Podcast appearances and mentions of meg casebolt

You work hard on your art. You want people to discover it. But if you're relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you're strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online. Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that's accessible and artist-friendly—even if it's not your favorite thing to think about. We discuss: The two things you must own online (spoiler: Instagram isn't one of them) How search engines work and what they're really looking for Where and how to use keywords on your site and images What alt text is (and how to write it) Whether blogging is still relevant in 2025 Analytics to pay attention to—and how often to check them Your Action Step Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess.

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Welcome to a panel episode of ADHD-ish, where I am joined by fellow business coaches Justine Clay, and Stephanie Wasylyk, who also work with creatives, entrepreneurs and small business owners that identify with ADHD. The three of us met in Meg Casebolt's SEO membership community, The Content Love Lab. In this lively and insightful conversation, we explore how ADHD can shape who we are without solely defining us, and offer valuable strategies for creating inclusive, ADHD-friendly environments, both personally and professionally. This enriching conversation includes personal stories, expert insights, and practical advice to demystify some of the confusing language in the ADHD business coaching field and why and how different coaches work with neurodivergent clients. Experimentation, flexibility, the right level of structure and understanding there is not only no one size fits all tools for neurotypicals, there aren't for those with ADHD tendencies either. Finding the right strategies and the right coach means honoring what works for you. What We Discussed:

Welcome to a panel episode of ADHD-ish, where I am joined by fellow business coaches Justine Clay, and Stephanie Wasylyk, who also work with creatives, entrepreneurs and small business owners that identify with ADHD. The three of us met in Meg Casebolt's SEO membership community, The Content Love Lab. In this lively and insightful conversation, we explore how ADHD can shape who we are without solely defining us, and offer valuable strategies for creating inclusive, ADHD-friendly environments, both personally and professionally. Experimentation, flexibility, the right level of structure and understanding there is not only no one size fits all tools for neurotypicals, there aren't for those with ADHD tendencies either. Finding the right strategies and the right coach means honoring what works for you, not fitting into someone's cookie-cutter program. Episode Highlights:

I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it.  They also assume you must produce boatloads of content to be successful. She doesn't think either of those things is true.  Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.  Here are a few simple tips that can easily improve your SEO Optimizing Existing Content: Utilize tools like Google Search Console to identify what content is already performing well. Update and repurpose existing content, and create cornerstone pages that compile related resources, which can rank better in search results. Link Building and Authority: Effective use of internal and external links can enhance SEO. Linking to and from reputable sites builds credibility and signals to search engines that your content is trustworthy and authoritative. Creating Leads through SEO: Every piece of content should direct users towards further engagement, whether that's filling out a contact form or accessing a lead magnet. This strategy turns SEO into a tool for generating and nurturing leads, not just driving traffic. Content Strategy Alignment: Align content creation with your lead magnets and overall marketing goals. By reverse-engineering from lead magnets, you can create content that naturally leads users through the customer journey, ultimately converting them into leads. If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/  

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.  We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.  Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.  So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:  What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/   LinkedIn: https://www.linkedin.com/in/megcasebolt/  Instagram: https://www.instagram.com/loveatfirstsearch/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

What happens to your business when you take an extended break from social media? Will it fall apart? Wither on the vine? What if the answer is…not much? Meg Casebolt is an SEO expert and the founder of Love at First Search, an agency that helps online businesses get found in search results, and to turn new readers into leads, subscribers and sales. Meg's business used to be super active on social media, until a few years ago when she took a 100-day social media break. Kind of by accident. That's when Meg discovered that even though social media had been taking up a ton of her time, it wasn't contributing much to her sales. In this episode, we discuss Meg's new book, Social Slowdown, which examines the intersection of entrepreneurship, social media, and mental health, and explore creative new ways to engage with your audience and find clients without relying on social media. More from the episode Meg explains the difference between social media and SEO. (As well as answering the question, what is SEO, actually?) Brownies vs. Painkillers: How to determine what problem your work solves. The pro and cons of using social media for your marketing. How to set healthy boundaries around your social media usage. What are some effective networking strategies for introverts? About Guest Meg Casebolt is a digital marketing strategist, SEO specialist, boy mom, productivity nerd, and bibliophile. Meg's been helping business owners create beautiful, search-friendly websites and strategic content for the past 6 years. Connect with Guest https://loveatfirstsearch.com/ Additional Links https://www.socialslowdown.com/ Social Slowdown: Take a social media break,... by Casebolt, Meg (amazon.com)For full transcripts, show notes, and more episodes, head to https://jessicaabel.com/acpod/

Market your business without social media and improve your mental health. It is possible to grow your business without social media. You can market your business without social media and build a successful, sustainable business. Is investing in social media worth it? At first, Meg used a Facebook group to market her business, get clients, and serve her community. But then she realized that because of the algorithm she was losing money on the Facebook group. When she evaluated the metrics, she was losing money. So you let her social media manager go and forgot to post. Maybe not the best strategy, to just walk away without an announcement, but when she did, nothing changed in her business. She continued to attract clients and make money. The bottom line, Meg created content for people who already knew her instead of for an algorithm. From there Meg did an experiment, which is what marketing is, experimenting to see what works to attract clients. Meg mentioned that Robyn and Meg were introduced by Michelle Mazur. Learn more from Michelle by listening to episode 119. There is more to digital marketing than social media You can market your business without social media. There are many other ways to market your business whether you are an online business or brick-and-mortar business. And if you decide to leave social media, invite your followers to join your email list to stay connected and continue to learn from you. The effect of social media on mental health When you are bombarded with bro marketing and the glamorous life of success so many people post about, you can become intimidated. Comparison and imposter syndrome can result in fear, doubt, anxiety, and depression. Keep in mind also, that when you spend a lot of time on social media and give a lot to your audience, when they become a paying customer, they will expect much more from you. Set boundaries so that followers will recognize your expertise and respect your time. Boundaries are key for time management and maintaining a healthy mind and positive mindset. The more followers you have, the more demand on you and your time. Keep that in perspective as you set goals to grow your follower counts.   Read the full show notes and access all links and additional resources.    Download the free eBook, 10 strategies to grow your business without social media. Website for Meg Casebolt  Social Slowdown by Meg Casebolt

Do you have to be on social media to market your business?  If you're becoming more and more disenchanted with social media, know this, you're not alone.  The number one question I'm asked these days, is there an alternative to marketing on social media?  My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms are demanding more and more of our time than ever before.  Whether it's creating Reels or the constant cycle of content creation, it seems never ending and the return investment is questionable.  It's gotten to the point it's making so many people wonder if social media is worth it.  And this is why I wanted to have Meg Casebolt on the show today to discuss this topic. She's noticed this trend too, and her podcast, the Social Slowdown discusses some alternatives. In this episode you'll hear: The op alternatives to social media marketing The impact of societal pressure and FOMO on social media usage How to balance automation and personalized outreach in marketing strategies The shift towards evergreen content creation and relationship building in marketing efforts  

In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Book More Birthdays Challenge: www.michelecaruana.com/2023birthdaychallenge Blogging Checklist: https://www.michelecaruana.com/blogchecklist The Social Slowdown Book: https://amzn.to/3ZZgrQA Love At First Search Website: https://loveatfirstsearch.com/ OTHER RESOURCES: Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Register for the annual Book More Birthdays Challenge and PAY WHAT YOU WANT (for the first 100 registrants): https://www.michelecaruana.com/2023birthdaychallenge

Whether you are new to blogging or a seasoned veteran, it is important to create cornerstone content that helps identify you as an expert on your topic, leads your audience to all of the various options you have for them, and helps your SEO rankings.Meg Casebolt shares more about cornerstone content and the best way to use it effectively.Get Meg's SEO Starter Kit Here. Read More Here

In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.I am joined by my go-to SEO source, Meg Casebolt.You can connect with Meg at https://loveatfirstsearch.com/To read the blog post on this topic referenced in this episodeSubmit your questions for a future episode by joining us at http://www.joinfruition.com Join us in Fruition Growth NetworkWebsiteInstagram

Learn about the importance of making intentional choices and setting specific times to be online to alleviate the pressure to constantly perform from this conversation with Meg Casebolt. We explore the societal shift towards a digital focus and the benefits and challenges it brings. Meg shares her personal experience of taking 100 days off social media and how it affected her mental health. We explore the power of genuine relationship building, as well as the pitfalls of transactional networking. If you're craving deeper conversations, this episode is for you. Join us as we unpack the costs of social media and explore alternative marketing approaches that go beyond the superficial. Mentioned in this episode:Nicole Kalil's F*ck Social Media podcast episode: https://bit.ly/46lRba9The Confidence Code: https://bit.ly/3srbmE4The Female Brain: https://bit.ly/44yccMwMeet our guest: Meg Casebolt is an author, podcaster, and SEO specialist who has spent the last two years delving into the impact of social media on online marketing and its effects on mental health. Her first book, "Social Slowdown," explores the misconception that social media is synonymous with digital marketing and challenges the traditional approach preached by industry leaders. With a passion for connecting with like-minded individuals, Meg is dedicated to spreading awareness about the detrimental effects of social media and advocating for a more mindful and balanced approach to marketing. And, if that's not enough, Meg is also a fellow ADHD-powered entrepreneur. Connect with Meg beyond this episode: https://bit.ly/45LmDNUBuy a copy of her new book: https://bit.ly/45w6MTQCheck out her website: https://bit.ly/45LmDNUListen to her podcast: https://bit.ly/3R1HzMxGoing, going, almost gone… If summer is a little slower in your business, it's the perfect time for my Boss Up Bootcamp short-term options. Whether you need a Strategy Day, an Accountability Day, or a Brainstorm to Breakthrough intensive, don't wait. They are only available until September 15th. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time-crunched, or impatient, here's the TLDL version:00:04:26 Social media lacks depth, and rewards quick content.00:09:36 Social media seems free but has costs.00:14:45 Gaslighting of those seeking success online.00:22:07 Relationship-based marketing boosts business through referrals and networking.00:27:38 Society has gone digital and stayed connected online.00:35:39 Trends: decrease in anxiety, intentional choices, finding clients off social

