Podcast appearances and mentions of kim wensel

Success is difficult to define. Everyone has their own take on what it means, and there is often a difference between how we think about success and how it shows up in reality. India and Erica discuss how they have defined success in the past, how the meaning of success has evolved, and share the perspectives of members of the Pause on the Play® Community. In this discussion: How the definitions of success we're exposed to early in life create narratives of how we perceive ourselves and others Why we need diverse perspectives on the meaning of success Eight community members share their working definitions of success Connect with Our Contributors: Elaine Lou Cartas  Mim Jenkinson  Kim Wensel  EK Powell  Jetty Nieuwenhuis  Sean McMullin Emily Souder Shannon Collins Ready to dive deeper? The last thing we need is another echo chamber, perpetuating a single perspective on how we should live, love, and earn. If you know there's more than one definition of and path to success, but haven't found a place that encourages this diversity and divergence, good news: your search is over. READY TO FIND YOUR PEOPLE? Join us inside The Pause on the Play® Community Where entrepreneurs and brands reconsider “normal” in life and work. Learn more at  pauseontheplay.com/community Resources: Subscribe to the Pause on the Play® Newsletter Listen to Kim Wensel and Erica discuss the evolution of Pause on the Play® Listen to E.K. Powell on African American Vernacular English Listen to Jetty Nieuwenhuis on Unlocking Your F*ck It Factor Read Emily Souder on Defining Success at Mother Hustle Listen to Shannon Collins on Using Your Visibility and Influence from Behind the Camera Listen to Shannon Collins on the Wedding Industrial Complex Listen to Amenah Arman on Bad Art Read Laziness Does Not Exist, by Devon Price

For today's episode I'm excited to bring you part two of my interview with Kim Wenzel.If you've not yet heard part one, go back and listen to part one. It's going to make today's episode make way more sense if you've listened to last week's show. I broke it up into two parts because there is so much greatness in my conversation with Kim.We're going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it's going to help your business? There's a fine line there,  so we're going to talk about how to walk that fine line.We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There's a direct correlation between how you feel about your business and how other people feel about it.Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.Today's show is about getting that back and giving you permission to focus on what makes you happy.In this episode, you'll learn:Why it's important to celebrate your successesA big impediment to creativity and what to do about itThe paradox of success and clarity of purposeWhat to do when you don't know the next step for your businessWhy giving yourself permission to say “no” can be a struggleLinks & Resources:Part I of my interview with Kim WenselRiverside.fmNotionDM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Kim Wensel's Links:Kim's websiteFollow Kim on InstagramPattern of PurposePattern of Purpose on InstagramFull show notes are available here

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.Joining me on today's podcast—today is part one and next week is part two—is Kim Wensel.Kim believes we are more than our job titles. For over twelve years she's helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.In our discussion between today and next week, we're talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can't do this just because it makes me happy in my business, because I don't know if that's going to make me money. It's going to make me happy, but I don't know how successful it's going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that's what is going to help you grow your business and increase your profit.So, we talk about a whole host of topics between today and next week. That's why I wanted to break it down into two parts. They're going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.In this episode, you'll learn:How to get past the awkwardness of promoting yourselfWhy you need a clear understanding of what “success” means to youThe dangers of merging your personal identity with your businessWhy you need to celebrate your achievements moreThe benefits of doing something because you want to instead of have toLinks & Resources:Riverside.fm10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Kim Wensel's Links:Follow Kim on InstagramPattern of PurposePattern of Purpose on InstagramKim's websiteFull show notes are available

Join host, Kim Wensel, as she introduces a new podcast series for creatives, business owners, and experts who are grappling with how to prioritize their personal ambitions alongside the demands of their day-to-day work. This show provides the perfect blend of personal experience and research, helping you to answer questions like: How do I show up for myself and as myself when I get paid to focus on the needs of others? Is it possible to take time away without risking everything I've worked for? How do I change direction without starting over? Each 20-minute episode will focus on avoiding the common pitfalls that shift our work from meaningful to miserable.  If you've thought of burning it all day and moving to a remote island, this show is probably for you.  If you're craving more creativity in your work, this show is for you. If you're just tired of being tired, this show is for you.    

