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We're joined by Dustin & Whitney Cole, the married-duo behind Berrybox Superfood Bar at The City Foundry and Clayton. Dustin and Whitney's love story has always been surrounded by entrepreneurship. Before Berrybox, the couple owned a nail salon. During their time living in other states, they quickly fell in love with health and wellness and discovered smoothie bowls. They knew there was a market in STL for a healthy option so they jumped into this with no prior hospitality experience. Berrybox has quickly gained success and popularity as their goal is to continue to open new locations while also creating a franchise model to help others launch into business. In this episode, we talk about the ups and downs of entrepreneurship, working with your partner, and more. Support the show
This Episode we interview Whitney Cole, Jessica Pace, Christina & Ben Vanskike about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast
This Episode we interview Whitney Cole, Jessica Pace, Christina & Ben Vanskike about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast
This Episode we interview Whitney Cole, Jessica Pace, Christina & Ben Vanskike about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast
This Episode we interview Whitney Cole, Jessica Pace, Christina & Ben Vanskike about their take on being a Gym Owner. Welcome to the Gym Lords Podcast, where we talk with successful gym owners to hear what they're doing that is working RIGHT NOW, and to hear lessons and failures they've learned along the way. We would love to share your story! If you'd like to be featured on the podcast, fill out the form on the link below. https://gymlaunchsecrets.com/podcast
Lucy Basta is an expert in technology, a leadership coach, and the Co-founder of WorkWell, a career-empowering community for women. Lucy and her co-founder, Whitney Cole, started the business to ensure that people of all kinds can equip themselves with successful careers in the tech industry. Lucy has had a diverse career, ranging from emergency room worker to Learning and Development Leader at Apple. From there, she found her niche in leadership coaching and professional preparation. Lucy is a Professional Certified Coach (PCC) through New Ventures West and has a degree in Business Leadership and Management from the University of California, Berkeley. In this episode… Diversity has become more important than ever in the workplace. Not only is the topic essential as the cry for equality becomes unanimous, but it's also an impediment for businesses. A lack of diversity can stifle creativity and stop you from reaching an expanding global market. A diverse team can reach new demographics and bring unexplored talents to the table. It truly is the best way for businesses to move into the future. And now, there are companies designed to help that process along. WorkWell is a job accelerator that offers career search, interview skills, and a lifelong community for people entering the tech industry. Their goal is to help people secure these positions and help them transition into their new roles. There are some important skills that candidates should hone if they want to make it in the industry. So, what are they? Dov Pollack sits down with Lucy Basta, the Co-founder of WorkWell, to learn about the importance of diversity in the workplace and the skills needed to work together. They start with Lucy's own career and how she adapted at Apple as a fish out of water. Then, they chat about career preparation, the community building most corporations overlook, which habits to unlearn and how to replace them, and more. Find out more by tuning in to this episode of the Next Wave Leadership podcast.
Hustle Like A Mother podcast is hosted by Taylor Mobley - a blogger & business coach for mama entrepreneurs. Listen in on the conversations she has with other successful mothers-in-business while they chat growing your business, balancing motherhood, and maintaining healthy mental mindsets through it all. Walk away feeling more prepared than ever before to elevate your business, chase your passions and raise your babies. Today's episode is focused on how to create success from setbacks with Whitney Cole, owner of Olive Row (a home decor boutique) and Paint Nail Bar (a toxin + fume free nail salon franchise). We discuss some of the ins and outs of owning a franchise vs a business you start from scratch and how you can build true mountains from the valleys in your life. You can find Whitney's businesses on instagram @paintstlouis and @olive.row! If you want to check out more about the Boss & Ambitious program - please visit taylormobleycoaching.com!
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and interacted with peers, vendors and clients also are learning to network in a virtual world. Hosts Chris Boyer and Reed Smith discuss the various tools that can be used for digital communication and networking, including webinars, live-streaming and LinkedIn. In addition, they discuss the potential future of conferences. Expert Whitney Cole joins the show to share ways B2B companies could build relationships with their clients during the pandemic. Mentions from the Show: What Will Conferences Look Like Post COVID-19? Whitney Cole on LinkedIn Whitney Cole on Twitter UhuruNetwork.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute
Digital health expert, Whitney Cole, host of the Mission Marketing Podcast, shareS different tactics she has used to save on wasteful healthcare spending
Podcast host and digital health expert Whitney Coledrops knowledge on Spend Less on Healthcare with Dr. Josh Luke @JoshLuke4Health sharing a few of her favorite health management applications and resources.
