Podcasts about audiencewhy

Ever feel like you're pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets?This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little).Because you're probably too smart for your own good - and it's costing you sales.Here's the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them.And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience.Because most of your audience isn't nearly as informed as you are—and that's exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you're losing people before they even realise they need you.So your Cloud 9 Clients are thinking "Oh that's nice" and scrolling on by and then going to work with the next service providerInstead of thinking"OMG she gets me and this is EXACTLY the thing I need help with"In this podcast, I'm breaking down:The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audienceWhy your dead-end Instagram posts might be the thing standing between you and the sales you deserveThe sneaky way your expertise is making your messaging way too complex (and what to do instead)A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw comingIf you're feeling like “I know my stuff, so why isn't this working?”—this is your episode.And if you're nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life.Seriously. It's one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. 

In this episode I am joined by Desiree Benke, Spiritual Business Mentor and host of the Spirit Business Podcast. Desiree has been podcasting since 2017 and went through a powerful rebrand with my help. Together, we dove into Desiree's transformation from sharing raw spiritual insights to aligning her message with her spiritual business mentorship. Desiree shares how podcasting has supported her growth and how it's become a powerful tool for connecting with soul-aligned clients. Tune in for a deep and inspiring conversation about the magic of podcasting, trusting your voice, and stepping into alignment with your true path.In this episode, you'll hear about:Desiree's journey of launching her podcast in 2017 and the inspiration behind itThe transformation she experienced during her podcast rebranding with RenateThe impact of having a clear and aligned message for both Desiree's business and her audienceWhy podcasting is a powerful tool for business growth, connection, and alignmentDesiree's advice for those feeling the nudge to start their own podcast but holding backTime Chapters00:00 Introduction and Guest Introduction02:11 Desiree's Podcasting Journey06:56 The Evolution of Podcasting and Content Creation12:50 Relaunching the Podcast: Co-Creation and Branding18:01 Impact of Podcasting on Business and Client Relationships24:42 Overcoming Challenges in Podcasting34:02 Encouragement for Aspiring PodcastersConnect with Desiree: https://www.instagram.com/desiree_salomon_/

What does it take to grow a fitness business that stands the test of time? In this episode we are joined by Laura Mak Quist — a veteran in the wellness and fitness industry with over 30 years of experience coaching women through strength training, yoga, nutrition, and life transitions.From training athletes and TV personalities to launching a fitness clothing line and now running an online studio, Laura shares how she's continued to evolve her business to match her life stages — from competing in professional fitness to becoming a mom in her 40s. This episode is packed with advice for aspiring fitness coaches, service-based entrepreneurs, and anyone interested in building a business with staying power.In this episode:How Laura transitioned from gym employee to business ownerWhat it takes to niche down and stand out in the crowded fitness spaceWhy pivoting is the secret to long-term business successHer honest take on motherhood, Hashimoto's, and the wellness industryThe power of intuition, adaptability, and listening to your audienceWhy movement, strength, and mobility matter for business owners too Action Steps:Add more movement into your day — even just 10 extra minutes of walking.Strength train regularly to maintain muscle and support longevity.Incorporate mobility into your routine through yoga or stretching.Connect with Laura:Website: https://www.lauramakfitlife.comInstagram: https://www.instagram.com/lauramakfitlife/Online Studio: theyogafitlife.com Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/TikTok: https://www.tiktok.com/@espressopodproductionMusic: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production:  https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

In this episode I am joined by Desiree Benke, Spiritual Business Mentor and host of the Spirit Business Podcast. Desiree has been podcasting since 2017 and went through a powerful rebrand with my help. Together, we dove into Desiree's transformation from sharing raw spiritual insights to aligning her message with her spiritual business mentorship. Desiree shares how podcasting has supported her growth and how it's become a powerful tool for connecting with soul-aligned clients. Tune in for a deep and inspiring conversation about the magic of podcasting, trusting your voice, and stepping into alignment with your true path.In this episode, you'll hear about:Desiree's journey of launching her podcast in 2017 and the inspiration behind itThe transformation she experienced during her podcast rebranding with RenateThe impact of having a clear and aligned message for both Desiree's business and her audienceWhy podcasting is a powerful tool for business growth, connection, and alignmentDesiree's advice for those feeling the nudge to start their own podcast but holding backTime Chapters00:00 Introduction and Guest Introduction02:11 Desiree's Podcasting Journey06:56 The Evolution of Podcasting and Content Creation12:50 Relaunching the Podcast: Co-Creation and Branding18:01 Impact of Podcasting on Business and Client Relationships24:42 Overcoming Challenges in Podcasting34:02 Encouragement for Aspiring PodcastersConnect with Desiree: https://www.instagram.com/desiree_salomon_/

When looking to grow your audience and get more leads who are ready to buy, figuring out how many times you're posting shouldn't be the first question you ask. In today's episode, Danielle R. Harris shares what you need to do to have the visibility you need to grow your audience. Danielle breaks down...How to leverage guest podcasting to grow your audienceWhy speaking at events and in group programs is essential How to use collaborations to grow your audience and get leadsTo learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

