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Denise is the CEO and co-founder of one of the industry's most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada's largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
Promocares is an all-volunteer-driven organization; their mission is to inspire, educate, and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and the industry's communities. Each year, the board at Promocares picks a new initiative called their “4 good events” to rally the industry around a cause and use the collective energy of suppliers, distributors and service providers to make an impact on the world.
Flowing East and West: The Perfectly Imperfect Journey to a Fulfilled Life
As a youngster, Danny Rosin received the dubious distinction of having the most demerits in the history of his school. Some might think that would have led to a somewhat bumpy life, but instead it laid the groundwork for Danny's lifelong commitment to giving back to community. Buy the Ticket, Take the Ride is not only a drink at one of Danny's favorite local bars, but it also describes his philosophy in life. Whether diving into a mosh pit or out of an airplane, Danny is the type of person who lives life to the fullest. This does not mean it has all been smooth sailing for him; listen in as Danny describes his perfectly imperfect journey and how sometimes a little mischief can lead to a lot of happiness. Bio: Danny Rosin is co-owner of Brand Fuel, a branded merchandising agency that is a certified B Corp. He is also the co-founder of Band Together, a nonprofit that has donated $12 million to the nonprofit community through live music experiences. He serves on the board of A Place at The Table, a “pay what you can” café and is advisor to Gabi's Pals, a nonprofit that empowers people with special abilities through fulfillment programming. He is also the proud co-founder of social impact orgs like PromoKitchen, PromoCares, Reciprocity Road and Operation Smile International's Student Programs. Rosin is a tireless community builder who likes to start organizations that do work that matters. He is married with two teenage daughters and has come to grips with the idea that well-behaved women rarely make history. www.linkedin.com/in/dannyrosin https://twitter.com/DannyRosin
So far PromoCares has created two different '4 Good Fundraisers' that have raised close to 90K to date. This episode of the PromoKitchen podcast talks about the newest campaign in collaboration with Planet Water and the Water4Good campaign centered around World Water Day. Listen in to learn about why PromoCares has taken on the challenge of providing clean water and how our industry effects has an effect on water sources around the world. You'll also hear how you can get involved as a supplier, how you can get involved as a distributor – and connect your clients and brand to the campaign.
Danny RosinBrand Fuel for profitBand Together nonprofitDanny Rosin, is co-owner of Brand Fuel, a brand merchandising agency, that is a B Corp. He is also the co-founder of the nonprofits PromoKitchen, PromoCares, Reciprocity Road and Operation Smile's International Student Groups. He serves on the board of A Place at The Table, Raleigh's mighty “pay what you can” café. Rosin is the active co-founder of Band Together, a nonprofit that has donated over $12 million to 31 nonprofits in the Triangle through live concert experiences. Danny is a tireless community builder who likes starting organizations doing things that matter. He is happiest when there is a mix of philanthropy, music, marketing and “familying.”He is married to Niccole, and they have two teenage daughters. He has come to grips with the idea that well-behaved women rarely make history.https://www.brandfuel.com/big-change-were-proud-to-be-a-b-corporation/www.brandfuel.comwww.bandtogethernc.org https://www.bcorporation.net/en-us/www.linkedin.com/in/dannyrosinwww.marlanasemenza.comAudio : Ariza Music Productions
In Part 2 of our discussion, Bill Petrie and I discuss the enormous success of recent fundraising efforts on behalf of worthwhile causes, the way PromoCares has grown in importance in serving as a beacon of the effective and strategic use of branded merch as a fundraising engine, my decision to introduce VanLife to our branding and the strategy behind marrying personal and professional desires into something others would pay attention to
No fooling around, it's time for episode 91 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the promo pair talk about why brands should avoid pulling an April Fool's joke on their audience, applaud PPAI for (finally) introducing a content marketing category for the Pyramid Awards, discuss how a personal brand can take a huge hit by making an even bigger public mistake (they're looking at you, Will Smith), cheer the great efforts by PromoCares group to help the humanitarian crisis in Ukraine, debate the merits of Coors Light marketing beer-flavored lollipops, and more! HUGE thanks to our friends over at Brentwood Line for sponsoring this platinum-level podcast. For a no-headache solution for high-quality coolers, blankets, camp chairs, and camo merchandise, visit brentwoodline.com!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Roger Burnett about his journey with the organization PromoCares, how building a business on purpose is working for him, and how his desire for adventure has led his wife and him to buy an RV where they plan to do business and life!
In the latest PromoKitchen x PromoCares collaboration podcast, sous chef Amanda Delaney, Key Account Manager at High Caliber Line, and Denise Taschereau, co-founder and CEO at Fairware, sat down with Traci Tarquino of Hit Promotional Products as she breaks down the behind-the-scenes process(es) of designing for sustainability in the promotional product industry, and how sustainability goes far beyond just the product itself.
We're learning lessons from the world of fundraising and we have three guests on the skucast from two different organizations. One organization is PromoKitchen and the other, Promocares. Each organization recently worked on separate fundraising initiatives. Today, we interview some of the participants involved, as a way to help bring awareness to their work but also, to explore their experiences as a teaching moment for us.