The Mission Maven specializes in helping health tech and digital health companies drive their messages through the noise to mass user adoption. The Mission Maven specializes in helping health tech and digital health companies drive their messages through the noise to mass user adoption.Whitney is a consultant, speaker, and writer on a mission to help lifesaving, life-changing technology break through the noise and achieve mass user adoption.Her 3 step process to amplifying the messages of health tech companies increases user engagement and drives customers to buy.She translates difficult technology concepts into simple, approachable, and readable content for your ideal customer.Whitney talks to use about how to repurpose your content, how to get people more engaged with your content and how to get people see your work. www.themissionmaven.com
Whitney Cole calls herself The Mission Maven - it's the "handle" for her marketing company. But what she really wanted to do as a kid was become a pediatric cardiologist, like the ones who saved her life after she was born with a congenital heart defect. She realized early on that she's better at writing than biology, though, so she decided to use her gift to promote lifesaving technology made by geniuses who invent them – so the devices get to those who need them.
I won't always talk about my story and more often than not, I'll have conversations with guests. For this first episode, however, I want to share how health technology changed my life and why it's so important to me that digital health, HIT, and health tech companies are successful. https://www.themissionmaven.com/podcast
Whitney Cole is a consultant, speaker, and writer on a mission to help lifesaving, life-changing technology break through the noise and achieve mass user adoption. Her 3 step process to amplifying the messages of health tech companies increases user engagement and drives customers to buy. She translates difficult technology concepts into simple, approachable, and readable content for your ideal customer. “I think it's all about being strategic in setting strategic goals. When I first started because I didn't know what I was doing I would set goals and it would be maybe an income goal or the number of clients I want to connect with or something like that. And those are good goals but figuring out how they align with what I want and what I need my business to look like is so much more important than just setting a really high goal. Let's say I wanted to make $10 million this year and I set that goal. Okay that's a great goal but does it align with first of all what I want my lifestyle to look like and secondly does it really align with my business, is that what I need to be a successful business owner” …[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6H6
Whitney is a consultant, speaker, and writer on a mission to help lifesaving, life-changing technology break through the noise and achieve mass user adoption. Her 3 step process of amplifying the messages of health tech companies increases user engagement and drives customers to buy. She translates difficult technology concepts into simple, approachable, and readable content for your ideal customer.
Episode 60: In today's episode, we talk about how content inspires buying behavior. That means that you can either inspire people to buy or not so it is important to get it right. Whitney Cole is an expert and is going to teach us how to make people buy. Visit JamieIrvine.ca for complete show notes of every episode and don't forget to subscribe, rate, and review the podcast. This podcast is sponsored by:Screen2Fit by Pro.file | FreeeUp | Trackstar Web Design | Process Street Disclaimer: This podcast and description contain affiliate links, which means that if you click on one of the product links, the Build a Better Business Podcast may receive a small commission.Thank you for listening and I look forward to talking with you soon.
