Podcasts about pr couture

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands. Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

This episode is the bookend episode to EP12, where Kaylin spoke with Crosby Noricks about PR Couture's acquisition, as well as a whole host of topics. This week, Kaylin gets Jeneration Founder and President Jen Berson's take on the acquisition and what led to Jeneration's pursuit of this new endeavor. They also talk about listening to our intuition, being in the present moment (no matter what is going on), work-life integration, creating high-performance habits, parenting, overachieving, loving what you do and crafting a business that works for you, shifting the paradigm of what a PR career looks like, building a community/programs based on needs, and MUCH more. Also, major kudos to Jen for doing the interview while having COVID! Send us a question, topic suggestion, or another message here: https://anchor.fm/wholeheartedly and email thewholeheartedlypodcast@gmail.com. Follow us:

This week, Kaylin sits down with Crosby Noricks, a leadership coach and guide who uses somatic practices in her work. You may know Crosby from her 15 years at PR Couture, but she recently sold her company to Jeneration PR and is doing a 180 from her former life as the only one at the helm of PR Couture. In this next act, she aims to unlock the full human experience by using what she has learned and discovering new things along the way. There are so many nuggets of inspiration and insight in this episode, including external and internal expectations, the inspiration behind PR Couture, how to know when it's time to step away from a career path, selling her company, how she shifted from having a company to going back to a “regular” job, figuring out who you actually are, discovering your hobbies, somatics and embodiment, her new Unfurl with Me endeavor, committing to consistent practices, and much more. Send us a question, topic suggestion, or another message here: https://anchor.fm/wholeheartedly and email thewholeheartedlypodcast@gmail.com. Follow us:

Wooo! Welcome to a brand spankin new season of TYFY! In this ep I'm joined by my left hand lady, Alex, for a quick chat and dramatic bio reading before hopping into our main episode with the one and only, Crosby Noricks. Wanna know more about Crosby? Great bc I want to tell you! Communication is central to Crosby's work.She is the founder of PR Couture, the industry-leading career development platform for PR professionals, which was recently acquired by Jeneration PR after fifteen years in the online education space. Crosby's vision, expertise, and accessibility have led her to educate, mentor and inspire industry professionals and brands internationally, for nearly 20 years. With the recent sale of her company comes a professional departure, or as we say these days, a pivot. Crosby is now developing a new body of work as a somatically-trained personal leadership coach, helping women in and around life's midpoint to reimagine and reconfigure their lives and contributions for greater inner and outer congruence. Crosby is a certified Empty Out practitioner and Body Breath Method guide. She has completed an integrative somatic parts work certificate and received training in the UZAZU method of emotional intelligence. Crosby holds a Master's Degree in Mass Communication and Media Studies from San Diego State University and graduated with honors from Pitzer College with a combined degree in Media Studies and Gender/Feminist Studies. Those interested can sign up for her newsletter, Body of Work, and register for her free Unfurl Summer Collective series at whereweunfurl.com. Crosby's Why: Our govt/society functions on the back of women's unpaid labor, physical and emotional. This has dire consequences for everyone. We do not have a community of care principle, we have systems that are broken, outdated and we have lost ancestral knowledge. We celebrate the maiden and avert our eyes at the chrone. We throw the weight onto women's shoulders and tell them to fix what is wrong systemically with journaling and a crystal bubble bath. I can't fix the entire planet, but I can guide women to connect and create from their sense of power. I can't remove the stressors, but I can alleviate some of the tension. I can help her learn to hold her own gaze, to take herself seriously, to lead, and to receive. I can remind her of the magic of women in circle, of her body, her wisdom, and her desire. I can help her more artfully conduct her universe. If you enjoy this episode please leave us a 5 star review! And if you need any support as a human, being, and/or CEO, reach out! More info about working together at erinlindstrom.com Free sales and money mindset course here: shinysalescourse.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Gabriella Layne-Avery is a Content Strategist & Creative Director who helps brands build communities online with content. Kickstarting her career as a Contributing editor for fashion and lifestyle magazines, Gabriella brings a unique, editorial-style approach to storytelling on social media that she's used to lead the content strategies of leading online communities including PR Girl Manifesto, Epic Fab Girl, and PR Couture. Join us as we chat about all of this and more in today's episode———⭐️ Click HERE to subscribe and get access to new podcast episodes every week

