Three lagers are up on the agenda today, and only one of them is a homebrew. Brian sent us his Czech Pale Lager attempt, and we try our best to solve his green pepper issue, then we get to the main event: how does Heineken 0.0 stack up against regular Heineken in a taste test? We know what you're thinking, and you aren't wrong. The push of NA beer into the craft space is new, so if anyone can pass off a 0.0% ABV lager as full-flavor (ok, "full-flavor"), it's gotta be Heineken, right? Find out! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mother, talent manager and business woman owning a company that carries her name, Ingrid French has been in the business of people management since 1999 and continues to be impassioned by it to date. Her company IFM (Ingrid French Management) represents clients: actors and models for television and print commercials, film, theatre and voiceovers booking for Smirnoff, Yellow Tail, Yeungling. Her talent has booked commercial campaigns for Verizon, John and Johnson, Target, T-Mobile, Bacardi, Fedex, Nike and Heineken to name a few. Television bookings include: Blacklist, Law & Order SVU, Orange is the New Black and film bookings consist of: Brooklyn, The Wolf of Wall Street, Daughter of God. This is only a partial list. All these years later after graduating with a major in journalism and minor in theater, a nurturer, Ingrid is still excited about the daily work and long hours that come with it, as she is about the New York she always wanted to live in. A realist, Ingrid still looks at the glass half full. Check her out at: https://www.ingridfrenchmanagement.com --- Support this podcast: https://anchor.fm/ozzie-stewart/support
The grain used to make many of today's whiskies isn't always picked for its flavor, but that's not the distiller's fault. Blame the commodity grain system, in which the largest grain customers determine what types of rye, corn, wheat, and barley are most widely planted by farmers. It's the Golden Rule, in which the one with the most gold gets to call the shots...and distillers aren't the ones with the most gold. Because of that, many grain types distillers would love to use are consigned to "heirloom" status or forgotten entirely. That's what happened to Rosen Rye, a strain prized for generations by Pennsylvania distillers that almost disappeared completely - until a small band of mavericks brought it back to life. Earlier this month, a team of craft distillers gathered at George Washington's Distillery at Mount Vernon to make a batch of Rosen Rye, and we'll have that story for you on WhiskyCast In-Depth. In the news, the whisky portfolio for South Africa's Distell Group is being split up in a merger with Heineken, while Pernod Ricard has fired up the stills at its first malt whisky distillery in China and another craft distiller is celebrating its 10th anniversary.
Former Bachelorette contestant Tyler Cameron joins the Can I Steal You for a Second? podcast to promote his partnership with Heineken, discuss how dating's been while living in New York City and his reaction to Hannah Brown's upcoming book. See omnystudio.com/listener for privacy information.
NasCardRadio Episode 71: Jason, Logan and Val review the 2021 Heineken Grand Prix Of SAO PAULO race and winner Lewis Hamilton's Trading Cards. Logan received an award for his run of 1980's NASCAR trading cards. The list of autograph attendees was released for the 2021 Stock for Tot's December 7th, 2021 in Mooresville, NC. There is a deep dive for the 1993 Action Packed Racing Release. Finally, the guys finish with some interesting eBay auctions recently closed and a few still underway. #thehobby #tradingcards #whodoyoucollect
Richard Rushton, group CEO at Distell discusses their merger with European brewer Heineken. Dawie Maree, head of information and marketing at FNB Agribusiness on how the increase in the cost of ammonia will affect prices of food. Ian Mann, regular book reviewer and MD at Gateways Business Consultants reviews, ‘Effortless: Make It Easier to Do What Matters Most' by Greg McKeown See omnystudio.com/listener for privacy information.
Daphne van Paassen liep afgelopen weken mee met The Climate Miles, een klimaatmars van Groningen naar Glasgow, waar de klimaatconferentie COP26 van de Verenigde Naties momenteel plaatsvindt. Ze vertelt over de tocht, de diversiteit van het publiek en wat haar ertoe bracht om mee te lopen. Ook hoor je Luuk Sengers en Evert de Vos. Zij maakten een top tien van Europese bedrijven die hun CO2-uitstoot aanzienlijk hebben verminderd. Zo gebruikt Heineken momenteel als enige een elektrisch binnenvaartschip. Zij tonen een enorme bedrijfstrots. Wat kunnen de anderen hiervan leren? En wat zou de overheid moeten doen? Productie: Kees van den Bosch & Paola Leijssen
Mrs. Ndidi Okonkwo Nwuneli is an expert on social innovation, African agriculture and nutrition, entrepreneurship, and youth development. She has over 25 years of international development experience and is a recognized serial entrepreneur, author, public speaker, and consultant.Through her work in the private, public, and nonprofit sectors, she has shaped policy and led the design and execution of high-impact initiatives focused on strategy, organizational design, ecosystem solutions, and growth. Mrs. Nwuneli serves on the boards of the Rockefeller Foundation, the Global Alliance for Improved Nutrition (GAIN), AGRA, Nigerian Breweries Plc. (Heineken), Godrej Consumer Products Ltd. India, Fairfax Africa Holdings Canada, Royal DSM Sustainability Board, Netherlands, and the African Philanthropy Forum. She previously served on the Boards of Nestle Nigeria Plc., the World Vegetable Center and Cornerstone Insurance Plc.As the co-founder of AACE Foods, which produces a range of packaged spices, seasonings, and cereals for local and international markets, Mrs. Nwuneli has propelled the growth of a catalytic business. As the founder of Nourishing Africa, a digital home for food and agriculture entrepreneurs operating on the African Continent, she is accelerating the growth of the ecosystem and supporting entrepreneurs in 35 African countries. Her latest start-up is Changing Narratives Africa committed to changing global mindsets about Africa by showcasing the Continent's contributions to the world through the pioneering work of her dynamic people, their innovations, and products.Ndidi's book, “Food Entrepreneurs in Africa: Scaling Resilient Agriculture Businesses” is available on www.sahelconsult.com/feia on Amazon, and the Routledge website.Find Ndidi's work online: Changing Narratives AfricaAACE FoodsSahel ConsultingPhoto credit to Ndidi Nwuneli.Follow Item 13 on social media: Instagram, Facebook and Twitter @item13podcastDon't forget to subscribe & leave us a review!Heritage Radio Network is a listener supported nonprofit podcast network. Support Item 13 by becoming a member!Item 13: An African Food Podcast is Powered by Simplecast.
On this day in 1983, Alfred “Freddy” Heineken, CEO of the Heineken brewery, was abducted at gunpoint outside the company's headquarters in Amsterdam. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Proudly brought to you by Heineken Best of Frenemies with Dermot and Dave is a brand new podcast series celebrating the best of sporting rivalries on and off the pitch. On the first episode Dermot & Dave are joined by Ireland and Liverpool football legend Ray Houghton who speaks about some of his most fierce rivalries – even after the full time whistle was blown - including a frosty encounter with Graeme Souness. The lads also spoke to Derval O'Rourke, who shared some hilarious stories about her biggest rival in the running world! All of that and we go behind the scenes at Bohemian FC and two sporting rivals go head to head in a quick fire battle. [audio mp3="https://media.radiocms.net/uploads/2018/11/05110001/BOF-Episode-1-FINAL-EDIT.mp3"][/audio] With thanks to Heineken, proud sponsor of Heineken Champions Cup and UEFA Champions League. Get the facts. Be Drinkaware. Visitdrinkaware.ie.
Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:30] - What is the Metaverse? [01:27] - Why the rebrand to Meta is significant [02:50] - The importance of Web 3.0 [04:55] - The future of decentralized spaces [06:17] - What the Metaverse means for marketers [07:36] - Go where the attention is [09:37] - Outro ___ Watch:
What happens when you cross Amsterdam with a Book? You get Kidnapping Mr. Heineken of course! Now we know that most would've been like The Fault in Our Stars, but that's too sad of a story. Or even The Goldfinch, check back in our episode log and you'll see that we already did that one! Instead of all of that, we watched the start of the Dutch Godfathers playing Frogger through the city of Amsterdam. Let us know your thoughts on this episode and what your favorite heist film is on Instagram or Twitter. Don't forget to recommend movies like this for us at any time, just visit our website! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
On this episode of “Making Elephants Fly,” Terry sits down with Mike Brennan. Mike is a New Jersey-based designer and illustrator. His artistic journey began as a boy in New York, where he would construct heartwarming greeting cards which lit up the faces of his family and friends. From an early age, he understood the importance of serving others through his art and bringing them value, an ethos still evident in his creative practice today. Mike's portfolio showcases his versatility and creativity. He is known for his custom ‘Rockstar' pet portraits, pop culture art, yoga art, live event sketching and graphic design. He is also the author and illustrator of three self-published books: “Dear Snow: One Man's Angry Rant Against Winter,” “Dear Human: What Your Dog Is Really Thinking” and “The Art of Yoga.” Mike helps fellow creatives and content creators leverage simple, practical steps for establishing a daily creative habit. He does this via public speaking and his course “Your Artist Journey” where he shares key methods and principles from his own daily art making practice that spans over seven consecutive years and counting (over 2,555 works of art). He studied in New York City and graduated from the Fashion Institute of Technology and The School of Visual Arts. Mike has enjoyed working with a range of clients in the past, from major brands including Mobile, Heineken, Chase Manhattan Bank, to independent agencies serving boutique businesses. His pop culture art was spotlighted on AMC's Talking Dead, and featured on Syfy.com. His yoga art appeared in ‘The Art of Healthy Living' exhibit at the I.D.E.A. Museum, Mesa, Arizona. On this episode, we talk about The Thing 2021 and why you should join us in on the livestream if you can't be in the room. Find out more at http://terryweaver.com and join Terry and Mike at the Thing at http://thething.live .
