The Online Business Tech Hub

How do I keep my website safe? Did you know that the average website is attacked 44 times every day? And if any of those attacks are successful, it could seriously hurt your business online. Some of the nasty things that could happen include your loss of your website or your private data and customers' ones could be exposed. You definitely don't want that to happen! So what can you do to stay safe? Just make sure your website is safe with one of these three best WordPress security plugins.

Problem: How can you keep your customer happy? How can you make them feel special, unique, and cared for without spending a fortune and staying organized? Solution: This podcast! :) In this episode, I'm sharing with you 5 of the best customer support online tools. By all means, don't get overwhelmed and think you need them all, but do try to think about your ideal customer and what would be most useful for her/him.

Wondering how you can customise your marketing, make it really unique, and make your clients feel special? Then you've got to put your face out there: I came across Bonjoro, a video tool that lets you send personalised messages to your leads, email subscribers, or clients. I tried it and I'm in love with it: it's possibly one of the best apps for sending video messages. Curious? Listen here.

In 2016, I was starting out as VA and I had just created a lead magnet. I was excited, but I didn't know that I was going towards a quite painful tech fail with Mailchimp. If you have been following me, you know that I don't recommend it as an email marketing platform because Mailchimp has many issues. In this episode, I'm sharing my own experience with Mailchimp and how I overcame the problems this email marketing platform brings to the table.

Don't let these 5 common mistakes destroy the hard work you are putting in to create engaging newsletters and start making the best out of your email marketing! I know, I know..email marketing, tech stuff..it's already quite complex, but in this podcast episode, I want to go through the most common mistakes and how to fix them. But nothing complicated, trust me. It's just a matter of paying attention and giving a bit of thought to what you are doing. I'll be frank, I am guilty of error #3 and I'm sure I'm not the only one!

Are you starting out in your online business and you've been told that building a list, sending newsletters and email marketing is the way to go? You probably have..but..you aren't very techy either and you are just so confused. There are a lot of options out there, someone may recommend Mailchimp, someone else MailerLite, someone else swears by ConvertKit..and you don't know what to do! You just want to get started sending newsletters but how on earth is it so difficult to find a good platform that doesn't cost a fortune and works well! In my latest podcast episode, I'm telling you why it is important to invest your time and money wisely in a good newsletter platform so you can get started with email marketing easily and without stress. And of course, I point you towards the only newsletter platform you should consider using. Listen now!

Have you ever heard of the 12 Week Year? I was a bit skeptical at the beginning, but when I tried it...I crushed my money goal in barely 6 weeks and I went above and beyond the goal, I had set initially. Magic? No, just structure, accountability, and strategy following the 12 Week Year method. Listen to this behind-the-scenes episode to hear all about it!

You know the drill...too many tabs open. Notifications popping up everywhere. Forgotten passwords.. There is an easy solution to this: in today's podcast episode I'm sharing 5 of the best Chrome extensions you can use to avoid digital clutter, be more focused, and get rid of those 20 browser tabs open in one click. Listen now!

Do you need to build a landing page? You've got to use LeadPages! Or not? Weeeell..let's say that yes, LeadPages is a wonderful tool you can use landing pages for your freebies, offers, and events..but it isn't the only one anymore. I came across Brizy Cloud some time ago and I decided to test it since it looked even too good to be true. And I fell in love with it. Want to know why? Listen to today's episode!

Shiny object syndrome. FOMO. So common, when you work in the online space and everyone is talking about "that" tool that seems to make miracles and solve all your problems. That latest AppSumo deal is really tempting you...but will you actually use it? Will it be right for you? AppSumo is my kryptonite, so I had to figure out how to tame the shiny object syndrome, or else I would have drowned in digital clutter! In this episode, I'm sharing my 5 step method to beat the shiny object syndrome, FOMO, and figure out if that latest sweet AppSumo deal is the right one for you.

I have been using Profit First by Mike Michalowicz since the very beginning of 2020 and let me tell you something: it changed my business. For the better. It helped me grow, save money to hire new team members and have a rainy day fund if the day comes when things go south. Most importantly? It made my business profitable. Want to know how Profit First can help you do the same? Listen to today's podcast! Main Takeaways from This Episode: Profit First is a method created by Mike Michalowicz to make any business profitable. You need to have different subaccounts: profit, salary, taxes, expenses, incoming payments. Start small, reduce your unnecessary expenses and grow from there.

Who wants to save time? Who wants to run a streamlined business? I do, and I'm sure you want, too. In this episode, I'm going to introduce you to my top 5 apps for a streamlined business that help save me time, and that are honestly those I truly couldn't live without (in my business!) Here is a sneak peek! Book Like a Boss Happy Scribe Taskade Active Campaign MemberVault

A question I get often is: how do I know when it is time to upgrade my tech tools? It's a common question and I wanted to share with you why I decided to switch from MailerLite - which I had been using for years - to Active Campaign. This is a highly personal episode, where I share what was behind my choice and the reasons that led me there.

