Podcasts about global brand marketing

Before we dive into one of the most creative plush lines I've ever seen, we need to talk about something serious — TARIFFS.In this episode of Making It in The Toy Industry, I'm kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I'm sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn't optional anymore, it's essential.Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha's love of individuality and that “get-it-before-it's-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha's craving for self-expression. It's also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways.You'll hear why it's time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own.If you're ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use!Listen for these Important Moments![00:01:16] -  Tariffs are shifting fast—and they could hit your bottom line hard. I'm breaking down what's changing and how to protect your business with smart sourcing moves.[00:04:52] - Think scrap fabric can't make magic? Think again. I'm showing you how leftovers can fuel a unique product line—and even lower your costs.[00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ, Basic Fun's limited-edition plush line built for Gen Alpha's need for self-expression and FOMO.[00:10:39] - This isn't your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale.[00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off). 

Kathryn interviews Author Ronald F. Levant PhD. Why are some men so problematic—unable to describe how they feel, neglecting their health, exploding in rage, and resorting to violence when their manhood is questioned? An internationally recognized psychologist and past president of the American Psychological Association, Dr. Ronald F. Levant has devoted most of his professional career to finding the answer. He now reveals how his work has been driven by his quest to understand men like his abusive father and his perplexing behavior. He shares his personal story—starting with a childhood marked by beatings and fear, followed by an adolescence defined by drinking and delinquent behavior, and a young adulthood marred by depression—to inspire and guide other trauma survivors, especially fathers and sons, as well as the women who love and suffer with them. He earned his doctorate in Clinical Psychology and Public Practice from Harvard University and has served on the faculties of Boston University, where he directed the nationally prominent Father Project.Kathryn also interviews Registered Dietician Karen E. Todd RD.With 'explosive growth' forecasted for the cognitive enhancing nootropic 'smart' food, beverage and supplement market expected to nearly triple to $8.2 Billion by 2032, brain health is clearly a 'top of mind' concern for throngs of wellness-seekers. Registered Dietician Karen E. Todd is here to discuss why nootropics are gaining in popularity as an easy, nutrition-driven way to support brain health and improve cognitive function at any age through one's diet. She has over 25 years of experience in exercise performance and nutritional product development and education. She holds Bachelor of Science degrees in both Scientific Nutrition and Food Science Technology from Texas A&M University and an MBA from Nova Southeastern University. Karen is the Vice President of Global Brand Marketing for Kyowa Hakko and sits on the executive board of the Council for Responsible Nutrition and chairs the Women in Nutraceuticals (WIN) initiative.

Kathryn interviews Author Ronald F. Levant PhD. Why are some men so problematic—unable to describe how they feel, neglecting their health, exploding in rage, and resorting to violence when their manhood is questioned? An internationally recognized psychologist and past president of the American Psychological Association, Dr. Ronald F. Levant has devoted most of his professional career to finding the answer. He now reveals how his work has been driven by his quest to understand men like his abusive father and his perplexing behavior. He shares his personal story—starting with a childhood marked by beatings and fear, followed by an adolescence defined by drinking and delinquent behavior, and a young adulthood marred by depression—to inspire and guide other trauma survivors, especially fathers and sons, as well as the women who love and suffer with them. He earned his doctorate in Clinical Psychology and Public Practice from Harvard University and has served on the faculties of Boston University, where he directed the nationally prominent Father Project.Kathryn also interviews Registered Dietician Karen E. Todd RD.With 'explosive growth' forecasted for the cognitive enhancing nootropic 'smart' food, beverage and supplement market expected to nearly triple to $8.2 Billion by 2032, brain health is clearly a 'top of mind' concern for throngs of wellness-seekers. Registered Dietician Karen E. Todd is here to discuss why nootropics are gaining in popularity as an easy, nutrition-driven way to support brain health and improve cognitive function at any age through one's diet. She has over 25 years of experience in exercise performance and nutritional product development and education. She holds Bachelor of Science degrees in both Scientific Nutrition and Food Science Technology from Texas A&M University and an MBA from Nova Southeastern University. Karen is the Vice President of Global Brand Marketing for Kyowa Hakko and sits on the executive board of the Council for Responsible Nutrition and chairs the Women in Nutraceuticals (WIN) initiative.

Steve Ozer enters the hot seat this week to discuss all things WWE Mattel We discuss fantasy figures, crossovers, the future of the UK figure market and answer the listeners questions!   https://wrestlingtrader.co.uk https://www.prowrestlingtees.com/catalogsearch/result/?q=+3+points+of+articulation   https://linktr.ee/3poa

An Atlanta-based, award-winning marketer (2017 Bronze Effie, 2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), Tia Cummings-Hopkins has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg's, IHG Hotels & Resorts, and Procter & Gamble. From May 2021 to May 2023, she worked at fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Integrated Marketing, Experiential Activations, and Brand Partnerships. Since August 2023, Tia has run 925 Consulting, a boutique marketing consultancy offering fractional CMO services to Black-owned businesses across a variety of industries including CPG, travel/hospitality, and financial services. Prior to her career in brand marketing, she had roles in corporate philanthropy, manufacturing operations, and product development.  Tia attended Hampton University as a Presidential Scholar and earned her B.S. in chemical engineering. She also has an MBA from the Krannert School of Management (now Daniels School of Business) at Purdue University where she was a Business Opportunity Program Fellow.  Cummings-Hopkins has always had a passion for community service and giving back to those less fortunate. Her 20 year service record includes volunteering with organizations such as Big Brothers Big Sisters, America Needs You, Junior Achievement, the Urban League, and via her beloved sorority, Delta Sigma Theta Sorority, Inc. She currently serves on the board of two non-profits; For the Children (a Christian-based organization that supports children in foster care) and Hue (a community platform focused on supporting and promoting more people of color in corporate America).  In her free time, Tia enjoys anything related to Marvel comics, traveling, reading, and spending time with her husband, family and friends.

In this episode of ‘The Brand Called You', we delve into the expertise of seasoned marketer Lisa Perry, who unveils the key components and strategies essential for brand success. From defining your brand's purpose to crafting a compelling narrative, we explore how to differentiate and dominate in a crowded marketplace. Join us as we decode the secrets of brand strategy, empowering you to chart a course toward brand brilliance and resonance with your audience. [00:39] - About Lisa Perry Lisa is a Global Marketing Executive. She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Mary Ellen Jelenek on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nickelodeon's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

Joe and Tom welcome Bronwen O'Keefe, Head of Global Brand Marketing and Content at the Harlem Globetrotters. Bronwen walks through her unique path to get to the Harlem Globetrotters. She discusses how she led in the accelerated world of content distribution and media and delivering entertainment value. Bronwen discusses Nikeloden's jump into sports developing content and engaging in sports partnerships with leagues to get more youth fan engagement, and the importance of the NFL doing this to get confidence high in the league. Bronwen discusses the success of the brand of the Harlem Globetrotters and moving the company into a full entertainment company. She speaks more on the importance of the players and diversity in their vision. Finally, she talks about her connection to Bob and Chris Elliot. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can contact the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter'25 and Lissa Ruiz managing social media efforts.   Links:  https://www.linkedin.com/in/bronwenokeefe/

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In this insightful episode of the Business of Boating Podcast, we sit down with Michael Bohm, the Chief Marketing Officer at Nimbus Boats Sweden AB, to delve into the sophisticated world of marketing in the luxury boating industry. Michael shares his extensive experience and the dynamic strategies that have helped propel Nimbus to new heights in the global market. We explore how digital transformation and consumer trends are reshaping marketing approaches, the challenges of maintaining a strong brand in competitive waters, and Nimbus' innovative methods to engage customers across diverse regions. Join us as Michael provides a masterclass on adapting traditional marketing in an era where luxury, sustainability, and customer experience intersect in the boating industry.Nimbus BoatsMerrill CharetteMIDA.PRO - Marine Industry Digital Agency - MarketingSupport the Show.

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthostMentioned in this episodeLeslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald'sEmbracing A.I. and Maintaining the Human TouchJennifer Polk, Chief Marketing and Digital Experience Officer, Feeding AmericaBeyond the Game: Crafting Unforgettable Brand Experience Journeys Through SportsLinden White, Head of Account Management and Integrated Solutions, rEvolutionLisa Nucci, CMO, Choose ChicagoDan Moriarty, CMO, Chicago Fire FCBranding in the Narrative Economy: The Psychology of Consumer ExperiencesKristian A. Alomá, Ph.D., Founder & CEO, ThreadlineAsk Me Anything Panel of ExpertsShannon Lee, Senior VP of Creative, StudioNorthPepper Miller, President, The Hunter-Miller GroupLindsay Gash, Creative Innovation Lead, NA Agency, MetaAndy Crestodina, Co-founder & CMO, Orbit Media StudiosInnovation as CreativityMeghan Hurley, Vice-President of Global Brand Marketing, Claire'sBronco Boost: Generative AI's Marketing Journey Goes from Zero to 60Joe Grigsby, Panel Moderator, VMLJen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor CompanyChris Scuro, VP/DiThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

There's a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.   Takeaways   Inflection points in the outdoor industry are disruptive but can lead to positive change and growth. The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands. Brand differentiation and values are becoming increasingly important in a crowded market. Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times. Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape. Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand. Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.