On this episode of Hashmap on Tap, Anastasia Leng joins host Kelly Kohlleffel to talk about some fascinating marketing perspectives. Anastasia is Founder & CEO at CreativeX, which uses data and AI to help customers like Unilever, Heineken, ING, Facebook, and Pepsi achieve creative excellence at scale. Prior to CreativeX, she founded Hatch.io and spent time at Google and Interbrand doing both Product Marketing and Brand Strategy. Show Notes: Learn more about CreativeX: https://www.creativex.com/ Read CreativeX's report on creative quality: https://www.creativex.com/reports/creative-quality-score Connect with Anastasia on LinkedIn: https://www.linkedin.com/in/aleng/ On tap for today's episode: Casablance Tea & Apple Pie Chai Contact Us: https://www.hashmapinc.com/reach-out
** Denne podcast er sponseret af Arbejdernes Landsbank og Heineken 0.0 ** I denne sæson har de danske klubhold stået med en unik chance for at spille point ind på koefficient-konto og sikre, at Danmark stadig er at finde i det gode selskab i Top 15. Det er ikke gået som man kunne have håbet på indtil videre, men med tre kampe tilbage af gruppespillet i både Europa League og Conference League er der stadig masser at spille om, og alt håb er langt fra ude. Det kræver dog, at der snart kommer nogen sejre på kontoen fra andre hold end F.C. København, der har noteret sig for de to eneste danske sejre i i alt 12 gruppespilskampe dette efterår. I denne udsendelse giver Medianos hus-koefficient-ekspert Jonathan Holtegaard en status på udsigterne for dansk fodbold, hvis tendensen fortsætter. Han kommer også omkring de lande, vi skal holde øje med, og hvordan deres hold har klaret sig. Og uden at afsløre for meget, kan vi godt sige, at det ikke er den store optimisme, der præger udsendelsen. Det er det tilgengæld, når Holtegaard fortæller om udsigterne for Herrelandsholdet og hvad deres gode præstationer har bragt med sig. Så den sidste del af udsendelsen har fokus på, hvordan det ser ud for Danmark forud for både Nations League i juni og VM i Qatar i december 2022. Hvis du vil læse en grundigere gennemgang af udsendelsens emner, så tjek Holtegaards Blog, der udkommer på Mediano.nu forud for torsdagens kampe i Europa og Conference League. Husk projekt 'Støt Mediano', hvor du kan blive frivillig abonnent på Mediano. Det kan du gøre her: www.mediano.nu/stot Du kan også læse om formålet med Støt Mediano. Det kan du gøre her: https://www.mediano.nu/oversigt/2021/10/2/nu-kan-du-sttte-mediano-men-alt-indhold-er-stadig-gratis
**Udsendelsen er sponsoreret af Heineken 0.0** Vinicius og Real Madrid kan tage et stort skridt mod avancement ved at slå Shakhtar Donetsk, og faktisk kan de første mandskaber matematisk sikre sig en plads o Champions League-ottendedelsfinalerne i denne uge. Vi giver dig her en grundig opvarmning til alle 16 Champions League-kampe, som spilles tirsdag og onsdag, når det er blevet tid til fjerde runde af gruppespillet. Journalist, Nicolai Lisberg, og fodboldspiller, Jonas Hebo Rasmussen, er i panelet. Vært: Adam Møller Gomaa Vi taler om grupperne i følgende rækkefølge: • Gruppe E (00:04:00) • Gruppe F (00:19:00) • Gruppe G (00:29:00) • Gruppe H (00:34:00) • Gruppe A (00:43:00) • Gruppe B (00:53:00) • Gruppe C (00:56:00) • Gruppe D (01:04:00)
Het moet een zware week zijn geweest voor Shell-topman Ben van Beurden. Het ABP verkoopt alle aandelen Shell, want niet groen genoeg. Tegelijkertijd koopt een Amerikaanse belegger zich in om een opsplitsing te forceren. En dan vallen de kwartaalcijfers ook nog tegen.Richard de Jong (Van Lieshout & Partners) vindt zo'n splitsing nog niet eens zo'n gek idee. Ook Najib Nakad (Van Lanschot-Kempen) heeft oog voor de huidige onderwaardering. Maar hij denkt niet dat Shell in de nabije toekomst wordt opgesplitst, Richard denkt dat het binnen 5 jaar gebeurd wel is.Verder in deze aflevering van BeursTalk aandacht voor de Amerikaanse tech-giganten en hun cijfers, ASMI en Heineken. Daarnaast bespreken we het rentebesluit van de ECB en uiteraard geven beide experts hun tips.Aan het einde van de podcast hoor je een kort gesprek met Martijn Rozemuller van VanEckETF's, de partner van BeursTalk. Dat doen we elke twee weken, deze week bespreken we twee Wide Moat-ETF's en gaan we in op dividendbeleggen. Luisteren dus!De gepresenteerde informatie door VanEck Asset Management B.V. en de aan haar verbonden en gelieerde bedrijven (samen "VanEck") is enkel bedoeld voor informatie en advertentie doeleinden aan Nederlandse beleggers die Nederlands belastingplichtig zijn en vormt geen juridisch, fiscaal of beleggingsadvies. VanEck Asset Management B.V. is een UCITS beheerder. Loop geen onnodig risico. Lees de Essentiële Beleggersinformatie of het Essentiële-informatiedocument. Meer informatie? www.vanecketfs.nl
Analise notícias de negócios como os instrutores da Business Training Company: https://bit.ly/3mwQTqRPainel semanal de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Temas comentados:Curtas- Ambev sente pressão de custos- Heineken fala sobre aumento de preços- IPO por SPAC e resultados de WeWorkMovimentos estratégicos- Tesla e Hertz com parceria e cadeia de valor com Uber- Redução de Portfólio: Casos de Grupo Ultra e GE- Best Buy entrando no setor de saúde- Aquisição da Grand Cru pela Evino- Positivo entrando em smartphones premium- Paypal pode comprar PinterestAportes- Investimento na SouSmile- Pipefy recebe aporte e cresce globalmenteIPO- Verzani, de serviços terceirizados, lança prospecto- Resultados da SuperbidSe você gostou, INSCREVA-SE em nosso canal e curta o nosso vídeo! ----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: www.btcompany.com.br
Dino Vũ là chủ nhân của kênh YouTube Dinology và Founder của Ngòn Ngon, trang Facebook chia sẻ các công thức nấu ăn lạ miệng do chính Dino biên soạn và khám phá. Với vai trò là một người sáng tạo nội dung, Dino đã từng bị cuốn vào vòng xoáy làm việc dày đặc và nhiều lúc cảm thấy bị lạc lõng, chênh vênh vì không tìm thấy mục đích sống. Học lỏm công thức nấu ăn của anh chàng đã nhiều, hãy cùng host Thuỳ Minh lắng nghe tâm sự của Dino về hành trình đưa anh đến thành công và trở thành 1 influencer được mọi người yêu mến như ngày hôm nay trong tập Have A Sip (Uống Gì Không) nhé. Cảm ơn nhà tài trợ HEINEKEN đã đồng hành cùng Vietcetera trong tập podcast này. Vui đi, chờ chi cuối tuần. Heineken Silver là người bạn đồng hành hoàn hảo để tận hưởng niềm vui mà không cần chờ đợi, ngay từ những đêm trong tuần. Với thiết kế trẻ trung, hiện đại, hương vị đẳng cấp quốc tế, Heineken Silver mang đến yếu tố sành điệu cho các bữa tiệc tại gia hay những buổi gặp gỡ ‘nhẹ êm mà đậm chất'.
**Udsendelsen er sponsoreret af G4S Alarm og Heineken 0.0** I denne uge er Max Mediano rent internationalt preview mod alt det bedste fra den fodboldweekend, som står for døren - men vi åbner selvfølgelig programmet med en diskussion af den store nyhed fra FC Barcelona om fyringen af træner, Ronald Koeman. Max Mediano er magasinet, der udkommer hver fredag, når de store internationale ligaer kører i sæsonen. Her kigger vi frem mod de allerstørste kampe i Europas største ligaer, og så analyserer vi det bedste fra Champions League, Europa League og Conference League, når der er spillerunder i de europæiske turneringer. I denne uge består panelet af: - Fodboldtræner, Rasmus Monnerup - Journalist, Nicolai Lisberg - Og fodboldspiller, Jonas Hebo Rasmussen. Der er to partnere, som sørger for, at vi kan udkomme med vores nye, stærke magasin: *Heineken 0.0 er vores gennemgående partner på international fodbold. Det vil sige, at de er med, når vi snakker Champions League, Europa League og Conference League og selvfølgelig EM. Og så er Heineken som fodboldens øl selvfølgelig også med til at bakke op om Max Mediano. * G4S Alarm leverer tryghed til danskerne, så man kan få en alarm nu i stedet for at vente til efter, at der har været indbrud. Tjek vores samarbejde ud på https://www.g4s.dk/partner/mediano Her kan du også beregne pris en alarm hjemme hos dig, og det er vigtigt, at du bruger dette link, så G4S kan se, at du kommer via Mediano: https://cutt.ly/SRHtXsA Husk også projekt 'Støt Mediano', hvor du kan blive frivillig abonnent på Mediano. Det kan du gøre her: www.mediano.nu/stot Du kan også læse om formålet med Støt Mediano. Det kan du gøre her: www.mediano.nu/oversigt/2021/10/…Qjf2FDihdsOI3JzVM
In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:57] - Amazon, as one of the largest company in the world [01:42] - Amazon has done a lot of good for the world [02:21] - The natural problem with large centralized company [03:44] - The more power you gain, the more people will complain [04:40] - Good Product and Distribution matter the most [05:38] - How to control your brand? [06:25] - Building a brand [08:16] - Final thoughts [08:42] - Outro ___ ✌️Create Your Own Dream Business bit.ly/3ARgO1L
Discover how the legendary brewer is using Microsoft Power Platform to automate and expedite core business functions. Get tips for making your own processes more efficient, and learn effective ways to integrate Power Platform within projects of any size or industry.
