Podcasts about Heineken

「啤酒是本業，永續是本份」，這句話對海尼根(Heineken)來說，可不只是口號。 身為全球領導啤酒品牌，海尼根來台設廠，不只為搶攻日韓市場，還藏著一個巨大的永續野望？ 過去從海外長途運輸的啤酒，很難談得上「在地永續」， 自從海尼根決定在台深耕，不只用台灣的水跟米釀造，也打造屬於台灣的永續啤酒杯！ 本集專訪海尼根台灣股份有限公司北亞公共事務總監郭琬蘋 ，揭開這家百年酒廠不為人知的幕後秘辛： 從收購舊工廠、改造瓶裝線、到解決玻璃瓶回收系統的困境，這是一場與時間賽跑的綠色革命。 連競爭對手台啤，都成了他們永續路上的「神隊友」！ 你喝下的不只是新鮮的啤酒，更是一場關於永續「台灣製造」的綠色革命。 點擊收聽，一起探索海尼根如何在台灣寫下新的永續篇章。 ＊節目提醒您，飲酒過量，有害(礙) 健康，未滿十八歲禁止飲酒。 主持人：天下永續會負責人 熊毅晰 來賓：海尼根台灣股份有限公司北亞公共事務總監 郭琬蘋 製作團隊：樂祈、張雅媛、邱宇豪、林羿心 ＊立即報名《微笑台灣》永續城鄉論壇：https://hi.cw.com.tw/u/j79eUKa/ ＊訂閱天下全閱讀：https://bit.ly/3STpEpV ＊「聽天下」清楚分類更好聽，下載天下雜誌App：https://bit.ly/3ELcwhX ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn

Čovek koji obeležava 2025. zabeležio sedmu uzastopnu pobedu, postavio nove brojne rekorde i nastavio svoju bitku sa legendama prošlosti - čekaju ga Giacomo Agostini i Valentino Rossi u hodnicima antologije.HEINEKEN 0,0 IGRAOsvoji priliku za susret sa Maxom Verstappenom! Skeniraj QR kod ili klikni na link i odigraj Player 0.0 igru! https://player00.heineken.com?campaign=166131&market=RS&language=RSRED BULL IGRAIgraj i osvoji put na moto trku u Mizano: https://www.redbull.com/rs-sr/projects/tryouts-serbiaOMV, ZVANIČNI PARTNER LAP 76 ⛽️Preuzmite OMV MyStation mobilnu aplikaciju i podržite Lap 76 - https://www.omv.co.rs/sr-rs/mystationIstovremeno pretvorite poene u trenutke radosti - svaka kupovina na OMV stanicama vam donosi poene, koje možete da pretvorite u nove trenutke radosti u prodavnici OMV-a.A uz svaku kupovinu goriva, preporučujemo MaxxMotion, ostvarujete i popust!

In this episode:Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)How and why the effectiveness of celebrity advertising varies by age group (21:40)Brand recall also differs among age groups (27:30)How Trump Mobile and its golden T1 phone might resonate in the market (30:00)Other ways celebrity MVNOs may try to stand out in the market (35:40) Hosted on Acast. See acast.com/privacy for more information.

