Drunk Marketing

If you work in marketing, you've likely had a friend approach you about doing a little side work. But how do you know if this is something that you're interested in doing? Before you let the dollar signs in your eyes cloud your vision, we came up with a few questions you might want to ask before you say yes.

How do you engage with the media in 2019? Are you still sending press releases or have you taken to Twitter with an @ mention to your favorite journo? This week we discuss the relevance of such practices and our take on the whole thing.

Kleenex vs tissues. Uber vs ride sharing. Styrofoam vs expanded polystyrene? How to do you turn your brand into a household name - or find your search niche when you're up against a popular brand name that competes with your product? Grab your smartphone and your favorite podcast streaming service to find out.

Outdoor pop-up markets are becoming increasingly popular. So how can your business benefit from securing space at one of these tented affairs? This week we discuss how different types of businesses can go about attending and marketing for open-air markets. Plus you'll get some random deets about our recent travels.

We kicked off the year discussing our marketing predictions for 2019. Now that we're more than halfway through the year, we decided to revisit those predictions (and resolutions) and see if they still hold up. Spoiler alert - some of them were pretty accurate.

The internet has been alive with the sound of twitter, and brands have been hopping on trends to fuel their social content. This week we talk about some of the brands that have been crushing the twitter game faster than 30-50 feral hogs can make it into Area 51. See if some of your favorites made our list.

It's Pro Football Hall of Fame enshrinement weekend here in Canton, and businesses all over town are hoping to bring in some extra business because of it. But how? This week we talk about how companies can rally around local community events and use them as marketing fodder to drive foot traffic.

It is officially a White Claw summer! Mark Anthony Brands is riding the wave of its success, and consumers are diving in to show their support. This week we talk about the explosive success of White Claw alcoholic seltzers while we knock back a few cans ourselves.

We've talked about companies who disrupt the market, but how have those disruptions impacted servers and bartenders? This week we talk about what businesses can do to win back some of that market share and stay relevant in a world fueled by convenience.

Fresh off a two week summer break, we're back with a new episode and a special guest! This week we sat down with Andrew Anthony of Down the Road Productions to talk about his career in video, where he started from and how he got to where he is today.

What happens when you throw two SEO enthusiasts in front of a microphone? An episode all about SEO of course. Whether are thinking about taking on a new SEO client or you are a business looking for an SEO agency - there are definitely some things to take into consideration. The good news is - we did that part for you.

Hotels and convention centers continue to fill up each year with Trade Show booths and attendees, but ARE trade shows still relevant in 2019? This week the Drunk Marketing team digs deep to uncover some hidden trade show knowledge and why you shouldn't be too quick to write them off.

Planning a video shoot isn't for the faint of heart - or the disorganized! On the heels of a three-location video shoot this week, Connor hits us with some tips and tricks for making sure your video shoot runs smoothly. And Chellsea reminds everyone that you can only control SO much in life. Check out the finished videos at https://rentwear.com.

Starting a new job (whether it's at a marketing agency or in the corporate environment) can be stressful. This week we chat about some of the do's and don'ts of starting a new job and how to avoid becoming the office pariah.

Somehow we've recorded 56 episodes and not one has been about developing a marketing Strategy. So we've decidedly dedicated this episode to the building blocks of the marketing strategy.

When you work in marketing, especially in the digital age, you get a lot of bizarre questions. This week we discussed some of the strangest questions we've been asked as marketers - and no - your phone isn't listening to you.

Driven to honor the memory of her mother, Mary Beddell has worked tirelessly over the past ten years to grow The Josette Beddell Memorial Foundation. This week we sat down with Mary to learn how a single grassroots 5K grew into an organization, that earlier this year, raised $100,000 to help women and families impacted by breast cancer.

When you think about spring cleaning, your mind probably drifts to windows and flower beds, but have you considered spring cleaning your website? This week, your favorite Drunk Duo tackles the dirty job of spring cleaning from a marketing perspective.

What happens when two drunk marketers make a spray tan appointment? An episode about content, of course. This week we outline a case for content and how spending a little extra time on the details can make you stand out from your competitors. Plus, we're pretty tan now.

There's no shame in the old school networking game, especially in the marketing it world. This week we sat down with Christina Weyrick, Community Relations Manager for the North Canton Public Library AND Board Chair of the North Canton Chamber of Commerce, to discuss how getting a seat at your community table can be a useful part of your marketing strategy.

It's no joke that marketers LOVE April Fool's content. From Farm Rich gender reveal mozzarella sticks to Nike's Tony Finau golf shoes, brands big and small pulled out all of the stops. This week we talk about some of our favorites and some of the flops.

This week we're climbing the analytics pyramid of greatness with the one and only Kyle Crocker! You know - the guy we reference each week. We talk about what Kyle thinks people should know about analytics, mindful measurement and even macarons. Hilarity ensues.

Do you know the best way to approach a new website build? You will soon. This week we sat down with Tom Cottrill, owner of Ignitro Studios, for a little bit of advice about what businesses should consider before starting a web development project.

What happens when you read and discuss the latest marketing headlines? A listicle podcast, of course! From digital ads surpassing traditional to Google My Business trends, we've got you covered.

