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Ever wonder how culture shapes the way we view the world and influences our actions?  In this episode, Larry Sprung chats with Dr. Marcus Collins, an award-winning marketer and cultural translator, about the unseen yet powerful force of culture in business.  Dr. Collins shares insights from his career and explores how cultural understanding can drive success. With experiences working for iconic brands and figures like Beyoncé and Apple, Marcus unpacks the significance of translating cultural nuances into marketing strategies. Dive in to discover how culture can be the ultimate driver in shaping consumer behavior and effective leadership. Dr. Marcus Collins discusses: The intersection of culture and business  His journey from engineering to marketing  The role of culture in influencing human behavior  Strategies for entrepreneurs to leverage cultural insights Cultural impact on leadership and organization And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Marcus Collins:  LinkedIn: Dr. Marcus Collins Website: Dr. Marcus Collins X: Dr. Marcus Collins Instagram: Dr. Marcus Collins About our Guest: Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation's Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

Rachel Shechtman is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial, ever-changing approach to retail. Prior to opening STORY, Rachel built a career in consulting, founding Cube Ventures in 2002 - an independent firm known for its skill of strategically combining business models. When Rachel launched STORY in 2011 she did so with the belief that retail held the potential to be about more than the transaction - it could serve as a channel for branded, community-based storytelling – retail media. STORY offered the point of a magazine, changed like a gallery, and sold things like a store. After seven years and 44 different ‘themes', in April 2018, Rachel sold STORY to Macy's Inc. where she served as Brand Experience Officer until July 2020. During her time at Macy's, Rachel successfully launched two new businesses for the brand and built a 150+ person cross-functional team specifically and strategically designed to operate, perform and generate effective results efficiently and nimbly within the larger, traditional operation. Rachel has been recognized as Fast Company's 100 Most Creative People in Business, Fortune Magazine's 40 Under 40, Crain's Under 40 and Ad Age's 50 Most Creative. The AAF inducted Rachel into its Advertising Hall of Achievement and in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Rachel sits on the Board of Directors of the National Retail Federation (NRF) and CAMP, an experiential family retail concept and media company.

Title - Warrior Women in Business Podcast Ep 61: Convergint CMO - Julie Roehm Welcome to Warrior Women in Business Podcast Episode 61 where host and lead Warrior Woman Jasmine Sandler sat down with a Global CMO and female leader in corporate marketing. Julie Roehm! Julie Roehm Bio Julie Roehm is a highly decorated, dynamic leader who has been recognized as a guru within customer experience and marketing. Her expertise has been honed for over two decades, during which time she has led strategic growth efforts, digital transformation initiatives, customer-centric, data-driven marketing innovation. She is experienced in helping companies reinvigorate their customer journeys and unlock unprecedented success for their business. Her innovation, creativity, and hyper-focus on the customer have earned her numerous accolades over the years, including induction into the Advertising Hall of Achievement and The Automotive Hall of Fame. She has also been honored as Brand Week's Marketer of the Year and The Distinguished Alumni Award from her Alma mater, The University of Chicago's Booth School of Business. Julie's metrics-fueled, performance oriented approach to business has its foundation in a Bachelors Degree in Civil Engineering from Purdue University and an MBA from The University of Chicago Booth School of Business.Melissa plugs in philanthropically to the local community wherever she goes. To contact Julie directly, head to https://www.linkedin.com/in/julieroehm/ Warrior Women in Military Tee mentioned... Warrior Women has designed a premium women's tee to raise monies to support the over 3 million women in the military whose stories are told at the Women's Military Memorial as per our last podcast guest, Phyllis Wilson, Memorial president. For every tee purchased, we are donating $1 to the Memorial to help keep the museum and memorial going and support active women in the U.S. Military. Consider purchasing https://www.jasminesandlerdigitalmarketingmedia.com/warrior-women-line/p/warrior-women-in-military-tee Warrior Woman Anthem Song featured ... The song, written by our own JASMINE SANDLER aka the artist JazzRock , "Warrior Woman" is shared briefly in this episode as a tribute to all warrior women! The song "Warrior Woman" is now available on all streaming platforms. You can stream or download this right now! The song is also currently in consideration by multiple major women's sports leagues as their anthem. The song is copyrighted and represented by JSM for Artists. For any organization interested in licensing it for widespread use, contact Jasmine jasmine@jasminesandler.com. To grab the song now, https://www.reverbnation.com/silentfuryband/song/34535299-warrior-woman-song-by-jazzrock How to get involved with Warrior Women in Business Warrior Women in Business includes the podcast , NYC and Beverly Hills educational women's events and women's concert series as well as branding and marketing services for female entrepreneurs and women in the arts. Want to get featured on Warrior Women in Business? Impact other Warrior Women? Check out benefits to joining in our Patreon - at any level! https://patreon.com/WarriorWomeninBusiness WWIB main site - www.warriorwomenbusiness.com Join other Warrior Women in Business across WWIB channels and groups: https://www.linkedin.com/company/65364784/ https://www.facebook.com/WarriorWomeninBusinessWWIB/ https://twitter.com/Warriorwomenib https://www.instagram.com/warriorwomeninbusiness/ https://www.meetup.com/WARRIORWOMENINBUSINESS/ https://youtube.com/playlist?list=PLhy6Dd03zoScnZak9cQVwKy4akp8h4qOo https://www.linkedin.com/groups/2583418/ https://www.facebook.com/groups/Warriorwomeninbusinessmembers https://open.spotify.com/show/5yNJpqteObMzJ4XdRGBWXy?si=765e78b535a34b6f https://podcasts.apple.com/us/podcast/warriorwomen-in-business-podcast/id1465354816 https://soundcloud.com/warriorwomeninbusiness E-mail :- info@warriorwomenbusiness.com

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 
 
 His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. 
 Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others.
 
 Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 
 
 Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits.
 Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture"  https://marctothec.com/ https://www.instagram.com/marctothec/  https://www.linkedin.com/in/marctothec/   https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins   Stay connected:  https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/    

CHRISTY'S BIO This talk is a master class on the media & entertainment world and the disruptive forces changing it from someone who has been a media executive, trailblazing entrepreneur and Hollywood super-agent. Christy Haubegger most recently served as EVP of Communications and Chief Inclusion Officer for WarnerMedia  leading an organization of 450 executives, spanning Communications, Corporate Marketing, Corporate Social Responsibility. She oversaw all corporate communications and marketing for WarnerMedia as well as Warner Bros., HBO and HBO Max, CNN, TBS, and TNT. Prior to WarnerMedia, she spent 15 years as an Agent at leading entertainment and sports agency, Creative Artists Agency (CAA) where she also served on the Operations Committee. At CAA, she worked closely with clients such as Eva Longoria, Shakira, Jennifer Lopez, Salma Hayek, America Ferrera, among others and led the drive to increase the representation of women and people of color in the content business. USC's Annenberg Inclusion Initiative estimated that CAA grew the diversity of its roster by more than 1400% in her tenure. She also created CAA Amplify, an invitation-only convening of diverse artists and leaders from entertainment, sports, media, and brands, focused on accelerating the growth, value, and visibility of diversity in business. Amplify guests included Lee Daniels, Daniel Dae Kim, Carmelo Anthony, Hon. Xavier Becerra, Constance Wu, Shonda Rhimes, JJ Abrams, Jamie Foxx, Michael B. Jordan, Jon Chu, Ana DuVernay, Valerie Jarrett, Stevie Wonder, Hon. Susan Rice, Hon. Julian Castro, Ana Navarro, among others. Christy's first foray into entertainment was in 2003, as a motion picture producer, with credits including the Fox film “Chasing Papi” and Oscar-winner James L. Brooks' “Spanglish,” starring Adam Sandler.  Prior to that, she founded and served as CEO of Latina magazine in 1996 and quickly became the leading media platform for U.S. Hispanic women. A real trailblazer and Latina pioneer, she was the youngest woman to be inducted into the American Advertising Federation & Advertising Hall of Achievement and has been profiled and interviewed by numerous media outlets including CNN, NPR, NBC Nightly News, Elle magazine, Vogue, Vanity Fair and the Today Show. Recently, the Hollywood Reporter named her on their list of the Most Powerful Latinos in Hollywood. Born and raised in Texas, she is the Mexican-American daughter of adoptive parents, received her B.A. in Philosophy from the University of Texas at Austin and her law degree from Stanford Law School. President Obama appointed her to the Commission on White House Fellows. She also served on the board of Reese Witherspoon's Hello Sunshine until its sale to Blackstone in 2021 and currently serves on the boards of Hudson Pacific Properties (NYSE: HPP) and Liberty Trip Advisor Holdings (NASDAQ: LTRPA). CHRISTY RELATED LINKS Wikipedia Hudson Pacific - Board Profile Trip Advisor - Board Profile IMDB + CAA Speakers  Hispanic Execuctive - Profile On Sundance - Variety GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade  SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com   THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS

DETAILS | In this inspiring conversation, Stephanie Nadi Olson, founder of We Are Rosie, one of the fastest-growing companies in the US, shares her remarkable journey from refugee roots to revolutionizing the modern workforce. Her origin story profoundly shaped her business ethos and drive to create something extraordinary. We Are Rosie is a platform of 25,000+ talented marketers redefining how marketing works through diversity, flexibility, and inclusion. Join us to learn why the next huge wave of transformation is people transformation, why more than half of the workforce will be working freelance in five years, how Generative AI will impact marketing, and how a “layer cake workforce” is redefining culture, productivity, and teams. Finally, we hold space for a heartfelt discussion on how to navigate the triggering topics that impact our ability to show up at work, including social change, global conflict, and injustice.   If you have been looking for a powerful example of how human-centered leadership can architect the Future of Work, you will love this conversation. We had goosebumps! GUEST | Stephanie Nadi Olson is an innovator and disruptor, aiming to change the world's perspective on the future of work and what it means to be inclusive in the workplace. Olson, a former advertising executive, founded We Are Rosie in 2018, before the pandemic made remote and flexible work mainstream. She was the company's CEO from 2018 to 2022, overseeing its rapid growth and influence. In January 2023, Olson moved to Executive Chair of the Board of Directors to focus on propelling We Are Rosie's mission and forecasting what's next while leading the Board. During her advertising career, Olson worked with big brands and major tech companies, including Microsoft and AOL, as well as start-ups. She developed a unique 360-degree view of industry practices and saw the need for transformation. Olson used this insight, as well as her life experience as the daughter of a refugee, to create the foundation for We Are Rosie, a human-centered approach to marketing that celebrates diversity and facilitates work-life harmony while creating access, opportunity, and wealth for those who choose a flexible career path. Last year, Olson was inducted into the American Advertising Federation's Advertising Hall of Achievement and was an EY Entrepreneur Of The Year® 2022 Southeast Award winner. She was named to the Forbes Future of Work 50 list, was one of Atlanta Magazine's 2022 Women Making a Mark, and was named one of Atlanta Business Chronicle's Most Admired CEOs. In addition, she was named a 2022 Aspen Ideas Festival Fellow. In 2021, she was named to the EY Entrepreneurial Winning Women class. In addition, Olson was named AdAge Visionary of the Year 2020, was recognized by Adweek in the 2020 Creative 100, was named World Changing Woman 2020 by Conscious Company, and was awarded Global Entrepreneur of the Year 2019 by the Stevie Awards. We Are Rosie was recently ranked #232 on the Inc. 5000 list of the fastest-growing privately-owned companies. For more information, visit www.wearerosie.com.  OVERVIEW | Are you ready to adapt yourself and your career for the most disrupted and digital workforce in history? It is estimated over 1 billion people will need to upskill by 2030, and more than 300 million jobs will be impacted by AI  — work, identity, and what it means to be human are rapidly changing. Join hosts Nate Thompson and Alex Schwartz and the TOP VOICES in the Future of Work to uncover how to meet this dynamic new reality driven by AI, hybrid work, societal shifts, and our increasingly digital world. Discover why a Future of Work Mindset is your key to prepare, navigate and thrive! We are grateful you are here, and welcome to the TDW Tribe! www.thedisruptedworkforce.com