"If you want to go fast, go alone. If you want to go far, go together." In this bonus PromoKitchen podcast, PromoCares board members Meg Erber with S&S Activewear and Mandi Rudd, owner of Brand Energy Marketing, join chef Johanna Gottlieb and sous chef Amanda Delaney for an emotional and powerful conversation about Sleep In 4 Good; an incredible fundraising event designed to bring awareness to the direct correlation between sleep deprivation and mental health. Mandi and Meg share some behind-the-scenes details of what it took to create and implement the event's nation-wide marketing campaign, their fundraising partnership with NAMI, and they talk to us about why the entire PromoCares board is determined to bring the importance of mental health awareness to the forefront of the promotional product industry.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with David Shultz from CommonSku about "Sleep In For Good" from PromoCares.
In this episode Johanna Gottlieb, Axis Promotions, and Ashley Colautti, Commonsku talk to Meg Erber, S&S Activewear and Glencora Twigg, Fairware about selling sustainability in the promotional products arena. They tackle some great topics on what you can and should be asking your clients and suppliers.
Sous Chef Amanda Delaney and Meg Erber with PromoCares have some exciting news for you and your future in promo! The Tee Hamilton Creative Scholarship is NOT limited to graphic artists and creative designers alike in our industry, so head over to https://www.promokitchen.org/donate to apply today! GOOD LUCK!
Today on the skucast, we're joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.
Chef Kate Plummer sits down with Roger Burnett of Social Good Promotions and PromoCares to discuss what makes a good cause marketing campaign, how to lead with good and how PromoCares has evolved over the years. Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific
Welcome back Biz Wiz community, Today we are sitting down with Roger Burnett. As co-founder of PromoCares and PromoKitchen, host of the popular So, You're in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency. Questions You'll Hear Today: How did you get into promotions? I know you used to be a copier sales guy? Tell our community a little about your book, and why you decided to write it? What is the most effective piece of promo material? What do you think should be the #1 consideration for business owners who want to invest resources to succeed in this economy? How has COVID shifted how consumers and business view alignment? What conditions are driving that choice? Has COVID had an effect here? How? What can a business expect to achieve if they were to adopt a strategy like this? Mentality is important ---- Why is purpose such a strong choice for alignment in your mind? Connect with Roger Burnett: Twitter: @RogerBurnett & @GoodnessWarrior Facebook: Social Good Promotions Website: GOODnessWarrior.com & SocialGoodPromotions.com Email: Roger@SocialGoodPromotions.com Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact Show: So, You're In Sales? & PromoCares Radio LinkedIn: Roger Burnett & Social Good Promotions Instagram: @sogoodpromo Marketing with Purpose: How to Stand Out from the Competition Meeting Registration BizWiz Links Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course) Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Welcome back Biz Wiz community, Today we are sitting down with Roger Burnett. As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency. Questions You'll Hear Today: How did you get into promotions? I know you used to be a copier sales guy? Tell our community a little about your book, and why you decided to write it? What is the most effective piece of promo material? What do you think should be the #1 consideration for business owners who want to invest resources to succeed in this economy? How has COVID shifted how consumers and business view alignment? What conditions are driving that choice? Has COVID had an effect here? How? What can a business expect to achieve if they were to adopt a strategy like this? Mentality is important ---- Why is purpose such a strong choice for alignment in your mind? Connect with Roger Burnett: Twitter: @RogerBurnett & @GoodnessWarrior Facebook: Social Good Promotions Website: GOODnessWarrior.com & SocialGoodPromotions.com Email: Roger@SocialGoodPromotions.com Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact Show: So, You’re In Sales? & PromoCares Radio LinkedIn: Roger Burnett & Social Good Promotions Instagram: @sogoodpromo Marketing with Purpose: How to Stand Out from the Competition Meeting Registration BizWiz Links Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course) Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
5/7ths of the PromoCares Board of Directors came together to share a look back on the origins of the PromoCares movement, the motivation behind our attempts to move forward and the ways we'll define the PromoCares effort for 2020 and beyond (Plus, it's our first video-enabled podcast! Visit the PromoCares YouTube Channel to watch video versions of these discussions)
Fresh from a trip around the world to discover his passion Ray DelMuro founded Refresh Glass to satisfy his desire to use his engineering skills to make useful products with a environment impact - his is a unique and thoughtful perspective on product sourcing and the ways their line is designed to assist in the process of making environmental changes in meaningful ways
As the president of Connect the Dots promotions in Phoenix, Arizona, the newly appointed host of the PromoCares podcast, philanthropist, and mom, Karie Cowden is a true promotional products super star. Listen in as we talk about raising kids while we promo, how Karie and her team found tremendous growth in the last year and how you can too, and so much more! It's the Badass Women of Promo podcast comin' at ya with Karie Cowden! Listen in, comment, and if you feel like this info would help others in your circle - please feel free to share. ------------------------------------------ The Badass Women of Promo Podcast a.k.a. the #BWOPpod was created to spotlight the powerhouse women of the 25 billion dollar promotional products industry, highlight their achievements, provide a platform for their voices be heard and their ideas be shared. Are you a woman in promo? If you haven't done it already, it's time for you to #findyourinnerbadass. Welcome to the #BWOPpod! Big thanks to our friends and sponsors, commonsku and our brand new supporter and apparel manufacturer, Allmade! Please find them on Facebook, Instagram, and Twitter @commonsku and @allmade, like and follow, and to show your appreciation for their support of both the Badass Women of Promo podcast, and badass women of promo in general.