We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

Melanie Strong is a founding partner of Next Ventures, a VC firm she co-founded with Lance Armstrong that focuses on building the next generation of sports, health and wellness brands. Melanie has spent her entire life in the sports industry. She's a lifelong runner and started her career as a journalist at Runner's World magazine. She then applied for a position at Nike despite not having the “right” pedigree, college background, and experience. Good thing she did because she ended up having an incredibly successful career at Nike, spending most of her time at Nike building high-performing teams all over the world and holding positions from the VP of Global Brand Marketing for Nike Women to the GM of Nike Skateboarding. After 18 years at Nike, Melanie had the opportunity to break into the world of venture capital. She left her very stable career to start from scratch and become a first-time investor AND fund founder. In our conversation, Melanie opens up about how she faced her fears when reinventing herself later in her career and overcoming the imposter syndrome she felt when breaking into a male-dominated industry.✨ You'll also hear some honest reflections on the founder-investor relationship and who is the right fit for VC funding, along with some empowering advice for founders seeking funding. We also discuss the importance of authentic relationships in life & business, how to build a unique brand in the environment we're in today, and so much more!In this episode, we'll talk to Melanie about:* Learning from others' success and embracing self-confidence. [3:18] * Melanie's upbringing and her positive mindset. [7:33]* Melanie's diverse jobs before Nike. [9:26]* Inspiration and starting at Nike. [12:02]* Networking and mentorship's impact. [16:30] * The power of people and true relationships. [17:45]* What she looks for in a founder. [19:08]* Melanie reflects on being an angel investor and why it took her so long to do. [23:23]* Taking the leap to leave Nike and steps to overcome imposter syndrome. [27:18]* Changes in feedback processes and trusted companies. [31:37]* Some top advice for thinking about your company as a brand. [36:15]* Melanie and Yasmin each share the hacks that keep them anchored into their purpose. [41:50]* Diving into greater detail on traits she looks for in a founder and what a founder-investor relationship needs. [45:02]* Impact of exit-focused founders. [47:30]* Suitability for VC funding and fundraising insights. [50:50]* Melanie's comments on due diligence plus some great advice to founders. [54:45]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Melanie: * Instagram: https://www.instagram.com/melaniestrong/* Website: https://nextventures.com/ Hosted on Acast. See acast.com/privacy for more information.

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple. After graduating from the University of Massachusetts at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog. In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple's digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company's portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets. At the end of 2021, she joined Meta's Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business). In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

Welcome to season two of the Gutsiest Brands podcast!  We are back with more guts and more brands, and we are delighted to bring you a new collection of engaging stories and lessons from some of the world's leading brands and brand leaders.  In today's episode, Jess Gaedeke sits down to chat with Attica Jaques, a brand marketing leader who has worked with some of the gutsiest brands in the business. Attica has worked for global icons like Google, Under Armour, Gap, and PRADA.  Listen in while Jess and Attica discuss how including diverse perspectives can help build a successful and lasting brand, how people are the center of everything, and how the beauty industry has set the standard for diversity, equity, and inclusion. Attica Bio: Attica Alexis Jaques is a game-changing brand marketing leader with 20+ years of experience driving growth for global icons such Google, Under Armour, Gap Inc, and PRADA. A sought-after thought leader, Attica drives business results while putting people first. She sits on the Board of Brilliant Earth and is a Founding Member of Chief NY and San Francisco. At Google, she led Brand Marketing across Consumer Apps with award-winning campaigns for Google Search. As Under Armour's SVP of Global Brand Marketing, she managed brand strategy across all sports divisions worldwide. Attica is a global citizen having worked in San Francisco, Tokyo, Milan, and New York. She holds an MC from Columbia University and BA from UCLA. Go to the Gutsiest Brands website for more information on the Gutsiest Brands podcastCheck out the Gustiest Brands playlist on Spotify to hear the songs selected by our season 1 guests, this season the playlist is only getting better. 

Even the biggest brands can't do what they do without some help from advocates and influencers. In fact, companies like Inkbox, MAC, and Calvin Klein rely on them. Your goal as a brand builder should be for customers to celebrate and champion your brand – telling everyone how much they love you, to the point where it's annoying. Once you've done that, you've reached the pinnacle of impactful marketing and branding. Join us in this episode of Building Brand Advocacy, where Paul speaks with Woozae Kim, a disruptive brand builder & storyteller who has made waves in the brand advocacy space. Previously, he was the Chief Marketing Officer at Inkbox; Senior Vice President of Global Brand Marketing at Calvin Klein; Vice President of Global Consumer Marketing & Artist Relations at MAC; and the Director of Strategic Marketing & Brand Integration at Virgin Mobile USA.Together, they delve into how Inkbox managed to reposition and shift the customer's mindset; how to build a marketing strategy around word-of-mouth; why brand advocacy is one of the guiding philosophies for Woozae's marketing career; and whether or not you need to control the brand narrative.Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Woozae here:LinkedInBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing strategies, make sure to tune in!Featuring:Amy Weisenbach, Senior Vice President, Head of Marketing at The New York TimesSeb Bardin, the In-Store Experience Marketing Lead at Coca-ColaJordan Liebman, Vice President, Global Brand Marketing & Demand Generation at BlueJeans by VerizonLex Bradshaw-Zanger, Chief Marketing & Digital Officer at L'Oréal, South Asia Pacific, Middle East & North Africa RegionAdam Wright, Head of Digital at BeiersdorfJack Hinchliffe, former Chief Marketing Officer at KFCJesh Sukhwani, Global In-Housing Media, Ad-Tech & Data COE Director at LenovoJason Carter, Global Transformation Director at ReckittOlya Dyachuk, Data-Driven Media Director at The HEINEKEN CompanyRory Sutherland, Industry legend and Vice Chairman at Ogilvy UKSupport the show

Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] Bio: Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] For nearly 30 years, Ann Hand has served as a market-facing executive across several industries, including gaming, sustainability and consumer retail. She has a proven track record in brand creation and turn-around at the intersection of social impact with consumer trends and technology. At her core, Ann is a retailer, operator, and builder of enduring strategic partnerships, brands and cultures. A truly dynamic leader and an industry game changer, Ann is one of the only female CEOs of a publicly traded gaming company. She currently serves as Chair and CEO of Super League, a global leader in building immersive entertainment experiences, mostly in the gaming metaverse on platforms like Roblox and Minecraft. Through Ann's visionary guidance, the company has seen record audience engagement and revenue growth, and she single-handedly navigated Super League through the pandemic, driving significant revenue in the new digital age. Having supported over 100 brands in just the last year alone, including Paramount, Mattel, Chipotle, Loreal and more, Super League engaged the company's vast network of game developers and creators to build unique immersive experiences for dozens of high profile partners, reaching over 120 million unique players a month. This, coupled with Super League's proprietary immersive media that delivers material campaign results and brand lift, Super League helps brands and partners create more phygital connections in this brave new digital world. In her tenure at Super League, Ann has become a preeminent expert in connecting with this new, immense global audience - and creating a more intuitive, blended version of one's digital and real life. Previous to Super League, Ann served as CEO of Project Frog from 2009 through 2014, a venture-backed firm whose mission is to democratize healthy, inspired buildings that are better, faster, greener, and more affordable than traditional alternatives. From 1998 through 2008, Ann served in a variety of senior executive positions with BP plc, including most notably Senior Vice President, Global Brand Marketing & Innovation from 2005 to 2008 overseeing the entire brand portfolio of B2C and B2B brands including BP, Arco, am/pm and Aral. Prior to that, she ran the Global Liquefied Gas Business Unit with $3 billion in annual revenue and over 3000 employees worldwide. Throughout her career, Ann has garnered industry recognition, including being named to AdAge's Leading Women of 2022 list, as well as the soon-to-be-announced The List, a select group of marketing, advertising and media leaders assembled by Ad Age in partnership with Meta. In addition, she has been honored as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, Top 10 Most Powerful Women Entrepreneurs by Fortune, 100 Most Creative People by Fast Company, 40 under 40 by Advertising Age, along with Grand Clios and Cannes Lions awards for her work on several integrated marketing campaigns for a variety of employers. Ann earned a BA in Economics from DePauw University and a MBA from Northwestern's Kellogg School of Management, along with executive education at Cambridge, Harvard and Stanford Universities. Having spent a significant part of her career abroad in China and the UK she holds a dual US/UK citizenship, but is a proud Midwesterner at heart. --- Support this podcast: https://podcasters.spotify.com/pod/show/smartmoneycircle/support

Imagine the wisdom in a room of more than 150 world-class speakers, trailblazers, and thought leaders who are shaping the future of industries. Relive the moments from VeeCon 2023 in today's episode! Our hosts give us three great interviews that dive deep into the power of blockchain, NFT, and the future of Web3. Andy Krainak, the head of VeeFriends, shares where VeeFriends is heading, their vision, and their ambitious IP project. Avery Akkineni of Vayner3 talks about how they are navigating the next era of the Internet. Nick Robinson, Global Brand Marketing of Meta Quest, lets us in on their partnerships with NBA, creating interesting experiences and access to fans of the game. Don't miss out on the insights from so many amazing tastemakers in the industry.Finally, Shannon Snow of World of Women told us about WoW's vision to build an inclusive web3 through its collection and community! More from Edge of NFT:

Imagine the wisdom in a room of more than 150 world-class speakers, trailblazers, and thought leaders who are shaping the future of industries. Relive the moments from VeeCon 2023 in today's episode! Our hosts give us three great interviews that dive deep into the power of blockchain, NFT, and the future of Web3. Andy Krainak, the head of VeeFriends, shares where VeeFriends is heading, their vision, and their ambitious IP project. Avery Akkineni of Vayner3 talks about how they are navigating the next era of the Internet. And Nick Robinson, Global Brand Marketing of Meta Quest, lets us in on their partnerships with NBA, creating interesting experiences and access to fans of the game. Don't miss out on the insights from so many amazing tastemakers in the industry.