Anthony Benenati, founder of City Yoga and That's Not Yoga®, shares his personal evolution from his earliest experiences with yoga to developing a practice that meets each individual where they are. In this conversation, he explores breaking limiting ideas about yoga, uncovering its deeper meaning, and building genuine human connection through mindful movement. He also reflects on how curiosity, learning, and purposeful steps can lead to lasting change. This is a conversation about healing, empowerment, and finding a practice that truly serves you. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Anthony's journey into yoga and the pivotal moments that shaped his path.Breaking common stereotypes and misconceptions about yoga.Understanding the true purpose of yoga beyond the poses.How yoga fosters authentic community and connection.The power of desire, knowledge, and action in creating transformation.Episode References/Links:Anthony Benenati's Website - https://thatsnotyoga.comAnthony Benenati's Instagram - https://www.instagram.com/thatsnotyoga Tiny Habits: The Small Changes That Change Everything by BJ Fogg - https://a.co/d/3edLCLcGuest Bio:Anthony Benenati is the founder of City Yoga, The first Anusara yoga studio in California and That's Not Yoga® , a culmination of three decades of study and practice in the Hatha Yoga tradition. Anthony's philosophy is simple; fit the yoga to the student, not the student to the yoga. He believes that it isn't about the style of yoga you practice, rather, the effectiveness of that style for your body. Yoga practice should help you transform, not cause more suffering. Anthony draws from a deep knowledge of the different classical styles of modern yoga and other modalities to construct a path of healing and transformation for their student. Anthony has trained in Kundalini, Ashtanga, Iyengar, Anusara and Viniyoga. He specializes in Yoga Therapeutics and tailors the practice so your body uses its natural movements to heal itself from pain and suffering. He has taught globally and has trained thousands of students. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Anthony Benenati 0:00  One of the misconceptions about yoga is that anything goes, right, and that is so far from the truth. If yoga is about anything, it's about setting meaningful boundaries.Lesley Logan 0:12  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:51  All right, Be It babe. I am so stoked for you to hear today's interview. Our guest today is actually a dear friend of Brad and mine, and he is a person we have quoted on the podcast before, and he's someone we said, we have to get him on the pod. And guess what? We did it. And also, I can't believe this is the first time he's on the pod. I feel like he'll be a regular conversation, because it's just really fun to hear him share his perspective, and he is an amazing yoga teacher. And this is as much of a yoga podcast as it's not a yoga podcast episode, because we talk a lot about what really is yoga, and what does it mean to have a yoga practice, and what is it trying to teach us? And if you think you know what yoga is I'm gonna challenge you to listen, because I think it's really easy for us to have been fed something that it's not and then not realize, like, the amazing benefits that it has. And so I'm not gonna say anymore, because this episode is just one of my favorite it's gonna go hands down and one I'll quote in the future. And I knew that when I brought him on, I just knew that we would have an amazing conversation, and this is hopefully going to entertain, educate and inspire you. So here is Anthony Benenati. Lesley Logan 2:09  All right, Be It babe, I'm really excited. This person is actually a dear friend, like I know I've said that about some guests, but usually they're a dear friend of like, a couple moments. This person I've known for like, 10 years, and Brad has known him much longer, he's been a regular in our lives. Anthony Benenati, you are one of the best yoga teachers I know, but also so much more than that. Can you tell everyone who you are and what you rock at? Anthony Benenati 2:33  Well, first of all, thank you for having me on. What an honor. Who am I? Anthony Benenati, you said my name. I am, believe it or not, a yoga teacher, a professional yoga teacher. I've been doing this for 32 years now, which, when I tell people that I teach yoga, they they have immediate this vision of what that might be. Lesley Logan 2:56  Yes, you should be in white. Anthony Benenati 2:59  I should be in white or. Lesley Logan 3:02  With a glow. Anthony Benenati 3:04  It's not very serious or, right? Everybody has their assumptions of what yoga is, which, my job is to help educate and instruct on what the practice truly is versus what it has become. The practice that sort of everybody knows now, versus really, what it truly is and what its goal is.Lesley Logan 3:29  Yeah, I feel like we could also, like, talk about that for hours, because I had someone send me a reel of a guy on a Reformer with a, like, stationary bike in his hands and feet. And it was a joke. It was like an April Fool's joke. And he was like, okay, guys like, this class, we get cardio and core and like, he's holding the bike, he's it's obviously a joke. But like someone sent it to me, and I'm like, the fact that this is so hilarious that people who've never done Pilates before are sending this to me, tells me that what people think Pilates is has strayed far from what Pilates is. So I feel like I can understand that. And I find myself constantly educating people a little bit like, well, that yes, those are Pilates exercises and so, but it's not the inherent reality of it is. And so I feel like I understand that plight, that that journey you're on, in a little bit. Anthony Benenati 4:18  You and I have had this conversation many times before, because you're so close to the source of it, and and that's what I love about what you do, what you teach, and where I am, and what I teach, is that there's a lineage, and you're very close to the source, and the closer you are to the source, the more authentic the teaching, the further down the line you get disconnected from that core source. Then everything starts to get watered down and miscommunicated. Lots of stuff gets forgotten. Lesley Logan 4:55  Yeah, well, it's like the game of telephone, like, I mean, like when you play that game in school, like, you, the further it goes down the line. Anthony Benenati 5:03  The more warped it gets. Lesley Logan 5:04  Yes, yes. And it's funny, but also, like, that is the reality. Can we take a step back? Because, like, a yoga instructor of 32 years, that is a long time. And I think, like, there's not many of you. I mean, there's many of you, probably in India places, but like, there's not many of people who've had that many decades and and have studied the way that you have like, did you grow up like doing yoga? Did you want to be a yoga teacher?Anthony Benenati 5:32  No, this story is, is pretty remarkable. No, I did not grow up with yoga. In fact, I didn't really understand what yoga was until I was literally introduced to it after I moved here to L.A. So I've been in L.A. since 1991 before that, I was in the military. I was in the Air Force. And when I was in the Air Force, I was a competitive power lifter, and I played sports all my life. So my body was pretty wrecked in my 20s. I had a shoulder surgery and a knee surgery already, and I remember I was waiting tables, and I had met this girl, and I was taken by the way she sort of carried herself. She was she walked very upright, almost Royal. And I thought, you know, it's L.A., everyone's moving to LA to become an actress. And I thought, okay, this girl, right, she's like telling her family, I don't want your money, I'm moving to L.A. and I'm going to be an actress. So I asked her, and she laughed in my face, and she lifted up the back of her shirt, and she showed me a 13-inch scar on her spine. And she told me that when she was young, she had this incredible S curve in her back, and she was in a full body cast from her neck all the way down through her torso. And I said, oh, my God, that that sounds painful. And I said how do you move? You can't, I haven't seen you bend. She goes, I can't. The only thing I can bend is my hips. I can turn my hips, but I cannot bend my back. I said, well, what do you do for relief? And she said, I do yoga. And I was like, Well, explain what's that and how does that help you? And she said, I'd love to explain it, but I don't think I can. Why don't you just come to a class? So I did, and you know, me then, I was really big. I had all this muscle mass, right? And I went to my first class, and I could not finish, could not finish the class. It kicked my butt. And I was so, my ego got, got triggered. And one of the things that's important for me as a teacher now when I teach my students is that there is, yoga doesn't see things in good and bad. Yoga see thing, sees things in does it work or not? And at the time, ego served me, because it made me go back, and it made me go back and it made me go back. At the time, the reasons because I think I was going to get it, and that's fine for whatever, for whatever reason someone enters into the practice is fine, you're there. That's the important part. We can work on the why and the why always evolves as you get along through the practice. But for me, I tell people, ego brought me to yoga and it it kept me there.Lesley Logan 8:34  Yeah, I think, isn't it interesting, like, because I'll have I work with teachers, and they're like, oh, I don't want to work with people who want to lose weight. And I'm like, I, you don't have to promise them anything you can't do. But if, if that brought them into the space, I would much rather you a non like someone who's not going to manipulate or use them or lie to them to be the safe landing for them to find a movement practice that can help them love the body that they have, you know? So I'm not here to be I won't take you if you want to lose weight. I'll just say, here's the science of weight loss, here's how I can fit in and and here's how I don't, you know, but this is what we can do together and like building that trust. And if that's what brought them in, and that's what got them to keep coming at the beginning, but then they stay coming because of how it makes them feel, and then they become a person who doesn't worry about that, because they actually care more about how they feel than how that what the scale says. Like, to me, that's kind of like that same thing. Like, I think too often people are wanting to turn away that negative energy, that negative energy in air quotes, because that's not what something is. But really it's like, you can't just, you don't, we don't get to decide how people come to us. Anthony Benenati 9:48  Right. Lesley Logan 9:49  All we can do is like, kind of be a space for them to evolve and learn the what, what, what they wanted, what they're here, what we can teach them. Anthony Benenati 9:57  Yeah, I'm glad that you said that. I'm glad that you said that to create the space, because that's exactly what it is, isn't it? It's like we want to create a safe space for them to explore them, and not come in with this bunch of judgment that I'm putting on to them so that they feel uncomfortable. I want them to feel as comfortable as they can. Starting anything new is difficult. We all know that. Let's not make it harder. Lesley Logan 10:22  Yeah, yeah. I also like that you said there's like, there's not bad or good.Anthony Benenati 10:28  That's a radical, that's a radical idea for people. In the West, we are programmed this is good and this is bad. I can even hear, you probably hear this in your students' languages too. Oh, that's my bad side, or I have a bad leg, or I have a bad shoulder. And I'm careful with that, careful with the languaging. It's not bad. It may be injured, it may be weaker, it may be tighter, but that doesn't mean it's bad.Lesley Logan 10:55  Yeah. And I, well, I, there was a years ago, like years ago. I can remember where I was driving, but I can't remember the name of the podcast, I was in traffic on San Vicente trying to get to Wilson Boulevard, and I was listening this podcast, and they talked about how, like, we have to be mindful of how we talk about our body, because our body is listening. And they have done studies that, if you like, say, I gained weight, I'm someone who can't lose weight, like, I I'm fat. All this your bod, those people who say that they actually have seen that they produce fat cells, like, that's what they do, right? Versus like, they also, like, told people, like, oh, you had this knee surgery. And the person goes, oh, I had knee surgery, so my knee is better. They didn't have knee surgery. They literally didn't give it to them. They just pretended they put them under they had controls, don't worry there's other things, but. Anthony Benenati 11:42  The placebo effect. Lesley Logan 11:44  What you tell your body like really does matter and and I studied with BJ Fogg, who's the found who wrote Tiny Habits, and he's really the leading scientist on habits that everybody has been stealing from and, not stealing, it's the wrong word, they probably study with them, but at any rate, he said there's no such thing as a bad or good habit. Everything serves you. Every like the habits you don't like about yourself, if you don't like that you scroll on the internet. If you don't like that you binge-watch NetFlix that they'll all the habits we have serve us, they provide something because your brain actually doesn't want to be around anything that causes judgment or shame. So it, it's seeking, like, oh, like, maybe it's comfortable for you to it's soothing to just binge out and watch something you get you get to avoid the other thoughts you have, or with certainty, which we all are looking for and and so he said, If you so, you can't ever say I have a bad habit or I don't want to have good habits. They're just all habits. And then there might be habits you prefer and habits you'd like to get rid of. Anthony Benenati 12:42  Right. I think in the context of the yoga conversation, yoga would simply ask, do your habits serve you? And that's another way to say it, right, whether it's good or bad, is it serving you? Lesley Logan 12:54  Yes. Anthony Benenati 12:55  So maybe at the end of the night, you've had a really shitty night and you need a drink, and most people would go, oh, my God, you teach yoga. You don't drink, right? There's another stereotype. Lesley Logan 13:06  Yeah. Anthony Benenati 13:07  But does that drink serve you in that moment? Is it going to control you? Is it going to take over? No. May it take the edge off and allow you to process the things that you're going through? Sure. Are there other ways to process it? Yes. But not everybody can just be like, you know what, I'm super stressed, and I'm just going to sit and meditate. That's not that's not realistic. Lesley Logan 13:30  Yeah, yeah. Anthony Benenati 13:31  It's not realistic for somebody, you have to meet people where they are, yeah, yeah, and make the changes gradually. Lesley Logan 13:38  Well, I mean, do you have to meet yourself where you are? Anthony Benenati 13:41  Well, yes. True.Lesley Logan 13:44  That's a bigger, that's so huge. I just, you just mentioned something I thought it would be really good timing, like, since there is the stereotype of what yoga is, especially in the West, especially in big cities, oh, actually, even now, because the way things work in rural areas. It's just franchises so like so, what is yoga really?Anthony Benenati 14:08  Okay. How long is this podcast?Lesley Logan 14:11  We can have you back for another. We can split it up. Anthony Benenati 14:13  Part two. On its most basic level, yoga is a practice. It's been, well, the iteration that we know as yoga today has only been around a couple of 100 years prior to that, prior to the last 5000 years with yoga, yoga has been a ritual, a path, a practice to transcend the known or the physical, to transcend it to, instead of saying I am my body, yogis back then would say, I am not my body. And then they would use the practice to try and extricate themselves from their body. So, a free soul, you can think of it that way, the soul that inhabits me is limited by this physical boundary, and I'm going to use the yoga practice to liberate myself from this physical, literally, prison, is how they thought of it. But things evolved, and as things do over hundreds and thousands of years, consciousness changes, and societies evolve, and mindsets change, and even language changes. So yoga now has become a physical practice to help the body and the mind connect. So there's a saying that if you keep the body to cool the mind, most people, they start thinking a lot when they stop doing. And that's why a lot of people are just doing all the time, do, do, do, do, do, and there's no room for thinking. And then when they stop doing, all of these thoughts start coming up, and they don't know how to deal with them, so they just start doing again. Which is, I guess, a way of pushing things down so that you don't have to deal with it. Lesley Logan 16:05  Yeah, yeah. Anthony Benenati 16:06  Yoga gives us a invitation to try something else. Iit's a, it's an invitation to be like, how does my body work? And how does it work better? And not for the sake of the practice itself, but how is it going to help my life? Even if you do yoga every day, let's just say you do 30 minutes of yoga every day. There's 23 and a half other hours. What else are you going to do? Hopefully your yoga practice is serving that.Lesley Logan 16:37  Yeah, yeah. 30 minutes everyone is 2% of your day. If you want to do the math, it's 2% so if you can't give 2% of yourself to something that helps you become better, the other 98% like, I love that. I love the way that you described it. I think that it's really true. And I think it kind of like takes it away. Because I think people get caught up in the process of yoga, the poses, or the styles, and that's just all process which no one really, like, in the world of marketing guys, sells nothing. No one cares about the process. They care about the transformation, the the idea of like, you know, you said, like, breaking free of this limiting thing that would be like the thing, the promise. Let's go back. You, we kind of got, you got the ego kept you going to yoga. Why did you, like, did you know you wanted to be a teacher? Like, did you, I, because I had the same thing. I went to Pilates kicking and screaming, to be completely honest, and I thought it was a bullshit infomercial workout. And then I loved it, and then I kept going back, because I felt really good. And it wasn't till someone said I should be a teacher that I even thought about being a teacher. So how did you become a teacher? I mean, like, 32 years, take us back.Anthony Benenati 17:46  That's exactly, that's exactly, right, it was my teacher at the time that had told me. He told me after class. Now this was, you know, maybe a year, year and a half into starting with him. But he said, you know, because we've had multiple conversations, not just in the classroom but outside, we'd go and have tea or whatever. And he goes, have you ever thought about teaching yoga? And I said, absolutely not. I mean, why would I? Why would I do that? I barely know the practice. He says, I understand that, and I can get you more information, but I see something in you that I think will help other people. And I think what he saw, and after teaching a whole bunch of teacher trainees myself, the most effectual teacher is someone who understands how people get to the practice. And what I mean by that is if, for instance, if I grew up in the yoga tradition and my parents were teachers, and I had been doing yoga all my life, and I never really understood the struggle of a tight body, of not being able to do the poses, of not understanding the language, of having no connection to yoga, whatsoever. Then I couldn't offer that to anybody else coming into the practice, because I would, I, some of the teachers that I train who are super flexible, for instance, they never understand what it's like not to be so it's hard to have empathy for the student that is having a very difficult time doing the most basic movement. And I think empathy is such an important factor to be a great teacher, you have to be able to put yourself in their shoes. Lesley Logan 17:47  Yeah, yeah. Anthony Benenati 17:47  Or barefoot as it, in the yoga studio.Lesley Logan 17:47  Yeah, yeah. I agree. Like, I think, I think, you know, I used to be embarrassed by, like, how I thought so negatively about Pilates, and when I realized it was actually probably the way that made people trust to even try it out, like, I also thought it was bullshit. So, you know, I got it. And then the other thing, like, I do have one of those hypermobile bodies, but I fractured my tibial plateau right before I met and I remember, like, all this fear about, like, what that meant for my Pilates practice, what that meant for my weight training, my running, everything right? Was like, fear going on. And then I also realized in my own healing, how easy I was giving it to people with knee surgeries. Because I was just like, okay, like, don't move this in time thing and so I have an injury, I was like, oh, there's actually a lot of things they can do. There's like, so much like, and there's also so much they can't do, but like, you know, like, we don't have to, like, push them, but at the same token, like, we can challenge this body because it got injured for a reason. There was an imbalance, and that's why that happened.Anthony Benenati 18:11  Correct, correct. And we're here to address that imbalance, right? A lot of times, yoga is translated as union, which is a very simple, and it's not a direct translation. The root word of yoga is actually thousands of years old, and it's yuj, Y-U-J and it means to yoke. Now this is an old fashioned term. You know the yoke when they used to yoke the horse to the cart or the ox to the cart. Lesley Logan 21:02  I'm nodding, because I did do the Oregon Trail, and that is where I learned yoga. Anthony Benenati 21:06  Okay, there you go. So that's the image that I want people to have here, and it's very important, because what you have, so yoga, at that point, becomes an action. It's a verb. It's not just a noun. What is it? But what is it doing? It's joining. But what is it joining? It's joining two different things, right? The cart and the horse. Now, alone, these two things serve purposes, don't they? But if you connect them, then you can do incredible things that neither one of these things could do by themselves. So in the yoga practice, we say one and one never equals two. It always equals three, because there's you, there's the thing, and then there's the thing you guys are creating. So it's you and Brad as individuals, and it's your marriage, which is a living entity. And it has a life of its own. And if you don't feed and nourish that third thing, not only will it die, but then you're broken apart again.Lesley Logan 22:15  Yeah. Yeah. You should become a counselor as well.Anthony Benenati 22:18  What do you think after class is about? When people feel comfortable with you, they come after class and then they start telling you about deeper issues, right, things that not the body, but the why, the why that they're here. Why are they struggling? Why are they having a hard time? I was actually listening to one of your previous podcast this morning, as we were taking me and my wife were taking a walk, Ashley, around the lake here, and we were listening, and it was the client, or the person you had on that had stage four cancer. Lesley Logan 22:54  Oh, yeah. Anthony Benenati 22:55  And I remember you said something, and it was very astute. You said that. Well, you didn't know how many, and I looked it up, we have about 60,000 thoughts a day, and you said about 95% of them are negative, right? And it's true. It's like we have these same repetitive thoughts all throughout the day, and the majority of them, the vast majority of them, are negative or repeat from the day before and the day before and the day before. And at what point do you start addressing this and start changing the narrative? Yoga is the invitation to start learning that you can that there is an issue first and then the tools to change them. Lesley Logan 23:43  Yeah.Anthony Benenati 23:45  So I love yoga as a verb, as an action, not just a thing like we can name it, and you can't just name it and make it yo. You can't just put goats in the room and call it yoga. It's not. Lesley Logan 24:01  Yeah, I'm with you on that. I mean, like, because it's cute everyone and so don't at me. It is adorable, and if it gets people in, sure, but also, like, you're now paying attention to the goat, not you, which is like, another distraction that, you know, I think, like, I think, I think it's really easy, people want to distract themselves from all that's going on. Like, first of all, you've been a teacher since the 90s, so in L.A., which means use your studio was around during lots of things. Like, you know, I don't, I don't remember when, like, the riots were, if your studio is open, but then there was, like, 911 and. Anthony Benenati 24:46  The riots werre '92 so it was just after I got here, so I opened the studio in '99 so 911 happened for us, and that was a remarkable time. Obviously, the next, Gulf War happened, and lots of other things. And, you know, the studio became a community. It became a place for people to go, even if they just wanted to sit and be in the room, let alone practice. I remember the practice after 911 people just wanted to sit and gather and cry and talk and rage and not move. They didn't want to move their bodies. They just needed community. They felt so detached.Lesley Logan 25:24  Yeah. I mean, I wasn't any, I wasn't in a practice at the time, but I remember, because we were in California, so you're so removed, but you're not, you know? And so I can see how, like, your space can be that. And I think, like, it's so cool and also so big to have us to do a practice that can be so many things for people. It can be the community that they need, it could be the safe space that they share, and it can be a constant, like, it's there, no matter when things are good or when things are bad. And we don't have a lot of those things, right? Like, there's not there's not a lot of places or things you can do even when times are good and when times are bad, and I know you're gonna tell me good and bad, but like, you know, in the in the happier, joyful times versus, like, the sadder times.Anthony Benenati 26:09  Right, now we're in a really difficult time, and we've been here before. 