Podcast appearances and mentions of mark dilatush

In today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.

The hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

Chat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora  update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process. Quick LinksGet Embed PlayerDownload Audio File  

The hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

Our first AMA episode!  Ask Me Anything was a loaded request, but worked out ok.  Holly was sure to have wine in hand this time, so a bit unfiltered.  Just how we like her. Of course, we need to give shout outs to those that we love:  Tara Hardin, Jana Gyurina-Bever, Bobbi Stanley, Seka Dobric, Silvara Winery, Otis Kenyon, Kontos Cellars, Uva Furem Wines, Mark Ryan Wines, Willows Lodge, Matthews Wine, Pondera Wine, Turtulia Wines, Papa Randy, Zak Allmand, Zach Meiners, Better Health, Phil Reddington, Dimitris Liolos, Katie Egan Barefoot, Izzy Mercado, Mark Dilatush, Evangaline Fee, Brittany Murphy, David Sanders, Alex Wardian, Jean Saleeby McCrossan.   Check out our Patreon!!

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your schedule for new patients

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbought Learn some leading indicators which might signal an overbought situation What to do with your Google Ad campaign to keep from participating in an overbought situation

Mark Dilatush with New Patients Inc.William Howard Horrocks started NPI in 1989, and we grew out of referral demand from dentist/clients. After publishing his first two best-selling dental marketing books, the company took off. Day to day, Howie creates and/or reviews every word of everything we do for our clients. He is The Dental Marketing Whisperer.New Patients Inc has been testing every conceivable variable in every promotional medium in the US and Canadian dental markets since 1989. We have also commissioned completely independent, professional, large-scale consumer research. We know what works and what doesn't.Mark came to NPI about 15 years ago. With him came dental business analytics, technology, and practice management background. If Howie is the creative right brain of the company, Mark is the analytical left brain. The two make a powerful combination.

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minutes of learning - 15 min of specific help. Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you through the transition

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks

In today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required. You might want to listen to this guy. His practice does 8 figures each year! If you would like to learn more about dental photography, Dr. Berlin will be hosting a free webinar on Tuesday, December 10 at 6pm (CST). Visit DentalPics.com to learn more! Podcast Highlights: It’s All About the Patient Understanding Their Dental Condition In the Beginning Online Learning This is Our System Establishing Trust is a Must A Seven Minute Process Other Uses for Photography

New Patient Calls with Sandy Pardue & Dana Salisbury In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting. Some of the highlights of attending one of these seminars: How to effectively handle incoming calls that produce favorable results Essential verbal skills required to increase treatment acceptance How to retain more patients How to double your new patient average How to answer difficult patient questions that put your staff on the spot Processes to eliminate no-shows and to control broken appointments **Unique to these seminars** Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of these flip charts is by participating in the one-year consulting program. Here is a list of the upcoming dates for these one day seminars: Baton Rouge, LA on June 20th Los Alamitos, CA on July 26th Raleigh, NC on August 23rd Natick, MA on September 27 To register and view the full seminar description, please visit: ClassicPractice.com

This podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price. Podcast Highlights: Scenario: start with a price deal and pre-appoint everyone, filling the schedule The illusion of security based on that full schedule The issue of what type of patients takes up all the appointments What happens to your growth when you reach overcapacity Two big problems this situation creates How to avoid this slippery slope How to reverse the slide if you’ve already started What about if you don’t promote on price but do pre-appoint hygiene?

In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.  Podcast Highlights:  Educating patients on the benefits of dental implants Using Google Adwords, Facebook, and direct mail to inform Understanding passive vs. aggressive marketing The challenges of online search engines for implant patients and price shopping Implementing alternate, less-costly search terms to reduce online advertising costs Tapping into the anger of denture patients who might be prime for dental implants The benefits of targeting by age Patients of record as a valuable source of referrals for implant patients

Join Howie Horrocks and Mark Dilatush of New Patients, Inc., as they discuss dental insurance participation, the pros and cons, and how to make it work for your dental practice. Podcast Highlights: When insurance companies cut reimbursements, should you take it or leave it? Transitioning away from insurance dependence. Not feeling cornered or helpless—there is hope.  How to fight back and take action. Finding patients who value you and your team more than an insurance plan. Using Membership Plans to ease the transition. How long does it take? Unifying and motivating your team for success.  Preparing, executing, and budgeting for a marketing plan as a way to replace insurance-dependent patients. Calculating how many new patients you need to replace insurance patients. Consciously targeting higher-quality new patients.

