Podcasts about digital marketing conference

Play Episode Listen Later Mar 30, 2021 13:42

As a part of Women's History Month, "We celebrate Women's History Month to remind ourselves of the accomplishments of women throughout the years to our society. Women are the architects of society. In this special International Women's Day 2021 Special Episode Part 2, we took the one advice 10 women leaders shared for the bid and proposal community. Listen in :) Challenge: Can you name the guests in order? https://baachuscribble.com/scribble-podcast-womens-day-special/

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International Womens Day 2021 Special Episode Part 4 (Guess the guest speakers and order the guest. Be the first to comment and win a ticket to inaugural APMP Digital Marketing Conference)

Play Episode Listen Later Mar 29, 2021 12:47

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International Womens Day 2021 Special Episode Part 3 (Guess the guest speakers and order the guest. Be the first to comment and win a ticket to inaugural APMP Digital Marketing Conference)

Play Episode Listen Later Mar 22, 2021 12:10

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International Womens Day 2021 Special Episode Part 2 (Guess the guest speakers and order the guest. Be the first to comment and win a ticket to inaugural APMP Digital Marketing Conference)

Play Episode Listen Later Mar 14, 2021 16:43

As a part of Women's History Month, "We celebrate Women's History Month to remind ourselves of the accomplishments of women throughout the years to our society. Women are the architects of the society. In this special International Womens Day 2021 Special Episode Part 2, we took the one advice 10 women leaders shared for bid and proposal community. Listen in :) Challenge : Can you name the guests in order? https://baachuscribble.com/scribble-podcast-womens-day-special/

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INTERNATIONAL WOMENS DAY 2021 SPECIAL EPISODE Part 1 (Guess the guest speakers and order the guest. Be the first to comment and win a ticket to inaugural APMP Digital Marketing Conference)

Play Episode Listen Later Mar 7, 2021 13:56

In this special International Womens Day 2021 Special Episode Part 1, we took the one advice 10 women leaders shared for bid and proposal community. Listen in :) Challenge : Can you name the guests in order? Women are the architects of the society. https://baachuscribble.com/scribble-podcast-womens-day-special/

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TP173 - The Ongoing Importance of Online Reviews

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Play Episode Listen Later May 27, 2020 61:33

A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the findings of the survey, and the implication it has on hospital and health system review response strategies. They also revisit the steps Google, Facebook and other online review platforms have taken during the coronavirus pandemic, and Reed shares some research he has done on employee reviews. They are joined by Noel Coleman, of Doctor.com, who share strategies on how to make review management a strategic imperative in your organization. Mentions from the Show: CMS Star Ratings May Be Enhanced By Patient, Consumer Reviews Positive nursing home reviews linked to lower rehospitalization rates Limited Google My Business functionality due to COVID-19 More missing Google My Business reviews appearing as publication speed picks up Competition Watchdog Probes How Websites Manage the Rise of Fake Reviews Noel Coleman on LinkedIn Doctor.com on Twitter Doctor.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

TP172 - How To Network in a Pandemic

Play Episode Listen Later May 20, 2020 53:46

Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and interacted with peers, vendors and clients also are learning to network in a virtual world. Hosts Chris Boyer and Reed Smith discuss the various tools that can be used for digital communication and networking, including webinars, live-streaming and LinkedIn. In addition, they discuss the potential future of conferences. Expert Whitney Cole joins the show to share ways B2B companies could build relationships with their clients during the pandemic. Mentions from the Show: What Will Conferences Look Like Post COVID-19? Whitney Cole on LinkedIn Whitney Cole on Twitter UhuruNetwork.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

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TP171 - Guiding Patients and Consumers to the Right Care

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Play Episode Listen Later May 13, 2020 58:30

Healthcare marketing and communications have evolved during the recent health crisis. In many ways, it has become imperative for health systems to assist in guiding patients and consumers to ensure they are getting the right information they need to make critical care decisions. In this episode, hosts Chris Boyer and Reed Smith discuss a recent study from Jarrard about healthcare consumer's expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Pisarcik of DocASAP who share his experience helping health systems use digital to help guide patients to care. Mentions from the Show: Advertising after coronavirus must rediscover human instincts Jarrard's National Coronavirus Online Survey Results Cision's 2020 Global State of the Media Report Jordan Pisarcik on LinkedIn Jordan Pisarcik on Twitter DocASAP on Twitter DocASAP.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

TP170 - How Brands Can Respond In a Public Health Crisis

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Play Episode Listen Later May 6, 2020 57:04

At the onset of our public health crisis, it seemed that many brands began advertising in similar ways, using similar branding messages, background music, etc. While consumer sentiments have also shifted, does this mean the future of branding for healthcare should also follow a similar trend? In this episode, hosts Chris Boyer and Reed Smith discuss the brand trust in the coronavirus pandemic, and some trends brands should anticipate as we move through this crisis. They are joined by Rob Rosenberg from Springboard Brand & Creative who shares his perspective on how healthcare brands should shift in the current landscape. Mentions from the Show: Advertising after coronavirus must rediscover human instincts Brand Trust and the Coronavirus Pandemic - Edelman Report 7 Trends to Look for in a Post-Coronavirus Brand Landscape Rob Rosenberg on LinkedIn Spring Board Brand on Twitter SpringBrand.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

TP169 - How COVID is Changing Consumer Behavior

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Play Episode Listen Later Apr 29, 2020 62:46

Crises can fundamentally reshape people's beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindsets shift. They are joined by Jane Sarasohn-Kahn, health economist and advisor, who shares ideas from her book Health Consuming, and how health systems can begin addressing the needs that healthcare consumers have. Mentions from the Show: Sensing and Shaping the Post-COVID Era Consumer Reactions to COVID-19 - Toluna The Patient-as-Payor in the Coronavirus Pandemic After the Virus: 10 Consumer Trends for a Post-Coronavirus World Health Consuming book Jane Sarasohn-Kahn on LinkedIn Jane Sarasohn-Kahn on Twitter Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

