Podcast appearances and mentions of kevin sellers

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity.  Kevin and Ali discuss how CMOs can get their CFOs on board, and what it's like to lead marketing at a company that has transitioned from public to private.  Kevin also recalls asking his team to break down the buyer journey for a large deal in an impressive level of detail, and shares what he learned from a memorable meeting he once had with a certain Mr. Steve Jobs.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Melissa Sargeant of Alpha Sense, Kevin Sellers of Ping Identity, and Alexandria (Ali) McCarthy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world's largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five, six, seven, & eightEpisode Timestamps: *(02:00) Kevin Sellers, CMO, Ping Identity*(04:00) Melissa Sargeant, CMO, AlphaSense*(04:30) Esther Flammer, CMO, Wrike*(06:30) Liam Barnes, Head of Demand Gen, Bionic*(08:00) Eric Quanstrom, CMO, CIENCE Technologies*(11:50) Don Schuerman, CTO & VP of Product Marketing, Pegasystems*(14:00) Michelle Huff, CMO, UserTesting*(16:00) Mandy McEwen, Founder, Mod Girl Marketing*(17:50) Madhukar Kumar, CMO, SingleStoreKey TakeawaysSimplification and focus on a single message or platform is a priority for many CMOs in 2023.Several CMOs say they believe in-person events can be a valuable way to connect clients and a crucial element of their marketing strategy. CMOs cited the web channel as a significant contributor to the pipeline over the years.Quotes“Rather than having multiple go-to-market kinds of motions, we're going to be singular-focused which will give us the ability to invest at the level we need to, but also keeps us simplified and focused on a single message or single platform.” - Kevin Sellers, CMO, Ping Identity“The website, the content team, and paid… those three key areas are what we're developing and focusing in on 2023 to bring new people into the pipeline.” - Melissa Sargeant, CMO, AlphaSense“Our constant need to optimize channels and to look at every single message and keyword—optimizations that we can potentially do within those inbound digital channels is a huge focus for us." - Esther Flammer, CMO, Wrike"Our field budget which is working with vendors… are the lowest volume but the highest converting for us because it's basically just ABM and sales." - Liam Barnes, Head of Demand Gen, Bionic“Some uncuttables are a lot of the positions that we've achieved on directories where our own clients are reviewing us and relating their firsthand experience of doing business with us to the rest of the world." - Eric Quanstrom, CMO, CIENCE Technologies“I think one of the best things I can do as a marketer is connecting one client with another client so that they can inform each other… some of that can only happen at a big in-person event where we can sit down in a tech pavilion or an expo and see the technology, but also talk to each other about how it can be used." - Don Schuerman, CTO & VP of Product Marketing, Pegasystems“​​Our web channel is definitely a huge contributor to pipeline over the years." - Michelle Huff, CMO, UserTesting“If you are in B2B, your target market is on LinkedIn and it's only getting bigger and bigger...if you're not on LinkedIn and you're in B2B, you're missing out on a massive opportunity." - Mandy McEwen, Founder, Mod Girl Marketing“Our first unctuabble item is events and hybrid events too–webinars and such. There are ways to do that in a very economic fashion." - Madhukar Kumar, CMO, SingleStoreSponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Ian on TwitterConnect with Ian on LinkedInCaspian Studios

This episode features an interview with Kevin Sellers, CMO at Ping Identity. Ping Identity helps you protect your users and every digital interaction they have while making experiences frictionless. Kevin is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands.On this episode, Kevin shares his insights into prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of the accurate brand ambassador.---“We've invested heavily and will continue to do so to ensure that our digital journey is exceptional.”  - Kevin Sellers, CMO, Ping Identity ---Episode Timestamps:*(03:14) - Kevin's role at Ironclad*(04:24) - Segment: Trust Tree*(10:59) - The power of leveraging data*(13:51) - Segment: The Playbook*(14:21) -  Prioritizing the digital customer experience*(18:34) - Choosing the accurate brand ambassador*(25:21) - Segment: The Dust Up*(28:58) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---Links:Connect with Kevin on LinkedInConnect with Ian on LinkedInLearn more about Ping Identitywww.caspianstudios.com

