Remarkable Results Radio Podcast

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos. Key Insights: Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency. Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what's “abnormal.” Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals). Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports. Commit to Continuous Improvement: It's a loop, not a one-time fix. For MSOs: Scaling requires standardized systems and local accountability. The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth. David Boyd, https://www.callinbound.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website:

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder. For Candidates Be Honest: Shops value transparency about skills and areas for growth. Make a Strong Impression: Be punctual, dress appropriately, and communicate delays. Stay in Touch: Keep recruiters and shops updated, communication builds trust. For Shop Owners Move Fast: Top technicians field multiple offers. A quick verbal offer after a strong first interview can secure them. Be Clear: Write detailed job ads that set expectations and filter unqualified applicants. Mind Your Reputation: Shop appearance, online reviews, and culture shape candidate perceptions. Show the Opportunity: Highlight training, career growth, wages, and benefits beyond just pay. Prepare for Counter Offers: Be ready to show long-term value when candidates get tempted to stay put. Recruiters like Promotive help both sides by prepping candidates for interviews and matching shops with the right cultural and financial fit. The bottom line: honesty, communication, and speed are the antidotes to ghosting. Treat the hiring process like a first date, make it the start of a strong, lasting connection. It's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at

Thanks to our partners Promotive and Wicked FileWhat would happen if your shop—or any business—was hit with a wage and hour audit tomorrow?The answer might shock you. For many owners, even those with the best intentions, missteps in overtime, classification, or documentation could result in penalties large enough to shut doors permanently.In this episode of Business by the Numbers, Hunt Demarest sits down with Jamie Hasty, Vice President of SESCO Management Consultants and a leading authority in employment regulation compliance. Jamie brings more than two decades of experience helping businesses navigate the complexities of wage and hour law, overtime requirements, employee handbooks, and Department of Labor audits.From California lunch breaks to discretionary bonuses, Jamie breaks down the most common pitfalls, why “intent” won't save you in court, and the proactive steps every business owner should take before regulators—or lawyers—come knocking.What You'll Learn in This Episode:(01:38) Why overtime rules haven't changed as much as the headlines suggest(03:46) The #1 financial liability most business owners overlook(08:57) How misclassifying employees—even accidentally—can cost millions(13:37) The difference between discretionary vs. non-discretionary bonuses(23:02) Why accurate timecards are your best legal defense(34:49) How to avoid the hidden dangers of generic employee handbooksIf you're a shop owner—or any employer—this conversation could be the wake-up call that saves your business.Resources:Connect with Jamie Hasty and SESCO Management Consultants: sescomgt.com jamie@sescomgt.comThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio...

