Identification for a good or service
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18 episodes with brand names
6 episodes with brand names
4 episodes with brand names
6 episodes with brand names
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13 episodes with brand names
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David Placek is the founder of Lexicon Branding, a company that focuses exclusively on the development of brand names for competitive advantage. Lexicon is behind iconic names such as Sonos, Microsoft's Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel's Pentium, Apple's PowerBook, and Swiffer. Over 40 years, David's team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation.What you'll learn:1. The three-step process that generated names like Windsurf and Vercel2. How a name can give you the edge that no marketing budget can buy3. Why you won't “know it when you see it”4. Why Microsoft called Azure “a dumb name” before it became their billion-dollar cloud platform5. Why polarizing opinions are the strongest signal that you've found the right name6. How every letter of the alphabet creates a specific psychological vibration7. The diamond framework: a 4-step process any founder can use to find their perfect name8. Why domain names don't matter anymore in the age of AI—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsStripe—Helping companies of all sizes grow revenueOneSchema—Import CSV data 10x faster—Where to find David Placek:• LinkedIn: https://www.linkedin.com/in/david-placek-05a82/• Website: https://www.lexiconbranding.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to David and Lexicon Branding(04:44) The story of Sonos(09:27) The psychology of naming(11:33) The initial resistance to Microsoft's Azure(14:35) The importance of a great brand name(18:11) The three steps of naming: create, invent, implement(28:23) Qualities of great brand name creators(31:24) How long the naming process takes(32:12) The Windsurf case study(36:10) Naming in the AI era(39:37) When to change your name(43:10) The role of linguists(45:54) The power of letters in branding(48:15) The Vercel case study(50:12) The implementation phase(52:52) Client management and market success(55:16) The diamond exercise(01:04:23) Suspending judgment(01:07:31) Polarization and boldness(01:11:01) Domain names(01:12:48) Final thoughts and lightning round—Referenced:• PowerBook: https://en.wikipedia.org/wiki/PowerBook• Pentium: https://en.wikipedia.org/wiki/Pentium• BlackBerry: https://en.wikipedia.org/wiki/BlackBerry• Swiffer: https://www.swiffer.com/• Impossible Burger: https://impossiblefoods.com/• Vercel: https://vercel.com/• Windsurf: https://windsurf.com/• CapCut: https://www.capcut.com/• Azure: https://azure.microsoft.com/• Sonos: https://www.sonos.com/• John MacFarlane on LinkedIn: https://www.linkedin.com/in/john-macfarlane-08a8aa20/• Harry Potter: https://en.wikipedia.org/wiki/Harry_Potter_(film_series)• The Call of the Wild: https://en.wikipedia.org/wiki/The_Call_of_the_Wild• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Sound symbolism: https://en.wikipedia.org/wiki/Sound_symbolism• Anduril: https://www.anduril.com/• Anthropic: https://www.anthropic.com/• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan• Y Combinator: https://www.ycombinator.com/• Chevrolet Corvette: https://en.wikipedia.org/wiki/Chevrolet_Corvette• Viagra: https://www.viagra.com/• In vino veritas: https://en.wikipedia.org/wiki/In_vino_veritas• Infoseek: https://en.wikipedia.org/wiki/Infoseek• Andy Grove: https://en.wikipedia.org/wiki/Andrew_Grove• Churchill at War on Netflix: https://www.netflix.com/title/81609374• Yellowstone on Prime Video: https://www.amazon.com/Yellowstone-Season-1/dp/B07D7FBB8Z• 1883 on Prime Video: https://www.amazon.com/1883-Season-1/dp/B0B8JTS8QW• 1923 on Paramount+: https://www.paramountplus.com/shows/1923/• Taylor Sheridan on X: https://x.com/taylorSheridan• Hardy fly rods: https://www.hardyfishing.com/collections/fly-rods• T.E. Lawrence quote: https://www.goodreads.com/quotes/11340-all-men-dream-but-not-equally-those-who-dream-by• Lawrence of Arabia: https://www.imdb.com/title/tt0056172/• DreamWorks: https://www.dreamworks.com/—Recommended books:• Thucydides' Melian Dialogue: Commentary, Text, and Vocabulary: https://www.amazon.com/Thucydides-Melian-Dialogue-Commentary-Vocabulary/dp/0692772367• Resilience: Hard-Won Wisdom for Living a Better Life: https://www.amazon.com/Resilience-Hard-Won-Wisdom-Living-Better/dp/054432398X/• Churchill: Walking with Destiny: https://www.amazon.com/Churchill-Walking-Destiny-Andrew-Roberts/dp/1101980990—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe
Checkout Ai+ Smartphone: http://bit.ly/3TemUoyGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
The Most Trusted Brand Names Based on Generation
Your 60-second money minute. Today's topic: College Cost Outweighs The Brand Name
