POPULARITY
"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if things slow down in one area, the other areas can hold them up." - Dr Tiffany Eurich If you are doing something the same way you were doing it five or six years ago, chances are there's a better way to be doing it now." - Dr Tiffany Eurich Find it quickly: 0:00 - Intros 6:49 - Becca's marketing strategy (content) 8:10 - How to come up with topics for content 10:01 - Choosing your channels 12:00 - Turning a podcast into a blog post 13:05 - How PR fits into content strategy 16:32 - How to splinter content 18:32 - How long does it take to see traction. When to hire a PR person. 22:00 - How to stay in the know about relevant topics (for content ideas) 23:02 - Help a reporter out (to find trends) 24:02 - Biggest PR Impact (from Becca's perspective) 27:50 - What do you need to do PR (does a business need content?) 30:00 - Finding a distinct voice within your industry (how to stand out to publications) 31:31 - What is voice hacking and how to use it to figure out relevant content for your channels 35:00 - How content and ads work together 37:55 - Should you outsource your content? 39:07 - Does content need to be written? What if I'm a bad writer? 41:01 - How ads, social proof and content work together 42:35 - Does my brand need to be national to benefit from PR? Will being featured in big publications help my business? 49:00 - Reddit, Clubhouse and other types of searches 55:10 - If you're starting with nothing, do this... 58:30 - Strategies that compliment each other (such as SMS + email) 1:02:00 - One trend you're paying attention to. One trend you want people to stop. Show notes and additional resources can be found at: https://daveyandkrista.com/2023-marketing-round-table/
Vanessa gave a five-minute speech at the United conference put on by Showit. Mike helped coach her through the preparation phase, so you'll hear about some of the advice he gave her, then hear the speech itself to see if she used his tips. Vanessa Kynes is a Pinterest consultant and educator, helping creative small businesses craft traffic-generating Pinterest marketing strategies. She can be found at VanessaKynes.com and @vanessakynes.Mike Pacchione offers coaching, workshops and keynote speeches at Best Speech and can be found on social media at @mpacc.
Pinterest expert Vanessa Kynes is back for our annual episode on Pinterest and what businesses need to do to be successful on Pinterest in 2022. If you're new to Pinterest I highly recommend checking out my other episodes that I've recorded with Vanessa on Pinterest. Be sure to check out the show notes at DaveyandKrista.com for the resources that we mentioned during the episode and to check out all the tutorials that we referenced throughout this episode such as how to make a Pinterest graphic. For show notes visit...https://daveyandkrista.com/how-to-optimize-your-pinterest-account-for-2022/
Vanessa Kynes is back on the podcast today chatting with me about how to prepare for a Black Friday/Cyber Monday sale. We originally were going to stay focused on how to prepare your website for a Black Friday/Cyber Monday sale and we still chat about that, but we also talked broadly about running a successful Black Friday/Cyber Monday campaign. If you haven't thought about Black Friday/Cyber Monday yet that's ok, there's still time to prepare but you've got to get moving. Also, this year we will be publishing an awesome Black Friday/Cyber Monday roundup that highlights some of our favorite website and digital marketing tools. For show notes visit...https://daveyandkrista.com/btb-episode-138-how-to-get-your-website-ready-for-black-friday/
Vanessa Kynes is my guest on the podcast today and she is helping us get ready for the new year by sharing what we can do to be successful on Pinterest in 2021. We recap some of the biggest updates of Pinterest in 2020 and chat what users can expect in 2021. This builds on the last two episodes that Vanessa has done on the Brands that Book podcast about Pinterest, so if you're interested in learning more about Pinterest, especially if it's new to you, be sure to check out her first 2 episodes about Pinterest on the podcast. This episode was recorded live on the Davey and Krista Facebook Page. We're going to start recording all of our episodes live to give our listeners a chance to ask questions of guests in real time. I'll do my best to release the schedule ahead of time, but sometimes that's just not possible. The easiest way to catch a live episode is to be following the Davey and Krista Facebook Page. For the show notes, visit https://daveyandkrista.com/btb-vanessa-kynes-episode-116/
Welcome to a special crossover episode of the Brands that Book podcast and a new Till Agency podcast, Stuff Marketers Say. We just launched that podcast through the Till Agency and you should be able to find it on iTunes. This is a bonus episode covering Black Friday. A few weeks ago we sourced questions about running Black Friday promotions and then we answered those questions Q&A style on the Stuff Marketers Say podcast. So what you're hearing in this episode is a conversation between Vanessa Kynes and I chatting a little bit about Black Friday and the Stuff Marketers Say episode, and just the new podcast in general. And then, the full Stuff Marketers Say episode will follow. But like I said, you can also find the Stuff Marketers Say podcast on iTunes and other podcast players by searching Stuff Marketers Say. It's a little longer than I wanted it to be and we're releasing it quite a bit later than I hoped, but I figure done is better than perfect. And even if this episode doesn't help you this year, hopefully it will help you think through next year's Black Friday. As I mentioned in the episode, it's never too early to be thinking about Black Friday.