In episode 304 of Moxielicious, I chit-chat with Kim Wensel about corporate messaging. Kim is a strategic messaging consultant and writer with over ten years of experience leading nonprofit and small business communications. Her firm, Pattern of Purpose, helps founders, executives, and emerging philanthropists build a brand and platform reflective of their lived experience and expertise. Using the principles of storytelling, she provides a framework for communicating your message more effectively while still staying true to your voice. In her first career, Kim worked as a program officer and grant writer for global and domestic organizations supporting women’s health and gender-based violence response and prevention. Kim holds a Master of Public Health and a Master of Social Work from the University of Michigan and a Bachelor of Arts in Communication from Virginia Tech. She’s fueled by coffee, thrives on a well-planned week, and while wildly extroverted is uncovering the essentialism of alone time. In episode 304 of Moxielicious on corporate messaging, Kim and I discuss: Why former nonprofit employees and leaders often carry a scarcity mindset and scarcity behaviors into entrepreneurship – and how to shed those old habits How to integrate coming across as “professional” when working with organizations and their leaders without sounding “buttoned up, technical, or serious” Why organizations want coaches and consultants with compelling stories and a clear point of view – but why entrepreneurs with personality brands may want to separate their personal brand from their organizational one Tips for corporate messaging and marketing to organizations (Hint: It requires abandoning a lot of what’s done in the online marketing space) Resources Mentioned in This Episode: Grab your ticket to Moxie Camp. Learn more about Kim’s approach to corporate messaging by connecting with Kim on her website and on Instagram. Listen to Kim’s podcast, Pattern of Purpose. Please leave a review and subscribe to Moxielicious via Apple Podcasts, Stitcher, Google Play, or Spotify, so you never miss an episode!

Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an “about” page for your website, do you struggle to use storytelling in a relevant way that can convince and convert? My guest today, Kim Wensel, is a messaging consultant who sees herself as a personal journalist for her clients by helping them tease out the stories that get to the heart of what makes them unique.  I loved chatting with Kim because what she’s talking about absolutely relates to crafting killer podcast pitches. Having a nuanced shift in how you tell your story can help you position yourself as a thought leader and broaden the range of people who get value from your work! Kim Wensel is a strategic communications consultant and writer with nearly 15 years of experience leading nonprofit and small business messaging. At her firm, Pattern Of Purpose, she uses storytelling techniques to help the leaders behind the brands develop their voice and make sense of their varied experiences. She is also the host of the Pattern Of Purpose podcast. Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram! Topics covered include: The identity of the first Go Pitch Yourself Action-Taker of the Month!  Follow Amy Feierman, a Client Experience Strategist at https://www.instagram.com/amyfeierman/.  Why Kim doesn’t like to call the business leaders she works with CEOs, preferring the term “Founders” instead How - as the person whose story it is - do you recognize what might be of the most interest or value to people looking in?  Why thinking about your ideal client and what they really want - in a story or a pitch - will enable you to get specific and make connection points for the podcast host How can people pull out the pivotal moments of their story and put them in a pitch email? Kim’s experiences of podcast guesting and pitching - and why she doesn’t have a freebie giveaway! Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info on Angie's website including details of the Go Pitch Yourself program  Listen to Nikki Rausch on Episode 91 of the Pattern Of Purpose podcast: Storytelling x Sales Listen to Angie on Episode 529 of The Shameless Mom Academy podcast:  How To Share Your Stories With The World Visit PatternOfPurpose.com and listen to the Pattern Of Purpose podcast Follow Kim on Instagram, LinkedIn and Pinterest Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success   Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

Episode 080. “The whole reason I love the solo episodes is because they're an opportunity to speak directly to your listener.“ ~Andrea Klunder On this episode, I'm answering a question which comes to us from a conversation that I was having with Kim Wensel from Pattern of Purpose Podcast. What do you think about solo episodes? Do I really have to do them?  And of course, no, you don't have to do anything technically, but what I said to her was that I am a HUGE FAN of solo episodes for podcasters, especially podcasters who are using their show to communicate their brand, to support their coaching or consulting business, to develop their own thought leadership and messaging, and to connect with potential clients and customers in their niche. Solo episodes are the best way to speak directly to your audience and make that intimate connection. Specifically, I encouraged Kim to KEEP doing solos in addition to her interviews. I love listening to Kim's solo episodes. They're insightful. I feel like I'm getting so much value for free from them and there are things I can directly apply into my own business practices. However... I changed my mind. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss Get the full show notes including links to shows and episodes referenced at:  http://www.thecreativeimpostor.com/podenvy080 Podcast Angel: Podcast Envy Pro Pod Surround yourself with your very own amazing community of podcasting professionals who’ve got your back. Including me, but not JUST me! The Podcast Envy Pro Pod is launching in 2021 with a highly curated network of creative professionals who podcast (ahem — that’s you!)  who will meet monthly in real time to workshop a challenge, question, or opportunity of one of our members. To learn more and apply click the link in the show notes for this episode to thecreativeimpostor.com/podcastenvypro This program is for creative business leaders within any industry or niche with at least 6 months podcasting experience. We will not be covering the basics of “how to podcast,” rather deeper topics for which you can’t just Google the answer or post in a Facebook Group. We start January 2021, so don’t wait! Together we’ll solve your most pressing questions around growth, sustainability, craft and culture for your show.  Apply for the waitlist for the very first cohort!  Not sure yet? Book a quick call with me and we'll talk through it together. Connect with me Email andrea@thecreativeimpostor.com Instagram: @thecreativeimpostor LinkedIn: @andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.) *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

