Podcast appearances and mentions of allie lefevere

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Best podcasts about allie lefevere

Latest podcast episodes about allie lefevere

Focus on Women
S21 E207 Allie Levere

Focus on Women

Play Episode Listen Later Sep 12, 2024 64:12


In this episode, we're joined by Allie LeFevere, the Creative Director and Co-founder of Obedient, a humor-driven branding agency that transforms businesses into unforgettable, bold brands. Allie, alongside her best friend and business partner Lyndsay Sanders, uses humor and creativity to craft product launches and campaigns that grab attention and stand out in the marketplace. With over a decade of experience, Allie knows that humor is the key to capturing consumer attention.You can go to Obedient's hilariously informative website to learn more about the brand, or visit Instagram to keep up with their awesome work!If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*

The Bad Pod, An Advertising Podcast
Episode 64 - Allie LeFevere, Co-founder of Obedient, the world's first Humor Branding Agency

The Bad Pod, An Advertising Podcast

Play Episode Listen Later Dec 11, 2023 58:58


Allie LeFevere and her co-founder/best friend, Lyndsay Sanders, have been using clever concepts and witty wordplay to grow a wide range of brands, like Blue Bunny ice cream, Native cosmetics, the LA Rams, CMT, and a slew of other organizations across myriad industries. We talk about why humor works, why brands are scared of it, the sweet spot that comes with knowing your niche, and how your side hustle doesn't have to be your career. Episode Links: Obedient AgencyBrandsplainingCan they brand that? YouTubeFangasm PodThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

The Social Complex
Ep 35 - The Science of Humor in Branding with Allie LeFevere

The Social Complex

Play Episode Listen Later Mar 21, 2023 52:37


Today we are going to be talking about why humor in branding works magic – humor that is rooted in the science of how people connect communicate and ultimately trust one another. We all love comedy shows, TikTok clips, and witty banter back and forth from brands on Twitter to connect with their audiences. But why does humor resonate more than other forms of branding?There is no one better to get into the nerdy ooey gooey stuff of why humor and branding work so well than Allie LeFevere. Allie is a branding expert in the co-founder of Obedient, an agency that specializes in humor to connect brands with its audiences. With a background in advertising and a passion for comedy, Allie brings a unique perspective to the world of branding, helping companies develop their voice and create content that resonates with their audience. She shares her experience with the science of humor and the power of storytelling to drive engagement and build brand loyalty. She has been featured in a variety of media outlets including Forbes, Inc., Adweek, and Fast Company, and is a frequent guest on a handful of industry podcasts. With a witty and irreverent style, Allie is known for her ability to make complex branding concepts accessible and entertaining. She helps brands harness the power of humor to create meaningful connections with their audience and drive long-term success. Allie does not hold back on sharing her incredible knowledge and a robust amount of experience in the space in this episode and we are so grateful for it. Let's get into it.To connect with Allie, click here. Check out Obedient Agency here.To stalk the Fangasm Podcast, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Mother Plus Podcast
Mothering With Confidence, Humor, and Intention: A Conversation About Keeping Your Identity in Motherhood

Mother Plus Podcast

Play Episode Listen Later Mar 7, 2023 50:41


Allie Lefevere is a mother + writer/marketer and podcaster. She runs Obedient Agency with her best friend, specializing in humor marketing. Join us, as we talk with Allie about:Ambivalence in pregnancy: Allie openly talks about her uncertainty with entering motherhood, and once she became pregnant with her daughter, how that uncertainty didn't magically fade away. Life after baby: A typical day in the life for Allie changed when she had her daughter, but not as dramatically as you might think. As she says, her and her husband had 14 years to discuss how they wanted their lives to look like when they became parents.Parenting with intention: For her and her husband, keeping their jobs, their social life, and their identities were non-negotiable. Allie didn't want her identity to be just a mom; she was and is confident in what she needs in her life in addition to motherhood to thrive.Confidence in entrepreneurship: Trust in yourself enough to know that you'll figure out a way. Allie explains her transition from corporate consulting to entrepreneurship, and how “if we're carving our own path, there's no way to feel inferior.”Silly goose fun: How Allie embraces motherhood by just being silly with her girl. Fun can coexist with everything else that goes into motherhood, and life in general.Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands; whipping up their humorous branding and advertising campaigns, and making sure every touchpoint of the customer experience is unforgettable, unconventional, and most importantly, un-boring. Rooted in the power of fun and the potency of humor, her agency—Obedient—believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave. She would never brag that her work has been published in places like: Adweek, The New York Times, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so she'll make an exception. In addition to her client work—brands like Blue Bunny, Native, Choice Organics, Clif Bar, Alleyoop, and The Dallas Cowboys—she cohosts a trio of business and comedy podcasts: Can They Brand That? a video brainstorming show where they pick a brand, set the clock for 20-minutes and ideate as many creative ideas as they can, Brandsplaining—a business-casual podcast, and Fangasm—a comedy podcast reading steamy, pop-culture fanfic (Think: Marvel, Schitt's Creek, The Office, Harry Potter, Star Wars, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.At the end of the day, Allie lives to prove that you don't need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;) Where to find Allie:Obedientagency.comhttps://www.instagram.com/obedientagency/ https://www.insMOTHER PLUS INSTAGRAM: https://www.instagram.com/mother_plus_podcast/MOTHER PLUS FACEBOOK: https://www.facebook.com/motherpluspodcastMOTHER PLUS PERMISSION SLIP: https://www.motherplusser.com/Permission-SlipMOTHER PLUS NEWSLETTER: https://www.motherplusser.com/signup-pageMOTHER PLUS BLOG: https://www.motherplusser.com/blog

Small But Mighty Agency
Allie LeFevere: Humor is the most underrated competitive advantage in marketing

Small But Mighty Agency

Play Episode Listen Later Jun 9, 2022 27:24


When you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn't always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more about: The creative process to generate humour driven marketingHow she creates space in her business to generate wildly creative ideas Why having a well-oiled machine helps her stay in the creative laneHow her business partnership thrives despite differences Show Links–Obedient Agency: https://www.obedientagency.com/–LinkedIn: https://www.linkedin.com/company/obedient/–Instagram: https://www.instagram.com/obedientagency/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you're at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn't just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you're feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll See you at the next one. 

