Podcasts about global brand marketing

In this episode, Amy sits down with Karen E. Todd, VP of Global Brand Marketing at Kyowa Hakko USA, to explore the powerful intersection of nutrition, cognitive health, and performance, especially for youth athletes. Together, they dive into how fueling strategies impact both the body and the mind, from optimizing recovery and focus to preventing burnout and building resilience. Listeners will learn how to support young athletes with practical, science-based approaches that enhance energy, concentration, and overall well-being, on and off the field.Karen E. Todd, VP of Global Brand Marketing at Kyowa Hakko USAkyowa-usa.com / cognizin.com / cognizinciticoline (IG)To learn more visit @thesportsnutritionplaybook and thesportsnutritionplaybook.com.Check out our YouTube channel for more sports nutrition tips and tricks. Have questions to ask our sports dietitians? email us at info@thesportsnutritionplaybook.com

Belmond has spent decades redefining the romance of travel—inviting guests to slow down, savour time and inhabit destinations rather than pass through them. Across 43 properties in 24 countries, the brand has become synonymous with slow luxury. Arnaud Champenois, Senior VP of Global Brand, Marketing and Communications, is the architect of that vision, balancing Belmond's storied heritage with the cultural shifts reshaping modern travel. In this episode, Arnaud sits down with Anant Sharma to discuss what slow luxury actually means in practice. They explore Belmond's property-first approach, the creative risks behind reimagining icons like the Venice Simplon-Orient-Express, and how partnerships with figures such as Wes Anderson are reframing the brand for a new generation. A conversation about slowness as strategy, the craft behind hospitality, and why the journey can still matter more than the destination.

✨ Elise Longbottom, Director of Global Brand Marketing Strategy at Crocs☁️ Career journey from Vogue Sales Associate to Brand Marketer at Crocs☁️ How to pivot roles internally without starting over☁️ Why kindness and curiosity matter more than a perfect plan☁️ What working in events can teach you about brand building☁️ How to prep for every interview like it's her dream jobJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed. They discuss the intersection of brand and performance marketing, the challenge of proving the value of brand efforts and Indeed's experiments with social listening. Guest Quote: “ One of the things that we have done to help build faith in things like media mix modeling is calibrate the model based on different information. So whether it's experiments, clean room experiments that we're doing or using last click data, we use that to look at what we're learning from our model, for example, and say, ‘okay, this is like out of line. So that means we should probe a little bit more on this channel and what the model is telling us'. Last click is a lot simpler to measure, so it's a lot easier to put your faith in that. When I think about performance marketing, that was for a long time the way everything was measured. But as the world has become more complicated,  I've had to really work hard at trying to demonstrate that brand and performance are things that work together.'Episode Breakdown: [03:02] Alchemy UnveiledAttribution and proving the value of brand: While last click may be easier to measure, it doesn't tell the full picture. There is huge value in brand initiatives, even if it is harder to calculate. [17:34] From Nuggets to Campaign GoldListen to the market: Indeed experimented with social listening tools that allowed them to better position and educate their customers, avoiding costly mistakes. [24:24] Gold Rush!Brandformance is the way to go: Brand versus performance is a false dichotomy. The two functions should be in lock-step with each other, driving impact together.  Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Jennifer: https://www.linkedin.com/in/jenniferstilleywarren/Learn more about Deluxe: https://www.deluxe.com/Learn more about Indeed: https://www.linkedin.com/company/indeed-com/

In this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby's marketing evolution. He unpacks how discount-heavy programs create unintentional class divides, why emotional and experiential rewards resonate more with Gen Z and millennials, and how brands can design loyalty systems that actually make customers want to stick around.

In this episode, Gordon Euchler sits down with Tommaso Calzolari, Head of Global Brand Marketing for Motorsports at Adidas, for a wide-ranging conversation about the state of modern marketing, the role of social media and the challenges brands face in creating meaningful connections. They explore what it's like to build an entire category from the ground up inside one of the world's most iconic brands. Furthermore Tommaso shares his journey from agency life in Italy to leading Adidas' Formula 1 efforts, creating something entirely new while staying true to the brand's DNA.They dive into why motorsport is more than just the driver, it's a story of teams, performance, empathy and the power of human connection. Tommaso reveals how he and his team are reimagining how Adidas shows up in motorsport, what makes the Formula 1 ecosystem so culturally relevant today and why it's critical to always start with how the product connects with the consumer at the point of sale.Tommaso also reflects on the people who shaped his leadership style and shares personal stories about learning to make tough decisions under pressure. His advice? Get back to basics, build agile teams and never rely on a one-size-fits-all recipe for success.Tune in for an honest and insightful look at what it takes to lead brands into the future. 