Steve Ozer, Mattel WWE Manager of Global Brand Marketing, discusses the final days of the WCW Nitro stage crowdfund, the rarity of special release Ultimate Edition figures, how future lineups of the upcoming Monday Night Wars line will be treated, the return of the Defining Moments line, the future of Ringside exclusives, the possibility of battle damage and before and after head sculpts, and much more. Follow WrestlingFigureNews.com. Music: "Hackers" by Karl Casey @ White Bat Audio

S7: Ep 4 In this Producer's Cut, we revisit Episode 23 from season 4 where Felicia has an insightful and nuggets filled conversation with her bestie, Tia Cummings-Hopkins, now the SVP of Global Brand Marketing at Square. The post Producer's Cut: Black Leader's Dilemma first appeared on Trill MBA Show.

For the next guest on the Capturing the Game Podcast presented by Capture Sports Agency, we welcome the Senior Lead of Global Brand Marketing of Basketball at Underarmour, Jay Shemenski. For More Information on Jay Shemenski Check out His Social Media - LinkedIN: https://www.linkedin.com/in/jshemenski/ _________________________________ #sports #underarmour #marketing FOR MORE, FOLLOW US ON OUR SOCIALS! - Website: https://www.capturingthegame.com/ Facebook: https://www.facebook.com/CapturingTheGamePod Twitter https://twitter.com/CTG_Podcast Instagram: https://www.instagram.com/ctg_podcast/ Linktree: https://linktr.ee/CapturingTheGamePodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the travel industry, a connected customer experience is the holy grail. No one knows this better than Molly Battin, Delta's former SVP of Global Brand Marketing. In this episode, Molly shares how connection is infused in everything the brand does—from customer personalization to department structure, how the airline built back stronger than ever post-COVID, and why a winning brand experience starts with the employee.

Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing & Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed's commitment to building a diverse workforce, and hear Jennifer's keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed's optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Bill is a former professional runner with Nike. He won the 1989 and 1991 National Marathon Championships, and was ranked second road racer in the world by Runner's World in 1991. Bill still holds some of the fastest times ever run by an American for the 15K, 10-mile, half marathon, 20K, and 25K distances.  In addition to his professional running career, Bill has over 30 years of active-lifestyle marketing experience. Bill spent five years in Germany working on Global Brand Marketing for Adidas Running, three years heading up sports marketing for the running category at Adidas America & served as VP of Marketing for Boathouse Sports and G-Form.  In addition, he is the owner of VO2 Marketing and founder of Camp Runabout.   . We talk about how Bill found running, advice he would give to runners and his thoughts on runners dependency on technology. We also discuss how he came up with the idea to start Camp Runabout, future plans for growth, and common mistakes runners make on marathons.  I hope this episode will inspire you to pursue a new endeavor that you are passionate about.  . for more information on Camp Runabout www.camprunabout.com use code INF101 .  Related Episodes Episode 20: Interview with Dr. Megan Cannon- Sport Psychologist Episode 29: Interview with Erin Sparrold, CN, Sports Nutritionist Episode 47: Interview with Laura Scaduto, Writer, Personal Trainer --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this week's episode, Duluth Pack's CEO, Tom Sega sits down with Courtney Laggner, Brand and Community Marketing Manager and Brooke Kaplan, Director of Global Brand Marketing of sock company, Darn Tough Vermont, to discuss the important of being a Made in the USA manufacturer. Ladies who lead - Courtney and Brooke share their knowledge in the industry of marketing, branding, and their passion for the industry that they work within. You don't want to miss this week's episode of Leader of the Pack; a Podcast by Duluth Pack. Support hardworking Americans, buy American Made: www.duluthpack.com. Darn Tough Vermont's Website: www.darntough.com --- Support this podcast: https://anchor.fm/duluth-pack/support

This week I'm headed off to Dreamforce, Salesforce's huge annual user conference, for the first time in three years. Before the pandemic shut everything down, 170,000 people attended Dreamforce in 2019. And while the conference took a few baby steps the last couple of years with very limited amounts of people attending the event in San Francisco, many more people experienced it virtually on Salesforce+, the streaming platform Salesforce created when all their physical events had to be canceled. But this week the conference is back with a significant number of folks expected to attend. And even though estimates are floating around of at least 30,000 people will be at the physical event, there may be four times that number if not more who will attend virtually. My CRM Playaz co-host Paul Greenberg and I had the opportunity to speak with Colin Fleming, Salesforce EVP of Global Brand Marketing, who is leading the Salesforce+ effort. We spoke with him two days after the streaming service was announced last year, and we wanted to hear what role Salesforce+ was going to play in this year's Dreamforce now that it's opening back up with a big attendance number expected. Colin also shares how the last year of Salesforce+ has led to a transformational change in how he sees events being designed, as well as the impact these changes will have of traditional B2B marketing initiatives.

How can a company drive growth and become a differentiator through brand positioning? Exceptional branding has the power to impact top-line KPIs,  increasing revenue and customer engagement across both traditional and digital media.This week we spoke to Alvin Chow, VP of Global Brand Marketing at Hanesbrands Inc., about all things brand. Before his current role, Alvin worked for other powerhouse brands such as Coke, Nike, and McDonald's. Fun fact: you can thank him for the existence of indulgences like the McFlurry and McGriddle. To Alvin, an exceptional brand creates a rockstar proposition, consistent global experience, and an emotional connection with consumers. Billie and Alvin discuss how brands can shift from transactional to emotional relationships, as well as the challenges of balancing acquisition and retention efforts and measuring awareness-level KPIs through traditional media. Connect with Alvin Chow on LinkedIn here. Topics Discussed:The importance of having a CDP, CRM, and PIM for seamless integrationWhat makes an exceptional brand? What makes a cult brand?Tracking attribution and striking a balance between digital and traditional media  Nurturing talent and helping marketing teams get where they want to go

Listen to episode 223 of the Digital and Social Media Sports podcast, in which Neil chatted with Kayci Evans, Director of Global Brand Marketing for esports organization Evil Geniuses. Listen below or on Apple, Spotify and Stitcher. 75 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Listen to episode 223 of the Digital and Social Media Sports podcast, in which Neil chatted with Kayci Evans, Director of Global Brand Marketing for esports organization Evil Geniuses. Listen below or on Apple, Spotify and Stitcher. 75 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

IWC Schaffhausen hat vor einigen Wochen ein eigenes NFT-Projekt entworfen und gelauncht: Den IWC Diamond Hand Club. Doch wie gestaltet man so ein Projekt? Wie setzt man es um? Und was erhofft sich die Luxusmarke IWC von dem Projekt? Darüber spreche ich mit Maurice. Maurice ist seit 10 Jahren bei IWC und für das internationale Brand-Marketing verantwortlich.Spannende Insights von einem realen NFT-Projekt, das als Auftakt der IWC Web3-Strategie zu sehen ist.Mehr zu Maurice: https://www.linkedin.com/in/mauricemoitroux/ Imprint: www.sustaind.de

Seit 1868 ist IWC Schaffhausen eine führende Schweizer Uhrenmanufaktur. Wie viele andere europäische Luxusmarken auch, hat sie das Herz der chinesischen Konsumenten im Sturm erobert. Maurice Moitroux erzählt uns live auf dem OMR-Festival in  Hamburg über Luxusuhren als Gewinner der Coronakrise, über Marketing-Stunts in der Heimat der Pandas und warum Philipp Westermeyer, der junge Gründer von OMR, neben Tennis- und Formel-1-Stars das perfekte Uhrenmodel für die traditionsreiche Marke ist. 

