Podcast appearances and mentions of meg casebolt

host: Alyson Stanfield Pinterest isn't just for recipes and home décor—it's one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Hayley Price about how she's still getting traffic from pins created years ago and why Pinterest should be part of your long-term strategy. Discover how to turn your existing content into evergreen visibility for your art. Why Pinterest functions more like a search engine than a social platform How pins can drive traffic for years, not hours or days The easiest way to start using Pinterest if you already post on Instagram Smart strategies for linking pins so they keep working—even after artwork sells How to use Pinterest not just for marketing but also for creative inspiration HIGHLIGHTS 00:30 Meet Hayley Price—artist, gallerist, coach, and podcast host 02:20 Why Pinterest offers long-term visibility compared to Instagram 03:20 How Pinterest functions as a search engine (not social media) 05:10 How interior designers and collectors use Pinterest to discover art 06:30 Doubling your SEO efforts by linking blog posts to pins 08:40 First steps: setting up a business account and connecting Instagram 12:20 Creating multiple pins from one piece of content (without extra work) 19:00 What kinds of pins perform best for artists 24:40 How to keep pins working even after artwork has sold 28:20 Success story: 40–50% of gallery traffic still coming from old pins 29:50 Why ads often perform better on Pinterest than Instagram 33:20 Pinterest as a digital mood board for artistic inspiration 37:00 Hayley's creative routine and how she balances her multiple roles ACTION Choose one Inspired Pinterest Action: Repurpose something you've already shared on Instagram Start a new board for your blog posts or a collection Revive an old board with fresh pins Just one step this week can set you up for visibility long after you hit publish.

Ever had a discovery call or free consultation that felt so right — only to be met with complete and utter silence afterward? No reply. No “thanks, but no thanks.” Just… crickets. And if your ADHD brain is anything like mine, that silence turns the situation into a 3D crime scene you just have to solve.ABOUT THE HOSTDiann Wingert (she/her) is a former psychotherapist turned ADHD entrepreneur coach and business strategist, as well as the insightful host of ADHD-ish. With both lived experience and deep professional expertise in ADHD, Diann guides neurodivergent entrepreneurs toward greater self-awareness, creativity, and sustainable success— with her signature blend of no-nonsense advice, compassionate understanding, and a dash of sass.WHAT TO LISTEN FOR:Ghosting = Brain Spiral Town.Most of us with ADHD are natural connectors, really tuned in to people's emotions and needs (sometimes to a fault!). So when a prospect suddenly ghosts, our brain doesn't just let it go. We cycle through: Did I misread everything? Did I say something wrong? Should I follow up? The open mental tabs never close!Why Does It Hit So Hard? It's about more than lost potential business — it chips away at our confidence and identity. Thanks, rejection sensitivity! Our brains crave closure, and ghosting feels like an unsolvable mystery that burns a hole in our mental inbox.3 Practical Ways to Prevent & Recover:1.Set Clear Expectations on the Call:Instead of ending with vague “I'll send info and we'll go from there,” clearly address what comes next. Give the prospect space to say if they need to think or consult someone else. Your brain will thank you later.2.Summary Follow-Up Email:After the call, send a recap: “Here's what I heard you need, and how I'd help.” It's not just professionalism — it helps you remember details if the anxiety spiral hits.3.One Professional Follow-Up (Then Let Go):Send a single, polite check-in. Example:“Hi X, just following up on the proposal. Totally understand if timing isn't right. Let me know if you have questions!”Then, mentally… close that tab. Their silence is about their stuff, not your value.Bonus Brain Hack: If you catch yourself spiraling, say out loud, “My brain is trying to solve an unsolvable puzzle.” Set a 15-minute timer to ruminate if you must, then move your body — walk, jump, play with the dog, whatever. Shifting gears really does help!Real Talk: Ghosting is not a judgment of your worth or skill. Often it's got nothing to do with you. Life happens. Budgets cut. Crises pop up. Sometimes people just freeze on big decisions.Focus on what you can control: being a pro, building your pipeline (more prospects = less sting), and separating your self-worth from any one client's decision. And, always redirect energy into new opportunities — don't dwell on what's done.If you're ready to get found everywhere online, check out Meg Casebolt's “Findable Everywhere” 5-Day challenge — Sept 15th - 19th. It could be the redirect your brain and business need! Meg is the SEO expert who saved my bacon after my social media accounts disappeared, and this is your chance to work with her for under $100! Click here to registerDon't forget:You. Are. Not. Alone.And you're honestly better at this than you think. ❤️Stay tuned for more empowering conversations and practical tools for thriving in business with ADHD—right here on ADHD-ish!