Seriously...what do you do during an Email Marketing Intensive day? I've had many questions since launching it publicly, so I decided to have a whole episode talking about how you can get the most out of it. The intensive day is for a small group of people (max 6) who are tired of wasting time and want to get started with email marketing or upgrade their current platform (Anyone fed up with Mailchimp who wants to change?) Here is what we will cover on the day: Get all the foundations right to make sure your newsletter avoids going straight to the spam folder Create a template for your newsletter so you can prepare an email in 30 seconds Set up all you need for list building and for sharing your free resources with your audience

AH Mailchimp. When you are starting out, everyone tells you to use Mailchimp. It's free. It's easy. EASY? Really??? Well, no. In my experience, Mailchimp is clunky. Ineffective. Hard to use. Confusing. Boring. So in this episode, I'm going to share the good, the bad, and the ugly (mostly the bad and ugly) of Mailchimp. I'm going to tell you precisely why I don't recommend using it, and I'm going to be brutally honest about it.

Don't you just LOVE it when someone talks in an incomprehensible way and makes you feel like a total fool? Well, in this episode I want to help you understand newsletter jargon so you can actually up your game and do something good with it. As usual, I'm breaking down each of the most important elements and why they are important to you. Behold: this is an episode full of AHA moments!

The dreaded spam folder. Your wonderful newsletters don't deserve to end up there, and yet, it does happen. So what can you do to actually avoid that? In this episode, I'm sharing with you simple actions you can take today to lower the chances to end up unseen together with scam emails.

Is it time to upgrade your systems? Are you ready to be the CEO? Then it may be time to consider a serious upgrade to avoid 1) burnout, 2) a huge mess that can affect the quality of your work. It's easy to stay in the comfort zone where you know the ins and outs of the tools and systems you use, but does that actually help you be the CEO? In this episode, I'm sharing with you 3 examples + what to do if you are in real need of a business overhaul.

In this episode, I'm going to tell you the good, the bad, and the ugly about two of my absolute favourite newsletter platforms out there: Active Campaign VS MailerLite. They are both excellent but different, so how do you pick one or the other? That's what I'm sharing today.

How do avoid wasting money when picking software? And how can you make sure you are actually picking the RIGHT software for you? In this episode, I'm telling you what you really need (and what you don't), when you want to change newsletter provider: whether you want to start building a list, or you want to upgrade your current provider, this episode tells you all about the must-haves you need to have to get started with email marketing. Useful links: Book a call with me Kickstart your Email Marketing - FREE 5-day email course

In this episode, we focus on what to do when technology is giving you a hard time. Trust me, even as a tech expert I have regularly one of those days when technology is just killing me. I figured that many times, it doesn't even depend on us! So, before the next tech challenge or disaster happens, I want you to know what to do - because it is exactly my same approach. Don't forget to grab your gift - Kickstart your email marketing - 5 day email course to help you nail your email marketing platform.

Researching the right software for your business can be a huge pain in the neck and it can be really helpful to reach out to your friends and peers, however, blindly trusting what they tell you, can turn into a massive problem. Dive into today's episode, where I'm sharing my own approach to researching new tools and software. I know all too well how frustrating it can be searching for the right tools to grow your business and so today, let's master the art of picking the right software for your business. Don't forget Kickstart your email marketing, my free 5-day email course to help you get started with email marketing easily to finally built that list of raving fans.

Investing in technology means making a commitment: it doesn't mean necessarily investing money, because time is extremely valuable, too. You can't grow over the same old idea "I've always done this/used that" because growth comes from change. In this episode, I'm sharing how to navigate the tech maze and make the best choices in terms of tools and systems to use for business growth. Don't forget to Kickstart your Email Marketing - 5 Day mini-course to help you get started with email marketing without wasting time and money.

Technology can be scary and frustrating, yet if you have an online business, it's absolutely a must. You can't grow and scale unless you use technology, however, things are as simple or as complicated as you make them. You don't need fancy and expensive software to grow and scale your online business, especially if technology isn't really your jam. In this episode, I'm going to tell you about how you can avoid tech overwhelm and share one super important thing you should never do. Don't forget, Kickstart your Email Marketing - 5 Day mini-course to help you get started with email marketing without wasting time and money.

Welcome to The Online Business Tech Hub! Join Alessia every week to learn all about technology for your online business: whether you are getting started online or you want to scale and launch online courses, this is the place to be! I'm all about keeping things easy: I know technology can be a big source of frustration, and that's why I came up with this show. The purpose of The Online Business Tech Hub is to help you navigate the maze of technology, pick the right platforms and systems for you without wasting money and time - and without going crazy!