This is a business podcast that is dedicated to helping entrepreneurs and small business level up with the right tools and resources they need to boost their branding and marketing to scale their business.
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S4 EP 158] You're your number one priority.In the path to having a successful business, many entrepreneurs lose themselves misremembering their company's main engine: them.Being a businessman or woman is a life full of many responsibilities which become a weight on our shoulders that can often be difficult to carry.In this episode, we want to help you remember what is most important: you.When anxiety and stress take over your life, it affects everything around you, but don't worry! Today's guest has the solution to change your life 180 degrees.Today's guest is Pragito Dove, a meditation trainer and law of attraction coach, and she is here to talk about the power of meditation. Are you ready to discover it? Let's begin! ABOUT PRAGITO DOVE Pragito Dove M.A., is a global authority on Expressive Meditation and founder of the #1 Expressive Meditation Training School in N. America. An internationally recognized Author, Hypnotherapist, Coach and Speaker with over 20 years experience, Pragito helps entrepreneurs, leaders, and CEO's align their mindset to allow more peace, time and financial freedom. She shows you how to change your money blueprint, recondition your mind for automatic abundance, and use Spiritual Laws to create real world success. Pragito has shared the stage with such luminaries as John Gray(author of Mars-Venus #1 bestsellers) Panache Desai and MITEN. Her new book is the SECOND EDITION of "Lunchtime Enlightenment: Expressive Meditations for Manifesting Peace, Prosperity and Passion" and is published in August 2020.•Get Pragito's book: https://www.amazon.com/gp/product/B08FNZ1Z5Q/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1 CONNECT WITH PRAGITO•Website: https://discovermeditation.com/•Facebook: https://www.facebook.com/pragitodove/ WHAT YOU WILL HEAR•[1:00] Introducing today's guest.Pragito Dove, meditation trainer and the law of attraction coach.•[1:50] The importance of meditation for entrepreneurs.When we are businessmen or women, anxiety and stress are present every day producing body tension and health issues. Daily meditation relieves body tension and allows us to start our days in the best way.•[7:41] Always remember to breathe.If we don't breathe, we are dead. Breathing is one of the most effective techniques in meditation—it helps us to be present at the moment and to relax our bodies. The best way to make the law of attraction work is to stay relaxed. Remember to breathe!•[11:49] Pragito backstory.Growing up with a difficult mother developed in Pragito childhood traumas. After becoming a mother, Pragito decided to work on herself and traveled to India to learn about the benefits of meditation, which changed her and her son's life forever."I didn't want to bring another unhappy human into the world." - Pragito Dove.•[18:01] The law of attraction and abundance.We attract what we desire, but unfortunately, some people believe they are not worthy of anything. It is common to find people with confidence problems but let me tell you something: everybody is worthy!•[21:31] Why do people get stuck.People get stuck because of judgments, mainly self-judgment. It cuts energy flow and blocks abundance. Acceptance and love will release that barrier that is blocking your progress.•[24:36] Lunchtime Enlightenment.Lunchtime Enlightenment is one of Pragito's books. In this book, you will find everything you need to know about the eight stages of meditation and its 115 meditation techniques. Discover which one works best for you. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOSTChase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US•Website: www.winningbrandpodcast.com•Instagram: @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S4 EP 156] Learn how to do marketing effectively with the resources and tools we have for you in today's episode.As entrepreneurs, we are always looking for new ways to grow our business, and when we discover the wonders of marketing, we try to implement it as soon as possible, but are you doing your marketing right?It is common to find businesses that, no matter how hard they try, their marketing strategy continues to fail and remain stagnant without achieving any growth.Learn about the marketing errors that keep your company stagnant and start growing your audience in the blink of an eye with the incredible pieces of advice today's guest, Tim Fitzpatrick, has for you. ABOUT TIM FITZPATRICKTim is an entrepreneur/business owner with expertise in marketing, business development, sales management, and strategic planning. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for 9 years. His company grew an average of 60% a year before being acquired in 2005. CONNECT WITH TIM•Website: https://www.rialtomarketing.com/•Rialto Marketing free resources for my winners: rialtomarketing.com/the-winning-brand WHAT YOU WILL HEAR•[2:16] Getting to know Tim FitzpatrickWith his company, Rialto Marketing, Tim helps service businesses simplify marketing so they can grow with less stress.•[4:02] The fundamentals never change.You need to have the fundamentals in place if you're going to have long-term success. In this segment, Tim will explain the three fundamentals necessary to achieve efficient marketing.•[6:42] Learn to recognize your target.Every business needs a target—we can't try to attract everyone. The best way to attract your ideal target is to investigate who they are, where they are, and what they need.•[12:53] The key pieces for a marketing funnel.The most important thing is the traffic. You need to have traffic to drive people to your offer through advertising, social media posts, or emails; there are many ways to do it.•[21:50] Using podcasts as marketing tools.It is no secret to anyone that podcasts are one of the best marketing tools of the moment to get our message out to our ideal audience, but if you are not consistent and do not show up to your audience, the message will be lost. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOSTChase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success.CONNECT WITH US•Website: www.winningbrandpodcast.com•Instagram: @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S4 EP 154] Make the universe work for you using the power of manifestation.We all have a life or a dream goal, and we cannot wait for the day to achieve it, but sometimes, we can find ourselves in a situation that no matter how hard we work to achieve it, things merely do not happen. Today's guest Mary Petto will teach us how to use the law of attraction to our advantage and achieve everything we set out to do using the manifestation power. Not only that, we will talk about how energy, negative emotions, and fear prevent this universal law work in our lives.Close your eyes, visualize and start manifesting the life you want. ABOUT MARY PETTOMary Petto helps women, men, and children create positive change in their lives, manifest their desires, and experience unlimited joy by harnessing the incredible power we each have within us to do so with the Law of Attraction and creative visualization. She's helped people find romance super fast, helped people struggling with work issues overcome barriers instantly, and she's helped tweens and teens quickly fix challenging situations in school. It is Mary's mission to ensure that people see the benefits of visualization and intention to create the joy in their lives that we are all meant to have. CONNECT WITH MARY PETTO•Website: www.portablevisions.com•Facebook: https://www.facebook.com/PortableVisions WHAT YOU WILL HEAR •[0:55] Meeting Mary Petto.Law of attraction coach. Mary teaches people how to use their magnetic vibrational energy to access the environment around them and create opportunities.•[1:55] The power of manifestation.Mary has been in this space for more than ten years—when talking about manifestation was taboo in society. In this segment, we will hear how Mary discovered the power of manifestation and how we can apply it in our lives.•[11:55] Living in the vortex.Living in the vortex is the ability to believe that all the things you manifest will happen. The vortex is a space with which you can relate and connect energetically and co-create the things you manifested.•[19:10] Applying the law of attraction in your family.Your family is not necessarily your children, mother, father, husband, or wife; it can also be your tribe or the people close to you. Join them and make the attraction law stronger. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOSTChase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US•Website: www.winningbrandpodcast.com•Instagram: @TheWinningBrandPodcastRESOURCESMary's book: The Family Guide to the Law of Attraction.