Join us as we discuss the 12 best songs of 1994 in all genres! Joined by Audio Professional - Jeff Stewart! Let's all remember the 90's !!!!! Find out: Who is Nathanial Hornblower and why is he Kanye before Kanye - listen to the clip!! Can the early Beatles help create a punk rock classic? — hear's a hint dental ashtray. The darkest song of 1994 that could include a hidden reference to a fiery resurrection? How did a single bottle of Heineken create a huge hit in 1994? What is Seal's most embarrassing song? What Bad Radio song became a huge radio hit by one of the biggest bands of the 90s? What iconic vocal line was originally meant to be played on guitar? In our studio: Jeff blackmailed by his child to add a song, hears a cracking whip, has four reasons to love a jam band, describes the riff in his head, Gets thrilled about a live track, Rob goes tacet crazy, sings some Chili Peppers to another song, does some accents, worries about Jake turning in his grave although he's still alive (it can happen), and hears the devil in a amazing 90s song.. Listen to these related episodes Nirvana, Alice in Chains. 12 artists you should be listening to, Stone Temple Pilots, Pearl Jam, Soundgarden Also Check Out the Going Back to the 1980's series Best of the 80s, '89, '88, '87, '86, '85, '84, '83, '82, '81, '80 Also Check Out other episodes co-hosted by Jeff Foo Fighters, Genesis, Scorpions, Best of 1985, Best of 1999, Best Music of 1997 Spotify - Current Playlist , Best of 1994 Apple - Current Playlist, Best of 1994 We are drinking Powers Three Swallows You can also listen to us on —> Apple Podcasts | Stitcher | ListenNotes | XML Feed GET INVOLVED WITH OUR COMMUNITY! On our Facebook Page: https://www.facebook.com/DirtyDozenPodcast
On this week's episode of Inside Outside Innovation, we sit down with Kaiser Yang, Co-founder of Platypus Labs and Author of the new book Crack the Code. Kaiser and I talk about the mindsets needed to foster creativity and innovation. And some of the pitfalls you can avoid when trying to spin up your innovation initiatives.Inside Outside Innovation as the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat to what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript of Kaiser Yang, Co-founder of Platypus Labs and Author of Crack the CodeBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger. And as always, we have another amazing guest. Today we have Kaiser Yang. He is co-founder of Platypus Labs and author of the book Crack the Code: Eight Surprising Keys to Unlock Innovation. Welcome. Kaiser Yang: Hey, thank you so much, Brian. I'm delighted to be here and be a part of your program. Brian Ardinger: I'm excited to have you on the show. We got connected through Josh Linkner. I was interviewing him about his new book, Big Little Breakthroughs. And he reached out recently to say, hey, Kaiser's got a new book out in and around this particular subject. You've worked with some great companies out there when it comes to Innovation, Heineken, and ESPN, and Coca-Cola. What are some of the most common problems that companies are trying to solve when it comes to Innovation?Kaiser Yang: There's a number of challenges that we help organizations focus on and prioritize. But it really starts at the leadership level of prioritizing Innovation, building the right set of rituals and rewards that motivates team members to drive inventive thinking in their day-to-day responsibilities. And so, we do spend a lot of time working from the leadership level first understanding what the desired state is. What some of the desired outcomes are.And crafting a strategy. And that strategy, it could involve a number of different things from bringing thought leadership to the organization, doing training workshops, running Innovation, bootcamps. Sometimes it even just comes down to creating inspiration and motivation in terms of ideas, like giving them the power to recognize patterns outside of their industry. So, they can innovate their own and challenge the status quo. So, for us, I think when we first work with organizations, it has to start at the top. Meaning there needs to be a commitment to driving innovation and making it a priority. And then it makes the rest of the initiatives so much smoother moving forward.Brian Ardinger: That is so important that context setting. Because I think a lot of times organizations get off the wrong track because they don't necessarily define Innovation the same way. A lot of people think of innovation as I've got to come up with the next electric car or new Uber. And as you know, Innovation can be something much simpler as far as, you know, how do you find it and identify a problem and create something of value to solve that problem. And a lot of the book talks about that creative problem-solving area that doesn't have to be transformational, but it can be little breakthroughs that make a difference. Kaiser Yang: Absolutely. It's a philosophy that I share with Josh. And his book, Big Little Breakthroughs is all about the fact that we should look for everyday acts of creativity or what he calls micro innovations.And for us too, when we work with organizations, we obviously want to look at transformational opportunities, high growth opportunities. But sometimes when you look at Innovation, just in that context, it can be paralyzing for most of the team members, right. Unless it's a billion-dollar Elon Musk type idea that it doesn't count.When in reality, some of the best innovations start with small acts of creativity applied to solving the customer experience or driving improvement in internal processes. And those little innovations can stack up and make a significant difference over time. Brian Ardinger: Well, you almost have to build up those muscles and, you know, to jump directly to starting a brand-new business or a brand-new idea is challenging, especially if you've been hired to optimize and execute in a particular business model that you know and have some certainty around. Versus a completely unknown kind of environment. Kaiser Yang: For sure. What we see in many organizations is that there's this tremendous creative readiness, this curiosity, this willingness to drive change. But where it falls short is the implementation side. And it's most often these teams and individuals don't have the right tools or the training or critical thinking skills to apply their creativity to innovative outcomes.And that really is kind of the point of Crack the Code, my new book. It's more of a field guide, a manual to help you unlock your creativity. And add a little bit more structure to the process. So rather than saying, hey, let's solve the sales challenge or this customer experience problem, or this operational inefficiency and just brainstorming in the traditional sense. These are proven tools and techniques that really guide you through that creative process, so you can realize better outcomes in the end. Brian Ardinger: Let's talk a little bit about the book. You kind of break it up into these four key mindsets that you believe individuals and organizations need to be building and growing on. Talk a little bit about the mindsets and how they came to be and the thought process around it. Kaiser Yang: Yeah. I mean, these mindsets are really based on almost like two decades worth of research and real-world experiences, having been a startup entrepreneur and starting my own businesses. Creativity is that one underlying skill set that was applied to drive growth and transformation and performance at pretty much every level.And so, when we think about some of these mindsets, they may come across to you as common sense, but common sense isn't always common practice. So, for example, the first core mindset that we start out with is this notion that every barrier can be penetrated. It's this inherent belief that no matter how difficult the challenge is, if you apply enough creative energy at it, that obstacle can be overcome.Right, the most powerful successful innovators out there, when they have a setback or they have a failure, what they don't do is throw up their arms and get discouraged. They're the ones that say not yet. So, while it seems obvious that every barrier can be penetrated, if you look at organizations and teams, once you have a couple of failures or a few setbacks, a lot of times it's like, eh, this idea is not going to work. Or maybe we should do something else. Instead, we believe that with the right focus of your creative energy, you can really overcome some of the most difficult challenges out there. Brian Ardinger: And ironically, sometimes those constraints are actually the things that open up the creativity. Having a constraint, forces you to think differently about how you might solve that problem or what problem you're actually solving. And I think that, you know, having that mindset of being able to overcome that challenge and think differently about it is very important. Kaiser Yang: The other mindset that we often teach organizations, larger organizations we work with is this whole notion of compasses over maps. The main underscoring point is you need to start before you're ready. Too often, organizations wait until they have a full-on three-year business plan. The ROI has been vetted. They've got every stakeholder approved. But the most successful innovators out there, I believe, trust their instinct to course correct along the way and get started. So, they use more of a compass to guide their innovation journey rather than waiting for a detailed map.And it's so powerful when you know, you can arm a team to really start taking action and iterative experimentation processes to test a new way to improve customer satisfaction, or get payables reduce by 20%. And just these small incremental wins, it requires organizations to empower their teams to start before they're ready. And that's what the whole compass over maps mindset is all about. So that's one of the mindsets that we talk about in the book. The Ewing Marion Kauffman FoundationSponsor Voice: The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation based in Kansas City, Missouri, that seeks to build inclusive prosperity through a prepared workforce and entrepreneur-focused economic development. The Foundation uses its $3 billion in assets to change conditions, address root causes, and break down systemic barriers so that all people – regardless of race, gender, or geography – have the opportunity to achieve economic stability, mobility, and prosperity. For more information, visit www.kauffman.org and connect with us at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn.Brian Ardinger: Yeah, I like that concept. It's almost like you're in a cave. Innovation is like you're in a cave and it's dark and you don't have a map. So, you have to feel around the walls to figure your way out of it. And I think obviously a lot of people are not comfortable in that particular environment, but the more you get used to knowing that maps can be directionally important, but they're not necessarily the actual be all end all to get you to the end goal. Especially in uncertain environments. The more likely you are to build that mechanism and that muscle of being okay with that ambiguity, I suppose. Kaiser Yang: Yeah. I mean that ambiguity can be paralyzing for many organizations, where there's a lot of uncertainty unknown. There isn't a clear path forward. But we view it more as that artist's studio where it's all about discovery and exploration. And so, while it's easy to say that much of the work that we do with organizations is giving that toolkit to overcome some of those anxiety driven moments led by ambiguity. So, here's a systematic process that doesn't stifle your creativity, but rather provides more of a scaffolding around it and helps you guide you through the process. So even when we talk about understanding pain points and customer needs, really for us, that's where the innovation process starts. Just saying that is one thing but giving you some tools and systems and processes that help guide you through that journey. I think that's super powerful. And it adds structure to that artist studio that many people might feel uncomfortable in. Brian Ardinger: So maybe we can dig in a little bit about some of the tactics or some of the specific guidance that you have within the book, as far as action steps or things that people can do to both create these mindsets and then take action on it. Kaiser Yang: Yeah, for sure. There's eight