This special episode is the first third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 1 include Raven Willis, Lane Clark, Wendy Batten, and Kim Wensel. Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual. Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event. During this FACEBOOK LIVE - we will talk about:: → How to shift your marketing and messaging to be useful and relevant to your community → How to navigate the financial and legal challenges that may arise → How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person) → How to take care of YOURSELF during this crisis so you can lead like a CEO → How to show up as a leader in your community and with your clients For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Check out the show notes at https://www.pauseontheplay.com/ep46 Join me as my co-host, India Jackson of Flaunt Your Fire, and I are interviewed by Kim Wensel of Pattern of Purpose about the origins of Pause on the Play and some of the insider info you've never heard before about the brand. HoneyBook is the answer to getting your back office in line for all the ideal clients rolling in. To get your account set up today and get 50% off, visit http://share.honeybook.com/fQVTB

Do you know your brand’s true reputation – the good, the bad, and the ugly? How do you get that information? And why does it even matter? In today’s episode, India and Kim Wensel, CEO of Pattern of Purpose, take a look at how to get authentic feedback from clients so you can view your brand as your clients and potential clients do. Join us as we talk about assessing your brand’s reputation, including incorporating client and competitor viewpoints, and how that can improve your messaging to reach your target audience more effectively.  We conclude by discussing how to apply this information to your business. Full show notes: https://flauntyourfire.com/theshow/seeing-your-business-from-your-clients-perspective Loved what you've heard here? Show us some love by heading over to www.instagram.com/flauntyourfire or www.linkedin.com/in/theindiajackson and let us know what you enjoyed most.

Brand story teller Kim Wensel shares how she left her corporate career in the nonprofit world to serve others in her own way. She helps entrepreneurs understand their brand, project the right message, and grow their business.

Worried that the market is too crowded for your product to be successful? You're not alone. One of the biggest concerns that product creators have when thinking about what product to create is that the market is simply too saturated for their idea. Today, Kim Wensel from Pattern of Purpose is here to teach you about how to make your product stand out. Pattern of Purpose is a brand strategy and messaging boutique for business owners, and it's where Kim helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience. You can have the most amazing product in the world, but if you're not describing it in the best way, with the right words and phrasing, no one is going to understand why it's great and why they needed in their life. Today's episode is going to teach you all about why the story you're telling about your business and your product matters more than you know, and how to stand out in the crowd with your word choice and copy strategy. //GUEST BIO// Kim Wensel is the founder of Pattern of Purpose, a brand strategy and messaging boutique for business owners, and host of a podcast by the same name. She helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience.   //LINKS IN THE SHOW//  Find Kim's website, Pattern of Purpose – https://www.patternofpurpose.com/ Listen to the Pattern of Purpose Podcast - https://www.patternofpurpose.com/podcast   //LET'S CONNECT// Visit the site over at EdenFried.com Instagram| click here to join in on the fun Pinterest | https://www.pinterest.com/bloggerinsights/   //FREE GIFTS// Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/  Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/ 

Do you ever wonder if your brand voice is truly clear to your target audience? In today's episode, I'm joined by branding expert Kim Wensel from Pattern or Purpose, and she's sharing her favorite tips on how to really focus in on developing your brand messaging for your wedding business. Kim goes deep into the difference between your visual brand and your brand messaging, and shares the different ways that you can build a solid foundation for your wedding business by creating strong and clear brand messaging. Link to the Streamline with Systems MasterclassLink to the Wedding Planner Intensive Waiting list