In der 44. Episode des New Leadership Podcasts hat Sebastian Morgner einen spannenden Austausch mit Axel Löber, Senior Vice President Global Brand & Marketing der Firma E.ON, in dem viele Bereiche seiner Arbeit und der Marke, mit der er arbeitet, abgedeckt werden. Axel Löber studierte Germanistik, Psychologie und Politik und beschäftigte sich mit PR, bevor er seine Faszination für Marke zunächst bei Merck und nun bei E.ON zum Beruf machte. Seiner Definition nach ist eine Marke zunächst ein „vielschichtiges Konstrukt im Kopf eines Menschen“, nicht einfach nur ein Logo oder ein Design. Ein mentales Konstrukt, das man nicht millimetergenau kontrollieren könne. Daher sei es treffender, von „Markenbegleitung“ – Brand Stewardship –, statt von „direkter Markenführung“ zu sprechen. Im Kern gehe es um die Frage: Wofür soll die Marke stehen – und wofür auch nicht? Welche Geschichte möchte ich als Marke erzählen und welche Inhalte sind für meine Zielgruppe relevant? Diese Schnittmenge muss genau getroffen werden, um effektiv in der Markenkommunikation zu sein. Darüber hinaus gibt Löber Einblicke zur Markenarbeit bei E.ON im Kontext von Dekarbonisierung und Energiewende. Diese und weitere interessante Themen samt exklusiver Einsichten werden in dieser Folge besprochen. Dabei wünschen wir Ihnen viel Spaß und inspirierende Gedanken!

This episode features Buku Ibraheem, Music and Culture Global Brand Marketing Manager @ Beats By Dre, Forbes 30 Under 30 2022. Buku is a Nigerian-American brand architect who builds brands and tells meaningful stories through faith-inspired passion, purpose and creativity. She's passionate about helping creatives and brands alike build different verticals and extensions within their respective spaces, while developing creatively disruptive and integrated marketing strategies. As a Music and Culture Global Brand Manager at Beats by Dr. Dre, Buku creates and leads integrated marketing campaigns through intentional strategy and storytelling.

Melanie Strong is a founding partner of Next Ventures, a VC firm she co-founded with Lance Armstrong that focuses on building the next generation of sports, health and wellness brands. Melanie has spent her entire life in the sports industry. She's a lifelong runner and started her career as a journalist at Runner's World magazine. She then applied for a position at Nike despite not having the “right” pedigree, college background, and experience. Good thing she did because she ended up having an incredibly successful career at Nike, spending most of her time at Nike building high-performing teams all over the world and holding positions from the VP of Global Brand Marketing for Nike Women to the GM of Nike Skateboarding. After 18 years at Nike, Melanie had the opportunity to break into the world of venture capital. She left her very stable career to start from scratch and become a first-time investor AND fund founder. In our conversation, Melanie opens up about how she faced her fears when reinventing herself later in her career and overcoming the imposter syndrome she felt when breaking into a male-dominated industry.✨ You'll also hear some honest reflections on the founder-investor relationship and who is the right fit for VC funding, along with some empowering advice for founders seeking funding. We also discuss the importance of authentic relationships in life & business, how to build a unique brand in the environment we're in today, and so much more!In this episode, we'll talk to Melanie about:* Modeling other people's versions of success, and tips for being more comfortable in your own skin. [3:09] * Melanie shares about how her upbringing created her positive mindset. [7:10]* Hear about her various interesting jobs leading up to Nike. [9:10]* The story of who inspired her and how she got her starting role at Nike. [11:42]* Speaking about the power of networking and mentorship. [18:23] * The power of people and true relationships. [19:34]* What she looks for in a founder. [20:53]* The importance of the right advisors and some of her mentors. [22:46]* Melanie reflects on being an angel investor and why it took her so long to do. [25:15]* Taking the leap to leave Nike and steps to overcome imposter syndrome. [29:11]* How the feedback processes have changed and some companies that she feels confident in. [33:40]* Some top advice for thinking about your company as a brand. [0:38:14]* Melanie and Yasmin each share the hacks that keep them anchored into their purpose. [44:27]* Diving into greater detail on traits she looks for in a founder and what a founder-investor relationship needs. [47:02]* Talking about founders who are focussed on the exit and the impact of that. [49:30]* Who she thinks is and isn't the right fit for VC funding, and comments on fundraising [52:51]* Melanie's comments on due diligence plus some great advice to founders. [56:45]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIREFollow Melanie: * Melanie's Instagram: https://www.instagram.com/melaniestrong/* Website: https://nextventures.com/Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

In episode 128 Erik and Kerel chat with Tia Cummings-Hopkins, SVP Global Brand Marketing at Square. Tia is a strategic brand and general manager with over 17 years of post-MBA experience and a passion for building strong consumer brands. During our conversation, we discuss Tia's career journey, the importance of companies showing up true to themselves, the dilemma that black senior leaders face in the workplace, being intentional about your career, and much more. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK Instagram: http://bit.ly/2QLfEQc

Melanie Strong is a founding partner at Next Ventures, a venture capital firm focused on empowering passionate founders to set a new pace in human optimization. Prior to becoming a full-time VC and advisor, Mel spent her career building high-performing teams at Nike, where she held titles like VP of Global Brand Marketing for Nike Women and GM of Nike Skateboarding. In 2019, Mel co-founded NEXT VENTŪRES with Lance Armstrong with the intention of helping founders innovate quickly in the health and wellness space. In this episode, Mel discusses the importance of investing in disruptive technologies and FOUNDERS who will have a broad and positive impact on the future of human health and wellness. She shares that only 3% of venture capitalists in the US are women… a bleak statistic… and why it is important for women to embrace the conversation around growing their personal wealth. We share a few laughs about her propensity for WORK… and finally, Mel shares that, while leading your life with gratitude is not easy, it is the ONLY way to be truly fulfilled.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

In Episode 42 of Earned, Conor sits down with Robert Zajac, the SVP of Global Brand Marketing & Experience for Hollister, Gilly Hicks, and Social Tourist, with previous experience leading marketing teams at ESPN and Nike. We start the episode by discussing how Robert joined Hollister at the start of the pandemic, and learn how the brand pivoted to digital practically overnight. Robert explains how Hollister's Gen Z focus lent itself well to the shift, sharing how his obsession with consumer insights helps the brand stay up-to-date with the generation's rapidly evolving interests. We then switch gears and dive into the power of storytelling, and Robert reveals key techniques for crafting a compelling story from his time at ESPN. Next, we jump into Robert's career at Nike, and explore the factors contributing to the brand's longevity, before Robert unpacks the unique challenges and opportunities that come with marketing a celebrity-focused brand. We close the show by hearing about the story behind Social Tourist, the Gen Z brand created with TikTok hall-of-famers Charli and Dixie D'Amelio.

Paul and Ian welcome Nigel Wright of New Balance on the pod to discuss his career journey, New Balance's footprint in the basketball world, their groundbreaking collaboration with Rich Paul, and how basketball can serve as one of the greatest ways to connect and create relationships with others. --- Support this podcast: https://anchor.fm/the-green-light/support

Join us today for a lively discussion with Anders Bigandt as he shares highlights from his journey of over 25 years of selling, managing, and marketing global B2B and B2C brands. From selling Coca-Cola to prominent restaurants and fast food chains and paying speeding fines for his young pizza delivery team at Domino riding like crazy on scooters to get their product delivered in under 30 minutes. Then moving to the international travel industry and many other successful endeavours. It all led him to become one of MGWW's earliest clients and, soon after, a partner at MGWW in 2006. His corporate journey is inspiring and tells the tale of an industry expert who has seen it all and experienced being on both sides of the sales and marketing table for Big Brand campaigns.How did his experience in the various industries equip him for a better understanding of the needs of our clients at MGWW? We have to deliver the right content to the right audience at the right time. How do we build the top funnel before making conversions at the bottom funnel? How important is the right message and applying cross-channel campaigns to saturate and penetrate the vast online consumer market? Why is it essential to have a localised approach in digital marketing and understand each region's preference and response to various marketing platforms? We talk about all the above and many more relevant topics today.Our guest:Anders Bigandt - Partner at MediaGroup Worldwide. Anders is a Digital marketeer with +20 years of experience in digital marketing and performance marketing. He specialised in online strategy, conversion optimisation, and media business for International B2B & B2C clients. He is a partner at MediaGroup Worldwide, a full-service marketing agency that focuses on high-net-worth audiences and provides strategic online business strategies, SEO, Advertising, Programmatic Advertising, Social Media, Design, Content Marketing, and IT services. He worked in leading marketing and sales positions within the FMCG sector (Coca-Cola, Domino's Pizza), travel industry (MyPlanet.dk), Office supply (Lyreco), and IT sector. Member of the Board at Visionize and IdaT.dk (online sales).Please leave your comments and questions; we value your feedback, If you'd like to discuss new marketing strategies, don't hesitate to contact us at: info@mediagroupww.com, and we will be happy to chat with you.

More times than not, building a 360 degree view of the customer begins with digital marketing and building a positive perception of a product or service before the purchase and post-purchase phase. Today, business leaders are quickly realizing that they need to align marketing with CX to drive customer acquisition before focusing on customer retention and loyalty.  In this fireside chat, CCW Digital's Matt Wujciak discusses blending marketing, brand perception, and CX with Wajma Mohseni - marketing expert and former Director Of Global Brand Marketing at the WSJ.  Wajma is the Co-founder and co-chair of DJ Green, an environmental initiative at Dow Jones with a network of 300+ global volunteers.  She was also the Judge at ANA (Association of National Advertisers) B2B Awards (2021) and the North American Transform Awards (2017). Wajma was also selected for The Asia Society Young Leaders program in 2010.

