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Dana Kaye, a Chicago-based book publicist, loves the creative outlet of stand-up comedy. She also loves a good memoir, so first we compare notes on audio memoirs we've been listening to before diving into how she uses open mics and stand-up comedy as a creative writing outlet. Follow Dana Kaye online https://kayepublicity.com/ Instagram @danakaye23 Show Notes You could make this place beautiful by Maggie Smith Educated: A Memoir The Wreckage of My Presence by Casey Wilson I'm Glad My Mom Died https://www.chirpbooks.com/ Ringmaster: Vince McMahon and the unmaking of America Mike Nichols: A Life Not my father's son by Alan Cumming Ali Wong: Dear Girls The Greatest Love Story Ever Told The Last Black Unicorn Dad is Fat by Jim Gaffigan I'm judging you: the do better manual by Luvvie Ajayi Not Funny by Jena Friedman Big Magic by Elizabeth Gilbert Take a Shot Open Mic Second City Brunch Instagram @chicago.openmics Please rate and review five stars on Apple Podcasts or Goodpods today to help more people join in the Finding Favorites fun.
Whether you are a solopreneur or a small business owner with a growing team, cultivating a healthy and positive company culture is an important part of your role. Dana Kaye, founder of Kaye Publicity joins Emily to discuss how you can build and maintain a good company culture that takes care of yourself, your employees, your clients, and your business. You'll learn what company culture is and why it's important, a boss's role in shaping culture, and how to navigate conflicts with personal and company values.Get full shownotes for this episode here >> — Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Whether you are a solopreneur or a small business owner with a growing team, cultivating a healthy and positive company culture is an important part of your role. Dana Kaye, founder of Kaye Publicity joins Emily to discuss how you can build and maintain a good company culture that takes care of yourself, your employees, your clients, and your business. You'll learn what company culture is and why it's important, a boss's role in shaping culture, and how to navigate conflicts with personal and company values.Get full shownotes for this episode here >> — Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Making impactful hires in your small business can be one of the most difficult responsibilities you'll have as a boss. In this episode, Dana Kaye returns to share what she has learned from hiring at different stages of her business and how improving her hiring strategies has helped to build a team that supports business growth. Dana and Emily discuss knowing when you need to hire, identifying what roles you need to fill, and how to hire people that reflect your company values.Get full shownotes for this episode here >>— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Making impactful hires in your small business can be one of the most difficult responsibilities you'll have as a boss. In this episode, Dana Kaye returns to share what she has learned from hiring at different stages of her business and how improving her hiring strategies has helped to build a team that supports business growth. Dana and Emily discuss knowing when you need to hire, identifying what roles you need to fill, and how to hire people that reflect your company values.Get full shownotes for this episode here >>— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Being a business owner puts you in the unique position to create your ideal career and life but it also allows you to create impact in the lives of your clients and team members. In this episode, Emily chats with Dana Kaye of Kaye Publicity, about strategically hiring and growing a team to scale your business, say yes to more opportunities, and expand the overall impact you are making in the world.Get full shownotes for this episode here >>— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Being a business owner puts you in the unique position to create your ideal career and life but it also allows you to create impact in the lives of your clients and team members. In this episode, Emily chats with Dana Kaye of Kaye Publicity, about strategically hiring and growing a team to scale your business, say yes to more opportunities, and expand the overall impact you are making in the world.Get full shownotes for this episode here >>— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Listen in as Emily and Dana Kaye, author and founder of Kaye Publishing, discuss the importance of choosing a focus or intention for your business when you feel pulled in multiple directions creatively. They also share a look at how they've developed careers and built multiple businesses that support their needs as multi-passionate creatives. If you want to hear more of this conversation, check out Episode 250 - Being A Multi-Passionate Creative Entrepreneur with D'ana Joi Spencer and Dana Kaye >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts. Follow Being Boss on Instagram: @beingbossclub Join the Being Boss Community: beingboss.club/community
Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales.Dana and I also chat about the following: The difference between marketing and PR and how they work in tandem with one another. How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations. The impact that podcasting has on book exposure. The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately. Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others. Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DANA KAYE:WebsitePodcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Join the MembershipLINKS MENTIONED IN THIS EPISODE:Listeners to Leads: Is Launching a Podcast Right for You?Listeners to Leads: How to Choose a Podcast Format