2008 we were here the last time this particular President was in office. We were here. And we go through these cycles, and they're not unlike other cycles throughout the history of life, and we will have more. And it's not always positive, it's not always happy, it's not always on the incline. Sometimes it takes a dip. And you and I both know that that's really where you're tested. You're tested in the dips. You're never tested when things are great, and you're never going to change when things are comfortable either. Change only happens when you're uncomfortable.Lesley Logan 26:47  Yeah, it's really true. One of the my favorite things that you would bring up when we were in class is talking about, like, you know, you can't have love without hate, the equal opposite. And I was hoping you can, like, dive into that a little bit for us. Because I think, one, I actually think since these several moments of 2008 and 2016, and and now it's really easy for people to not see good and so it makes me go, like you guys, like you're seeing all the hate. Like, are you recognizing it's equal opposite. But I also, like, I think it's hard. I think people are always waiting for another shoe to drop, as opposed to, like, noticing when things are are also going well. But anyways, I wanted to know if you could, like, just share a little bit about that, because my listeners haven't heard that, and it was my favorite things. Like, Brad brought up your, like, Saturday morning classes today in a call with people, and he said, like, there'd be like, 50 people in this room, and you know, like you would often bring that up, and it was always around the same time that, like, something not great was going on. We all just felt it, whether it was in the city or the world. And like, you have to remind yourself of those things. Anthony Benenati 27:53  It ties into the whole good and bad thing, because it's a reframing of thought. Like, you have to really reframe this idea that even, even if it's something that you don't like, it's serving something. So it's a basic function of physics, like, things wouldn't exist if it didn't have an opposite, right? You wouldn't know joy if you didn't know pain, you wouldn't know laughter if you didn't know sadness, you wouldn't have anything to reference it to. So your capacity to love is directly related to your capacity to hate, to feeling these negative, quote, negative feelings versus these positive. They're there to balance each other out, and it's the idea is that it's your choice which one you want to feed. You remember Star Wars, right? Think about the force. The force is this, is this neutral thing, and it's how you choose to use it. They were all using the same force. But the lesson was, am I going to use this to help empower and further and engage, or am I going to use this for selfish and personal and destructive reasons? Same energy, how do you use it? So rather than wasting your time on whether something is good or bad or right and wrong, it really serves you to think, is this serving me? Because, like you said earlier, at some point in your life, it served you, whether it was to keep you safe when you were a child, for instance, maybe you were in a really bad home life, and you learned coping mechanisms. You learn, for instance, maybe how to shut it out, right, and how to go into your own cave, which is, which is very easy for me to do. If things get too much, I tend to remove myself and go back into this little cave. Well, you can't do that when you're in relationship. Yeah. Well, you certainly can't do that for very long, right? You need tools like, yes, I need to go take 10 or 30 minutes to myself, but I'll be back. It's that communication, to let that other person know I'm not leaving you. I'm not not communicating with you, but I do need to take care of myself. So it's changing, the languaging around this. So it helps me to think, for instance, this bad time that we're having right now, it's temporary. Now, temporary may mean years.Anthony Benenati 27:55  Yeah, I know I had a like, a thing, like, like, a little mantra card that's, everything, everything, everything is temporary. And I'm like, and temporary does not mean two seconds, two minutes, two weeks.Anthony Benenati 30:02  Exactly. There is no time limit on temporary, but it will end. Things always do. Things always change, but it was helpful to me to look at kind of life in that different way. I wasn't raised like that. I was raised as a Catholic, so it was always guilt and shame and right and wrong and very linear thinking, very black and white thinking, very dualistic, instead of this idea that maybe it's not so black and white, maybe there is the gray. And I think we're all learning that extremism on either end is not the path. So, far right or far left, we're not going to get anywhere because we're isolating. We have to find a way to start communicating again and finding common ground and stop making other the problem. Lesley Logan 31:41  Yeah, yeah. Anthony Benenati 31:43  That's my that's my I think that goes on and off the mat. Don't look at your body as a bad thing. Don't look at it as something that you need to conquer or change, or that somehow there's something wrong with you. How can I enhance myself? How can I make me who I am, and everything that I am that may not be somebody else, but very unique to me. How can I make myself even better, a better version of me, not, not somebody else. I don't have to be somebody else. I just have to be the best me I can be.Lesley Logan 32:18  Yeah. That makes me think of like, I interviewed a happiness strategist, and I was like, you know, I was like, this is interesting, because, like, like, can you be happy all the time? And she's like, well, of course not. She's like, like, she's like, she's like, but she said your ability to be happy is as directly related to how uncomfortable you can get, like, how comfortable withuncomfortable. You can get like, that's, can you like, what's your resilience? And she, you know, and I think, like, I think a lot of people have been outsourcing so long how they feel based on, like, what's going on out in the world, and not going back to like, how can I make myself the best version? Because we can affect the people around us more easily when you were talking about other it made me think you guys Google the Heineken commercial. It's quite long, but they literally took, like, people of opposite extremes and like, they took a guy who, like, voted against gay marriage, and then they took a lesbian and they put them in a room together, and they have to, like, build a desk, right? And like, and they, a table, or they build something. And the guy, like, this one guy is like, completely, I got this. I like, I can do these things, right? And she's like, and like, so they have to work together to build this thing. And like, each personal strengths have to do it, and then they have to sit down and have a beer. And at the end, the people who like when they interviewed them before they met the person they're building with, it would be like, I don't understand transgenders. I think they have to know rights, blah, blah, blah. And then they meet someone who's transgender, but they just built this desk together, and you watch this person go, well, let's have another drink and like, so it's really fascinating that, like, if we can actually stop, you know, being on the opposite sides, we can actually be together, and you get to know people, you're more likely to hear them and listen to them and realize we're kind of like what you think has been influenced by so much, by other people who are louder and you you actually love people who are around you more than you know, you know? And so I think that's what's so beautiful about a yoga class, or even Pilates classes, they can attract people from all sides of a spectrum and have a shared experience. And you know, because, and the more they get to know themselves, the more ideally, and this may be the idealist in me, like they think about caring for others, because they can, because once you've, once you've taken care of you, you actually have the capacity to actually care about other people.Anthony Benenati 34:45  Oxygen mask, baby. It's all about putting on your oxygen mask, right? You got to put yours on first. You can't help anybody else if you're passed out. But I like what you said there, too, because Yoga does want to meet people where they're at. I remember, I had this woman in class. She always sat up front and in the beginning of class, at that time, we would chant the sound of om in the beginning of class, just to settle the class and get things going. And she would never chant, and that's fine. You don't have to, right? It's again, everything's an invitation. But she did come up to me after class one day, and we had a conversation, and I asked her why, and she says, well, you know, I'm a devout Jew, and I feel like I'm sort of disrespecting my tradition if I'm doing something I don't understand. And I said, well, I'm so glad that you brought that up. First of all, yoga doesn't care what you believe. You can believe you know, Orange is God, and you can still practice. Yoga doesn't require a belief, it just requires a willingness. And I said, well, you're a devout Jew, so what are you comfortable saying? And she said, well, shalom. And I said, Well, what's in the middle of shalom? And she said om. And I said, exactly. So from that point on, we would chant om, and she would chant shalom, and she would just hold the om. It, for some reason, it gave her permission. It was totally fine with everybody else, and then she felt included. That was a wonderful story. Lesley Logan 36:19  I love that. I think also giving people permission, right? Like, I think that's what, you know, people can have permission to move their body, but also be in practice. Like, that's why it's called a yoga practice, and I think that's what it does so well, something that, like, I call it a Pilates practice, and there are a lot of people like me who call it practice, but there's also a lot of people who don't understand that, and they don't call it that, and they're like, I gotta get this. And it's like, no, what are you talking about, like, you're never gonna like, you don't get that. Like, it's your body. Your body's different every single day. Like, there are days like, at 6am I do Pilates, and at 8am I work out with you, and my body between those two hours is very different. And I'm like, whoa. I, what happened on my dog walk that this is no longer an option. I do, I do like that. Okay, I want to go into, because I think, like, you have had so many chapters in your yoga career, and what how you are, how you are teaching yoga now, is very different than what you did for the majority on your studio and things like that. Like we talk about some, be it till you see it moments and like, kind of like, what your what are you being till you see it, right now?Anthony Benenati 37:20  You're right. I did go through a lot when you when you have a studio for that long, you know, you go through a lot of changes, including me and my original partner, we split, and then there was that moment where you had to decide who's going to fight for this, who's going to get the studio, because we both wanted it, and that was that was all about desire. Do you really want this? And how bad do you want it? And then after that, there were other things that came up every time you're being tested. And you will be tested no matter how committed you think you are to whatever it is that you think you want, you're going to continue to be tested. And it just is a way to reaffirm, do I really want to be it? Do I really want to do this? For me now, you're right. It is different. My body is different. My practice is different, and not in a bad or a good way, just different. This is the different body than it was when it was in my late 20s. Being it now is, for me, is really being about being authentic, being authentic to the moment, being authentic to my students, but really being authentic to my own inner voice. And every time I get on the mat, the first thing I tell my students is, listen, listen to your body. It's going to tell you something different today than it did yesterday. If you come onto the mat with an agenda, most of the time, you're going to be disappointed, because you don't know that your body's ready to do those things that day, that particular day, maybe you need something completely different than you thought. We have to be open to that. And then the day I decided that my time of studio ownership was over, that was a tough one. That was a really hard day. But the moment I decided to make that shift, I felt so much more freedom. Yoga had changed, you know, it really had become corporate. At this point, it was being completely watered down. People were barely doing teacher trainings and leading yoga classes, and it just became too much of a struggle to do the business of yoga versus being the teacher. You know, when you own your own business, you never are not working. That's the thing. It's 24/7 right? You don't get to clock out and go home and forget about it. Lesley Logan 39:50  Yeah, there's a reason why I like, watch White Lotus. I'm like, because I'm not where I can't work and watch White Lotus like, this is me being awesome. That's how it serves me. Even if it, like, gives me a little stress and anxiety, I'm like, but I'm not working, so I get it, no, like, I mean, like, yeah, and then I I, I'm where I'm married to someone I work with. So it's never, it's never off. Yeah, but I, thank you for sharing that, because, I mean, like, I think a lot of people, there's an aspiration to start something or do something or own something. But as you said, you've evolved. Not only has yoga evolved, but you've evolved. Your body has changed. And I think sometimes we forget that as we evolve, we outgrow some roles, you know, and like, just like you outgrow clothes, like you outgrow, like you outgrow a role, and it's like owning a studio serves such a good purpose, like a good purpose at the time, like you had a partner and a family and, like all these things. And then it also got to a place where it's like all this is changing, and I have, too, you know, but that's so hard to like, because it's like a light switch. Anthony Benenati 40:58  Yeah. Well, you know, I had felt it, but not really paid attention to it. And you know how your body does, your body will jump in there and it'll call your attention. And I literally had my one and only panic attack at that moment. It was like, oh yeah, this is a sign you are not in a good place. This, this, this, it's time to get out. It's time this, this had run its course. And that was a hard decision to really give up the thing that you worked so hard to create. But it was also learning that that was separate from who I was, that we were not inextricably connected, that we were these individual things, and we did create a third thing, but that third thing was dying, and it was time to change into something else.Lesley Logan 41:46  Yeah, yeah. What are you most excited about right now?Anthony Benenati 41:51  Oh my gosh, we are empty nesters. That's the most, 25 years of being a parent.Lesley Logan 41:59  I had someone I just interviewed. She's like, I'm a bird launcher. She's like, I've launched all my birds. They're all birds. They're all launched. Like, the positive of that.Anthony Benenati 42:10  It is so true. We are so excited about this next chapter for us, which is freedom in a lot of different ways, right? I mean, you're never not the parent, but they don't need you every day anymore. They need you when they need you and and happy to be there when they do. Like this morning, my youngest called from college, and she stayed on the phone for over an hour. And she just needed feedback. She needed to connect. She didn't necessarily need a ton of advice. She just, you could feel that she needed connection. For now, for me, it really is about this next chapter. Your lives are a bunch of chapters, and at being, you know, 50, I'll be 58 this year. It's a very I know, right? Yeah, I can't believe it myself, but this idea now that I can make choices solely for me or solely for us as a couple and not oh my god, what are we going to do with the kids, and is this child going to come? Or are they not going to come, or are we going to do this all together, that we can make these choices for ourselves, I'm really excited about that. That's the personal aspect of it. Professionally, professionally, things have changed, you know, ever since covid, everybody went online, and which is great. It's a great way to connect to everybody, but I still feel the need to be in the classroom, yeah, and we do those in persons, and we do those yoga retreats, and we do those monthly workshops, just so that people can have that feeling of connection and community again. Lesley Logan 43:52  Yeah, I think that's why we do our tours, too. Like, I love being online, because I can impact people without having to travel as much. And also, like, I need to see bodies in three dimensions.Anthony Benenati 44:03  Right. How do you make an adjustment with you can't see and touch? Lesley Logan 44:06  No, I'm literally going so if I was there, I would hold your arms still. Imagine I'm like, is your child around? Can they grab your arms and hold them? Hold their hold their arms. Okay. Now go.Anthony Benenati 44:18  That's so good. Lesley Logan 44:19  You know, but like, I think, I think that's why, like, I like the idea of, like, really reframing what's good or bad. Because, like, I think it could be so easy, like, back before the pandemic, like, oh, online is terrible. You can't have those things. But we, Brad and I used to, like, call you just be on the phone. Because I was like, I can't handle the traffic. I can't but I want you. So just, just be on just be on speakerphone, and we'll mute ourselves, and we'll be, you know, but like, when the pandemic happened, I was like, oh, I love this, because now I can have access to the people, I don't live in the same town as you, and I, Brad and I still get to have that practice with you, and I think, but also, yeah, we miss, like, actual hugs and actually seeing people, and you have to be more intentional. But I think that that, I think then we are more intentional, you know, so that is also cool.Anthony Benenati 45:08  Yeah, we really mourned the day you guys left.Lesley Logan 45:12  When we moved from L.A. to Las Vegas was during the pandemic, and we didn't actually have a mourning, because nothing was actually happening in person, the more like it was a year and a half later when things opened back up and we were not part of the opening back up that was like, so it was a delayed mourning, a delayed grief for us. Okay, obviously, we're gonna all catch up, guys. We're gonna take a brief break, find out how people can find you, follow you, do yoga with you. Anthony Benenati 45:39  Great. Lesley Logan 45:40  All right, Anthony, where do you hang out? Like, are you on the Instagram? Or is there just a simpler way? How can people do yoga with you or learn more about what you're doing? Where do you where can they go? Anthony Benenati 45:52  Well, they can go to my website, which is, thatsnotyoga.com and of course, there's a story behind that, because that's a pretty bold statement, which was intentional. One of the misconceptions about yoga is that anything goes, right, and that is so far from the truth. If yoga is about anything, it's about setting meaningful boundaries. So if you take a bunch of energy and you narrow it, you're going to increase the flow of that energy. Just think of water. Take a lake. Narrow the boundaries. It becomes a river. Narrow the boundaries even more, becomes a raging river. So most people think that if you limit their choices, then you're limiting their freedom. But I call it the Cheesecake Factory theory. Walk into a Cheesecake Factory and you sit down, and they literally throw you down a book. And they're like, okay, what do you want? And you can have anything. The book is like, an inch thick. And I just get overloaded because there's too many choices. I much prefer to go to a restaurant where they just print the menu that day and there's six things on it, and you can have this, this or this, and I'm like, great, I'll have that. The narrowing of your choices actually gives you more freedom, because you're constantly saying no to a bunch of things while you're saying yes to a limited amount of things, right? Like being in marriage, you're saying yes to Brad and no to everybody else. It's this process that continues throughout your entire day, right? What am I letting in? What am I consciously keeping away? I love that understanding.Lesley Logan 47:42  I love that. So you guys just so you know, because he didn't say it, but I'm gonna say it for him. Brad and I can do yoga online with this man. You do it three times a week. I try to show up twice a week when I'm there. And Brad, we're getting him on the 8 am wake up call. We're working on. Do you remember? Do you remember when he used to do it 6 am? I think we have to remind him that he used to do 6 am yoga. Anthony Benenati 48:03  Absolutely. Lesley Logan 48:03  When the bed was further away from the studio was the the thing. So you guys can do that. You can find that on, on, thatsnot yoga.com. You kind of just gave us a Be It Action Item. But I just want to see like, if there's any other bold, executable, intrinsic or targeted steps people can take to be it till they see it. Anthony Benenati 48:18  Okay. The the, the the triad, the triumvirate that we like to follow in the practice, is desire, knowledge, action. Those are my Be It moments. To break it down, you got to want to do something, then you have to learn how to do it, and then you do it, this whole idea of just do it, that's not going to work. Just doing something without knowing how to do it can cause you harm doing something and you don't have the real desire to do it, you're not going to put your best effort in. If you do those three things in that order, you can pretty much do whatever you want to do. You've got to want to do it. You got to learn how to do it, and then you simply have to do it, and you have to commit to doing it over and over and over again to create that meaningful change. Those are my action items. And the thing is, is, if you don't want to do it, don't do it. That's the thing. You're, exactly, more freedom. And that's whole, that's yoga's goal. Yoga just wants you to be more free. But that doesn't mean no boundaries. It means establishing meaningful boundaries, boundaries that are going to channel you in the direction you want to go. And guess what, people, you can always change your mind. You can always change your mind.Lesley Logan 49:48  I mean, that is like that needs to be on people's walls. Because I find like, you know, like, imagine if you never gave yourself permission to change your mind. You might, you might, the world might have lost a yoga teacher that day, because you would have had a panic attack and then a burnout, you know, like, you can change your mind on your schedule, you can change your mind on your goals. You can change your mind on lot of things, like, you know, and that is for the perfectionist, listening. That might be the hardest thing you learn.Anthony Benenati 50:14  I'm speaking to you, perfectionist.Lesley Logan 50:17  Yeah, oh my gosh, Anthony, obviously I could talk to you for hours. And clearly Brad is like itching to walk in this room, you guys, so we gotta let him in so you can say hi to his friend, but thank you for being here, and thank you for just sharing so much of your wisdom. I continue to learn from you. Always. I can't wait to learn more. Someday we're gonna do a joint Pilates, yoga. That is my dream. That is my vision. Maybe on the Summer Tour. Maybe you'll be our L.A. event. So see, you guys, let us know what your favorite takeaways were. Let Anthony know in thatsnotyoga. Let the Be It Pod know and share this with a friend who needs to hear it, because that's how everyone wins. You know, we all can take away something from this, and I'd love to hear what yours are, and you know what to do, until next time, Be It Till You See It. Lesley Logan 51:02  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 51:41  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 51:46  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 51:50  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 51:58  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 52:01  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Lesley Logan 52:14  I'm interviewing Anthony. Anthony Benenati 52:15  Hi, Brad. Lesley Logan 52:16  Yeah, it's an interview right now. No, we're not done. You're just interrupting. We'll put this in the bloopers. He's come in twice, and I'm like, um. Anthony Benenati 52:24  What's up, buddy? Brad Crowell 52:26  I wanted to say hi. Lesley Logan 52:27  Yeah. Okay, alright, one second, let me get to those Be It Action Items. Okay. We'll talk.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

