Everything Is Marketing

In this episode, Linda Freybler from Battle Creek stops by during ESTO 2022 to talk about the work a CEO does to connect with their team and potential travelers and the magic of being an incredible strategic planner.

On this episode, Eric Hultgren and Paige Spisak talk with Nick Meisner from Discover Green Bay about people who don't realize it is on the water and that there is so much more to enjoy after you check out Lambeau Field

Chris Roebuck CEO of Clicktivated stops by to talk about what the technology does and how it can help DMOs and CVBs reach potential travelers as we are broadcasting live from the ESTO conference in Grand Rapids, MI

Steve Wells from Kansas City, KS stops by the Everything is Marketing podcast during ESTO 2022 to talk about what he has picked up at ESTO, The Taco Trail, and what is his favorite thing to do in Kansas City. 

On this episode of the Everything is Marketing podcast we talk with Amanda Wilkin from Visit Charlevoix to talk about how they think about social media and branding and what impact ESTO 2022 will have on them for the rest of the year.

In this episode of Everything is Marketing live from U.S. Travel Association ESTO 2022 we talk with Dr. Patty Janes from GVSU about her non-profit Michigan Cares for Tourism where tourism professionals come together to help restore Michigan's historic, cultural and natural attractions.

In this episode of the Everything is Marketing podcast live from ESTO 2022 we talk with Kathy Morin from Visit Greater Cadillac about the trails, the vibe, and what is next for this Michigan gem.

On this episode of the podcast Eric Hultgren and Paige Spisak head north to Munising, MI to talk with Cori-Ann Cearly about what she is learning at ESTO to take back with her and what has been happening in Munising over the past year. 

In this episode live from ESTO 2022 Eric Hultgren and Paige Spisak talk with Stan Smith and Sam Scott from Visit Detroit about all the amazing things happening in and around the city from the Auto Show, to the charging road, sports, music and everything else - we find out why Time Magazine said Detroit is one of the 50 spots to visit in 2022.

In this episode live from ESTO 2022 we talk with Jen Sistrunk about the 4 seasons of South Haven and what makes this idyllic town in Michigan just so special. 

On this episode of the podcast Eric Hultgren and Paige Spisak talk with Tracy Padot about innovations at ESTO and how those innovations are felt when you visit Lansing, MI 

On this episode of the podcast Eric Hultgren and Paige Spisak talk with Gabe Saglie about TravelZoo and how it can help not only travelers but destinations reach each other to create a sublime travel experience. 

Eric Hultgren and Paige Spisak talk with Dana Wagner about all the things Kalamazoo has to offer from the first walking mall in America to the Gilmore Car Museum and everything in between. We find out what makes K-zoo special as we broadcast live from the ESTO 2022 conference.     

On this episode of the podcast, Eric and Paige talk with Amy and Megan from Simpson County, KY to find out the amazing things happening in the city of Franklin and learn about how Johnny and June Cash came to be married there. 

On this episode, Paige and Eric talk with Mary Beth Stutzmen from Visit Alpena while we are live at the 2022 ESTO Conference to find out what is new in Alpena and since Paige just moved there, what she should do first. 

Mackinac Island Tourism Bureau was just named the # 1 island in the continental U.S. by Travel + Leisure so Eric Hultgren and Paige Spisak had to sit down with Tim Hygh at U.S. Travel Association ESTO 2022 and talk about that award and the other amazing things happening on the island.

Rachel + Michael from Nativo Platform are with us at U.S. Travel Association ESTO 2022 to talk about the importance of storytelling in the travel space to improve the brand-to-consumer relationship

In this episode, Eric Hultgren and Paige Spisak sit down with Mike Kent from Traverse City Tourism to talk about the business of tourism, putting an entire pie into a beer, falling down a mountain on a bike, and eating 22 different hamburgers from different locations at the U.S. Travel Association ESTO conference

In this episode, Paige Spisak and Eric Hultgren sit down with Katy McNeil from Columbus, NE, and Platt County to talk about the Something Good campaign "Nebraska Nice" and the things not to miss if it is your first time visiting Nebraska. 

Today we talk with Ripple's CEO Justin Singer - from their start early on in the legalized recreational marijuana field to their move to the Great Lakes State, Michigan, and how they find balance between confection and function in the cannabis edibles arena

On this episode of Everything Is Marketing, we talk Navigating Finances with David Carrier, from Carrier Law. We talk through protecting everything you've worked to build as an action step, instead of a response to an unfortunate situation and before you need to worry about it.

Today we talk to Dr. Stephen Zonca about the new surgical suite opening at Muskegon Surgical Associates (and Pure Medical Spa). With an onsite surgical suite, patients will not need to go into the hospital or multiple settings for cosmetic procedures and consultation, you can get top tier care in a more nurturing and personal setting.

Today, we talk with Bill Hallan, CEO and president of the Michigan Retailers Association. We get into this year's spending trends and forecasts, whether or not that predicted 'revenge' spending happened, and what is having the most impact on local retailers right now.