Sugaberry with Tika Sumpter and Thai Randolph

FriendsLikeUs

Play Episode Listen Later Apr 29, 2020 89:21

Tika Sumpter - As an accomplished actor and producer, Tika Sumpter is quickly establishing herself as one of Hollywood’s most sought-after multihyphenates. Tika stars on top-rated ABC comedy series MIXED-ISH, the heartfelt spinoff of BLACK-ISH, where she plays “Alicia Johnson” opposite Mark-Paul Gosselaar and Gary Cole. Tika’s latest endeavor is Sugaberry, a lifestyle brand by and for modern moms of color she co-founded with Thai Randolph, after being frustrated with the lack of resources available for brown mamas during her own pregnancy. Launching March 23, 2020, Sugaberry caters, cultivates and celebrates all aspects of the brown mom experience through a curated mix of editorial content, original audio and video programming, interviews, newsletters, live event series, thoughtful product recommendations and more. Sugaberry also features original reporting, expert parenting advice, and unfiltered stories from a collection of celebrity guest contributors and influencer ambassadors. Tika and Thai are also launching The Suga Podcast (premiering March 23rd), on Stitcher. The podcast is a weekly conversation series exploring motherhood from the perspective of notable brown moms. Tika’s recent acting credits include: Paramount Pictures’ SONIC THE HEDGEHOG and OWN’s highest-rated series, THE HAVES AND HAVE NOTS, directed and produced by Tyler Perry. In 2016, Sumpter received critical praise for her “spot-on performance” (Todd McCarthy, The Hollywood Reporter) as a young Michelle Obama in Miramax’s feature film SOUTHSIDE WITH YOU, which Sumpter co-produced with John Legend. The film, inspired by Barack and Michelle Obama's first summer date, premiered at the Sundance Film Festival that year to a standing ovation and went on to receive rave reviews. Tika resides in Los Angeles with her fiance, Nick, and their three year old daughter, Ella. Thai Randolph is an award-winning marketing, business development & operations leader who has spent her career at the intersection of content, consumers and commerce. Randolph has a proven track-record of developing brands, audience and revenue for some of the biggest names in advertising, technology and entertainment – including WPP, Publicis, Sony, Facebook, and Kevin Hart. In 2018, Randolph was named to AdAge’s 40 Under 40 list and Cynopsis’ It List. This year, Randolph was named one of Multichannel News’ Wonder Women in Streaming “Women to Watch.” As the EVP and GM for Laugh Out Loud network, Randolph manages day to day business strategy, operations, and P&L Management for Kevin Hart’s comedy brand and multi-platform network. Previously, in her role as SVP, Marketing & Monetization for Laugh Out Loud, Randolph oversaw audience development, brand strategy and ad sales for the network - working with advertisers such as Lyft and P&G on brand-supported content series including Kevin Hart: Lyft legend and Cold As Balls – which collectively reached more than 225MM views, multiple Streamy and Cynopsis Model D nominations and a Streamy win for Lyft Legend as best Branded Content Series. Prior to joining Laugh Out Loud, Randolph was a member of Facebook’s Global Marketing Solution’s team. In this role, she managed strategic partnerships and digital transformation initiatives with some of the most innovative marketing and technology agencies in the US. Randolph served as CMO & SVP, Marketing for Sony DADC New Media Solution’s GENERATOR business unit.Randolph was named one of Black Enterprise’s Leading Women in Advertising and Marketing in 2016 for her work transforming Sony Music’s direct-to-consumer (DTC) digital group from an internal cost center to an independent digital marketing and ecommerce service provider. Her efforts attracted 3rd party media and entertainment clients such as AMC Networks, A+E Networks and Universal Music Group. A seasoned agency executive, Randolph’s experience includes digital leadership roles with WPP (VML) and Publicis (Moxie Interactive) agencies, where she’s provided new media strategy and consultation to world-class brands including Verizon Wireless, Dell, Saks Fifth Avenue, Colgate-Palmolive and Revlon. She holds B.A. in Communications with a minor in Performing Arts at American University and is co-founder of I2AM, a nonprofit she founded with her brother dedicated to increasing educational and cultural access at-risk youth. Randolph is frequently invited to speak as an industry thought leader at high profile events such as Digiday’s Content Marketing Summit, Future of Television Conference, The Wrap’s TheGrill, Variety’s “Tune In” Summit, Variety’s Inclusion Summit, Adobe’s Digital Marketing Conference, YouTube's Publisher Summit, Digital Hollywood IT Summit, Streaming Media West & BAA’s first-ever Millennial Panel. Zainab Johnson, a stand-up comedian, actress, and writer is quickly being propelled as one of the most unique and engaging performers on stage and screen. Zainab was named one of Variety’s Top 10 Comics To Watch in 2019, she is currently one of the host for Netflix's new show "100 Humans", she can be seen as a series regular on the new upcoming series from Greg Daniels a half hour comedy titled “Upload” an Amazon original series premiering May 1st, and she made her first late night stand up appearance on NBC's Late Night with Seth Meyers. Zainab had a breakout appearance on HBO’s All Def Comedy (2017) and has made appearances on NBC’s Last Comic Standing (2014), Arsenio (2014), BET’s Comic View (2014), AXSTV’s Gotham Comedy Live! and just recently starred in a new web series titled Avant-Guardians. She is a regular at the Improv Comedy Club in LA and the Comedy Cellar in NY. Zainab has performed in the Montreal Just For Laughs Festival as one of the 2014 New Faces of Comedy and returned numerous times since. She also had a breakout performance at the Melbourne Comedy Festival in 2018. Always hosted by Marina Franklin - One Hour Comedy Special: Single Black Female ( Amazon Prime), Trainwreck, Louie Season V, The Jim Gaffigan Show, Conan O'Brien, Stephen Colbert, HBO's Crashing, and The Breaks with Michelle Wolf

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TP168 - Medical Misinformation's Impact on Public Health

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Play Episode Listen Later Apr 22, 2020 55:26

Provider systems have always tried to be the convenor of authoritative healthcare content for their communities - and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Facebook, Google and Twitter to moderate false information through their platforms. They are joined by John Brownlee of VidScrip, who shares easy ways for health systems to engage their physicians in conveying authoritative and trust-worthy content during this global pandemic. Mentions from the Show: NRC Health - Consumer Sentiment Data on the Coronavirus pandemic - April 2020 Misinformation about an outbreak like Covid-19 is important public health data The pandemic is already reshaping tech's misinformation crisis Facebook to tell millions of users they've seen ‘fake news' about coronavirus Amid Coronavirus Pandemic, Misinformation Puts Public Health at Risk John Brownlee on LinkedIn John Brownlee on Twitter VidScrip.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

