Podcasts about cher hale

Cher Hale is one of my favorite people on the internet, and her newsletter Doing It For the Attention has taught me SO MUCH about getting my work in front of new people in a way that aligns with my body AND my business. In this conversation, we dive deep into the roots of attention and all the ways we can build community around our work — including how to amplify attention for ourselves and others.Tune in to hear Cher's wisdom and advice on:How to be comfortable asking for attentionWays to get more attention for your businessDivesting, directing & demanding attention as liberatory tactics for building new worlds20 Ways to Amplify Attention for Under-Recognized VoicesFun ideas for shouting-out and h/t-ing your friendsChildcare trades & a new way to mastermind that I learned from Becky Mollenkamp RESOURCES + LINKS

I'm so excited to be back with a brand new season, and this time, we're diving deep into the experiences of women of color in business. My first guest of the season is the incredible Cher Hale - founder and director of Ginkgo PR, an agency committed to creating a more equitable media landscape by amplifying historically excluded voices.Cher's story is deeply personal, incredibly inspiring, and wildly relatable, especially if you've ever struggled with stepping into your identity or navigating the expectations placed on you as a woman of color.What we cover in this episode:- Cher's early love for reading, writing, and storytelling (and yes, she wrote a novel at 13!)- How a “wrong” college class led to her first PR opportunity- What it felt like to be young and burned out working in nonprofits- The challenges she faced breaking away from traditional career expectations, especially in a multicultural family- How Cher stumbled into communications career by accident, and started her first business even though she was encouraged to find a more stable job- How the loss of her mother became a turning point in reclaiming and embracing her heritage- Why she walked away from telling stories that didn't feel aligned - and who her agency is really here to serveWe also got into some honest talk about internalized oppression, learning to find pride in our identity, and the pressure to “perform” in professional spaces that weren't made for us.This episode is for you if:- You've ever felt the pull between “security” and your dreams- You've wondered what it looks like to build a mission-driven business as a woman of color- You're navigating identity, legacy, and visibility in your own workCher's vulnerability and clarity are such a gift, and this conversation set the tone for what's to come this season.About Cher Hale: As a first-generation Taiwanese-American, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, radio, and podcast mediums. She is the founder and director of Ginkgo Public Relations – a national boutique agency that believes in using storytelling and public relations as a force for good. They specialize in boosting visibility for underrepresented or marginalized authors, experts, and entrepreneurs through comprehensive communication and media relations effort.If you enjoyed the show and you want to join our community of other women of color who are embracing their voice head over to https://embracingyourvoicepod.com/Connect with Atima on:InstagramLinkedin

Send me a text!Vulnerability and tending to what is important is particularly critical in a chaotic time. After my wrapping my interview with Cher Hale, she inquired into my next steps around demanding attention.  As listeners who gift me your attention, it seemed appropriate to share with you my own in the moment reflections on attention and what's important about it to me.  Together, Cher and I share insights around unlearning supremacy conditioning, the power of community, and the transformative impact of nervous system work. This pre-season bonus episode offers a glimpse into aspects of my personal growth journey along with an update on the status of this podcast.In this episode of Unlimited, Cher Hale (she/her), invited me to explore my relationship to vulnerability and tending to what is important.Some of what we talk about in this episode includes:My personal reflections on vulnerability, emotional safety, and the impact of supremacy cultureThe importance of community, storytelling, and doing things that matter rather than just looking goodThe role of nervous system work in building the courage to ask for what I needMy process of unpacking individualistic thinking and hierarchies to reclaim my own agencyLINKS FROM THIS EPISODE:Carmen Spagnola – The Numinous Network (Safe and Sound Protocol)How to Create Belonging with Amena Chaudhry CONNECT WITH CHER:Substack: For the Attention Website CONNECT WITH VALERIE: Website LinkedInBlueSkySign up for a free Exploration Call Get email updatesSupport the show

Send me a text!Healing our relationship with attention begins with noticing the ways in which our natural need for attention has been damaged. In a society that commodifies attention and polices who and what is allowed attention, we develop a distorted relationship with a core aspect of how we connect to each other. This disconnection feeds feelings of isolation and loneliness, leaving us vulnerable to systems that exploit our need to feel seen and heard. By addressing the shame around seeking attention and understanding its role in genuine connection, we can start to reclaim our capacity for presence, care, and community in a way that fosters deeper relationships and collective healing.In this episode of Unlimited, I invited Cher Hale (she/her), to join me in a conversation about the weaponization of attention and healing our relationship with attention.Some of what we talk about in this episode includes:The stigmatization of seeking attentionShifting from unhealthy to intentional attentionIndividualism's role in loneliness and disconnectionUsing visibility for collective empowermentLINKS FROM THIS EPISODE:The Slow Build to & the Life-Saving Payoff of Asking for AttentionThe Seven Necessary Sins for Women and Girls by Mona EltahawyLearning Self-Advocacy to Strengthen Collective Action with Jenique JonesSwimmy by Leo LionniHoliday Stress SupportCONNECT WITH CHER:Substack: For the AttentionWebsiteCONNECT WITH VALERIE: Website Instagram Facebook Get email updatesSupport the show