In this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it's probably not your offer—it's how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.What You'll Learn:The key difference between “thinkers” and “doers” in your audienceWhy pain marketing is outdated—and what to do insteadHow to position your offer as a need to haveThe concept of your “Angle of Mastery” and how to discover yoursFabi's process for creating messages that magnetize your ideal clientsTimestamps:00:00 – Intro: Why you're attracting the wrong people01:00 – What are power buyers?04:30 – Why pain marketing repels the right audience08:15 – Discovering your Angle of Mastery12:00 – A real-life transformation story17:45 – Messaging that creates urgency (without fake scarcity)24:00 – Need-to-have vs. nice-to-have: The content shift29:00 – Where to find Fabi + Final thoughtsSign Up with Metricool today!https://metricool.com/katie/Visit Fabi Paolini's social media pages:Website:https://www.fabipaolini.com/LinkedIn: https://www.linkedin.com/in/fabipaoliniUncovering How To Speak To Power Buyers Using Your Angle Of Mastery™️: readytoinvestclients.comBook your 15-min messaging session: brandmessagesession.comLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PowerBuyers #MessagingStrategy #AngleOfMastery #BrandMessaging #AuthenticMarketing #ClientAttraction #MarketingMindset #FabiPaolini #RockyMountainMarketing #KatieBrinkley #PodcastMarketing #MarketingTips #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

You could have the most incredible book, but if your marketing isn't working, it won't sell. Many authors struggle with marketing—whether it's not knowing where to start, feeling like they're talking about themselves too much, or simply running out of momentum after launch.In this episode, we'll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The #1 mistake authors make when it comes to building their audienceWhy relying solely on social media can backfire—and what to do insteadThe Amazon book listing pitfalls that hurt your visibility and salesHow to market your book beyond launch month so it keeps sellingWhen and how to invest in book marketing for the best ROIIf you're ready to stop spinning your wheels and start seeing real book sales, this episode is for you!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Send Jackie A Message!Building trust doesn't have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.In this episode, you'll learn:What "borrowed trust" is and how it worksWhy your location can impact your studio's credibility instantlyHow collaborations, guest appearances, and strategic partnerships can fast-track trust with your audienceWhy your service quality must match the trust you inherit for lasting successIdentifying trusted entities to align with in your businessTune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

Send us a textIn this episode, we dive into how nurse writers can stay ahead of the curve by predicting trends in health and wellness. Our guest, Jack Meeker from Healthy, shares expert insights on leveraging industry knowledge, research skills, and networking to create compelling content.About Jack MeekerJack Meeker is the Content Marketing Team Manager at Healthee, where he leads the Content team in creating impactful, multichannel content that drives engagement and supports business goals. With expertise in content strategy, SEO, blog and website copywriting, social media marketing, and content analytics, Jack plays a key role in integrating content strategies into go-to-market initiatives and scaling content operations. His professional experience has spanned multiple industries, with specific expertise in HR, benefits, and healthcare. Jack holds an MA in Disaster and Humanitarian Leadership and a BA in Theology from Wheaton College.Predicting Trends in Health and WellnessKey Takeaways:How frontline healthcare experience gives you unique insight into health trendsThe power of research and simplifying complex medical information for a broader audienceWhy keeping up with healthcare policies and consumer trends is essentialHow listening to news and podcasts at 2x speed can keep you ahead of the gameLeveraging thought leaders, research institutes, and client connections for deeper insights

Season 4, Episode 42: Show Up and Be HeardToday's episode of the podcast is a solo episode all about the simple mistakes I see small businesses making on Instagram and how to avoid them.Tune in now to find out what they are and the practical actions you can take to avoid them.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:How to create a clear and impactful Instagram bio that speaks to your audienceWhy engaging with your followers is non negotiable and how to do it effectivelyThe importance of using Instagram insights and how to make data driven decisionsLINKS YOU DEFINITELY WANT TO CHECK OUT:Check out ManyChat and get 50% off your first 2 monthsCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityIF YOU LOVED THIS, YOU'LL ALSO LOVE:How to create an Instagram bio that makes people want to follow youWhat does social media engagement really mean - and how to do itSUPPORT THE SHOW:If you love this podcast and would like to show your support and say thank you, you can do so here.EPISODE TRANSCRIPTTap to downloadThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

The fascinating psychology of Social Proof; Let's nerd out about marketing  (and make more sales while you're at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof. Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.This one's for the entrepreneurs who know they're great at what they do, but need to showcase it to new leads without feeling awkward or overly braggy.

If marketing feels hard because you have a limited budget for ads or promotions, or you're constantly stressed about the cost of growing your business — this episode is for you.The good news? There are so many ways to market your business locally for free and today, I'm giving you 6 simple strategies to get seen, attract local customers, and build real momentum without spending a single dollar.These are the exact strategies I teach inside The Localpreneur Academy, and they work whether you're just starting out or trying to grow with cutting expenses.Tune into this episode to learn:6 totally free ways to get in front of local people and grow your audienceWhy you don't need a budget at all -- just your phone, the internet and a little timeWhy your happy customers, friends, family and peers are your (free) best marketing team -- and how to get them to actually spread the wordMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEp #84: How To Show Up In Local Facebook GroupsIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.CLICK HERE TO BOOK A FREE CONSULT CALL

If you're struggling to sell your digital products, it's not because your product isn't good—it's because people don't fully trust you yet. Customers need to feel confident that you're the right person to help them before they'll hit that "buy" button.In this episode of The Becky Beach Show, I'm sharing exactly how to build the Know, Like, and Trust Factor so you can turn hesitant visitors into paying customers. You'll learn:Why people hesitate to buy (and how to remove their doubts)How to share your story in a way that connects with your audienceWhy offering free value first (like live workshops) leads to more salesThe importance of showing up consistently so customers see you as the go-to expertIf you're tired of seeing potential buyers walk away, this episode will give you the strategies you need to build trust and boost your sales.Hit play now and start turning followers into customers!Visit my show notes at BeckyBeachShow.com for a free printable workbook to help you sell more digital products.