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Peeyush Dubey of LTI, Brad Mehl of Coleman Research, Kevin Sellers of Ping Identity, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In this episode of The Marketer's Journey, I interview Kevin Sellers, CMO of Ping Identity. Kevin believes strongly in using the psychology of marketing to connect with customers, and during our conversation, he shares his tips for adopting this mentality. He also explains some of the key lessons he learned during his 13 years at Intel, and how he knew Ping Identity was the right fit for him as a company.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Build credibility early on. Coming off the heels of a long stint at Intel, Kevin had to shift gears and earn the trust of a new team when he first came on as CMO of Ping Identity. To do this, he secured a few short-term wins early on in his role, established trust with his team and made his intentions as CMO clear to really hit the ground running as a leader.Learn the immutable laws of growth. Kevin mentioned that during his time at Intel, he learned from the company's former CEO Andy Grove that success requires two key ingredients: a unique product or service, and the ability to communicate its value to your audience. Without innovative marketing and branding tactics, a company will find it difficult to move the needle or grow as an enterprise.Tap into human psychology. Kevin is a big believer in tapping into human psychology and emotion through marketing tactics. By crafting a compelling narrative around a universal human truth, marketers will have a better chance of getting through to their audience in a way that feels unique, emotive and personal.Learn more about Ping Identity here: https://www.pingidentity.com/en.html Learn more about Kevin here: https://www.linkedin.com/in/kevinsellers116/

Description: This week we welcome Kevin Sellers, our Chief Marketing Officer here at Ping Identity. When he's not traveling the world, Kevin is leading the charge of our marketing efforts to be sure Ping is connecting with its users and championing truth, trust, and identity. Kevin talks about his transition from Intel into the identity space and what he's learned, why partnering with Terry Crews was great for the brand, and his tips for brands looking to stand out and convey their uniqueness.   Key Takeaways: [3:00] Kevin talks about what he learned at Intel Inside about creating an emotional response and teaching consumers to think not only about what it is they are buying, but what goes inside, how it's made, and how this makes a difference. [5:14] The identity world now can look like what Kevin calls the “sea of sameness.”Everyone talks about being the trusted solution. How does Ping Identity stand out and convey its specialties and uniqueness? [5:45] In this digital-first world, we must understand who it is that we are engaging with, and that means truly knowing your identity and how it matters. [8:25] Identity is the foundation of all commerce. Kevin shares how brands can position themselves in a way that shows their unique value. [9:11] What is the differentiator for Ping? Kevin first talks about knowing the soul of the company, which is a combination of mission, culture, leadership, and values, and also strategy. [11:19] Ping Identity helps its users become champions, which is more of an emotional place where the team can position capability through more of an outcome orientation than a feature or rational product-based orientation. [12:50] How did Terry Crews come to be involved with Ping Identity, how did it help the brand, and what makes Terry so cool to work with as the Chief Identity Champion? How can brands decide if working with a spokesperson is right for them? [21:42] Our identity is like a fingerprint; it is unique to us and cannot be copied. Our credentials can, but our identity is unlike anyone else's, and that is why it is the foundation of any digital transformation. [23:08]The evolution that was eye-opening to Kevin was how important and central identity and access management really is.   Quotes: “There's what you want to be for the market, and then what you are. Part of the journey is to really do a discovery of the soul of the company.”—Kevin “Most people will listen to and engage with a message from a trusted person talking about a brand, far more than they do a brand talking about a brand.”—Kevin “Be true to your soul, be true to who you are, tell the story well, and you'll find that that marketing is actually a pretty cool thing. And it actually can make a difference in the trajectory of your company's success.”—Kevin Mentioned in This Episode: PingIdentity KevinSellers TerryCrews