Join my FREE 3-Day Challenge: Unlock Your Potential as a Wedding FilmmakerRegister hereToday, I’m chatting with Vanessa Kynes about a very under utilized marketing strategy among wedding filmmakers: PinterestVanessa is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. When she's not pinning on Pinterest, Vanessa, along with her husband, cares for her three sweet daughters.Connect with Vanessa: @vanessakyneshttps://vanessakynes.com
Vanessa Kynes is back on the podcast and we're chatting about the two elements necessary for booking services or selling products: building trust and increasing demand. As we mentioned back in episode 100, we're going to start answering your questions at the end of each episode. So, if you have a question to submit, send us a DM on Instagram. And who knows, maybe your question will become the topic of an entire episode. For the show notes, go to https://daveyandkrista.com/btb-episode-101/
The guest today is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. Vanessa will be telling us about things like: The importance of marketing yourself on Pinterest How to better your marketing results on Pinterest How to make yourself stand out on the platform Thanks for listening! Subscribe and leave a review if you like what you're hearing!
The guest today is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. Vanessa will be telling us about things like: The importance of marketing yourself on Pinterest How to better your marketing results on Pinterest How to make yourself stand out on the platform Thanks for listening! Subscribe and leave a review if you like what you're hearing!
In today's episode, Vanessa Kynes and I riff about a few of our favorite tools for selling online. We cover quite a bit of related material in this episode as well, such as related tools and considerations for choosing the right tool. And by the end of the episode, we decided that we really do need an episode on how to string together these tools into a working funnel. So be on the lookout for that sometime in the future. For the show notes, go to https://daveyandkrista.com/btb-episode-95/
Today we are chatting about a topic that I've been wanting to tackle for quite some time now: how to build hype around a website launch, or really any launch for that matter. Vanessa Kynes joins me for the conversation and we cover a few do's and don'ts, and then discuss 13 different tactics that you can use to amplify your next launch. For the show notes, go to https://daveyandkrista.com/btb-episode-87/
BTB regular, Vanessa Kynes, joins me for a conversation about 5 pricing mistakes I see businesses make. We talked through lots of different examples and scenarios and we also try to dive into some related questions, such as in what sort of circumstances is it okay to offer things like discounts. All that and more in today's episode! Be sure also to check out the show notes and corresponding blog post that contains a few additional thoughts on this topic. For the show notes, go to https://daveyandkrista.com/btb-episode-86/
Pinterest exists, people use Pinterest - a lot but do you - for your business? I think this episode may change your mind. Vanessa Kynes is a Pinterest strategist and in this episode, she convinces Braedon to start implement Pinterest into a marketing strategy. With all the downtime we have, at least from the normal hustle of gigs, now is the time to be marketing on as many platforms as you can. Follow Vanessa on IG: @vanessakynes Go check out Vanessa's YouTube Channel: Vanessa Kynes on YouTube --- Send in a voice message: https://anchor.fm/thephotoreport/message
