The P.R.I.M.E. Show a.k.a the PR & Internet Marketing for Entrepreneurs Show is a premiere internet radio show/podcast designed with media professionals and business owners in mind. We offer the latest trends, tips, and tools in offline & online marketing
Join me and Dr. Brenda Bradley and special guests (her clients) discuss the impact of the 21-Day Vegan Challenge. Dr. Bradley shared her story which prompted her to a adopt a vegan lifestyle. Each guest, including my cousin Denise Edmonds, shared her experience and the impact that the challenge has made in her life. Dr. Bradley mentions 5 different foods that you should always avoid. Additionally, Dr. Bradley discusses her Vegan cookbook, book collaboration, and the challenge. The challenge walks people through the entire lifestyle change step-by-step and provide a good foundation for changing the way you feed your body.
Join me with guest Melissa Ovard, CEO of Snowbird Consulting Group. Mrs. Ovard's company specializes in international development among other unique services. Melissa's company has made great strides in working with the federal government and in a shorter amount of time that it takes most small businesses. Her company will provide training in the near future to assist other small business in obtaining contracts. Tune in to hear about key factors for success in working with the federal government.
The host, Cathy E. Smith, shares her own five key factors for connecting and maximizing your relationship with your target audience. She shares where you can get data on your target audience as well as resources for developing your pricing to attract your target market. Tune in to this episode to learn the 5 M factor formula. Learn which key strategies will help you engage with your audience and even learn a few tools or apps that will allow you to monetize your knowledge.
Join me and guest, Vanessa Shaw as we discuss making big bold moves in building your business and investing in business coaching. Vanessa shares how she came to the U.S. and rebuilt her company from scratch. Learn strategies that she has used to attract high end clients. Vanessa also shares what makes her event different from other business events! Tune in to hear great tips about the importance of the right communication with your target audience.
Join the host Cathy E. Smith as she discusses different strategies for maximizing your marketing message. Beginning with the headline, your headline should capture someone's attention. Cathy offers two sources for generating headlines one free and one paid. She discusses five primary ways that people who livestream evoke the emotions of their audience. Cathy shares how she serves other business owners and what her plans for the future are, by mentioning the level of clarity that she now feels in moving forward.
Join host, Cathy E. Smith, and guest, Julio Rodriguez of Energized Solutions discuss customer relationship management, business systems, sales and social media marketing. Julio specializes in making recommendations for the right systems based on the needs of your business. Tune in and find out what makes him and his company unique and sets him apart from other business consultants that offer to systematize your business.
Join host, Cathy E. Smith and guest, Joe Pardo as they discuss the power of podcasting and networking with other Podcasters. After attending other podcast events in other parts of the United States, Joe decide to create and event for podcasters on the East Coast. This conference became known as Mid-Atlantic Podcast Conference.
Host Cathy E.Smith, shares tips regarding developing your business offerings as an expert. She covers everything from how your mindset impacts your pricing to outlining different package ranges for your programs. Cathy also discusses why it's important to have a product offering or course that can earn you money between clients or speaking. Finally, she discusses a few different ways to promote your program. If you have been wondering what to offer in your package of services, tune in and listen.
Join host Cathy E. Smith and guest, Dr. Will Moreland. Dr. Will Moreland is a speaker, business consultant, and leadership expert. Dr. Will shares his insight on being an entrepreneur from speaking with corporations on leadership to helping speakers expand their platform. He also shares key challenges that most entrepreneurs face when struggling to grow their business. One other key piece of advice was that every entrepreneur should consider that he/she is a marketer at their very core. Tune in to discover which strategies you can develop in your own business.
The host, Cathy E. Smith, discusses steps and strategies to planning and executing a successful webinar. These strategies include: planning, promoting, and producing content for the webinar. Determining whether or not to engage a Joint Venture partner and strategies for attracting a JV partners. Everything is reviewed from determining the right platform to use, what to do during your pre-launch and how to follow-up with attendees.
Join the host and Melinda Cochrane discuss "A Train Will Come," her new book. Melinda Cochrane has won numerous literary awards as a writer and a poet. "A Train Will Come" is a multi-layered story of relationships and dealing with post traumatic stress disorder and healing. Ms. Cochrane offers solid advice for handling book royalties, publishing, and copywriting. Melinda's book is also a short film produced by Bshani Digital and 426 media with over 40,000 views at press time. She also shares how she landed an interview with Dr. Maya Angelou.