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! My guest today is Kim Wensel from the Pattern of Purpose Podcast. Kim is a brand strategist who helps entrepreneurs and small businesses learn to speak their clients’ language so that they can connect with their ideal audience. So funny story - Kim and I had an interview scheduled a week before this one - and I was having one of those weeks… You know, where everything that can go wrong does? It was just that kind of a week.  So Kim and I get on our call and I can see her but I can’t hear her so after a bunch of troubleshooting, I restart Zoom, and we get it working, and we dive into one of the most compelling and inspiring interviews I’ve done… and then…. I realize that I didn’t hit record. Ugh. My heart sank and at that point, we decided to just reschedule instead of starting over.  So what you’re hearing today is interview #2 with Kim Wensel, which lucky for me, we got to spend even more time getting to know each other and I’m super excited to introduce to Kim. Her journey to self-employment is super inspiring! Today we’re talking about: Kim’s side hustle journey and her quest to find work that lights her up (instead of burning her out). Why your first side hustle doesn’t have to be your last, and how to pivot when things don’t feel right. Why it’s important not to try to avoid the messy middle. How to set yourself and your business apart in a saturated market Three key things to practice to set yourself up for side hustle success. Why money is the least important factor in how you design your business (and what to focus on instead). How to effectively speak to your ideal client. Why having a solid vision in your business is critical to your success (and how to start crafting one). The one belief Kim had to change about herself to get where she is today. My favorite quotes from Kim: “You really can’t compare where you are in your business to others.” “You can have some patience while still having drive.” “Set yourself apart by providing an absolutely mind blowing experience for your clients.” “It’s better to have a no than to have a yes and feel like you are being taken advantage of at every turn.” On not charging enough: “I thought that if people paid me more, they would have exponentially higher expectations of me.” “Nobody is going to see your genius if you can’t talk about it.” Resources mentioned in this episode: Kim’s website - https://www.patternofpurpose.com/ The 4 Hour Work Week by Tim Ferriss Pattern of Purpose Podcast Bio: Kim Wensel is a brand strategist for entrepreneurs who want to position their business as the go-to in their industry. She helps them move from guessing what their audience is looking for to having a deep understanding of their needs, resulting in polished, powerful brand messaging. In a world with a template for everything, Kim focuses on immersive engagements with her clients, drawing out their voice and highlighting what makes their brand truly unique. When she’s not wordsmithing, she can be found playing the 3-marker challenge with her two kids or planning her next adults-only getaway with her husband. Connect with Kim: Website: https://www.patternofpurpose.com/ Instagram: @pattern_ofpurpose and @kimwensel Pinterest: https://www.pinterest.com/patternofpurpose/

