Custora Time

Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as: Should we launch a loyalty program? What is the omnichannel demand impact of closing a store? Should we re-vamp merchandising assortments? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers. In this webinar, you’ll learn: Why VIP cultivation is so important to your bottom line. How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs. How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. In today’s session, Professor Schwartz will explain how retail marketers can go about testing, learning, and solving for the following questions: Looking at my customer base, how much value can I expect? How should I decide which of my existing customers to target? (And with what?) How should I allocate my budget to best acquire new customers? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement. In this session, you’ll learn: What are personas and why are they useful? Why not just target and sell to everyone? The four ways to build marketing/sales personas — from gut to data and back Common obstacles to creating useful, efficient personas and ways to overcome these issues To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value. In this webinar, you'll learn: How the finance team can use customer lifetime value for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs become the voice of the customer within their organizations To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company. Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation. In this webinar you’ll learn: Why retention and cultivation are more mission-critical in retail than even acquisition How to involve your entire organization to use data-driven insights in the effort to cultivate repeat buyers High-level strategy and on-the-ground tactics to address the one-time buyer problem To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our book "One and Not Done." click here To see what Custora can do for your business, request a demo today.

Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results. In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value. You'll learn how to: Recognize and proactively prevent customer churn Identify high-value customers, and personalize accordingly Pinpoint customers with an affinity toward particular products Create and use personas and segments effectively for personalization To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include: Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration Misconceptions in the debate between segmentation and 1:1 personalization The friction points that prevent people from testing their segmentation approaches The inability to operationalize a test and learn environment To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer! In this webinar, you'll learn: How customer lifetime value can be used for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn: The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom How brands can use their data to home in on their best customers to learn how to be a better brand by serving them Real-life use cases for reducing discount dependence while still achieving the business goals that discounts are supposed to solve for To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of discount reduction, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail. When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think you’re a special brand, you can focus on making them feel special too. The basis of what makes CLV your most important metric is the simple fact that there are some customers in your customer base who spend a lot more money with your business than the majority of your customers. In this webinar, you’ll learn in more detail: How to define customer lifetime value and articulate the many ways it affects your organization. The most and least effective ways to calculate CLV The many use cases for what you can do with your CLV analysis once you’ve got it, including how to make higher-impact, lower-cost marketing decisions for each stage in the customer lifecycle. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Listen in as Kevin Brosnan, Conversion Director at BounceX and Custora’s very own Head of Product Management, Jordan Elkind discuss how you can build marketing campaigns using a single-customer view. In this webinar, you'll learn: What types of data you already have access to (that you might not even be aware of) and what you can do with it. How much you actually already know about your relationships with your customers How you can use this data to solve business problems in a reliable, strategic, methodical way To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

In this wonderful conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing. You'll learn: How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages How Kendra Scott is solving common blockers to one-to-one marketing, including creating a single customer view, defining the customer lifecycle, and scaling findings across channels How Kendra Scott is using predictive segmentation to build audiences and activate them across channels To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson jumps into the age-old one-time buyer problem. In this hour-long discussion, you will learn: The outsized business impact of getting your one-time buyers up to two or three-time buyers. How to strategize which segment of one-time buyers to target Immediately useable tactics to start winning that second-purchase conversion If you want to listen to our most recent webinars on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how to measure success in the current retail environment. You’ll learn which customer KPIs matter, and, breaking the focus down to even more succinct and actionable goals and metrics, you’ll learn the following critical KPIs Acquisition KPIs Segment KPIs Lifecycle KPIs To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation How to do the modeling, including benchmarking, model validation, and maintenance How to make the outputs useful and interpretable to the end user To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: How to determine true incremental growth Which metrics are wasting your time And how to sustain a marketing practice that constantly tests and proves value without creative overwhelm or spreadsheet overload To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this session, you'll learn: How to calculate customer lifetime value to identify your current high-value customers How to parlay these insights into a supercharged lookalike modeling campaign How to measure the success of high-value acquisition campaigns as early as after new customers' first purchases To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is performing relative to industry averages and the highest performers in your competitive set. Why benchmarking matters and how to use them The ten key retail performance metrics and performance averages by competitive set The winners of the inaugural Customer-Centricity Awards! To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: Why the current state of churn prevention systems are ineffective The fallacy of being saved by that "well-timed email" Holistic churn prevention for creating long-term relationships with customers To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In this webinar, The Bouqs Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: How The Bouqs, an online floral retailer, was able to use Event Propensity Models to create predictable year-round demand. How Custora’s customer insights helped The Bouqs target and convert customers most likely to sign up for a subscription. New use cases for how Event Propensity Models could revolutionize your retail marketing. To learn more, visit us at custora.com

In their discussion this week, Maddie Buras (Custora Marketing Manager) and Kate Fernandez (Winky Lux Director of Global Brand Marketing at) will cover: Instagram-native retail and leveraging micro-influencers to get the word out How Winky Lux uses customer intelligence to inform product development in a faster, more flexible supply chain Acquiring and retaining high-value customers as a social media-focused brand To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts. You’ll learn about: What first-party data is and why it’s your most valuable resources How to put first-party data to use to optimize your customer relationships Use cases to get your mind mulling over how your marketing performance could improve with your first-party data. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson shares the findings of one of Custora’s deepest research projects, which culminated in the Retail Customer Metrics Growth Index. To understand which customer KPIs have the greatest impact, we examined five drivers of growth from over 100 of our retail customers (over 500 million end customers and 150 billion dollars in annual transaction volume) and uncovered the metrics that matter. In this webinar, you learn about: How savvy marketers are leveraging technology to turn the supposed “Retail Apocalypse” into their own person Retail Golden Age. The methodology and results of our research, including a ranking of which KPIs move the needle, from most to least. The one driver of growth that moves the needle on annual revenue more than any other. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our Retail Customer Metrics Growth Index, click here To see what Custora can do for your business, request a demo today.