Does this sound familiar? You've been told to simply work harder and longer hours to achieve success in your business. But despite your efforts, you're still struggling to challenge misconceptions and create change in your industry. This ineffective action might leave you feeling frustrated and stuck, unable to make the impact you desire. It's time to break free from this cycle and discover the power of storytelling to overcome misconceptions and change perceptions, paving the way for meaningful transformation in your business. Prepare to be captivated as we introduce the visionary force behind We Are Rosie, Stephanie Nadi Olson, whose innovative prowess as the Founder and CEO has woven a tapestry of possibilities in the realm of flexible talent. The We Are Rosie platform connects over 25,000 marketing freelancers to project-based work with renowned brands such as Microsoft and Delta. Get ready to delve into the vibrant world she has crafted at the intersection of talent and pioneering brands. In this episode, you will be able to: Challenge and overcome misconceptions about freelance talent to elevate your business. Harness the power of storytelling in business to captivate and connect with your audience. Learn the art of building relationships for entrepreneurial success and long-term growth. Discover the impact of leveraging networks for personal and professional advancement in the business world. Stephanie shares a compelling journey of resilience and determination that began in her childhood. It reflects a profound understanding of the complexities of inequality and a steadfast commitment to challenging societal norms. Stephanie's compelling story serves as a testament to the transformative power of storytelling in dismantling misconceptions and fostering impactful change. Visit https://www.gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Stephanie. Highlights [00:00] Introduction to Beyond Barriers podcast [00:35] Powerful Quote from Stephanie [02:03] Early Life and Competitive Spirit [04:31] Aware of the haves and have-nots from an early age [06:09] Observing Resource Distribution [11:26] Birth of We Are Rosie [15:49] Overcoming Resistance to New Ideas [22:13] Celebrating Small Wins [25:06] Bootstrapping and Sacrifices [28:31] Impact of COVID-19 [31:13] Balancing Work and Personal Life [31:51] Embracing Seasonal Changes in Life and Work [32:39] Building a Supportive Network [36:45] Building Influential Relationships [40:09] Lightning Round Questions [42:42] Stephanie's Parting Words of Wisdom Quotes I set out to build a better way to work. - Stephanie Nadi Olson I realized that there were a lot of people that were being underestimated and marginalized within the marketing industry, and I set out to build a better way to work and a way to allow people to be treated with dignity and respect regardless of what's happening in their life. - Stephanie Nadi Olson I personified the Rosies, which is what we call our freelance talent, and I did it through storytelling, which I think is so powerful when you're trying to create change.  -Stephanie Nadi Olson I love helping people who are overlooked, underestimated, and marginalized. Those were the moments that I was just in love with life. - Stephanie Nadi Olson The difference between you and the people that are achieving all their dreams is that they just went for it. – Stephanie Nadi Olson Lightning Round Questions Q: What book has greatly influenced you? A: “Discovering Your Strengths” by Donald O. Clifton and Marcus Buckingham Q: What is your favorite inspiring quote or saying? A: I had to make you uncomfortable, otherwise you wouldn't have moved. Q: What is one word or moniker you would use to describe yourself? A: Restless Q: What is one change you've implemented that made your life better? A: I moved to the country. Q: What power song would you want playing as you walk out onto a stage? A: “9 to 5” by Dolly Parton About Stephanie Nadi Olson Stephanie Nadi Olson is an innovator and disruptor, aiming to change the world's perspective on the future of work and what it means to be inclusive in the workplace. Olson, a former advertising executive, founded We Are Rosie in 2018, before the pandemic made remote and flexible work mainstream. She was the company's CEO from 2018 - 2022, overseeing its rapid growth and influence. In January, 2023, Olson moved to Executive Chair of the Board of Directors to focus on propelling We Are Rosie's mission and forecasting what's next while leading the Board of Directors. During her advertising career, Olson worked with big brands and major tech companies, including Microsoft and AOL, as well as start-ups. She developed a unique 360-degree view of industry practices and saw the need for transformation. Olson used this insight to create the foundation for We Are Rosie, a human-centered approach to marketing that celebrates diversity and facilitates work-life harmony, while creating access, opportunity and wealth for those who choose a flexible career path. In less than five years, We Are Rosie now works with more than 25 Fortune 500 brands, including Microsoft, Meta, IBM and Bumble, as well as all six major advertising holding companies. Its community of marketing talent (aka Rosies) currently stands at more than 20,000 and its reach is felt in all corners of the marketing world. Last year, Olson was inducted into the American Advertising Federation's Advertising Hall of Achievement and was an EY Entrepreneur Of The Year® 2022 Southeast Award winner. She was named to the Forbes Future of Work 50 list, was one of Atlanta Magazine's 2022 Women Making a Mark and was named one of Atlanta Business Chronicle's Most Admired CEOs. In addition, she was named a 2022 Aspen Ideas Festival Fellow. In 2021, she was named to the EY Entrepreneurial Winning Women class. In addition, Olson was named AdAge Visionary of the Year 2020, was recognized by Adweek in the 2020 Creative 100, was named World Changing Woman 2020 by Conscious Company, and was awarded Global Entrepreneur of the Year 2019 by the Stevie Awards. We Are Rosie was recently ranked #232 on the Inc. 5000 list of the fastest-growing privately-owned companies. For more information visit www.wearerosie.com. How to connect with Stephanie LinkedIn: https://www.linkedin.com/in/snadi/ Website: https://www.wearerosie.com/ Twitter: https://twitter.com/StephanieNOlson

Emmy and Peabody award-winning marketer and business leader Ross Martin is President of Ad Age Agency A-List marketing firm Known and the Founder of venture capital fund Lunch Partners, an early-stage private investment vehicle for some of the world's most inspiring CMO's. He is the Executive Producer of Netflix's Jeen-Yuhs: A Kanye Trilogy and the five-part docuseries Countdown: Inspiration4 Mission to Space, both for Netflix, as well as Meal Ticket, a documentary about the McDonald's All- American Games for Amazon Prime Video and Deep Dive, a new series with Universal Music Group and TIME Magazine. He is the Executive Producer and Co-Host of the popular iHeart Media podcast “Future Legends of Advertising,” now entering its second season. Ross is a member of the National Board of Directors of the American Advertising Federation, the Yale University Center for Customer Insights and the Digital & Innovation Council for St. Jude Children's Hospital. Recent accolades include Fast Company's “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine's “40 Under 40” top business leaders and Adweek's “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.