FUD, you ever heard of it? No, not Elmer Fudd, the Looney Toon set on hunting that wascally wabbit Bugs. We’re talking about FUD, the acronym for Fear, Uncertainty, and Doubt, a marketing tactic that focuses on the dangers customers face if they don’t adopt a product. In the B2B cybersecurity world, FUD-based marketing is quite popular, and while it's effective in many cases, the negative approach can have unintended consequences on company culture and brand perception.  Enter Dan Lowden of HUMAN, Kevin Sellers of Ping Identity, and Armen Najarian of RSA, three B2B CMOs in the cybersecurity world set on throwing FUD out the door and selling instead through values-based marketing. Tune in to this fascinating episode to learn how these brands have found ingenious ways to differentiate themselves in an increasingly competitive market, why B2B brand values are essential to success, and more. For full show notes and transcripts, visit https://renegade.com/podcasts/

Agile Project Management is an iterative approach to managing projects. It is a more collaborative approach of working with stakeholders, work is being delivered in smaller chunks, and offers a consistent feedback loop. On this episode we have Kevin Sellers joining us! Kevin is a consultant, certified Agile coach and Digital Program Manager. We will discuss the differences between agile vs. traditional project management, as well as the steps one can take to shift from traditional to agile project management.Youtube: https://youtu.be/_1EjMhfzW5IWebsite: www.ehhudson.comLinkedIn: https://www.linkedin.com/company/e-h-hudson-consulting/?viewAsMember=trueFacebook: https://www.facebook.com/Eh-Hudson-Consulting-102445911393454Email: xavierb@ehhudson.com--------------------------------------------------------------------------------------------------------------------Guest InfoKevin SellersEmail: ksellers@c2consultingllc.orgWebsite: http://www.c2consultingllc.org/

In this episode, Kevin Sellers the CMO of Ping Identity digs deeper into the roots of marketing and the evolution of marketing technology while presenting an actionable template for marketers to build great brands and tell compelling brand stories. He covers many aspects surrounding the brand building and why having just the data and technologies is not enough for companies to win. Contact Kevin Sellers | Follow us on LinkedIn

How do we get people to understand more about who we are?  What do our customers and prospects want to know? These are some of the questions that you’ve probably asked to improve your brand strategy. In this episode of The Digital Fast Lane, I heard from Kevin Sellers, CMO at Ping Identity. He outlined the strategies the company used to market globally, manage different buyer personas, overcome the challenges of increasing awareness, and more. Find Kevin on LinkedIn! You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.