Connor has been devouring marketing books lately so this week we decided to sit down to discuss some of his favorites, what he's learned and what he's been able to apply to his work (spoiler alert - he's applied a lot). So sit back, relax and enjoy the audiobook portion of Drunk Marketing.

Starting your own business can be a lot of work, but there are a lot of people who are willing to help if you know where to look. This week we sit down with Amy Weisbrod from Toulou Foundry & Goods and discuss all of the nuggets she's learned along the way to opening her jewelry & clothing boutique.

Giving back to the community is something we value here at Drunk Marketing. This week Connor does a Q&A with Chellsea about her work with The Foundation for Community Betterment and how she uses her marketing background to grow the organization.

We watched a concert with commercials last weekend that was sandwiched between a sporting event; I'm sure you know what we mean. This week Connor and Chellsea discuss some of the ads that aired during the big game, what kind of impact they had and which ones were our favorites...OK.

Marketing isn't always just numbers and business; we get to do some cool stuff from time to time. This week we casually discuss what a typical day looks like in our tiny marketing world.

Chellsea nailed it when she predicted that we'd see an influx of cause-based marketing campaigns in 2019. This week we weigh in on the Gillett and Aeroméxico ads and drop a few of our own ideas for brand/cause alignment.

We resolved to read more books in 2019, so we read Seth Godin's book This is Marketing because we keep our word. This week we sat down to discuss our favorite parts, our least favorite parts and our advice if you sit down to read it.

We're back, refreshed and ready for season two of the podcast. This week we discuss our predictions for the state of the marketing world in 2019, talk through some of our personal and professional resolutions and maybe we have a few revelations along the way.

Have you ever considered starting a podcast? This week we take a look back at our podcast start-up checklist and discuss what we did right, what we did wrong and what we should have done differently.

If you listen to this podcast, you're either one of our friends or someone hoping to gain some knowledge in the marketing world. If you're one of the latter, you're in luck! Tune in as we offer some beginner, intermediate and advanced tips on marketing.

We often discuss the need for continued learning, and this week we sit down and talk about Connor's recent trip to the Internet Marketing Summit in Raleigh, NC. Tune in to hear his key takeaways and some pretty good book recommendations.

Political ads are a pain in the ass but when we apply the same approach to traditional marketing campaigns, something interesting happens. Grab a glass of wine and listen to our marketing stump speech - you just might learn something.

Want a marketing campaign that stands out? Try a little humor in your next ad. This week we discussed brands like Bud Light and Poopourri that made people laugh to make their brands stand out from the crowd.

Sometimes our jobs require us to do things that fall outside of the standard scope of work. This week we celebrate Halloween by talking about some of the scary things we've been asked to do.

Midterms are a few weeks away and this week's episode revolves around the bad-ass organization HeadCount, whose mission is to promote participation in democracy by registering people to vote. We sit down with Aaron Ghitelman, Director of Communications at HeadCount.org to discuss his marketing successes and how HeadCount makes it work.

This week we sat down with Blake Turner, our first remote guest, to discuss some ideas for marketing his new documentary film titled LEFT: Walking On. We’re still not great with audio and editing but we’re pretty happy with where this landed.

We asked ourselves a simple question this week. "What would you do with a million dollar budget for a marketing campaign?" From (c-list) celebrity endorsements to in-app ads, there are a lot of options. Tune in to hear what we came up with!

Social media time-outs can help us become more present with family, tune out bad vibes and even increase our attention span. This week Connor takes a twitter time-out and we discuss how not to become social media white noise.

There's nothing basic about an effective marketing campaign, and Starbucks has proven that by turning the Pumpkin Spice Latte into a seasonal flavor revolution. So grab your #PSL, Ugg boots and flannels and cozy up with this week's episode.

Acquiring a new customer can be 25 times more expensive than retaining an existing one - so if great customer service isn't at the core of your marketing strategy, your business might be at risk! Join us this week as we discuss the importance of the customer experience and how you can do it better.

It's 2018 and human beings are more evolved. We no longer have to nervously ignore insensitive language—we're encouraged to call people out on it. This week we discuss two recent cringeworthy headlines and how a storm of social media champions put their collective foot down against misogyny.

Chellsea’s grandma once said something about how learning something new every day can lead to immortality (or something like that). This week we talk about how important it is to be one of the forever learners and why it’s one of the keys to marketing success.

What makes a great marketing team? The answer may seem obvious from a technical standpoint, but this week we dig a little deeper and discuss the traits that ultimately lead to marketing success.

Consumers spent $453 BILLION on the web in 2017, so if you've waited until now to think about your ecommerce site, you might be too late. This week we dissect the product detail landing page and all of the moving parts required to make it great.

Hosting or attending events like product launch parties and industry trade shows is a great way to get your brand in front of a large audience and create some buzz. This week we find ways to incorporate a lot of singing into the topic of event marketing.

Corporate Social Responsibility has superseded omnichannel in the race for business buzzword of the year. But what does being a socially conscious brand really mean? Guess you'll have to listen to find out!

Our buying decisions are often fueled by emotion - so it's no surprise that brands frequently leverage emotion to connect with customers and sell more products. This week we celebrate an emotional 21st birthday episode. Dancing happened.