Purpose is the 5th P of Marketing - Find Out Why

You don't have to sacrifice quality or pay more than expected for a product from AAA Innovations Plant A Tree program. As a reaction to growing demand from their clients, AAA Innovations is on a mission to introduce environmentally-friendly options for ALL their products.

We've all been faced with that moment when it's clear your original plan for an event is NOT going to happen. Listen in as industry supplier Raining Rose explains what they did when faced with their own crisis moment at the biggest trade show of the year and the ways turning to service saved the event and made them stand out at the show in the process

Statistics show that trauma during ones formative years is often an inescapable start to life. Tamar Sebesta joins Karie Cowden for an in-real-life look at the ways drug addiction, foster parenting, and teen pregnancy were stepping stones on her journey to adulthood. This remarkable story will move you, scare you and maybe even inspire you to do something to be a part of the solution to the myriad challenges our youth are faced with

As President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape. A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of resources and leveraged buying power to aid every company and not-for-profit agency that she touches to maximize their buying dollar. Since 1988, Jody has grown Bargains Group from her apartment to a multi-million dollar-a-year business. Jody is also an official Huffington Post blogger. Pioneering her belief of “giving back makes good business sense”, Jody is a tireless not-for-profit advocate, and the founder of the national charity, Engage and Change, and its two annual initiatives, Project Winter Survival and Project Water. Through these projects, Engage and Change helps thousands of homeless throughout Toronto and Vancouver survive the extreme weather conditions while engaging and enabling citizens of all ages to donate their time to their local community through sponsored group engagement events. Jody and the Bargains Group also supply hundreds of similar projects across Canada. Some of Jody’s various awards include: Toronto Region Board of Trade’s Business Leader of the Year Award (2014), Rotman Canadian Woman Entrepreneur of the Year (2001), Canada’s Top 40 under 40 (2001), Business Excellence Award in the Community, Presented by The Toronto Board of Trade (2005), Kaufman Community Award (2005), Humanitarian of the Year, Promotional Product Professionals of Canada Association (2010), and Local Hero Award, Women of Influence (2011). POWER Mentor Excellence Award (2013), Canada’s Profit W100 Award (2012), TD Bank: Paul Croutch Award (2012), FLARE Magazine Volunteer of the Year Award-finalist (2007 & 2008), Retail Council of Canada – Most Promising Student (1986) Jody lives in Toronto with two wonderful children, who are raised with a “Give Back where You Live” philosophy. She is also often sought out for speaking engagements due to her successful entrepreneurial business experience and has been featured in various media outlets.

Industry icon Roni Wright from supplier The Book Co. joins Karie Cowden for a look at her time as an industry volunteer and the way changes in society awakened the company's desire to share publicly their give back work with the advent of their relationship with American Forests

Iconic San Francisco brand Timbuk 2 has been making bags since 1989. If they can't repair your bag, you get a brand new one. They take sustainability seriously while focusing on making your experience special, be it thru customization or their virtual gifting experience. Ty Beck joins Karie Cowden for a look behind the brand.

Kevin McCracken from CA-based Social Imprints joins Karie Cowden for a look behind the ways their company sources employees using a social construct to hire individuals with barriers to employment such as rehab and incarceration, the value in the 20 year working relationship he has with his business partner and the value he finds in the sharing nature among fellow members of the promotional marketing industry.

"We want to be a Voice for Makers Around the World." Kathy Cheng leads Canadian apparel supplier Redwood Classics Apparel. In this Episode, Kathy lays out for Denise Taschereau and Karie Cowden the ways her journey in the family business takes marginalized communities into consideration and the how their approach to apparel manufacturing is meant to have far reaching impacts.

Mumbai-based Artwork Services EVP and longtime industry volunteer Scott Nussinow joins Keri Cowden for a discussion around the ways Scott's leadership team invests in the community and works to help protect The Himalayas by virtue of their participation in philanthropic efforts.

SanMar continues its leadership position in Corporate Social Responsibility. In this Episode, Karie welcomes SanMar sustainability manager Emily Gigot for a look at SanMar's current efforts around their people, their products and the planet and a hint at a future "Ask Emily" segment of the show!

Karie Cowden and Denise Taschereau are joined by Allmade co-founder Ryan Moor and SanMar's Chief Customer Officer Renton Leversedge to share details of their new partnership which sees SanMar carrying the Allmade product line and the reasoning behind their partnership

MPOWERD founder John Salzinger and CEO Seungah Jeong join Karie and Denise Taschereau as co-hosts for a look at the mission behind MPOWERD and the ways their products have impacted 4 Million lives internationally

Vancouver, BC based 2nd generation owner Sean Annable joins Karie Cowden for a discussion about Stormtech and their 1:1 Giving Initiative for At Risk Youth and the nuance behind the execution of the program and their need for partners to give product to!