Arielle Garcia combines a really good understanding of the advertising industry with award-winning expertise in privacy and responsible data use. She is the founder of ASG solutions, a consultancy firm specifically focused on helping marketers drive sustainable growth through respectful marketing and was previously UM Worldwide's Chief Privacy Officer. She holds a JD from Fordham University and has been recognised as a Top Woman in Media and AdTech by AdExchanger in 2023 (as well by others in prior years). In 2021 she was inducted to the American Advertising Federation's Advertising Hall of Achievement due to her impact on the industry. What we have covered in this episode: The bigger picture of privacy challenges in the digital marketing industry Cookie and pixel inventories Does more data mean better results? Privacy consequences of the new “black box” offerings from the walled gardens Unconsented signals and Conversions APIs US-specific concerns regarding the use of health-related data in programmatic advertising Aligning customer expectations of privacy with business results References: Arielle Garcia, An Industry In Conflict: It's Time For Tough Questions And Hard Decisions (Ad Exchanger) Arielle Garcia on LinkedIn Arielle Garcia on X

Welcome to episode #897 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #897. Meet Dr. Marcus Collins, a dynamic brand and marketing figure who has immersed himself in understanding the profound influence of culture on human behavior. Leveraging a rich background that spans roles as a clinical professor at the University of Michigan's Ross School of Business and he's the head of strategy at Wieden+Kennedy, New York, Marcus utilizes his deep insights to bridge the gap between theory and practice, helping individuals leverage cultural understanding to induce action. Marcus's acclaim in the advertising and business realms is evident through his multiple recognitions, including a spot in the American Advertising Federation's Advertising Hall of Achievement, and featured on Thinkers50 class of 2023 Radar List, among others. His strategic and creative endeavors have breathed life into notable campaigns such as "Cliff Paul" for State Farm and Google's "Real Tone" technology. Before stepping into the advertising arena, Marcus co-founded a startup in the music and tech sphere, leading initiatives at giants like Apple and crafting digital strategies for the iconic Beyoncé. More recently, Marcus shares his wealth of knowledge in his bestselling book, For The Culture. I loved reading this book. It delves deep into the nexus between culture and human tendencies. Drawing from a vast reservoir of literature, case studies, and first-hand experiences, Marcus offers readers a roadmap to foster culturally contagious ideas that resonate and induce movement. If you're wondering about the state of brands, how culture impacts sales, and where the ideal communities are, take a listen. Enjoy the conversation... Running time: 1:11:29. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Dr. Marcus Collins. For The Culture. Wieden+Kennedy. Follow Marcus on X/Twitter. Follow Marcus on LinkedIn. Follow Marcus on Instagram. This week's music: David Usher 'St. Lawrence River'.

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Marcus' strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.In this episode of Building A Better Brand we'll chat with Dr. Marcus Collins on what it was like to run digital strategy for Beyoncé, as well as build strategies and creatively contribute to the launch and success of brands like Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets. We'll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.Connect with Dr. Marcus Collins on Instagram and LinkedIn here. Order your copy of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedInMusic by: Yugy

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. Meet Marcus Collins, the architect of some of the most famous ad campaigns of the last decade, who argues that culture is the most powerful vehicle for influencing behaviour in his new book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be" About MarcusI'm Marcus! I study cultural contagion and meaning-making to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I'm not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. Throughout my career, I've had the great privilege of being acknowledged for my strategic and creative contributions (American Advertising Federation's Advertising Hall of Achievement, Thinkers50 & Deloitt class of 2023 Radar List, and Ad Age's 40 Under 40 recipient, & Crain's Business 40 Under 40 recipient) and launch successful campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival, and Google's “Real Tone” technology—among others.Prior to my tenure in advertising, I worked in music and tech as a startup co-founder (Muse Recordings) and then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.I am also the author of the best-selling book, For The Culture, which examines the influence of culture on human behavior and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, I rely on literature, case studies, learnings from both my practicing work, and data from my academic work to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.I am a graduate of Temple University (DBA) and the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in strategic brand marketing). But most importantly, I am Alex's husband and Georgia & Ivy's father. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America. 

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.  Marcus's understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Before his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  In this episode, we dive deep into marketing and where brands go wrong. We discuss why balancing short-term activation with long-term brand growth is essential and the danger of doing things to be seen rather than heard. Marcus shares his expertise on culture, why we need a language to define it, and the importance of perspective in shaping your worldview.

About This EpisodeMarcus Collins has been breaking conventions since the very beginning. With a background in engineering, music, and business, Marcus enjoys connecting things that are normally disparate. Through his work, he aims to bring people together to create collective meaning-making that ultimately leads to real change. Building from his own personal and professional experiences, Marcus describes how we can leverage our own agency to break expected conventions. His new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, takes this a step further and dives into the influence of culture and how people can leverage it to take action. Marcus challenges us to consider the reasons and ultimate sources behind our beliefs, which are essential to understand in order to break free. In this episode, he also identifies what creates a culture and community, how we can identify a cultural mismatch, and how we can tackle gender norms to create positive change. About Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. And prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  Marcus is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation's Advertising Hall of Achievement. He holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Marcus is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.  Additional ResourcesWebsite: http://marctothec.com/Check Out His New Book, For the Culture : http://marctothec.com/forthecultureLinkedIn: @MarcusCollinsInstagram: @marctothecTwitter: @marctothec 

Joel has been one of the top influencers in the marketing and technology space for almost 25-years. He is an entrepreneur and free-thinker who understands culture, technology, and people. With an extensive career in building brands across media, entertainment and technology, he has used his degree in anthropology to understand culture and societal trends. Joel was previously the Vice President of Global Brand Strategy at Twitter, responsible for Twitter's brand and marketing, revenue strategy, and partnerships across entertainment, brands, and media. He was there pre-revenue to post IPO, leading a Global Strategy team spanning 30-countries. Joel was responsible for growing the business from zero to $2.4B in revenue in just a handful of years.Prior to Twitter, Joel was the CEO of Moxie, recognized as a top ten digital agency, and acquired by Publicis, the world's largest holding company. Joel has led engagements with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox,Coca-Cola, HP, and many others. As a recognition of his career achievements and impact on the industry, Joel was inducted into the AAF's Advertising Hall of Achievement in 2015. He's won almost every award in the advertising industry, including a Grand Prix Cannes Lion. Joel also cares deeply about giving back to society. In 2014 he co-founded a nonprofit – The Guardian Project http://www.guardiangym.org,a global program providing free jui-jitsu to at-risk youth, The Guardian Project buildscommunity and self-esteem through martial arts. Joel also served on the board of Hire Heroes USA a nonprofit that helps veterans and their spouses find jobs and transition from military to civilian life. Today, Joel is an advisor, investor and philanthropist, as well as entering a new chapter of his life–, following his passion for music as a recording artist.To find out more info about our brands, click one of the two links below….www.guadiangym.orgwww.andbreathe.io