What would you do if you didn't have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business?  Now, certainly for you social media content creators and brands that rely heavily on social media creators and content to drive customers, I'm sure if could be catastrophic. But really? Are there no other alternatives? Don't get me wrong. I'm not here to advocate for a social media shut down, but someone did it recently and lived to tell. Meg Casebolt is a B2B SEO consultant. For a long time, she followed the crowds to social media, leveraged it for her business and her clients and did what we all do.  Now, SEO is a different discipline from social media. But it still requires creating content, promoting that content and staying relevant in the online world. That can imply staying connected on social media, too. But the perfect storm of social media fatigue, mental health concern and simply being too busy running all the other aspects of her business led Meg to do something amazing. She took a 100-day detox from social media. Cold turkey. No Facebook. No Instagram. No Twitter. No TikTok. No LinkedIn. And guess what? Her business not only survived, but thrived. Her mental health issues subsided. She was happier. She reconnected with previous clients, worked referrals, grew her business.  She created the Social Slowdown Podcast from all she learned. There, she leads business conversations around the reality of not using social media as a primary tool. Business does go on without it. Meg took a lot of the conversations from that podcast and has now shaped it all into a book called The Social Shutdown as well. It documents her experiment to leave social media for 100 days and not show a negative impact on her business.  She's here today to share those insights with us and talk about the reality of social media, where it fits and how we all … creators included … can perhaps look at social content and channels in a more healthy light for us and our audiences. I know you're skeptical, but trust me. This conversation is worth hearing. This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I'll personally set up time to chat with you. Find show notes for this episode at jasonfalls.co/megcasebolt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn about the importance of making intentional choices and setting specific times to be online to alleviate the pressure to constantly perform from this conversation with Meg Casebolt. We explore the societal shift towards a digital focus and the benefits and challenges it brings. Meg shares her personal experience of taking 100 days off social media and how it affected her mental health. We explore the power of genuine relationship building, as well as the pitfalls of transactional networking. If you're craving deeper conversations, this episode is for you. Join us as we unpack the costs of social media and explore alternative marketing approaches that go beyond the superficial. Mentioned in this episode:Nicole Kalil's F*ck Social Media podcast episode: https://bit.ly/46lRba9The Confidence Code: https://bit.ly/3srbmE4The Female Brain: https://bit.ly/44yccMwMeet our guest: Meg Casebolt is an author, podcaster, and SEO specialist who has spent the last two years delving into the impact of social media on online marketing and its effects on mental health. Her first book, "Social Slowdown," explores the misconception that social media is synonymous with digital marketing and challenges the traditional approach preached by industry leaders. With a passion for connecting with like-minded individuals, Meg is dedicated to spreading awareness about the detrimental effects of social media and advocating for a more mindful and balanced approach to marketing. And, if that's not enough, Meg is also a fellow ADHD-powered entrepreneur. Connect with Meg beyond this episode: https://bit.ly/45LmDNUBuy a copy of her new book: https://bit.ly/45w6MTQCheck out her website: https://bit.ly/45LmDNUListen to her podcast: https://bit.ly/3R1HzMxGoing, going, almost gone… If summer is a little slower in your business, it's the perfect time for my Boss Up Bootcamp short-term options. Whether you need a Strategy Day, an Accountability Day, or a Brainstorm to Breakthrough intensive, don't wait. They are only available until September 15th. Kinda like summer camp, but without leaving home or S'Mores. Find out more here: https://bit.ly/43XxovI then, schedule a free 30-minute consultation here: https://bit.ly/3qrJ9YQ My favorite place to connect online is Linked In, click here to subscribe to my LinkedIn newsletter: https://bit.ly/3MAalSpFor the time-crunched, or impatient, here's the TLDL version:00:04:26 Social media lacks depth, and rewards quick content.00:09:36 Social media seems free but has costs.00:14:45 Gaslighting of those seeking success online.00:22:07 Relationship-based marketing boosts business through referrals and networking.00:27:38 Society has gone digital and stayed connected online.00:35:39 Trends: decrease in anxiety, intentional choices, finding clients off social

Meg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type program where the cost to join has reduced over time. It just goes to show you how, there's no one right way. And when you find it, even that will change.

Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health.So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction.If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20.About this book:In a digital world dominated by social media, Meg Casebolt made a bold decision that would challenge the status quo. Seeking respite from the incessant noise and distractions, she embarked on a 100-day social media break, uncertain of the consequences it might have on her business.To her surprise, Meg discovered that her hiatus had no detrimental impact on her thriving SEO marketing agency. Curiosity piqued, she delved deeper into the experiences of fellow entrepreneurs and small business owners who shared their secret desires to break free from the clutches of social media's grip.Driven by a desire to understand the dangers lurking beneath the surface, Meg embarked on a profound exploration of the hidden perils of social media. With meticulous research and personal anecdotes, she unraveled the insidious links between addiction, depression, anxiety, and patriarchal oppression that often go unnoticed in the digital landscape.Meg, in her wisdom, realized that boundaries were the key to reclaiming control and finding balance in the digital realm. Drawing from her own transformative journey, she shares five invaluable strategies to establish healthier relationships with social media—ways to protect your mental well-being, safeguard personal privacy, and nurture genuine connections in an era of superficiality.But Meg doesn't stop there. She extends a lifeline to those yearning for liberation from the clutches of social media's alluring yet detrimental embrace. With passion and expertise, she unveils a comprehensive array of 20 marketing alternatives—innovative, impactful strategies that can catapult businesses to success while enabling them to ditch social media for good.Join Meg on an eye-opening odyssey as she dismantles the myths and illuminates the shadows surrounding social media. Through her empowering words, she invites entrepreneurs and small business owners to embrace a new paradigm, one that champions mindful engagement, authentic connections, and unparalleled growth beyond the constraints of the digital universe.This book is an invitation to reimagine the future—a future where you can thrive without surrendering your sanity to the endless scroll. Are you ready to embark on this transformative journey and discover the untapped potential that lies beyond the confines of social media?Support the show

This week's episode features SEO strategist, and fellow 90's music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media. Meg and I discuss:  The expectations vs reality of social media marketing Why web copy should be written to solve a problem or answer a question Why social media is not a discovery tool, but a connection tool Knowing your audience and how they prefer to consume your content Using the Customer Awareness Spectrum Focusing on depth of searches, rather than breadth Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Meg Casebolt Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  Connect with Meg Instagram: https://www.instagram.com/loveatfirstsearch/ LinkedIn: https://www.linkedin.com/in/megcasebolt/ YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq Pinterest: https://www.pinterest.com/loveatfirstsearch/ Website: https://loveatfirstsearch.com/ The SEO Starter Kit: https://loveatfirstsearch.com/start Podcast: https://www.socialslowdown.com/ Meg's Book: The Social Slowdown Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling with balancing your feminine and masculine traits? In this week's episode, I'm diving into conversation with Meg Casebolt all about discovering how embracing your unique disposition, aligning devotion with determination, and building heart-led communities can fuel your journey towards a fulfilling life and career.If you want more resources and show notes, please go to: https://www.rootedfeminine.com/podcast

On this episode of The Driven Woman Entrepreneur Podcast, just in time for Independence Day here in the US, I wanted to share my thoughts with you on the subject of social media sabbaticals and why you might want to consider one this summer. Declaring your independence from social media can be a very effective way to gain clarity on your relationship with these platforms, reassess the value of your current social marketing strategy and help prevent burnout. By guiding listeners through a series of insightful questions, sharing the perspectives of other notable coaches and consultants and introducing a variety of options to customize a social media sabbatical to your goals, this episode is full of actionable advice. In emphasizing the importance of mental health and healthy boundaries, and reminding them of the need to treat their sabbatical like an experiment, I encourage listeners to consider the prospect of taking a break from social media that in order to focus on other important aspects of their business, self care, relationships and personal growth. Whether it is a one month break from all social platforms or a six month break from one platform that has become draining, straining, depleting, defeating or simply unsustainable, figuring out whether your investment of time, energy, effort and attention is worth the outcome or whether that energy might be better spent elsewhere. I am not the first or the only business coach or consultant to suggest that a social media sabbatical might bring multiple benefits to your business and life. During this episode, I share how three of the women in my network and talking about creating more balance around their relationship with social media and how they are helping others do the same. Mentioned in this episode are: Andrea Jones: https://onlinedrea.com/Meg Casebolt: https://loveatfirstsearch.com/Nicole Kalil: https://bit.ly/46lRba9Public podcasts are amazing, but they are still a one way conversation. If you are craving more, have you grabbed your copy of my free private podcast, “Show Up Like a Boss”? Click here to add it to your podcast feed today! https://bit.ly/3ZOD3CKIs Linked In becoming your social media platform of choice as a solopreneur or small business owner? Me too! Don't forget to subscribe to my weekly Linked In newsletter here: https://bit.ly/3MAalSp so you don't miss my latest thoughts and updates. And last but not least, if you are a regular listener to The Driver Entrepreneur Podcast and have not left a reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven't left one yet, what are you waiting for? Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-119448TLDR (time stamps) [00:01:09] Taking a social media sabbatical: options explained.[00:06:49] Communicate sabbatical intentions, decide what is...

On this episode of The Driven Woman Entrepreneur Podcast, just in time for Independence Day here in the US, I wanted to share my thoughts with you on the subject of social media sabbaticals and why you might want to consider one this summer. Declaring your independence from social media can be a very effective way to gain clarity on your relationship with these platforms, reassess the value of your current social marketing strategy and help prevent burnout. By guiding listeners through a series of insightful questions, sharing the perspectives of other notable coaches and consultants and introducing a variety of options to customize a social media sabbatical to your goals, this episode is full of actionable advice. In emphasizing the importance of mental health and healthy boundaries, and reminding them of the need to treat their sabbatical like an experiment, I encourage listeners to consider the prospect of taking a break from social media that in order to focus on other important aspects of their business, self care, relationships and personal growth. Whether it is a one month break from all social platforms or a six month break from one platform that has become draining, straining, depleting, defeating or simply unsustainable, figuring out whether your investment of time, energy, effort and attention is worth the outcome or whether that energy might be better spent elsewhere. I am not the first or the only business coach or consultant to suggest that a social media sabbatical might bring multiple benefits to your business and life. During this episode, I share how three of the women in my network and talking about creating more balance around their relationship with social media and how they are helping others do the same. Mentioned in this episode are: Andrea Jones: https://onlinedrea.com/Meg Casebolt: https://loveatfirstsearch.com/Nicole Kalil: https://bit.ly/46lRba9Public podcasts are amazing, but they are still a one way conversation. If you are craving more, have you grabbed your copy of my free private podcast, “Show Up Like a Boss”? Click here to add it to your podcast feed today! https://bit.ly/3ZOD3CKIs Linked In becoming your social media platform of choice as a solopreneur or small business owner? Me too! Don't forget to subscribe to my weekly Linked In newsletter here: https://bit.ly/3MAalSp so you don't miss my latest thoughts and updates. And last but not least, if you are a regular listener to The Driver Entrepreneur Podcast and have not left a reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes, so if you are a regular listener and haven't left one yet, what are you waiting for? Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-119448TLDR (time stamps) [00:01:09] Taking a social media sabbatical: options explained.[00:06:49] Communicate sabbatical intentions, decide what is...

Learn how to naturally optimise your exposure without being dependent on one social platform. Meg Casebolt uncovers the secret power behind search engine optimisation, and driving a ton of free traffic to your website. This episode is a must-listen for anyone looking to enhance their online presence, and attract more customers.

In today's episode of the Brand Strategy Podcast, I'm joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […] The post Episode 269: Breaking Up With Social Media with Meg Casebolt appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.