TP167 - The Evolution of Digital Advertising

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Play Episode Listen Later Apr 15, 2020 63:26

Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing - from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts - now and even as we move through this crisis. Hosts Reed Smith and Chris Boyer discuss the changes in digital marketing as a response to the COVID-19 crisis, and share ways consumer search pattern is changing in the past few months. They are joined by Michael Robideau from True North Custom, who shares how he is working with health systems to shift their marketing for the current times. This episode also features a special conversation with David Dolton, Jim Samuel, Ed Bennett and Mitch Holdwick (who joined in a live Zoom listen to the show). Mentions from the Show: Digital Advertising In The Age Of Coronavirus Google updates its ads policy for inappropriate content to include ‘public health emergency' Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus The Biggest Business Impacts of the Coronavirus Pandemic Michael Robideau on LinkedIn True North Custom Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

TP166 - The Crisis Consumer and Your Online Presence

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Play Episode Listen Later Apr 8, 2020 48:11

In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences' needs and desires becomes important for developing effective communications strategies. In this episode, hosts Chris Boyer and Reed Smith share what science has found about consumer behavior in a crisis, the new consumer segmentation marketers need to understand, and then are joined by Kelly McDonald from OSU Wexner Medical Center who shares how her organization's social media audit allowed her to gain advantage when communicating to our customers. Mentions from the Show: Hide, Panic or Freeze: What Science Says About Consumer Behavior During A Crisis Roaring Out of Recession Kelly McDonald on LinkedIn Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

126 Establishing a Successful Digital Marketing Conference, DOYO Live! with ESTP Dennis Schiraldi

Marketing Personalities Podcast

Play Episode Listen Later Sep 18, 2019 45:35

In this episode of Marketing Personalities, Brit Kolo interviews Dennis Schiraldi, who is the Founder and Host of DOYO Live!, a super cool marketing conference I’ll be speaking at in October! Hear how Dennis has successfully launched and established a major marketing conference and created a hub for professional connections as an ESTP. Links Mentioned: Get your DOYO Live! tickets here DOYO Live! Website Dennis’s Email: dennis@doyolive.com Dennis on Twitter: @dschiraldi DOYO Live on Facebook: @doyoliveyoungstown

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Mary Garrick with Interact19 Digital Marketing Conference

TAG! - Team Up Your Sales & Marketing

Play Episode Listen Later Apr 6, 2019 64:58

Another long episode, but I promise you it's worth it because Mary Garrick was dropping knowledge bombs.

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ETHINKSTL--Episode 9.7-Perry Drake | UMSL hosts the Biggest and Best Marketing Conference #MDMC19

Play Episode Listen Later Mar 27, 2019 34:38

EP #116-S9-E07--Perry Drake MDMC Joining us today is Dr. Perry Drake, Professor of Digital and Social Media Marketing at The University of Missouri, St. Louis. Perry is also the founder of the Midwest Digital Marketing Conference, the largest Digital Marketing Conference hosted right here in St. Louis. The MDMC boasts an attendance of over 1,500 attendees and hosts 130 speakers with topics ranging from Data, Digital, Social Media and E-Commerce. In this episode: Perry discusses the MDMC and the topics it covers such as artificial intelligence, content creation and Facebook live stream operation. Perry tells us about the new advances coming in the future for LinkedIn. Perry discusses the difference between social media and digital marketing. Perry explains the many different courses offered through UMSL to assist with digital marketing education. Learn more: Email: drakep@umsl.edu Midwest Digital Marketing Conference info: https://bestmarketingconference.com

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ETHINKSTL--Episode 9.7-Perry Drake | UMSL hosts the Biggest and Best Marketing Conference #MDMC19

Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Play Episode Listen Later Mar 27, 2019 36:09

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ETHINKSTL--Episode 9.7-Perry Drake | UMSL hosts the Biggest and Best Marketing Conference #MDMC19

Play Episode Listen Later Mar 27, 2019 34:38

Ep. 23 - Lessons Learned at iMEDIA Social Media Digital Marketing Conference

Don't Call Me a Guru

Play Episode Listen Later Mar 14, 2019 39:30

In Episode 23 of Don't Call Me a Guru, former co-host Tyler Jack Butler makes a special return to the podcast to chat with Linda Hoang about strategies and lessons learned, and ideas sparked, from the March 2019 iMEDIA social media / digital marketing conference!

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Video Production with Chris Portie

Play Episode Listen Later Oct 1, 2018 7:49

In this podcast, we speak with Chris Portie live from the Midwest Digital Marketing Conference (MDMC18). Chris explains the importance of video production in contemporary marketing and provides tips on how to stay up to date with the changing technology. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Chris Portie About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Chris Portie is a Marketing Manager at Emerson. He graduated with a degree in Communications with a focus on video production. Before becoming a Marketing Manager, he worked for Coolfire studios as a video producer.

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Consumer Data and IBM Watson with Shaun Brown and Steve MacKinnon

Play Episode Listen Later Sep 25, 2018 9:30

In this podcast, we speak with Shaun Brown and Steve MacKinnon live from the Midwest Digital Marketing Conference (MDMC18). Shaun and Steve discuss how consumer data and IBM Watson intertwine in the analytics and what consumers perceive. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Shaun Brown and Steve MacKinnon About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speakers: Shaun Brown leads Momentum Worldwide’s shopper innovation and capability development across data, digital, technology, and artificial intelligence. Brown also leads the agency’s digital shopper media efforts focused on impacting shopper decisions. Steve MacKinnon leads the advertising and new media business for IBM Global Business Services, with a focus on cognitive solutions across advertising and new media companies.

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Big Data, Idea Sharing, and IBM Watson with Richard Ouyang

Play Episode Listen Later Sep 14, 2018 9:38

In this episode, we speak with Richard Ouyang live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. We touch upon big data, idea sharing, startup collaboration, and IBM Watson. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Richard Ouyang About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Richard Ouyang is Senior Managing Consultant, Media and Entertainment at IBM. He is also the IBM services strategy and delivery lead for advertising focused on IBM Watson cognitive solutions. Ouyang has more than 20 years’ experience in media and entertainment driving solutions across content, tech, and communications, including a decade with top-tier agencies. Prior to IBM, Richard led digital at Reed Exhibitions driving digital transformation for three of its top B2B trade shows by bringing tech startup innovation to the live event experience. He started his career in Hollywood developing some of the first advertiser-backed branded programming on network TV, and is an avid supporter of the NY Tech startup community.

