Podcasts about sherron washington

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Best podcasts about sherron washington

Latest podcast episodes about sherron washington

B.O.O.S.T Podcast
Transitions | Sherron Washington EP114

B.O.O.S.T Podcast

Play Episode Play 60 sec Highlight Listen Later Feb 9, 2023 26:14


If you're a long time B.O.O.S.T.® podcast listeners, you're no stranger to the name Sherron Washington. She was our very first podcast interview in November 2018. Back then, she shared simplified social media methods to promote your brand. Fast forward, Sherron joins us to share her thoughts on life's transitions – intentional and forced – and provides strategies to maximize our moments of evolution.  LinkedIn: https://www.linkedin.com/in/ceop3/ Instagram: https://www.instagram.com/theswlife/EP2 – Simplified Social Media Methods to Promote Your Brand: https://www.buzzsprout.com/1739556/episodes/8203886 Let's Stay in Touch! LinkedIn (be sure to mention you heard the podcast ;-)) Twitter Instagram Website - B.O.O.S.T.® Your Brilliance

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Remarkable Results Radio Podcast
Women In Auto Care 2022 – Tracy Capriotto [RR 739]

Remarkable Results Radio Podcast

Play Episode Listen Later Apr 26, 2022 27:33


Not sure if you know that my daughter Tracy joined our media company and quickly signed on to our purpose to Advance the Aftermarket. She has made a great impact and helped to create the Aftermarket Radio Network. I've been encouraging her to find her stride and do her own podcast episode. Well here it is and she shares with you a personal story at the Women In Auto Care Conference in the Spring of 2022. Together we've attended ASTE, AAPEX, Vision, the Big Event, and others but this experience, she shares with you, is her first solo event and podcast. Get to know Tracy and see how proud I am to have her join the Aftermarket's Premier Podcast. Many, I know, will relate to her story. Key Talking Points Speakers: https://www.autocare.org/detail-pages/speaker/olivia-droney-newton (Olivia Newton), https://www.autocare.org/detail-pages/speaker/sherron-washington-m.a (Sherron Washington, M.A.), https://www.autocare.org/detail-pages/speaker/danielle-sonnefeld (Danielle Sonnefeld), https://www.autocare.org/detail-pages/speaker/gabrielle-hopkins (Gabrielle Hopkins), https://www.autocare.org/detail-pages/speaker/anne-coffin-aap (Anne Coffin, AAP), https://www.autocare.org/detail-pages/speaker/jill-trotta (Jill Trotta, )https://www.autocare.org/detail-pages/speaker/kim-nolan (Kim Nolan, )https://www.autocare.org/detail-pages/speaker/savannah-sprague (Savannah Sprague, )https://www.autocare.org/detail-pages/speaker/olivia-droney-newton (Olivia Newton, )https://www.autocare.org/detail-pages/speaker/cheryl-thompson (Cheryl Thompson, )https://www.autocare.org/detail-pages/speaker/tammy-tecklenburg (Tammy Tecklenburg, )https://www.autocare.org/detail-pages/speaker/tara-topel (Tara Topel, )https://www.autocare.org/detail-pages/speaker/tamara-ghandour (Tamara Ghandour, )https://www.autocare.org/detail-pages/speaker/casey-beck (Casey Beck, )https://www.autocare.org/detail-pages/speaker/jessica-hinman (Jessica Hinman, )https://www.autocare.org/detail-pages/speaker/kathleen-long (Kathleen Long, )https://www.autocare.org/detail-pages/speaker/milagros-mendez (Milagros Mendez) Connect with the Podcast: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting http://www.NAPAAutoCare.com (www.NAPAAutoCare.com) http://aftermarketradionetwork.com () https://remarkableresultsradio.captivate.fm/listen ()

Making It Plain with Dr. Key
Season 2 Episode 14 Black Branding Throughout the Pandemic

Making It Plain with Dr. Key

Play Episode Listen Later May 1, 2021 45:53


In this episode, Sherron Washington, marketing expert discusses branding for professionals and entrepreneurs. She shares secrets to how black people have sustained and increased revenues through branding in the pandemic.

