Podcasts about custora

This podcast interview focuses on the entrepreneurial journey to finally solve the problem of managing all your personal and professional relationships. My guest is Matt Achariam, Co-Founder and Co-CEO of Clay. Matt has a diverse background in product development and design.  He was a principal at design agency FortySix, working with clients like Disney, BBC, Expedia, and the University of Pennsylvania and held product roles at Custora (acquired by Amperity) and LayerVault (acquired by Tiny Capital) and  He has a lifelong obsession with the craft of design, sparked by childhood curiosity about why certain objects elicit feelings of joy. This led him to question the status quo in relationship management software - and that's how the vision behind Clay was born. In 2018, he and his co-founder, Zach Hamed, founded the company, an app for managing personal and professional relationships.  Their mission: to help people be more thoughtful and helpful with their relationships, ultimately helping them achieve more and be happier by putting others first. And this inspired me, and hence I invited Matt to my podcast. We explore his journey of building Clay. Matt shares how he and his team create meaningful differentiation beyond just solid functionality. He elaborates how they gained early traction and created strong organic growth that enables them to now manage over 100 million relationships. Last but not least, Matt shares his insights on navigating tradeoffs, maintaining confidence in decision-making, and staying true to company values while scaling rapidly. Here's one of his  quotes Be very clear about the values and the lines that you will cross and won't cross because when things start speeding up, momentum is something very precious.  When you move really fast, you have to move with confidence. And if you don't have the confidence and that foundation, you're not going to be able to make decisions rapidly. During this interview, you will learn four things: His unconventional approach towards creating a "minimum remarkable product" instead of a "minimum viable product"  How they strengthen their differentiation by focusing on things other than just functionality, and where he focuses to find inspiration. How they've managed to achieve all their growth to be entirely organic and driven by word-of-mouth What signals, he in hindsight, wishes they had paid more attention to in order to grow even more. For more information about the guest from this week: Matt Achariam Website: Clay Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

While restaurants were hit hard by COVID-19, new operating measures shaped by the pandemic should boost the industry for years to come. Bo Peabody (Greycroft, Seated, Mezze Inc.) joins The Food Institute Podcast to discuss the prospects for the restaurant industry's revival, New York City's restaurant scene, and the importance of outdoor dining. More about Bo Peabody: Bo joined Greycroft in 2012 and is based in New York City. Bo's active investments include Albert, Allset, BetterCloud, Chowbus, and Foodsby. His notable exits include Custora (acquired by Amperity) and Elite Daily (acquired by Daily Mail. Bo was co-founder and Managing General Partner of Village Ventures, an early-stage venture firm, as well as the parent company of LeverPoint, a financial services platform for venture, private equity, and real estate funds that was sold to Hamilton Lane in 2016. In 1992, Bo founded Tripod, Inc., one of the original social networks. Tripod was sold to Lycos in 1998. Bo was also the Founding Chairman of Everyday Health (acquired by Ziff Davis). He is currently the Executive Chairman of Seated, a Greycroft portfolio company, and the co-owner of Mezze, Inc., a hospitality group consisting of an award-winning restaurant and events business. While at Village Ventures, Bo co-invested with Greycroft in Pump Audio (acquired by Getty), DigiSynd (acquired by Disney), and Babble (acquired by Disney). Bo's prior investments also include Quirky and Purch. Bo wrote a book for entrepreneurs called Lucky or Smart?, which was published by Random House in 2005. Bo holds a BA in Political Science from Williams College. More About Bo Peabody: https://www.mezzerestaurant.com/team-member/bo-peabody/ More on the Restaurant Revival: https://foodinstitute.com/podcast/in-the-trenches-with-independent-restaurants/