Gabriella Layne-Avery is a Content Strategist & Creative Director who helps women business owners work smarter, not harder to create strategic content that sells their brand stories on social media. Kickstarting her career as a contributing writer for fashion & lifestyle magazines, Gabriella brings her savvy for crafting newsworthy stories to her approach to developing content strategies for premier online communities including PR Girl Manifesto and PR Couture. Known for coining the term “sustainable social media,” she believes it's 100% possible for women business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so. In this episode, Gabriella will give us some background knowledge on how she started her business and what she currently offers her clients. We'll also chat about understanding how your creativity works when it comes to creating content, figuring out what your special sauce is, curating your social media experience, and so much more! Plus, Gabriella will share some Instagram styles and trends that she thinks are working well for brands as well as her advice for maintaining sustainability and consistency. Keep listening to hear how Gabriella leverages social media to help brands grow while avoiding burnout. SHOW NOTES This episode is brought to you by my Instagram Growth Webinar happening on Feb. 8th at 12pm EST. CONNECT WITH GABRIELLA: On Instagram @struttosuccess On Twitter @thatgabbystrut Website: strutcommunications.com CONNECT WITH ME: Instagram Shine with Natasha Website

Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by Crosby Noricks, the Founder of PR Couture, the industry-leading career platform for communication professionals. She is the author of the book Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and has written for Fast Company, Create & Cultivate and O'Dwyers PR Report. Crosby has also developed and taught fashion public relations curriculum for San Diego State University and personal branding at California State University San Marcos in the Marketing department. Crosby will chat about her journey in fashion PR, her advice on mentorship and freelance PR, and much more! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/queenofcommpodcast/message

Crosby Noricks is a pioneer in the Fashion PR industry. In 2006, she founded PR Couture, a career platform and sourcebook for lifestyle communicators, as a way to highlight where strategy and fashion intersect. In this “lesson on being seen”, we learn how she was able to pivot personally and professionally along the way to help more women become visible in their own businesses. TOPICS DISCUSSED IN THIS EPISODE: It's common for creatives to be multifaceted. Feminist Fashion  How Crosby got into her field. Why Crosby wanted to figure out where strategy exists within fashion public relations.  The mindsets about PR that PR Couture is trying to change. PR is such a feminized field and it also reflects a lot of the ways that women are socialized to be these supporting characters only working behind the scenes. *70% of the global PR industry is women. **Only 2 of the 10 largest PR agencies worldwide have women running their North American operations. And the salary for a woman in PR is $20,000 less compared to her male counterpart. The thought-leadership piece around PR and how it has evolved in the digital world. What being a thought-leader means to Crosby. How to pivot in the culture of the conversation. How to recognize the time to pivot. How to thrive in an agency environment in the PR industry if you're an introvert. You can ease into your own visibility. True visibility is internal. How certain career choices are subconscious decisions based on our own visibility issues. How personal decisions turn into personal branding. Active listening with your audience and yourself is key as you evolve and your business grows. Filling a gap in the market around service rather than profit. When men market to women they typically try and solve problems that don't exist. Being in service to your creativity and curiosity to help move your business forward. Finding a PR professional who aligns with your mission and values. Women often go into entrepreneurship roles because they face diversity and wage gap issues. We cut off our ability to be accepted and loved in a certain way by not allowing ourselves to be seen. Feminine leadership leans toward collaboration and inclusivity.

Dr. Tiffany Eurich loves storytelling and the way a well-told narrative can change the trajectory of a business, so she's passionate about making communication strategy accessible to businesses of every size. An author, former TV personality, and university professor, Tiffany helps entrepreneurs develop simple, streamlined public relations and digital marketing strategies (and rack up “as seen on” features for their brand). Working with everything from solo endeavors to international luxury brands, Tiffany has seen how effective PR can turn a best-kept-secret into a household name. Her expertise has been featured in places like Forbes, PR Couture, and Homesteady, and she lives on a vineyard (which she affectionately calls “farming with a better publicist”) and has a killer shoe collection.   Links Mentioned: Get The Free Press-Kit-In-A-Day Checklist!: tiffanyeurich.com/takingaction Instagram: @drtiffanyeurich

