Podcast appearances and mentions of shana dewitt

Being an entrepreneur is like being on a constant roller coaster. One minute your up, riding the high loving life and all the freedom and perks that come with owning your own business and doing your own things and then next minute you can feel like you are in a free fall of worry, panic, self doubt, and anxiety.  If you're an entrepreneur I'm betting your nodding your head in agreement. Which is why I am so excited about today's episode with business and mindset coach Shana Dewitt.  Shana uses many different techniques in her coaching like NLP (neuro linguistic programming) Human Design, EFT Tapping, and even hynosis to help her clients. We dive into the roller coaster of being an entrepreneur, mindset shifts you can make, and so much more.  BEFORE YOU GO:  I'd love to hear what you thought about this episode, you can come chat with me on Instagram OR leave a review.  Looking to take more action, but aren't sure where to start? Sounds like group coaching could be a great fit! To find out more about my GROUP COACHING or to sign up go here Connect more with today's guest, Shana Dewitt here: https://www.instagram.com/shana_dewitt/   

Shana DeWitt is a magnetic entrepreneur, business and mindset coach, and former corporate art director. She helps women build their businesses up by using NLP, human design, tapping, and other techniques to understand who they are and become the best version of themselves.Shana DeWitt went from corporate to her own design business, but soon realized there was so much she didn't know about how to best set up her business and maintain a work life balance. She was determined to figure it out and realized that mindset was a key factor. She researched and stumbled upon Human Design and NLP, which revolutionized her understanding of herself and her business. She now encourages her clients to build their business around their own unique Human Design type and use NLP to help get out of their own way. With these tools, they can make smarter decisions and create sustainable businesses.In this episode, you will learn the following:1. Uncovering hidden powers within yourself through Human Design2. Unlocking the secrets of sustainable business success3. Understanding the ins and outs of NLP for improving personal mindset.Learn more here: https://shanadewitt.com/work-with-meWe're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

If you're wondering why your business isn't thriving despite the amount of effort and energy you put into it, chances are you need a mindset shift. Entrepreneurs often struggle achieving the success they strive for in business because their focus is on the wrong issue.The reality is, in order to achieve success with any strategy, you must tackle what's really blocking progress: yourself! In this episode, I chat with Shana Dewitt, a business coach and marketing strategist, who helps women create sustainable businesses doing meaningful work.Shana discusses why embracing the power of mindset shifts and releasing perfectionism are keys to success. She also shares tips on how you can get clear on your goals, the importance of investing in yourself and your business, and why getting help when you need it is essential. If you're ready to step up and make some real progress in your business, this episode is for you!Join us as we discuss:(1) Common mindset blocks that can keep women stuck from growing their businesses(2) How to reframe your negative perspective on selling so you can feel good about promoting your services(3) Identifying your underlying limiting beliefs and fears that are keeping you stuck (4) Strategies for working through uncomfortable feelings and avoiding the "Whack-a-Mole" game of mindset work (5) Benefits of using EFT, NLP and other tools to help better manage your emotions(6) How to create a signature marketing system that works for you and your biz(7) Why leveraging an entrepreneurial community is beneficial in growing your business (8) Shana's biggest piece of advice for aspiring entrepreneurs who feel overwhelmed about launching their businessResourcesConnect with ShanaWebsiteSocialThe Magnetic Entrepreneur PodcastFacebook Group*FREE Gift for listeners! ChaseIf you're a small business owner, it's important to get a business credit card to help manage your expenses and keep your personal credit score separate from your business. The Chase Ink Business Cash card is a great option, with no annual fee, 0% APR for the first year, and 5% cash back on purchases. You can also earn a $750 bonus if you spend $7,500 in the first three months after opening your account. To compare business credit cards and find the right one for your business, visit lindsayhanson.com/chase today.Support the showYour favorite podcast is now available on YouTube! Catch up on the latest episodes by clicking HEREFor more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTokWant more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!Need a coach or social media manager to help you launch & grow your online biz? Work with me!