Before we dive into one of the most creative plush lines I've ever seen, we need to talk about something serious — TARIFFS.In this episode of Making It in The Toy Industry, I'm kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I'm sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn't optional anymore, it's essential.Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha's love of individuality and that “get-it-before-it's-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha's craving for self-expression. It's also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways.You'll hear why it's time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own.If you're ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use!Listen for these Important Moments![00:01:16] -  Tariffs are shifting fast—and they could hit your bottom line hard. I'm breaking down what's changing and how to protect your business with smart sourcing moves.[00:04:52] - Think scrap fabric can't make magic? Think again. I'm showing you how leftovers can fuel a unique product line—and even lower your costs.[00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ, Basic Fun's limited-edition plush line built for Gen Alpha's need for self-expression and FOMO.[00:10:39] - This isn't your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale.[00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off). 

Kathryn interviews Author Ronald F. Levant PhD. Why are some men so problematic—unable to describe how they feel, neglecting their health, exploding in rage, and resorting to violence when their manhood is questioned? An internationally recognized psychologist and past president of the American Psychological Association, Dr. Ronald F. Levant has devoted most of his professional career to finding the answer. He now reveals how his work has been driven by his quest to understand men like his abusive father and his perplexing behavior. He shares his personal story—starting with a childhood marked by beatings and fear, followed by an adolescence defined by drinking and delinquent behavior, and a young adulthood marred by depression—to inspire and guide other trauma survivors, especially fathers and sons, as well as the women who love and suffer with them. He earned his doctorate in Clinical Psychology and Public Practice from Harvard University and has served on the faculties of Boston University, where he directed the nationally prominent Father Project.Kathryn also interviews Registered Dietician Karen E. Todd RD.With 'explosive growth' forecasted for the cognitive enhancing nootropic 'smart' food, beverage and supplement market expected to nearly triple to $8.2 Billion by 2032, brain health is clearly a 'top of mind' concern for throngs of wellness-seekers. Registered Dietician Karen E. Todd is here to discuss why nootropics are gaining in popularity as an easy, nutrition-driven way to support brain health and improve cognitive function at any age through one's diet. She has over 25 years of experience in exercise performance and nutritional product development and education. She holds Bachelor of Science degrees in both Scientific Nutrition and Food Science Technology from Texas A&M University and an MBA from Nova Southeastern University. Karen is the Vice President of Global Brand Marketing for Kyowa Hakko and sits on the executive board of the Council for Responsible Nutrition and chairs the Women in Nutraceuticals (WIN) initiative.

Kathryn interviews Author Ronald F. Levant PhD. Why are some men so problematic—unable to describe how they feel, neglecting their health, exploding in rage, and resorting to violence when their manhood is questioned? An internationally recognized psychologist and past president of the American Psychological Association, Dr. Ronald F. Levant has devoted most of his professional career to finding the answer. He now reveals how his work has been driven by his quest to understand men like his abusive father and his perplexing behavior. He shares his personal story—starting with a childhood marked by beatings and fear, followed by an adolescence defined by drinking and delinquent behavior, and a young adulthood marred by depression—to inspire and guide other trauma survivors, especially fathers and sons, as well as the women who love and suffer with them. He earned his doctorate in Clinical Psychology and Public Practice from Harvard University and has served on the faculties of Boston University, where he directed the nationally prominent Father Project.Kathryn also interviews Registered Dietician Karen E. Todd RD.With 'explosive growth' forecasted for the cognitive enhancing nootropic 'smart' food, beverage and supplement market expected to nearly triple to $8.2 Billion by 2032, brain health is clearly a 'top of mind' concern for throngs of wellness-seekers. Registered Dietician Karen E. Todd is here to discuss why nootropics are gaining in popularity as an easy, nutrition-driven way to support brain health and improve cognitive function at any age through one's diet. She has over 25 years of experience in exercise performance and nutritional product development and education. She holds Bachelor of Science degrees in both Scientific Nutrition and Food Science Technology from Texas A&M University and an MBA from Nova Southeastern University. Karen is the Vice President of Global Brand Marketing for Kyowa Hakko and sits on the executive board of the Council for Responsible Nutrition and chairs the Women in Nutraceuticals (WIN) initiative.