It's the season three sendoff you didn't know you needed. Rachel and Dale bring the laughs and the truth bombs as they dive into parenting teens who definitely lie, why Ring doorbell footage is better than reality TV, and what happens when hospitals start acting like used car lots. (Spoiler: it involves bargaining for surgery like it's a Black Friday sale.)Also on tap? A brutally honest roast session turning exes into brand metaphors, a debate over the most iconic celebrity siblings, and plenty of chaotic commentary along the way. It's heartfelt, hysterical, and hilariously off the rails—just how we like it. Season four can't come fast enough.Contact Rachel Sobel:Email: rachel@whineandcheezits.comWebsite: www.whineandcheezits.comFacebook: Whine and Cheez - its by Rachel Sobel Instagram: @whineandcheezitsTikTok: @rachel.sobel.writesContact Dale Mclean:Email: dance715@aol.comWebsite: dalethehost.comInstagram: @UptownDale
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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Brand name searches are one of the strongest trust signals Google looks for in 2025—and most local businesses aren't doing nearly enough to earn them. In this episode, we show you exactly why branded search traffic matters more than ever and how to get way more people searching for you by name. No fluff, no SEO jargon—just real, actionable strategies you can use right now to turn your business into a local favorite.You'll learn:Why Google rewards businesses that get searched by nameWhat branded searches signal to both algorithms and potential customersHow to use podcasts, video, and community events to drive branded visibilityWhat not to do (hint: skip the hard-selling ads and focus on value)Want to stop blending in and start being the business people remember? This episode gives you the blueprint.Resources Mentioned in This Episode:SubmagicCaptions.aiOpus ClipCommon Features Across These Tools:Auto Subtitles with speaker detectionAnimated Captions (MrBeast-style, colored, zoom effects)Resize for TikTok, Reels, ShortsEmojis, motion text, and brand elementsAI Clip Selection from longer videosAbout Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Full-service trailer and tanker repair and sales company Gulf City Body & Trailer Works has the diverse inventory and flexible rental service you need to keep your fleet moving. Looking for the Gulf Coast's best in trailer sales? Learn more at https://gulfcity.com/sales Gulf City Body & Trailer Works City: Mobile Address: 601 S Conception St Website: https://gulfcity.com
10 Bizarre Origin Stories of Brand Names! Plus National Burrito Day and other random celebrations, listener emails, new tour dates, and more! All before we close it out with The Tribune! Thank you to Aaron Brungardt for engineering, mixing, and production expertise, Geoffrey Tice for artwork, Bobby TBD for theme music, and All Things Comedy for their support, production, and distribution. Email the show at themidnightmailbag@gmail.com!
In this episode, Chris Davey discusses his journey in e-commerce, the growth of his networking event at the Canton Fair, and insights into navigating the complexities of sourcing from China. We share our experiences about the safety concerns in China, travel challenges, and the importance of thorough research when attending trade shows. We also talk about the networking opportunities going to China provides for Amazon sellers. We delve into the intricacies of product sourcing and development in the e-commerce space, particularly focusing on the advantages of Chinese manufacturing. We discuss strategies for identifying niche markets, the importance of building strong relationships with suppliers, and the rapid product development process that allows sellers to capitalize on emerging trends. The conversation also highlights the significance of differentiation in a competitive market and the benefits of being a first mover. The Big Takeaway Chris's product sourcing strategy involves developing accessories for popular products. The Canton Fair is divided into three phases, each focusing on different product categories. Networking is a key benefit of attending the Canton Fair. Post-COVID, there are fewer American attendees at the Canton Fair. Visa regulations for entering China can be complex and vary by nationality. Chris emphasizes how important of visiting suppliers' factories in China. Attendees should plan for at least 10 days to fully experience the Canton Fair. Designing accessories around popular products is effective. Predictive keyword popularity can lead to successful products. Niche markets can provide significant opportunities. Building relationships with factories is crucial for success. Rapid product development is key to staying competitive. Differentiation is essential in a crowded market. First-mover advantage can lead to increased sales. Networking events like FBA for You foster community among sellers. Timestamps 00:00 - Introduction to FBA4U and Chris Davey 01:57 - Chris's Journey to E-commerce and Canton Fair 06:02 - Growth of FBA4U and Networking Opportunities 09:56 - Safety and Visa Concerns in China 15:54 - Canton Fair Insights and Supplier Strategies 23:32 - The Speed of Chinese Manufacturing 24:15 - Innovative Product Sourcing Strategies 27:15 - Niche Markets and Competitive Advantages 30:02 - Building Relationships with Factories 32:10 - Rapid Product Development Process 35:13 - The Importance of CAD in Product Design 39:11 - Differentiation in a Competitive Market 43:24 - Leveraging First-Mover Advantage 44:55 - Managing Minimum Order Quantities 46:51 - Building Strong Supplier Relationships 50:18 - FBA for You: Networking and Community Thanks for listening! Until next time, happy selling!
