Podcasts about intel inside

How does a tech company turn a simple sound into one of the world's most recognizable audio marks - second only to a baby crying? Former Intel Global Brand Director Merlin Kister reveals the strategic thinking behind Intel's most iconic brand elements during his nearly two-decade tenure.From simplifying product naming with the Core i3/i5/i7 system to creating Intel Gamer Days - an experiential event that expanded globally - Kister shares practical insights on aligning brand decisions with business objectives. He unpacks how Intel maintained its brand leadership even as competitors emerged, through initiatives like the Intel Inside program and strategic partnerships with PC manufacturers.Key topics covered:How Intel simplified its product architecture to help consumers make better purchasing decisionsThe business strategy behind the famous Intel sonic brand and Intel Inside programCreating meaningful brand experiences through partnerships with the Olympics, NFL and gaming communityBuilding trust with technical audiences while maintaining broad consumer appealBalancing short-term sales goals with long-term brand equityKister provides a masterclass in connecting brand initiatives to revenue and profitability while never losing sight of the end user experience.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

In this episode of KP Unpacked,  the number one podcast in AEC, KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner.You're selling to GCs. You're marketing to architects. But if the owner doesn't see the value, you're just noise in the vendor stack. KP unpacks the real reason BIM didn't deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon.

Intelが「Intel Inside」スローガンを“強化”　世界に自社の存在感をアピール。　Intelは4月2日（米国太平洋時間）、新しいブランドスローガン「That's the power of Intel Inside」を発表した。同社が1990年代から利用してきた「Intel Inside」（登録商標）に敬意を払いつつ、パートナーや顧客と共に重要な役割を果たしていくことをアピールすることが目的だという。

In this episode, Scott Becker discusses Intel's surprising stock surge, driven by Lyft's decision to use MobileEye technology.

In this episode, Scott Becker discusses Intel's surprising stock surge, driven by Lyft's decision to use MobileEye technology.

John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company's infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025.  John and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, which Life Science Nation hosted. (Wendy recently interviewed Dennis Ford, founder and CEO of Life Science Nation, which specializes in fundraising for life sciences companies.) In this episode, John describes three clinical applications for Prapela's technology and outlines the company's global expansion strategy, focusing on providing valuable insight into navigating international markets, regulatory challenges, and cross-cultural communication.  The Science Behind Safer Sleep  At the heart of Prapela's innovation is that 62% of healthy infants experience irregular breathing patterns and oxygen desaturation in their first three months of life. The Collaborative Home Infant Monitoring Evaluation (CHIME) study monitored over 1,000 healthy infants at home using hospital-grade equipment to track their respiration, cardiac activity, movement, and oxygen saturation levels. Episodes varied in frequency, severity, and duration among babies—some experienced them once, while others showed multiple occurrences.  Most significantly, these breathing irregularities occurred not just in at-risk infants but in otherwise healthy babies, highlighting a previously unrecognized challenge in early infant development. (Ramanathan, R., et al. (2001). Cardiorespiratory events recorded on home monitors: Comparison of healthy infants with those at increased risk for SIDS. JAMA, 285(17), 2199-2207.)  Prapela's infant mattress helps to regulate babies' breathing through a gentle, barely perceptible vibration. The innovation grew out of research by Dr. David Paydarfar, who, in the 1990s, discovered that a specific type of random vibration, known scientifically as "stochastic" vibration, could improve the “pacemaker function,” the neurons in a baby's brain that controls automatic breathing. The vibration is so subtle it moves less than half the diameter of a human hair, making it effective and non-disruptive to sleep patterns.  The Hospital-First Strategy  The company has secured over $8 million in funding through grants and awards, allowing them to maintain control while developing their technology. John says this will enable the company to seek equity investment from a position of strength, with FDA clearance on the horizon and a clear path to commercialization.  Their market strategy began in hospitals, aiming to directly and immediately impact infant care in critical settings. This approach is grounded in decades of successful medical device launches, which built a foundation of clinical credibility before venturing into the broader consumer landscape. The technology has already demonstrated its potential, reducing reliance on supplemental oxygen and minimizing the need for traditional breathing interventions.  John envisions a future where "Prapela Inside" becomes as recognizable in infant care as "Intel Inside" is in computers, starting with the 52 global manufacturers of hospital bassinets and incubators:  [W]e we can make this mattress fit any infant sleep device worldwide. So it doesn't matter if it's an incubator, bassinet, crib, or cot, as they use the term in international markets, right? We can make it fit those products. So, our strategy is similar to that of Intel with the microchip. You'll see a little badge when you buy a computer from Dell or some other company. It says Intel inside.  By positioning their technology as a vital component that transforms standard infant care equipment into advanced breathing support systems, Prapela aims to revolutionize hospital infant care worldwide. Following FDA approval, Prapela plans to pursue regulatory clearance in other markets, initially focusing on Europe, India, and the Middle East. The sequential approach allows them to leverage their FDA clearance while adapting to local regulatory requirements in each new market.  Cultural Intelligence in Global Marketing  John offers valuable insight into cross-cultural communication and marketing. He emphasizes several key principles for successful global expansion:  Language Simplification: English is widely spoken in international business, but vocabulary depth varies significantly. John advocates using simpler terms and friendly communication to bridge language gaps.  Local Market Adaptation: Success in one market doesn't guarantee success in another. Companies must adapt messaging, pricing, and marketing approaches to local market conditions rather than forcing an American-centric approach.  Brand Management: While maintaining global brand consistency is essential, give local managers some latitude in adapting messages to their markets. This is particularly critical when moving from clinical to consumer marketing, where terms like "calmness" might carry different cultural connotations across markets.  He underscores the importance of remaining open to and respectful of local customs and traditions in international business relationships with a memorable story from his early career in Mexico. The general managers of manufacturing operations presented him with a stuffed armadillo. Initially puzzled by the gift, he later learned it symbolized appreciation for his patience and understanding of their culture.  Brand Identity Across Borders  John explains that "Prapela" was carefully constructed from Latin roots to create a unique name that wouldn't carry unintended meanings in other languages. This thoughtful approach helps avoid the pitfalls that some major companies have encountered, such as the famous case of Chevrolet's Nova in Latin American markets, where the name unfortunately translated to "doesn't go."  The company's branding strategy balances global consistency with local flexibility from the outset. It maintains core clinical messaging that resonates with medical professionals worldwide while recognizing the need for nuanced consumer-market approaches. John explains that exercise is particularly important when communicating concepts like infant calmness or comfort, as cultural interpretations can vary significantly.  Listen to the full episode to learn more about Prapela's innovative approach to their technology and market entry strategy.    Links:   Website: https://www.prapela.com/  LinkedIn: https://www.linkedin.com/in/jkonsin/    Connect with Wendy - https://www.linkedin.com/in/wendypease/  Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com 

Show Notes for "The Silicon Valley Podcast" – Dave House Interview Guest: David House, American Engineer and Computer Designer Bio: David House, also known as Dave House, is a distinguished American engineer and computer designer renowned for his significant contributions to Intel, where he was pivotal in developing the company's microprocessor product line. He is widely recognized for coining the slogan “Intel Inside,” a marketing campaign that transformed Intel into a household name. Career Highlights: BSEE from Michigan Technological University (1965) MSEE from Northeastern University (1969) Early career at Raytheon and Honeywell, focusing on computer design and communications systems Joined Intel in 1974, eventually becoming the General Manager of the Microcomputer Components Division Led Intel's transition towards a marketing-driven approach, launching the “Intel Inside” campaign Grew Intel's microprocessor division from $40 million to $4 billion annually Served as President and CEO of Bay Systems and later CEO of startup Allegro Current Chairman of the House Family Foundation and Chair of the Board at the Computer History Museum Developed a theory related to Moore's Law, identifying an 18-month period for the doubling of transistor capacity on integrated circuits Interview Topics: Leadership Decision Making Managing for Results Conflict Resolution Meetings Vision and Mission: Integral to leadership and decision-making with culture being a fundamental aspect, often summarized as “Culture is the rules for when there are no rules.” Key Interview Questions: Introduction: Dave, it's a pleasure to have an industry legend like yourself here. To get us started, could you give our audience a quick 30-second overview of your impressive career? Mentorship: During those early years, who were some of your mentors, and how did they shape your path? Management Focus: Can we talk about some of the lessons learned? For starters, should a manager focus on managing people or outcomes? And how can they best achieve the desired results? Overspecifying Results: Can you elaborate on what you mean by overspecifying results? Decision-Making Process: You've talked about the importance of socializing the decision-making process. Can you explain what that means and why it's beneficial? Constructive Confrontation: You've advocated for a more constructive approach to confrontation in business meetings. Can you share why and suggest alternative strategies for addressing disagreements? Roles of a CEO: For aspiring leaders, what do you see as the two most critical roles of a CEO? Career Reflections: Looking back, which career choices are you most proud of, and what life lessons can our audience glean from those experiences? . Key resources referenced: - The book "High Output Management." 