“The biggest mistake that I see speakers make is that they think that if you just go on stage, and you do a good job speaking, the spinoff business will magically present itself.”Being on stage is pretty much always the most fun and most rewarding part of being a professional paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week, Arel Moodie joins the show to break down how to find more paid gigs in your chosen niche through what Arel calls "spinoff business." Arel and Grant talk about how to build a solid reputation, nurture relationships, and leverage connections to turn one speaking gig into two or three more. Arel goes into detail about his challenges while starting out as a speaker and what tools he used to break into the industry and get past the toughest part: getting his first gig. Finally, Arel talks about a tool called Talkadot that speakers can use to expand their reach and build more connections from the stage. If you're ready to take your speaking business to the next level, this is a must-listen episode for you!You'll learn:The 3 types of people in every audienceWhy spinoff business is importantHow to build a stellar reputationWhy you should join a local Chamber of CommerceHow to use Talkadot to grow your speaking businessAnd so much more!“Clients will book you if they have confidence that you have done well with a group like theirs in the past.”Episode Resources:Arel's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products. In this episode, we cover:Sarah's journey from 109K to 293k Instagram followers in just one yearThe power of niching down and speaking directly to your audienceWhy *not* having a formal degree might be your biggest advantageWhy waiting for "the right moment" could be sabotaging your growth (and what to do instead)The surprising Instagram strategy that helped Sarah gain 180K followers in monthsResources mentioned in this episode:Rich Girl ReelsRich Girl CommunityDigital Product Starter KitRich Girl LaunchPrevious podcast episode with Jera on Social Media Strategy & Video Editing TipsConnect with Sarah:Instagram: @youloveandyoulearnPodcast: The Love and You Learn PodcastConnect with me:Instagram: @abigailpeughIf you enjoyed this episode, be sure to send me a DM letting me know what you loved about it!

The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. Today, we're having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!). In this episode, we're covering:The importance of understanding your target audienceWhy research can help you communicate your product valueThe difference between storytelling and the formatChallenges of PMMs and if they are marketersCommon startup mistakes in messagingThe best time to drink beerSo grab a beer with us and let's chat product marketing

What does it take to create content that truly stands out? Jay Acunzo, celebrated writer, speaker, and host of the "How Stories Happen" podcast, joins us to unpack the art of meaningful storytelling—in all its messy, frustrating, and euphoric parts.Jay shares why asking better questions can lead to more impactful content and explains how challenging assumptions opens the door to creative breakthroughs. He also introduces his concept of the IP Pyramid, a framework for developing and refining your intellectual property to create truly unique and resonant stories that serve your audience and yourself.Listen to the full episode to hear:How to reach deeper truths that lead to more meaningful contentWhy developing your IP is less about following templates and more about creative risk takingThe pitfalls of following best practices too closely—and how to trust your intuition insteadHow to identify the gaps in your storytelling by identifying what truly matters to your audienceWhy embracing constraints can spark creativity and lead to breakthroughsLearn more about Jay AcunzoWebsite"How Stories Happen" Podcast"Playing Favorites" NewsletterCreator Kitchen (Coaching & Education)Follow on LinkedInLearn more about Mary Knox Miller:Thought Leader Media"Human Dispatches" NewsletterFollow on LinkedIn

“Don't conform to your environment. Everyone else does it, but you need to take that path, that uniqueness that is you, because there is no one like you.”As a former circus clown (yes, an actual circus clown), Dustin Portillo knows a thing or two about showtime. And now as a professional speaker, Dustin has taken that mindset and applied it to delivering value for audiences everywhere. This week, Dustin is here to share the lessons he learned from his wide-ranging career and give you some practical tips on things like mastering stage presence, keeping audiences engaged, and what it takes to leave a corporate job to become a full time speaker.We'll spend time walking through his 5 important principles and why determining what's important to you, really matters. Dustin also talks about some of the most scary moments you can have in the industry and how they can propel you to bigger & better things.You'll learn:The importance of knowing your audienceWhy your value is more than a job titleHow to always have a "showtime mindset"How being relatable can help you excel as a speakerHow to embrace the value of growth And much more!"Don't knock on a wall expecting a door to open”Episode Resources:Dustin's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP 127 - John McGhee, How Public Speakers Build Rapport  It doesn't matter how good the information is that you're providing if you're not connecting with those you're trying to reach. Your audience needs to be engaged or they will simply tune you out. There is no in between. Luckily, it's a skill like anything else so it can be learned and improved upon. WHAT YOU'LL LEARN: What it is about public speaking that really draws John in in a different way than speaking from the pulpitJohn's bits of advice for anyone getting into any form of public speakingWhat John feels that the most important of public speaking is no matter what room you're inWhy John feels volunteering in a church is good for any college grad to do and the things they will learnWhy holding a piece of paper in your hand while speaking is a barrier between you and your audienceWhy you must come to terms with the fact that not everyone is going to like you if you want to be a leader How indecision will paralyze any leader and why you must learn to make choicesFAVORITE QUOTE: “ Listen to the people around you. Listen to your advisors. Listen to whoever you trust in your business and then make the best decision you can… Ultimately, you have to make the decision.”John McGheeCONNECT WITH JOHNTikTokCONNECT with Lori: Lori Jewett Unscripted is a podcast that uncovers the transformative power of unearthing your inner superpowers.  We're here to explore the incredible benefits that come from digging deep within ourselves.  Uncover hidden strengths and untapped abilities that lie within each and every one of us.  Whether you're seeking personal growth or looking to make a lasting impact on the world, this podcast is your guide to unleashing your inner superhero.  Be sure to catch this and other profound episodes of Lori Jewett Unscripted in Apple Podcasts.