Greg and Sorcerer Chromatic drink and review (2:30) beers from Abomination Brewing (North Haven, CT) and Faction Brewing (1970's Lager). In our Beer News, we talk about forever chemicals discovered in St. Louis area beers (9:12), the five-time Beer Mile champ (16:16), and how Heineken 0.0 became the "coolest" N/A beer. For our Cöld Brüe List, Sorcerer Chromatic runs down the top rated Pumpkin Beers according to Untappd (30:41). The we rate the beers we are drinking on Untappd (43:50). And in our Drunken Shenanigans, Sorcerer Chromatic talks about a weeding he went to (46:38), we discuss preseason football (49:32), and Greg talks bout two movies he saw this weekend (58:12). (Recorded August 10, 2025)

En este episodio de El Brieff te contamos cómo la estrategia de seguridad del gobierno de Claudia Sheinbaum ha reducido los homicidios en un 25% y qué factores están detrás de este cambio. Revisamos el crecimiento de la recaudación fiscal, la extradición de 26 reos a EU y el hackeo atribuido a Rusia al sistema judicial estadounidense. Además, analizamos la cumbre Trump–Putin, la inflación en EU, el colapso de Evergrande, la confesión de Do Kwon, tensiones entre China y Chequia, el nuevo Siri, la estrategia de IA de Heineken y la amenaza legal de Elon Musk contra Apple.Este episodio es presentado por Safety Depot, tu proveedor de seguridad industrial y corporativa. Encuentra desde cascos y chalecos hasta uniformes completos personalizables con tu logotipo. Cobertura nacional, atención personalizada y envío gratis en compras mayores a mil pesos en safetydepot.com.mx. Equipa a tu equipo con calidad y protección.Recibe gratis nuestro newsletter con las noticias más importantes del día.Si te interesa una mención en El Brieff, escríbenos a arturo@brieffy.com Hosted on Acast. See acast.com/privacy for more information.

De zin en onzin van sancties De Tweede Kamer kwam deze week terug van haar reces voor een debat over Gaza. Sancties op Europees niveau laten op zich wachten, maar wat kan het kabinet doen om Israël tot een andere koers te bewegen? Te gast bij dr Kelder en Co is mr. Heleen over de Linden, advocaat en sanctierechtexpert. Is Nederland juridisch gezien verplicht om in te grijpen? Ook maken we de vergelijking met Rusland, waar inmiddels het achttiende sanctiepakket van kracht is. Hoe effectief zijn deze gebleken? Unilever verkocht haar Russische tak voor de helft van de waarde, Heineken deed de zijne weg voor 1 euro - wie heeft daar nu eigenlijk baat bij? Hebben wij de Russen kunnen raken waar het pijn doet? U hoort het in Dr Kelder en Co. Vliegen: het nieuwe tabak? Terwijl de technische universiteiten druk bezig zijn met groene brandstof en elektrische motoren, blijft de uitstoot harder groeien dan innovatie kan bijbenen, aldus jonge dr. Yannick van den Berg. De rechtsgeleerde promoveerde recent aan de Universiteit van Amsterdam en onderzocht hoe Europese regels ons vlieggedrag zouden kunnen inperken. Meer dan de helft van alle luchtvaartuitstoot komt van slechts 6% van de lange intercontinentale vluchten. Tegelijkertijd vliegt de helft van alle Nederlanders niet, terwijl 13% drie keer per jaar of vaker het vliegtuig pakt. Van den Berg vindt daarom dat we vliegen moeten gaan behandelen als tabak: niet verbieden maar wel de norm veranderen. Geen reclames in bushokjes voor all-inclusives en wat vaker met de trein op vakantie. Geen leuke boodschap, maar iemand moet het doen, en dus vertelt van den Berg erover in de uitzending. 25 individuele muizenlevens Ze helpen medicijnen en kennis voor mensen ontwikkelen en krijgen daar pijn, verveling en een vroegtijdige dood voor terug. Dat is het leven van een labmuis. Filosoof dr. Eva Meijer gaf 25 van deze voormalig werknemertjes een pensioen bij haar in huis, en leerde ze steeds beter kennen. Zo zag ze dat muizen niet graag over elkaars staart heen lopen, die leggen ze met hun handen eerst opzij. Ze houden zich bezig met de inrichting van hun huis, sluiten vriendschappen en zorgen voor elkaar. De ene muis meer dan de ander, want ‘De Muis' bestaat niet. En ze zag: zo lang we met de bril van de mens naar dieren kijken, zullen mensen dieren nooit écht begrijpen. In dr Kelder en Co vertelt Meijer over de bevindingen van haar onderzoek. Plus een belletje met VOLT-lijsttrekker Laurens Dassen, die werkt aan een initiatiefwet die Israël een andere koers moeten doen varen.

Endlich Ferien, endlich Urlaubszeit, endlich wieder einen drauf machen mit den Jungs. Ein Großteil der Rockhütte Crew begibt sich auf einen unfassbar chaotischen Wochenend-Trip in die Niederlande - Das Ziel ist der Strand von Renesse und selbstverständlich der obligatorische Besuch der nächsten Fritteusenstation. Natürlich geht hier und da wieder einiges schief...und so eine Autofahrt durch Holland zieht sich...da muss man erfinderisch werden um sich bei Laune zu halten. Mit Mobbing und Gewalt geht das eigentlich ganz gut, zur Beruhigung gibt's ja Bier oder die Vorfreude auf 36 Mariuhana Sorten...

Voormalig Jumbo-topman Frits van Eerd is veroordeeld tot twee jaar cel. Hij werd door de rechtbank in Groningen donderdag schuldig bevonden aan witwassen, valsheid in geschrifte en omkoping. FD-journalist Paulien Sewuster was in de rechtszaal en vertelt hoe er op het vonnis werd gereageerd door Van Eerd en de andere aanwezigen. Lees: Voormalig Jumbo-topman Van Eerd veroordeeld tot twee jaar cel in witwas-en omkoopzaak Woensdagavond kondigde Trump een importtarief van maar liefst 100% aan op chips en halfgeleiders. Het is nog onduidelijk of en wanneer de heffing daadwerkelijk ingaat, maar duidelijk is dat een dergelijke maatregel voor chipbedrijven grote gevolgen zal hebben. We bespreken de plannen van Trump en de impact daarvan met FD-journalist en ASML-watcher Bert van Dijk. Lees: Nieuwe heffing VS op chips, maar voor wie en hoeveel blijft voorlopig gissen Bier is uit de gratie. Grote brouwerijen zien dalende verkoopvolumes en de beurskoers van Heineken daalde de afgelopen maand met bijna 12%. Niet alleen wordt bier alsmaar duurder, consumenten kiezen ook vaker voor een alcoholvrij alternatief. Kunnen de brouwers het tij nog keren? Dat vroegen we aan retailredacteur Orla McDonald. Lees: Bier uit de gratie, brouwers zien verkoopvolume dalen Redactie: Sophia Wouda en Anna de Haas Presentatie: Anna de Haas See omnystudio.com/listener for privacy information.