In this episode of Transcend Your Dichotomy, we are joined by Meg Casebolt, founder of Love @ First Search. Meg's agency is a beacon of hope for online business owners seeking to increase their visibility on search engines, and also looking to convert their newfound audience into loyal subscribers, leads, and ultimately, sales.Brooke and Meg dive into the world of sustainable marketing, exploring innovative strategies that transcend the realm of social media, and navigate the intricate landscape of Search Engine Optimization (SEO) and its integral role in today's marketing landscape. From their rapid-fire exchange of ideas, you will gain valuable insights on leveraging SEO to establish a powerful online presence and drive tangible results.If you want to break the habit of trying to do marketing the right way, or of abandoning yourself every time that it's time to show up and sell, head over to Brooke-monaghan.com/alignedbusinessportal to sign up for Brooke's first ever live led marketing program. Connect with MegDownload the SEO Starter Kit to get found on Google: www.loveatfirstsearch.com/startListen to Meg's Podcast: Social Slowdown: socialslowdown.comThe Aligned Business PortalCreate offers, messaging, and marketing that's true to you and resonant for them: https://www.brooke-monaghan.com/alignedbusinessportalWatch the Free Aligned Offers + Messaging MasterclassLearn how to develop a clear, resonant message that attracts the clients you want and is true to you: https://www.brooke-monaghan.com/masterclassWhat would be different if instead of just listening you had the support to show up differently?Book a free call with Brooke and let's see how we can work together https://passionandprocess.hbportal.co/schedule/5e90bfdd0a3fd40ea459ae2aor Join me in Transcend Your Dichotomy Training Camp http://bit.ly/transcendyourdichotomy

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

This week's Misfit Entrepreneur is Meg Casebolt. Meg is the founder of Love at First Search, a unique firm focused on search marketing. Meg started out as a marketing director for an architecture firm. It didn't take her long to realize the low pay combined with the unrealistically high expectations was not the life she wanted. She started doing web design and SEO on the side and was able to leave starting her own business. But, as she took maternity leave for the birth of one of her children, she found herself stressed trying to keep up with the marketing and social media promotion for her own business. She took time off to re-evaluate, but much to her surprise, leads continued rolling in. It was at this point that Meg realized how she could set up her business to market for her and cut her time in half while still producing 6-figures plus. When I learned this about her, I had to ask her on the show. I mean who wouldn't want to implement strategies that drive new business to their business allowing them to cut their time down and focus on serving clients? I'm excited for Meg to share how businesses can do just this! To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com  Show Sponsors: Millionaire University: Check out the Millionaire University podcast wherever you listen to your podcasts and go to MillionaireUniversity.com/training to get your free business masterclass today! 5 Minute Journal: www.MisfitEntrepreneur.com/Journal

Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.

I know you think we've talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it.  They also assume you must produce boatloads of content to be successful. She doesn't think either of those things is true.  Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.  About Meg Casebolt Meg  is the founder of Love At First Search and host of the Social Slowdown podcast. She loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.  

If you're building a business, you may be feeling burned out with the social media hamster wheel that requires you to be constantly churning out posts (that are here today and gone in a matter of hours). Or maybe you never really loved social media anyway, but you're wondering "how else are people going to find me?" How are you supposed to get in front of the people who you can help, and the people who will become clients? Well, the strategy that my guest and I get into today has nothing to do with social media, and in many ways is far more effective than social media. For one thing, this strategy will help you get in front of people at the exact moment that they're looking for the solution you provide. This strategy also has a way longer shelf life, meaning the effort that you put in now will continue to pay off for a long, long time… like we're talking months or years, rather than the hours that you get with a social media post. My guest today is Meg Casebolt, the founder of Love At First Search and the host of the Social Slowdown podcast.  Meg specializes in helping businesses spend less time trying to hack the algorithms and instead create SEO content that attracts their ideal audience to their website while helping entrepreneurs cut their dependency on social media for their business visibility.  Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic. I think you're going to love sitting in on my conversation with Meg! Full episode notes: https://drkimfoster.com/142

Meg Casebolt is the founder of Love At First Search, she's all about a simple strategy that you can use to get more out of the content that's gathering digital dust on your website. Cornerstone Content is the best way to play into Google's SEO requirements by repurposing the content you already have to improve your authority and capture users and qualified leads (at a better rate than ads).   In this episode we talked about:  What is a cornerstone content? Why is Cornerstone content important? How long should cornerstone content be? How do I make cornerstone content that Google loves? And so much more Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here:  http://www.confidentandepic.com   Connect With Meg Casebolt Website: https://loveatfirstsearch.com Facebook: https://www.facebook.com/loveatfirstsearch Instagram: https://www.instagram.com/loveatfirstsearch  

You'd never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience! If no one can find it, writing it was a waste of your time. This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy. Whether you're blogging, podcasting, using YouTube, Pinterest, or any social platform – If you're not searchable, no one can find you. This is a pretty straightforward part of your content strategy: You optimize your search-ability so your Exact-Right Audience can find you with ease! But (f you're anything like me), SEO feels…Blech. Gah. Ugggg. It's "too technical." It feels…hard. Complicated. You might think, “Bah Humbug. I'm already so far behind with this, so screw it. I can't catch up. I'll just keep ignoring it.” Heh heh - That's how I felt before interviewing the wonderful Meg Casebolt! Meg's the founder of Love At First Search, an agency that has ONE SINGULAR FOCUS: Helping online businesses GET FOUND in search results (like Google, YouTube & iTunes) & turn those new peeps into leads, subscribers and sales. Now, this podcast is called Content Creation Made EASY – so of course there was zero chance I was gonna bring you an SEO expert who made it complicated! Meg is not only a freakin' delight to listen to, she turns Scary SEO into SIMPLE SEO… Listen in for realistic, do-able, worthwhile ways you can make SEO part of your content strategy, without feeling like you have a rock on your chest!! Grab Meg's free Starter Guide to SEO - loveatfirstsearch.com/seo-starter-kit Listen to her podcast, The Social Slowdown And find her at loveatfirstsearch.com **Thank you, as always, for listening! Please leave us a review to let us know what you liked & to help other business owners & experts like you find this podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is Meg Casebolt, founder of Love at First Search and host of the Social Slowdown podcast. I think the key words are “love” and “slow,” and let's see if I'm right. Meg's been very successful with a long-term search-engine optimization strategy she uses for her clients. One example that you should find interesting: Meg's client Sara Frandina showed up third for the keywords “conversion copywriter” -- and this was organic, not an ad -- yesterday when I searched for that term on Google. Third on the first page of organic search for “conversion copywriter.” Not too shabby! You may remember legendary copywriter Gary Bencivenga had a huge success with the headline “Get Rich Slowly.” Well, Meg's approach is similar. She doesn't go for the black-hat tricks and other gimmicks popular among some marketers. “We don't believe in quick-fix formulas that promise the world—but break your heart when you see they don't work,” she says. One key element of Meg's long-term, long-lasting approach: The strategic use of empathy in keyword research. Empathy, which could be seen as an appropriate expression of love. It's an approach I've never heard of before, in the specific way Meg talks about it. So I was very excited to talk with Meg about it. She began with a great example -- a stark contrast between a bad example of empathy (that is, hardly any empathy at all) and the good use of empathy. This was for keywords in weight loss. From there, Meg shared her four strategies for coming up with a comprehensive empathy-based keyword strategy: 1. Empathize with your customers' journey to find an answer 2. Understanding the WHY / Setting yourself apart 3. Providing a solution 4. Be empathetic when developing content This was a very valuable look at how to thrive in today's content-based search engine environment. Meg's website is: https://loveatfirstsearch.com/ Download.

In this episode of Marketing Like a Mother, Michelle Pontvert is hosting an interview with Meg Casebolt, an SEO expert and educator. Meg is the founder of Love At First Search, a business that helps online businesses appear in search results like Google or YouTube. She started her business nine years ago, originally as a side hustle. Over the years, she has managed to grow her business while keeping her family as her top priority. In the episode, Meg shares her strategies and tips on how to create content that people will search for and become huge fans of. Meg also discusses how she was able to build her business while pregnant and caring for her children, and how she actually left her job at 20 weeks pregnant to build the business. She has set up her business in a way that has allowed her to slow down when needed and focus on what really matters most to her. Michelle and Meg also discuss the advantages of running a business over being employed in a corporate job, including the flexibility that comes with self-funding, maternity leaves, and the ability to slow down and pick back up when needed. Michelle notes the importance of marketing in a way that pays off over time and allows for space for life and other things in their business. Timestamps 02:05 Conversation on Flexibility and Balance in Business Ownership 03:55 Building a Business Intentionally to Fit with Family Life 06:53 Exploring the Benefits of Self-Funding and Location Independence in Business 08:36 Exploring the Benefits of SEO for Small Business Owners 10:26 Search Engine Optimization: Getting Started with SEO 12:16 Conversation on Lead Generation and Nurturing for Service Providers 14:30 Conversation on Finding Solutions for Time Blindness with ADHD Coach 20:07 Conversation on Growing Pains and Building a Team 21:40 Conversation on Investing Time in What Works for Business Growth 30:55 Exploring Strategies for Setting Up a Website and Finding Success with SEO 34:47 Exploring Sustainable Replicable Systems for Growing a Business Online 36:43 Conversation on Neurodiversity and Entrepreneurialism 39:50 Exploring Neurodiversity and the Challenges of Self-Recognition 42:46 Conversation on Building Sustainable Marketing Strategies and Collaboration Partnerships 44:27 Collaboration and Competition in the Online Economy Memorable Moments “And I think there is that space in our businesses to show up not as the business but also as yourself…we still have space to come and have conversations that are real and show up as ourselves on sales calls and not feel like that's a complete departure from the person they've seen on social media or online.” “My son's been diagnosed with autism and I'm learning more about how, you know, masking works in the neurotypical and neurodiverse communities. And I think that whole idea of putting on a persona is very true in the online space and particularly in the sort of social media space.” Learn more about Meg here: https://loveatfirstsearch.com/ https://www.instagram.com/loveatfirstsearch/

Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www.theagentsofchange.com/468

SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. Anne McAuley Lopez shares her three-step process for optimizing your website to rank higher in search results and attract the right target market for your offers. Anne is an SEO content copywriter and content strategist and the founder of Agency Content Writer. Anne has loved writing for as long as she can remember. When corporate America kicked her out in 2010, she decided to pursue her dream of becoming a professional writer. Since that time, she has worked with small and medium-sized businesses across the country. Her specialties include partnering with web designers and developers and writing website and blog content for marketing agencies, placement agencies, recruiters, bookkeepers, home services, financial and legal services, travel, and real estate. When she isn't writing, she is exploring her new city, Charlotte, North Carolina, with her family and their dog. Connect with Anne: Website: https://agencycontentwriter.com Email: anne@agencycontentwriter.com Instagram: @agencycontentwriter LinkedIn: https://www.linkedin.com/in/annemcauleylopez Check out Anne's CML story in her book here: We Don't Get to Ring The Bell: My CML Story ​Learn how Meg Casebolt of Love at First Search can help you with your search engine optimization.Let's Connect! For complete episode transcripts, head over to https://encoreempire.com/podcast Website: https://encoreempire.com Ready to find out what it would be like to get the expert guidance from Carmen & Deirdre that you need to achieve your business goals? Head over to https://vip.encoreempire.com/ebi Register for the FREE Marketing Methodology Workshop: https://encoreempire.com/mmw Business Growth Resources: https://vip.encoreempire.com Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

