Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings The successful outcome of the Female Disruptors Virtual Summit More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond Collaborations and community is the new PR 3.0 Boss Beauties NFT collection reveal Female Disruptors NFT collection is in production Defi and how you can learn https://www.littlemight.com/articles/2021-review Whitney Freya Creativity Coaching Program Clickz Collectives Apprentice, Internship and positions available to work with me - email lbuyer@thebuyergroup with subject line Apprentice with Passion Discord Community Manager opportunity - email lbuyer@thebuyergroup with subject line Community Manager 3.0 is my calling Why passion and happiness matter most in what you do and your job Added bonus - explanation Question: Why is Lisa's left brain taking a break? Answer: Because my right brain has been on 90% “on hold” since I was 21 years old Left brain and right brain background The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry. The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations. According to Sperry’s dated research, the left brain is also connected to: logic sequencing linear thinking mathematics facts thinking in words The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking. Sperry’s dated research suggests the right brain is also connected to: imagination holistic thinking intuition arts rhythm nonverbal cues feelings visualization daydreaming Source https://www.healthline.com/health/left-brain-vs-right-brain#left-brainright-brain-theory

Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings The successful outcome of the Female Disruptors Virtual Summit More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond Collaborations and community is the new PR 3.0 Boss Beauties NFT collection reveal Female Disruptors NFT collection is in production Defi and how you can learn https://www.littlemight.com/articles/2021-review Whitney Freya Creativity Coaching Program Clickz Collectives Apprentice, Internship and positions available to work with me - email lbuyer@thebuyergroup with subject line Apprentice with Passion Discord Community Manager opportunity - email lbuyer@thebuyergroup with subject line Community Manager 3.0 is my calling Why passion and happiness matter most in what you do and your job Added bonus - explanation Question: Why is Lisa's left brain taking a break? Answer: Because my right brain has been on 90% “on hold” since I was 21 years old Left brain and right brain background The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry. The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations. According to Sperry’s dated research, the left brain is also connected to: logic sequencing linear thinking mathematics facts thinking in words The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking. Sperry’s dated research suggests the right brain is also connected to: imagination holistic thinking intuition arts rhythm nonverbal cues feelings visualization daydreaming Source https://www.healthline.com/health/left-brain-vs-right-brain#left-brainright-brain-theory

Do you want to increase your chances of meeting your goals by 42%? Write it down! What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan. This ‘plan’ is specifically designed for not just the year - it is your plan for each month, week, day, and hour. It needs to be in writing. A plan is on a real piece of paper, using a pen or pencil, one that you love. The paper is part of a notebook you open up each day and write in like it’s your job (because it is). There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022. What does your planner look like? Is it digital or physical? Topics in this PR Disruptor episode Why a planner? Extra encouragement Can’t rely on digital Pens Improve daily habits and success Accountability PR Disruptor Mantras Getting it done is always better than getting it perfect Invest in good tools that can save your time and money What I like about my daily journal Every sheet is a new day - it’s like a diary It makes me feel accomplished It helps me remember Writing things down helps I add goals and notes I use colored pens What I don’t like about it It’s a mix of personal and business I have to leaf through pages to find things Types of PR Disruptors Journals Disruptor’s Planner Notebooks Journals Notes in Notes Styles of PR Disruptor Journals Lined Dots Blank pages Spiral Bound I like my journal spiral to lay flat Before The Disruptor’s Planner, I loved the Ban.do journals PR Disruptor Lessons by Ai Addyson Try to not get overwhelmed by even the simplest of tasks, don't force yourself to do it any way but ask yourself what's the root cause so you can address the elephant in the room. Example Affirmations I am exactly where I am supposed to be Feeling so thankful Analysis Paralysis to Avoid Don’t want to write something and mess it up Need to just do it If you write it down you might actually make it happen - you are afraid of success - this is called self-sabotage. What you can do RIGHT NOW to successfully disrupt 2022? Go back the last 12 months and for each month write out the top three positive things and top three negative things that sum up each event Sign up for Elliot Roe’s

Do you want to increase your chances of meeting your goals by 42%? Write it down! What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan. This ‘plan’ is specifically designed for not just the year - it is your plan for each month, week, day, and hour. It needs to be in writing. A plan is on a real piece of paper, using a pen or pencil, one that you love. The paper is part of a notebook you open up each day and write in like it’s your job (because it is). There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022. What does your planner look like? Is it digital or physical? Topics in this PR Disruptor episode Why a planner? Extra encouragement Can’t rely on digital Pens Improve daily habits and success Accountability PR Disruptor Mantras Getting it done is always better than getting it perfect Invest in good tools that can save your time and money What I like about my daily journal Every sheet is a new day - it’s like a diary It makes me feel accomplished It helps me remember Writing things down helps I add goals and notes I use colored pens What I don’t like about it It’s a mix of personal and business I have to leaf through pages to find things Types of PR Disruptors Journals Disruptor’s Planner Notebooks Journals Notes in Notes Styles of PR Disruptor Journals Lined Dots Blank pages Spiral Bound I like my journal spiral to lay flat Before The Disruptor’s Planner, I loved the Ban.do journals PR Disruptor Lessons by Ai Addyson Try to not get overwhelmed by even the simplest of tasks, don't force yourself to do it any way but ask yourself what's the root cause so you can address the elephant in the room. Example Affirmations I am exactly where I am supposed to be Feeling so thankful Analysis Paralysis to Avoid Don’t want to write something and mess it up Need to just do it If you write it down you might actually make it happen - you are afraid of success - this is called self-sabotage. What you can do RIGHT NOW to successfully disrupt 2022? Go back the last 12 months and for each month write out the top three positive things and top three negative things that sum up each event Sign up for Elliot Roe’s

How do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022. 2021 Episodes Megan Foster: How to Pitch E-Commerce Editors Tips on Pitching to a Publication Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips. #1. Your subject line needs to be on point The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers. #2. Use images Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan. #3. The 20-second rule All the important information in your pitch needs to be at the top. #4. Include some details If an editor picks your product, they’ll appreciate having details already researched for them. #5. If you are going to personalize the pitch, get the name right Yes, really. Don’t forget to remove [Insert Editor’s Name Here]. #6. Get to know the person you’re pitching to It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture! “When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e. Modern PR Myths, Musts, and Mantras Digital PR vs. Digital Advertising While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic. Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes: Thought leadership Credibility Third-party endorsements Community Relationships Impact Low budget/no budget is needed. Top 3 PR Myths, Busted Myth #1. PR is only measured in numbers Myth #2. Only big companies do social listening Myth #3. The best PR pros live in LA and New York Brands should keep in mind they’re looking

How do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022. 2021 Episodes Megan Foster: How to Pitch E-Commerce Editors Tips on Pitching to a Publication Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips. #1. Your subject line needs to be on point The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers. #2. Use images Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan. #3. The 20-second rule All the important information in your pitch needs to be at the top. #4. Include some details If an editor picks your product, they’ll appreciate having details already researched for them. #5. If you are going to personalize the pitch, get the name right Yes, really. Don’t forget to remove [Insert Editor’s Name Here]. #6. Get to know the person you’re pitching to It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture! “When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e. Modern PR Myths, Musts, and Mantras Digital PR vs. Digital Advertising While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic. Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes: Thought leadership Credibility Third-party endorsements Community Relationships Impact Low budget/no budget is needed. Top 3 PR Myths, Busted Myth #1. PR is only measured in numbers Myth #2. Only big companies do social listening Myth #3. The best PR pros live in LA and New York Brands should keep in mind they’re looking

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement. “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric. That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” In this episode, Mike Toner talks about Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 “There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” As mentioned in this interview Build the 3D internet now Burberry x Farfetch x Threedium

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement. “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric. That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” In this episode, Mike Toner talks about Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 “There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” As mentioned in this interview Build the 3D internet now Burberry x Farfetch x Threedium

Hop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the NFT space! Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card. Boss Beauties. Mission to educate and empower the next generation of Women and Girls. Let Her Speak NFT Series of 40, with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you! Female Disruptors News Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here. Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here! Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer. Want More?

Hop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the NFT space! Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card. Boss Beauties. Mission to educate and empower the next generation of Women and Girls. Let Her Speak NFT Series of 40, with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you! Female Disruptors News Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here. Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here! Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer. Want More?

PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Moments in South Beach Social Networks and Communities NFTs: the mainstream world loves the Metaverse and Centralization Gary.Club $Gary Coins Funding Business through Crypto Coins Giraffe Tower for Creators: NFT TIKTOK Lives: creators making money via coins Gary Henderson on Discord and Gamifying Business “So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network. It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.” The Key to Creator Coins like $Gary Coins Have a steady stream of new people interested in you Find people who want to hold that token Make a reason for someone to give the token back to you Tips from Gary’s “The Clubhouse Community” Build a 1:many relationship with your audience. Create your own rooms in Clubhouse: this eliminates the intimidation, you can create your own vibe and voice. Spend 90% of your clubhouse time with the microphone. Social Audio is key. As mentioned in this interview

PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Moments in South Beach Social Networks and Communities NFTs: the mainstream world loves the Metaverse and Centralization Gary.Club $Gary Coins Funding Business through Crypto Coins Giraffe Tower for Creators: NFT TIKTOK Lives: creators making money via coins Gary Henderson on Discord and Gamifying Business “So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network. It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.” The Key to Creator Coins like $Gary Coins Have a steady stream of new people interested in you Find people who want to hold that token Make a reason for someone to give the token back to you Tips from Gary’s “The Clubhouse Community” Build a 1:many relationship with your audience. Create your own rooms in Clubhouse: this eliminates the intimidation, you can create your own vibe and voice. Spend 90% of your clubhouse time with the microphone. Social Audio is key. As mentioned in this interview

Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse strategy and what this looks like today! The PR Metaverse - what brands and PR pros need to know and grow Decentralization and what that means ams why it’s important Women in the metaverse, the opportunities and why now is the time Steps to take now even if you know nothing How purchasing of an NFT is just the beginning Titles of the today and future PR Metaverse Manager Hologram Stylist Chief Metaverse Officer Chief Meme Officer Terms and Words to Think about Remix Visualize Listen Dynamic interactive experiences Organic Chain of ownership Investing Decentralization Ai as an art Vibes and trends Holograms

Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse strategy and what this looks like today! The PR Metaverse - what brands and PR pros need to know and grow Decentralization and what that means ams why it’s important Women in the metaverse, the opportunities and why now is the time Steps to take now even if you know nothing How purchasing of an NFT is just the beginning Titles of the today and future PR Metaverse Manager Hologram Stylist Chief Metaverse Officer Chief Meme Officer Terms and Words to Think about Remix Visualize Listen Dynamic interactive experiences Organic Chain of ownership Investing Decentralization Ai as an art Vibes and trends Holograms

In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a passion project that Lisa started a couple years ago during the MeToo Movement. She launched the online publication in March 2019 featuring the first ever Female Disruptor, Charlene Li. “Females don't get the spotlight in a positive way as much as we should. We are underserved when it comes to positive exposure and lifting us up compared to men.” -Lisa Buyer Fast forward to present time Lisa has interviewed over 60 Female Disruptors in her Female Disruptor Online Magazinewhether its in marketing, technology, their industry, mental health or parent hood. Lisa is NOW ready to host speakers, brands, and attendees to cultivate and create a new beginning through the First official Female Disruptors Virtual Summit on January 19, 2021. AND SO the countdown begins… ABOUT Female Disruptors Lisa Buyer curates the 25+ top female disruptors across every generation to share advice, success, and failure. Keynotes include Cathy Hackl and Katie Wells. GenZ can teach Boomers a thing or two. Millennials can reach down and up to learn and share experiences and pitfalls. Boomers have priceless wisdom. The Female Disruptors Virtual Summit Unlike physical conferences where you can end up sitting through the content you just don't need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you! Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business we've got you covered. Female Disruptors Featured Keynotes Rhonda Britten - Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear. Katie Wells - Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by greatist.com as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss Cathy Hackl - As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality | Ai Addyson - Education disruptor and founder of the Disruptor’s Planner. Whitney Freya - Inspired Living Expert, Artist, Author. She helps business women discover their Personal Magic. Grab the hottest ticket in town here! We are calling

In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what to expect, and some big surprises. Lisa dreamt up the name “Female Disruptors” while amidst a yoga session. Instantly she had to see if the domain name was available for purchase. She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history! Female Disruptors is a passion project that Lisa started a couple years ago during the MeToo Movement. She launched the online publication in March 2019 featuring the first ever Female Disruptor, Charlene Li. “Females don't get the spotlight in a positive way as much as we should. We are underserved when it comes to positive exposure and lifting us up compared to men.” -Lisa Buyer Fast forward to present time Lisa has interviewed over 60 Female Disruptors in her Female Disruptor Online Magazinewhether its in marketing, technology, their industry, mental health or parent hood. Lisa is NOW ready to host speakers, brands, and attendees to cultivate and create a new beginning through the First official Female Disruptors Virtual Summit on January 19, 2021. AND SO the countdown begins… ABOUT Female Disruptors Lisa Buyer curates the 25+ top female disruptors across every generation to share advice, success, and failure. Keynotes include Cathy Hackl and Katie Wells. GenZ can teach Boomers a thing or two. Millennials can reach down and up to learn and share experiences and pitfalls. Boomers have priceless wisdom. The Female Disruptors Virtual Summit Unlike physical conferences where you can end up sitting through the content you just don't need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you! Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business we've got you covered. Female Disruptors Featured Keynotes Rhonda Britten - Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear. Katie Wells - Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by greatist.com as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss Cathy Hackl - As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality | Ai Addyson - Education disruptor and founder of the Disruptor’s Planner. Whitney Freya - Inspired Living Expert, Artist, Author. She helps business women discover their Personal Magic. Grab the hottest ticket in town here! We are calling

Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating excel sheets that nobody opens. Two SEO-PR geeks talk publicity, search behavior, and media coverage like it’s the beginning of a new era of PR reporting and metrics. Domain authority? Yes, please. Social shares? Hit the like button. Online readership and estimated coverage news? High five. CoverageBook Stella Bayles on PR Reporting News Lisa Buyer met up with Stella Bayles, Director at @coveragebook & @answerthepublic, and Host of the #PRresolutionPodcast to share the breaking news about the latest new and improved CoverageBook The PR past The unfortunate truth is PR, SEO, and digital marketing teams typically don’t speak the same language and tend to gravitate to silos. This makes reporting on the impact of public relations campaigns a challenge, especially awareness campaigns. It seems everyone gets the attribution except public relations. The PR present with CoverageBook “What I love about CoverageBook is it's letting us actually use real data to report public relations results, with the drop of a link” said Buyer. More time for happy hour! In this Social PR Secrets podcast episode, you will learn Search behavior and PR - what’s the big deal? PR reporting views with every stakeholder in mind including the CEO, sales, marketing and more. Which credible metric sources we should be using What metrics and innovations you’re using to communicate with clients and partners Build leadership messaging with the potential to influence our industry publicly New sources of data for target audience insights Digital marketing measurement PR needs to know about (& compare with) Think discussions on how to measure “share of search,” New ways to visualize and communicate data & PR success Sources Discussed in the Episode CoverageBook 30-day Free trial AnswerThePublic PR Resolution Podcast The PR future - Stella Bayles Advice to Brands and PR Pros “I just want more PR people to be confident in measurement. the unknown can be scary and sometimes it puts people off. I was there! But, I put my hand up and asked ppl in the know to simplify - so I (and probably others in the room) could understand better. Those small movements forward in learning measurement in other areas of marketing really propel your work and offering. If nothing changes, nothing changes. We have to take the leap of faith to take our measurement and business to the next level” Prediction from Gary Preston CoverageBook Founder “In 2023 digita

Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI. PR reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating excel sheets that nobody opens. Two SEO-PR geeks talk publicity, search behavior, and media coverage like it’s the beginning of a new era of PR reporting and metrics. Domain authority? Yes, please. Social shares? Hit the like button. Online readership and estimated coverage news? High five. CoverageBook Stella Bayles on PR Reporting News Lisa Buyer met up with Stella Bayles, Director at @coveragebook & @answerthepublic, and Host of the #PRresolutionPodcast to share the breaking news about the latest new and improved CoverageBook The PR past The unfortunate truth is PR, SEO, and digital marketing teams typically don’t speak the same language and tend to gravitate to silos. This makes reporting on the impact of public relations campaigns a challenge, especially awareness campaigns. It seems everyone gets the attribution except public relations. The PR present with CoverageBook “What I love about CoverageBook is it's letting us actually use real data to report public relations results, with the drop of a link” said Buyer. More time for happy hour! In this Social PR Secrets podcast episode, you will learn Search behavior and PR - what’s the big deal? PR reporting views with every stakeholder in mind including the CEO, sales, marketing and more. Which credible metric sources we should be using What metrics and innovations you’re using to communicate with clients and partners Build leadership messaging with the potential to influence our industry publicly New sources of data for target audience insights Digital marketing measurement PR needs to know about (& compare with) Think discussions on how to measure “share of search,” New ways to visualize and communicate data & PR success Sources Discussed in the Episode CoverageBook 30-day Free trial AnswerThePublic PR Resolution Podcast The PR future - Stella Bayles Advice to Brands and PR Pros “I just want more PR people to be confident in measurement. the unknown can be scary and sometimes it puts people off. I was there! But, I put my hand up and asked ppl in the know to simplify - so I (and probably others in the room) could understand better. Those small movements forward in learning measurement in other areas of marketing really propel your work and offering. If nothing changes, nothing changes. We have to take the leap of faith to take our measurement and business to the next level” Prediction from Gary Preston CoverageBook Founder “In 2023 digita

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.

Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not perfect. But another $10 billion should do the trick. META and Health? Mark Zuckerberg is a hands-on dad. His wife Priscilla Chan told The Times of London that a part of his bedtime routine with his two daughters, aged 5 and 4, is coding. What will Mark and Priscilla think of FB and OG when their daughters are teenagers? What will the effects of the metaverse be on the brain? Besides All the Meta Hype: My course Modern PR Secrets is launching and is secretly available at BuyerPR.com at an insider offering of $699 - everyone tells me it is drastically low. It’s action-packed with 7 modules. One being focused on the PR avatar of the present and future as well as all my PR action-packed insights to get the most earned media possible across all channels - stop paying stupid agency fees from people that spend an hour a day writing emails and reports and annoying the journalists. Female Disruptors - I started this two years ago - it’s a magazine, a movement, and I’m dedicated to spotlighting and listing the future females. We are hosting the first Female Disruptors summit and have 15 speakers committed to sharing how they rose to the top and broke the glass ceilings. Next up in my mind and to your ear! My next course is Parents Survival Guide to Teens and Your Adults Post Pandemic - the struggle is real! 13 to 25-year-olds have been hit the hardest - parents need to be aware of what’s happening - suicide is the second-highest cause of death, and the numbers are rising - suicide ideation is a thing. We all need to open our eyes and hearts to making a change and reversing the digits. Something that is annoying me lately is what I am calling follow-up harassment - or customer service harassment. People are more sensitive, toxic and get triggered - they are on overload - we don’t need 5 reminders about a meeting, we don’t need so many text messages and if we don’t answer - it might mean we are just not having a good day, something hijacked us and we just don’t have the bandwidth to answer! Sales and marketing and customer service need to get this reminder - we are never going to pre-pandemic times - follow-up tactics, tone, frequency, and style need a makeover. Excessive and aggressive follow-ups can be intrusive and distracting. They become a blur. I get them from B2B companies after I download an ebook, my dentist, hair salon, and potential collaborators, and even cold calls. Yes, we realize you are doing your job or trying to secure a time slot and not lose business. I get it you want an answer but remember what’s happening on the other end - you never know - be sensitive, s

Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta. What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change. Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not perfect. But another $10 billion should do the trick. META and Health? Mark Zuckerberg is a hands-on dad. His wife Priscilla Chan told The Times of London that a part of his bedtime routine with his two daughters, aged 5 and 4, is coding. What will Mark and Priscilla think of FB and OG when their daughters are teenagers? What will the effects of the metaverse be on the brain? Besides All the Meta Hype: My course Modern PR Secrets is launching and is secretly available at BuyerPR.com at an insider offering of $699 - everyone tells me it is drastically low. It’s action-packed with 7 modules. One being focused on the PR avatar of the present and future as well as all my PR action-packed insights to get the most earned media possible across all channels - stop paying stupid agency fees from people that spend an hour a day writing emails and reports and annoying the journalists. Female Disruptors - I started this two years ago - it’s a magazine, a movement, and I’m dedicated to spotlighting and listing the future females. We are hosting the first Female Disruptors summit and have 15 speakers committed to sharing how they rose to the top and broke the glass ceilings. Next up in my mind and to your ear! My next course is Parents Survival Guide to Teens and Your Adults Post Pandemic - the struggle is real! 13 to 25-year-olds have been hit the hardest - parents need to be aware of what’s happening - suicide is the second-highest cause of death, and the numbers are rising - suicide ideation is a thing. We all need to open our eyes and hearts to making a change and reversing the digits. Something that is annoying me lately is what I am calling follow-up harassment - or customer service harassment. People are more sensitive, toxic and get triggered - they are on overload - we don’t need 5 reminders about a meeting, we don’t need so many text messages and if we don’t answer - it might mean we are just not having a good day, something hijacked us and we just don’t have the bandwidth to answer! Sales and marketing and customer service need to get this reminder - we are never going to pre-pandemic times - follow-up tactics, tone, frequency, and style need a makeover. Excessive and aggressive follow-ups can be intrusive and distracting. They become a blur. I get them from B2B companies after I download an ebook, my dentist, hair salon, and potential collaborators, and even cold calls. Yes, we realize you are doing your job or trying to secure a time slot and not lose business. I get it you want an answer but remember what’s happening on the other end - you never know - be sensitive, s

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make. About Steve Feld Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve has dealt with over 300 businesses where he has implemented his coaching strategies to achieve positive growth results. Today, Biz Coach Steve focuses on 1-on-1 group coaching and an E-learning Academy to help businesses skyrocket their profits. Topics Discussed with Steve Feld How to Find the Right Business Coach The State of Mental Health with Small Business Owners and Entrepreneurs Steve Feld’s Advice on Mental Health During the Pandemic (Zoom, Digital, and Working from Home) Ways to De-Stress and Free Your State of Mind Steve’s 5-Day Challenge: Attract More Prospects and Clients Honing in Your Message and Booking the Right Target Market Tips from Steve’s Book Financial Formula Breakthroughs: All businesses should know for success Automated Programs, Workshops, Focus Groups, and Phone Calls for Business Owners to Understand their Business Using Joint Ventures to Expand Your Business Steve Feld: Words of Wisdom “ You're not in it by yourself. You can always get help, and if you ever need someone to talk to, reach out. Being an entrepreneur, you are on an island many times, and you just want someone to talk to. Get some help.” Links Mentioned: Join Steve Helds 5-Day Challenge Financial Formula Breakthroughs: All businesses should know for success Connect with Steve Feld: Linked

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success. In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make. About Steve Feld Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve has dealt with over 300 businesses where he has implemented his coaching strategies to achieve positive growth results. Today, Biz Coach Steve focuses on 1-on-1 group coaching and an E-learning Academy to help businesses skyrocket their profits. Topics Discussed with Steve Feld How to Find the Right Business Coach The State of Mental Health with Small Business Owners and Entrepreneurs Steve Feld’s Advice on Mental Health During the Pandemic (Zoom, Digital, and Working from Home) Ways to De-Stress and Free Your State of Mind Steve’s 5-Day Challenge: Attract More Prospects and Clients Honing in Your Message and Booking the Right Target Market Tips from Steve’s Book Financial Formula Breakthroughs: All businesses should know for success Automated Programs, Workshops, Focus Groups, and Phone Calls for Business Owners to Understand their Business Using Joint Ventures to Expand Your Business Steve Feld: Words of Wisdom “ You're not in it by yourself. You can always get help, and if you ever need someone to talk to, reach out. Being an entrepreneur, you are on an island many times, and you just want someone to talk to. Get some help.” Links Mentioned: Join Steve Helds 5-Day Challenge Financial Formula Breakthroughs: All businesses should know for success Connect with Steve Feld: Linked

In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website. Lisa’s Favorite Things on the Metaverse: AI for designers. Improve low-quality images with one click using AI Let’s Enhance or Remove backgrounds and photobombs from any image or Turn any image into a website. Repurpose Secret Tool. Turn your podcast into an EBook or Newsletter. Adweek's #Metaverse Marketing podcast dropped hosted by Cathy Hackl! She dives into Metaverse tips brands need to know when it comes to advertising, marketing, and also public relations. A Brand’s Guide to the Metaverse by Alan Smithson Public Relations Secret #2: Digital Detox Secrets for Energy and Women. Reported in 2020 Stress in AmericaTM surveys since April, “84% of adults reported feeling at least one emotion associated with prolonged stress in the prior two weeks. Start your day with the best possible brain from mind, body, and spirit! Improve life force energy and relieve stress. I was honored to meet Lee Holden last week and took two Qi Gong classes taught by him. Subscribe to his YouTube channel. New Book: Crushing My Beast - Sober since February 12, 2021 and more than 18,000 followers on LInkedIn, Founder of Sober Stitch Chris Moran publishes ‘Crushing My Beast’. Follow him and watch how he used LinkedIn to spread sobriety. Social PR Secret #3: Events to Thrive and Grow. Female Disruptors First Virtual Summit coming in January 2022. We want our virtual summit to help unite women and give sparks of ambition and courage to the women who need it. We want the future female disruptors to have a better path, one that is without adversity, one that is equal, balanced, and fair without fear, discrimination or harassment. If you want to be a speaker or, you know, somebody that wants, that should be featured: CLICK HERE! Digital Marketing (and more) Office Hours!

In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow! Public Relations Secret #1: The Metaverse and Augmented Reality. What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website. Lisa’s Favorite Things on the Metaverse: AI for designers. Improve low-quality images with one click using AI Let’s Enhance or Remove backgrounds and photobombs from any image or Turn any image into a website. Repurpose Secret Tool. Turn your podcast into an EBook or Newsletter. Adweek's #Metaverse Marketing podcast dropped hosted by Cathy Hackl! She dives into Metaverse tips brands need to know when it comes to advertising, marketing, and also public relations. A Brand’s Guide to the Metaverse by Alan Smithson Public Relations Secret #2: Digital Detox Secrets for Energy and Women. Reported in 2020 Stress in AmericaTM surveys since April, “84% of adults reported feeling at least one emotion associated with prolonged stress in the prior two weeks. Start your day with the best possible brain from mind, body, and spirit! Improve life force energy and relieve stress. I was honored to meet Lee Holden last week and took two Qi Gong classes taught by him. Subscribe to his YouTube channel. New Book: Crushing My Beast - Sober since February 12, 2021 and more than 18,000 followers on LInkedIn, Founder of Sober Stitch Chris Moran publishes ‘Crushing My Beast’. Follow him and watch how he used LinkedIn to spread sobriety. Social PR Secret #3: Events to Thrive and Grow. Female Disruptors First Virtual Summit coming in January 2022. We want our virtual summit to help unite women and give sparks of ambition and courage to the women who need it. We want the future female disruptors to have a better path, one that is without adversity, one that is equal, balanced, and fair without fear, discrimination or harassment. If you want to be a speaker or, you know, somebody that wants, that should be featured: CLICK HERE! Digital Marketing (and more) Office Hours!

Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication skills to parents with teenagers. Parent Lead Coaching helps parents invest in the depth of communication. By targeting one of the hardest jobs in the world and an untapped niche market, Pascale coaches parents to become the leaders their teenagers desperately need. Parenting is a never-ending job. It’s full of opportunity and learning experiences, regardless of whether your kids are transitioning into teenhood or married with their own babies. In this episode of Lisa Buyer’s Social PR Secrets podcast, Founder of Parent Lead Coaching, Pascale Dube, shares the story behind her inspiring career change, how she reached her audience through JVology, and what she can do for you as a Communications Coach. Parent Coach: Thriving in the Face of Conflict is Pascale Dube’s Speciality At just ten years old, Pascale landed her very first client as a Communications Specialist: her family of five. She initially acted as a buffer for her parents, who always struggled to find common ground. Her services later excelled when her older sister, who was only 16 at the time, was diagnosed with brain cancer. Unlike her 14-year-old sister, who suffered amid chaos, Pascale thrived when faced with conflict. And once she realized her passion for smoothing things over, she officially assumed the role of a family mediator. After spending more than two decades dissecting and improving how people communicate and understand each other, Pascale ditched the corporate approach and developed a more personal method to coaching and leadership: serving families. Pascale’s Social PR Secret: Joint Ventures and JVology: A Network of Referrals and Marketing Tips Host Lisa Buyer first connected with Pascale at JVology, a live event that delivers coaching, training, and consulting in various manners, including live events, group coaching, and one-on-one consulting. From start-up business owners to seasoned entrepreneurs, JV’s mission is to network and provide a helping hand when it comes to growing and marketing enterprises. Pascale’s Takeaways from JVology: Creating a Facebook Page is a great way to target and communicate directly with your audience. Host Facebook Lives puts a face and personality to your brand, provides information in real-time, and allows you to increase follower engagement and interaction. Co-Hosting Facebook Lives with Partners and Friends introduces new followers and audiences to the likes of your own.

Little did Pascale Dube’s know destructive experience from childhood would lead her to an enlightened awakening, tapping into her superpowers. Unyielding parents. Her sister’s cancer diagnosis. A narcissistic boss. This triple threat of hardships, and a culmination of learned lessons, compelled Communications Specialist Pascale Dube to shift her business model and career. Instead of hosting corporate training programs and executive “therapy,” she now coaches communication skills to parents with teenagers. Parent Lead Coaching helps parents invest in the depth of communication. By targeting one of the hardest jobs in the world and an untapped niche market, Pascale coaches parents to become the leaders their teenagers desperately need. Parenting is a never-ending job. It’s full of opportunity and learning experiences, regardless of whether your kids are transitioning into teenhood or married with their own babies. In this episode of Lisa Buyer’s Social PR Secrets podcast, Founder of Parent Lead Coaching, Pascale Dube, shares the story behind her inspiring career change, how she reached her audience through JVology, and what she can do for you as a Communications Coach. Parent Coach: Thriving in the Face of Conflict is Pascale Dube’s Speciality At just ten years old, Pascale landed her very first client as a Communications Specialist: her family of five. She initially acted as a buffer for her parents, who always struggled to find common ground. Her services later excelled when her older sister, who was only 16 at the time, was diagnosed with brain cancer. Unlike her 14-year-old sister, who suffered amid chaos, Pascale thrived when faced with conflict. And once she realized her passion for smoothing things over, she officially assumed the role of a family mediator. After spending more than two decades dissecting and improving how people communicate and understand each other, Pascale ditched the corporate approach and developed a more personal method to coaching and leadership: serving families. Pascale’s Social PR Secret: Joint Ventures and JVology: A Network of Referrals and Marketing Tips Host Lisa Buyer first connected with Pascale at JVology, a live event that delivers coaching, training, and consulting in various manners, including live events, group coaching, and one-on-one consulting. From start-up business owners to seasoned entrepreneurs, JV’s mission is to network and provide a helping hand when it comes to growing and marketing enterprises. Pascale’s Takeaways from JVology: Creating a Facebook Page is a great way to target and communicate directly with your audience. Host Facebook Lives puts a face and personality to your brand, provides information in real-time, and allows you to increase follower engagement and interaction. Co-Hosting Facebook Lives with Partners and Friends introduces new followers and audiences to the likes of your own.

More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men. Lisa Buyer can relate to this as she reached a point of burnout earlier this year. In this episode, Lisa highlights her past agency and personal life and how it has led her to burnout. “I did recognize that I was burning out. I just was. I wasn't really sure what it was like. I didn't have the clarification of, okay, this is burnout. Now looking back and now having more information, the information that I'm going to go over with you today that I want to share with you, it's easier to recognize burnout and possibly recognize it earlier and figure out what to do about it.” - Lisa Buyer

More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men. Lisa Buyer can relate to this as she reached a point of burnout earlier this year. In this episode, Lisa highlights her past agency and personal life and how it has led her to burnout. “I did recognize that I was burning out. I just was. I wasn't really sure what it was like. I didn't have the clarification of, okay, this is burnout. Now looking back and now having more information, the information that I'm going to go over with you today that I want to share with you, it's easier to recognize burnout and possibly recognize it earlier and figure out what to do about it.” - Lisa Buyer CURE the BURN: Active Recovery Protocols For Burnout from Lisa Buyer Cold showers/ Hot showers Ice Baths Saunas / Infrared saunas Yoga HotWorx workout class Steam room Breathwork Quick walks Get a massage Stretching Kundalini yoga Belly laughing SLEEP, SLEEP, SLEEP

Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand voice. ‘Which Grammy-Winning Superstar is your business?’ shows you how to use your authentic voice to grow a client base that is genuinely interested in what you have to offer. So, what is a brand voice anyway? Well, it helps your audience know exactly who you are, what you do, and how you can help them. It is what drives your target client to keep coming back for more! In this exclusive episode of Lisa Buyer’s Social PR Secrets podcast, storytelling genius Ashleigh Rennie reveals all the copywriting secrets that she shares with her own clients. Her marketing strategy tips on how to craft engaging email subject lines, orchestrate social media copy, and design your own powerful quiz will make all your clients dance to the rocking tune that is your voice! Hi, I’m Ashleigh Rennie and My Brand Voice is Beyonce! One attribute that host Lisa Buyer shares with this week’s guest is a fierce mindset, gallant demeanor, and female-empowering vibe! As female entrepreneurs, it’s not surprising that Lisa and Ashleigh would receive Beyonce as their brand voice and IT factor. But it doesn’t stop there! Ashleigh’s quiz compiles your answers, formulates the results, and solidifies your branded voice with a helpful breakdown, including: 3 Reasons Why (insert superstar) is Your Brand Voice Branding Attributes that Describe Your Voice How to Target Your Ideal Client with Your Brand Voice Your Brand Voice Composition Strategy In the end, you must ask yourself: Is your authentic voice pulling through into your business’s branding? If the answer is a tentative yes or an immediate no, then it’s time to get jiggy and create a harmonious tune that tells a story to the beat of your drum. Storytelling on Social Media: The Good, the Bad and the Ugly Last night, I was surrounded by three men on a train. This was the social media caption Ashleigh used that enticed people to keep reading. This goes to show that sometimes the most engaging content is one line, less than 15 words, and has no buzzwords surrounding it. Try it for yourself! Sum up a personal experience that you’d like to share, publish, and don’t look back! Ashleigh says that putting out uncomfortable or unsettling content can be terrifying, but just remember this: Your experience has been endured by so many others. By s

Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand! Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand voice. ‘Which Grammy-Winning Superstar is your business?’ shows you how to use your authentic voice to grow a client base that is genuinely interested in what you have to offer. So, what is a brand voice anyway? Well, it helps your audience know exactly who you are, what you do, and how you can help them. It is what drives your target client to keep coming back for more! In this exclusive episode of Lisa Buyer’s Social PR Secrets podcast, storytelling genius Ashleigh Rennie reveals all the copywriting secrets that she shares with her own clients. Her marketing strategy tips on how to craft engaging email subject lines, orchestrate social media copy, and design your own powerful quiz will make all your clients dance to the rocking tune that is your voice! Hi, I’m Ashleigh Rennie and My Brand Voice is Beyonce! One attribute that host Lisa Buyer shares with this week’s guest is a fierce mindset, gallant demeanor, and female-empowering vibe! As female entrepreneurs, it’s not surprising that Lisa and Ashleigh would receive Beyonce as their brand voice and IT factor. But it doesn’t stop there! Ashleigh’s quiz compiles your answers, formulates the results, and solidifies your branded voice with a helpful breakdown, including: 3 Reasons Why (insert superstar) is Your Brand Voice Branding Attributes that Describe Your Voice How to Target Your Ideal Client with Your Brand Voice Your Brand Voice Composition Strategy In the end, you must ask yourself: Is your authentic voice pulling through into your business’s branding? If the answer is a tentative yes or an immediate no, then it’s time to get jiggy and create a harmonious tune that tells a story to the beat of your drum. Storytelling on Social Media: The Good, the Bad and the Ugly Last night, I was surrounded by three men on a train. This was the social media caption Ashleigh used that enticed people to keep reading. This goes to show that sometimes the most engaging content is one line, less than 15 words, and has no buzzwords surrounding it. Try it for yourself! Sum up a personal experience that you’d like to share, publish, and don’t look back! Ashleigh says that putting out uncomfortable or unsettling content can be terrifying, but just remember this: Your experience has been endured by so many others. By s

Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn from you? Everyone is well-versed in something that others would love to gain knowledge in. So, what are you waiting for? Visualize your success, rid away imposter syndrome and get ready to create and launch an "A-Level" online course successfully. In this episode of Lisa Buyer’s Social PR Secrets podcast, Chris Kyle, elearning expert and CEO of Launch Academy, reveals how to create a successful online course and the traps to avoid along the way. Add to your brand’s public relations strategy and find out how an online training program might be your ticket to financial freedom! Chris Kyle’s Origin Story As a coaching consultant for many years, Chris Kyle worked with startup companies, both pre-funded and entirely from scratch. He was then offered a full-time position in a career path tailored toward learning. An area of opportunity widened, along with his passion for educating. Eventually, he said goodbye to corporate life and hello to entrepreneurship with Launch Academy. Chris’ 11 years of experience coaching on how to create and launch an online course, has resulted in over $4.5 million dollars in course launch revenue, with many earning $60,000 or more from his clients’ and students’ first course launch. His mission is to guide aspiring ‘global messengers’ to create highly successful and engaging online learning programs while expanding their reach worldwide. What is Launch Academy & The Four Essential Elements Model? Launch Academy is the blueprint for creating and designing a transformative and lucrative online course. Taught by Chris Kyle himself, he uses his Four Essential Elements Model to help expand your reach and engagement, increase income and you become a global messenger in your space. The elements, which will also be discussed in-depth throughout the webinar, include: Transformative Content for a better student learning experience Enrolling Messaging that attracts lots of the “right” students Effective & Converting Marketing for FILLING UP your course Engagement-oriented Technology to increase connection and motivation From Snoozie Teleseminars to Interactive Gamified Courses From school and work to happy hours and concerts, the COVID-19 pandemic launched almost every aspect of our lives into virtual environments. But the idea of e-learning and online courses actually came to fruition decades ago and even rose to popularity no more than a few years before the virus even hit. Today, many schools offer complimentary laptops to students. Ten years and maybe even 5 years ago, this seemed like a ludicrous concept. Chris says that in 2009, online courses consisted of listening to videos either through the phone or on the computer. Teleseminars lacked interaction or any sort of frills. For lack of a better word, they were boring and ultimately gave online a bad rep. With the development of technology and innovative platforms, you can now create an experience that replicates that of a real-life clas

Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn from you? Everyone is well-versed in something that others would love to gain knowledge in. So, what are you waiting for? Visualize your success, rid away imposter syndrome and get ready to create and launch an "A-Level" online course successfully. In this episode of Lisa Buyer’s Social PR Secrets podcast, Chris Kyle, elearning expert and CEO of Launch Academy, reveals how to create a successful online course and the traps to avoid along the way. Add to your brand’s public relations strategy and find out how an online training program might be your ticket to financial freedom! Chris Kyle’s Origin Story As a coaching consultant for many years, Chris Kyle worked with startup companies, both pre-funded and entirely from scratch. He was then offered a full-time position in a career path tailored toward learning. An area of opportunity widened, along with his passion for educating. Eventually, he said goodbye to corporate life and hello to entrepreneurship with Launch Academy. Chris’ 11 years of experience coaching on how to create and launch an online course, has resulted in over $4.5 million dollars in course launch revenue, with many earning $60,000 or more from his clients’ and students’ first course launch. His mission is to guide aspiring ‘global messengers’ to create highly successful and engaging online learning programs while expanding their reach worldwide. What is Launch Academy & The Four Essential Elements Model? Launch Academy is the blueprint for creating and designing a transformative and lucrative online course. Taught by Chris Kyle himself, he uses his Four Essential Elements Model to help expand your reach and engagement, increase income and you become a global messenger in your space. The elements, which will also be discussed in-depth throughout the webinar, include: Transformative Content for a better student learning experience Enrolling Messaging that attracts lots of the “right” students Effective & Converting Marketing for FILLING UP your course Engagement-oriented Technology to increase connection and motivation From Snoozie Teleseminars to Interactive Gamified Courses From school and work to happy hours and concerts, the COVID-19 pandemic launched almost every aspect of our lives into virtual environments. But the idea of e-learning and online courses actually came to fruition decades ago and even rose to popularity no more than a few years before the virus even hit. Today, many schools offer complimentary laptops to students. Ten years and maybe even 5 years ago, this seemed like a ludicrous concept. Chris says that in 2009, online courses consisted of listening to videos either through the phone or on the computer. Teleseminars lacked interaction or any sort of frills. For lack of a better word, they were boring and ultimately gave online a bad rep. With the development of technology and innovative platforms, you can now create an experience that replicates that of a real-life clas

Should online courses be part of your business model? Next business? Or even a side hustle? Did you know more than 75 percent of ALL classes/courses will be online by the end of 2022? This is an opportunity to teach one to many with your experiences and expertise. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs all have something other people can learn from. In this episode of Lisa Buyer’s Social PR Secrets podcast, Chris Kyle, CEO of Launch Academy, goes into a deep dive into the success behind online courses and how he got into it. Find out how a course might be your ticket to financial freedom and add to your brand’s public relations strategy. Consider these online course stats: e-Learning is the fastest-growing segment in the learning arena (any area of learning) and it’s accelerating due to the global pandemic. Over 75% of ALL classes/courses will be online by the end of 2022. Your potential students/clients are now expecting their teachers or guides (you) to offer online programs as a way to work with them from wherever they live on the planet. Some online course topics in this episode include: How to make money from online courses and e-learning The biggest mistakes brands make when launching an online course Online course creation do’s and don’ts Credentials and experience needed to create online courses Facebook Groups for online courses - thumbs up or down? Creating your online course and having a PROVEN process Upcoming free webinar hosted by Lisa Buyer with Chris Kyle If you felt all the good vibes from this episode, be sure to register for the free online training happening tomorrow, to discover the PROVEN system for creating and launching your lucrative online course!

Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided when it comes to the connection between success and happiness. Gi Gi O’Brien, CEO at Global Intelligence Initiative, author of The Self Quarantine Handbook, The Trauma Handbook, and The Intelligence of Happiness as well as the Founder of 111 Entertainment and Nathazelis, says that nothing should ever come at the expense of happiness. Not for your job, not for your clients, not anyone. Drawing from mental health struggles and her fusion of skills in journalism, business, and various sciences, Gi Gi thrives as a consultant, social entrepreneur, and visionary. In this episode of Lisa Buyer’s Social PR Secrets podcast, Gi Gi O’Brien discusses her new book, The Intelligence of Happiness: How to Thrive Using Authenticity, Self-Alignment, and Simple Neuropsychology, how to apply the five C’s to your personal and business life and the best ways to eliminate imposter syndrome. How the Worst Life Moments Became Gi Gi’s Biggest Assets While sitting in a hospital bed after a severe mental breakdown, Gi Gi transcended her suffering. She tapped into many years of emotional neglect and made the ultimate promise: to live a life of authenticity, ambition, and happiness. Years later, during the COVID-19 lockdown, similar darkness seeped into her space once more, where feelings of shame and pain served as catalysts to continue writing her book. The Intelligence of Happiness ensures a more abundant life. It opens doors to new opportunities, re-instills confidence, and unlocks brilliance. Gi Gi is an expert in turning pain into power. Her decades-long mental health and entrepreneurial journey have ultimately led to a deeper understanding of true happiness. And by applying the principles of neuropsychology to the art of authenticity as well as aligning your emotions, thoughts, beliefs, and behavior, you can master it, too. The Power of Networking Big breaks don’t magically fall into laps, no matter how hard we wish they did. Really, it takes a lot of persistence, networking, and authenticity to achieve any goal. Gi Gi says that connecting with others brings her the utmost joy. By joining Facebook groups, creating social media accounts, and putting yourself out there, you will establish genuine and substantial lifelong bonds. But it’s not just about gaining an endorsement. It’s about adding value to your life and theirs. If you look at the inside cover of her book, you’ll find incredible testimonials, including one from Nelson Mandel’s grandson. How did this happen? Through the power of confidence, influence, and passion. If you simply sit back, the greatest of opportunities will end up passing you by. And if you’re looking for motivation, reliance on o