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 150] The new technologies and uses of social networks have become the best tools for entrepreneurs of all ages to grow large and small businesses.Today's guest is Luke Hydes, a 20-year-old entrepreneur; an expert in online marketing. With two businesses under his command, Luke is dedicated to helping exponentiate small and medium companies through online marketing.You cannot miss this episode and learn how to achieve successful online marketing and not die trying. ABOUT LUKE HYDELuke Hyde is an online entrepreneur with a passion for helping small businesses. His program, The Small Business Digital Roadmap is designed to teach small businesses how to exponentially grow their business without a lot of money, time, or experience. • CONNECT WITH LUKE• Website https://lukehyde.com/• Instagram: @lukehydedigital• Facebook: https://m.facebook.com/Luke-Hyde-Digital-103438635087942/• LinkedIn: https://www.linkedin.com/in/lukehydedigital/ WHAT YOU WILL HEAR • [1:00] Meet Luke Hydes.A 20-year-old online marketing expert. Luke helps small and medium-sized companies grow exponentially. • [2:24] Turning followers into a business.Luke's interest in entrepreneurship began at the age of 17 when he began to listen to podcasts about entrepreneurship by turning his Instagram into a means to share his knowledge growing it and turning it into a business. • [5:56] How to do online marketing with a small budget.Online advertising is a great way to grow your business; you can start with a 5 dollars budget. • [8:06] The components of a good ad.Know the three components of a good ad. • [9:23] How often an ad should run.It depends on the frequency. Learning to control the frequency of the ad is more important than you think. • [11:48] Total Online Marketing Assistant Software.Get to know the software where you have online marketing just one click away. • [15:19] Other ways of online marketing.Google has many tools to offer us. Know the value of reviews. • [16:56] Digital marketing during Covid.With the 2020 global pandemic, many companies left flyers behind and looked for more modern ways to connect their audience where digital marketing is the star to shine. • [18:22] The old generations and the new marketing.There are many ways to do marketing. During the last few years, we have gone from newspapers to social networks. • [20:12] On which platform to find your ideal audience.It depends on the type of market you have and the type of audience you want to reach. Learn which one is the best for you. • [22:42] What's next for Luke.Luke wants to continue growing his businesses and looking for new and innovative ways to continue helping businesses grow. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOSTChase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US• Website: www.winningbrandpodcast.com• Instagram: @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 148]Stop searching! Everything you need to know about digital marketing is all here, for free.The internet has become a staple tool in the modern world, and best of all, it is at our fingertips. Today, it is very common for us to look for products or services that we want on the internet, either to look for the best prices, to look for information about a certain product or service, or even to discover more about a problem we have; that's Digital Marketing.Today's guest is Aaron Welch, a digital marketing expert CEO of Lift Digital Marketing, and he is here to enlighten us about digital marketing.Do not miss the incredible tips and tricks Aaron will share with us in today's episode. Start to exponentiate your business. Press play now! ABOUT AARON WELCHAaron Welch is a father, husband, former Marine, entrepreneur, and marketer with over 20 years of experience in digital marketing. CONNECT WITH AARON WELCH•Website: https://aaronmwelch.com/•Twitter: https://twitter.com/aaronmwelch•Facebook: https://www.facebook.com/aaronmwelch1977•LinkedIn: https://www.linkedin.com/in/aaronwelch/detail/contact-info/•Lift Digital Marketing Website: https://lift-digital.net/ WHAT YOU WILL HEAR •[0:47] Meet today's guest: Aaron Welch.With more than 20 years of experience, Aaron is the CEO of Lift Digital Marketing, a company dedicated to offering digital marketing services. •[3:30] From the Marine Corps to the digital world.Aaron's beginning in the internet world began at the age of 7 when his parents gave him his first computer. After finishing his service in the Marine Corps in 1999, he dedicated himself to the world of internet sales, creating the path to be the successful businessman he is today.•[6:33] Aaron's advice for people interested in joining the digital marketing world."It is not easy, is going to be difficult. We have to be smarter than the big companies with big marketing." —Aaron Welch.•[10:02] How to organize your website.You have to hit the point earlier. Make your website a place of easy access to your services, keep it fine and clear.•[13:23] Why do people need a content marketing strategy.Having a content marketing strategy is the perfect way to attract more customers to your business. "Every page of content is a fishing line in the lake, and the more fishing lines you got in the lake the more likely you are to catch a fish." —Aaron Welch.•[17:46] What is Aaron's digital marketing strategy?Aaron definitely practices what he preaches. He says that pay search and ads are the only way to compete with big companies.•[19:44] Create your digital marketing strategy with a low budget.You will be surprised how incredibly economical it can be to do digital marketing. Social networks are your best friend.•[22:10] Content marketing ideas.I know that many times we feel stuck; the solution is in your customer's questions. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US •Website: www.winningbrandpodcast.com•Instagram: @TheWinningBrandLLC
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 146]We have already talked to you about systems and processes, but did you know that having a good market strategy is just as crucial for your business as drinking water is for your health? If you did not know, after listening to today's episode, you will undoubtedly run to improve yours.Today, our guest is an entrepreneur with all the letters, a man who understood that strategies are crucial to improve your business. Steven Glaze is our today's guest. He is the VP of Smart Exteriors LLC, a storm damage restoration business with 5 years in the market.In today's episode, Steven will tell us how he went from working at his father's roofing company to start and create his own company. Steven says that the key to his success has been the market strategy that he has had to adapt to our new reality after Covid. He also tells us that his book “The Home Owner's Buying Guide to Exterior Siding in Kansas City” has been the vehicle that led him to be considered an expert in his area, and that has served to build trust with his clients.This episode is fascinating. You can't miss it!ABOUT STEVEN GLAZEMost of his (Steven Glaze) experience is in storm damage restoration. He has 20 yrs experience in working with homeowners, insurance companies, and contractors to restore damaged homes to their former glory.CONNECT WITH STEVEN GLAZE•LinkedIn: https://www.linkedin.com/in/stevenglaze/•Twitter: @Stevenglaze•Smart Exteriors LLC: https://www.smartextpros.com/WHAT YOU WILL HEAR[0:40] Meet today's guest: Steven Glaze.He started in the industry at an early age working for his father's roofing company. He eventually decided he wanted to work for himself, so he became a licensed general contractor and started his own storm damage restoration business. Steven helps homeowners navigate the claim process and managing contractors to get the repairs done quickly, correctly, and within budget.[3:16] How did Covid affect your business?After hundreds of businesses closed during the start of the Kansas City Covid pandemic, Steven, as an entrepreneur, had to reinvent himself and take risks. Steven tells us that behind his change, his market strategy was the improving piece.[9:06] Changing the market strategy.Steven will tell us about the different market strategies he has had to adapt to his business due to the new reality. The importance of SEO, Ads, and Digital Marketing are some of the topics we will discuss.[11:52] Take care of your home.Sometimes it is better to fix your house than to buy another. Steven will tell us why taking care of your home should be essential in your life.[13:42] How has Steven's book helped your business?A book is one of the best tools to establish our place in entrepreneurship, but for Steven, it has been more than that; it became the push of his business leading him to position himself as an expert in the area.[16:58] What's next for Steven.At the moment, Steven's plans are to take care of his business. With a young business of 5 years, his goal so far is to reinforce his system.[21:41] Steven's advice for future entrepreneurs.In addition to systems and processes, Steven tells us that time management is crucial, and Google Calendar should become your best friend.CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 144] Clarify your message in order to grow your business.Delivering the right message to our audience of who we are, whether we manage a personal or business brand, will make us find our ideal clients and let them know our specialty concerning our services and products.As entrepreneurs, we want to cover different branches of different markets to see which is our winning venture, but as our guest today, Dolores Hirschmann says: "Your winning venture is the one you put the most effort into."Dolores Hirschmann is a Speaker Coach, Strategist, and Clarity Model creator of analysis and execution. She is also the founder of Masters in Clarity, where she helps Speakers, Entrepreneurs, Authors, and Executives to clarify their message to communicate and engage their audience to do their businesses grow.You don't know how to give the right message to your clients? Don't miss this episode, and start working on it with today's incredible tips.ABOUT DOLORES HIRSCHMANN She works with Speakers, Entrepreneurs, Authors, and Executives to CLARIFY their message. Her clients gain the CLARITY they need to communicate and engage their audience, teams and stakeholders. Her clients shift from talking about what they do to talking about what they stand for. They lead the conversation. They become THOUGHT LEADERS. Thought Leadership allows her clients to realize the financial and impact goals they envision.CONNECT WITH DOLORES HIRSCHMANN Website| http://www.mastersinclarity.com/Instagram| @mastersinclarityLinkedIn| https://www.linkedin.com/in/dhirschmann/ WHAT YOU WILL HEAR[0:45] Meet Dolores HirschmannBorn in Argentina. Dolores is a South American Internet Marketing graduate, mother of 4 who currently lives in the United States. A firm believer that the message we deliver is essential to unlocking your scalable business model in order to make it grow.