the unicorn business podcast

whether you're new to the podcast or have been listening for a while- join safina for the core principles of business. these are some of the most common mindset issues her clients face, and will be a great refresher for you no matter where you are in your business. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681

you might be in a codependent relationship with your clients. so what's the difference between amazing customer service (always a good thing!) and needing your clients to be happy with what you offered? one is in your control, the other is not. find out all about how to detach your business from how your clients respond to you in today's episode! WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681

the other day, I experienced a massive episode of anxiety. I wanted to reassure myself, to ask others for their opinions.. but instead, I just allowed myself to sit with my body. not gonna lie, it felt terrible. BUT I have a new level of self assuredness, a new level of confidence.. from being able to validate myself. today, you'll learn exactly how to guide yourself through episodes like this.

the ego paradigm says that you are always just a little bit behind. you haven't done enough, you haven't proven it, you're not there yet. so you keep achieving more, and you even get recognized and looked up to for how hard you've worked. but it still doesn't feel like enough. - it's time to switch to the magic paradigm. here, the magic does not belong to you... it flows though you. and your only job is to become a smoother vessel for it to help more people. - the magic paradigm saves you years of fixing yourself. it saves you hours of effort of making sure you look good enough for the outside world. the magic paradigm is where you will jump from big to bigger. reach more people. make more money. feel like you are the force you were meant to be. enjoy. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681

I went through a major identity shift when I decided to drop my photography business and announce to everyone that I was a coach. Everything came up again- I wasn't immediately successful, I felt like an imposter.. EVEN THOUGH everything in me KNEW I was supposed to be coaching. This and a lot more sh&* comes up when you expand. You are becoming so much more than who you are now. Here's my story and the process of how you can navigate your identity shift. Because the only thing worse than the pain of change.... Is the pain of knowing you're not who you're supposed to be. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

Recently, I posted on my facebook page: "I could spend an entire month talking about boundaries." It caught the attention of Joslyn Crowl, who is a photographer & mentor with her own self improvement podcast. SO many people were looking for more guidance around boundaries. In the interview, she asks the questions you all have: -What kinds of boundaries do people need? -How does this show up in your life and business? and, most importantly... -HOW do you start having stronger boundaries?! This podcast will cover EVERYTHING you've been wanting to know. Enjoy! Safina's Links: Instagram: https://www.instagram.com/theunicornbusiness/ Podcast: https://anchor.fm/safina-duke Work with me: https://app.acuityscheduling.com/schedule.php?owner=12059681 To work with Joslyn: To set up a mentoring class with Joslyn Crowl, contact via the website at: www.joslyncrowl.com

Everyone has psychic abilities. Yes, even you. This is what my guest Crystal Moreland is on a mission to bring to the world. She's pioneering a school where you can develop and hone your psychic abilities. We were always meant to receive guidance, nudges, and opening up to this can completely change your life. On today's podcast, I'm asking Crystal everything you'll want to know about using guidance to manifest, make decisions, and even plan your day. You do NOT want to miss this conversation. To work with Crystal, visit: https://thefreedommedium.com/learn-more Follow her Instagram: https://instagram.com/iamcrystalmoreland?igshid=YmMyMTA2M2Y= Listen to her podcast: https://podcasts.apple.com/us/podcast/the-school-of-psychics/id1599374628

oh yeah. you get to have boundaries around your BELIEFS. your DECISIONS. These are some of the most important boundaries you can have in your business. Listen to the original episode here: https://spotifyanchor-web.app.link/e/iYLWA76zYsb WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

we know our kids are highly sensitive and get easily overstimulated... but what about us? adults experience overstimulation daily. we've just been taught to override the feeling and power through. after all, so much is expected of us. in today's episode, I talk about how to become acutely aware of when you're overstimulated. you'll learn to recognize when your brain actually needs recharged like a battery. doing just this in your business will be a game changer. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

I've noticed that most of us don't want to be with the details. We're in a rush to get to the next appointment... or open Instagram and check out. We hate the inconvenient emotions. We resist when our brain doesn't function like everyone else's. Today, we cover things like ADHD, organization, and tasks. We talk about starting to notice your triggers and emotions. Doing this will allow you to design a life that works for your brain, rather than resisting every step of the way. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

pre-judging: we all do it. no really- we are wired to form assumptions about people to keep us safe. our brains will automatically categorize potential clients into people who will buy and people who probably won't. BUT... as usual, our brains aren't always correct. you could be missing out on tons of sales if you're not catching and re-directing your pre-judgements. today we FIXXX THAT FOREVER. listen on to maximize YOUR sales and service! WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

here is the story of how I found out my love for myself was, indeed, conditional. do you have your own back unconditionally? are you prepared to be kind to yourself no matter what happens? this podcast will help you form a deeper connection to yourself. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

your gifts and talents are sacred. today when we start treating them as so. we'll talk about setting clear boundaries in your business so you talents can be channeled in the most powerful way. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

every year around this time, I would start to feel the disconnect: "No one is reaching out. No one seems to care. I'm not doing it. My business barely exists." The dreaded feeling would happen every slow period in my business. It would make me feel like I had to start all over or make up for lost time when I finally decided to get the ball rolling again. Today you'll learn exactly how to feel engaged and plugged in again. Listen on to hear the full episode. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