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this thought-provoking solo episode, Matt Fanslow tackles the complex and personal question: "What is success?" Drawing a fascinating parallel to Einstein's theory of relativity, Matt argues that there is no universal definition of success, just as there is no universal clock. Success, like time, is personal and relative.He explores how a "successful" outcome for a rookie technician (simply completing a complex job correctly) is vastly different from the definition of success for a seasoned master tech (high efficiency and productivity). Matt urges listeners—whether shop owners, managers, or technicians—to define success on their own terms, celebrate personal victories, and create environments where individuals can chart their own improvement.Key Discussion Points:The Physics Metaphor: How Einstein's theory of relativity—specifically, that time is not universal but personal—provides a powerful framework for thinking about success.No Universal Benchmark: Why comparing your success to billionaires like Elon Musk or elite athletes is a flawed and discouraging exercise.Success in the Shop:For a new tech, success might be finishing a job without help, even if it took three times the book time.For management, success is often tied to metrics like productivity and profit.The importance of acknowledging and validating these different definitions.The Role of Leadership: Managers must communicate clear, reasonable definitions of success and provide the systems and support for their team to achieve it. This includes mentoring on efficiency without dismissing initial accomplishments.Embrace the Learning Process: True growth comes from analyzing failures and missteps. Don't shortchange yourself by only focusing on the end result; take pride in the incremental wins.A Changing Industry: With a smaller pool of naturally experienced talent, shops must focus on building systems that allow a wider range of people to succeed, rather than expecting new hires to "succeed in spite of poor systems."Quotable Moments:"There is no universal success. There's only personal success.""Give yourself credit where credit's due... validate their successes, even as meager as we may find them to be.""This profession is really, really good about pointing out to us is we don't got it.""The failures, the hiccups, the missteps, that's where the learning comes in."Call to Action: How do you define success in your professional and personal life? Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In today's fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone. Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on. Why phone calls matter:• Build trust and loyalty by making customers feel valued.• Prevent lost business by uncovering issues before they turn into bad reviews.• Gain insights you can't get from analytics alone.• Challenge digital norms: 40% of calls get answered, even by younger generations.• Ensure consistency with dedicated ambassadors who represent your shop's culture. Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn ​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the emotional challenges that clients often encounter when beginning their coaching journey. He discusses how feelings of vulnerability, uncertainty, and even anxiety are common among shop owners as they take the first steps toward change and improvement. Chris emphasizes the critical importance of empathy from coaches, explaining that understanding and validating these emotions helps build trust and rapport. He also stresses the need for clear, open communication and consistent reassurance, noting that coaches should be approachable and supportive, guiding clients through the process with patience and understanding.Drawing from his own experiences working with a variety of auto repair shops, Chris shares stories that illustrate the transformative power of coaching when both parties are actively engaged. He encourages shop owners to remain present and communicative throughout the coaching relationship, warning against the tendency to "ghost" their coach when challenges arise. According to Chris, active participation, honest feedback, and a willingness to confront difficulties head-on are all essential ingredients for achieving meaningful results and lasting success.Additionally, Chris highlights the pivotal role of leadership—not only within the coaching relationship but also in the day-to-day operations of an auto repair shop. He explains that effective leaders create environments where both clients and customers feel safe, respected, and valued. This sense of security fosters stronger relationships, higher morale, and better business outcomes.The episode is sponsored by Shop Marketing Pros, a company specializing in marketing solutions tailored specifically for auto repair shops. Their expertise helps shop owners attract new customers, retain existing ones, and grow their businesses through strategic, results-driven marketing campaigns.To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn Our Episode Today:Many of our loyal listeners have heard me mention my older, little, brother Shaun, or you have heard me jesting with host of Diagnosing the Aftermarket A-Z, Matt Fanslow…Today you get to see us sit in the room and have a genuine conversation!I notice in my day-to-day interactions with aftermarket professionals, that many of the businesses I interact with are lacking a real diagnostic specialist on their staff.A diagnostic specialist is one who can troubleshoot complex electrical, mechanical, or hydraulic issues using advanced tools, resources and experience. The value of their knowledge to ensure repairs are done right the first time, earn the business revenue based on knowledge, and save your clients money by preventing unnecessary repairs, is undisputed.Why are there not more of these types of specialists in our industry?How might communication skills play a part?Are networking skills a critical factor in developing other skills? When you hear Matt and Shaun talk about the investment in time, both in the shop, and outside of it - to develop their skills - some will be energized, some may feel dismayed - but the path is a bright one for those who are willing - and we will hear in this conversation what worked for Matt and Shaun as they began their journey - and we get to hear a bit about where it has brought them now.In this conversation you'll hear:Times of sacrifice outside the normal hoursThe need for creating space to practice new skills in balance with demands of businessThe impact of mentorsThe value of adopting a learning mindsetSome valuable caveats if you find yourself at a dinner with Matt FanslowShaun always trying to hire people to join MAS - because he just can't not.The WOTD is a fitting one for the diagnostic backdrop:Nebulous.adj.A formal word used to describe something that is difficult to see, understand, or describe—in other words, something indistinct or vague.I know you'll enjoy listening to Matt and Shaun! Because of their early friendship, I was led to events and networks I would likely not have found on my own. I'm grateful for the opportunity to share this conversation with you now!Sincerely,Craig O'NeillThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty This episode is all about transformation: how coaching, mindset shifts, and strategic decisions can take a shop from survival mode to real growth. Matt Wagg opens up about his journey from being coached by Bill Haas to becoming a coach himself, and the lessons learned along the way about leadership, profit, and purpose. Watch Full Video Episode Key Takeaways: Coaching Works: It paid for itself almost immediately and pushed Matt into changes that fueled growth. Listen for Real: True success starts with listening, not just to reply, but to understand. Differentiate Everything: Even oil changes can be a premium service when properly communicated. Profit Fuels Growth: Embrace profitability to invest in tools, reward your team, and scale. Owner's Mindset: Step out of the bays and into leadership with a clear job description. Leadership = Responsibility: Owners carry the weight of their team's livelihoods—accountability matters. Teaching to Learn: Coaching others deepened Matt's own understanding and perspective. And this is only Part 1! Next time, we'll dive into systems—because “systems win wars.”

Thanks to our partners Promotive and Wicked FileWelcome to another episode of Business by the Numbers with Hunt Demerast, CPA at Parmelis & Associates. This week, Hunt digs into a deceptively simple question every shop owner should be asking: when and how should you look at your financials?Too often, business owners flip through their QuickBooks file or shop management system without clarity on what they're really trying to uncover. Hunt breaks down the process like a scientist testing a theory: identify the problem, brainstorm possible fixes, implement solutions, and then analyze results.From chasing profitability to tackling parts gross profit, Hunt explains how daily, weekly, and monthly reviews tell different stories about your business. Along the way, he shares why financials are trailing indicators, how leading metrics like productivity or parts pricing play a bigger role than many realize, and why “set it and forget it” rarely works when it comes to profitability.You'll also hear:(03:07) Why the frequency of financial reviews should match the problem you're solving(05:55) How to use the scientific method to test business decisions(10:53) A real-world example of fixing low parts gross profit margins(17:53) The danger of only reviewing numbers once a year(19:47) Why your assumptions must be tested against reality—and how to course-correctWhether you're chasing higher margins, fighting to stay profitable, or just trying to sleep at night knowing your numbers are right, this episode offers a roadmap to thinking about financials with purpose instead of panic.Stay safe out there—and remember, your financials are only as valuable as the questions you ask of them.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the...