INspired INsider with Dr. Jeremy Weisz
[Top Agency & Chicago Business Series] Making Boring and Complicated Brands Come Alive With Allie LeFevere of Obedient Agency

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Apr 28, 2022 46:06


Allie LeFevere is the Creative Director and Co-founder of Obedient, a humor branding agency. They turn businesses into unstoppable, unorthodox, unforgettable brands because they believe that standing out is not a matter of taste but of survival. Allie has spent the last decade working with brands to ensure their messaging isn't a snoozefest.  Before starting Obedient, Allie was the VP of Engagement at a Chicago-based startup. She then jumped ship in 2014 to run her first business developing creative programs for companies like Dell, AT&T, Trunk Club, and emerging small businesses and startups. In this episode… Ultimately, the goal of marketing is to get your target audience to fall in love with your brand and do business with you. That involves connecting with your audience on a deep emotional level — even if you're in a lackluster industry. Ironically, many brands see it as “out of brand” to infuse humor strategically to connect with their prospects.  Other brands desire this level of connection with their target demographics, but their brands lack personality. Luckily, Allie LeFevere has developed the brand personality method to turn boring and complicated brands into fun ones… because fun sells. How does this method work, and how are top brands using it?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Creative Director and Co-founder of Obedient Agency, Allie LeFevere. They discuss the brand personality method, how to make boring and complicated businesses come alive through humor, and more! 

Savvy Social Podcast
Why “Traditional Marketing Is Dead” with Allie LeFevere

Savvy Social Podcast

Play Episode Listen Later Feb 1, 2022 27:10


Ever laughed so hard you cried? You'll probably never forget the joke or movie or commercial that was so funny, right?  Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week's episode to hear her hilarious strategy for attracting new clients on social media. In this episode of the podcast, we talk about:  Why Allie believes traditional marketing is dead The origin story behind the name of her humor-driven agency, "Obedient" Your first step toward building a memorable brand (without traditional marketing) Her agency's methodical, systemized approach to making brands funny What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients Fans vs. clients: how do you know which you're attracting on social media? The flashing red sign that it's time to pivot your social media strategy Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny "The most delightful" (and hilarious) onboarding experience you'll ever hear about …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn't a matter of taste, it's a matter of survival.  With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.  Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).  They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they'll make an exception.  In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.  To conclude this li'l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww. Website: https://www.obedientagency.com/ Instagram: https://instagram.com/obedientagency Twitter: https://twitter.com/obedientagency Facebook: https://www.facebook.com/obedientagency   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

6 Figure Home Studio: A Home Recording Business Podcast
#177: Using the Power of Humor to Grow Your Business | With Obedient Agency

6 Figure Home Studio: A Home Recording Business Podcast

Play Episode Listen Later Dec 7, 2021 55:11


Humor is a great way to connect with your friends 1 on 1, but it's one of the most difficult things to do right in marketing (1 on many). Allie LeFevere of Obedient Agency has spent the last six years helping companies find the sweet spot between lame, lifeless jokes and cringy, over-the-top humor to get their marketing just right. Listen now to learn how Allie has built her business from a two-person partnership to a thriving agency with 8 people on the team! In this episode you'll discover: How you can make your brand memorable Why your brand shouldn't always fall in line with your personal tastes What goes into good humor in copywriting How Allie systematically creates amazing copy Why being different is vital How to crush objections before they're mentioned by your clients What happens when a robo vacuum meets a literal pile of sh*t How to handle yourself with confidence Why you don't want to be the business who does everything For full show notes, visit https://6figurecreative.com/177

Think Like A Founder
034: Lyndsay Rush and Allie LeFevere - Co-Founders of Obedient Agency

Think Like A Founder

Play Episode Listen Later Sep 17, 2021 15:46


On this episode of Think Like A Founder, SNP Co-Founder & CEO Maureen Taylor speaks with Lyndsay Rush and Allie LeFevere, Co-Founders of Obedient Agency. They talk about integrity, asking “why not?” instead of “why?” and not playing a coward's game.Obedient is a humor branding and marketing agency that uses strategic fun to turn businesses into unforgettable brands. They seek to bring more levity, positivity, and personality into both marketing and the world. Prior to founding Obedient, Allie and Lyndsay both ran their own businesses. Allie founded Shameless.ly, a strategy-packed hub to help businesses build compelling, risk-taking brands, and Lynsday ran a copywriting business, working for brands like Chick-fil-A, The Dallas Cowboys, and Argent. Think Like A Founder is produced by SNP Communications in San Francisco, California. Learn more about the Think Like A Founder podcast and curriculum by visiting us at https://snpnet.com/tlaf/ or connect with Maureen Taylor on LinkedIn to continue the conversation there. Series Producer: Mike SullivanSound Design: Marc Ream Content and Scripting: Jaselin DrownProduction Coordinator: Natasha ThomasThanks also to Róisín Hunt, Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
How to Be Funny In Your Marketing - Allie LeFevere

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Aug 25, 2021 32:59


Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myths and explain why and how to use humor in your marketing.   https://www.theagentsofchange.com/403

The Unmistakable Creative Podcast
Listener Favorites: Allie LeFevere | The Power of Using Humor to Build a Brand

The Unmistakable Creative Podcast

Play Episode Listen Later Mar 19, 2021 53:00


Allie LeFevere is the CEO and co-founder of Obedient, a humorous branding and digital marketing agency that helps businesses and companies become unique and connect with their audience through laughter. Through laughter you say? Yes. You see, Allie's method of marketing isn't just funny. It's scientific. Humor, along with fear and grief, triggers a release of adrenaline in your brain which helps create a lasting memory of the moment. Of the three, being funny seems the most likable. Join us for this discussion and get on board.Visit Allie Lefevere's agency website at www.obedientagency.comFind Allie on Instagram, Twitter and LinkedInListener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up. See acast.com/privacy for privacy and opt-out information.