#storytelling #brand #personalbranding Hello Everyone and Welcome Back to 5 Minute Career Hack Podcast. This week Alicia talks with Cher Hale, a Taiwanese Black American publicist and novelist, and explores the power of media to reshape marginalized narratives, the power of storytelling, and personal branding. Cher shares her journey of becoming a writer, navigating parenthood, and shifting her priorities after the birth of her daughter. Discover how she built boundaries, transformed her PR business, and dedicated her work to empowering underrepresented voices. Brun the Rulebook - Career Transformation Lab https://www.5minutecareerhack.com/Burn-The-Rule-Book-waitlist Get Access to our Community: https://bit.ly/careerhackerfacebook

In the United States, the month of May is Asian American and Pacific Islander (AAPI) Heritage Month. To celebrate AAPI heritage, we're resharing two past guests who identify as AAPI and who shared personal stories on navigating cultures and belonging—and how those influences have shaped them, their missions, and their work in the world.Dr. Han Ren is a licensed clinical psychologist and educator based in Austin, Texas, who joined us last October to discuss what it means to decolonize mental health. Listen to the full interview here.Cher Hale is the founder and director of Ginkgo PR, a public relations firm that helps historically-excluded authors, entrepreneurs, and leaders take back narratives that have traditionally been told for them, not by them, in the media. She joined us in March. Listen to the full interview here.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Want to get in touch? Leave us a voicemail Support our partners and affiliates for exclusive discounts:Fathom Analytics: Get beautiful, secure website data without trading your customers' private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A lite, powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show. Hosted on Acast. See acast.com/privacy for more information.

When you're working toward creating more equity in your business, it can be tempting to use demographic labels to diversify your client list and work with underrepresented communities. But assessing a potential client for fit is about more than labels.  Guest host Cher Hale discusses why she chose to shift her business to working exclusively with underrepresented voices, how she sets and keeps her boundaries around client fit, and how she supports clients on their DEI journeys. In this discussion: Cher's process for evolving her ideal client and how she vets for values alignment Why demographic labels and DEI awareness aren't enough to make someone a client candidate The combination of criteria and direct questions that Cher uses to assess for fit Why Cher says it's important to acknowledge the limits of your ability to support your clients Connect with Cher Hale: Gingko PR Ready to dive deeper? We've been conditioned to show up to work as our “professional” self and leave our personal beliefs behind. But the truth is, values inform every area of our life, so why try to compartmentalize?   Each month in The Pause on the Play® Community, we explore one specific way to make your values more explicit. Our curated connections and learning experiences will help you challenge harmful norms, show up as an Imperfect Ally®, and live in alignment. Learn more at pauseontheplay.com/community

Being able to "see yourself" represented in the media is an important part of developing some of our earliest self-conceptions.So what happens to our self-concept and self-esteem when we don't see ourselves represented in the media?Cher Hale is the founder and director of Ginkgo PR, a public relations firm that helps historically-excluded authors, entrepreneurs, and leaders take back narratives that have traditionally been told for them, not by them, in the media. As a first-generation, Taiwanese-Black American woman, Cher has been on a mission to help historically-marginalized populations get the recognition they deserve for the work they've done quietly for years. On a bigger level, she hopes that her work in publicity, advocacy, and media relations is helping to move the needle toward equity for those who hail from historically marginalized identities.In this interview, Dave and Cher discuss her personal experience with not seeing herself represented in the media, how her earliest PR work with homogenous clients and stories felt uninspiring, and how she eventually came to work with clients from historically marginalized identities.Tune in to reflect on the challenges of taking a journey into visibility and belonging, and what it's like to face internalized oppression, systemic pressures, and concerns for safety at every turn.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Email us at Hello@TheNewStory.is and visit TheNewStory.is to listen to our full catalog of interviews.Support our partners and affiliates for exclusive discounts:Bookshop.org: Buy cheap books and support local, independent bookstores with every purchaseFathom Analytics: Get beautiful, secure website data without trading your customers' private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A lite, powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show. Hosted on Acast. See acast.com/privacy for more information.