Are you too hard on yourself? Do you create debilitating mental habits? Is success linked to happiness? If you said yes to any of these questions, then it’s time to shape pain into power and failure into a fortune. How? By being authentic, tapping into your vulnerabilities, and making big strides with small steps! Professionals are often misguided when it comes to the connection between success and happiness. Gi Gi O’Brien, CEO at Global Intelligence Initiative, author of The Self Quarantine Handbook, The Trauma Handbook, and The Intelligence of Happiness as well as the Founder of 111 Entertainment and Nathazelis, says that nothing should ever come at the expense of happiness. Not for your job, not for your clients, not anyone. Drawing from mental health struggles and her fusion of skills in journalism, business, and various sciences, Gi Gi thrives as a consultant, social entrepreneur, and visionary. In this episode of Lisa Buyer’s Social PR Secrets podcast, Gi Gi O’Brien discusses her new book, The Intelligence of Happiness: How to Thrive Using Authenticity, Self-Alignment, and Simple Neuropsychology, how to apply the five C’s to your personal and business life and the best ways to eliminate imposter syndrome. How the Worst Life Moments Became Gi Gi’s Biggest Assets While sitting in a hospital bed after a severe mental breakdown, Gi Gi transcended her suffering. She tapped into many years of emotional neglect and made the ultimate promise: to live a life of authenticity, ambition, and happiness. Years later, during the COVID-19 lockdown, similar darkness seeped into her space once more, where feelings of shame and pain served as catalysts to continue writing her book. The Intelligence of Happiness ensures a more abundant life. It opens doors to new opportunities, re-instills confidence, and unlocks brilliance. Gi Gi is an expert in turning pain into power. Her decades-long mental health and entrepreneurial journey have ultimately led to a deeper understanding of true happiness. And by applying the principles of neuropsychology to the art of authenticity as well as aligning your emotions, thoughts, beliefs, and behavior, you can master it, too. The Power of Networking Big breaks don’t magically fall into laps, no matter how hard we wish they did. Really, it takes a lot of persistence, networking, and authenticity to achieve any goal. Gi Gi says that connecting with others brings her the utmost joy. By joining Facebook groups, creating social media accounts, and putting yourself out there, you will establish genuine and substantial lifelong bonds. But it’s not just about gaining an endorsement. It’s about adding value to your life and theirs. If you look at the inside cover of her book, you’ll find incredible testimonials, including one from Nelson Mandel’s grandson. How did this happen? Through the power of confidence, influence, and passion. If you simply sit back, the greatest of opportunities will end up passing you by. And if you’re looking for motivation, reliance on o

Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my prospective client? When you master the art of channeling emotion through your content’s beating heart, then you will start to generate sponsorships, partnerships, credibility, and a profitable business model. In this episode of the Social PR Secrets podcast with Lisa Buyer, Brandon Smits, CMO at Solar Cheat Code and Partner at Eight Loop Marketing Agency, dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. And he answers every entrepreneur’s million-dollar question: “How can I tell if my content is working?” Brandon Smits: Pinpoint the Problem, Test Solutions & Generate Results After beginning his career in the field of SEO nearly 10 years ago, Brandon climbed his way up the marketing ladder. With a specialization in optimization conversion strategies, he used this melting pot of marketing knowledge to start his own agency, Solar Cheat Code. His team helps residential solar companies generate leads by identifying the client’s problem and testing appropriate solutions. At both Solar Cheat Code and Eight Loop Social, Brandon coaches marketers and entrepreneurs on how to create the perfect ‘marketing sauce’. What is marketing sauce and how is it made? Well, the ingredients vary on a business-to-business basis but what remains consistent is the basic need to persuade. How to Optimize the Power of Organic Search Social media is the face of organic search, whether your Instagram is a personal or business account. Brandon says that if your posts follow a relatable and natural approach, then you have a high chance of developing a profitable brand. And once your followers, who have never met you before, feel as if they know you and what you stand for, then you have mastered the art of persuasion in the organic social realm. How to Authentically and Emotionally Connect with Your Audience Determine your target audience. Analyze the various versions of marketing personas among brands. What are their goals? How do they successfully market this persona? Which persona works best for your brand? Make sure your content meets your followers’ best interests: It’s about them, not you! Once you’ve added these 3 ingredients to your ‘sauce’, it’s time to see whether your output of content is creating conversions. Using Persuasion to Get Conversions A basic rule of thumb when it comes to paid se

Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course! Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my prospective client? When you master the art of channeling emotion through your content’s beating heart, then you will start to generate sponsorships, partnerships, credibility, and a profitable business model. In this episode of the Social PR Secrets podcast with Lisa Buyer, Brandon Smits, CMO at Solar Cheat Code and Partner at Eight Loop Marketing Agency, dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. And he answers every entrepreneur’s million-dollar question: “How can I tell if my content is working?” Brandon Smits: Pinpoint the Problem, Test Solutions & Generate Results After beginning his career in the field of SEO nearly 10 years ago, Brandon climbed his way up the marketing ladder. With a specialization in optimization conversion strategies, he used this melting pot of marketing knowledge to start his own agency, Solar Cheat Code. His team helps residential solar companies generate leads by identifying the client’s problem and testing appropriate solutions. At both Solar Cheat Code and Eight Loop Social, Brandon coaches marketers and entrepreneurs on how to create the perfect ‘marketing sauce’. What is marketing sauce and how is it made? Well, the ingredients vary on a business-to-business basis but what remains consistent is the basic need to persuade. How to Optimize the Power of Organic Search Social media is the face of organic search, whether your Instagram is a personal or business account. Brandon says that if your posts follow a relatable and natural approach, then you have a high chance of developing a profitable brand. And once your followers, who have never met you before, feel as if they know you and what you stand for, then you have mastered the art of persuasion in the organic social realm. How to Authentically and Emotionally Connect with Your Audience Determine your target audience. Analyze the various versions of marketing personas among brands. What are their goals? How do they successfully market this persona? Which persona works best for your brand? Make sure your content meets your followers’ best interests: It’s about them, not you! Once you’ve added these 3 ingredients to your ‘sauce’, it’s time to see whether your output of content is creating conversions. Using Persuasion to Get Conversions A basic rule of thumb when it comes to paid se

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the marketing ladder and opened his own marketing agency. He is now partnered with fellow Marketing Agency, Eight Loop to help marketers and entrepreneurs find the right sauce! Organic Search in Brandon Smits’s Brain? Organic has changed in the past few years and social media organic is on the rise whether, it is a personal or business account. Brandon explains that organic has become a very, very powerful, acceleration, experience that people get when they find a brand who really just sort of knows them without ever having met them before. Importance of Marketing and Persuasion Brandon says the awareness piece of marketing is still as important as it ever was. “If you're in the coaching or the marketing space, looking to attract new clients, it's even more important because there's so many people out there doing what you do.” It is crucial for brands to take the time to resonate with people and give them emotion. Getting people to feel something when they see your content is KEY when it comes to the persuasion process of working with your brand in the future. Do’s of persuasion: Ask yourself how does what we do get people to get what they want? Is our content about us or is it about our audience? In order to persuade somebody to do anything really, you need to make sure that it meets their best interests to get what they want, Brandon believes. “I feel the people who struggle the most to get the ball rolling on this type of thing often have not gone back to the basics of understanding what, who their audience is. What are the various versions of the marketing persona that are out there? And what is it that they want?” STARTING POINT: Get a stranger to book a call with your sales team and validate your mechanism to get them over the fence. Showing up to the call: Make it very clear to your prospect what they're going to get in that time. Use our five step evaluation tool that will put you on track to get desired results. Make the client/customer feel happy! If everything checks out, maybe you'll even work together in the future. “The strategy call has its own intrinsic value. You want to do this? This is the psychology that you want to put inside of your marketing so that they feel it's a benefit and it should honestly be a benefit to them to sit on a call with your team,” said Brandon. “You're qualifying them, but they're learning what they need to do to solve their problem at the same time.”

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?” “And how to tell if we do or don’t?” Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the marketing ladder and opened his own marketing agency. He is now partnered with fellow Marketing Agency, Eight Loop to help marketers and entrepreneurs find the right sauce! Organic Search in Brandon Smits’s Brain? Organic has changed in the past few years and social media organic is on the rise whether, it is a personal or business account. Brandon explains that organic has become a very, very powerful, acceleration, experience that people get when they find a brand who really just sort of knows them without ever having met them before. Importance of Marketing and Persuasion Brandon says the awareness piece of marketing is still as important as it ever was. “If you're in the coaching or the marketing space, looking to attract new clients, it's even more important because there's so many people out there doing what you do.” It is crucial for brands to take the time to resonate with people and give them emotion. Getting people to feel something when they see your content is KEY when it comes to the persuasion process of working with your brand in the future. Do’s of persuasion: Ask yourself how does what we do get people to get what they want? Is our content about us or is it about our audience? In order to persuade somebody to do anything really, you need to make sure that it meets their best interests to get what they want, Brandon believes. “I feel the people who struggle the most to get the ball rolling on this type of thing often have not gone back to the basics of understanding what, who their audience is. What are the various versions of the marketing persona that are out there? And what is it that they want?” STARTING POINT: Get a stranger to book a call with your sales team and validate your mechanism to get them over the fence. Showing up to the call: Make it very clear to your prospect what they're going to get in that time. Use our five step evaluation tool that will put you on track to get desired results. Make the client/customer feel happy! If everything checks out, maybe you'll even work together in the future. “The strategy call has its own intrinsic value. You want to do this? This is the psychology that you want to put inside of your marketing so that they feel it's a benefit and it should honestly be a benefit to them to sit on a call with your team,” said Brandon. “You're qualifying them, but they're learning what they need to do to solve their problem at the same time.”

Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive creation of space that leaves us in a vulnerable mental state. Wellness coach and podcast host Jessica Schiller Silverman says that when you shift your source of escape to a positive facilitator, hold yourself accountable and make time for creativity, you will find your way back to a vibrant life. In this episode of Lisa Buyer’s Social PR Secrets podcast, Jessica Schiller Silverman, creator of Mo’Zen Wellness and A-L-I-V-E podcast, shares how to break free from a soul-sucking job, the importance of setting social media boundaries, and the tools needed to live vibrantly. Where Wellness & Business Come to Life On paper, Jessica’s life looked perfect: Bachelor of Science in Finance, a 6-figure salary as a Senior Finance Manager, and living the San Francisco life with her fiance. But in reality, her life looked a little something like this: tiresome commutes, a suffocating Monday through Friday schedule, 12-hour workdays, sleepless nights. And repeat. Jessica refers back to her 15-year finance career as a glorified prison. So, she decided to commit corporate jailbreak and ended up finding a deeper purpose along the way. The Shift from Corporate Life to Wellness Coach Jessica is living proof that there is a way out of an unhappy career and light at the end of that ominous tunnel. She says it’s important to understand that career shifts are not linear. They are gradual transitions. For some, this process takes one month. For others, it may take several years. After a two-week Christmas vacation, she began suffering from massive panic attacks and depression. Hoping to seek relief, she listened to podcasts about people who were happily living their lives, not tied down to a job, and actually making good money doing what they enjoyed. Two months after her mental breakdown, she left her job and never looked back. Social Media Detox in 3 Steps “People think some of these things take so much time and energy, but it's really all (about those) micro-moments that I think collectively can create something beautiful.” -- Jessica Schiller Silverman Step 1: Find a platform that lifts you up and speaks your language. As entrepreneurs, social media is part of the job, but there are ways to balance digital work and pleasure. Step 2: Set a timer on your phone to record how many hours you spend on certain platforms. Jessica says that time spent scrolling can be allotted elsewhere in a healthy and productive manner. Step 3: Give yourself a new pattern to form in your psyche. Jessica uses the

Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive creation of space that leaves us in a vulnerable mental state. Wellness coach and podcast host Jessica Schiller Silverman says that when you shift your source of escape to a positive facilitator, hold yourself accountable and make time for creativity, you will find your way back to a vibrant life. In this episode of Lisa Buyer’s Social PR Secrets podcast, Jessica Schiller Silverman, creator of Mo’Zen Wellness and A-L-I-V-E podcast, shares how to break free from a soul-sucking job, the importance of setting social media boundaries, and the tools needed to live vibrantly. Where Wellness & Business Come to Life On paper, Jessica’s life looked perfect: Bachelor of Science in Finance, a 6-figure salary as a Senior Finance Manager, and living the San Francisco life with her fiance. But in reality, her life looked a little something like this: tiresome commutes, a suffocating Monday through Friday schedule, 12-hour workdays, sleepless nights. And repeat. Jessica refers back to her 15-year finance career as a glorified prison. So, she decided to commit corporate jailbreak and ended up finding a deeper purpose along the way. The Shift from Corporate Life to Wellness Coach Jessica is living proof that there is a way out of an unhappy career and light at the end of that ominous tunnel. She says it’s important to understand that career shifts are not linear. They are gradual transitions. For some, this process takes one month. For others, it may take several years. After a two-week Christmas vacation, she began suffering from massive panic attacks and depression. Hoping to seek relief, she listened to podcasts about people who were happily living their lives, not tied down to a job, and actually making good money doing what they enjoyed. Two months after her mental breakdown, she left her job and never looked back. Social Media Detox in 3 Steps “People think some of these things take so much time and energy, but it's really all (about those) micro-moments that I think collectively can create something beautiful.” -- Jessica Schiller Silverman Step 1: Find a platform that lifts you up and speaks your language. As entrepreneurs, social media is part of the job, but there are ways to balance digital work and pleasure. Step 2: Set a timer on your phone to record how many hours you spend on certain platforms. Jessica says that time spent scrolling can be allotted elsewhere in a healthy and productive manner. Step 3: Give yourself a new pattern to form in your psyche. Jessica uses the

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR strategies. In this episode of the Social PR Secrets podcast, Kassie Meiler and Lisa Buyer exchange Pubcon 2021 takeaways. From neuroscience in ad copy to conquering Facebook updates, this year’s keynote speakers expertly tackled all things relating to SEO, content, and Google, and the G.O.A.T. has 13 pages worth of notes ready to be implemented! Meet the G.O.A.T, Kassie Meiler Kassie Meiler’s passion for social media and digital marketing began in high school when she held the webmaster position for her drama club. After completing undergrad at Florida State University, she furthered her education at the University of Florida’s College of Journalism and Communications, where she earned a Master of Arts in Mass Communication. Prior to starting the program, she had already founded Goat Social Media, LLC. In a way, the classes were similar to a practicum course. Kassie readily applied in-class skills to her very own business to increase leads and create engaging content for clients. Kassie’s Pubcon Takeaways Kassie got to soak up a little bit of everything social-related during the three-day conference. And she even reconnected with Lisa who was actually one of her graduate professors at UF. One takeaway made a deep-rooted impression on Kassie. So much so that she implemented the tip to her website almost immediately. Social PR Secret Add media logos on your homepage to indicate publications that you’ve been featured in. Kassie said that many marketers and brand owners don’t realize the amount of content they have in their toolbox. Lisa agreed, adding that when she posted her first 50 SPS episodes it was much easier than expected, having pulled valuable content from previous lectures and media she already had in her back pocket. Roger Dooley on Neuroscience in Ad Copy: Roger explained the liking and unity principle. An example of the Liking Principle would be Tito’s Vodka for Dog People, where they include dogs in ads to appeal specifically to dog owners. The Unity Principle is "liking on steroids." It moves beyond surface-level similarities, promoting the human nature of wanting to belong. Kassie related this to being a Florida State University Seminole and acquiring an attachment to specific on-campus bars or restaurants. Knowing this and

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR strategies. In this episode of the Social PR Secrets podcast, Kassie Meiler and Lisa Buyer exchange Pubcon 2021 takeaways. From neuroscience in ad copy to conquering Facebook updates, this year’s keynote speakers expertly tackled all things relating to SEO, content, and Google, and the G.O.A.T. has 13 pages worth of notes ready to be implemented! Meet the G.O.A.T, Kassie Meiler Kassie Meiler’s passion for social media and digital marketing began in high school when she held the webmaster position for her drama club. After completing undergrad at Florida State University, she furthered her education at the University of Florida’s College of Journalism and Communications, where she earned a Master of Arts in Mass Communication. Prior to starting the program, she had already founded Goat Social Media, LLC. In a way, the classes were similar to a practicum course. Kassie readily applied in-class skills to her very own business to increase leads and create engaging content for clients. Kassie’s Pubcon Takeaways Kassie got to soak up a little bit of everything social-related during the three-day conference. And she even reconnected with Lisa who was actually one of her graduate professors at UF. One takeaway made a deep-rooted impression on Kassie. So much so that she implemented the tip to her website almost immediately. Social PR Secret Add media logos on your homepage to indicate publications that you’ve been featured in. Kassie said that many marketers and brand owners don’t realize the amount of content they have in their toolbox. Lisa agreed, adding that when she posted her first 50 SPS episodes it was much easier than expected, having pulled valuable content from previous lectures and media she already had in her back pocket. Roger Dooley on Neuroscience in Ad Copy: Roger explained the liking and unity principle. An example of the Liking Principle would be Tito’s Vodka for Dog People, where they include dogs in ads to appeal specifically to dog owners. The Unity Principle is "liking on steroids." It moves beyond surface-level similarities, promoting the human nature of wanting to belong. Kassie related this to being a Florida State University Seminole and acquiring an attachment to specific on-campus bars or restaurants. Knowing this and

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR Secrets podcast, Mandy McEwen, official LinkedIn trainer, founder of Luminetics LinkedIn Training and the B2B Mod Girl Marketing Agency, dishes out the same inside scoop that she slings for her own corporate clients: how to leverage the ultimate corporate networking platform. LinkedIn’s Law of Reciprocation Human connection is valued in one’s personal and online networking life. Mandy says that the LinkedIn algorithm loves engagement. And guess what? All it takes is just one comment to gain hundreds of new connections. But the tricks and hacks don’t stop there! Inside Scoop #1: All LinkedIn company pages are issued 100 FREE “credits” per month, allowing you to send personal invitation requests explicitly to your target audience. Inside Scoop #2: Always tag your LinkedIn company page in posts. Inside Scoop #3: There are over 55 million companies active on LinkedIn. Labeling yourself as a ‘jack of all trades’ actually hurts your chances of standing out among the rest. Consider branding yourself as a specific subject matter or industry expert. It pays off to be hyper-focused! Organic Tactics to Humanize Your Brand Fun LinkedIn Fact: Employees are 14x more likely to share their employer’s content on LinkedIn than any other brands. Shared posts, comments, updates, and likes from staff members are the most important assets needed to illuminate and humanize your brand. It’s important for team leaders to offer work-related incentives to better encourage and elevate such productivity efforts. It’s better to network in a way that doesn’t feel like a chore. Mandy suggests connecting and engaging with people who share interests similar to your own. That way when you’re genuinely captivated by the content or post, your response will come across as credible. To let others know that your brand is a reliable and real resource to utilize, you should consider: Commenting on at least one to three posts of interest and waiting for 3 to 5 days to send a connection request. After requesting, be sure to leave a brief message explaining that you enjoyed their post and why. Mandt McEwan on Your Impact with LinkedIn and Luminetics “Your (LinkedIn) profile shouldn't be a glorified resume. It should (showcase) how you help people.” - Mandy McEwen How can people benefit from your impactful services? Mandy’s golden trio listed below will empower your message, maximize brand exposure and generate transformative results