If SEO feels like a mountain standing between you and your people and you haven't quite found the energy to start climbing, these strategies are for you. Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes. Key Takeaway Search engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain. We talk about Creating a baseline for your SEO Golden rules of SEO The SEO Matrix - empathy mapping for search SEO for podcasts (and blogs and any other content)- transcriptions, headers, and content How much is enough SEO Meg's best SEO advice How werewolves and Tinder can get you found in search Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/183 (dianemayor.com/183)

This week I'm sharing an interview I did with my buddy, my dear friend, Meg Casebolt, founder of Love At First Search, and the host of the Social Slowdown Podcast. Meg is one of my absolutely diehard favorite humans and we work together in my business. I hired Meg and her team to support us with SEO strategy. I know there are a lot of women in The Bold Profit Academy who are also delighted with her expertise in generating leads away from social media. Who doesn't like the thought of being away from social media? I mean, y'all know I have a complicated relationship with social media, that's why I love unpaid growth strategies, working with Meg around SEO, and being able to unplug myself from the matrix. Meg knows her craft inside and out. She is a bonafide expert with SEO and organic-led generation through targeted content strategies. That's why we love each other. We speak each other's love languages. Our focus over here at The Bold Money Podcast and The Bold Profit Academy is to show women, small-business owners, just like you, how to get paid like the expert you are and how to create a bold-profit business without burning out. In this conversation with Meg, we talk about how to get super clear on how much money you need to make, how to use your Revenue Goal Calculator to do that, and why it matters to start from this point. I really enjoyed digging into why having a big audience to make large revenue is a myth. I always love busting that one, and how, when you create the right product for the right audience, you really can start to get paid and build wealth finally. I am excited to be hosting a webinar in a couple of weeks with Meg. We'll be talking about why you don't need more leads to make more sales. Join us on August 23, 2022.

As we continue to bring in some friends, clients, and team members to have conversations, I'm excited to welcome Meg Casebolt.  Meg and I talk through a few topics, so make sure you settle in with us for this one. We're talking about referrals and relationships and how they're critical for service-based business owners. We also talk about the importance of financial literacy for women in business and how those skills must be rooted in understanding the purpose of your money.  Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator Join the waitlist for The Bold Profit Academy - https://theboldleadershiprevolution.com/the-bold-profit-academy/

How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.Here's everything I talked about with Meg during this episode:Why and how SEO brings new clients into your businessHow quality content helps your audience to feel as if they really know youHow competition plays a key role in if/how you will rank on search enginesYou may need to change your content approach based on what your ideal clients are searching for or what they think they may needEveryone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keywordYou don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approachWhy your SEO approach may need to change based on what is happening with your business and the world at largeWhat to do if you already have invested in SEO, and are looking for an improvement to what you already haveSEO is a long-term investment than can continue to serve you for years after creating the original contentHow the pandemic changed all bread makers SEO efforts for the better

How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.Here's everything I talked about with Meg during this episode:Why and how SEO brings new clients into your businessHow quality content helps your audience to feel as if they really know youHow competition plays a key role in if/how you will rank on search enginesYou may need to change your content approach based on what your ideal clients are searching for or what they think they may needEveryone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keywordYou don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approachWhy your SEO approach may need to change based on what is happening with your business and the world at largeWhat to do if you already have invested in SEO, and are looking for an improvement to what you already haveSEO is a long-term investment than can continue to serve you for years after creating the original contentHow the pandemic changed all bread makers SEO efforts for the better

Have you ever been curious if your website is maximized for SEO traffic? Have you ever been curious what SEO is but haven't had someone to ask, or heard the terms “keyword” or “backlinks” and been confused? This episode is for you, my friend. This week, episode 98 of the Product Powerhouse Podcast is about SEO strategies for those new to SEO! In this episode of the Product Powerhouse Podcast, Meg Casebolt is sharing the importance of collaborations to increase SEO organically and actionable steps you can take right now to improve your website SEO to increase your traffic. Some of the talking points Meg and I go over in this episode include:What SEO is and how important it is for new or prospective customers to find you when they decide to shop online.How to figure out what keywords you need to use on your website, and the risk of not having those keywords on your site.Why understanding your ideal client will help you not only find keywords but understand the language required to be found online.How collaborations, besides just giveaways, can help your SEO, community growth, and revenue.After this episode, you'll feel so much better about SEO; not just what it is, but how best to increase your SEO and natural traffic to your website for product based business sites. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH MEG CASEBOLT:WebsitePodcastCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO Course

Do you have to be on social media to market your business? If you're becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don't have a social media component because the platforms are demanding more and more of our time. Whether it's video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on investment is questionable. Which is why I wanted to have Meg Casebolt on the show. She's been talking about this trend on her podcast, Social Slowdown, and alternatives to hustling on social media platforms. Meg Casebolt is the founder of Love at First Search, an agency devoted to helping online businesses get found in search results like Google, YouTube, and iTunes and turn those new readers into leads, subscribers, and sales.  Meg lives in Rochester, New York with her husband, two boys and an 80 pound pit bull. She has an insatiable appetite for s'mores, Broadway musicals, and romance novels.  In This Episode: Why social media can't be your one marketing strategy to rule them all How the instant gratification of social media gets confused with real results How Meg's using content creation and collaboration in her marketing strategy Doing the math on how many people you really need to reach Learn more about Meg Casebolt: Love at First Search Social Slowdown Instagram: @LoveAtFirstSearch Facebook: @LoveAtFirstSearch Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success Marketing Uprising Workshop Resources: Rebel Uprising: Love at First Search with Meg Casebolt

Meg Casebolt is the founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and those new readers into leads, subscribers and sales. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Connect with Meg:

Learn How Meg Casebolt Uses MV to run her SEO business Loveatfirstsearch. We dig into the cool way the Meg uses her webinar replay inside her MV product in a super smart way, which gives customers choices in their experiences working with her. // This interview is hosted by Remi Oduyemi, from #TeamMV, and you can check out Remi's own MV site at www.onlinebusinesstemple.com // Also be sure to Check out Megs MV account here: Love at First Search --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show. In this episode of the podcast, we talk about:  What exactly SEO is and why you need it SEO for local businesses vs online businesses: what's the difference? Your content strategy for attracting clients who don't know they need your service yet Why "SEO is like a first date" with your prospect Understanding the sales funnel and where SEO and social media fit into it #1 way to get found online in today's ultra competitive search results 3 tips for standing out in YouTube, Google & Stitcher search  Upping search exposure for your podcast (hint: follow my lead!) Meg's "power platform" for social media The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.    Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.   SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Website: https://loveatfirstsearch.com/ Instagram: http://instagram.com/loveatfirstsearch  YouTube: https://www.youtube.com/c/loveatfirstsearch    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

Curious how to use the SEO settings in our new blog feature? How about where to put your analytics code? Or even if you should use this new feature, or how to use it the right way from day 1. We cover all of those things in this FAQ episode. // Hosted by Erin Kelly, CEO @ MemberVault, and joined by Meg Casebolt, our SEO MV Expert. // First action step, get your analytics code into your MV. Here's how: https://membervault.elevio.help/articles/293 Also mentioned in this episode: https://loveatfirstsearch.com/write-headlines https://www.youtube.com/watch?v=VQVTHOsOu0U --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

This is a special Smart SEO series episode, where MV Expert, Meg Casebolt gives guidance to people who are new to blogging and/or don't have a lot of existing content -- and want to use our new blog feature in a smart way, from day 1. // Hosted by Erin Kelly, CEO @ MemberVault and joined by Meg Casebolt, SEO MV Expert. Links mentioned in this episode: https://loveatfirstsearch.com/blog-seo-checklist/ https://loveatfirstsearch.com/keyword-research-beginners/ https://loveatfirstsearch.com/free-seo-tools/ --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

This is a special Smart SEO series episode, where MV Expert, Meg Casebolt gives guidance to people who have existing content -- and want to use our new blog feature in a smart way, from day 1. // Hosted by Erin Kelly, CEO @ MemberVault and joined by Meg Casebolt, SEO MV Expert. Links mentioned in this episode: https://learn.loveatfirstsearch.com/products/courses/view/8 --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

This is a special Smart SEO series episode, where MV Expert, Meg Casebolt gives guidance to people who have existing content, don't want to move their entire blogs over -- but still want to potentially use the MV blog feature in a smart way. // Hosted by Erin Kelly, CEO @ MemberVault and joined by Meg Casebolt, SEO MV Expert. Links mentioned in this episode: https://loveatfirstsearch.com/do-i-need-a-new-website-for-my-course/ For the podcasters: https://loveatfirstsearch.com/seo-podcast-transcript/ --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

MemberVault CEO, Erin Kelly, announces the new blog feature and 2 reasons it's a powerful feature for you to consider using. She also shares what will be coming in future optimizations of the feature, like conditional content and smart search. And a reminder about pricing changes coming as of April 1st, 2022 with suggestions for what to do before April if you don't have a MV account yet, or if you're on a free plan. Existing paid users are not impacted by this change, and will keep their legacy pricing. If you're interested in grabbing a lifetime plan before they are no longer available as of April 1st, you can check it out here. And here's that Collaborative post for a hot seat. // Interested in learning more about Meg Casebolt, our SEO expert? Check out her site here. --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/372 Bio: Meg Casebolt is the founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers, and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Connect with Meg: Website Instagram YouTube Free SEO Starter Kit

In this episode, our SEO (search engine optimization) expert, Meg Casebolt shares why you don't need the fancy SEO tools, and what (and how to use) instead, for free. And you can sign up for her resource on finding your keywords using Google Search Console (both on your website and inside your MemberVault) here: https://learn.loveatfirstsearch.com/products/courses/view/2 You can find Meg at: https://loveatfirstsearch.com and her MemberVault site is: https://learn.loveatfirstsearch.com  Meg Casebolt, from Love at First Search, is our new SEO expert and she'll be sharing insights to help you get your MemberVault discovered by more people via Google and other search channels. She'll also be working with us to improve our own SEO, and will be sharing all of the nitty gritty, behind-the-scenes as we go so you can learn along with us. --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

In this episode, our SEO (search engine optimization) expert, Meg Casebolt shares how people can find your MemberVault site thru Google, and how to improve, this week, where and what people find and 3 ways to increase the traffic that is coming to your MV and your MV products, without you having to share a single link! She also shares her opinion on whether you can use MemberVault as your standalone website. You can find Meg at: https://loveatfirstsearch.com and her MemberVault site is: https://learn.loveatfirstsearch.com Meg Casebolt, from Love at First Search, is our new SEO expert and she'll be sharing insights to help you get your MemberVault discovered by more people via Google and other search channels. She'll also be working with us to improve our own SEO, and will be sharing all of the nitty gritty, behind-the-scenes as we go so you can learn along with us. --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Do you struggle with SEO? Have you heard the term SEO but are not sure exactly what it is? Well, you're in luck because my next guest is Meg Casebolt. She is the founder of Love At First Search, an agency devoted to helping online businesses get found in search results and turning those new readers into leads, subscribers, and sales.   In this episode, Meg and I chat about ways to help you get found online, how local SEO is different from content SEO and how to get people who visit your website to actually contact you. Meg also shares how to position yourself as an expert in your field, not just a cheap solution to finding a lamp.   Learn more about Meg by visiting loveatfirstsearch.com, and don't forget to find her on YouTube and Instagram.   Thank you to our sponsors for their support!  Satanoff Insurance is focused on client connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

Do you struggle with SEO? Have you heard the term SEO but are not sure exactly what it is? Well, you're in luck because my next guest is Meg Casebolt. She is the founder of Love At First Search, an agency devoted to helping online businesses get found in search results and turning those new readers into leads, subscribers, and sales.   In this episode, Meg and I chat about ways to help you get found online, how local SEO is different from content SEO and how to get people who visit your website to actually contact you. Meg also shares how to position yourself as an expert in your field, not just a cheap solution to finding a lamp.   Learn more about Meg by visiting loveatfirstsearch.com, and don't forget to find her on YouTube and Instagram.   Thank you to our sponsors for their support!  Satanoff Insurance is focused on client connections and customized coverage … Be sure to tell them we sent you!  Foyr Interior Design Software helps you create 3D floor plans & Interior Designs … Check them out!  To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!