different tactics that are built into the book. And they're all my favorite tactics. And I think Innovation in and of itself, there isn't a silver bullet in terms of ideation or process. Every situation is unique, and we encourage many of our clients to tackle the innovation challenge, using a number of different tactics and strategies, so you can see things from a various perspective.And then you open up for exploration and deeper discovery. But for example, one of the ones that we have a lot of success teaching organizations is one that we simply called the Borrowed Idea. Right? It's looking outside of your industry for key factors that drive competitive advantage. Drive sustainable success. And taking some of those insights and bringing it back to your own.One of our partners that we work with often says that expertise can be the greatest enemy of innovation. Meaning when you know too much about an industry, or you've been in your role for too long, it's really hard to embrace new ways or see things in a different way. So, this borrowed idea technique is a very systematic way of looking outside. Looking at business models, right?So, in what ways are they leveraging technology? What is their customer experience like? How are they driving sales? What's their pricing model? And for example, like higher education. What could they potentially learn from the hospitality industry or maybe higher education? What could they learn from consumers today engaging on Tik Tok? And borrowing those ideas and bringing it back. And one of my favorite quotes was from Steven Jobs who a long time ago said that he's sometimes embarrassed when people call him creative, because he thinks creativity is nothing more than the ability to connect dots. As we grow older in our careers and become more experienced, we're very good at that one dot that we're paid very well to do, but we forget about all the dots out there. So, what can we learn from the field of music or athletics or, you know, getting into specific categories? That's the whole concept of the borrowed idea. Systematically exploring as far away from your industry as possible and finding new ways that you can bring back to your organization. Brian Ardinger: It's surprising how focused a lot of organizations get with, they know a hundred percent what their competitors are doing and everything about that particular customer segment and that, but like you said, don't necessarily take one adjacent step to the left or right to see what's going on, that could significantly change the game. Because most of the people are playing the same game. And if you slightly change the game, you can outpace your competition. So, we are living in a world of accelerating change. Obviously, innovation is much more important than it has ever been before. And I think a lot of people are now getting that or understanding that. What are some of the trends that you're seeing when it comes to Innovation? Kaiser Yang: There's lots of trends. I mean, we can categorize it in terms of strategy and technology and, you know, market trends, things like that. But I think at the height of the organizations that we've worked with, one of the trends that we have started to see with larger enterprise organizations is building this culture of rapid experimentation.We've all read about Facebook and, you know, case studies like Bookings.com, where they have 30,000 concurrent experiments going on at any given time. But even large organizations like Allstate and Mass Mutual, they're building these cultures where they're constantly testing. And I think it's so cool to see because the old school was research and experimentation was a very linear process.It was measured and calculate. But we're seeing many organizations move to this very iterative model, not being afraid of failure. Taking responsible risks and applying this notion of rapid experimentation, constantly looking for new ways to better the customer experience or to serve their community.And that shift, you know, for me, is fascinating to see like large 30,000 employee organizations move to this model of rapid experimentation. And whether it's, you know, following the Lean Startup Movement or any of those other models out there, just seeing companies put aside the need for ROI and business plans and you know, every stakeholder buy-in. But instead, just getting out there and quickly testing new ways to serve their customers. It's one of those trends that hopefully we'll see many organizations continue to embrace, because I think that's the way you find the idea right. Like remove uncertainty through experimentation. Validate your concepts. And quickly move them forward through an iterative process rather than sitting on it for 12 or 18 months waiting for the R and D department to say, okay, let's go forward with it.Brian Ardinger: Great point. And I'd love to hear your thoughts on how to get over that fear. You know, that seems to be one of the biggest barriers is people fundamentally understand the theory around, well, I should be experimenting more, but like the incentives aren't there, the rewards aren't there, the culture is not there such that it enables that risk-taking. So, are there any hints or tips or things you've seen that might work to overcome that fear? Kaiser Yang: I mean, again, like we said, at the start of this discussion, it does start at the leadership level, setting up the right environment that fosters learning. I don't know if I would say fosters failure, but the ability to take risks on behalf of the company and try new things.So even like there's the case studies of issuing get out of jail free cards and building different rewards that recognize people that have taken action. So, I think it starts there at the leadership level, creating the right environment, that the team members feel safe in. But more so we focus on the individual level. Because a lot of times that fear manifests itself by the fear of being embarrassed in front of our peers. Or the fear of my idea not being good enough. Or even sometimes it's the fear of success that this idea might actually put me out of a job. So, we focus more on the individual level of removing that fear by teaching them proven frameworks, to really experiment and validate and overlaying that with some of the mindsets that we talked about.One of the mindsets that we often talk about, it's not in the book, but it's this notion of, if you fall seven, you stand eight. And the best innovators out there, always find a way of shaking it off, getting back up and no matter what the challenges they persist through adversity. And I think that's kind of that mindset that's critically important to pair with all of these tools and techniques that gives you the confidence, if you will, right. To come up with ideas and stretch your imagination. Oftentimes when we sit with organizations, it's your natural tendency to come up with the safest, easiest, most obvious ideas. Those are the safe ones, right? And it can be a little bit fearful to push your imagination to further limits, to come up with the wild or unusual, or even unorthodox wacky idea. But those are usually the ones that drive the most change and progress for any organization. And so, creating the right mix of tools and techniques and mindsets to help team members get there, that's where we see at least for us it's so satisfying to find those what we call aha moments, where that light bulb goes off and you come up with some great, innovative ideas. Brian Ardinger: Yeah. The other thing I've seen that seems to work is oftentimes just changing the mindset. I think a lot of people think they have to have the perfect plan before they can present it to their boss and move it forward. But almost changing that conversation to saying, I've got something I want to try over here. Or here's a little side project I'm working on. Don't have it all figured out, but here's the next thing I'm going to try to do to learn or build out, get evidence that I'm on the right path. That type of mindset or that type of philosophy around it sometimes change the game significantly versus I guess the old way of I've got to put together a 50-page business plan, figuring out all the obstacles and hope that I'm right. When I actually launch it. Kaiser Yang: Yeah, for sure. I mean, just building crude, prototypes and running some simple experiments to remove some uncertainty can make a huge difference in the organization's ability to move a little bit quicker. But even what you said about the strategic side, right. That oh my, I have to put a 50-page deck together to pitch our ideas.We have something that's called the Strategic Canvas and it's an iterative six- step process that really simplifies the strategy building. So you're not, hyper-focused on all the details and business models and assumptions and all of that stuff. But it builds a very strong foundation under your idea.And it's a very powerful way to be able to present your idea cohesively very succinctly and very efficient. wSo, we try to demystify that business plan process as well, to empower team members, to move a little bit faster and take their ideas and get some visibility and traction around it, in the process.Brian Ardinger: A lot of our folks that are listening aren't necessarily at the leadership level, they're charged with being innovative or launching new products and that. But sometimes they're at the process of trying to get that buy in from the top. Do you have any recommendations or thoughts around how, as an individual within an organization, to start building that culture of creativity and innovation within their group? Kaiser Yang: There's a couple of ways we can look at this, but at the first cut is just teams or individuals viewing the fact that creativity is really a muscle, that needs to be stretched out, warmed up and strengthened to do its best performance. A lot of times we just need to kind of shake off the cobwebs and dust it off a little bit. But, you know, we don't put as much effort into the preparation of creativity I think, then we should. And so, there's lots of energizers and activities to help achieve hemispheric synchronization or to warm up your creative muscles. Platypus labs, we practice a lot of applied improve. Right. That helps you drive expansive thinking, but more importantly, it teaches you active listening and it gives you this platform to really try to explore your creativity in a number of different ways. And there are so many tools and techniques out there that do that, that if you build a culture where you're practicing things and applying them to your day-to-day business, I mean, it's just amazing to see the transformation and the creative capacity of the teams that we've work with. So, I would start there as really, discover some of these energizers, and workouts, if you will, for your creative muscle, that you can do on a day to day or even week to week basis. For More InformationBrian Ardinger: Yeah. Start local and then go global. Well, Kaiser, I really appreciate you coming on Inside, Outside Innovation to talk about this book, I encourage people to pick up Crack the Code. If people want to find out more about yourself or Platypus Labs or the book, what's the best way to do that? Kaiser Yang: Our team's website is PlatypusLabs.com. Specific to the book, you can go to CracktheInnovationCode.com and learn more about the book there. There's actually an assessment on that site where you can see if the book is worth your time. So, I would encourage you to take that and see if it might be something of value to you. Brian Ardinger: Kaiser, thanks again for being on the show, looking forward to working together again in the future. And let's keep this conversation going in the future. Appreciate it. Kaiser Yang: All right. Thank you so much Brian.Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company. For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database. As an Amazon Associate, we earn from qualifying purchases.
Piva Union, kot kaže, ne bodo več varili v Ljubljani, ampak samo še v Laškem. Tako se je odločil nizozemski lastnik, ki skuša s selitvijo proizvodnje oklestiti stroške. Ob tem se poraja tudi vprašanje, koliko delavcev bo izgubilo delo. V oddaji tudi: V državnem zboru danes glasovanje o kandidatu za ustavnega sodnika Roku Svetliču. Eko sklad bo pomagal gospodinjstvom pri zmanjšanju porabe energije. V Berlinu se bo na ustanovnem zasedanju sešel 736-članski nemški parlament.