In this episode, Hall welcomes Ashu Garg, General Partner at Foundation Capital. Headquartered in Palo Alto, California, Foundation Capital was founded in 1995. As an early-stage venture capital firm, they have lived through the emergence of the World Wide Web, the IT war of the 90s, the dot-com bubble, Web 2.0, the mobile revolution, the Great Recession, the rise of Big Data, software’s ascension to the cloud, and the birth of blockchain. The wisdom of those experiences remains with them, transmitted to each successive generation of partners. Foundation Capital is 25 years and nine funds strong, with over $3B in committed capital, 28 IPOs, and 80+ acquisitions to their name. Their fintech, enterprise, and consumer investments have reinvented industries and defined new markets, with companies that include Lending Club, Sunrun, TubeMogul, Chegg, and Netflix. For a quarter of a century—through boom and bust, prosperity or calamity—Foundation Capital has endured, evolved, and thrived. Building companies is in their bones. The Rubik’s Cube has 43 quintillion combinations – but only one solution. At age 11, Ashu found that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in solving complex business challenges. To give just one example, in 2010, an early stage Berkeley-based company that specialized in analytics wanted to get into the media-buying platform business. Ashu helped their small team reach the growing number of brands that were migrating their television advertising to the web. That company, TubeMogul, soon became the leading video-advertising platform for brand advertisers, went public in 2014, and was acquired by Adobe in 2016. Ashu serves on the boards of Anvilogic, Arize, Coefficient, Cohesity, Conviva, Eightfold, Fortanix, Layer9, OpsMx, Stacklet, Skyflow, and Turing. In addition, Ashu was responsible for our investments in Aggregate Knowledge (acquired by Neustar), Custora (acquired by Amperity), FreeWheel (acquired by Comcast), TubeMogul (acquired by Adobe), and Tubi.tv (acquired by Fox). He has led seed investments in HipDot, Next Force Technology, Oliv.ai, Radiance Labs, Robin Systems, Testim, and has personally invested in Databricks, Falcon Computing, G2 Esports, and VPS. Ashu is passionate about helping technical founders scale as CEOs. His podcast B2B a CEO has featured Eric Yuan, Jennifer Tejada, Aaron Levie, and Tien Tzuo. Before joining Foundation Capital in 2008, Ashu was the general manager for Microsoft’s online-advertising business and led field marketing for the software businesses. Previously, Ashu worked at McKinsey & Company, helping technology companies scale their go-to-market efforts. Earlier in his career, Ashu founded TringTring.com, one of the first search engines in Asia, set up Unilever’s Nepal operations, and led the marketing and pre-sales teams at Cadence Design Systems. Ashu has a bachelor’s degree from the Indian Institute of Technology (IIT) in New Delhi and an MBA from the Indian Institute of Management at Bangalore, where he received the President’s Gold Medal. Ashu has lived in India, Nigeria and Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur as well), and their two sons. Ashu advises investors and entrepreneurs in the space. He also discusses how he sees the industry evolving and the investment thesis of Foundation Capital.  You can visit  Foundation Capital at , via LinkedIn at , and via Twitter at .   Ashu can be contacted via email at , via LinkedIn at , and via Twitter at .

Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as: Should we launch a loyalty program? What is the omnichannel demand impact of closing a store? Should we re-vamp merchandising assortments? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers. In this webinar, you’ll learn: Why VIP cultivation is so important to your bottom line. How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs. How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement. In this session, you’ll learn: What are personas and why are they useful? Why not just target and sell to everyone? The four ways to build marketing/sales personas — from gut to data and back Common obstacles to creating useful, efficient personas and ways to overcome these issues To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. In today’s session, Professor Schwartz will explain how retail marketers can go about testing, learning, and solving for the following questions: Looking at my customer base, how much value can I expect? How should I decide which of my existing customers to target? (And with what?) How should I allocate my budget to best acquire new customers? To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value. In this webinar, you'll learn: How the finance team can use customer lifetime value for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs become the voice of the customer within their organizations To learn more, visit us at custora.com. For the video webinar version of this interview, click here To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here To see what Custora can do for your business, request a demo today.