Around the world, Intel is a brand that most people are aware of. But that wasn’t always the case. Kevin Sellers is one of the reasons why Intel was able to build up its brand recognition in new regions all around the globe. and now he’s working hard to make waves at a different company. Kevin is currently the CMO of Ping Identity, where he is helping the company emerge as a leader in a growing market of intelligent identity. On this episode of Marketing Trends, Kevin talks about his past and the work he’s doing now with personalized customer journeys and innovative marketing techniques. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Author and business philosopher Peter Drucker said marketing and innovation are the only two basic functions of a business enterprise. These products results. The rest are all costs. It's a phrase Kevin Sellers has come back to again and again throughout his decade's long career as a mass communications expert and award-winning marketer. Previously at Intel, he dedicated more than 20 years to leveraging his marketing acumen to create lasting brand value and deliver growth. Today, as CMO of Avnet, he drives key demand generation activities, digital marketing, customer experience, brand strategy, advertising, co-marketing and PR efforts.   Kevin joined the SuccessLab podcast to discuss what he does to stay ahead of marketing trends, martech (and his favorite tool for tracking metrics), and why it's absolutely vital for organizations to be able to explain their brand with five words or less.   Can you briefly walk us through your career and the various roles that you've held? Intel is one of those companies where if you showed some promise and some ambition and so forth, you weren't pigeonholed into a specific thing. I had an opportunity. I showed enough acumen in the space of marketing where they said, "Yeah, come on over and we'll put you in a marketing role." I did product marketing roles for most of my early career in marketing and then expanded from there.   I spent about eight years of my Intel time (I was there for 23 years total) living in Japan, most of which was doing marketing. For the last several years I ran all of marketing, which included product marketing, pricing, branding, advertising and our retail operations. That's what kind of got me into the broadest exposure of marketing.   When I came back from Japan I ran brand strategy, which was a lot of fun. I was basically handed the keys to the Maserati. This was a company at the time whose brand value was the seventh most valuable in the world and I had a chance to shape and drive the brand strategy for the company for a few years –– so the Intel presence and identity system you see today was work that my team and I did back in 2006/2007.   They asked me to run investor relations. It was a fascinating opportunity to really hone communication skills because you have to be able to tell the story of the company to a group of very, very savvy investors and analysts.   In my last role at Intel, I handled all of their global advertising and their digital marketing. That was everything from television spots down to all of our digital execution and so forth. So, I did that for several years and then I left Intel and worked for an agency for a bit and then ended up at Avent CMO.   How did you gain the skills for your role in investor relations? They came to me because I started my career in finance and I understood P&L and balance sheet language. Because I'd spent most of my career in marketing, they viewed it as a nice blend of somebody who understood marketing and positioning but could also speak to a financially savvy audience. It turned out that combination of experiences was really helpful. Most companies will take a person straight through finance and turn them into an investor relations person. What you find is that person understands the business well, but they're not terribly good at positioning, talking strategy and marketing that story well.   So, I found that my background worked well and I was able to garner a lot of respect and attention fairly quickly. I had enough exposure to the business where I could talk about it, but in terms of learning what's new, you learned rather quickly that there's a lot of pitfalls in a job like that which I didn't understand. I had a lot of help from my boss at the time and from lawyers.   I had a lot of help, but I think a lot of it was using my experience, reaching out to people who had done the job before and then making sure I was leaning on experts in different areas like legal or disclosure or things like that.   Over the years, how have you seen marketing change? I would say the rise of digital and, specifically, mobile digital has been a tectonic change. As sort of a byproduct of that, when you think about how you would reach a consumer 20 years ago, it was oh so simple because you had just a few ways. You would either use television or you would use print or you might use direct mail or something like that.   I think I saw a stat somewhere back in the '70s. There was something like 500 to 1,000 messages a day hitting a consumer. Today that number, depending on the research you look at, hovers between 5,000 and 10,000 a day. The rise of digital and the rise of mobile has created so many more touchpoints for businesses and markets to reach consumers. As marketers, how do you break through just this cacophony of noise that's out there when you know your target audience is just being saturated and bombarded with messages? How do you break through? How do you stand out? How do you get noticed? How does your message actually resonate and stick with the target audience?   That's why there's the rise of so much of martech. All the tools and technologies to help refine your segmentation and refine your media choice and mix and all the different tools and technologies out there. Digital does give you the ability to get more direct feedback in a more real-time manner, but again, the biggest challenge we all face is how to break through so much noise and so many messages hitting our target audience? That's a big challenge for all marketers.   What's been a skill that you've had to adapt over the last couple of years? I would say applying digital. Digital is just another channel, right? The core marketing function really hasn't changed, but what has changed is because of so many access points, it's finding your core audience, who you're trying to reach and determining how do you reach them. But at the end of the day, you're still grappling with "What's my message? How do I tell it? Does it resonate? Am I differentiated and unique? Am I able to put a value proposition out there that people care about?"   Those are the same issues that all marketers are grappling with. It's just gotten infinitely more complex because the choice of which you have to go to market now is infinitely broader. The tools you have to use to potentially measure and analyze and tweak and update and modify are almost infinite. Those are things that are requiring a different cadence, a different speed which we operate. It's much more real-time.   What is one piece of advice you would give to fellow marketers or even an entrepreneur looking to market their business? One of the things I tell startup companies is, "Understand the business that you're in, but focus on how do you describe that business in five words or less." It is a very hard exercise. It may take days, weeks, months to figure that out. But if you can get to a point where you can describe yourself in five words or less and it's meaningful, people understand it, you're on to something. From there you can build a marketing and brand strategy because you've learned how to position your company, you've learned how to tell it very simply and now you can go forward with the full story. That's one thing I would have them start with, which is a challenging yet very enlightening exercise.   LIGHTNING ROUND Are you a coffee drinker? Yes or no. No, I'm a hot chocolate guy.   How do you get going in the morning? I run in the mornings. That's what gets me going.   What's one business tool you're geeking out over right now? We're just implementing Percolate. I love it because it gives me access to the whole calendar of content and campaigns and everything and I can see in a glance everything that's happening around the world, and it's the first time I've ever had that capability, so I'm actually very much geeking out over that tool.   What is a favorite piece of technology currently? My range finder. I love it. I pull it out and I can really quickly click a button and it tells me exactly how far out I am from the pin. It's a simple piece of technology that I use a lot.   What's one book you'd pass along to a fellow marketer? My favorite book is a book called "Insanely Simple." It's written by Ken Segall who used to be the creative director at the agency that worked for Apple and Steve Jobs. He writes a book about how Steve Jobs, one of his greatest traits was his ability to keep things very, very simple. It's probably the most important marketing book I've ever read because it helps me to remember that the best marketing is also the simplest marketing. Your message needs to be simple. Obviously compelling and interesting, but we typically confuse compelling and interesting with lengthy.   Who's one person you'd like to go on a road trip with. Bono. I had a chance to meet him in Cannes one year in France and he is such a genuine human being and I was so impressed that I would love to go on a road trip.   How many hours of sleep do you get each night on average? Oh boy. I have not been a good sleeper the last month or two. I've done better, but for the last couple years I was probably doing about four (and by the way, that's not good and certainly not something I'm proud of and I don't think people should wear anything like that as a badge of honor). It's just not good for you. Now, I'm in the five range and that's been helpful. I'd like to get it more consistently in the six range and maybe even hit seven once in a while.   Well, lastly, how can people connect with you? Kevin.Sellers@Avnet.com, so I'm happy to connect with anyone that would like to.  