The Value of Human Connection in Content Marketing Content marketing is all about storytelling and using the power of human connection to approach your customers. Today’s guest is Whitney Cole, Owner of The Mission Maven. Whitney is a consultant speaker and writer. She translates difficult technology concepts into simple approachable and readable content for your ideal customers. Here are more valuable insights on today’s episode: How Whitney started in the health tech space. The three pillars of content creation. What her company, The Mission Maven, is all about. And why you should focus your resources on where your customers are. So listen to today’s episode and learn more about how you can leverage the power of content marketing in your business. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) 8:50 (Whitney talks about her origin story.) 20:02 (Whitney shares the business tools she uses in her daily life.) 22:49 (Whitney talks about her journey in the Health Tech space.) 37:13 (Why you should focus your resources on where your customers are.) 47: 21 (Whitney gives a little bonus for the Awesomers listening.) 48:46 (Whitney’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) Steve: You are listening to podcast episode number 57 for the Awesomers.com podcast. And that's right episode number 57. All you have to do is go to Awesomers.com/57 to find all the show notes and the fun little details and links and things like that. But we may talk about throughout this episode. Now today Whitney Cole joins the podcast and she is talking about her company and her concept of creating a mission. And she calls herself The Mission Maven which I find to be both clever and great marketing and accurate. Now as a by way of background, Whitney is a consultant speaker and writer on a mission to help life-saving, life-changing technology, breakthrough the noise and achieve mass user adoption/three-step process, amplifying the messages of Health Tech companies, increases user engagement and drives customers to buy. She translates difficult technology concepts into simple approachable and readable content for your ideal customer. And I'm really excited to have Whitney join us today because she's going to talk about all the important things that it takes to connect with that audience and to synthesize your message down into something that's usable. So you're thrilled to be here because I'm thrilled to have you here. And we're going to get into this episode right now. Welcome back Awesomers, it's me Steve Simonson and I'm back again with another
Content Marketing with Whitney Cole Content Marketing is the subject of this podcast. We came across the amazing Whitney Cole from Milwaukee, WI. She is known as the MISSION MAVEN! On day 3 of her life, born with a narrowing of the Aorta Valve (aortic stenosis), she had her first of several operations. Fortunately, a vigilant Doctor discovered the faulty valve prior to Whitney's parents taking her home from the hospital. Whitney is now married with two children. Find out more about Whitney on her website: https://www.themissionmaven.com Whitney lives in Milwaukee Milwaukee is known for its cheese and beer. Whitney is the Mission Maven Whitney provides content marketing to mission driven companies. Because of her history with heart disease, she focuses on health tech. There is so much life-saving technology. Especially now. However, health tech companies have problems getting their message out to the people they should be serving. It's about mass user adoption. If the heath tech companies don't get the customers they need to serve, people die. So it is important then. http://thenext100days.org/wp-content/uploads/2018/08/The-Power-to-Save-Lives.mp4 Why Content Marketing is Important for Health Tech Companies Often in the technology space, company founders have problems talking on 'our' level! Most people aren't tech gurus. These founders are brilliant people, with amazing ideas. Whitney helps them turn those ideas into simple approachable language. Maven is someone who is an expert and makes things simple. The content marketing task is taking their missions and making them easily readable and viewable by the average person. These Health Tech Companies OWE it to Their Market to Communicate Their Technology Not surprisingly, this is Whitney's focus. One of her clients made a wearable. For heart disease. If their message didn't get out, people with heart disease could potentially die without the tech. The wearable catches cardiac events. "They do owe it to their consumers. The problem is most people don't know about them" Whitney Cole, the Mission Maven The Process of Transformation Often, these health companies think they know who their customer is. They may even have a content marketing strategy. One client were working so hard creating lots of content. The problem was that it wasn't getting them the user adoption that they needed. The minute they stopped spending money on content marketing, their user adoption plummeted. So, they are working hard. They are trying content. But, they aren't seeing results from it. What Whitney does is go in at this stage. Content Marketing Strategy She helps them hone in on that customer avatar. even if you know you user demographics - 59% female, all living in NYC, etc. This DOESN'T mean you know them. A lot of times Whitney creates the customer avatar from real life people. The content marketing strategy is all about directing content directly to these defined consumers. The impact is that the consumer thinks this company knows me better than I know myself. Instead of creating oh-hum customers, it helps them create passionate advocates for the technology. Mobile Health Tech Often mobile is direct to consumer. Here's a quick clip where Whitney explains the B2C market she serves. http://thenext100days.org/wp-content/uploads/2018/08/Mobile-Tech-B2C.mp4 Whitney's Content Marketing Process The founding story is key. She gives them homework prior to a meeting. Then she dives into them or their consumers. The challenges faced, often unrelated to the technology. She talks about the goals that person might have. How can they solve everyday problems. They'll cover demographics. And who influences the avatar. Once you find those, you can work with those role models. They will use a picture of a real person known to have the problem as the avatar, or at least one that is similar. So,