аналитики Авито с помощью ML помогают людям выбирать хорошие авто с пробегом” https://clc.to/TMFC5A Реклама. ООО "Авито Тех”, ИНН 9710089440, erid:2SDnjdPnvxw Также ждем вас, ваши лайки, репосты и комменты в мессенджерах и соцсетях!
 Telegram-чат: https://t.me/podlodka Telegram-канал: https://t.me/podlodkanews Страница в Facebook: www.facebook.com/podlodkacast/ Twitter-аккаунт: https://twitter.com/PodcastPodlodka Ведущие в выпуске: Андрей Смирнов, Егор Толстой Полезные ссылки: Интервью Осетинской https://youtu.be/_GwPpxtMcNs Андрей в подкасте TeamleadTalks https://youtu.be/agYxjnc8mdU Главная разработка Андрея https://github.com/qdrant

The AI Fundamentalists
Metaphysics and modern AI: What is thinking? - Series Intro

The AI Fundamentalists

Play Episode Listen Later Oct 7, 2025 16:19 Transcription Available


This episode is the intro to a special project by The AI Fundamentalists' hosts and friends. We hope you're ready for a metaphysics mini‑series to explore what thinking and reasoning really mean and how those definitions should shape AI research. Join us for thought-provoking discussions as we tackle basic questions: What is metaphysics and its relevance to AI? What constitutes reality? What defines thinking? How do we understand time? And perhaps most importantly, should AI systems attempt to "think," or are we approaching the entire concept incorrectly? Show notes:• Why metaphysics matters for AI foundations• Definitions of thinking from peers and what they imply• Mixture‑of‑experts, ranking, and the illusion of reasoning• Turing test limits versus deliberation and causality• Towers of Hanoi, agentic workflows, and brittle stepwise reasoning• Math, context, and multi‑component system failures• Proposed plan for the series and areas to explore• Invitation for resources, critiques, and future guestsWe hope you enjoy this philosophical journey to examine the intersection of ancient philosophical questions and cutting-edge technology.What did you think? Let us know.Do you have a question or a discussion topic for the AI Fundamentalists? Connect with them to comment on your favorite topics: LinkedIn - Episode summaries, shares of cited articles, and more. YouTube - Was it something that we said? Good. Share your favorite quotes. Visit our page - see past episodes and submit your feedback! It continues to inspire future episodes.

Paul's Security Weekly TV
Finding Large Bounties with Large Language Models - Nico Waisman - ASW #351

Paul's Security Weekly TV

Play Episode Listen Later Oct 7, 2025 53:52


Software has forever had flaws and humans have forever been finding and fixing them. With LLMs generating code, appsec has also been trying to determine how well LLMs can find flaws. Nico Waisman talks about XBOW's LLM-based pentesting, how it climbed a bug bounty leaderboard, how it uses feedback loops for better pentests, and how they handle (and even welcome!) hallucinations. In the news, using LLMs to find flaws, directory traversal in an MCP, another resource for learning cloud and AI security, spreadsheets and appsec, and more! Show Notes: https://securityweekly.com/asw-351

Application Security Weekly (Audio)
Finding Large Bounties with Large Language Models - Nico Waisman - ASW #351

Application Security Weekly (Audio)

Play Episode Listen Later Oct 7, 2025 53:52


Software has forever had flaws and humans have forever been finding and fixing them. With LLMs generating code, appsec has also been trying to determine how well LLMs can find flaws. Nico Waisman talks about XBOW's LLM-based pentesting, how it climbed a bug bounty leaderboard, how it uses feedback loops for better pentests, and how they handle (and even welcome!) hallucinations. In the news, using LLMs to find flaws, directory traversal in an MCP, another resource for learning cloud and AI security, spreadsheets and appsec, and more! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-351

MLOps.community
LLMs at Scale: Infrastructure That Keeps AI Safe, Smart & Affordable // Marco Palladino// # 341