black pandemic branding sherron washington
Leader and Lover
Having It All While Tuning into Your Authentic Self with Sherron Washington

Leader and Lover

Play Episode Listen Later Feb 18, 2021 35:59


You cannot have it all if you first do not begin with yourself. Today on the podcast, we are joined by Sherron Washington as she speaks about what it means to have it all while tuning into your authentic self. Sherron has been described as the “real-deal” when it comes to engagement. She is tremendously skillful at creating and cultivating authentic interactions that generate synergy that flourish into countless opportunities. She uses a combination of her marcom business acumen, online and offline to create a distinctive and lasting presence that encourages and influences others to be more willing to build an integral relationship. Sherron’s goal is to educate businesses on how to develop and execute better marketing and communication strategies that will have successful outcomes. Sherron Washington, M.A. is a marketing and communication (marcomm) professional who has imparted her wisdom and expertise for over two decades. She has been deemed “The Marketing Whisperer” by many, due to her uncanny ability to assist businesses in developing innovative, results-driven, yet, simple marcom solutions. Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications that specializes in providing easy marketing strategy, messaging, design and social media solutions for businesses. Sherron has a Masters of Arts in Communications and a Bachelor of Arts in Communications with a double minor in Business and Media Technology.Resources mentioned in episode:Sherron Washington - https://www.sherronwashington.com/author

Mastering Midlife Podcast
Empathy and Supported Opinions with Sherron Washington

Mastering Midlife Podcast

Play Episode Listen Later Nov 9, 2020 42:20


    Sherron Washington is a marketing strategist, author, speaker and CEO of The P3 Solution, a company providing design, branding, and social media marketing solutions for companies. Sherron is also the author of Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment, a guide to help businesses avoid common mistakes in marketing. With a BA Honors Degree in Communication & Media Technology and an MA Degree in Communication, Sherron is now a Professor of Marketing and Communication, lecturing at Washington Trinity University. She is often dubbed the “Marketing Whisperer” because of her ability to identify and create simple and effective marketing strategies for businesses.   Sherron joins me today to discuss her journey to becoming a leadership professor and coach, where she empowers women around the world to do things they never thought they could do. She shares the effect her ‘secret sauce’ has on the people she inspires and influences. She discusses how COVID 19 meant accepting a process of grief and how her family, friends, and Netflix gave her the outlets she needed from the negative news cycle of 2020. Sherron also reveals what she learns from her own Communications students at Trinity University, and how we should all accept there is no ‘final truth’, only our ‘supported opinions’ that we come to through our individual experiences.       “Ultimately, change comes from within.” - Sherron Washington       Today on Mastering Midlife:   How Sherron uses her ‘secret sauce’ to inspire others What Sherron had to accept with the current pandemic situation Why facts are ‘supported opinions’ in the world of debate What Sherron learns from the students she teaches How Sherron’s Blue Network came to life How our internal experiences influence our external perceptions Why empathy is the key to communication How you can make your intentions clear through thoughtful dialogue     Connect with Sherron Washington:   Sherron Washington’s Website Sherron Washington on LinkedIn Sherron Washington on Instagram Sherron Washington on Facebook Sherron Washington on Twitter Book: Market Simple Book: The Oops Moment           Get FREE Access to the Only 10’s Course   Are you struggling with knowing what, when, and how to focus your efforts to get things done? As a long-time sufferer of severe ADD, I understand the struggle - and that’s why I created the Only 10’s system. This system has helped me and thousands of others clear the clutter and focus their energy on getting the right things done.   The Only 10’s free online course is based on my proven system to help you focus your attention and maintain momentum around your day-to-day life.   Sign up for the Only 10’s free course today!   Mastering Midlife...Together!   Thanks for tuning into today’s episode of the Mastering Midlife Podcast: How to Thrive When the World Asks the Most of You with Mark Silverman. If you enjoyed this episode, subscribe to the show on Apple Podcasts and leave us a review.   Be sure to visit our website and connect with us on Facebook, LinkedIn, Twitter, and YouTube and don’t forget to share your favorite episodes on social media.  