Steve Ozer enters the hot seat this week to discuss all things WWE Mattel We discuss fantasy figures, crossovers, the future of the UK figure market and answer the listeners questions!   https://wrestlingtrader.co.uk https://www.prowrestlingtees.com/catalogsearch/result/?q=+3+points+of+articulation   https://linktr.ee/3poa

An Atlanta-based, award-winning marketer (2017 Bronze Effie, 2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), Tia Cummings-Hopkins has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg's, IHG Hotels & Resorts, and Procter & Gamble. From May 2021 to May 2023, she worked at fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Integrated Marketing, Experiential Activations, and Brand Partnerships. Since August 2023, Tia has run 925 Consulting, a boutique marketing consultancy offering fractional CMO services to Black-owned businesses across a variety of industries including CPG, travel/hospitality, and financial services. Prior to her career in brand marketing, she had roles in corporate philanthropy, manufacturing operations, and product development.  Tia attended Hampton University as a Presidential Scholar and earned her B.S. in chemical engineering. She also has an MBA from the Krannert School of Management (now Daniels School of Business) at Purdue University where she was a Business Opportunity Program Fellow.  Cummings-Hopkins has always had a passion for community service and giving back to those less fortunate. Her 20 year service record includes volunteering with organizations such as Big Brothers Big Sisters, America Needs You, Junior Achievement, the Urban League, and via her beloved sorority, Delta Sigma Theta Sorority, Inc. She currently serves on the board of two non-profits; For the Children (a Christian-based organization that supports children in foster care) and Hue (a community platform focused on supporting and promoting more people of color in corporate America).  In her free time, Tia enjoys anything related to Marvel comics, traveling, reading, and spending time with her husband, family and friends.

In this episode of ‘The Brand Called You', we delve into the expertise of seasoned marketer Lisa Perry, who unveils the key components and strategies essential for brand success. From defining your brand's purpose to crafting a compelling narrative, we explore how to differentiate and dominate in a crowded marketplace. Join us as we decode the secrets of brand strategy, empowering you to chart a course toward brand brilliance and resonance with your audience. [00:39] - About Lisa Perry Lisa is a Global Marketing Executive. She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Mary Ellen Jelenek on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nickelodeon's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nikeloden's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠

In this insightful episode of the Business of Boating Podcast, we sit down with Michael Bohm, the Chief Marketing Officer at Nimbus Boats Sweden AB, to delve into the sophisticated world of marketing in the luxury boating industry. Michael shares his extensive experience and the dynamic strategies that have helped propel Nimbus to new heights in the global market. We explore how digital transformation and consumer trends are reshaping marketing approaches, the challenges of maintaining a strong brand in competitive waters, and Nimbus' innovative methods to engage customers across diverse regions. Join us as Michael provides a masterclass on adapting traditional marketing in an era where luxury, sustainability, and customer experience intersect in the boating industry.Nimbus BoatsMerrill CharetteMIDA.PRO - Marine Industry Digital Agency - MarketingSupport the Show.

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthostMentioned in this episodeLeslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald'sEmbracing A.I. and Maintaining the Human TouchJennifer Polk, Chief Marketing and Digital Experience Officer, Feeding AmericaBeyond the Game: Crafting Unforgettable Brand Experience Journeys Through SportsLinden White, Head of Account Management and Integrated Solutions, rEvolutionLisa Nucci, CMO, Choose ChicagoDan Moriarty, CMO, Chicago Fire FCBranding in the Narrative Economy: The Psychology of Consumer ExperiencesKristian A. Alomá, Ph.D., Founder & CEO, ThreadlineAsk Me Anything Panel of ExpertsShannon Lee, Senior VP of Creative, StudioNorthPepper Miller, President, The Hunter-Miller GroupLindsay Gash, Creative Innovation Lead, NA Agency, MetaAndy Crestodina, Co-founder & CMO, Orbit Media StudiosInnovation as CreativityMeghan Hurley, Vice-President of Global Brand Marketing, Claire'sBronco Boost: Generative AI's Marketing Journey Goes from Zero to 60Joe Grigsby, Panel Moderator, VMLJen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor CompanyChris Scuro, VP/DiThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

There's a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.   Takeaways   Inflection points in the outdoor industry are disruptive but can lead to positive change and growth. The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands. Brand differentiation and values are becoming increasingly important in a crowded market. Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times. Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape. Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand. Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.