Dana Kaye, a lifelong entrepreneur and author, joins us today as we answer some of authors' frequently asked questions about book marketing and publicity. Keep tuning in to discover how social media platforms can be your driving force to becoming a best-selling author.Key Takeaways from This EpisodeInnovative platforms to help you promote your bookBest ways to determine your target readers and market to them3-point formula for a book's successChallenges of book advertising during and after the lockdownThe role of social media in boosting your salesHow efficient are social media advertisements in book promotion? Resources Mentioned in This EpisodeYour Breakout BookGoodreadsTikTokBookTokSnapchatBookBubCrowdcastZoomThe School for Good Mothers by Jessamine Chan | Paperback and KindleAbout Dana KayeDana earned her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. This experience provided necessary industry insight and, combined with her early adoption of social media, paved the way to launch Kaye Publicity. Known for her innovative ideas and knowledge of current trends, she's a frequently sought-out speaker and media source. She was profiled in Crain's Chicago Business for her success in launching a business during a recession, was a Publishers Weekly Star Watch honoree, and has been interviewed by dozens of media outlets on book publicity and online marketing, and the future of publishing. Dana is also the co-founder of the Midwest Mystery Conference (formerly Murder and Mayhem in Chicago) and the author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.Website: Kaye Publicity | Midwest Mystery ConferenceDana's Book: Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your SalesLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact
Emily and Kathleen with the help of moderator Dana Kaye, share a closer look at their values, how they come into play in business and partnering, and how their values have evolved over time. If you want to hear more of this conversation, check out Episode 182 - Values and Partnering - Live From Printer Row Lit Fest >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Dana Kaye is a publicist and author. She is the owner of Kaye Publicity, a literary public relations firm. Join us as we discuss Dana's transition from book critic to public relations manager, business owner, and manager, how she has grown her team over the years, what adjustments she had to make after becoming a parent, and much more. I'm Zach Bohannon—I make my living telling stories, but I'm also a metal head, retired drummer, avid gamer, and most importantly, a loving father to an awesome little girl. Join me each week as I sit down with a fellow parent and discuss balancing a creative life with family, careers, hobbies, and all the other things we love. This…is the Creator Dad Podcast. Tickets are now available to The Author Life Summit, taking place September 10-11 in Colorado Springs, CO! Grab yours at https://theauthorlife.com/summit2022 Links Kaye Publicity – https://kayepublicity.com Your Breakout Book – https://yourbreakoutbook.com Your Book, Your Brand by Dana Kaye – https://books2read.com/kayeyourbook Creator Dad – https://creatordad.life Zach Bohannon – https://zachbohannon.com Are you a writer? Work with Zach! – https://zachbohannon.com/author-services/
This episode was inspired by an opportunity I had a few months ago to speak at the Breakout Book Workshop with publicist Dana Kaye. Dana helps authors navigate the challenging world of publicity, and she asked me to come and talk with her amazing authors about speaking. Of course, I said yes! And today, I'm giving you access to all of the insight I had to share with these experts in their industries, so you can use it on your speaking journey as well. In this episode, we'll explore: The characteristics of top speakers The differences between speaking onstage versus Zoom How in-person appearances convey your brand — with things such as style, tone, and topics What speakers never should do from stage and what they always should do from stage More from Tricia Consistently Share Your Big Idea with Secrets of The Big Talk Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy Join The Big Talk Membership Community Explore my content and follow me on YouTube Follow me on Instagram Connect with me on Facebook Connect with me on LinkedIn Visit my website at TriciaBrouk.com
In this week's episode, JP and Crys talk to special guest, Dana Kaye, all about figuring out your author brand. From social media, newsletters, websites and more, they discuss the ins and outs of what they find works for them. Question of the week: What confuses or scares you the most about figuring out your […]
This month, Janet joins JP and Crys for another book club, this time reading Your Book, Your Brand by Dana Kaye. They discuss hot takes, useful advice, and how they will incorporate this book's lessons into their author business. Question of the week: What were your hot takes from Your Book, Your Brand by Dana Kaye? […]
While boss life allows the benefits of personal freedom, deciding when and how to take a vacation from your business can be challenging. In this episode, Dana Kaye of Kaye Publicity, Inc. shares how she learned to balance responsibility and freedom, what she does to set up her team for success, and why vacations are essential if you want your personal and business life to thrive. Dana and Emily talk about the ways they've learned to overcome stress when it comes to stepping away from work and how they find empowerment from taking the space that's required to recharge.Get full shownotes for this episode here >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts. Follow Being Boss on Instagram: @beingbossclub Join the Being Boss Community: beingboss.club/community— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