In 2012, Bant Breen founded Qnary an award-winning reputation management and talent branding solutions company for professionals, brands, and enterprises. Qnary was listed as one of the 5000 fastest-growing companies in America by Inc magazine and was also listed as one of the 360 best companies by Entrepreneur magazine in 2018 and 2019. Bant now serves as Qnary's Executive Chairman and leads the Company's Board of Directors. Bant started his career as a WPP Fellow and has spent his career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. He was inducted into the Advertising Hall of Achievement in 2010. http://bantbreen.com/https://www.linkedin.com/in/bantbreen/https://twitter.com/BantBreen*****************************************If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:https://www.terrybmcdougall.comhttps://www.linkedin.com/in/terrybmcdougallTerry@Terrybmcdougall.comHer book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it's become clear that their name searches need to be cleaned up and more professional. Qnary's company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this.   In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how you show up online really does matter more than you might think.   Tips on improving your online presence   Do an analysis on how you show up today in the search results. Are you happy with the results? Executives might not think it matters. It does. Future recruits are looking you up! How do you want future employees to see you? Reporters want to cite you as a source, but you need a strong and respectable presence to do that. Do you have your credentials? Do you look reliable? Are your articles/thoughts properly linked? Executives can take advantage of mini videos (which rank more quickly in Google) to improve trustability. These videos can be just 2-3 minutes long.   About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About our guest   Bant Breen was inducted into the Advertising Hall of Achievement in 2010 and has a global marketing and communications background steeped in digital and innovation. Prior to launching Qnary, Bant served as CEO at IPG's Reprise Media. Bant had previously been President of Worldwide Digital Communications at IPG's Initiative.   Before joining Initiative, Bant served as the Executive Director of the IPG Emerging Media Lab, created Ansible (IPG's Mobile Marketing Agency), and led Universal McCann's global digital communications offering. Bant also led IPG's acquisition of Reprise Media in 2006 and managed IPG's investments in Facebook, Radian6, and several other digital enterprises.   Before joining IPG, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide leading their European digital operations and then integrating the Leo Burnett global digital network now known as Arc Worldwide. Bant started his career as a WPP Fellow. Bant also serves as a board member, advisor, and strategic investor to publicly traded companies and startups. Bant has worked and lived in Asia Pacific, Europe, and the U.S. but now lives in New York City with his wife, Carmen, and two sons, Alejandro and Nico.   Resources   Karen's book The Brand Mapping Strategy was just produced and released on Amazon's Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.   The Brand Mapping Strategy, Design, Build and Accelerate Your Brand   Tweetables and Quotes to Share   “In the beginning, Google was the first place and last place to look executives up, but it's not the most important channel now. LinkedIn is the most important.” PODCAST: Thought Talk @KarenFLeland   “Companies jump to PR quickly. Now, it's really important to get that foundation set before you make a big PR investment.” PODCAST: Thought Talk @KarenFLeland   “Writing is artistic, but it's also quite mathematical. AI systems can read that and be able to understand it and mimic it.” PODCAST: Thought Talk @KarenFLeland   “The remote work, due to COVID-19, really accelerated social media's significance. Thirty percent of people viewed social media presence as more important during the pandemic.” PODCAST: Thought Talk @KarenFLeland  

On this episode we chat with Cavel Khan who is the CRO of Tumblr responsible for global revenue, revenue operations, business marketing, AdTech and programmatic partnerships, and revenue strategy company-wide. Prior to Tumblr he was the SVP of Client Partnerships, North America at VICE. In his role he oversaw sales and account management teams for the region. Cavel Khan was a Senior Manager on the CPG vertical at Twitter. He led a team responsible for building partnerships and growing revenue with Twitter's largest CPG advertisers across the US. He also led the CPG Mid-Market sales channel in a similar capacity. Before joining Twitter he spent 8 years at Microsoft in multiple roles. First, as part of the Client Services Organization, building out the East Coast search teams supporting Bing. He then focused on building advertising partnerships across Microsoft's display, mobile, and gaming platforms. He is a 2020 Inductee into the American Advertising Federation's Advertising Hall of Achievement. A 2019 recipient of the America on Tech Innovator and Disruptor Award for Sales. He is also a 2020 Advertising Club of New York ICON Award recipient. He earned his MBA in Marketing from Zicklin School of Business in New York.

Advertising legends Faie Davis and Sarah Barclay, creators of iconic ads from Yellow Pages' “Not Happy Jan” to Singapore Airlines' Singapore Girl have been inducted into the AWARD Advertising Hall of Fame. They're the first two women ever to have made the list, even an agency – The Campaign Palace – was inducted before a woman made the hallowed halls. Joining them on the podium is Warren Brown, co-founder of BMF, crafter of brilliant ideas and raconteur extraordinaire – even with 20 per cent of his brain hacked out after a stroke. Here's some fabulous tales and instructive views on the state of advertising today. See omnystudio.com/listener for privacy information.

The inauguration is tomorrow and after so many brands failed to respond during the attack on the Capitol I thought I would bring in Marcus Collins, professor at the Ross School of Business at the University of Michigan, Marketing Executive at Doner, Advertising Hall of Achievement Inductee to talk about marketing during times of unrest. 