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my August 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in August I decided to stop taking 1:1 web design clients for at least 6 months, maybe longer. I continued working on my “Jumpstart Your Website Traffic” evergreen course. I released a private member podcast for my Website Marketing Lab Students. I moved all my websites from my good ol’ Bluehost Shared Hosting to their WP Pro Optimize WordPress hosting. I booked a photographer to get new brand photos taken for the first time since 2016! I redesigned my Website Marketing Lab, Web Designer Academy + individual courses dashboards. “The how presents itself once the commitment is made.” Corrine Crabtree Review of my goals My target revenue goal is $15,000 a month. My minimum baseline is to make around $2500 to cover my normal monthly expenses, I set aside $2500 a month for taxes, I pay myself $5,000 a month and I want to build up a reserve so that I can invest in my team, give myself a raise, have a cushion to cover the ebbs and flows of revenue and eventually cover my husband’s salary. So my minimum baseline is $10,000 a month, and as I mentioned in my income report last month, I want to hit that first $15,000 month by March of 2020. So with that, here’s how much money I made in August of 2019. Total Revenue: $12,243.69 Affiliate Income: $2381.30 Courses: $3574.39 Done For You & Consulting: $6288.00 Total Expenses: $1953.78 Get the full breakdown of income, expenses and net profit month by month here.   Net Profit: $10,289.91   Biggest Lessons Learned So I’d mentioned in my July income report that I’d cleared my schedule to work on content and that I only kept a few pre-scheduled meetings and blocked my calendar from anything else being scheduled. And let me tell you, it felt like a vacation. Even though I worked every single day, weekends included, it did not feel like work at all. It was invigorating. Because I was making my own schedule, setting my own priorities, and having full control and flexibility over my days. And that’s why I started this business in the first place! If you’ve been around here any amount of time, you know that my business is about 50% scalable income through affiliate revenue and courses, and 50% time-for-money through consulting and 1:1 web design work. And back in February and March, I’d gone through Nathalie Lussier’s AccessAlly advocate training to get certified to be listed on her website as someone approved by their company to build membership sites and online courses for their AccessAlly customers. And that led to a TON of new client inquiries and opportunities to work on some really cool projects… And also a ton of drama in my mind. Because my calendar starting getting booked again with tons of meetings. I started waking up with major anxiety on all the things I had to get done that day.  I started working every evening and weekend and saying no to spending time with family and friends because I needed time to get my stuff done. I’d had a few meetings with a potential client with a really big and lucrative project.  They had outgrown their current course platform and wanted to move to AccessAlly. And just a side note to those of you who want to build an online course someday…  Consider starting on a platform that can grow with you. Plug and play platforms like Teachable and Thinkific are great for your budget when you’re starting out, but know that you’ll pay the piper when it comes time to move because it’s not easy. There’s a LOT of moving pieces involved. Anyway, I had several meetings with this client to understand their needs and fully spec out their project and give them an estimate, and as I was calculating the number of hours it would take me, and then looking at my calendar to see where I’d fit this project in, I realized that in order to get it done in their requested timeline of 2 months one - it just wouldn’t be possible without me bringing on a team and getting them up to speed, two, I would have to press pause on my entire business for 2 months and focus exclusively on this client. And if I didn’t bring in help, I’d need to press pause on my business for 4 months. And deep down in my gut, I didn’t want to do it. But I thought, “You know, I need to still give a proposal, and I just need to put a price on it that would make it worth it to me to do it. And then I just delay my Website Marketing Lab and Web Designer Academy launches, or I can just fit my stuff in on the evenings and weekends.” And in that moment, I realized that I’d made the scalable revenue side of my business my side hustle, and prioritized the instant gratification and relief that comes with getting that first deposit from a client in my bank account.  It was the same fear that prevented me from quitting my day job in the first place. Why do I keep telling myself that I want to grow the scalable revenue side of my business, the side that I love, that doesn’t feel like work, that gives me total freedom, and yet my actions are to continue to take on 1:1 clients and treat my stuff as my side hustle? So I made the decision to let this particular client know that I wouldn’t be submitting a proposal because I wouldn’t be able to meet their timeline and give their project the undivided attention it would need to be successful. I updated my sales page for my 1:1 web design package to notify people that I’m not accepting projects until February of 2020 and directed them to my Web Designer Academy Expert Directory. I updated my Acuity Scheduling availability to accept consultations to 1 hour a week (and after a conversation with Rana Rosen in Episode 249, I realized that by doing that, I left the door cracked open JUST a little bit to breaking my commitment to myself.  And then I did last week’s interview with Amy Eaton, Episode 251, all about her journey from freelance photographer, trading her time for money to creating a massively successful online course teaching makers how to take photos of their products. It was an amazing interview. We talked about how you have to be crystal clear on what you want, and how we both wanted freedom more than anything else and that’s why we do what we do. And then she said that she made the decision to stop taking clients so that she could focus on growing her scalable revenue, and when she got inquiries, she’d say “I’m not taking any new clients right now…” and to me, those sounded like magical words. I’d never thought of saying them before. Because it still leaves the option open for me to make a different decision should I want to. And then she said something at the end of our interview about how she had to stop playing small.  You can go back and listen to it - it was SO GOOD, but in that moment I realized that by continuing to accept 1:1 web design clients so that I didn’t have to feel the fear of maybe not making enough money - I was playing small.  By not going all in on the scalable income side of my business and always having one foot in client work and one foot in my courses, I’m keeping myself safe. I’m staying small and not taking any risks. I’ve been crystal clear on what I’ve wanted from the moment I started this business, but I keep cheating on my dream every time I accept a new client project. So in August, I made a decision.  I’m not taking any new clients right now. I worked on finishing up the ones I have, and I started sending new inquiries to my Web Designer Academy grads who are listed in my expert directory.  And starting in September, I’m focusing exclusively on marketing my Free 5 Day Website Challenge, my free Jumpstart your Website Traffic Mini Course, and opening the doors to my Web Designer Academy twice a year instead of once, and doing consistent promotions for my Website Marketing Lab. It really feels like I quit my day job again. I’m cutting the cord and letting go of that security of the big payday to go all in on marketing myself and growing my audience. And I’m 100% confident that I have the right system, strategies and support in place to do it. So if you want to follow this new chapter of my journey, including all the wins and mistakes I make along the way, be sure to subscribe to the podcast so that you don’t miss an episode. Thanks so much for listening, and I’ll see you right here next week with my guest Kim Wensel from the Pattern of Purpose Podcast all about how to pivot to find your purpose. And if you need a website but have no idea how to get started, go to https://www.peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle. And if already have a website and you want to learn how to get traffic to it, go to www.jumpstartyourwebsitetraffic.com and sign up for my free 6-part mini-course that’ll walk you through how to get started getting targeted traffic to your website.