Barry and Jason Lipsett join Karie Cowden for a look at the many ways Charles River apparel has embedded a culture of giving into their Organization as well as a look at the many non-profit Organizations benefitting from their efforts to make the world a better place and to announce a special holiday surprise to benefit of one of their favorite non-profits.
From their humble beginnings printing plastic music download cards to their current role participating in major reforestation campaigns that have planted more than 5 Million trees, Media Tree Rewards has learned how to evolve to survive while making the world a better place in the process.
Taylor Borst joins Karie Cowden for a discussion about the myriad ways American Solutions for Business has woven a culture of giving abd the ways it's employees have rallied around the notion of making the communities they live and work in better as a result of their Organizational impact
Award winning promotional gifts Company Maple Ridge Farms grows from 25 to 240 employees in the third and fourth quarter of every year. Listen in as Exec Vice President Jodie Schillinger, CAS joins Karie for a look behind her time at the Company and the myriad ways giving is embedded in the fabric of the Organization
On this episode of PromoCares Radio, host Karie Cowden talks with John Bruellman of Showdown Displays about all the ways the company and their employees give back.
PPAI Board of Directors Chairperson and Vice President of Sales at snugZ USA, Brittany provides her perspective and viewpoint on the ways purpose and the desire to connect for-profit and non-profits have made their way into discussions between and amongst industry members, how the marketplace has reacted and where we might see things headed in the future
Bill Petrie talks with Karie Cowden of Connect The Dots Promotions, as she prepares to take over the PromoCares Podcast mic!
Birmingham High School incoming freshman Madeleine Leo discusses the reasoning behind her choice to start a business selling retractable stainless steel straws, why she choose to donate a portion of her profits to a turtle sanctuary and her advice for others her age interested in making a difference themselves
Bill Petrie talks with Dena Hirschberg, president of HHP about how they got into the industry and the many ways this business is doing good in the Chicago area and beyond.
Bill Petrie and Roger Burnett discuss what's happening at PromoCares, some of the good being done around the industry and how you can get involved. Tune in for the latest update!
Bill Petrie shares his personal story on the Power of Promo and why he always wears an American Heart Association wristband.
Bill Petrie talks with David Shultz about how he got involved with the Big Slick in Kansas City and all the work that's gone into the event.
Bill Petrie talks with Lindsey Davis, Director of Promotional Sales at Raining Rose about all the ways they give back throughout their local community with their Day of Caring and the United Way.
Bill Petrie talks with Brian Porter from the Promotional Products Education Foundation about their purpose and how they help the promotional products industry.
January 19, 2019 rang in with the debut of Social Good Promotions. Listen in as the tables are turned as Brand Fuel co-Founder and President Danny Rosin takes the interviewers chair and sits down Social Good Promotions Founder Roger Burnett for a discussion about the purpose behind the new venture, how it's mission aligns with making the world a better place and the ways our collective time devoted to PromoCares has informed this journey
Want a way to keep up with all things #PromoCares? These Goodness updates serve as your audio newsletter. listen as we share the latest on all things PromoCares, including how you can win a #PromoCares tee PLUS, your chance to score a seat at the PromoCares 2019 round-table at PPAI Expo
Bill Petrie assumes the Host chair for this discussion with PromoCares co-founder (and usual PCR Host) Roger Burnett from Branded Logistics. In this Episode, Roger presents the PromoCares Story from inception, the meeting of industry members at PPAI Expo that ensued and how the movement took flight. We also hear about the current state of things and where the group behind the scenes are trying to go from here. If you ever wanted to better understand PromoCares, it's mission and how we intend to serve, this Episode is for you!
Speaker, author and teacher Dan Nevins describes the way his message has grown as a result of the efforts Kellie and the team at Sweda have put in to the basecamp Campaign Sweda presents to the industry to support Dan's vision to heal warriors affected by the emotional scars of combat. Hear firsthand the reaction Distributors have given the campaign and ways this kind of Cause Marketing can have major impact for social good. There are few examples of #PromoCares alive and in action in our industry - this is one of the best. Photo Credit: Robert Sturman Link to video of Sweda Check Presentation: https://www.youtube.com/watch?v=TsnDGWixSoU
Kirby and Bill talk about the importance of digital real estate, PromoCares, topics they no longer want to discuss, Fill in the Blank, & more!
Band Together NC. PPAI Board of Directors. PromoKitchen co-founder. Husband, father and all around great guy Danny Rosin and I discuss the myriad possibilities inherent in seeing businesses pivot toward inspiring and rewarding good within the ranks of their employees, the benefits of finding purpose beyond money and the not-so-hidden value in doing meaningful work in the communities in which we conduct our business