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am thrilled to bring you an encore of a What’s Next! Linked Live episode I recorded earlier this year with the absolutely delightful Bonin Bough! This conversation was high-energy, high-impact, and extremely insightful, so I’m bringing it back as this week’s episode of the What’s Next! Podcast. Bonin is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.  As one of the youngest-C-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. He has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year.      THIS EPISODE IS PERFECT FOR… everyone!    TODAY’S MAIN MESSAGE… Bonin gives us some wonderful insight into his history as one of the most innovative, engaged, and impactful players in the marketing space. As one of the most lauded marketing executives in digital marketing, he explores the exciting impact of digital communication on individuals, companies, and society. In this special episode of the What’s Next! Podcast we discuss some of his past work and the effects of COVID-19 on marketing and innovation, as well as what we are doing to support change in our communnities. There are countless lessons to have been and have yet to be learned in this time–from product to employee work/life balance to human rights–and Bonin is here to help us spotlight the opportunities.      WHAT  I  LOVE  MOST… Bonin’s fantastic energy and drive to push forward and impact change!    Running time: 41:53      Subscribe on iTunes     Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Bonin online:   LinkedIn  Facebook  Instagram  Twitter  YouTube  Bonin’s Website  Txt Me Book 

Saneel Radia, Chief Innovation Officer for R/GA, looks back on balancing his Indian life with his non-Indian life growing up in San Antonio, Texas. He recalls memorable moments from sharing his aspirations of a career in advertising with his father (who responded with "What type of engineering is that?") to the feeling of being recognized by his industry heroes as he was inducted into the AAF Advertising Hall of Achievement. Saneel also shares the importance of modeling work/life balance for his teams and giving yourself the flexibility to change your definition of success throughout your career.Episode References:Berlin School of Creative Leadership - https://www.berlin-school.com/Hustle Porn - https://www.urbandictionary.com/define.php?term=hustle%20pornAAF Hall of Achievement Speech - https://www.youtube.com/watch?v=IkF373GDUPE3 Stories Saneel would want to hear:1. Mahatma Ghandi - https://www.biography.com/activist/mahatma-gandhi2. Mae Carol Jemison - https://www.biography.com/astronaut/mae-c-jemison3. Barack Obama - https://barackobama.com/Reach out to Saneel at saneel@gmail.com

