Podcast appearances and mentions of Reed Smith

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Reed Smith

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Best podcasts about Reed Smith

Latest podcast episodes about Reed Smith

touch point podcast
TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

touch point podcast

Play Episode Listen Later Oct 1, 2025 53:00


The era of easy targeting and attribution in healthcare marketing is over. With disappearing cookies, stricter platform restrictions, and growing consumer expectations, health systems are being forced to rethink how they segment audiences, measure ROI, and test emerging channels. In this episode, hosts Chris Boyer and Reed Smith explore: Segmentation in a Privacy-First World – Why CDPs, not CRMs alone, are becoming the foundation for first-party and cohort-based targeting, and how to balance richer signals with regulatory risk. Measurement in the Age of Proxies – How marketers can use matchbacks, lift studies, and proxy metrics (like click-to-directions or portal logins) to prove ROI when platforms restrict attribution. Consumer Readiness for New Media – The growing role of CTV, podcasts, and AI-powered campaign tools — and why testing budgets and structured measurement are essential. In our expert interview segment, Laurin Engle Bobo and Craig Blake from Amsive share insights from the field, including how they help health systems adapt segmentation strategies, measure ROI with imperfect data, and invest in emerging media without falling for hype. Why this matters today: Healthcare marketers can no longer rely on “easy” targeting and reporting. Success will depend on how quickly they adapt to privacy-first segmentation, faster but defensible ROI proof, and disciplined experimentation in new media channels. Mentions from the Show: Amsive blog Craig Blake on LinkedIn Laurin Engle Bobo on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

The Passle Podcast - CMO Series
Episode 182 - Phill McGowan of Phill McGowan Marketing on Building Successful Thought Leadership Campaigns

The Passle Podcast - CMO Series

Play Episode Listen Later Sep 30, 2025 28:56 Transcription Available


Executing an effective thought leadership strategy is essential in professional services marketing, yet many firms continue to struggle. By understanding and implementing the right approaches, firms can not only cut through crowded markets but also build lasting credibility. In today's episode of the CMO Series Podcast, Charlie speaks with a former guest on the series, Phill McGowan, who has led marketing and communications at top law firms including Jenner & Block, Crowell & Moring, and Reed Smith. Now, through his consultancy, Phill McGowan Marketing, he helps firms deliver impactful, data-driven campaigns. Phill joins us today for a masterclass in building successful thought leadership campaigns, from distinguishing between flagship Capital “C” campaigns to more agile, lower-case “c” initiatives. We'll also explore how to navigate shifting markets, secure leadership buy-in, and create content that stands out. Phill and Charlie dive into: Phill's journey into legal marketing and his first time seeing impactful thought leadership Common mistakes versus best practice in law firm thought leadership The implications and opportunities of a shifting market on thought leadership Understanding capital ‘C' and lower-case ‘c' campaigns and their essential elements Advice for firms on securing buy-in and leadership support for further investment Practical tips for CMOs looking to build a sustainable thought leadership strategy

touch point podcast
TP454 - The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

touch point podcast

Play Episode Listen Later Sep 24, 2025 63:14


HIPAA is no longer the only rule that matters in healthcare privacy. State laws, FTC enforcement, and even wiretapping lawsuits are reshaping what health systems can and cannot do with data — and AI is adding another layer of complexity. In this episode, hosts Chris Boyer and Reed Smith explore: Beyond HIPAA: How state privacy laws and enforcement actions are redefining what “compliance” means for digital marketing. Wiretapping lawsuits: Why session replay, chat tools, and pixels are pulling hospitals into new liability risks. AI oversight: Where AI introduces opportunity in marketing workflows, and where it creates risk in advertising and personalization. Compliance as differentiator: How health systems can turn responsible AI and privacy practices into trust-building brand advantages.  In our expert interview segment, Jennifer Everett and Jen Pike from Alston & Bird share their legal perspective on HIPAA's gaps, state law proliferation, FTC enforcement, and what marketers should expect next in AI regulation. Why this matters today: Marketing leaders can no longer treat privacy as an afterthought. Success will depend on integrating legal frameworks and AI governance directly into digital strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

touch point podcast

Play Episode Listen Later Sep 17, 2025 52:03


For years, HIPAA has been the rulebook for healthcare privacy. But in 2025, the real drivers of risk (and opportunity) come from state laws, FTC enforcement, and lawsuits that extend well beyond traditional PHI. In this episode, Chris Boyer and Reed Smith explore: Why state privacy laws are reshaping digital marketing more than HIPAA. How the marketing funnel is being rewritten, with upper-funnel tactics carrying the highest risk. Whether health systems should shift back to safer group-based targeting and focus more on owned channels. How AI fits into this conversation — transformational for efficiency, but potentially dangerous in third-party advertising contexts. Jeremy Mittler, CEO and Cofounder of Blueprint Audiences, unpacks how state laws are colliding with HIPAA, what enforcement trends are signaling to health systems, and why privacy must be built into every stage of the funnel. Mentions from the Show: IAPP US State Privacy Legislation Tracker HHS OCR Bulletin: Use of Online Tracking Technologies by HIPAA-Covered Entities IAPP: Key Trends in U.S. State Privacy Law Amendments (2025) Court Vacates Portion of OCR Guidance Regarding Proscribed Combination OCR Updates Guidance on Use of Online Tracking Technologies (Mar 2024) Jeremy Mittler on LinkedIn BlueprintAudiences.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP452 - “Do More With Less” is the Default

touch point podcast

Play Episode Listen Later Sep 10, 2025 58:04


Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore: Constraints as the new baseline: why financial pressure, staffing shortages, and stalled capital projects are redefining digital priorities. Resilience over perfection: how leaders can avoid paralysis by prioritizing impact over effort and sequencing initiatives more intentionally. The role of AI and efficiency: why digital and AI are high priorities but must be approached with caution, sequencing, and patient-first framing. Chris Pace, VP Healthcare Industry at SearchStax, shares lessons from his post “When Strategy Meets Reality”, his pivot from Banner Health to the tech sector, and why patient-centered leadership frameworks matter most when resources are tight. Mentions from the Show: 2025 US Health Care Executive Outlook — Deloitte 2025 Global Health Care Outlook Digital Transformation Investment Gaps — McKinsey Costs of Caring Report — AHA 2025 Workforce Scan — AHA GenAI in Healthcare Trends — McKinsey Chris Pace on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP451: How Marketing and IT Are Redefining Patient Engagement

touch point podcast

Play Episode Listen Later Sep 3, 2025 55:48


Health systems have long promised to “break down silos,” but are marketing, IT, and clinical teams finally being forced to collaborate in meaningful ways? In this episode, hosts Chris Boyer and Reed Smith explore how consumer expectations, ROI pressures, and enabling platforms are reshaping what patient engagement really means:  From Silos to Systems – Why joint governance across marketing, IT, and operations is no longer optional, and how access- and flow-aware campaigns help avoid wasted spend. Measuring What Really Matters – Why CTRs and impressions aren't enough, and how marketers can prove ROI with metrics that tie directly to booked appointments, care-gap closure, and clinical outcomes. The Role of Emerging Tech – How AI, programmatic media, and CRM platforms are influencing engagement strategies—when they deliver value, and when hype gets in the way. They're joined by Sam Seering and Josh Torano from Epic Systems, who share how Epic's CRM and Campaigns tools are supporting closed-loop outreach, practical ROI measurement, and the real-world lessons health systems are learning as they navigate consumer expectations and new technologies. Mentions from the Show: Deloitte: 2025 global health care outlook Achieving Hospital-wide Patient Flow The role of personalization in the care journey: An example of patient engagement to reduce readmissions Becker's Health systems' ROI on generative AI To help improve the accuracy of generative AI, add speed bumps Epic Systems Implementation Guide for Linking Digital Marketing to Appointments Sam Seering on LinkedIn Josh Taranto on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)

touch point podcast

Play Episode Listen Later Aug 27, 2025 53:12


Healthcare marketers are navigating a landscape where martech is both exploding in scale and under pressure to prove its value. In this episode, hosts Chris Boyer and Reed Smith explore the latest shifts shaping the future of healthcare marketing and technology: The rise of autonomous systems – moving from pilots to practical tools that reshape operations and engagement. Human–machine collaboration – how AI copilots, wearables, and adaptive systems are augmenting—not replacing—marketing teams. Scaling challenges – balancing infrastructure, talent, and regulatory realities in the age of compute-heavy GenAI workloads. Personalization as strategy – why advanced targeting and AI-driven tools remain a growth lever for healthcare organizations. Guest experts Kathy Divis and Mike Schneider from Greystone.net, share insights from their work with health systems across the country, and preview what's ahead at the upcoming Healthcare Internet Conference (HCIC). Give it a listen and learn how marketing leaders can stay ahead of martech trends while preparing for the next wave of innovation. Mentions from the Show: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-top-trends-in-tech https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2025.html https://thehill.com/policy/technology/5460663-generative-ai-zero-returns-businesses-mit-report/amp/  https://www.williamflaiz.com/blog/marketing-ops-vs-revops-vs-martech-what-s-the-difference Kathy Divis on LinkedIn Mike Schneider on LinkedIn Healthcare Interactive Conference Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)