**Udsendelsen er sponsoreret af G4S Alarm og Heineken 0.0** Her er din optakt til efterårets største fodboldweekend. Der er de helt store kampe i de fleste ligaer, og dem har vi selvfølgelig samlet i Max Mediano. Ja, denne udgave er så voldsom, at vi i denne uge har omtalt udsendelsen som ‘Mad Max Mediano'. I Max Mediano er det tanken, at vi analyserer det bedste fra Champions League, Europa League og Conference League og kigger frem mod de allerstørste kampe i Europas største ligaer. I denne uge drejer vi lidt på konceptet og prøver i højere grad at gøre det til et internationalt preview frem mod de store kampe, men hvor vi selvfølgelig også tager afsæt i midtugens internationale kampe. Vi taler i rækkefølge om: - Midtugen generelt (00:01:30) - Champions og Europa League review (00:09:30) - Danske hold i Europa (00:34:30) - Randers (00:34:30) - FC Midtjylland (00:38:00) - Brøndby (00:45:30) - F.C. København (00:50:20) - Premier League (00:55:25) - Bundesligaen (01:18:00) - Serie A (01: 25:50) - La Liga (01:39:50) - Andet: (01:52:30) Vi har samlet et panel bestående af: - Fodboldkommentator og forfatter Morten Glinvad - Fodboldtræner Rasmus Monnerup - Og fodboldspiller Jonas Hebo Rasmussen. Og så lidt om vores partnere, der står bag, at vi kan sætte dette ambitiøse magasin - som vi betegner som Medianos største satsning i efteråret - i søen: - Heineken 0.0 er vores gennemgående partner på international fodbold. Det vil sige, at de er med, når vi snakker Champions League, Europa League og Conference League og selvfølgelig EM. Og så er Heineken som fodboldens øl selvfølgelig også med til at sætte Max Mediano i søen. - G4S Alarm leverer tryghed til danskerne, så man kan få en alarm nu i stedet for at vente til efter, at der har været indbrud. Tjek vores samarbejde ud på G4s.dk/mediano. Her kan du også beregne pris på en alarm hjemme hos dig. Du kan også bare bruge dette link, så G4S kan se, at du kommer via Mediano: https://www.g4s.dk/privat/alarm?utm_campaign=max%20mediano&utm_medium=podcast&utm_source=mediano Som altid, når vi laver noget nyt, former vi formatet i løbet af de første uger efter data, efter feedback fra jeres lyttere og ud fra de diskussioner, vi har på redaktionen. Skriv gerne til firstname.lastname@example.org, hvis du har feedback, når du har hørt nogle af de første episoder. —- Husk projekt 'Støt Mediano', hvor du kan blive frivillig abonnent på Mediano. Det kan du gøre her: www.mediano.nu/stot Du kan også læse om formålet med Støt Mediano. Det kan du gøre her: https://www.mediano.nu/oversigt/2021/10/2/nu-kan-du-sttte-mediano-men-alt-indhold-er-stadig-gratis
Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:25] - Twitter is unique in its sharing abilities [00:55] - Twitter ads keep improving [01:26] - Many audiences hang out on Twitter + why it's valuable to me [01:56] - Twitter carousel ads are seeing better performance [02:38] - How I get utility from Twitter + why it's an untapped channel [03:00] - Look for overlooked opportunities [03:54] - Outro —— ►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:18] - Initiating the transfer [00:48] - Pay attention to gas fees [01:36] - Using Ledger Live [01:56] - After your NFTs have been successfully transferred [02:20] - Why cold storage is important to protect your NFTs [03:13] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
For many years, Dutch beer brand Heineken has become the beer of choice for celebrations of Vietnamese people. Do you know Heineken, Tiger, Larue, Bia Viet, Bivina or Strongbow are all products of HEINEKEN Vietnam?To explore more about HEINEKEN Vietnam, chat with HEINEKEN Vietnam Corporate Affairs Director, Ms. Holly Bostock. With an MA degree from the University of Edinburgh, she used to work as Global Communications Manager at HEINEKEN Global office in Amsterdam, Netherlands and Corporate Affairs Director at HEINEKEN Myanmar. Stay tuned to this VNI episode with host Hao Tran to listen to Ms. Holly Bostock's discussion on sustainability, future communication strategy, and HEINEKEN Vietnam's innovations catered for Vietnamese consumers.Hãy để lại lời nhắn, phản hồi hay bất kì câu hỏi cho chúng tôi tại email@example.com nhé.#Vietcetera_Podcast #VI #Vietcetera
In this episode, I am going to talk about why I spent $110,000 on this NFT! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(Bored Ape Yacht Club) NFT [03:00] - The Ape Festival! [04:00] - We all crave for having our own community [04:33] - The beauty of the BAYC Community [05:11] - The relationship I built with the community is worth it [06:17] - What to expect when investing into something [07:08] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
Matthew Berman is President/ co-founder of Emerald Digital, a full-service data- and creative-driven digital marketing/ public relations agency that specializes in generating quantifiable leads and sales by: Mapping and generating consumer-journey-stage-specific touchpoints across multiple digital channels, Developing and delivering personalized, consumer-journey-stage-specific content. Typical clients are B2C premium consumer goods providers, B2B clients, and professional services (legal, healthcare, and some financial companies). Matthew talks about journey stages as being three funnels: awareness, consideration, and purchase. Awareness involves highlighting a consumer's major” pain points, introducing the client, and clearly presenting the client's unique benefits. At the purchase stage, where the user is already familiar with the client and trust and authority have been established, the message can be “a little more aggressive.” The client, its product, and its target market determine the mix of content, platform, audience, and messaging needed to best address the target audience at each particular stage. Although the agency's focus is digital, Matthew says it will get into whatever space their target market is in. Matthew cites the example of a pet brand client with “two audiences.” When communicating with “the general public (traditional consumer channels), the focus is on digital with some print media, and media buying. For the industry-specific retail buyers (industry trades), the media mix is more traditional. It has been difficult in the past to track billboard impact (except perhaps by sending viewers through distinct contact options). Today, companies can purchase digital space for times when prospective customers will be passing by that billboard, change up the message more frequently to keep it “fresh” or to meet the client's changing needs and goals (to increase business, build brand, hire new employees), or try to ping passing cell phones to track “views.” Matthew started his career in music production, selling songs through NYC ad agencies to support large brands' digital content. He partnered with a creative director contact to create Chunnel TV, a video curation and production platform. Funding for that evaporated with the Great Recession and Matthew moved to a traditional marketing agency in New Orleans to work on social and ambassador programs. A few years later, he started Ember Networks, which provided other agencies with white-label social, web, and SEO support, and often consulted and collaborated with a close friend who owned Herald PR in New York City. On a joint project in the Turks and Caicos, they realized their teams were already integrated and that they would be able to tackle larger projects and work smarter if they combined the two companies. Ember Networks and Herald PR became Emerald Digital. When COVID hit, both locations shut down. Growth was exploding – the company probably tripled last year. Finding, hiring, and integrating new employees into the team was a challenge when everyone was remote. Processes needed to be thoroughly documented, mapped, and assessed; SOPs written, organized, posted, and automated; and communications tools updated and unified. In this interview, Matthew explains how a key tool of the agency's operationalization, a program called ClickUp, has allowed them to aggregate all their documents, automate processes, streamline reporting, and handle client communication. Matthew is excited about how, today, his clients can tell never-ending stories and have ongoing narratives broken into digestible pieces across multiple platforms and multiple touchpoints and, even more so, how technological advances, AR, VR, AI will impact storytelling in the not-so-distant future. He can be reached on his agency's website at: https://emerald.digital Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Matthew Berman, who is President and Partner at Emerald Digital with offices in New York, New York and New Orleans, Louisiana. Welcome to the podcast, Matthew. MATTHEW: Thank you so much for having me, Rob. ROB: Fantastic to have you here. Why don't you start by introducing Emerald Digital and what it is that you all are excellent in doing for your clients? MATTHEW: Absolutely. I am the president and a co-founder of Emerald Digital. We are a full-service digital marketing and public relations agency. Our superpower is we are exceptional at generating quantifiable leads and sales. We do this by mapping out and generating consumer touchpoints across multiple digital channels, and we strive to engineer these consumer touchpoints by the stage which the consumer journey and the user is actually in. If they're at the awareness stage, we have different content pieces generated just for them and personalized just for them. If they're at the consideration stage, we do the same thing. ROB: You've kind of teased it; give us all the stages as you all think about it. MATTHEW: Sure. At a very general level, let's think about awareness, let's think about consideration, and let's think about purchase. We can break them down into those three major funnels. We try to identify, based on the client that we have, what mix of content, what mix of platform, what mix of audience, and what mix of message we need to best speak to our audience at that particular stage. If we're just trying to generate awareness, we want to highlight what their major pain points are. We want to introduce who our client is, and we want to distill our message such that it can focus on the unique benefits that our client offers in an easy-to-understand way for our target market. If it's at the purchase stage, we would generally have communicated with that particular user several times by now, so we've built up trust, we've built up authority. Our messaging is going to be a little more aggressive. ROB: Give us a picture here. Dive down a little bit. Are there typical clients for you? Particular industry, particular size? What's the wheelhouse? MATTHEW: I think in general, we see two different kinds, although it certainly extends beyond that. But the two different kinds that we have are a B2C company, generally consumer goods, with a product or service that might be a little more premium, a little more expensive, whether that be a luxury hotel or a private jet or a luxury villa or a more expensive food item. So we see that. On the other side, we handle a lot of B2B clients and professional services. We deal very frequently in the legal and healthcare and sometimes the financial space. ROB: I can't let it just sit there – I need to know more about expensive food items. MATTHEW: One of the examples is we're working with one of the most premium hotdog manufacturers and sellers in the United States. You would normally think about a hotdog as just a few bucks, and the ingredients that would go into that are maybe not the ingredients you would want to eat. We're working with this great brand where all of their ingredients are ultra-premium. It tastes amazing. It might cost a few dollars more than your typical hotdog, but we have to break down, where would this product be sold? Who would it be sold to? What type of benefits would a prospective buyer be looking for? That might be health, that might be ease of making it, things like that. But they do taste great. [laughs] I always love working with our consumer brands, especially in the food and drink business, because one of the benefits that we get is we get to try the product. I've probably worked with 50 alcohol brands or something by now, and that's always fun because you have to try it out. You have to make recipes, you have to shoot the product. You get to meet fascinating people all over the country. ROB: That might help with recruiting too. MATTHEW: [laughs] It's always a fun gig. ROB: You're like, “Hey, come here. Here's who we work with.” That makes sense, especially on the premium food side. There's a trend here that is fascinating. You're talking about educating people around considered purchases, but it is interesting how it spans across consumer versus the business side. The awareness, the consideration, the purchase, that's all there. You're not very much into the transactional world. You have digital in your name, but I would imagine you also – how do you think about traditional media as part of the media mix when you're talking about these long-term considered purchases? MATTHEW: Oh, without a doubt. Our expertise is certainly in the digital world, and that's where my background comes from. But I think as our business grows and as we take on more mature clients, we