Doing what feels right to you so that you can attract clients with ease! And this starts with creating a successful marketing plan that is authentic to you. A successful marketing plan will help you attract clients, build trust, address objections, and capture sales with ease. When you do the work you love, you help others see that anything is possible. It helps others have inner security and live joyful lives. When we get to do what we love and help others to do what they love, we create a ripple effect of good in the world. And that is why having a great marketing plan in place is so important. 4 things to help you discover the marketing plan that makes sales easier People often want to know how to get more clients. Look at these 4 categories. The 4 categories of a marketing plan that will help attract more clients Messaging – do people understand what you do? Services - sometimes people don't meet their revenue goal not because of not having enough clients, but the need for a shift in packages or services. Strategy – what are the three parts of your funnel and where is the clog? A funnel should flow. Mindset – sometimes you don't have a problem, you just think you have a problem. You may just not be showing up the way you need to be to consistently communicate your message to get results. Once you have reviewed all of these categories, you can begin to create a signature marketing system. However, if you don't have a positive mindset, you aren't going to show up and do what needs to be done. Likewise, if your message isn't clear, you can market yourself to death but you still aren't going to attract clients. 3 components of a signature marketing plan How do you want to show up to attract clients? What is going to work for you to attract clients? Once you know how to get clients, you can do it on repeat. It is important to know that you do not have to have fancy bells and whistles to make your marketing strategy work. You can set up a funnel using your email marketing platform and do it authentically to you so that it feels good. Even if you have a system and everything is in place, you still need to know how to sell. More and more people want to know you and want high touch, which means you have to know how to sell, to build relationships. No software system can build relationships for you. Robyn emphasized the importance of having a personal brand and differentiating yourself to build relationships, and trust. Trust determines buying practices so one must build it to achieve success. Part of selling is helping people get to know you and building relationships. When you educate people on what you do, how you do it, and what differentiates you and makes you unique, you demonstrate why you are trustworthy. This helps people trust you. Communicating how you help your people and control what other people think, say, and feel about you is imperative to building relationships, and trust. Again, trust is what helps convert people to paying clients. Selling starts at the top of your funnel. It begins in your Instagram bio and explains what you do. Sales take time and you get better as you practice it. Episode 64 with Emi Kirshner and Episode 154 with Elyse Archer If you come from a place of service, you don't feel like you are selling. Every opportunity you've experienced on your life journey has given you the ability to now serve your clients. Use this expertise to help other people more effectively, with more ease, grace, and confidence. Start selling by having clarity around who you are, what you do, and the problem you solve, so that when you get on a discovery call, the person already has clarity around who you are. Likewise, they already trust you. If you aren't showing up and selling, you are doing a disservice. Sales is not a blind date, it is a long-term relationship that you get to create online. Look at sales as creating opportunities for your audience, if you are selling 1:1 coaching service you are giving the most value a person can get from you through that program. So share about it. It is so beneficial to have someone else's eyes on your business. We often don't see things or know what we don't know. Likewise, we often don't realize how incredible the gift of what we know and can do it. Similarly, a business coach isn't emotionally tied to your business. She won't have the same fears or beliefs and can therefore give you a new perspective and lead you to positive and impactful decisions. What is a sales funnel and does your marketing plan need one? A sales funnel looks like a triangle, it has three main parts. The first part is visibility. This is how you meet people, putting yourself out into the world. Posting in the digital world is very