Coming up with the perfect brand name can feel overwhelming, but ChatGPT makes it easier than ever. In this podcast, I'll show you how to use AI to generate endless brand name ideas, refine them, and choose one that truly represents your business. No more guesswork, just proven strategies to build a strong brand identity fast. Plus, I'll share a simple way to check if your name is available before you commit.To find out more, go to www.talktoaninja.com today.
On today’s Best Of The MJ Morning Show: Don't Order This On A Flight People keep getting hit by trains Morons In The News Weird Florida Place Names Golf Cart On I-95 Michelle's Hairdresser Fired Hairdresser Naming Newborns After Brand Name Drugs Tramp Stamps are back Creepy Airbnb Stories Allyson Grand Theft Test Drive Man reads names wrong MJ Thought Ambulance Rides Were Free Jet pack flyer The maintenance key set Fester's Crazy RV deal Who controls the window shade on a flight? Armless man giving massages
Happy National Cheese Doodle Day!Welcome to another PACKED episode! We continue to have epic weeks in the sports news world… We start with Brock Purdy getting a new offer, Cryptic social media SZN i in the NFL, and Shedeur Sanders had a bad interview?! Plus, we rank things you cannot go off brand with. Let's Laugh!PLUS… We head to Bay Hill for the Arnold Palmer Invitaional, where a $4 million winner will be crowned in this signature event. The G.U.Y.S list is BACK for our "models" in our DraftKings lineups (NOT ADVICE); ALSO, the new 6 Tier Winners pack and MDTC Parlay. We're gonna talk a little bit about Bay Hill golf course and look at some golfers, and pick out a few below the radar studs.We have got all the segments: Salute Your Sports/Headlines, Water Cooler Debate (GOAT type of Bay), How Dare You's, 3 minutes of NBA, and Other Relevant Sports. Also, it would not be a show without the Dad Joke and which one of us Yahoos is leading our inter-squad WOAT-A-MAKER challenge. Look alive, folks!Follow us on:HOF Bets: https://hof-bets.app.link/millygoats (Promo Code: MILLYGOATS)Twitter - https://www.twitter.com/MillyGoatsInstagram - https://www.instagram.com/TheMillyGoatsYouTube - https://www.youtube.com/@TheMillyGoatsTwitch - https://www.twitch.tv/TheMillyGoatsPodcastTikTok - https://www.tiktok.com/@TheMillyGoatsApple Pod - https://rb.gy/0meu1Spotify Pod - https://t.ly/ZUfObWeb - https://themillygoats.godaddysites.com/
Send us a textThis $100 pizza cutter is selling well on Amazon, but it could sell even more. Steven Pope from My Amazon Guy breaks down how better images, stronger SEO, and fixing A+ content could double its sales.Book a free consultation with My Amazon Guy here: http://bit.ly/3B3HMJA#AmazonFBA #AmazonSellerTips #EcommerceBusiness #Amazonmarketing Watch these videos next:Beat Cheap Competitors Without Lowering Your Price https://www.youtube.com/watch?v=XQezZ8XTNz4&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2CTR Secrets, Keyword Myths, and Winning Ad Strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Grab our PPC guide and get more sales: https://bit.ly/3D1OaBUListing issues costing you sales? Contact us now and fix your Amazon listings: http://bit.ly/3B1LvHtSkip the headache! Let us handle your trademark: http://myamazonguy.com/tmTimestamps:00:00 – Would You Buy a $100 Pizza Cutter?00:27 – Steven Pope's First Look at the Product Listing01:55 – Why the Main Image Is Hurting Sales02:48 – How Better Images Could Double Sales04:17 – Product Launch History and Performance Analysis06:00 – Brand Name and Trademark Mistakes to Avoid07:01 – SEO Issues in Brand Story & A+ Content09:00 – Why This $100 Pizza Cutter Is Still Underperforming10:14 – Customer Reviews and Product Reputation12:24 – Finding Winning Product Ideas in 202513:54 – Why Great Products Need Great Marketing14:24 – How My Amazon Guy Helps Brands Succeed-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Your brand name isn't just a name: it's your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike's branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren't just names—they're strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you're serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.Listen to Part 1 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel
Ever wondered if you've been saying Tama, Paiste, or Sonor correctly? You're not alone! In this episode, Late Night with Seth Meyers producer and friend to all drummer's, Eric Leiderman joins the show to settle the debate on how to pronounce some of the most commonly mispronounced drum brands. We break down the correct pronunciations of brands like Ludwig, Zildjian, Meinl, Sabian, Canopus, Trixon, Gretsch, and more, with recordings from the companies themselves.! Whether you're a seasoned drummer or just starting out, this episode is a must-listen to make sure you're saying these legendary names the right way. Tune in and never mispronounce Paiste again! Follow Eric on social media at @erx11
Ever wondered if you've been saying Tama, Paiste, or Sonor correctly? You're not alone! In this episode, Late Night with Seth Meyers producer and friend to all drummer's, Eric Leiderman joins the show to settle the debate on how to pronounce some of the most commonly mispronounced drum brands. We break down the correct pronunciations of brands like Ludwig, Zildjian, Meinl, Sabian, Canopus, Trixon, Gretsch, and more, with recordings from the companies themselves.! Whether you're a seasoned drummer or just starting out, this episode is a must-listen to make sure you're saying these legendary names the right way. Tune in and never mispronounce Paiste again! Follow Eric on social media at @erx11
Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy's Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:The Importance of NamingYour brand name shouldn't look like someone got drunk and played scrabbleWhy is naming a brand importantChoosing a name that incorporates surprise, entertaining elements, and dopamine Whether brand names influence purchases, or notThe painful consequences of bad brandingWhen to invest in hiring helpWhether your brand name can make or break youHow to even START the brainstorming process of a brand nameWhy do we get SO tripped up with naming.And more!Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose
In today's episode of Small Business School, I chat with Lauren Bercuson, founder of Storylock Legal. From legal briefs to library stacks and back again, Lauren Bercuson is not your average trademark attorney. Lauren is on a mission to demystify the often overwhelming world of intellectual property, turning it into a clear, manageable, and even enjoyable process for innovators and entrepreneurs. Armed with a Juris Doctor from the University of Miami and years of experience in trademark law, Lauren blends legal expertise with a storyteller's flair. A former award-winning children's book reviewer and virtual book club founder, she brings her narrative prowess to trademark creation and protection, helping clients craft distinctive marks that vividly communicate their business's unique story to consumers.Through our conversation Lauren is sharing the nuances of trademarks, why they're critical for business success, and how to avoid costly mistakes. Whether you're building your brand or planning to expand globally, Lauren's insights will give you the tools to safeguard your business!Topics Covered:Why trademarking matters.The importance of conducting a comprehensive clearance search before choosing a business name. Strategies for choosing a name and deciding when to trademark it.Navigating trademarks internationally, from collaborating with foreign counsel to adapting your brand for new markets. Descriptive vs. distinctive names. Why unique names like Apple for computers or Pepsi have more trademark power than descriptive ones like “The Container Store.”Why relationships are the foundation of every business, regardless of your industry. Tips for overcoming fear and imposter syndrome while building your network.How industries like podcasting and consumer goods especially benefit from trademark protection. Should your business be trademarked? Tune in to learn why trademarking early is a small investment that can save your business from big headaches later on!Connect with Lauren!Lauren's Links:InstagramWebsiteLinkedInFREE GUIDE: Get Trademark Smart in 6 DaysStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
The guys discuss Mecca's incredible success and powers, how rich do you need to be to be in the top 1% and just how expensive is Sydney property, the Soho House takeover and business deep dive, Adam's belated book club and what to think about when you're creating a business name Thanks for listening! Join us on LinkedIn: https://www.linkedin.com/company/the-contrarians-with-adam-and-adir-podcast Subscribe on YouTube for all our video content: https://https://www.youtube.com/@ContrariansPodcast Follow us on Instagram: https://www.instagram.com/contrarianspod Follow us on TikTok: https://www.tiktok.com/@contrarianspod
In this episode, Emma and David dive into the gut punch of losing a long-time client right before Thanksgiving. After saving them a jaw-dropping $85 million, the client still jumped ship, swayed by a new exec chasing the clout of a big-name broker. The conversation cuts into the disconnect between what employers think their employees want and what they actually need in healthcare. Emma and David don't hold back their frustration with the industry's obsession with flashy brands and so-called "free" services—distractions that mask skyrocketing costs and subpar care. Now stepping into a consulting role with the client, they hammer home the critical need for transparency and bold leadership from employer groups.The episode wraps with a direct challenge to employers: it's time to rethink your health insurance strategy and the brokers you're trusting with it. TIMESTAMPS:[01:15] Losing a major client and reevaluating their decision-making process.[04:08] Concerns about the client transitioning to a traditional broker.[12:00] The compensation structure for traditional brokers.[20:04] The potential resistance from large brokerage firms toward greater transparency.[27:20] Growing public dissatisfaction with large health insurance companies and the increasing shift away from traditional insurance models.QUOTES: "What's of the greater value, the $85 million or the couple hundred thousand dollars worth of free stuff you get every year?" -David Contorno"We have convinced employers that our value is not on what we can do to control healthcare costs; our value is on all the things that we put around that." -David Contorno"The perception of having a brand name really is more important than the value of not, and truly, if you are paying attention to the American public's reaction... they do not want big health insurance."- Emma FoxSOCIAL MEDIA LINKSDavid ContornoLinkedIn: https://www.linkedin.com/in/dcontorno/Emma FoxLinkedIn: https://www.linkedin.com/in/emmamariefox/WEBSITEE-Powered Benefits: https://www.epoweredbenefits.com/Emma Fox: https://emmamariefox.com/ Mixed & Edited by Next Day Podcastinfo@nextdaypodcast.com
Today's guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.I'm talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there's a discussion about commercial work in there for you too.WE COVEREDLindsay's journey over 12 years from make-up artist to full time pet photographer and everything in betweenThe impact of running multiple brands When Lindsay realised something needed to change for her businessWorking with coaches to find her styleIN THE MEMBERS-ONLY EXTENDED EPISODEHow Lindsay felt about losing her brand recognition when she rebranded The process of getting the new logo designedDo magazine ad's bring clients The average spend of Lindsay's private clientsHow many clients Lindsay has per monthWhy Lindsay is happy to refer out clientsThe type of commercial clients Lindsay works with and how they find herThe benefits of a model search databaseShownotes here: https://thepetphotographersclub.com/podcast/1705
The Morning Shift dug into some more College Football Playoff discussion ahead of the release of the final regular season rankings. They discussed the importance of "brands" and whether it will carry weight in the eventual poll and whether the Dawgs would rather skip the upcoming SEC title game.