When you think of legal ops at a global company like Heineken, you might not picture a former sports broadcaster leading the charge. But that's exactly Sean Houston's path—and it's given him a unique edge. In this episode, Mary sits down with Sean, Heineken's Head of Legal Operations, to unpack how he built the function from scratch. From vendor-side lessons to internal change management, Sean shares sharp, actionable insights on making legal ops work in a complex, global environment. In this episode: Unlikely Origins: How Sean went from a mic in hand as a sports broadcaster to a key voice in legal transformation. When to Say No: Learning the hard way how to push back and prioritize when everything feels like a good idea. From Vendor to Buyer: Why experience on the vendor side gives you X-ray vision into what makes tech rollouts succeed—or stall. AI Reality Check: No hype, just practical: How Sean is introducing AI across the team through Copilot and internal bots, focusing on comfort and adoption over flash. Europe Rising: Why legal ops in Europe is no longer in catch-up mode—and how it's finding its own rhythm. Hiring Smart: Why the best legal ops talent might come from inside your own company—and what Sean looks for when building his team. If you're scaling legal ops, wrestling with tech priorities, or just curious how to make meaningful change in a global org, this episode is packed with insight. Sean brings clarity, candor, and a practical mindset to the big questions shaping the future of legal. Follow Mary on LinkedIn Rate and review on Apple Podcasts

Aktien hören ist gut. Aktien kaufen ist besser. Bei unserem Partner Scalable Capital geht's unbegrenzt per Trading-Flatrate oder regelmäßig per Sparplan. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. Grow a Garden macht Roblox reich. Triebwerke und Notstromaggregate machen Rolls-Royce reich. Sammelkarten machen eBay reich. Ferrari ist leider nicht reich genug, Prada-Kunden auch nicht. Und gefeiert wird zu wenig: Sagen AB InBev und Heineken. Figma knackt Börsendebüt. Microsoft knackt 4.000 Mrd. $. Norwegian & Huntington Ingalls knacken Schifffahrt. Was knackt bei Reddit, Apple & Amazon? Coolblue will das neue MediaMarkt & Saturn werden. Wer mitmachen will: HAL (WKN: 864247) gehört die Hälfte. Diesen Podcast vom 01.08.2025, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Pieter Kort maakt met IEX-analist Hildo Laman en Justin Blekemolen, beleggingsspecialist bij online broker Lynx, de balans op van een intense beursweek, die wel eens de toon zou kunnen zetten voor de rest van dit beursjaar.  Donald Trumps importheffingendeadline speelt daar uiteraard een grote rol in, maar ook het kwartaalcijferspektakel bij grote Amerikaanse techbedrijven als Meta en Microsoft. Daar werd duidelijk dat ondanks alle handelsspanningen, AI nog altijd een grote motor is achter het beurssentiment. Dat is vooral in Amerika het geval; waarom profiteert ASML hier eigenlijk niet van?In deze aflevering van de IEX Beleggerspodcast:IPO-spektakel op Wall Street met FigmaDe AI-investeringen van Meta en Microsoft: komt de bodem van de schatkist in zicht?De Europese lente is alweer voorbij: Amerikaanse beurzen halen snel inWaarom ASML niet profiteert van de AI-boomDe handelsdeal EU-VS. Goede of slechte deal?Trump zet de Fed onder druk, maar Powell houdt standWow, geen tegenvallers bij Philips DSM-FirmenichDe problemen van Heineken en AB InbevBasic-Fit groeit wat minder snel en misschien is dat verstandigPharming nadert de €1Wat is er aan de hand bij Duolingo?Opvallend: meme-aandelen zijn weer helemaal terug► IEX Premium stelt u in staat om een hoger rendement op uw beleggingen te behalen. Krijg ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 maanden toegang tot IEX Premium voor slechts 24,95 en profiteer van 67% korting!►Bekijk onze socials eens: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠

¡La esperada segunda parte del juicio cervecero ya está aquí! En este Episodio 87 de Cerveceando Podcast, continuamos el debate sobre los gigantes más polémicos del sector. Si en la primera parte desmontamos mitos de Heineken, ahora llega el turno de la reina del hate: ¡Cruzcampo!

Meer weten over de mogelijkheden bij Saxo Bank? Klik dan op deze link: https://www.home.saxo/nl-nl/campaigns/invest-for-less?cmpid=disp_cm_31945878_394457563_214280992&dclid=CNe1rrqHyokDFcbsEQgdtWcPJg Meer weten over Lendahand? Klik dan op deze link: https://www.lendahand.com/nl-NLLid worden van ProBeleggen? Ga naar: https://www.probeleggen.nl/aanmelden/registreren/ Lid worden van de aandeelhouder? Ga naar: https://www.deaandeelhouder.nl/premium/ In de wekelijkse podcast van DeAandeelhouder ontvangen Nico Inberg en Jean-Paul van Oudheusden diverse experts uit de financiële wereld om te praten over de beurs, beleggen en aandelen. Deze week verwelkomen wij Simon van Veen van Sustainable Dividends Value Fund. Aandelen die aan bod komen zijn ING, Shel, Meta, Microsoft, Corbion, Heineken, Novo, Pharming & veel meer!

Jim's guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay's, Cheetos, Mountain Dew, and Tostitos, to name just a few.This marks Jonnie's third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland's most beloved brands: Guinness.Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands. ---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Electronica gigant Samsung spurt bijna 7% hoger na de megadeal met Tesla en de Europeanen hebben het voorbije halfjaar minder Heineken bier gedronken. Details krijgen we van Trends-collega Jef Poortmans. In Trends podcasts vind je alle podcasts van Trends en Trends Z, netjes geordend volgens publicatie.  De redactie van Trends brengt u verschillende podcasts over wat onze wereld en maatschappij beheerst.  Vanuit diverse invalshoeken en met een uitgesproken focus op economie en ondernemingen, op business, personal finance en beleggen.  Onafhankelijk, relevant, telkens constructief en toekomstgericht. 

U.S. President Donald Trump and European Commission President Ursula von Der Leyen announce a deal to avert a full-blown trade war but the EU will still be hit with tariffs of 15 per cent. European futures move higher on the news as investor sentiment stabilises ahead of the tariff deadline this Friday. Heineken posts an H1 beat and backs its FY forecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We hebben er lang op moeten wachten, maar het is eindelijk zover: er ligt een deal tussen de VS en de EU. Wat begon als een golftripje van Donald Trump naar Schotland eindigde in top-overleg met Ursula von der Leyen. Samen vertelden ze met een glimlach wat de uitkomst van de onderhandelingen is. Maar of beleggers diezelfde glimlach moeten hebben, dat is nog maar de vraag. Want in het rijtje aan eisen en voorwaarden staan vooral voordelen voor de VS. Heeft Europa zichzelf gered van een doemscenario, of heeft het overhaast een deal willen bereiken? Die vraag beantwoorden we deze aflevering voor je. Dan hoor je ook uitgebreid wie er in de huidige deal de grote winnaars en verliezers zijn. En wat er in de komende maanden nog kan gaan veranderen. Daarnaast hebben we het ook over een andere mega-deal. Twee bedrijven die er slecht voorstaan bundelen de krachten, om allebei hun eigen concurrenten weer aan te kunnen. Tesla en Samsung gaan voor 16,5 miljard dollar met elkaar in zee. Tesla betaalt daarmee een groot deel van een investering in een nieuwe chipfabriek van Samsung terug. En Samsung belooft de volgende generatie AI-chips voor Tesla te maken. En we vertellen je over de foute inschatting van Heineken. Dat presenteert met trots de halfjaarcijfers, maar dondert naar beneden op de beurs. Beleggers maken zich zorgen om de dalende verkoopvolumes. Waarom heeft de topman die zorgen niet?See omnystudio.com/listener for privacy information.

Despite a cautious mood, US stocks held near record highs, while the US dollar recorded its biggest jump since May as trade jitters eased. Super Micro Computer surged on optimism around China-US trade relations, and Nike shares climbed following a broker upgrade, with analysts urging investors to "just buy it" ahead of the Soccer World Cup. In Europe, Heineken shares slipped after the company flagged flat sales volumes for the year. Meanwhile, in commodities, gold fell to a three-week low, while oil prices rose 2% on the back of a new US-EU trade agreement. Back home, Aussie shares are expected to open lower on Tuesday, with mining stocks still under pressure. Ryan and Tom also preview the upcoming US interest rate decision and what it could mean for markets. The content in this podcast is prepared, approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399 AFSL 238814. The information does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information before acting and if necessary, seek appropriate professional advice.See omnystudio.com/listener for privacy information.

Analizamos los valores clave en el Viejo Continente de la mano de Pablo García, director general de Diovacons-Alphavalue. Miramos al pacto comercial entre la UE y EE.UU, el sector automovilístico, ST Micro, ASML, Infineon, Roche, Sanofi, Novartis, Heineken, Prosibiensat y Media for Europe.

We hebben er lang op moeten wachten, maar het is eindelijk zover: er ligt een deal tussen de VS en de EU. Wat begon als een golftripje van Donald Trump naar Schotland eindigde in top-overleg met Ursula von der Leyen. Samen vertelden ze met een glimlach wat de uitkomst van de onderhandelingen is. Maar of beleggers diezelfde glimlach moeten hebben, dat is nog maar de vraag. Want in het rijtje aan eisen en voorwaarden staan vooral voordelen voor de VS. Heeft Europa zichzelf gered van een doemscenario, of heeft het overhaast een deal willen bereiken? Die vraag beantwoorden we deze aflevering voor je. Dan hoor je ook uitgebreid wie er in de huidige deal de grote winnaars en verliezers zijn. En wat er in de komende maanden nog kan gaan veranderen. Daarnaast hebben we het ook over een andere mega-deal. Twee bedrijven die er slecht voorstaan bundelen de krachten, om allebei hun eigen concurrenten weer aan te kunnen. Tesla en Samsung gaan voor 16,5 miljard dollar met elkaar in zee. Tesla betaalt daarmee een groot deel van een investering in een nieuwe chipfabriek van Samsung terug. En Samsung belooft de volgende generatie AI-chips voor Tesla te maken. En we vertellen je over de foute inschatting van Heineken. Dat presenteert met trots de halfjaarcijfers, maar dondert naar beneden op de beurs. Beleggers maken zich zorgen om de dalende verkoopvolumes. Waarom heeft de topman die zorgen niet?See omnystudio.com/listener for privacy information.

Tesla pierde terreno: ¿fin de la era pionera en coches eléctricos o simple ajuste de mercado?. GarcíaEn la entrevista con Pablo García, director de Divacons Alphavalue, se aborda principalmente el impacto del reciente acuerdo comercial entre Europa y Estados Unidos y sus implicaciones en los mercados financieros y sectores industriales clave. Destaca que “optimismo comercial, esto siempre depende de con qué lo comparemos”, señalando que aunque el arancel del 15% es mejor que el 30% inicialmente previsto, “hay detrás una serie de inversiones, gastos en defensa, etc., que son especialmente importantes”. Además, resalta que “la victoria está al otro lado del charco”, refiriéndose a que los mercados norteamericanos muestran un mejor desempeño, con crecimientos de beneficios superiores al 7%, frente a un modesto 0,7% en Europa.Durante la conversación, se subraya la resiliencia del consumo en Estados Unidos y la desaceleración económica moderada que, según Pablo, “va a hacer crecer al PIB norteamericano”, estimándose entre un 1,7% y 2,4% para el año en curso. Asimismo, se mencionan sectores como tecnología y defensa, con un enfoque especial en la industria militar estadounidense y el gasto energético, que influye en la dinámica del acuerdo arancelario y las inversiones.En cuanto a resultados corporativos,  analiza el caso de Heineken, cuyos beneficios operativos crecieron un 7,4%, aunque con ingresos netos en descenso, “podemos catalogar los resultados de razonables, sin sorpresas”. Por otro lado, destaca la volatilidad de Intel, cuya acción cayó un 8,53% tras presentar cifras “por encima de lo previsto” en ventas, pero con márgenes y gastos en investigación decrecientes, lo que genera incertidumbre sobre su futuro.Uno de los puntos más relevantes es el acuerdo entre Tesla y Samsung para la fabricación de semiconductores por 16.400 millones de dólares, que para García “es mucho más interesante para la surcoreana que para la norteamericana”. Critica la pérdida de ventaja competitiva de Tesla en baterías y redes de carga, atribuyendo sus problemas a la competencia china y dificultades en suministro, por lo que duda que el lanzamiento del robotaxi sea un catalizador suficiente para revitalizar la compañía.#tesla #cocheselectricos #elonmusk #movilidadsostenible #tecnologia #industriaautomotriz #energia #robotaxi #innovacion #mercadodeautos #mercado #economia #negociostv Si quieres entrar en la Academia de Negocios TV, este es el enlace:   https://www.youtube.com/channel/UCwd8Byi93KbnsYmCcKLExvQ/join Síguenos en directo ➡️ https://bit.ly/2Ts9V3pSuscríbete a nuestro canal: https://bit.ly/3jsMzp2Suscríbete a nuestro segundo canal, másnegocios: https://n9.cl/4dca4Visita Negocios TV https://bit.ly/2Ts9V3pMás vídeos de Negocios TV: https://youtube.com/@NegociosTVSíguenos en Telegram: https://t.me/negociostvSíguenos en Instagram: https://bit.ly/3oytWndTwitter: https://bit.ly/3jz6LptFacebook: https://bit.ly/3e3kIuy

We hebben er lang op moeten wachten, maar het is eindelijk zover: er ligt een deal tussen de VS en de EU. Wat begon als een golftripje van Donald Trump naar Schotland eindigde in top-overleg met Ursula von der Leyen. Samen vertelden ze met een glimlach wat de uitkomst van de onderhandelingen is. Maar of beleggers diezelfde glimlach moeten hebben, dat is nog maar de vraag. Want in het rijtje aan eisen en voorwaarden staan vooral voordelen voor de VS. Heeft Europa zichzelf gered van een doemscenario, of heeft het overhaast een deal willen bereiken?

Thinking about swapping your 9‑to‑5 for client work, but worried that a long German–style notice period will kill your chances?  In this live interview, seven‑year data‑freelance veteran Dimitri walks through his experience of taking his freelance career to the next level.About the Speaker: Dimitri Visnadi is an independent data consultant with a focus on data strategy. He has been consulting companies leading the marketing data space such as Unilever, Ferrero, Heineken, and Red Bull.He has lived and worked in 6 countries across Europe in both corporate and startup organizations. He was part of data departments at Hewlett-Packard (HP) and a Google partnered consulting firm where he was working on data products and strategy.Having received a Masters in Business Analytics with Computer Science from University College London and a Bachelor in Business Administration from John Cabot University, Dimitri still has close ties to academia and holds a mentor position in entrepreneurship at both institutions.