Wondering if you're ready to invest in paid ads for your business? Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.Megan shares her expertise on why paid ads aren't a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you're setting yourself up for success—without wasting precious dollars.If you're on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.In this episode, you'll learn:How to know when it's the right time to move to paid adsThe biggest mistakes people make when starting out with paid advertisingHow ads can help you build your email list and grow your audienceWhy paid ads aren't a “set it and forget it” strategyMegan's top tips for getting the most out of your ad budgetGrab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields! Resources mentioned:Learn more about the Sprint Course Collective here!Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us to get out there, sell and be proud of it and to have other people in our audience genuinely believe that too.What I cover in this episode:The importance of loving your brand for your audience to feel the sameHow being unaligned with your brand can impact your visuals, messaging, content and trust with your audienceWhy trust is so important in today's day and age, where consumers are more smart and aware than ever beforeWhat to do next if you don't feel absolutely obsessed with your brand---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside; Hannah Davies, Head of Data Culture & Excellence at Admiral GroupJosh Cunningham, Group Head of Data Culture at Lloyds Banking GroupCali Wood, Head of Data Strategy and Culture at AXA Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recording) Where they discuss how Data Culture teams are transforming organisations in 2024, which includes;Why Data Culture is more than just training The relationship between being 'data-driven' and failureThe importance of people and trust to improve competency and capability Why it's important to break the notion of culture down by target audienceWhy data culture is everyone's jobThe importance of having dedicated roles to drive data cultural initiatives Why culture is important to make better decisions that drive business value The different types of data culture initiatives that these organisations are deliveringBattling against ‘the taught' fear of data Differences in upskilling when catering for D&A colleagues and business stakeholders The importance of upskilling the executive teamUsing different mediums and methods of communication to highlight the value being realisedMeasuring how good your data culture is and the value of your culture initiatives The impact that data culture has on the value generated The importance of tracking and measuring engagement Understanding your data maturity and having a maturity roadmap The relationship between culture and valueTailoring culture initiatives to different personasThe relationship between self-service and data culture The major roadblocks/challenges you may face The impact that GenAI will have on data culture/literacy initiatives Key advice for any organisation that is just about to embark upon its Data Cultura journeyMaking these initiatives mandatory or optional Making data sexy and fun Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Tell me if this sounds familiar. You've identified what you want from a decision maker and you're ready to make your case. You got your facts all lined up. Your logic flow is great.  You've got your slide deck and your one-pager all set. Your infographics are brilliant. And then you lay it all out for the decision maker. And it falls flat. They don't buy what you're selling. They don't engage. Maybe they don't even fully pay attention to your whole pitch. And you're left wondering what the heck happened. You gave them every piece of information they need to make the right decision. The facts are all there. The logic is all there. How come they're not getting it? If anything like this has ever happened to you, you know how frustrating it is. And it's easy to think that the problem is the decision maker. But the reality is, it's very likely that your messaging strategy is flawed. That you skipped some critical steps in the engagement process. And it's very possible that your informational materials are missing some key content. The good news is you can fix all of that. In this episode, we reveal:The hidden assumptions we make when delivering information, and how they create friction with our audienceWhy the method you were taught for how to build a case will fail to persuade most decisionmakersHow to structure your conversation with a decisionmaker to get them to engageHow to use informational tools successfully as part of an engagement strategy (and what not to do!)How to improve the effectiveness of the informational tools you're already usingThe key questions you must answer if you want to successfully persuade a  decisionmaker to help youThe critical step many nonprofit leaders skip when persuading a decisionmaker to actI'd love to hear about how you've fine-tuned your informational tools using the principles we shared in this episode.  Connect with me on LinkedIn @The Nonprofit Power Podcast, or on the podcast website.

Hey, Mama! Do you find engaging with your audience to be easier than selling your offers? Maybe you spend more time focusing on building community and giving lots of free value instead of selling your offers. While growing and engaging with your audience is necessary, you also have to invite your audience to work with you in order to sign clients and make money in your business. In today's episode, we are diving into some of the mindset blocks that keep you in a cycle of engaging with your audience without selling and how to overcome those blocks.In this episode, you will learn:Why you can't focus solely on growing and engaging with your audienceWhy you need to sell your offersMindset blocks that keep you from consistently selling your offersHow to overcome those mindset blocks holding you back from selling your offersResources Mentioned in Today's Episode:Apply for Life in Seasons 1:1 CoachingRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode164/I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Connect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable -...

Have you been told to churn out content consistently, only to find it's not engaging your audience as you hoped? It's frustrating, right? Let's break free from the content creation hamster wheel and learn how to truly connect with your audience through authentic messaging.In a world filled with noise and AI bots at every turn, it's crucial to tap into our unique energy and expertise to truly connect with our audience.It's time to elevate your messaging and make a massive impact with every piece of content you put out there!You'll hear about…The power of authenticity in content creation strategies to captivate your audienceWhy it's important to focus on where your best content comes from, rather than following a templateHow to channel your unique energy into your messagingHow to weave clonable client language into your content for maximum resonanceHow to quickly and easily test the quality of your messagingThe power of simplifying communication to boost audience engagement.…and more! Have a question or topic you'd like to see covered on the podcast? Go to www.lifewithpassion.com/podcast and I'll create a custom episode just for you!