This is a special episode from a live Q&A held with branding experts, wedding industry veterans and educators from the Evolve Workshops community. We hear conversations and techniques that are working for them, and be a part of supporting this amazing Evolve Family. Some of the leaders that joined us were: James and Jess Wittmayer, Braedon Flynn, Rodney Brown, Shaun Austin Gordon, Eric Kelley, Monique Serra, Vanessa Kynes, Devin Robinson, Ross Tanner, Anni Graham, Jennifer Ryals & Jamie Findlay! The first of MUCH more to come. Hope you like this one and stay encouraged. Check out Evolve Workshops for more resources Follow them on IG - @evolveworkshops --- Send in a voice message: https://anchor.fm/thephotoreport/message
Vanessa Kynes is back and joining me for a discussion on building a block schedule. We review a blog post I wrote a few years ago on block scheduling, but it was written in a very different season of life than the one I'm in right now; specifically, didn't have a kid then. Vanessa and I approach this conversation differently, so I hope that's helpful for anyone listening who wants to put some intentionality back into their daily schedule. For the show notes, go to https://daveyandkrista.com/btb-episode-82/
Do you want to add Pinterest to your marketing strategy, but get confused on how to use the platform to grow your business?In episode 330 of the Bokeh Podcast, Vanessa Kynes explains why she believes Pinterest is one of the most underutilized, yet important social media platforms for photographers! Listen is as she highlights the unique benefits of Pinterest and the steps you need to take in order to get started with your Pinterest strategy!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: Help creative small businesses craft traffic generating Pinterest marketing strategies so you can spend less time marketing your business and more time on your unique creative work. (4:50)Advice for Photographers: Niche down as early as possible. (6:39)Technique for Time: (11:36)Set aside time where you’re not working.Batch your work and organize it in a plannerContent Recommendations: (16:05)Essentialism by Greg McKeown - bit.ly/bp-essentialismStart With Why by Simon Sinek - bit.ly/bp-startwithwhyDeep Work by Cal Newport - bit.ly/bp-deepworkWhy Pinterest is Left Behind: People are confused and afraid to use a more confusing platform. (21:33)Powerful Pinterest Statistics: (23:54)64% of brides used Pinterest for Inspiration81% of sinners use Pinterest to plan their wedding before they’re even engaged.80 million Weddings Pin on Pinterest (confirm stat)Benefits of Pinterest: (27:17)1. Traffic generation for the long-term play.2. Brand awareness and discoveryGetting Started with Pinterest: (36:06)1. Optimize your Pinterest profile. Switch to a Business Account, Add location to your name and bio if location-based.2. Keyword Research to identify what you should be creating.3. Create fresh content weekly and automate your Pinterest strategy with tailwind.Links:vanessakynes.comPinterest Startup Guide: vanessakynes.com/pinterest-start-guideBlog Post for Photographers: vanessakynes.com/how-to-use-pinterest-for-your-photography-businessPin Progress Course: bit.ly/bp-pinprogresstailwindapp.com See acast.com/privacy for privacy and opt-out information.
Vanessa thought she’d grow up, get married, have a normal job and a beautiful home. She liked the idea of stability and order. But she married an academic whose career took them overseas and since then, a handful of different states, living a pretty nomadic lifestyle for someone who’d rather not. Vanessa shares what has helped her most in seasons of big moves, transitions and changes.