Ever had a discovery call or free consultation that felt so right — only to be met with complete and utter silence afterward? No reply. No “thanks, but no thanks.” Just… crickets. And if your ADHD brain is anything like mine, that silence turns the situation into a 3D crime scene you just have to solve.ABOUT THE HOSTDiann Wingert (she/her) is a former psychotherapist turned ADHD entrepreneur coach and business strategist, as well as the insightful host of ADHD-ish. With both lived experience and deep professional expertise in ADHD, Diann guides neurodivergent entrepreneurs toward greater self-awareness, creativity, and sustainable success— with her signature blend of no-nonsense advice, compassionate understanding, and a dash of sass.WHAT TO LISTEN FOR:Ghosting = Brain Spiral Town.Most of us with ADHD are natural connectors, really tuned in to people's emotions and needs (sometimes to a fault!). So when a prospect suddenly ghosts, our brain doesn't just let it go. We cycle through: Did I misread everything? Did I say something wrong? Should I follow up? The open mental tabs never close!Why Does It Hit So Hard? It's about more than lost potential business — it chips away at our confidence and identity. Thanks, rejection sensitivity! Our brains crave closure, and ghosting feels like an unsolvable mystery that burns a hole in our mental inbox.3 Practical Ways to Prevent & Recover:1.Set Clear Expectations on the Call:Instead of ending with vague “I'll send info and we'll go from there,” clearly address what comes next. Give the prospect space to say if they need to think or consult someone else. Your brain will thank you later.2.Summary Follow-Up Email:After the call, send a recap: “Here's what I heard you need, and how I'd help.” It's not just professionalism — it helps you remember details if the anxiety spiral hits.3.One Professional Follow-Up (Then Let Go):Send a single, polite check-in. Example:“Hi X, just following up on the proposal. Totally understand if timing isn't right. Let me know if you have questions!”Then, mentally… close that tab. Their silence is about their stuff, not your value.Bonus Brain Hack: If you catch yourself spiraling, say out loud, “My brain is trying to solve an unsolvable puzzle.” Set a 15-minute timer to ruminate if you must, then move your body — walk, jump, play with the dog, whatever. Shifting gears really does help!Real Talk: Ghosting is not a judgment of your worth or skill. Often it's got nothing to do with you. Life happens. Budgets cut. Crises pop up. Sometimes people just freeze on big decisions.Focus on what you can control: being a pro, building your pipeline (more prospects = less sting), and separating your self-worth from any one client's decision. And, always redirect energy into new opportunities — don't dwell on what's done.If you're ready to get found everywhere online, check out Meg Casebolt's “Findable Everywhere” 5-Day challenge — Sept 15th - 19th. It could be the redirect your brain and business need! Meg is the SEO expert who saved my bacon after my social media accounts disappeared, and this is your chance to work with her for under $100! Click here to registerDon't forget:You. Are. Not. Alone.And you're honestly better at this than you think. ❤️Stay tuned for more empowering conversations and practical tools for thriving in business with ADHD—right here on ADHD-ish!

It's easy to assume that people will visit your artist website once it's built. But websites don't always attract attention on their own. You have to give people reasons to show up. In this solo episode of The Art Biz, host Alyson Stanfield shares 11 simple, low-effort strategies to guide more people to your site—plus a way to download the full list of 22 ideas. These are real, artist-friendly actions that work in the background of your art business to increase traffic over time. In this episode, you'll hear: Why waiting for people to discover your website isn't a strategy 11 proven ways to increase site traffic—most of them free How small tweaks to your emails and profiles can make a big impact Why showing up in community spaces can lead people back to your site Where to get the full download with all 22 ideas  

You work hard on your art. You want people to discover it. But if you're relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you're strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online. Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that's accessible and artist-friendly—even if it's not your favorite thing to think about. We discuss: The two things you must own online (spoiler: Instagram isn't one of them) How search engines work and what they're really looking for Where and how to use keywords on your site and images What alt text is (and how to write it) Whether blogging is still relevant in 2025 Analytics to pay attention to—and how often to check them Your Action Step Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess.

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Welcome to a panel episode of ADHD-ish, where I am joined by fellow business coaches Justine Clay, and Stephanie Wasylyk, who also work with creatives, entrepreneurs and small business owners that identify with ADHD. The three of us met in Meg Casebolt's SEO membership community, The Content Love Lab. In this lively and insightful conversation, we explore how ADHD can shape who we are without solely defining us, and offer valuable strategies for creating inclusive, ADHD-friendly environments, both personally and professionally. This enriching conversation includes personal stories, expert insights, and practical advice to demystify some of the confusing language in the ADHD business coaching field and why and how different coaches work with neurodivergent clients. Experimentation, flexibility, the right level of structure and understanding there is not only no one size fits all tools for neurotypicals, there aren't for those with ADHD tendencies either. Finding the right strategies and the right coach means honoring what works for you. What We Discussed:

Welcome to a panel episode of ADHD-ish, where I am joined by fellow business coaches Justine Clay, and Stephanie Wasylyk, who also work with creatives, entrepreneurs and small business owners that identify with ADHD. The three of us met in Meg Casebolt's SEO membership community, The Content Love Lab. In this lively and insightful conversation, we explore how ADHD can shape who we are without solely defining us, and offer valuable strategies for creating inclusive, ADHD-friendly environments, both personally and professionally. Experimentation, flexibility, the right level of structure and understanding there is not only no one size fits all tools for neurotypicals, there aren't for those with ADHD tendencies either. Finding the right strategies and the right coach means honoring what works for you, not fitting into someone's cookie-cutter program. Episode Highlights:

I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it.  They also assume you must produce boatloads of content to be successful. She doesn't think either of those things is true.  Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.  Here are a few simple tips that can easily improve your SEO Optimizing Existing Content: Utilize tools like Google Search Console to identify what content is already performing well. Update and repurpose existing content, and create cornerstone pages that compile related resources, which can rank better in search results. Link Building and Authority: Effective use of internal and external links can enhance SEO. Linking to and from reputable sites builds credibility and signals to search engines that your content is trustworthy and authoritative. Creating Leads through SEO: Every piece of content should direct users towards further engagement, whether that's filling out a contact form or accessing a lead magnet. This strategy turns SEO into a tool for generating and nurturing leads, not just driving traffic. Content Strategy Alignment: Align content creation with your lead magnets and overall marketing goals. By reverse-engineering from lead magnets, you can create content that naturally leads users through the customer journey, ultimately converting them into leads. If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/  

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.  We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.  Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.  So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:  What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/   LinkedIn: https://www.linkedin.com/in/megcasebolt/  Instagram: https://www.instagram.com/loveatfirstsearch/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

