The Bridal Stylist Podcast

As stylists we have joked that we are not just hairstylists, we are therapists. Well, let me tell you boo - there is no better time to be a therapist than when you have an anxious & emotional bride on your hands.    xx - rachel. Connect with me on IG @rachelperryman_ and tell me what topics you would like to hear on the pod.

Discounts are not your friend and they will be the death of your business. Once you learn to stop giving discounts, you will weed out the clients that do not value YOU, your TALENTS, EXPERIENCE or EXPERTISE and start attracting the ones that do!!!!    xx - rachel.

Click the link below to listen to my bridal chat with Corey & Tony of @hairdustry YOUR DAY OFF: https://podcasts.apple.com/us/podcast/your-day-off-hairdustry-a-podcast-about-the-hair-industry/id1327156219?i=1000531431850   xx- rachel.

Transaction fees SUCK! I feel ya, but they are part of doing business. In this episode, I focus on why as beautypreneurs if we are using Venmo, it's time to stop using personal venmo and open a business account.  Take a listen to find out why?   xx - Rachel.   If you have a topic that you want me to open up about - DM me @rachelperryman_

Todays episode is a KICK IN THE PANTS for when you are feeling like crap. When you are overwhelmed and tired and ready to give up. If you are feeling the pain of lack of motivation... this one is for YOU.   love you boo, xx - rachel.

Listen…to all my beautypreneurs listening. Be honest with yourself regarding how long it takes you to complete a service. If you are in the salon and doing a full foiling service, block out 4 hours for it even if the stylists next to you can do it in 3. Dont lie to yourself that you can complete it in less time than you can.   "NO EGO, AMIGO"

On this episode of Q&A Time... I am answering questions about me!  - How did I become a beautypreneur? - Why did I open up a full service salon when I already had a bridal company? - How do I juggle the stress of working with brides? - What is the most challenging part of COVID for me and my business?   Thanks for your amazing questions!!! enjoy :) xx- rachel.

How do you know when it is time for you to either 1. Hire an assistant or 2. Build a team? In this episode, I break down what it has been like to hire and build our team...and how to avoid ALL the mistakes I made in the last 10 years of hiring and firing...  xx - rachel.  

Hey Beautypreneur, I know as creatives we may shy away from systems and processes... but you actually use them in your beauty business every single day AND they are a key ingredient to taking your business to the next level! Processes sound like something that we should leave to tech folks. Like spreadsheets and analysis but in this weeks episode I am going to blow your mind because I truly believe that creativity is also a process and I am going to tell you why. xx - rachel. Connect with me on IG @rachelperryman_

Happy Birthday to my Salon. We made it to 4 years and it has been a crazy ride. In this episode I share the 4 major life lessons salon ownership has taught me. I hope you enjoy it.  xx - rachel.   come say hi on IG @rachelperryman_

There is something extra special about providing "on-location" services. As artists, we have such a huge responsibility to create an experience in THEIR environment. ⁠We are walking in to their territory and yet, still need to create an environment that puts us in the drivers seat. ⁠ If you have ever been in this space - its an interesting shift of power and possession upon our arrival. In this episode, I talk candidly about how I create successful on-location services while setting up shop "as a guest" in your clients territory.    xx- rachel.  

Lets talk consultations. Aside from business skills and your craft - consultations are the next most important piece of you "success puzzle". Seriously, this is the time that you pick your clients brain and find out exactly what she wants and this can be the most successful part of your appointment or it can be where you missed the mark and the entire appointment can go down the toilet. The difference between a successful consultation and an unsuccessful one is in the questions you ask. You are the orchestrator of the entire conversation AND the success of the clients experience.    Dont SKIP it!    

Ring Ring... CALL your clients!!! I know it feels like calling your clients on the phone is old school but in this episode, find out why actually calling your clients and starting a conversation over the phone could be the missing piece to your "success puzzle". Seriously?!? What do you have to lose by trying something new? Love you boo - xx, rachel.   For more biz tips & motivation connect with me on IG @rachelperryman_ Come say hi!!

Your words Matter. Your words make up the TRUTHS that you believe and determine your capability to do things. If you want to change your life... it starts with rewriting the vicious narrative that is on repeat in between your ears!   Want more fiery pep talks... connect with me on IG @rachelperryman_

Yep, I messed up majorly at the salon and I don't want you to make the same mistake I have been making - so listen in, learn from my mistake and please don't find yourself in the same position I was in.  We are in this together and I am learning as I go - so I hope sharing my mistake helps you on your journey. Come say hi to me on IG @rachelperryman_    xx - rachel.

Q&A Time: I am answering some of the most common questions you ask! If you have a question that you want answered - DM me at @rachelperryman_ Start the conversation!!! xx- rachel.