An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation. To learn more, visit us at custora.com. To learn more about Customer-Centric Benchmarking, check out our webinar here, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company. Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation. In this webinar you’ll learn: Why retention and cultivation are more mission-critical in retail than even acquisition How to involve your entire organization to use data-driven insights in the effort to cultivate repeat buyers High-level strategy and on-the-ground tactics to address the one-time buyer problem To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our book "One and Not Done." click here To see what Custora can do for your business, request a demo today.

Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results. In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value. You'll learn how to: Recognize and proactively prevent customer churn Identify high-value customers, and personalize accordingly Pinpoint customers with an affinity toward particular products Create and use personas and segments effectively for personalization To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include: Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration Misconceptions in the debate between segmentation and 1:1 personalization The friction points that prevent people from testing their segmentation approaches The inability to operationalize a test and learn environment To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer! In this webinar, you'll learn: How customer lifetime value can be used for annual revenue and profit forecasting How retail executive teams are using customer-centric KPIs to understand the true health of their customer database How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn: The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom How brands can use their data to home in on their best customers to learn how to be a better brand by serving them Real-life use cases for reducing discount dependence while still achieving the business goals that discounts are supposed to solve for To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of discount reduction, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail. When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think you’re a special brand, you can focus on making them feel special too. The basis of what makes CLV your most important metric is the simple fact that there are some customers in your customer base who spend a lot more money with your business than the majority of your customers. In this webinar, you’ll learn in more detail: How to define customer lifetime value and articulate the many ways it affects your organization. The most and least effective ways to calculate CLV The many use cases for what you can do with your CLV analysis once you’ve got it, including how to make higher-impact, lower-cost marketing decisions for each stage in the customer lifecycle. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Listen in as Kevin Brosnan, Conversion Director at BounceX and Custora’s very own Head of Product Management, Jordan Elkind discuss how you can build marketing campaigns using a single-customer view. In this webinar, you'll learn: What types of data you already have access to (that you might not even be aware of) and what you can do with it. How much you actually already know about your relationships with your customers How you can use this data to solve business problems in a reliable, strategic, methodical way To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Erin has recently taken a role as the Vice President of People at SevenFifty after more than four years at Custora. Erin is SHRM-CP certified, this education combined with her experience in several startups has enabled her to create employee friendly guidelines for the companies she has worked for. Her role as a people-oriented professional has given her experience in: End-to-end recruiting strategy, the onboarding process, career development and performance management, team engagement and retention, policy, employee handbook creation & growth strategies. Erin has prior experience in sales, marketing, and customer success implementation. She has always worked to strengthen the ties between these departments because she knows that cooperation between silos allows companies to thrive.

In this webinar, Custora CEO Corey Pierson jumps into the age-old one-time buyer problem. In this hour-long discussion, you will learn: The outsized business impact of getting your one-time buyers up to two or three-time buyers. How to strategize which segment of one-time buyers to target Immediately useable tactics to start winning that second-purchase conversion If you want to listen to our most recent webinars on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

In this wonderful conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing. You'll learn: How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages How Kendra Scott is solving common blockers to one-to-one marketing, including creating a single customer view, defining the customer lifecycle, and scaling findings across channels How Kendra Scott is using predictive segmentation to build audiences and activate them across channels To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how to measure success in the current retail environment. You’ll learn which customer KPIs matter, and, breaking the focus down to even more succinct and actionable goals and metrics, you’ll learn the following critical KPIs Acquisition KPIs Segment KPIs Lifecycle KPIs To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation How to do the modeling, including benchmarking, model validation, and maintenance How to make the outputs useful and interpretable to the end user To learn more, visit us at custora.com. For the video webinar version of this interview, click here To see what Custora can do for your business, request a demo today.

Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: How to determine true incremental growth Which metrics are wasting your time And how to sustain a marketing practice that constantly tests and proves value without creative overwhelm or spreadsheet overload To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this session, you'll learn: How to calculate customer lifetime value to identify your current high-value customers How to parlay these insights into a supercharged lookalike modeling campaign How to measure the success of high-value acquisition campaigns as early as after new customers' first purchases To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: Why the current state of churn prevention systems are ineffective The fallacy of being saved by that "well-timed email" Holistic churn prevention for creating long-term relationships with customers To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is performing relative to industry averages and the highest performers in your competitive set. Why benchmarking matters and how to use them The ten key retail performance metrics and performance averages by competitive set The winners of the inaugural Customer-Centricity Awards! To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In their discussion this week, Maddie Buras (Custora Marketing Manager) and Kate Fernandez (Winky Lux Director of Global Brand Marketing at) will cover: Instagram-native retail and leveraging micro-influencers to get the word out How Winky Lux uses customer intelligence to inform product development in a faster, more flexible supply chain Acquiring and retaining high-value customers as a social media-focused brand To learn more, visit us at custora.com. For the video webinar version of this interview, click here. To see what Custora can do for your business, request a demo today.

In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts. You’ll learn about: What first-party data is and why it’s your most valuable resources How to put first-party data to use to optimize your customer relationships Use cases to get your mind mulling over how your marketing performance could improve with your first-party data. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on the topic of Customer Lifetime Value, click here To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson shares the findings of one of Custora’s deepest research projects, which culminated in the Retail Customer Metrics Growth Index. To understand which customer KPIs have the greatest impact, we examined five drivers of growth from over 100 of our retail customers (over 500 million end customers and 150 billion dollars in annual transaction volume) and uncovered the metrics that matter. In this webinar, you learn about: How savvy marketers are leveraging technology to turn the supposed “Retail Apocalypse” into their own person Retail Golden Age. The methodology and results of our research, including a ranking of which KPIs move the needle, from most to least. The one driver of growth that moves the needle on annual revenue more than any other. To learn more, visit us at custora.com. For the video webinar version of this interview, click here To read our in-depth book on this topic, download our Retail Customer Metrics Growth Index, click here To see what Custora can do for your business, request a demo today.

This week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right customers beyond the mother’s day and valentine’s day flower purchases that make up 50-60% of revenue? Phil Irvine discusses CAC to CLV ratios, annuities and other strategies to active CLV marketing. And in a special bonus, Phil also compares the use of two enabling technologies where he’s had personal experience: Salesforce marketing cloud and Custora.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the Accelerator host Allison Hartsoe summarizes a selection of key insights from the Custora conference in New York City. This conference was all about CLV, personalization and the best uses of customer analytics. Allison includes kick off commentary and key industry sticking points from Custora CEO Cory Pierson, McKinsey’s personalization framework and finally, a series of maturity personas from Forrester. Get the key insights from this power-packed episode and see how you stack up against the industry.      Please help spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

There are many ways to see bits and pieces of customer data across the enterprise but what holistic strategies can you use to tap into the right data? What questions and data could actually create an unfair competitive advantage for your business? In this episode I summarize a month of customer strategy interviews and best practices. I include clips from previous guests, Custora’s Jordan Elkind, MIT’s Michael Schrage and Electronic Art’s Jodie Antypas. Finally, I wrap up with three insightful nuggets.      Please help me spread the word about building your business equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or visit ambitiondata.com. Thanks for listening!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on this episode is Tim Bryan. Tim is the Chief Revenue Officer CRO at Custora which makes customer insights more accessible for acquisition and retention campaigns.    Tim and I start the conversation discussing how to scale a SaaS Enterprise organization from 1 to many. Tim like other great sales leaders tells us how he uses data to inform his growth decisions when it comes to hiring and building his organization.    Other topics Tim and I explore are;  Lead assignment using a round robin approach Selling an ecommerce solution to marketers Level of effort matters in the decision making process How do you drive urgency FOA - Fear of Amazon Characteristic of Best Sellers

Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it's all too common that the execution is lacking. So where's the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. But we know that achievable opportunities are out there, regardless of the size of your marketing department. I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience. In this episode, we discuss: • Email sensitivity modeling • Farketing – what is it and how does it impact your email program? • The KPI most advanced retailers are using today • Two things that can help you build customer loyalty • The best way to increase your early repeat rate • Using segmentation in social advertising For more information: Brett@Custora.com | http://www.Custora.com ** Follow Greg @WhatsGregDoing

