Brand-Led

In this week's episode, we're talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversations through to big, narrative-forming brand messaging, the questions we ask matter.YOU DON'T WANT TO MISSThe power of asking big questions in initial client conversations, and how it can position you as a true expert.Why your willingness to question the tightly held assumptions in your space can help you cut through the noise.The importance of being able to provide structure and thought-leadership, especially in today's climate of uncertainty LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usWe reference Episode #2 Uncovering Your Brand's Big Idea 

Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it's important to include and consider when and how you'll announce your new direction to your team, customers and broader audience. In this episode, we're giving you 3 big tips for a successful brand relaunch to help you tackle all your to-do's without losing your sanity.YOU DON'T WANT TO MISSHow to uncover all the brand items that need to be updated (hint: it's not just graphics)Why you should consider a phased brand rolloutTips for announcing and revealing your rebrand to your team, customers and audienceLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

If you're working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.WE DISCUSS:How to reduce competition instantly, with one simple tipHow to become hyper-relevant to the people you want to work withHow to use your brand assets to create contrast between you and everyone elseHow to use surprising customer experiences to stick in people's minds and generate referrals.LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

As good as our intentions are, what we say, what we believe and what we do, don't always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. If you've ever done something you knew you really shouldn't have, you'll know that sinking feeling well. And it has a name. Cognitive dissonance.Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.Here's the thing—your favourite brands know exactly how to create and ease that uncomfortable feeling to help their customers take action.They'll offer them new beliefs or actions to ease the stress, embarrassment or regret that they may feel when their actions don't align with their beliefs. So, if you're building your own brand, you can see how understanding what causes cognitive dissonance in your customers could help them move from ‘maybe one day' to a ‘hell yes'.And that's what this week's Brand-Led episode is all about!WE DISCUSSWhat cognitive dissonance is and how it changes our behaviourHow cognitive dissonance can provide depth to the customer problem we solveExamples of brands that create and ease cognitive dissonance in their audienceWhy and how cognitive dissonance can be used to spark action in your buyersLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today's episode, aiming for a beautiful design might be a flawed approach. WE DISCUSS:Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don't consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or briefing your designerWhy you don't want as many opinions as possible on your visual identity and who to ask for feedback.

No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people's minds.  So what problem are you solving?IN THIS WEEK'S EPISODEHow to build memorability by becoming known for a specific problemBig brand names who've become known for the problem they solveThe deeper problems your clients might not talk about, and why they're important to uncoverThe wildly popular copywriting formula that relies on you having a clear problemHow to choose a problem to focus on, especially if you offer many different services.LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week's episode is all about brand values. What they are, why brands use them and whether you need them.WE DISCUSSWhat values are and how they're used in brandingWhen and why values are important to defineThe reason most brand's values add little value to their businessWhere values come from and some questions to start defining yoursLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

If you've ever tried to choose your own brand fonts, you'll know it's easy to get lost in countless options and combinations. In this week's episode, we're giving you an insight into our design process and how we choose typefaces for our clients' brands.WE DISCUSSThe difference between a font and a typeface (no they're not the same thing!)Four criteria to help you find the perfect typefaces for your brand3 common mistakes people make when choosing typefaces and how to avoid themWhether you should use the same typeface for your logo and your supporting fontsLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usKnow someone who could find this episode useful? Don't forget to share it with them!

Whenever someone arrives on your website for the first time, you can bet they're asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?Your website's job is to reassure your ideal customers that yes, they're in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.You can tell them all these things. But, most people won't just take your word for it. They want you to show them that you're credible. And that's where proof comes into play.And there are a lot of different types of proof you can use and in this week's episode, we're going to be outlining 7 of our favourites.LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today's episode we're highlighting some of the costs you might not have thought about, so you can be informed of the real costs associated with launching your website.YOU DON'T WANT TO MISS:8 commonly forgotten elements that add to your website budgetThe difference between using a template design and building a custom websiteWhy you need a budget for imagery, even if you plan to use free stock photos or videoThe #1 thing that stalls website builds and how not to let it delay yoursLINKS & RESOURCES:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Ever been told that you're too expensive? Ever lost a client because they couldn't ‘justify the price'? Rejection is never fun and let's face it, you're not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today's episode is for you. YOU DON'T WANT TO MISS:The two big reasons people might balk at your priceWhy you need to work out what your client really wants from youThe problem with letting your personal beliefs and assumptions influence your offerWhy price and convenience are just some of the factors influencing buying decisionsHow to avoid competing on priceLINKS & RESOURCES:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usSnag your free coming soon page