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Shopper Marketing and Strength of Data with Laura Moser

Play Episode Listen Later Sep 1, 2018 8:54

In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns. Host: Blake Rudloff Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Laura Moser About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.

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Data Utilization with Donnalyn Smith

Livin That Life – Digital Nomad Podcast

Play Episode Listen Later Aug 25, 2018 10:47

In this podcast, we speak with Donnalyn Smith live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Donnalyn shares with us how Momentum Worldwide utilizes data to help their clients understand customers’ needs. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Donnalyn Smith About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: As President, North America of leading brand experience agency Momentum Worldwide, Donnalyn is charged with overseeing the success of the agency’s North American offices, people and client portfolios. Since joining Momentum in 1995, she has escalated the agency’s work and talent, leading to an unrivalled 500+ industry accolades, including in recent years: Event Marketer’s “Best Places to Work” list; winning the SportsBusiness Journal’s “Best in Sports Events and Experiential Marketing” and “Best in Corporate Consulting, Marketing and Client Services” honors; and becoming the first-ever brand experience agency named to the Ad Age Standout Agencies List, being named to the list in both 2017 and 2018. Over her more than 25-year career, Donnalyn has worked with numerous multinational, blue-chip marketers including Coca-Cola, American Express, Verizon, P&G, Johnson & Johnson, Mondelēz and more. Her integrated expertise has driven solutions for brands across diverse sectors such as CPG, retail, travel and tourism, financial services and telecom.

Nomad Summit 2018 Is January 20th Chiang Mai Thailand Digital Marketing Conference

Play Episode Listen Later Aug 20, 2018 8:53

Here's my last-minute reminder guys! See y'all there

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Digital Branding with Juntae Delane

Play Episode Listen Later Aug 14, 2018 7:05

In this podcast, we speak with Juntae Delane live from the Midwest Digital Marketing Conference (MDMC18). Juntae educates us on the importance of digital branding and explains how the field is changing. He tells us about his session titled “Mapping Your Digital Footprint”, and how critical it is to understand how your consumers interact with your brand. Juntae encourages the listeners to make their digital brand consistent across all the channels to provide a cohesive experience to their target audiences. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Juntae Delane About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast about digital branding.

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Livestreaming Tips from Stephanie Liu

Play Episode Listen Later Aug 1, 2018 4:44

In this podcast, we speak with Stephanie Liu live from the Midwest Digital Marketing Conference (MDMC18). Stephanie had two sessions on livestreaming during the conference and also sat on the livestreaming panel. In this podcast she explains how important livestreaming is for any business that uses social media. She also shares her cutting-edge engagement tactics so that any business can engage with their audience and achieve their objectives. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Stephanie Liu About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Stephanie Liu is the go-to expert when it comes to livestreaming on social media. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She is known for her cutting-edge engagement tactics and for her work with Chef Claudia Sandoval, winner of MasterChef Season 6 and judge on this year’s breakout hit show MasterChef Latino.

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Gamification with Mitch Canter

Play Episode Listen Later Jul 25, 2018 10:08

In this podcast we talk with Mitch Canter live from the Midwest Digital Marketing Conference (MDMC18). We discuss gaming and how it can be integrated into the world of business. We talk about the importance of gamification and the role it plays in contemporary digital marketing. Host: Khadijah Johnson Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Mitch Canter About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Mitch Canter is a Senior Web Developer with Vanderbilt University. A 10-year veteran of the industry, he’s worked with small-businesses and fortune 500 companies to help empower people to tell their story online. Canter is also a digital strategist, web designer, avid video gamer, and spoony bard.

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Digital Content Creation with Finola Austin

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Play Episode Listen Later Jul 14, 2018 6:29

In this podcast, we speak with Finola Austin live from the Midwest Digital Marketing Conference (MDMC18). Finola is the Brand Strategy Director at Refinery29, and in this episodes she talks about the art ans science behind creation of engaging digital content. Host: Blake Rudloff Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Finola Austin About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Finola Austin is a Brand Strategy Director at Refinery29 Intelligence in the Greater New York City area, and co-leads Refinery29 Intelligence – Refinery29’s research, strategy, consulting and measurement business unit. Prior to joining Refinery29, she had stints at Ogilvy & Mather in New York and Hill + Knowlton Strategies in London and was part of the prestigious WPP Marketing Fellowship. She has two degrees from the University of Oxford.

Email Marketing Tips from Jessica Pupillo

Play Episode Listen Later Jul 1, 2018 8:12

In this episode, we speak with Jessica Pupillo live from the Midwest Digital Marketing Conference (MDMC18). Jessica highlights the importance of email marketing to reach target audiences and shares with us innovative ways email marketing is implemented. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guest: Jessica Pupillo About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: As client services manager at Katey Charles Communications, Jessica Pupillo has a deep understanding of all facets of email campaign management. She’s the go-to gal on the Katey Charles Communications team when it comes to email strategy, automation and customer email journeys.

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Bridging the Gap Between Creativity and Business with Douglas Davis

Play Episode Listen Later Jun 25, 2018 12:33

In this podcast, we speak with Douglas Davis live from the Midwest Digital Marketing Conference (MDMC18). Douglas tells us all about the struggle of creative entrepreneurs in the business world. He explains how his classes help creative minds better navigate the business world in order to get the resources that they need. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Douglas Davis About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Douglas is based out of Brooklyn, New York and is very proud of his home. He is an Associate Professor of Advertising Design at New York City College of Technology, which is part of the City University of New York. He is the principal of the Davis Group, LLC, and is the author of the book called "Creative Strategy and the Business of Design."