Dr. Tiffany Eurich loves storytelling and the way a well-told narrative can change the trajectory of a business, so she's passionate about making communication strategy accessible to businesses of every size. An author, former TV personality, and university professor, Tiffany helps entrepreneurs develop simple, streamlined public relations and digital marketing strategies (and rack up “as seen on” features for their brand). Working with everything from solo endeavors to international luxury brands, Tiffany has seen how effective PR can turn a best-kept-secret into a household name. Her expertise has been featured in places like Forbes, PR Couture, and Homesteady, and she lives on a vineyard (which she affectionately calls “farming with a better publicist”) and has a killer shoe collection.   Links Mentioned: Get The Free Press-Kit-In-A-Day Checklist!: tiffanyeurich.com/takingaction Instagram: @drtiffanyeurich

Crosby Noricks is the founder of PR Couture, the industry-leading career platform for communication professionals ready to lead with authority and get paid accordingly. Her vision, expertise and accessibility have allowed her to connect with, educate, mentor and support professionals and brands internationally, for more than a decade. Connect with Crosby on her website at https://www.prcouture.com and on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks Creatives Making Money is here to help you level up in your life, finances, love, and health. This is the therapy session you didn't have to pay for. Create like you mean it, Jamie Resources from this episode: Subscribe to the podcast + leave a 5-star review here Continue the conversation inside the Creatives Making Money community Grab a Cash + Cashflow Chat with Jamie here Connect with Crosby on her website at https://www.prcouture.com Connect with Crosby on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks

Crosby Noricks is the founder of PR Couture, the industry-leading career platform for communication professionals ready to lead with authority and get paid accordingly. Her vision, expertise and accessibility have allowed her to connect with, educate, mentor and support professionals and brands internationally, for more than a decade. Connect with Crosby on her website at https://www.prcouture.com and on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks Creatives Making Money is here to help you level up in your life, finances, love, and health. This is the therapy session you didn’t have to pay for. Create like you mean it, Jamie Resources from this episode: Subscribe to the podcast + leave a 5-star review here Continue the conversation inside the Creatives Making Money community Grab a Cash + Cashflow Chat with Jamie here Connect with Crosby on her website at https://www.prcouture.com Connect with Crosby on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks

Crosby Noricks is the founder of PR Couture, the industry-leading career platform for communication professionals ready to lead with authority and get paid accordingly. Her vision, expertise and accessibility have allowed her to connect with, educate, mentor and support professionals and brands internationally, for more than a decade. Connect with Crosby on her website at https://www.prcouture.com and on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks Creatives Making Money is here to help you level up in your life, finances, love, and health. This is the therapy session you didn't have to pay for. Create like you mean it, Jamie Resources from this episode: Subscribe to the podcast + leave a 5-star review here Continue the conversation inside the Creatives Making Money community Grab a Cash + Cashflow Chat with Jamie here Connect with Crosby on her website at https://www.prcouture.com Connect with Crosby on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks

Crosby Noricks is the founder of PR Couture, the industry-leading career platform for communication professionals ready to lead with authority and get paid accordingly. Her vision, expertise and accessibility have allowed her to connect with, educate, mentor and support professionals and brands internationally, for more than a decade. Connect with Crosby on her website at https://www.prcouture.com and on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks Creatives Making Money is here to help you level up in your life, finances, love, and health. This is the therapy session you didn’t have to pay for. Create like you mean it, Jamie Resources from this episode: Subscribe to the podcast + leave a 5-star review here Continue the conversation inside the Creatives Making Money community Grab a Cash + Cashflow Chat with Jamie here Connect with Crosby on her website at https://www.prcouture.com Connect with Crosby on Instagram at https://www.instagram.com/prcouture and https://www.instagram.com/crosbynoricks