On today's episode we talk with Dr. Josh Suderman from the Javery Pain institute, about how to manage chronic pain with journaling. Over the course of the last year especially, many of us have experienced physical issues as a result of different work environments, stress, depression and other factors. Pain Journaling helps to focus your attention on day-to-day experiences, as well as giving you info that is easily shared with your doctor. Visit Javery Pain Institute's website, javerypain.com, to get more details on ‘pain journaling.'

In this episode, Eric Hultgren chats with Liz Stutsman from Muskegon Surgical Associates about Cool Sculpting and how right now is the perfect time to check it out.

In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis.

In this episode, Eric Hultgren sits down with Justin Livingston, VP of Franchise Development to talk about how to open a dispensary and some of the myths about the franchise space.

In this episode Charlene Rainy of Booked and Balanced, stops by to talk about finances and taxes for those in the cannabis industry and specifically rule 280E.

In this episode, Eric Hultgren sits down with Shaun Mansour managing partner and founder of Shaun A. Mansour PLLC to talk about the opportunities in the cannabis industry as well as some of the pitfalls you might encounter when you start. 

In this episode Eric talks to owners Ken and Wilda Hopper of Bird's Eye Outfitters in Sault Ste Marie about the past year and what this summer will look like for Michigan travel

On today's episode Eric talks with Charlene Raikany, CPA, the CEO of Booked and Balanced. We discuss SaaS grants and the best way to launch your Software As A Service company.

In this episode, Eric Hultgren talks with Tim Gruber and Jamie Dionne about what MLive is doing to help Move Michigan Forward.

In this episode Eric Hultgren heads to Grand Rapids, MI to talk with Veverly Austin and Mel Trombley about the Arts Marketplace at Studio Park. The Marketplace at Studio Park exists to create opportunities and remove barriers for women and minority-owned businesses, equipping them to have a presence in Downtown Grand Rapids and scale their business.

In this episode, Eric Hultgren talks with Jennifer J Rook from the MRA and Becky Beauchine Kulka from BBK Fine Jewelry about what she has learned in the past year and how the MRA has helped her navigate through it. https://www.bbkfinejewelry.com/ Cancelled! How to survive when your business is a target: https://www.retailers.com/news/2021/04/cancelled-how-to-survive-when-your-business-is-a-target/

In this episode, Eric Hultgren talks with Amanda Kugler from The Roots Insurance about insurance in the cannabis space, the pitfalls that new owners should look out for, and what is next for the cannabis space in Michigan. 

In this episode of Everything is Marketing Eric Hultgren sits down with the CEO and owner of Booked and Balanced to talk about the art of accounting in the SaaS space and why your first call after the initial idea - should be to your accountant.   Booked and Balanced

In this episode, Eric Hultgren sits down with Kevin Buist who is head of client relations at the Grey Matter Group, an independent curator and writer in the art world, and former Artistic Director for ArtPrize. Today we are talking about NFTs what are they, why are they, and should you care.    Kevin's Article on NFTs

Eric Hultgren and Gus Burns talk with Councilman Tate about building the Detroit Legacy program and how it will help Detroit as they move into the recreational cannabis market.

In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis. 

Ahead of our event on March 11th, Eric Hultgren talks with the partners from the DA Advisory Group, Matthew Abbo and Andrew Dakki about the vital role of accounting in the cannabis space.

In this episode, Eric Hultgren talks with Dr. Ryan Ter Louw about the incredible hand surgeries including innervation.

No, we didn't get a dark mode but there are some great updates to Linkedin that will help you land that new gig and increase your lead gen. Eric Hultgren walks you through the Linkedin updates from this past week. 

In this episode, we see what we can learn from Popeye's incredible growth in the past two years on the back of their chicken sandwich.    https://www.qsrmagazine.com/fast-food/thanks-chicken-sandwich-popeyes-making-400k-more-restaurant?utm_campaign=20210215&utm_medium=email&utm_source=jolt

If you woke up this morning and wondered about that "new" Taylor Swift song...I've got a story for you. 

The inauguration is tomorrow and after so many brands failed to respond during the attack on the Capitol I thought I would bring in Marcus Collins, professor at the Ross School of Business at the University of Michigan, Marketing Executive at Doner, Advertising Hall of Achievement Inductee to talk about marketing during times of unrest. 

In this episode, Eric Hultgren talks the new, cool, and weird from CES 2021  CES 2021

In this episode Eric Hultgren walks you through the app Clubhouse, why it is the app of the moment, how do you get an invite, and what do you do once you are in the app. 

In this episode, Eric Hultgren chats with our sponsor Select about the business of cannabis in Michigan. Then join us on Oct 27th at 2p 

This week Eric Hultgren is talking to senior partner Matt Abel from the Cannabis Counsel about the growth of cannabis in Michigan. Our cannabis event is Oct 27th brought to you by Select. 

Executive Director of the Marijuana Regulatory Agency in Michigan, Andrew Brisbo joins the show to talk about the business of cannabis. Where is it now, how are we doing, where are we going. Host Eric Hultgren and cannabis industry reporter for MLive, Gus Burns get into a very interesting discussion about this billion dollar a year, booming industry.