Meg Casebolt, from Love at First Search, is our new SEO expert and she'll be sharing insights to help you get your MemberVault discovered by more people via Google and other search channels. She'll also be working with us to improve our own SEO, and will be sharing all of the nitty gritty, behind-the-scenes as we go so you can learn along with us.  In this episode, Meg shares what you can expect from her episodes, a little about her and why she has been a fan and user of MV for as long as she has!  You can find Meg at: https://loveatfirstsearch.com and her MemberVault site is: https://learn.loveatfirstsearch.com --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Welcome to Social Slowdown, the podcast for entrepreneurs and micro-businesses looking for sustainable marketing strategies without relying on social media. I'm Meg Casebolt, your host, and founder of Love At First Search. Before we dive into the episodes, I wanted to give you an idea of what to expect from this podcast.

We're copywriting experts, but not SEO experts, so we've invited Meg of Love at First Search to join us as we break down the power of SEO for business owners and content creators. We've seen the magic of her work firsthand, and she's got a ton of great insights to share about SEO.

It's a huge opportunity to take better care of each other. An opportunity to make our little corner of the world a better place through the vehicle of business. And we just won't do that alone. Today, I have 5 ways we can team up to do bigger and better things. SEO consultant Meg Casebolt shares a story about teaming up to create a truly unique experience. Writer Lee Prescott offers her experience in teaming up to level up the way she serves. Renee Rubin Ross shares her story teaming up through collaboration and partnerships. Floral artist Linda Ruel-Flynn shares how teaming up gives her a chance to explore her creativity in new ways. And brand strategist Alice Karolina shares how she's team up to build a movement. The post EP 343: 5 Ways To Do More & Better By Teaming Up appeared first on What Works.

Tracking your individual campaign efforts doesn't have to be complicated. To track the promotions, return-on-investment and even SEO for my podcast was as simple as setting up a single landing page. Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts. For shownotes, transcript and videos, go to omgrowth.com. Join me at SEO Summer Camp hosted by Meg Casebolt and Love At First Search.

Tracking your individual campaign efforts doesn't have to be complicated. To track the promotions, return-on-investment and even SEO for my podcast was as simple as setting up a single landing page. Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts. For shownotes, transcript and videos, go to omgrowth.com. Join me at SEO Summer Camp hosted by Meg Casebolt and Love At First Search.

How do you grow your brand without losing (or outsourcing) your personality? Scaling and evolving your brand can be a tricky transition, especially when new team members become part of your brand. What can simplify this transition? How do you grow a business that’s based on you but not done by just you? Meg Casebolt and I chat about this business brand evolution and what it looks like in our own businesses in this episode of the Go-to Gal podcast.In This Episode You’ll Learn:What happens when you outgrow your personal brandThe business systems that can help with brand transitionsHow to draw a line between you and your brandGrowing a team that works with your personal brandHow to be consistent with your content as your business evolvesPlus, accountability tips and tricks to get things done!Favorite Quotes“My ideas aren't always the best ideas. They are just mine. Having other people going through their processes took me out of being the center of the conversation and more being in the leadership of the conversation.”“For people who are subject matter experts, your team has to learn your voice and your subject matter.” “I was the team member before I was the team leader. That's where the mindset shift came in of going from service provider to CEO and needing to hold the vision more than needing to manage the production.More About Meg:Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years.She is your no-B.S. bestie who makes it super easy for the client’s dream customers to find – and adore! – clients online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!SEO is her vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.Her approach is simple: she doesn’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work. She believes in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value. Find Meg:WebsiteFacebookInstagramLinkedInPinterest

Podcast Summary: Have you ever wondered how SEO fits into branding? I sat down with Meg Casebolt and dove into SEO with Meg Casebolt. She is an SEO specialist whose goal is to show people how to get more visitors to your website, looking for precisely what you have to offer through simple techniques and strategies. We discuss how she started her remarkable career and what she does for her client's SEO strategies. Tune in and listen! Key Ideas: What is SEO, and how can you use it for branding. Why you need Google Analytics and Google Search Console for your business. How you can repurpose old content into new content. Why SEO is so important. About Meg: I've been helping female business owners create beautiful, search-friendly websites and strategic content for the past six years. I'm your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit, and SO much more free time (and sanity)! But, of course, I wasn't born understanding and loving SEO… I started my career with a decade working in communications for nonprofits, big and small. I was accepted into the Peace Corps, and while I had a medical issue that prevented me from going anywhere, I used their Masters International program to get a Masters in Community Economic Development. From that work, I discovered a fascination with the process of empowerment — a lot of nonprofit communications is based on storytelling, and while that's important, as a grant writer and fundraiser, I was focused on tracking metrics and measuring results. Don't forget to visit Meg here: www.loveatfirstsearch.com She can also be found on Facebook and Instagram at @loveatfirstsearch Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. Grab the FREE guide to help you win over clients in seven days down below: The Ultimate Branding Guide to Win New Clients in 7 Days Freshbooks: Get Your Accounting On Track Business owners, automate your finance.. YES, you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Freshbooks is super easy to use. Sign up here. -- Support the podcast: https://anchor.fm/susie-liberatore2/support --- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

The yoga world has changed so much since I started teaching 16 years ago. Back then I didn't have a website, use social media or have any fancy tech equipment, and I didn't know many (any?) yoga teachers who did!  The need to be able to understand and use technology has changed a lot since 2005, and even more so in this last year...obviously. I'm so happy to have an episode for you today that has super practical answers to all your yoga-tech questions!  My guest today is Alex Haley (he/him) and in addition to being a long time meditation teacher, he is one of the co-founders of the public benefit corporation OfferingTree, which provides an all-in-one platform for yoga teachers and studios to build a website, manage scheduling, take payments and coordinate communication. Alex has also worked for start-ups, mid-sized companies and large multinationals in business roles, so he has tons of practical experience to share with us!   Alex is on the pod today to answer all your tech questions like: What is the best webcam? What is the best microphone? What is the best lighting setup? What are your thoughts about playing music through Zoom? What do you think yoga and meditation teachers most need in their website? What is the best way to seamlessly connect class registration to zoom links, billing and email reminders? How do you recommend yoga teachers effectively use SEO? What is the best way to collect payment for online and in-person classes? Resources Mentioned in this episode: webinars from OfferingTree, especially Meg Casebolt and Danait Berhe Logitech C920 ( ~$79) DSLR camera - Panasonic GH4 ( ~$650) Blue Yeti (podcast / video recording) Rode Wireless Go ( live teaching / movement / video recording ) Audio Technica AT2020 ( guided meditation / podcast / video recording ) Jabra Elite - many different models ( guided meditation / video recording ) AirPods Pro (live teaching / movement)

Have you heard of the term SEO and want to find the best business to help you with it? Look no further! Meg Casebolt, founder of Love at First Search, is your go-to for women-owned businesses that are looking to increase their online presence, generate more leads, and create intentional, strategic content.Meg amplifies your content with powerful strategies that are (actually) fun to implement and maintain in order to attract your desired clientele - what more could you ask for?!Find Meg Casebolt at: https://loveatfirstsearch.com/Full episode details at: https://realbusiness.stephaniehayes.biz/episode-35Learn more about Stephanie at www.stephaniehayes.biz.FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.Follow me on Instagram | Facebook | LinkedIn | Twitter 

Today I am interviewing the founder of Love at First Search, Meg Casebolt and trust me you don't want to miss this conversation. We are chatting all things SEO. Meg shares with us her tips and how she gets her clients ranking. It's one thing to have a website and drive traffic to it but it's a whole other thing to have a website that drives engaged and paying clients. Make sure to save this episode for future reference and let Meg and I know what you learned in this episode via instagram.   Get in touch with Meg: Instagram | Free SEO guide   Connect with Amanda: Just Boldly Go | Instagram 

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience.   Visit today's blog post here: https://drmichellemazur.com/2021/02/love-at-first-search-with-meg-casebolt 

Episode #143. I’ve been meaning to get into SEO for a long time now. And if you’re anything like me, it’s continued to drop down your to-do list. Here to help us understand it better and implement simple-yet-effective SEO strategies is Meg Casebolt. SEO may not be a fast path to cash, but it can […] The post Get More Leads for Free Using SEO with Meg Casebolt appeared first on Jaclyn Mellone || Go-To Gal Podcast.

In order to get leads, we need to get in front of more people and we can do that through Search Engine Optimization (SEO). I know there are a lot of people like me who are scared when it comes to doing SEO. Well, fret no more because, today, we are joined by Meg Casebolt of Love At First Search. Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years. She is here to decode and demystify SEO and help us to start to get into it the simplest possible way. She shares her 6-step strategy to really boost your SEO and gives some helpful tips. You surely don’t want to miss this. Click play and listen to this episode now and realize the great benefits of SEO and how doable it is!   Quotes: “SEO, Search Engine Optimization, is updating your website, or your specific types of content so that Google can actually understand what it is.” - Meg Casebolt “[Know] what are the ways that you can solve the problems that they could be looking for before they even know that they have those problems, [so] you can have the content ready to go waiting for them to find.” - Meg Casebolt “So, there are things that you can do right away to get more people finding you for things that you've already created.” - Meg Casebolt “[By] finding some sort of way to set yourself apart from the generic by being more specific, you're more searchable.” - Meg Casebolt   Mentions: https://www.mollyannluna.com/ https://www.mollyannluna.com/callme mollyan@mollyannluna.com   https://loveatfirstsearch.com/ Meg’s Free SEO Starter Kit     Google Keyword Planner Google Trends TubeBuddy Google Search Console Google Analytics Show Notes: (00:08) Greetings and Introduction of the episode (00:46) How people see Search Engine Optimization (SEO) (01:56) What is SEO? (03:25) Knowing the audience’s perspective  (06:28) Finding out the topics that people are finding you for  (08:03) The importance of having a website (12:42) Decoding and demystifying Keyword Research (16:04) Be very specific (19:52) Making more about the prospective client (22:08) 6-step strategy to mega boost your SEO  (22:52) Meg’s bonus tip for your SEO (24:11) Some tools you can use Get your free Step Up copy here: https://www.mollyannluna.com/stepup Grab the show notes at MollyAnnLuna.com/podcast #63 Connect with Molly Ann Luna on Social: @mollyannluna Youtube version of the episode: https://youtu.be/5_FRrZTEouc  