This week, Howie Horrocks and Mark Dilatush discuss the upcoming update to their bestselling book, Unlimited New Patients, Volume 3. Podcast Highlights:  Is Unlimited New Patients, Volume 3 still valuable? (Spoiler alert: YES!) How dentistry has evolved over the past several years Sneak peek at topics: The Business of Dentistry Data Tracking Websites Social Media Search Engine Marketing Reputation Management Online Scheduling Online Advertising Call Management Original book and update both free!

This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year.  Podcast Highlights:  What questions to ask/answer Determining goals for growth What’s your current capacity? Taking stock of current marketing assets websites internal marketing positioning external marketing reviews online scheduling Prioritization What’s not working? What needs the most help? Budget allocation Online versus offline marketing The influence of your location Monitoring results

Sandy Pardue and Mark Dilatush of New Patients Inc. discuss marketing your practice. 

Mark Dilatush, President: Howard Farran said of Mark, "Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success."   Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.   Mark says: "Nobody here will ever try to "sell" you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture."   Howie Horrocks, Founder/CEO: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.   Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.   He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.   He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran's Dentaltown.com marketing forum.   His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.   Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.   Lee Buzard, VP of Professional Relations: Lee Buzard, Vice President of Professional Relations, has over 19 years of hands-on marketing experience specific to the dental profession. Lee has devoted his marketing expertise working with many dental practices all over the United States and Canada to develop innovative and comprehensive marketing programs. Lee particularly excelled in applying creative marketing and advertising strategies to help practices increase their patient base, market penetration and overall production and resulting revenue. Prior to joining New Patients Inc., Mr. Buzard was, Director of Marketing and Growth at Digital Dental Strategies, Inc., where he was responsible for helping educate dentists about the importance of internet marketing for the dental practices while also developing B2B connections and agreement along with vertical and horizontal digital marketing products for the company.   During this same period of time Mr. Buzard was a featured speaker at the Madow Group. He spoke live at regional meeting in the U.S and Canada. He also presented monthly on a national teleconference call as well as one of the key note speakers at the annual Madow Powerhouse meeting in Baltimore, MD. Prior to joining DDS.com Mr. Buzard purchased and co-owned multiple dental practices, finding him driven with the dental industry and the people in it. This is where he used his marketing and management experience from the private marketing sector to market and grow the dental practices. This is why many have referred to him as a "wet fingered marketing guy." He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when you say; what should I do?   Lee has extensive marketing experience, and insightful expertise which have been instrumental in developing and executing strategic marketing plans for hundreds of dentists. Mr. Buzards' talents, hands-on approach, and dental-specific know-how, coupled with the multi-disciplined abilities and knowledge of the rest of the NPI team creates a rare opportunity for you to have this depth of skill on your team to manage the entire marketing program for your practice.   In his spare time, Lee enjoys hiking, playing golf, reading, and spending quality time with his family.   www.NewPatientsInc.com

Having a successful dental practice comes down to one thing: Keeping your dental chair filled. Keep that chair filled week after week, year after year, and you’ll be profitable and have the opportunity to scale. An important key to having steady clientele is marketing. But the problem with many marketing strategies is that they are generic. What works for a neighborhood restaurant may not work for a dentist. That’s why you need someone who understands the dental world well enough to know how to measure the metrics that will give you the best results. In this show, Mark Dilatush shares some little-known insight that can save you from throwing away marketing dollars that won’t work. Mark is partner and president of New Patients Inc, a full service marketing firm that specializes in dentistry. If you like today’s show, you’ll enjoy the bonus following. It’s a copy of New Patients Inc’s latest book, Unlimited New Patients.   Get that here. Here are a few things you’ll discover in today’s episode: The two marketing segments that determine if a new patient comes to see you because they want to save money (or because they value your services) The number of appointments needed to go full time when you’re first getting started The only thing you should base a startup budget on Why some startups take (painfully) forever to get going The reason why banks are quick to lend money to startup practices (despite the risk of it failing) The hidden truth about the marketing budget for a startup (and a valuable piece of advice to make sure you fill the seats needed for the practice to survive) How to mitigate the high cost of a startup A smart way to partner with local businesses to grow your client base faster The reason why hiring a marketing company is often ineffective The risk of sending the same message to your entire marketing sphere   Free Episode Bonus: If you loved today’s episode, then you’re going to enjoy the bonus I’ve prepared for you. There are tons of marketing companies looking to get a piece of your pocketbook, but most of them don’t know the dental industry like Mark does. For that reason, today’s bonus will be valuable as you try to make the most of your marketing efforts. It’s a copy of New Patient Inc’s latest book, Unlimited New Patients (a $160 value). Click here to access that now Quotes: “Anything you sell is based on the benefits, not the features.” “Hoping is not a marketing strategy.”   Resources: Email Mark New Patients Inc Website   Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.