About the guest:     Fabiana Meléndez is a communications expert and strategic storyteller currently serving as the senior publicist for Zilker Media, an Austin-based agency building people-driven brands. Fabiana uses her industry expertise, and passion for developing in-depth communication strategies, to generate brand awareness for brands and their leaders. Since joining the Zilker Media family, Fabiana has counseled her clients on the ins and outs of a changing media landscape to break through the noise of a saturated market and achieve their personal brand goals. She has landed top-tier hits for clients in Business Insider, Fast Company, USA Today, U.S. News & World Report and more. Fabiana enjoys sharing her expertise in communications strategies, public relations brand awareness and her thoughts on navigating the workforce with business and lifestyle media. She has provided tips for navigating the workforce to fellow millennials and Gen Z, shared insights on viral influencer campaigns and marketing trends in the hospitality and legal industries. She has been featured in Fast Company, Reader's Digest, Refinery29, ABA Journal, Fairy God Boss, Authority Magazine, Modern Restaurant Management, etc. She received her bachelor's degree in communication with an emphasis in public relations and advertising from St. Edward's University and holds a minor in Spanish sociolinguistics. She currently lives in Austin, Texas where she enjoys the local culinary scene, aerial arts, dance and spending time with her partner and family.   In the episode:     Fabiana Meléndez takes an open and honest approach with clients, helping to educate them about what public relations entails and creating a plan of action that integrates both the clients' strategy and the ebbs and flows of the media cycle. In this episode, Fabiana talks about her frank approach to working with clients and with journalists. Instead of reaching out to journalists just for the story, Fabiana describes how she builds relationships with journalists through creating personal connections. Fabiana also describes her work with clients to share their genuine stance on diversity, equity, and inclusion and how important these topics are to public relations today. 2:40 – Fabiana shares how she initially went to college to be a forensic medical examiner but found her passion for PR. 6:07 – Fabiana describes her no BS approach to PR by always being honest with the client about strategy and the media cycle. 10:07 – In addition to the honest discussions she has with clients, Fabiana talks about the up-front conversations she has with journalists and how she builds relationships. 13:46 – Fabiana lists the different ways she connects with journalists. 20:38 – Fabiana defines diversity marketing and how to reach more diverse audiences. 22:12 – Fabiana describes the difference between advertising and PR and why she thinks PR will outlast advertising. 26:34 – Fabiana explains why diversity, equity, and inclusion are important in PR. 34:32 – Fabiana shares some resources that have helped her in her career.   Quote: “Publicists are connectors of people. That is one of the basic things we do aside from telling stories. If we're not building connections ourselves, how can we connect clients to the people that they also want to be connected with?” - Fabiana Meléndez, senior publicist at Zilker Media   Links: Zilker Media: https://zilkermedia.com/ St. Edward's University: https://www.stedwards.edu/ How to Be an Antiracist by Ibram X. Kendi: https://www.amazon.com/How-Be-Antiracist-Ibram-Kendi/dp/0525509283 If You Have to Cry, Go Outside by Kelly Cutrone: https://www.amazon.com/If-You-Have-Cry-Outside/dp/0061930946 PR Couture: https://www.prcouture.com/   Learn more: Advertising vs. Public Relations: https://www.marshallpr.com/advertising-vs-public-relations-what-is-the-difference/ Crisis Communications: https://www.marshallpr.com/podcast/episode-118-how-to-communicate-during-a-crisis-with-steve-mccausland-communications-specialist-at-marshall-communications/   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: fabiana@zilkermedia.com LinkedIn: https://www.linkedin.com/in/iamfabiana/ Twitter: @ThePRBish

As a rising fashion PR professional, Crosby Noricks spent years in environments where she was told her skills and time weren’t of value, often being passed over for the latest and greatest intern. Pouring her creative energies into a side business—one that blossomed into PR Couture—she now provides thousands of women hard won industry and leadership lessons.   We spend our time talking about why we’re tricked into thinking being a leader means having it all figured out—how we’ve both learned to take risk and lean into the vulnerability of the unknown. As the conversation unfolds, we uncover what it means to be in a season of getting quiet with ourselves after a season of searching for answers with the next coach or strategist.   We also discuss: The elusive search for a mentor, Responsible risk taking as the head of a business and a home, Forcing readiness, and Shifting our focus from systems and strategy to self-awareness and self-trust. Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.