Did you know that search engine optimization (SEO) is a really unique and understated way to grow your online exposure? In this episode, I link up with SEO superstar, Meg Casebolt, who walks us through the basics of using SEO as a marketing tool for business so you can organically grow your reach beyond just using social media. Yay!Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 7 years.She's your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!I look forward to getting the convo started around this topic (SEO) because organic search plays such a large role in marketing your business. Don't let it overwhelm you - let it inspire you! Clearly, I did. Meg drops so many golden nuggets o' wisdom. As you'll hear in this episode, I had to stop + take notes a few times because she was blowing my mind!Here's a quick roundup of this episode:>> [1:20] What is SEO + why is it important?>> [4:00] Tips to get your business showing up on Google>> [6:00] Keywords say what? Meg helps us get to the bottom of cleaning up our websites so they’re SEO friendly>> [16:50] Quality over quantity and why it matters most when it comes to your blog + website content>> [20:08] How should we conduct our keyword research? Do hashtags matter?? What tools can we use?>> [22:50] Using Google “alphabet soup” to come up with GREAT content ideas for your business based on what people are searching for >> [25:00] Approaching SEO with curiosity vs obligation can create amazing opportunities for your business. Sales goals dictate the keywords and keyword dictate the content. Meg explains more.>> [26:25] What are you already ranking for? Free tools to DIY SEO maintenance for your website>> [28:00] Getting found on search engines for keywords you never expected and how to capitalize on that exposure (with examples)>> [33:25] Meg shares TWO special gifts just for Brand in Bloom listeners! (scroll down to access)>> [34:50] How Google reads your visual/audio content, what it looks for, and how to get that content ranking online with tiny tweaks>> [37:05] What I absolutely need EVERY SINGLE ENTREPRENEUR IN THE WORLD to understand about marketing: social media isn’t the only way to grow your exposure and show your authority. Organic tactics like SEO, PR, blogging and more are even BETTER. Here’s why>> [40:26] What fires Meg up in her business and keeps her showing up every day. Really interesting story!Links mentioned in this episode: SEOctober (https://mslizfleming--megabolt.thrivecart.com/seoctober/), a month-long SEO challenge for entrepreneurs who want their websites to get found on Google for their brilliance and turn readers into buyers.SEO Starter Kit (https://mslizfleming--megabolt.thrivecart.com/attract-activate/5eecbcb34c8ca/) is a FREE guide full of tips (and flow charts, mad libs, and The Office memes) to get you found on Google, like, NOW.Keywords EverywhereGoogle Search ConsoleTake my free quiz to see if you're a marketing wiz for your biz: https://www.elisabethfleming.com/quizSubscribe to my Youtube channel: https://bit.ly/brandinbloomtvSubscribe to my Podcast: www.elisabethfleming.com/podcastFollow me on Instagram: https://www.instagram.com/mslizfleming/Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/Follow me on Facebook: https://facebook.com/mslizflemingFollow me on Pinterest: https://www.pinterest.com/mslizfleming/Follow me on Twitter: https://twitter.com/mslizflemingFollow me on LinkedIn: https://www.linkedin.com/in/mslizflemingShow hashtag: #BrandInBloomPod See acast.com/privacy for privacy and opt-out information.

Meg Casebolt has been helping female business owners like you create beautiful, search-friendly websites and strategic content for the past 6 years. She’s your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)! She started her career with a decade working in communications for nonprofits big and small. She thought she would always be working for nonprofits, maybe even running one someday. But as happens with so many of us, she got pregnant, looked at the numbers, and realized that it didn’t make financial sense to spend half her take-home pay on daycare. So she left her job, started a successful design studio and spent the next few years immersed in the world of branding and web design. And while her clients and their audiences loved their new websites, they weren’t getting found for their amazing work. And that’s when she started exploring SEO — because her clients had these incredible messages to spread and she wanted to help them get seen by new audiences. BUSINESS BUILDING INSIGHTSThe more you get to know the people you serve, the more you can position your website to meet their needs. If you're building an e-commerce business, you must focus on discovering and creating things people want to buy. The more you learn, the more you can evolve and the better you'll be able to serve your audience. SEO is important because when you do it right, it will consistently bring new people into your world. Find ways to make your website the best answer to the questions people are asking. By positioning yourself as the answer, you get the clicks. Keep your site aligned with what people are searching for. Be clear with your product names and descriptions to highlight the benefits they provide. Put keywords people are looking for into the places that Google is looking for them. Always have a call to action on your site. RESOURCES MENTIONED UberSuggest (https://neilpatel.com/ubersuggest/) Yoast (https://yoast.com/) Google Analytics (https://analytics.google.com/analytics/academy/course/6) Google Search Consule (https://search.google.com/search-console/about) CONTACT LINKS Website (https://loveatfirstsearch.com/) Facebook (https://www.facebook.com/loveatfirstsearch) Instagram (https://www.instagram.com/loveatfirstsearch/) Linkedin (https://www.linkedin.com/in/megcasebolt/) Pinterest (https://www.pinterest.com/loveatfirstsearch/) Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: (https://ratethispodcast.com/giftbizunwrapped) Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267) Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank so much! Sue

Let’s face it. If you want to have a successful yoga business, you need to be friends with the big player = “Google”. This episode is an interview with SEO expert, Meg Casebolt and she outlines 6 simple steps to help you get found on google. She keeps the information simple and easy to understand so get ready to take notes and action! Show notes available with all links mentioned here: https://www.marketingyogawithconfidence.com/podcast 

Websites are magical. And beautiful. But just because you build one, doesn’t mean people will come. That’s where Google comes in. So how do you get your website to show up on the first pages of Google? If you want your website to get in front of tons of people, you need to pay attention to search engine optimization (also known as SEO).  In this episode, I was joined by Meg Casebolt, an SEO genius and founder of Love at First Search.  We explore the in’s and out’s of SEO and how to get your website ranked higher in search engines. Meg and I geek out on how she helps clients with their SEO and the first place to start working on your SEO. She gives us her favorite tools to help improve your rankings. We chat about why you need to have consistency for the sake of your SEO and how you can use customer reviews and testimonials to help your business show up higher in searches.  We talk about: What Meg does and how she got started in the SEO world How testing things out helps you to figure out what you really like for your business Meg’s approach to SEO and where she starts How to audit your own website SEO Tools she recommends for improving your SEO Why you need consistency to optimize your SEO How to use Google My Business  Why you have to be willing to put in the work to show up in search results How reviews help your website to get found in search About Meg Casebolt: I’m Meg Casebolt and I’ve been helping female business owners like you create beautiful, search-friendly websites and strategic content for the past 6 years. I’m your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)! Connect with Meg: Website | Instagram | LinkedIn | Facebook | YouTube Links Mentioned: UberSuggest Google Trends Google Search Console Google My Business episode SEO Starter Kit  About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Admit it. Google Analytics has you excited about data and nerdy stuff. It's ok! You're in good company. Today we are wrapping up our Geeking Out series on Google Analytics to walk through a few more ninja moves you can do and glean from with advanced reports, goals and conversions. But first... Analytics vs Reporting. What's the difference? Our brains glaze over when we start thinking about data because we consider it from a reporting perspective. Reporting spits out facts. Analytics tell us what happened and how much so we can use our brains to figure out what happens next. Our brains must explain why it happened so we can decide what we’ve learned and make a plan for how to get more of that activity. So let's look at some advanced reports to help that analytical side of you. SEO Reports These use to be the go-to reports on Google Analytics back in the day because you could find out the keywords you were being found by on Google. And then they took them away and crushed every SEO consultant’s job and made it way harder. So, these reports are honestly a lot less useful, but you can still get some good insights if you set up Search Console on your website. Without search console set up, if you click google/organic and drill down to keyword reports, you’ll see 90% of the keywords are hidden behind 'not provided'. So how do you get something useful? One of the most useful reports for keywords right now is found by looking at the landing pages on your site to see where your traffic is going from organic search on your site. You can get there by going to > Acquisition > Channels > Google/Organic > Keyword > Landing Page I can see people are finding my home page, podcast and specific podcast episodes through organic search -- which tells me what to make sure my SEO is set up well on. The other report that will help are Search Console Reports can give you some insights by looking at the Queries Report (which is a fancy term for the keywords people are finding you through). Step one is to make sure you have Search Console turned on for your site. If you haven’t set it up before, it will prompt you to set it up on your site in the Admin section. One thing you'll want to be aware of is that Google only keeps the data for 90 days in the Search Console so you'll want to download it every quarter for historical purposes if that kind of information is important to you. Social Reports This report answers the questions: Is our social media strategy working? How does social impact people coming to my website and how does it impact my marketing goals?  This is the second caveat on this topic but, these reports aren't as useful as they used to be because they haven't been updated by Google in a long time. Looking at the overview for social reports will tell you how many conversions were happening on your page (if you set up goals) and how many were from social media. The section for Social Network will show you all the social channels in one place, and you'll also be able to see what landing pages are driving social media activity back to your site. Content Engagement One way to measure content engagement on your site is to look at how your visitors are interacting with the content on your page, the flow of content throughout your site and what your content is asking them to do. Site Search If you have a lot of content, make sure you set up the site search function so that visitors can search your content to find exactly what they are looking for. If you have this turned on, this report will tell you the exact phrase your visitors were searching for, how long they searched, what pages they were searching on, etc. -- which is helpful for you to know what's working on your page, where people may be getting stuck or what they're coming for. Site ContentThe second report for content engagement to look at is found in Behavior > Site Content > All Pages. We talked about this report in an earlier episode because it allows you to see what pages your visitors are going to most often. The ninja move you can make to simplify the report and stop yourself from having to scroll 100x is to create content groups so you can see what topics are most helpful instead of scrolling through all your pages. To set these up, go to Admin > View > Content Grouping to define rules for your content so that Google Analytics will group the visits by these rules. For example, you could define a rule for each of your post topics or categories (popular topics in your blog/podcast) to see which group or topic idea people are consuming the most. This will help you know what to focus more or less on, as well as what content is connecting with your audience, which one to create content upgrade or options for, and what to set goals for, so you can watch conversions. Tracking Funnel Conversions Last week we talked about how to set up goals, and how they are easy to set up if you have thank you pages. But a ninja move you could do with goals is to create funnel reports and track how a visitor moves through a funnel on your site. As a reminder, when you're looking at Conversion Reports and the Goal overview, it's showing you if a personal got to a specific destination you've set up as a goal on your website and if the goal was successful. If you added the value for that particular action so you can track value of leads/activity, it will also show up here. The next step is to set up more than just the action that marks it as a conversion in the goals by creating funnel steps in Goals. If you know the Goal is for someone to purchase a cat pillow on your site, the other funnel steps that you could be tracking are: Step 1 — cart view Step 2 — checkout view This will track how many people add it to their cart, how many go to checkout and how many actually purchase the cat pillow so you know where the gap is in your online funnel. Advanced Segments I'm already a huge fan of segmenting your audiences in marketing because it allows you to get super granular in how you work and help others. The amazing thing is you can do this with data from Google Analytics to make insightful analysis about your audiences. Let's go to the Audience overview by clicking Audience > Overview first. In the "Click add segment" in the top right corner takes you into a whole new dimension of data so you can look a slices of your audience and compare it to other slices. Google has a bunch it has created automatically that you can select from and see what they do or you can create your own. For example, you could compare what bounced traffic do vs people who actually convert on your site. You could also look at mobile traffic vs desktop traffic. The possibilities are limitless. By selecting a few of the segments, it will show them together so you can compare in one place. The cool thing about creating your own advanced segments is that it will show you on the sidebar how many people your custom segment applies to as you’re building this segment, much like it does with the audience on Facebook when building ads. Some of the things you can look at by segmenting your audience are: who converts better, what traffic source is better, how long they stay on the site, and if it’s worth spending a lot on mobile views/efforts if everyone is desktop, etc? Ta da! Now you are a ninja at Google Analytics and know how to do the nerdy things that will make your business soar, all by looking at what’s already happening in your business online. For me, some of the biggest takeaways I've discovered with Google Anayltics is who my audience is, what are they doing, are they behaving how I expect, what’s working, what needs tweaked and what’s worth it? Remember that for the rest of April I am doing free mini website audits, so please go to askmallory.com to submit your site and get a live walkthrough with me and three tweaks to make right now that will make the biggest impact on your revenue and conversions. Next week we have special guest Meg Casebolt, founder of Love at First Search to dive into SEO and what’s working right now.  And if you are not already a subscriber, make sure to scroll up on your phone or on the website and hit subscribe from wherever you’re listening so you get the latest episodes dropped straight to you each week.  About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

