Everything Is Marketing

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I am Eric Hultgren the director of marketing at MLive and on this podcast we tackle what is happening right now in the world of digital marketing. If you have questions I want to answer them so reach out to me at eric@mlive.com or on the social web @polymathandvine

Eric Hultgren


    • Aug 10, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 13m AVG DURATION
    • 251 EPISODES

    4.5 from 17 ratings Listeners of Everything Is Marketing that love the show mention: digital, eric, quick, current, drive, honest, engaging, content, easy, highly recommend, great podcast, love, hultgren, learn about the new, everything is marketing.



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    Latest episodes from Everything Is Marketing

    ESTO 2022 - Linda Freybler

    Play Episode Listen Later Aug 10, 2022 14:00


    In this episode, Linda Freybler from Battle Creek stops by during ESTO 2022 to talk about the work a CEO does to connect with their team and potential travelers and the magic of being an incredible strategic planner.

    ESTO 2022 - Nick Meisner Discover Green Bay

    Play Episode Listen Later Aug 10, 2022 12:54


    On this episode, Eric Hultgren and Paige Spisak talk with Nick Meisner from Discover Green Bay about people who don't realize it is on the water and that there is so much more to enjoy after you check out Lambeau Field

    ESTO 2022 - Chris Roebuck Clicktivated

    Play Episode Listen Later Aug 9, 2022 13:55


    Chris Roebuck CEO of Clicktivated stops by to talk about what the technology does and how it can help DMOs and CVBs reach potential travelers as we are broadcasting live from the ESTO conference in Grand Rapids, MI

    ESTO 2022 - Steve Wells Kansas City, KS

    Play Episode Listen Later Aug 9, 2022 8:05


    Steve Wells from Kansas City, KS stops by the Everything is Marketing podcast during ESTO 2022 to talk about what he has picked up at ESTO, The Taco Trail, and what is his favorite thing to do in Kansas City. 

    ESTO 2022 - Amanda Wilkin Visit Charlevoix

    Play Episode Listen Later Aug 9, 2022 16:25


    On this episode of the Everything is Marketing podcast we talk with Amanda Wilkin from Visit Charlevoix to talk about how they think about social media and branding and what impact ESTO 2022 will have on them for the rest of the year.

    ESTO 2022 - Dr. Patty Janes Michigan Cares for Tourism

    Play Episode Listen Later Aug 9, 2022 18:32


    In this episode of Everything is Marketing live from U.S. Travel Association ESTO 2022 we talk with Dr. Patty Janes from GVSU about her non-profit Michigan Cares for Tourism where tourism professionals come together to help restore Michigan's historic, cultural and natural attractions.

    ESTO 2022 - Kathy Morin Visit Greater Cadillac

    Play Episode Listen Later Aug 9, 2022 16:18


    In this episode of the Everything is Marketing podcast live from ESTO 2022 we talk with Kathy Morin from Visit Greater Cadillac about the trails, the vibe, and what is next for this Michigan gem.

    ESTO 2022 - Cori-Ann Cearly

    Play Episode Listen Later Aug 8, 2022 12:41


    On this episode of the podcast Eric Hultgren and Paige Spisak head north to Munising, MI to talk with Cori-Ann Cearly about what she is learning at ESTO to take back with her and what has been happening in Munising over the past year. 

    ESTO 2022 - Stan Smith and Sam Scott Visit Detroit

    Play Episode Listen Later Aug 8, 2022 19:13


    In this episode live from ESTO 2022 Eric Hultgren and Paige Spisak talk with Stan Smith and Sam Scott from Visit Detroit about all the amazing things happening in and around the city from the Auto Show, to the charging road, sports, music and everything else - we find out why Time Magazine said Detroit is one of the 50 spots to visit in 2022.

    ESTO 2022- Jen Sistrunk South Haven, MI

    Play Episode Listen Later Aug 8, 2022 10:47


    In this episode live from ESTO 2022 we talk with Jen Sistrunk about the 4 seasons of South Haven and what makes this idyllic town in Michigan just so special. 