touch point podcast

Play Episode Listen Later Aug 20, 2025 54:06


Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith explore how healthcare organizations can adapt to this shift: Why behavioral modeling changes media planning, creative strategy, and workflow collaboration. Moving past CTRs to metrics that align with business outcomes like patient lifetime value and conversion quality. How to personalize without crossing the “creepy” line and losing consumer confidence. The role of modular content, analytics partnerships, and executive education in making this shift stick. Tim Duer, VP of Data Analytics & Strategy at Causeway Solutions, shares his team's work helping health systems apply behavioral modeling to marketing and communications. He provides best practices, lessons learned, and practical guardrails for building campaigns that are both precise and trustworthy. Mentions from the Show: Unlocking the next frontier of personalized marketing Targeted Marketing Best Practices Tim Duer on LinkedIn CauseWaySolution.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Minimum Competence
Legal News for Tues 8/19 - FBI Arrests for the Gram, New FBI Co-Leadership, ABA Curriculum Changes, SEC Whistleblower Claims, and Louisiana Tax Rebate Fiasco

Minimum Competence

Play Episode Listen Later Aug 19, 2025 9:20


This Day in Legal History: Salem Witchcraft ExecutionsOn August 19, 1692, five individuals—George Burroughs, John Proctor, George Jacobs Sr., John Willard, and Martha Carrier—were executed by hanging in Salem, Massachusetts, after being convicted of witchcraft. These executions occurred during the height of the infamous Salem witch trials, a dark episode in colonial American history fueled by religious fervor, mass hysteria, and deeply flawed legal proceedings. George Burroughs, a former minister, recited the Lord's Prayer on the gallows—a feat believed to be impossible for a witch—which unsettled some spectators but did not halt the execution. John Proctor, a well-respected farmer, had been openly critical of the trials and was likely targeted for his outspoken skepticism.Martha Carrier was labeled “the Queen of Hell” by her accusers, a title steeped in misogyny and fear. The trials heavily relied on spectral evidence—claims of visions and dreams—which would later be deemed inadmissible in more rational courts. Governor William Phips halted the trials just two months later, in part because of growing public backlash and the implausibility of the accusations.These executions mark one of the final mass hangings of the Salem witch trials, which ultimately led to the deaths of 20 people and the imprisonment of many more. Legal scholars have since examined the trials as a case study in the dangers of due process violations, mass panic, and unchecked judicial power. In the centuries that followed, the state of Massachusetts gradually acknowledged the injustice, with the last of the condemned officially exonerated only in 2001. The Salem trials remain a cautionary tale in American legal history, illustrating how fear and ideology can warp legal institutions.The White House has been sending social media teams to accompany FBI agents during arrests in Washington, D.C., as part of President Donald Trump's recent federal takeover of the city's policing efforts. According to sources briefed on the situation, the teams are capturing footage to promote the administration's crackdown on crime, raising serious concerns among legal experts. The move is considered highly unusual and potentially problematic, as it blurs the lines between law enforcement and political messaging, potentially violating Justice Department norms meant to prevent political interference in criminal investigations.One recent example involved a professionally produced video of FBI agents arresting Sean Charles Dunn, a former DOJ employee, which was posted to the White House's social media and has garnered millions of views. Legal experts warn that filming arrests—especially in non-public spaces—could infringe on suspects' Fourth Amendment privacy rights and complicate the legal proceedings by generating prejudicial pre-trial publicity.The White House has also reportedly embedded personnel within the FBI command post and is tracking arrest statistics, suggesting an unusually direct involvement in federal law enforcement operations. While the administration claims this is part of its transparency initiative, critics see it as political theater designed to favorably shape public perception. Experts argue that such tactics risk undermining public confidence in the FBI's independence and could erode the bureau's credibility.White House sending social media teams with FBI on some arrests in D.C., sources say | ReutersThe Trump administration appointed Missouri Attorney General Andrew Bailey as co-deputy director of the FBI, sharing the post with conservative media personality Dan Bongino. This newly created position signals a shift in leadership at the Bureau, with FBI Director Kash Patel calling Bailey an essential addition to the agency. Bailey, a war veteran and Missouri's attorney general since 2023, will resign his current role effective September 8.Bailey expressed gratitude for the appointment, emphasizing his commitment to supporting President Trump and Attorney General Pam Bondi's law enforcement agenda. Bondi, who welcomed Bailey's appointment, praised his legal and military background. Bailey had previously been mentioned as a potential pick for U.S. attorney general under Trump's second term but was not ultimately chosen.Bongino, now Bailey's co-deputy, recently made headlines for clashing with Bondi over the DOJ's handling of the Jeffrey Epstein case and had reportedly considered resigning. The appointment, first reported by Fox News Digital, has raised eyebrows given Bongino's media background and the political nature of the move.Missouri attorney general named as co-deputy director of FBI | ReutersThe American Bar Association (ABA) is attempting to revise and soften a controversial proposal that would double the number of required hands-on learning credits for law students, following strong pushback from many law school deans. The updated plan, released August 15, would raise the experiential learning requirement from six to twelve credits but introduces greater flexibility and delays implementation to at least 2032.Key changes include allowing students to earn three of those credits in their first year—previously prohibited—and permitting partial credit for traditional courses that incorporate practical elements like simulated client work or drafting exercises. These adjustments aim to address concerns about feasibility, especially for part-time students or programs with limited resources.Despite these revisions, critics remain skeptical. Many deans argue that the ABA has not shown sufficient evidence that increased experiential credits would improve legal education outcomes, and they warn the rule could increase costs and overburden students and schools. Supporters, including clinical faculty, argue that more hands-on training is essential for preparing practice-ready attorneys and believe the financial concerns are overstated.Some, like Cornell's Gautam Hans, expressed cautious optimism about the changes, while others, like Northwestern's Daniel Rodriguez, say the revisions don't go far enough to address core issues, particularly the lack of data supporting the proposed changes.ABA seeks to salvage law school hands-on learning proposal amid pushback from deans | ReutersIn an exclusive at Bloomberg Law, an SEC whistleblower alleges Paul Weiss and Reed Smith helped conceal $500 million in biotech risk. Two top law firms are accused in a whistleblower complaint filed with the Securities and Exchange Commission of hiding a legal dispute that could have jeopardized a $500 million biotech merger. The complaint, obtained exclusively by Bloomberg Law, was filed by Joel Cohen—best known for co-writing Toy Story—who claims he and his wife were defrauded out of at least $38 million by Sofie Biosciences Inc.Cohen alleges Sofie and its lawyers concealed his legal threats from disclosures during the company's majority-stake sale to private equity firm Trilantic North America. Central to the dispute is Sofie's use of a $2.5 million appraisal from Kroll LLC to value a cancer-imaging facility acquired in 2019—an amount Cohen claims was intentionally low in order to reduce his and other noteholders' payout in Series B preferred shares.The whistleblower complaint accuses Paul Weiss partner Jeffrey Marell and Reed Smith partner Michael Sanders of knowingly excluding Cohen's legal demands from merger documents, possibly violating federal securities laws. Internal emails cited in the complaint show Sofie executives feared the deal would fall apart if Cohen's claims became public.Sofie and its legal team argue Cohen waived his rights through broad releases signed during the merger and that the appraisal complied with contractual terms. However, Cohen and his wife had assigned their claims to a separate LLC, which the whistleblower says was not covered by those waivers.Two related lawsuits filed in California claim that Reed Smith represented conflicting interests and helped structure the asset financing in a way that disadvantaged noteholders. The firm denies any wrongdoing and says it never represented Cohen or the other lenders. A court ruling is expected soon on whether Cohen can access documents related to the Kroll valuation.Paul Weiss, Reed Smith Accused of Coverup by SEC WhistleblowerIn my column for Bloomberg this week, I talk a bit about state sales tax kickback schemes. Louisiana's 2012 “procurement processing program” was originally promoted as a way to support research and development, but instead has funneled the vast majority of collected sales tax—over 90% in some years—back to consultants and out-of-state companies. The scheme works by enticing payment processing subsidiaries to reroute sales through Louisiana, allowing the state to collect taxes on transactions that didn't actually occur within its borders. These taxes were meant to support research institutions, but in practice, virtually none of the funds have reached them. In 2023 alone, $67 million of the $73 million collected was rebated, and 2022 figures were worse.This program reflects a broader issue across many states: public incentive deals are being handed out with little to no accountability. Unlike private contracts, where each party protects its own interests and can demand repayment when promises aren't kept, public deals often lack enforceable clawback provisions. Louisiana does include a limited recapture clause in its statute—but it only ensures proper paperwork, not fulfillment of public benefits.Other states like California have taken modest steps, such as requiring disclosure of such deals, but few have adopted strong clawback mechanisms. Until public incentive agreements require concrete, verifiable results to justify tax rebates—and include provisions to recover funds when promises fall through—they risk becoming little more than tax shelters for private interests.​​Louisiana's Tax-Share Problems Prove Clawbacks Must Be Standard This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