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWelcome to the 200th episode of Diagnosing the Aftermarket A to Z! In this milestone episode, Matt reflects on the journey of recording weekly shows for nearly four years straight. He shares listener questions, personal insights, and some of the most surprising lessons learned along the way.From the variety and complexity of the automotive repair profession to the humbling stories that stick with him most, Matt highlights how much this industry continues to evolve and inspire. He also digs into some technical listener questions, offering advice on:Getting started with module repair – training resources, tools, soldering practice, and ROI considerations.Programming laptops – buying pre-configured systems vs. DIY setups, pros and cons of “stacking” car-line specific laptops, and what works in a real-world shop setting.And, of course, Matt acknowledges the community of listeners, colleagues, and friends who have made reaching this milestone possible.Key Takeaways200 episodes in perspective: What stands out most isn't just the content, but the incredible variety within the automotive field itself.A jaw-dropping insight: Depression in men often manifests as anger—a lesson that reshaped how Matt views past shop dynamics.Module repair basics: Start with training (Mike Christopherson, Kevin Sutter, Keith Perkins) and practice kits; avoid skimping on tools—buy once, cry once.)Programming computers: Choose between convenience (pre-configured laptops from Auto Rescue Tools) or flexibility (multiple inexpensive refurbished systems).Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Chris Cotton's latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes. Episode Highlights: Shop Acquisition and Rapid Payoff: Despite once saying he'd never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months. Profitability and Growth: With a 31% net profit (compared to the industry average of 5–8%), the shop's success reflects the very systems Chris teaches. Advertising and Expansion: Spending roughly $10K per month, Chris follows his mantra: “Advertise for the shop you want to be, not the shop you are.” He prioritizes Local Service Ads (LSAs). Operations and Staffing: Chris rejects the idea of a “technician shortage,” noting great shops attract great people. Coaching in Action: Chris practices what he preaches: action based learning, accountability, and focusing on fundamentals like proper pricing before chasing more customers. For owners eyeing an eventual exit, he advises cleaning up financials 3–5 years in advance and building a business that thrives without daily owner involvement. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS...

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Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our episode today- I welcome to the podcast my friend Helen Fradette, the newly elected Club President for Grand Rapids Toastmasters, club 404.As listeners know - one of my favorite things about my weekly participation in club 404 -is that the club is NOT composed of automotive professionals, just a great group of professionals from all walks of life.This means they have wide and varied perspectives and opinions that I regularly have an opportunity to listen to - and today you will get to listen to one of those voices!Helen is an IT Security expert, but today she will be sharing a story about a very challenging time in her life - when she was a single mom - couldn't afford a vehicle… and how things felt when the one that was graciously gifted to her wound up needing repairs.As I listened to Helen - it was clear to me that most people walking in our shops that need help - may never voice it - and creating the right kind of environment where people feel safe to communicate real needs might be better considered as a proactive approach vs a reactive one. There is an opportunity for our industry to improve the way we can serve - and communicate our desire to do so.Another Story Helen shared was more common - a circumstance where a shop didn't provide clear details on a repair that was needed - and resulted in inquiries not to the shop, but to trusted friends, which resulted in no authorized repair. These types of scenarios play out daily across the country. I too often- and you might hear this in my conversation with Helen - become very curious about the car in the story.You may also notice that Helen, in our conversation, was less focused about the details related to the car.This was an enjoyable and meaningful conversation - If I can encourage one thing from this chat - it would be to encourage shops to see themselves as partners in life circumstances, not just vehicle mechanics.The WOTD was fitting for this:- “Solicitude” (noun)Meaning: care or concern for someone's well-being.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better....

Thanks to our Partners, NAPA TRACS, and Today's Class Is your shop's first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship. Watch Full Video Episode Inside this episode: The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don't just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second. Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter. Empathy, Education & Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution. From First Call to Lifelong Customer: Strategies to...

Thanks to our partner PromotiveThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeResources: NAMI - https://helplinefaqs.nami.org/article/286-how-can-i-help-my-loved-one-during-a-I am not sick I don't need help - https://www.nami.org/wp-content/uploads/2023/11/I_am_not_sick_excerpt.pdfThanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and "showtime ready" the moment their doors open each morning. In this episode, you'll learn how this approach helps service advisors:• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.• Lower stress by anticipating needs and having everything ready before clients arrive.• Read their “audience” and adjust communication, whether through a quick text or a detailed face-to-face chat.• Lead with consistent professionalism, not sales tactics, just as a dental hygienist confidently recommends treatment.• Use pre-appointment communication to set the stage for stronger client relationships at drop-off.• Commit to continuous practice and training, because like world-class musicians, the best advisors never stop rehearsing, adapting, and growing. Don't miss this episode, it's your backstage pass to delivering a flawless performance every day and creating lasting harmony with your clients! Jason Hladyniuk, service advisor coach at RPM Training Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club:

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today's competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our Episode Today:I've invited my friend Rui Martins to return for Part Two of our conversation on the repair shop role focused on communication. We discussed this topic in episode 22 - and I point just about every repair shop I work with to the concept of creating a reservationist position in their staff. I was introduced to this concept first with my former coach, Bob Greenwood, whom we lost in 2021 to an unexpected heart attack. I met Rui Martins when he was working with a shop that onboarded Autoflow. In the process - we quickly realized we were speaking a similar language, and shared many concepts and ideas. Today - we continue our conversation on many of those concepts as we discuss the role of a reservationist in the retention process.I highly encourage shops who value cultivating authentic, strong, and purpose filled relationships with their clients to listen to this as well as:Episode 022 on Speak Up - follow up with this episode.RRR Episode 922 - “The Role of the Reservationist in Auto Repair.”The Word of the Day:Profunditynoun: Deep insight, great depth of knowledge or thought.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by...

Thanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today's top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You'll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don't have time,” supported by Dan Taylor's compelling data showing that just 10 calls can generate 2 appointments. We'll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer's preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren't just a task, but a growth opportunity. In an increasingly digital world, it's the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don't wait for loyalty, create it. Frank Ruzicka, BG Automotive, Fort Collins, CO Kent von Schilling, Ferber's Tire and Auto, Richmond, VA Jesse Peltzer,

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this episode of Diagnosing the Aftermarket A to Z, Matt Fanslow takes a detour from his usual pop culture quotes and instead pulls wisdom from an unlikely source: Tom Brady.Brady's recent interview stirred up some debate, but Matt digs into why technicians, shop owners, and service advisors should pay attention. It's not about football stats or Super Bowl rings—it's about preparation, accountability, and being part of a team that wins together.What You'll Learn in This Episode:Why Tom Brady's relentless preparation matters just as much in a repair shop as it does on the football field.How great technicians can (and should) take interest in more than just “their bay”—including front-of-house operations, management decisions, and shop profitability.The balance between accountability and respect: holding management and teammates responsible without tearing them down.How effort, process, and adaptability create opportunities for success—and why relying on “luck” isn't enough.The parallel between team sports and auto repair shops: winning requires every player, from the service advisor to the shop foreman to the owner.Matt also isn't afraid to jab at a few colleagues (sorry, Buffalo fans—Tom Brady didn't exactly give Josh Allen the blessing), all while reminding us that success in auto repair is about more than just cranking hours. It's about growth, teamwork, and improving the environment for everyone involved.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Thanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.This isn't just another feel-good story. It's a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.Ready to inspire your team, connect with your community, and build a brand people can't stop talking about? Hit play and take notes. Lagniappe (Books, Links, Other Podcasts, etc)https://www.harrellandbeverly.com/ https://www.harrellandbeverly.com/our-historyhttps://www.harrellandbeverly.com/teachers Christina's blog about her cancer: https://www.livingrarely.com/ Show Notes with TimestampsIntroduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina's involvement with Flaca.Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers' Amazon wish lists and local needs.First Year of the Giveaway (00:05:22) Details about the first year's small-scale giveaway and unexpected national reach.Scaling Up the Giveaway (00:09:19) This year's expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.Metrics & Website Impact (00:10:41) Discussion of increased website traffic and engagement during the giveaway.Last Year's Impact & Teacher Reactions (00:12:02) Reflections on last year's recipients and their gratitude, even from out-of-state teachers.Announcing Winners & Selection Process (00:12:41) How winners were chosen, the addition of a runner-up prize, and the team's involvement in selection.Winner Stories & Reactions (00:14:48) Stories about the winners, including a first-year trades teacher and their reactions to winning.Sponsor Message 2 (00:18:00) Shop Boss and App Fueled sponsor messages.Core Values & Business Why (00:19:58) Host and Christina discuss EOS, core values, and how generosity fits into their business mission.Community Reputation &...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Keith Katz shares practical insights from decades of running a successful auto repair business, offering shop owners real-world strategies to adapt and grow. From navigating the challenges of ADAS and EV technology to making bold investments in team training, Keith explains how the right decisions can set your shop up for long-term success. You'll also discover why shifting from being a hands-on technician to a strategic business leader is essential, how proactive succession planning protects the future of your shop, and the one move Keith wishes he made sooner—hiring a business coach. His honest reflection and actionable advice make this conversation a must-listen for any shop owner ready to evolve, embrace new technology, and secure lasting profitability. Keith Katz, Quality Service Center, York, PA. Keith's previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn:

To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us!...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our Episode Today:Craig O'Neill hosts his BOSS!Director of Content/Producer - Tracy Capriotto, joins the podcast to discuss her communication journey - which led her to LEAD the Remarkable Results Toastmasters Club as Club President in the 2024-2025 term.As the Immediate Past President, Craig invites Tracy to reflect on all she has learned by saying YES to taking a new role and stretching past her comfort zone.Tracy is well known in the industry as Carm Capriotto's daughter, but she is commonly behind the microphone, not in front of one! Listen in on the conversation as she shares experiences from early childhood when she was shy and quiet, and how her experiences being “a 3rd culture kid” shaped who she became as an adult. (The 3rd Culture concept was discussed with Jeremy Glassco in Episode 006).In this Episode:Tracy shares about her first time speaking upHow Toastmasters helped build confidenceHow being behind the mic was a great way to find her voiceHow conferences help YOU build confidence (Even if you're shy!)FORD for Small Talk (Family, Occupation, Recreation, Dreams)Listeners will enjoy getting to know more about Tracy and how she makes it very clear that you don't have to be the loudest voice in the room to have something worth saying.Our WOTD for this Episode:Winsome:AdjectiveGenerally pleasing and engaging often because of a childlike charm and innocenceThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/

Thanks to our Partners, NAPA TRACS, and Today's Class Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry. Watch Full Video Episode We break down three powerful options: Loaner Cars & Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs. Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management. Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life. Tune in to hear how each option impacts ROI,...