Show Notes: https://wetflyswing.com/786 Presented By: Fish The Fly, Stonefly Nets, On DeMark Lodge, Visit Idaho.  BoneFishing in Hawaii might not be the first thing that comes to mind when you think of saltwater adventures, but for Marine veteran Mike Bressler, it's become both a calling and a way of life. In this episode, we head to the island of Oahu to uncover what makes Hawaii's flats fishery so unique—and so challenging. From bonefish (known locally as ō‘io) to golden trevally, Mike shares what it's like to guide in one of the Pacific's toughest but most rewarding destinations. Whether you're planning a DIY trip or dreaming of landing a 10+ pound bone, his insights are packed with practical value. We talk about everything from how to master casting in Hawaii's relentless trade winds to how moon phases affect bonefish behavior.  Mike also opens up about building his homegrown “Bone Lodge” for guests, the cultural realities of fishing in local waters, and why he takes veterans out monthly for healing on the flats. This episode is more than a fishing guide—it's about patience, local respect, and finding purpose through saltwater fly fishing. Notes with Mike Bressler on Bonefishing Hawaii 2:03 - Mike Bressler explains that while bonefish are active year-round in Hawaii, spring and summer bring peak action. The largest fish stay on the flats during the winter spawning season, starting around November's full moon. Still, Hawaii is a tough fishery—constant trade winds and challenging conditions make it a true test for any angler. As Mike puts it, “If you can get good out here, you can be good anywhere.” 3:15 - Mike Bressler is based on the island of Oahu, Hawaii's most visited island, known for its iconic Waikiki, but also home to quieter country towns like Hau‘ula, where Mike lives. He explains that bonefish—locally called ‘ō‘io (pronounced "oyo")—can be found all around the island, from beaches to flats. While flats fishing is preferred, Mike notes he has even spotted bonefish from the shoreline. In addition to bonefish, the waters also host various trevally species, including bluefin, golden, and the rare giant trevally, though bonefish remain the main attraction for visiting anglers. Click here for more information. 5:46 - Retired Marine Mike Bressler discovered Oahu's bonefish flats during a COVID quarantine on Ford Island. Now based in Hauʻula, he guides anglers year-round, with peak season from October to December. Windy conditions and remote flats make boat access and strong casting skills essential. 09:06 - Mike Bressler emphasizes that handling Hawaii's wind starts with mastering the double haul and sidearm cast. He recommends aiming for at least a 40-foot cast under the wind and leading the bonefish, not landing the fly on their head. Sometimes, a short flip of the fly is all that's needed, as long as it's placed ahead of the fish's path. 9:49 - Mike Bressler explains that Hawaii's largest bonefish are most active from October to December, as they begin their deep-water spawning cycle around full moons. He advises avoiding fishing three days before and after a full moon since fewer fish are found on the flats during that time. 12:29 - Mike Bressler and his wife host guests at their private rental, the Bone Lodge, a freestanding Airbnb-style unit that comfortably accommodates couples, small families, or fishing buddies. He offers customizable half-day and full-day guided trips, often using his 18-foot Kayo Boatworks skiff—weather permitting—to pole clients across the flats in search of bonefish. Click here to learn more. 16:36 - Mike Bressler explains that while fall offers peak conditions, big bonefish are still catchable in May. These “home guard” fish are older, resident fish that tend to stay shallow and fight with brute weight rather than long runs. Hawaii's bonefish can reach impressive sizes—Mike has landed 12-pounders and knows of fish near 14, with the state record sitting at 15.7 lbs on conventional tackle. He also notes rumors of even larger bonefish—up to 20 pounds—coming from remote areas like New Caledonia. 18:17 - Mike Bressler shares that while bonefish populations are improving globally, Hawaii faces unique conservation challenges. Bonefish are considered a local delicacy, and with no regulations against harvesting them, locals often use nets or hook-and-line to catch them. Although enforcement is limited due to resource constraints, Mike hopes increased awareness will lead to better stewardship of the fishery. 20:51 - Mike Bressler starts most guided trips around 6:30–7:00 AM, timing for sunlight to spot fish while walking the flats and watching for signs of life like turtles or goatfish that indicate bonefish are nearby. Rather than tailing fish, anglers are taught to look for “Heineken backs”—a green shimmer just under the surface as bonefish move in with the incoming tide to feed. 24:31 - Mike Bressler shares that many first-time anglers struggle to spot bonefish, as their green shimmer is often mistaken for similarly colored reef fish. He recommends multi-day trips to learn proper sight-fishing technique—walking slowly, pausing often, and watching for subtle signs like nervous water, much like stalking prey in a hunt. 26:40 - Mike Bressler explains that while guiding, he positions himself based on the angler's casting hand and wind direction, often spotting bonefish 10 to 50 feet—or even 50 yards—away. He coaches clients to observe the fish's movement like a grazing animal, place the cast ahead of it, and use a slow strip to trigger a bite, reminding them never to trout set, but to keep stripping steadily for a clean hookup. 29:16 - Mike Bressler explains that a trout set often pulls the fly out of a bonefish's mouth, while a strip set keeps the fly in the zone, allowing the fish to hook itself through steady tension. He adds that Papio, or juvenile trevally, sometimes rush in and steal the fly mid-strip, earning their nickname as “thieves” on the flats. 31:24 - Mike Bressler shares that while bonefish are the main target, golden trevally are considered the “unicorn” of Hawaiian flats—rare, elusive, and highly prized. Unlike their aggressive GT cousins, golden trevally feed on crabs, mantis shrimp, and baby octopus, making them a challenging and exciting catch that can grow to over 15 pounds. 32:53 - Mike Bressler emphasizes using a slow, smooth two-foot strip to keep the fly close to the bottom, imitating natural prey like crabs and mantis shrimp. He teaches anglers to let the fly sink fully, clear slack for direct connection, and make gentle, quiet adjustments—since bonefish, like snipers, will spook if prey behaves unnaturally or the line is moved too aggressively. 37:00 - Mike Bressler prefers a 12–14-foot leader built from 40-30-20 pound sections, finishing with a Rapala loop knot and adjusting to 16-pound tippet on calm days to reduce visibility. For gear, he recommends a 9-foot 8-weight rod paired with a sealed drag reel, 150 yards of backing, and Cortland's Redfish Tropical fly line, which he trusts for its durability against coral-heavy flats. 39:46 - Mike Bressler prefers natural, flash-free flies for Hawaii's bonefish, favoring subtle patterns like his variation of the “Spam and Eggs” fly, heavier Crazy Charlies, and shrimp-style flies made from materials like Arctic fox, raccoon, and EP fibers. He believes the key to success is imitating local prey like mantis shrimp and crabs, which have no reflective qualities, reinforcing his philosophy that “less is more” when it comes to fly materials. Watch this for more information. 43:08 - Mike Bressler shares that the most effective fly colors for Hawaiian bonefish are browns, tans, blacks, and occasionally a translucent orange, matching the natural hues of local mantis shrimp on the flats. While some mantis shrimp in other regions show vibrant rainbow-like colors, Mike notes that the shrimp in Hawaii's flats are smaller, subtler, and adapted to their muted, sandy environment, reinforcing the importance of natural tones when fly tying. 44:59 - Mike Bressler advises that while Oahu is ideal for DIY bonefishing with walkable flats and public shoreline access, islands like Moloka‘i should be approached cautiously due to cultural sensitivities—locals may challenge visitors fishing near their homes. For Maui or Kaua‘i, DIY anglers should use satellite imagery to identify promising flats and focus on incoming tides, which provide better access and more time on the water without needing a boat. Enjoy a breathtaking view of Moloka‘i. 48:35 - Mike Bressler notes that while bonefish are present on the Big Island, it's the one place in Hawaii he hasn't personally landed one, and he primarily guides out of Oahu, where conditions and access are more reliable. He encourages anglers to book at least a half-day with a guide—not just for learning spots, but to understand the local waters, tides, and fishery culture—emphasizing that for him, guiding is a passion rather than a livelihood, unlike many full-time guides who depend on it to make ends meet. 51:21 - Mike Bressler highlights a major step forward in Hawaiian conservation with the new non-resident fishing license requirement, which began in April and helps fund efforts like coral restoration through DLNR. While no major bonefish-specific conservation group currently operates in Hawaii, Mike stresses the importance of ethical fish handling, reef awareness, and hopes for future support from organizations like Bonefish & Tarpon Trust to expand research and protection efforts in the islands. Get more information here. 55:04 - Mike Bressler reflects on the historical weight of living and guiding near Pearl Harbor, noting its deep connection to his 24 years of service in the Marine Corps. As part of giving back, he offers free monthly guided fly fishing trips to fellow veterans, believing strongly in the mental clarity and healing that comes from time on the water—something he says benefits anyone going through stress, not just those who've served. 59:20 - As the episode wraps up, Mike Bressler offers heartfelt encouragement to new and seasoned anglers alike, reminding them that the real reward in Hawaii isn't just the bonefish but the experience of being on the water in such a stunning place. He expresses support for Project Healing Waters, offers to help veterans get out and fish, and leaves listeners with a simple message: come out, enjoy the island, and if you catch a fish, that's just the bonus. You can find Mike Bressler on Instagram and visit their Website here. Top 8 Bonefishing Tips from Hawaii Guide Mike Bressler 1.  Hawaii's constant trade winds make it essential to learn the double haul and sidearm casting techniques to effectively reach bonefish in tough conditions. 2.  Approach the flats like a hunter—move slowly, pause often, and avoid sudden steps that could alert fish via vibrations in the water. 3. Bonefish in Hawaii often appear as a glowing green shape, like a Heineken bottle, moving through the water. Training your eyes to spot them is key. 4. Mike recommends fly patterns with no flash, using natural materials like Arctic fox, raccoon, and EP fibers to mimic mantis shrimp and crabs. 5. Strip Set—Never Trout Set. When a bonefish eats, maintain a steady, long strip to hook the fish. Lifting the rod (a trout set) often pulls the fly right out of their mouth. 6. Mike's go-to leader build includes 40-30-20 pound sections, prioritizing strength to manage coral-heavy flats and powerful runs from big fish. Bonefishing Hawaii Videos Noted in the Show Conclusion with Mike Bressler on Bonefishing Hawaii Mike Bressler's journey is more than one of saltwater success—it's about service, purpose, and patience on the flats. Through the relentless wind, subtle bites, and shimmering backs of elusive fish, he teaches us what it means to listen to the ocean, move with intention, and respect the waters that feed our souls. What's your biggest challenge when sight-fishing on the flats? Tell us in the comments or on Instagram. Show Notes: https://wetflyswing.com/786

We're talking… middle names, Radio DJs, Tom and Mel Giedroyc on the Scott Mills show, unsubstantiated Muhammad Ali quotes, halloween costume madness, unwanted dancing advances, a parent & child dance competition, Toblerone prizes, farty beers and a fridge full three year old Heinekens. Then we answer email questions about parenting advice for a socially anxious father, cold plunge mantras (and a cool new name for Tom) and our favourite film franchises. For questions or comments, please email us at wolfowlpod@gmail.com - we'd love to hear from you. Instagram - @wolfowlpod TikTok - @wolfowlpodcast YouTube - www.youtube.com/WolfandOwlPodcast Merch & Mailing List - https://wolfandowlpod.com A Mighty Ranga Production For sales and sponsorship enquiries: HELLO@KEEPITLIGHTMEDIA.COM Learn more about your ad choices. Visit megaphone.fm/adchoices

No novo episódio do Podcast Canaltech, conversamos com Fábio Criniti, diretor de TI da Heineken Brasil, sobre os bastidores da transformação digital da companhia no país. Ele compartilha como projetos de inovação, sensores, Inteligência Artificial e análise de dados vêm mudando processos internos, otimizando a logística e até aprimorando a experiência do consumidor. Ao longo da conversa, Fábio também revela casos inusitados resolvidos com tecnologia, os desafios de implementar cultura digital em uma empresa centenária e aposta em tendências que devem impactar o futuro da indústria de bebidas. Você também vai conferir: LATAM lança chip virtual com internet para viagens no Brasil e no exterior, Nvidia volta a vender chips de IA para a China após aval do governo Trump, Claude agora edita artes no Canva só com comandos de texto, internet no celular fica mais cara em 2025 e consumo dos brasileiros cai e Windows 11 vai ajudar a bateria do seu notebook a durar mais. Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Vinicius Moschen, Marcelo Fischer, André Lourenti, Wendel Martins e Bruno De Blasi. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

Noah Cyrus is baaaack! And this time she's bringing it alllll… from a full-on musical performance to visiting the dispensary with Tizzle before recording, today's episode is a wild ride you don't want to miss. Buckle up as Tish “eases her way back into weed” (or so she says…) and Brandi does her best to keep the two stoney balognas on track. Noah opens up about her new album, I Want My Loved Ones to Go With Me, and how family, faith, and a little psychedelic journey helped shape the music. She also shares why having Blake Shelton on one of the tracks was more than just a country collab, it was "meant to be."   Plus they play a round of the Boring Game (a little less boring this time) which sparks the debut of their girl group, "The Cuntry Cats." And this girl group is in quite the mood today, so expect lots of laughs and classic Cyrus family banter!  CHECK OUT NOAH'S MUSIC: “New Country” Feat. Blake Shelton