Give Expecting Nothing Thereof was the motto of College Hill Custom Threads founder Tony Poston's college fraternity - listen as Karie and Tony explore the many ways College Hill layers giving into every part of their business

Harvard University-trained, 9 time author and University of Michigan Ross School of Business professor Dr. Rob Pasick Ph.D joins Roger Burnett for a look into ways to successfully cope with the altered landscape that is life in the Covid_19 era

5/7ths of the PromoCares Board of Directors came together to share a look back on the origins of the PromoCares movement, the motivation behind our attempts to move forward and the ways we'll define the PromoCares effort for 2020 and beyond (Plus, it's our first video-enabled podcast! Visit the PromoCares YouTube Channel to watch video versions of these discussions)

TerryTown Marketing Coordinator and 2nd Generation employee Alp Ereren joins Karie for a look at the upcoming launch of TerryTown's new KINDLY campaign on behalf of Fred Finch Youth and Family Services and the reasoning behind their creation of the campaign

Imagen Brands own Anna Wiese joins Karie Cowden for a look into the ways the Arizona Promotional Products Associations Philanthropy committee has dedicated itself to the improvement of the surrounding community, and the results of the program after a year of execution. Membership organizations much constantly justify their existence in the minds of its members and AzPPA has used purpose as a strategy to reinforce their value to members

Fairware co-founder Denise Taschereau joins Karie Cowden for the 1st of a multi-Episode discussion around the adoption of purpose-driven strategies to sell promotional products and the ways those interested might look to get started

Fresh from a trip around the world to discover his passion Ray DelMuro founded Refresh Glass to satisfy his desire to use his engineering skills to make useful products with a environment impact - his is a unique and thoughtful perspective on product sourcing and the ways their line is designed to assist in the process of making environmental changes in meaningful ways

Melinda Bowden, founder of Bluffton, OH distributorship PromoHits Promotional Marketing joins host Karie Cowden for a look at her journey toward the 5% give-back program her business adopted in 2018, the results it's created for the business and her community as a result and a behind the scenes look at the mechanics required to build a clean sheet giving program and make it into reality

The Vantage Earthwise collection offers high-performing essentials that are super comfy, easy to style, and feature a range of decorating options that include, embroidery, heat transfers, and screen printing. The collection allows brands to deliver both an eco-conscious and charitable message. Each style is made with high-quality recycled polyester which helps to keep plastic bottles from ending up in our oceans and landfills. We’ve also partnered with 1% for The Planet and pledged to donate a portion of Earthwise sales to nonprofits committed to protecting our environment.

2018 Advertising Specialty Institute Bess Cohn Humanitarian of the Year Peter Hirsch, MAS sits down with host Karie Cowden for a look at his journey to becoming an American business owner and the ways a book-ended set of Hurricanes gave rise to a culture intent on giving back to those in need that now ensures combat-wounded veterans have disability compliant housing

Jay Wilkinson joins us to provide his perspective on the skyrocketing numbers of Companies choosing B Corporation status, the ways shifting demands from consumers are fueling the need to present corporate values in your business efforts and the increasing need to understand how to communicate your values to clients, prospects and employees

Barry and Jason Lipsett join Karie Cowden for a look at the many ways Charles River apparel has embedded a culture of giving into their Organization as well as a look at the many non-profit Organizations benefitting from their efforts to make the world a better place and to announce a special holiday surprise to benefit of one of their favorite non-profits.

From their humble beginnings printing plastic music download cards to their current role participating in major reforestation campaigns that have planted more than 5 Million trees, Media Tree Rewards has learned how to evolve to survive while making the world a better place in the process.

Taylor Borst joins Karie Cowden for a discussion about the myriad ways American Solutions for Business has woven a culture of giving abd the ways it's employees have rallied around the notion of making the communities they live and work in better as a result of their Organizational impact

Not yet finished with her college career, Michigan State student Jessica Halmaghi transformed personal loss into a way to bring richness to the lives of area children experiencing a physical or emotional hardship. Her efforts to create this student-run Organization have spread rapidly to other Michigan college campuses. Listen in to hear her motivation and the results they've been able to achieve. A remarkable story.