While boss life allows the benefits of personal freedom, deciding when and how to take a vacation from your business can be challenging. In this episode, Dana Kaye of Kaye Publicity, Inc. shares how she learned to balance responsibility and freedom, what she does to set up her team for success, and why vacations are essential if you want your personal and business life to thrive. Dana and Emily talk about the ways they've learned to overcome stress when it comes to stepping away from work and how they find empowerment from taking the space that's required to recharge.Get full shownotes for this episode here >>—Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts. Follow Being Boss on Instagram: @beingbossclub Join the Being Boss Community: beingboss.club/community
Dana Kaye knows the importance of building your public image as an author. By maintaining a balance between publicity and marketing, presenting a consistent brand or persona, and making an effort to establish oneself in their local community, authors can see a sizable increase in interested readers and new writing opportunities and connections. Dana has been in the industry for over a decade, working as a freelance writer for much of her early career before transitioning into PR help. Her firm, Kaye Publicity, specializes in generating public interest for authors around the world. From DanaKaye.com: Dana Kaye is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. In 2016, Dana launched Murder and Mayhem in Chicago, a one-day conference dedicated to crime fiction, with mystery author Lori Rader-Day. In 2020, she co-founded Bouquet Stock Photography, a curated library of diverse and inclusive stock photos, with Felton Kizer. She is also the author of two books - Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook - and serves on the advisory board of Propel PR. Whether you're traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today's publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business. In this episode, you'll discover: How Dana got into PR work The three pillars of PR How to build a consistent brand or persona What authors can do to stay publicly active between book launches How to tell if a social media channel is effective or not Links: J. D. Barker - http://jdbarker.com/ J. Thorn - https://theauthorlife.com/ Zach Bohannon - https://zachbohannon.com/ Dana Kaye - https://danakaye.com/ Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales - https://kayepublicity.com/your-book-your-brand/ ‘The Lost Symbol' News - https://www.vulture.com/2021/05/the-lost-symbol-tv-series-peacock-trailer.html Contact - https://writersinkpodcast.com/contact/ *Full disclosure: Some of the links are affiliate links. --- Support this podcast: https://anchor.fm/writersink/support
Who are you as a writer? What can people expect from you when they pick up your book? Today the group discusses the importance of keeping your branding simple and focused. Jess breaks down some of her many projects, Tracey discusses rebranding and pen names, and Anne talks about both of their successes with pulling people toward them at events through their smart choices. QUOTE: Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you is your trademark. – Jay Danzie (disappointingly, not Wayfair) LINKS: Your Book, Your Brand by Dana Kaye CREDITS: This episode of Your Writing Does Not Suck was recorded by its separate participants and edited by Anne M. Belen.
All month, we’ve heard from the experts about how to secure media coverage for your book. You’ve learned how to craft a pitch, find the right podcasts, work with editors and build relationships.Today’s guest, E. A. Aymar, is not a media expert. He’s an author like you. He shares his windy path to publishing and how it was the connections that helped him establish his name in the crime fiction community and secure national media coverage for his books.Ed didn’t have a PR background or a huge budget to execute his promotion campaign. Instead, he focused on nurturing relationships and cultivating a community.Resources Mentioned:https://eaymarwrites.comhttps://eaymarwrites.com/noirbarhttps://thrillerwriters.org
Marketing and publicity are two things that an author must think about when writing and publishing a book. In today's episode, Kenny talks with Dana Kaye about this subject. Dana is the owner of Kaye Publicity and has been a publicist for 10+ years. She works with authors to help them become more memorable and make meaningful connections. She also is the founder and host of the Your Breakout Book podcast, a show that helps authors write, publish and prosper. Dana gives two fantastic definitions to help understand marketing and publicity. According to her, marketing is you talking about your book or your work as an author. This includes your social media, newsletter, website, etc. While publicity is earned media, you cannot control it but has more clout than marketing. This could include a tv interview or being a guest on a podcast. Highlights 02:28 Dana's Journey into PR 07:15 What is Marketing and Publicity? 09:33 When should an author start thinking about promotion? 14:53 What should authors focus on with their own platform. 20:58 What are some mistakes to avoid with Promotion? 27:33 Shift your mindset about self-promotion 32:11 Tailoring a pitch email 39:33 How had promotion changed during the pandemic? 44:46 Author Action Point 46:00 About "Your Book Your Brand." Check out this episode's Show Notes for more content.