SEO Consultant (and reformed web designer) Meg Casebolt is our guest for the 183rd episode of The Copywriter Club Podcast. Since this is an area that we don't have real deep knowledge in, we asked Meg all about what copywriters need to know about SEO and what they should be trying to rank for. And we spent a lot of time talking about the 3-week challenge she put together last year and how it helped grow her list. Here's a pretty good list of what we covered: •  how she went from graphic design to SEO—it’s about grabbing opportunity •  what she did to learn SEO in the first place •  what she did to work through the pivot from design to SEO •  Meg’s advice for anyone working through their own pivot (or choosing a niche) •  how she ramped up her client acquisition after the first few referrals •  the best thing she’s done to grow her authority since her pivot •  the surprising thing that scared Meg as she was running her challenge •  how she ran her challenge and how she engaged her affiliates •  why her challenge took off (and why people joined in the middle) •  how she structured her challenge from start to finish •  the results that participants got as they went through the program •  how Meg kept people engaged in the Challenge from start to finish •  why adding a deadline helped people finish their Challenge assignments •  why she no longer does PPC as part of her services •  what a copywriter needs to know about SEO and getting online traffic •  why you shouldn’t try to rank for a term like “copywriter” •  the importance of putting great content on your own website •  how she has dealt with mindset issues around working with clients •  the end-product she provides clients after a consulting session •  why she decided to rebrand her services as she grew her team •  what her team looks like today and where Meg spends her time We covered a lot of ground in this one. To hear it, click the play button below, or scroll down for a full transcript. Or subscribe on iTunes or Stitcher so you don't miss an episode.   The people and stuff we mentioned on the show: The Copywriter Accelerator Tanya Geisler SEOctober MemberVault Meg’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:  This episode is brought to you by The Copywriter Accelerator, the 12-week program for copywriters who want to learn the business skills they need to succeed. Learn more at thecopywriteraccelerator.com. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:  You're invited to join the club for Episode 183 as we chat with SEO strategist, Meg Casebolt about planning and writing search friendly content, why SEO needs to be a part of your marketing mix, what it takes to run a month-long challenge as well as the results she got and why has she rebranded and refocused her business solely on SEO. Welcome Meg. Rob:   Hey, Meg. Meg:  Hey, it's so nice to be here with you guys. Kira:  Yeah, it's great to have you here. I've been able to get to know you over the last nine months or so through Tanya Geisler and I'm excited to just dig into your business more and talk about a lot of the changes that you've made and challenges that you've taken on, so let's kick it off with your story. How did you get into SEO? Meg:  Okay, so my story is, I think a pretty common one, which is that I had been working in communications for many years. I worked in nonprofits. I worked at an architecture firm for a couple of years doing all of their marketing. I got married, I got pregnant, and I looked at the cost of childcare and I don't know if I can swear on this podcast, but I swore.

SEO is often something we avoid as entrepreneurs as we associate it with complicated technology, but it doesn't have to be that way! Join us as Meg Casebolt talks about how to get found on Google using simple SEO strategies.

Do you ever feel like you’re creating content--but not getting any traction from it at all? Or maybe the old blog posts and videos you’ve created just aren’t getting the views that they once did. Chances are, it’s because you’re not using SEO, search engine optimization, to your advantage. It’s time to get your content noticed through SEO. This week on the Stories in Small Business podcast, I’m talking with Meg Casebolt of Love at First Search about what SEO looks like for small business owners and how to create content that people are actually searching for. Not only that, but she shares with us how to know what words people are looking for when it comes to online search. (Here’s a tip: It’s not that super-creative yet random title you created for yourself.) Meg is ridiculously smart when it comes to search traffic, Google Analytics and all things SEO. She’s sharing some free tips and tricks you can use to improve your SEO right now, tells us how to repurpose content that we’re getting found for right now (even if we no longer want to get found for that content) and how to truly get your content working for you. Tune in now and get access to Meg’s free SEO Starter Kit! Mentioned in This Episode Free SEO Starter Kit Free Content Strategy Clarity challenge About Meg Casebolt Meg Casebolt is an SEO specialist, digital strategist and founder of Love at First Search. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).

In this episode I sit down (virtually!) to chat with one of my business BFF's Meg Casebolt of Love at First Search. We chat about: Why search ranking and SEO are ESPECIALLY important right now, during the time of a global crisis What small pivots each of us is making in response to world events Which little things Meg suggests getting OFF your to-do list to move your business FORWARD, even if you're not feeling “up to” producing NEW content Meg's suggested “rule” to help you split your (limited!) time between timely content and evergreen content ...SO much more! Any business owner or entrepreneur or content creator that has a website, YouTube channel, or blog NEEDS to listen to this episode! Get Meg's FREE SEO Guide HERE. Follow Meg on YouTube HERE. Browse Meg's Courses HERE. Follow Meg on Instagram HERE.

083: Using SEO to Have Your Website Found WITH MEG CASEBOLT On the podcast, today is Meg Casebolt of Megabolt Digital. Meg focuses on SEO to help her clients have their websites be easily found. What I love about her approach is that it is crafted to allow for the individuality of each client. The term SEO can be so off-putting or something that we don’t really want to think about – but it is necessary in an online world.   Meg uses Google Analytics as a jump-off point to help her clients much like I use the financial statements when clients come to me. They are just tools that give us insight into how best serve our clients – and in our conversations, we have found other parallels to approaching some of these more difficult topics.  Topics Mentioned: Marketing SEO Google analytics and search console Authority Key Thoughts: Thirty years ago when I graduated from college and started working, you didn't hear about business coaches. You certainly didn't hear about SEO because we were not even on the internet at that point. - Michele (08:05) I always talk about Profit First-ing our money, but we Profit First our time as well. - Michele (11:00) I think when you have at least a foundational understanding of how your marketing can work, and how the different pieces of your marketing can collaborate and build upon each other, then it's easier to hand off without being taken advantage of. - Meg (12:12) I think that SEO is an industry people have become so deeply entrenched in it that they just talk in jargon, and it's hard for normal people to understand people talking about SEO. - Meg (15:49) I want to be found doing certain things, but I certainly have to use the words and phrases that the ideal clients wanting that product or service would look for. - Michele (20:36) So even if you don't do SEO, right now, give yourself the gift of having the analytics so that when you're ready to jump in to understand and to look, you've got the data. - Michele (42:10) We're not just looking at quantity. We are also looking at the quality of the behavior of the people coming and being able to segment. - Meg (51:10) Contact Michele Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Contact Meg Website: https://megaboltdigital.com  Instagram: @megaboltdigital  Facebook: Megabolt Digital  References and Resources: The Role of Influence In The New Buyer's Journey - Read Today Social Traffic Challenge - Join Today The Designers' Inner Circle - Become a Member Today

Becky Mollenkamp believes women deserve to feel powerful and fulfilled. As a certified business mindset coach, she helps her clients dream and play bigger, while also finding contentment in the here and now. Learn more about Becky at beckymollenkamp.com. Instagram | 365 Journaling Prompts for Business Success (free download) In this episode...  Meg Casebolt started her path to Megabolt Digital when she wrote a grant to get some design skills at her day job. She then pivoted to working at an architecture and design firm before going out on her own. She soon learned that when you’re the one person for the whole company, you have to be a Jill of all trades. When she struck out on her own, Meg called herself a design concierge—she could take care of her clients’ every need. She soon discovered, however, that there were things she hated, and things she was just bad at doing.  Meg finally identified a very clear and narrow niche, and that gutsy move has changed her business for the better. More nuggets in this episode: Why you can’t be an expert if you keep doing different things What Meg liked and hated about being a generalist What happened when she switched from a design generalist to an SEO specialist How to pivot more easily What Meg found most scary while pivoting Why you should build a network of people who do the thing you used to do  Why you need limitations and boundaries on your business Meg Casebolt is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).  Website | Facebook | Instagram | Attract & Activate course Resources: Jaclyn Mellone, Go-To Gal Podcast Paul Jarvis “Company of One” Meg’s Attract & Activate SEO course