Association Chat Podcast
Marketing Your Association While Building Your Personal Brand in 2020

Association Chat Podcast

Play Episode Listen Later Oct 20, 2020 54:08


Look, we know times can be tough in association marketing (and for your own personal branding, as well!). But Sherron Washington is determined to show us how to transform our challenges into opportunities. Learn how she has continued to build her brand, start a meaningful movement (#YourWorthIsValued), and grow her business(es) in the midst of a global pandemic. Find out how what Sherron thinks associations need to know about marketing in today's difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity! - Intro to Sherron Washington [00:00] - “Stay ready, so you don’t have to get ready!” [01:10] - Part of what your business is all about is speaking and training – you hold incredible leadership events – how have you adapted your business in 2020? [3:41] - You aren’t afraid of making big statements and making waves – can you talk with me about the #YourWorthIsValued campaign I saw earlier this year on DC’s Fox5 news? #YourWorthIsValued social media campaign is designed to combat negative images seen in media. [8:19] - Advice for people facing challenges and uncertainty in their careers or professions. [14:02] - Can other people really support you and be happy for your success? What is the benefit of having your own tribe? [17:35] - What do you think association marketers need to know this year when it comes to marcomm efforts? [21:59] - On the importance of considering the association's mission statement for complex communications and any economical challenges your organization may face. [28:29] - At the end of every interview, I have started asking the podcast guest the question of the week that I ask in the private Facebook group for Association Chat. This week's question: "What is your best advice for someone who wants to work in associations?" [48:50] A leading expert in the marcomm industry, Sherron provides innovative, solution-driven insight, that identifies ideal marketing techniques. #BrandBuilding #personalbrand #BoostYourBrand

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
How Should Businesses Respond to Current Events by Sherron Washington

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Play Episode Listen Later Jul 7, 2020 37:34


How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Sherron Washington, Founder and CEO of P3 Solutions, her marcomm consulting company. Sherron has recently launched a new social media campaign, #YourWorthIsValued, as a way to shed light on the individuality and qualities of Black men. She says the campaign aims at doing so both inside and outside the community, through the kind of visibility only social media can allow. Lisa and Sherron also discuss the state of mass media and journalism. Sherron believes that the media should be treated as the business it is. According to her, we should, as a society hold ourselves accountable for pressuring news outlets into sharing so much negative information. When asked about her pet peeves words in marketing, Sherron had a surprising answer. She uses words that are usually considered no-gos, such as great and amazing but never on their own. Instead, she explains those adjectives in relation to the content, while still using them as ways to easily reach people. Sherron’s Social PR Secret: Master a Few Social Media Platforms When it comes to which social media platform brands should master, Sherron advises to choose only a few platforms to post daily on. She emphasizes that businesses don’t have to deal with every platform to dominate, especially because social media is so saturated. Her chosen ones are Facebook, LinkedIn, and Instagram because they allow for better connection-building, unlike Twitter. On how brands should react to current events such as Black Lives Matter, Sherron says that they should not only be paying attention to trends but also to what matters to their customers. She says businesses shouldn’t be trying to forecast what will matter in a few months but instead listen to what their audience believes is important in the moment. Sherron explains that, these past few months, brands have been making two main mistakes. They have been posting too much content and text and have been too quick to move to video, without being strategic enough about it. Lisa adds that, in 2020, everyone has been more forgiving so now is a good time to experiment with PR and Marketing. How to get through extended quarantine? How to get the most out of working from home? Sherron shares how she reduced stress and stayed healthy during quarantine. She also explains why being in the moment is one of the most important lessons 2020 has brought, both as an individual and a professional. “Every moment is an opportunity to begin again, you don’t have to wait until tomorrow.” - Sherron Washington Some topics discussed in this episode include: The importance of Facebook Mistakes brands make Fake news Entrepreneurship in marketing Contact Sherron Washington: LinkedIn: https://www.linkedin.com/in/ceop3/ Instagram: https://www.instagram.com/ceop3/?hl=en Facebook: https://www.facebook.com/ceop3/ Other Links: Website:

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
How Should Businesses Respond to Current Events by Sherron Washington

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Play Episode Listen Later Jul 7, 2020 37:34


How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips. In this new episode of Social PR Secrets, host Lisa Buyer sits down with Sherron Washington, Founder and CEO of P3 Solutions, her marcomm consulting company. Sherron has recently launched a new social media campaign, #YourWorthIsValued, as a way to shed light on the individuality and qualities of Black men. She says the campaign aims at doing so both inside and outside the community, through the kind of visibility only social media can allow. Lisa and Sherron also discuss the state of mass media and journalism. Sherron believes that the media should be treated as the business it is. According to her, we should, as a society hold ourselves accountable for pressuring news outlets into sharing so much negative information. When asked about her pet peeves words in marketing, Sherron had a surprising answer. She uses words that are usually considered no-gos, such as great and amazing but never on their own. Instead, she explains those adjectives in relation to the content, while still using them as ways to easily reach people. Sherron’s Social PR Secret: Master a Few Social Media Platforms When it comes to which social media platform brands should master, Sherron advises to choose only a few platforms to post daily on. She emphasizes that businesses don’t have to deal with every platform to dominate, especially because social media is so saturated. Her chosen ones are Facebook, LinkedIn, and Instagram because they allow for better connection-building, unlike Twitter. On how brands should react to current events such as Black Lives Matter, Sherron says that they should not only be paying attention to trends but also to what matters to their customers. She says businesses shouldn’t be trying to forecast what will matter in a few months but instead listen to what their audience believes is important in the moment. Sherron explains that, these past few months, brands have been making two main mistakes. They have been posting too much content and text and have been too quick to move to video, without being strategic enough about it. Lisa adds that, in 2020, everyone has been more forgiving so now is a good time to experiment with PR and Marketing. How to get through extended quarantine? How to get the most out of working from home? Sherron shares how she reduced stress and stayed healthy during quarantine. She also explains why being in the moment is one of the most important lessons 2020 has brought, both as an individual and a professional. “Every moment is an opportunity to begin again, you don’t have to wait until tomorrow.” - Sherron Washington Some topics discussed in this episode include: The importance of Facebook Mistakes brands make Fake news Entrepreneurship in marketing Contact Sherron Washington: LinkedIn: https://www.linkedin.com/in/ceop3/ Instagram: https://www.instagram.com/ceop3/?hl=en Facebook: https://www.facebook.com/ceop3/ Other Links: Website:

Talking Business with Beverly
Business Networking Done Right

Talking Business with Beverly

Play Episode Listen Later Nov 24, 2019 46:58


Sherron Washington, M.A. is a marketing and communication (marcom) professional who has imparted her wisdom and expertise for over two decades. She has been deemed “The Marketing Whisperer” by many, due to her uncanny ability to assist businesses in developing innovative, results-driven, yet, simple marcom solutions. Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications (marcomm) firm located in the Washington, DC Area, that specializes in providing easy marketing strategy, messaging, design and social media solutions for businesses. During our conversation, she spoke with us about the key elements needed when it comes to marketing your business. She provides powerful strategies you can use to network effectively. www.theP3solution.com

Becoming BusinessFAB
Marketing: Do what others are not doing with Sherron Washington - [Ep #8]

Becoming BusinessFAB

Play Episode Listen Later Jan 8, 2019 41:46


Buy 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership hereSubscribe on Instavisit: katheyporter.com

B.O.O.S.T Podcast
Episode 2: Sherron Washington - Market Simple - Simplified Social Media Methods to Promote Your Brand

B.O.O.S.T Podcast

Play Episode Listen Later Nov 15, 2018 18:57


This episode features my dear friend and Marketing Whisperer, Sherron Washington. Sherron is a marketing strategist, author, speaker and CEO of the P3 Solution; a full service marketing and communications firm that specializes in providing simple strategy, design, branding, and social media marketing solutions for companies. She has built her firm around the principle of "marketing simple," which instructs clients to embrace simplified methods to promoting their business. Sherron is also the author of Market Simple: The Blueprint to a One-Page Marketing Plan, Speaker and Writer, sharing expert insight in such places as Black Enterprise, SmartCEO, Social Media Today, Inbound, Pubcon and other platforms around the country. Want to connect with Sherron? Follow her on social media @thep3solution !