    ESTO 2022 - Tracy Padot Lansing

    Play Episode Listen Later Aug 8, 2022 10:16


    On this episode of the podcast Eric Hultgren and Paige Spisak talk with Tracy Padot about innovations at ESTO and how those innovations are felt when you visit Lansing, MI 

    ESTO 2022 - Gabe Saglie TravelZoo

    Play Episode Listen Later Aug 8, 2022 12:15


    On this episode of the podcast Eric Hultgren and Paige Spisak talk with Gabe Saglie about TravelZoo and how it can help not only travelers but destinations reach each other to create a sublime travel experience. 

    ESTO 2022 - Dana Wagner Discover Kalamazoo

    Play Episode Listen Later Aug 8, 2022 9:20


    Eric Hultgren and Paige Spisak talk with Dana Wagner about all the things Kalamazoo has to offer from the first walking mall in America to the Gilmore Car Museum and everything in between. We find out what makes K-zoo special as we broadcast live from the ESTO 2022 conference.     

    ESTO 2022 - Amy Ellis + Megan Purazarang Simpson County, KY

    Play Episode Listen Later Aug 8, 2022 19:42


    On this episode of the podcast, Eric and Paige talk with Amy and Megan from Simpson County, KY to find out the amazing things happening in the city of Franklin and learn about how Johnny and June Cash came to be married there. 

    ESTO 2022 - Mary Beth Stutzmen Visit Alpena

    Play Episode Listen Later Aug 8, 2022 16:51


    On this episode, Paige and Eric talk with Mary Beth Stutzmen from Visit Alpena while we are live at the 2022 ESTO Conference to find out what is new in Alpena and since Paige just moved there, what she should do first. 

    ESTO 2022 - Tim Hygh Mackinac Island

    Play Episode Listen Later Aug 8, 2022 15:48


    Mackinac Island Tourism Bureau was just named the # 1 island in the continental U.S. by Travel + Leisure so Eric Hultgren and Paige Spisak had to sit down with Tim Hygh at U.S. Travel Association ESTO 2022 and talk about that award and the other amazing things happening on the island.

    ESTO 2022 Rachel-Jean Firchau + Michael Riley from Nativo

    Play Episode Listen Later Aug 7, 2022 22:45


    Rachel + Michael from Nativo Platform are with us at U.S. Travel Association ESTO 2022 to talk about the importance of storytelling in the travel space to improve the brand-to-consumer relationship

    ESTO 2022- Mike Kent Traverse City Tourism

    Play Episode Listen Later Aug 6, 2022 25:49


    In this episode, Eric Hultgren and Paige Spisak sit down with Mike Kent from Traverse City Tourism to talk about the business of tourism, putting an entire pie into a beer, falling down a mountain on a bike, and eating 22 different hamburgers from different locations at the U.S. Travel Association ESTO conference

    ESTO 2022 - Katy McNeil Columbus, NE

    Play Episode Listen Later Aug 6, 2022 15:13


    In this episode, Paige Spisak and Eric Hultgren sit down with Katy McNeil from Columbus, NE, and Platt County to talk about the Something Good campaign "Nebraska Nice" and the things not to miss if it is your first time visiting Nebraska. 

    Justin Singer from Ripple

    Play Episode Listen Later Jun 17, 2022 17:28


    Today we talk with Ripple's CEO Justin Singer - from their start early on in the legalized recreational marijuana field to their move to the Great Lakes State, Michigan, and how they find balance between confection and function in the cannabis edibles arena

    Muskegon Surgical Associates

    Play Episode Listen Later Mar 23, 2022 8:12


    David Carrier Navigating Finances

    Play Episode Listen Later Sep 30, 2021 20:15


    On this episode of Everything Is Marketing, we talk Navigating Finances with David Carrier, from Carrier Law. We talk through protecting everything you've worked to build as an action step, instead of a response to an unfortunate situation and before you need to worry about it.

    Muskegon Surgical Associates Dr Stephen Zonca

    Play Episode Listen Later Sep 29, 2021 7:48


    Today we talk to Dr. Stephen Zonca about the new surgical suite opening at Muskegon Surgical Associates (and Pure Medical Spa). With an onsite surgical suite, patients will not need to go into the hospital or multiple settings for cosmetic procedures and consultation, you can get top tier care in a more nurturing and personal setting.

    Michigan Retailers Association: Bill Hallan

    Play Episode Listen Later Aug 25, 2021 14:18


    Today, we talk with Bill Hallan, CEO and president of the Michigan Retailers Association. We get into this year's spending trends and forecasts, whether or not that predicted 'revenge' spending happened, and what is having the most impact on local retailers right now.