Sergey Ross Growth
#83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)

Sergey Ross Growth

Play Episode Listen Later Dec 8, 2020 55:15


Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages.  I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand. Main talking points: how to push the boundaries of your brand and keep a consistent narrative benefits of having a smaller audience you know really well why revenue is not the only criteria to pick new clients as a freelancer Mentions: Obedient Agency links: Instagram Twitter  Facebook  Website  Listen to Allie’s new podcast “Brandsplaining”. Before you take off...Say HI to me on Linkedin.

Be There in Five
All Too Unwell

Be There in Five

Play Episode Listen Later Nov 15, 2020 120:00


Join Kate & her friends Allie LeFevere and Lyndsay Rush (from Brandsplaining, Fangasm, Obedient agency) as they record live in Harbor Country and do a one-take journey through cut live show content, Taylor Swift's discography, SW Michigan wine country housewives taglines, bar carts, creativity, Kate's Hallmark screenplay, and other riveting topics live from the Mitten. Enjoy! Support our sponsors:Use code KATE10 to enjoy 10% off your #bookedwithbluefish stay fo 2 nights or more! Explore your creativity at Skillshare.com/BTIF and the first 1,000 people to use our link will get a free trial of Skillshare Premium MembershipGo to HelloFresh.com/BETHEREINFIVE90 and use code BETHEREINFIVE90 to get $90 off including free shippingLiquid I.V.’s new Hydration Multiplier PLUS Immune Support is available at Walmart or order online and get 25% off when you go to LIQUID IV DOT COM and use code BETHEREINFIVE at checkout.Use promo code BETHEREINFIVE at feetures.com for $10 Off your first pair.

Relationship Lovecast Radio
Ep. 51 Live and Love Fully and Freely with Allie LeFevere

Relationship Lovecast Radio

Play Episode Listen Later Nov 11, 2020 34:04


Ep. 51 Live and Love Fully and Freely with Allie LeFevere by Andrea Cairella

Navigating Business
Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere

Navigating Business

Play Episode Listen Later Nov 4, 2020 25:53


Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere of Obedient.

Beyond the Mood Board
93: Humor Branding: It's Not Just For Funny People

Beyond the Mood Board

Play Episode Listen Later Nov 3, 2020 53:19


On this podcast we’ve talked about disagreement. We’ve talked about fear. And we’ve talked about overwhelm. But today’s Election Day and I think we all deserve something a bit more lighthearted, no?   I’m joined by Allie LeFevere and Lyndsay Rush, co-founders of the humor branding agency, Obedient.   We spend our time chatting about: How two best friends run an agency without killing each other, Why many leaders fear humor tactics, What humor looks like — beyond snarkiness and dirty jokes, How Obedient weaves humor across their entire customer experience, and Why being polarizing is a good thing.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

peopleHum's Podcast
Building a brand personality ft. Allie LeFevere

peopleHum's Podcast

Play Episode Listen Later Nov 2, 2020 31:47


Allie LeFevere talks to peopleHum on how to build a brand with a personality and what are is the impact of it. Listen to the entire episode to know more If you like the podcast, please follow the channel, so we could keep producing more content like this!

Brandsplaining
Brandsplaining Trailer

Brandsplaining

Play Episode Listen Later Oct 26, 2020 2:53


Meet the ‘Bad Girls of Branding' and their new podcast, Brandsplaining®. In this lil trailer, you'll hear from hosts Allie LeFevere and Lyndsay Rush on why traditional marketing is dead...and how they're dancing on its grave. Equal parts business and entertainment, Brandsplaining® is a show about the most overlooked strategy in the game: fun. Listeners will learn how to stop banking on predictable, forgettable branding from the experts who have built notorious brands doing the exact opposite. Allie and Lyndsay are founders of Obedient—the world's first branding agency to specialize in fun and humor—and they've worked with brands like: Blue Bunny, Choice Organics, Native, CLIF Bar, The University of Chicago, The Dallas Cowboys, Argent, Alleyoop, and Lee Jeans. They also co-host the hit pop culture & comedy podcast, Fangasm and unscripted brainstorming video series, Can They Brand That?®. Their work has been featured in Adweek, The New York Times, Esquire, New York Magazine, VICE, HuffPo, MTV, and Buzzfeed), and they're excited to bring their signature candor and comedy to the business podcasting scene. Every week, Brandsplaining® will feature candid conversations with charismatic industry leaders who haven't heard the name status quo in years. (The roster includes disruptive brands like THINX, Aviation Gin, and JOI.) Allie and Lyndsay weren't sure if female entrepreneurs were allowed to start a podcast that wasn't simply about being female entrepreneurs. Nevertheless, they podcasted®. Brandsplaining® is coming out late fall, so buckle up and follow Brandsplaining® on Instagram, Facebook, and Twitter @obedientagency, or at obedientagency.com/podcasts for the latest updates on the podcast you always hoped existed.

Brandsplaining
Brandsplaining Trailer

Brandsplaining

Play Episode Listen Later Jul 31, 2020 2:53


Meet the ‘Bad girls of Branding’ and their new podcast, Brandsplaining. In this lil trailer, you’ll hear from hosts Allie LeFevere and Lyndsay Rush on why traditional marketing is dead...and how they’re dancing on its grave. Equal parts business and entertainment, Brandsplaining is a show about the most overlooked strategy in the game: fun. Listeners will learn how to stop banking on predictable, forgettable branding from the experts who have built notorious brands doing the exact opposite. Allie and Lyndsay are founders of Obedient—the world’s first branding agency to specialize in fun and humor—and they’ve worked with brands like: CLIF Bar, The University of Chicago, The Dallas Cowboys, Argent, Alleyoop, and Lee Jeans. They also co-host the hit pop culture & comedy podcast, Fangasm (featured on Esquire, New York Magazine, VICE, HuffPo, MTV, and Buzzfeed) and are excited to bring their signature candor and comedy to the business podcasting scene. Every week, Brandsplaining will feature candid conversations with unboring industry leaders who haven’t heard the name status quo in years. (The roster includes disruptive brands like THINX, Cards Against Humanity, The Second City, and JOI.) Allie and Lyndsay weren’t sure if female entrepreneurs were allowed to start a podcast that wasn’t simply about being female entrepreneurs. Nevertheless, they podcasted™. Brandsplaining is coming out this fall, so buckle up and follow Brandsplaining @brandsplaining on Instagram and Facebook, @brandsplain on twitter, at obedientagency.com/podcasts for the latest updates on the podcast you always hoped existed.