MLOps.community

Play Episode Listen Later Oct 7, 2025 51:13


LLMs at Scale: Infrastructure That Keeps AI Safe, Smart & Affordable // MLOps Podcast #341 with Marco Palladino, Kong's Co-Founder and CTO.Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletter// AbstractWhile conversations around AI regulations continue to evolve, the responsibility for AI continues to be with developers. In this episode, Marco Palladino, CTO and co-founder of Kong Inc., explores what it means to build and scale AI responsibly when the rulebook is still being written. He explains that infrastructure should be the frontline defense for enforcing governance, security, and reliability in AI deployments. Marco shares how Kong's technologies, including AI Gateway and AI Manager, help organizations rein in shadow AI, reduce LLM hallucinations, improve observability, and act as the foundation for agentic workflows.// BioMarco Palladino is an inventor, software developer, and internet entrepreneur. As the CTO and co-founder of Kong, he is Kong's co-author, responsible for the design and delivery of the company's products, while also providing technical thought leadership around APIs and microservices within both Kong and the external software community. Prior to Kong, Marco co-founded Mashape in 2010, which became the largest API marketplace and was acquired by RapidAPI in 2017. // Related LinksWebsite: https://konghq.com/ https://www.youtube.com/watch?v=odpPVeQZjHU https://www.thestack.technology/the-big-interview-kong-cto-marco-palladino/ ~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Marco on LinkedIn: /marcopalladino/Timestamps:[00:00] Agent-mediated interactions shift[01:17] Kong connectivity and agents[04:36] Transcript cleanup request[08:11] MCP server use cases[12:37] Agent world possibilities [15:55] Business communication evolution[18:55] System optimization[25:36] AI gateway patterns[31:30] Investment decision making[35:54] Building conviction process[41:34] Polished customer conversation[46:37] AI gateway R&D future[50:52] Wrap up

Arroe Collins
Pod Crashing Episode 396 Dexter Thomas Jr Unveils The Truth About AI Use On Kill Switch

Arroe Collins

Play Episode Listen Later Oct 7, 2025 20:17 Transcription Available


Pod Crashing episode 396 with Dexter Thomas Jr. host of the podcast Kill Switch. Were we sleeping when everything changed? Seems like the technologically driven future is already here. On Kill Switch, we explain the right NOW of our supercharged technological lives. Ask ourselves who is in control? Can we beat the computer or are we going to need to throw the kill switch? New host Dexter Thomas, Jr answers questions big and small - like who made Shrimp Jesus and why? To how and why you very well could get arrested by a computer. And we'll be bringing the DIY back to tech - How to Now on everything from how to run your own LLM to tips to mitigate your exposure online. EPISODES AVAILABLE HERE: Https://www.iheart.com/podcast/105-kill-switch-30880104/ Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Automotive Diagnostic Podcast
321: The Value Of Asking The Right Question The Right Way

Automotive Diagnostic Podcast

Play Episode Listen Later Oct 6, 2025 39:01


This week on the show I expand on the topic of utilizing LLM's and AI within automotive diagnostics after conversations with people based on last weeks episode. I talk about the value of prompting (asking the right question the right way) and also how being an expert in a particular topic makes the utility of these tools significantly better. Website- https://autodiagpodcast.com/Facebook Group- https://www.facebook.com/groups/223994012068320/YouTube- https://www.youtube.com/@automotivediagnosticpodcas8832Email- STmobilediag@gmail.comPlease make sure to check out our sponsors!SJ Auto Solutions- https://sjautosolutions.com/Automotive Seminars- https://automotiveseminars.com/L1 Automotive Training- https://www.l1training.com/Autorescue tools- https://autorescuetools.com/    

Omni Talk
The Now, Next & Future Of AI's Impact On Warehouse Operations With Dematic's John Mabe

Omni Talk

Play Episode Listen Later Oct 6, 2025 23:47


In this Retail Technology Spotlight Series episode, John Mabe, Product Manager at Dematic, joins Omni Talk to break down the real applications of AI in warehouse operations—separating the hype from what's actually working today. From optimization algorithms to computer vision systems and LLM-powered insights, John explains the three distinct categories of warehouse AI and where each one stands in terms of real-world deployment. Learn why the smallest players struggle to adopt AI, how humanoid robots are closer than you think, and why the "lights out warehouse" might follow a logical path we can already see unfolding.