Cher Hale is the founder and director of Ginkgo PR, an agency using public relations to create a more equitable media landscape. Cher joins me this week for a conversation about expanding the visibility of your business and brand by being a podcast guest. Cher is here to share some of her expertise and knowledge on the topic by helping you pitch your story and your message. We also discuss the reality of diversity and inclusion in the PR space. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of the media to take back narratives that have been traditionally told for historically-excluded authors and entrepreneurs.

Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more.Today I'm talking to Cher Hale about how she's built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions.Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives.As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism.Listen to the full episode to hear:How Cher mixes a limited number of traditional retainer clients with consults and a membership optionWhere the biggest chunks of her money and time go as a micro-agencyWhat she loves about her hybrid business model and one big disadvantage of a longer contractLearn more about Cher Hale:Gingko Public RelationsConnect with Cher on LinkedInLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!

How can you weave your own personal story into your product and make a powerful connection? Telling potential buyers the reason behind your product or idea can increase interest and ultimately, success. Today's guest, Cher Hale, founder of Gingko PR, shares her experience in helping diverse clients do exactly this. She also shares how she diversified her network and started working with the types of clients that she wanted to help to get their stories out there.Cher shares her moving story about why she wanted to help people facing systematic barriers tell their own stories. She also shares how adding diverse voices to the mix through PR helps to create social change, why many people from a minority background feel uneasy about telling their stories, and some of her ideas on the future of PR. This is a must-listen if you're interested in learning about the importance of your story, and how telling your story can increase diverse representation in the media.EPISODE CLIFF NOTESLearn the inspiring story behind the name Gingko PR [00:02:03]Find out why PR can be so powerful, not just for businesses but also for social change [00:06:34]Learn how connecting your story to your product helps with marketing [00:09:26]Find out why it's common for people who are minorities to feel uneasy telling their story [00:12:28]Learn how telling your own story can help other people feel more comfortable with their own [00:13:41]Find out how telling your story helps you get the interviews and opportunities that are a better fit for your product[00:17:07]Learn what it takes to diversify your network [00:19:21]Find out the value of LinkedIn for creating a diverse network [00:20:36]Learn why keeping your face or story out of your brand can be a disadvantage [00:25:45]Find out about forward-thinking PR opportunities to consider in 2022 [00:30:15]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/106

Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.   On Today's Show You'll Learn:  How the media tells stories and why they do it repeatedly What to think about if you want to own your message and take back your narrative Examples of socialization that leads to certain behavior  How to move beyond the fear of “rocking the boat” Strategies for identifying your target client and pitching yourself The benefit of becoming a credible source within the mainstream media How people with a platform can help others tell their story Why you need to be able to tell your story with eloquence and a deep understanding of your purpose How to be a great publicist for yourself We have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things! All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how! I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!   Links & Resources Mentioned in this Episode: rickmulready.com/accelerator https://ginkgopr.com/ ginkgopr.com/subscribe https://www.instagram.com/ginkgopublicrelations/ https://www.facebook.com/ginkgopr https://podmatch.com/ https://brittneyllynn.com/curated-connections/ https://podcastguests.com/   Full show notes available at www.rickmulready.com/508 

Nearly a year after this discussion from episode 62 of Pause On The Play, the question remains: why haven’t we seen or heard more stories about people of color by people of color?  A lot has happened since Erica and India first welcomed Cher Hale, a Taiwanese Black American and owner of Ginkgo Public Relations, to discuss the necessity of centering Black and Brown voices – in business and elsewhere – to allow for diverse perspectives, fair pay, and self-determination of our legacies.  The conversation may be from the archives, but Erica and India return to provide updated context, inviting everyone to revisit this long-standing and ongoing issue. In this discussion: the vulnerability of being a speaker or creative service provider and asking for fair compensation what makes a thought leader or influencer and who determines who gets that label the cautious optimism needed to create and sustain meaningful change microaggressions, tokenism, and incorrect assumptions about similarities in experiences *** Visit the website for the full articles at https://www.pauseontheplay.com/show KEEP THE DIALOGUE GOING Part of “publicity” is allowing people who need to have their stories told to tell their stories! How do you hold space for other people to share their stories? What does publicity look like for you? We explore these multilayered questions in Pause On The Play The Community. If you’re ready to have deeper conversations around such topics as publicity, we’d love to have you in our virtual space, where you can engage with others and create a more holistic strategy going forward. What a relief to discover that you don’t have to do this work on your own. Be sure to rate + review the podcast!