What happens to your business when you take an extended break from social media? Will it fall apart? Wither on the vine? What if the answer is…not much? Meg Casebolt is an SEO expert and the founder of Love at First Search, an agency that helps online businesses get found in search results, and to turn new readers into leads, subscribers and sales. Meg's business used to be super active on social media, until a few years ago when she took a 100-day social media break. Kind of by accident. That's when Meg discovered that even though social media had been taking up a ton of her time, it wasn't contributing much to her sales. In this episode, we discuss Meg's new book, Social Slowdown, which examines the intersection of entrepreneurship, social media, and mental health, and explore creative new ways to engage with your audience and find clients without relying on social media. More from the episode Meg explains the difference between social media and SEO. (As well as answering the question, what is SEO, actually?) Brownies vs. Painkillers: How to determine what problem your work solves. The pro and cons of using social media for your marketing. How to set healthy boundaries around your social media usage. What are some effective networking strategies for introverts? About Guest Meg Casebolt is a digital marketing strategist, SEO specialist, boy mom, productivity nerd, and bibliophile. Meg's been helping business owners create beautiful, search-friendly websites and strategic content for the past 6 years. Connect with Guest https://loveatfirstsearch.com/ Additional Links https://www.socialslowdown.com/ Social Slowdown: Take a social media break,... by Casebolt, Meg (amazon.com)For full transcripts, show notes, and more episodes, head to https://jessicaabel.com/acpod/

Market your business without social media and improve your mental health. It is possible to grow your business without social media. You can market your business without social media and build a successful, sustainable business. Is investing in social media worth it? At first, Meg used a Facebook group to market her business, get clients, and serve her community. But then she realized that because of the algorithm she was losing money on the Facebook group. When she evaluated the metrics, she was losing money. So you let her social media manager go and forgot to post. Maybe not the best strategy, to just walk away without an announcement, but when she did, nothing changed in her business. She continued to attract clients and make money. The bottom line, Meg created content for people who already knew her instead of for an algorithm. From there Meg did an experiment, which is what marketing is, experimenting to see what works to attract clients. Meg mentioned that Robyn and Meg were introduced by Michelle Mazur. Learn more from Michelle by listening to episode 119. There is more to digital marketing than social media You can market your business without social media. There are many other ways to market your business whether you are an online business or brick-and-mortar business. And if you decide to leave social media, invite your followers to join your email list to stay connected and continue to learn from you. The effect of social media on mental health When you are bombarded with bro marketing and the glamorous life of success so many people post about, you can become intimidated. Comparison and imposter syndrome can result in fear, doubt, anxiety, and depression. Keep in mind also, that when you spend a lot of time on social media and give a lot to your audience, when they become a paying customer, they will expect much more from you. Set boundaries so that followers will recognize your expertise and respect your time. Boundaries are key for time management and maintaining a healthy mind and positive mindset. The more followers you have, the more demand on you and your time. Keep that in perspective as you set goals to grow your follower counts.   Read the full show notes and access all links and additional resources.    Download the free eBook, 10 strategies to grow your business without social media. Website for Meg Casebolt  Social Slowdown by Meg Casebolt

Do you have to be on social media to market your business?  If you're becoming more and more disenchanted with social media, know this, you're not alone.  The number one question I'm asked these days, is there an alternative to marketing on social media?  My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before.  Whether it's creating Reels or the constant cycle of content creation, it seems never ending and the return investment is questionable.  It's gotten to the point it's making so many people wonder if social media is worth it.  And this is why I wanted to have Meg Casebolt on the show today to discuss this topic. She's noticed this trend too, and her podcast, the Social Slowdown discusses some alternatives. In this episode you'll hear: The op alternatives to social media marketing The impact of societal pressure and FOMO on social media usage How to balance automation and personalized outreach in marketing strategies The shift towards evergreen content creation and relationship building in marketing efforts  

In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Book More Birthdays Challenge: www.michelecaruana.com/2023birthdaychallenge Blogging Checklist: https://www.michelecaruana.com/blogchecklist The Social Slowdown Book: https://amzn.to/3ZZgrQA Love At First Search Website: https://loveatfirstsearch.com/ OTHER RESOURCES: Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Register for the annual Book More Birthdays Challenge and PAY WHAT YOU WANT (for the first 100 registrants): https://www.michelecaruana.com/2023birthdaychallenge

Whether you are new to blogging or a seasoned veteran, it is important to create cornerstone content that helps identify you as an expert on your topic, leads your audience to all of the various options you have for them, and helps your SEO rankings.Meg Casebolt shares more about cornerstone content and the best way to use it effectively.Get Meg's SEO Starter Kit Here. Read More Here

In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.I am joined by my go-to SEO source, Meg Casebolt.You can connect with Meg at https://loveatfirstsearch.com/To read the blog post on this topic referenced in this episodeSubmit your questions for a future episode by joining us at http://www.joinfruition.com Join us in Fruition Growth NetworkWebsiteInstagram

Learn about the importance of making intentional choices and setting specific times to be online to alleviate the pressure to constantly perform from this conversation with Meg Casebolt. We explore the societal shift towards a digital focus and the benefits and challenges it brings. Meg shares her personal experience of taking 100 days off social media and how it affected her mental health. We explore the power of genuine relationship building, as well as the pitfalls of transactional networking. If you're craving deeper conversations, this episode is for you. Join us as we unpack the costs of social media and explore alternative marketing approaches that go beyond the superficial. Mentioned in this episode:Nicole Kalil's F*ck Social Media podcast episode: https://bit.ly/46lRba9The Confidence Code: https://bit.ly/3srbmE4The Female Brain: https://bit.ly/44yccMwMeet our guest: Meg Casebolt is an author, podcaster, and SEO specialist who has spent the last two years delving into the impact of social media on online marketing and its effects on mental health. Her first book, "Social Slowdown," explores the misconception that social media is synonymous with digital marketing and challenges the traditional approach preached by industry leaders. With a passion for connecting with like-minded individuals, Meg is dedicated to spreading awareness about the detrimental effects of social media and advocating for a more mindful and balanced approach to marketing. And, if that's not enough, Meg is also a fellow ADHD-powered entrepreneur. Connect with Meg beyond this episode: https://bit.ly/45LmDNUBuy a copy of her new book: https://bit.ly/45w6MTQCheck out her website: https://bit.ly/45LmDNUListen to her podcast: https://bit.ly/3R1HzMxGoing, going, almost gone… If summer is a little slower in your business, it's the perfect time for my Boss Up Bootcamp short-term options. Whether you need a Strategy Day, an Accountability Day, or a Brainstorm to Breakthrough intensive, don't wait. They are only available until September 15th. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time-crunched, or impatient, here's the TLDL version:00:04:26 Social media lacks depth, and rewards quick content.00:09:36 Social media seems free but has costs.00:14:45 Gaslighting of those seeking success online.00:22:07 Relationship-based marketing boosts business through referrals and networking.00:27:38 Society has gone digital and stayed connected online.00:35:39 Trends: decrease in anxiety, intentional choices, finding clients off social