touch point podcast
TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO

touch point podcast

Play Episode Listen Later Aug 13, 2025 60:01


Chris Boyer and Reed Smith explore how marketing and communications teams can adapt their digital content strategies for a future where search behavior is fragmenting and more patients are turning to generative AI tools like ChatGPT, Perplexity, and Bing Copilot instead of traditional search engines. They also discuss how AI models often cite structured, well-answered content from trusted sources and how to adapt the format and structure of content matter as much as the message. Guest expert Martha Van Berkel, CEO and co-founder of SchemaApp, shares how health systems can use schema markup and structured data to improve visibility across emerging search platforms and which schema types have the highest impact for healthcare. If your digital team is still optimizing only for Google's blue links, this conversation will help you prepare for the new reality where getting found means thinking beyond SEO, and building for a world where AI answers first. Mentions from the Show: How To Win In Generative Engine Optimization (GEO) SEO vs. AEO vs. GEO: Key Differences & Optimization Strategies in 2025 Google still leads, but Gen Z and AI are reshaping search behavior: Survey Has The Helpful Content Update Impacted SEO Content? How AI Is Changing Medical SEO Martha Van Berkel on LinkedIn SchemaApp.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Minimum Competence
Legal News for Tues 8/12 - SCOTUSblog Goldstein Update, ABA and Trump, $1b Law Firm Merger, CBO Uninsured Forecast Under OBBBA, and DC $4.4b Stadium

Minimum Competence

Play Episode Listen Later Aug 12, 2025 8:51


This Day in Legal History: Japanese PM Convicted of Accepting BribesOn August 12, 1983, former Japanese Prime Minister Tanaka Kakuei was convicted of accepting bribes from the American defense contractor Lockheed Corporation in one of Japan's most notorious political scandals. Tanaka, who served as prime minister from 1972 to 1974, was found guilty of taking approximately $2 million in illicit payments to facilitate the purchase of Lockheed aircraft by Japanese airlines. The scandal, part of a broader international investigation into Lockheed's bribery of foreign officials, became emblematic of the deep entanglement between corporate influence and political decision-making in postwar Japan.Tanaka's conviction marked the culmination of years of investigation, during which he retained significant political clout despite resigning as prime minister in 1974 amid allegations. His sentence included four years in prison and a fine, though he remained free on appeal for years thereafter. The Lockheed scandal not only damaged public trust in Japan's political establishment but also exposed vulnerabilities in the country's campaign finance and lobbying regulations.Tanaka's political machine, known as the “Etsuzankai,” was legendary for its ability to secure votes and wield influence through personal networks, favors, and targeted public works projects. Even after his resignation and conviction, Tanaka's allies dominated Japanese politics for much of the 1980s, demonstrating the persistence of patronage systems despite corruption scandals.Internationally, the case was a warning shot to defense contractors and multinational corporations about the legal risks of engaging in covert payments to secure contracts. For Japan, it became a touchstone in ongoing debates about transparency, accountability, and the need for stronger anti-corruption laws. Tanaka, often called “the paragon of postwar corruption,” remained a polarizing figure—admired by some for his populist economic policies and condemned by others for his abuse of public office.Federal prosecutors in Maryland have expanded their case against SCOTUSblog co-founder Tom Goldstein, alleging he used his law firm's client trust account in 2021 to hide nearly $1 million from the IRS before purchasing a home. The revised indictment, filed August 8, claims Goldstein moved personal funds into his firm's Interest on Lawyers' Trust Account to avoid tax collection. It also adds details about earlier allegations that he misrepresented the source of $968,000 seized from him in 2018—telling a border officer it was gambling winnings, then later claiming to the IRS it was a loan, including from a foreign gambler.Prosecutors further allege Goldstein misled a litigation funder while seeking help with tax debts and a mortgage, and tried to dissuade a former firm manager from cooperating with investigators. The updated charges correct some dates, moving one alleged diversion of client fees from 2021 to 2020, and expand the time frame for certain tax evasion counts to include conduct through March 2021. These changes follow Goldstein's motion to dismiss several counts as time-barred.While the client trust account allegation is new, no new counts were added. Goldstein still faces four counts of tax evasion, ten counts of assisting false tax returns, five counts of willful failure to pay taxes, and three counts of false statements on loan applications. He is represented by Munger, Tolles & Olson LLP in United States v. Goldstein.SCOTUSblog's Goldstein Facing New Allegations in Criminal CaseThe American Bar Association's (ABA) policymaking body has passed a resolution opposing government actions that punish lawyers, firms, or organizations for representing clients or causes the government dislikes. This move comes amid heightened tensions between the ABA and the Trump administration, which has restricted DOJ attorneys from attending ABA events, reduced the ABA's role in vetting judicial nominees, and threatened its authority to accredit law schools.The resolution warns that the rule of law is endangered if lawyers or judges face retaliation for doing their jobs. It also denounces threats to impeach judges solely for their rulings. The ABA has an active lawsuit against the administration, alleging a coordinated campaign of intimidation against major law firms—claims the DOJ has asked a court to dismiss, arguing the ABA lacks standing and evidence of harm.Trump has issued executive orders targeting firms over past clients and hires, prompting some firms to agree to provide nearly $1 billion in free legal services to avoid further action. Others have sued successfully to block orders that revoked security clearances and restricted access to government work. The ABA contends these tactics have discouraged public interest legal work and harmed the ability of vulnerable clients to secure representation.American Bar Association adopts resolution against Trump's law firm crackdown | ReutersTaft, Stettinius & Hollister announced it will merge with Atlanta-based Morris, Manning & Martin on Dec. 31, creating a firm with more than 1,200 lawyers across 25 offices and projected revenues exceeding $1 billion. The deal will add 100 attorneys to Taft's roster and give the Cincinnati-founded firm its first Atlanta office. Taft's chair Robert Hicks described the move as part of a broader plan to become a “national middle-market super firm” and said the firm is eyeing future expansions into New York and Texas.Partners at both firms unanimously approved the merger. Morris Manning's managing partner, Simon Malko, emphasized that the combination was not driven by necessity, despite the firm recently losing lawyers to Reed Smith and Bradley Arant. Merger talks began in February, with both firms anticipating strong performance in 2025.This marks Taft's third merger of the year, following combinations with Denver-based Sherman & Howard in January and Florida litigation firm Mrachek Law in June. It also continues a wave of large law firm consolidations, including recent deals involving McDermott Will & Emery, Schulte Roth & Zabel, Kramer Levin, Herbert Smith Freehills, Shearman & Sterling, and Allen & Overy.Latest US legal industry merger to create $1 billion firm | ReutersThe Congressional Budget Office estimates that President Donald Trump's recently enacted tax and spending law will leave 10 million more Americans uninsured over the next decade. The July law, passed without Democratic support, extends earlier Trump-era tax cuts, adds temporary tax breaks, and increases certain spending, but offsets the cost by imposing new restrictions and eligibility requirements on Medicaid. Democrats criticized the measure as benefiting the wealthy at the expense of low-income households.According to the CBO, the poorest Americans will see annual incomes drop by about $1,200 due to combined tax and benefit changes, while middle-income households will gain $800 to $1,200, and the wealthiest will see increases exceeding $13,000. The agency noted these changes will disproportionately reduce resources for households at the lower end of the income spectrum while boosting those in the middle and upper tiers.10 million Americans will go uninsured due to Trump tax and spend law, CBO estimates | ReutersAnd in my column this week: Washington, DC is close to approving a $4.4 billion public financing package to bring the Washington Commanders back to the Robert F. Kennedy Memorial Stadium site, framing it as an investment in affordable housing and equity. Critics argue it's a familiar tax-subsidized stadium deal that guarantees a new stadium by 2030 but leaves housing delivery vague and far in the future. The legislation secures decades of tax breaks, infrastructure bonds, and zoning exemptions for the team, yet affordable housing commitments are relegated to non-binding promises in a separate term sheet. Official projections suggest 6,000 housing units, with 30% affordable, but without enforceable deadlines, construction could lag until 2040—or never materialize.Job creation claims are similarly underwhelming: 16,000 positions are projected, but 14,000 are temporary construction jobs, leaving only about 2,000 permanent roles for the $4.4 billion investment. The land involved—180 acres of public property—could instead be used for community-led development, housing trusts, or co-ops with built-in affordability requirements. Critics note that the public is bearing all the legal obligations while promised benefits remain aspirational. If the housing isn't built, the Commanders would only face paying rent on undeveloped parcels, a minimal penalty. Alternative proposals include redirecting funds currently used to pay off Nationals Park bonds toward a housing bond program, which could deliver thousands of affordable units sooner. Advocates argue any stadium approval should include firm, enforceable housing delivery benchmarks and penalties for missed deadlines to ensure public benefits aren't indefinitely deferred.One notable legal element here is the absence of binding contractual obligations for affordable housing delivery—a gap that leaves the city with limited legal recourse if the housing targets are missed, despite billions in guaranteed public subsidies. This matters because it highlights how legislative structure can predetermine the enforceability—or lack thereof—of development promises.Commanders Stadium Deal's Housing and Job Promises Are a Facade This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