Curious about what “pr” or public relations is and how it can help your business? While it can seem overwhelming to get publicity for your yoga business it really can help and it can be as simple as guest blogging or being on a podcast. My guest, Cher Hale founded Ginko PR to help amplify the voices of underrepresented and marginalized groups and she’s sharing all the details today on how PR can help you! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast

Today begins a brand new season of Unforgettable! A season dedicated to taking us back to the foundations of messaging.  Starting with… What is messaging, really? Believe me, I’ve heard a lot of myths and misunderstandings in the past several years I’ve been leading messaging workshops and Masterminds! That it’s all about wordsmithing or dialing in your elevator pitch.  That there’s a “right” way to do it — following formulas and scripts that work for others.  That it’s about selling at all costs and has to feel icky or robotic to be successful.  But when you’re a sensitive Messenger who cares deeply, values-based messaging is where your power lies. Because there’s a difference between simply following copywriting rules and marketing tactics and messaging according to your integrity. So, fresh on the heels of the Speaking to What Matters series, it’s time to re-define what messaging really is.  We start with today’s episode, where you’ll learn the difference between core message and messaging plus how to reset how you think about messaging and start crafting messaging that’s in alignment with your values. You’ll learn Listen in. Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts March 22nd, 2021!  What’s your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. As a Copywriter, I write messaging for Your Website that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up.  Links from the Episode: Chimamanda Ngozi Adichie’s TED Talk: The Danger of a Single Story  Tiq Milan & Kim Katrin Milan’s TED Talk: A Queer Vision Of Love and Marriage Maysoon Zayid’s TED Talk: I Got 99 Problems…. Palsy Is Just One  #173 Evolving Your Work to Have a Social Justice Lens with Cher Hale #174 Feminist Marketing & Copy That Doesn’t Oppress with Kelly Diels #175 Is My Niche Excluding Marginalized People? With Trudi Lebron #176 Cis-Centering, Pronouns and Leadership with Tamala Poljak #177 Speaking About Issues Without Co-Opting Them with Nisha Moodley #151 Why I Stopped Sacrificing Integrity for Strategy #152 Values-Based Marketing: How to Lead with Integrity Playing Big by Tara Mohr What’s your biggest takeaway about values-based messaging? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

Closing out Speaking to What Matters: Conversations on Messaging for a More Just World, here is my personal debrief with specific aha moments and learnings I took away from each leader about how to show up for social justice in your messaging. Listen in. A Few Takeaways: You can’t slap up new inclusive messaging on your website and expect more diverse clients to come. Messaging is the end point after you’ve done the internal work and learning. (Hat tip to convos with Cher Hale and Trudi Lebron.) Be discerning. There’s no formula for knowing when to pass the mic / when to speak up / what to say / how to do any of this. (HT Erica Courdae and Nisha Moodley.) Be really clear, specific and explicit about who your work is for. More words vs collapsing people into narrow labels for the sake of tidy marketing. (HT Kelly Diels and Trudi Lebron.) Slow down. Harm often happens when we’re moving so fast and not taking time to be intentional and present and see the actual humans in front of us. (HT Tamala Poljak, Nisha Moodley, and Trudi Lebron.) Values-based marketing is when you attract people who don’t just have the problem you solve but who share the same values. (HT Trudi Lebron and Kelly Diels.) It’s not about being an “expert,” it’s about being a leader. And being a leader is more about how you show up than about doing it perfectly or right. (HT Nisha Moodley, Tamala Poljak and Erica Courdae.)   Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.  Did these conversations create any shifts or realizations for you? Anything you’re implementing into your business? Let me know in the comments of this episode’s post over on Instagram. Warmth, Adria

Today’s conversation is with Cher Hale, a publicist & founder who’s using her PR company to amplify the voices of underrepresented and marginalized groups.  After a year of offering podcast pitching services, Cher started noticing that the clients coming to her were mainly white upper-class life coaches.  They were paying her well and sustaining a good, consistent business. BUT she was telling the same stories, “I was moderately unhappy in my life and so I hired a life coach which helped me a bunch and so I became a life coach to help others who were in my situation, too.”  And while that’s a totally valid story, she knew it wasn’t what moved her.  But it was scary to make a major shift in business when she was getting consistent revenue and had bills to pay.  Then her mother passed away at the young age of 49 without fulfilling the dream of being a published erotic romance author. Her mother, a Taiwanese Black immigrant, hadn’t had the privilege that so many of us, as online business owners, have – to have created a platform.  That’s when Cher knew she wanted to use her skills as a publicist to tell the stories of underrepresented and marginalized voices.  Now she’s proud to say her client roster is about 70% BIPOC, LGBTQIA+ or disabled.  But it didn’t happen overnight. And it wasn’t a matter of simply updating the copy on her website.  In this conversation, you’ll hear what it took to get there and what it actually looked like to make those shifts in her business.  Listen in. Cher and I talk about: The intentional decision she made to surround herself with the kind of diversity she wanted to serve in her business Why marginalized and underrepresented communities need advocacy, NOT charity The very real ways the DEI journey is like learning Italian, from starting without a vocabulary to the moment you hit a critical mass of education and start speaking up  Why it starts with digging into your own “diversity story” (as her former client JenniferBrown calls it) All the ways our intersectional diversity has impacted our voices — or made us feel disconnected from our voices  Why we have to take the word “feminist” back and make it our own (and how the conversation around feminism has always been very white) The shifts she made to the very female-centric copy on her website, based on feedback from my her LGBTQIA+ clients Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.  Cher’s Links: Ginkgo PR Website Cher’s Pitch List Freebie Ginkgo PR Instagram Unforgettable Podcast #62 Evolving Your Message With Your Clients with Cher Hale  Chimamanda Ngozi Adichie’s TED Talk – The Danger of a Single Story Jennifer Brown – Cher’s former client “Everyone has a diversity story” What sparked for you from my conversation with Cher? Let us know in the comments of this episode’s post over on Instagram. Warmth, Adria