Join the host, Cathy E. Smith, as she breaks down eight steps to launching your product or workshop. Get your pen and paper, iPad, tablet or phone ready to take notes. As part of these eight steps, Cathy breaks down the contents of each phase of a basic sales funnel. She also explains how to map out your funnel, build trust, gain joint venture partners, set up your webinars, and most importantly promote your product or workshop. Learn the power of an upsell and a downsell and how to use to get revenue at different levels of your offer. Tune in to learn the details!
My guest, Lisa Delaney Anderson, serves as a CEO, Strategic business advisor and virtual CFO of Anavo Transformation Solutions. Her company specializes in analyzing business structures qfor growth opportunities. There are different types of businesses that Anavo works with, but of particular interest is the work with companies seeking to bid on federal government contracting. Anavo helps companies properly structure their business for long-term sustainability and competitive pricing.
Join Cathy E. Smith and Dr. Gayle Jones as they discuss the benefits of eating healthy. Learn how Dr. Gayle made the journey from being a registered nurse to obtaining her doctorate in naturopathic medicine. Dr. Gayle provides everything from her own G.E.M.S. of health to the proper way to use a public restroom. What is better farm raised or wild raised food? Tune in to find out.
Join the host, Cathy E. Smith and guest Shannon Baker as they discuss Mrs. Baker's business the Socially Savvy Virtual Assistant (V.A.). Shannon shares the evolution of her business and highlights key services that distinguishes her business from other VA services. Her unique services include: Wordpress updates, social and website traffic management, and product launch management. Find out the core questions that you should ask before hiring a VA!
Join host Cathy E. Smith and guest Rahkal C.D. Shelton as Rahkal discusses her powerful book, "Dreams Bigger Than Texas" about coming of age and perseverance despite her childhood. She has evolved into a powerful young woman with strength, charisma and strong sense of self. She currently works in media and communications and she used those skills to raise money to self-publish her first book. She raised the money through crowdfunding and exceeded the fund raising goals on Kickstarter. She is involved in all aspects of self publishing and will serve as her own publisher tune in to find out how.
Join Cathy E.Smith as she discusses a few of the key words that will entice your customers to provide their email address and other contact information. Discover the two kings of the upsell in marketing. What is an upsell? How can you use an upsell to increase your client conversions? Learn which tools top marketers use to build their own lists.
Join Cathy E. Smith as she discusses the three major components of email marketing. She provides her insight into two mobile apps: one app makes management of multiple email accounts easier and the other provides the ability to invoice clients. Cathy discusses everything from websites that help you obtain the email of an important contact to landing pages to capture email information. Learn these key tips and more on this week's episode.
Join host Cathy E. Smith as she discusses specific questions to ask in order to determine if you need to implement systems in your business. She shares the elements of a sales funnel. Cathy also shares tips and resources for all-in-one systems that allow a business owner to perform a variety of activities from email marketing to social media management. Some of the companies or products mentioned that provide all-in-one business management systems include: Infusionsoft, Ontraport and Genius Marketing Pro.
Join Cathy E. Smith and special guest Yoon Cannon of Paramount Business Coaching as they discuss a strategic plan for business growth. Do you suffer from overwhelm in your business? Are you tired of investing in coaching with no results? Learn strategies to grow your business from a business coach that has created, grew and sold successful businesses. Learn how to identify your ideal client (avatar) in order to speak to the right audience. Yoon provides great insight and offers strategies for growing your business.
Join me and special guest Bruce George, founder of the Genuis is Common Movement, as we discuss discovering your own genius. Bruce discusses everything from starting the movement to licensing his products to generate revenue. He is known as a quoteologist or quote engineer which is how the Genius is Common originated. As the co-founder of Def Poetry Jam, he has always had an interest in poetry and literary works. I connected with Bruce George through LinkedIn.
Join Cathy E. Smith, LaWanda White, Ramneek Kaur and guest, John Haynes III as they discuss everything from successful leadership to workplace dynamics. LaWanda discusses the impact of effective communication and your presence in the media. John discusses how he challenges companies to think of leadership and executive coaching as an investment opportunity. You will also learn the concept of P.I.E.