We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

Melanie Strong is a founding partner of Next Ventures, a VC firm she co-founded with Lance Armstrong that focuses on building the next generation of sports, health and wellness brands. Melanie has spent her entire life in the sports industry. She's a lifelong runner and started her career as a journalist at Runner's World magazine. She then applied for a position at Nike despite not having the “right” pedigree, college background, and experience. Good thing she did because she ended up having an incredibly successful career at Nike, spending most of her time at Nike building high-performing teams all over the world and holding positions from the VP of Global Brand Marketing for Nike Women to the GM of Nike Skateboarding. After 18 years at Nike, Melanie had the opportunity to break into the world of venture capital. She left her very stable career to start from scratch and become a first-time investor AND fund founder. In our conversation, Melanie opens up about how she faced her fears when reinventing herself later in her career and overcoming the imposter syndrome she felt when breaking into a male-dominated industry.✨ You'll also hear some honest reflections on the founder-investor relationship and who is the right fit for VC funding, along with some empowering advice for founders seeking funding. We also discuss the importance of authentic relationships in life & business, how to build a unique brand in the environment we're in today, and so much more!In this episode, we'll talk to Melanie about:* Learning from others' success and embracing self-confidence. [3:18] * Melanie's upbringing and her positive mindset. [7:33]* Melanie's diverse jobs before Nike. [9:26]* Inspiration and starting at Nike. [12:02]* Networking and mentorship's impact. [16:30] * The power of people and true relationships. [17:45]* What she looks for in a founder. [19:08]* Melanie reflects on being an angel investor and why it took her so long to do. [23:23]* Taking the leap to leave Nike and steps to overcome imposter syndrome. [27:18]* Changes in feedback processes and trusted companies. [31:37]* Some top advice for thinking about your company as a brand. [36:15]* Melanie and Yasmin each share the hacks that keep them anchored into their purpose. [41:50]* Diving into greater detail on traits she looks for in a founder and what a founder-investor relationship needs. [45:02]* Impact of exit-focused founders. [47:30]* Suitability for VC funding and fundraising insights. [50:50]* Melanie's comments on due diligence plus some great advice to founders. [54:45]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Melanie: * Instagram: https://www.instagram.com/melaniestrong/* Website: https://nextventures.com/ Hosted on Acast. See acast.com/privacy for more information.

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple. After graduating from the University of Massachusetts at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark – preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog. In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple's digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company's portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets. At the end of 2021, she joined Meta's Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business). In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple. After graduating from the University of Massachusetts at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog. In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple's digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company's portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets. At the end of 2021, she joined Meta's Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business). In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

Welcome to season two of the Gutsiest Brands podcast!  We are back with more guts and more brands, and we are delighted to bring you a new collection of engaging stories and lessons from some of the world's leading brands and brand leaders.  In today's episode, Jess Gaedeke sits down to chat with Attica Jaques, a brand marketing leader who has worked with some of the gutsiest brands in the business. Attica has worked for global icons like Google, Under Armour, Gap, and PRADA.  Listen in while Jess and Attica discuss how including diverse perspectives can help build a successful and lasting brand, how people are the center of everything, and how the beauty industry has set the standard for diversity, equity, and inclusion. Attica Bio: Attica Alexis Jaques is a game-changing brand marketing leader with 20+ years of experience driving growth for global icons such Google, Under Armour, Gap Inc, and PRADA. A sought-after thought leader, Attica drives business results while putting people first. She sits on the Board of Brilliant Earth and is a Founding Member of Chief NY and San Francisco. At Google, she led Brand Marketing across Consumer Apps with award-winning campaigns for Google Search. As Under Armour's SVP of Global Brand Marketing, she managed brand strategy across all sports divisions worldwide. Attica is a global citizen having worked in San Francisco, Tokyo, Milan, and New York. She holds an MC from Columbia University and BA from UCLA. Go to the Gutsiest Brands website for more information on the Gutsiest Brands podcastCheck out the Gustiest Brands playlist on Spotify to hear the songs selected by our season 1 guests, this season the playlist is only getting better. 