Here we are, at the first episode of Speaking to What Matters: Conversations on Messaging for a More Just World.  It’s my hope that this series of informal, real conversations with social justice leaders brings you at least one shift, aha moment, or breakthrough in how you want to show up.  Here’s where we’ll be going & who we’ll be learning from: [171] Messaging For a More Just World [172] Being an Imperfect Ally…When You’re a Sensitive Soul with Erica Courdae  [173] Evolving Your Work to Have a Social Justice Lens with Cher Hale [174 Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels [175] Is My Niche Excluding Marginalized People? With Trudi Lebron  [176] CIS- & Hetero-Normativity in Our Leadership with Tamala Poljak [177] Speaking About Issues Without Co-Opting Them to “Sell” with Nisha Moodley [178] What I Learned From 6 Social Justice Leaders About Messaging Today’s episode is our starting place, setting the foundation to lean into this series.  In all honesty, I sat for a while with whether to share my personal experiences of privilege and fragility. (Think sleepless nights debating whether to re-record this episode.) I don’t want to center my own experience.  But I also want to bring awareness to the layers of blindness we have when we posess dominant identities – white, CIS, hetero, able-bodied, medium-sized, middle class, youthful-looking.  Because most of us have at least one dominant identity which means most of us have certain, often invisible (to us), privileges that go along with that identity.  Even as well-meaning folks.  I want to normalize the feelings of discomfort that go along with this so that we can begin to TURN TOWARDS them rather than hiding from them and staying silent.  So I left this episode as-is. An imperfect, messy, honest, quick chat with you before diving into conversations with six smart, insightful leaders. (Starting tomorrow!) Part personal, part inspirational.   Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.  If there was one shift or breakthrough you’d want to take away from this series, what would it be? Let me know in the comments over on Instagram. Warmth, Adria

No matter where you are in the writing process, it's never too early to learn how to get publicity for your book. Today, in the last episode of 2020, we have publicity expert, Cher Hale, giving you helpful tips, tools and strategies to begin the publicity process. One thing about publicity is that there's a […] The post 056: Cher Hale – How to Get Publicity for Your Book! appeared first on Get Your Book Done.

No matter where you are in the writing process, it’s never too early to learn how to get publicity for your book. Today, in the last episode of 2020, we have publicity expert, Cher Hale, giving you helpful tips, tools and strategies to begin the publicity process. One thing about publicity is that there’s a […] The post 056: Cher Hale – How to Get Publicity for Your Book! appeared first on Christine Kloser.

Getting featured in the media can lead to some big things for you and your business. I’m talking about new clients, amazing connections, and even $50,000+ in revenue (a true story Cher told me in this episode!).   Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories so she can play a role in reshaping how our society views social justice, give-back initiatives, feminism, and multiculturalism.   If you’re thinking “Is my story even interesting enough?” then you're asking yourself the wrong question. These questions are more along the lines of what you should be thinking:   What are some specific challenges I’ve overcome while building my business?  What did I do extremely well?  Why do I do what I do?

In today's episode, I'm chatting with publicist, Cher Hale. Cher is the principle and CEO of Ginkgo Public Relations, a PR firm dedicated to helping underrepresented and marginalized voices take back their narrative. Cher helps book authors, expert entrepreneurs, and socially conscious  brands book podcast interviews, television sorts and magazine placements to further their reach and impact. With nine years of PR and marketing experience under her belt, Cher shares practical tips on stepping into your visibility and getting clear on what  PR can do for your business. Listen in as we discuss:  How Cher maintains her signature positivity and authenticity both in her networking relationships and when cold pitching media outlets The very intimate reason Cher decided to pivot the mission of her PR firm The small but effective steps Cher took to embraced her own visibility  What kind of expectations you should (and shouldn't have) have for PR in your business The #1 thing you need to have in place before you invest in PR  Why Cher highly recommends entrepreneurs take charge of their own PR when they're just getting started  How to reframe rejection to increased your resilience    CONNECT WITH CHER: Website: https://ginkgopr.com/ Join Cher's email list to get more PR tips:https://ginkgopr.com/subscribe Instagram: https://www.instagram.com/ginkgopublicrelations/   CONNECT WITH NICOLE: Website: https://www.nicoleotchy.com Email: selfstyledpodcast@gmail.com Instagram: https://www.instagram.com/nicoleotchy/  