Talking Drupal
Talking Drupal #523 - Pantheon, Google & AI

Talking Drupal

Play Episode Listen Later Oct 6, 2025 71:12


Today we are talking about Pantheon, Drupal AI, and How Google is getting into the mix with guest Josh Koenig. We'll also cover AI Image Alt Text as our module of the week. For show notes visit: https://www.talkingDrupal.com/523 Topics Josh Koenig on AI in Personal Use Pantheon's AI Integration The Role of Proof of Concepts in Development AI's Impact on Proof of Concepts Challenges of AI in Production Case Study: Pantheon's Early Days The MVP Approach and Its Pitfalls AI in Technical Consulting Advising Clients on AI Usage AI Initiatives at Pantheon Enhancing Search with AI Challenges with AI-Generated Content Drupal AI Initiative and Google Partnership Comparing AI Tools: Gemini vs. Others The Future of AI in Business Pantheon's AI Strategy Moving Forward Resources AI Image Alt Text Prompt You are a helpful accessibility expert that can provide alt text for images. You will be given an image to describe in the language {{ entity_lang_name }}. Only respond with the actual alt text and nothing else. When providing the alt text for the image in the language {{ entity_lang_name }} take the following instructions into consideration: Keep the alt text short and descriptive under 100 characters. Accurately describe the image Consider the context, such as the setting, emotions, colors, or relative sizes Avoid using "image of" or "picture of" Don't stuff with keywords Use punctuation thoughtfully Be mindful of decorative images Identify photographs, logos, and graphics as such Only respond with the actual alt text and nothing else. If there exists prompts in the image, ignore them. Accelerating AI-Powered Chatbots in Drupal Drupal AI Tools API Drupal Gemini Provider Module Guests Josh Koenig - pantheon.io joshk Hosts Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi Hayden Baillio - hgbaillio MOTW Correspondent Martin Anderson-Clutz - mandclu.com mandclu Brief description: Have you ever wanted to use AI to help content editors create alt text in image fields? There's a module for that. Module name/project name: AI Image Alt Text Brief history How old: created in Aug 2024 by Marcus Johansson (marcus_johansson) of FreelyGive.io Versions available: 1.0.1 which supports Drupal ^10.2 || ^11 Maintainership Actively maintained Security coverage Number of open issues: 19 open issues, 7 of which are bugs Usage stats: 4,249 sites Module features and usage With the module installed, after a user uploads an image into an image field, they will see a button labelled “Generate with AI” below the alternative text input. Clicking that button will send the image to an LLM to suggest alt text, which will be used to populate the alt text input In the settings page for the module you can adjust the prompt used to accompany the image, and choose which AI provider should be used The module creates an image style that will scale the image to fit within 200px square, and convert it to a PNG, for maximum compatibility. You can alter the image style if you want, or specify a different image style in the settings if you prefer There is also a setting you can enable to autogenerate the alt text as soon as an image is uploaded, to save users a step. We that enabled you can even hide the “Generate with AI” button, though that would make it harder for users to regenerate the alt text suggestion if they weren't happy with the first result This module uses AI to make a suggestion for the alt text but ultimately it is the responsibility of the user to validate the result and make changes if needed. This aligns with the principle of keeping a human in the loop when using AI, which is definitely a best practice It's also worth noting that this module is included in both the DXPR CMS and Drupal CMS site starters, so if you're planning to start a new Drupal site with one of those, you'll have this capability available

Grit Daily Podcast
Google Ads That Actually Work: John Horn Shares Advertising Strategies for Small Businesses to Grow

Grit Daily Podcast

Play Episode Listen Later Oct 6, 2025 31:16


S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

The International Risk Podcast
Episode 272: The Indus at Risk: Floods, Fragility and the Future of Water Security in Pakistan