Target Market Insights: Multifamily Real Estate Marketing Tips
Ep. 174: How will Coronavirus Impact Multifamily?

Target Market Insights: Multifamily Real Estate Marketing Tips

Play Episode Listen Later Mar 17, 2020 24:20


How will Coronavirus Impact Multifamily? With the Coronavirus making such an impact on the lives of many Americans, the economy is taking a plunge. Many investors are trying to determine the best path forward and what to do with their money. Should they pull it out of the stock market? Should they buy more?   And what about the reaction to the coronavirus? Are we overreacting with the social distancing? Maybe. However, it’s better to look back in 6 months and wonder if we overreacted than look back and wonder why we didn’t take it more seriously.    With that stated, we know the Fed is taking things seriously as they have cut rates multiple times and it is now close to 0%. Some people are misinterpreting this as interest rates have dropped to 0%, but this is not true. The Fed rate is more about what banks charge each other. The thinking behind the rate cut is to proactively get ahead of the economic impact. It’s critical that business owners and investors spend money to stimulate the economy and the Fed believes that the move is necessary to try to reduce the economic impact which many believe will last for months, if not longer.     Multifamily Investing Right Now As a multifamily investor, you may be asking yourself what you should do. With rates so low and the economic uncertainty being short term (6-18 months), buying properties with long-term debt presents an attractive option. I spoke with an experienced operator who is looking to place 10-15 year debt as long as it qualifies for a supplemental loan. A supplemental loan would allow the current borrower or a new buyer to place additional debt on the property. This is ideal for anyone with a value-add strategy as it allows them to capture the created equity or entice a new buyer with an assumable low rate while still offering the ability to leverage a total of 70-80% of the deal.   Current owners and investors need to prepare for higher economic vacancies with many workers impacted by social distancing. With fewer workers working, some residents will be late on rent or completely miss payments altogether. Others will lose their jobs. There are resources available to help the impacted residents file for unemployment and begin collecting benefits immediately. It’s wise to proactively communicate with tenants so they understand their options to maintain a sense of normalcy for them and reduce move-outs and turnovers for investors. It is being advised that late fees be temporarily waived. It’s worth noting that some jurisdictions have suspended civil cases, including evictions which makes it even more important to work with tenants to help them with information.    The Best Investment Right Now Now is a great time to invest in your own education. This doesn’t mean going back for a graduate degree and going deeper into debt. Invest in your own learning through podcasts, books, and networking. Once you have clarity on your goals and specific obstacles to overcome, consider paid mastermind groups and coaching. Networking is the #1 way to grow as an investor and it’s imperative to build a powerful network of peers, collaborators, and mentors that can help you excel. This is particularly true with multifamily investing.    Two industry vets that I follow are J Scott and Jeremy Roll. They have great insights on the economy and you should be sure to check them out on Facebook and LinkedIn.    As a marketer, it’s a good time to be proactive with your messaging as there may be less competition for attention, but don’t be a fear-monger. And definitely don’t try to hoard and resell essentials like toilet paper and sanitizer wipes.    There are a lot of people pushing fear right now (or simply sharing their own fears) and while we know it’s an effective tactic, there is an opportunity for clever marketers to bring levity to the current environment. Use this as a time to demonstrate your leadership, develop your marketing channels and provide direction to others.    Check out: How to Create a Memorable Brand with Allie LeFevere, Episode 143   What We’re Doing We are still moving forward with our investment strategy, seeking cash-flowing assets with value-add potential. We like markets with solid fundamentals that will withstand temporary setbacks in the market. In addition, we are increasing expectations for economic vacancy in the short term and ensuring that we stress test deals.    The Midwest Real Estate Networking Summit is scheduled as planned for May 16 and 17. Early-bird tickets have been extended through April 15. We are closely monitoring the situation and will provide updates as new information becomes available. Tickets are refundable up to 7 days before the event and in the event of a cancellation, all ticket sales will be refunded.    We have launched our Capital Impact Club to provide a blueprint for multifamily and marketing. The program includes one on one coaching, templates, and frameworks to help you thrive as a multifamily marketer. More than ever, it’s a great time to invest in yourself and get positioned for the opportunities that lie ahead.    The coronavirus has impacted the global economy and the actual impact on multifamily is not certain today, but there are actions we can take to position ourselves to navigate these times. Whatever you decide on the investing front, be smart and safe, using logic and information, not panic to drive your decisions. Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.

Knowledge For Men Archives
Cut the B.S. And Take Responsibility With Allie LeFevere

Knowledge For Men Archives

Play Episode Listen Later Jan 29, 2020 50:01


Allie LeFevere is a women’s coach who creates programs helping women improve their self worth and confidence  Favorite Success Quote “Anything that does not bring me alive is too small for me” ~David Whyte Key Points 1. Personal Growth Requires Giving to the World On your path to ultimate personal development, you will reach a place where you realize that you can no longer focus solely on yourself and you have to begin giving back to truly impact the world. To grow into the best version of yourself, you have to give back to others, you have to be a servant to the world, and you have to be willing to occasionally put the needs of those less fortunate than you above your own. 2. You Need to Know What You Really Want If you do not know where you want to go, then it doesn’t much matter what you are doing on a day to day basis. You have to have a vision for your life and for who you want to be. You have to have goals and a plan to achieve them, based off of your desires and your dreams, not society’s, your parent’s or your friend’s desires and dreams. 3. You Have to Take Care of Yourself First  While we have already said that personal development requires that you give to the world, you cannot fully give to the world until you have given to yourself. Until you are taking care of yourself in mind, body, and spirit, until you are a little bit selfish and prioritize your needs, you will not have enough to truly give to the world. 4. Focus on What You Want, not What You Don’t What you focus on expands. If you want to achieve your dream you have to focus on the things that you want in your life, not the things that you don’t want. Instead of focusing on how you are out of shape and overweight, focus on how you can’t wait until you are a shredded, athletic beast. Instead of focusing on how you are broke, focus on how you can’t wait until you have more than enough money to live life on your terms. It’s just like riding a bike, look where you want to go, not at the tree nearby. 5.Your Language Creates Your Reality If you are constantly telling yourself that you are a worthless piece of shit…. Odds are, that’s how you will feel. If you are constantly telling yourself that you are not where you want to be however you are going to put in the work to achieve your dreams, that is what will start to happen. What you tell yourself, you believe. Be sure you are telling yourself an empowering story.