passive, you don't necessarily know how many people see it or it resonates with it. The next part of the funnel as it starts to get more narrow is like posting on Instagram and then someone sends you a direct message, which leads to a conversation with them. From there you invite them to your Facebook group and begin nurturing them. Your funnel can look any way you want. Don't forget all the touch points along the way. You can choose to use Instagram, a Facebook group, email marketing, or a podcast. Another decision is your process for nurturing your leads. The way you move your clients from one part of your funnel to another is important. The last part of the funnel is sales. However, we talked about sales being at the top of the funnel. Therefore, sales begin with your content and messaging. Shana sees people with massive followings and tons of engagement, but they aren't converting clients. Typically, the problem is in the middle part of the funnel, the nurturing piece. Your job on a sales call is to show up and answer their questions. 50% of sales happen in the follow-up. Therefore, it is necessary to continue to communicate and nurture. In addition, you must be able to address objections during the nurturing process. This allows you be proactive and makes sales calls easier. Check out the Episode 150 with Tayna Dalton Is it possible to have a successful marketing plan without social media? Yes, you can have a successful marketing plan without social media. There are several ways you can market and nurture your audience without social media. These include referrals, collaborations, and many other ways. You do not have to be on social media, but if you are on social media, you need to be all in. Social media could go away at any point in time, but you own your email list. Robyn referred to Ryan Holiday's book, Growth Hackers. Ryan talks about how growth comes from referrals and people spreading the word about you. Even if someone doesn't hire you, they may refer others to you once you've built a relationship with them. Part of the system is deciding on how you want to show up and where you show up. For example, do you want to write long blog posts or create videos? The important thing is to create content the way it feels good to you. This is a mindset shift. Is your belief holding you back? We often think that there is a problem in our business where the problem is actually in our thoughts. If your mindset isn't positive and pure, doubt, overwhelm, and frustration will overrule your business. Our emotions determine our actions and our thoughts influence our emotions. This has everything to do with your business. The first belief you must have is the belief in yourself. If you don't believe in yourself, who else will believe in you? Robyn suggested looking at the ROI on the services you provide for your clients. What are you doing for them to make it worth the money you are charging? If you don't believe in the price you are charging because you provide so much value, people aren't going to believe the price is worth it. Look at the life-long potential you are giving the clients that they would not have without you. The 5 Whys of your business and how to incorporate them into your marketing plan An example of the 5 whys is a website designer. Why is what I do important? Because people need websites. Why is that important? Because people have to have a website to make money. Why is that important? Because these moms need a way to make money so that they can stay home with their kids. Why is that important? Because it impacts their entire family and how their kids are going to grow up. Why is that important? Because raising good humans makes the world a better place. When you do this exercise you'll realize, Wow! I am making an impact. Realize that the work you do matters, and you should get paid for it! If you can communicate this to your clients, you will be able to sell to them. Your mindset is what will help you have clarity around your message. If you aren't working on your mindset, your thoughts, emotions, beliefs, and actions you won't move forward. Everything is possible for you! About Shana Dewitt Shawna is a business coach and marketing strategist. She began her career in corporate as many of us do. She is committed to helping women create financial security with the flexibility to do the work they love. Connect with and learn more about Shana: Website for Shana Dewitt  Find Shana Dewitt on Facebook  Connect with Shana Dewitt on Instagram Find Shana Dewitt on LinkedIn Download the Purpose to Results™ Method free eBook and learn how to create a brand marketing strategy that will help you connect with your audience and ultimately make more sales.