The Connected Yoga Teacher Podcast Ep 144: Get More Website Visitors with SEO with Meg Casebolt   Description:   These days, it has become a necessity for any business, including yoga businesses, to have a website. However, it's not enough to just have a website. We need to make sure that our websites get found by people who are looking for what we offer, and that's where SEO comes in. It sounds scary and intimidating, but is so critical to getting more visitors to your website, and Meg Casebolt breaks down just how you can get started with making your website more SEO-friendly.   Meg Casebolt is an SEO strategist, Google Ads consultant, and (currently inactive) certified yoga teacher. She came to yoga in 2001 as an exercise routine, and has been practicing ever since. After receiving her certification in Bhakti Yoga, she taught yoga for 2 years from 2014 to 2016, before transitioning into her current role, so she has a unique and intimate understanding of yoga businesses. Meg describes herself as the “Supergirl to your SEO strategy stress”, and since 2013, has been helping business owners show up in search results, get more leads & sell more products with intentional, strategic content.   It's important to start with the basics, so Meg explains what SEO is, and why optimizing your website for search engines is so important. She shares how to set up your website to help you get found on Google (both as an industry expert and a local teacher), as well as why Google Analytics and Google Search Console can be such powerful tools. Meg also has some insight into specializing and niching down, and how that can help your website rank in Google.   If you are looking for some great advice on steps you can take immediately to update your website and make it Google-friendly, this is the episode for you.   Key Takeaways: [5:36] Shannon introduces her guest for this episode - Meg Casebolt. [7:20] Who is Meg and what is the work that she does? [8:15] When did Meg become an SEO specialist? [12:37] What do yoga teachers need to do to help their websites get found? Set up a Google My Business profile! [17:03] Another thing you can do to stand out is to get reviews! [19:05] Meg explains why it is so beneficial to have a Google My Business account, regardless of whether you have a physical location or not. [22:36] The next thing to look at is your website. Meg recommends Google Analytics and some other handy tools to help you get started. [25:36] What is the difference between Google Analytics and Google Search Console and what kind of information goes Google Search Console provide? [29:10] How often should you be checking in on your Google Analytics and Google Search Console? [30:39] Shannon shares some details about the things that surprised her when Meg did an analysis of The Connected Yoga Teacher website. [34:18] How can you put out content that is SEO-friendly so that people can find your website? [37:32] What are some tips for tailoring your content to boost your page ranking in search results? [42:52] It is important for you to list the location of where you are teaching yoga on your website! [44:33] What are some things that Meg has noticed about how yoga teachers can improve their SEO? [46:23] Tip: You have to be found for one thing, before you can be found for everything. [48:17] Start small and work on these aspects that Meg has covered before diving in more to avoid overwhelm! [52:56] Meg and Shannon discuss outsourcing SEO to a professional. [55:35] Get in touch with Meg via her website or Instagram. [56:10] What is the action step that you are going to take to improve your SEO?   Links: Meg Casebolt, Megabolt Digital Meg's Resources: Set Up Google My Business Add Google Analytics Install Google Search Console Beginner's Guide to Keyword Research How to write SEO friendly blog posts Where to Start with SEO Meg Casebolt on Instagram The Connected Yoga Teacher Podcast Episode: 107: Launch & Promote Your Yoga Offering with Abby Herman Google My Business Profile Set Up Google My Business with Helena Spears (Facebook Live Video) Google Analytics Google Search Console Aqua Yoga with Christa UberSuggest.io Yoast SEO All-in-one SEO Pack Pelvic Health Professionals    Gratitude to our Sponsors Schedulicity and Yoga for Pelvic Health Teacher Training   Quotes from this episode:   "How do you make sure that the traffic that is coming to you is converting into a subscriber, or a sale, or in your case, a student?"   "I'm going to start again with looking at what's working. That's always what I do first."   "One big component of Search Engine Optimization that Google's really concerned about is making sure that your website runs smoothly, that it's mobile responsive."   "Google looks at your site on a phone before it looks at it on a desktop."   "The first thing that you need to do is know what people are searching for."   "The best place to start for SEO content is with keyword research."   "When it comes to writing for search, I want you to focus on being clear, and not on being clever."   "Let your geography be your superpower!"   "Nobody goes out of their way to write reviews unless they're mad at you."   "We're really quick to complain, and we're not so great to share praise, but when you ask for the review, people will give it to you."  

Meg Casebolt is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman's suit (without the wedgie). Here's what we cover during episode 054: How Meg and I got to meet and hug IRL at Sage Polaris and Tarzan Kay's event a few weeks ago and why meeting people IRL in your community is awesome The story behind how Meg wrote grants at her full-time job to teach herself how to design How she became known in her circles as a designer, and how her first client came to her from a classmate from first grade How she focused on print and web design projects when she first got started on her business The hourly rate Meg charged when she first got started Why she thinks clients should charge by the project and not by the hour How Meg pivoted from being a Jane of all trades (design) and switched to offering SEO services exclusively Why you don't have to work with every client who comes on your way How she packaged her SEO services when she first started offering them The story behind Meg's super hero SEO branding The SEO services she offers today and what she charges for those offers Tips for designers who want to use Google ads in their business How designers can start to incorporate SEO services into their current packages Meg's free SEOctober Challenge details (you get points and prizes for completing lessons!) How Meg uses MemberVault in her business, and why she loves it How Meg works as a subcontractor for web designers who don't want to offer SEO services themselves Why Meg wants people to realize that SEO doesn't have to be hard What Meg's work schedule looks like each week Links mentioned: Meg's websiteMeg's free SEOctober Challenge (affiliate link) MemberVault (Meg's affiliate link) Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

My conversation with Meg Casebolt is chock full of wisdom for small business owners . We chat about SEO for small businesses; Meg shares the two kinds of SEO you want to consider, and lays out exactly when to start with it, depending on the type of business (product vs service) and where you operate (online vs local).  She calls out the SEO industry for making simple things way too complicated, and encourages business owners to start thinking about it as easy.  But wait, there’s more! (Haha). Then we dive into branding, and Meg shares how she chose her niche and created a magnetic brand.  We also talking about finding your ideal business model, which is something that so many business owners really struggle with (meaning, they spend too long trying to force themselves into a box instead of aligning their business with who they are). Finding the right business model is something I help business owners with, so I am ALL ABOUT this convo. Enjoy! Subscribe to the podcast and grab a screenshot of this episode and share with your entrepreneur friends on Instagram and Facebook. Tag me [@linsibrownson] so I can thank you!   Episode Links: View Episode 36 show notes Visit Megabolt Digital and download the free SEO Starter Kit Join Meg for SEOctober and learn her (simple, I promise) voodoo magic to start getting found on Google Connect with Meg Casebolt on Instagram Connect with Linsi @linsibrownson on Instagram Connect with Spark Collaborative on Facebook Join us in POWER THINKING, a mindset training for brilliant business owners. www.powerthinking.biz has the details.

Join Meg Casebolt and I as she shares all of her SEO secrets even beginners can use! To be honest, I used this interview as a coaching call for my OWN business, and let me tell you, these strategies WORK! This episode was recorded 2 months prior to launching it and I have already seen amazing results from her simple tips-- and everything just took a few hours to implement. I ask Meg SEO-related questions like: What's the one thing that small, local businesses can do that will help them get clients quickly? I already have a Google My Business page, what should I do next? What can I do on my website to help climb the search results? And she REALLY gets into the details with me! Find more about Meg and download all of the free resources she mentions throughout the episode on her website here and don't forget to follow her on Instagram!

Many people are talking about SEO but few break down what you should expect from your efforts. [Hint: you’re in it for the long-game.] My guest, Meg Casebolt, joins me for part two of our conversation about how you can intentionally create content that increases your search rankings and drives people to you based on your expertise.   Meg and I had so much to talk about that we split our conversation into two episodes. Last week we discussed how much you really need to be doing to get enough eyes on your business to fill your books.   On this episode, we’re moving into the nuts and bolts of SEO for your business. We discuss: Whether web designers incorporate SEO into their process; Keyword stuffing; How you should approach content creation that’s SEO friendly; When you should expect results from SEO; and Tips on how to create content that search engines love.   Learn more about the Back to Business Retreat I'm hosting, September 11-14, 2019.   Visit Pattern of Purpose for show notes and links to resources mentioned in the show.

Those people that stand out are usually the ones who say the things we’re thinking but aren’t brave enough to admit. They go against the grain unapologetically. And they’ve reached success not because they’ve followed the masses, but because they’ve cultivated their own point of view.   This is how I found Meg Casebolt. I reached out to her one spring Saturday morning after reading her blog post titled, How Much Traffic Does Your Website Really Need? It spoke to me so deeply in this season where I’m choosing to intentionally build a business that feels good, even when that doesn’t reflect what the “experts” are telling us to do.   Meg is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).   In this conversation, we discuss: Self-awareness that goes into pivoting in your career; Overwhelm that stems from the entrepreneurial culture of advice; How much traffic your website needs for you to book up; When you need a sophisticated sales funnel; and Figuring out your marketing and automation plan based on your business vision.   Visit Pattern of Purpose for show notes and links to resources mentioned in the show.

When you want to find clients, it’s easy to focus on tried and true tactics, like referrals, but what happens when those tactics run out of steam or you need to do something new? In this episode of the Small Business Boss podcast, guest Meg Casebolt is going to take us behind-the-scenes of her business and show us how she’s used collaborations to build her client roster. You can find us on Apple Podcasts, Google Podcasts, Spotify, Pandora, or Stitcher.

Do the words SEO, organic reach, and Google ranking sound foreign and maybe just a bit scary? They did for me when I first started my business, until I found Meg! In this week's episode, I interview Meg Casebolt of Megabolt Digital. Meg is an SEO guru and my go-to-gal to bolster this side of my business. Listen in as Meg gives us her best non-paid search tips that ANY business woman can benefit from.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

Did you start out with an idealistic dream of making a difference and being of service? What happened to those dreams? How do they show up in your work today?

In this episode of Marketing Personalities, Brit Kolo interviews Meg Casebolt, who’s the founder of Megabolt Digital and Brit’s go-to Search Engine Optimization (SEO) and Google AdWords expert. They dive into what personality types are best at leveraging SEO in their marketing strategies, what types aren’t, and how to approach SEO in an easeful way regardless of your type. Links: *Links marked with an asterisk are affiliate links. The makers of this website will receive a commission payment should you decide to purchase through their affiliate link. Meg’s SEO Starter Kit BONUS! Upgrade to the  SEO Workbook: Make Your Blogs Magnetic to Customers*  and use the code BRIT at checkout for 20% off! Meg’s Website Meg on Instagram Meg’s Facebook Group – SEO Action Heroes Find your Marketing Personality Type here!

Let's be honest, SEO can be a pain in the butt. It may seem overwhelming, but our guest today is going to share why SEO is a critical element of your long-term digital product selling strategy. Make sure to take some notes, because today's episode is packed full of information that you definitely shouldn't miss. Social media marketing can be really helpful when you're pushing products out to your audience. But if you want to build your audience or get your products out to new customers, SEO can be a great way to find people interested in what you're offering. I'm really excited to introduce our guest today on the Rebel Boss Ladies Podcast episode 016, Meg Casebolt. She's an SEO expert and today she's going to explain why SEO is so important and how to build an SEO strategy that helps you market and sell more digital products. //GUEST BIO// Meg Casebolt is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman's suit (without the wedgie).    //LINKS IN THE SHOW//  SEO Starter Kit: https://megaboltdigital.com/seo-starter-kit/ FB group: https://www.facebook.com/groups/SEOActionHeroes/   //LET'S CONNECT// Visit the site over at EdenFried.com Instagram| click here to join in on the fun Pinterest | https://www.pinterest.com/bloggerinsights/   //FREE GIFTS// Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/ 

How a communications specialist in the non-profit world transitioned her career, filling a much-needed role in today’s digital world.

We’ve all heard of SEO before but if you’re not leveraging it yet, it’s most likely because you believed the same myth I did… it’s complicated. I have great news for you though because Meg Casebolt is going to show us just how simple driving free traffic to your website, by leveraging SEO, can be.   Meg Casebolt is a web designer, SEO strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by equipping them with beautiful websites and powerful SEO strategies that fit them better than Catwoman’s suit (and way more comfortably, too). On this episode of the podcast, we cover everything from the power of SEO to how to leverage it on your own site and even the mistake I made along the way!     Resources Mentioned: Free SEO Checklist Google Analytics Google Search Console Achievers Circle Where you can find Meg: Megaboltdigital.com Facebook Instagram