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting developers excited about creating what audiences look for, and eventually building the communication around that. Rob's Shiny New Object is pressure - an abstract look at brand consistency without ever "dropping the ball." Listen to which brands do this well and other top marketing tips from Rob in our latest episode.

I find it amazingly-awe-inspiring that Tina Edmundson can oversee all Marriott's 30 brands, globally. Hear her, now, on MARY GOSTELOW GIRLAHEAD PODCAST.

In this episode of Coherent Thoughts, host James Glover speaks with Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball. Jay has spent the past 8 years in digital marketing and communications. This week, James and Jay discuss Under Armour's recent push in basketball, strategic athlete partnerships the brand has made, identifying your brand with values, promotions, and how to successfully help customers to buy in multiple categories.

Today's episode is with Maya Spivak, the Head of Marketing at Mux, which is ​​an API for developers to build video experiences. Maya recently joined Mux after five years at Segment, where she was the company's second marketer and its Head of Global Brand Marketing and Communications, as well as a stint at Wealthfront as a marketing director. In today's conversation, she takes a magnifying glass to the core components of a startup's marketing org. She starts by breaking down the three pillars of marketing roles — product, brand, and growth. She explains the leading indicators that your startup is ready to hire folks within each of these pillars — which starts with analyzing your sales motion and sizing up the founders' strengths and weaknesses. Next, Maya pulls back the curtain on how she architects interview loops for each of these different roles, and the unique capabilities that separate good candidates from great, must-hire folks. Finally, she reflects on her experience as one of the earliest marketing hires at Segment, and how she built the marketing org in the first couple of years to keep up with the shifting needs of the growing startup. Today's conversation is of course a must-listen for marketers, particularly marketing leaders and hiring managers that are trying to pluck out the best and the brightest to join their org. But there's a ton for other folks to learn from this interview, which explains some of the nuances of startup marketing you may not fully appreciate. You can follow Maya on Twitter at @papayamaya. You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson

Marketing comes in many forms, everything from the big brand advertisements for the masses, to smaller campaigns specific to local needs. Well, Marvia has created a platform that does just that. i.e., activating local marketing potential for big brands (e.g., Domino's Pizza). The CTO of this company, Merlijn Bruijnes, joins us to tell us all about what they do. Merlijn also shares his journey to becoming a tech leader, lessons he has learned and tips for other tech leaders. Key takeaways from the podcast are: • The challenging transition from software developer to Tech leader (letting go of one's baby) • Helping large brands conduct marketing with a local flavor • Creating a learning organization (a win for the business and a win for the people) Our Guest: Merlijn Bruijnes LinkedIn: https://www.linkedin.com/in/merlijnbruijnes/ Website: Marvia https://www.getmarvia.com/ Twitter: https://twitter.com/marvia Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)

In this episode, I sit down with Eden Zeilo, the Director of Global Brand Marketing at Unilever for the Sundial Brands, which includes the SheaMoisture, Nubian Heritage, nyakio, MCJW, and Emerge brands. Eden manages the SheaMoisture brand globally in Canada, Europe, Australia, Africa, and Latin America. Eden leads the charge in establishing partnerships with distributors, retailers, marketing agencies, and other suppliers in order to engage with the end consumer and drives global business and brand strategy. Eden holds an MBA from Harvard Business School and a Bachelor's in Operations Research from MIT. From its inception, SheaMoisture has been dedicated to empowering women to embrace their natural beauty as they define it. Alongside this mission is their commitment to empowering entrepreneurs, promoting fair trade and ethical sourcing practices while developing community infrastructure in Ghana and transforming Black communities. Eden shares more insights into how Shea Moisture continues to serve the underserved needs of multicultural and millennial consumers globally, through its long-established community commerce business model, funding opportunities for women of color entrepreneurs. Episode Timeline: [2:20] Eden describes how a sense of community is reflected in Eritrea where she's from. [7:03] How she focuses on authentically representing underserved communities' markets. [11:12] Driving for community commerce and entrepreneurship in underserved communities [20:59] The efforts that Unilever has undertaken to advocate for more inclusive beauty standards. [24:23] The actions that need to be implemented to change the beauty marketing mindset [35:56] The role of informal markets in SheaMoisture's Africa business strategy [39:29] Eden's thought on three considerations when expanding to the African beauty market Check out the Subsaharan Beauty on IG: @thesubsaharanbeauty If you'd like to connect, email Ijeoma at ijeoma@thesubsaharanbeauty.com with the subject line, "TSBC Connect". **DISCLAIMER: All views, information, or opinions expressed shared during this episode are solely those of the individuals involved and do not necessarily represent those of Unilever, Sundial Brands, and its employees.

This week we're excited to share our third community event with our dear friends at LinkedIn. In partnership with the LinkedIn Asian Alliance (LIAA), we hosted three of their AAPI leaders to discuss their unique paths to leadership. In this discussion, you'll hear from Connie Chan Wang the Senior Director of Global Brand Marketing, Jen Weedn the Vice President of Business Development, and Brian Rumao the Chief of Staff the Executive Chairman, Jeff Weiner. In this podcast we spoke about the following: Having tough conversations with family about unconventional career decisions How the need for financial stability as a child of immigrants can influence career goals Finding and honoring your true north while advancing your career in a non-linear way ------------------------------- Episode resources: Connie's LinkedIn Profile: https://www.linkedin.com/in/conniechanwang/ Jen's LinkedIn Profile: https://www.linkedin.com/in/jenniferyangweedn/ Brian's LinkedIn Profile: https://www.linkedin.com/in/brianrumao/ ------------------------------- If you enjoyed today's conversation about the intersection of work and Asian American identity, please subscribe to the show wherever you get your podcasts and leave us a review to spread the word. We'd really appreciate it! Learn more about the show at acrossthelinespodcast.com, follow us @acrossthelinespodcast, and subscribe to our newsletter to get the latest updates.

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company's products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.

Guest Bio Joshua Dietch is the group manager of Retirement Thought Leadership in Global Brand Marketing. Joshua is responsible for leading a team of researchers and writers who create retirement thought leadership in support of the firm's workplace retirement, intermediary, and institutional businesses. He also is a vice president of T. Rowe Price Associates, Inc. Joshua’s investment experience began in 1995 and he has been with T. Rowe Price since 2017. Prior to this, he was employed by Strategic Insight as head of Retirement and Institutional. He also was managing director with Chatham Partners, director of Product Marketing and Management with ADP Retirement Services, and associate director of Institutional Markets with Cerulli Associates.  Joshua earned a B.A. in history from Bates College. He is a Series 7 and 66 registered representative. Joshua is a member of the Defined Contribution Institutional Investment Association and its Retirement Research Center as well as a former member of its Executive Committee.   401(k) Fridays Podcast Overview Struggling with a fiduciary issue, looking for strategies to improve employee retirement outcomes or curious about the impact of current events on your retirement plan? We've had conversations with retirement industry leaders to address these and other relevant topics! You can easily explore over 200 prior on-demand audio interviews here. Don't forget to subscribe as we release a new episode each Friday!

Define your own personal brand for a strong voice and mission, no matter where you are in your career. Shachar Scott joins us for a dynamic conversation on how to capture and hold the attention of your audience, and how risk-taking can be harnessed for creativity and innovation. This podcast was recorded live for our community. If you would like to attend live recordings, please reach out to info@kahilla.com ******* Shachar Scott is the Vice President of Global Marketing at Bumble. Formerly, Shachar led Global Brand Marketing at Snap, Inc. Over the last two decades, Shachar has helped to build and scale global brands and startups, including Snapchat, Apple, Spring, Jawbone, and Pampers. After graduating from UMass at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. Shachar was then recruited by Apple to lead market development strategy for Apple's digital advertising platform. She joined Snap in 2017 developing the global brand marketing strategy. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, 8 year old twins. She is originally from Israel.

If you've ever wondered what it's like to work at an agency and then go client side in global brand marketing and communications, this episode is for you. Amy Hufft works for one of the fastest growing companies in the world, Shopify. She shares her career journey from writing celebrity profiles and movie reviews for magazines, working at agencies, working with founders, and then sharing more about her role as Head of Global Brand Marketing and Communications. I am so excited for you to listen in. Did you enjoy today's episode? Leave us a rating and review! Learn more about Sarina here: https://withsarina.com/about Shopify Careers at Shopify Shopify Compass The Job Seeker Lab withSarina - Enrollment Is Now Open! Sarina's Free Networking & Job Search Tracker

To kick off Women's History Month, Indeed CEO Chris Hyams is joined by Jennifer Warren, Indeed’s VP of Global Brand Marketing, to talk about Indeed's new brand campaign, the creative process behind our Super Bowl ad, and ways we are bringing inclusion and belonging into our Marketing.