It's part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy's track record is impressive— she's recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list includes Avon Products, ADT, Sprint, and thousands of entrepreneurs throughout the country.We'll chat with Wendy about how cold calling has changed over the years, why you need to have a target audience, as well as… How to not overthink what you're going to say— and why a script is important to haveHow to micro-target your audienceWhy knowing your audience's pain points is importantWhat you need to do in order to set yourself up for cold calling successAnd more 

Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we're diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?Highlights:Why everybody should get married in January in WisconsinThe truth about whether or not you can grow a business without social mediaHow to leverage a guest spot on somebody else's podcastWhat is a freebie swap and why is it the easiest way to get subscribersLive teaching isn't just for your own audienceWhy summits are a different bird and one thing in particular to watch out forYes, you can skip the lead magnet and still be successful in partner marketingResources mentioned in this episode:TheInspiredBusiness.co/quizTheInspiredBusiness.co/registerCrowdcastAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Does your business need a podcast? Today's show focuses on this unique way of sharing content, expanding your influence, and growing your business. I'm excited to bring you this interview with my podcast producer from Team Podcast. You'll learn why now is still a great time to start a podcast, how to get started, and why podcasting is a super effective medium to reach ideal clients in your niche. We also discuss how to make sure your podcast is bringing in leads and making money, along with creative ways to use AI tools and repurpose podcast content. Join us to learn more!Christy Haussler is the CEO and founder of Team Podcast. She is a passionate leader in podcast production and marketing with a specific focus on helping podcasters monetize their content. Her journey in the world of digital media led her to recognize the immense potential of podcasts, prompting her to establish Team Podcast. Under her guidance, the company excels in providing exceptional production and strategic marketing services, enabling content creators to produce high-quality podcasts and monetize them. Her innovative approach and deep understanding of the podcasting landscape have made her a respected figure in the industry. Through her work, Christy empowers podcasters to turn their passion into a profitable venture, all while ensuring that their stories reach and resonate with audiences worldwide. As a true Pisces, Christy enjoys the serene environment of Key West, Florida, where she lives close to the water with her wife of 20 years and their two beloved dogs. Show Highlights:How Christy came into the world of podcasting as a content consumer and business ownerWhy a podcast is the most unique outlet for a business owner to generate traffic, create connection and community, and resonate with their ideal audienceWhy a podcast builds the Know, Like, and Trust factor like no other marketing platformCommon misconceptions about starting a podcastHow podcasting can help you claim YOUR space and YOUR platform for YOUR businessChristy's tips for those beginning a podcastWhy delegating tasks and hiring help can be the best first steps in leveraging your ROIChristy's tips for monetizing your podcastHow to generate leads for your business by podcasting with out-of-the-box thinkingWhy you are lagging behind if you aren't using AI tools What Christy's astrology chart shows about her innovation, creativity, discipline, transformative power, and entrepreneurshipHear Christy's answers to rapid-fire questions about helpful advice, morning routine, and what she's reading and recommending. Resources:Connect with Christy Haussler and Team PodcastWebsite (Schedule a free call with Christy today!)Books recommended by Christy:Trust Me, I'm Lying, by Ryan Holiday$100M Leads: How to Get Strangers to Want to Buy Your Stuff, by Alex HormoziConnect with PaulaThe Cosmic Business Lab is now open! This is a year-long program with me going deep into the business strategies I've used to build my six-figure business. You'll get access to resources, courses, and three calls a month, plus bonus calls with guest experts. Are you ready to uplevel? Join here.Upgrade to the Cosmic Business Mastermind, which gives you personalized...

Today's episode is packed with practical advice and bits of wisdom that I hope you will find helpful. It is essentially a mini-masterclass on using social media for your business. Social media is a tool to help us move the needle faster and create more momentum and connection that will lead to more sales. It IS possible to have a good relationship with social media as a tool for getting our message to more people. Join me to learn more!Show Highlights:How to focus on your message on social media–not the number of followersWhy consistency matters to your audienceWhy your message needs to do the heavy lifting in your marketing processHow to view marketing as niching, building/positioning your offer, and getting your message to the people who want to hear itHow to approach your relationship with social media with discipline, learn not to take too long to create posts, let go of perfectionism, and batch your contentHow to work amid the “noise” on social media and unfollow those who don't align with youHow to shift your mindset to use social media as a tool, even if it's been triggering for you in the pastResources:Join the Cosmic Business Lab for strategy support, resources and community as you build your spirit-led business in 2024. We start January 2:You can also upgrade to the Mastermind, which includes everything inside the Lab, plus you'll get 1:1 support from Paula, as well as bi-weekly group personalized coaching calls, her eyes on your copy and astrology, and more. Book a call to see if you are a fit: Get the 2024 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in cash and/or services. Learn more and sign up HERE.Help us with research so that we can create the tools to help you build giving into your business (this is also research for a book I'm writing!) Thank you. Click HERE.Join the newsletter for my weekly Resonance Love Letters. Get these exclusive Friday emails with tips on your business, astrology explained, and behind-the-scenes of running a multi-six-figure business! Sign up here.Will you do us a favor?If you love this episode, I ask you to 1) share it with a spirit-led entrepreneur you think could benefit and 2) rate and review the podcast on your app of choice. Thank you!You can review it wherever you listen just by clicking HERE.We are so grateful that you take the time to do that so others can easily find us.

Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand.In our one-hundred-and-forty-sixth episode you'll learn:The benefits of blogging for your business and how it can be a tool to build a rapport with your audienceWhy you should also be blogging on a personal levelThe difference between personal and business bloggingThe biggest “Writer's Don'ts” - the things you should never do on your blog or when writing your articlesWhy being authentic and not writing what you think people want to read is keyThe best approach for titles and headlinesSome Do's for blogging that you can start incorporating into your content marketing plan todayIdeas to help you stay consistentAbout our Guest:Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content. Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO.Jessie's Drink - Sex in the Jacuzzi2 oz. Schnapps, raspberry2 oz. Vodka1 oz. Cranberry Juice 1 splash Orange Soda1 oz. (unsweetened) Pineapple Juice2 oz. Sprite1 oz. Orange JuiceDon't forget to add the glow sticks like Jessie!Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Regex SEORegex SEO on Facebook@regexseo on Twitter @regexseo on Instagram@regexseo on YouTubeAmanda Hand on LinkedInUntil next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

In this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with Kyle Inserra, a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing.Here are key takeaways listeners can expect to learn from this episode:How to create authentic marketing contentWays to showcase behind-the-scenes business processesTips for understanding your niche target audienceWhy consistency and persistence matter for local outreachThe importance of investing in branding and designResourcesFollow and connect with Kyle Inserra on LinkedIn.Watch some of Kyle's videos on TikTok for great examples of building advocacy through authenticity.Check out the Closed Monday podcast and the Commercial Real Estate School podcast.Learn more about Zelnik & Company.Other shout-outsListen or watch our episode with Shawn Walchef.Check out another episode referenced with Jeremy Julian.Learn more about Kyle's shout-outs to these restaurants: O'Bagel, Frank Pepe, Fry the Coop, and Tony and Pete's.

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack. We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner's process and how it fits in with other marketing channels. We talk about what sequences you really need to have in place and even get into the analytics side of email campaign performance. Topics discussed:Why intention is key in email marketingThe importance of having a stack of marketing tactics and not just focusing on one platformHow a quarterly audit of your email sequences can be powerful for your businessThe industry standards for open and click ratesHow utilizing tagging and segments can give you insight into how your list and audience behavesConstantly evaluate if your emails are supporting your overall strategyDon't forget to add value to your emailsThe holistic view of your content and how it can be applied to your email listHow structure can help you create stronger emailsThe difference in how your emails should look normally vs. during a launch or promotion period isDon't make things too complicated, simplicity isn't a bad thingUsing A/B testing to try different things and see what resonates with your audienceWhy tracking your insights and analytics is so importantConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest, Rachel Lopez:Website: gal-agency.comLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content. The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients. ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. In this episode, I'm talking about:Why adding personality and storytelling to your blogs and emails is so importantHow to start adding personal storiesThe power of examples from your world, tailored for your audienceWhy we need to shrug off some of the writing 'rules'The importance of consuming good content criticallyLinks to things mentioned in this episode: Email story example: the messy deskEmail story example: Visiting the portrait galleryEmail story example: working out at homeWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

This month, I'm breaking down my No BS Blueprint to $30K — the process that I've developed over many years, and currently teach in my program, to scale your business to $30K-months without employees.In this episode, we're talking about the third and last phase of the Blueprint, which is building your authority.Who doesn't want to be seen as an authority in their field?Being seen as an authority and as an expert means that people believe you have a lot of value to offer to help them solve their problem. And when people believe you have high value to offer, they're willing to pay you more.Having authority is one of the best ways to keep increasing your profitability without having to change anything about your business structure. Let's dig into why this third and final phase is key to creating sustainable freedom and profitability in your business.Tune into this episode to hear:The three parts of AuthorityWhy you first and foremost need to learn to do the heavy lifting of communicating your ideas and perspective to a wider audienceWhy your content needs your voice, not ChatGPT'sHow to multiply your content to spread your ideas across different platforms and mediaWhy your email list is the best marketing you can doResources:No BS Blueprint to $30KNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Why You Need Urgency To Fast-Track Podcast Growth.This is a recaps rundown episode for episode 5 'Does Your Podcast Content Lacks Urgency Leading To Slower Growth? Here's How To Fix It Right NOW (Part 1)'Where we covered:How injecting urgency into your podcast can captivate your listenersA vital element every podcast needs to keep relevant to attract a growing audienceWhy you should inject high energy and enthusiasm into your delivery styleHow to leverage FOMO to create anticipation, generate buzz around your podcast, and to drive action like never beforeWe know how hard it can be to find time to revisit past episodes and refresh your memory. That's why we've created "Recap Rundown" - bite-sized 5 minutes episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.If you're ready to discover the old way of growing vs new way of growing when it comes to urgency, scroll up and click play.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastSocial media marketingHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growin' by Anthony Nwaneri.

The secret sauce that every podcast needs to gain traction fast yet most podcasters totally ignore!I'm going to take a guess and say you're hosting incredible interviews and publishing good content, right?Right.Like 10/10, captivating, inspiring, and action-packed with value content.Right?Right!Yet most podcasters have a hard time gaining traction.Most podcasters believe it's about more promotion, more exposure, and more high-profile guests. It's not.It's actually about urgency. This can make or break a podcast! And that's why…In this episode, you'll discover:How injecting urgency into your podcast can help captivate new listenersA vital element every podcast needs to keep relevant to attract a growing audienceWhy you should inject high energy and enthusiasm into your delivery styleHow to leverage FOMO to create anticipation, generate buzz around your podcast, and to drive action like never beforeTo discover how to use the power of urgency to fast-track your podcast growth, scroll up & click play!More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growin' by Anthony Nwaneri.