Ever heard the advice that you need to “niche down” or “specialise”? It's smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. WE DISCUSSThe benefits of specialisationSix common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each. LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. We discuss:Why you can't choose your colours until you understand what you're trying to communicate and to whoWhy looking at your closest competitors can help guide your colour choiceWhy picking your hues is only part of the equation, and the importance of colour application in visual communication.Links and resources:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Can't think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business' inception was especially ordinary). In this week's episode we're talking about founder stories, and how to uncover yours.WE DISCUSS:What a founder story is and why you need one The 3 unmissable ingredients that make for a memorable founder storyFounder stories from Airbnb and NikeTwo angles to help uncover your founder storyLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usKnow someone who would be interested in this episode? Don't forget to share it with them!

When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it's given more meaning, focus and depth to every project. But what exactly is brand strategy? Does every business really need one? And are you just paying a lot of money for another digital document that will sit on your server gathering dust?WE DISCUSS:The difference between a discovery or briefing session and a brand strategy sessionWhy we decided to implement brand strategy workshops in our businessWhat we cover in a strategy sessionWhether brand strategy is actually necessary to create visuals or write copy Why not all businesses need a brand strategy and how to tell if it's the right move for youLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usKnow someone who would be interested in this episode? Don't forget to share it with them!

There's so much to learn from successful brands, and this week's brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals. QUOTES FROM THE SHOW“I think Webflow are a brand that people want to join. And it all comes back to their big idea.”“To join a brand, we need to be presented with a compelling future that we believe in.”“I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”“If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”“Your brand only exists in people's minds. It's a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”“One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”LINKS & RESOURCESLearn more about WebflowRead more about why we love the Webflow CMS on our blogFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

In this week's episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we'd stay again given the choice. WE DISCUSSWhy your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.The importance of setting realistic expectations on your website and creating consistent experiences on and offline.LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we're unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons.WE DISCUSS:When and why you would want to evaluate your closest competitorsReasons why some marketing and branding pros advise clients not to pay attention to the competition, and whether it's sound adviceWhy being better than your competition is a flawed strategyA simple, three part framework for choosing the right brand positioningOur best tips for approaching a competitor analysisLINKS & RESOURCES:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they're now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.WE DISCUSS:How Go-To use their big idea to separate opportunities from distractionsWhat we think is their most distinctive asset, and why it works for them.How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. How Go-To nurture a community of like-minded customers.LINKS & RESOURCESFind out more about Go-To on their website or on instagramFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. Not just because you have the ability to charge more if you want to, but also because a happy customer is more likely to come back, refer their friends, leave positive reviews and try your new offers.Some people think more customers is what they need. But more isn't always better.In today's podcast episode, we're chatting about the 3, simple steps you can use to start attracting ‘better' customers.Plus, we answer subscriber Alexander's question— “Would a branding investment help elevate my business?”LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

We're back with another Brands We Love. This week, we're talking recreation wear, with a focus on the brand Outdoor Voices.You don't want to miss:The big idea Outdoor Voices shares and how it's helping them stand out in the highly competitive activewear market.Why messages of small, easy wins can help you tap into new audiences.How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises. Links and resources:Find out more about Outdoor Voices on their website or on instagramFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Have you ever bought a product or service that you would hands down recommend to anyone that asked? We're willing to bet there's something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.THIS WEEK WE DISCUSS:How brands create contrast between their brand and everyone else in their marketHow you can stand out by breaking the norms in your spaceIf you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won't want to miss this episode.LINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usMake sure you subscribe so you don't miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we're taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.WE DISCUSS HOW SCRATCH:Tells a stand-out origin storyLeans into a core archetype to personify their brand Used their personality attributes to create a distinctive voice and visualsCreates delightful, personalised experiences for their customersLINKS & RESOURCESFind Scratch on their website or on instagramUse the code REFHFUBQCAE8B at checkout for $20 off your first box of ScratchFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