[1:53] The beginning of Dolores as an entrepreneur.Dolores says it ended the way it started. With the dream of being an actress, Dolores went to business school, where after graduating, her father promised to talk about her career as an actress, a dream that she put aside knowing her true passion for the world of business. In 1996, her thesis about internet marketing predicted that the internet would be a tool to have a more engaged community to meet our clients. Now she is the founder of Masters in Clarity.[8:17] The mindset of lack.Having a mindset of lack implies wanting to cover all the branches of the different markets without having a clear idea of the main business we want to build. Dolores tells us: The winning business is the one that you will put the most energy on.[9:37] Clarifying your message.Dolores's work involves listening to your ideas and putting them in order. Your mess is Dolores's party - that's why many people call her the "thoughts-organizer." - The main reason that prevents your business from growing is not having a clear message. If you don't know how to start clarifying your message, a good start is to think about what you would like to do for free throughout the day.[16:26] Put everything under an umbrella.If you have a million business ideas, start putting together the ones that work together and discard the ones that don't relate to each other.[23:44] What's next for Dolores.Dolores is an entrepreneur at heart. Now she focuses on digital implementation, where communication with her clients is her primary motivation. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 142] Excuses in entrepreneurship are not allowed. They keep you stuck and create a barrier between you and success, and what you once started will crumble. Say no to excuses and yes to success!I have a special guest for today's episode, a woman with an improvement story where the word "excuse" wasn't in her vocabulary; this woman is Rodrika Bailey Scott.Rodrika is a woman who had a child at 16 years old, something that for many may be the end of their future but for Rodrika was the driving force to achieve their dreams and goals.We will talk about overcoming, the importance of having a niche, and why you should have training before startup your entrepreneurship. Also, you will hear Rodrika's story and the mentality that has led her to achieve everything she has set out to do. ABOUT RODRIKA BAILEY SCOTTAn experienced business owner originally from Augusta, Ga. Rodrika relocated to Savannah in 2010 to attend Armstrong Atlantic State University. While attending, she found her passion for serving women and minorities in her role as President of Feminists United. She graduated Armstrong in 2014 with a Bachelor of Arts in Gender and Women's' Studies along side a minor in African American Studies.Rodrika is the founder and owner of Bailey's Belles LTD, a vacation rental cleaning service that serves the Downtown Historic District. CONNECT WITH RODRIKA Personal Instragram | @rodrikabaileyscottBailey's Belles LTD Instagram | @baileysbelleltd WHAT YOU WILL HEAR•[1:00] Meet Rodrika Bailey Scott.Rodrika is the founder and owner of Bailey's Belles LTD, a vacation rental cleaning service that serves the Downtown Historic District. She partners with homeowners to stage their homes for multiple streams of income.•[1:56] How did she get into the cleaning services.After graduating from university, opportunities were presented to Rodrika (a cleaning lover since young). One of them was working for a vacation rental cleaning service. Now she owns a company where she offers the same service.•[4:12] A niche from the beginning.Learned from her mother, Rodrika concentrated on what she did best and loved, refusing to do other types of cleaning services. Without knowing, she created a niche, which has helped her to grow her business.•[6:51] If you are looking for expansion, start with yourself.Sometimes it can take a long time to grow our business, but we cannot speed up the process; we just can refine the ways we reach the public. One of the ways that Rodrika found was to expand her personal brand to reach more people and make her business known.•[8:48] Before starting your business, get a coach.Being an entrepreneur is something that has become very popular in recent years. Everyone is looking for a way to undertake, but many fail because they do not have the proper training. Make sure to get advice before starting the entrepreneurship journey!•[17:34] Rodrika's story.Rodrika became pregnant at 16 years old, but this did not stop her from working for what she wanted. She finished school and university and is now a business owner with a bright future ahead of her.•[24:36] What's next for Rodrika?Keep working on your business and help women and people in your community. She has recently appeared in magazines and podcasts where she and her business are known. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.comInstagram | @TheWinningBrandPodcast
Brief summary of episodeWelcome to this episode of the wining brand podcast with your host Chase Hunter and today we will be an interview with Merrily Orsini who is the Ceo of core cube and is considered a thought leader in the health care industry. In our conversation today, we will be covering topics ranging from health care at home and also marketing, it promises to be an insightful and impactful conversation. Stay tuned!!!Key podcast moments Merrily introduce herself and what she doesHow she got from where she was to where she is nowMerrily talks about how to navigate and manage taking care of family and running a businessThe big switch and push to digital marketingMerrily talks about the importance of building a community and how to do thatMerrily talks about her next projects and what the future looks like for herQuestions timestamps1:07- Can you tell us about what it is that you do who you are and what it is that you do?2:29- So what's your back story? How did you get into this space?6:25- Walk us through this journey of how do we care for our parents that are in that space that need care, and we are trying to take care of our families and run a business?12:52- What has been your gauge in your experience with what you've been seeing with the trends in marketing over the last 12 months or so?17:38- There are so many changes and we're now trying to learn things like what is the newest thing? Or what's coming up? What are the trends that are new? So what have been your experiences with that lately?23:50- Is there anything that you are working on right now or you have in the works?Relevant linksYou can contact Merrily via the followingsFace book: Merrily OrsiniLinkedIn- Merrily OrsiniPersonal website: merrily.orsini.comBusiness website: corecubed.com
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 138] Become the leader of a functional and successful business. Good leadership within a company will achieve the objectives that are sought and, consequently, your brand or business's success. Therefore, in today's episode with Shaan Rais, we will talk about brand and leadership.Shaan Rais is the creator of Branded Like A Leader. In this course, he teaches entrepreneurs and business owners how to position themselves in the market to flip the sales dynamic and attract prospects.We will learn about the history that led him to create Branded Like A Leader at the most challenging moment of his career due to Covid-19, where he had to take his leadership to the next level.Press play and start branding like a leader! ABOUT SHAAN RAISShaan Rais is a Speaker with a Master's Degree in Evidence-Based Coaching. His passion and purpose is to take the world by storm with his time-tested leadership principles, evidence-based content, and high – voltage presentations. His challenging keynotes continue to motivate leaders to take ownership of their own development and revolutionize their persona in the organization and outside in their personal lives. Through a significant social media presence, high-powered partnerships, and a recent book release, Shaan Rais has begun to Change the Face of Leadership! CONNECT WITH SHAAN Website | https://www.shaanrais.com/Branded Like A Leader | https://www.shaanrais.com/branded-like-a-leader WHAT YOU WILL HEAR •[0:57] Meet Shaan Rais.Leadership Development Expert and Industrial and Organizational Psychologist, Shaan Rais is a Speaker with a Master's Degree in Evidence-Based Coaching.•[2:43] The lowest point of Shaan's career, a decision between family or fast street life.People who have strong stories have strong businesses. After spending a life where the streets were his teacher, Shaan had to remember who he was, his values , and decide: his family or the fast street life?•[6:31] What inspired Shaan to create Branded Like A Leader.Like all entrepreneurs, the covid gave us new challenges to face, and Shaan was no exception. Due to the Covid prohibitions, Shaan had to stop his talks and find a solution to continue working, a solution founded on his phone.•[10:56] Changing the face of leadership.With most of his clients being African-American people, Shaan realized that there was a gap in the world of leadership; there were not many people like him and me; African-Americans leaders. In this segment, Shaan will talk to us about how we can change the face of leadership for Black men and women and create excellent leadership.•[18:24] Talking with Shaan about systems and processes.Have you heard about the time collapse systems? It is an incredible system implemented by Shaan where he had the idea of turning five years of processes into 1-year. Learn how.•[22:31] Using midset to create extraordinary businesses.You have no option: Your mentality has to be of success! As Shaan said in this segment: "We develop a mindset in the darkness, and your perception can be your passport or your prison."•[27:23] Monkey mind vs. Money mind.We usually have a poor mindset when we talk about what will make us rich; money. We often devalue our jobs but, don't be afraid to dare yourself to add one more zero to that price! WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 136] Recover your investment through your website using data collection.Having an interactive website is a useful tool to get to know your audience and find the best way to reach them. Doing polls, contests, and using a chatbot will help you collect enough information to improve your service and make your income increase.Today's guest is Saksham Sharda. In today's episode, he will join us to talk about enhancing our website using widgets that will make our business grow. ABOUT SAKSHAM SHARDAHe specializes in marketing and web development. Particularly in data collection, analysis, filtering, and transfer by means of widgets, applets, and dynamic content. Interactive, cultural, and trending widgets designed by him have been featured on ProductHunt, TrendHunter, Flipboard, New York Marketing Association, TechCrunch, GitHub, HackerNews, Feedly, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, YCombinator, and at The European Affiliate Summit.He has also contributed to The Huffington Post, Borrowers and Lenders, and Shakespeare Bulletin. CONNECT WITH SAKSHAMLinkedIn | https://www.linkedin.com/in/saksham-sharda-outgrowco WHAT YOU WILL HEAR [1:03] Meet Saksham Sarda.Specialized in data collection, Saksham is the creative director and CIO of Outgrow.com, a tool for creating interactive content on websites. [3:18] Implementing widgets into the business.Saksham has seen companies grow and recover their investments with the use of widgets. In this segment, he will explain how to use these widgets in two ways: for business and customers. [6:57] Saksham background.Saksham is now the fantastic creator of interactive content for websites with a background in marketing and social trend management. [8:11] The first piece to add into your website.Saksham said that the more options and questions you add to your website, your customers can interact better this can help you improve your outcome and help you know what to invest in. [10:15] The proper use for widgets.Widgets are an incredible tool for our website, but you have to use them wisely. Adding five questions into a poll for our audience to answer is enough to know more about your public. [14:44] The upcoming trends.There are eight types of trends that we can use. Saksham has seen the contest trend grow exponentially and will continue for a long time. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 134] Are you the face of your business and need to make it prosper? Well, you need to know about Personal Branding.Personal Branding has the same objectives as Business Branding. It exponentiates your business through the connection with your public, giving the correct message so you can reach your ideal clients.Because we know that working with clients with whom we do not fit in can be a bit overwhelming. In today's episode, with Kiirsten May, we will show you how you can reach your potential customers using Personal Branding and stop saying yes to those customers you do not see yourself singing karaoke with.Play press and start your Personal Brand now! ABOUT Kiirsten is an award-winning copywriter and co-author of The Proximity Paradox, written with collaborator and co-owner of UpHouse, Alex Varricchio.Kiirsten has a passion for brand, storytelling and nurturing the creativity in others. Starting UpHouse has given Kiirsten the opportunity to lean into this passion and form more collaborative relationships with clients than is typically possible in a traditional agency. CONNECT WITH UpHouse Website | https://www.uphouseinc.com/UpHouse Instagram | @uphouseincBUY THE BOOKAmazon | https://www.amazon.com/Proximity-Paradox-Distance-Something-Innovative/dp/1770415327 WHAT YOU WILL HEAR [0:45] Meet Kiirsten May.Branding passionated, Kiirsten is the co-owner of the marketing strategy agency UpHouse, working in this industry for ten years.[1:58] What entails Personal Branding.Personal branding is about connecting with your audience to achieve your business goal through a plan that will help you give a consistent message and maintain a loyal audience.[6:08] Start your Personal Brand in three steps.When we want to start something, we always look for an expert. Today's expert, Kiirsten May, will give you three necessary steps to create your personal brand (one of them includes storytelling, impressive!)[15:55] Branding in the different industries.Kiirsten has worked with Branding in all kinds of industries, and each of them has something she loves. Find out why Kiirsten adores large corporations and why she thinks they are the most difficult to work with.[18:21] Why you should hire a staff.We all know that an entrepreneur's responsibilities, in the beginning, span their entire time, which can be overwhelming. Kiirsten and her partner started from having one employee to have eleven. Now, they both know the benefits of having freedom and tranquility to focus in their next big step.[12:07] Pieces of advice from Kiirsten.Entrepreneurs always want to experience new things for our entrepreneurship and go one step further. We say: go for it! But having a person who gives you a different perspective on your projects is ideal for getting your next move right. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 132] We have already talked about the importance of having a website to exponentiate your business. In today's episode, I want to take you to the next step to take your business to the next level. We will talk about: Content strategy.Delivering a clear message to our clients is the most important part of any enterprise; it plays a fundamental role in our content strategy.The content strategy will allow us to give a clear and consistent message to the audience.Press play and listen to this incredible episode where you will learn the necessary tools to create a successful content strategy. We will teach you how to avoid overwhelming your audience with content, how to reach more public, and the tools you need to know to exponentiate your business.ABOUT RAY VAN HILSTConsultant. Tactician. Marketing Technologist. Content Marketer. And more. He is a “get things done” guy that applies strategic understanding and knows just the right tools to bring to the table.Other experience has included working with diverse for profit companies such as The Home Depot, RIDGID and Ryobi power tools and live entertainment including Ringling Bros and Barnum & Bailey Circus and Disney On Ice.Specialties: Strategic marketing, PR and brand management. Online marketing including web development, content marketing and social media strategies. Marketing research. Collateral development and creative direction – art direction/graphic design, copy writing, video production. Public relations – press releases, pitching, and event marketing. Business and financial analysis. Strong communication skills – written, oral and presentations. CONNECT WITH •Personal Website | vanhilst.net•Yoko Website | yokoco.com•Twitter | @RvanHilst•LinkedIn | https://www.linkedin.com/in/vanhilst/ WHAT YOU WILL HEAR •[1:03] Getting to know Ray Van Hilst.Expert in digital marketing. Ray helps organizations to leveraging their web presence to have a better impact in the world.•[2:16] What is a content strategy.When we talk about a content strategy, we mean the message we align with the content and how we share it. It is important to know that people don't care about your personal information yet; they care about their problems and how your content can help them.•[7:48] The missing step in the content strategy.The research. Many entrepreneurs decide to do their research with people close to them and even family members. Having a third party tell you what is happening is ideal! It will challenge your thinking about what is happening.•[9:14] Time to create content!It is important to know what type of content you are creating and how to create it. In this segment, learn about the two strategies you can use to create content.•[14:09] Too much content.Yes, there can be too much content. Limiting content is key, especially writing. Let's get creative to get our message across!•[23:34] Delivering quality content is key!It is not necessary to upload millions of publications a day, is the quality of the content you deliver. Delivering quality content will remain the message consistent, professional and will even make your website or social networks rise in SEO•[31:52] In the hot seat.In this segment, I decided to get in the hot seat. Ray gave me excellent advice for my group called Be Prepared. Also, I learned about the importance of keeping a theme in our content strategy. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US •Website | www.winningbrandpodcast.com•Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 130] We have already talked about the importance of branding to make our business known. In this episode, with Suzanne Chadwick, we will talk to you about a different branding that will change the game rules to exponentiate your business even more.When we talk about Bold Branding, we talk about the experience. The experience we provide to our clients when offering them our services and products, the one that will make them return.Discover how to grow your business, communicate with your clients, and start the new strategic plan that will lead you to have a successful business through successful branding. ABOUT SUZANNE CHADWICK As a bold branding, business, and speaker coach, she works with entrepreneurs and leaders to help you define their core message, build a brand that stands out and that attracts and engages the right people.As the founder of The Connection Exchange, author of Play Big, Brand Bold, and host of the popular Brand Builder's Lab podcast, she works with savvy businesses owners to find the wow factor in what they do. Not only supporting them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. CONNECT WITH SUZANNE Website | www.suzchadwick.comInstagram | @SuzChadwickFacebook | www.facebook.com/SuzchadwickTwitter | https://twitter.com/SuzChadwickGET THE BOOKhttps://www.suzchadwick.com/play-big-brand-bold/ WHAT YOU WILL HEAR •[1:58] Getting to know Suzanne Chadwick.From London to Australia. Suzanne was always interested in corporate life and being the CEO of a large company. In 2008 she became interested in consulting, leading her to be a successful talker and consulting branding.•[8:14] Defining branding.Branding is all about your business identity and what the customers want and need. Like Suzanne said: "Is the invitation to the emotional connection to your audience." - Suzanne Chadwick.•[10:20] Build your Bold Brand through trust.Trust is the most important thing to get your brand out. Don't hold you back, and start giving your message.•[14:12] Speak out loud to the audienceSay things out loud and talk to people about the message you want to convey through your brand, see how it resonates with the audience, develop an idea, and start working on delivering a powerful message.•[19:00] Start speaking to build your brand message.It's what you are here to do, be, and the impact you want to have on your clients and customers. Base yourself on what you want to be known and the three topics you want to build your brand on.•[25:41] Suzanne's new book: Play Big, Brand Bold.In this book, she focused on how to build a bold brand. She shares her story of how she got to where she is now, and she talks about having a bold mindset to take your business to the next level.•[31:51] The all over the place customers.These are the customers who want to build their brand, and instead, they do things that are not related to it. The advice is: make up your mind, choose what you want to be known for. •[36:20] What animal would Suzanne be and the best part of 2020.This is the first time I have asked a guest this question. We talked about why Suzanne loves otters and the best and worst of 2020. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcast with Chase Hunter Podcast – Show Notes [S3 EP 128] A brand or a business's success is in its customers. The way we serve them, the product we offer, and how we interact with the customers are part of the good service that will lead these customers to religiously buy our products and services. Dr. James Richardson will join us in today's episode. He is an expert in the field, and he will share his advice and ideas to make our business grow based on listening to our clients, which in his opinion, will turn your few dollars business into a billion dollars one. ABOUT DR. JAMES RICHARDSON He began his career as a cultural anthropologist specializing in South Asia, which he looks at as his personal boot camp. His academic expertise is in shared symbolism and how people use it publicly to create specific social impressions. As a result, he learned never to take anything people say at face value. After he jumped off the tenure track in 2002 at very high speed, he entered the world of corporate market research at a boutique firm specializing in emerging health and wellness trends. His first client was Whole Foods Market. He spent hours in their stores all over the United States, studying shopping behavior, but more importantly, learning how ordinary people became core Whole Foods Market shoppers. Starting in 2011, he and his team focused hard on deconstructing the patterns behind the premium consumer packaged goods (CPG) that had beaten the odds and scaled to nine figures and beyond. In 2017. He left his executive position to enter the private markets and help fast-growing premium CPG brands directly. CONNECT WITH DR. JAMES RICHARDSON Website | www.premiumgrowthsolutions.com/ For testimonials | www.premiumgrowthsolutions.com/services LinkedIn | www.linkedin.com/in/premiumgrowthsolutions/ Podcast | https://bit.ly/364Qvqo BUY THE BOOK https://bit.ly/2WaJNuw WHAT YOU WILL HEAR [0:57] Getting to know Dr. James Richardson. He works with entrepreneurs in the consumer packaged goods industry, helps founders create strategic plans to achieve exponential growth, and advise founders on implementing, evaluating, and revising those plans. [1:49] Dr. James Richardson entrepreneurship journey. Since college Dr. Richardson has been interested in human behavior, leading him to study anthropology in 1990 and getting a degree in 2002. He found his passion by helps founders create strategic plans based on listening and having a good relationship with customers. [9:12] Overpriced products and “Magical Thinking”. Some brands sell overpriced and bad quality products due to three factors: Culture, values, and magical thinking. Dr. Richardson will explain the magical thinking system that leads customers to keep buying overpriced and bad quality products. [14:07] Knowing your customers. Knowing your customers' and creating a market strategy is the key to have a successful business. [18:31] The biggest entrepreneurs mistakes. The big problem is not listening to customers. As Dr. Richardson said, “Entrepreneurs start their business for a reason a,b,c, and the customers buy it for reason d,e,f, and you will never know the reason why if you don't listen to them. [21:26] The importance of a marketing strategy. Having a marketing strategy will help you to get your business known, to sell, and with a lot of work being successful. Dr. Richardson will share with us the story of how a 3$ company ended up worth 9 billion dollars. [23:32] You are not the client. Stop projecting your thoughts on the clients. I asked Dr. Richardson why he thinks most of the market strategies are so lame, and his answer was: “They project their thoughts on the client”. [28:27] The move during this pandemic. Invest in keeping the clients you already have. Finding new clients during the global crisis is one of the hardest things to do. If we invest our time in keeping our customers, we will keep our income too. WHAT IS THE WINNING BRAND PODCAST The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcast with Chase Hunter Podcast – Show Notes [S3 EP 127] Entrepreneurship comes through an idea coming to reality. Ideas are an important part of entrepreneurship because they will help us take our business to the place we want and keep it afloat; we do all that by transforming our ideas into actions. Today we will have a super special guest who has seen hundreds of businesses grow or fall just for one idea. Charlie Hartwell is our guest today, he is the man who has turned hundreds of ideas into successful businesses, and today he is here with us to share his knowledge and experience. Do not waste your time anymore and turn your ideas into successful businesses. ABOUT CHARLIE HARTWELL Charlie is a change agent who shepherds ideas, resources, and talent to drive global sustainable growth. Passionate about transformation and innovation, and co-creating global movements. A Harvard Business School graduate, who has led teams in 14 different industries. CONNECT WITH CHARLIE Twitter | @ShiftIt_Inst LinkedIn | https://www.linkedin.com/in/charliehartwell Medium | https://medium.com/@charliehartwell Bridge Builders Collaborative | www.bbcollaborative.com WHAT YOU WILL HEAR [0:33] Getting to know Charlie Hartwell. Father, husband, and investor. As he said, Charlie is here on the planet to bring an energy of growth, transformation, authentic leadership, and innovation. [1:47] Charlie's entrepreneurship journey. From working on Wall Street to impact millions of people. Charlie is an investor who has worked and created different industries that makes him a big-league investor. [3:55] Investors and pitches. In the last 9 years, Charlie has seen more than 500 pitches and investments. In this segment, he will share the best and worst pitches he has ever seen and what it takes for a pitch to be good. [9:02] Entrepreneurship and mindset. During our conversation, Charlie and I shared ideas; we were agreed on something: The first skill that an entrepreneur must have is to be fully mindset. [10:20] Transforming ideas into actions. When we are in a place of calm is where the ideas came off to the surface. We talked about how having team members and responding to changes are the perfect match to make it happen. [18:31] Charlie's entrepreneurship vision in a year. We have seen a lot a business close, many entrepreneurs losing money and fighting to keep their businesses afloat. Charlie thinks that the only way to emerge is to find another way to get back to work and make it work; he bets on working from home. [24:01] Charlie's advice about mental health. “The only way to help us is to love and connect with ourselves” Charlie. WHAT IS THE WINNING BRAND PODCAST The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators, as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 126] Freedom and entrepreneurship can go hand in hand. Sometimes as entrepreneurs, we spend more time working than dedicating time to our families, children, and even ourselves to the point of suffering from extraordinary levels of stress. In today's episode, we will have the renowned international coach Curt Mercadante. Curt is an entrepreneur and nomad, a great mix for a balanced life, and for this episode, Curts will talk to us about branding and also the importance of permitting you to be free and happy during this journey. ABOUT CURT MERCADANTE Curt Mercadante helps executives, entrepreneurs, and enterprises become more purposeful, productive, and profitable. For more than 23 years, he has counseled small businesses, entrepreneurs, as well as some of the largest corporations and associations in the country. A serial entrepreneur, he's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is also the author of the bestselling book, “Five Pillars of the Freedom Lifestyle," and host of The Authority Brand Podcast. He has spoken, trained, and coached around the world. CONNECT WITH CURT Personal Website | www.curtmercadante.com/ LinkedIn | www.linkedin.com/in/curtmercadante BUY THE BOOK https://www.amazon.com/Five-Pillars-Freedom-Lifestyle-Comfort-ebook/dp/B07WLLBGRD/ref=sr_1_1?tag=scribemedia-20&keywords=curt%20mercadante&qid=1567725401&s=gateway&sr=8-1 WHAT YOU WILL HEAR [0:56] Getting to know Curt Mercadante.He is a husband and father of 4 children who has spent the last 7 years living a free lifestyle. His mission is to help entrepreneurs and business owners to increase their authority and brand exposure to the right clients while generating revenues. [3:03] A leader in this space.With 25 years of experience, Curt has helped associations, large and small corporations to create their brand, even before Facebook and Twitter existed. Curt says: things that worked 25 years ago can work now too. [4:41] Branding and logoIn this segment, Curt will explain the importance of branding, and he said something important: Your logo is not your brand. [8:04] Why customers reach him.Curt shares that the main problem that their customers have is branding. Many people don't know the importance of branding your business so they give clients the wrong message and it generates sales challenges. [11:05] The five colors of freedom.Unleashing your superpower, defining the vision for your life, becoming a radical outcome focus, aligning your life, and getting in a state of flow. [14:47] Why people are trapped inside their situations and circumstances.Curt believes it is because of programming. We are programmed by the words we hear or are even told from a young age. We should throw away those words and start working for what we want. [24:31] Key to start living a free lifestyle.“ Give yourself permission to live, don't be afraid to think, and dream” Curt. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 125] Growing your business and making it successful is always the goal to be achieved for us as entrepreneurs. For this episode, we will have Thom King, a serial entrepreneur. We had an incredible conversation about his journey as an entrepreneur and what made him so successful.We talk about him as a leader and how he keeps his team motivated. We shared his thoughts about innovation. What he thinks is the growth point of his business and what he believes is the best marketing strategy for businesses.Thom will share with us the pieces of advice that have led him to success and that will help you, to achieve success. ABOUT THOM KING Part CEO, part personal development wonk, and part biohacker info geek, King is a self-confessed serial entrepreneur. An accomplished businessman, television producer, filmmaker, and author, Thom King began his life journey in Colorado (via Wisconsin), where he studied marketing at the University of Colorado. He graduated from Chadwick University with a BA in environmental studies, then went on to attend graduate school at the University of California, Los Angeles, where he studied intellectual property law. In 1992, King founded Southwest Multimedia as an incubator for developing businesses that fit the vision and sensibilities upon which the company was founded — to support aspiring entrepreneurs and small businesses in cutting-edge, zero-carbon-footprint technologies and concepts. In 1999, King founded Steviva Brands. When not envisioning a new stevia blend to help replace the amount of sucrose and high-fructose corn syrup used in food products and food prep, Thom spends much of his time learning and thinking about people's dietary needs and ways to help improve what we eat. If King isn't coming up with new and exciting ways to prepare food for friends and family, he is working on a ketogenic diet. CONNECT WITH THOM Personal Website | https://thomking.com/Instagram | @thomkingpdxSteviva Website | https://www.steviva.com/Icon Foods Website | https://www.iconfoods.com/ WHAT YOU WILL HEAR [2:25] Getting to know Thom King.As a serial entrepreneur, Thom King is the founder of many companies, including Steviva and Icon Foods. His mission is to replace sugar with natural options. [4:48] What Thom loves about being a business owner.Thom shared with us that what he loves the most is to create start-ups and coaching companies. [5:10] What inspired Thom to be an entrepreneur.After being a lazy young boy, Thom said her mother was the inspiration behind and finding something he was passionate about gave him the impulse to undertake. [11:51] What keeps his team motivated.Thom says that working in a collaborative environment and giving a feeling of security to the team keeps them motivated. [14:48] Thom talks about what he thinks is the exponential growth of his business.Thom said: “Innovation is key”. See the market opportunities and take the open spaces will lead you for sure to success. [16:43] Key habits and mindset to be successful.Thom thinks that having morning habits, attracting good energy, and working hard is key to reach what you want. [21:32] The biggest risk Thom had to take.The worst business risk arose when Thom wanted to innovate his business. An investment of 200,000 pounds of cookies would probably lead him to bankruptcy. For his good luck, he was able to recover his investment in just 20 days. [25:16] Thom companies future.He says he already has a plan where he sees himself creating a union with different companies to make them grow. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brandwith Chase HunterPodcast – Show Notes[S3 EP 116] The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results, so you can win in business.About the host:Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. Today's episode features Jeremy Slate, founder of commandyourbrand.com.Key Takeaways:[Show Intro][1:08] “So, hey Jeremy, welcome to the show.” [1:11] “Excited to be here. Thanks for having me. Excited to share some value with your audience today.” [@1:20 the podcast jumps at ‘absolutely I'] [1:43] “How do you have the perfect positioning in your niche?” [2:03] “When I started my own podcast, I made a top 100 list of the people I most admired.” [2:16] “One of the things I started doing, is I started interviewing a lot of these people that had written e-books on amazon and were topical experts.” [2:48] “Once you get credibility under your belt, get some visibility under your belt. Start writing for industry publications.” [3:10] “Find out who opinion leaders are in your niche and start interviewing them.” [3:50] “How did you get into this space?” [4:00] “When I was in grad school, I had a teacher that looks like Neil Patrick Harris and he was listening to a podcast...that got me into the whole podcast world.” [4:40] “I started in 2008, listened to shows. I started teaching...realized teaching wasn't for me. I started the podcast as a way to have creative control of my life and it took off.” [5:13] “Now we're over 2.5M downloads.” [5:33] “I want to talk about the power of podcasting for your business because it's so imperative and I find that's where so many entrepreneurs miss the mark.” [6:01] “When people talk about podcasts, it reminds me about the South Park episode back in the day when they talked about making the magical internet money. They look at a podcast as a slot machine. They're going to start it and make all this money and that's not the reality of it.” [6:14] “What a podcast is, is it's one of the best networking tools you'll ever have.” [6:22] “I have a future episode coming out with former CIA general DR DAVID PETRAEUS and I never would've had a reason to connect with him before.” [6:42] “You're getting continually seen with the right messages, continually talking to influencers in your area so your brand positioning grows.” [6:57] “Your podcast is the PR end of your business.” [7:33] “I receive the most speaking engagements because of the podcast. The networking has been so amazing.” [8:06] “I have a 2 year old daughter...and I got a speaking gig in Kiev, Ukraine and my wife and I thought how can we build the next two weeks around this and it all came from the podcast.” [8:48] “One year ago that happened to me, I had a speaking engagement and I thought, hmm, maybe I should create a podcast tour.” [9:25] “Anything live is scary because you never know what may or may not break...” [9:39] “Even with my newscast, every Monday it's always something, my nerves are shot ‘cause it's live.” [9:52] “So, tell us about some false beliefs we may have around podcasting.” [10:03] “First one, we just talked about the magical internet money.” [10:09] “There's a very small percentage of podcasts that are going to make that money.” [10:17] “In podcast space, traditional way advertising is done, is a CPM...So, going rate is $25 per 1000 downloads. But, here's the thing most podcasts aren't making enough money per CPM because they don't have the downloads.” [10:57] “One of early things I did out of gate was charge a flat rate per episode.” [11:29] “Second thing a lot of people struggle with is getting the guests they really want to get.” [11:53] “I mentioned the list of top 100 people I admire when I started, that list is a spreadsheet and that spreadsheet gets worked every 30 to 60 days.” [12:08] “I've gotten a lot of guests in the last year that I've been following up with for five years.” [12:38] “...be willing to follow up” [12:52] “The fortune is in the follow up.” [13:11] “Going back to financial aspect, I think there are so many other ways that you can create that content and monetize.” [13:35] “How do you use podcasting to refine your message?” [13:50] “A lot of ppl you're interviewing might have high ticket affiliate offers, so it's not just advertising.” [14:21] “The more times you say something, the more certain you get about it.” [14:49] “He was like what are you doing? And I was like I want to create my own life and he was like good luck with that…” [15:25] “There's three parts to ever message – your personal story people can understand, 3-5 teachable things you have for people and then a call to action you want them to take at the end.” [16:01] “That's what that clarity of message looks like – getting personal story to match with message to match up with getting people to do what you want them to do.” [16:27] “There's a lot of people who want to be other people.” [16:41] “They forget that they have their own view points.” [17:06] “There is an Oscar Wilde quote...be yourself, everyone else is taken.” [17:22] “Personal branding is a requirement not an option, what does that mean to you?” [17:51] “There's less and less big brands and people are starting to know people more.” [18:08] “What I think is happening is this idea is that there are people and they like people and they are starting to create fans that way.” [18:33] “It's a democratization...online marketing is coming down to the level of ppl where they're just interested in people.” [18:57] “The small pond, PR strategy…” [19:31] “What a lot of entrepreneurs and thought leaders do, is they actually remove themselves from their power base.” [20:11] “What you want to do is make a spreadsheet of all the small local groups that you're a part of and take a look at what kind of publications they have.” [20:33] “When something happened in my business, we'd write a press release and it would run. That's how I built up early PR.” [21:10] “Google hub spot – press release and how to write one...” [21:13] “If you're making something that's newsworthy...you're going to have a pretty good chance of getting that media placement.” [22:03] “For an entrepreneur that may be where I am, in Houston, the larger cities, would that be the same strategy for them as well?” [22:21] “Here, in NJ, there was a fundraiser for the WOUNDED WARRIOR PROJECT. They took 80,000 pound army tank. They put it on a chain. Person with the lowest body weight to pull the tanker furthest would win the event.” [22:53] “That's a really interesting and different story, even in a big city that would get pick up because it's so interesting.” [23:21] “You have to get a little more creative, but it's totally doable.” [24:27] “For example, podcasts are still not quite en vogue. So, if you do something interesting with a podcast, it might get picked up.” [25:17] “You have to think outside of the box with these type of things.” [25:29] “They don't look for you, you have to do be actively seeking it getting it and figuring out how to differentiate.” [25:36] “...and done is better than perfect” [25:57] “My husband always says...the good news and the bad news is that we're all on the same playing field right now.” [26:42] “Sometimes you have to be willing to go for it and clean up the mess later.” [27:09] “I know we talked a lot about getting media about the podcast space...Honestly, I made so many mistakes in the beginning. I got so many reject. I want to cut the learning curve for people. So, we put together a 38 min training… You can get that for free and start moving.” [28:07] “Whether it's podcasts, whether online PR, whatever it may be, the media does not look for you...you have to be your own brand evangelist.” Connect with Jeremy Slate: www.commandyourbrand.com/freetraining Connect with The Winning Brand: www.winningbrandpodcast.com
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 124] Sometimes we take for granted the power that words and our thoughts have in us. Often, the words we fill our minds with, are negative, defeatist, even full of hatred for ourselves and others. In today's episode, with Michele Molitor, we will learn about the power of our brain. How to learn to rewire our brain. The importance of words. How to overcome anxiety and fear; are some of the topics you will listen to in today's episode.Get ready to rewire your brain with Michele Molitor. ABOUT MICHELE MOLITORAs the founder and CEO of Nectar Consulting, Inc., and co-author of the best-selling book Breakthrough Healing. Michele works with executives and entrepreneurs bringing over 25 years of experience, intuitive insights, and strategic business savvy to your success.Michele's unique Rapid RewiringTM approach is a culmination of years of study in the realms of emotional intelligence, neuroscience, organizational psychology, and Rapid Transformational Therapy. She helps catalyze shifts in thinking and eliminate mental/emotional blocks to rapidly rewire your brain for greater confidence and success. Enhancing your capacity as a leader to build high performing teams and exponentially increasing bottom-line results CONNECT WITH MICHELEInstagram | @mcmolitorYoutube | www.youtube.com/user/michelemolitorFacebook Group | https://m.facebook.com/groups/124295710996207/?ref=pages_profile_groups_tabRapid Rewire Instagram | @rapidrewire BUY THE BOOK https://www.amazon.com/Breakthrough-Healing-Insights-alternative-medicine/dp/0997965460 WHAT YOU WILL HEAR [1:17] Getting to know Michele Molitor.Michele Molitor is an Executive Confidence Coach & Rapid Rewire Expert. She provides the support you need to remove the blocks that are stopping you from achieving your full potential. [2:32] Michele's back-story.After moving to San Francisco, Michele started to work to reach her dreams. When the opportunity of becoming a coach came, Michele didn't waste time, and she went for it, resulting in her passion. [12:53] Overcoming fear and anxiety.Many people have been affected mentally and psychologically during this time. Michele shares that giving