You can't spell Eurovision OR television without vision, so we're taking a look at a few instances of Eurovision appearing on popular TV shows, and popular Eurovision artists appearing in TV commercials. Some showcase the contest better than others, but a universal truth is if you want to parody Eurovision, you've got to use nonsense. Jeremy hears a Who, Dimitry is a pony no more, and Oscar thinks John & Edward are just being SILLY.Father Ted is available on Peacock, Tubi & BritBox, Doctor Who is available on BBC iPlayer or Disney+, and Emily in Paris is available on Netflix.Monty Python's "World Forum": https://www.youtube.com/watch?v=XMnx8bffbcIPif Paf Pof from The High Life: https://www.instagram.com/reel/DJwsEv_OoR8/?igsh=anIweDNubGEzeW8wMichalis Rakintzis for Pringles: https://www.youtube.com/watch?v=joCD5HPkG24Dadi Freyr for Icelandic Provisions: https://www.youtube.com/shorts/3Mb71o9o1pgSpitting Image for Heineken: https://www.youtube.com/watch?v=imYLq_NQtaUKaarija & Mr. Lordi for DNA: https://www.youtube.com/watch?v=ux2sLPCc7b8Jedward for Registered Gas Installers: https://www.youtube.com/watch?v=4c8aZbKcjz45MIINUST for regular health checks: https://www.facebook.com/watch/?v=1061573378348036&rdid=hGtUgVUMNoOdVNCjCleo for Media Expert: https://www.youtube.com/watch?v=OvGBHsxGzlYOur MaxFunDrive 2025 Themed Playlists:Top of the Ethnobops https://open.spotify.com/playlist/2XgmR5xfepPxChKq6H5xYL?si=dfc9dfa482bd44c9The Perfect EuroClub Setlist https://open.spotify.com/playlist/4LuAqHVI9uW1vfVwXXqlxS?si=d3d73b02e7b34484How Did This Not Qualify?! https://open.spotify.com/playlist/2DC3am05GWWrNhLrnGjVlT?si=ad732c7bbdd04915This week's companion playlist: https://open.spotify.com/playlist/3R054zOowd6Oi6dZ9iaTK8 The Eurovangelists are Jeremy Bent, Oscar Montoya and Dimitry Pompée.The theme was arranged and recorded by Cody McCorry and Faye Fadem, and the logo was designed by Tom Deja.Production support for this show was provided by the Maximum Fun network.The show is edited by Jeremy Bent with audio mixing help was courtesy of Shane O'Connell.Find Eurovangelists on social media as @eurovangelists on Instagram and @eurovangelists.com on Bluesky, or send us an email at eurovangelists@gmail.com. Head to https://maxfunstore.com/collections/eurovangelists for Eurovangelists merch. Also follow the Eurovangelists account on Spotify and check out our playlists of Eurovision hits, competitors in upcoming national finals, and companion playlists to every single episode, including this one!

In this episode, we're joined by Amberle Thompson, Senior Sales Director for Walmart and Sam's Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country.Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consumer trends drive innovation. She also reflects on raising three daughters while building her career, the power of networks, and why influence is knowing when you have it—and when you need to build it.Episode HighlightsHow Amberle uses real-time data and consumer trends to guide product innovation, like Dos Equis Lime & Salt Zero.The unique challenges of alcohol distribution and why the U.S. three-tier system matters for brands like Heineken.The “COVID bump” in alcohol sales—and how the industry is right-sizing post-pandemic.Why looking at data and trends is Amberle's favorite part of leading in CPG.Amberle's perspective on raising daughters while modeling leadership and career growth.Why building your network is critical—and the advice Amberle gives young professionals about picking up the phone.A fresh take on influence: knowing where you have it, where you need it, and how to leverage your network to create meaningful change.Why Amberle believes that to lead effectively, you can't—and shouldn't—do it alone.Amberle shares real-world insights for navigating leadership and driving innovation within and outside the CPG industry.Links and Resources Connect with Amberle Thompson on LinkedInLearn more about The Heineken CompanyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

À quelques heures du coup d'envoi de l'Euro féminin 2025 en Suisse (du 2 au 27 juillet), l'économie du football féminin affiche une dynamique inédite. Sponsoring, droits TV, salaires, tour d'horizon d'un secteur en pleine mutation, mais encore loin d'égaler son pendant masculin. Le football féminin connaît une expansion économique impressionnante. Selon le cabinet Deloitte, le marché mondial du sport féminin professionnel devrait atteindre 2,35 milliards de dollars en 2025. Le football, bien qu'il ne représente qu'un tiers de cette dynamique, en est l'un des moteurs principaux, attirant investisseurs et grandes marques. L'Euro 2025 en est un symbole fort. Le budget de l'événement atteint 128 millions d'euros, contre seulement 12 millions en 2017. Quant à la dotation financière pour l'équipe gagnante, elle a été multipliée par cinq, passant de 8 à 41 millions d'euros. Des chiffres qui illustrent l'explosion du secteur et la diversification de ses revenus : désormais, le sponsoring et les partenariats génèrent la majorité des recettes, loin devant les droits télévisés qui ne représentent qu'un quart. Des inégalités persistantes avec le football masculin Malgré cette croissance, l'écart avec le football masculin reste colossal. En France, la meilleure joueuse perçoit en moyenne 19 fois moins que son homologue masculin. Et les compétitions illustrent aussi cette dynamique. Quand l'Euro féminin génère 65 millions d'euros de revenus, l'Euro masculin dépasse le milliard. L'UEFA entend néanmoins faire évoluer les choses. Elle prévoit d'investir un milliard d'euros dans le football féminin d'ici la fin de la décennie, avec l'objectif de créer 5000 emplois de footballeuses professionnelles. Les clubs féminins se structurent, les joueuses sont mieux formées et mieux rémunérées, et la qualité du jeu attire de plus en plus de spectateurs et de sponsors. Marques et audiences : les voyants sont au vert Les grandes marques l'ont bien compris. Adidas, Coca-Cola, Heineken, Lidl… les sponsors sont de plus en plus nombreux à s'associer à des compétitions féminines. Cet engouement s'explique notamment par l'augmentation des audiences : pour cette édition 2025, les revenus liés aux médias ont quasiment doublé par rapport à 2022. Tous les indicateurs semblent donc au vert pour le football au féminin. Mais le principal défi reste à venir, celui de bâtir un modèle économique pérenne. Car si la croissance est bien là, le secteur n'a pas encore atteint sa maturité. Les années à venir seront décisives.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness. Ingrid shares her extensive background in neuroscience and how it informs her work in applying predictive eye tracking and neural networks to measure brand value and consumer attention. The discussion highlights the importance of small changes in marketing materials that can dramatically influence consumer perception and engagement. Listeners will learn about the concept of "attention vampires"—elements that unintentionally draw focus away from the intended message—and how machine learning can help identify and optimize these aspects. In this episode: Discover how machine learning techniques are used to predict consumer attention in advertising. Learn about the role of interdisciplinary teams in advancing research and marketing strategies. Explore real-world examples, including the Heineken ad study, showcasing the impact of subtle design changes. Understand the balance between storytelling and brand visibility in marketing campaigns. Gain insights into the future of branding and creativity in an increasingly automated world. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/510. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

I veckans gästas vi av Kristina Hunter-Nilsson som kommunikationschef på Riverty, en del av den tyska familjeägda mediejätten Bertelsmann. Hon har haft ledande roller på varumärken som Heineken, TomTom och Voi men arbetar nu mitt i finansvärldens transformation. Vi pratar om framtidens finansiella tjänster, hyperpersonalisering, vad som händer efter apparnas död och varför empati och förståelse kan bli den viktigaste konkurrensfördelen i en automatiserad värld. Missa inte detta avsnitt!  “Om fem år har du inte längre appar – du har en AI-agent som förstår vad du behöver innan du själv gör det.” Glöm inte prenumerera på avnsittet och följ oss på instagram

How does a global brewer ensure drinkers have the same experience, wherever they are in the world.  Brewing has many variables.  How can multinational brewers control those variables?In this conversation with one of Heineken's Global Master Brewers, a conversation about global quality covers not just how beer is made, but how drinkers perceive it and even includes a touch of yeast science.  Global brewers like Heineken spend millions of dollars ensuring global quality and we get to take a peek behind the green curtain to see how they do it. This Episode is Sponsored by:Westchester County Craft Beverage TrailReady to taste your way through one of New York's most exciting craft beverage destinations? Head to Westchester County in the scenic Hudson Valley, where more than 23 breweries, distilleries and cideries are pouring up local flavor in every glass. Get started with the Westchester County Craft Beverage Trail free digital passport that makes exploring easy (no app download required). Just check in at participating locations to earn points and prizes, all while enjoying a taste pour. Use the passport to tag your favorites and discover new hop spots like Broken Bow Brewery in Tuckahoe, Captain Lawrence Brewing Company in Elmsford, Hardscrabble Cider in North Salem and River Outpost Brewing Company in Peekskill—and many more!Sierra Nevada Brewing Co.Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it's an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there's always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.Hosts: Don Tse and Em SauterGuest: Willem van WaesbergheSponsors: Sierra Nevada Brewing Co., Westchester County Craft Beverage Trail, All About BeerTags: Heineken, NA BeerPhoto: Courtesy of HeinekenThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Today is the first Krush Backyard Concert, so we have Mark Cohen from Moonlight Brewing, who are pouring at the concert. He joins Herlinda Heras and Harry Duke who is sitting in for Steve Jaxon on Brew Ha Ha today. Mark has brought some Reality Czech Pils, which won a Gold Medal in the Pilsner category, out of 167 entries. Pilsners are not an easy beer to make. They are cold fermented and takes a lot longer to make. Moonlight's Pilsner is not filtered, but to make it clear they use an enzyme which takes out the solids and the glutens in the beer. It is not registered as gluten free but it is very low in gluten. Visit our sponsor Pizzaleah in Windsor for the finest pizza menu and the most authentic flavors around!

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar

In this episode of Barber's Brief, hosts Vassilis Douros and Marc Binkley express their excitement for the upcoming Cannes festival while discussing significant marketing news. They delve into Airbnb's leadership changes and strategic shifts, Tesla's declining sales and media perception, and their preparations for Cannes, including interviews with industry leaders. They also share insights from the TUDUM marketing symposium and highlight Heineken's innovative global recruiting campaign.Enjoy the episode!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Excitement for Cannes and Introduction to Barber's Brief02:44 - Airbnb's Leadership Changes and New Direction05:23 - Tesla's Sales Decline and Media Influence07:59 - Preparations for Cannes and Upcoming Interviews10:36 - Insights from Netflix's Marketing Symposium18:28 - Heineken's Innovative Campaign: Pub SuccessionEpisode TakeawaysAirbnb is shifting focus beyond home bookings.Leadership changes at Airbnb aim to enhance guest experiences.Tesla's sales decline may be influenced by media perception.Consumer research is crucial for brand success.Cannes festival is a melting pot of marketing thought leaders.The Tadum symposium showcased Netflix's evolving ad tech.Heineken's campaign connects pub owners globally.Marketing strategies must adapt to changing consumer interests.The importance of personalized content in advertising.Live events are becoming integral to streaming platforms.Links:Airbnb's Leadership Shake-Up - https://www.msn.com/en-us/travel/news/rebecca-van-dyck-joins-airbnb-as-cmo-amid-strategic-shift/ar-AA1Gawb9Tesla's Registrations Down 90% - https://www.cbc.ca/news/canada/tesla-registrations-quebec-1.7547483Ad of the week: Heineken “Pub Succession” - https://www.youtube.com/watch?v=GStBV-Js15A

Heineken México fortalece su infraestructura en el país Claudia Sheinbaum destaca solidez económicaTurismo internacional crece en MéxicoMás información en nuestro podcast

Rafael Medeiros é um dos maiores especialistas do Brasil em gestão do tempo e produtividade, fundador da Time School. Escolhido pelo Comitê Olímpico Brasileiro para treinar líderes das delegações das Olimpíadas de Paris, já impactou mais de 500.000 pessoas com palestras e treinamentos em todos os estados do país. Autor de 10 livros, trabalha com algumas das maiores empresas do mercado, como Porsche, Coca-Cola, Siemens, Bosch, Honda, Heineken e Volkswagen.Temas:00:00 - Intro02:54 - Gestão Do Tempo Não É Volume, É Impacto10:15 - O Efeito Da Dissonância Cognitiva Na Procrastinação18:40 - A Ilusão Do Movimento E A Falta De Progresso25:12 - A Diferença Entre Tarefa E Projeto32:00 - O Cérebro Busca Economia De Energia E Evita Risco41:30 - A Raiva Como Combustível E O Ciclo Da Procrastinação50:20 - Como Construir O Paladar Da Produtividade1:00:10 - A Regra Dos 70/20/10 E Os Três Tipos De Tarefa1:10:25 - Clareza, Propósito E O Investimento Em EducaçãoRafael:https://www.instagram.com/rafaelmedeirosfilhooficial/Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/excepcionaispodcast⁠⁠Siga:Marcelo Toledo: https://instagram.com/marcelotoledoInstagram: https://instagram.com/excepcionaispodcastTikTok: https://tiktok.com/@excepcionaispodcastPatrocinador:Remessa Online - Envie e receba dinheiro do exterior com taxas mais baixas e sem burocracia.https://www.remessaonline.com.br/?utm_medium=display&utm_source=Excepcionais&utm_campaign=RM_Podcast_Excepcionais_Awareness-2025