Download Podcast TranscriptToday's guest is PR Pro Crosby Noricks, the Founder of PR Couture – an industry-leading career platform and sourcebook for communication professionals ready to lead with authority and get paid accordingly. With a resume full of four-figure paid speaking gigs, more than 100 articles and podcast wins, international award-winning programs and workshops, a consistently sold-out agency mastermind, and even her own book, Crosby gives listeners an inside look into the PR industry, realities surrounding the cost of PR, and of course her top tips and tricks of the trade.Highlights:Crosby's journey before officially launching PR Couture.While PR Couture started out as a fashion and lifestyle PR blog, now it is a resourceful platform for communications professionals who are in the entrepreneurial side. The realities of what it costs to hire a PR agency and how it can be really difficult to price services. Crosby thinks pricing is actually quite a challenge. The importance of understanding that a strong PR strategy involves so much more than just media relations. It should be seen from more of a holistic perspective.Crosby shares some do's and don'ts for pitching and gives out a special recommendation. If you want to succeed in PR, make sure to be interesting: sparking up your audience's curiosity is key!To learn more about Crosby, visit the PR Couture, webpage and join her Facebook community!Interested in learning more about Pitchin'? Follow me on Instagram or book a Free Mini PR Strategy Call Here.

A woman after Beth's own heart, Crosby Noricks is a Business Coach, PR Mentor, fashion fanatic, Mom, and so much more. Crosby founded PR Couture in 2006 as a way to educate, inspire and celebrate forward-thinking communication professionals. As the leading digital membership community and industry sourcebook for lifestyle PR professionals PR Couture offers resources, programs and coaching that invites practitioners to step into their brilliance as sought-after, truly exceptional communication professionals.  www.prcouture.com https://www.instagram.com/prcouture/ https://www.instagram.com/crosbynoricks/

I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5 Relevant links : https://www.prcouture.com/thecoterie/ Lesley from Pitch Graphic Design

Crosby Noricks is the founder of PR Couture, the industry-leading platform for fashion and lifestyle communicators, as well as a brand strategist and business coach. Known as "the fashion publicists' most powerful accessory" by The San Diego Union-Tribune, Noricks was named one of the top 50 game-changers in PR by PR News, and as a top marketing innovator by iMediaConnection. Over the last decade, Noricks has served as de facto mentor to hundreds of PR and marketing practitioners through her accessibility, thought leadership, expansive network and programs like her signature PRISM course,  a global educational workshop and self-enrichment series for aspiring professionals. Her successful marketing track record includes spearheading the traditional and digital footprint for major brands like Quicksilver Womens, Charlotte Russe, Creative Nail Design (CND) and Sutter Home. Noricks holds a Master's Degree in Mass Communication and Media Studies from San Diego State University and graduated with honors from Pitzer College. As an advocate for education, she also serves as a lecturer at California State University San Marcos and San Diego State University.