Even the biggest brands can't do what they do without some help from advocates and influencers. In fact, companies like Inkbox, MAC, and Calvin Klein rely on them. Your goal as a brand builder should be for customers to celebrate and champion your brand – telling everyone how much they love you, to the point where it's annoying. Once you've done that, you've reached the pinnacle of impactful marketing and branding. Join us in this episode of Building Brand Advocacy, where Paul speaks with Woozae Kim, a disruptive brand builder & storyteller who has made waves in the brand advocacy space. Previously, he was the Chief Marketing Officer at Inkbox; Senior Vice President of Global Brand Marketing at Calvin Klein; Vice President of Global Consumer Marketing & Artist Relations at MAC; and the Director of Strategic Marketing & Brand Integration at Virgin Mobile USA.Together, they delve into how Inkbox managed to reposition and shift the customer's mindset; how to build a marketing strategy around word-of-mouth; why brand advocacy is one of the guiding philosophies for Woozae's marketing career; and whether or not you need to control the brand narrative.Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Woozae here:LinkedInBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!Featuring:Amy Weisenbach, Senior Vice President, Head of Marketing at The New York TimesSeb Bardin, the In-Store Experience Marketing Lead at Coca-ColaJordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by VerizonLex Bradshaw-Zanger, Chief Marketing & Digital Officer at L'Oréal, South Asia Pacific, Middle East & North Africa RegionAdam Wright, Head of Digital at BeiersdorfJack Hinchliffe, former Chief Marketing Officer at KFCJesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at LenovoJason Carter, Global Transformation Director at ReckittOlya Dyachuk, Data-Driven Media Director at The HEINEKEN CompanyRory Sutherland, Industry legend and Vice Chairman at Ogilvy UKSupport the show

Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] Bio: Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] For nearly 30 years, Ann Hand has served as a market-facing executive across several industries, including gaming, sustainability and consumer retail. She has a proven track record in brand creation and turn-around at the intersection of social impact with consumer trends and technology. At her core, Ann is a retailer, operator, and builder of enduring strategic partnerships, brands and cultures. A truly dynamic leader and an industry game changer, Ann is one of the only female CEOs of a publicly traded gaming company. She currently serves as Chair and CEO of Super League, a global leader in building immersive entertainment experiences, mostly in the gaming metaverse on platforms like Roblox and Minecraft. Through Ann's visionary guidance, the company has seen record audience engagement and revenue growth, and she single-handedly navigated Super League through the pandemic, driving significant revenue in the new digital age. Having supported over 100 brands in just the last year alone, including Paramount, Mattel, Chipotle, Loreal and more, Super League engaged the company's vast network of game developers and creators to build unique immersive experiences for dozens of high profile partners, reaching over 120 million unique players a month. This, coupled with Super League's proprietary immersive media that delivers material campaign results and brand lift, Super League helps brands and partners create more phygital connections in this brave new digital world. In her tenure at Super League, Ann has become a preeminent expert in connecting with this new, immense global audience - and creating a more intuitive, blended version of one's digital and real life. Previous to Super League, Ann served as CEO of Project Frog from 2009 through 2014, a venture-backed firm whose mission is to democratize healthy, inspired buildings that are better, faster, greener, and more affordable than traditional alternatives. From 1998 through 2008, Ann served in a variety of senior executive positions with BP plc, including most notably Senior Vice President, Global Brand Marketing & Innovation from 2005 to 2008 overseeing the entire brand portfolio of B2C and B2B brands including BP, Arco, am/pm and Aral. Prior to that, she ran the Global Liquefied Gas Business Unit with $3 billion in annual revenue and over 3000 employees worldwide. Throughout her career, Ann has garnered industry recognition, including being named to AdAge's Leading Women of 2022 list, as well as the soon-to-be-announced The List, a select group of marketing, advertising and media leaders assembled by Ad Age in partnership with Meta. In addition, she has been honored as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, Top 10 Most Powerful Women Entrepreneurs by Fortune, 100 Most Creative People by Fast Company, 40 under 40 by Advertising Age, along with Grand Clios and Cannes Lions awards for her work on several integrated marketing campaigns for a variety of employers. Ann earned a BA in Economics from DePauw University and a MBA from Northwestern's Kellogg School of Management, along with executive education at Cambridge, Harvard and Stanford Universities. Having spent a significant part of her career abroad in China and the UK she holds a dual US/UK citizenship, but is a proud Midwesterner at heart. --- Support this podcast: https://podcasters.spotify.com/pod/show/smartmoneycircle/support

Imagine the wisdom in a room of more than 150 world-class speakers, trailblazers, and thought leaders who are shaping the future of industries. Relive the moments from VeeCon 2023 in today's episode! Our hosts give us three great interviews that dive deep into the power of blockchain, NFT, and the future of Web3. Andy Krainak, the head of VeeFriends, shares where VeeFriends is heading, their vision, and their ambitious IP project. Avery Akkineni of Vayner3 talks about how they are navigating the next era of the Internet. And Nick Robinson, Global Brand Marketing of Meta Quest, lets us in on their partnerships with NBA, creating interesting experiences and access to fans of the game. Don't miss out on the insights from so many amazing tastemakers in the industry.