We’re kicking off the show with our host, Kim Wensel, sharing her story of building a brand and the unexpected pivots along the way. Kim’s background is in nonprofits and academia, a far stretch from entrepreneurship. It wasn’t until she was 27 that she got the hint that starting a business might be the right fit for her multiple passions and skill set. Six months later, she was running a wedding planning business on top of her full-time job in international development. In this episode we explore: Balancing multiple work priorities and a family; Pivoting your business focus and services; The difference between an expensive hobby and a business; and What this podcast will cover: getting to know your customer, brand positioning, client language, steps before hiring a designer, and working with the right designer. Visit Pattern of Purpose for show notes and links to resources mentioned in the show. Follow Kim as she shares more about her business and her personal life on Instagram.

Quick Note: A lot of current and future venue owners have asked me when The Venue Academy will open again!  The answer is, in 2019! If you missed the 2018 program and definitely want to be the first to know when it opens again, get on the Waitlist here. Lindsay Lucas and I will both be offering bonuses again as well :)    In today's Tip Tuesday episode I'm sharing my step by step formula for sending a client survey that yields VALUABLE feedback! These are real-time results from the survey I just sent to our ideal clients here at Vista View Events, the wedding venue I own in Colorado. I credit my survey success to Kim Wensel and her tactical client survey tips that she shared with us back in episode 116 (go listen if you haven't already!). Here's a Link to my survey so you can see how simple it is. DM me on Instagram if you need help or encouragement on your own client survey! Pro Tip: Sending a survey is GREAT but you know what's even better? Actually acting on the feedback your clients give you in the survey!  I'm not saying you need to cater to every client whim, particularly if it doesn't align with your business or values....but we can all improve & serve our clients better and it's important that we take their feedback seriously! 

Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create an effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies. This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients. Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out.  A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health. She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic. Topics Discussed: Why testimonials are important for businesses How we can ask our clients for testimonials The types of questions we should be asking in our testimonial request Other information you should consider asking for Using the information you’ve gathered to craft an effective testimonial Tailoring your request to serve your dream clients The difference between client feedback, testimonials, and case studies Where you should use testimonials Resources Discussed: Free Testimonial Questions download Interviewing Your Dream Clients Process to Profitability episode When Breath Becomes Air by Paul Kalanithi Action Steps: Start listing the questions, challenges, and desires your dream clients have about your work are coming to you with Put together a list of questions to pull from when you ask for a testimonial Ask – build asking for testimonials into your process Connect with Kim: Website Testimonial Questions Instagram

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Kim Wensel, Founder and Brand Strategist at Pattern of Purpose. Kim is a brand strategist for entrepreneurs and small businesses who want to scale and want to know that what they're building will sell. Kim helps her clients attract the right people, make their brands stand out in a crowded marketplace, and turn their digital presence into a marketing machine. Learn how she is taking a holistic approach to branding by blending her clients' intuition with validation from their ideal customers.   Links: Kim's Website Kim's Instagram 10 Things Kim Wishes She Knew When She Started Her Business

Enrollment for The Venue Academy is still open! Join me and dozens of other students for education, community, bonuses and launch your venue dreams TODAY!   It's an honor to welcome Kim Wensel from Pattern of Purpose to the show today. Kim is here to share 6 Actionable Steps You Can Take to Attract Your Ideal Client in your wedding business.   Here's a bit more about Kim: Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out. A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health. She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.   Connect with Kim: www.patternofpurpose.com @kimwensel Free Guide: Go Beyond Generic Testimonials