Steven Pressfield refers to it as "resistance." The invisible force that stops you from doing your work in this world. From sharing your magic. From showing up and serving. Today we talk about the resistance you experience when you don't feel good enough, ready enough, positive enough to believe in the next client. You'll want to fix yourself. You'll want to become more ready. You'll want to become better before you move forward. But it's not about you. Your next client wants you to help them just as you are today. Listen on to hear the full episode! WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

Most business people think they're selling their time, Or their expertise, Or the cost of doing business, Or the cool products that they offer. But they're not. People were never buying any of those things. They were always buying a feeling. Today you'll learn how to think of your selling in the context of selling a feeling- and it will change the way you do everything from market your business to overcoming objections on sales calls. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

you LOVE self help. you feel like you're always discovering something new to work on... like a memory from 3rd grade that you accidentally carried into your thoughts about your business. or getting so in tune with the feelings of fear or defeat you carry in your body. but sometimes, it can feel like you're almost too aware. like you kind of wish you could go back to when you just thought everything was okay. or like now you can't UNsee all the shitty thoughts you have. this is very common for conscious and growing humans. now, it's time to make the leap to the next version of you. today I'll share how to start becoming future you in a way that still challenges your current beliefs and reality. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

are things in your business moving slower than you'd like? Then you DON'T need to be working harder. You need to be working smarter. Today I'll talk about how you might fall into the trap of working harder and still not getting results, and specific steps you can take to work smarter and require WAY less hours being in your business. Oh, and you'll totally make way more money this way, too. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

time and time again, I've found that my clients struggle with the same question. when it REALLY comes down to it, they're scared that they won't be able to succeed. that they'll invest the money and then be even more broke. or that they'll take the leap to doing what they really want and fall flat on their face. that very fear is exactly what is stopping you from having the business you LOVE. it's making your life so much harder than it needs to be. today I'll show you why, and exactly how I fix this for my clients. enjoy! WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

when asked how they know what plants are poisonous and which ones are healing, members of a small community in Peru answered with this: "The plants tell us." Would you trust yourself to communicate with the plants you're eating? If you've been raised in modern society, probably not. Today we'll learn how the prevalence of information and answers can hold us back from our own wisdom- the same wisdom that allows you to become a UNICORN in your industry. And you'll know how to tap in to your intuition for answers. Enjoy! WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FACEBOOK COMMUNITY: www.facebook.com/groups/theunicornbusiness/

do you feel blocked when it's time to take the payment or ask for the sale? do you feel extremely uncomfortable accepting money for your work, especially when the sales get higher? this episode has all the answers you'll need to start feeling better accepting money. work with safina https://app.acuityscheduling.com/schedule.php?owner=12059681 join the facebook group https://www.facebook.com/groups/moneyfreedomforphotographers

what do you do when you fail? when you go all in and lose? when you go broke or go backwards? how do you know the difference between cutting your losses and when you should stay the course? and what's the difference between the people who become millionaires and the people who just never make it? I have the answer for you today. listen especially if you need a sign. work with safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 join the facebook group: https://www.facebook.com/groups/moneyfreedomforphotographers

I'm currently doing a mental challenge- 75HARD. It's proven to increase confidence, transform bodies, and feel amazing when completed. But I've noticed a lot of people don't finish the challenge. They fail. And the reasons why they fail are the exact same reasons you don't hit goals in your business. We'll talk about what those are, and how to make your goals much easier while still holding yourself to a high standard. JOIN THE FACEBOOK GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681

Think about where your brain floats off to when you're not busy. Does it default to worrying about money? Does it default to obsessing over that conversation you had, what someone thinks of you? Does it go to news and politics? Thinking about your business strategies? Or do you just make your schedule so busy that your brain doesn't have time to wander? Chances are these 1-2 topics will come up for you on a loop, a LOT. Your default state is the feeling you get from constantly thinking these things. It's actually the most comfortable feeling for you- even if it's negative, you're used to feeling it. Today I'll talk about how to identify your default state and change it to something that makes you money.