touch point podcast
TP447: Do Consumer Expectations Apply Equally Across All Health Systems

touch point podcast

Play Episode Listen Later Aug 6, 2025 50:04


Consumerism is impacting all health systems but does this mean the same thing in the same way to academic medical centers, urban hospitals, and rural health systems? Reed Smith and Chris Boyer unpack the growing tension between what patients want and what different types of health systems are built to deliver. From broadband gaps in rural markets to brand-driven loyalty in AMCs, they explore whether “digital transformation” really means the same thing in each context—and what happens when strategy drifts from mission. Later, Chris sits down with Andy Chang, Chief Marketing Officer at UChicago Medicine, who shares how his team is driving consumer-centered digital strategy within the complexity of an academic medical center. It's a candid look at how one system is adapting to a consumer world, without losing sight of what makes it unique. Mentions from the Show: 2025 US health care outlook - Deloitte 2025 Trends in Hospitals and Health Systems Exploring Disparities in Urban and Rural Healthcare Markets: A Closer Look at PRC's National Consumer Study Data Andy Chang on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP446: From Toolset to Mindset: The Evolving Martech Stack

touch point podcast

Play Episode Listen Later Jul 30, 2025 62:13


As the martech stack continues to evolve, health systems are facing a growing challenge: how to balance enterprise-grade safety and security with the performance demands of modern digital marketing. In this episode, hosts Reed Smith and Chris Boyer tackle that tension head-on, exploring what transformation really looks like when your tools, teams, and tactics need to evolve simultaneously.In the first segment, Reed and Chris unpack the deeper implications of today's marketing technology decisions. From navigating compliance constraints to reconsidering the value of “speed to campaign,” they ask whether risk tolerance is becoming the silent killer of innovation. In the second segment, they explore how martech fragmentation, misplaced analytics, and slow procurement cycles are creating structural disadvantages for health systems trying to compete on digital experience.To bring in real-world perspectives, this episode includes audio highlights from a recent live panel moderated by Chris Boyer, featuring Aaron Mauck, Tom Armitage (MVP Health), and Raj Venkata (Align). The panel shares unfiltered insights about aligning legal and marketing, moving beyond vanity metrics, and making martech decisions that actually drive transformation. Mentions from the Show: Aaron Mauck on LinkedIn Tom Armitage on LinkedIn Raj Venkata on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Where Finance Finds Its Future
Future of Finance and Tokenovate Half Day Event - Panel 4: How are regulators adapting to accommodate blockchain-based solutions in securities financing and collateral management?

Where Finance Finds Its Future

Play Episode Listen Later Jul 29, 2025 12:25


On June 04, 2025, Tokenovate and Future of Finance co-hosted a half-day event at the City of London Club, titled Exploring Blockchain's Real Impact on Securities Finance, Collateral Management and the Repo Market. The event attracted more than 120 attendees from banks, asset management companies, market infrastructure, law firms, industry associations, Fin-Techs and consultants. This is an edited summary of the discussions that took place.Panellists: John Allan, Head of the Innovation and Operations Unit at the Investment Association; Romin Dabir, Partner, Financial Services and Regulation, Reed Smith; Anna Matson, EMEA Head of Digital Assets and Innovation, Northern Trust.To download the book for free, Click here. Hosted on Acast. See acast.com/privacy for more information.

touch point podcast
TP445: ICYMI: Gaining Insights Into Market Research

touch point podcast

Play Episode Listen Later Jul 23, 2025 60:19


Health systems are increasingly asked to make decisions based on data, but not all research is created equal. In this encore episode, hosts Reed Smith and Chris Boyer revisit the essential differences between market research and marketing research—clarifying how each plays a distinct role in informing healthcare strategies. They're joined by Steve Koch of Cast and Hue, who offers a deeper dive into qualitative research methods, including the strengths and limitations of focus groups versus 1:1 interviews. Together, they explore how empathy-driven research can uncover powerful insights that help organizations align their messaging, experiences, and offerings with real patient and consumer needs. Mentions from the Show: Original episode: https://touchpoint.health/podcast/tp394-gaining-insights-into-market-research/ Market Research: An Important Investment For Long-Term Viability Cast & Hue Focus Groups Vs. Interviews: Which Approach Provides Richer Insights? Steve Koch on LinkedIn  Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Arbitral Insights
A conversation with Reed Smith's Mahmuda Kamalee, Ravi Pattani and Akshay Sevak

Arbitral Insights

Play Episode Listen Later Jul 18, 2025 37:13 Transcription Available


Reed Smith lawyers Mahmuda Kamalee, Ravi Pattani and Akshay Sevak join host and international arbitration partner, Gautam Bhattacharyya, for a special episode to kick off this year's SAHM celebrations. In this reflective conversation, our speakers share the inspirations that have shaped their careers and lives, lessons passed down through generations, the best advice they have received (to date!) and what heritage means to them.

touch point podcast
TP444: Embracing Product Thinking in Health System Marketing

touch point podcast

Play Episode Listen Later Jul 16, 2025 59:36


In this episode, hosts Chris Boyer and Reed Smith explore how adopting a product thinking mindset—one rooted in user-centered design, continuous iteration, and outcome-driven strategies—can help healthcare marketers close usability gaps, collaborate cross-functionally, and build digital experiences that evolve with patients' needs. With nearly half of users reporting frustration with digital health tools, this shift isn't just timely—it's necessary. Guest Brad Muncs, VP of Strategy at Symetris, joins to share real-world lessons on moving beyond the redesign cycle and treating websites, portals, and campaigns as living products. He walks through how this mindset drives business alignment, improves speed to market, and builds digital maturity in step with operational and clinical priorities. From KPIs that matter to frameworks that work, this conversation unpacks why product thinking is becoming the go-to approach for health systems aiming to lead, not lag, in digital transformation. Mentions from the Show: The four pillars of product thinking Healthcare Should Look to Other Industries to Drive Digital Transformation, J.D. Power Says Shifting To A Product Mindset Can Make Your Digital Product Thrive Who really owns your website? The Power of Proactive Website Evolution Service page about evolution and product approach Brad Muncs on LinkedIn https://symetris.com/en Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Walk-In Talk Podcast
Calusa Oysters, Aquaculture & Michelin Recognition: Reed Smith & Chef Jon Walker on Florida's Seafood Future

Walk-In Talk Podcast

Play Episode Listen Later Jul 11, 2025 50:55 Transcription Available


What does it take to raise Florida's best oyster and earn a Michelin Guide recommendation—all while surviving hurricanes, red tide, and TikTok critics? On this episode of The Walk-In Talk Podcast, host Carl Fiadini is joined by Reed Smith, founder of Calusa Oyster Co., and Chef Jon Walker, co-owner of Tides Market in Safety Harbor.Reed dives deep into the science, sustainability, and politics of oyster farming in the crystal-clear waters of Terra Ceia Aquatic Preserve—sharing how Calusa oysters became a chef favorite and why he's pushing for statewide change through aquaculture policy reform. Chef Jon brings it all to the plate, discussing seasonal dishes, Gulf seafood pride, and what a Michelin nod means to a small, chef-driven market with big heart.From sandbar dinners to shark sightings, oyster tumblers to culinary teamwork—this episode is a salty, smart, and soulful celebration of Florida's food future.Mentioned in this episode:Citrus America Citrus America – Commercial-grade juicing systems built for speed and yield.Aussie Select - Fully cooked, premium Australian lambFully cooked, premium Australian lamb—ready to serve and packed with clean flavor.RAK Porcelain USA -Tableware We use RAK for all in-studio tableware—clean, durable, and designed for chefs.