The host of the PR and Internet Marketing for Entrepreneurs Show, Cathy E. Smith, discusses various ways to create your online course from start to finish. Did you know that you can add your voice to PowerPoint? There are helpful tips on qualifying questions to ask yourself about whether the course is a good idea. She provides a few great links for generating the title or helping you come up with content. Most importantly, Cathy shares the different platforms for distributing your course to your clients/students such as Fresh Member, Smart Member and more. Tune in to find out all the details.
My guest, Raquel White, discusses the different types of bankruptcy and what that can mean for your business. Did you know that you could lose protection of your business assets if you do this? Learn the most common reasons that business owners file for bankruptcy. Identify when or if you should file personal versus business.
Join host, Cathy E. Smith, and Kelly Roach as Kelly shares how she went from NFL Cheerleader to successful business coach. Kelly shares the #1 marketing pitfall of business owners. She also shares core elements that assist business leaders in being more productive by maximizing time and implementing systems. Most importantly, Kelly shares one of the key secrets to premium pricing your products and services.
Join host Cathy E. Smith and guest, Angela Randall, share about Angela's new book, "Prophetic Dreams." Angela shares how she has used her gift of interpreting dreams to help others. Angela also offers three key pieces of advice to people for sharing their own gifts with the world. In life and business, you should not sit on your gift.
Join Cathy E. Smith as she offers some brief comments regarding last week's guest Quiana Murray, the Sponsorship Strategist. Cathy used one of Quiana's tips for quick results. Tonight's topic was a hot button for the host, she has invest thousands of dollars in business coaching and some of the best coaching has come from business coaches deciding to pour into people. Cathy toggles between giving advice as a person who seeks a good business coach and the results she has seen as a client of different business coach. Before you invest in a business coach check to see if they measure up!
Quiana Murray, the Sponsorship Strategist, served as the guest for the evening. Quiana shares the strategies that business owners need to use to pitch and to gain sponsorship. For a limited time, she will have her free Periscopes about sponsorship available since she will work with the host of the P.R.I.M.E. Show, Cathy E. Smith to monetize her knowledge and skills. Quiana works with clients on everything from the right things to wear to the right language to use to capture sponsor dollars.
Join me and William Craig III as we share information regarding growing your business. William shares how he plans to use his upcoming certification to assist businesses in obtaining non-profit status. He also shares how you should use your TAGS (Talents, Abilities, Gifts and Skills) to expand your mind and business to thrive. We discuss everything from using Fiverr to purchasing tools on JVZoo.
My guest, Kyle Todd, serves as the Director of Rhode Island Avenue Northeast Main Street in which his organization specializes in helping to sustain businesses. These businesses include everything from small convenience stores to place to eat and everything in between. Kyle shares his passion for promoting these businesses, preserving their history and highlighting each businesses role in the community.
My guest, Shannon Baylor-Henderson, shares how to make your content look and read WELL as Chief Content Developer for IMShannon.com. Shannon's company specializes in a variety of content marketing services. Her company is unique in that not only will they work with a client to develop or create content, but they also pitch the content to the right media. You only have one chance to make a first impression, so why not do it the right way the first time. I also discuss a free tools to analyze your headlines for your blog, article or social media post. This tool is in alignment with working with IMShannon.com. A great headline opens the door, but great content will get the right audience to browse through your CONTENT.
Bennie Randall, CEO of BShani International, shares his wisdom and advice in running a successful business by creating personal connections with people. He shares how a tragedy in his life led to identifying his gift and purpose. He encourages people to identify their gift and use that to attract money. Bennie has multiple streams of income under the Bshani International umbrella including a great platform called Bshanibooks.com designed for you to sell your digital products such as audio, eBooks, videos and more. He serves as a business coach and motivational speaker.
Join host, Cathy E. Smith, as she shares her perspective on what is going on the latest in in the media including Oprah's multi-million dollar tweet to Patti Labelle's new cakes. Cathy shares her perspective on brand positioning and the new direction she is taking her own business, since most shows share the experiences of other entrepreneurs. She shares news about being asked by one of her favorite social platforms to test a new service as part of a beta group! Everything from her perspective on multiple platforms including Twitter, Periscope and the impact of livestreaming.
The host of the P.R.I.M.E. Show, Cathy E. Smith, shares her predictions for what is hot in 2016 and the launch of her first group training program. Cathy shares her experience with Facebook Live and Periscope the pros and cons of FB live and the new features recently added to Periscope. Additionally, she shares why she launched the Business Owner's Online Marketing Boot Camp and how this may benefit attendees. Frustrated by the lack of attention in group trainings, Cathy felt inspired to start training with more personalized attention to assist people in developing or enhancing their online marketing.