3 years ago, I was praying in church because I knew I had a voice and could help people. I received the message “podcast.” Which, as a photographer at the time, I had no clue what to talk about. I bought a microphone anyways. I found a podcast called the Life Coach School podcast which changed my life. I knew I wanted to be a coach. Now, I'm 1 year in to my own business podcast. 51 messages have been recorded and channeled into the universe. I used to dream about finding out what my forever career would be. Now, I have the answer loud and clear. Episode 51 is about the calling and following the breadcrumbs. It's about how to find the answer in the unknown. Enjoy. Work with Safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 Join the Facebook Community: https://www.facebook.com/groups/moneyfreedomforphotographers/

Ready for the analogy that will blow your mind? Most photographers spend 99% of their time solving for the problem of their toast... AKA how good their work is. They think if they make the perfect toast, people will buy. But it's not the toast. The toast is already perfect and delicious. People want it. And until you find and solve the real problem, you will essentially be wasting your time trying to make more delicious toast. Listen on to hear what you actually SHOULD be solving for. Work with Safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 Join the free facebook community: https://www.facebook.com/groups/moneyfreedomforphotographers

your business success is directly linked to your capacity to hold and process emotions. and business brings up ALL THE STUFF. today we'll talk about how those feelings of disappointment and unworthiness are supposed to be there. and how to clean them out so that you don't spend all your time running away. work with safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 join the facebook community: https://www.facebook.com/groups/moneyfreedomforphotographers

Whenever you're having a problem in your business, chances are it will fall into one of these five archetypes. in this episode, I'll tell you the most common patterns I see with my clients. you'll also learn exactly how to move forward depending on which ones you relate to. listen today, and make sure to save this episode for the times you feel stuck or lost. it's usually always one of these. TikTok link: https://vm.tiktok.com/ZTdytw5Pp/ Work with Safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 Join the Facebook Community: https://www.facebook.com/groups/moneyfreedomforphotographers/

here's my story about the identity shift (okay fine, crisis) I went through in 2021. I see it come up all the time in my clients. afraid to invest in their business and look like they're spending all the family savings. afraid to share their story and offend that family member. afraid to post all the time because their friends will think it's weird and cringey. In 2021, I became the person I would be if no one else cared. And I encourage you to do the same. You have the power today to make any decisions that you want. And it's time to let that feeling of weakness stop you from having the business of your dreams.

do you ever feel lost and confused when you don't hit your goals? do you feel hopeless when you give your all and then fail? you might be looking at your business as something you have to get right. kind of like a test where you need to study and get an A. today I'll explain how business is actually a huge science experiment. when you look at it as science, the fails make so much more sense. you'll make money so much faster this way. don't miss this episode! My Mom's Art: https://www.instagram.com/kpoulsenart/ WORK WITH ME HERE: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FB GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

do you believe that someone is looking for exactly what you have to offer, today? do you believe they're ready and willing to pay for it? if not, your work is to start to open up to the unseen. believing in your person even when 10 people say no. believing in the value even when your dad thinks you should lower your price. believing in the unseen will magnetize people you've never seen or heard of to your inbox, ready to pay you money. get all the details of how to do this in today's episode! WORK WITH ME HERE: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FB GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

do you wish the people around you were more supportive? wish your clients would refer you? wish your family would believe in you? wish your friends would share your business? today I'm going to share exactly how to receive more support. it will absolutely work wonders on the people around you. WORK WITH ME HERE: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FB GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

today I'm sharing the JUICIEST FEELINGS that I use to create clients over and over again. hint: they might not be what you'd think. you can change your thoughts to create a different experience of your business... and you're going to want to purposely aim to experience these three feelings. listen on to hear exactly what they are and how I cultivate more of them. WORK WITH ME HERE: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FB GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

sometimes my clients spend weeks or months putting off doing things. it feels like they just CAN NOT. the resistance is super high. the promised reward is not enough. today, I'm sharing 3 ways to hack your brain so that you don't have to spend so much time in the drama. drama = should I do this? is it really worth it? why haven't you done it yet? this is going to be terrible. this is going to be so hard. etc..... listen on to hear how I hack my ADHD brain to get my stuff DONE.

are you in creative scarcity? some signs are... - you have more ideas than you have time - you feel the need to document most ideas that come into your brain - you frequently switch between new ways of trying things - you cringe at the thought of doing things the way everyone else does - you frequently feel overwhelmed and scattered. if this is you, you're going to want to listen to this episode. I'll explain how creative scarcity actually makes you LESS creative in the big picture. Listen on to find out more.