very much had to get into the space where it's also billboard, it's also print. It really matters where our target market is. I'm not going to only focus on a digital solution if my client's market isn't active there. We're working with a pet brand now, and we have two audiences that we need to communicate with. We need to communicate with the general public; those would be our more traditional consumer channels, and for us, we definitely highlight on the digital side there. But we can also focus on print media. We can focus on traditional news, media buying, things like that. But then there's this other audience, which is very industry-specific. Those are your retail buyers, your industry trades. Things like that, we might go with a more traditional mix than a more digital mix. But I've been a big proponent of this digital revolution for many years. It's sort of mirroring what my own personal habits were. I'm 34 now, so I've seen – I'm at that age where when I was younger, it was only traditional, and I've seen more and more brands moving to the digital space. If the last few years have taught us anything, we went from where you had to sell clients on the concept of digital 10-15 years ago, but now they all understand that that's where they need to be. They just need to know exactly what they have to do and what exactly they should be doing. ROB: It probably gives you a pretty good advantage. A lot of traditional media is digitizing in the buying, whether you're talking about billboards, out of home, whether you're talking about TV and you have the OTT stuff. That becomes an increasingly digital buy, I think. You might know better. MATTHEW: You're absolutely right. We were hesitant to recommend things like traditional billboards to our clients in the past. We're this interesting marriage of being data-driven but also creative-driven. If we couldn't get the right data for why we were buying something or why a client should be there, it was hard for me to make that recommendation. I might say, let's conduct some hopefully siloed experiment where if we buy this particular billboard without digital capabilities, let's see if we can see any noticeable lift in sales or phone calls. We can have a tracking number. We can send them to a unique URL that's on the billboard. But if it was hard for us to measure, it was hard for us to manage. With billboards now, especially in the digital space, there are Bluetooth – I'm not sure what the phrase is, but there's this Bluetooth tracking on it so it can try to ping all the phones driving by to give us some information on that. We can also purchase particular space if we only want it between 12:00 and 2:00 and 4:00 and 6:00 when people are driving back and forth. It just gives us more options than a general “This billboard is on the corner of X & X.” ROB: I'm just curious, because I've seen things on billboards that I would never have expected would have the correct ROI for the cost. What is the cost and entry point to get into a digital billboard placement? I see restaurants hiring for chefs and I'm like, man, how does that ever ROI? Or maybe they're thinking more about awareness. It seems like it doesn't add up to me, but how does that work? MATTHEW: There is such a variation in what these prices are. It's tough to give you an exact number. I would think there might be a branding component there. We bought a billboard for a client a few weeks back, and we were looking at rural markets versus urban markets, how many people. The urban billboard, I think we were looking at something like $15-$20K a month versus the rural one was maybe $800 or $1,000 or something. ROB: Wow. MATTHEW: So there's a wide variation of what those costs should be. With a message like “We need to hire someone,” that's not the message you would expect. [laughs] I'm not tracking that; I don't know what their ROI is. It's possible they just really needed workers. But it's also possible they're thinking about it from a brand place. ROB: Right, I get that. It's like, “Hey, we're a restaurant, we're here.” Even maybe an opportunity afforded by digital is you get to shift up the creative more often, sometimes saying you're hiring and sometimes talking about your fish and chips. MATTHEW: That's exactly it. ROB: Rotating the message. MATTHEW: Yes. Frequency – we have to heavily consider that, because you don't want to give the same individual the same message 10 times in a row. It will fall flat. It may also be that that particular restaurant purchased a set amount of billboard space, and they were committed to that for X amount of months, and it came to be that they were already busy, or perhaps COVID changed things for them, and they decided, with the digital billboard, “Let's allocate 15% of that space to hiring. We've already accomplished some of the goals we intended to here, and the money has already been spent, so let's use it for something that can affect us right now.” ROB: Matthew, let's rewind the clock here a little bit. Talk us through the origin story of Emerald Digital. Where did this business come from? What led you to start it? What were you leaving behind? All of that. MATTHEW: Let me give you a little run-through here. I got into this marketing world – I've been a musician for over 25 years, and in my late teens I was heavily into music production. I started selling songs to Heineken, Hennessey, and some other large brands for the digital content they were at that time producing. I was able to do this through some ad agency contacts in New York City, which ultimately led me to partnering with one of the creative directors there, and we created a video curation and production platform called Chunnel TV. After the Great Recession hit, we were unable to raise any more money for that, and I moved to a traditional market agency in New Orleans, where I was heavily involved in social and ambassador programs. A few years later, I decided to start my own firm. This is I think where the story of Emerald begins. At that point, I started a firm called Ember Networks. We focused heavily on social, web, and SEO. A lot of the time, there were other agencies that were hiring us. They would say they were able to do XYZ, but they either didn't have the bandwidth or the ability to, so they white-labeled out. More and more over time, I began working with a firm called Herald PR, which is owned by one of my dear friends. He was in New York City. He was my college roommate, so we were always bouncing ideas off of each other. As an agency owner, it's always helpful to have that bouncing-off point. “How are you doing this? How are you doing that?” So we started working together more and more on escalating projects. After a few years, we had a client who was a villa in the Turks and Caicos. Villa Bella Vita. It's absolutely gorgeous. We went down there, we were shooting drones and doing pictures, and we had brought some of our other clients down. We said, “Why are we doing this separately? Our teams are already integrated. They're already working together. We're able to take on larger projects together and work smarter than we are alone, so let's create a joint venture.” So Emerald is a joint venture between Ember and Herald PR. And you get to work with your friends. ROB: And hopefully you get to go back down to that villa every now and again. MATTHEW: Yes, we do, actually. [laughs] ROB: [laughs] That's good, to revisit the origin a little bit in that way, for sure. MATTHEW: Yeah. That's one of the benefits of working a little bit in the luxury space. You get to look at some of these beautiful places. ROB: As we follow the narrative of Emerald Digital, that's a good starting point. What have been some key inflection points, some times in the business where the difficulty level ramped up a little bit? MATTHEW: Well, an obvious one I think would be last year. I think everyone was under similar stress. We had to shut down both of our offices, but at the same time, we were growing at a tremendous pace. We were hiring, hiring, hiring. I think our team tripled or something last year. We were trying to identify people, work with them, merge them into our team, and inculcate them on the business without being in the same physical space. So I would say that was particularly challenging. That very much led us to hyper-focusing on the documentation of our processes and making sure that we had the right communication tools in place to try to break down these physical barriers that we have now, because we have people all over the country now. While our team was mainly focused in New Orleans and New York, during the last year we've had people want to move out of Manhattan; we've had people trying to move a little closer to the middle of the country, whether that's the Midwest, Michigan, and we've had a certain amount of team members moving to Florida. So how do we collaborate? How do we communicate? How are we working efficiently in this environment where we're all separated? That was a pretty major challenge. But it really led us to hyper-focusing on what these processes were and then implementing a toolset that was able to mold our workflow so that we weren't looking at “This thing is on Dropbox and this thing is on Drive and this guy communicates on Zoom and this person communicates on Slack.” It was looking at all of the different things we were doing across two offices, and now we're trying to operationalize this entire business. ROB: That's a really interesting thread to pull on. What are some of those key tools, practices? What makes distributed work for Emerald? MATTHEW: The first thing was we had to write all of these SOPs. First it was, what are the different stages in the work that we have to do, whether it's account service, biz dev, sales, the content creation process – everything from the brainstorm to the client revision to the scheduling to the ad buying? It was mapping out each of these different things we do. I think one of the first things was we wrote this book. I think we had 91 individual SOPs. And it didn't at that point cover everything. So it was like, all right, we have all of these SOPs. No one's going to read 91 separate things, so we need to put them in a single place that everyone can see at all times, and we have to add video. We added GIFs. We unified all of the documents. We had that all in a drive. But then in the last few months, we moved over to a program called ClickUp. It's been fantastic. We're very happy to have moved over because we can aggregate all of our docs. We implemented all of our different processes into the actual software, so we were able to automate a lot of different things. We were able to streamline a lot of our reporting as well and a lot of our client communication. If there was a particular deliverable we had, we were able to have that automatically pull up. So if we have a social client that needs XYZ, when that job is created, it will pull in the SOPs that we have made and automatically pull in some of our primary documentation so that the employee doesn't need to go looking for it or even realize they have to pull that up. It'll just have it right there. ROB: Sure, and then nobody has to ask where something is, right? They can go look for it, actually, which is helpful. MATTHEW: Yes. Not only be able to look for it, but to remind them that it's there. I think that first month when everyone was working from home, it was, “Where is this thing? Where is that thing? Which folder?” It was a big organizational task. Not only to have it where it's all in a place that the person can find, but it's to create automated reminders and touchpoints on our end so that we don't even have to find it. It's right there. “Hey, by the way, since you're making a social media post, here's a few things that might help you out. Here's previous creative. Here's file assets. Here's a step-by-step on how to do this. Here's a video. And if you need help, here's a simple form that you can fill out right there, and that form will automatically be sent to your superior, our management team, or even our leadership.” ROB: Has it been difficult for everyone to make that transition? It seems like that's a cultural shift, and with that comes the privilege of being able to be distributed, of being able to move to Florida whenever you want. But has that been a tough transition across the team in some cases? MATTHEW: I want to point out that I'm so happy with the way our team has adapted. Everyone has done a tremendous job, to the point where I think in many cases we're more efficient now than we even were before. But I think on a personal level, for many people, with that shift in not going to the office and being in the same house with all of your kids who can't go to school for months at a time, or for even the new hires, there's certainly difficulty there. Or we have employees who have older parents. So there's certainly difficulties. But I think on a professional level, our team has adapted to it tremendously. ROB: That's good news. It's a tricky transition. Now, as you're spread apart, how are you thinking about in person? Is there a cadence of getting together, or is it off the table for now? MATTHEW: That's a great question. With your previous question, you asked what some of the challenges are, and