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Win at and with SEO with Dave Rohrer

Webcology on WebmasterRadio.fm

Play Episode Listen Later Jun 14, 2018 6:57

In this podcast we talk with Dave Rohrer live from the Midwest Digital Marketing Conference (MDMC18). We discuss the difference between paid search and organic search and how, or if, consumers recognize the difference; compare quality vs. quantity content; speak about the importance of the consistency between the mobile site and its desktop version, as well as highlight the focus on the user. Host: James Brandt Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Dave Rohrer is Founder of Northside Metrics. He has spent more than 10 years as a web developer, SEO manager, and online marketing manager. He has also spent 5+ years at agencies where he worked directly with Internet Retailer 100 and Fortune 500 clients. Dave currently co-hosts "The Business of Digital Podcast" and runs his digital agency, where he helps a wide range of business sizes and models improve their digital marketing.

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2018 Rocks Digital Marketing Conference

Webcology

Play Episode Listen Later Jun 7, 2018 49:15

Previewing the 2018 Rocks Digital Marketing Conference with featured speakers Roger Montti, Lissa Duty, Michelle Stinson Ross, and Bill Hartzer. Business owners, brand mangers and digital marketers from agencies and enterprise corporations around the United States will converge on Dallas, Texas for this national digital marketing conference later this June.

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2018 Rocks Digital Marketing Conference

Play Episode Listen Later Jun 7, 2018 49:15

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Befriend Google with Chris Brewer

Play Episode Listen Later Jun 1, 2018 9:33

We sat down with Chris Brewer to talk about how using SEO tactics and "befriending" Google can increase the quality of your search appearance online and enhance your ability towards the top of search engine listings. Host: James Brandt Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Chris Brewer is the Founder of Online Marketing Giant and OMG Commerce. OMG Commerce is in the top 4% of all Google Partner agencies, which is the rank of Premier Partner. Chris has been a successful entrepreneur for over 15 years with successful seven figure companies in the digital, publishing and outdoor advertising industries. He regularly speaks, coaches and consults with entrepreneurs and business leaders on the latest tips and tactics to increase sales and accelerate business growth.

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Crafting Social Video with Coolfire Studios

Play Episode Listen Later May 25, 2018 14:40

In this episode, we speak with Jeremy Corray and Dionne Joffray of Coolfire Studios live from the Midwest Digital Marketing Conference (MDMC18). Jeremy and Dionne share how to better craft social videos. They discuss how to do so through tips, tricks, and common mistakes that are easy to fix. Host: Taylor Caputo Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier Guests: Jeremy Corray and Dionne Joffray About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speakers: Jeremy Corray has served as VP of Digital Entertainment for Coolfire Studios for the past 4 years and lead the team in creative social video strategies for brands like Build-A-Bear, Microsoft, Emerson, Cepia and Barnes-Jewish Hospital. Working with the team he merges his passion for video production together with business objectives for clients to create short form social campaigns that drive traffic and fire up a community. Utilizing experience and humor, Jeremy shares his learnings from the entertainment and marketing industry in a straight-forward and energetic style that made his sessions less like panels and more like stand-up comedy. Dionne Joffray is Director of Digital Engagement at Coolfire Studios. As a digital strategist, her mission is to oversee audience-first content, aligning strategy and creative at the start to develop marketing programs with intention.

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Build a Dream Team with Steve Bauer

Play Episode Listen Later May 14, 2018 7:36

In this podcast, we speak with Steve Bauer live from the Midwest Digital Marketing Conference (MDMC18). Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group, and in this talk he provides some insight on how to build a successful and well-performing team and gives some good advice to those still being at school. Host: Brian Borgstede Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier Guest: Steve Bauer About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group and oversees the firms “Social Art” tribe. Steve’s areas of expertise include integrated marketing, social strategy and social business, executive social media, content marketing, online community management, employee advocacy and issues/crisis management. Steve holds a bachelor’s degree in public and environmental affairs with a concentration in management and a minor in Spanish from Indiana University. He is a founding member and co-chair of the PR Council’s Digital and Social Media Community. Steve is an active board member with Launch St. Louis, a nonprofit organization dedicated to helping St. Louis non-profits develop “young friends” boards. Steve is also a founding member of the University of Missouri - St. Louis (UMSL) Marketing Advisory Board and currently chairs the UMSL Digital Board Curriculum Committee.

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Social Media Marketing for Non-Profits with Brandi Bothe

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Play Episode Listen Later Apr 23, 2018 12:57

In this podcast, we speak with Brandi Bothe live from the Midwest Digital Marketing Conference (MDMC18). Brandi Bothe is a Digital Marketing Specialist at Midland University, and in this talk she provides some insight on how non-profits can better use social media to achieve their objectives. Host: Gus Wehmeier Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier Guests: Brandi Bothe About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speakers: Brandi Bothe is a Digital Marketing Specialist, who leads social media and email marketing, manages SEO and web presence, as well as assists in content strategy and development at Midland University. She’s also a member of the Barrientos Scholarship Foundation Board of Directors, as well as, volunteer Marketing Manager for Love Pack. Brandi was one of the panelists on the Social Media for Non-Profits Panel at MDMC18.

621 » Talking Digital Marketing For Investors with Greg Bilbro

Real Estate Investing Mastery Podcast Volume 3

Play Episode Listen Later Apr 5, 2018 68:52

Our guest today, Greg Bilbro, is from Scottsdale, Arizona. He goes by Bilbro… I met Bilbro at a Digital Marketing Conference in San Diego several weeks ago. He started in real estate investing when the market was at the bottom – in 2008. He began with flipping and felt like he'd found the right thing. […]

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621 » Talking Digital Marketing For Investors with Greg Bilbro

Real Estate Investing Mastery Podcast

Play Episode Listen Later Apr 5, 2018 68:52

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621 » Talking Digital Marketing For Investors with Greg Bilbro

Real Estate Investing Mastery Podcast

Play Episode Listen Later Apr 5, 2018 68:43

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ETHINKSTL-063-MDMC18 | The Best and Largest Digital Marketing Conference in the Midwest

Entrepreneurially Thinking: Innovation | Experimentation | Creativity | Business

Play Episode Listen Later Mar 21, 2018 42:07

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: Company Facebook Company Twitter Personal Facebook Personal Twitter Personal LinkedIn Personal Hashtags#MDMC18

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ETHINKSTL-063-MDMC18 | The Best and Largest Digital Marketing Conference in the Midwest