Cher Hale is the authentic, vibrant, purpose-driven founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. Cher is truly amazing and unique in the way she shows up for her clients (and those she pitches to). And once I saw her Human Design chart, I know why: she was literally made for this work! In this episode, we talk about her story and how following her passion—and her design—led her to the life she is living right now. We talk about empowerment, owning our own stories and following our purpose. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, radio, and podcast mediums so she can play a role in reshaping how our society views social justice, give-back initiatives, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.

How to know when the time is right to leverage PR to land media placements, and why your fear of rejection is probably the only thing holding you back from spreading your message further.

My guest is Cher Hale, the founder of Ginkgo Public Relations. Cher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business, to embracing a bold new "why" for her business. We talk about why she made the move from working on the Vegas Strip to getting weird in Portland, how she used retainer clients to take her business full-time, and how she rewrote some of the harmful mindsets she held. We also talk about her mother's erotic romance novels and how Cher was inspired to make a big shift in who she serves with her business and why. Don't worry—this interview is completely PG. Now, let's find out What Works for Cher Hale! The post EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale appeared first on What Works.

In the final episode (115) of the first season of Moxielicious, I’m joined by Cher Hale, the founder and director of Ginkgo PR – a boutique agency that believes in using public relations as a force for good. Ginkgo specializes in boosting visibility for underrepresented or marginalized authors, experts, and entrepreneurs through comprehensive communication and media relations efforts. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, radio, and podcast mediums so she can play a role in reshaping how our society views social justice, give-back initiatives, feminism, and multiculturalism. Cher and I first met over a decade ago when I was her women’s studies professor! As I share in the episode, I was absolutely blown away by her critical thinking and fierce work ethic. I loved her passion for social justice and after our class concluded, I invited her to be my intern and support the launch of my first book. Cher and I have stayed in one another’s lives ever since. She’s supported my women’s leadership programs. Planned my baby shower! I recently hired her company to lead publicity for my Step into Your Moxie book launch. And we both spoke this past March at Alt Summit. I suspect Cher was my last non-family member hug before the quarantine. It felt very appropriate to invite Cher onto Moxielicious to close-out the season with a conversation about how to amplify the voices of folx who are Black, Indigenous, or non-Black People of Color (BIPOC). Whether you are a minority or (emerging) thought leader, or you are white and want to use your power and privilege to #SharetheMic, I think you’re going to love Cher’s awesome and actionable recommendations and soul-expanding storytelling. During our rich conversation, we discuss Cher’s: Advice to white folx who want to amplify BIPOC voices and minimize centering themselves during conversations on race and whiteness (especially when introducing BIPOC experts to their communities) Top pitching advice for BIPOC listeners who want to connect their work to the racial uprising happening in the United States (and throughout much of the world) BUT also avoid being “the race expert” Unorthodox tips for how all of us can do a better job of leveraging our publicity and media for business success (Hint: It’s all about creating mutually-beneficial relationships with podcast hosts) Beliefs (which I share!) about how to use media and publicity as a vehicle for addressing social justice issues In this episode All about today’s guest, Cher Hale [ 6:45 ] How external validation can be a driver [ 12:50 ] Top pitching advice for BIPOC listeners [ 14:45 ] How to avoid being “the race expert” [ 17:05 ] Advice to white folx who want to amplify BIPOC voices [ 19:20 ] Recommendations for business owners to go after visibility opportunities [ 23:45 ] About creating mutually-beneficial relationships with podcast hosts [ 27:50 ] How to use media and publicity as a vehicle for addressing social justice issues [ 34:25 ] Moxielicous quotes “Choose the right mediums and the right messages to fuel the path you are taking.” “Consider what gaps are preventing you from being strongly considered for interviews.” “Focus on the whole picture.” “Just because you know a Black person, you cannot ask them how to be anti-racist.” “If you’re worried that your story no longer matters, the only downside is hearing ‘no, it’s not a fit.’ Change your relationship with rejection.” “Always listen to the podcast. When you skip listening to the show, you never get a feel for the podcast host.” Resources mentioned in this episode Connect with Cher Hale on her website (and be sure to sign-up for her “The Pitch List”) and via Instagram and her Facebook page. Curious to learn more about Moxielicious: The Mastermind? If you are a coach, consultant, or expert who is ready to up level into a profitable, go-to thought leader, Apply Now. Want to amplify your voice, visibility, and influence? Grab my book, Step into Your Moxie, here. Please leave a review and subscribe to Moxielicious via Apple Podcasts, Stitcher, Google Play, or Spotify, so you never miss an episode!  