Here is a 10 minute sample of our full episode available at Skywayacq.com
Oh so many upsets to talk about. We discussed them all and what they mean for the playoff race into the wee hours of Sunday morning on our live show! HOMEFIELD DISCOUNT: THREETECHPOD BALLR PICKLEBALL: THREETECHPOD SOCIALS: @ThreeTechPod on Instagram and Twitter WATCH: youtube.com/@threetechpod SUBSTACK: https://threetechpod.substack.com/ WRITE IN: threetechpod@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/threetechpod/support
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Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration? Your business name should be more than just vibes - it needs to be clear, and memorable, and tell people what you do. It should make you feel powerful while actually serving a purpose. In this episode, we're breaking down the art of naming your business - from rookie mistakes to creating something truly badass. Get ready for proven frameworks, real examples, and my signature "smoosh method" for crafting a name that perfectly captures your vision! We'll throw your keywords, audience speak, and industry lingo into a creative blender to whip up a business name that's uniquely, authentically YOU. -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let's accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET'S CONNECT
Million Bazillion listener Kade wants to know why brand-name products cost more than store-brand and generic products. Bridget and Ryan head to a grocery store where they meet a talking can of soup in need of a brand makeover. In this episode, they learn the differences between brand-name products and generics, why we care about brands, and why they’re more expensive. If your family is interested in learning more about the difference between brand names and generics, check out the page for this episode at our website. We’ve got discussion questions and tips! This episode is sponsored by Greenlight. Sign up for Greenlight today at greenlight.com/million.
Million Bazillion listener Kade wants to know why brand-name products cost more than store-brand and generic products. Bridget and Ryan head to a grocery store where they meet a talking can of soup in need of a brand makeover. In this episode, they learn the differences between brand-name products and generics, why we care about brands, and why they’re more expensive. If your family is interested in learning more about the difference between brand names and generics, check out the page for this episode at our website. We’ve got discussion questions and tips! This episode is sponsored by Greenlight. Sign up for Greenlight today at greenlight.com/million.
Million Bazillion listener Kade wants to know why brand-name products cost more than store-brand and generic products. Bridget and Ryan head to a grocery store where they meet a talking can of soup in need of a brand makeover. In this episode, they learn the differences between brand-name products and generics, why we care about brands, and why they’re more expensive. If your family is interested in learning more about the difference between brand names and generics, check out the page for this episode at our website. We’ve got discussion questions and tips! This episode is sponsored by Greenlight. Sign up for Greenlight today at greenlight.com/million.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you'll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** RECOMMENDED NEXT EPISODE → Creative Elements is now Creator Science *** WHEN YOU'RE READY
6:10 Text: Slang for Brand Names 9/26/24 Learn more about your ad choices. Visit podcastchoices.com/adchoices
6:10 Text: Slang for Brand Names 9/26/24 Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textIn this video, Steven Pope chats with Joshua Neumann, the founder of Kind Lips, about his journey on Amazon. Josh talks about the challenges he faced getting his product listed and how he launched it successfully.His story shows how taking action, making adjustments, and staying true to your mission can lead to both business success and making a positive impact.Watch the full story of how Kind Lips is fighting bullying on Amazon!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:30 - The Birth of Kind Lips and Its Mission01:20 - From Real Estate to Lip Balm02:15 - Inspiration Behind the Brand Name "Kind Lips"03:10 - The Challenges of Launching on Amazon04:10 - Overcoming Amazon Setbacks with My Amazon Guy05:00 - Importance of Taking Imperfect ActionSupport the show
John Willenborg's business, Owl Vans, specializes in adventure vans designed for outdoor enthusiasts who seek to connect with nature. These vans provide essential comforts and accessories while encouraging maximum high-value outdoor time. The market for adventure vans has expanded rapidly, with Owl Vans leading in aftermarket accessories. John highlights the importance of scalability and being a generalist to succeed in entrepreneurship.John's approach emphasizes the importance of strategic marketing, careful expansion, strong partner relationships, and diligent financial management in building and scaling a successful business.Resources: Connect with Hunter Hastings on LinkedIn Connect with John Willenborg on LinkedInShow Notes:0:00 | Intro00:09 | Adventure Category for Customers03:40 | Process of Kitting Out Vans05:20 | Popularity and Usability of Sprinter Vans15:24 | Design Process19:00 | Mark Packard: Be the Customer20:21 | Knowledge and Empathy22:21 | Knowing when to stay focused25:43 | Brand Name is Critical28:00 | Service Provided at Owl Vans: Maintenance and Adventure Ideas?31:09 | Scaling Business through Strategic Partnerships33:20 | Managing Partnership Relations35:37 | Cash flow of a Business: Finance and Accounting42:46 | Owl Vans: Maintaining team spirit and unity?46:41 | Wrap - Up