To kick off Women's History Month, Indeed CEO Chris Hyams is joined by Jennifer Warren, Indeed’s VP of Global Brand Marketing, to talk about Indeed's new brand campaign, the creative process behind our Super Bowl ad -- and ways we are bringing inclusion and belonging into our Marketing.

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 guest speakers, including… Ally Financial, CMO, and Chief PR Officer, Andrea Brimmer BlackRock, CMO, Frank Cooper Delta Airlines, VP, Global Brand Marketing, Molly Battin Dole Packaged Foods, Global CMO, Rupen Desai HPE, Chief Brand Officer, Marissa Freeman Hyundai, CMO Angela Zepeda KFC US, CMO, Andrea Zahumensky Kroger, VP of Marketing, Mandy Rassi L'Oreal, SVP, Head of Media, Shenan Reed Mint Mobile & Ultra Mobile, CMO, Aron North Peloton, SVP, Head of Global Marketing and Communications, Dara Treseder The North Face, Global VP of Product and Marketing, Steve Lesnard Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 guest speakers, including… Ally Financial, CMO, and Chief PR Officer, Andrea Brimmer BlackRock, CMO, Frank Cooper Delta Airlines, VP, Global Brand Marketing, Molly Battin Dole Packaged Foods, Global CMO, Rupen Desai HPE, Chief Brand Officer, Marissa Freeman Hyundai, CMO Angela Zepeda KFC US, CMO, Andrea Zahumensky Kroger, VP of Marketing, Mandy Rassi L'Oreal, SVP, Head of Media, Shenan Reed Mint Mobile & Ultra Mobile, CMO, Aron North Peloton, SVP, Head of Global Marketing and Communications, Dara Treseder The North Face, Global VP of Product and Marketing, Steve Lesnard Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Season 2 of Business of the Business kicks off with someone with a dream job for many wrestling fans - overseeing all of the WWE action figure lines at Mattel.  Steve Ozer, Associate Manager Global Brand Marketing WWE talks with Kevin about what it's like to manage dozens and dozens of releases across the company's various lines each year.  But before that, the two dive into Steve's background and how this dream job came to be.  Whether you are a fan of WWE, action figures, or just like a great story of someone who knew what they were, and were not, passionate about and turned turned that passion into a career, this episode is a great listen!Find Steve on social media (where, as he discusses on the episode, he wants to hear from other passionate figure fans to help build the next generation of industry insiders) at@actionfigureattack on Instagram and Facebook@actionfigattack on Twitter Get your daily lucha libre news, videos, photos and more at LuchaCentral.com Visit our sponsor Lucha-Masks.com for the most awesome officially licensed face masks made of authentic lucha mask materials. Follow Lucha Central @luchacentral on Instagram & Facebook@luchacentralcom on TwitterAnd follow Kevin & Ruben Zamora's Masked Republic at@MaskedRepublic across all social media.Check out the article on them from this past Saturday on the Sports Illustrated website:https://www.si.com/wrestling/2021/01/09/masked-republic-paving-path

Season 2 of Business of the Business kicks off with someone with a dream job for many wrestling fans - overseeing all of the WWE action figure lines at Mattel. Steve Ozer, Associate Manager Global Brand Marketing WWE talks with Kevin about what it's like to manage dozens and dozens of releases across the company's various lines each year. But before that, the two dive into Steve's background and how this dream job came to be. Whether you are a fan of WWE, action figures, or just like a great story of someone who knew what they were, and were not, passionate about and turned turned that passion into a career, this episode is a great listen!Find Steve on social media (where, as he discusses on the episode, he wants to hear from other passionate figure fans to help build the next generation of industry insiders) at@actionfigureattack on Instagram and Facebook@actionfigattack on Twitter Get your daily lucha libre news, videos, photos and more at LuchaCentral.com Visit our sponsor Lucha-Masks.com for the most awesome officially licensed face masks made of authentic lucha mask materials. Follow Lucha Central @luchacentral on Instagram & Facebook@luchacentralcom on TwitterAnd follow Kevin & Ruben Zamora's Masked Republic at@MaskedRepublic across all social media.Check out the article on them from this past Saturday on the Sports Illustrated website:https://www.si.com/wrestling/2021/01/09/masked-republic-paving-path

We welcome Cameron Dillavou, Head of Global Brand Marketing, to discuss Prime Video's focus on the platform, content creation, and meeting the consumer with their needs.

Vrbo, the g-to for families who want to travel better together and reconnect with loved ones, is celebrating 25 years! Lish Kennedy, the VP of Global Brand Marketing, joins Michelle to talk about what they are doing to celebrate, including giving away 25 stays at some of its all-time favorite vacation homes!! www.vrbo.com and https://vrbo.com/VrboTurns25Tim Burke, Principal in tailored solutions for Edward Jones, talks about the importance of investing in 529 accounts for your children. www.edwardjones.com/529Garden of Life educator, Amber Vitale, is back for round two of discussions about our kid's immunity! There is so much we can do to help keep their immune systems up this season and she's hear to discuss all of her great mom hacks for that! www.gardenoflife.com

Mark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders:Johannes Ariens, the CEO of LogeAlicia Mowder, Head of U.S. Marketing at Circle KChris Johnson, CEO of Classic CinemaKaren Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea LeafMatt Eckert, president of Holiday WorldBill Tine, VP of Marketing for King Arthur FlourAnd Zipporah Allen, VP of Digital Customer Experiences at Taco BellTo read more from these thought leaders, please visit Loyalty360.org

S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives with public, non-profit or community organizations. CMOs also share their commitments by answering the following question: "What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand?"

Melissa Mallari is a Global Brand Marketing Manager at adidas Basketball, arguably the most recognizable brand on the planet. She also runs her own LLC. Kicking off a week’s worth of shows on the podcast that take a closer look at women in sports, Mallari shares her first-hand experience working as a woman of color in a traditionally patriarchic profession at a worldwide brand.Thanks, as always, for listening, and don’t forget to subscribe and download the podcast where ever you are listening right now. Enjoy the show!Episode Music: "Press Play 'Hip Hop Club Bangers'" -- DJ Can't Tame. Available on Soundcloud.Episode Links:Melissa Mallari LinkedIn: https://www.linkedin.com/in/melissa-mallari-5b9a26b0/adidas Basketball News: https://news.adidas.com/basketball3Stripes Circuit on Twitter: https://twitter.com/3stripescircuitFollow Westcliff Athletics on Social Media:Twitter: https://twitter.com/athletics_wuFB: https://www.facebook.com/westcliffathletics/YT: https://www.youtube.com/channel/UCRCgTcVHCPzafh13bDVErdQ IG: westcliffathleticsWestcliff Athletics Home Page: https://www.westcliffathletics.com/

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the role you believe it should in this reset?”

For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop more often at its locations in multiple countries. Loyalty360 spoke with Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf, about this newly designed app, the brand’s views on customer loyalty, and the biggest challenge for a senior-level marketer like herself.

Mailchimp isn't just an email marketing platform. It's the go-to business partner for millions and millions of small and medium businesses around the world. Episode 5 focuses on Mailchimp from a number of angles. We're joined by Michael Mitchell, the Director of Global Brand Marketing from NYC. We talk about brand marketing in a performance marketing world, his career and training plus dive in depth to his views on Black Lives Matter. I'm certain that I could do 1000 podcasts and I won't get another set of book recommendations quite like Michael's - he's a writer at heart and the books he's suggested reflect that. There are links below to go and buy them… so do it! We've got a T.O.P.T.I.P from Simon Harper from SRH Design. Simon is the 1st Mailchimp partner and certified expert in Ireland and Northern Ireland. So he really knows his onions - and Mailchimp. I don't talk about Mailchimp too much. Instead I talk about an email I recently sent out via Mailchimp (it's not that much of a leap, honest!) - it's about some of the biggest mistakes I've made in my career, how they've helped me and how they all have something in common… not asking enough questions. As always, a big thanks to our sponsor, Moyee Coffee. I'm a big fan of the coffee and the work they're doing to help farmers in Ethiopia and Kenya achieve a living income. Please check them out. SHOW NOTES Michael Mitchell – Director of Global Brand Marketing at Mailchimp. From New York to Tokyo, Sydney to London, Bangkok to Auckland, Michael has helped brands like GE, Toyota, AT&T, Unilever, Heineken and Opera Australia use insights strategically — helping them stand out and tell their stories to the world. Previously, he led Brand & Experience Strategy at Publicis Sapient, POSSIBLE, and Interbrand. You can connect with Michael on Twitter @alwaysbeheardor LinkedIn and you can view his work at msmfolio.com His book recommendations are: Between the World and Me by Ta-Nehisi Coates We Were Eight Years in Power by Ta-Nehisi Coates Brand Thinking and Other Noble Pursuits by Debbie Millman “Sonny's Blues” is a short story featured in his collection Going to Meet the Man by James Baldwin White Teeth by Zadie Smith T.O.P.T.I.P from Simon Harper Simon is a Solopreneur, Freelance WordPress Ninja, Graphic Guru & owner of SRH Design, based in Bangor. He's been designing & building websites since 1999 and freelancing since 2009, working with clients throughout the UK & Ireland. He helps businesses & individuals get online, market their product or service to a wide audience & grow their brand. Find Simon on Twitter @srhdesign or LinkedIn. Andi Jarvis If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Best place to get me is on Twitter or LinkedIn. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first, we round up the hottest news this week, including the recent drama between Universal Studios and AMC Theatres over the former breaking the theatrical window.01:42 — weekly news roundup05:53 — a breakdown of the Universal / AMC spat over Trolls World Tour11:36 — Chad Stoller, Global Innovation Officer of UM, interviews Amy Hufft from Shopify on how Shopify is responding to COVID-19 and working with businesses to navigate the new realityWe welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. See acast.com/privacy for privacy and opt-out information.