This week the Bowery Capital team was joined by Tim Bryan, Chief Revenue Officer at Custora and Brett Robbins, Head of Business Development at Custora, to discuss choosing your scaling units in SaaS Pricing. Custora is one of the leaders in the advanced customer analytics space for the retail industry, providing marketing leaders with insightful guidance they need to deliver results while maximizing profitable growth over the long term. In our podcast, we discussed what exactly scaling units/ "currencies" are and, the difficulty of choosing the proper SaaS pricing model for your company. Every company decides to use different units or currency to determine pricing and breakpoints (i.e users, traffic tiers, number of employees, etc...) we got to hear their take on these and which ones have worked for them, and how they've thought about and addressed this problem. Tim and Brett broke down the process of choosing the proper scaling units in SaaS pricing into five steps: 1) Aligning with Value 2) Aligning with the Product 3) Aligning with the Sector 4) Testing your model 5) Evolving based on experiences. Find out what they had to say on these five steps, and hear how they applied them during their previous and current roles at Custora. What do you think the trends will be in SaaS pricing in 5 years? Hear what Tim and Brett think SaaS pricing trends will be in 5 years. 

This week the Bowery Capital team was joined by Tim Bryan, Chief Revenue Officer at Custora and Brett Robbins, Head of Business Development at Custora, to discuss choosing your scaling units in SaaS Pricing. Custora is one of the leaders in the advanced customer analytics space for the retail industry, providing marketing leaders with insightful guidance they need to deliver results while maximizing profitable growth over the long term. In our podcast, we discussed what exactly scaling units/ "currencies" are and, the difficulty of choosing the proper SaaS pricing model for your company. Every company decides to use different units or currency to determine pricing and breakpoints (i.e users, traffic tiers, number of employees, etc...) we got to hear their take on these and which ones have worked for them, and how they've thought about and addressed this problem. Tim and Brett broke down the process of choosing the proper scaling units in SaaS pricing into five steps: 1) Aligning with Value 2) Aligning with the Product 3) Aligning with the Sector 4) Testing your model 5) Evolving based on experiences. Find out what they had to say on these five steps, and hear how they applied them during their previous and current roles at Custora. What do you think the trends will be in SaaS pricing in 5 years? Hear what Tim and Brett think SaaS pricing trends will be in 5 years. 

Episode 3 - The Holiday Edition covers: Comscore State of the U.S. Online Retail Economy Q3 w/ Holiday Forecast Channel Advisor Same Store Sales, 3rd week of November results Adobe Holiday Forecast Other Holiday Benchmarks IBM, Google, Deloitte, Forrester, Custora, Demandware, Monetate Amazon NY times article sales the long game is working, as retail turns profitable Will Amazon becoming a shipping company? News Forrester Analyst Peter Sheldon joins Magento Walgreens Digital Head Sona Chawla joins Kohls Dollar Share Club raises a new round Jet.com raises a new round Links:   Visit http://retailgeek.com/podcast for a complete list of links. Hosts: Scot Wingo, Founder & Executive Chairman Channel Advisor / @ScotWingo Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish / @retailgeek

Reports are rolling in on the impact that mobile had on our Thanksgiving and Black Friday shopping binges and we summarize them right here for you. Reports from BrandingBrand, Custora, Rue LaLa and IBM Digital Analytics Benchmark - all the numbers in one tidy little package.

Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to create more compelling, relevant marketing touchpoints for their customer's journey. The result is more profitable customers and less customers at risk of ending their journey. Jordan's insights are a must listen for any business as we all scramble to create the customer connection that brands like Esty, Threadless or Redballoon enjoy as a client of Custora. Custora website Custora University Jordan's email jordan@custora.com

We all know that mobile influences much of how, what and when we buy but just to make sure and remove all doubt we've got more proof. Custora, a predictive analytics company for ecommerce marketing teams, released their results from 100 retailers over the Nov-Dec holiday shopping season. Care to wager what it said?