This week I am thrilled to have Cher Hale on the show. What I love most about Cher's story is how she demonstrates that we can each find ways, in our own lives and work, to right the wrongs we see in our society. One of the best part about entrepreneurship is that you have the freedom to do things your own way. And that's exactly what Cher is doing! Cher started out as a waitress on the Las Vegas strip and freelanced on the side. We talk about how she never had a formal PR education but found a fantastic mentor who inspired her to dive headfirst into entrepreneurship instead.  Cher is the founder and director of Ginkgo Public Relations, a company that specializes in amplifying marginalized and underrepresented voices. After working in PR and realizing that the same voices were getting all of the attention, Cher decided to focus her attention on changing that. Her company now aims to reduce inequity in the media landscape, stop the perpetuation of harmful stereotypes, and offer much-needed representation across all sectors.  

There’s this pervasive belief that PR exists to make people famous. But even if you have a great idea, you must be able to prove others care about what you have to say and sell in order to get featured.   Cher Hale, founder and director of Ginkgo PR, joins me to talk about crafting your message and nailing your story before undertaking PR efforts.   With a focus on amplifying underrepresented and marginalized voices, Cher is passionate about diversifying our feeds. Because it’s easier than ever to self-select the media that we consume—only opting in for those that think, look, and act like we do—she’s working to ensure more representation in mainstream media. On this episode we’re discussing: Specific PR assets you need, including a speaker one sheet, media kit, and press kit; Proof points and credibility markers that help media know they can trust you; Figuring out who you’re specifically trying to reach with your message; and How to build a more positive relationship with rejection.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

Join me as I talk with my co-host India Jackson and Cher Hale of Ginkgo Public Relations about the disparities around money and opportunities for POC to tell their stories and receive increased visibility. Check out the show notes at https://www.pauseontheplay.com/ep62 Want to be supported in doing the damn thing by other business owners looking to see you succeed? Now is the time to join Pause on the Play: The Community. Visit https://www.pauseontheplay.com/community to join today! Be sure to rate + review the podcast!

Episode 103. "People are very reticent to pitch themselves... Don't let the fear of rejection hold you back from putting yourself out there when you know you can be helpful -- when you really feel that inside of you." ~Cher Hale, director and founder at Ginkgo Public Relations Raise your hand if you've experienced a new wave of creator impostor symptoms since shelter-in-place orders began. You're not alone. When crisis strikes - world-wide and well outside our control - the brain turns up the volume on negative self-talk, making it next to impossible to pitch ourselves. We wonder about our ability to serve our communities. We downplay our hard-fought experience. We worry about appearing insensitive. Stop it.  Cher Hale, owner of Ginkgo Public Relations, says your message still matters - now more than ever. Her advice for confused creative imposters? Stay in your lane no matter how compelling a similar creative's 180º pivot appears. Whether that means shifting to daily Facebook Live postings or putting your business on pause, stay genuine. Ultimately, Cher reminds us that we've created something; we're experts at that! A crisis shouldn't radically alter our fundamental message or our ability to support the communities we've built.  Pitch your true self out there - when you're ready. Get the full show notes, resources, and connect with Cher at http://www.thecreativeimpostor.com/103.   P.S. Cher's offering her Pitch List for free at: https://ginkgopr.com/subscribe And don't forget to check out the 30 Minute Italian Podcast at: http://icebergproject.co/italian/podcast-2/   *** Learn how to podcast with me! Two classes + online office hours are available NOW inside The Creative Impostor Studios Craft & Culture group via Patreon. Join now: http://www.thecreativeimpostor.com/craftandculture   Practice Yoga & Mantra with me Sundays at Noon CST. Register at http://www.satnamyogachicago.com Promo Code for first class free: BHAKTIDEVOTIONALHEART   Join us twice a week for Community Zoom: Goods, Gripes & Goals It's the Zoom you actually won't dread! If you are feeling isolated, overwhelmed, and missing some human connection, I am currently hosting twice weekly complimentary online meetups. They last about 40min on Tuesdays and Fridays and they are just a way for us to see and hear each other, check in, set ONE priority for the day and feel part of a collective. Get the details on Facebook by joining The Creative Impostor Group: http://www.thecreativeimpostor.com/fb   Connect with me  Email or Voice  andrea@thecreativeimpostor.com Facebook Group The Creative Impostor Facebook Page @andreaklunder.creative Instagram: @andreaklunder Oh HEY! I'm on LinkedIn… dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you're a Creative Impostor listener. 