Imagine the wisdom in a room of more than 150 world-class speakers, trailblazers, and thought leaders who are shaping the future of industries. Relive the moments from VeeCon 2023 in today's episode! Our hosts give us three great interviews that dive deep into the power of blockchain, NFT, and the future of Web3. Andy Krainak, the head of VeeFriends, shares where VeeFriends is heading, their vision, and their ambitious IP project. Avery Akkineni of Vayner3 talks about how they are navigating the next era of the Internet. Nick Robinson, Global Brand Marketing of Meta Quest, lets us in on their partnerships with NBA, creating interesting experiences and access to fans of the game. Don't miss out on the insights from so many amazing tastemakers in the industry.Finally, Shannon Snow of World of Women told us about WoW's vision to build an inclusive web3 through its collection and community! More from Edge of NFT:

Steve Ozer, Mattel WWE Manager of Global Brand Marketing, discusses the final days of the WCW Nitro stage crowdfund, the rarity of special release Ultimate Edition figures, how future lineups of the upcoming Monday Night Wars line will be treated, the return of the Defining Moments line, the future of Ringside exclusives, the possibility of battle damage and before and after head sculpts, and much more. Follow WrestlingFigureNews.com. Music: "Hackers" by Karl Casey @ White Bat Audio

S7: Ep 4 In this Producer's Cut, we revisit Episode 23 from season 4 where Felicia has an insightful and nuggets filled conversation with her bestie, Tia Cummings-Hopkins, now the SVP of Global Brand Marketing at Square. The post Producer's Cut: Black Leader's Dilemma first appeared on Trill MBA Show.

For the next guest on the Capturing the Game Podcast presented by Capture Sports Agency, we welcome the Senior Lead of Global Brand Marketing of Basketball at Underarmour, Jay Shemenski. For More Information on Jay Shemenski Check out His Social Media - LinkedIN: https://www.linkedin.com/in/jshemenski/ _________________________________ #sports #underarmour #marketing FOR MORE, FOLLOW US ON OUR SOCIALS! - Website: https://www.capturingthegame.com/ Facebook: https://www.facebook.com/CapturingTheGamePod Twitter https://twitter.com/CTG_Podcast Instagram: https://www.instagram.com/ctg_podcast/ Linktree: https://linktr.ee/CapturingTheGamePodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta's former SVP of Global Brand Marketing. In this episode, Molly shares how connection is infused in everything the brand does—from customer personalization to department structure, how the airline built back stronger than ever post-COVID, and why a winning brand experience starts with the employee.

Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing & Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed's commitment to building a diverse workforce, and hear Jennifer's keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed's optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Bill is a former professional runner with Nike. He won the 1989 and 1991 National Marathon Championships, and was ranked second road racer in the world by Runner's World in 1991. Bill still holds some of the fastest times ever run by an American for the 15K, 10-mile, half marathon, 20K, and 25K distances.  In addition to his professional running career, Bill has over 30 years of active-lifestyle marketing experience. Bill spent five years in Germany working on Global Brand Marketing for Adidas Running, three years heading up sports marketing for the running category at Adidas America & served as VP of Marketing for Boathouse Sports and G-Form.  In addition, he is the owner of VO2 Marketing and founder of Camp Runabout.   . We talk about how Bill found running, advice he would give to runners and his thoughts on runners dependency on technology. We also discuss how he came up with the idea to start Camp Runabout, future plans for growth, and common mistakes runners make on marathons.  I hope this episode will inspire you to pursue a new endeavor that you are passionate about.  . for more information on Camp Runabout www.camprunabout.com use code INF101 .  Related Episodes Episode 20: Interview with Dr. Megan Cannon- Sport Psychologist Episode 29: Interview with Erin Sparrold, CN, Sports Nutritionist Episode 47: Interview with Laura Scaduto, Writer, Personal Trainer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this week's episode, Duluth Pack's CEO, Tom Sega sits down with Courtney Laggner, Brand and Community Marketing Manager and Brooke Kaplan, Director of Global Brand Marketing of sock company, Darn Tough Vermont, to discuss the important of being a Made in the USA manufacturer. Ladies who lead - Courtney and Brooke share their knowledge in the industry of marketing, branding, and their passion for the industry that they work within. You don't want to miss this week's episode of Leader of the Pack; a Podcast by Duluth Pack. Support hardworking Americans, buy American Made: www.duluthpack.com. Darn Tough Vermont's Website: www.darntough.com --- Support this podcast: https://anchor.fm/duluth-pack/support