What would you do if you didn't have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business?  Now, certainly for you social media content creators and brands that rely heavily on social media creators and content to drive customers, I'm sure if could be catastrophic. But really? Are there no other alternatives? Don't get me wrong. I'm not here to advocate for a social media shut down, but someone did it recently and lived to tell. Meg Casebolt is a B2B SEO consultant. For a long time, she followed the crowds to social media, leveraged it for her business and her clients and did what we all do.  Now, SEO is a different discipline from social media. But it still requires creating content, promoting that content and staying relevant in the online world. That can imply staying connected on social media, too. But the perfect storm of social media fatigue, mental health concern and simply being too busy running all the other aspects of her business led Meg to do something amazing. She took a 100-day detox from social media. Cold turkey. No Facebook. No Instagram. No Twitter. No TikTok. No LinkedIn. And guess what? Her business not only survived, but thrived. Her mental health issues subsided. She was happier. She reconnected with previous clients, worked referrals, grew her business.  She created the Social Slowdown Podcast from all she learned. There, she leads business conversations around the reality of not using social media as a primary tool. Business does go on without it. Meg took a lot of the conversations from that podcast and has now shaped it all into a book called The Social Shutdown as well. It documents her experiment to leave social media for 100 days and not show a negative impact on her business.  She's here today to share those insights with us and talk about the reality of social media, where it fits and how we all … creators included … can perhaps look at social content and channels in a more healthy light for us and our audiences. I know you're skeptical, but trust me. This conversation is worth hearing. This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I'll personally set up time to chat with you. Find show notes for this episode at jasonfalls.co/megcasebolt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn about the importance of making intentional choices and setting specific times to be online to alleviate the pressure to constantly perform from this conversation with Meg Casebolt. We explore the societal shift towards a digital focus and the benefits and challenges it brings. Meg shares her personal experience of taking 100 days off social media and how it affected her mental health. We explore the power of genuine relationship building, as well as the pitfalls of transactional networking. If you're craving deeper conversations, this episode is for you. Join us as we unpack the costs of social media and explore alternative marketing approaches that go beyond the superficial. Mentioned in this episode:Nicole Kalil's F*ck Social Media podcast episode: https://bit.ly/46lRba9The Confidence Code: https://bit.ly/3srbmE4The Female Brain: https://bit.ly/44yccMwMeet our guest: Meg Casebolt is an author, podcaster, and SEO specialist who has spent the last two years delving into the impact of social media on online marketing and its effects on mental health. Her first book, "Social Slowdown," explores the misconception that social media is synonymous with digital marketing and challenges the traditional approach preached by industry leaders. With a passion for connecting with like-minded individuals, Meg is dedicated to spreading awareness about the detrimental effects of social media and advocating for a more mindful and balanced approach to marketing. And, if that's not enough, Meg is also a fellow ADHD-powered entrepreneur. Connect with Meg beyond this episode: https://bit.ly/45LmDNUBuy a copy of her new book: https://bit.ly/45w6MTQCheck out her website: https://bit.ly/45LmDNUListen to her podcast: https://bit.ly/3R1HzMxGoing, going, almost gone… If summer is a little slower in your business, it's the perfect time for my Boss Up Bootcamp short-term options. Whether you need a Strategy Day, an Accountability Day, or a Brainstorm to Breakthrough intensive, don't wait. They are only available until September 15th. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time-crunched, or impatient, here's the TLDL version:00:04:26 Social media lacks depth, and rewards quick content.00:09:36 Social media seems free but has costs.00:14:45 Gaslighting of those seeking success online.00:22:07 Relationship-based marketing boosts business through referrals and networking.00:27:38 Society has gone digital and stayed connected online.00:35:39 Trends: decrease in anxiety, intentional choices, finding clients off social

Meg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type program where the cost to join has reduced over time. It just goes to show you how, there's no one right way. And when you find it, even that will change.

Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health.So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction.If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20.About this book:In a digital world dominated by social media, Meg Casebolt made a bold decision that would challenge the status quo. Seeking respite from the incessant noise and distractions, she embarked on a 100-day social media break, uncertain of the consequences it might have on her business.To her surprise, Meg discovered that her hiatus had no detrimental impact on her thriving SEO marketing agency. Curiosity piqued, she delved deeper into the experiences of fellow entrepreneurs and small business owners who shared their secret desires to break free from the clutches of social media's grip.Driven by a desire to understand the dangers lurking beneath the surface, Meg embarked on a profound exploration of the hidden perils of social media. With meticulous research and personal anecdotes, she unraveled the insidious links between addiction, depression, anxiety, and patriarchal oppression that often go unnoticed in the digital landscape.Meg, in her wisdom, realized that boundaries were the key to reclaiming control and finding balance in the digital realm. Drawing from her own transformative journey, she shares five invaluable strategies to establish healthier relationships with social media—ways to protect your mental well-being, safeguard personal privacy, and nurture genuine connections in an era of superficiality.But Meg doesn't stop there. She extends a lifeline to those yearning for liberation from the clutches of social media's alluring yet detrimental embrace. With passion and expertise, she unveils a comprehensive array of 20 marketing alternatives—innovative, impactful strategies that can catapult businesses to success while enabling them to ditch social media for good.Join Meg on an eye-opening odyssey as she dismantles the myths and illuminates the shadows surrounding social media. Through her empowering words, she invites entrepreneurs and small business owners to embrace a new paradigm, one that champions mindful engagement, authentic connections, and unparalleled growth beyond the constraints of the digital universe.This book is an invitation to reimagine the future—a future where you can thrive without surrendering your sanity to the endless scroll. Are you ready to embark on this transformative journey and discover the untapped potential that lies beyond the confines of social media?Support the show