0:00:00 – HKPUG 會訊 + Tech Talk 0:43:43 – 依輪乜事 0:56:25 – Main Topic 本集全長：2:17:31 Tag: Telegram 將提供部份疑犯個人資料給執法部門成釋放 CEO 交換條件, 三星印度工廠員工罷工竟要求職位世襲, iPhone 4S 入錯密碼被鎖機 10 …

Rob Karsten, Excelitas  Rob Karsten is regional EMEA director for Excelitas with responsibility for the Phoseon range of products that span the printing industry. Excelitas technology enables huge gains in productivity and efficacy yet they are often unseen within the machine, and as such, this poses a communication challenge. Citing the ‘Intel Inside' campaign, Rob explains how storytelling enables him to educate and inspire customers of the considerable advantages of Phoseon's market leading UV LED Curing technology! The Phoseon business was recently acquired by Excelitas, and the story of Phoseon and their market leading technology has been an inspiration. Rob is a great storyteller and has been instrumental to the success of the business!Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. In 2024, we hope to see you at one of our events:FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain

Hoewel de concurrentie steeds meer marktaandeel aan het winnen is, blijft dit bedrijf voorlopig nog onmisbaar in de chipsector: Intel! In deze aflevering van Doorgelicht richten journalist Nina van den Dungen en analist Jim Tehupuring de schijnwerper op het chipbedrijf uit Californië zodat jij als belegger kan bepalen wat een Intel-aandeel nou écht waard is. Nina vertelt je alles over de geschiedenis van Intel en Jim doet een fundamentele analyse.  Het bedrijf  Intel is één van de grootste fabrikanten van microprocessoren ter wereld met ongeveer 130 duizend werknemers in 65 landen. Het bedrijf is lange tijd marktleider geweest op het gebied van microprocessoren, maar vandaag de dag nemen concurrenten zoals AMD steeds meer marktaandeel in waardoor de positie van Intel als koploper steeds onzekerder wordt.  Het bedrijf werd in 1968 opgericht door Gordon Moore en Robert Noyce. Intel begon met het ontwerpen en de productie van computerchips die veelal te vinden waren in rekenmachines en industriële apparaten. Hoewel de eerste jaren verlieslijdend waren, sloot Intel de jaren 70 af met een winst van bijna 78 miljoen dollar.   De jaren 80 waren veelal succesvol voor Intel, vooral dankzij de deal die het bedrijf met computerbouwer IBM sloot waardoor de eerste personal computers (PC's) voorzien werden van Intel-processoren. Halverwege het decennium leed Intel wel één flink verlieslijdend jaar door de steeds sterker wordende concurrentie, dat was in 1986 toen het bedrijf bijna 203 miljoen dollar verloor.  In de jaren 90 wist Intel één van de grootste leveranciers van microprocessoren te worden, mede dankzij de succesvolle marketingcampagne ‘Intel Inside'. Het decennium werd afgesloten met een winst van bijna 30 miljard dollar.   De jaren 2000 stonden in het teken van tegenslagen voor Intel doordat concurrent AMD met een nieuwe lijn chips een groot marktaandeel wist af te pakken. Intel wist het hoofd boven water te houden door een megadeal met Apple te sluiten. Daardoor werden alle computers van Apple tot 2020 voorzien van een Intel-processor.   Rond 2016 begon de groei van Intel flink te stokken toen er productieproblemen ontstonden rondom de tiende chipgeneratie. Door overhaaste beslissingen kwamen de nieuwste chips pas in 2019 uit, terwijl dat in 2016 al had moeten gebeuren. Ook kwam Intel in een groot schandaal terecht toen aan het licht kwam dat Intel-processoren al sinds 1995 serieuze beveiligingslekken hadden.   In 2021 kondigde het bestuur van Intel een nieuwe strategie aan om het bedrijf terug te brengen naar een plekje aan de top. Sindsdien investeert Intel vooral in nieuwe fabrieken, in de industrie ‘fabs' genoemd, en probeert het ook op markt voor videokaarten te komen. Daarnaast hoopt Intel dit jaar ook marktaandeel van Nvidia te pakken met een nieuwe AI-chip.   De fundamentele analyse  Voor Intel bespreken we onder andere de omzet, de winst, het missende dividend(rendement) en de negatieve kasstroom. Ook kijken we verder dan de cijfers, we focussen op de innovatiekracht, het productaanbod, de concurrentiedruk, de naamsbekendheid en nog veel meer.  De presentatoren  Nina van den Dungen is journalist en presentatrice bij BNR Nieuwsradio. Als echte verhalenverteller vertelt ze je alles over ontstaansgeschiedenis van bedrijven.   Jim Tehupuring is analist en vermogensbeheerder bij 1Vermogensbeheer. Met een flink dossier aan kennis en jarenlange ervaring in de financiële wereld, analyseert hij bedrijven in begrijpelijke taal.   Over Doorgelicht  In Doorgelicht richten Nina van den Dungen en Jim Tehupuring de schijnwerper op de bedrijven achter je favoriete aandelen zodat jij als belegger kan bepalen wat ze nou écht waard zijn.    Disclaimer  De inhoud van Doorgelicht is geen financieel advies. Beleg altijd op basis van je eigen overwegingen en onderzoek.  Redactie en montage  Niels Kooloos See omnystudio.com/listener for privacy information.

Ron Whittier Interview Introduction Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore, who left Fairchild Semiconductor to start their own company. In the early years from 1970 to 1978, Intel went through major inflection points that helped transform it from a startup to an industry leader. Ron Whittier, who joined Intel in 1970 as an engineering manager, played a key role in navigating many of these pivotal moments. This included instilling the pioneering "Intel Culture" driven by Andy Grove, expanding into new product lines like microprocessors, raising funds through Intel's first public offering in 1972, and then rapidly scaling up design and manufacturing capabilities. From 1978 to 2000, Intel experienced explosive growth riding the PC revolution and the emergence of the world-wide web. Ron helped the company successfully navigate through additional inflection points like improving manufacturing processes under Craig Barrett's leadership, the famous decision to exit the DRAM business to focus on microprocessors, developing major marketing campaigns like "Intel Inside", transitioning to being a sole microprocessor supplier, and forming new groups like the Intel Architecture Labs and Intel Capital. Through recognizing and deftly navigating these many inflection points, Ron and Intel's leadership team transformed the company into a global technology powerhouse. We talked about   How did Intel balance looking for outside ideas and developing things internally? When you listen to historians talk about the history of Intel, what are they missing or not getting 100% correct? What words do you want to say to the next generation of Intel employees and entrepreneurs out there? Did you ever look at the other companies in Silicon Valley and think that their businesses were being run in ways that you wished to model? And much more…

Andrew's iMac is back.. again! Long live Intel? Sponsor, not a sponsor. We haven't chatted about movies in a while, and Jason almost still didn't get to. Martin brings some hyper-local "tech news" to the table for discussion! So many Mangos! Using Apple Podcasts? All notes can always be found here (https://listen.hemisphericviews.com/103)! Intel Inside 00:00:00 Audio Hijack (https://rogueamoeba.com/audiohijack/)