Play Episode Listen Later Mar 21, 2018 41:37

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: www.umsl.edu Company Facebook https://www.facebook.com/UMSLBUSINESS/ Company Twitterhttps://twitter.com/UMSLBUSINESS Personal Facebookhttps://www.facebook.com/perry.drake Personal Twitterhttps://twitter.com/pddrake Personal LinkedInhttps://www.linkedin.com/in/perrydrake/ Personal Hashtags#MDMC18

ETHINKSTL-063-MDMC18 | The Best and Largest Digital Marketing Conference in the Midwest

Play Episode Listen Later Mar 21, 2018 41:37

With us on the show today is Dr. Perry Drake. He founded the Midwest Digital Marketing Conference, which is named by Forbes as one of the top marketing conference to check out in 2018. He is currently the Assistant Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis. He is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club. He also teaches in the UMSL International MBA program located in Germany and Finland. According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalization (23%). This reflects a shift from the previous one-to-many marketing strategy to more of a one-to-one, data-driven approach. Even the industries that once failed to keep pace are starting to utilize the made-to-order benefits that digital marketing provides with securing customers in unpredictable times. In this episode: - What marketing really means from the vantage of Perry who teaches marketing internationally and exhaustively. - How marketing differs from university to the world. - What entrepreneurs need to understand and embrace. - Where are business owners least effective with marketing. Most effective...Seeking direction... - How Perry establishes and connects them all. - How the Midwest Digital Marketing Conference “followed him home” to St. Louis from New York. - How does Dr. Drake think outside of the box. - How an entrepreneur should find and use marketing data. - How does UMSL create pathways for success for its students. - What we can learn from thought and industry leaders attending the conference. - Event details and line-up of the Midwest Digital Marketing Conference. Learn more: www.umsl.edu Company Facebook https://www.facebook.com/UMSLBUSINESS/ Company Twitterhttps://twitter.com/UMSLBUSINESS Personal Facebookhttps://www.facebook.com/perry.drake Personal Twitterhttps://twitter.com/pddrake Personal LinkedInhttps://www.linkedin.com/in/perrydrake/ Personal Hashtags#MDMC18

THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIA

Digital India

Play Episode Listen Later Feb 2, 2018 50:01

In this weeks show we discussed about Conferences, Digital Marketing Conferences in India and the difference between Conferences in India and Abroad. The 138th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIA appeared first on FIR Podcast Network.

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07 - Lissa Duty - Rocks Digital Marketing Conference

Epic Live Events

Play Episode Listen Later Nov 8, 2017 45:23

After seeing a need for a social media marketing conference in Dallas, Lissa Duty took it upon herself to take the lead and create one! We talked about why she started the event, and how she been able to grow it from a local conference to attracting international speakers and guests. In this episode we discuss: - The strategies Lissa uses to promote her event. - How she attracts speakers from all over the world. - How she selects speakers. - What was one of her biggest surprises from putting together her own event. - And many more tips and tricks for putting together a successful event for over six years! To learn more about the Rocks Digital Marketing Conference, visit https://www.rocksdigital.com/

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Ep357: DoYoLive 2016 Digital Marketing Conference

The Dr. Mike Sevilla Podcast

Play Episode Listen Later May 17, 2016 66:00

Conversation with Dennis Schiraldi, Founder and Chief Evangelist of DoYoLive 2016 Conference which is a Digital Marketing Conference to take place on August 4, 2016 on the campus of Youngstown State University. Get more information at DoYoLive.com

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Seven Habits of High-Performing Marketing Organizations (Trailer)

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Play Episode Listen Later Jun 9, 2015 1:26

Modern marketers excel at experimenting, collaborating and generating new ideas, often using agile processes. As many CMOs discover, however, process or other shifts won't happen without cultural change. We will discuss shifts to agile marketing, starting with the seven habits of high-performing marketing cultures.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

Top Emerging Trends in Digital Marketing (Trailer)

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Play Episode Listen Later Jun 9, 2015 1:50

Separate hype from reality. We will identify the top digital marketing trends on the rise, at the peak, falling into disillusionment or reaching a plateau. From mobile to social to real-time to digital-marketing hubs, we will help you identify the areas best-positioned to deliver value today.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

Data Visualization: How Marketers Tell Stories With Data (Trailer)

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Play Episode Listen Later Jun 9, 2015 2:54

Few tools can help you make better data-driven decisions than dynamic dashboards and well-designed visualizations. We'll help you identify the right vendors and teach you the key best practices to make your dashboards tell a heart-stirring story.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

Tell Marketing Stories That Soar (Trailer)

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Play Episode Listen Later Jun 9, 2015 2:38

Turning your company’s capabilities into a compelling story that leaves an indelible impression is one of the toughest things for marketers to pull off. We decode the structure of great brand storytelling and provide a foolproof framework for even the most obscure brand promises.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

How Leaders Use Data in Marketing (Trailer)

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Play Episode Listen Later Jun 9, 2015 2:42

Big data is the new marketing reality, where data volume, velocity and variety require a new approach to using information. Through primary research, case studies and the Gartner strategic framework, we provide an overview of data-driven marketing best practices.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

DMR #7: Rich Brooks – Is blogging still important?

Digital Marketing Radio

Play Episode Listen Later Sep 9, 2014 27:45

David Bain: What's the difference between a website and a blog? What's the best setup for a blog in 2014? What's the future for blogging? Those are just three of the questions that I intend to ask our special guest today, Rick Brooks. Rich, welcome to DMR. Rich Brooks: Thank you very much for having me. I'm looking forward to it. David Bain: You're welcome. Rich is president of Takeflyte.com, a web design and internet marketing agency based in Portland, Maine. He's also founder of the Digital Marketing Conference, Agents of Change taking place just a couple of weeks after this interview is published. Rich, when I ask you what subject you wanted to talk about today, you said blogging. Why was that? Rich Brooks: Well, I still think blogging is a critical part to any small businesses online success. I know that social media gets a lot of the attention these days; Facebook, Twitter, LinkedIn, Pinterest, Instagram. Those are sexy topics, there's no doubt about it. But so many of these tools are really somebody else's tools. You've heard the saying before when you're publishing on Facebook, you're actually working somebody else's land. You should always be building your own house on your own property. For me, one of the big reasons why I think blogging is so critically important is because really is to steal a line from my friend, Denise Wickman, "It's a home for your intellectual property." While I certainly go out and I use social tools like Facebook and Twitter, I often try and bring people back to my blog where I can do a little bit more education and go a little bit deeper than 140 characters might allow me to. Also, before I got into social, I was really into search engine optimization, SEO. For me, that was actually the reason I got started in blogging because I wanted to create content that the search engines could find that would help me and my clients gain visibility in the search engine. There are a lot of reasons why I think blogging is still important even if it happens to be that the buzz and the attention might be placed elsewhere.