Welcome to The Magnetic Entrepreneur Podcast! I'm Shana Dewitt and I'm obsessed with all things business, marketing, and mindset, and helping you navigate through both the messy and the magical seasons of entrepreneurship. I teach you how to build the business foundation you need to create financial freedom doing work you love with more ease and more flow.   Think of me as your business coach! Join me on Mondays and Wednesdays to get the mindset and strategy you need to grow your business by listening in to my 1:1 coaching sessions with one entrepreneur. Let's build your dream biz together!

In this episode, we talk with Shana about what it means to be a multi-passionate entrepreneur and why so many people find themselves looking for more than a traditional career path. Here our experiences with creating and managing multiple businesses and how we teach multipassionates to turn your time sucking side hustle to a champagne dream business. Listen in to learn how to: → Change your time-sucking side hustle into a money-making business → Get the support you need to find your passion in business → Grow and manage multiple businesses. RESOURCES: Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Are you scared to start your writing business? In today's episode, I am talking about how to overcome the fear of starting your writing business. In one of the episodes with Shana Dewitt, she said something interesting, and I quote, "No matter how great you are, or the skills and experience you have, those aren't the things that keep you from growing your business. It's your self-doubt."  Here are steps to help you conquer that fear: Post on FacebookI hear a lot from writers that they don't trust themselves. I don't know how to get over that except to do some self-confidence booster for yourself and getting in a tribe that can help you with that.  In my own personal experience, one of the biggest confidence boosters that I've done is I posted on Facebook of what were the best qualities about me. I was told of really beautiful and kind words like I'm an incredible nurse, writer, a great mother, friend and etc. Find a Supportive TribeIn this world of negativity, it is so easy to say that you are not good enough, or you are not gonna make it. It is stopping you from starting.The best thing you can do is surround yourself with the people that support you the most.They say that these preconceived ideas from the time we were seven years old are really what shapes our mentality for adulthood. If someone told you at a young age that you are good enough or you were not smart enough, you have to think of those things. What might have happened in the childhood that's holding you back from starting your business? Recently, I quit my educator job at the hospital and it was extremely hard for me to do because from my peers- the nurses, I was supported. But the support I was given from my bosses and the negativity I was exposed to. It was really horrible. I've never been happier since I quit. Then there's a few things afterwards that solidify the negativity and make a clearer picture of why you quit. Find More AccountabilityAfter you find some support you get some accountability from other people to push yourself forward and get some self-confidence and you will soar.  It is important to make sure you're clarifying your message out there. Ensure that you are telling people who you are, what you do, and who you do it for.  Steps in Starting Your Writing Business:Come up with a very simple marketing strategy and play with that a little bit too.Find something that you love to do. Decide what works for you. Anything will work if you work for it. Mindset - You have to have somebody catch you when you start tearing yourself down and teaching you how to burn doubts around you.  If you keep denying yourself just because you're not good enough, opportunities will never come to you. At least get curious about starting your writing business, you don't have to do it today, you don't have to do it tomorrow but I don't want you being paralyzed from the fear of not doing it. Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simplySupport the show (http://www.thesavvyscribepodcast.com)

Shana talks to us today all about how she went from the corporate world into the world of entrepreneurship. She talks about when, why, and how to pivot in business. We also talk about steps to and other valuable topics such as clarifying your message, being consistent, and of course, mindset.Shana Dewitt is a Business Strategist and Coach that helps women launch and transition their business to do more of the work that lights them up. Shana uses her branding expertise and experience owning three online businesses to create standout messaging, simple marketing strategies, and a magnetic mindset to help bosses create a clear path to clients. When she's not working you can find her having inspiring conversations about entrepreneurship as the host of the Be Heard Podcast or planning her next adventure with her family. To pivot in business means serving people even better and if you're in a place right now where you feel like something needs to shift because of circumstances, just give yourself a minute to think about it. How are you gonna serve people even better? Get curious about it rather than feeling like you're forced into it.Need more valuable insights? Listen on!Follow Shana on Facebook and Instagram to keep learning more about entrepreneurship tips and strategies!Support the show (http://www.thesavvyscribepodcast.com)

Today we have Shana Dewitt on the podcast, a Knoxville, Tennessee-based Business Strategist & Coach. Shana was an Art Director for a Fortune 100 company before launching her first business 6 years ago. She whole heartedly believes that if you want deep personal growth, starting a business get you that. Take in Shana’s stories and strengthen your business’ foundation by sticking around for her mini workshop on how to “Write a Positioning Statement” in this episode!

In this episode, I had a lovely chat with Shana Dewitt, who is a business coach and strategist for women. She especially helps women through transitions, which I felt excited to talk about, because transitions can be difficult, even positive ones, and I don’t think that usually gets enough attention. We talked about preconceived notions about the value of hard work, having the courage to fully step into naming and owning a new role for yourself, and Shana shared some of her favorite prompts for working through limiting beliefs, which made me really happy that our conversation was recorded so I could refer back to it myself. We also found out that we’re both Tauruses who favor both the left and right sides of our brains, which was fun. I think you will enjoy this delightful conversation! Also, next week I’ll be releasing a new resource I’m really excited about - a PDF workbook called Fuel Your Creative Work with Compassionate Productivity - stay tuned for that! TOPICS DISCUSSED IN THIS EPISODE • Support through transitions and all that entails • Shana’s multiple roles and online businesses over the years, including why she left her corporate job • Getting to the root of burnout • Negative money stories that surprised Shana • The harmful assumption that work = results and shifting that attitude • What setting containers and boundaries on time looks like for Shana • How her mindset around being an entrepreneur and stepping into that role helped her, despite inconvenient timing • Shana’s personal spiritual / self-care practices, especially her favorite journaling prompts for shifting mindset, gratitude, and working through fear and limiting beliefs • Thinking of rituals as a left-brained activity and what that structure does for us • The profound effect of tracking moon cycles and menstrual cycles together • Why Shana’s excited about business right now and where she sees opportunity RESOURCES MENTIONED • The Moon is My Calendar New Moon Journal • Ezzie Spencer / Lunar Abundance • The sleep meditation Rebecca mentioned (on Insight Timer) MORE FROM SHANA Website Instagram Be Heard podcast Free mentoring group The Magnetic Entrepreneur MORE FROM REBECCA Coaching for Creative Wellness Free Resource Library Feel-Good Creativity Un-Challenge Show notes available at coachingforcreativewellness.com/podcast