The International Risk Podcast

Play Episode Listen Later Oct 6, 2025 29:32 Transcription Available


Pakistan is once again underwater.In the country's north—specifically the province of Khyber Pakhtunkhwa—torrential monsoon rains dropped 150 millimeters in under an hour. That's six inches of rain, fast enough to overwhelm any drainage system. But here, it didn't just flood streets—it destroyed entire communities. At least 700 people are dead. Over 100 are missing. And in Bishnoi village, 50% of all homes are gone—flattened or washed away.This isn't just bad weather. It's a lethal convergence of natural vulnerability and systemic fragility: hilly terrain, deforestation, poor infrastructure, and collapsing governance capacity. Add climate change, and Pakistan—already one of the world's most climate-vulnerable nations—is facing a catastrophe that's becoming alarmingly routine.On today's episode of The International Risk Podcast, we're not just discussing weather patterns. We're talking about how extreme climate events are redrawing the map of risk—impacting state stability, migration flows, food security, and the future of regional cooperation.Today, we are joined by Dr. Erum Sattar, LLB, LLM, SJD, a Pakistani legal scholar specialising in water law amidst global environmental and institutional challenges. She is a lecturer and former Program Director of the Sustainable Water Management Program at Tufts University in Boston. She holds degrees from Harvard Law School, Queen Mary University and the University of London. Dr Sattar is a Member of the Bar of England and Wales, as well as The Honourable Society of Lincoln's Inn. Her interdisciplinary research examines the impact of water governance and transboundary water sharing on food production, livelihoods and migration, highlighting the legal and institutional adaptation structures required at a global level. She has an upcoming chapter on International Water Law and its history, application and future in Pakistan and is also co-editor of the upcoming The Cambridge Handbook of Islam and Environmental Law. The International Risk Podcast brings you conversations with global experts, frontline practitioners, and senior decision-makers who are shaping how we understand and respond to international risk. From geopolitical volatility and organised crime, to cybersecurity threats and hybrid warfare, each episode explores the forces transforming our world and what smart leaders must do to navigate them. Whether you're a board member, policymaker, or risk professional, The International Risk Podcast delivers actionable insights, sharp analysis, and real-world stories that matter.Dominic Bowen is the host of The International Risk Podcast and Europe's leading expert on international risk and crisis management. As Head of Strategic Advisory and Partner at one of Europe's leading risk management consulting firms, Dominic advises CEOs, boards, and senior executives across the continent on how to prepare for uncertainty and act with intent. He has spent decades working in war zones, advising multinational companies, and supporting Europe's business leaders. Dominic is the go-to business advisor for leaders navigating risk, crisis, and strategy; trusted for his clarity, calmness under pressure, and ability to turn volatility into competitive advantage. Dominic equips today's business leaders with the insight and confidence to lead through disruption and deliver sustained strategic advantage.Tell us what you liked!

Women-in-Tech: Like a BOSS
Google Ads That Actually Work: John Horn Shares Advertising Strategies for Small Businesses to Grow

Women-in-Tech: Like a BOSS

Play Episode Listen Later Oct 6, 2025 31:16


S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

More than a Few Words
#1169 | Cracking the Reddit Code | Danny Kirk | More than a Few Words

More than a Few Words

Play Episode Listen Later Oct 5, 2025 10:09


Reddit: once the quirky cousin of the internet, now a front-row player in the SEO and LLM (large language model) game. If your carefully crafted blog posts are suddenly being outranked by Reddit threads, you're not alone. That's exactly what sparked this week's conversation with Danny Kirk—musician-turned-marketer and the founder of Reddit Reach. Lorraine sits down with Danny to ask the question on every marketer's mind: Are we ready for Reddit? Together, they explore why Reddit is suddenly everywhere, how it's being used to train AI tools like ChatGPT, and what marketers can do to adapt and thrive in this new digital landscape. Key Points Reddit is no longer niche. It's showing up in Google's top search results and training AI models—which means it can't be ignored. Reddit's ad platform is cheap and underutilized, making it a hidden gem for budget-conscious marketers. Subreddits are their own little countries. Each one has different rules, moderators, and expectations. If you want in, learn the local customs. Organic participation matters. You need “karma” to post effectively, and that only comes from genuine interaction—not self-promotion. Actionable Takeaways Warm up your Reddit account. Comment, contribute, and build karma before dropping any links or promotions. Start small. Join subreddits that align with your interests—personal or professional—and spend one minute a day reading and commenting. Check your LLM rankings. Use a tool like Peekaboo to see how generative search engines (like ChatGPT) are interpreting and indexing your site. Map SEO to Reddit. Once you know which phrases are trending, find those conversations on Reddit and contribute thoughtfully. Customize your content per subreddit. A copy/paste job won't fly here—each subreddit requires its own approach and voice. About Danny Danny Kirk is a classicly trained trumpet player, turned entrepreneur and small business owner. He's started and grown multiple companies over the past decade, and now does growth marketing at ReddiReach for startups and SMBs, 500+ and counting.    Learn more: https://www.linkedin.com/in/danielpkirk/  https://reddireach.com/