yourself love and compassion can help you to overcome these feelings. [18:03] Taking ownership in people's craps.Michele and I shared how bad it is to take other people's situations, humor, etc. This can affect our lives. We should be mindful of the people we let in into our lives. [20:33] Michele talks about her book Breakthrough Healing.Michele is the co-author of the best-selling book Breakthrough Healing where she works with executives and entrepreneurs bringing over 25 years of experience, intuitive insights, and strategic business savvy to your success written into this book. [21:39] Michele's Facebook group.Her Facebook group aims to help people to rewire and elevate their thinking and perspective, and help them to take away the negativity and give the brain some light adding a little bit of humor. WHAT IS THE WINNING BRAND PODCAST The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The Winning Brand Podcastwith Chase HunterPodcast – Show Notes [S3 EP 123] When we start in the entrepreneur journey, the most important thing besides offering quality service or product, is to advertise our business. For this, we can find different resources such as newspapers, social media, and even infomercials. For this episode, we will have Lily Dagdag. Lily is an expert in WordPress and Website Design, and she will talk to us about the importance of websites for our businesses. We will learn why websites are an incredible tool to make your business known to give your business its own identity and style without having to go through social media drops or even lose your account.Play press and learn even more about the importance of websites to grow your business. ABOUT LILY DAGDAGShe is the founder of Operation SYT Launch, where she guide military spouses on their entrepreneurial journeys. By designing fast and affordable websites for her clients, she helps them create an online home they love and are excited to promote.Operation SYT Launch started as a passion project but has evolved into a one-stop-shop for website needs, including courses and coaching.As a military spouse, she know firsthand the unpredictability that comes with living a military lifestyle. That is what inspired her to become an entrepreneur in the first place, and now she get the opportunity to guide other military spouses on their business journeys. CONNECT WITH LILYInstagram | @ltdagdagTwitter | @SYTBizLinkedIn | www.linkedin.com/in/lily-dagdagSYT Biz Website | https://sytbiz.comOperation SYT | https://operationsytlaunch.com/ WHAT YOU WILL HEAR [0:44] Getting to know Lily DagdagWith a 10 years business career, Lily and her twin sister, Patricia, are the founders of SYT Biz, a WordPress and Website Design company. Dedicating part of their time to helping women and military spouses to be entrepreneurs. [3:07] The importance of websites.“There are people that design for themselves and not for their ideal clients” Lily. In this segment, Lily will explain how creating a website and a strategy behind it leads to success. [7:23] Lily's worst failure in 10 years of business.Lily shares the moment she and her twin sister had to start again and reconsider his business. She said: What could have ended up being a failure ended well. [10:00] The one mistake business owners do.Clinging to a business that does not work. If you keep investing time and money in your business, and you don't get any profit from it; just let it go. [10:49] Giving up entrepreneurship.Being an entrepreneur is not an easy path to follow, but giving up once you start is not the best option. Waiting long enough, consistency, hard work, and creating a good strategy is all you need to keep growing. [12:05] Always look on the positive side.I asked Lily what skills had led her to be successful, and she said: I always look at the positive side. [14:42] What she wishes she knew at her beginning as an entrepreneur.When we start this journey, we don't have all the answers and a guide to follow to make things right. Lily says she would have liked to have all the resources from the beginning. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators, as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
Patents and trademarks are our business brand best friend. Besides giving you legal rights, they protect them. It helps to protect your investment and give you the extra push to take your brand to the next level, and maybe one day, rub shoulders with the big companies on the market. In this episode, Devin Miller will explain to us the importance of patents and trademarks. Also, he will give us advice about how and when to invest if you are starting-up. ABOUT DEVIN MILLER Miller IP Law was founded by Devin Miller, a patent attorney that lives in Utah. As Devin worked for a large law firm helping fortune 100 clients with their intellectual property, he realized that there was not a good resource out there to help start-ups and small businesses understand intellectual property, including patents, trademarks, and copyrights. As a small business owner, Devin wanted to provide a resource for start-ups and small businesses where they could learn about patents, trademarks, and copyrights and how they relate to business to help small business owners like him build value into their business and protect their assets. CONNECT WITH DEVIN: Website | https://milleripl.com/ WHAT YOU WILL HEAR [1:17] Getting to know Devin MillerHe is an awesome patent and trademark attorney who is also a serial entrepreneur. And he has several degrees, including law and a master's in Business Administration, electrical engineering, and Mandarin Chinese. [2:41] Business brand.Devin shares the importance of trademarks on the brand. He said: trademark the name of the company, logo, and add a catchphrase. [4:30] Investing in your brand as a start-up or small business.Investing in your brand is protecting your brand. About this topic, Devin said: The first thing I would do is probably gauge where the value of your business is at, and then based on that value, start to look and see which way is the best way to protect it. [6:09] The essential things that a start-up should focus on.Budget and timing. As start-ups, the budget is not unlimited, and investing from the beginning is not the wiser decision to take, but never wait too late to do it. [9:27] Choosing the best trademark and patent attorneysReviews are an important part of the moment of taking a decision, and we are so used to it, but in most cases, reviews do not exist. The best advice Devin gave to us: Always ask for referrals. [12:29] Can I do a patent or trademark myself?The sky's the limit. That includes doing patents or trademarks by ourselves. Everybody can do it. But the best advice we can give you is that if you can get set aside a small portion of your budget, to get a trademark, or to get a patent, you're better to go through an attorney or someone that has experience in that realm. Professionals are professionals for some reason. [17:36] Devin first start-upDevin has always felt in love with entrepreneurship. After a business competition at his school, Devin entered the competition with the idea of monitoring the hydrated ratio while people are running a marathon. So they can be better hydrated. He received second place and decided to move back to Utah. To continue with the business, the one that now has become successful. [22:34] Juggling personal and professional life,As much we all love start-ups and entrepreneurship, the balance is important. Having clear priorities will keep you grounded. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
Leadership and entrepreneurship go hand to hand when we talk about success. But what happens when you mix those two and add good ethics and a good business? Our guest Yonason Goldson is the expert behind this topic and he will talk to us about the importance of it in the entrepreneur path.Do not miss this episode. ABOUT YONASON GOLDSON Rabbi Yonason Goldson has circumnavigated the globe, seen the Taj Mahal, the pyramids of Giza, and the tea plantations of Sri Lanka. He's hiked to the bottom of the Grand Canyon and to the tops of the Sierra Nevada. He's jumped out of an airplane and undergone open-heart surgery (but not at the same time). He studied at the University of Edinburgh, taught school in Budapest, Hungary, and saw Richard III perform in Ashland, Oregon, and Stratford-on-Avon. He's been a professional speaker and teacher for over two decades, published five books, raised four children, and been married to the love of his life for over 30 years. CONNECT WITH YONASON: Website | https://www.yonasongoldson.com/Email | info@ethicalimperatives.com Buy the book:https://www.amazon.com/Fix-Your-Broken-Windows-promoting/dp/1981837558/ref=sr_1_1?s=books&ie=UTF8&qid=1517866081&sr=1-1&keywords=fix+your+broken+windows WHAT YOU WILL HEAR [0:37] Getting to know YonasonFather, entrepreneur, teacher, and director of Ethical Imperatives, a company that teaches leaders and professionals how to have good ethics and good business. [3:14] The coronavirus outbreakDealing with the coronavirus wasn't easy for many people, some people had some really hard times during it. When Yonason started to notice how people were reacting so negative about it, he decided to write this amazing the article 5 Practical Lessons about the coronavirus outbreak, and he will talk to us about them. [5:54] Living in a world of choices.Serve others or profit? Every person in the world has their own gifts and talents and everybody has the opportunity to choose who they want to be in the world. In this segment Yonason and I agreed on something “Everybody wants to be part of something bigger”. [9:16] A leader's worst mistake “A leader's worst mistake is believing that you have to choose between good or be successful”. [12:53] Advice for business owners.Every entrepreneur has faced a moment of discouragement about a pivot or transition in 2020, this has been the year of new projects and finding ways to improve. Yonason shared what he thinks is going to be the next big thing: creating deeper communications” [18:35] Fix your broken windows.Yonason talked to us about the inspiration behind his new book, Fix Your Broken Windows. This book will introduce you to a practical system of ethics, communication, and personal responsibility that will transform any professional or social community into one defined by engagement, enthusiasm, and prosperity. WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOST Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success. CONNECT WITH US Website | www.winningbrandpodcast.com Instagram | @TheWinningBrandPodcast