touch point podcast
TP443: Rethinking the Workforce Crisis With Technology

touch point podcast

Play Episode Listen Later Jul 9, 2025 32:58


From clinical burnout to back-office understaffing, health systems are navigating a complex workforce reckoning. In this episode, hosts Chris Boyer and Reed Smith explore how digital technology is being positioned as a lifeline—but question whether we're applying it in the right ways. Rather than viewing automation and AI as quick fixes to fill vacancies, they challenge the industry to consider how tech can be used to fundamentally rethink the design of work itself. Together, they unpack where digital solutions are truly easing operational strain and improving care, and where they risk simply reinforcing broken systems. Drawing on examples from health systems rethinking job design, and recent studies highlighting employee disengagement and workforce fatigue, the conversation zeroes in on what it really means to build a tech-enabled workforce in 2025. This episode skips the hype and goes straight to the operational heart of one of the industry's toughest challenges. Mentions from the Show: Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Tech Law Talks
Tariff-related considerations when planning a data center project

Tech Law Talks

Play Episode Listen Later Jul 7, 2025 28:12 Transcription Available


High tariffs would significantly impact data center projects, through increased costs, supply chain disruptions and other problems. Reed Smith's Matthew Houghton, John Simonis and James Doerfler explain how owners and developers can attenuate tariff risks throughout the planning, contract drafting, negotiation, procurement and construction phases. In this podcast, learn about risk allocation and other proactive measures to manage cost and schedule challenges in today's uncertain regulatory environment.

touch point podcast
TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?

touch point podcast

Play Episode Listen Later Jul 2, 2025 69:51


With all of the emphasis lately on developing digital experiences, it's often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and Reed Smith discuss the concept of a hybrid CX approach, integrating offline and online experiences, and the role AI has in supporting the new customer journey. Ian Lindsey from Cerecore joins to discuss the important role the call center agent has in improving the overall PX. Mentions from the Show: Younger Generations are Feeling FatigueHybrid CX: Integrating Offline and Online Experiences SeamlesslyBowstring.tv Customer Experience in the Age of AI CereCore brings a healthcare operator heritage to IT services, serving healthcare organizations across the nation and abroad. Learn more at cerecore.net ebook Diagnosing Your Health System's IT Support Desk - explaining how to use service level metrics to uncover hidden costs, increase user satisfaction and efficiency Cerecore support assessment (at no cost and no commitment) to discover where to begin gaining greater efficiency in IT support Ian Lindsey on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP441: SEO is Like Golf Now

touch point podcast

Play Episode Listen Later Jun 25, 2025 59:39


Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss:  The Collapse of the Keyword Empire - as AI-generated results increasingly dominate SERPs, healthcare brands must rethink how they show up in search. Intent, Not Indexing -  AI search surfaces content differently, prioritizing context over keywords. This shift forces a new content strategy grounded in helpfulness, not hierarchy. Search as Experience - with Google rolling out Search Generative Experience (SGE), the very notion of “ranking” is dissolving into curated, AI-assembled summaries. Adapt or Disappear – what marketers must do today to remain visible in a world where GenAI is the first interaction layer. Thought leader Carrie Liken joins to unpack the implications of Google's generative search future, the collapse of zero-click visibility, and what it means for hospitals trying to compete in a rapidly changing landscape. Mentions From the Show:  How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land Search trends for 2025: Is a new ecosystem emerging? 2025 trend: Generative search will become the new normal, shaking up ad spend How to navigate the changing landscape of search in 2025 AI-driven search ad spending set to surge to $26 billion by 2029, data shows Carrie Liken on LinkedIn Carrie Liken on SubStack Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP440: Is Technology the Strategy… or Just the Tool?

touch point podcast

Play Episode Listen Later Jun 18, 2025 56:23


Chris Boyer and Reed Smith challenge a growing assumption in healthcare: that technology is the strategy. While health systems face urgent pressures—from constrained budgets to rising demand—they're investing heavily in digital solutions. But are they using technology to truly enable transformation, or simply chasing shiny objects? In this episode, they explore: Why digital transformation is often confused with digital adoption. The risk of letting vendor roadmaps dictate your innovation priorities. How to reposition technology as a flexible enabler—not the end goal. What health systems can learn from other industries that center business outcomes, not features. They are also joined by David Norris, CEO of Affineon, who shares why now is the right time for bold innovation. Drawing from his work with both enterprise healthcare systems and startups, he outlines how aligning technology with long-term strategy creates value—not just velocity. Mentions From the Show:  Shaping Tomorrow's Healthcare: Reflections on Digital Health 2025 How voice AI can slash healthcare clinicians' workloads — and offer companionship for older adults Medical centres compete to achieve ‘smart hospital' status David Norris on LinkedIn Affineon website Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Upon Further Review
KMAland Softball (UFR): Reed Smith, Ogden

Upon Further Review

Play Episode Listen Later Jun 12, 2025 6:23


touch point podcast
TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?

touch point podcast

Play Episode Listen Later Jun 11, 2025 50:04


Chris Boyer and Reed Smith break down one of the industry's most misunderstood trends, separating the headline-worthy buzz from the meaningful, strategic work that marketing teams should actually be focused on. The cover:  AI-Experience Design - defining what it is and why other industries are framing it differently than healthcare. The Urgency Gap – Most healthcare marketing teams haven't laid the foundational work (data hygiene, journey design, content mapping) required to even get to AI-experience design. Consumer Experience Convergence – How AI-experience design will eventually blur with consumer and service design strategies—and what that means for your MarTech roadmap. AI in the Real World – Why AI tools are only as useful as the systems, standards, and use cases you build around them. Matt Cyr founder and president of LoopAgency, joins to unpack the concept of AI-experience design and what foundational steps to take today that set the stage for success tomorrow. Mentions from the Show:  Matt Cyr on LinkedIn Loop Agency Marc Needham on LinkedIn: How I Learned to Stop Worrying and Love the AI Teri Sun on LinkedIn: Websites not dead in the age of AI Carrie Liken on Substack: This Week Google Changed Search Forever Harnessing AI to Transform Consumer Healthcare Experiences Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP438: ICYMI TP127 - The Changing Business Models of Health Systems

touch point podcast

Play Episode Listen Later Jun 4, 2025 58:42


In this encore episode, hosts Chris Boyer and Reed Smith explore how evolving financial pressures and care delivery shifts are forcing health systems to rethink their business models. From the rise of value-based care to growing partnerships with retail and digital-first players, this conversation breaks down the key factors shaping the industry's strategic realignment. Topics include: The growing divide between traditional hospital revenue streams and emerging care models. How consumerism and digital health are driving new competitive threats. Why innovation isn't just about tech — it's about new models of care and payment. What this means for marketing, strategy, and long-term viability. Originally aired as TP127, this episode includes an expert interview with Jeffrey Carr, industry leader and operational administrator for the Mayo Clinic. This conversation remains highly relevant in today's environment of disruption, realignment, and strategic reinvention. Mentions from the Show:  Jeff Carr on LinkedIn 4 Hospital Business Models for Consumer-Centric Healthcare Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP437: Performance Marketing Is Dead. Long Live Performance Marketing

touch point podcast

Play Episode Listen Later May 28, 2025 55:42


Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn't. They discuss: Why platform-optimized media is no longer reliable How privacy and regulatory shifts are redefining performance marketing The rise of media mix modeling and infrastructure-led strategy What modern measurement looks like when attribution pixels disappear Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy. Mentions from the Show:  Aaron Burnett on LinkedIn WheelhouseDMG Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP436: The Patient Doesn't Know They're in a Funnel

touch point podcast

Play Episode Listen Later May 21, 2025 57:24


In this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions today. Rethinking intent and awareness in healthcare journeys Why decision-making is fragmented and reactive How privacy regulations are eliminating visibility across the funnel Why traditional conversion metrics miss the moments that matter How progressive profiling and experience design create better results Healthcare strategist Aaron Mauck joins the show to discuss how marketing leaders can navigate the demands of privacy, performance, and profitability. The conversation explores how to personalize ethically, demonstrate ROI without overtracking, and prepare for the next wave of AI and regulation. Why it matters: Healthcare consumers are not leads to be pushed through a funnel. They are people seeking clarity, trust, and access. Today's marketing must meet them on their terms. Mentions from the Show:  Aaron Mauck on LinkedIn Freshpaint.io Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP435: The Website Is Now a Platform