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ENTREVISTA COM NUNO COSTA (METLIFE) E ANTOINE BLANCHYS (MEDIAPOST) – MARKETING DIGEST – EP.24

Podcast Marketing Digest

Play Episode Listen Later Aug 11, 2014 13:08

Esta semana em mais um episódio do Podcast Marketing Digest trazemos duas entrevistas na Direct & Digital Marketing Conference com Nuno Costa, Direct Marketing Director na seguradora MetLife, e Antoine Blanchys, Diretor Geral de Mediapost Portugal. Esta semana em mais um episódio do Podcast Marketing Digest trazemos duas entrevistas na Direct & Digital Marketing Conference com Nuno Costa, Direct Marketing Director na seguradora MetLife, e Antoine Blanchys, Diretor Geral de Mediapost Portugal. Subscrever e não perder mais um episódio: Artigo: http://www.tv.appm.pt/video/entrevista-com-nuno-costa-metlife-e-antoine-blanchys-mediapost RSS de Podcast: http://marketing-digest.podomatic.com/rss2.xml iTunes: https://itunes.apple.com/pt/podcast/podcast-marketing-digest/id844099136?mt=2 Facebook: https://facebook.com/appmnews Twitter: https://twitter.com/mktdigest

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ENTREVISTA COM JOANA SANTOS (GOOGLE) E PAULO PINTO ( LA REDOUTE) – MARKETING DIGEST – EP.23

Podcast Marketing Digest

Play Episode Listen Later Jul 30, 2014 9:53

Esta semana em mais um episódio do Podcast Marketing Digest trazemos duas entrevistas na Direct & Digital Marketing Conference com Joana Santos, especialista em soluções de Marketing digital da Google em Portugal, e Paulo Pinto, CEO Ibérico da La Redoute e vice-presidente da ACEPI (Associação do Comércio Eletrónico e Publicidade Interactiva). Subscrever e não perder mais um episódio: Artigo: http://www.tv.appm.pt/video/entrevista-com-joana-santos-google-e-paulo-pinto-la-redoute/ RSS de Podcast: http://marketing-digest.podomatic.com/rss2.xml iTunes: https://itunes.apple.com/pt/podcast/podcast-marketing-digest/id844099136?mt=2 Facebook: https://facebook.com/appmnews Twitter: https://twitter.com/mktdigest

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DMX Dublin 2014 Digital Marketing Conference Special

The Persuaders Marketing Radio Show & Podcast

Play Episode Listen Later Feb 15, 2014 28:12

A preview of the forthcoming DMX Dublin 2014 Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers. Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company. She oversaw close working relationships with all the major social media channels and Red Bull's properties to drive constant innovation in line with new developments. Ian Bolton is MD of Teebusters.com who promote fashion related items on a timed limited basis. Teebusters works with designers from all over the world, to create a community that selects the designs that are promoted for sale. 2013 was Teebuster's first complete year of trading, developing a set of fanatical followers very quickly, establishing a network of designers worldwide and now selling to 42 countries.

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DMX Digital Marketing Conference Dublin : Special Podcast Report

The Persuaders Marketing Radio Show & Podcast

Play Episode Listen Later Apr 2, 2013 25:31

At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda. DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.

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SPOS #24 - Montreal Via New Mexico

Play Episode Listen Later Oct 30, 2006 50:39

Welcome to episode #24 of Six Pixels Of Separation - The Twist Image Podcast. I am back from vacation and one hundred percent energized. I'm relaxed from vacation and still buzzing from the CMA - Canadian Marketing Association - Digital Marketing Conference 2006. I have been traveling since 4:00 am this morning, so when I got home and started a Skype chat with Reid Givens, I figured this would be the perfect time to hit record and have a conversation about the Digital Marketing Conference 2006. So here it is: Reid Givens from New Mexico and me, back home in (beautiful) Montreal. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #24 - Host: Mitch Joel. - Running time: 50:38. - Audio comment line - please take note: +1 206-666-6056. - Audio comments: - Mark Blevis - Just One More Book!, Electric Sky, Canadian Podcast Buffet. - CMA - Digital Marketing Conference reflections with Reid Givens from New Mexico. - Six Points Of Separation - Six Steps To Making Online Advertising Successful. - Actually, there are seven this week - and it's a tag-team with Reid. - No song selection of the week from the Podsafe Music Network (sorry). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #24 - Host: Mitch Joel.

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SPOS #19 - Michael Seaton From Scotiabank And The Client Side

Play Episode Listen Later Sep 24, 2006 48:20

Welcome to episode #19 of Six Pixels Of Separation - The Twist Image Podcast. It's been a crazy week. I am still recovering from PodCamp Boston, I had a great time presenting for The Power Within in London, Ontario this week and I am very lucky to have Michael Seaton from Scotiabank and The Client Side as a guest on this week's episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #19 - Host: Mitch Joel. - Running time: 48:19. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - YULBiz this coming Tuesday, September 26th - 6:00 pm at Café Melies. - Marketing Magazine - article on Second Life - Get A (Second) Life. - Twist Image Blog posting - It's Time For Marketers To Burn The Ships. - Six Points Of Separation - Six Tips For A Great Interview. - Interview with Michael Seaton. - Scotiabank. - The Client Side. - AIMS - Association of Internet Marketing and Sales. - CMA - Canadian Marketing Association. - Canadian Marketing Blog. - Digital Marketing Conference 2006. - Song selection of the week (courtesy of the Podsafe Music Network) - Munk with the song, 'I Am (Acoustic)'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #19 - Host: Mitch Joel.