This week's episode features SEO strategist, and fellow 90's music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media. Meg and I discuss:  The expectations vs reality of social media marketing Why web copy should be written to solve a problem or answer a question Why social media is not a discovery tool, but a connection tool Knowing your audience and how they prefer to consume your content Using the Customer Awareness Spectrum Focusing on depth of searches, rather than breadth Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Meg Casebolt Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  Connect with Meg Instagram: https://www.instagram.com/loveatfirstsearch/ LinkedIn: https://www.linkedin.com/in/megcasebolt/ YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq Pinterest: https://www.pinterest.com/loveatfirstsearch/ Website: https://loveatfirstsearch.com/ The SEO Starter Kit: https://loveatfirstsearch.com/start Podcast: https://www.socialslowdown.com/ Meg's Book: The Social Slowdown Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling with balancing your feminine and masculine traits? In this week's episode, I'm diving into conversation with Meg Casebolt all about discovering how embracing your unique disposition, aligning devotion with determination, and building heart-led communities can fuel your journey towards a fulfilling life and career.If you want more resources and show notes, please go to: https://www.rootedfeminine.com/podcast

On this episode of The Driven Woman Entrepreneur Podcast, just in time for Independence Day here in the US, I wanted to share my thoughts with you on the subject of social media sabbaticals and why you might want to consider one this summer. Declaring your independence from social media can be a very effective way to gain clarity on your relationship with these platforms, reassess the value of your current social marketing strategy and help prevent burnout. By guiding listeners through a series of insightful questions, sharing the perspectives of other notable coaches and consultants and introducing a variety of options to customize a social media sabbatical to your goals, this episode is full of actionable advice. In emphasizing the importance of mental health and healthy boundaries, and reminding them of the need to treat their sabbatical like an experiment, I encourage listeners to consider the prospect of taking a break from social media that in order to focus on other important aspects of their business, self care, relationships and personal growth. Whether it is a one month break from all social platforms or a six month break from one platform that has become draining, straining, depleting, defeating or simply unsustainable, figuring out whether your investment of time, energy, effort and attention is worth the outcome or whether that energy might be better spent elsewhere. I am not the first or the only business coach or consultant to suggest that a social media sabbatical might bring multiple benefits to your business and life. During this episode, I share how three of the women in my network and talking about creating more balance around their relationship with social media and how they are helping others do the same. Mentioned in this episode are: Andrea Jones: https://onlinedrea.com/Meg Casebolt: https://loveatfirstsearch.com/Nicole Kalil: https://bit.ly/46lRba9Public podcasts are amazing, but they are still a one way conversation. If you are craving more, have you grabbed your copy of my free private podcast, “Show Up Like a Boss”? Click here to add it to your podcast feed today! https://bit.ly/3ZOD3CKIs Linked In becoming your social media platform of choice as a solopreneur or small business owner? Me too! Don't forget to subscribe to my weekly Linked In newsletter here: https://bit.ly/3MAalSp so you don't miss my latest thoughts and updates. And last but not least, if you are a regular listener to The Driver Entrepreneur Podcast and have not left a reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven't left one yet, what are you waiting for? Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-119448TLDR (time stamps) [00:01:09] Taking a social media sabbatical: options explained.[00:06:49] Communicate sabbatical intentions, decide what is...

On this episode of The Driven Woman Entrepreneur Podcast, just in time for Independence Day here in the US, I wanted to share my thoughts with you on the subject of social media sabbaticals and why you might want to consider one this summer. Declaring your independence from social media can be a very effective way to gain clarity on your relationship with these platforms, reassess the value of your current social marketing strategy and help prevent burnout. By guiding listeners through a series of insightful questions, sharing the perspectives of other notable coaches and consultants and introducing a variety of options to customize a social media sabbatical to your goals, this episode is full of actionable advice. In emphasizing the importance of mental health and healthy boundaries, and reminding them of the need to treat their sabbatical like an experiment, I encourage listeners to consider the prospect of taking a break from social media that in order to focus on other important aspects of their business, self care, relationships and personal growth. Whether it is a one month break from all social platforms or a six month break from one platform that has become draining, straining, depleting, defeating or simply unsustainable, figuring out whether your investment of time, energy, effort and attention is worth the outcome or whether that energy might be better spent elsewhere. I am not the first or the only business coach or consultant to suggest that a social media sabbatical might bring multiple benefits to your business and life. During this episode, I share how three of the women in my network and talking about creating more balance around their relationship with social media and how they are helping others do the same. Mentioned in this episode are: Andrea Jones: https://onlinedrea.com/Meg Casebolt: https://loveatfirstsearch.com/Nicole Kalil: https://bit.ly/46lRba9Public podcasts are amazing, but they are still a one way conversation. If you are craving more, have you grabbed your copy of my free private podcast, “Show Up Like a Boss”? Click here to add it to your podcast feed today! https://bit.ly/3ZOD3CKIs Linked In becoming your social media platform of choice as a solopreneur or small business owner? Me too! Don't forget to subscribe to my weekly Linked In newsletter here: https://bit.ly/3MAalSp so you don't miss my latest thoughts and updates. And last but not least, if you are a regular listener to The Driver Entrepreneur Podcast and have not left a reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven't left one yet, what are you waiting for? Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-119448TLDR (time stamps) [00:01:09] Taking a social media sabbatical: options explained.[00:06:49] Communicate sabbatical intentions, decide what is...