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR Secrets podcast, Mandy McEwen, official LinkedIn trainer, founder of Luminetics LinkedIn Training and the B2B Mod Girl Marketing Agency, dishes out the same inside scoop that she slings for her own corporate clients: how to leverage the ultimate corporate networking platform. LinkedIn’s Law of Reciprocation Human connection is valued in one’s personal and online networking life. Mandy says that the LinkedIn algorithm loves engagement. And guess what? All it takes is just one comment to gain hundreds of new connections. But the tricks and hacks don’t stop there! Inside Scoop #1: All LinkedIn company pages are issued 100 FREE “credits” per month, allowing you to send personal invitation requests explicitly to your target audience. Inside Scoop #2: Always tag your LinkedIn company page in posts. Inside Scoop #3: There are over 55 million companies active on LinkedIn. Labeling yourself as a ‘jack of all trades’ actually hurts your chances of standing out among the rest. Consider branding yourself as a specific subject matter or industry expert. It pays off to be hyper-focused! Organic Tactics to Humanize Your Brand Fun LinkedIn Fact: Employees are 14x more likely to share their employer’s content on LinkedIn than any other brands. Shared posts, comments, updates, and likes from staff members are the most important assets needed to illuminate and humanize your brand. It’s important for team leaders to offer work-related incentives to better encourage and elevate such productivity efforts. It’s better to network in a way that doesn’t feel like a chore. Mandy suggests connecting and engaging with people who share interests similar to your own. That way when you’re genuinely captivated by the content or post, your response will come across as credible. To let others know that your brand is a reliable and real resource to utilize, you should consider: Commenting on at least one to three posts of interest and waiting for 3 to 5 days to send a connection request. After requesting, be sure to leave a brief message explaining that you enjoyed their post and why. Mandt McEwan on Your Impact with LinkedIn and Luminetics “Your (LinkedIn) profile shouldn't be a glorified resume. It should (showcase) how you help people.” - Mandy McEwen How can people benefit from your impactful services? Mandy’s golden trio listed below will empower your message, maximize brand exposure and generate transformative results

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ years experience, on-the-job training forever, and a career-driven mindset. This is how world-renowned expert Bruce Clay procures the best-of-the-best for his consulting agency. In Lisa Buyer’s newest episode of the Social PR Secrets podcast, Bruce Clay, SEO expert and founder of Bruce Clay, Inc., shares some of the strategies he uses to spot the scammers and dabblers from the 100% real-deal SEO experts. Tips on How to Hire an SEO Specialist “Google is changing their algorithm eight times a day… every Monday it’s a new industry.” --Bruce Clay SEO is a living, breathing creature. Much like the human body, it must be fed day in and day out, multiple times, 7 days a week. Since the SEO ecosystem is evolving daily, no one can truly know it all. But there are ways to keep up with the trends. Bruce says that he stays current by allotting 2 hours a day to reading. He advises that if you are or aspire to be an SEO specialist, you need to do your own research and be open to learning even off the clock. Before starting the interview process, all business owners looking to hire a consultant should consider taking Bruce’s training SEO classes. This will help you ask the right questions as well as understand the role you’re hiring for and the proper approach and methodology of SEO. Taught by Bruce Clay himself, this is for anyone -- IT specialists, content strategists, new hires, even the CEO or CMO can learn a thing or two about what to look for when hiring and asking the right questions You will learn organic, effective, and ethical methodologies for on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices and soiling site architecture. SEO Common Misconception About Press Releases Before we start debunking press release theories, let’s break down some PR Marketing vocab talked about in this episode: Press Release: a short, compelling article that stirs up publicity, and in the long run, advances your company and brand through additional collateral like podcasts, features, and links. Authoritative Links: Found typically on highly regarded and esteemed sites like education (.edu) or government (.gov). This type of link is a helpful and valuable way to promote your website. Organic or Blue Links: Not offering monetary compensation or asking for a

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ years experience, on-the-job training forever, and a career-driven mindset. This is how world-renowned expert Bruce Clay procures the best-of-the-best for his consulting agency. In Lisa Buyer’s newest episode of the Social PR Secrets podcast, Bruce Clay, SEO expert and founder of Bruce Clay, Inc., shares some of the strategies he uses to spot the scammers and dabblers from the 100% real-deal SEO experts. Tips on How to Hire an SEO Specialist “Google is changing their algorithm eight times a day… every Monday it’s a new industry.” --Bruce Clay SEO is a living, breathing creature. Much like the human body, it must be fed day in and day out, multiple times, 7 days a week. Since the SEO ecosystem is evolving daily, no one can truly know it all. But there are ways to keep up with the trends. Bruce says that he stays current by allotting 2 hours a day to reading. He advises that if you are or aspire to be an SEO specialist, you need to do your own research and be open to learning even off the clock. Before starting the interview process, all business owners looking to hire a consultant should consider taking Bruce’s training SEO classes. This will help you ask the right questions as well as understand the role you’re hiring for and the proper approach and methodology of SEO. Taught by Bruce Clay himself, this is for anyone -- IT specialists, content strategists, new hires, even the CEO or CMO can learn a thing or two about what to look for when hiring and asking the right questions You will learn organic, effective, and ethical methodologies for on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices and soiling site architecture. SEO Common Misconception About Press Releases Before we start debunking press release theories, let’s break down some PR Marketing vocab talked about in this episode: Press Release: a short, compelling article that stirs up publicity, and in the long run, advances your company and brand through additional collateral like podcasts, features, and links. Authoritative Links: Found typically on highly regarded and esteemed sites like education (.edu) or government (.gov). This type of link is a helpful and valuable way to promote your website. Organic or Blue Links: Not offering monetary compensation or asking for a

Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break. In this new episode of the Social PR Secrets podcast, host Lisa Buyer sits down with crisis communication veteran and Principal at TexHahn Media, Jeff Hahn, where he reveals what to do when your company’s reputation is on the line. His Cassandra Calculator™ diagnostic, Reputation Dissonance™ models model is proven to transform frenzied, head-scratching executives into damage control professionals. Prepare, Prepare and Prepare Some More Financial, personnel, technological. These are several types of crises that your company may face in the future. If you have the mindset that ‘this could never happen to me,’ then you are already one step closer to making the #1 PR Mistake: Failing to assemble a Rapid Response Team. In a steady atmosphere, where spaghetti hitting the fan is a distant scenario, you probably wouldn’t think that pre-determining where to meet and who to call during a high-stress situation is valuable. In reality, leaving these “trivial” boxes unchecked can very well make or break your brand. Ignorance is not bliss; it is harmful. The Rapid Response Team: 5 Simple Steps Jeff’s book, Breaking Bad News: 12 Essential Crisis Communication Tools, describes how to construct a Rapid Response Team and the method to implement when undergoing a crisis. His model makes a big promise: If brands effectively perform the five actions below, they will recover from any strenuous affair: Speed: Assembling a team in a timely manner is especially important in this rapidly-moving digital world. Speak Early but Ambiguously: Prepare a holding statement so your stakeholders know that you understand the severity, have examined the issues, and are making efforts to mitigate the situation. Message: Are you accepting blame or not? Messenger: Who is the spokesperson? Oftentimes, companies urge the CEO to issue an apology. Jeff says that this is one of the worst mistakes to make, as CEOs should solely be in management mode. Method of Outreach: Responding to a reporter with “no comment” is an example of having high control but low authenticity. On the flip side, speaking at a press conference is an example of having high authenticity but low control. This is an obsolete and outdated method that leaves your company vulnerable. Reporters are able to rampantly shout questions that you are unprepared for. All in all, it’s important for you to control the narrativ

Jeff Hahn says your crisis communication plan can be the size of a credit card. What? The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan. Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break. In this new episode of the Social PR Secrets podcast, host Lisa Buyer sits down with crisis communication veteran and Principal at TexHahn Media, Jeff Hahn, where he reveals what to do when your company’s reputation is on the line. His Cassandra Calculator™ diagnostic, Reputation Dissonance™ models model is proven to transform frenzied, head-scratching executives into damage control professionals. Prepare, Prepare and Prepare Some More Financial, personnel, technological. These are several types of crises that your company may face in the future. If you have the mindset that ‘this could never happen to me,’ then you are already one step closer to making the #1 PR Mistake: Failing to assemble a Rapid Response Team. In a steady atmosphere, where spaghetti hitting the fan is a distant scenario, you probably wouldn’t think that pre-determining where to meet and who to call during a high-stress situation is valuable. In reality, leaving these “trivial” boxes unchecked can very well make or break your brand. Ignorance is not bliss; it is harmful. The Rapid Response Team: 5 Simple Steps Jeff’s book, Breaking Bad News: 12 Essential Crisis Communication Tools, describes how to construct a Rapid Response Team and the method to implement when undergoing a crisis. His model makes a big promise: If brands effectively perform the five actions below, they will recover from any strenuous affair: Speed: Assembling a team in a timely manner is especially important in this rapidly-moving digital world. Speak Early but Ambiguously: Prepare a holding statement so your stakeholders know that you understand the severity, have examined the issues, and are making efforts to mitigate the situation. Message: Are you accepting blame or not? Messenger: Who is the spokesperson? Oftentimes, companies urge the CEO to issue an apology. Jeff says that this is one of the worst mistakes to make, as CEOs should solely be in management mode. Method of Outreach: Responding to a reporter with “no comment” is an example of having high control but low authenticity. On the flip side, speaking at a press conference is an example of having high authenticity but low control. This is an obsolete and outdated method that leaves your company vulnerable. Reporters are able to rampantly shout questions that you are unprepared for. All in all, it’s important for you to control the narrativ