I think one of the biggest ones, especially for me and our creative team, is there are these great ideas that happen off the cuff around the water cooler, and you can sit around a whiteboard in the same physical space and be like, “Wouldn't it be cool if we did XYZ?” There is absolutely something to being in the same physical space. I don't want to discount that. Where I believe we will be moving to as things open up is a more flex time model, where you can come into the office two or three times a week and then you can work from home the rest of the time. If you're not in a location where one of the offices is, then obviously you cannot come in. But wherever possible, I think we're going to identify physical opportunities for everyone to get together, whether that's once a quarter or – we're not sure exactly what that frequency is. But we have several different cadences now for our team to brainstorm, to basically connect. We have an all hands meeting every Monday, every Friday, and then each of our separate teams meets every single morning. “What are we doing today? What are our goals? How did yesterday go?” Those are our primary touchpoints. Most of us are in communication with each other throughout the day anyway, but it's still good to get everyone on those face-to-faces. On a digital face-to-face, I should say. ROB: [laughs] Absolutely. Matthew, as you think back on the journey so far, what are maybe some lessons you have learned that you would tell yourself to do a little bit differently if you were starting from scratch? MATTHEW: I think to document these processes is something I would've done much, much sooner. It would've helped us scale a lot faster, and I think a lot more efficiently. So certainly that. And it would have allowed us to train and hire people in a much easier manner, and I think for us to even identify what some of our own roadblocks were and to have a better understanding of what repeatable processes we have and where we can identify pain points and how we can grow those. And certainly another one for myself – for many years, I wanted to see every creative and had to approve it. It was almost like all roads went through me. That's a tough thing to let go of, but as a business owner, you have to. You have to trust the people that you're hiring to make the decisions that you hired them to do, and only to come to you when they need you, or for you to bring them that strategic vision or directive. But give them enough room to do their job properly. So I would say, “Chill out, Matt. Let go.” [laughs] Bring on the smartest people that you possibly can. That's a really major part. You as the business owner want to be the dumbest person in the entire room. Your job is to hire the smartest people for the best job that you can find, and hire them no matter what it takes so that you can trust them to do what they do well. ROB: How do you time that transition? Because clearly, you start the thing from zero and you're going to be working in the business, necessarily. Very few people – I know one guy that bought five agencies and he just starts being in charge. But for most of us, you're starting with a special talent. You're starting with that skill that you have being the reason that people come to you, and then you start having people fill in some of your weaknesses, and then people who also have your strengths. How do you think about when to start turning the corner on getting yourself out of every piece of creative? How do you time that? MATTHEW: That's a great question. Certainly bringing in smart people and then making sure they know exactly the job they're supposed to do, and then giving them – maybe working with them for the first month or two, where you are a little more hands-on, and just ensure that your processes work. Just oversee. Say, “I built all these processes out. I have trained you. Here's enough room for you to do it yourself.” And you set, “Every Thursday I'm going to dedicate three hours to ensuring that this foundation that we've made is actually working.” You start with different topics. Maybe I'm going to let go of all of the creative when it comes to social posts and video production, but I'm still going to hold on to this web dev side. For now, I want to be able to test everything and I want to be able to overlook the code. I just want to make sure everything's working properly. I think one by one, start making sure that each of those teams has that process down. I would start thinking about what unique assets you have. Are you the best at social? Are you the best web guy? Are you the best for overall strategy? Did you create a web firm because you're a killer coder? Start thinking about the things that you can offload that maybe don't fall into your expertise as much as the others. ROB: That makes perfect sense. As we look at the future of Emerald and of the work that you do for clients, what's coming up? What's the future look like? What's exciting there? What should we be looking out for? MATTHEW: Awesome. If we talk general industry – and I kind of mentioned this before, but it felt like for many years we had to pitch about why you should be in the digital space at all. That conversation, especially in the last two years, has really shifted to “You know that you have to be here. Now we can do some really interesting things.” Our clients are much more on board with this concept of telling a never-ending story, having an ongoing narrative that can be broken up into digestible pieces across multiple platforms, multiple touchpoints. I think that's very exciting as a storyteller. We can create video, we can create audio, we can do all these interesting things. I think that's really fun. That brings us to what's on the horizon. We're not going to be using the same platforms forever, and they change all of the time. More and more, we're seeing movement in the AR, VR, and AI space. I think it's really exciting. There's this fantastic firm up in New York that we are friends with, and some of the stuff they create is this marriage of a digital space with a real-world space. I think as a storyteller, that opens up so many different avenues for us, because now all of your content and all of your communication doesn't have to be flat. It can be 3D. It can be all-encompassing. You can build things that can sit on someone's table and look like they actually exist. So I'm very excited for that AR/VR space, and then on the AI side, it's certainly helping us to more intelligently gather and parse out what our data means, but also to create content faster. ROB: Lots going on there. It would probably be a whole interesting other conversation to get into the level and approach and who's appropriate to get into AR/VR. But I think with the right creative people, a lot is certainly possible. MATTHEW: Yeah. I definitely think we're still a few years out, and it's probably a matter of one of these big tech firms releasing the Apple Glasses or a contact lens. I think the general user hasn't adopted these yet. We're very much still in the first mover advantage. It's not quite there. But part of our role as a business owner here is to set the business up for success 10 years from now. We don't want to be the best Facebook ads guys in 10 years. We want to be the guys that are doing the next thing great as well. ROB: Excellent. Matthew, when people want to track you down, and Emerald Digital, how should they connect with you? MATTHEW: Check us out at https://emerald.digital. ROB: Awesome. We get these hot new domains. I kind of want to get a .digital myself, but maybe just to track my billboard ads. I don't know. We'll get there. [laughs] MATTHEW: Yes, done. [laughs] ROB: Thank you so much, Matthew. Thank you for coming on, for sharing. Best wishes to you and the whole Emerald team. MATTHEW: Thank you so much. ROB: And all the good stuff going on in New York and New Orleans and beyond, right? MATTHEW: And beyond. ROB: Excellent. Have a wonderful day, a wonderful week, and thank you so much, Matthew. MATTHEW: Thank you, Rob, for absolutely everything. Cheers. ROB: Cheers. Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email firstname.lastname@example.org, or visit us on the web at convergehq.com.
Turn your coffee dials to “brew,” G4D is back with a new episode! Cars! Action! Bad Guys! Pour a martini out (or a Heineken if you're that guy) for Daniel Craigs final performance as James Bond in “No Time to Die.” Hear what Adam and John think of the end of the Bond/Craig universe and if it left them shaken or stirred. Join your most caffeinated hosts, Adam and John, every week as they discuss the latest music while drinking copious amounts of coffee. Episodes are available on G4DPodcast.com, Spotify, iTunes, Stitcher, and Google Music. Don't forget to drop us a like and subscribe.
This week, Joe and Rich travel to a world where standard beer is not enough, and adding tequila is the done thing! Of course, we are chatting and reviewing Desperados from Heineken in the Pursuit of Hoppiness. In The Hop Topic, Rich shares his plans to brew an American IPA. Send us your name suggestions for Rich's first, and maybe last, homebrew!Be sure to follow Desperados
In this video, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Look for NFT-specific community managers on Discord [02:24] - The CMX job board is the best board for NFT community managers [03:27] - Twitter is also a great tool for the NFT community [04:05] - Why the community manager is the most important role for your NFT project [05:22] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
In this episode, we are going to talk about finding and working with NFT artists to build your NFT project successfully. I also reveal my favorite tools for sourcing and working with NFT artists and the way I've been going about building my own NFT project. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:38] - How to use Dribble and Behance and lock in your aesthetic [02:07] - How to look for artists in communities [02:53] - Twitter is an underrated tool for sourcing NFT artists [03:28] - Negotiating your price [03:51] - My new NFT project and working effectively with artists [05:05] - The importance of talking about character development [05:52] - NFTs are a long-term game [06:09] - Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow me on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
Le célèbre township de Johannesburg en Afrique du Sud organisait samedi une Blacktoberfest, première du nom. Une fête de la bière également déclinée ce mois-ci à Los Angeles et Durham (Caroline du Nord) aux États-Unis. Plusieurs brasseries artisanales étaient présentes à Soweto pour faire découvrir leurs produits et promouvoir une culture noire africaine de la brasserie. De notre correspondant à Johannesburg, Huit brasseries sont présentes pour faire goûter plusieurs gammes de bières. Déguster, dirons-nous, puisque le breuvage est servi en petites quantités. C'est la qualité qui prime, explique Apiwe Nxusani-Mawela, organisatrice de la Blacktoberfest. "On s'est rendu compte que lorsque l'on parle de bière artisanale produite dans les townships, les gens s'imaginent une bière brassée dans une arrière-cour en utilisant des ingrédients de mauvaise qualité, et à travers cet événement on veut montrer que notre bière est aussi bonne que celle produite par une multinationale." L'Umqombothi, la mère de toutes les bières Apiwe Nxusani-Mawela est une figure de la brasserie sud-africaine comme l'étaient avant elles les shebeen queens. Ces femmes qui préparaient l'Umqombothi, une bière artisanale légère, vendue dans les bars illégaux des townships sous l'apartheid. L'Umqombothi c'est la mère de toutes les bières, promeut Thembisile Ndlovu après avoir rempli un verre en puisant dans un sceau un plastique. « L'Umqombothi est préparé avec du malt de maïs et de sorgho puis on laisse fermenter 5 jours et voilà ! Regardez autour de vous, tout le monde a une bière à la main, mais ce n'est pas notre bière traditionnelle africaine et pourtant tout commence par ça », soutient Thembisile Ndlovu. Entre tradition et modernité Les brasseurs présents à la Blacktoberfest jouent de ce lien entre tradition et modernité. Ici, c'est une bière au sorgho qui est appréciée par Lesego Mokhutswane, un client. « On produit du sorgho ici en Afrique du Sud donc ça renvoie à une identité. C'est pas mal et c'est différent », dit Lesego Mokhutswane. Les entrepreneurs présents à l'événement cherchent à se faire une place parmi les 200 micro-brasseries d'Afrique du Sud. L'une d'elles a connu un succès fulgurant : la brasserie de Soweto, fondée en 2012, rachetée par Heineken cinq ans plus tard. Elle symbolise la montée en puissance des brasseurs noirs, selon Mandla Magangane son cogérant. « Avant on ne connaissait que l'Umqombothi, mais maintenant on sait faire des bières, des bières filtrées, plein de trucs différents. C'est important pour la nouvelle génération de faire sa place. Il y a un marché, mais ce n'est pas facile. Les gens tellement fidèles aux marques de bières qu'ils ont l'habitude de consommer », explique Mandla Magangane. Malgré la toute puissance de l'industrie brassicole, il devrait y avoir quelques espaces à combler dans un pays la bière représentait 56% de la consommation d'alcool en 2016.