Pablos: There's this idea that was just published that you could produce concrete and make it stronger by adding charred coffee grounds to the mix. And this is some research out of Australia. So concrete, if it's not obvious, is like the most used material on the entire planet, aside from oil, which we burn. Cement, is in everything, and it's this like staggering scale problem. Partly because of its contribution to greenhouse gases, right? So when you make cement, you're burning some shit to make a bunch of heat to make the cement and you need that heat and there are ideas to decarbonize cement by electrifying cement plants. But then there's this chemical process going on, which is the bulk of the carbon emissions. And there's just no way to get rid of that. So that's kind of the lay of the land. Interestingly, about half of all the cement in the entire world is made in China. That country is basically made of cement. This is one of the major targets for trying to do reductions of carbon emissions. And these guys figured out how to use coffee grounds. It's not totally clear to me that they're using, uh, used coffee grounds, I presume that's the case, because there's 10 billion Kilograms of used coffee waste every year that mostly ends up as biomass rotting in landfills. So this is worth solving. I thought this was kind of interesting. You can't just take the coffee and throw it in the cement because the oils and stuff in it will seep out and actually make the cement fall apart. They invented this pyrolyzing process where you basically heat up the coffee grounds to a specific, pretty high target temperature, around 500 C, I guess. That'll get rid of the oils presumably, and makes it into an additive you can just throw into the cement mix and it makes it 30 percent stronger. So I got two things that are kind of interesting, related to this. We Have a company our fund backed called DMAT, and these guys figured out how to make cement that's lower carbon, but the way they do it, is they solved this 2000 year old mystery in material science, which is, how did the Romans make cement? Ash: I was going to bring that up. Pablos: Yeah. Cause they made the, the Pantheon to like two millennia ago and it's still there. It's unreinforced concrete in a seismic zone. And then they, somehow got busy, watching Netflix or something and got bored and forgot all about how to make cement. And then nobody's been able to figure it out ever since. Ash: They were just looking at the colosseum. They were like, Hey, I'd rather look at the lion. Maximus Aurelius or whomever. And then that's it. They're like, forget it. Pablos: Look at the cool lion. Oh shit. The lion ate the guy who knows how to make the cement. Ash: Literally probably what happened. Pablos: That is literally probably what happened. So anyway, I got this team at MIT that figured it out. Ash: It was self healing, right? Pablos: We figured that out a little while ago. It's self healing because what happens with cement is it fractures, water seeps into the cracks and then destroys the cement from the inside out. And that's what's happening to our bridges and everything else we made. And so to make it stronger and handle that, we load it up with steel rebar. So it's steel reinforced, and then it still only lasts 50 years. The Roman cements, apparently lasting at least 2000 years. And what happens is it just gets stronger because when it cracks, water seeps into the cracks and it activates these lime deposits that are trapped in there. And so then the lime fills the crack and seals it up and heals the cement. Presumably the colosseum is just getting stronger over time. Now we know how to do that. So we can make cement that lasts virtually forever, use less of it, use less steel, and the kicker is, it's about 20 percent less CO2, out of the box without even trying. That's pretty dramatic considering the, the scale of the problem and the lack of other practical ways of decarbonizing. So these might be compatible, right? You might be able to also use this coffee additive. What I like about this is that cement is such a big thing. Most people just take it for granted. They don't know how. Intensive this is from a carbon emissions standpoint and the scale of it. this. You know like we can actually make things way, way better. with some of these ideas. Ash: And the way they were doing it, the Romans had volcanic rocks, so they had this ability to automatically have the little bubbles in it. But I think what's interesting is that, some people are like, oh, can we put plastic? Isn't that where we just got in trouble with microplastics? Let's solve one problem and then really screw up something else. The idea I was thinking is maybe this is where the coffee ground becomes like the aeration, right? Cause the whole structure was that as the bubbles popped, that was how the lime. Seeped back in, right? The water combined. Pablos: I think that was one of the theories that was debunked. I'm not positive, but I think that was the, like the prevailing idea, or it was kind of a half baked idea of like how this happened. And I think that is not what actually, it's nothing to do with the volcanic rock after all. Ash: It wasn't the volcanic, right? They had a couple , right? One was like some guy was trying to do bacteria. five, six years ago. That was the other crazy one, which was like, we will just have a living organism inside. The other question is, during production, can you trap, can you use it to just trap the stuff? Like, if you look at, was it clean, right? If you look at those guys, Pablos: So that's what DMAT solved. And they do it with this process called hot mixing. Which apparently was considered dumb for, I don't know, centuries or something. And so nobody tried it. Apparently using hot mixing they can get the lime deposits optimally trapped in the cement. I don't know all the details. Ash: I like it. Pablos: Yeah, so we'll get them on the podcast sometime and have them explain all the all the ins and outs. But yeah, pretty cool stuff. Ash: The challenge with almost all of these carbon reduction technologies is scale. Oh, hey, we're going to take carbon out of the sky. And it's like, okay, what did, what was the impact? Well, it's like half a car. Pablos: Right because the sky is like the most entropic source of carbon there is. Literally, the number 400 parts per million. Well, let's see. If you had a haystack, and you had, 400 needles and, a million pieces of straw, good luck finding a needle. It's literally, the hardest possible place to get carbon. If you want to, sequester carbon, the thing to do would be to just, leave the fucking coal in the ground. Where it's, the highest density of carbon you could find. So yeah, it's, it's kind of idiotic. Most of these things kind of solve themselves if you solve energy. If you had like a shit ton of free energy, then yeah, you could go do carbon capture from the atmosphere, but, otherwise it's pretty painful. Ash: The problem is, yeah, like you said, unless you can turn it back into like a diamond or something, like you said, put it back into coal. These magma guys are, are cranking. Maybe we can use those guys. You've heard of the magma guys? Pablos: What's the magma guys? Ash: These guys were doing the near magma experiment. They're like, we're just going to go 6, 000 feet, like just a little over a mile. What's a mile? 5,280 feet? So you just go a little bit into the mantle. Just tap into that hyper geothermal. Pablos: I don't know what you're talking about. Ash: Oh, so there's a project, just came out a couple of days ago that they revealed that they have a timeline on 2025. They're going to do two. One is an open magma bubble, it's in Iceland and then they're going to do another one on top of it. They're going to build like a little station and they're going to go straight down. This is poking the bear, I would say. Pablos: So they're basically trying to do a man made volcano. Ash: Yes, yes, that's the, that's the way to think of it. Pablos: Iceland doesn't have enough volcanoes. Ash: There's not enough problems where you could just suddenly drill a hole and burst the pimple of God, right? I don't Pablos: People are worried about AI, and here we are trying to make a cousin for Eyjafjallajökull. Ash: I like it because someone's like, "there's infinite heat." And I'm like, "yeah, but it's kind of down there for a reason." Didn't work out too well for a lot of people, right? Pablos: I don't understand, I guess if you succeeded at drilling that hole, then I think you would have basically the same thing as the makings of a volcano. Ash: Yeah, but they're trying to contain it, right? They somehow feel like, like they could drill in a place... Pablos: You're going to have to cycle it because if it cools, even if the magma comes up and cools, it's just going to plug your hole. Ash: So the point is that they have to get a turbine to magma, magma rotating. It's wild. It's going to be interesting. just liked the idea that, that someone's literally poking the bear. Pablos: Oh, they definitely should try. Ash: Cause you know, we talk about fusion being risky, but this one I just feel has a lot more problems. Pablos: Yeah, I think they're just gonna, the magma is just gonna plug the hole. Ash: No, they've got, they've got, some ideas. Yeah, well, it is pressure. It's under pressure. That's why I keep calling it a pimple. Pablos: Yeah, that's why volcanoes get made, right? Ash: That's why they gotta go to Iceland. But, the interesting thing is, if you could technically, if you could maintain pressurization all the way up to the top, right, then it can stay magmatic and you could technically build some sort of, high velocity magma drive. That's, what they're thinking of. And that will just keep cycling. Cooling, but just spinning this turbine. Pablos: What do you do with the magma that comes up hot? Ash: It becomes like a, a river. Pablos: You run the turbine, but then where does it go? You gonna pump it back down? Ash: Yeah, it's as if you were in a magma flow, right? So magma continues to move. It continues, it has a lot of movement, which people don't realize. Look, the minute I heard drill 6,000 feet into a thin crust lava magma I sort of went, Hmm, this cannot end well. That's, that's the way I looked at it. But who knows? Pablos: But it's just Iceland, so you know, there's only like 130,000 people there. They're tough though. If anybody can handle it... Ash: Don't you remember? Didn't, they stop all transatlantic flights? You remember right? There's like a little Ash: cloud and, so just Iceland, but it's, it's literally on the jet stream. We Have a few airplanes crossing right over Iceland. No more going to Europe or vice versa. Pablos: Yeah, well, we overdid it anyway. Europe is basically just like a suburb of the U.S. now. Ash: And Brexit. So, you know, Pablos: There's a lot of people who are trying to figure out how to decarbonize cement and it stalls out in part because there's like four or five thousand cement plants around the world, and they all cost $100 million to build in the first place. A lot of the ideas for decarbonizing cement require building a new plant. And even if you could build one, you're not going to build 4,000 of them. They're Just non starters. And that's part of why I like DMAT is that they can integrate in any cement plant with basically zero capex. You can just go in and upgrade, turn some knobs, and make a new formula. So, that's super cool, and hopefully this coffee based additive would have that property as well. Ash: I think what's interesting is just the coffee part of all this conversation. Pablos: If I go back to that article, it says that there's, 10 billion kilograms, which is 22 billion pounds of coffee waste a year. I presume this is post consumer grounds. Ash: This is probably commercial coffee grounds that they can track using, like, Starbucks. It doesn't include what