What are the 2 topics of conversation that are 100% off limits in the workplace.... We all know them, so why are we still hearing stylists talking to clients about 1. Religion and 2. Politics In this episode, I am sharing how these topics got one bridal artist fired!   Don't get yourself fired by making this mistake!   IG: @rachelperryman_

Stop trying to turn RED flags white. Boundaries are HARD... But when you ignore your gut and say YES - You set yourself up for an utter and complete disaster. In this episode, I share how hard saying no was AND how liberating it was once I did. Connect with me on IG @rachelperryman_ for a daily dose of IN YOUR FACE motivation and Beauty Biz Tips.

It is not about attracting just any client. As a beautypreneur, you want to attract the RIGHT clients. Clients that are fun to work with, respect your business and pay premium rates for your services and time!  I used these exact 5 strategies to build my bridal business and these strategies are still part of my business 11 years later.  For more biz tips & freebies, check out rachelperryman.com

Dang girl, it is easy to talk yourself out of your dreams. But today is NOT that day. Today, I am making a commitment to myself to 1. Get out of my own dang way and 2. Fight like hell for what I want. You with me?   We are in this together - Connect with me on IG @rachelperryman_ for a daily dose of "kick in the pants" motivation to keep dreaming, keep fighting and unapologetically pave your own way.   xx - rachel.  

It is so easy to get super busy and start pumping out services hour after hour. Don't let this be your norm... Use this episode as a guide to see if you are truly SERVING your clients or just providing services.   Don't forget to stop by Instagram and say hi @rachelperryman_ Or check out my freebies and business building guides at www.rachelperryman.com   xx - rachel.

I get 100s of DM's each week asking questions like "How do you build a bridal business?" "How do you avoid burn out?" "When should I raise my prices?" Well... I am answering some of the most common questions I get asked.   If you have a question that you want answered... DM me on IG @rachelperryman_   ------------------- Do you want to increase your profit by 15%? Grab my FREE Income Tracker at rachelperryman.com  

Are you tracking your income? Do you know how much you made last week on services? You should! But if you don't, I'm sharing WHY tracking your income is the #1 GAME CHANGER for your business. xx - rachel. IG: @rachelperryman_

The overwhelm is real and just when you think nothing else could possibly go wrong - something else goes wrong! But don't let the overwhelm keep you stuck.  Try these 3 tips that I have been using to combat the overwhelm in my business and life... I hope they help.

My stomach dropped when I saw the State Board inspector walk through my salon door... it sucked! In this quick listen episode, I share what happened, how it felt and what major lesson I learned the hard way.   Enjoy.... xx - rachel.

Walking away from something you built and love is never easy but sometimes it is necessary. So, how do you know when its time to change directions or walk away? In this episode, I am opening up about walking away from my first salon after only 4 years and a $170,000 investment that I will never make back.  I hope you enjoy it. xx- rachel.

As Beautypreneurs, you have lots of options for collecting payments. In this episode, we are chatting all the pros and cons of different payment options and why some may not be the best option for you! 

Have you ever said yes to a client even when there were 100 RED flags waving telling you to say NOOOOOO... In this episode, I share a true (and disastrous) story about saying yes to a client that I clearly should have said NO to.  Take a listen and don't make the same mistake I did. xx- rachel.

Monday PEP Talk!!! Listen, we try to talk ourselves out of feeling icky... but... maybe you just need to feel icky! Take your power back by "Debunking" these 3 lies ASAP!

Once the hype wears... How will you continue to motivate yourself to work towards your goal? Check out my tried and true 4 Steps to reaching ANY goal you want.

Do you dread tax time? Are you a hot mess trying to pull together all  the right paperwork? I got your back!! Check out my 3 Steps, plus 3 extra money tips to help relieve the tax prep anxiety and get you back to work.

Motivation is fickle and its not guaranteed... So find out which type of motivation works for you and use it to FUEL you! Lets GOOOOO!!!!

Just because you are communicating via Text Message, DM or Messenger doesn't mean that professionalism is not important. Virtual Communication is a lost art in todays rapid form of communication. Lets change that! 

Discounting your services says a lot more about you and your business than you think and the things it says are not pretty. Check out how offering discounts is killing your profitability and value.

This year is one of the most transformational years of your life. Don't let the year close without giving it the credit it deserves. 

Calling all BEAUTYPRENEURS! Catch the sneak peak of my brand new, kick in your pants, podcast that will give you true stories from behind the curtain of my very own beauty business, business strategies and a whole lot of motivation to build the business you dream about.  Welcome to the Shut Up & Start Podcast!!! Don't forget to follow me on Instagram @rachelperryman_ so I can share this wild beautypreneur journey with you.