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners
Fun over Fear: The New, Powerful Way to Compel Your Audience with Allie LeFevere | #137

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Play Episode Listen Later Dec 23, 2019 42:28


Ep #137: It’s so common to find the audience's pain points and fears and then write your content and marketing materials from that angel: making people feel kind of bad about their life or themselves and you give then the solution. What about to change that typical way of communication with people to positivity? Understanding your audience and knowing their pain points is still important, but let’s show them with a fun perspective. In this episode, Allie LeFevere shares how to use fun over fear: the new, powerful way to compel your audience. Allie is the co-founder of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands.  Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in...and keep them coming back for more.  At the end of the day, every evil genius on their team lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;)  You will learn: How Allie started specializing in branding and marketing using fun and humor as a primary approach What has more effect on people fun or fear  How understanding your audience’s pain point helps to reverse that to fun content There is no need to make people feel bad to make a sale How to implement fun elements into your branding How to find inspirational ideas to use in your branding and content marketing The examples of fun campaigns from Spotify, Postmates, Thinx How to understand more about how you position yourself now The examples of how to use the knowledge about your audience pain point to embrace them and build better brand loyalty because of that Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Target Market Insights: Multifamily Real Estate Marketing Tips
Ep. 143: How to Create a Memorable Brand with Allie LeFevere

Target Market Insights: Multifamily Real Estate Marketing Tips

Play Episode Listen Later Nov 29, 2019 41:54


There are three primary emotions that release adrenaline into our brains that create lasting memories: fear, grief, and humor. While many brands focus on fear (can you say FOMO), Allie and her partner launched the Obedient Agency to help people use humor and levity to create memorable brands.    Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer's experience is unforgettable, unconventional, and most importantly, un-boring.  Partner: Join me at the Best Ever Conference plus 5% discount with 5DEAL   Key Insights Started in consulting in brand strategy and brand messaging Partnered with a copywriter and comedy writer to launch the Obedient Agency - using fun and humor to build brands Focus on levity to make the mundane entertaining and complex easy to understanding Clients: University of Chicago, Fertility Clinic, IT Firm, and Private Investigator Agency focuses on cleverness, humor, and wit  Integrity is more important than authenticity - rooted in deeper values and morals Your website should do the heavy lifting, expand the story on social media and email Biggest challenge for brands: being consistent Building a business is not the same as building a brand - it can be good and not be memorable There are three primary emotions that release adrenaline and cement memories: fear, grief, and humor Most brands use fear, but humor makes people feel good and builds deeper relationships Partner: Download a Free Sample Apartment Deal Package   Bull’s Eye Tips:   Apparent Failure: Tried to teach people how to use levity for their marketing but did not feel they could effectively deliver; instead built a full-service agency   Most Recommended Book: Loving What Is by Byron Katie   Most Recommended Digital/Mobile Resource: Slack   Daily Habit: Journaling for 5-10 Mins   Wish I Knew Starting Out: The importance of contracts and boundaries   Wish I Knew Starting Out 2 Months Ago: How much she appreciates working with someone where the can have full transparency and open dialogue   Current Curiosity: Exploring the topic of how women have been marketed towards through a new podcast   Best Place to Grab a Bite: Momotaro   Topo Gigio   Connect with Allie: Website: ObedientAgency.com Social Media: @ObedientAgency   Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.

Fangasm
Harry Potter | S13E8: 7 Minutes in Hermione

Fangasm

Play Episode Listen Later Nov 26, 2019 54:05


We all climax at the same time (Draco, Hermione, and the pod) in this finale to top all finales. Season thirst-een brings us to a perfect close with the sexiest, funniest, most outrageous chapter we've read in a long time. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E7: Veritasemen

Fangasm

Play Episode Listen Later Nov 19, 2019 51:51


In this peen-ultimate episode, we FINALLY get the truth about what went down between Draco and Hermione 6 months ago...and what it means for them today. Think: sexy surprises, plot twists, and breakfast in bed. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

What Works | Small Business Podcast
EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

What Works | Small Business Podcast

Play Episode Listen Later Nov 19, 2019 42:46


Allie LeFevere is the co-founder of Obedient Agency—a full-service humor marketing agency. Truly, the first time I landed on their website, I can describe my experience as nothing less than surprised and delighted. It's not funny for funny's sake—it's humorous for clarity's sake. Every piece of it serves to define who they are, what they do, and who they do it for in the most unique ways possible. I had to know how this brilliant branding & positioning functioned on the inside. Had they designed equally surprising & delighting client experiences? Yes, of course they have. Allie and I talk about how that website got built—which is a great look at the brainstorming process they use throughout the agency. We also chat about how they infuse humor into every touchpoint they have with a client, how they manage each client touchpoint, and why client fit is such an important piece of the puzzle. The post EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere appeared first on What Works.