Today, Bryan Offutt joins us on the show to talk about his incredible 16 years at Under Armor, where he played a key role in their product line development and marketing strategies, eventually rocketing Under Armour from a 5 million to a 5 billion dollar international clothing line powerhouse. Bryan started in the warehouse and worked his way up to becoming the face of the Under armor brand, and eventually lead the Military/Tactical Category through forging impactful relationships with US Special Forces, and founding the company’s philanthropic military initiative, UA Freedom. Under Bryan’s leadership, Under Armour was named the #1 “most admired brand” amongst hunters, anglers and shooting sportsmen. Support the show.

During this episode of “Marketing Today,” Alan Hart interviews Joseph Jaffe, co-founder at the HMS Beagle, author, consultant, keynote speaker, and thought leader on marketing and change. Jaffe’s current book, “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” addresses the ideas behind why companies are heading towards a collision course with their demise. Jaffe provides tangible ways to address how survival is a gift to right the wrongs to achieve preservation in our capitalist system. Jaffe talks about the failing of business models and why marketing has to get better, extremely fast. Marketing may still not be enough to save corporations, without capitalism itself evolving. Jaffe also breaks down what he feels are the four pillars of how not to suck, which are: digital disruption, talent resurrection, customer obsession, and corporate citizenship. Digital was always meant to disrupt and turn businesses on their heads. Jaffe talks about the HMS Beagle and its mission statement to help people adapt, “when we talk about digital, and we talk about social, and we talk about innovation and start-ups, at the end of the day, if you had to try and find one common thread and line that runs right through it would be the ability to change.” Jaffe talks about how companies lose their competitive edge when they are scaling with such a huge global footprint that they struggle to adapt quickly, “‘overhead, in and of itself, has become this cement block that is kind of dragging us down to the bottom of the ocean.” He also talks about how “losing money is the enemy or at least the foil of short-term ROI,” and why meetings that are only creating more meetings without creating tangible solutions are filled with “oxygen invaders” that aren’t adding anything and are slowing down the process. Highlights from this week’s “Marketing Today”: Where did Joseph start, and how did he get to where he is now? (01:55) Why this book and why now? (05:32) Are growth and scale a strength or a weakness? (11:03) What does he mean by “age," “the nature of public ownership," and “culture”? (18:57) Joseph talks about short-term return-on-investment. (26:48) What are the four pillars of not sucking? (30:24) What is the survival planning canvas, and what value does it provide to companies? (37:10) What should marketers do and not do these days? (43:01) Is there an experience in Joseph Jaffee’s life that has defined who he is today? (48:03) Do they have a Nando’s in London? (50:30) What advice would he give to his younger self? (51:42) What fuels Phil to keep going in his career and life? (54:32) Are there brands that he thinks we should pay attention to? (57:06) Where does Joseph Jaffee see the future of marketing going? (1:00:52) Resources mentioned: Built to Suck: The Inevitable Demise of the Corporation...and How to Save It? by Joseph Jaffe com Joseph Jaffe Survival Planning Canvas at Builttosuck.com Nando’s restaurant HMS Beagle Consultancy – history of the ship Brandless – brand-free products Ray Dalio – 60 Minutes Episode Principles by Ray Dalio Dot Collector highlighted in TED talk by Ray Dalio Phil Kotler interview on Marketing Today The Lean Startup by Eric Reis Business Model Canvas vs. The Lean Startup Canvas Carolyn Tish Blodgett, SVP and Head of Global Brand Marketing at Peloton on Marketing Today Support the show.

Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still.  As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address.

Kat Frederick – CMO, TicketmasterJohn Forese – Chief Product & Data Officer, Rakuten IntelligencePortia Archer – VP of Direct to Consumer Services, NBC SportsJennifer Ferron – Chief Marketing Officer, Kraft Sports & EntertainmentCarolyn Tisch Blodgett – Senior VP & Head of Global Brand Marketing, PelotonKristen Bernert (Moderator) – SVP Business Operations, MSG Sports The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond. With closer access and more real-time insights, the amount of data available to personalize and customize the fan experience has evolved as quickly as the emerging technologies giving teams, media companies, partners, and brands unparalleled consumer insights. Learn how companies are broadening their content offerings and define how best to engage an audience accustomed to microtargeted suggestions and on-demand experiences. This panel will explore how companies are differentiating themselves through their content offerings, fostering customer loyalty, and using a growing fan desire to be continuously engaged to generate revenue, subscriptions, and sales.

We talk to Paul Plumeri, VP of Global Brand Marketing at the Wall Street Journal, about the Future of Everything Festival's focus on projects and products that will transform how we live. Plus, we have Twitter Canada's Christopher Doyle on how Twitter is reshaping the way we watch sports. Also, Lisa Wentz, author of Grace Under Pressure, provides her tips and tricks to improve your public speaking abilities. In Socially Speaking, we learn how you can receive $100,000 to help your small business with the Telus Pitch.

Nathan Stewart is a gaming industry executive with over 20 years in brand marketing and publishing. Currently the Senior Director of Global Brand Marketing at Wizards of the Coast, he manages the development and marketing of the Dungeons & Dragons franchise across all products including tabletop RPG, entertainment and storytelling media, digital games and consumer products. Nathan’s background in gaming is impressive, having held roles in companies like Namco, Xbox, Electronic Arts, and Rockstar Games. We sat down at the D&DLive 2019 event in Hollywood to discuss the growth of the D&D brand, their partnerships with Stranger Things, and got him to tell some funny stories about his days working at Rockstar.

It takes courage for brands to present themselves in an authentic way. Marketers shouldn't be afraid to take the leap, says Marcelo Pascoa (Head of Global Brand Marketing, Burger King). Mr Pascoa revealed his secret sauce for fearless marketing at MarketingPulse 2019, where brand builders gathered to reflect, connect and gather momentum for the year ahead.

Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71. Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?    FOLLOW THE GUEST, Peter Leeb LinkedIn:https://www.linkedin.com/in/peterleeb Twitter: https://twitter.com/peterleeb FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW:Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com FOLLOW STN DIGITAL:Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71. Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?    FOLLOW THE GUEST, Peter Leeb LinkedIn:https://www.linkedin.com/in/peterleeb Twitter: https://twitter.com/peterleeb FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW:Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com FOLLOW STN DIGITAL:Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

This week I sit down for an excellent conversation with Michael Wilde. Michael was Senior Director of Global Brand Marketing and Business Development for Spin Master. Previously he was the VP of Global CPG Strategy, Licensing and North American Retail Development for WWE and VP of Global Brand Marketing and Business Development at Jakks Pacific. He now leverages his skills helping his clients execute winning marketing strategies.   Michael share the story of how he followed his passions into the toy industry. What strategies does he use to keep his product development and marketing teams aligned? How does the unboxing phenomenon affect his marketing plans? What are the challenges of growing classic brands like WWE? We also discuss the origin and challenges of the Big Figs line from Jakks.

This is a conversation with Patty Trevino, the head of marketing for the Carls Jr. brand and the SVP of Marketing at CKE. Over her career, she’s been the CMO of Bonefish Grill, the VP of Product Marketing at Outback, and the Director of Global Brand Marketing at Burger King. Enjoy!

In their discussion this week, Maddie Buras (Custora Marketing Manager) and Kate Fernandez (Winky Lux Director of Global Brand Marketing at) will cover: Instagram-native retail and leveraging micro-influencers to get the word out How Winky Lux uses customer intelligence to inform product development in a faster, more flexible supply chain Acquiring and retaining high-value customers as a social media-focused brand To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

Enjoying good and not-as-good moments, dealing with a child’s separation anxiety, when kids need space, focusing on living in the moment, and inspiring children about female empowerment and opportunity. Carolyn Tisch Blodgett, SVP/Head of Global Brand Marketing at Peloton shares her mom moments and aspirations with Stacy Igel and Michelle Park.Presented by Keepsake Frames. Print, frame your photos easily and fast from your phone – handmade in the USA and delivered with free shipping. Use discount code #MOMSGOTTHIS at www.keepsakeframes.com for 30 percent off first order.In this episode: Michelle shares how her stereotypical three year old prompted a new focus on enjoying the best and the not-so-best moments equally How Carolyn mostly successfully keeps things exciting for her daughter, who has trouble with separation anxiety, when work takes her out of town Knowing when and how to keep your children engaged together with friends or play time, and when they need their own space or time with friends How Carolyn’s career path and life experiences have led her to not having expectations or aspirations but instead to focus on living in the moment On being a working mom and an inspiration to a growing daughter (and son) who are growing up in an environment where women are in important and powerful roles To share your #MOMSGOTTHIS MOMENT just call 833-844-THIS-MOM (833-844-7666) and leave a voicemail with your first name and city along with your moment.