touch point podcast

Play Episode Listen Later May 14, 2025 50:21


In this episode, hosts Chris Boyer and Reed Smith challenge the outdated mindset of the hospital website and explore how health systems can architect unified platforms that drive growth, deliver care, and personalize experiences.  The platform shift – Drawing from other industries, we explore how websites are becoming engines for acquisition, service delivery, and retention. From brochure to business tool – What defines a true healthcare platform, and what signals that a system is still stuck in the past? Progressive profiling in action – How health systems can collect data over time to build trust and power personalized journeys. Operational impact – Why this matters now for CRM, downstream campaigns, and measurable ROI. Shawn Gross, VP of Growth at Phase2 Technology, joins to share how progressive profiling helps health systems transform anonymous website visitors into engaged patients—without sacrificing trust or overwhelming users. Mentions from the Show:  Shawn Gross on LinkedIn Phase2 Technology Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP434: The Evolving CMO: From Brand Steward to Strategic Leader

touch point podcast

Play Episode Listen Later May 7, 2025 43:19


In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems. The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making. The impact of AI and analytics – Today's marketing leaders must be data-fluent and tech-savvy to keep pace. Healthcare's unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges. Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher. Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation: Tanya Andreadis, VP, Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Mentions from the Show:  Tanya Andreadis, VP Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

touch point podcast

Play Episode Listen Later Apr 30, 2025 54:03


Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public perception of healthcare organizations—and what can be done to defend and strengthen online reputation before it drifts away into the ocean of algorithms. They discuss How third-party platforms like Google, Yelp, and Facebook Groups are now setting the first impression for hospitals and health systems Why AI-generated summaries and reviews are redefining what consumers see—and why not managing online profiles leaves your brand vulnerable The rise of fake, AI-generated reviews and why healthcare organizations are especially exposed How "reputation forecasting" is becoming a necessary strategy to predict and prevent reputational risks before they escalate. The growing gap between consumer expectations and healthcare reality when it comes to digital trust, and why maintaining accurate, up-to-date information is the new frontline in brand management. Aaron Clifford from Press Ganey joins to share new research on how online reputation shapes consumer choice today, and what healthcare organizations must do to keep trust strong in the age of AI-driven consumer behavior. Mentions from the Show:  US FTC finalizes ban on companies buying and selling fake online reviews  Reuters, August 14, 2024 Fake AI-generated reviews are all over the internet, research shows Fast Company Insights from Feedtrail's Community Health Patient Experience Summit 2024  Navigating the Tipping Point: Strategies for Reputation Management in a Volatile Healthcare Environment Aaron Clifford on LinkedIn PressGaney.com Press Ganey Report: Consumer Experience in Healthcare Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP432 - Closing the Healthcare Engagement Gap

touch point podcast

Play Episode Listen Later Apr 23, 2025 50:54


Today's healthcare consumer is more empowered, more digital-savvy, and more skeptical than ever. Yet many health systems still engage them with outdated approaches and institutional thinking. In this episode, Chris Boyer and Reed Smith explore the growing disconnect between what consumers expect and what health systems deliver—and what it will take to close that gap. They explore: The rise of the modern healthcare shopper who expects transparency, convenience, and digital ease in every interaction Common breakdowns in engagement, from fragmented experiences to generic messaging and outdated tools The importance of personalized communication that reflects where someone is in their health journey, not just their name in an email How inconsistent messaging across digital, phone, and in-person touchpoints erodes trust and damages the brand They also discuss why closing the gap requires more than marketing. It demands operational improvements that match the message, and small wins that collectively rebuild consumer confidence. Later in the episode, Ryan Donohue of NRC Health joins to share insights from national research on patient behavior. He outlines the "Sinister Six" factors driving disengagement and explains how loyalty is shaped by experience, not advertising. Healthcare organizations that succeed in 2025 will be those that align expectations with delivery and prove they understand what today's consumers value most. Mentions from the Show:  Engaging the evolving US healthcare consumer and improving business performance – McKinsey & Company Consumer Healthcare Experience Trends to Watch in 2025 – Engagys What's Next in Healthcare Consumer Experience – Press Ganey Meeting demand for personalized health care requires a system that can change – Stamford Advocate (Op-ed by Stamford Health CEO) Ryan Donohue on LinkedIn NRC Health Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Tech Law Talks
AI explained: Introduction to Reed Smith's AI Glossary

Tech Law Talks

Play Episode Listen Later Apr 23, 2025 14:56 Transcription Available


Have you ever found yourself in a perplexing situation because of a lack of common understanding of key AI concepts? You're not alone. In this episode of "AI explained," we delve into Reed Smith's new Glossary of AI Terms with Reed Smith guests Richard Robbins, director of applied artificial intelligence, and Marcin Krieger, records and e-discovery lawyer. This glossary aims to demystify AI jargon, helping professionals build their intuition and ask informed questions. Whether you're a seasoned attorney or new to the field, this episode explains how a well-crafted glossary can serve as a quick reference to understand complex AI terms. Download our E-discovery app.

The Pomp Podcast
#1535 Anthony & Polina Pompliano | Why Bitcoin Bull Market Is Just Beginning!

The Pomp Podcast

Play Episode Listen Later Apr 22, 2025 32:08


Polina Pompliano, Author of ‘Hidden Genius' and Founder of The Profile, and Anthony Pompliano, Author of ‘How To Live An Extraordinary Life' and CEO of Professional Capital Management, discuss bitcoin, the economy, why gold continues to surge, why the bears are wrong, and why asset prices are going higher.=======================Today's episode is brought to you by Consensus. Consensus, crypto's longest-running and most influential event, is coming to Toronto this May 14-16, 2025. Curated by CoinDesk, Consensus will welcome 20,000 builders, investors, policymakers, and pioneers shaping the future of the digital economy. From understanding Bitcoin's potential amid regulatory shifts to exploring the latest innovations in digital assets and infrastructure, Consensus is your best bet to unlock market-moving intel, make meaningful connections and get business done. You can't afford to miss it. As a listener of The Pomp, get smarter and get 15% off registration with the code POMP. Register now at go.coindesk.com/pomp=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================The future is being built today and the future of currency isn't dollars, euros, pounds, or yen, it's crypto. And Gemini thinks that's a great thing. Because a future where money is decentralized, inclusive, and globally accessible, that's a future that we are anxious to be a part of. Go where dollars won't. With Gemini. =======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

touch point podcast
TP431 - AI, Are You Killing our Vibe?

touch point podcast

Play Episode Listen Later Apr 16, 2025 60:32


Forget product pitches and click-through rates - today's best marketing doesn't just inform, it evokes. In this episode, Chris Boyer and Reed Smith explore the rising influence of vibe marketing in healthcare and how AI is both accelerating and reshaping this emotionally-driven strategy. They dive into: What Is Vibe Marketing: How brands are shifting from storytelling to emotion-driven engagement, powered by AI-generated content and mood-matching media. Why It's Working Now: The collapse of institutional trust, the rise of TikTok-era behavior, and the tech that allows campaigns to adapt in real time to audience feelings. AI's Role in Vibe: From automated content distribution to hyper-personalized interactions, AI is becoming the engine behind emotionally intelligent marketing. What This Means for Healthcare:  In a field built on trust and empathy, vibe marketing may be healthcare's strongest brand strategy…if done right. Later in the episode, they're joined by Matt Cyr of Loop Agency, who shares how health system marketers can use AI as a creative partner, not a job-stealer. He discusses how his work with Roper St. Francis Healthcare is helping lean teams use AI to free up time for storytelling and strategy, while still getting it all done. In 2025, marketing isn't about messaging; it's about vibe. And AI might be the key to capturing it. Mentions from the Show:  What is Vibe Marketing? Beyond Storytelling in the TikTok Era Almost Timely News:

The Pomp Podcast
#1530 Anthony & Polina Pompliano | Why Bitcoin Will DOMINATE During Economic Chaos

The Pomp Podcast

Play Episode Listen Later Apr 15, 2025 36:03


Polina Pompliano, Author of ‘Hidden Genius' and Founder of The Profile, and Anthony Pompliano, Author of ‘How To Live An Extraordinary Life' and CEO of Professional Capital Management, discuss bitcoin, crypto, gold, tariffs, Anthony recaps his trip to the White House, and he explains why he thinks bitcoin will skyrocket past gold. =======================The future is being built today and the future of currency isn't dollars, euros, pounds, or yen, it's crypto. And Gemini thinks that's a great thing. Because a future where money is decentralized, inclusive, and globally accessible, that's a future that we are anxious to be a part of. Go where dollars won't. With Gemini. =======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1527 Zach Weinberg | TARIFF DEBATE: Are Tariffs Actually Good For The U.S.?