SPOS #17 - The Bryan Eisenberg Interview

Play Episode Listen Later Sep 11, 2006 53:01

Welcome to episode #17 of Six Pixels Of Separation - The Twist Image Podcast. First off, my apologies for the delay. I was unable to record on the weekend as I was wrapped up in PodCamp Boston. I'll have much more on PodCamp in next week's episode of Six Pixels Of Separation. In this week's episode, we continue on our Road To Digital Marketing Conference 2006 with a special interview - Bryan Eisenberg. Bryan is the Co-Author of two fascinating books, Call To Action and Waiting For Your Cat To Bark, and he is also one of the keynote speakers at this year's Digital Marketing Conference - which is taking place in Toronto on October 19th - 20th and is presented by the CMA - Canadian Marketing Association. On with the show... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #17 - Host: Mitch Joel. - Running time: 53:00. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - PodCamp Boston 2006. - Six Points Of Separation - Six Components To Consider Before Starting A Podcast. - The Road To Digital Marketing Conference 2006. - Presented by the CMA - Canadian Marketing Association. - October 19th - 20th - Toronto Ontario. - The Bryan Eisenberg Interview. - Future Now Inc. - Call To Action. - Waiting For Your Cat To Bark. - Song selection of the week (courtesy of the Podsafe Music Network) - Uncle Seth with the song, 'Cloud Song'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #17 - Host: Mitch Joel.

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SPOS #15 - The David Weinberger Interview Part II

Play Episode Listen Later Aug 27, 2006 42:13

Welcome to episode #15 of Six Pixels Of Separation - The Twist Image Podcast. I had lots of feedback this past week from people who missed the Six Points Of Separation segment. In the spirit of "conversation" - I created a Six Points Of Separation that appears right before the second part of my interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. This interview is the second of many as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel. - Running time: 42:12. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Introduction of the Canadian Marketing Blog from the CMA - Canadian Marketing Association. - Six Points Of Separation - Six Ways To Promote Your Blog or Podcast. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - Song selection of the week (courtesy of the Podsafe Music Network) - Kevin Reeves with the song, 'Throw Me A Line'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel.

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SPOS #14 - The David Weinberger Interview

Play Episode Listen Later Aug 20, 2006 44:33

Welcome to episode #14 of Six Pixels Of Separation - The Twist Image Podcast. I made a strategic decision to hold off on the segment Six Points Of Separation because of an incredible interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. The interview was split in two (due to time), so take a listen to the first part of the David Weinberger interview as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel. - Running time: 44:32. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Doc Searls. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - The Long Tail. - Song selection of the week (courtesy of the Podsafe Music Network) - The Shakes with the song, 'Liberty Jones'. (note: as of publishing, the Podshow website was down. As soon as it becomes live, I will add the proper link to The Shakes). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel.

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SPOS #10

Play Episode Listen Later Jul 23, 2006 29:25

When I clocked in at less than fifteen minutes last week, I realized that if I was not going to have an interview on Six Pixels Of Separation, then that timing would be about right. I was wrong, but my guess is it's all good (unless you tell me otherwise). This week, we hit double digits with Six Pixels Of Separation - The Twist Image Podcast. This is Episode #10. Enjoy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #10 - Host: Mitch Joel. - Running time: 29:24. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Update on The Road to Digital Marketing Conference 2006. - Audio comments: - C.C. Chapman - Managing The Gray, Accident Hash, Podsafe Music Network, Podshow Plus, In Over Your Head, Julien Smith, Toastmasters. - Kevin Beringer (Kevin - if I spelled your name wrong, I apologize). - Comment from Thomas Gobeil at InfoPresse Magazine. - The Power Within in Edmonton with Dr. Phil: - Po Bronson. - Jim Fannin. - Chuck Martin. - Mike Lipkin. - Craig & Marc Kielburger - Free The Children. - Six Points Of Separation - Six Things To Consider If You Are Going To Start A Blog. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #10 - Host: Mitch Joel.

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SPOS #09 - A Quick One

Play Episode Listen Later Jul 16, 2006 14:25

I had been thinking about this episode of Six Pixels Of Separation for the whole week. My intention was to keep it simple, fast and short. It's July. It's hot in Montreal. We all need a break. So, this one is just under fifteen minutes, but with enough meat to get the mind BBQ all heated up. I also started a new feature called, Six Points Of Separation, which is all about six tactics and tools you can immediately use in the real world. I would love your feedback on it. Here it is: Six Pixels Of Separation - Episode #9 - Host: Mitch Joel. - Running time: 14:24. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Update on The Road to Digital Marketing Conference 2006. - General feedback on co-hosting Inside PR #15 - Tuesday, July 11, 2006. - Lunch with Dan York who is a regular contributor to For Immediate Release and Co-Host of Blue Box: The VoIP Security Podcast - A weekly podcast offering news, views and commentary on security issues for Voice Over IP and IP Telephony. - Quick recap of my Rant Of The Week which was featured in the Joseph Jaffe Podcast, Across The Sound #43 - you crazy kids you. - New Segment - Six Points Of Separation - How to get the job in the new marketing world. This show will not work if it's just me blabbing. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - Episode #9 - Host: Mitch Joel.

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SPOS #08 - New Comm Road

Play Episode Listen Later Jul 9, 2006 23:25

This is a whole new chapter in the Six Pixels Of Separation Podcast history. In this episode, we're in conversation with Bryan Person from the Blog, Bryper, and the Podcast, New Comm Road, live (well, in-person). Bryan was in Montreal vacationing with his family, but made some time to come out to CaseCamp Montreal, and then agreed to meet-up for a quasi Six Pixels Of Separation and New Comm Road Mash-Up, which we recorded in-person at the Twist Image office (you can ever hear our chairs as we roll in and out of the microphone that we were sharing). I'm also experimenting with some new gear (real mic, mixing board, etc...), so please bear with me if the volume and output is not perfect. Enjoy the listen... Here it is: Six Pixels Of Separation - Episode #8 - Host: Mitch Joel. - Running time: 23:24. - Audio comment line: 206-666-3772. - Using new music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - I will be co-hosting the Podcast, Inside PR, next week. - The Road to Digital Marketing Conference 2006 will be featured in the coming weeks. - Conversation with Bryan Person from Bryper and New Comm Road. - Discussed Across The Sound and For Immediate Release Geek Dinner. - CaseCamp Montreal recap. - PodCamp coming to the Boston area. - Second Life. - New segment - Six Points of Separation coming soon. As always, your comments, feedback and help on Six Pixels Of Separation is appreciated. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - Episode #8 - Host: Mitch Joel.

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SPOS #06 - One Degree, Second Life