I mentioned a few times in passing on the podcast, but I started another business at the beginning of 2019 with two friends of mine, Jesse Morquecho and Ryan Atkins. It's a Facebook Ads agency called Till and it's been a lot of fun to build over the last 3/4 of the year. We've also had the opportunity to work with some amazing businesses that many of you are probably familiar with. Anyways, we finally launched our website, which y'all can find it at till.agency. To celebrate, I thought it be appropriate to do a podcast episode on the 4 components of a successful Facebook Ads campaign. To help me dive into this episode, I've invited back Brands that Book regular and Pinterest extraordinaire, Vanessa Kynes. For the show notes, go to https://daveyandkrista.com/btb-episode-58/
Welcome to So, Here’s the Thing! In this episode, Vanessa Kynes joins me to discuss the Pinterest strategies that you didn’t know your business needed! Listen in as she shares the tips and tools to generating more leads from your Pinterest, without having to invest a ton of time! Vanessa is a Pinterest marketing strategist […] The post Episode 015: Leveraging Pinterest for Your Business with Vanessa Kynes appeared first on Laylee Emadi Photography Blog.
Pinterest strategist, Vanessa Kynes shares how she built a successful work from home job to support her family and their mission. She helps creative small businesses grow using Pinterest.
I am so so excited about today's topic...drumroll… Pinterest!! Yep that's right! Anndddd we've got an uber special guest, Vanessa Kynes!!! Vanessa is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. All in all, she is pretty much the guru of Pinterest so I knew I needed to have her on the podcast. And she's here today to chat all about it and how it is your secret weapon to business growth!! Are you ready to join our conversation?? Let's do this! Episode 9 Shownotes
If you listen to my podcast, a goal of yours is probably delivering your message in front of the people you've been called to serve. In order to be able to step away from your business to do this, you need a business growth strategy that works without you being glued to your desk. Ideally, you need a method to extend your reach and bring in new clients/students for your business that operates on autopilot. To help you do that, I've brought in my friend Vanessa to walk through all the things you need to know about how to leverage Pinterest for your business in order to be a better business owner and create hot leads. If you loved this episode and it motivated you to add speaking to your business, I'd love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast. Episode takeaways you don't want to miss: Think of pinterest as a visual discovery tool You don't go to pinterest to buy shoes, you go there to search for inspiration and find the perfect pair you might not have even thought existed Keep a running document and take down frequently asked questions about your business. This is the content you should be creating your blog posts around If you're B2B, Focus on really broad/basic questions that allow you to be the subject matter expert on the topic your business is centered around For success on pinterest, your content needs to remain fresh. Driving traffic to a landing page will end up getting buried and not take off The type of visibility you want to get yourself recognized as the subject matter expert in your industry takes numbers. You can't depend solely on one platform. Pinterest is one of the most effective platforms to increase these numbers You should be pumping out 1 blog post a week with multiple pins to each post (at least 2) This makes you look like the subject matter expert in your field Tailwind is a great scheduler you can use to automate posts for instagram and pinterest Ensure your pinterest account is set to a “business account” Optimize your pinterest profile! It should contain at least 3 to 4 keywords Speaker that really identify with who you are and what you're trying to do and who you're trying to reach Make your profile picture match the ones on your other platforms You really need to get at least 10 different boards on your Pinterest platform to represent the categories of content you're creating Make any pinterest boards that your content doesn't fit into “Secret” Only have boards on your profile that your content can fit into When you're crafting that profile, you need to be centering the title of your boards around the keywords that people are going to be typing into the search bar When you create content, make it something that can fit into 5 different boards rather than just 1 Complimentary boards are also effective. This would be a board that doesn't contain your content specifically, but one that gives your fans/subscribers the type of inspiration that you would recommend or that appeals to you (the subject matter expert) Before you make the investment to set up your pinterest and start pumping out content, you need to have clear “Customer Calls To Actions” set up. You need to have the journey that the client/customer is going to take so that the traffic you're generating isn't useless. In many B2B cases, this is an email list. You should have an “opt in” or offer to entice them to join Contact me/book me page should be super convenient and easily found (upper right of page) On the “contact us” page, ask them how they heard about you Share your Instagram content (squares) on your pinterest account. Pinterest now allows you to claim your instagram, youtube and etsy account on your pinterest profile If you really want to be speaking, I would really consider adding a video element either to Instagram stories or even to your blog posts that you're driving traffic from Pinterest to so that people can really begin to see your authority Repurpose your content for different platforms because people are not listening from everywhere. This will reach a much larger audience For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/057
Today’s guest is Pinterest Marketing Strategist, Vanessa Kynes. Vanessa needs no introduction because she was our guest back in episode 17, where she talked about using Pinterest to increase brand visibility and website traffic. After we recorded Vanessa’s episode, we actually hired her to do some work on our Pinterest account and we have been so happy with the results—including increasing our referral traffic from Pinterest by 1600%. In this episode, she’s sharing about few of the things she did in our account to get us those results and she’s also sharing tips for being successful on Pinterest in 2019. If you haven’t listened to her first episode, I highly recommend going back to listen to episode 17, because it was one of our more popular episodes of 2018, and then of course, come back and listen to this one.