The Pomp Podcast

Play Episode Listen Later Apr 10, 2025 99:05


Zach Weinberg is the Founder of Curie.Bio, and we debate everything about tariffs. We discuss the current state of the US economy, why people don't feel wealthy, production vs consumption, purchasing power of the dollar, what America should manufacture, and what we should ultimately do with tariffs?=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Simple Mining makes Bitcoin mining simple and accessible for everyone. We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/=======================BitcoinOS is bringing Bitcoin into a new era. For the first time, Bitcoiners can access real DeFi across the entire crypto ecosystem, powered by revolutionary zero-knowledge technology. No more trusting sketchy bridges or giving up security. BitcoinOS reunites all of crypto around the chain where it all began. Follow BitcoinOS on twitter @BTC_OS and Be early to Bitcoin again.=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

touch point podcast
TP430 - The Power of Peers: Patient Mentoring in a Digital Age

touch point podcast

Play Episode Listen Later Apr 9, 2025 51:54


Long before hashtags and apps, patient mentoring thrived quietly in community rooms and support circles—offering emotional validation and practical guidance where clinical care left off. In this episode, Chris Boyer and Reed Smith trace the evolution of peer-to-peer support in healthcare, and how digital platforms have transformed it from local to limitless. They dive into: The History of Peer Mentoring – From 1970s cancer groups to HIV/AIDS buddy programs, peer support has long filled the gaps in clinical care through empathy, shared experience, and trust. The Digital Shift – How platforms like PatientsLikeMe, Reddit, Inspire, and even TikTok created scalable, searchable communities for patients—especially those navigating chronic or stigmatized conditions. Why Health Systems Lag Behind – Compliance fears, cultural resistance, and underinvestment have limited provider involvement, even as patients build robust peer networks on their own. Opportunities for Integration – Peer support could enhance onboarding, post-discharge care, chronic condition engagement, and even brand trust—if health systems partner, not compete. Later in the episode, they're joined by Paul Hoffman, founder of InTandem Health, who shares insights on launching digital peer mentoring platforms—from clinical impact and marketing value to the surprising role peer programs can play in fundraising and health system transformation. In 2025, the most powerful engagement may not be provider-to-patient—but patient-to-patient. Mentions from the Show:  “Peer support/peer provided services: Underlying processes, benefits, and critical ingredients.” Psychiatric Rehabilitation Journal. Effectiveness of Peer Support on Quality of Life and Anxiety in Breast Cancer Patients: A Systematic Review and Meta-Analysis Impact of the 2nd Story Peer Respite Program on Use of Inpatient and Emergency Services Peer-Supported Self-Management of Chronic Disease: A Toolkit “Social Uses of Personal Health Information Within PatientsLikeMe, an Online Patient Community: What Can Happen When Patients Have Access to One Another's Data” Online social networking by patients with diabetes: a qualitative evaluation of communication with Facebook. Paul Hoffman on LinkedIn InTandemHealth Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

touch point podcast
TP429 - Are We Wasting our Digital Media Spend?

touch point podcast

Play Episode Listen Later Apr 2, 2025 58:11


In 2024, U.S. healthcare and pharma ad spending will top $30 billion—but how much of it actually drives results? In this episode, Chris Boyer and Reed Smith dig into the hidden inefficiencies in health system media budgets and ask a bold question: Are we investing strategically, or just fueling the machine? They dive into: Why Media Waste Persists – From inherited budget models to disconnected teams and shallow KPIs, the current approach to digital spend is full of cracks. The Illusion of Strategy – Why having a media plan isn't the same as having a strategy—and how vague goals and channel-first thinking lead to missed ROI. The Hidden Costs of Poor Alignment – From creative mismatches to lack of CRM integration, unmeasured waste is hiding beyond the dashboard. Agency Transparency & Trust – What health systems need to know about principal media buying, opaque reporting, and misaligned incentives. They're joined by Jane Crosby of True North, who shares her performance marketing playbook: how strategic bid management, integrated media planning, AI tools, and smarter collaboration are turning wasteful spend into efficient, results-driven campaigns. In 2025, it's time to stop asking if media is being wasted—and start asking how to turn it into a high-yield investment. Mentions from the show:  Healthcare and pharma marketers go digital, but traditional media stays relevant Eliminate waste and complexity in your digital advertising budget - the Proxima Group Brands threw away $6 billion in wasted digital ad spend WG Content How AI search ranks healthcare content: A ChatGPT vs. Google experiment Diane Hammons on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

The Pomp Podcast
#1519 Anthony & John Pompliano | BlackRock's Insanely Bullish Bitcoin Take

The Pomp Podcast

Play Episode Listen Later Apr 1, 2025 31:10


John Pompliano and Anthony Pompliano discuss Larry Fink being a big bitcoin bull, tariffs, stock market, recessions, crypto assets, and is a recession coming?=======================Simple Mining makes Bitcoin mining simple and accessible for everyone. We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1514 Nik Bhatia | Buying Bitcoin Makes Your Life 99% Cheaper

The Pomp Podcast

Play Episode Listen Later Mar 26, 2025 46:56


Nik Bhatia is the Founder of the Bitcoin Layer, and the author of a brand new book called “Bitcoin Age.” In this conversation we talk about bitcoin, it's relationship between the dollar and other traditional assets, why self-custody is protected under the first amendment, what the US government should be doing with bitcoin, how they plan on helping the middle class, and what Nik thinks the future looks like. =======================Simple Mining makes Bitcoin mining simple and accessible for everyone. We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

touch point podcast
TP428 - Breaking the Healthcare Content Mold (Rethinking Risk, Embracing Prompt Power)

touch point podcast

Play Episode Listen Later Mar 26, 2025 63:42


Is AI-generated content in healthcare reckless—or revolutionary? In this episode, hosts Chris Boyer and Reed Smith challenge the fear around using AI in a regulated industry and explore how health systems can use generative AI safely, effectively, and strategically to create better content, faster. They dive into: AI + Content in a Regulated World – Why risk-averse culture and compliance concerns have slowed adoption—and why those fears might be outdated. The Reality of Today's AI Use – How non-PHI content (like patient education, provider bios, and public health materials) is already being generated by AI. AI as a Content Accelerator – From readability and ADA compliance to localization and SEO, AI is changing the content game in health systems. Prompt Engineering as a Strategic Skill – Why healthcare marketers need to think like prompt architects, not just copywriters, and how prompt styles like chain-of-thought, self-refine, and role-based prompting are becoming foundational. Later in the episode, they're joined by Diane Hammons of WG Content, who shares how custom LLMs and advanced prompting are driving content efficiency and brand consistency across the healthcare landscape. In 2025, the question isn't whether AI belongs in healthcare content—it's how well we're guiding it. Mentions from the show:  Medical content creation in the age of generative AI How to use AI safely for Content Creation in Hospital Marketing WG Content How AI search ranks healthcare content: A ChatGPT vs. Google experiment Diane Hammons on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Becker’s Healthcare Podcast
Reed Smith, MBA, Chief Consumer Officer at Ardent Health Services

Becker’s Healthcare Podcast

Play Episode Listen Later Mar 24, 2025 14:15


In this episode, Reed Smith, MBA, Chief Consumer Officer at Ardent Health Services, discusses how the organization is leveraging technology to enhance patient experience, improve access to care, and support clinicians. Reed shares insights on the future of healthcare technology, including the importance of interoperability and prioritizing consumer needs in an evolving landscape.

The Pomp Podcast
#1510 Jason Les | Big Money Is Coming To Bitcoin Mining

The Pomp Podcast

Play Episode Listen Later Mar 20, 2025 33:42


Jason Les is the CEO and Director of Riot Platforms, a bitcoin mining and digital infrastructure company. This conversation was recorded at Bitcoin Investor Week in New York. In this conversation we talk about the bitcoin mining landscape, regulatory changes, the truth around bitcoin mining, buying vs mining bitcoin, how to deal with bear markets, and more.=========================Bitwise is one of the largest and fastest-growing crypto asset managers. As of December 31, 2021, the company managed over $1.3 billion across an expanding suite of investment solutions, which include the world's largest crypto index fund and other innovative products spanning Bitcoin, Ethereum, DeFi, and crypto equities. Whether you're an individual, advisor, or institution, Bitwise provides intelligent access to crypto with your unique circumstances in mind. Visit www.bitwiseinvestments.com to learn more. Certain of the Bitwise investment products may be subject to the extreme risks associated with investing in crypto assets. Visit www.bitwiseinvestments.com/disclosures/ to learn more.=========================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=========================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1503 Eric Semler | Bitcoin Is Taking OVER Corporate America