12 - Dom asks the question “What do you want to see from the candidates in the debate?” We play audio from Kellyanne Conway refuting false abortion claims from Jose Aristimuno and Bernie Sanders calling out Kamala for dropping her left-wing policies. 1205 - Side question: What is a name-brand item that you know is better than the rest of its competitors? 1215 - Why does Kamala Harris and the left want to tax your tips? How will this affect the elite waiters and bartenders who pull in over 75K a year? 1230 - Continuing on Kamala's plan to tax tips. 1245 - Andrew C. McCarthy, columnist for National Review and Fox News personality, joins the program. What is Andy's reaction to Judge Marchan's decision to postpone Trump's sentencing to after the election? Shifting to the case Jack Smith is making against Trump, while he can't get anyone to pick up his case for trial, he can keep leaking info about it. So his next best course of action is asking the Supreme Court if there are any faults in the Presidential Immunity claims and going after those. When will we see Andy on Fox again? And the Mets? 1 - Promoting an upcoming event. The National FOP has endorsed President Trump. Left-wing outlets are questioning why. How much more do we need to demonize mail-in balloting when we have made a concerted effort to make sure Republicans are taking advantage of all alternate voting options? 110 - Who will be at the debate? 120 - Don't mess with South Philly. Still no arrests for the fake Kamala posters. We welcome back Joe from South Philly and now Leighann Savloff, two Philadelphians who have gone viral for their reactions to left-wing lunacy. Joe explains how a bus will be taking whoever is willing and able to support Trump, and you can sign up on the Trump Force 47 to join fellow like minded individuals at a debate rally. 130 - Dom then moves to the Springfield, Ohio controversy where Haitians and other immigrant groups are clashing culturally with American values. For example: eating escaped household pets. 140 - Returning to the Springfield, Ohio news by playing something JD Vance had said months ago about this very migrant issue. We also play audio from an exasperated woman who may have no choice but to move. 145 - How will the height difference between Trump and Kamala play to voters? 150 - Your calls regarding Haitian migrants overrunning a caller's hometown. 2 - We continue on with more audio from the Springfield, Ohio council meeting where one citizen details the behaviors of the Haitians, including the decapitations and eating of ducks. More calls. 215 - Dom's Money Melody 220 - Esteemed Lawyer Alina Habba joins the program. Turns out she was late because she was talking strategy with President Trump. The two discuss the decision from Judge Marchan to postpone the trial until after the election. Alina argues it is unfair and unconstitutional to have essentially one person overseeing our justice department. Will we see Alina in Dinesh d'souza's upcoming film? Now that Jack Smith has gotten what he wanted, will he continue to pursue January 6th. 225 - Who will be in the Spin Room? 240 - Kamala has no self-awareness when discussing politics at a very partisan spice shop. 250 - Lightning Round!
WESTERN WISDOM "Built With Quality" audio podcast by award-winning western author Stephen Bly. Sponsored by BlyBooks.com Legacy Series."Quality Built Cowboy Brands" blog post article found here: https://www.blybooks.com/2024/09/quality-built/ Sign Up on BlyBooks.com on blog page to receive RSS feed by email for podcast blog notices. Related blog article with podcast embed will arrive about twice a month. Look to the right of the LINK PAGE for “Subscribe to the Blog via Email” and “Enter your email address”.Would greatly appreciate if you a) SUBSCRIBE, b) RATE, c) REVIEW the podcast. FULL PODCAST INFO: https://bit.ly/3xCxckSRelated blog article email link with podcast embed most every week. This podcast always free but donations welcome to cover costs. Send to PayPal at janet@blybooks.comBly Books Website: https://www.blybooks.com
Adam, Joanna, and Zach react to a recent article about New York wine pros not carrying Veuve Clicquot: it's certainly OK to decide that you're not going to serve or stock a very popular and recognizable wine, but making guests or customers who seek it out feel bad or basic for wanting is appallingly bad hospitality. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Montucky Cold SnacksJoanna is drinking: Tomatini at L'AmericanaAdam is drinking: Domaine Rolet Arbois Rouge TraditionInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.