This week I'm headed off to Dreamforce, Salesforce's huge annual user conference, for the first time in three years. Before the pandemic shut everything down, 170,000 people attended Dreamforce in 2019. And while the conference took a few baby steps the last couple of years with very limited amounts of people attending the event in San Francisco, many more people experienced it virtually on Salesforce+, the streaming platform Salesforce created when all their physical events had to be canceled. But this week the conference is back with a significant number of folks expected to attend. And even though estimates are floating around of at least 30,000 people will be at the physical event, there may be four times that number if not more who will attend virtually. My CRM Playaz co-host Paul Greenberg and I had the opportunity to speak with Colin Fleming, Salesforce EVP of Global Brand Marketing, who is leading the Salesforce+ effort. We spoke with him two days after the streaming service was announced last year, and we wanted to hear what role Salesforce+ was going to play in this year's Dreamforce now that it's opening back up with a big attendance number expected. Colin also shares how the last year of Salesforce+ has led to a transformational change in how he sees events being designed, as well as the impact these changes will have of traditional B2B marketing initiatives.

How can a company drive growth and become a differentiator through brand positioning? Exceptional branding has the power to impact top-line KPIs,  increasing revenue and customer engagement across both traditional and digital media.This week we spoke to Alvin Chow, VP of Global Brand Marketing at Hanesbrands Inc., about all things brand. Before his current role, Alvin worked for other powerhouse brands such as Coke, Nike, and McDonald's. Fun fact: you can thank him for the existence of indulgences like the McFlurry and McGriddle. To Alvin, an exceptional brand creates a rockstar proposition, consistent global experience, and an emotional connection with consumers. Billie and Alvin discuss how brands can shift from transactional to emotional relationships, as well as the challenges of balancing acquisition and retention efforts and measuring awareness-level KPIs through traditional media. Connect with Alvin Chow on LinkedIn here. Topics Discussed:The importance of having a CDP, CRM, and PIM for seamless integrationWhat makes an exceptional brand? What makes a cult brand?Tracking attribution and striking a balance between digital and traditional media  Nurturing talent and helping marketing teams get where they want to go

Listen to episode 223 of the Digital and Social Media Sports podcast, in which Neil chatted with Kayci Evans, Director of Global Brand Marketing for esports organization Evil Geniuses. Listen below or on Apple, Spotify and Stitcher. 75 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Listen to episode 223 of the Digital and Social Media Sports podcast, in which Neil chatted with Kayci Evans, Director of Global Brand Marketing for esports organization Evil Geniuses. Listen below or on Apple, Spotify and Stitcher. 75 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

This episode features Buku Ibraheem, Music and Culture Global Brand Marketing Manager @ Beats By Dre, Forbes 30 Under 30 2022. Buku is a Nigerian-American brand architect who builds brands and tells meaningful stories through faith-inspired passion, purpose and creativity. She's passionate about helping creatives and brands alike build different verticals and extensions within their respective spaces, while developing creatively disruptive and integrated marketing strategies. As a Music and Culture Global Brand Manager at Beats by Dr. Dre, Buku creates and leads integrated marketing campaigns through intentional strategy and storytelling.