Jennifer Ransaw Smith, CEO of Brand id Strategic Partners, served as a guest. Before starting her own firm, Jennifer served in branding and advertising for major brands such as Burger King. One of the services that make her firm unique is the offering of strategic planning sessions designed to really " think" about where they want to go with their brand for the entire year. There are a few books mentioned, but one in particular has been a game changer for both Jennifer and Brand id clients. Jennifer's firm also emphasizes the building of connections and building new networks for business growth.
Stefanie Walker-Lomax, Chief Career Consultant and CEO of HRPro4You, has over 17 years of experience as an HR Professional. Stefanie shares her knowledge and experience with clients in reviewing and refining resumes with a focus on mid-career professionals. She assists clients at all stages and ages with their resume writing. Stefanie provides three key pieces of advice for job seekers and advises regarding the two most common mistakes that job seekers make. Learn what makes HRPro4You different from other businesses in the HR field. Stefanie conducts mock interviews and workshops covering key areas of interest to her client base.
Felicia Fort, CEO of One Step Closer, shared how she got started with her math tutoring company and how she is using that company for giving back to others and her community. The website link is www.onestepcloser-math.com/About-us.html She offers the Fort Book Scholarship awarded annually to seniors in high school and the first year of college. Felicia also shared how her interested in math was sparked by solving a problem that one of her teachers said was unsolvable. Her company offers tutoring to people of all ages and care packages to college students.
My guest, Ian Balina, is computer engineer and the creator of Peer Hustle. Peer Hustle is a brilliant mobile app that may be considered as the Uber or Lyft for freelancers or the self-employed. Peer hustle combines such features similar to FaceTime or Skype, Yelp, and even escrow rolled into one application. Does all this sound interesting? Tune in to find out how and why Ian, an entrepreneur with multiple businesses, created this great mobile app. The list of people that serve as inspiration for Ian ranges from Bill Gates to Grant Cardone.
Kenya Ulmer, Founder of Single Mama With No Drama, shares her journey to starting her business and product line of being a positive single mother. Her business of selling positive T-shirts led her down the path of becoming a certified Christian life coach and an inspirational speaker. Kenya shares tips on how to get started as a speaker and how to find audiences to speak to.
On the second anniversary of The P.R.I.M.E. Show, we had five powerhouse speakers live in the studio sharing their knowledge and wisdom for entrepreneurs. First, we have Ebong Eka discuss his coming projects for 2016' and the launch of his course, "How to Grab Media Attention." Get your notification at howtograbmediaattention.com. Vanessa Maddox discusses the launch of her podcast the Midnight Oil and dropping some serious lessons for business owners. Sonya Simith-Valentine discusess her Get Fierce About Your Finances Expo and the smart way to manage your finances.Roz Murray, as a business consultant, discusses the launch of her VIP Mastery program and signup for a free consultation valued at on Thriving and Profitable Business Mastery by contacting her at www.retailbusinessiq.com. Jennee Biggins talks about her entrepreneur training academy for youth 14-18 years of age and the launch of book "The Plus Side of Business" all in 2016.
My guest, Ryan Perry, shares his strategies for working with small businesses by focusing on local marketing. Ryan and I connected through Twitter. I was impressed how he used a personalized video message to establish the initial connection. He also shares how her creates successful marketing campaigns using a variety of online marketing methods. Ryan uses unique strategies to distinguish himself from other video marketers. His business services include internet marketing training, SEO, video marketing, and social media among a menu of key services.
My guest, Tina Panariello is the owner of Nail Artistry by Tina and serves as a World Class Hand-Painted Nail Art Educator. She is known not only for her nail art, but for her training classes about the nail art business. Tina educates not only on nail art techniques, but on how to price your services and how to run a successful nail art business. Tina has become famous for her specialized nail art techniques. She was recently honored as the 2015 Top Woman in Business for Brooklyn, NY. She also serves as a World and International Nail Art Champion. Tina has been featured in The New York Daily News, The Wallstreet Journal, Nail Magazine and U.S. News and World Report. She serves as the author Polished: Filing Away at Life's Truths and a motivational speaker.