Award winning promotional gifts Company Maple Ridge Farms grows from 25 to 240 employees in the third and fourth quarter of every year. Listen in as Exec Vice President Jodie Schillinger, CAS joins Karie for a look behind her time at the Company and the myriad ways giving is embedded in the fabric of the Organization

Take a ground floor listen to the roller-coaster ride that was a Promotional Products distributor taking the reins of an once in a lifetime charity event that raised nearly $850,000 for a Chicago program meant to serve the needs of those faced with recent loss of a loved one by means of suicide.

On this episode of PromoCares Radio, host Karie Cowden talks with John Bruellman of Showdown Displays about all the ways the company and their employees give back.

PPAI Board of Directors Chairperson and Vice President of Sales at snugZ USA, Brittany provides her perspective and viewpoint on the ways purpose and the desire to connect for-profit and non-profits have made their way into discussions between and amongst industry members, how the marketplace has reacted and where we might see things headed in the future

Bill Petrie talks with Karie Cowden of Connect The Dots Promotions, as she prepares to take over the PromoCares Podcast mic!

Birmingham High School incoming freshman Madeleine Leo discusses the reasoning behind her choice to start a business selling retractable stainless steel straws, why she choose to donate a portion of her profits to a turtle sanctuary and her advice for others her age interested in making a difference themselves

Bill Petrie talks with Dena Hirschberg, president of HHP about how they got into the industry and the many ways this business is doing good in the Chicago area and beyond.

On this episode of PromoCares Radio, host Bill Petrie talks with John Cudahy about the SAAGNY Foundation and the work they do to better their community.

Bill Petrie and Roger Burnett discuss what's happening at PromoCares, some of the good being done around the industry and how you can get involved. Tune in for the latest update!

Bill Petrie shares his personal story on the Power of Promo and why he always wears an American Heart Association wristband.

Bill Petrie talks with David Shultz about how he got involved with the Big Slick in Kansas City and all the work that's gone into the event.

Bill Petrie talks with Lindsey Davis, Director of Promotional Sales at Raining Rose about all the ways they give back throughout their local community with their Day of Caring and the United Way.

Bill Petrie talks with Brian Porter from the Promotional Products Education Foundation about their purpose and how they help the promotional products industry.

Bill Petrie talks with Dana Zezzo American Solutions for Business about their variety of give back efforts that impact their local community and how it empowers their owners to do the same.

Bill Petrie talks with Brian Young from Dunstan Group about the many causes they support, how they choose to support them and how podcasting has helped them share their stories and give back in their community.

Join OPPA President Kara Keister, MiPPA President Roger Burnett, CAS current RAC Board Member and former TRASA President Tom Clouser MAS and GCPPA Board Member Amanda Delaney as they along with IMAGEN Brands President Paul Lage present a challenge to raise funds for the Promotional Products Education Foundation in the name of Fran Ford - listen in for details on how to proclaim "CHALLENGE ACCEPTED"

Kirby Hasseman from Hasseman Marketing joins guest host, Bill Petrie, to share his story about starting clothing drives in Coshocton, Ohio, and how the promo community pitched in.

Dan Jenne from Tekweld joins Roger Burnett for a discussion about PPAI's Disaster Recovery Foundation and their Business Recovery Fund. Listen in as we explore the highs and lows in the history of the Fund and the ways it's existence has gotten Promotional Products businesses back to work in the worst of circumstances.

19 years and $7MM in giving later, Aakron Rule is no stranger to the concept of making the world a better place. In this Episode, we get the unique opportunity to look at the results created between Suppliers and Distributors of our medium and examine where we're shining and where we still need to improve.

You can't go 9 hours of content without uncovering some memorable moments. Mic drops. Killer sound. The best quotable quotes. Take a spin around those moments when we all said "that's it, right there"

"What Should I D0?" "How would I even get started?" Two of the most frequently asked questions by Distributors and Suppliers in 2018 revolved around these two basic questions. It's not as hard as it seems. This Episode includes actionable tactics and the most basic of steps one might take in starting a journey toward adding purpose to your business.

What happens when you're focused on something bigger than the work to be done when you show up and punch the clock? How are lives changed? This Episode explores the ways purpose-based businesses and their cultures are developed in the stories told by our guests.

Setting purpose as the foundational principle of your business allows for clarity in recruiting, hiring, selling, choosing vendors and more. In a crowded and noisy marketplace, the ability to provide added value has never been more important. Listen as our guests make the case for Purpose as the gold standard of differentiation choices.