Join me as I talk with Cher Hale of Ginko Public Relations about what it looks like when you identify and work with your ideal clients....and how it feels when you don't. Want to be supported in doing the damn thing by other business owners looking to see you succeed? Now is the time to join Pause on the Play: The Community. Visit https://www.pauseontheplay.com/community to join today! HoneyBook is the answer to getting your back office in line for all the ideal clients rolling in. To get your account set up today and get 50% off, visit http://share.honeybook.com/fQVTB Be sure to share, rate + review the podcast!

This is not your mother's PR! Cher Hale's company blends the traditional mass media approach with niche approaches (think podcasts, blogs, etc.). Don't miss this talk that will help you understand modern PR!

In episode 80 I am joined by Founding Member Cher Hale. Cher is fantastic with pitches handling PR for entrepreneurs just like you. In this episode, she shares about pitching, building relationships, and more. Don't forget to share your takeaways on Instagram and tag me @thetaranewman. Show notes https://taranewmancoaching.com/podcast/2019/08/13/crafting-your-podcast-pitch-with-cher-hale

Publicist Cher Hale gives your business the spotlight it needs to reach your target audience. She is a social and spiritual person who loves connecting people and seeking out knowledge. After stumbling upon the PR world after taking the wrong AP class in high school, Cher found a love for pitching. She sought out a… The post Episode 30: How to Articulate the “Why” Behind Your Business with Cher Hale appeared first on A-Cup Podcast.

Cher Hale is a publicist for entrepreneurs and holds language retreats in Italy.  She works with authors, activists, and artists that have a cause to champion and a story to tell.  All of her "professional" credentials come from a blend of experiences in the nonprofit and online business sectors, and she has a B.S. in Communications from University of Nevada, Las Vegas. When she is not pitching for a client, crafting a promotion plan, or writing, you'll probably find her hiking and rattling off Parks & Rec quotes. She is Taiwanese-American, and she is damn proud of it. Cher shares how she was able to identify her negative and turn it into something positive to build up her confidence.  Check out her episode to tune into her story. Check out thetaoofselfconfidence.com for show notes of Cher's episode, Cher's website, resources, gifts and so much more.

Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like. We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way. Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW. Topics Discussed: Why small business owners need to learn to pitch themselves The types of opportunities that are available for entrepreneurs to share their expertise Cher’s pitching process and how you can create your own What makes a good pitch Following up without going overboard What happens if you hear a no after a pitch The process if you get a yes Resources Discussed: Natalie Sisson, The Suitcase Entrepreneur Asana Amanda Berlin’s The Empowered Publicity Podcast Michelle Mazur Crosby Noricks with PR Couture Action Steps: Set a goal for pitching Make a wish list of podcasts Write a heartfelt pitch and follow up Connect with Cher: Website Instagram

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Cher Hale, Founder and Publicist at CherHale.com. Cher is a PR expert, working 1:1 to pitch her clients to podcasts. Learn how she built her businesses through experimentation, relationship building, and the power of persuasion.   Links: Cher's PR Website Cher's Italian Language Learning Website Cher's Instagram

What do you do when you have a variety of strengths and experiences but can’t find the thread that ties them all together? That’s what happened to my guest, Cher, who also happens to be my team member, or “work wife,” as I like to call her. :) When she first came into my world, she called herself a “writer,” which was true but didn’t communicate the full value she brought to the table. As you’ll hear in the episode, our Message Breakthrough session triggered a series of events that helped her finally communicate what she really does, allowed her to raise her rates, and invited her ideal clients into her world. In this episode, we have a candid conversation highlighting the ups and downs of her journey as she evolved her message alongside her clients. “The more honest you are with yourself, the more success and comfort and clarity you’re going to experience.” - Cher Hale Announcements: I’m hosting a LIVE workshop in Las Vegas called How to Connect and Communicate with Ideal Clients. You can read more details about it and register at adriadecorte.com/workshop. No matter where you are in the world, I invite you to check out my group program Get Clear Get Clients. It’s the perfect blend of high-touch guidance and structured support that will help you lay that foundation of message before rushing out and wasting energy and dollars on marketing. Read more details at adriadecorte.com/getcleargetclients. In today's episode, you'll learn: How to implement standard business advice so it speaks to YOUR voice rather than turning you into a business robot What stopped her from feeling stagnant in her business and spending every day on the “wrong” kind of busy How she quadruple her investment in a month after working with me What “active evolution” is and why you’d want to treat your brand as an experiment Warmth, Adria

Rick Zullo talks with Cher Hale from The Iceberg Project about some confusing words in Italian and how to avoid the most common misuses.