Awesome Women Entrepreneurs
Episode 75: Sherron Washington // Marketing // The P3 Solution

Awesome Women Entrepreneurs

Play Episode Listen Later Oct 1, 2018 26:23


Sherron is a speaker, trainer, professor and is deemed “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. She shares expert marketing insight in an energetic style that captivates and educates simultaneously. A lively interview with a twenty year veteran of marketing who has and is doing it all! Find Sherron: http://www.p3solutions.net/ https://www.linkedin.com/in/thep3solution/ https://twitter.com/p3tweeps Awesome Women Entrepreneurs:  https://awesomewomen.org/

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I Did It... My Way the Podcast
Sherron Washington: The Marketing Whisperer - IDIMY002

I Did It... My Way the Podcast

Play Episode Listen Later Jan 2, 2018 39:24


Sherron Washington has earned the moniker The Marketing Whisperer.  Sherron makes tackling what can seem daunting to many entrepreneurs manageable by taking her bite-sized, simple, timeless marketing approach in an ever-evolving digital world. Enjoy this episode of I Did It… My Way as internationally renowned marketing expert Sherron Washington helps you to execute your marketing plan fearlessly and lets you in on her unique journey to success. Thank you to our partners at HoneyBook. Benefit from hassle-free client billing.  Now, you can save 50% off your first month of convenient client booking and invoicing services with HoneyBook:  http://share.honeybook.com/Cbz8a. Resources:  http://thep3solution.com Market Simple (http://thep3solution.com/marketsimple/), written by Sherron Washington, MA I Did It… My Way Host: Lauren Hines, contact info@atlantawep.com Want to check out the video of the interview?  Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCY2fqwqmlxC8pxGsYSDnb5g.

The Dating Advisory Board
Sherron Washington - How Can Social Media Be Simplified?

The Dating Advisory Board

Play Episode Listen Later Oct 22, 2017 51:20


I had such a great time with Sherron Washington on The Dating Advisory Board Show. Sherron shared her insights on how social media can be simplified and how those principles can be applied in the dating world. Sherron is a CEO, marketing expert, author, columnist, professor and speaker with an outstanding record of achievement in providing simple strategy, design and social media marketing solutions for small/medium enterprises, non-profits/associations and entrepreneurs. She has been deemed “The Marketing Whisperer” due to her uncanny ability to instruct businesses on how to adopt simple marketing and communications techniques that assist in understanding and utilizing various platforms to market more effectively. I can't wait to share her expertise and showcase her methods into building a marketable dating strategy. Sherron is the founder and CEO of the P3 Solution, a full service marketing and communications firm located in Silver Spring, MD, that specializes in providing simple strategy, design and social media marketing solutions for small businesses, non-profit organizations, associations and entrepreneurs. The P3 Solution is also the creator and host of “Market Simple: The Summit” (www.imarketsimple.com) an annual, full-day workshop designed to help businesses learn how to effectively create and execute their marketing and communication efforts successfully. It's not too late to sign up for Sherron's next “Market Simple: The Summit” on October 20th, 2017! She has amazing speakers lined up click on the link above and please register before tickets sell out. Sherron is the author of Market Simple: The Blueprint I Wish I Had Before I Started A Business, a book that teaches small businesses how to write an effective one-page marketing plan. Check here to purchase from Amazon. In addition to writing a book, she is also a monthly columnist for SmartCEO, where she writes articles on how to streamline the use of social media in order to make a more effective impact.