Hey friends! If you’ve used stock photography, you may have noticed how difficult it can be to find diverse imagery. Enter Dana Kaye of Bouquet Stock Photo. Visual branding can be a huge factor in who we attract to our business. So how can we use visual branding to be more inclusive? In this episode, Dana and I dig into the importance of visual branding and why creating meaningful connections with our customers is such an important piece of doing business. She also shares her definition of what makes a value based business. We all want to see ourselves in the products and services we shop for. This is such an important conversation and there are so many actionable take-aways in this episode! ON TODAY’S EPISODE: What led Dana to starting her stock photo company Why diverse imagery is so important The definitions of a value based business Meaningful connections and why they are so powerful How serving others is a form of networking For full show notes and resources, head to bit.ly/PTPEp192 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion. Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals. Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list. SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
Dana Kaye, founder of Kaye Publicity, is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Dana is also the author of two books - Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook - and serves on the advisory board of Propel PR. In this interview, we discuss Dana’s winding journey to entrepreneurship, when to hire a publicist, why competition for authors isn’t really that important, how to sell yourself as an author, what it means to be local famous, and how to reach beyond die hard fans. If it’s your first time listening, make sure to subscribe and visit my new website for information on the YouTube channel, the blog, this podcast, and my new book ‘Ink by the Barrel’ which takes advice from these 200+ interviews at the link below… Join the email list here: www.writerfieldnotes.com
Two multi-passionate creatives, D'ana Joi Spencer and Dana Kaye, join Emily in a conversation that navigates through the definition of being a multi-passionate creative entrepreneur, whether or not you should be focusing your endeavors, and the pros and cons of being our kind of boss.Get full show notes for this episode here---Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community— Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Two multi-passionate creatives, D'ana Joi Spencer and Dana Kaye, join Emily in a conversation that navigates through the definition of being a multi-passionate creative entrepreneur, whether or not you should be focusing your endeavors, and the pros and cons of being our kind of boss.Get full show notes for this episode here---Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.Follow Being Boss on Instagram: @beingbossclubJoin the Being Boss Community: beingboss.club/community
Welcome to Season 2 of Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career.This month, we’re focusing on what it takes to become a full-time author. Here’s a hint; it takes more than writing one, even two books a year. The authors I interviewed have figured out creative ways to create larger and more consistent revenue streams so they can leave their day jobs and write full time.If you enjoy these conversations, I encourage you to join my membership community. As a member of Your Breakout Book, you’ll gain access to live trainings, roundtable discussions, plus plenty of templates and tutorials to help you launch your breakout book. You also have the opportunity to be paired with an accountability partner to ensure you stay on track. Visit http://kayepublicity.com/yourbreakoutbook for more info.
All this month on What Works, we're talking about leveling up our skills and, this week, I've got the inside scoop on a brand new joint venture that friend of the pod Dana Kaye and her new business partner Felton Kizer put together. Knowing what I've learned about my own second company, not to mention working with a business partner, I knew this conversation would teach us a lot about the skills that go into building a new business. You might remember that Dana Kaye is the founder of Kaye Publicity, a PR firm for authors, as well as the host of the podcast, Branding Outside The Box. Felton Kizer is a photographer and the founder of Off-Kilter Media. Together, they've just launched Bouquet Stock Photography. They wanted to see more people of color, those in the LGBTQIA+ community, non-binary folks, and those with different sizes, ages, and physical abilities represented in the photography that's available for brands and creators online. But launching this new business required them to level up. In this conversation, you'll hear how they decided to partner up and what skills they've learned to communicate clearly, divide labor, and work together effectively. We also talk about the specific skills they needed to make the business a reality—like ecommerce design, search engine optimization, and revenue sharing. The post EP 308: Leveraging Old Skills & Learning New Ones With Bouquet Stock Photography Founders Dana Kaye & Felton Kizer appeared first on What Works.
Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career. But let me be clear, my methods are not one-size-fits-all, nor do they rely on quick-and-easy marketing tactics. If you’re looking to throw money at your problem and become an instant overnight success, then stop listening now. But if you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place. If you're ready to launch your own book with the help of a veteran publicist and community of savvy authors, then I encourage you to become a member of Your Breakout Book. Click here to join!
Veteran Publicist, social media pro, and brand manager Dana Kaye joins us on the podcast this week to discuss all things marketing, publicity, and branding. Dana gives us some great advice on striking a balance between PR and marketing, pitching yourself and your books to media outlets, and identifying and establishing your unique author brand.
In this episode of Restarting America, Jeremy Greenberg from 97 Switch interviews Dana Kaye, a veteran publicist, brand manager and entrepreneur. Throughout the interview, they discuss the impacts of the COVID-19 pandemic on business and society. Kaye shares how the current health pandemic has affected her business and how they are adapting to new circumstances. In 2009, Kaye founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the co-founder of Bouquet Stock Photography, a curated library of stock photos with a focus on representation and equity. Connect with her at DanaKaye.com.
How She Did That : Virtual Assistants | Online Business Managers
What do you think of when you hear the word “networking”? Do you picture yourself in a room full of professionals feeling nervous to approach one of them and make an introduction? Or does networking to you mean spending hours online researching, making comments on social media, and sending emails? Whether in person or online, we can all agree that networking is an absolute key part of finding and landing opportunities that lead to success. If you’ve ever heard the phrase, “It’s not about what you know, it’s about who you know,” then you get it! You might know someone who seems so gifted, almost lucky, when it comes to networking and making connections. Like every single time they reach out to someone it always results in a response that turns into this amazing relationship. If you’ve ever felt envious of people like this and wondered, “How in the heck do they do that?” then give today’s episode a listen and find out!Joining us today to share her expertise is publicist and owner of Kaye Publicity Inc., Dana Kaye. Over the years Dana has been able to take what she has learned as a freelance writer, book critic, and brand manager for authors and apply it when teaching and coaching entrepreneurs. As you will hear her mention in this episode, she and many of her clients are what she calls “book people,” and therefore she is no stranger to the struggles of an introvert! Luckily, being an introvert doesn’t have to hold you back from absolutely killing it when it comes to networking. If that’s something you’re currently battling with, then today’s episode will definitely resonate with you! We talk about:How to overcome that fear and anxiety of having to network in a room full of peopleHow to navigate this when starting your businessHow to choose your networking events and who to approachHow to deal with opportunities that fall through What is one thing you can do today to become more comfortable with networking Visit https://www.tashabooth.com/podcast for more info! See acast.com/privacy for privacy and opt-out information.
In This Episode: Dana Kaye is a veteran publicist and brand manager with over a decade of public relations experience. She helps authors and entertainers get positive media attention and more eyes on their work at her boutique PR agency, Kaye Publicity, Inc. Known for her innovative ideas and knowledge of current trends, Dana coaches her clients on how to identify and establish their unique personal brands. She's also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable. Today Dana teaches us how writers can attract and leverage media attention, and promote themselves and their work to take control of their own publicity. Episode Highlights The ugly truth about “vanity media” (and where to focus your PR efforts) How authors and writers can gain publicity for their work The surprising social media platform you can use to launch your new book Dana's 3 Pillars of Publicity to promote your brand and your business How to deal with bad PR if you get negative reviews or press Who you should actually listen to when evaluating how you're perceived How publicity impacts your brand (and vice versa) What kind of content you should posting on social media How to get media to feature you on their channels What you should NOT do when pitching the media Why you should be cautious about using events to promote yourself The trick to building a “magical rolodex” and nurturing valuable relationships And plenty more along the way. Get the resources mentioned in this episode below.