Fangasm
Harry Potter | S13E6: The East Wang of Malfoy Manor

Fangasm

Play Episode Listen Later Nov 12, 2019 42:49


This episode has EVERYTHING: Under the table fingerbangs, secrets revealed, promises made...and broken. DUN DUN DUN. Find out more about H and D's past, what really happened with Ron and what happens in Draco's bedroom at Malfoy Manor. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E5: All You Can Eat Out Buffet

Fangasm

Play Episode Listen Later Nov 5, 2019 48:22


We hope you're hungry because everyone is eatin' good in the neighborhood! And yes we mean a dead sexy FEAST going on between Draco and Hermione...set 6 months in the past. Bottoms up, y'all! | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E4: First Dates and Bases

Fangasm

Play Episode Listen Later Oct 29, 2019 38:03


Flashback that ass up, arwerite? Cum back 6-ish months ago and find out what happened between D and H. Bonus: A lil slash in the closet. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E3: Two Truths and a Lay

Fangasm

Play Episode Listen Later Oct 22, 2019 32:45


The bottles and heads are SPINNING, FOLKS! We've got closet hookups, closet confessions and a lot of dirt is revealed. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E2: Sugarbush

Fangasm

Play Episode Listen Later Oct 15, 2019 44:33


Draco and Hermione have an encounter on the stairs, and a secret, exclusive after-party takes place in Lucius' study. Two classic party games begin and your head will be *spinning* at the couples that start to form. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
Harry Potter | S13E1: 5-Year Ass Reunion

Fangasm

Play Episode Listen Later Oct 8, 2019 43:27


An unexpected Hogwarts class reunion at Malfoy Manor? What could possibly go wang, err, wrong? Gang's all here and it's getting wild. | Send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. | Get wet and wild with us in our free, private FB group—The Fanny Pack: https://www.facebook.com/groups/jointhefannypack —OR— If you're extra horny and want more steamy content, join our Patreon: http://www.patreon.com/fangasm

Fangasm
All Good Things Must Cum to an End

Fangasm

Play Episode Listen Later Oct 1, 2019 12:38


A special, bittersweet announcement from Allie, Lyndsay, and Danny. For Season 13, send in your sexiest songs, favorite moments, and silliest inside jokes to hi@fangasmpodcast.com or our hotline at (872) 216-0881 or our snail mail at Fangasm Podcast, attn: Allie LeFevere, 5315 N Clark Street, Chicago, IL 60640. In short, let's celebrate the hell out of these last three years!

Sincerely, Me
Choosing Fun Over Fear with Allie LeFevere

Sincerely, Me

Play Episode Listen Later Sep 18, 2019 43:02


"All my life I've been a neon pleather outfit in a sea of sensible suits." You too? Then join Tallia for a conversation with this week's guest, Allie LeFevere, cofounder of the Obedient Agency, for a conversation about standing out and having the willingness to bring your whole self to the table, fun included. They explore questions like: What does it take to relax into the place of who you are? How can you choose fun over fear? What makes you memorable? What happens when you stop trying to show up for everyone else? If you're feeling caught up in the seriousness of life that inevitably comes with #adulting, this one's for you.  --- For more from Tallia, you can catch her on the IG or send us an email sincerelymepodcast@gmail.com. To learn more about the next cohort of the Inner Work Circle, head here!

Grow With Soul
Fun Not Fear with Allie LeFevere

Grow With Soul

Play Episode Listen Later Sep 13, 2019 49:19


Today I am joined by Allie LeFevere the owner of a humour based Marketing agency Obedient. I was really keen to get Allie on the show as I knew she could provide a really interesting new take, that would provide a new prospective on all of our struggles.  We dig into using fun as an alternative to fear based marketing and the science begin it, we discuss  examples of humour led marketing,  we talk about what to do if you don't think you are funny and we leave you with some really practical exercises to take away and start to use to really differentiate yourself through your copy and your imagery.  

Smart Leaders Sell Podcast
SLS221 Allie LeFevere, Six Figure Success Series with Jessica Lorimer

Smart Leaders Sell Podcast

Play Episode Listen Later Aug 23, 2019 33:24


Are you boring your clients to death with your marketing? Allie Lefevere, CEO, mother - founder and funmaker at Obedient is here to stop that stagnation. Using unique off - beat marketing and branding, the emphasis is on fun and launching your brands into industry icons!   Stand out from your competitors and be unforgettable for the right reasons.   In This Episode: Branding Personality Entertain and educate your clients Experience the fun Elements to consider The feel good factor    “ We have been living to prove that fun sells humorous, humanizing, and you can just make people feel good and still make a sale. ” - Allie   “ We forget how to challenge the status quo because we are so used to seeing the same thing over and over again. “ - Jess   “ You can infuse relatable personality into those industries and those domains and it really will touch and reach an audience in a way that is unexpected, because people just aren't used to it, it's not familiar and so it really does stand out. “ - Allie   “ It puts people into that cycle of, there is a way to escape this, I might not have to feel like this ever. So actually, it's a much smarter loop to be putting them into. “ - Jess   “ It's just the same way you would want to be around the fun, nice, engaging person that you meet at a party, that's the person you want to spend the most time with. “ - Allie   Allie Lefevere Website https://www.obedientagency.com/   Allie Lefevere Instagram @allielefevere Smart Leaders Sell https://smartleaderssell.com/   Products and Courses https://smartleaderssell.com/products-and-courses/   Selling to Corporates Event http://bit.ly/SelltoCorporates-TheEvent    Join my new programme, EVOLVE https://smartleaderssell.com/evolve   Join my Facebook Group http://bit.ly/SmartLeadersSellFFE   More Jess! www.facebook.com/JessicaLorimerSuccessCoach/ linkedin.com/in/jesslorimer https://www.instagram.com/jess_lorimer/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.

Run With It
Injecting Humor Into a Taboo Industry with Allie LeFevere

Run With It

Play Episode Listen Later Aug 19, 2019 52:17


When life gives you lemons...every single month. Listen to Allie describe a business idea that capitalizes on a subscription women didn’t sign up for.