we take home. Pablos: So it's at least something like three pounds of coffee grounds per human, for every man, woman, and child on Earth. I don't even drink coffee. So somebody else is doing double. The other one that we, got excited about and backed is this, startup called Marvel Labs. What's exciting there is they figured out how to use the used coffee grounds as an input material for 3D printers. That sounds like kind of a cute thing, but the truth is it's staggering implications. And it's because 3D printers, they're called rapid prototypers because we used them in labs and they were very expensive and impractical for a long time. And then in 2007, one of my buddies helped start MakerBot, and I was an advisor for MakerBot, which was the first consumer 3D printer. And so we thought we were gonna eventually build farms of these things like AWS, you'd just have a data center full of MakerBots and you'd wire them up to the "buy now" button, and whenever you clicked "buy now," a MakerBot would print your stuff and then print a box around it and then print a FedEx label on it. It would show up in the mail. Obviously that didn't happen, and here we are 15 years later, and you don't buy anything on Amazon that's 3D printed. There's two big reasons. One is they're one pixel printers, so they're super slow, and that makes it expensive. And then the other part of it is that the input materials are expensive, so you've got these high quality filaments, plastic filaments and things that are expensive. At the end of the day, you're competing with injection molding, which is like the cheapest way of making anything on Earth. And so, it hasn't worked out. There's a couple of exceptions. So for example, with metals, 3d printing of metals has worked out pretty well for two reasons. One, they're higher value parts. So you're printing, you know, jet parts and rockets and stuff. But also the technique in the printers is it's a powder bed, so you have this bin of powder, you run over it with a binder, like glue, from an inkjet head or a laser or something to sinter it together, and then, you pick up your part and shake it off, and you've got this part that was printed in a bed of dust. It's actually a very elegant way of making a 3D printer, and it's faster, because they're more like layer at a time instead of pixel at a time. Anyway, so what Marvel Labs did is they adapted that style of printer, which is fast, but the input material is these used coffee grounds and what the effect of that is, is now they can print stuff out of coffee. They're making all kinds of stuff. Sinks and light fixtures and bicycles and things. And the parts come out of the machine. They're made of coffee and then they just powder coat them with paint or metalize them so they look like metal and you can't even tell that it's made of coffee. And so this whole thing works awesome, but the main reason that it's important , and the reason that we invested, is that it flips the economics. So now, these parts that Marvel Labs is making, they've reshored manufacturing, they manufacture stuff in the U. S., they do it fully automated. And the parts are cheaper than doing it in Asia. That's what's exciting to me. They're also printing with seaweed. They're printing with sawdust. All the technologies they invented to make it work are about, printing with biomass in general. They're kind of the kingpin. Now we can get this whole vision together of producing things on demand in 3D printers in the U. S. Ash: It's interesting because several things, right? One is, like you said, it's not just, the on demand. All of our strategic risk starts to change, right? Think of what happens when, we get to a point where we're having another pandemic or, I don't know, they go after Taiwan. Supply chain changes if you're suddenly local, right? As long as we can get enough coffee into the system, we have enough of our own source material. Pablos: Ha, Ha, ha, ha. As a matter of national security, Americans are being asked to drink more coffee. Ash: It's a national security imperative that you get a frappuccino. Pablos: Well, I found out China just surpassed the U. S. as having the most Starbucks locations. Ash: China did. Frightening. I mean, Japan, Starbucks, whole different story. I was just looking at the botanical Starbucks in Japan, Starbucks is its own, own different conversation. But I was going to say that when you think about all of this, the implications for logistics, and one thing I wasn't sure on, on the way that they produced, what was their binding material? Because I know they're, one of the things they were talking about was biodegradability. Pablos: Marvel Labs has invented a variety of different binders. One of them is entirely sugar based. They use it with seaweed and they can make these biodegradable parts. Which is really cool, and then they have some top secret binders they invented that are super cool and they're not ready to announce them yet, but it's awesome. Ash: I saw some of the pieces. Pablos: Yeah. Oh, that's right. Ash: I got to actually play around with it. I, I think what's amazing to me is that the idea that you can cut production time. I don't know if it was an experiment or if they still do it, but remember there was Amazon Now. Where like they had little trucks going around and, and they had like USB cables or like whatever you needed, like that minute. Pablos: circulating your neighborhood With, that was loaded with the things that they predicted, were going to be bought. Ash: Yeah, 100%. That's what it was, right? They predicted that, everyone in Palo Alto needs like an extra USB cable. And they had one and you could get it like one hour delivery. Pablos: But that truck could just have a 3D printer in the back. Ash: That's exactly it. Right? Like imagine, how big are these things? How big are the printers? Pablos: The printers are, I'd say like 80 percent of the printer is the print bed by volume. So, if you have a printer the size of a refrigerator, 20 percent of it is gantry and other crap. And that's pretty typical of 3D printers, I guess you could say. And at least in a powder bed style printer. And the rest of the volume is printable. So, these printers are actually quite large. And one of the nice things about a powder bed printer is that you could just print a whole bunch of parts at once. You just fill up the bed with parts because they're just floating in powder because the powder is like the support material as well. It makes it easy to do big batches of stuff. If you're printing coffee mugs, you can print it and you got a fridge size printer. You can print, a couple hundred mugs or whatever all at the same time. And then, they just come out of there. I'd say 3D printing's future, over the next 10 years or so will be really focused on figuring out how to make multi material printers. There's a little bit of work on that now, especially trying to be able to do conductive materials. It'd be great to be able to print something like a game controller or a pair of headphones or something, have some of the wires printed in it. Ash: Maybe you have the recycled aluminum just like get blasted and powderized. I know of a magma plant coming up that might be able to... Pablos: Can we make a magma, printer? Ash: You take the aluminum, you feed it into the magma god and it comes out powderized. Pablos: Well, most aluminum comes from Iceland anyway. Aluminum is essentially made of electricity and they have access to cheap, clean electricity, Ash: That's the, the, secret, right? So we have infinite power and then they're just producing the conductive dust. One of the things I was thinking is like, how do you market this, right? Because we have to get a behavioral change on consumption. It's so easy to go with fast fAsh:ion, fast goods. We're addicted, I don't know if you've ever seen Wish? Pablos: Oh, uh, I know what it is, but I've seen Temu. I signed up for Temu. I ordered some shit before I found out it was obviously Chinese spyware app. And I um, I, bought some shit Temu cause it was so cheap. They're like paying you to take this stuff. And then it was like worse than infomercial products. Like I got these things and they're the cheapest possible things. And they had used like trick photography. I bought this bottle of, a cleaning product, I have it right here. I'm looking at it. It's this bottle called Foam Cleaner. I'm like, oh cool, I'll use that to clean the shower. I don't know what, kind of bug eye lens they must've used to photograph this thing. But when it showed up, the bottle itself is literally a 60 milliliter bottle, which is, that's like the size of, it's like a large bottle of nail polish, Ash: It's like, It's like, not even a perfume bottle. Pablos: And then it's got the full size spray head that you'd have on a bottle of Windex or something on it. So this whole thing, it looks like a joke. Nobody would ever do this. I've never seen a bottle this small with this big, like the spray head by volume is bigger than the bottle. Ash: So basically you've got a bobblehead cleaner. That's what you're saying. Bobblehead but foam cleaner. That's it. That's it. We can market it. Pablos: Yeah. I mean, I'm afraid to spray it because you know, like if I pull that trigger more than three times, the bottle will be empty. Ash: I'm sure it's not a neurotoxin or anything. Pablos: Okay. But anyway, the point being. Yeah, it's Temu and Wish and all this bullshit. I don't know about consumer behavior change. You would know more than me. What are the odds that we're ever gonna be in a world where people buy less shit? Ash: It's not that we buy less. I'm trying to figure out if we can shift them, right? Think about it. At one point, we were all obsessed around Gore Tex, it was like the magic, right? We had just left our class on osmosis and we were like, wow, it's like osmosis in a fabric, we were excited. Pablos: Maybe explain how Gore Tex works. Ash: Gore Tex's whole idea was about breathability, where the pores on the fabric were supposed to for air to go out, but water not to come in. Pablos: Which works because... Ash: It's surface tension allows the droplets to hold more together, so they're bigger than the water vapor molecules going out, right? So, so the molecular sizes are different. So you can create this sort of barrier. Now there's 50 versions of this to Sunday. But, Gore Tex was, was something which became a brand name, right? I don't know if it was before Intel Inside, but it was kind of the same concept, right? Saw a little label on Gore Tex. Pablos: It's like the Dolby of outerwear. Ash: It is. It was the Dolby of Outerwear. So I think somehow we've got to build that kind of reputational or brand concept, For example, if it's the seaweed and sugar and everything nice, right? Pablos: Okay. I see. Full circle brand where it's like "buy as much of this shit as you want. Whenever you're done we're just gonna turn it into the next shit you're gonna buy." Ash: it's not just recyclable... Pablos: It's like infinitely recyclable. Recycling is a is a joke. Ash: And the amount of energy and stuff that it takes is is sort of crazy, on that as well, right? So that's that's one of the, the sort of big, big problems that that happens with it. And I think one of the challenges is that we've got to figure out a way. That, something like what we're talking about in terms of, this new product, this new mechanism, this new process can be Gore Tex'd. Or Dolby'd, and a little bit more than like this is recyclable. I think we're kind of over it, right? Like we've seen the little symbol, we don't even know what's going on anymore. I know that in most countries they have like, at least like five bins. I think most Americans can't figure out like. What's up? There's a blue box. Pablos: You could imagine a version of this where, ultimately everything is just made of, some atoms, right? They have to come from somewhere. And then