Thanks to our partner PromotiveThe mega-money players have arrived—and they're changing the game for independent auto repair shops.Private equity is buying up some of the best shops in the country, often paying prices that make long-time owners' jaws drop. But what does this mean for you—the shop owner still running your business day-to-day? Should you be worried, or is there a hidden opportunity in all this change?In this episode of Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, breaks down what private equity really is, why they're suddenly so interested in auto repair, and the strategies they use to buy, scale, and sell. You'll learn not just how they operate—but what independent shop owners can borrow from their playbook to boost profitability and stay competitive.What You'll Learn:(02:51) Why this episode isn't about “how to sell”—and what it is about(03:27) The number one rule when approached by private equity (and why going it alone is risky)(04:42) How other industries—collision, HVAC, dealerships—have already been through this wave of consolidation(08:57) The big labor rate advantage collision shops have, and why private equity thinks it can apply to repair shops(11:16) The mindset difference: why private equity is only about profitable work(13:50) Strength in numbers: why 80 small shops are worth far more together than apart(16:10) How tire sales and bulk purchasing make their numbers work(17:57) The lessons independent shops can steal from private equity's approach(20:15) The choice: build for community or build for maximum money(22:27) Why a private equity buyout might actually make your life easier(24:37) The two possible futures for private equity in auto repair—and which is more likelyIf you've been curious, concerned, or just plain baffled by the rise of private equity in the auto repair world, this episode gives you the insider view—and the tools to prepare for what's next.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeThe Role of Content in the Automotive IndustryMatt reflects on his own content creation (radio ads, podcasts) aimed at demystifying auto repair for customers.The importance of transparency: explaining shop practices (e.g., credit card fees, brake fluid exchanges) without vilifying other shops."Chest-Thumping" vs. Educational ContentCritique of shops/technicians who create content showcasing their successes while trashing other shops.Shoutout to Oz Mechanics for focusing on excitement/problem-solving rather than tearing others down.The "Paper Tiger" PhenomenonTerm borrowed from martial arts: Those who "talk the talk" but can't "walk the walk."Historically, this applied to instructors who lacked hands-on skills—now amplified by social media's reach.Example: A shop's viral "success story" video ignored early diagnostic clues, leading to a questionable repair path.Ethical Dilemmas in Content CreationShould experts call out errors in others' content? Risk of appearing elitist or "stealing thunder."Public vs. private feedback: Acknowledging mistakes (e.g., follow-up videos) builds trust with audiences.The Power of Collaboration"Rising tides lift all boats": Success doesn't require devaluing peers.Admitting fallibility (e.g., ScannerDanner's approach) strengthens credibility.Notable Quotes:"Pushing people down to prop yourself up is like drowning together—collaboration is survival.""Paper Tigers thrive in the spotlight but crumble under real-world scrutiny.""The motoring public doesn't see diagnostic missteps—they just see a fixed car. But should we hide those mistakes?""Can we check our egos at the door? Honesty and humility might just be the best marketing tools we've got."Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Thanks to our Partners, Shop Boss and AppFueledLet's be real, owning a shop isn't just about fixing cars. It's about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer's Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don't talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people's baggage.This episode is raw, practical, and filled with the kind of real-life advice you won't get in a book. Whether you're burned out, overwhelmed, or just need a reminder that you're not alone, this conversation is the reset button you didn't know you needed.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In Touch With the GuestLeisa AnnKeepMePostedTodayRachel Spencer Spencer's Auto CareLagniappe (Books, Links, Other Podcasts, etc)Plan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Kim introduces the podcast, guests, and topic of mental fitness; sponsor messages are shared.Guest Introductions and Background Stories (00:01:30) Kim introduces Rachel Spencer and Lisa Ann, sharing how she met each and their backgrounds.The Road Construction Crisis: Kim's Story (00:06:55) Kim recounts her and Brian's experience with a devastating road construction project and its impact on their business and mental health.Rachel's Road Construction Experience (00:09:46) Rachel describes her shop's recent road construction challenges, a car accident, and the resulting stress on her and her team.The Power of Practicing the Pause (00:11:05) Rachel discusses learning to slow down, practice gratitude, and the importance of pausing during stressful times.Sponsor Messages (00:15:07) Additional sponsor messages about shop management software and customer loyalty apps.Lisa Ann's Cross-Country Walk and Mental Fitness (00:17:08) Lisa shares her journey walking across the country to raise awareness for mental fitness and practical self-care strategies.Making Emotional Deposits and Building Support Networks (00:22:08) Discussion on the importance of emotional support, surrounding yourself with positive people, and...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter. Here's what you'll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athletes, your service advisors need "muscle memory" to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural. - Conquer the Price Shopper: Understand the "killer" impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practice bot and Dan Malloy's approach equip your team to handle these crucial conversations without immediately giving a price. - Embrace AI for Data-Driven Growth: Explore how AI goes beyond traditional "keyword spotting" to analyze calls, score performance automatically, and provide invaluable "language KPIs." Understand how this data on communication directly drives your traditional business KPIs and profitability. - Mandate Daily Practice: Learn why the best companies are making bot practice mandatory, just like opening the store or running batting cages, and how it fosters a high-level, professional team. Dan Molloy, Molloy Business Development Group. Dan's previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeOn this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it's helped me on mine.If you've caught on to some of my themes these past few months, you'll notice that I have spent a lot of time discussing distractions, attention, and the importance of being present for those we are with. These musings are interspersed with some immediately practical topics related to the automotive aftermarket - and all of it is seasoned with some communication strategies applicable to just about anyone.You'll have heard me say that sometimes it can be extraordinarily difficult to hear our own thoughts, or the positive (usually softer) voices in our lives, or especially difficult - respecting the gentle tuggings on our soul- those unseen nudges that urge us forward into greater refinement. Our world hasn't made noticing such things easier - and I've been seeing a repetitive theme in my readings as of late regarding the negative impacts of technology. What astonishes me though - is how the things I've been paying attention to take a long time to make sense, and once they do - suddenly you are making connections just about everywhere you go- like you suddenly realized there is a song playing that describes your journey. I'll tell you now - this episode's story ends with me taking the next logical step to my ‘Irish goodbye” on Facebook (An Irish goodbye is when you don't say anything about leaving… but just leave). That next step was deleting my account. (it takes 30 days I guess they want you to have time to change your mind).The episode begins with an “Educational minute” I delivered to my local toastmasters club (actually 5 minutes) - and while that speech ended with some advice on notifications (akin to what I described you you in Episode 39: The War Against Notifications - this episode will end… well I just told you how it ends - listen to see how I got here.Our WOTDPuerile - AdjectiveChildish or silly:Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and...