Melanie Strong is a founding partner at Next Ventures, a venture capital firm focused on empowering passionate founders to set a new pace in human optimization. Prior to becoming a full-time VC and advisor, Mel spent her career building high-performing teams at Nike, where she held titles like VP of Global Brand Marketing for Nike Women and GM of Nike Skateboarding. In 2019, Mel co-founded NEXT VENTŪRES with Lance Armstrong with the intention of helping founders innovate quickly in the health and wellness space. In this episode, Mel discusses the importance of investing in disruptive technologies and FOUNDERS who will have a broad and positive impact on the future of human health and wellness. She shares that only 3% of venture capitalists in the US are women… a bleak statistic… and why it is important for women to embrace the conversation around growing their personal wealth. We share a few laughs about her propensity for WORK… and finally, Mel shares that, while leading your life with gratitude is not easy, it is the ONLY way to be truly fulfilled.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

Paul and Ian welcome Nigel Wright of New Balance on the pod to discuss his career journey, New Balance's footprint in the basketball world, their groundbreaking collaboration with Rich Paul, and how basketball can serve as one of the greatest ways to connect and create relationships with others. --- Support this podcast: https://anchor.fm/the-green-light/support

In this episode, I sit down with Eden Zeilo, the Director of Global Brand Marketing at Unilever for the Sundial Brands, which includes the SheaMoisture, Nubian Heritage, nyakio, MCJW, and Emerge brands. Eden manages the SheaMoisture brand globally in Canada, Europe, Australia, Africa, and Latin America. Eden leads the charge in establishing partnerships with distributors, retailers, marketing agencies, and other suppliers in order to engage with the end consumer and drives global business and brand strategy. Eden holds an MBA from Harvard Business School and a Bachelor's in Operations Research from MIT. From its inception, SheaMoisture has been dedicated to empowering women to embrace their natural beauty as they define it. Alongside this mission is their commitment to empowering entrepreneurs, promoting fair trade and ethical sourcing practices while developing community infrastructure in Ghana and transforming Black communities. Eden shares more insights into how Shea Moisture continues to serve the underserved needs of multicultural and millennial consumers globally, through its long-established community commerce business model, funding opportunities for women of color entrepreneurs. Episode Timeline: [2:20] Eden describes how a sense of community is reflected in Eritrea where she's from. [7:03] How she focuses on authentically representing underserved communities' markets. [11:12] Driving for community commerce and entrepreneurship in underserved communities [20:59] The efforts that Unilever has undertaken to advocate for more inclusive beauty standards. [24:23] The actions that need to be implemented to change the beauty marketing mindset [35:56] The role of informal markets in SheaMoisture's Africa business strategy [39:29] Eden's thought on three considerations when expanding to the African beauty market Check out the Subsaharan Beauty on IG: @thesubsaharanbeauty If you'd like to connect, email Ijeoma at ijeoma@thesubsaharanbeauty.com with the subject line, "TSBC Connect". **DISCLAIMER: All views, information, or opinions expressed shared during this episode are solely those of the individuals involved and do not necessarily represent those of Unilever, Sundial Brands, and its employees.

This week we're excited to share our third community event with our dear friends at LinkedIn. In partnership with the LinkedIn Asian Alliance (LIAA), we hosted three of their AAPI leaders to discuss their unique paths to leadership. In this discussion, you'll hear from Connie Chan Wang the Senior Director of Global Brand Marketing, Jen Weedn the Vice President of Business Development, and Brian Rumao the Chief of Staff the Executive Chairman, Jeff Weiner. In this podcast we spoke about the following: Having tough conversations with family about unconventional career decisions How the need for financial stability as a child of immigrants can influence career goals Finding and honoring your true north while advancing your career in a non-linear way ------------------------------- Episode resources: Connie's LinkedIn Profile: https://www.linkedin.com/in/conniechanwang/ Jen's LinkedIn Profile: https://www.linkedin.com/in/jenniferyangweedn/ Brian's LinkedIn Profile: https://www.linkedin.com/in/brianrumao/ ------------------------------- If you enjoyed today's conversation about the intersection of work and Asian American identity, please subscribe to the show wherever you get your podcasts and leave us a review to spread the word. We'd really appreciate it! Learn more about the show at acrossthelinespodcast.com, follow us @acrossthelinespodcast, and subscribe to our newsletter to get the latest updates.

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company's products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever wondered what it's like to work at an agency and then go client side in global brand marketing and communications, this episode is for you. Amy Hufft works for one of the fastest growing companies in the world, Shopify. She shares her career journey from writing celebrity profiles and movie reviews for magazines, working at agencies, working with founders, and then sharing more about her role as Head of Global Brand Marketing and Communications. I am so excited for you to listen in. Did you enjoy today's episode? Leave us a rating and review! Learn more about Sarina here: https://withsarina.com/about Shopify Careers at Shopify Shopify Compass The Job Seeker Lab withSarina - Enrollment Is Now Open! Sarina's Free Networking & Job Search Tracker