I don’t know about you, but I prefer to stay at home in my sweatpants and plug away at my computer. Can you tell I’m an introvert? My husband calls me a hermit! So when I hear the term “networking”, I cringe… until I met Dana Kaye! Once you hear her advice on how to network from home and how to approach networking, you will be more inclined to reach out to others. Dana Kaye is a veteran publicist, social media pro, and brand manager. Known for her innovative ideas and knowledge of current trends, she coaches her clients to identify and establish their unique personal brands. Dana is also the author of Your Book, Your Brand: The Step by Step Guide to Launching Your Book and Boosting Your Sales and she’s also the creator of Branding Outside the Box where she helps authors and entrepreneurs become more memorable. I am so excited to share with you my interview with Dana today where we will discuss not only networking but networking for introverts!Connect with Dana at www.brandingoutsidethebox.com or on Instagram @danakaye23 For more social media tips, tricks and strategies and freebies head to www.bossladyinsweatpants.comI also hang out on Instagram @allisonscholes
Dana Kaye and I talk about how she went about making that transition from an hourly pricing model to a value-based model. We talk about how the change affected every area of her business operations and the impact that thinking about the administrative costs of pricing your services can have on your business. Key takeaways: - The inspiration to transition to a flat-rate, value-based pricing model - The story that data tells - The mpact on sales, promotional, and client onboarding processes - Productizing a process in a way that every piece becomes its own defined and repeatable process - Building confidence as a business owner
Writing is hard, branding and marketing can be even harder! So I was delighted to have the chance to talk to branding and marketing expert Dana Kaye. Dana works with authors to develop a coherent authentic brand, and effective and innovating marketing initiatives.
Writing is hard, branding and marketing can be even harder! So I was delighted to have the chance to talk to branding and marketing expert Dana Kaye. Dana works with authors to develop a coherent authentic brand, and effective and innovating marketing initiatives.
We loved talking with Dana Kaye, a publicist who not only does amazing work for her clients, but who comes up with creative ways to help more writers--and their books--succeed. How do you know if it's worth hiring a publicist? And, if you can't, what can you do on your own? Dana breaks these questions into concrete steps to determine whether you'll get a return on investment--and what you can do for yourself and your work along the way. Contrary to the image of the shiny, terrifying, shoulder pad-wielding publicist, Dana is delightfully approachable, fun, and heart-forward. She also discusses special tips for introverts, simple tricks for improving your likability, and how to keep your interactions from feeling transactional. Plus, we talk some about the state of the world, and some of Dana's plans to save it. Hope you enjoy! Like what Dana has to say? You can learn more about her at https://kayepublicity.com/, and about Your Breakout Book at https://kayepublicity.com/yourbreakoutbook. Use code MANUSCRIPT15 for 15% off.
The Nitty-Gritty: How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects The tools she uses to track progress, run reports, and organize the information that goes into every project How her team members take ownership of different areas of each project Why she’s learning to take a more top-level role in […] The post EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye appeared first on What Works.
Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable. In this episode, Dana shared:➤ Building her business through innovation and knowledge of current trends (3:35)➤ What she learned going from 0 to 30 clients in 12 months (7:42)➤ Her two businesses: Kaye Publicity vs. Branding Outside the Box (12:56)➤ Discover what is wrong in your business by 10X fast (19:59)➤ Why she believes slow growth is the way to build a business (21:10)➤ Fast growth can lead to unhappy clients (29:41)➤ Her step by step to create financial projection (31:18)➤ The strategic way to analyze business profitability (35:31)➤ Overhead costs can kill your service business (39:07)➤ An increase in profitability doesn’t always mean an increase in price (42:14)➤ Get clear on your why and take time to design the life you want (47:22)Connect with Dana:➤ Kaye Publicity, Inc.➤ Branding Outside the Box➤ Facebook➤ Instagram➤ Twitter➤ Free resource: Online growth toolkit➤ Dana’s product profitability worksheet (available for download)
Dana Kaye gives us great insight into how you can network while overcoming anxieties, and she answers our listener questions on building relationships with bloggers, reviewers and readers. To support the show go to bestsellerexperiment.com/support Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality
Dana Kaye is the author of Your Book, Your Brand and is the founder of Kaye Publicity, specialising in publishing and entertainment. She gives us great insight into how you can network while overcoming anxieties, and she answers our listener questions on building relationships with bloggers, reviewers and readers. Links Kaye Publicity: https://kayepublicity.com PODCAST Hear […] The post EP243: Networking for Writers – With Dana Kaye appeared first on The Bestseller Experiment.