ready to change your money mindset? let's talk about WHY it's so hard to trust yourself with money. I'll share how to shift your views of money to help you make easier decisions, take bigger risks, and feel safe with money. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

do you wish someone would just tell you what to do to make your business work? are you tired of feeling like you're doing so much and seeing so little return? today, I will explain exactly how to choose an action plan that works for you.. and how to do it more effectively than ever before. you will FINALLY be able to release the drama that comes from not knowing what you're doing. and you'll have so much more space to become a powerful salesperson. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FACEBOOK COMMUNITY: https://www.facebook.com/groups/moneyfreedomforphotographers

how do you talk to yourself when you mess up? when you said you would work on that one thing but you didn't feel like it all day? when you have a goal for the month and get sick? today we're talking about the biggest difference I see in clients who have a consistent business- recovery. I'll share the three aspects you need to bounce back faster and spend less time spinning. Work with Safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 Join the free facebook community: https://www.facebook.com/groups/moneyfreedomforphotographers

is the baby who can walk a better version of the newborn who couldn't? are you better once you've lost the weight and got the guy and made the money? today, we are talking about all of that. you'll see how setting goals from not feeling good about yourself makes you feel worse. and you'll learn what to focus on instead so that you can build long lasting self esteem. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE GROUP: https://www.facebook.com/groups/moneyfreedomforphotographers

this is your message to stop obsessing over your end of month or quarter goal, and focus on just today. dumb it down to one new thing you need to believe. one new post you have to make. one lesson that your business wants you to learn right now. you'll feel way less overwhelm, and you'll open up to finding new solutions in your business. listen to find out how I think about my growth so that I move through things faster!

Hey guys. Let's reflect on our 2021 goals today. I personally set a huge goal and majorly failed. We can choose to see our failure as a reason to never try again, Or we can realize how big of a gift failure is in business. You're SUPPOSED to fail. Today, we'll talk about how to use your numbers this year to push you to the next level, instead of using them against yourself.

are you meant to be an entrepreneur? so many of us wonder if we're cut out for business success. we see salespeople like the wolf of wall street, seasoned CEOS like the sharks on shark tank, ivy-league educated, multi generational, and investor backed business-starters. and we wonder if our little business can make it. today, we will answer these questions: are you enough? what if you suck at sales? what if you have trouble with money? how can you know if you are meant to have a thriving business? listen on to find out these answers & more. WORK WITH SAFINA: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FACEBOOK COMMUNITY: https://www.facebook.com/groups/moneyfreedomforphotographers

Have you ever felt like the only way to make more money is to do IPS? Does it feel intimidating and like way too much work? Today, I'll explain what I recommend & why. You'll be able to consider your own goals and vision, and you'll make decisions based on your own path instead of what "everyone else" says.

Have you ever felt so tired of NOT having the business you know your heart desires? This is how my client Cynthia felt when she first started coaching with me. She was ready to finally go all in on her passion of photography after 12 years of dipping her toe in the portrait business. My favorite part of her story is that it's not an overnight success- It wasn't easy for her. There were many times where the progress was slow or very difficult. This is a story about how Cynthia kept going no matter what, kept showing up for coaching, and is now creating consistent sales as a family portrait photographer. You will love the insight that kept her motivated even when it felt like things weren't working. Tune in to hear the full interview! Work with Cynthia: https://instagram.com/thatgirlphotography_?utm_medium=copy_link https://www.facebook.com/thatgirlphotographyct/ Work with Safina: https://app.acuityscheduling.com/schedule.php?owner=12059681 Join the free community: https://www.facebook.com/groups/moneyfreedomforphotographers/?ref=share

Michael Scott is a manager who wants so desperately to be seen as a leader. Yet he constantly puts himself in situations that make the people around him lose respect for him. He's not taken seriously even though he has the job title of Regional Manager. And so often, photographers are just like him. We show up without embodying the belief that our art is valuable. We hope that the outside world will see it as valuable, anyways. That people will support us. That they'll pay our rates without blinking. Today, I'll teach you how to go back into what you can control- Your thoughts around your business. The way you show up. And the next person you talk to. WORK WITH SAFINA https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE GROUP https://www.facebook.com/groups/moneyfreedomforphotographers

Do you struggle to let go of old beliefs? Do you find yourself coming up against the same thoughts every time you go for a new goal? Here's a process so easy, an 8 year old can understand it. Seriously, this was inspired by some work I did with my 8 year old, Carter. It's the same process I use to help clients on their way to a $100k business. Listen on to find out exactly how you can use it. WORK WITH ME HERE: https://app.acuityscheduling.com/schedule.php?owner=12059681 JOIN THE FREE FACEBOOK COMMUNITY: https://www.facebook.com/groups/moneyfreedomforphotographers

Every time I get frustrated and burnt out in my business, It's because I fell out of love with the process. Focusing on your true callings, desires, and love of service will change the way you experience your business. This is secret sauce to staying motivated and being open to more clients. Listen on to find out how to fall back in love with your business. Work with me 1:1 here: https://app.acuityscheduling.com/schedule.php?owner=12059681