Jessie Frances was never really drawn to social media.   Growing up in Southeast D.C., Jessie gravitated towards fashion, spending what little money was available to her on thrifted clothing to bring her joy during a difficult time. It started as a way to connect with her mother. Today, her outfits have been viewed over 50 million times on Instagram and 1.3 billion times on TikTok through her blog Cappuccinos and Consignment by her many fans, who she affectionately refers to as "mes amis."    Jessie's journey is an absolute whirlwind. From starting her social media journey while caring for her hospitalized son to losing her mother during the pandemic, she continues to share moments like this with her audience to foster truly intimate, authentic connections. In this conversation, Jessie talks about why "niching down" was never the reason for her success as an influencer. She also dives into the many life lessons from her late mother that she continues to reflect on, and why moving past the desire to be "perfect" gets easier over time.  Follow Jessie on Instagram, TikTok, and YouTube.Learn more about Cappucinos and Consignment.  In this episode, we cover:Jessie's sprawling journey to start and scale Cappuccinos and ConsignmentWhy "niching down" isn't the answer to developing a meaningful, lasting relationship with your audienceWhy seeking perfection is really just another form of procrastinationThe most impactful life lessons that Jessie learned from her motherDistancing yourself from the expectations of others to enjoy your life right now Quote of the Week:“Once I let go of this, I'd say, very antiquated thought of perfection, that's when I was able to live, knowing that things will never be perfect." - Jessie Frances  Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: "Air Hockey Saloon," "Short Song 012623," "Short Song 020923," "The Oceans Continue to Rise,"  "Short Song 030223," "The Oceans Continue to Rise," "Short Song 011923," "It Takes a Lot to Keep a Figure Like This," "There Are Days That I Don't," "I Want to Fall in Love on Snapchat." Used under the Creative Commons 4.0 International License

#048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience. In today's episode, you will learn: Do launch event like free masterclasses and challenges still work? The pro's and con's of a free masterclass and who it is best suited to What to consider if you're thinking of doing a free challenge, and how to make it work for you and your audienceWhy your decision needs to be guided by what suits your audience, and how you want to show up, rather than what anyone else is doing.   If you've ever wondered which one you should go with, this episode is a must-listen! Book in for your free 30 min Launch GamePlan session here: https://www.louiseblakely.com/gameplanEnjoy,Lou xx 

Before we jump to today's episode: be sure to grab this FREE Online Course for Digital Product Creators: DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF!On today's episode, we're talking about a cornerstone of any successful online business: building an email list. I know that you know how important this topic is— yet so many experts place it far too low on their list of just do activities.As an online business owner, you likely spend a lot of time creating content, whether it be through courses, digital products, social posts, blogs and more— but if you're not actively building your email list, you may be missing out on a significant opportunity to connect with and nurture potential customers. In this episode, I'll share exactly what I did right, and where I have regrets building my list, and how email fits into speaking on stages. Episode Highlights:The importance of providing ‘real' value to your audienceWhy building list is so important and how focusing on getting ‘quality' leads is a mustHow your email list has direct correlation to your business health (aka your ability to sell your programs)The connection of email list building to speakingTwo things you need to consider when growing a healthy email listStrategies / sustainable ways you can leverage to help you expand your email listEPISODE  SHOW NOTES

Have you ever scrolled through social media and discovered a creator so authentic and fun that you immediately felt a connection to them?Patty Post of Checkable Health found today's guest, Britney Crosson, on Instagram and fell in love with her online presence as a business owner. Her company, a social media and podcasting agency aptly titled Fun Love Media, was launched in 2019 and exemplifies her principles to inspire and work smarter, not harder.Britney uses social media to grow her personal brand, and has awesome tips that can help you do the same. She's proving that serious content isn't necessary to make a serious impact, and being yourself will lead to success.This is the episode for you if you want to learn how to start your social media journey and build your personal brand!Topics discussed in this episode:Turning her love of social media into a businessBritney's content recommendations for your personal brandHer drive for authenticity and self-expressionAdvice to build your social media presenceUtilizing hashtags to target your audienceWhy you should be repurposing contentServices offered by Britney's company, Fun Love MediaHow Britney balances career and motherhoodOur mutual love for PelotonThe Small Biz Social Society retreat Connect with Britney Crosson:https://www.instagram.com/britneycrosson/https://bossladybio.com/britneycrosson/Listen to Britney's podcast, The Social Sunshine Podcast, for more tips on marketing, social media and more! https://socialsunshinepodcast.com/Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Listen to your audience!It's some of the most popular marketing advice out there. We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there's a dark side to listening to your audience. And that's what I'm talking about today.Listen to the full episode to hear:The biggest mistake people make when they listen too closely to their audienceWhy you DO want to listen to your audience when it comes to validating your ideasHow to balance what the market wants and what you're passionate about so you can make a living doing work you loveLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins

Do you ever find yourself spiraling about the legal side of marketing and fulfilling your coaching program?Fear no more because Bobby Klinck is here to put your mind at ease and teach you everything you need to know to crush your email marketing and cover yourself legally at the same time. Bobby is a lawyer and a master of email marketing, so I couldn't have him on the podcast and not talk about both. Bobby Klinck is a Harvard lawyer turned online entrepreneur who helps other entrepreneurs protect their online businesses quickly, easily, and affordably with his dummy-proof legal templates.Topics covered in this episode include:The goal of effective marketing How to build trust with your audienceWhy email marketing is so effectiveHow to start protecting yourself legallyI'm so excited for you to hear what he has to say about emails, sales sequences, and the legal side of business. He's even sharing the seven core emails that you need to have in every sales sequence. You're not going to want to miss it!Resources Mentioned:Get Bobby's Templates: https://bobbyklinck.com/legal-templates/Get Bobby's Coaching Guide: https://bobbyklinck.com/coachingguide Get Bobby's Book: https://www.amazon.com/Email-Marketing-That-Doesnt-Suck/dp/1544527373 Apply for 10k in 10 Hours: https://neillwilliams.com/10k-in-10-hours Connect with me @neillwilliamscoach on Instagram and FacebookIf you're loving what you're learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.Full show notes available at www.neillwilliams.com/podcast

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don't really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience. Also in this episode, we discuss Sounds Profitable's “The Medium Moves the Message” research study and Tink Media's upcoming Adopt a Listener Month initiative.Listen to learn about: 5 questions you can and should ask your audienceHow to actually get responses from your audienceWhy it's not enough to just ask “what do you like about my podcast?”Why you don't need this to be a study or have thousands of responses for it to be effectiveWhat's coming up at Sounds ProfitableLinks:ArticleArielle NissenblattTom WebsterSounds Profitable's researchCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don't really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience. Also in this episode, we discuss Sounds Profitable's “The Medium Moves the Message” research study and Tink Media's upcoming Adopt a Listener Month initiative.Listen to learn about: 5 questions you can and should ask your audienceHow to actually get responses from your audienceWhy it's not enough to just ask “what do you like about my podcast?”Why you don't need this to be a study or have thousands of responses for it to be effectiveWhat's coming up at Sounds ProfitableLinks:ArticleArielle NissenblattTom WebsterSounds Profitable's researchCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm

Have you ever heard that you can't create a $1 million business off of a smaller offer? That simply isn't true and today's guest is proof of that. In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. In this episode, she's here to share exactly what she does, how she does it, and how she got to where she is today. You'll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.In this episode, you'll learn:Why it's so important to know your audienceWhy she decided to launch a courseWhen she decided to switch to an evergreen modelWhy you need to have your audience at the front of your mindThe impact her course has enabled her to make on her audienceThe foundation we are working on strengthening Jessica's conversion ratesTips for using ad data to make decisions Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Jessica Berk's Links: Visit Jessica's websiteCheck out Jessica's masterclassFollowWe've made some big changes to my Accelerator coaching program recently, including two 30-min 1-on-1 coaching calls with me each month. If you are interested in 1-on-1 and group mentorship to help guide you to the next level of your business through things like clear systems, creating an effective and efficient team, and a growth-focused strategy, head over to www.rickmulready.com/accelerator to fill out the short application.

Today, we're joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast.Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you've poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can't figure out why.We always blame the algorithm for poor engagement and stalled audience growth. But if we're being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build an audience of loyal fans.By the end of this episode, you'll learn about:How to use humor to engage your audienceWhy overly curated content flops and authenticity wins every timeFinding the sweet spot between relatable and controversial content

I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.It was all of the fundamental business methods that we have heard time and time again. It goes to show that what's old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.In this episode of Art of Online Business, I'm sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well. None of these methods are revolutionary or new. It's all about staying consistent and doing what aligns with you and how you want to serve your clients.In this episode, you'll learn:How one member uses weekly live webinarsHow another member uses monthly paid live workshopsHow a different member offers different membership offersHow a member filled their offer by knowing their audienceWhy these methods work so wellLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/650

Episode # 240. About Sophia: Sophia is a social media strategist with a proven record for increasing a brand's following, engagement, and reach.Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages...She's also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.Connect with Sophia Getsocial.comWhatthehecktopost.com  InstagramFavorite Quotes“There's a lot of messaging that says content is king. right. And this is why where burnout comes from. We're showing up every single day to pump out a bunch of different content. But what we are forgetting is without the relationship, without someone feeling comfortable enough to talk to you,  your conversion rate after a period is going to start to dip.”“The job of the algorithm is to keep someone on the platform as long as possible. That's why the algorithm exists.  It serves people content based on what they've shown interest in.”“So much of the content and how we're leveraging the algorithm - not all of it is measurable. Loosen up. Don't take your engagement personally because there's a lot that you're not even aware of.”In This Episode You'll Learn:A fresh perspective on social mediaGetting to know your followers better through your postsThe relationship between the algorithm and relationships with your audienceWhy you shouldn't obsess with engagement statsUsing your branded language without over-commoditizing what you doDiscovering where to get active conversionsMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It's one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. What I'm sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. So when you're thinking about running Facebook or Instagram ads, you want to move your audience from the platform they're on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.In this episode, you'll learn:Why leverage matters if you want to grow and scale your businessWhy your email list is so important The ways that your email list can help you growHow your email list helps you build a relationship with your audienceWhy running ads to grow your list will cut your ad budget and increase your sales during launchesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to Full show notes available at www.rickmulready.com/617One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

Today I want to talk about a topic I'm seeing come up more and more in my coaching sessions.I've been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.When we segment, it's going to lead to stronger relationships with people that you serve or want to serve.When you segment, it's going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.There's a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.We're going to cover all of this in today's quick tip episode.In this episode, you'll learn:Which main categories to segment your audience intoHow to structure your email surveys for segmenting your audienceShould you be using lead magnets?Different tools you can use to streamline your segmentationHow to use your YouTube channel or podcast to segment your audienceWhy you need to tidy up your email list on a regular basisLinks & Resources:CommunityRightMessage10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here