The Unmistakable Creative Podcast
Allie LeFevere: The Power of Using Humor to Build a Brand

The Unmistakable Creative Podcast

Play Episode Listen Later Aug 14, 2019 52:25


Allie LeFevere is the CEO and co-founder of Obedient, a humorous branding and digital marketing agency that helps businesses and companies become unique and connect with their audience through laughter. Through laughter you say? Yes. You see, Allie's method of marketing isn't just funny. It's scientific. Humor, along with fear and grief, triggers a release of adrenaline in your brain which helps create a lasting memory of the moment. Of the three, being funny seems the most likable. Join us for this discussion and get on board.Visit Allie Lefevere's agency website at www.obedientagency.comFind Allie on Instagram, Twitter and LinkedIn See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

The Unmistakable Creative Podcast
Allie LeFevere: The Power of Using Humor to Build a Brand

The Unmistakable Creative Podcast

Play Episode Listen Later Aug 14, 2019 52:25


Allie LeFevere is the CEO and co-founder of Obedient, a humorous branding and digital marketing agency that helps businesses and companies become unique and connect with their audience through laughter. Through laughter you say? Yes. You see, Allie's method of marketing isn't just funny. It's scientific. Humor, along with fear and grief, triggers a release of adrenaline in your brain which helps create a lasting memory of the moment. Of the three, being funny seems the most likable. Join us for this discussion and get on board.Visit Allie Lefevere's agency website at www.obedientagency.comFind Allie on Instagram, Twitter and LinkedIn See acast.com/privacy for privacy and opt-out information.

Breaking Banks Fintech
Connecting with Customers in a Wireless World

Breaking Banks Fintech

Play Episode Listen Later Jul 26, 2019


PODCAST #298 - Connecting with Customers in a Wireless World Banks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent. Allie LeFevere from the Obedient Agency talks about the use of humor to build emotional connections and Nic Kopp, US CEO of N26 shares what they’ve learned building one of the largest mobile first banks in the world. #BreakingBanks #Fintech #Podcast #Business #Radio

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
How To Use Humor In Your Marketing To Stand Out And Get More Sales

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

Play Episode Listen Later Jul 2, 2019


Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh. Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns. We covered: Why many companies’ campaigns often come off as bland and unmemorable The common traits that Allie’s clients all share Why making customers smile and laugh will make them endear your company The steps a company must take to start using humor in their marketing How to use adrenaline to make sure your customers connect with your brand The type of research Obedient Agency uses before creating a campaign for their clients The three things Allie does with each client to make sure they work together as partners How to find a company’s “hook” for customers Developing a brand’s personality How Allie figured out she could create an agency to help bring humor to marketing Resources: Allie’s Website Obedient Agency Fangasm Podcast 26 Types of Brand Positioning Richard Shotton Podcast Slack Basecamp Myers Briggs Test The Enneagram Test Kolbe Test

Marketers In Capes
How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]

Marketers In Capes

Play Episode Listen Later Jun 3, 2019 7:01


You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So how do you develop a funny brand right? Well, that's what Allie LeFevere and Lyndsay Rush explain., touching on: The right way to run a branding process, whether it's funny or not Shaping a funny brand for a fertility clinic (seriously) The nuances of humor And a lot of crappy jokes of mine that show that it's really, really hard to be funny Show Notes --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Also, in the episode I promised to drop Lindsay's full branding process, which didn't make the entire cut. Here is: First and foremost you need a strategy. So, every brand that we work with, we take them through a multi-layered process. I'll go over just very high level. What we start with is understanding the brands goals, audience, and industry. Really knowing the landscape of their product and their history. Then we identify a point of differentiation. So, how do we creatively position your business in a way that breaks from the noise and breaks from the pack? Essentially what it becomes, is it becomes the focus and direction we take your brand in. What we're doing is we're leading to your position. And in order to develop your position, which is the thing that's really going to hook your audience and make them pay attention to you, we want to understand what does your audience need to be believe? And how is that different from what others are offering?

Indie Hackers
#094 – How to Build a Better (Funnier!) Brand for Your Business with Allie LeFevere of Obedient

Indie Hackers

Play Episode Listen Later May 24, 2019 81:30


If it isn't fun, Allie LeFevere (@AllieLeFevere) doesn't want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she's learned as the founder of both a scalable product business and a digital marketing agency.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/094-allie-lefevere-of-obedient

The Marketer's Journey
CONEX S11: The Right Way to Use Humor in Content Marketing

The Marketer's Journey

Play Episode Listen Later Apr 29, 2019 35:20


Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: Common pitfalls for brands attempting to bring humor or relevance to their messaging. The fascinating tool Allie and Lyndsay use when shaping a client's brand voice. Two case studies showcasing how Obedient brought levity to two surprising product spaces. The problem with using irreverent brand messaging before you've earned it. The importance of consistency and through-lines when developing a brand personality. Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Learn more about Obedient's work bringing humor and levity to brand voices. Visit contentexperienceshow.com for more insights from your favorite content marketers.

Be There in Five
53: Under the Influencer (with Allie LeFevere & Lyndsay Rush)

Be There in Five

Play Episode Listen Later Apr 11, 2019 88:00


Follow our guests: @ObedientAgency, @FangasmPodcast, @Rushbomb, @AllieLeFevere, @LilWellnessBitchFollow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive-RTR Unlimited: Use code KateK40 for $80 your first two months: link HERE-HR benefits platform for those without access to full time benefits: Catch Benefits-Organic, cruelty-free bath and body products, without the works: The Bath Well use code BETHEREBEWELL for 10% off-Your legal resource for intellectual property, copyright and trademark law questions: Attorney Caroline Fox at CJFoxLaw.comBUY my book Twinkle, Twinkle, Social Media Star HERE! #1 New Release in Humor categories on Amazon.Don’t forget to subscribe, rate 5 stars, and review! If your review isn’t going through, it may be because you need to create a unique username in your iTunes settings, make sure it’s uniquely yours and they should let you post!To support the Be There in Five podcast and allow it to keep running ad-free, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!Don't forget to subscribe, rate, and review!iTunes not working? You can listen at bethereinfive.com/podcastShop Be There in Five artwork & remindoormats at bethereinfive.etsy.comJoin our Facebook group here to discuss the podcast!