Visit https://ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here:

Thanks to our Partners, NAPA TRACS, and Today's Class Greg Bunch and Jen Davis unpack why the real engine of shop success isn't just technical skill, it's people skills. Watch Full Video Episode Key Takeaways: Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers. Emotions Drive Decisions: Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine. Soft Skills = Profitability: Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention.

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book : Download...

Thanks to our Partners, Shop Boss and AppFueledWhen it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry's Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it's part of his shop's DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they've given away five cars (and counting) to people who truly needed a hand up.Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it's created a stronger bond between his shop and the community. You'll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.This episode isn't just about cars. It's about impact. It's about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can't always track but can always feelThis episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.How To Get In Touch With the GuestChris LuomaJerry's AutomotiveLagniappe (Books, Links, Other Podcasts, etc)News Coverage of Vehicle GiveawayShow Notes with TimestampsIntroduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode's focus on community involvement and vehicle giveaways.Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive's 55+ year history, family ownership, and shop evolution.Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value, inspired by his grandfather's philosophy.Charitable Activities Overview (00:05:30) Overview of shop's charitable work: Toys for Tots, veterans, VFW, and car giveaways.Shop Decor and Local Identity (00:06:01) Conversation about the shop's old trucks, their use in community events, and as shop decor.Choosing Causes to Support (00:07:02) Chris discusses how they select which causes to support and the challenges of choosing recipients.Other Community Involvement (00:08:03) Support for local VFW, Little League, high school sports, churches, and plans for more involvement.ROI and Motivation for Giving Back (00:09:24) Brian and Chris discuss the intangible returns of community involvement versus trackable ROI.Sponsor Messages (00:11:46) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Vehicle...

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeKey Discussion Points:Two Types of Angry PeopleExplosive: Outwardly aggressive (e.g., yelling at a cashier).Implosive: Bottled-up anger that can lead to extreme reactions (e.g., the quiet cashier who "snaps").No One Starts at 100% AngerAnger escalates in stages—people don't go from 0 to 100 instantly.Triggers (work stress, home life, past trauma) compound over time.Personal Reflection: Parenting & ADHDMatt shares struggles with his son's ADHD and his own reactive anger.Realization: Frustration often stemmed from unrealistic expectations, not the child's behavior.Lesson: Awareness is key—but applying knowledge is harder than reciting it.Handling Anger in the WorkplaceFor Leaders/Co-workers:Approach outbursts with curiosity, not defensiveness.Validate feelings without justifying bad behavior.Ask: "What else is going on?" (e.g., home stress, financial fears).For Customers:High-conflict clients may already be at "50%" before they walk in.Respond with calm energy, active listening, and empathy.Example: "I understand why you're scared. It's hard to trust when you're unsure."De-escalation TacticsMirroring: Match the energy level you want (e.g., stay calm to diffuse rage).Validation: Acknowledge emotions without agreeing to unreasonable demands.Safety First: Remove yourself or others if the situation escalates dangerously.Why This Matters in the AftermarketMost customer outbursts are rooted in fear (e.g., being ripped off, losing control).A thoughtful response can turn a raging customer into a loyal one—or reveal irreconcilable differences.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, we're flipping the script on how we prepare the next wave of talent in the auto repair world. It's not just “training” anymore – The future of our industry needs more than just teaching people how to turn wrenches. It's about real education that prepares them to think, solve, and lead. The repair bay of tomorrow – Imagine clean, high-tech “surgical rooms” with white lab coats, big screens, and smart tools—where cars are diagnosed like patients. Let's make this career sexy – To attract today's tech-savvy, digital-native crowd, we've got to show them this is a career filled with innovation, tech, and opportunity. Soft skills are a big deal – Communication, confidence, and life skills are just as important as technical know-how. Training isn't cheap, and that's okay – One expert says shops should spend $3,000 to $5,000 a month on education. Yep, even the small ones. Because falling behind costs more. Leaders: don't gatekeep – Share your tips, be open to different learning styles, and remember that even the small stuff you know can make a huge difference to someone starting out. This episode isn't just about fixing cars—it's about fixing how we grow the people who will shape the future of this industry. Chris Machado, Circle M Tire & Auto and Circle M Truck Repair Bakersfield, CA. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn ​In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.Beyond physica...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn this episode - Craig has some fun with an old anecdote that intends to reminds us how important it is to take a customers complaint seriously - even when it sounds absolutely ridiculous!The old story is about a man whose new Pontiac will not start ONLY if he goes and picks up vanilla ice cream… but if he buys other flavors, like strawberry or chocolate.While this story may not be the best case study for a no start diagnostic process - it DOES provide a great moral lesson for taking clients seriously so you can get to the real details and the facts that matter.Grab some vanilla ice cream and enjoy Craig's take on this story and please consider sharing your own radical stories from the shop to speakeup@craigoneill.net.Communication gaps are almost always prevalent when those strange cases come up - and we're sure you have a good example that could be worth sharing!The WOTD: Anecdote: A short amusing or interesting story about a real incident or person.An account regarded as unreliable or hearsayIn our episode today…We're talking about Customer complaints. Specifically the off the walls ones.More specifically - listening to them - as though what they are saying is accurate and true - even though things don't even remotely plausible.You don't need to be in auto-repair to appreciate this topic - but our loyal listeners who ARE in auto repair - you definitely will. For me - there was a common gripe I'd hear from our techs at the transmission shop. “I can't get it to act up!” Which is a horrible thing to have to call the customer to tell them.They know there is a problem.We can't see it.And in many cases - this is where things end.The real problem, you guessed it, is a communication problem. Sometimes the details provided for our specialists are just not very clear - and what we do get from clients make it impossible to replicate an issue so we can diagnose a problem. It's why, in auto repair, intermittent problems are an absolute pain and can be massively time-consuming to solve. But this came across my desk from one of my colleagues in Autoflow. It's something of an anecdote - Anecdotenouna short amusing or interesting story about a real incident or person."told anecdotes about his job"Never underestimate a customer's complaint, no matter how funny it might seem! This is a real story that happened between the customer of General Motors and its Customer-Care Executive. A complaint was received by the Pontiac Division of General Motors: This is the second time I have written to you, and I don't blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of ice cream varies so, every night, after we've eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It's also a fact that I recently...