the energy it costs to, move them around and stick them together. So. You know, if you sort of just take that approach, you could say, okay, this stuff is made of this much joules and, this many atoms, like you could basically measure everything that way. Then you could say like, all right, well, the total cost of ownership in a given product could be added up that way. The cost of like mining all the shit, the cost of transporting around the world, the cost of, burning stuff to make it, whatever it takes. If you added that up for any object, it would probably be staggering. In the long run, you would, you, what you would like to do is track things that way and then be able to say, okay, this is kind of a full circle product, like an apple is probably like the closest you get maybe to a product that is low impact, it grows, we there, there's some energy cost in transporting it from a farm to your mouth, and then you eat it, you throw out a quarter of it as biomass. Ash: When you say an Apple, not your iPhone. Pablos: Oh yeah, I'm talking about like an actual physical apple. The kind you can eat. Yeah. Not an phone. Granny Smith, not a Macintosh. Ash: But maybe that's the score, right? Pablos: I think your Intel inside becomes... Ash: is it net negative? Is it net positive? Pablos: It's net negative or it's like close to the threshold of about an apple instead of being, at the threshold of like about a Tesla. Ash: That may be the interesting way to do it? So maybe a dynamic symbol is the way to think of it, right? So instead of the old Intel Inside or Dolby Atmos or whatever's going on, or Gore Tex, maybe it's about the level. Is there a number? Is there a score? Lasered in or 3D printed into the object itself or, or anything that you look at, it just tells you that this has a small number or a small something that people can understand that's better or higher or whatever. Pablos: Energy star. Ash: I look at something like calories. Like years and years ago, we all started getting obsessed and that definitely the generation that grew up with cereal boxes, who had nothing better to read. And we didn't have a iPhone to scroll. We read cereal boxes. We knew more about niacin and potassium in your cornflakes than any human should ever know. Pablos: It's true. I read a lot of cereal boxes. Ash: That's what you'd read. You read, you'd read the cereal box. When they changed the USDA standard for what you can see inside, the bigger format I remember that was like a big change on the packaging design. That was something where we could see the calories and then we realized, per standard serving size or whatever it was. And I think that at some point, the same thing has to happen, right? Each object that we consume or buy, can have that. There's actually a company. That we're looking at, called Love, like seriously called love.com. Uh, uh, I won't go into much more about that, but they're actually trying to change this, like specifically change this idea. They're trying to build an Amazon. First of all, they have love.com. I sort of tossed out the idea that it's powered by love. And that way, it can have a score, each thing you're buying. They curate what's allowed to be sold on there. So it's like an Amazon, but like, we're going to get rid of Pablos: So all you need is love. Love is all you need? Ash: It's true. That's their eventual goal is to go head to head with Amazon. A billionaire multi time, entrepreneur who's kicking this off. What's interesting, though, is I think people will start to recognize this. Pablos: Yeah, you could do some big branding campaign around, certified green or whatever, but it seems so like all these things are so gameable. I mean like calories, even like, I understand this as a kid, but now that I know what a calorie is like... Ash: It's totally gameable. Pablos: Oh my god, that's a totally fake thing that we made up that's, like, barely a measure of anything. Ash: That's why I picked it. I was going to say that with good numbers come good evil, right? Are you drinking a 12 ounce can of Coke? Was it like eight ounces? What did they do? It's interesting how it became a complete nonsense number? It mattered. We learned later that maybe the mix matters, and it wasn't about the sodium. And there's a lot of little bits that didn't matter. The question becomes, can you build something genuinely? There's another company, we invested in, Dollar Donation Club. And what's interesting about them is, when Seth, who's the founder, said, "Hey, I'm going to see if we could create the world's first super philanthropist." The idea that if we all gave a dollar a month, technically it's billions of dollars. You can make a lot of changes. He said," where am I going to give the money? I don't want to be another money place. I want to be something where I can see the impact." So he built a giant impact map of things he wanted to do. And he said, "okay, I want to know exactly how many kilos of microplastic are removed for my donation." Like, I don't care that I donate $1, $2. I was like, I'm willing to go and take out a kilo. Well, it turned out he can only get to like, I forget what the number is like 11 or 20 charities. It took that long and that his professional teams, like when they vet out what the charity really does. Pablos: Yeah. Ash: Almost no one qualified. So I think this is the unfortunate thing that's going to happen, right? So if our coffee friends bring it full circle, if Marvel can really like just crush it. Like they can demonstrate there's an actual true cost reduction I'm talking about from Guangzhou to, Columbus. By the time it gets there, like what actually happened and then the return leg, right? Like what happens on the back if, if that's actually a real score. That we can defend. Maybe that's what Marvel has to do. Pablos: The way it should be done probably is kind of like, consumer reports. There ought to be, like, life cycle metrics made for, the product coming outta Marvel Labs versus its competitor that came from Guangzhou. Here's your Samsung versus iPhone versus, Nokia or whatever and somebody does the research and figures out; this is the mining footprint; this is the shipping cost. This is how much, energy was burned. The factory is running off of a coal plant versus a nuclear reactor or whatever. Ash: Like Energy Star, but like it actually makes sense as opposed to Energy Star. Pablos: Yeah, and that could be given a score in joules that just ranks these things against each other. Ash: But we're talking about three ideas here, right? So that one idea is to get somebody to come out there and say, look, fundamentally, product life cycle measurement is something someone should go build, like someone should, whether it's independent of Marvel or not, somebody should do it. And then different manufacturers or, or whether it's a 3D printer of type company or someone else should go in and say, look, let's show you why we are the lowest score, the highest score, whatever the, whichever one's considered the better thing. And then we have to create education and marketing on that, to say, Hey, if you're not doing this, you, you are literally creating damage. Pablos: There must be initiatives like this that we don't know about. An interesting thing to consider is an iPhone is made of whatever, 2000 components. Some of them are like screws that Apple sourced and didn't manufacture. Where was the metal for the screws mined? Where's the factory for the screws? How far are the screws traveling to get to the iPhone factory? All that kind of stuff. And so you would, eventually if this were fully played out, when you design an iPhone and CAD, it would just tell you, where your screws are coming from. We already have the environmental impact score for those screws. Pick the ones that have the lower score. Ash: So this is like an SAP thing. So go back to, Fast moving consumer goods. So in the FMCG world, one of the things that's really interesting is something called, smart label and smart label is interesting because it said, Hey, like ingredients don't cut it. I want to know like really what's going on, it goes really deep, you can dive into the label, but where did you source it? Like, is it really honey from here or what was going on? I think Nestle, I think some of the biggest players all support it. Procter and Gamble, all these guys are on smart, smart label. Now that's interesting because you're almost already there, for those guys, you're pretty close, but that's for food. Hopefully that's mostly biodegradable. Otherwise we have other problems in life. Pablos: Yeah, that's interesting. Maybe that could be extended so that all the, the ingredients of my, headphones... Ash: Exactly. Could you extend that construct? I actually think back to another company, from years ago, it is one of my patents, from a while back. it was a company called, Black Duck Software. You were talking about, as you're sitting there with your CAD, I was thinking of, open source. Remember it was like, ""are you using something that's gonna infect the rest of your project?" When you're coding in Eclipse or something and you're like, oh, let me just grab this little... Pablos: You accidentally scoop up some GPL library... Ash: Yeah, it's an LGPL or something. It happened to Fidelity. Their entire mortgage calculator, their entire mortgage algorithm had to be open sourced because they used a website plug in. So, they eventually invested in the company. Obviously, they invested in us. But what was good is that, when you, were able to sit down and look at the project, it would tell you immediately, like, if you put this in there, you will like, have to open source your print driver. Pablos: All that should just be in CAD. A lot of CAD software has a plug in to tell you how much it's going to cost to machine that part that you made based on the design. And it could easily tell you how much material it's going to take and how much material cost there's going to be. But you could extend on that and say, you chose these screws. Here's how much they're going to cost. Here's what the lead times are. All that's in SAP already. And then it tells you, this is the environmental footprint of the screws you chose. Ash: And now you can tie that into some exchanges or B2B sourcing companies and just say, okay, give me a scenario. I want to automatically reduce my carbon or my, my total footprint. Where else could I source, right? So maybe instead of titanium screws, I have to manufacture for this new titanium iPhone from like some Russian mine where the titanium lives. Pablos: be seven Web3 companies trying to do this already. Ash: I think what they miss. And this is something that I think is an interesting part of the journey, right? That you and I also take is it sometimes great technology and great back end stuff doesn't hit the front. The only reason calories don't matter today because we woke up and realized that somebody paid off the cardiologists to get us to eat margarine and told us that sugar was, okay and fat was terrible. That was programming, right? That was maybe we need some good programming. I mean, we got programmed the wrong way. Maybe we need to program people. To see the right thing. And I don't know that we could be seen as altruistic or that we're necessarily not, not commercially motivated. I think that there's some way that today because of information and speed of information, I think we can create some level of transparency, like you said. And then we can turn around and say, back in the day, I couldn't tell you where my, millet was coming from for the food. Today we can, Smart Label will tell you literally where that food comes from. I think we could do something fun, fun with that. Someone should go do that. Pablos: Yeah. Someone should go do that, which is, one of the main points of doing this podcast is that hopefully we'll come up with ideas that somebody else should go do.