SERIES 3 EPISODE 18: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:44) SPECIAL COMMENT: Trump has doubled down on his defiling of Arlington National Cemetery. Title 32, Part 553, Subpart C: Memorial Services and Ceremonies at Army National Military Ceremonies will not include partisan political activities. Trump's team exploited a memorial service at Arlington on Monday, broke the law by privately photographing and filming it, physically assaulted Arlington National Cemetery staff who asked him to stop, he gave a thumbs up and smiled idiotically while literally standing on the graves of dead U-S military heroes, and now they have turned it into an online campaign advertisement – by definition, a partisan political activity. This could've been trivial. It could've been “there was a miscommunication.” Not even an apology – like anybody in the Trump campaign were human enough, or honest enough, or RESPECTFUL OF OUR WAR DEAD ENOUGH to apologize. Just “misunderstanding.” No. They blamed the Cemetery staffer, they blamed the media, they blamed Vice President Harris for not being there to commemorate the sad anniversary of deaths in Afghanistan – the commemoration Trump has illegally turned into a campaign AD – the commemoration Trump skipped last year and the year before. Because to Trump, and to this robot JV Vance, those buried AT Arlington are just another product, just another SELL, just another gimmick, just another BRAND NAME. And they got the brand name wrong. Trump thug Chris LaCivita wrote that Arlington "most hollowed" ground. Corrupted news outlets like The New York Times covered for it by claiming he wrote "hallowed." Hallowed, is Arlington. Hollowed, is Trump's brain. TRUMP IS NOW MORE DANGEROUS THAN EVER. Another new round of polls underscores: he's losing, and dragging down the down-ballot MAGA GOP: a total swing in four states of 25 points to Harris. She leads by one in Arizona, two in Georgia and Nevada, and has cut it to one in North Carolina. The Fox poll in Arizona scores the Senate as Ruben Gallego 56, Kari Lake 41. How is Kari lake going to be able to afford to buy 900 more camera filters THIS late in the race? The Fox poll in North Carolina scores the Governor's race as Josh Stein 54 Mark Robinson 43. The Fox poll in Nevada scores the Senate race as Jacky Rosen 55 Sam Brown 41. TO LEAVEN THE MOOD A LITTLE: A comedian named Dan Wilbur has done a spot-on impression of JD Vance trying to be a human for 9 minutes at a donut shop. It's better if you go watch it. It's not bad if you listen to it here. B-Block (25:31) THE WORST PERSONS IN THE WORLD: Texas political hitman Ken Paxton sends nine armed troops to 87-year old Democratic woman's home because she registered voters. CNN/Gary Tuchman "Uncommitted Voter" scandal worsens: the guy is now selling t-shirts. And asked about phones for kids during emergencies at school Jesse The Idiot Watters thinks that means HIS emergency when he has to call them in math class. C-Block (36:00) THINGS I PROMISED NOT TO TELL: I was talking about Bill Clinton yesterday and I think it's time to tell the entire story of how NBC tried to blackmail me into NOT quitting the Clinton-Lewinsky MSNBC show in 1998 because it made them too much money. An emissary from then NBC News President Andy Lack threatened to sue me and get me blacklisted from television AND make sure my parents wound up homeless.See omnystudio.com/listener for privacy information.
In this weeks DeRusha Eats he talks with UNFI Director of Brand Marketing and Chef Daniel Green about shoppers preferring private brand products over brand names, why the quality gap is closing, having energy from partnerships, and more.
Paris pulls off its opening ceremonies despite security risks. The U.S. government responds to TikTok's efforts to stay operating under its current owner. Consumer companies notice shoppers shying away from high prices.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
It can be tempting to want to jump on every product you see trending on social media or endorsed by one of your favorite podcasters. The question is, how do you know if a product is all it's cracked up to be? How can you tell if you're overpaying for a product because of its heavy marketing and endorsements? On this episode of Vitality Radio, Jared explains the business of affiliate marketing and what you can look for to evaluate the value of the products that influencers say are amazing. You'll learn some of the tactics that companies will use to market their products as well as how both the quality and potency of a product matter. Jared breaks down the popular AG1 - Athletic Greens, and Seed probiotic to help you understand how a popular product may, or may not, be worth your money.Products:Vitality Nutrition Greens & ShroomsWhole Earth & Sea Fermented GreensBack on TractPrecision Probiotic Vital SporesVital Planet ProbioticsAdditional Information:#448: VR Vintage: The Great Debate in Probiotics: Human Strains vs. Spores#258: Your Magnesium User's GuideVisit the podcast website here: VitalityRadio.comYou can follow @vitalityradio and @vitalitynutritionbountiful on Instagram, or Vitality Radio and Vitality Nutrition on Facebook. Join us also in the Vitality Radio Podcast Listener Community on Facebook. Shop the products that Jared mentions at vitalitynutrition.com. Let us know your thoughts about this episode using the hashtag #vitalityradio and please rate and review us on Apple Podcasts. Thank you!Please also join us on the Dearly Discarded Podcast with Jared St. Clair.Just a reminder that this podcast is for educational purposes only. The FDA has not evaluated the podcast. The information is not intended to diagnose, treat, cure, or prevent any disease. The advice given is not intended to replace the advice of your medical professional.