How do you come up with new content for your business? What steps will you have to take to get it off the ground? She Did it Her Way listeners, let’s welcome back Farissa Knox, the second guest on SDIHW two years ago! She is the founder of two businesses, RLM Media and WhatRUWearing. RLM Media is an advertising agency that does media planning and buying for clients across the country, while WhatRUWearing exemplifies her love for all things fashion and style. WRUW is a digital publishing house that features daily editorials, videos, and their podcast, Fast Fashion. Recently WRUW has also launched a new reality web series, PR Girl, which follows the life of Chicago entertainment publicist, Alexandra Moresco. The idea for PR Girl came to her after studying the habits of her audience to find a new way for WRUW to further capture their interest. She knew whatever she did would have to be video-based, since she said that 18-34 year-old women that love fashion, beauty, and style primarily gravitated towards that medium. She then thought about what professions or industries that demographic aspired to the most, and which of those could be documented in a stimulating video. She felt that the PR industry fit the bill, and wanted the web series to center on a 20-something female, that lived a similar dream life as the girls of the pop culture influences Sex and the City and The Hills. She wanted that life to be tangible for her audience, and show them the reality of what that life can bring; good or bad. She wanted the show to be about female empowerment, and less about the negative drama that typical reality shows promoted. The goal was to highlight positive, young, talent and show women that a fabulous career is possible and educate them on the field of PR. She started by reaching out to the producer behind RLM’s home page video, Joe Knee, to see if there were any holes in her idea, and if it was even a good idea because he had experience pitching reality shows in LA. He loved the idea immediately and wanted to be a part of the production process. After that, it was all about finding the girl. She knew she wanted the girl to be Chicago-based, in order to make the filming and connecting process easier, and dived into her network. Out of the handful of girls she contacted, her communication and connection with Alexandra were the most genuine and never-ending. Alexandra jumped at the opportunity to work with Farissa, and once Farissa got production and the star in place, PR Girl was almost ready for takeoff. The last step was promotion and marketing. She wanted to partner with another organization to help with the press outreach and expand their platform. Already a fan and follower of PR Couture, started by Crosby Noricks, she reached out to them first via email. Later that day Crosby responded, and after learning about each other as women and brands through a week-long email thread, Farissa hopped on a plane to San Diego to meet Crosby to talk about their partnership. Over lunch, they discussed their roles in the show, with Farissa being the creator, and Crosby being the marketing and brand developing partner. From there PR Girl was a go and launched in the early part of October! Listen in for more of the story, how Farissa started RLM nine years ago, and her growth as an entrepreneur and CEO! In this episode you will... See how to conduct market research and brainstorm on new content for your business Learn how you may grow throughout the years as an entrepreneur Know what it takes to transform from an entrepreneur to a CEO Figure out a possible end goal or retirement plan for your business and yourself Find different ways to measure the success of your business See how to balance your personal and work life INSIGHTS “In the first three years, you’re making decisions on things that will be the foundation of your company… And you don’t know that yet...you just think I’m trying to make it towards tomorrow or next week…and get clients…but it’s more than just getting clients and getting money. You’re laying the foundation of your future success and reputation.” –Farissa Knox “We’ve been doing this long enough where no one questions whether we’re good at it anymore. When you say nine years…the reputation is there, the value is there, the length of time is there…now I’m getting clients and partners sent my way…I’m really proud of that” –Farissa Knox “Now approaching year nine, my fears and my concerns have completely shifted. I’m no longer concerned about how are we going to make payroll because the money is coming, the clients are there. It’s more about managing the money and growing the company. And now I can start thinking like the owner of a company.” –Farissa Knox RESOURCES PR Girl Series WhatRUWearing RLM Media PR Couture Farissa Knox LinkedIn Farissa Knox Facebook Farissa Knox Instagram Farissa Knox Twitter A Year of Yes by Shonda Rhimes