It's never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people's minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.But too often people's marketing strategies involve a cycle of consuming other people's content, copying what they are doing and giving up when it doesn't work immediately. If you're feeling like you can't keep up with the content monster, if you're struggling to be everywhere, or if you just want to simplify your marketing approach, today's episode is for you.YOU DON'T WANT TO MISSWhy having brand clarity will help you decide where to focus your marketing and separate opportunities from distractionsThe three components of any good brand strategy and how you can start using them to be more intentional with your marketingLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usMake sure you subscribe so you don't miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

Let's face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there's so much we can learn from brands who are doing a great job at standing out in their space. Today's brand is Heaps Normal, an Australian non-alcoholic beer.WE DISCUSSHow Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.Trends that have played a role in the adoption of Heaps Normal and their product. How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.LINKS & RESOURCESLearn more about Heaps Normal, follow @heapsnormal or find a stockist (for y'know, research purposes)Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFind out more about Baker Creative and our services at bakercreative.com.auFind out more about Self-Made and our DIY shop at self-made.studioWork with usMake sure you subscribe so you don't miss out on any future episodes. And, if you enjoyed this episode, we'd be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.

When someone asks “what you do?”, do you have a good answer? One that is memorable and doesn't feel sleazy? One that's easy to understand and invites a conversation? Most of us aren't very good at talking about what we do. We're usually too close to it. Or we don't have the right words. Or, we're afraid we'll come across as too salesy. But, if people don't get what you do, there's no way they'll be able to remember or recommend you to their friends.So, if you don't have a good answer to ‘what do you do?' and you want to be able to wave goodbye to awkward, stilted, long-winded answers, FOREVER, today's episode of Brand-Led is a must-listen.WE DISCUSS:Why the ‘what you do' conversation is a branding conversation and your answer really matters. Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.The big mistakes people make when using this formula and tips for avoiding those traps.LINKS & RESOURCES:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with usMake sure you subscribe so you don't miss out on any future episodes. And, if you enjoyed this episode, share it with your business bestie so you can both level up your branding together.

Happy new year everyone —‘tis the season of new beginnings and if you're thinking of building a new website in 2022, you won't want to miss this episode.⁣⁣Having clarity in what you want to build, who it's for and why you're building it is an essential part of the website design process, and yet, it's the part most people skip.⁣⁣But without a website plan, you're either:⁣⁣1. Taking a wild guess, adding content to the page and crossing your fingers and toes that it will connect with your audience⁣⁣2. Or ‘getting inspired' by other people's websites, copying ideas or content without really knowing why it's there.⁣⁣And, we know from personal experience that both of these approaches result in a website that does little to help you stand out and grow your business.⁣⁣TUNE IN TO LEARN⁣⁣- 7 big questions you need to answer about your website before you do anything else. ⁣- The affordable tool we created to help you plan your new website like a pro.⁣- Lisa's nightmare web design experience as a client and what she wishes she knew about building a website back then.⁣⁣LINKS & RESOURCES⁣⁣- Get the Website Launch Plan⁣- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio- For more visit bakercreative.com.au and self-made.studio- Work with us⁣⁣Make sure you subscribe so you don't miss out on any future episodes. And, if you enjoyed this episode, share it with someone who's building their website in 2022.

Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it's no surprise some business owners are confused about what they should be spending time on. In this week's episode, we're untangling these terms to help you decide where to focus in 2022 and beyond.IN THIS EPISODE:How we define brand, branding and marketing and an example to explain the differenceDo you actually need to define your brand before you begin marketing?Should new businesses begin with branding or marketing?How your brand affects your marketing strategyOur thoughts on the idea that brand is fixed and marketing is changingAnd lots more!This is our last episode for 2021, but we'll be back in 2022 to help you build an incomparable brand!LINK AND RESOURCESFollow us on Instagram: @baker_creativeFor more visit bakercreative.com.au

If you're getting people to your website or store, but they aren't turning into sales, it's possible you have a value perception problem. In other words? People aren't convinced that the value they'll get will be worth the money they'll pay. Today's episode will give you a helpful reframe to fix that!YOU DON'T WANT TO MISS:The two paths to standing out and making a saleThe approach fuelling brands like IKEA, Costco, Kmart and BunningsDifferentiating based on product or service features or benefitsUsing your brand to stand out, including examples from Tesla and Go-ToLINKS AND RESOURCES:Follow us on Instagram: @baker_creativeFor more visit bakercreative.com.auBrands We Love: Go-To SkincareBook a Discovery CallMake sure you hit subscribe so you don't miss out on any future episodes.Thanks for listening!