I got the opportunity to sit down with business coach & strategist Shana Dewitt. Many who follow the podcast either have side hustles or are interested in starting one, so Shana was kind enough to share a crash course in starting an online business.⁠⁠We talk:⁠✨How she went from working as an art director and lead user interface designer at a fortune 100 company to working her side hustle, Tipsy Studio, full-time. ⁠✨Cultivating a mindset for success✨Developing your personal brand✨Determining your target audience's pain points and offering a solution✨Basics of marketing your online businessRelevant Linkshttps://shanadewitt.com/https://www.facebook.com/tipsystudiohttps://www.instagram.com/shana_dewitt/

What Is Brand Voice And Personality? With Business Coach Shana Dewitt. This episode is packed with practical tips about how to discover your brand's voice, when do you need to hire a business coach, and if you need one at all. And some valuable advice on what to post on social media if you're an entrepreneur. Check it out! More on our guest at https://shanadewitt.com. If you liked this episode, leave us a voice mail message! We want to hear from you! Go to: www.anchor.fm/caramelchic For more on our blog and podcast visit www.caramelchic.com Become our Patron at www.anchor.fm/caramelchic We are on 12 listening Platforms including iHeart! Visit www.caramelchic.com to learn more about our brand. --- Send in a voice message: https://anchor.fm/caramelchic/message Support this podcast: https://anchor.fm/caramelchic/support

If you feel like you doing everything "right", but still not getting the results you want this episode if for you. We dive into what it means to have a magnetic mindset and how you can make some small changes to see big results in your business.  Need extra support? Join me inside of The Magnetic Entrepreneur https://www.facebook.com/groups/themagneticentrepreneur

They say if entrepreneurship was easy, everyone would do it. But as innovators and visionaries, we often overcomplicate things, valuing intellectual prowess over reflection and patience. In this episode with Shana Dewitt, we’re talking about how to remove yourself as the biggest obstacle to your business’s success.   On this episode, Shana and I discuss: Why most business owners get stuck growing their business, The connection between confidence and income, Whether your day-to-day tasks are keeping you busy or getting your results, Why manifesting your dreams isn’t enough, and How strategy and thought work are equally necessary to engage in every day.   Visit Pattern of Purpose for a full manuscript and links to resources mentioned on this episode.

It can be overwhelming to know which actions to take to get you the results you want in your business. I don't believe that marketing and growth strategies have to be complicated to work. I am breaking down the overwhelm and teaching you how to create a strategy that works for you. 

Is a lack of confidence holding you back from taking the actions you need to take to build the business you want? Confidence is a huge part of being a successful entrepreneur. I am sharing ways that you can cultivate the confidence you need to show up the way you want to in your business.  

Are you letting your fear keep you from taking the right actions to grow your business? Does your inner mean girl love to deflate your big ideas? I am talking about where fear shows up, how it's holding you back, and what to do about it!

If you are ready to use content like social media posts, newsletters, and your blog to grow your business this episode is for you. I will tell you how to make sure you are sharing the right message with potential clients to build relationships and create more sales.

As a firm believer in getting the foundations down before you scale your business, Amy and Shana talk about what key aspects of your brand you need to nail. In this episode, you'll learn what it takes to make sure your brand stays consistent and attracts the right people.