How do you break into a career field that barely exists? What resources do you search for? Do you know where to search? Who to contact for guidance? Crosby Noricks has access to those answers! Crosby is the founder of PR Couture, which is the PR sourcebook for fashion and lifestyle communicators. With her business, she aims to support individuals, brands, and agencies with strategy building, job leads and finding business partners and collaborators. They also created the Bespoke Communications Awards, which focuses on recognizing overlooked, high performing players in the PR industry, such as the 2017 winners Rue La La and J Public Relations. Always having a passion and love for the fashion industry, she couldn’t have been more excited to find that she could mix her two loves of PR and fashion into a profitable career. Though when she began networking in the PR fashion industry, she found it hard to connect with the right people and find sources to learn from. So she took to the fashion blogging world with PR Couture and used her platform to shed light on the decisions being made, and the communication strategies being developed by the behind-the-scenes PR reps. Launching in 2006, she saw that most PR agencies only had an online Splash page with their phone numbers on them, and relied heavily on selling themselves through a cold call. Feeling like she was too introverted and nervous to let a phone call seal the deal, she networked and built her audience by hunting through LinkedIn and Google for PR reps in fashion, entertainment, and lifestyle. Via email she introduced her blog and asked them for some tips and tricks about navigating the industry, and what their work looked like in the day-to-day. She then used that material and advice for PR Couture’s posts. While running her blog, she still held a full-time position at a digital marketing agency, where she managed the social media department.  She used that role to further promote PR Couture by using conferences for the agency as a networking opportunity to gain knowledge on different social and digital marketing techniques; as well as community building centering through branding. With all the opportunities and intel she accumulated through building these relationships, she was able to self-publish a book in 2012 and began to career coach young entry-level talent on how to break into fashion PR. With these other platforms, she continues to help them set career goals, and connects them with PR professionals that she feels they’d clique with, and provide the best assistance to. Since she has added a job board and an agency directory, that has provided several strong internships and full-time positions at companies across the industry such as Greenlee Swim and Zoi Agency. This has kept them at the top of the search engine results for PR jobs in fashion, entertainment, and lifestyle; which has led to increased traffic and trust from visitors. Crosby has also launched an affordable entry-level course, called Prism, a 3-month online program that teaches personal branding, PR skills, and offers more guidance in career planning. Hear more about how Crosby continues to expand PR Couture brand, like with their new reality PR web series and helps young PR reps find their place in fashion!! In this episode, you will… Learn how to support newcomers in your field with your brand and company Find ways to build a network in your field See if your business’s brand will flourish with or without you as the face of it Understand the power of email acquisition, segmentation, and personal and professional support Know if your brand has one or multiple target audiences Figure out how to positively dismantle stigmas about your career with business and brand INSIGHTS “I had a lot of questions because when you learn about public relations in college it’s [a] very academic perspective…if you’re a girl sitting there with these big, big dreams of fashion, lifestyle, entertainment, you’re not getting a lot of useful information. I was just so curious. I wanted to know what the work actually looked like in the day-to-day, and so that’s really where the blog started.” -Crosby Noricks “There was no clear-cut path…the success that had happened was very masculine in approach…I started [PR Couture] because I wanted to share information, and I figured if there were people out there seeking this information like I was, I would take the lead…I will be the person to try to provide these answers.” -Crosby Noricks “There’s still this lingering perception that because fashion is considered to be a little bit superficial, that those who work in the industry are also superficial…[and] without depth, and that’s been something that I’ve really tried to challenge by featuring the stories, and insights, and boosting the credibility of many of the women that I know who work in the field…and giving them space in the site to showcase their thought leadership.” -Crosby Noricks RESOURCES PR Couture Website Crosby Noricks Profile PR Couture Facebook PR Couture Instagram PR Couture Twitter PR Couture LinkedIn The Living Room Strategy by Tara Gentile

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards. Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile. Topics: Thinking about/pursuing long-term career goals Personal branding online and offline How to build your professional reputation Thinking of reputation building as delivering value Launching the Bespoke Communication Awards and why awards play a role in branding Tips for streamlining the application process for awards Repurposing content to your advantage Elevating your reputation through generosity  Resources: PR Couture PR Couture email Bespoke Communication Awards Crosby Noricks’ Website PR Couture on Instagram info@thebespokeawards.com  

Crosby Noricks is the founder of PR Couture, a top editorial destination serving, supporting and celebrating the field of fashion communications. Crosby is also the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR as well as an experienced digital marketing strategist and business coach who is currently in the process of establishing the first trade organization for fashion communicators called Fashion Communicators International. On this episode of the Hashtags and Stilettos podcast, Crosby talks about how she started PR Couture 10 years ago, why she chose to focus on Fashion PR and the power and benefit of focusing on a niche market and audience. Show Notes: hashtagsandstilettos.com/crosby-noricks Social Media: Instagram.com/CrosbyNoricks Instagram.com/PRCouture Twitter.com/CrosbyNoricks Twitter.com/PRCouture Instagram.com/HashtagsandStilettos Instagram.com/MissSuccess Twitter.com/MissSuccess Like this episode? Rate and review it on iTunes!

Do you have a clothing line or fashion accessory that you'd like to see on the pages of top fashion magazines? Crosby Noricks of PR Couture shares how branding and storytelling can have a huge impact on your ability to get publicity and the most effective way to get in touch with magazine editors. For show notes and resources mentioned in this episode, go to www.launchgrowjoy.com/006 --- Send in a voice message: https://anchor.fm/launchgrowjoy/message Support this podcast: https://anchor.fm/launchgrowjoy/support

Join Angie Mornington to hear about the International Fashion Day celebrations hosted by Patty Cortes from GLANCE International Agency and Crosby Jupiter from PR Couture. Special guest stylist Vixie Rayna from GOLden Shopping Sim returns to show us some great accessories. Fabulous Fashion with Angie Mornington