Hack Your Online Business
HYOB013 Unexpected Tactics To Stand Out From Your Competitors with Allie LeFevere

Hack Your Online Business

Play Episode Listen Later Jan 2, 2019 30:13


In today's show, we’re talking about how you can stand out from your competitors with tactics that are unexpected yet are easy to implement. My guest is Allie LeFevere, founder of the humor marketing agency, Obedient, where she helps brands stop being boring and start standing out. More interviews >> https://hackyouronlinebusiness.com

Tough Decisions for Entrepreneurs
TD144: Why Extroverts Need Introverts and Vice Versa with Allie LeFevere

Tough Decisions for Entrepreneurs

Play Episode Listen Later Oct 22, 2018 29:56


Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode, we welcome Allie LeFevere. Allie helps companies create fun, exciting, and effective marketing strategies. She also hosts the Harry Potter comedy themed podcast called The Potterotica Podcast. Join us as Allie talks about two tough decisions she had to make which involves two partnerships and the lessons she’s learned through both experiences.

Tough Decisions for Entrepreneurs
TD144: Why Extroverts Need Introverts and Vice Versa with Allie LeFevere

Tough Decisions for Entrepreneurs

Play Episode Listen Later Oct 22, 2018 29:57


Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode, we welcome Allie LeFevere. Allie helps companies create fun, exciting, and effective marketing strategies. She also hosts the Harry Potter comedy themed podcast called The Potterotica Podcast. Join us as Allie talks about two tough decisions she had to make which involves […]

Creative Women's League Podcast
Episode 1: You can dance with Allie LeFevere

Creative Women's League Podcast

Play Episode Listen Later Jun 1, 2017 51:11


It's our first episode!  Hold on to your butts! Creative Women's League is here with our very first episode. How. Flippin. Cool. We are talking with Allie LeFevere of the Potterotica Podcast, Shameless.ly Co and Obedient Agency. We talk about Allie's journey to turn her eating disorder into a company that celebrates self love and how much better life can be when you get disobedient.   Catch Allie On Instagram:@AllieLeFevere   @PotteroticaPodcast  @ShamelesslyCo  @ObedientAgency      

New York Magazine's Sex Lives
Accio Jizzrag! All About Harry Potter Erotica

New York Magazine's Sex Lives

Play Episode Listen Later May 19, 2017 25:50


In the horny imaginations of Harry Potter super-fans, Professor Snape is a BDSM sex god and Hermione Granger is a squirter. So say Potterotica hosts Allie LeFevere, Lyndsay Rush, and Danny Chapman, who explore the mind-bending universe of Harry Potter erotica every week— complete with dramatic readings. They explain which magic spells are the best for sex; why nobody fantasizes about Ron Weasley; and how a tech-savvy grandmother became the steamiest Potterotica writer on the web. With Maureen O'Connor. Call 646-494-3590 to leave voicemail for Sex Lives.

Love Chat with Felicity and Gia
Manifesting the Life and Love You Desire [EP 7]

Love Chat with Felicity and Gia

Play Episode Listen Later May 31, 2016 57:39


We are getting a little woo-woo on Love Chat this week as we delve into the topic of manifesting. What even IS "manifesting"? Does it even work? Special guests Allie LeFevere and Dr. Carrie Rose join us as we each share how we've personally harnessed the power of manifesting to create the lives and love we always wanted.  Felicity shares how she went from broke to making well into the six figures by using manifestation. Carrie tells how she is now experiencing a love most people dream about all because of manifesting. And Allie gives us her personal recipe for creating the ideal life for you via (you guessed it) manifesting. If you are new to this concept, we walk you through how to begin using this power in your own life. If you are a pro-manifester, learn specific tips to increase your ability to draw in more of exactly what you want in life. To improve your manifesting powers you must watch this video on the Manifestation Miracle by Heather Mathews. Check out this life-transforming program click right here! Make sure to visit Allie's website and group, Beyond Abundant, on Facebook. And check out Carrie's website Dr. Carrie Rose.

Lady Business Radio with Jessica Kupferman
Allie LeFevere - Awkward Burlesque Dancer

Lady Business Radio with Jessica Kupferman

Play Episode Listen Later Oct 29, 2014 71:59


Meet Allie LeFevere, a girl who is NOT a web designer but DID design her own website. Allie has this great way of making you comfortable from the second you start talking, and in this conversation we cover some fun stuff - namely being a “yes” or a “no” person, bad and horrible habits, swearing, burlesque dancing and building community.

Ask Herbal Health Expert Susun Weed
Ask Herbal Health Expert Susun Weed with Life Strategist Allie LeFevere

Ask Herbal Health Expert Susun Weed

Play Episode Listen Later Nov 27, 2013 120:00


Ask Your Health Questions here....Susun Weed will enlighten, shock, and delight you...Susun answers 90 minutes of herbal health questions followed by a 30 minute interview with Allie LeFevere. Allie is a Healthy Living Catalyst, Life Strategist, Adventure Instigator and frequent Media Contributor. Some appearances include MindBodyGreen, ABC, NBC, CBS, WGN, You & Me in the Morning and she was featured by Wellness Activist, Kris Carr, as a Healthy Living Expert to keep an eye on. As a witty muse in the march toward brazen living, Allie urges women to take accountability of their own spark and stop asking for permission to thrive. She encourages a life of passionate purpose, authentic living, healthy lifestyle practices, gratitude and tons of global adventure. this episode Q&A- includes: • do not combine herbs in infusions, keep it simple.. • 4 plant poisons- alkaloids, glucosides, resins, volitile oils.. • hair loss is effected by the level of minerals in the body- drink nettle infusion • burdock seed oil to stimulate hair growth.. • jojoba oil is closest in composition to the oils of our skin • celandine poppy- evergreen plant can be used as a paste to remove skin tags. • essential oils are not safe- hormonal disruptors, killers of gut flora, bad for the earth.. • support small farmers with meat you buy.. soy supports ConAgra.. • start your day with protein not carbohydrates- makes a huge difference in energy levels • HPV genital worts? increase fish intake, better quality meat and dairy, and infusions.. • yellow dock tincture is an aparient not a laxitive that gently opens the bowels without dependency.. • and much, much more- listen in for all the details..