Great faux-leather leggings, feeling healthy with a busy work schedule, 100 free Peloton bikes to those in need, great services for working moms, and the blessing of Marie Kondo. Carolyn Tisch Blodgett, SVP/Head of Global Brand Marketing at Peloton shares her mom products and solutions with Stacy Igel and Michelle Park.In this episode: Michelle shares some faux-leather leggings made by Lysse that might as well have been designed for the mom on the go How the Pelaton has helped Carolyn stay healthy and feel like herself while trying to manage a hectic work schedule Pelaton’s new 100 Bikes in 100 Dayspromotion where Pelaton subscribers are listening to people’s stories to decide who should receive a free Pelaton bike Glam Squad, Fresh Direct, Amazon Prime, Rockets of Awesome, Mac & Mia, and other services that all make being a working mom so much easier How Marie Kondo has changed Michelle’s home life To share your #MOMSGOTTHIS MOMENT just call 833-844-THIS-MOM (833-844-7666) and leave a voicemail with your first name and city along with your moment.

When routines are disrupted, having backup plans, the importance of a network of helpful friends, and the evolution of true friendships as a mom. Carolyn Tisch Blodgett, SVP/Head of Global Brand Marketing at Peloton shares her mom routines and relationships with Stacy Igel and Michelle Park.In this episode: Stacy and Michelle share some times where their routines were upended by unexpected illnesses and how they got through them The importance of having plans and backup plans when you and your spouse have time consuming careers while trying to raise two children The benefits of living near family with a healthy network of friends and relatives who can pitch in when life gets in the way How Carolyn’s friendships have evolved over time as she’s changed careers and become a mother of two Why not to be too hard on yourself for losing track of everything in your social life, since the best friends will understand The way close friends understand and adapt to each other’s lifestyle changes that being a mother entails and become a part of your children’s lives To share your #MOMSGOTTHIS MOMENT just call 833-844-THIS-MOM (833-844-7666) and leave a voicemail with your first name and city along with your moment.

The importance of mom friends, an early birth, motherhood as a career factor, work/life balance, and being present and prioritizing. Carolyn Tisch Blodgett, SVP/Head of Global Brand Marketing at Peloton shares her mom journey with Stacy Igel and Michelle Park.In this episode: The importance and benefits of having or making friends who are in the same part of your mom-journey Carolyn’s experience with her first child being born 7 weeks early How motherhood affected Carolyn’s vision of her work/life balance and prompted a departure from her position at Pepsi to working with the New York Giants and eventually Peloton as VP of Brand Marketing Working to maximize your time as a working mom working at a busy startup by trying to be a good mom or be a good employee in those moments, even if that time isn’t balanced Not worrying about responding to every single email or notification, but still being present and actively engaged in the work to be done The importance to regiment your day and time so that every moment is purposeful, and finding a balance for self-care and making sure you’re healthy enough to take care of familial and work obligations How being a parent changes your priorities, from stress meaning responding to lots of emails to wanting to pick up your children from work but being stuck in a meeting Plus, Carolyn’s #MOMSGOTTHIS moments with her daughter, Penelope! To share your #MOMSGOTTHIS MOMENT just call 833-844-THIS-MOM (833-844-7666) and leave a voicemail with your first name and city along with your moment.

Dave Schriber - from the most important marketer in Burton's history - judging by the legacy that still lives on in the brand - to VP of Global Brand Marketing at a little brand called Nike. In this episode we cover a lot of territory from Burton and before to Nike, NFL licenses, Nike ID, corporate culture in the world's largest sporting goods brand, how Nike approaches social media marketing and - the future.

In Episode 17, Paul Dailey, Puma’s Senior Manager of Global Brand Marketing, gives us great insight on the impact of global marketing, how to successfully run a marketing campaign as well as integrating retail with eCommerce. With his expertise and leadership in Commercial Marketing, Paul explains the importance of global ambassadors and the relationship between customers and celebrity icons. Paul discusses the future of eCommerce and several other great topics, including his role at Puma, and dives deeper into commercial marketing and the history of the Puma brand. He explains how collaborating with celebrities creates a culture for Puma’s audience that stimulates how customers purchase their product. Paul elaborates by talking about “On Ground Influencers” and how being mindful of customer groups is key. Paul and Tyler also discuss the growth in building relationships with agency partners and how the two can be a great source for each other. Paul shares great advice about "simplifying the explanation" to customers and what keeps his mind spinning with eCommerce Marketing. Paul wraps things up with insight on the eCommerce industry and what it will look like in a few years. He shares how, in this industry, it is an ever-evolving cost to learn and that as marketers, we need to grasp the concept that we will never have all the answers but should look toward the goal of understanding our customers through intentional relationships. Join Tyler and Kyle in this conversation of Commercial/Global Marketing and making the most of successful marketing campaigns.   01:15 – What’s in the News | Popup Ads and Google Ad Experience 10:55 – Featured Guest Intro | Paul Dailey 11:10 – Paul's Role at Puma 12:05 – Commercial Marketing and Brand History 15:25 – Making the Most of Collaboration with Global Celebrities 17:10 – Ambassadors and Puma 19:30 – On Ground Influencers 22:23 – Building the Team at Puma 26:24 – Being Mindful of Customer Groups 29:20 – Successful Marketing Campaigns 35:02 – It’s About the Customer 37:18 – Integrating Retail with eCommerce 40:55 – Building Relationships with Agency Partners 44:40 – How Can an Agency be Better 47:25 – Simplify the Explanation 49:27 – What Keeps You Up At Night? 51:55 – eCommerce: 2 Years from Now 55:12 – Key Take Away 58:06 – Keep in Touch with Pauly Dailey 1:01   – Kyle’s Announcement  

Diana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 400 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van, the Little Things Project and DTour. In 2014, her team led the launch of a brand new multi-channel campaign called “First the Cookie”, as well as supporting the on-going Cookie Care global activations in partnership with Public Relations. Diana has been working with the brand since 2009 and previous to that she managed search engine marketing for the Hilton Worldwide portfolio of brands, where starting in 2006 she worked on both organic and paid search marketing strategy. Previous to Hilton Worldwide, Diana worked with digital brands in both the Health & Beauty, as well as Real Estate categories.

McGruff the Crime Dog is all about preventing crime, including keeping your home safe. McGruff's human, Michelle Boykins, National Crime Prevention Council's Senior Director of Communications and Dr. J discuss what to look for in home security systems, many of which are connected to you via the Internet. Joining them is Jay Stuck, Chief Marketing Officers and Executive VP of Sales for Secure Watch 24 Security Solutions (SW24 Security Solutions).  An innovator in technology-based security services, the company was founded in 2004 by veteran law enforcement professionals. Some of the points you will learn about include: Common sense low tech prevention How home monitoring has changed in the past five years allowing you to connect remotely to your home as an example of IoT, the “Internet of Things” Efforts reliable installers make to ensure proper operation before they leave your home Practices you can count on from reputable home security companies Features to look for if you are going to do it yourself Online sources for DIY security equipment such as ProtectAmerica.com http://Simplisafe.com www.frontpoint.com The importance of reducing false alarms Several ways SW24 has contributed to the public good by collaborating with NCPC Jay Stuck, is the Executive Vice President, CMO of Secure Watch 24 Security Solutions.  Jay is an award-winning marketing and sales professional with more than 30 years' experience in consumer and business-to-business sales, advertising, sales promotion and media relations. In addition to managing several of SW24's sales programs, Jay is charged with spearheading SW24's penetration into new vertical markets, enhancing its brand recognition and managing the SW24 corporate profile across all advertising and social networking media. He formerly served as Vice President, Residential Sales for Guardian Protection Services in Pittsburgh, PA. Jay was also responsible for all worldwide marketing for ADT for 10 years as VP, Global Brand Marketing and Communications. He was awarded Sales Leader of the Year by Honeywell/First Alert in 2009 and 2010. He is also currently a member of the Executive Committee of the Board of Directors of the National Crime Prevention Council.   A veteran of hundreds of interviews, including an appearance on Fox News, Jay is a frequent speaker at security industry conferences such as ESX and ESA. You can connect with Jay on LinkedIn

A jam-packed show featuring the debut of the Arcadia Publishing Spotlight–each week Chris interviews the author of a new book from Arcadia Publishing and to kick it off, Joe Sonderman discusses his new book, “Route 66 in New Mexico.” Then, Judy Christa-Cathey, VP/Global Brand Marketing from Hampton Inn, talks about the success of the long […] The post The Pop Culture Road Trip – The new Arcadia Publishing Spotlight featuring Route 66 in New Mexico, The Hampton Hotel Save-A-Landmark program and Miss O’Dell! appeared first on WebTalkRadio.net.