In today's episode of the Brand Strategy Podcast, I'm joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […] The post Episode 269: Breaking Up With Social Media with Meg Casebolt appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In this episode of Transcend Your Dichotomy, we are joined by Meg Casebolt, founder of Love @ First Search. Meg's agency is a beacon of hope for online business owners seeking to increase their visibility on search engines, and also looking to convert their newfound audience into loyal subscribers, leads, and ultimately, sales.Brooke and Meg dive into the world of sustainable marketing, exploring innovative strategies that transcend the realm of social media, and navigate the intricate landscape of Search Engine Optimization (SEO) and its integral role in today's marketing landscape. From their rapid-fire exchange of ideas, you will gain valuable insights on leveraging SEO to establish a powerful online presence and drive tangible results.If you want to break the habit of trying to do marketing the right way, or of abandoning yourself every time that it's time to show up and sell, head over to Brooke-monaghan.com/alignedbusinessportal to sign up for Brooke's first ever live led marketing program. Connect with MegDownload the SEO Starter Kit to get found on Google: www.loveatfirstsearch.com/startListen to Meg's Podcast: Social Slowdown: socialslowdown.comThe Aligned Business PortalCreate offers, messaging, and marketing that's true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportalWatch the Free Aligned Offers + Messaging MasterclassLearn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclassWhat would be different if instead of just listening you had the support to show up differently?Book a free call with Brooke and let's see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2aor Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

This week's Misfit Entrepreneur is Meg Casebolt. Meg is the founder of Love at First Search, a unique firm focused on search marketing. Meg started out as a marketing director for an architecture firm. It didn't take her long to realize the low pay combined with the unrealistically high expectations was not the life she wanted. She started doing web design and SEO on the side and was able to leave starting her own business. But, as she took maternity leave for the birth of one of her children, she found herself stressed trying to keep up with the marketing and social media promotion for her own business. She took time off to re-evaluate, but much to her surprise, leads continued rolling in. It was at this point that Meg realized how she could set up her business to market for her and cut her time in half while still producing 6-figures plus. When I learned this about her, I had to ask her on the show. I mean who wouldn't want to implement strategies that drive new business to their business allowing them to cut their time down and focus on serving clients? I'm excited for Meg to share how businesses can do just this! To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com  Show Sponsors: Millionaire University: Check out the Millionaire University podcast wherever you listen to your podcasts and go to MillionaireUniversity.com/training to get your free business masterclass today! 5 Minute Journal: www.MisfitEntrepreneur.com/Journal

Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.

I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it.  They also assume you must produce boatloads of content to be successful. She doesn't think either of those things is true.  Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.  About Meg Casebolt Meg  is the founder of Love At First Search and host of the Social Slowdown podcast. She loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  

If you're building a business, you may be feeling burned out with the social media hamster wheel that requires you to be constantly churning out posts (that are here today and gone in a matter of hours). Or maybe you never really loved social media anyway, but you're wondering "how else are people going to find me?" How are you supposed to get in front of the people who you can help, and the people who will become clients? Well, the strategy that my guest and I get into today has nothing to do with social media, and in many ways is far more effective than social media. For one thing, this strategy will help you get in front of people at the exact moment that they're looking for the solution you provide. This strategy also has a way longer shelf life, meaning the effort that you put in now will continue to pay off for a long, long time… like we're talking months or years, rather than the hours that you get with a social media post. My guest today is Meg Casebolt, the founder of Love At First Search and the host of the Social Slowdown podcast.  Meg specializes in helping businesses spend less time trying to hack the algorithms and instead create SEO content that attracts their ideal audience to their website while helping entrepreneurs cut their dependency on social media for their business visibility.  Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic. I think you're going to love sitting in on my conversation with Meg! Full episode notes: https://drkimfoster.com/142

Meg Casebolt is the founder of Love At First Search, she's all about a simple strategy that you can use to get more out of the content that's gathering digital dust on your website. Cornerstone Content is the best way to play into Google's SEO requirements by repurposing the content you already have to improve your authority and capture users and qualified leads (at a better rate than ads).   In this episode we talked about:  What is a cornerstone content? Why is Cornerstone content important? How long should cornerstone content be? How do I make cornerstone content that Google loves? And so much more Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here:  http://www.confidentandepic.com   Connect With Meg Casebolt Website: https://loveatfirstsearch.com Facebook: https://www.facebook.com/loveatfirstsearch Instagram: https://www.instagram.com/loveatfirstsearch  

You'd never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience! If no one can find it, writing it was a waste of your time. This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy. Whether you're blogging, podcasting, using YouTube, Pinterest, or any social platform – If you're not searchable, no one can find you. This is a pretty straightforward part of your content strategy: You optimize your search-ability so your Exact-Right Audience can find you with ease! But (f you're anything like me), SEO feels…Blech. Gah. Ugggg. It's "too technical." It feels…hard. Complicated. You might think, “Bah Humbug. I'm already so far behind with this, so screw it. I can't catch up. I'll just keep ignoring it.” Heh heh - That's how I felt before interviewing the wonderful Meg Casebolt! Meg's the founder of Love At First Search, an agency that has ONE SINGULAR FOCUS: Helping online businesses GET FOUND in search results (like Google, YouTube & iTunes) & turn those new peeps into leads, subscribers and sales. Now, this podcast is called Content Creation Made EASY – so of course there was zero chance I was gonna bring you an SEO expert who made it complicated! Meg is not only a freakin' delight to listen to, she turns Scary SEO into SIMPLE SEO… Listen in for realistic, do-able, worthwhile ways you can make SEO part of your content strategy, without feeling like you have a rock on your chest!! Grab Meg's free Starter Guide to SEO - loveatfirstsearch.com/seo-starter-kit Listen to her podcast, The Social Slowdown And find her at loveatfirstsearch.com **Thank you, as always, for listening! Please leave us a review to let us know what you liked & to help other business owners & experts like you find this podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is Meg Casebolt, founder of Love at First Search and host of the Social Slowdown podcast. I think the key words are “love” and “slow,” and let's see if I'm right. Meg's been very successful with a long-term search-engine optimization strategy she uses for her clients. One example that you should find interesting: Meg's client Sara Frandina showed up third for the keywords “conversion copywriter” -- and this was organic, not an ad -- yesterday when I searched for that term on Google. Third on the first page of organic search for “conversion copywriter.” Not too shabby! You may remember legendary copywriter Gary Bencivenga had a huge success with the headline “Get Rich Slowly.” Well, Meg's approach is similar. She doesn't go for the black-hat tricks and other gimmicks popular among some marketers. “We don't believe in quick-fix formulas that promise the world—but break your heart when you see they don't work,” she says. One key element of Meg's long-term, long-lasting approach: The strategic use of empathy in keyword research. Empathy, which could be seen as an appropriate expression of love. It's an approach I've never heard of before, in the specific way Meg talks about it. So I was very excited to talk with Meg about it. She began with a great example -- a stark contrast between a bad example of empathy (that is, hardly any empathy at all) and the good use of empathy. This was for keywords in weight loss. From there, Meg shared her four strategies for coming up with a comprehensive empathy-based keyword strategy: 1. Empathize with your customers' journey to find an answer 2. Understanding the WHY / Setting yourself apart 3. Providing a solution 4. Be empathetic when developing content This was a very valuable look at how to thrive in today's content-based search engine environment. Meg's website is: https://loveatfirstsearch.com/ Download.