Dirk Abendroth ist seit Mai 2022 CEO von Customcells. Er soll den Entwickler und Produzenten von Highend-Akkus, die unter anderem in Sportwagen und Flugtaxis stecken, zum Global Player machen. Wie, das erklärt er im Gespräch mit Host Christian Cohrs. Außerdem blickt der Mobility-Manager zurück auf frühere Stationen seiner Karriere – von BMWs i-Modellen, beim chinesischen Auto-Startup Byton, einen Zwischenstation als CTO Automotive von Continental soweit Lukasz Gadowskis VC-Firma Team Global.

Dans notre bonus 405 avec Sébastien B. et David. • Chine : Des processeurs maison "Intel Inside" (source) • Commerce : L'UE veut plus de transparence sur les droits de douane dès l'achat (source) • OpenAI : Les créateurs de ChatGPT appellent à réguler l'IA (source) • Monocle : Un monocle ChatGPT, c'est rizzGPT (source)

Dans notre bonus 405 avec Sébastien B. et David.• Chine : Des processeurs maison "Intel Inside" (source)• Commerce : L'UE veut plus de transparence sur les droits de douane dès l'achat (source)• OpenAI : Les créateurs de ChatGPT appellent à réguler l'IA (source)• Monocle : Un monocle ChatGPT, c'est rizzGPT (source)

akaRadioRed welcomes three happy Creatives. Leslie M Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, was a stockbroker for E F Hutton until CBS Monday Morning called him about the history of Tater Tots. Toni Gitles, CEO of Caregiver Empowerment, Heart Light Enterprises LLC, is a Happiness Trainer, and a caregiver conference coordinator and speaker on Dementia-Friendly Cruises. Steve Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, earned a BFA in Graphic Design and was the design lead and creator of the “Intel Inside” logo. Join akaRadioRed for Read My Lips: The Taste of Creativity!

akaRadioRed welcomes three happy Creatives. Leslie M Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, was a stockbroker for E F Hutton until CBS Monday Morning called him about the history of Tater Tots. Toni Gitles, CEO of Caregiver Empowerment, Heart Light Enterprises LLC, is a Happiness Trainer, and a caregiver conference coordinator and speaker on Dementia-Friendly Cruises. Steve Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, earned a BFA in Graphic Design and was the design lead and creator of the “Intel Inside” logo. Join akaRadioRed for Read My Lips: The Taste of Creativity!

We've talked about the history of microchips, transistors, and other chip makers. Today we're going to talk about Intel in a little more detail.  Intel is short for Integrated Electronics. They were founded in 1968 by Robert Noyce and Gordon Moore. Noyce was an Iowa kid who went off to MIT to get a PhD in physics in 1953. He went off to join the Shockley Semiconductor Lab to join up with William Shockley who'd developed the transistor as a means of bringing a solid-state alternative to vacuum tubes in computers and amplifiers. Shockley became erratic after he won the Nobel Prize and 8 of the researchers left, now known as the “traitorous eight.”  Between them came over 60 companies, including Intel - but first they went on to create a new company called Fairchild Semiconductor where Noyce invented the monolithic integrated circuit in 1959, or a single chip that contains multiple transistors.  After 10 years at Fairchild, Noyce joined up with coworker and fellow traitor Gordon Moore. Moore had gotten his PhD in chemistry from Caltech and had made an observation while at Fairchild that the number of transistors, resistors, diodes, or capacitors in an integrated circuit was doubling every year and so coined Moore's Law, that it would continue to to do so. They wanted to make semiconductor memory cheaper and more practical. They needed money to continue their research. Arthur Rock had helped them find a home at Fairchild when they left Shockley and helped them raise $2.5 million in backing in a couple of days.  The first day of the company, Andy Grove joined them from Fairchild. He'd fled the Hungarian revolution in the 50s and gotten a PhD in chemical engineering at the University of California, Berkeley. Then came Leslie Vadász, another Hungarian emigrant. Funding and money coming in from sales allowed them to hire some of the best in the business. People like Ted Hoff , Federico Faggin, and Stan Mazor. That first year they released 64-bit static random-access memory in the 3101 chip, doubling what was on the market as well as the 3301 read-only memory chip, and the 1101. Then DRAM, or dynamic random-access memory in the 1103 in 1970, which became the bestselling chip within the first couple of years. Armed with a lineup of chips and an explosion of companies that wanted to buy the chips, they went public within 2 years of being founded. 1971 saw Dov Frohman develop erasable programmable read-only memory, or EPROM, while working on a different problem. This meant they could reprogram chips using ultraviolet light and electricity. In 1971 they also created the Intel 4004 chip, which was started in 1969 when a calculator manufacturer out of Japan ask them to develop 12 different chips. Instead they made one that could do all of the tasks of the 12, outperforming the ENIAC from 1946 and so the era of the microprocessor was born. And instead of taking up a basement at a university lab, it took up an eight of an inch by a sixth of an inch to hold a whopping 2,300 transistors. The chip didn't contribute a ton to the bottom line of the company, but they'd built the first true microprocessor, which would eventually be what they were known for. Instead they were making DRAM chips. But then came the 8008 in 1972, ushering in an 8-bit CPU. The memory chips were being used by other companies developing their own processors but they knew how and the Computer Terminal Corporation was looking to develop what was a trend for a hot minute, called programmable terminals. And given the doubling of speeds those gave way to microcomputers within just a few years. The Intel 8080 was a 2 MHz chip that became the basis of the Altair 8800, SOL-20, and IMSAI 8080. By then Motorola, Zilog, and MOS Technology were hot on their heals releasing the Z80 and 6802 processors. But Gary Kildall wrote CP/M, one of the first operating systems, initially for the 8080 prior to porting it to other chips. Sales had been good and Intel had been growing. By 1979 they saw the future was in chips and opened a new office in Haifa, Israiel, where they designed the 8088, which clocked in at 4.77 MHz. IBM chose this chip to be used in the original IBM Personal Computer. IBM was going to use an 8-bit chip, but the team at Microsoft talked them into going with the 16-bit 8088 and thus created the foundation of what would become the Wintel or Intel architecture, or x86, which would dominate the personal computer market for the next 40 years. One reason IBM trusted Intel is that they had proven to be innovators. They had effectively invented the integrated circuit, then the microprocessor, then coined Moore's Law, and by 1980 had built a 15,000 person company capable of shipping product in large quantities. They were intentional about culture, looking for openness, distributed decision making, and trading off bureaucracy for figuring out cool stuff. That IBM decision to use that Intel chip is one of the most impactful in the entire history of personal computers. Based on Microsoft DOS and then Windows being able to run on the architecture, nearly every laptop and desktop would run on that original 8088/86 architecture. Based on the standards, Intel and Microsoft would both market that their products ran not only on those IBM PCs but also on any PC using the same architecture and so IBM's hold on the computing world would slowly wither. On the back of all these chips, revenue shot past $1 billion for the first time in 1983. IBM bought 12 percent of the company in 1982 and thus gave them the Big Blue seal of approval, something important event today. And the hits kept on coming with the 286 to 486 chips coming along during the 1980s. Intel brought the 80286 to market and it was used in the IBM PC AT in 1984. This new chip brought new ways to manage addresses, the first that could do memory management, and the first Intel chip where we saw protected mode so we could get virtual memory and multi-tasking.  All of this was made possible with over a hundred thousand transistors. At the time the original Mac used a Motorola 68000 but the sales were sluggish while they flourished at IBM and slowly we saw the rise of the companies cloning the IBM architecture, like Compaq. Still using those Intel chips.  Jerry Sanders had actually left Fairchild a little before Noyce and Moore to found AMD and ended up cloning the instructions in the 80286, after entering into a technology exchange agreement with Intel. This led to AMD making the chips at volume and selling them on the open market. AMD would go on to fast-follow Intel for decades. The 80386 would go on to simply be known as the Intel 386, with over 275,000 transistors. It was launched in 1985, but we didn't see a lot of companies use them until the early 1990s. The 486 came in 1989. Now we were up to a million transistors as well as a math coprocessor. We were 50 times faster than the 4004 that had come out less than 20 years earlier.  I don't want to take anything away from the phenomenal run of research and development at Intel during this time but the chips and cores and amazing developments were on autopilot. The 80s also saw them invest half a billion in reinvigorating their manufacturing plants. With quality manufacturing allowing for a new era of printing chips, the 90s were just as good to Intel. I like to think of this as the Pentium decade with the first Pentium in 1993. 32-bit here we come. Revenues jumped 50 percent that year closing in on $9 billion. Intel had been running an advertising campaign around Intel Inside. This represented a shift from the IBM PC to the Intel. The Pentium Pro came in 1995 and we'd crossed 5 million transistors in each chip. And the brand equity was rising fast. More importantly, so was revenue. 1996 saw revenues pass $20 billion. The personal computer was showing up in homes and on desks across the world and most had Intel Inside - in fact we'd gone from Intel inside to Pentium Inside. 1997 brought us the Pentium II with over 7 million transistors, the Xeon came in 1998 for servers, and 1999 Pentium III. By 2000 they introduced the first gigahertz processor at Intel and they announced the next generation after Pentium: Itanium, finally moving the world to the 64 bit processor.  As processor speeds slowed they were able to bring multi-core processors and massive parallelism out of the hallowed halls of research and to the desktop computer in 2005. 2006 saw Intel go from just Windows to the Mac. And we got 45 nanometer logic technology in 2006 using hafnium-based high-k for transistor gates represented a shift from the silicon-gated transistors of the 60s and allowed them to move to hundreds of millions of transistors packed into a single chip. i3, i5, i7, an on. The chips now have over a couple hundred million transistors per core with 8 cores on a chip potentially putting us over 1.7 or 1.8 transistors per chip. Microsoft, IBM, Apple, and so many others went through huge growth and sales jumps then retreated dealing with how to run a company of the size they suddenly became. This led each to invest heavily into ending a lost decade effectively with R&D - like when IBM built the S/360 or Apple developed the iMac and then iPod. Intel's strategy had been research and development. Build amazing products and they sold. Bigger, faster, better. The focus had been on power. But mobile devices were starting to take the market by storm. And the ARM chip was more popular on those because with a reduced set of instructions they could use less power and be a bit more versatile.  Intel coined Moore's Law. They know that if they don't find ways to pack more and more transistors into smaller and smaller spaces then someone else will. And while they haven't been huge in the RISC-based System on a Chip space, they do continue to release new products and look for the right product-market fit. Just like they did when they went from more DRAM and SRAM to producing the types of chips that made them into a powerhouse. And on the back of a steadily rising revenue stream that's now over $77 billion they seem poised to be able to whether any storm. Not only on the back of R&D but also some of the best manufacturing in the industry.  Chips today are so powerful and small and contain the whole computer from the era of those Pentiums. Just as that 4004 chip contained a whole ENIAC. This gives us a nearly limitless canvas to design software. Machine learning on a SoC expands the reach of what that software can process. Technology is moving so fast in part because of the amazing work done at places like Intel, AMD, and ARM. Maybe that positronic brain that Asimov promised us isn't as far off as it seems. But then, I thought that in the 90s as well so I guess we'll see.        