On this week's episode of Under the Influence Podcast, Whitney and Vanessa Kynes say Byeeeee to Instagram and share all the details on how to successfully leverage online traffic from Pinterest!
Whether you love Pinterest or hate it, there's no denying the fact that the platform holds a dominant place in the wedding industry. From wedding design inspiration to guidance on what to wear for engagement photos, your clients are likely heading to Pinterest for ideas, so why not meet them where they are? In this episode of the This Week In Weddings podcast, we're chatting with a Pinterest expert about how to leverage the site for your wedding business. About our guest: Vanessa Kynes is a Pinterest Marketing Strategist for creative small businesses. Using YouTube and her blog, she helps creative small businesses blossom by creating traffic-generating Pinterest strategies to increase their visibility. Juggling the demands of her own budding business with those of family and home, she specializes in efficient productivity, making the most out of every moment, and every pin! Hailing originally from the great state of Texas, she has lived in two foreign countries and enjoys traveling with her three sweet daughters and memory-seeking husband while residing in the Pacific Northwest. In this episode, listeners will hear about: Why Pinterest is a perfect tool for the wedding industry How to best direct traffic back to your website through Pinterest The importance of creating graphics specifically for Pinterest Why you should consider Pinterest a search engine, similar to Google Vanessa's Free Pinterest Start-Up Guide Vanessa's Online Course How to Use Tailwind Want to connect with Vanessa? On the web: https://vanessakynes.com/ Instagram: @vanessakynes Facebook @vanessakynes Pinterest YouTube
Vanessa is a Pinterest Marketing Strategist for creative small businesses. Using YouTube and her blog, she helps creative small businesses blossom by creating traffic-generating Pinterest strategies to increase their visibility. Juggling the demands of her own budding business with those of family and home, she specializes in efficient productivity, making the most out of every moment, and every pin! Hailing originally from the great state of Texas, she has lived in two foreign countries and enjoys traveling with her three sweet daughters and memory-seeking husband while residing in the Pacific Northwest. The highlights: 02:10 How Vanessa became a Pinterest Marketing Strategist 06:27 The biggest benefit when people use Pinterest correctly 09:46 Advantages of Pinterest and opportunity in Pinterest versus Instagram, Google, etc. 15:23 The Pinterest Smart Feed 16:41 What to put in your Pinterest Business Profile 17:22 The three most common mistakes people make on Pinterest / Best image ratio for Pinterest 18:53 An easy-to-implement tip to get people to click-through on Pinterest to your website. 20:51 Finding the right keywords on Pinterest 26:57 How consistency leads to more visibility (and a tool to help) 31:16 Pinterest Strategies for 2018 34:45 Do followers matter on Pinterest? 37:00 Creating multiple pins for the same post. 38:41 What kind Pins work for Vanessa. 40:40 Where to use keywords besides pin-descriptions (and how many keywords to use) 44:00 What are some ways to make a website Pinterest Marketing friendly? 46:03 Tips specifically for wedding photographers. 49:53 Creating a Tailwind Tribe