Fear sells.  Anger motivates.  In "Fear Sells," episode one of the DeVito/Verdi podcast "Selling a President 2020," host Ellis Verdi and some of the most creative minds in advertising look at the marketing phenomenon that is Donald Trump. As he showed in 2016, candidate Trump appealed to voters with ads and speeches that more or less preyed on people’s fears and stoked their anger.  As he pushes for re-election, we discuss how his marketing is so on brand, how it has created such an intensely loyal following and why anger, fear and rage are so effective in the selling of a President, 2020. Transcript Episode One "Fear Sells" GREG [00:00:00] I think what people understand is how much Trump's behaviors are on brand. Right. So if he slept with your wife, that is completely on his brand in that it only supports him.  ELLIS [00:00:16] Forget the stump speech the whistle stops and the kissing of babies. A candidate gets elected today largely through his or her advertising. On November 3rd, America will go to the voting booths and select the next president of the United States. Tens of millions of dollars will have been spent on selling the candidates to the country. Advertising's outsized role in the packaging of a president is what this podcast is all about. I thought it would be a fun idea to gather, some of the creative minds of advertising, along with some younger creative directors and political pros to play judge and jury with today's presidential political advertising. I'm Ellis Verdi and this is Selling a President 2020. We're not concerned with Right or Left, urban or rural, deplorable or elitist. Our attention is on how the candidates are making their pitch to the American public. After all, Election Day is democracy's one day sale. As we say in advertising,  ELLIS [00:01:16] Fear sells, anger motivates.  This episode. we'll take a look at how the president's marketing is so on brand, how it has created such an intensely loyal following and why anger, fear and rage are so effective in the selling of a president in 2020. Donald Trump is not the first to employ fear mongering in his appeal to voters or distort facts to discredit opponents and burnish his own image. But it clearly feels different this time around. This is Season 1, episode 1. “Fear Sells.” STUART [00:01:50] It used to be that if you were running negative advertising, you would least mix in some positive advertising to dull the idea that you are a son of a bitch.  ELLIS [00:02:00] Famed New York Times advertising columnist Stuart Elliott.  STUART [00:02:05] Is that out the window now? Because Trump is just always on the attack. He's always angry and he's always attacking. And if there's nothing to attack, he'll make something up.  LEE [00:02:13] Now, I think that the scary thing for me now, is you would count on facts and statistics to sway people's opinions. Obviously, you have to present them in a way that's interesting.  ELLIS [00:02:25] Advertising legend Lee Garfinkel  LEE [00:02:27] But I think four years ago the idea of facts became less relevant or rational thinking became less relevant. And so there's a big question mark for me right now is how does any candidate go forward and try to break through and actually change people's opinions, knowing that facts may not be the thing that separates you from the other guy?  GREG [00:02:50] It's emotion. The biggest drivers in behavior are anger and fear in political circles. Chief Creative Officer, BBDO New York. Greg Hahn. So Trump's whole message is going to take something away from you or they're out to get you. And that's just a really powerful emotion. No matter what facts or policy underlying that or counter that, it doesn't matter because he's saying they're going to be something's going to be taken from me. So he really plays up the driving emotion where, you know, he gets that some of the other people are more rational, more fact based. It doesn't matter. Like you're not listening.  LINDA [00:03:28] I think that look, Trump rewrote the rules.  ELLIS [00:03:31] Advertising Hall of Famer and author Linda Kaplan Thaler, you know, it didn't really have much to do with these television commercials.  LINDA [00:03:38] It was just that, you know, he was such an outlier. Everybody discounted him.  LINDA [00:03:42] And he has sort of taken the reality TV platform and politicized it. And we have to factor that in, too. I think some of his advertising moving forward into the general election is going to be just for the hell of it kind of ads that are just going to be designed to make you laugh or make you freak out, make the other guys freak out.  STUART [00:04:10] And that's gonna be big.  STUART [00:04:15] That's gonna be one of his strategies. I think that it's gonna be unusual for political advertising.  JONATHAN [00:04:21] I do think in terms of Trump, the humor is less about humor for humor's sake or entertainment for entertainment sake.  ELLIS [00:04:27] Political consultant Jonathan Prince,.  JONATHAN [00:04:29] As it is another vehicle for him to tap into the undercurrent.  STUART [00:04:33] Oh, yeah, sure. Not hiring, you know, hiring a comedian to write him polished standup lines. He's doing humor within the context of his base.  STUART [00:04:42] And what they find funny,.  JONATHAN [00:04:43] You know, basically like an overlay of some legitimate economic insecurity on top of an enormous amount of horrible racial insecurity, anger and bitterness. And the humor is for people who are angry and fed up.  GREG [00:04:59] There's a victim in his humor. There's an interesting article recently in The Washington Post that talked about the way Conservatives and Liberals see humor differently. They have different mindsets when it comes to humor, like they brought the point, like you never really have seen a successful conservative late night talk show because that kind of humor is normally based on irony and a certains bit of filling in gaps. They don't close the loop. They allow the viewer to sort of fill in the gaps and understand some context. Whereas conservatives just generally this is a generalization and you know, but they're saying their humor is very surface. It's like it's a form of exaggeration. It's very easily what you see is what you get. It's just a bigger version of that kind of thing.  ELLIS [00:05:41] And what we've seen him accomplish would make any marketer envious. He's created a level of brand loyalty that is truly remarkable. Polarizing, yes. But that doesn't seem to matter. Knowing that half the country would never buy this brand doesn't change the messaging. He isn't fazed by it. He's found that amplifying people's rage and fear is a winning formula. Sacrilegious or not. Trump has positioned himself to be the savior for those he's targeted. And though it might not expand his brand, it's certainly cementing loyalty.  GREG [00:06:13] Yeah. Even they'll vote against their best interests in policy. In some ways, because he's enraged them so much. And you know, you're a victim. You're being your way of life is being threatened and he's entertained them. Yeah.  STUART [00:06:26] And I noticed that aspect, too. Apparently, there are a number of people that don't particularly like him or they don't like his tweets so they don't like how he speaks about women.  GREG [00:06:39] It's hard to ignore.  LEE [00:06:40] I mean, I wrote an editorial back in 2016 and I said, what can I possibly do to convince a Trump supporter not to vote for Trump? And I realized after a while, I don't think there's anything that I can do. And I ask people who were Trump's supporters. If you found out that Donald Trump had sex with your wife, would you still vote for him? You know, 99 percent of Trump supporters said, well, she probably had it coming or you probably you know, I wasn't paying attention to it. So, yeah, it's OK. And I realized I think targeting Trump supporters is probably a waste of money. And it's talk to the people that either haven't voted or aren't sure.  GREG [00:07:19] I think this election is so different because I have a hard time figuring out who's undecided at this point. Like you've had three and a half years of Donald Trump, if you don't know  if you like him or not,I don't know what's going to convince you, you know, where he stands, you know? You know what you're going to get.  ELLIS [00:07:34] Chief Creative Officer Tom Christmann,.  TOM [00:07:36] That is the key, is that as much as a lot of people hate him, he is himself and he's not going to change anything. He's out there being the same character every time.  STUART [00:07:46] So, you know, there's this theory about Trump and projection that everything Trump says, it's basically projecting back onto people what they've said about him.  GREG [00:07:56] I think what people understand is how much of Trump's behaviors on brand. Right. So if he slept with your wife, that is completely on his brand in that only supports him. It's only what you expect from him.  LINDA [00:08:08] I mean, you know, you talk to people with Trump supporters. There's absolutely nothing that man can say that they don't back him on. You know, they come up with all sorts of reasons. Well, I don't look at the Tweets. And I do think he does have a visionary thing, which is it's all  me. And I'm the one you know, I'm the messiah. Only I can fix it. And the people who voted for him, they know he's arrogant and that's what they like.  TOM [00:08:37] They will point at that and they will say. Kennedy philanderer. Mobbed up. Oh. Johnson, Vietnam War. Liar. You know, like all these things. And they will just, you know, because that is what has happened.  GREG [00:08:50] I think people vote based on who they identify with and who they feel is out. Yeah, right. Right. For them, even if all the issues aren't there, it's usually one driving issue or personality.  LEE [00:09:01] And I think what's scary is that almost every late-night comedian does anti-Trump jokes and it makes absolutely no impact. It's a Trump supporter. So they're making the jokes to the people that are already anti-Trump people. Now, how do we start if we want to get someone else in office, how do we start to convince people to think differently? And my concern is from most of the advertising that I looked at from the Democrats, except for maybe Bloomberg, it all feels like techniques and styles that were done in the last 10 years. And so you can't keep doing it the same way and expect a different outcome.  ELLIS [00:09:38] But can someone who relishes the role of showing his base that arrogance pays and that tact and decorum can go to hell because dammit, he's fighting for their every need to soften his message. After all, he fell short by more than 3 million votes in the last election.  LINDA [00:09:53] So he did the advertising that he's done. I have to say it is pretty good because all it is, is a lot of people cheering and just, you know, best economy in 50 years.  STUART [00:10:03] It's Morning in America revisited. Right. Let's also remember the famous Reagan reelection campaign.  JONATHAN [00:10:10] But the thing is, the ads, the ads that are doing totally different pieces of work. The Trump ad is not designed to persuade anybody. All right. The Trump ad is simply designed to flex in front of an audience of supporters that wants them to flex. I think if Trump can just even the field, then he's happy. If he can just kind of. Take that man.  TOM [00:10:28] Yes, just take it away by adding his own commercial, I think that's.  ELLIS [00:10:32] An incumbent might have a little more freedom to do more softer kind of work. And so Trump might have that luxury. Now you go because, you know, and with a few facts, you think that he's a genius, but you don't need much. And if you're out there and you kind of have a feeling and everybody else is fighting for, you're doing the wrong thing. You're doing the wrong thing.  STUART [00:10:53] Right. But Trump has changed the landscape, too. You can't have a message of hope against a Trump because it will not be perceived marketing wise as powerful enough to address the issue.  ELLIS [00:11:08] And I also think probably if somebody attacks him, that's the end of it. He's going to attack back. So you take his nicer ads right off and go right after that person back at him.  GREG [00:11:17] If you went after him, as he's actually not a winner, he's actually a loser. The only time I saw his numbers dipped in 2016 is when he lost one of the primaries. And suddenly people start looking at it differently. This guy's not really. And then, you know, he quickly recovered from that somehow. But I would position him as not the guy he really thinks he is. That's why I think Bloomberg ads did so well a couple weeks ago when he's like, you have no money. You know, he's one person. I can say I'’’ buy you out tonight if you want me to. You know? So if you expose him for what he is, I think. You think you could take him.  ELLIS [00:11:51] The Republicans, I think, always have an advantage because they say less and they show a more emotional side. And so the Democrats are struggling with how to better position the logic.  LINDA [00:12:01] And I think the Republicans are better. You know, I once saw an ad - maybe you did it. It was in the times they compared the signage and tome, of the Democrats versus the Republicans. That's interesting. And it was interesting because, you know, they say Democrats fall in love and Republicans fall in line. And, you know, they get the same words. When I worked with Clinton, it was with James Carville and he was the master at. “OK. But  here's the soundbite. And everybody's gonna use the soundbite.” And you don't see enough Democrats doing it. Republicans do whatever they say. It's a hoax.  ELLIS [00:12:37] Well, one thing we've learned from today's discussion is that the Trump marketing phenomena is definitely not a hoax. Love it or hate it. It's proven surprisingly effective in driving his voters to the polls. In the coming weeks, it will be fascinating to see how Trump, as one of today's guests, Jonathan Prince put it, flexes in his ads and what Bernie and Biden will have to do to combat each other and the marketing phenomenon that is Donald Trump. I want to thank everyone who helped kick off this series today. Hope you can join us for the next episode when we take a look at how the election has upended the traditional media landscape and what the candidates have been doing to package themselves to the American electorate. I'm Ellis Verdi. Thank you for listening.