What's up, dudes? Christmas is a time for feasting! I've got Glen Warren from Season's Eatings here with me to discuss 1989's The Treasury of Christmas Recipes from Your Favorite Brand Name Companies! What an interesting cookbook from a remarkable era! The entire project was published by Publications International, Ltd., founded in 1967 by Louis Weber. The company publishes books and educational products in many categories, including virtual reality and other interactive learning experiences, reference, leisure, inspirational, automotive, and sports. The cookbook is divided into 7 sections: 1) Appetizers, Soups & Beverages; 2) Breads & Coffee Cakes; 3) Salads & Side Dishes; 4) Main Dishes; 5) Desserts; 6) Cookies & Candies; and 7) Gifts From The Kitchen.The recipes are taken from those published by quite a few brand name companies in various magazines. Some of the more notable entries are by Dole, Hershey, Keebler, and Kraft. Quaker Oats and Borden even get in on the action. There are even a few by various associations and boards.From Cherry Pecan Poundcake to Lemon Broiled Fish, from Ginger Pineapple Mold to Glazed Stuffed Cornish Hens, this book is peak ‘80s food! Many recipes even include adaptations for using a microwave instead of the stove or oven! Oh, the Best Brownies recipe is dynamite!Cranberry Holiday Ring? Check. Eggnog Pie? Got it. Kahlua Hot Spiced Apple Cider? What in the…? So grab your bread, make some broccoli cheese soup, and bake some artichoke squares to this episode all about the Treasury of Christmas Recipes!Season's EatingsFB: @seasonseatingspodcastIG: @seasonseatingspod Twitter: @SeasonsEatpodGive us a buzz! Send a text, dudes!Check us out on Facebook, Twitter, Instagram, Totally Rad Christmas Mall & Arcade, Teepublic.com, or TotallyRadChristmas.com! Later, dudes!
Have you ever eaten a Wendy's Baconator? If so, you've already experienced the brand naming expertise of today's guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.Join us as we discuss the importance of names that evoke emotions and are easy to remember and the benefits of having a creative brief, avoiding names with 'curse of knowledge,' and offers real-life examples of successful rebranding. This episode is packed with practical advice for entrepreneurs, especially those in coaching and consulting, on how to create names that stand out and make a lasting impact.GUEST RESOURCESAlexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of Time Magazine's Top 100 Most Influential Companies. Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and Branding Journal. She lives by the beach in her Barbie Dream House.Free SMILE & SCRATCH Name Evaluation Test: www.freenametest.comProfessional Name Review with Alexandra: www.pronamereview.com https://eatmywords.com https://www.instagram.com/eatmywordsnameshttps://www.linkedin.com/in/alexandrawatkinshttps://www.facebook.com/EatMyWordsNames Connect as a Human First: A simplified path to creating compelling content BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram
Welcome back to Constellation, Last Stand Media's conversational podcast! This week's panel offers up a thought-provoking batch of topics for discussion. Micah has been thinking about family resemblances, and she'd like the rest of the gang to share their thoughts and experiences on the topic.Which of our family members do we look like most, and which physical characteristics are we grateful for inheriting? On the other hand, which cherished genetic attributes do we feel we missed out on, and how did our children fare in the resemblance department? Next, Ben wants to talk about loyalty programs. Are we inclined to take advantage of the common corporate promise of saving money in exchange for being faithful to a specific brand or retail outfit? In our experiences, which companies offer the best monetary incentives for shopping with them, and which don't inspire much loyalty at the end of the day. Batting third, Matty shares his deep passion for post-season sports. Are we crazed and rabid fans during the playoffs, especially when our favorite teams are in the mix? How do we handle the emotional roller coaster of winning and losing with the cities and the teams that we love the most? Finally, Dagan wants to share his obsession with awesome brand names. Do we recognize when a product, company or brand has an amazing moniker? What about next level game, book and movie titles? Simply put, which stuff has the coolest and most creative names? Learn more about your ad choices. Visit podcastchoices.com/adchoices
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