PARSHAS TRUMAH 2019 INTEL INSIDE

Advertisers all over the world have one main goal and objective: return on investment. They spend billions each year trying to attract new and existing customers to their offerings. The problem is is most of it's a crap shoot, a spray and pray approach, as they say, that rarely produces the ROI or the retention that they were hoping for. When it does, it is lauded as the Ad Campaign of the Year. Examples like Intel Inside and Nike's Just Do It come to mind. This week on Finding Certainty, host, Patrick Laing, and AmplePoints founder and CEO, Tony Singh, discuss AmplePoints' extraordinary digital solution that offers a guaranteed advertising ROI with unparalleled Live analytics combined with an unparalleled consumer shopping, engagement, and content platform all in one. AmplePoints is revolutionizing how customers shop and share. Millions of dollars in the making and a patented product to boot, AmplePoints New Internet approach is revolutionizing commerce as we know it and how it will continue for decades to come.

Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast. About Joe Belliotti Joe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through sonic branding and voice design. With more than 20 years of experience in the music and marketing industries, he has helped brands drive business value and shape culture. As Head of Global Music at The Coca-Cola Company, he created global and scalable platforms, partnerships, and strategies working on global campaigns including the FIFA World Cup, The Olympic Games, Share a Coke and a Song, Product (RED), and the American Music Awards. Joe also founded the Music Division and, earlier in his career, worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). Throughout his career, he has worked with hundreds of artists, from emerging talent to the most iconic artists such as Queen, Drake, and Janelle Monae. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights What is sonic branding? “Every single brand is making an impression with music and sound.” However, unlike visual communication, most marketers lack the vocabulary to talk about it. What should a sonic identity system include? While there are many definitions and lists, Joe cited the importance of: Sonic logo Product UX/UI Music, curated music Beyond Intel ... I noted that the sonic logo example that most of us think of is the Intel Inside tag, however, Joe noted that this is a great example as it helps build what's ultimately an invisible ingredient brand. Other examples of sonic branding? Joe cited Mcdonald's “I'm Lovin' It” and Mastercard's recent work, which reminded me of my sonic branding conversation with their CMO Raja Rajamannar. What brand has made Joe smile recently? Joe kept it sonic with a mention of the recent Infiniti ad featuring the Cat Stephens song "Wild World." To learn more, check out the MassiveMusic website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

From his inspiring film scores, and globally recognized audio branding to creating music as medicine, creativity through sound has powered Walter's life journey.I met Walter at SXSW 2022, through an old colleague from McCann NYC, on heading his inspiring story I had to interview him.Walter's story is powered by his curiosity, creativity, and unwavering persistence. Also, we cover striving for balance, focusing on the present, and the power of embracing your difference.(Ref ep 53 Emily Oberman.)Show Summary Walter describes the impact of hearing rock-n-roll for the first time. The serendipitous cycle of events from purchasing a keyboard and discovering his mentor.The serendipity of landing a role composing music for Disney movie trailers and the schooling it gave him. Walter recounts early experiences of composing for films like the Terminator, working with R/GA, and the joy and gratification of the creative process. The genesis of the Intel Inside audio pneumonic and how his idea emerged and the months of sound design work to create the final approved version.Walter explains to me the technical reasons for why the quality of the music sound file is important to our health and well-being. Walter Werzowa describes the Audio start-up he launched called Health Tunes and explains the therapeutic impact it is having on different medical conditions. Walter describes the in-the-field work being done in over 300 hospitals with supplementary music therapy. We discuss the corporate application of music therapy. Walter recounts the events that led to him working on the completion of Beethoven's 10th Unfinished Symphony which combines AI and creativity to complete the workWe also get some great answers from the quick-fire questions. Social Links LinkedinHealth Tunes MusikvergnueganTwitter Show Links Otto M ZykanKyle Cooper Garson YuGiorgio Moroder The Creativity Code See acast.com/privacy for privacy and opt-out information.

PERCHÉ QUESTO TITOLO PER LA PUNTATA 486? (Immagine: https://bit.ly/3r39M7K) 0:00:00 INIZIO 0:01:21 QUARTO GRADO CON FREE PLAYING 0:11:15 KINGDOM HEARTS IV, IL TRAILER (YouTube) 0:38:27 AL CINEMA CON I PREGIUDIZI: IL BATMAN, MOON KNIGHT E MORBIUS 0:59:07 ADDIO E3, PER LA CINQUANTESIMA VOLTA (Facebook) 1:15:37 REMEDY E ROCKSTAR INSIEME PER IL RITORNO DI MAX PAYNE (Facebook) 1:18:57 #TV: UNA PEZZA DI LUNDINI #SAGGIOSIMONE (RaiPlay) 1:19:56 #FILM: TROPPO CATTIVI #SAGGIOSIMONE (Google) 1:27:38 #VG: ELDEN RING #SAGGIOSIMONE (Google) 1:30:03 #VG: CHRONO CROSS: THE RADICAL DREAMERS EDITION #UOMOBIGGIO (Google) 1:40:19 #VG: TRIANGLE STRATEGY #DRIZZT (Google) 1:45:05 #SERIE: MOON KNIGHT #VITADANEGOZIO (Google) 1:53:24 #FILM: THE WORST PERSON IN THE WORLD #MAESTROMIRCO (Google) 1:55:51 #VG: ELDEN RING #BECKSOFT (Google) 1:59:50 #VG: SHADOW DANCER #BRUNODINOI (Google) 2:03:44 CONCLUSIONE 2:11:55 #EXTRA: LISY - FREE PLAYING ASCOLTI Le note dell'episodio complete: [https://www.freeplaying.it/fp486]

Intel has dropped advertisement support of Gamasutra due to their stance against gamers. This is a monumental achievement for the campaign and for the naysayers that continually spew forth hatred and vitriol towards the gamers that have given them jobs, and a way of life. It's a conundrum that has continued and we try to disseminate our thoughts in an attempt to decipher the insane backlash towards Intel's decision.