This is part two of our episodes on brand personality, where we're sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.WE UNPACKDescriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The CreatorWhy Lisa used to be resistant to using archetypes and the reason she changed her mindHow your personality can evolve over timeWhy you don't need to pick just one archetype for your brandHow you can uncover your personality with us in our brand workshopsLINKS AND RESOURCESFollow us on Instagram: @baker_creativeFor more visit bakercreative.com.au/servicesMake sure you're subscribed so you don't miss episodes as they drop every Monday.

You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we're sharing why this is an unmissable part of your strategy. WE UNPACKWhat brand personality is and why it's an important piece in defining your brand voice and visuals.How the personality you choose will determine the customers you attract.What brand personality archetypes are and why they're helpfulDescriptions and examples for the first six of twelve brand personality archetypes—The Innocent, The Explorer, The Sage, The Hero, The Rebel and The MagicianLINKS & RESOURCESFollow us on Instagram: @baker_creativeFor more visit bakercreative.com.auMake sure you're subscribed so you don't miss out on part two!

In this episode, we're talking branding budgets, and how you can work out yours. Many people aren't sure what they ‘should' spend on their branding. And, it makes sense, because branding is not something you invest in everyday. The truth is, the value you place on your branding may be wildly different to the next business. And as you may have already figured out, every branding studio will charge different rates. So, instead of asking ‘how much should I pay?', in this episode we're helping you work out what branding is worth to your business.WE REVEALOur easy, 4-step formula for setting a budget for your branding project (or any business expense)Some of the tangible and intangible benefits of branding and how to assign a monetary value to them.Why setting a ballpark budget puts you in control as you evaluate branding suppliersLINKS & RESOURCESDownload Choosing a Branding Team the Ultimate Guide: https://www.bakercreative.com.au/resources/choosing-branding-teamFollow us on Instagram: @baker_creativeFor more visit bakercreative.com.auMake sure you hit SUBSCRIBE so you don't miss out on any future episodes.And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

Choosing a team to help you with your branding project can be big decision. Every studio has a slightly different process and deliverables, which can make it difficult to compare quotes. That's why, in the latest episode of the Brand-Led podcast, we're highlighting 5 factors you need to consider when choosing your branding team.You don't want to miss:What to look for in an agency's portfolioThe problem with looking for project examples from your industry, and what to look for instead What to look for in a brand strategy sessionThe hidden costs of branding and what additional costs to factor inWhy a lack of project momentum can cost you money and how to avoid project delaysAnd lots more!

This segment unpacks a current consumer trend and how to use it as part of your brand strategy. In this episode, we look at the idea of self care—what it is, why it's become a big topic of conversation and how brands are using this idea to sell us new products for our new rituals.We discuss:What self care is and explore reasons why it's spiked in popularity over the past 5 years. Three ways brands are framing self care—as an instrument for optimisation, a way to find pause in a busy day and as a prevention tool.How you can build your big idea around the self care movementLinks and resources:Follow us on Instagram: @baker_creativeBrands mentioned: Snooze, Lululemon, Gwyneth Paltrow, Moon Juice, Hims, Normal, Dame, TwiceMake sure you subscribe so you don't miss out on any future episodes.And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you! 

Your brand lives inside your customer's mind. So if you're building a brand, it only makes sense to start with a clear picture of your audience's hopes and challenges. That's why your next branding project should begin with customer research. Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.We discuss:The best time to start collecting customer researchThe problem with relying on your knowledge of your audience, instead of real data4 different ways to start collecting customer research, including one method you can use if you don't have an audience yet.

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

Your brand's big idea is your take on what your customer deserves to be, do or have. It's a belief that challenges the way things are currently done and creates new rules for everyone. It's a new lens through which you want people to see the world. In this episode, we're diving into the concept of a Big Idea—what it is, why it's beneficial and steps to uncovering yours.

Being brand-led has a host of benefits—it can make your business more resilient, help you separate opportunities from distractions and give you a competitive edge.Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into? In this episode we're unpacking what it means to be brand-led and why more and more businesses are making the switch.