    Javery Pain Institute on Pain Journals

    Play Episode Listen Later Jul 29, 2021 14:49


    On today's episode we talk with Dr. Josh Suderman from the Javery Pain institute, about how to manage chronic pain with journaling. Over the course of the last year especially, many of us have experienced physical issues as a result of different work environments, stress, depression and other factors. Pain Journaling helps to focus your attention on day-to-day experiences, as well as giving you info that is easily shared with your doctor. Visit Javery Pain Institute's website, javerypain.com, to get more details on ‘pain journaling.'

    ETIM: Muskegon Surgical Associates talking Cool Sculpting

    Play Episode Listen Later Jun 22, 2021 14:29


    In this episode, Eric Hultgren chats with Liz Stutsman from Muskegon Surgical Associates about Cool Sculpting and how right now is the perfect time to check it out.

    ETIM: PSI Labs the Importance of Testing in Cannabis

    Play Episode Listen Later Jun 22, 2021 19:20


    In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis.

    ETIM: Unity Rd Franchising in the Cannabis Space

    Play Episode Listen Later Jun 11, 2021 14:13


    In this episode, Eric Hultgren sits down with Justin Livingston, VP of Franchise Development to talk about how to open a dispensary and some of the myths about the franchise space.

    ETIM - Booked and Balanced Rule 280E

    Play Episode Listen Later Jun 11, 2021 12:42


    In this episode Charlene Rainy of Booked and Balanced, stops by to talk about finances and taxes for those in the cannabis industry and specifically rule 280E.

    Ep 235: Cannabis + The Law with Shaun Mansour

    Play Episode Listen Later Jun 9, 2021 12:29


    In this episode, Eric Hultgren sits down with Shaun Mansour managing partner and founder of Shaun A. Mansour PLLC to talk about the opportunities in the cannabis industry as well as some of the pitfalls you might encounter when you start. 

    Ep 234: Bird's Eye Outfitters on Summer Travel

    Play Episode Listen Later May 24, 2021 15:13


    In this episode Eric talks to owners Ken and Wilda Hopper of Bird's Eye Outfitters in Sault Ste Marie about the past year and what this summer will look like for Michigan travel

    Ep233: Booked and Balanced: SaaS Grants

    Play Episode Listen Later May 17, 2021 14:01


    On today's episode Eric talks with Charlene Raikany, CPA, the CEO of Booked and Balanced. We discuss SaaS grants and the best way to launch your Software As A Service company.

    Ep 229: Moving Michigan Forward

    Play Episode Listen Later May 7, 2021 7:39


    In this episode, Eric Hultgren talks with Tim Gruber and Jamie Dionne about what MLive is doing to help Move Michigan Forward.

    Ep 231: The Arts Marketplace At Studio Park

    Play Episode Listen Later Apr 29, 2021 14:54


    In this episode Eric Hultgren heads to Grand Rapids, MI to talk with Veverly Austin and Mel Trombley about the Arts Marketplace at Studio Park. The Marketplace at Studio Park exists to create opportunities and remove barriers for women and minority-owned businesses, equipping them to have a presence in Downtown Grand Rapids and scale their business.

    Ep: 230 Michigan Retailers Association - Navigating COVID a Year Later

    Play Episode Listen Later Apr 28, 2021 15:48


    In this episode, Eric Hultgren talks with Jennifer J Rook from the MRA and Becky Beauchine Kulka from BBK Fine Jewelry about what she has learned in the past year and how the MRA has helped her navigate through it. https://www.bbkfinejewelry.com/ Cancelled! How to survive when your business is a target: https://www.retailers.com/news/2021/04/cancelled-how-to-survive-when-your-business-is-a-target/

    Ep 228 - Amanda Kugler from The Roots Insurance

    Play Episode Listen Later Apr 19, 2021 14:16


    In this episode, Eric Hultgren talks with Amanda Kugler from The Roots Insurance about insurance in the cannabis space, the pitfalls that new owners should look out for, and what is next for the cannabis space in Michigan. 