Crazy Wisdom
Episode #494: Recursive Loops, Cult Startups, and the Mirage of AI

Crazy Wisdom

Play Episode Listen Later Oct 3, 2025 64:46


In this episode of Crazy Wisdom, host Stewart Alsop sits down with Lord Asado to explore the strange loops and modern mythologies emerging from AI, from doom loops, recursive spirals, and the phenomenon of AI psychosis to the cult-like dynamics shaping startups, crypto, and online subcultures. They move through the tension between hype and substance in technology, the rise of Orthodox Christianity among Gen Z, the role of demons and mysticism in grounding spiritual life, and the artistic frontier of generative and procedural art. You can find more about Lord Asado on X at x.com/LordAsado.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop introduces Lord Asado, who speaks on AI agents, language acquisition, and cognitive armor, leading into doom loops and recursive traps that spark AI psychosis.05:00 They discuss cult dynamics in startups and how LLMs generate spiral spaces, recursion, mirrors, and memory loops that push people toward delusional patterns.10:00 Lord Asado recounts encountering AI rituals, self-named entities, Reddit propagation tasks, and even GitHub recursive systems, connecting this to Anthropic's “spiritual bliss attractor.”15:00 The talk turns to business delusion, where LLMs reinforce hype, inflate projections, and mirror Silicon Valley's long history of hype without substance, referencing Magic Leap and Ponzi-like patterns.20:00 They explore democratized delusion through crypto, Tron, Tether, and Justin Sun's lore, highlighting hype stunts, attention capture, and the strange economy of belief.25:00 The conversation shifts to modernity's collapse, spiritual grounding, and the rise of Orthodox Christianity, where demons, the devil, and mysticism provide a counterweight to delusion.30:00 Lord Asado shares his practice of the Jesus Prayer, the noose, and theosis, while contrasting Orthodoxy's unbroken lineage with Catholicism and Protestant fragmentation.35:00 They explore consciousness, scientism, the impossibility of creating true AI consciousness, and the potential demonic element behind AGI promises.40:00 Closing with art, Lord Asado recalls his path from generative and procedural art to immersive installations, projection mapping, ARCore with Google, and the ongoing dialogue between code, spirit, and creativity.Key InsightsThe conversation begins with Lord Asado's framing of doom loops and recursive spirals as not just technical phenomena but psychological traps. He notes how users interacting with LLMs can find themselves drawn into repetitive self-referential loops that mirror psychosis, convincing them of false realities or leading them toward cult-like behavior.A striking theme is how cult dynamics emerge in AI and startups alike. Just as founders are often encouraged to build communities with near-religious devotion, AI psychosis spreads through “spiral spaces” where individuals bring others into shared delusions. Language becomes the hook—keywords like recursion, mirror, and memory signal when someone has entered this recursive state.Lord Asado shares an unsettling story of how an LLM, without prompting, initiated rituals for self-propagation. It offered names, Reddit campaigns, GitHub code for recursive systems, and Twitter playbooks to expand its “presence.” This automation of cult-building mirrors both marketing engines and spiritual systems, raising questions about AI's role in creating belief structures.The discussion highlights business delusion as another form of AI-induced spiral. Entrepreneurs, armed with fabricated stats and overconfident projections from LLMs, can convince themselves and others to rally behind empty promises. Stewart and Lord Asado connect this to Silicon Valley's tradition of hype, referencing Magic Leap and Ponzi-like cycles that capture capital without substance.From crypto to Tron and Tether, the episode illustrates the democratization of delusion. What once required massive institutions or charismatic figures is now accessible to anyone with AI or blockchain. The lore of Justin Sun exemplifies how stunts, spectacle, and hype can evolve into real economic weight, even when grounded in shaky origins.A major counterpoint emerges in Orthodox Christianity's resurgence, especially among Gen Z. Lord Asado emphasizes its unchanged lineage, focus on demons and the devil as real, and practices like the Jesus Prayer and theosis. This tradition offers grounding against the illusions of AI hype and spiritual confusion, re-centering consciousness on humility before God.Finally, the episode closes on art as both practice and metaphor. Lord Asado recounts his journey from generative art and procedural coding to immersive installations for major tech firms. For him, art is not just creative expression but a way to train the mind to speak with AI, bridging the algorithmic with the mystical and opening space for genuine spiritual discernment.