Nathan Reddy is one of Africa’s most passionate and respected branding and design specialists, and the creative force behind one of South Africa’s most awarded design studios - Grid Worldwide. He has refreshed and rebranded some of the world’s most iconic brands, been the recipient of many accolades, has judged both local and international design awards and his work has been published extensively globally. Nathan was recently inducted into the Loeries Hall of Fame inductee has been actively involved in the transformation and invigoration of the South African creative industry. In this episode we explore Nathan’s personal journey from humble beginnings to becoming one of the great creative exports from the African continent.

Scott Donaton is Head of Creative at Hulu. He assumes this new role after five years as Global Chief Creative and Content Officer at Digitas. Scott began his career in journalism, becoming the editor and eventual publisher of Ad Age for over a decade. He then spent a year as the publisher of Entertainment Weekly. In 2005 he authored “Madison & Vine,” a book that prophesied the convergence of entertainment and advertising. In 2009 he became Global Chief Content Officer at Interpublic Group’s UM, where he led a team of award-winning content strategists and producers around the globe for clients like Chrysler, Coca-Cola, J&J, BMW and Sony. While at Digitas, he spearheaded the Digitas NewFront, a conference-style event that became a flagship of the annual pitches to digital ad buyers in New York. He was inducted into the Advertising Hall of Achievement, and honored as one of the “21 Most Intriguing People in Media.” He’s twice served as President of the Branded Content & Entertainment jury at Cannes. His thought-leadership has been published in Fast Company, Adweek, Huffington Post and Business Insider.

This week's episode of Social Media Week's Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements. Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF's Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4A's. During the conversation, Ian discussed what led him to go the events route with regards to achieving Kindred's mission, the emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them, and Kindred's approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion. Don't forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Tune in to hear Linda discuss: The importance of colors in marketing, How to spot talent, How to balance creativity with implementation and many more key marketing insights! Learn more about your ad choices. Visit megaphone.fm/adchoices

Cal has a transformative moment in a conversation with a recent inductee in the Advertising Hall of Fame – Michael Kassan. The talk goes back to the days when Cal was educated in journalism school never to go to the other side of The Wall that separated editorial and sales. This education kept Cal from publicizing himself and associating with advertisers even as the Internet changed the landscape of communication. For years, Cal struggled with social media and self-promotion. But the conversation with Kassan, the founder of MediaLink, freed Cal to move into the future, and gives listeners an education on the changes we’ve all been living through at the intersection of content, advertising, marketing, entertainment and technology.

Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple’s Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor’s global network of companies. She is in the American Advertising Federation’s Advertising Hall of Achievement. Today she’s here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life. 

Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple's Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor's global network of companies. She is in the American Advertising Federation's Advertising Hall of Achievement. Today she's here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life. 

Roy Spence is a member of the Advertising Hall of Fame and a founding partner of GSD&M. Roy dropped into The Forward studio to talk about getting the Southwest Airlines business which lead to a relationship with Sam Walton and Walmart. Spence also talked about the future of advertising and the ability to change.  They finished up their discussion talking about Roy’s desire to continue to walk across the country and The Promised Land Project. 

Episode 73 - Advertising great Linda Kaplan Thaler discusses The Power of Nice and ways to conquer the business world with kindness. Linda is one of today’s most successful marketers. She was the creator of the Aflac duck, composer of the ToysRUs theme song, and behind a bunch of iconic campaigns we all know. Her talents have earned her the Matrix Award, the Muse Award, and the Advertising Woman of the Year Award. Linda was inducted into the 2015 Advertising Hall of Fame. Stay tuned for five action items, plus some listener shout-out's in the second half. Host, Kevin Craine   Everyday-MBA.com  

Linda Kaplan Thaler is an Advertising Hall of Fame luminary, and creator of many of the industry’s most iconic campaigns, including Kodak Moments, and the hilarious Aflac duck. Linda was the CEO of the Kaplan Thaler group, which quickly became one of America’s fastest growing ad agencies. She is the former Chairman of Publicis Kaplan Thaler New York, and the ... Read More

This week, we talk with Linda Kaplan Thaler in New York, NY. Linda is responsible for some of America's most famous advertising campaigns in the industry, including the Aflac duck, and the daring "Yes, Yes, Yes" campaign for Herbal Essences. Much of her work has become part of America's pop-culture landscape and she has composed renowned jingles such as, "I'm a Toys 'R' Us Kid," and "Kodak Moments." Linda is the Chairman of Publicis New York with a client roster that includes: P and G, Citi, L'Oreal, Pfizer, and Wendy's. Linda's talents have earned her the prestigious Matrix Award, the Muse Award, Advertising Woman of the Year Award, and she was named one of Advertising Age's "Most Influential Women in Advertising." Most recently, Linda was inducted into the 2015 Advertising Hall of Fame. Along with Robin Koval, she co-authored the national bestselling book "Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary." On today's episode, Linda shares what it is that makes the most successful people great, why boredom is important, and the truth about happiness. Listen and learn more! If you've enjoyed the program today, be sure to subscribe to the Copeland Coaching Podcast on iTunes or Stitcher to ensure you never miss an episode. To learn more about Linda and her book, visit her website at grittogreat.com.

Work lessons from the woman credited with developing such classic campaigns and mascots as the Aflac duck, the “I Don’t Wanna Grow Up” Toys R Us theme, the Kodak Moments concept and Herbal Essences totally organic experiences, among others. In this interview, she discusses what it takes to get ahead and be creative in an ADD culture.  Learn more about your ad choices. Visit megaphone.fm/adchoices