    Ep 227- Booked and Balanced

    Play Episode Listen Later Apr 14, 2021 19:08


    In this episode of Everything is Marketing Eric Hultgren sits down with the CEO and owner of Booked and Balanced to talk about the art of accounting in the SaaS space and why your first call after the initial idea - should be to your accountant.   Booked and Balanced

    Ep 226: NFTs

    Play Episode Listen Later Mar 12, 2021 31:43


    In this episode, Eric Hultgren sits down with Kevin Buist who is head of client relations at the Grey Matter Group, an independent curator and writer in the art world, and former Artistic Director for ArtPrize. Today we are talking about NFTs what are they, why are they, and should you care.    Kevin's Article on NFTs

    Cannabis in the Marketplace: The Detroit Legacy Program with Councilman James Tate

    Play Episode Listen Later Mar 11, 2021 30:17


    Eric Hultgren and Gus Burns talk with Councilman Tate about building the Detroit Legacy program and how it will help Detroit as they move into the recreational cannabis market.

    Cannabis in the Marketplace: Justin Livingston from Unity Rd on Franchising

    Play Episode Listen Later Mar 8, 2021 14:57


    In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis. 

    Cannabis in the Marketplace: DA Advisory Group

    Play Episode Listen Later Mar 2, 2021 19:45


    Ahead of our event on March 11th, Eric Hultgren talks with the partners from the DA Advisory Group, Matthew Abbo and Andrew Dakki about the vital role of accounting in the cannabis space.

    Muskegon Surgical Associates: Innervation

    Play Episode Listen Later Mar 1, 2021 12:58


    In this episode, Eric Hultgren talks with Dr. Ryan Ter Louw about the incredible hand surgeries including innervation.

    Ep 222: New Linkedin Updates

    Play Episode Listen Later Feb 19, 2021 9:07


    No, we didn't get a dark mode but there are some great updates to Linkedin that will help you land that new gig and increase your lead gen. Eric Hultgren walks you through the Linkedin updates from this past week. 

    Ep 221: The $400,000 Chicken Sandwich

    Play Episode Listen Later Feb 15, 2021 9:37


    In this episode, we see what we can learn from Popeye's incredible growth in the past two years on the back of their chicken sandwich.    https://www.qsrmagazine.com/fast-food/thanks-chicken-sandwich-popeyes-making-400k-more-restaurant?utm_campaign=20210215&utm_medium=email&utm_source=jolt

    Ep 220: The Taylor Effect

    Play Episode Listen Later Feb 13, 2021 5:39


    If you woke up this morning and wondered about that "new" Taylor Swift song...I've got a story for you. 

    ETIM 219: What Do Marketers Need to Think About This Week?

    Play Episode Listen Later Jan 19, 2021 13:44


    The inauguration is tomorrow and after so many brands failed to respond during the attack on the Capitol I thought I would bring in Marcus Collins, professor at the Ross School of Business at the University of Michigan, Marketing Executive at Doner, Advertising Hall of Achievement Inductee to talk about marketing during times of unrest. 

    ETIM 218: CES 2021

    Play Episode Listen Later Jan 15, 2021 11:10


    In this episode, Eric Hultgren talks the new, cool, and weird from CES 2021  CES 2021

    Ep 217: The App Clubhouse

    Play Episode Listen Later Jan 8, 2021 15:28


    In this episode Eric Hultgren walks you through the app Clubhouse, why it is the app of the moment, how do you get an invite, and what do you do once you are in the app. 

    ETIM Ep 216: The Business of Cannabis with Chris Ramos

    Play Episode Listen Later Oct 23, 2020 13:47


    In this episode, Eric Hultgren chats with our sponsor Select about the business of cannabis in Michigan. Then join us on Oct 27th at 2p 

    ETIM Ep 215: The Business of Cannabis with Matt Abel

    Play Episode Listen Later Oct 20, 2020 18:58


    This week Eric Hultgren is talking to senior partner Matt Abel from the Cannabis Counsel about the growth of cannabis in Michigan. Our cannabis event is Oct 27th brought to you by Select. 

    ETIM Ep 214: The Business of Cannabis with Andrew Brisbo

    Play Episode Listen Later Oct 14, 2020 30:12


    Executive Director of the Marijuana Regulatory Agency in Michigan, Andrew Brisbo joins the show to talk about the business of cannabis. Where is it now, how are we doing, where are we going. Host Eric Hultgren and cannabis industry reporter for MLive, Gus Burns get into a very interesting discussion about this billion dollar a year, booming industry.

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