You have a miniquad, so you know all about batteries, right? If you're heading into the world of X Class, you may want to rethink that. Bigger batteries mean you have to pay more attention to battery care. Kevin Sellers talks how to make your X Class–sized batteries last longer and safer.

You have a miniquad, so you know all about batteries, right? If you're heading into the world of X Class, you may want to rethink that. Bigger batteries mean you have to pay more attention to battery care. Kevin Sellers talks how to make your X Class–sized batteries last longer and safer.

Want to build a 800-1200mm drone but don't have cash? Want to build a top-of-the-line racer but don't know where to start? Kevin Sellers talks best builds for the bank, from entry-level trainer to gold-standard racer.

Want to build a 800-1200mm drone but don't have cash? Want to build a top-of-the-line racer but don't know where to start? Kevin Sellers talks best builds for the bank, from entry-level trainer to gold-standard racer.

Choosing a flight controller for your X Class build isn't hard, but there's a lot of factors you should to keep in mind. Kevin Sellers outlines what you should keep in mind before you buy.

Choosing a flight controller for your X Class build isn't hard, but there's a lot of factors you should to keep in mind. Kevin Sellers outlines what you should keep in mind before you buy.

A key component of drones of any type is the drive train. Motors, ESCs, props, batteries; it's not just plug and play when it comes to X Class drone building. Expert builder Kevin Sellers discusses what you need to keep in mind when building your X Class rig, what's on the market, and what you should (and shouldn't) do to keep your X Class build fast and cheap(er).

A key component of drones of any type is the drive train. Motors, ESCs, props, batteries; it's not just plug and play when it comes to X Class drone building. Expert builder Kevin Sellers discusses what you need to keep in mind when building your X Class rig, what's on the market, and what you should (and shouldn't) do to keep your X Class build fast and cheap(er).

The foundation, quite literally, of an X Class racing drone is the frame. Edie and Kevin Sellers talk composition, configurations, and frame designs.

The foundation, quite literally, of an X Class racing drone is the frame. Edie and Kevin Sellers talk composition, configurations, and frame designs.

We kick off this podcast with the show's hosts, Edie Sellers and Kevin Sellers of X Class Drone Racing. We talk building big drones, how to build them, and how to fly them.

We kick off this podcast with the show's hosts, Edie Sellers and Kevin Sellers of X Class Drone Racing. We talk building big drones, how to build them, and how to fly them.