This week’s featured queen lays down the business of your business. Shana Dewitt of www.shanadewitt.com shares how her mindset almost held her business back. She shares how accepting her southern voice was an obstacle for her. She challenges her clients to focus on what do they want to be known for. Looking at your brand story and message, how does your passion fit in?Shana encourages me to recognize that the execution of my passion is different, but the root of my passion is the same. She challenges creatives to know how they want to position themselves and to be consistent. Look at your point of view and how you communicate with others. Do you know the difference between your brand story and your brand messaging? If not, get your pens and papers ready as this strategist lays it out.One of the funniest things about this interview, it ends up being two southern girls laughing about how people assume things about the south. At the end of the day, you don't have time to be somebody else. Show up and serve as only you can. Are you ready to show up and serve? SHOW QUOTE: We are all deserving of a life with choices-Shana DewittPens and papers ready, class is now in session! Leave Us A Review and Follow Us On Instagram and Facebook! #DefineURadio #DefineUMake sure you subscribe on iTunes, Google Play and anywhere else you listen to the podcast.Thank you so much, Shana Dewitt, for joining us. Until next time, remember your past doesn’t define you, it gives you definition and what you do with that is up to you! About Our GuestShana Dewitt is a business strategist and coach that helps entrepreneurs align who they are with what they do as they go through transitions in their business. She uses her branding expertise to create brand messaging and marketing strategies that help you shift your business to meet your vision of entrepreneurship by focusing on your values. Shana is the host of the Be Heard Podcast and the creator of the Uplevel Your Design Business course. When she’s not working you can find her planning her next adventure with her family.In This Episode…How do you know when you are not in alignment?Repositioning and shifting your businessWhy you don't have time to be anybody but youConnect with ShanaListeners can sign up for a free clarity to call at http://shanadewitt.com/freecallhttp://facebook.com/tipsystudiohttp://instagram.com/shana_dewitthttp://thebeheardpodcast.comMore about the host, Valencia Griffin-WallaceValencia Griffin-Wallace is the host of Define U Radio, the founder of Define U Movement and an award-winning, bestselling author of Motherless Child. She is passionate about helping women define life on their own terms by turning obstacles into opportunities. Connect with Valenciawww.valenciagwallace.comhttps://www.facebook.com/valencia.gwallacehttps://www.instagram.com/valencia.gwallacePeople and Companies We Mentioned in the ShowThe MOVE Retreat is our show’s sponsor!ViSupport the show (http://patreon.com/defineuradio)

Do you ever feel like as an entrepreneur, you’re reaching, reaching, reaching...without being sure what you’re actually reaching for? Maybe you’re constantly overwhelmed by the amount of things there are to do to grow your business? Or you’re feeling stuck, like you’ve hit a monetary plateau, but aren’t quite sure how to move past it? In this week’s episode we go deep to shift that stress to success so not only do YOU feel better but your bank account will too.-Check out the show notes for today's episode here!-Are you feeling constantly overwhelmed by all there is to do in your business? You find yourself wondering when you’ll be able to embrace the freedom and flexibility you craved when you first started down this crazy rollercoaster of entrepreneurship? I’ve been there and I got you. Head over to amandadennelly.com/freecall and book my FREE Simplifying Success coaching call where I’ll help you identify one simple shift you can make to go from stressed to success. I only have a few spots available each week, so get on over there and book yours today! See acast.com/privacy for privacy and opt-out information.

Shana Dewitt is a business coach here to help you create a business you love that supports the life you want. She is also the host of the Be Heard podcast – a show on iTunes for women business owners – as well as the founder of “How to Start an Online Business” – a … Continued

Fear based care in America has been dictating women’s births for years. Healthcare professionals are fearful of repercussions and this leads to the use of fear based education when providing care to patients. Ergo, birthing people often feel pressured into making decisions because they are scared or concerned about something. This can leave new parents, especially women, feeling out of control and taken advantage of. HeHe sits down with Shana Dewitt who has had two very different birth experiences. Shana walks us through her birth stories and the feelings of being pressured into . She gets down right and dirty about all the feels, but instead of grabbing your tissues, I urge you to grab your books to educate yourself on the choices you have when it comes to your birth experience.    Shownotes: Check out the blog!

Shana Dewitt host of the Be Heard Podcast kicks off this new podcast by sharing her own rocky journey in building her business, feeling unseen, and why she started this podcast.