Thanks to our Partners, NAPA TRACS, and Today's Class Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver's seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores the program's community impact and offers practical tips for other shops looking to launch something similar, including how to manage costs, secure insurance, and collaborate with local partners. Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE Show Notes: Watch Full Video Episode

Thanks to our partner PromotiveThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt:

Thanks to our Partner, NAPA Autotech TrainingIn this episode, Matt Fanslow reflects on the recent passings of two cultural icons—Ozzy Osbourne and Hulk Hogan—and draws parallels between their careers and the automotive aftermarket industry. Both figures revolutionized their respective fields (music and professional wrestling) through innovation, perseverance, and an unparalleled connection with their audiences. Matt explores what we can learn from their legacies, including the importance of passion, reinvention, and recognizing opportunities outside our comfort zones.Key Discussion Points1. Ozzy Osbourne: The Accidental Pioneer of Heavy MetalOzzy's final performance at the Power Trip festival, where he performed in immense pain, skipping pain meds to stay present.How Black Sabbath (with guitarist Tony Iommi) accidentally created metal by downtuning guitars after a workplace injury.The importance of appreciating contributions even if you're not a die-hard fan.The value of knowing how you've impacted others (like Ozzy hearing tributes before his passing).2. Hulk Hogan: The Man Who Made Wrestling MainstreamHogan's physical sacrifices (spinal damage from his signature leg drop) and how wrestling is a work but not fake.His ability to connect with audiences in ways no wrestler had before—comparable to Stone Cold Steve Austin and The Rock.How Hogan's heel turn (becoming a villain with the NWO) revitalized wrestling during a slump.The role of timing, charisma, and reinvention in long-term success.3. Lessons for the Automotive AftermarketPassion & Perseverance: Like Ozzy and Hogan, success in the aftermarket requires dedication and pushing through challenges.Reinvention: Hogan's shift from hero to villain kept him relevant—how can shops adapt to stay ahead?Breaking Out of Comfort Zones: Both Ozzy and Hogan expanded beyond their core careers (reality TV, movies). How can shops engage in community work, sponsorships, or other visibility-boosting activities?Continuous Improvement: Getting 1% better every day compounds into major growth over time.4. Personal Reflections & Industry ParallelsMatt's admiration for educators like Paul Danner, who revolutionized training accessibility.The importance of finding the right shop culture for growth (just as Hogan thrived under Vince McMahon's WWE expansion).Why awareness of opportunities—both inside and outside the industry—is crucial.Notable Quotes"Ozzy and Hogan didn't just succeed in their fields—they redefined them. That's the kind of impact we should strive for in the aftermarket.""Wrestling isn't fake; it's a performance with real consequences. Same goes for our work—every repair matters.""If you improve by just 0.33% every day, you'll be 100% better in a year. Small steps lead to big changes."While Ozzy and Hogan came from entirely different worlds, their stories remind us that innovation, adaptability, and connection are universal keys to success. Whether you're a technician, shop owner, or industry educator, there's always room to grow—and maybe even revolutionize your corner of the aftermarket.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt:

Thanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer's barely over, kids are back in school, and suddenly you're staring down September, wondering what the heck to post on social media? Yeah, that's where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They're covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it's not just fluff, this episode is packed with real ways to build trust, showcase your shop's personality, and create content that positions your brand as the go-to in your community.Whether it's using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Preparing for August's MarketingDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and preparedness kit giveaways.Community Sponsorships: Little League & Baby Safety (00:11:23): Promoting shop involvement in Little League sponsorships and baby safety events, including car seat checks.Read a New Book Month (00:13:20): Encouraging team reading and sharing book recommendations as part of shop culture.Weekly Themes: Child Passenger Safety & Compassionate Leadership (00:13:37): Highlighting Child Passenger Safety Week and Compassionate Leadership Week, and their relevance to shop training and culture.Other September Weeks: Fall Foliage, Security Officer, Truck Driver Appreciation (00:15:30): Ideas for pre-trip checks, security officer discounts, and truck driver/fleet customer appreciation.Fun September Days: Beards, Bacon, Labor Day, Pizza, Beer (00:18:09): Creative content ideas for World Beard Day, International Bacon Day,...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode dives into the real challenges of technician retention and why it's time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig's previous episodes HERE Show Notes Watch Full Video Episode Rise of the Specialist - A NEW Language Standard for Auto Repair Specialists: https://remarkableresults.biz/downloads/ Episodic Education (00:01:06) Shop Expansion and ADAS Specialty (00:01:45) Staffing Challenges and Work-Life Balance Shift (00:02:54) From Mechanic to Technician to Specialist (00:05:22) The Rise of the Specialist (00:06:22) Educating Consumers on Complexity (00:07:56) Recognition and Respect for Technicians (00:09:52) Shift from Flat Rate to Work-Life Balance (00:10:24) Craig's New Pay Structure (00:12:47) Bridging the Generational Gap (00:20:06) Financial Transparency with Staff (00:21:03) Personal Motivation for Change (00:23:34) Recruitment and Retention Strategies (00:26:58) Diverse Career Paths in Automotive (00:27:47) The Power of Language: Calibration Specialist (00:29:05) Educating Customers on Technical Systems (00:29:47) Value of ASE Certification and Public Recognition (00:30:56) Integrity and Problem-Solving in the Shop (00:32:09) Training...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today:In this episode we'll hear about Rhonda's communication journey and how her relationship with Jimmy has lead to a new path speaking and presenting on topics loyal listeners of Speak Up will certainly appreciate.Rhonda Cites George Bernard Shaw with one of her favorite quotes sums:“The single biggest problem in communication is the illusion that it has taken place.”What we say seems clear to us - but as Rhonda will express - misalignment often lurks beneath the surface.Craig asks Rhonda a key question in this discussion:"What would you tell someone who asks you - why should I need to adapt to others?"Topics Include:Gaps in Communication How some chaos is a good thing! (It means there is plenty of demand!)It can be exhausting to adapt to othersThe importance for leaders to show up as a person.A book recommendation: Crucial ConversationsOur WOTD isAdaptive(Adjective)The adjective "adaptive" describes something that has the ability or tendency to adapt to different situations. This means being able to:Adjust to new circumstances, changes, and challenges.Be flexible, open-minded, and willing to embrace uncertainty.Modify characteristics, behaviors, or strategies to suit varying conditions or needs.Listeners curious about Rhonda's business - Scale the Chaos can see more on her website:https://www.scalethechaos.com/Rhonda can be emailed at rhonda@scalethechaos.com or reached out to via LinkedInThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results...

Thanks to our Partners, NAPA TRACS, and Today's Class This episode features Brakes for Breasts co-founders Leigh Anne Best and Laura Frank, along with Cleveland Clinic researcher Dr. Justin Johnson, as they celebrate the automotive industry's role in raising over $2 million for breast cancer vaccine research. They share the initiative's grassroots beginnings, its 100% donation to research model, and provide an update on the vaccine's progress, highlighting the completion of Phase One trials and the upcoming launch of Phase Two. A key highlight of the campaign: During October, independent auto repair shops across the U.S. offer free brake pads to customers. For every brake service performed, the customer receives their brake pads at no cost and only pays for labor and other parts. In turn, each participating shop donates 10% of the brake service total to the Cleveland Clinic Breast Cancer Vaccine Research Fund. The episode also shares the inspiring story of Jennifer Davis, the first vaccine recipient, and encourages more shops to get involved in this unique, community driven fundraising effort that's helping fuel groundbreaking research. Show Notes: Watch Full Video Episode The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ Introduction (00:00:00) Celebrating the $2 Million Milestone (00:03:08) Origin Story of Breaks for Breasts (00:03:46) Connection to Cleveland Clinic and Dr. Tuohy (00:06:01) Personal Motivations for Founding (00:06:55) Industry Call to Action and Broader Impact (00:07:31) Expanding Research Beyond Breast Cancer (00:10:09) Clinical Trials Overview: Phase One (00:12:14) Clinical Trials: Phase Two and Three Plans (00:14:08) How Research Funding Works at Cleveland Clinic (00:19:42) 2024 Check Presentation and Fundraising Impact (00:21:03) Jennifer Davis: The First Clinical Trial Patient (00:23:38) Hope and Realistic Expectations...