The Pomp Podcast

Play Episode Listen Later Mar 12, 2025 24:39


Eric Semler is the Chairman of Semler Scientific, Founder of TCS Capital Management, and serves on the board of Fundstrat Global Advisors. This conversation was recorded at Bitcoin Investor Week in New York. In this conversation we talk about why Semler Scientific put bitcoin on the balance sheet, feedback from customers and shareholders, challenges, thinking through leverage percentage, potential market reaction if companies start to sell bitcoin, and more. =======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Bitwise is one of the largest and fastest-growing crypto asset managers. As of December 31, 2021, the company managed over $1.3 billion across an expanding suite of investment solutions, which include the world's largest crypto index fund and other innovative products spanning Bitcoin, Ethereum, DeFi, and crypto equities. Whether you're an individual, advisor, or institution, Bitwise provides intelligent access to crypto with your unique circumstances in mind. Visit www.bitwiseinvestments.com to learn more. Certain of the Bitwise investment products may be subject to the extreme risks associated with investing in crypto assets. Visit www.bitwiseinvestments.com/disclosures/ to learn more.=======================BitcoinOS is bringing Bitcoin into a new era. For the first time, Bitcoiners can access real DeFi across the entire crypto ecosystem, powered by revolutionary zero-knowledge technology. No more trusting sketchy bridges or giving up security. BitcoinOS reunites all of crypto around the chain where it all began. Follow BitcoinOS on twitter @BTC_OS and Be early to Bitcoin again.=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1499 Micheal Cagney | Insane New Way To Get More Bitcoin

The Pomp Podcast

Play Episode Listen Later Mar 7, 2025 24:57


Michael Cagney is the co-founder and CEO of Figure Technologies, a member of the founding team of Provenance Blockchain and the co-founder and former CEO of SoFi. This conversation was recorded at Bitcoin Investor Week in New York. In this conversation we talk about using bitcoin as collateral for a home, why bitcoin is pristine collateral, stablecoins, blockchain RWA thesis, institutional adoption, KPIs to measure success, and what the future looks like. =======================Simple Mining makes Bitcoin mining simple and accessible for everyone.We offer a premium white glove hosting service, helping you maximize the profitability of Bitcoin mining. For more information on Simple Mining or to get started mining Bitcoin, visit https://www.simplemining.io/=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Polkadot is a scalable, secure, and decentralized blockchain technology aimed at creating Web3. Created by Gavin Wood, co-founder of Ethereum, Polkadot empowers users to build decentralized applications with ease. Backed by industry leaders, making it a preferred choice for big names, Polkadot stands out as a leading choice for investors seeking a reliable, future-proof solution in the growing world of Web3 technology. Learn more at https://polkadot.com/.=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1498 Vivek Ramaswamy | Can Bitcoin Save America?

The Pomp Podcast

Play Episode Listen Later Mar 6, 2025 33:59


Vivek Ramaswamy is the Co-Founder of Strive Asset Management, entrepreneur, author, and running to be the governor of Ohio. This conversation was recorded at Bitcoin Investor Week in New York. In this conversation we talk about how bitcoin is a new era for the United States, how bitcoin and leadership can drive excellence, Vivek's plan for Ohio, DOGE, and how citizens can help. ====================BitcoinIRA: Buy, sell, and swap 75+ cryptocurrencies in your retirement account. Take 3 minutes to open your account & get connected to a team of IRA specialists that will guide you through every step of the process. Go to https://bitcoinira.com/pomp/ to earn up to $500 in rewards.=======================Xapo Bank, the world's first fully licensed Bitcoin-enabled bank, offers military-grade security with an unmatched blend of physical and digital security, as well as pioneering regulatory oversight, so your funds are always protected. Beyond secure storage, they enable you to grow and use your Bitcoin. Earn daily interest in Bitcoin, spend with zero FX fees using a global card, and make instant payments via the Lightning Network for unrivalled access and convenience. Visit https://www.xapobank.com/pomp to join.=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

Messiah Podcast
69 – Sojourners and Exiles | Reed Smith

Messiah Podcast

Play Episode Listen Later Mar 4, 2025 68:59


Followers of Yeshua are called to take up their cross—to become martyrs. This mandate inspired one filmmaker, Reed Smith, to explore the lives of those disciples who are risking everything to follow Yeshua. In the process, he found that the gospel message was inextricably tied to the exile and redemption of Israel. In this episode, filmmaker Reed Smith discusses the themes of his new film, Sojourners and Exiles, which explores the cost of discipleship for modern-day disciples of Yeshua. – Episode Takeaways – • The Call to Martyrdom and Discipleship – Followers of Yeshua are called to take up their cross, a theme that inspired filmmaker Reed Smith to explore modern discipleship and persecution. • The Gospel's Connection to Israel – Smith discovered that the message of the gospel is deeply tied to the exile and redemption of Israel, emphasizing that God's plan is Israel-centric. • "Sojourners and Exiles" Film – The documentary explores the cost of discipleship, focusing on real-life martyrs and their sacrifices for faith. • Western Christianity Lacks a Theology of Martyrdom – The podcast discusses how many Western Christians have not seriously considered martyrdom, while believers in other parts of the world face real persecution. • The Film's Unexpected Shift – While initially about martyrdom, the film evolves into a broader message about the Gospel of the Kingdom, the role of Israel, and the Jewish Messiah's return. • A Palestinian Jordanian's Journey – The film features a Palestinian Jordanian Christian who, despite cultural and religious opposition, embraces an Israel-centric gospel, demonstrating deep personal sacrifice. • Persecution for Supporting Israel – The discussion highlights how supporting Israel is becoming increasingly controversial, even within Christian circles, leading to potential persecution in the West. • The True Meaning of Matthew 25 – The film presents a compelling interpretation that Jesus' "least of these my brethren" in Matthew 25 refers to the Jewish people, challenging traditional Christian views. • Torah Club's Role in Spiritual Growth – Smith shares how joining a Torah Club has deepened his understanding of the Jewish context of Scripture, reinforcing the need to see Jesus within His Jewish identity. – Episode Resources – Sojourners and Exiles Trailer: https://www.youtube.com/watch?v=GqSp8VmjHV0 Sojourners and Exiles Film: https://49tenfilms.vhx.tv/ I See Nations Trailer: https://www.youtube.com/watch?v=tvgNZir8ns8 I See Nations Film: https://youtu.be/mDun8p4u9LM?si Messiah Podcast is a production of First Fruits of Zion (https://ffoz.org) in conjunction with Messiah Magazine. This publication is designed to provide rich substance, meaningful Jewish contexts, cultural understanding of the teaching of Jesus, and the background of modern faith from a Messianic Jewish perspective. Messiah Podcast theme music provided with permission by Joshua Aaron Music (http://JoshuaAaron.tv). “Cover the Sea” Copyright WorshipinIsrael.com songs 2020. All rights reserved.

The Pomp Podcast
#1493 Edan Yago | Bitcoin Is Ready To Explode Globally

The Pomp Podcast

Play Episode Listen Later Feb 26, 2025 40:01


Edan Yago is the CEO at BTCS OS & Core Contributor to BitcoinOS. In this conversation we talk about bitcoin, what is going right, areas of improvement for bitcoin, and how bitcoin can continue to scale to many different use cases. =======================Franzy makes franchise ownership accessible for dreamers, go-getters, and investors alike. With the AI-powered Franzy Fit Score, match with the best brands for your financials, experience, and goals. Explore franchise options, get pre-qualified, and access expert coaching to guide your journey. Ready to own a business? Visit https://franzy.com/pomp today!=======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Ledger has been trusted for 10 years to secure 20% of the world's digital assets. Their latest devices, Ledger Stax and Ledger Flex, feature secure touchscreens for safer, easier crypto management. Go to ledgerpomp.com to take control of your digital future=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

The Pomp Podcast
#1491 John Linden | How Crypto & Gaming Are Shaping The Future

The Pomp Podcast

Play Episode Listen Later Feb 24, 2025 42:26


John Linden is the CEO of Mythical Games. In this conversation we talk about what's going on in the gaming world, why gaming is always at the tip of the innovation sphere, how this has infiltrated into the crypto world, and what it means for the future. =======================Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, Reed Smith delivers smarter, more creative legal services that drive better outcomes for their clients. Their deep industry knowledge, long-standing relationships and collaborative structure make them the go-to partner for complex disputes, transactions, and regulatory matters. Learn more at www.reedsmith.com=======================Polkadot is a scalable, secure, and decentralized blockchain technology aimed at creating Web3. Created by Gavin Wood, co-founder of Ethereum, Polkadot empowers users to build decentralized applications with ease. Backed by industry leaders, making it a preferred choice for big names, Polkadot stands out as a leading choice for investors seeking a reliable, future-proof solution in the growing world of Web3 technology. Learn more at https://polkadot.com/.=======================Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/=======================View 10k+ open startup jobs:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in my Crypto Academy: https://www.thecryptoacademy.io/