In this episode of Marketing Like a Mother, Michelle Pontvert is hosting an interview with Meg Casebolt, an SEO expert and educator. Meg is the founder of Love At First Search, a business that helps online businesses appear in search results like Google or YouTube. She started her business nine years ago, originally as a side hustle. Over the years, she has managed to grow her business while keeping her family as her top priority. In the episode, Meg shares her strategies and tips on how to create content that people will search for and become huge fans of. Meg also discusses how she was able to build her business while pregnant and caring for her children, and how she actually left her job at 20 weeks pregnant to build the business. She has set up her business in a way that has allowed her to slow down when needed and focus on what really matters most to her. Michelle and Meg also discuss the advantages of running a business over being employed in a corporate job, including the flexibility that comes with self-funding, maternity leaves, and the ability to slow down and pick back up when needed. Michelle notes the importance of marketing in a way that pays off over time and allows for space for life and other things in their business. Timestamps 02:05 Conversation on Flexibility and Balance in Business Ownership 03:55 Building a Business Intentionally to Fit with Family Life 06:53 Exploring the Benefits of Self-Funding and Location Independence in Business 08:36 Exploring the Benefits of SEO for Small Business Owners 10:26 Search Engine Optimization: Getting Started with SEO 12:16 Conversation on Lead Generation and Nurturing for Service Providers 14:30 Conversation on Finding Solutions for Time Blindness with ADHD Coach 20:07 Conversation on Growing Pains and Building a Team 21:40 Conversation on Investing Time in What Works for Business Growth 30:55 Exploring Strategies for Setting Up a Website and Finding Success with SEO 34:47 Exploring Sustainable Replicable Systems for Growing a Business Online 36:43 Conversation on Neurodiversity and Entrepreneurialism 39:50 Exploring Neurodiversity and the Challenges of Self-Recognition 42:46 Conversation on Building Sustainable Marketing Strategies and Collaboration Partnerships 44:27 Collaboration and Competition in the Online Economy Memorable Moments “And I think there is that space in our businesses to show up not as the business but also as yourself…we still have space to come and have conversations that are real and show up as ourselves on sales calls and not feel like that's a complete departure from the person they've seen on social media or online.” “My son's been diagnosed with autism and I'm learning more about how, you know, masking works in the neurotypical and neurodiverse communities. And I think that whole idea of putting on a persona is very true in the online space and particularly in the sort of social media space.” Learn more about Meg here: https://loveatfirstsearch.com/ https://www.instagram.com/loveatfirstsearch/

Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www.theagentsofchange.com/468

SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. Anne McAuley Lopez shares her three-step process for optimizing your website to rank higher in search results and attract the right target market for your offers. Anne is an SEO content copywriter and content strategist and the founder of Agency Content Writer. Anne has loved writing for as long as she can remember. When corporate America kicked her out in 2010, she decided to pursue her dream of becoming a professional writer. Since that time, she has worked with small and medium-sized businesses across the country. Her specialties include partnering with web designers and developers and writing website and blog content for marketing agencies, placement agencies, recruiters, bookkeepers, home services, financial and legal services, travel, and real estate. When she isn't writing, she is exploring her new city, Charlotte, North Carolina, with her family and their dog. Connect with Anne: Website: https://agencycontentwriter.com Email: anne@agencycontentwriter.com Instagram: @agencycontentwriter LinkedIn: https://www.linkedin.com/in/annemcauleylopez Check out Anne's CML story in her book here: We Don't Get to Ring The Bell: My CML Story ​Learn how Meg Casebolt of Love at First Search can help you with your search engine optimization.Let's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

If SEO feels like a mountain standing between you and your people and you haven't quite found the energy to start climbing, these strategies are for you. Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes. Key Takeaway Search engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain. We talk about Creating a baseline for your SEO Golden rules of SEO The SEO Matrix - empathy mapping for search SEO for podcasts (and blogs and any other content)- transcriptions, headers, and content How much is enough SEO Meg's best SEO advice How werewolves and Tinder can get you found in search Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/183 (dianemayor.com/183)

This week I'm sharing an interview I did with my buddy, my dear friend, Meg Casebolt, founder of Love At First Search, and the host of the Social Slowdown Podcast. Meg is one of my absolutely diehard favorite humans and we work together in my business. I hired Meg and her team to support us with SEO strategy. I know there are a lot of women in The Bold Profit Academy who are also delighted with her expertise in generating leads away from social media. Who doesn't like the thought of being away from social media? I mean, y'all know I have a complicated relationship with social media, that's why I love unpaid growth strategies, working with Meg around SEO, and being able to unplug myself from the matrix. Meg knows her craft inside and out. She is a bonafide expert with SEO and organic-led generation through targeted content strategies. That's why we love each other. We speak each other's love languages. Our focus over here at The Bold Money Podcast and The Bold Profit Academy is to show women, small-business owners, just like you, how to get paid like the expert you are and how to create a bold-profit business without burning out. In this conversation with Meg, we talk about how to get super clear on how much money you need to make, how to use your Revenue Goal Calculator to do that, and why it matters to start from this point. I really enjoyed digging into why having a big audience to make large revenue is a myth. I always love busting that one, and how, when you create the right product for the right audience, you really can start to get paid and build wealth finally. I am excited to be hosting a webinar in a couple of weeks with Meg. We'll be talking about why you don't need more leads to make more sales. Join us on August 23, 2022.