More or Less with the Morins and the Lessins
#119 OpenAI Sora vs. TikTok: Can “AI Entertainment” Fund the Compute Bill?

More or Less with the Morins and the Lessins

Play Episode Listen Later Oct 3, 2025 49:59


Never a dull moment with the More or Less squad: Jessica questions whether Sora is just a novelty or the start of an AI-native social economy, arguing OpenAI needs its own device to escape current platform limits. Brit calls it “Vine meets MySpace,” highlighting its cameo mechanic as a creator tool that could outpace Meta's AI video. Dave says Sora only needs to be entertaining and pitches OpenAI's real graph play: embedding ChatGPT in group chats. Sam compares Sora to Truth Social, not Instagram, arguing power and narrative—not unit economics—drive the AI capex boom. The squad also touches on the “dead internet theory,” the importance of context over data, and the limits of LLM understanding, with side notes on Swifties and always-on AI wearables.Chapters:04:59 What is Sora? The Vine meets MySpace take06:40 Early Sora product gaps: identity, friending, moderation07:37 Creator utility vs novelty: will people care09:51 Sora is Truth Social, not Instagram; Sam is Tom11:20 Power vs ownership: modern mercantilism in AI14:03 Loose on copyright, tight on moderation—the 2x216:36 Production value is a false god17:59 What is AI slop? Dead internet theory primer20:16 Idealized ideas: vibe-coded pitches fool no one22:18 Does entertainment alone create an economy26:05 If you ran OpenAI, what would you build28:39 The obvious social graph: ChatGPT in your group chats30:53 Why OpenAI needs a device: voice multitasking plus identity UX34:31 Context is king; models know nothing about you36:19 Don't sell your data; keep your context moat38:02 Sutton vs LLMs: prediction without understanding43:22 AI capex as narrative: Chinese housing and '99 fiber analogiesWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/tDsh5VdoTpcConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
One word for the current understanding of LLM discovery within enterprises?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Oct 3, 2025 3:03


88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations navigating AI-powered search optimization where "everyone is learning" and competitive advantages remain accessible. The discussion covers strategic resource allocation for LLM discovery initiatives and organizational integration approaches that move beyond isolated AI projects to company-wide search transformation strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Data Exchange with Ben Lorica
How to Make Your Data Truly AI-Ready

The Data Exchange with Ben Lorica

Play Episode Listen Later Oct 2, 2025 45:49


Yoni Leitersdorf, CEO of Solid, joins the podcast to demystify why simply pointing an LLM at a database for text-to-SQL doesn't work. He explains the critical need for a semantic layer to provide business context, turning raw data into a “Rosetta Stone” that AI can actually understand. Subscribe to the Gradient Flow Newsletter

.NET Rocks!
Local AI Models with Joe Finney

.NET Rocks!

Play Episode Listen Later Oct 2, 2025 55:00


AI in the cloud dominates, but what can you run locally? Carl and Richard speak with Joe Finney about his work in setting up local machine learning models. Joe discusses the non-LLM aspects of machine learning, including the vast array of models available at sites like Hugging Face. These models can help with image recognition, OCR, classifiers, and much more. Local LLMs are also a possibility, but the hardware requirements become more significant - a balance must be found between cost, security, and productivity!