Is it worth pitching traditional media for PR in an era of paid ads? Can PR build your author brand and attract opportunities you might not have had otherwise? What are the best ways to pitch your book? Dana Kaye answers these questions and more in today's show. In the intro, Kobo Writing Life announces […] The post Book Marketing: Publicity Tips For Your Book With Dana Kaye first appeared on The Creative Penn.
Marketing, PR, publicity, advertising. How are they related? How are they different? And which of these should we be including in our business plans? Dana Kaye, veteran publicist, podcaster, and brand manager, is joining us to talk about what we need to get the word out about our businesses. Dana has spent ten years working with authors, publishers, and the entertainment industry. In that time she’s received a whole lot of pitches (wait ‘til you hear about the most awkward place she’s been pitched), giving her extraordinary perspective on how to get the right attention on your brand. On this episode we talk about: The best way to introduce yourself; When you should be the face of your brand; Creating a pitch that hooks your reader; How she went from 1 client to 30 in one year; Why you need to be doing work that stirs a fire in your gut; and Defining success outside of dollars. Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.
When you think of branding, the first thing that pops into your head might be color palettes and logo designs – but if you’ve been hanging out here for a while, you know that branding is much more than that. Dana Kaye is the founder of Kaye Publicity and Branding Outside the Box. After hustling as a freelance writer and swimming coach, Dana’s business was born when she was asked by a fellow writer in the publishing industry to help promote their debut novel. Since then, she’s helped dozens of writers bring unique, compelling books to market. More recently, she’s taken all she’s learned building her business and started up a secondary company, Branding Outside the Box, an online resource for entrepreneurs to learn how to become more memorable and make more meaningful connections. Dana has a treasure trove of knowledge about building a business and branding, and she shares tons of her experience with us in this episode. We talk first about how she built her book publicity business off the back of her freelance writing career and love of learning. Dana shares how her business has evolved, how she builds and maintains her standout brand, and why she’s excited to share her branding knowledge with other entrepreneurs at Branding Outside the Box.
Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business. The post EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye appeared first on What Works.
SHOW NOTES >> In this week's episode of the Creative Introvert podcast I talk to Dana Kaye of Branding Outside the Box. Dana helps driven entrepreneurs make more meaningful use of time by offering simple, easy-to-implement productivity hacks. At Branding Outside the Box, Dana draws from her experience helping hundreds authors launch their unique brands. What we discussed: How Dana has seen the publishing world change over the past decade Advice for first time authors How to set goals without falling into the comparison trap How to plan your time most effectively Why introverts need to serve, not sell Who to collaborate in your niche and how to reach out to them How to get clear on the 3 most important audiences for your busienss What we're missing when we're trying to grow our audience 3 simple actions to increase your Instagram growth and engagement
This episode is coming at you live from the Printers Row Lit Festival in Chicago! We had moderator, Dana Kaye, there to help facilitate the conversation—all about writing the book, our entrepreneurial journey, and tips and tools we suggest for emerging entrepreneurs and authors alike! This episode is sponsored by Freshbooks Cloud Accounting & Twenty20 Get full show notes for this episode here --- Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub
Managing remotely is very different from managing locally - Dana Kaye is the founder of Kaye Publicity and she has plenty of experience in managing a completely remote team. She shares her experiences with management and, of course, provides plenty of helpful tips. She's also the creator of Branding Outside the Box which helps people find their personal brand. She's created a productivity toolkit that you can download right now: www.brandingoutsidethebox.com/productivitytoolkit For more stories, visit www.CollaborationSuperpower.com.
We skim emails, watch the first few seconds of videos, and scroll through headlines, looking for just a quick hit, just the gist, so we can move on to the next thing. So how can we, as individuals, make a lasting impression? How can we be more memorable in a quick-hit culture? Find out in this episode when Dana Kaye joins me. Dana Kaye is the founder of Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment, the author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box where she helps driven entrepreneurs and aspiring leaders become more memorable. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
I got to chat with Dana Kaye of Kaye Publicity about her book "Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales." We discuss how to create an effective brand, how to reach out to media contacts, and when people should do their own publicity vs. when they should hire a publicist.
Dana Kaye received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. This experience has been crucial to her publicity career: She is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, andNBC Chicago. She is also the author of Your Book, Your Brand: A Step-By-Step Guide to Launching Your Book and Boosting Sales, available 9/20/16 from Diversion Books. See acast.com/privacy for privacy and opt-out information.