Anastasia Leng is the founder and CEO of CreativeX, an AI-based creative analytics company. Creativex is doing some truly out-of-the-box data analytics to blend the creative aspects of marketing and data science together. By analyzing creativity at scale, the CreativeX technology aims to advance creative expression through the clarity of data. The company has been helping the world's most loved and biggest Fortune 500 brands, including Unilever, Mondelez, Heineken, ABI, Google, and more. Anastasia is also the Co-Founder and CEO of Hatch.co, which was named one of TimeOut's Best New Shopping Sites and one of Time Magazine's Top NY Startups in 2014. Before founding her own companies, Anastasia was Google's New Business Development Manager for Europe, Middle East, and Africa (EMEA). She was responsible for leading new business development initiatives, new product incubation, and exploratory efforts. At Google, she has worked on nearly all ad tech and analytics products from Google, led entrepreneurship efforts, and fostered partnerships for Google Voice, Chrome Web Store, and Wallet. Anastasia was named #2 on 30 Under 30 Most Important Women in Tech by Business Insider in 2013. In this exclusive episode, the discussion starts with the topic of building a distributed team and remote working. Anastasia shares her learning from the experience of building up their second office, which is in New York. How building a remote team opens up the pool of talents that one can access. How Anastasia started CreativeX. And, it is quite a story! It started when they tried to solve an internal problem of finding out the best performing creative and why it performed so well. Armed with this deep understanding of the problems many marketers and eCommerce face, Anastasia pivoted to start developing CreativeX. She also shares in-depth details about creative analytics, which is bringing a data-driven and analytics approach into your digital creative assets. How creative analytics can act as a layer of quality control on your millions of creative assets, where knowledge is shared and consistency is across the board. Creative analytics also cross-checks with other data points of performance advertising such as CPC, CPM, and CTR. With creative analytics, you can take the guesswork out of your marketing assets and pass on those learnings to everyone. Whether you're a digital marketing agency or working as an in house marketer and designer, this is the episode you must consider to improve your creative workflow. If you're a Chief Marketing Officer (CMO) with a global or regional presence, where brand consistency across multiple jurisdictions is a priority, consider reaching out to Anastasia and CreativeX as they have a solution for your problems. #BusinessAnalytics #DataAnalytics #CreativeAnalytics #CustomerExperience #DataScience --- Send in a voice message: https://anchor.fm/analyticsshow/message
In this video, I am going to talk about how to invest in long-term NFTs, the benefits, the community, and why is it important to have a long-term mindset! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:48] - Eric's NFT collection [01:41] - Why Eric decided to invest in "Bored Ape Yacht Club" [02:09] - BAYC Roadmap Activations [03:29] - The BAYC Community [04:59] - Eric talks about VeeFriends [06:14] - The benefits of having these VeeFriends Tokens [07:44] - CryptoPunks - The very first NFTs [09:06] - Buy things with long term values [09:39] - Short term mindset is equal to short term money [10:32] - Outro —— ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
In this episode, Eric is going to talk about the Pandora Papers. Know what is the social relevance of it, does it affect you, and why you should always think critically. TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:14] - Defining the Pandora Papers [01:20] - Eric's thought about this [02:06] - Think about the incentive [03:59] - Why are they rich in the first place? [05:33] - Off-shore companies isn't illegal [07:19] - Tax Avoiding and Tax Evasion is illegal [08:47] - You should always think critically [09:37] - Outro —— ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
In this episode, we are going to talk about how TikTok hit 1 billion monthly active users and what this means from a business perspective. I also talk about TikTok vs. YouTube and why I believe YouTube is better in the long term. TIME-STAMPED SHOW NOTES: [00:00] Introduction [00:16] Breakdown of the numbers and how much TikTok influencers are making [01:39] Benefits and drawbacks of TikTok [02:26] Why focus and diversification is important to success for TikTok influencers [03:19] Why YouTube is still king [04:40] YouTube is the way to go for long term success [05:59] Outro —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
Today I'm going to talk about how I went from earning minimum wage to being a millionaire and how you can do the same. In this video, I present a timeline of my career progression and share my experiences throughout my journey from my first job in a warehouse, to my college job as tech support, to becoming a CEO and chairman. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:53] - Job Timeline [03:10] - Digital Marketing Journey [04:15] - First Marketing Jobs [07:00] - Advice and Thinking for Yourself [07:22] - Starting My Own Consultancy and Side Hustles [09:00] - VP Position [10:40] - Taking over a Company [13:10] - Growing Enterprise Value [13:42] - Leveling Up over Time —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere
“Share good moments, but also pass on learnings where things did NOT go great - for experience and learning that will benefit others.” Yolanda Talamo is The Heineken Company's Chief People Officer. She joined Heineken in 2017 as SVP Human Resources for the Americas, but during the pandemic she assumed responsibility for all crisis management and related plans during COVID-19. Prior to Heineken, Yolanda was an SVP of Human Resources for SAB Miller, and spent 18 years at P&G, working in senior HR roles in Latin America and North America, as well as roles in marketing and consumer research. Yolanda has a proven track record of transforming organizations, developing executives and human resource organizations and delivering high performing teams with profitable business results. Yolanda was born in Venezuela, and holds American and Italian citizenships. She serves on several boards both in the U.S. and around the world and is seen as a positive and trusted force for change across organizations. In this candid conversation, you'll hear not just about Yolanda's accomplishments, but also her experiences with setbacks — and how she's continued to use them as fuel for next steps and learning, as so many things in life are not a one-way door...
In this video, I discuss Intuit's recent $12 billion acquisition of Mailchimp and what this means for entrepreneurs and businesses everywhere. I cover some bootstrapping lessons and key takeaways from the acquisition that everyone can use to level up their own businesses. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:27]- What is bootstrapping? [01:35] - Incentives and risk/reward [03:15] - Think in decades [04:04] - Mailchimp's origins, making mistakes, and saying no [05:52] - Leveraging the power of peer groups [07:30] - Culture is everything [09:00] - Final thoughts [09:38] - Outro ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer ►Start and grow your own agency: https://try.consultingschool.io/growt... ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digit... Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu Enjoyed this episode? Let me know your thoughts and please be sure to subscribe. Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_cente...
On this week's episode of Allocation Disorder, Paul and Sam react to the USMNT's World Cup Qualifying roster, discuss MLS and Liga MX's relationship, and answer some of your mailbag questions! Sponsors! Today's show is brought to you by... The NBA! This episode is sponsored by the NBA and their quest to advance the game of basketball, grow the community, and impact culture. That's the NBA. That's Game! American Giant! Get 15% off your new favorite tees at american-giant.com/TSS! Brooklinen! Looking for some wonderful new bedding? Head to Brooklinen.com and use promo code TSS to get $20 off a purchase of $100 or more. Heineken! With a busy start to the European soccer season underway, stay refreshed with the crisp taste of Heineken! Artifact! Go to HeyArtifact.com to get started! To check out the excerpt we mentioned on this episode, go to HeyArtifact.com/loveletters Learn more about your ad choices. Visit megaphone.fm/adchoices
On today's show, Ryan Bailey and Graham Ruthven answer your listener questions! More specifically, these listener questions... 1) Scotland in the 70's and 80's seems to have had a lot of top-end players. Is it correct to say Scotland underperformed heavily in that era and if so, what were the reasons? 2) Is Poophousery strategic? Can it be taught? Can it elevate an otherwise less-skilled team to success at scale? 3) We hear a lot of criticism about Ole Gunnar Solskjaer. To flip it positive: what is Ole really good at? 4) Is retiring a jersey a thing in soccer? Should Barcelona retire the No.10 jersey? 5) Did Liverpool trick everyone into thinking Coutinho was good, or was he actually good? 6) What would happen if FIFA changed the throw-in rule to allow any types of throws. Which would be the most used? Would throw-ins become a bigger or smaller part of the game? Would there be throw-in specialists? 7) Is the FIFA video game a positive for kids to play? On one hand, it helps kids get into the sport and understand some of the roles. On the other, it's not a very accurate facsimile of the game and some traits appear under or overvalued. Sponsors! Today's show is brought to you by... The NBA! This episode is sponsored by the NBA and their quest to advance the game of basketball, grow the community, and impact culture. That's the NBA. That's Game! American Giant! Get 15% off your new favorite tees at american-giant.com/TSS! Brooklinen! Looking for some wonderful new bedding? Head to Brooklinen.com and use promo code TSS to get $20 off a purchase of $100 or more. Heineken! With a busy start to the European soccer season underway, stay refreshed with the crisp taste of Heineken! Artifact! Go to HeyArtifact.com to get started! To check out the excerpt we mentioned on this episode, go to HeyArtifact.com/loveletters Learn more about your ad choices. Visit megaphone.fm/adchoices
Journalist and author Simon Kuper joins the show to discuss his out-standing new book, The Barcelona Complex: Lionel Messi and the Making - and Unmaking - of the World's Greatest Soccer Club. The book itself functions as a semi-biography of Cruyff, Messi, and the club as a whole, but also provides fascinating insight into the present lives of modern superstars. What do they eat when they hang out together, how much more cautious are they in the age of cell phones and how life at La Masia prepares athletes for both The Camp Nou and also Spartan military society. Sorta. Plus, the strange way Johan Cruyff greets people on the telephone, how Barcelona's steadfast plans for signing Ousmane Dembele were thrown out the window in the first 5 seconds of their meeting, and much much more! Sponsors! Today's show is brought to you by... The NBA! This episode is sponsored by the NBA and their quest to advance the game of basketball, grow the community, and impact culture. That's the NBA. That's Game! American Giant! Get 15% off your new favorite tees at american-giant.com/TSS! Brooklinen! Looking for some wonderful new bedding? Head to Brooklinen.com and use promo code TSS to get $20 off a purchase of $100 or more. Heineken! With a busy start to the European soccer season underway, stay refreshed with the crisp taste of Heineken! Artifact! Go to HeyArtifact.com to get started! To check out the excerpt we mentioned on this episode, go to HeyArtifact.com/loveletters Learn more about your ad choices. Visit megaphone.fm/adchoices