It's fair to say I've developed something of an obsession with Theakston's Old Peculier. Ever since deputy ed. Katie Mather and I sat down and had a couple of pints in Manchester's The Salisbury a year or so ago, it's become a cornerstone of my drinking habits. Katie went on to write a very fine profile of this majestic beer, and following that the brewery reached out and invited me to the brewery for a tour. Politely, I asked if, while there, I'd be able to record an interview with its former managing director, now chair, Simon Theakston. His wing of the family acquired the brewery from previous owners Heineken in 2003, bringing it back under family control for the first time since 1987. Simon and his brothers share the same grandfather as would-be heir, Paul Theakston, who in 1993, seemingly in defiance at his family brewery's loss of independence, founded Black Sheep Brewery (which has now entered its own tumultuous phase.)To my delight, they agreed, but getting to the brewery itself was an issue. I don't drive, and the market town of Masham, North Yorkshire, where the brewery is located, is a fair way from the nearest train station. Thankfully the brewery found a solution. Current MD Richard Bradbury offered to pick me up from Sheffield station, as he commuted to work from his home in Derbyshire. This gave me a great opportunity to chat to Richard about his own background—how his career started at Bank's in his home of Wolverhampton, and how he worked on various Heineken brands before landing the role at Theakstons—during the drive over. Richard also kindly agreed to sit in on the podcast, and he shares some useful perspective within.What was most interesting about meeting and chatting to Simon himself, was explaining to him my aims and intent, and what Pellicle is all about. He seemed genuinely thrilled that our young magazine is so dedicated towards the coverage of cask beer, and afterwards kindly allowed me to ask questions at will—including, yes, about beer duty and the Small Brewers Duty Reform Coalition (SBDRC). Simon also gave me an in depth tour of the brewery, including a look at its vintage (and that's an understatement) grain mill, and the famous Steel's masher that helps contribute towards the unique character of Theakston's ales. My favourite part of the tour—other than when Simon poured me a pint of Old Peculier from the wood—was the fermentation room. Here in this corridor lined with open Yorkshire squares, the unmistakable aroma of Old Peculier was at its most potent. I also got to have a peek inside the cooperage, where in house journeyman cooper Euan Findlay builds the very casks that dispense this hallowed beer. During the interview we get into all the good stuff, including the history of the brewery, and its current objectives as an old brewery in a very different market. We also dig into a bit of beer politics. It's a very satisfying conversation, and one I hope you enjoy as much as I have done cutting it together. If you do enjoy this episode, do consider leaving the podcast a rating or review in the app you use to stream it, and sharing it with any friends who you think might find it interesting. We're able to produce The Pellicle Podcast directly thanks to our Patreon subscribers, and our sponsors Loughran Brewers Select. If you're enjoying this podcast, or the weekly articles we publish, please consider taking out a monthly subscription for less than the price of a pint a month.

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. Bristol-Myers Squibb & BioNTech küren die zwei Wörter des Jahres. Trump dämpft mit Stahl-Zoll. Sanofi & CoreWeave pushen mit Deals. Spiegel belastet Rheinmetall. Gerresheimer belastet die Nachfrage. UnitedHealth-CEO = reich. Tesla + Norwegen =

Porta dos Fundos e Heineken trocam farpas na Justiça — onde termina a piada e começa o processo? Sam Altman e Jony Ive se unem pra criar o próximo grande dispositivo de IA. Google I/O 2025 mostra que o futuro da busca e do vídeo é IA. Será? E o cinema brasileiro brilha em Cannes com O Agente Secreto. No Braincast 592, Carlos Merigo, Hiago Vinícius, Bia Fiorotto e Marko Mello discutem essa salada de temas e mais alguns toppings. 04:14 - Pauta54:38 - QEAB -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS:Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios!https://www.youtube.com/channel/UCGNdGepMFVqPNgaCkNBdiLw/join --

This week we're replaying some of our favorite episodes about houses and the people who live in them. In this episode from April 2022, beer magnate Alfred Heineken and architect John Habraken designed a house that could be built out of used Heineken bottles. Plus: it's beer day every day at a spot in Taunton, Massachusetts. 100,000 Bottles of Beer in the Wall (Cabinet Magazine)Did Alfred Heineken Invent Bottle To Function as a Brick To Build Houses? (Snopes)Beer Can Museum & Beer Can Hall of FameWe raise a glass to our Patreon backers, who support this show every day

We have talked a lot on this show about the benefits of a diverse and inclusive culture and how it leads to outstanding business results. But did you also know how DEI helps your company manage risk and future-proof against churn, productivity loss, and potentially falling behind in the market?Today, you will hear one of the best definitions of DEI and how it enhances your organization. And the definition will leave you hungry for dessert!Vivian Acquah shares a very clear - and delicious - definition of DEI, how the strategies and mindsets ensure your organization manages risk effectively, the financial costs you pay when you actively shy away from DEI, and an amazing look at how she uses virtual reality to help leaders truly understand what many in their organizations experience daily. To access the episode transcript, please search for the episode title at www.TheEmpathyEdge.comKey Takeaways:While the term DEI has been vilified recently, DEI is just like the best carrot cake - every aspect of the ingredients, the cooking temperature, and all of the elements make it great.Company loyalty is no longer guaranteed just because you pay your employees. Partnering with, not overpowering, your employees gives you better, stronger, and longer-term results. What motivates you may not be what motivates your employees. We all have different motivators. "What I see happening now with the companies that are walking away, they are making a lot of short-term decisions that are going to impact them in the long run." — Vivian AcquahEpisode References: Drive: The Surprising Truth About What Motivates Us by Daniel PinkHelp Them Grow or Watch Them Go by Julie Winkel Giulioni and Beverly KayeTEDx: I've Lived as a Man and as a Woman: Here's What I Learned - Paula Stone WilliamsFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About Vivian Acquah, Certified DEI TrainerVivian Acquah CDE® is a respected DEI executive known for creating inclusive workplace environments. Her strategic approach blends analysis and practical tools to address systemic barriers to equity and equality. Passionate about DEI education, she uses innovative methods like virtual reality for immersive and transformational learning. With engaging training, she drives cultural transformation and boosts employee engagement.Her name, which translates to 'water,' symbolizes her role as an extinguisher of DEI-related fires. Vivian provides tangible strategies for embracing inclusive changes, benefiting high-profile clients such as Heineken, LinkedIn, Google, Indeed, Deloitte, TIBCO, Cargill, Swift, Acrolinx, KLM, and Zalando.Connect with Vivian: Amplify DEI: amplifydei.com LinkedIn: linkedin.com/in/vivianacquah Instagram: instagram.com/vivalavivenl Threads: threads.net/@vivalavivenl Enjoy this deal!Amplify DEI Cards Conversation starters for your team or other group to start down the DEI journey: https://cards.amplifydei.com/amplify-dei-cards-bundle/ Get 10% off when you use code EMPATHY at checkoutConnect with Maria:Get Maria's books on empathy: Red-Slice.com/booksLearn more about Maria's work: Red-Slice.comHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceThreads: @redslicemariaWe would love to get your thoughts on the show! Please click https://bit.ly/edge-feedback to take this 5-minute survey, thanks!

Fabrikanten en supermarkten strijden hard tegen hard om prijzen af te spreken voor hun producten in de schappen. Heineken en Jumbo kwamen er niet uit en belanden voor de rechter. De supermarkt koopt minder bier in, omdat ze het oneens zijn met de prijs. Volgens Heineken is dat niet volgens afspraak. Het is volgens retailexpert aan de Katholieke Universiteit Leuven Els Breugelmans nog niet eerder gebeurd dat zo'n onderhandeling eindigt voor de rechter. Ze ziet de partijen verharden in hun strijd voor de scherpste supermarktprijzen. Supermarkten verenigen zich in zogenoemde inkoopallianties, samen met andere buitenlandse supers. Daarmee krijgen zij meer macht aan de onderhandeltafels en verharden de onderhandelingen. Hoever dat kan gaan tekende economieverslaggever bij het AD Jurriaan Nolles op. Hij sprak anoniem met betrokkenen en hoorde verhalen van pesterijen, scheldpartijen en mensen die niet meer willen beginnen aan de baan omdat het te heftig is geworden. De vraag is ook: levert het voor de klanten uiteindelijk iets op? Betalen we minder voor de boodschappen? Reageren? Mail dedag@nos.nl Presentatie en montage: Marco Geijtenbeek Redactie: Judith van de Hulsbeek & Ulrike Nagel

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore:     •    What “brands in culture” really means (hint: it's more than just riding trends)     •    The difference between cultural resonance and “culture-washing”     •    How to authentically engage with cultural movements without getting burned     •    Practical frameworks to align your brand with the right cultural moments     •    Why the future of branding depends on understanding global and local nuance     •    The role of emerging tech (like AI & Web3) in shaping brand relevance

Fatenn Mostafa Kanafani has led a life full of twists and turns. Her career trajectory has seen her go from being a successful marketer with Procter & Gamble to being instrumental in the success of the relaunch of Ahram Beverages, leading to its eventual sale to Heineken in 2002. Fatenn then turned her attention to modern Egyptian art and launched Art Talks, a gallery as well as a forum for discussion on all aspects of art. She is now working on a third book in a trilogy looking at Egyptian modern art and artists. She talks to me in great detail about the threads connecting art, politics, and her identity in shaping who she is today. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Download EFG Hermes One on the App Store or Google Play Store and start investing today! On a bonus episode out next week, I talk to Fatenn about her work in documenting, codifying, and cataloging her research in art. She's contributed a chapter in the book Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. You can find out all about this on the bonus episode, so stay tuned. Chapters: 0:00 On this episode… 2:01 Childhood Experiences Abroad 5:21 Cultural Identity and Challenges 7:29 Transition to Marketing Career 10:36 Journey with Procter & Gamble 13:17 Moving Back to Cairo 18:11 Ahram Beverages 21:56 The Ahram Beverages Success Story 24:08 Personal Life and Marriage 28:34 The Role of Art 29:38 Founding Art Talks 35:50 Focus on Modern Egyptian Art 39:01 Lightening Round Learn more about your ad choices. Visit megaphone.fm/adchoices

Are we doing spicy sauvignon blanc? Do you have enough money to justify having "rich people windows"? Who can you hire to fix your dying houseplants? Answers to those questions and more. We also talk about Will's recent New York trip with Heineken, the rise of airport lounge romances, wishlist items, and more.Subscribe to the newsletter: retailpod.substack.com willdefries.substack.com Shop the Sunday Scaries Scented Candles: www.vellabox.com/sundayscariesWatch all Retail Therapy episodes on YouTube: www.youtube.com/sundayscariespodcastSupport This Week's SponsorsShopify: www.shopify.com/scaries ($1/month trial!)Aura Frames: www.auraframes.com (RETAILPOD for $35 off plus free shipping)Follow AlongRetail Therapy on Instagram: www.instagram.com/retail.podWill deFries on Twitter: www.twitter.com/willdefriesWill deFries on Instagram: www.instagram.com/willdefries Barrett Dudley on Twitter: www.twitter.com/barrettdudleyBarrett Dudley on Instagram: www.instagram.com/barrettdudleySunday Scaries on Twitter: www.twitter.com/sundayscariesSunday Scaries on Instagram: www.instagram.com/sunday.scaries

What do a duck with refined musical taste, a prophetic child, a phantom couch with mom-guilt, and a mysterious man named “Lars” (who pays in silver and fears airborne horsefish) all have in common? In this latest Inbox of Oddities episode, they're all real tales from you, the wonderfully weird freak family. Join Kat and JG as they dive headfirst into listener-submitted stories featuring: Sleep paralysis demons who look suspiciously like mom Time-looping tabbies named Beebo Haunted projectors and accidental lube product placements Military radio ghosts and emotionally supportive succulents A dog who literally bowled over an entire town Plus: meet the man who wants a Heineken in his cold dead hand, a taco-bearing dream intruder with your Gmail password, and the legend of the village that said, “Yes, we will roll cannonballs down Main Street.” Weird? Absolutely. Heartwarming? Surprisingly. Hilarious? Always. The freak flag flies high in this one. #Podcast #WeirdStories #SleepParalysis #Paranormal #BoxOfOddities #InboxOfOddities #HauntedHouse #TimeLoop #GhostSignals #PodcastCommunity #ListenerStories #TrueWeirdness #DuckTalesButWeirder Learn more about your ad choices. Visit megaphone.fm/adchoices