As we continue to bring in some friends, clients, and team members to have conversations, I'm excited to welcome Meg Casebolt.  Meg and I talk through a few topics, so make sure you settle in with us for this one. We're talking about referrals and relationships and how they're critical for service-based business owners. We also talk about the importance of financial literacy for women in business and how those skills must be rooted in understanding the purpose of your money.  Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator Join the waitlist for The Bold Profit Academy - https://theboldleadershiprevolution.com/the-bold-profit-academy/

How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.Here's everything I talked about with Meg during this episode:Why and how SEO brings new clients into your businessHow quality content helps your audience to feel as if they really know youHow competition plays a key role in if/how you will rank on search enginesYou may need to change your content approach based on what your ideal clients are searching for or what they think they may needEveryone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keywordYou don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approachWhy your SEO approach may need to change based on what is happening with your business and the world at largeWhat to do if you already have invested in SEO, and are looking for an improvement to what you already haveSEO is a long-term investment than can continue to serve you for years after creating the original contentHow the pandemic changed all bread makers SEO efforts for the better

How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.Here's everything I talked about with Meg during this episode:Why and how SEO brings new clients into your businessHow quality content helps your audience to feel as if they really know youHow competition plays a key role in if/how you will rank on search enginesYou may need to change your content approach based on what your ideal clients are searching for or what they think they may needEveryone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keywordYou don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approachWhy your SEO approach may need to change based on what is happening with your business and the world at largeWhat to do if you already have invested in SEO, and are looking for an improvement to what you already haveSEO is a long-term investment than can continue to serve you for years after creating the original contentHow the pandemic changed all bread makers SEO efforts for the better

Have you ever been curious if your website is maximized for SEO traffic? Have you ever been curious what SEO is but haven't had someone to ask, or heard the terms “keyword” or “backlinks” and been confused? This episode is for you, my friend. This week, episode 98 of the Product Powerhouse Podcast is about SEO strategies for those new to SEO! In this episode of the Product Powerhouse Podcast, Meg Casebolt is sharing the importance of collaborations to increase SEO organically and actionable steps you can take right now to improve your website SEO to increase your traffic. Some of the talking points Meg and I go over in this episode include:What SEO is and how important it is for new or prospective customers to find you when they decide to shop online.How to figure out what keywords you need to use on your website, and the risk of not having those keywords on your site.Why understanding your ideal client will help you not only find keywords but understand the language required to be found online.How collaborations, besides just giveaways, can help your SEO, community growth, and revenue.After this episode, you'll feel so much better about SEO; not just what it is, but how best to increase your SEO and natural traffic to your website for product based business sites. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH MEG CASEBOLT:WebsitePodcastCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO Course

Do you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don't have a social media component because the platforms are demanding more and more of our time. Whether it's video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on investment is questionable. Which is why I wanted to have Meg Casebolt on the show. She's been talking about this trend on her podcast, Social Slowdown, and alternatives to hustling on social media platforms. Meg Casebolt is the founder of Love at First Search, an agency devoted to helping online businesses get found in search results like Google, YouTube, and iTunes and turn those new readers into leads, subscribers, and sales.  Meg lives in Rochester, New York with her husband, two boys and an 80 pound pit bull. She has an insatiable appetite for s'mores, Broadway musicals, and romance novels.  In This Episode: Why social media can't be your one marketing strategy to rule them all How the instant gratification of social media gets confused with real results How Meg's using content creation and collaboration in her marketing strategy Doing the math on how many people you really need to reach Learn more about Meg Casebolt: Love at First Search Social Slowdown Instagram: @LoveAtFirstSearch Facebook: @LoveAtFirstSearch Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success Marketing Uprising Workshop Resources: Rebel Uprising: Love at First Search with Meg Casebolt

Learn How Meg Casebolt Uses MV to run her SEO business Loveatfirstsearch. We dig into the cool way the Meg uses her webinar replay inside her MV product in a super smart way, which gives customers choices in their experiences working with her. // This interview is hosted by Remi Oduyemi, from #TeamMV, and you can check out Remi's own MV site at www.onlinebusinesstemple.com // Also be sure to Check out Megs MV account here: Love at First Search --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show. In this episode of the podcast, we talk about:  What exactly SEO is and why you need it SEO for local businesses vs online businesses: what's the difference? Your content strategy for attracting clients who don't know they need your service yet Why "SEO is like a first date" with your prospect Understanding the sales funnel and where SEO and social media fit into it #1 way to get found online in today's ultra competitive search results 3 tips for standing out in YouTube, Google & Stitcher search  Upping search exposure for your podcast (hint: follow my lead!) Meg's "power platform" for social media The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.    Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.   SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Website: https://loveatfirstsearch.com/ Instagram: http://instagram.com/loveatfirstsearch  YouTube: https://www.youtube.com/c/loveatfirstsearch    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

This is a special Smart SEO series episode, where MV Expert, Meg Casebolt gives guidance to people who are new to blogging and/or don't have a lot of existing content -- and want to use our new blog feature in a smart way, from day 1. // Hosted by Erin Kelly, CEO @ MemberVault and joined by Meg Casebolt, SEO MV Expert. Links mentioned in this episode: https://loveatfirstsearch.com/blog-seo-checklist/ https://loveatfirstsearch.com/keyword-research-beginners/ https://loveatfirstsearch.com/free-seo-tools/ --- Send in a voice message: https://anchor.fm/thevaultpodcast/message