Felicia Pratt, CEO of Rockin Websites, is a web designer and marketing consultant who specializes in creating online platforms that are not only visually appealing, but also converts. Felicia shares advice as well as key questions for anyone looking for a good web designer. One of the things that makes her unique is that she takes the time evaluate client needs and marketing strategies especially through website reviews. She also specializes in the use analytics to improve customer reach. Felicia continues to be on a mission to assist business owners in growing their business through their websites.
My guest, Cherissa Jackson, is the CEO of Jackson & Associates. Jackson & Associates serves as a nursing consultant agency to attorneys. These attorneys help veterans and other individuals in winning legal cases by offering a medical perspective. This agency was birthed out of Cherissa's desire to leave a legacy to her two daughters. After four different war tours, Cherissa developed Post Traumatic Stress Disorder (PTSD). Based on her own journey, she developed a healthy way to reduce some of her own symptoms and wants to help other veterans that suffer from PTSD. She has been featured in Forbes and Prevention Magazine sharing her story and encouraging others to live with optimism and hope. Cherissa's PTSDFaces, a one-stop shop for veteran's resources and benefits, is scheduled to launch on Veteran's Day 2015. She also offers four keys to success for starting and running a business.
My guest, Tosh Patterson, shares her journey to living and being healthy. One of the things that makes her different is her ability to be transparent and offer advice on the impact of eating on your mind, body, and spirit. Tosh discusses her healthy clarity sessions with clients to get to the core of their relationship with food, work, and life balance. Listen in and learn about her healthy tips as well as some great apps to assist you in your own journey.
My guest, Connie Gorum, serves as a multifaceted entrepreneur leading a business portfolio that spans across training and content development to the fashion industry. These companies were created from her vision as a teenage mother. She recognized the need to empower and create opportunities for youth and adults facing challenges in life skill development to achieve success. Her first step towards her own development was her enlistment in the U.S. Navy. This opportunity gave her the distinct honor of the title veteran. She offers a variety of tips, resources, and development training which assist veterans in making the transition to civilian life and employment. Connie is currently a member of the Baltimore Washing Corridor Chamber Council (BWCC) – where she serves as the Chair of the Women In Business Committee and Board Member.
Veronica Jeon, CEO of The V Agency, shares her strategies for building a powerful and expanding, PR, brand and communications firm. She serves as a PR powerhouse and. is often described as the Asian "Olivia Pope" because she gets it "handled" for her clients. Veronica shared so many great pieces of advice for "handling" your business: pricing, value, client relations, social media, failure and more. One of the services her firm handles for clients is fundraising development. Don't miss this episode!
My guest, Howard Nelson Cromwell, shares about the upcoming second season his TV Show "Being Fabulous Rocks!.Being Fabulous Rocks! BFR! is a 30 minutes long trendy television news magazine & entertainment talk show focusing on social, environmental & community responsibility. To this end, they bring on to their show celebrities, business owners & corporations who are supporting programs & initiatives that are geared toward giving back to the community and encourages the show's audience participation." With the show's reach of two million viewers, Howard continues to make an impact! He shares how he started his company in PR and media company. He specializes in crisis management public relations and shares a bit of insider tips of a behind the scenes view of the media. Most importantly I want the audience to walk away with how you can combine lifestyle, entertainment and community to make a difference.
Join Cathy E. Smith and guest Joyce Palmer discuss The Real Money Side of Real Estate Investing. Joyce discusses the pros and cons of real estate as well as using real estate as a retirement plan. Joyce discusses the different types of real estate investing and why you should determine your strategy for investing first. There is also the importance of continuing education and joining a real estate organization. Learn what to look for in an investment club or a real estate agent.
Carol Sankar, International Business Consultant, shared how women really should do business and what inspired her to write her new book. Her new book, "The Confidence Factorfor Women in Business: Strategies for Limitless Success," is a N.Y. Times best seller. Carol tells the real truth for how women should do business and get out of their own way. She has been featured on American Express Open, The Steve Harvey Show and gave a TEDx Talk. This episode is full of great information for those not afraid to take risks.
My guest, Jas Boothe, shared her journey as an entrepreneur, author, veteran and survivor (cancer). Jas spoke about her non-profit organization Final Salute as well as her new modeling agency called Prowess. To donate to Final Salute text the words PUSH to 80077. Prowess is the first veteran owned modeling agency. More importantly, Jas discussed her new book, "The Princess and The Pedophile. This book discusses the lessons learned through life experiences and how to move forward in spite of.