The Dating Advisory Board
Sherron Washington “Marketing Whisperer” & CEO of The P3 Solution | KISS: Dating 101

The Dating Advisory Board

Play Episode Listen Later Oct 14, 2016 28:38


Sherron Washington joins us on this episode of The Dating Advisory Board podcast to discuss Marketing tips we can use in the dating world. Sherron is a CEO, marketing expert, author, columnist, professor and speaker with an outstanding record of achievement in providing simple strategy, design and social media marketing solutions for small/medium enterprises, non-profits/associations and entrepreneurs. Find The Dating Advisory Board here: Website: http://www.thedatingadvisoryboard.com YouTube: https://goo.gl/MC1jjt Instagram: http://instagram.com/thedatingadvisory Facebook: https://www.facebook.com/thedatingadvisoryboard/ Snapchat: jenhecht1 Twitter: https://twitter.com/JenHecht1 Google+: The Dating Advisory Board Sherron's Bio: Sherron has been deemed “The Marketing Whisperer” due to her uncanny ability to instruct businesses on how to adopt simple marketing and communications techniques that assist in understanding and utilizing various platforms to market more effectively. I can't wait to share her expertise and showcase her methods into building a marketable dating strategy. Sherron is the founder and CEO of the P3 Solution, a full service marketing and communications firm located in Silver Spring, MD, that specializes in providing simple strategy, design and social media marketing solutions for small businesses, non-profit organizations, associations and entrepreneurs. The P3 Solution is also the creator and host of “Market Simple: The Summit” (www.imarketsimple.com) an annual, full-day workshop designed to help businesses learn how to effectively create and execute their marketing and communication efforts successfully. Its' not too late to sign up for Sherron's next “Market Simple: The Summit” on October 15th from 8:00 am until 4:00 pm! She has amazing speakers lined up click on the link above and register. Sherron is the author of Market Simple: The Blueprint I Wish I Had Before I Started A Business, a book that teaches small businesses how to write an effective one-page marketing plan. Check here to purchase from Amazon. In addition to writing a book, she is also a monthly columnist for SmartCEO, where she writes articles on how to streamline the use of social media in order to make a more effective impact. Follow Sherron here: Twitter: @theP3Solution Instagram: theP3Solution

Plateau to Profits with Lisa Anderson
Marketing at its Simplest Form & How it Impacts Business Growth: Interview with Sherron Washington – P2P: 007

Plateau to Profits with Lisa Anderson

Play Episode Listen Later Jul 26, 2016 41:07


Today we have Sherron Washington on the Plateau to Profits podcast. I’m excited about today’s episode because we’re going to talk about marketing at it’s simplest form. Sherron is celebrating her 10th year in business this year. She started working in non-profits doing marketing and realized she wanted to spend less time traveling. After a […] The post Marketing at its Simplest Form & How it Impacts Business Growth: Interview with Sherron Washington – P2P: 007 appeared first on Anavo Transformation LLC.

Coffee Talk with Soy
"Market Simple with Sherron Washington"

Coffee Talk with Soy

Play Episode Listen Later Apr 18, 2015 31:00


Sherron Washington keeps marketing short and sweet for small business owners.  She believes that marketing should not be complex and overwhelming.  Her book keeps it simple and allows any small business owner to develop a plan on any budget.  The blueprint you wish you had is discussed in this interview.    Sherron Washington Keeps It Simple with Soy. 

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The P.R.I.M.E. Show
56 - The P3 Solution: Market Simple

The P.R.I.M.E. Show

Play Episode Listen Later Mar 9, 2015 53:10


Sherron Washington, of The P3 Solution, shares good insights regarding marketing strategies for entrepreneurs. Most importantly Sherron shares three key concepts that she wants the reader to gain from her new book, "Market Simple - The Blueprint I Wish I Had Before I Started A Business." She also shares why it is important to focus on no more than two target audiences at a time and how to set up a marketing calendar. Her book is great in providing the entrepreneur practical exercises in outlining your marketing plan.