The entrepreneurship journey is a path full of challenges and new experiences that we, as entrepreneurs, have to overcome to achieve our project success. Some of these projects come into our lives without expecting it, and some in the saddest or most complicated moment of our lives, and they usually are the reset button that we need for beginnings. Today's guest Jana Devoe-Biggins knows it firsthand and will talk to us about his journey as an entrepreneur and her new book.In this episode, Jana will tell us about the inspiration behind her book, how to overcome rejection, and she gave us some advice to achieve it; how she became a businesswoman with a tourism company, and how she has managed to do her business during the economic pandemic. All this and more, in this amazing episode with Jana Devoe-Biggins.ABOUT JANA DEVOE-BIGGINSJana, besides being a mother, worship leader, and the founder of a tourism company called Oh So Tour, is also the author of the new release book The Craft of Follow Up, where she talks about entrepreneurship.CONNECT WITH JANA:Instagram | @JLDevoe1Facebook | www.facebook.com/JanaBigginsOh So Social Tours | www.ohsosocialtours.comWebsite | www.thecraftioffollowup.comBuy the book:https://www.amazon.com/-/es/Jana-Devoe-ebook/dp/B08NYZKFQQ/ref=sr_1_1?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=the+craft+of+follow+up+jana&qid=1607458382&s=books&sr=1-1.WHAT YOU WILL HEAR[0:15] Getting to know JanaFrom Savannah, Georgia. Jana Devoe-Biggins is an entrepreneur, mother, worship leader, business owner of the Oh So Tour, and now the author of the new release book The Craft of Follow Up.[1:32] The inspiration behind the Craft of Follow Up book.After losing a contract of 40k for the company she was working for and spending days in tears, Jana decided to use what she learned as the inspiration behind her book: Always follow up people.[3:26] Hesitations on the follow-up.For some, it is hard to follow up with people; they usually say things like: If you want my product go and buy it. But they don't know that best part of following people is that it creates relationships, and these relationships may open many doors for you.[4:41] The best way to overcome rejection.Jana and I had an amazing conversation about overcoming rejection in the entrepreneurship path, and she gave the best advice: Just build relationships, and they won't reject you.[6:23] Jana talks about her business, Oh so Tour.Savannah, Georgia, is a place with a lot of history to tell, and that is what made Jana fall in love with tourism. She wanted to tell tourists around the world the history of this amazing place, so she decided to create Oh So Tour, her tourism company.[8:32] Jana's entrepreneurship transition.From working as a CEO to having her own business Jana turned her weakness into her strongest learning to follow up and turned it into a book.[11:34] Jana's last seven months of entrepreneurship.Jana's last seven months were dealing with the pandemic, like all of us. She had to see how the company she works for was falling economically and relook at her business and life to find a way to move on after the pandemic ends.WHAT IS THE WINNING BRAND PODCASTThe Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business. ABOUT THE HOSTChase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success.CONNECT WITH USWebsite | www.winningbrandpodcast.comInstagram | @TheWinningBrandPodcast
EPISODE 118 HOW TO USE YOUR VOICE IN BUSINESS WITH CYNTHIA ZHAIEPISODE SUMMARYToday's guest from all the way from Singapore, Cynthia Zhai, is a Voice Coach, Professional Speaker, best-selling author, and a TED Talk speaker. She has helped professional speakers from twenty-six countries across six continents to embrace change and take action. Her work is to help develop an influential voice that speaks with impact and conviction, and that engages and inspires people to embrace change and take action. EPISODE SHOW NOTES[00:20] Introduction to our guest Cynthia Zhai[01:33] Who exactly is Cynthia Zhai?[02:13] Question for Cynthia: What is the most overlooked reason that your voice is not powerful?[03:19] How do you empower people to use their voices to promote change and inspiration?[04:45] The vitals of developing your voices[06:03] "Stop looking and start leading"[06:50] Did you see where the pandemic had shifted persons in developing their voices for the virtual setting?[08:11] How can someone be delaying their success?[10:17] The Ted Talk Journey: The Transformative Power of the Voice[15:52] Cynthia's professional background[17:01] About Cynthia's first book - Influence Through Voice[17:40] Her second book - Unleash Your Voice[18:37] Question for Cynthia: What are you working on right now?[19:46] How to get connected to Cynthia Zhai[21:14] Wrapping UpQUOTES"You can change your voice and become a better version of yourself.""Instead of looking for other people to lead you, you want to be the one to set up and speak up and lead." USEFUL RESOURCESThe Transformative Power of Your Voice | Cynthia Zhai on Youtube https://www.youtube.com/watch?v=PcDerWSyccgInfluence Through Voice: Harness the Power of Your Voice to Gain Respect, Establish Authority and Leave an Impact by Cynthia Zhai https://www.amazon.com/Influence-Through-Voice-Establish-Authority-ebook/dp/B016UMCSUG/ref=sr_1_2?dchild=1&qid=1607549931&refinements=p_27%3ACynthia+Zhai&s=books&sr=1-2Unleash your Voice: Powerful Public Speaking For Every Woman https://www.amazon.com/Unleash-Your-Voice-Powerful-Speaking-ebook/dp/B07Q7GBFSQCONNECT WITH CYNTHIA ZHAIhttps://www.facebook.com/cynthia.zhaihttps://www.instagram.com/cynthiazhai/?hl=enhttps://sg.linkedin.com/in/cynthiazhaiYoutube Channel: https://www.youtube.com/user/cynthiazhai
Have you not yet achieved the success (or results) that you want and deserve? Listen to this episode as Tyler and I discussed about the secret formula to be a successful brand and the biggest mistake a businessperson can make. Learn about building customer's trust, correct decision-making, how to generate revenues and what approach you make to stay relevant.Episode TimelineWhat is an outbound sale and how it drives your business?05:21 Outbound sale can be defined as, me going out and getting in front of somebody, and trying to get their attention, build trust as quickly as I possibly can, and eventually turn that person into a client.7:38An outbound prospect is fantastic if you are selling a high-ticket service. That's exactly where I would truly invest and that is where we are approaching next.The F.I.R.E Formula9:12The fire formula is a methodology that I put together based on what really worked in advertising and marketing. FIRE stands for Frequency, Intimacy, Relevancy, and Efficiency. Together, these components are the most simplified version of an effective marketing strategy.10:41Frequency is essentially being there and knowing how often do you need to be in front of somebody and how consistent you should be.11:58Intimacy is to be authentic. This is boiled down into three T's namely, Transparency, Transformation and Tribe. Be transparent, don't fake and be human. Lead your clients with transformation and not manipulation. Build your brand to build your tribe.14:42Relevancy is how you offer your message to your audience. Making sure that you are talking to the right person and being in a level of trust with them.19:15Efficiency is to understand what you are great at. This is boiled down into three D's namely, Delegation, Direction and Duplication. Where, delegation is where you generate your revenue, direction is to make sure you meet the outcome and the audience you want to reach and duplication is to do the tactics that has already been proven to work.21:21If you are frequent and intimate, you are creating the perfect connection. If you are intimate and relevant, you are attracting the perfect client, if you are relevant and efficient, you can charge the perfect price. And if you are frequent and efficient, then you can create the perfect leverage in your business.Key Quotes13:09 – 13:18“It's not intimate, that might be the reason why it is not working for you. It has to be human, in form of marketing.”18:14 – 18:24“This common belief that if I put something out there, as long as I have something to stay relevant, it's better than nothing. That's not always the case.”21:38 – 21:44“When you are doing all these things, we call it the Ignition Effect. Where, it starts a chain reaction of growth for your business.”References:Find Tyler Kemp on LinkedIn| Learn more about the FIRE Formula on RollSocial |Optimize your sales profile on LeadRoll
EPISODE 114 SUMMARYIn today's episode, we talk with Chad Peterson. Chad is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Mr Peterson is a self-made entrepreneur of which he sold six of own businesses; his strategies and processes of selling businesses and his reputation came into play. He also speaks about how he rose up from the trenches that he fell into on his way to his success. EPISODE SHOW NOTES:[00:22] Introduction to our guest speaker Chad Peterson [04:28] Figuring out who you are is crucial to having a business [05:22] How Mr. Peterson became who he is today[07:33] Success is not final; failure is not fatal. It's all about the courage to continue [10:14] Mr. Peterson's six businesses[17:20] Positive and strong work ethics is what makes a great businessman/woman[22:04] Are you using your 24 hours properly?[24:28] Pushing your business brand should be of great priority[26:22] Want a free book "Swinging Doors: A Guide to Selling Your business?" Just follow the steps.[27:32] Mr. Peterson's other book, "From Blue to White: A Working Man's Guide to Self-Employment" [29:34] Buying and Selling businesses is the way to go while increasing its valueQUOTES:"Most people who own businesses, they started off with a fire and a passion to sell or build their businesses.""If you're not building your businesses to sell it, then you're building it to manage it if you are a business builder... but if you're a manager, you're phenomenal.""When times get harder, don't think you can just pull the ejection handle and say 'I got in too deep', go ahead and fight through your messes, it will make you a stronger person.""Business is just like putting my underwear on, I do it every day, it's just part of the deal.""Stay with it. Don't give up. Don't fire you employees. Sit down with your employees and tell them, "hey everybody's got to take a pay cut for now. Find another employment. Do what you have to do."USEFUL RESOURCES:Chad Peterson's Books: "Swinging Doors: A Guide to Selling Your business?" "From Blue to White: A Working Man's Guide to Self-Employment" CONNECT WITH CHAD PETERSONWebsite: https://petersonacquisitions.com/Want to get a free book on how to sell your business?Just mention that Chad Peterson was on this podcast. It's as easy as that.Go to his website and contact him
EPISODE 113 SUMMARYEffectively using video content in your marketing strategy is what makes you successful. Did you know that users view more than 1 billion hours of video each day on YouTube? Viewers also retain 95% of the message from watching a video and this is how many businesses leverage video content to grow their businesses. Video content showcases your brand story, and effectively engage with your viewers. EPISODE SHOW NOTES:[00:22] MIA all October[01:35] How to leverage video for business?[02:07] Experiencing 'The Afros and Audio Virtual Podcast Conference 2020' event [03:21] Leveraging your video content [04:31] Enhancing your speaking engagements will allow for public visibility [05:33] Selling your services in video content[07:30] Boost followers on your online platform[09:32] Boost your leads in sales [10:00] Do's and Dont's of engaging clientsQUOTE:"Make sure that you are giving more than you ask."
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