ARM Amputation Even since the final “cut” was made in the Softbank/NVidia deal last month, ARM is having to make some severances Due to the $40B acquisition's fall-through, ARM is cutting between 12-15% of its workforce to become one ARM. Yes puns, but those are their words. With a global workforce of ~6,500, most of the cuts will be taking place in the US and UK to reduce costs and remove duplication in their work Hopefully ARM's new focus will boost the semiconductor tech in a new, beneficial direction for us all RTX.. ASUS A quick quip on GPU prices, which seem to be a big topic here at SSH ASUS is slashing their GPU prices on RTX 30-series by up to 25% in Australia thanks to declining demand Although it doesn't help us much here in the U.S., this seems to be following a slightly lesser global decline in prices due to production gradually ramping up, bitcoin mining falling (not going into that here), and gamers, as usual, holding off from committing while prices are high. Prices are still up 41% over RRP, but the future is looking better than it has for some time! Intel Inside.. Everything Intel's previously veiled Project Endgame has had some light shed on it. To keep it quick, we'll just drop one, fat quote and move on "Project Endgame is a unified services layer that harnesses computing resources everywhere – cloud, edge, and your home, to improve your gaming, and non-gaming, PC experiences. With Project Endgame, we can untether our users from their local hardware specs. Project Endgame is paving the roads for the next decade of real-time GPU experiences for Intel, with the goal of petaflops of compute accessible at a few millisecond latency, and starting in Q2 of this year we will take our first public steps." Yes. Their GPUs were just their foot into our wallets.. And the cloud market Since Mando Loves Hideo Kajima.. Hideo Kojima was awarded the annual Japanese Minister's Award for Fine Arts, in the Media Arts category. This is one of the country's most prestigious cultural awards. The ceremony was held today in Tokyo and, of course, Hideo had some words of appreciation. He has been making video games, some of which are the most influential in the industry, for 36 years! Elden Ring-ing Your Neck With the unignorably Elden Ring coming through with over 12M sales in 3 weeks, with more than 12M sales in 3 weeks, will not be backing off any time soon FromSoftware has stated that the Elden Ring IP will be moving on to more than just games. TV Show? Movies? Russia De-EA'd More Russian (and Belarusian) punishment by EA: “Effectively immediately, players and teams in Russia and Belarus are ineligible to participate in the Apex Legends Global Series and the EA Sports FIFA 22 Global Series.” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/saved-state-heros/support

一、疫情时代下的经济形式在有些人看来，受疫情影响，现在的经济非常萧条，明年还会更差。这导致有些业务无法开展，特别是实体、线下业务，比如民生、餐饮这些行业，人们不能去工作，没有收入来源。但从跟我合作的5家企业来看，这些企业发展得都很好，并没有感受到经济寒冬，并不是因为这5家公司花钱做战略、做咨询，而是本身发展就很好。 其中4家公司做智能制造、机器人视觉、医疗设备领域，整个智能制造工业都在转型，本身就处在风口上。2021年，他们平均增长都在40-50%。 另外一家，做食品调味品的企业，他今年的增长没有去年好。去年疫情，大家都封闭在家出不去，琢磨做点好吃的，他家的酸菜鱼调料卖得特别好。 2021年的疫情有点特别，一会松一会紧，实体不好把握，线上也不像去年那么好卖。所以，在餐饮这个传统的赛道，疫情对它的影响比较大。我曾问过他们的高管，为什么去年业务增长得挺好，今年反而不好了，到底是什么原因？他说可能是真正地反映出今年大家都不挣钱了，大多数国民不挣钱，消费能力下滑。我做这5家企业的时候，感觉冬天不是他自己的，而是整个行业都不好。任何时候宏观分析都有好有坏。中美贸易战中，华为、海康、大华、海南大这些上了清单的公司就很麻烦，海外市场急剧萎缩，但不在清单上的中国公司就发展很好。 因此，只要大家能够把握住机会，在动态里找机会，总会找到一些好的发展方法。 之前提到的那家调味品公司，开始尝试转型，提倡做健康营养的餐饮，直接控制原材料。但现在最大的问题是遇到了很多低价竞争者，他为了保证原材料的健康，不加添加剂，保证货真价实，原材料的成本就很高，老板也没有因此降低品质。即使现在遇到一些困难，我也很看好这家公司。 这5家公司都在想的问题是，在同样的环境下，即使赛道不好，我该怎么做？我给两个建议：1.抓大客户；2.开始要适度转型；我还是那句话，商业的本质是产品本身，营销方式能对好产品进行助力。如果产品不好，营销方式确实会在短期内让你做得很好，但从长期来看，不会得到大家的认可。 现在很多企业都在做To B服务，比如微软云、京东云和腾讯云，他们是面向大中型企业，包括传统的用友，从原来的ERP软件转型为云服务，也是面向大中型企业。大家都在关注产业互联网时代，我们到底要服务谁？哪些企业？ 二、做好大客户生意今天做SaaS的和做云的，他们都在服务企业。各个领域的企业也都在发展大中型企业，可能因为大中型企业的稳定性、采购能力比较强，所以大家都在探讨大中型企业如何去生根。1.如何定义大客户？一般来讲，大客户肯定要先从规模上来讲，主要是客户的采购量大、增长快、规模大、未来的潜力也很大。但我们可以把客户分两个维度：能不能让你盈利，你的能力是否匹配客户的要求。第一，能不能让你盈利，对于一些业务发展不好的公司，需要你要陪他成长，就要一直亏下去。我曾经遇到一个很极端的客户，很像早期的华为，什么都想做，但腾不出手做，他需要跟你合作，让你当供应商。但最后你做的东西是他要自己做的，让你一直很难盈利，不断给你压价。像这种客户要好好斟酌，看规模、看增长，他现在赚不到钱，看未来能不能赚？第二，你的竞争力，你的产品、客户关系、专业能力是不是匹配客户的要求。华为的市场和销售有两个大客户清单， 销售的大客户清单叫价值客户，能比较快的产单，完成业绩。市场清单上是那些暂时不太惨的客户，可以做但未来潜力不大。华为早期到欧洲，也不是一开始就有大客户。你连他们的名片都没有，根本进不去他们的门。我们从亚非拉开始做，就像华为在中国先从农村包围城市，先把亚非拉城市做完，之后通过亚非拉城市这些大客户小的子网进去，取得一定信任之后，有一定的关系和线索后，再大力去做。2.怎样成为大客户？① 不同的客户，不同的价值主张苹果公司为了培养它的供应链，在中国认证了很多供应商，这些供应商的产品已经有一定竞争力了，却长期进不到中国企业的大客户清单。就像这个，他已经是苹果的供应商了，可他不是华为的供应商。我去给这些供应商讲课，正好讲到大客户这一块，他说你正好是华为的，能不能帮我们进华为。我很奇怪，都是苹果的供应商，怎么进不到华为？随后向他的大客户经理询问，他们是否接触采购专家团，包括采购专家团的人、决策模式、供应商认证标准等等，结果他们都不知道。另一家公司更有意思，产品确实有优势，进到华为后，我跟他们讲大客户战略，问他们怎么到华为的？他们说产品好。最后问他们是否知道华为对供应商的满意度调查标准，他们也不知道。所以，同样是大客户，不同的客户，他的价值主张是不一样的，有的客户他是价格敏感；有的客户希望得到你的先进性；还有一些客户希望你跟他一起成长。对不同的客户，要清楚他的处境，行业地位，这样的话才能对症下药，了解他的关注。② 在比较小的时候怎么做大客户？从华为的增长来看，可以从大客户的边缘慢慢做到核心区，这种方法比较实在，但是耗费时间。另外，产品有一定的差异化。现在我正好在帮北京一家公司做大客户，你说他的产品是不是真的比竞争对手好很多？其实基本差不多，但他是什么方法呢？他让他的大客户给他做投资，这种方法很多大企业都用。比亚迪现在发展很好，刚开始做汽车的时候，他让巴菲特、奔驰去投资，条件是不能超过10%，且绝对不允许具有行政干预的功能，就只能同股不同权，只有占股分红的权利，不许参与业务决策。巴菲特就是比亚迪的形象大使，全世界帮比亚迪卖车子，英国伦敦、美国好多大巴是比亚迪的，这就是巴菲特帮他们做了很多营销工作。我遇到另外一个公司，他的战略里清晰的写了一句：不接受客户的任何投资。这跟他的产品相关，公司要做类似Intel Inside的产品，不做解决方案，跟客户提供他的部件，所以他一旦被客户投资后，其他客户就不会买他的部件。③ 对客户进行分类按客户未来可能给你产单来分类，还有其他分类方式，就像你考核一个人一样来分类分级。一般来讲，在客户层面他会关注产品、产品多样性、价格、质量、功能、关系服务、品牌。对于价格敏感的客户，你肯定要把价格本身要放到很高的位置。同时你的质量要过得去，最好是性价比高。价格敏感，质量就要满足他们的最低限，同时他也要有客户关系的价值。对于这种，技术一定要把它区分一下，除了按大小分类分级，还要按他所谓的类区分。a.领先客户这类客户看你产品的领先性、上市时间，他希望利用你领先的产品，最快的使他在行业里保持领先的水平，所以他更看重你产品的领先性和上升，对价格就不会太敏感。b.亲近客户他希望跟你绑定客户关系，跟你差不多的或者是更门当户对的客户，希望达成长期合作。像华为小的时候也找了很多在业界不是最大的，可能更符合排第二三类的客户，了解客户需求，一起定制解决方案，使他慢慢在行业里往前走，也有深层次的粘性。c.生产力客户除了高层客户关系，还有产品间联合创新，以及基层客户关系，最后实现共赢。像我们在海外市场P2、P3把他培养成他所在国、地区的负责人，这样我们真的就把客户关系变成生产力了，实现共赢。 三、如何签大单？最近我身边一朋友在朋友圈说，他们公司有个人签了一个3000多万的单子，是他们今年签的最大的一个单。为什么洞察用户需求后，最终有的人能签到大单，有的人聊成一个小单，觉得能促成交就不错了？对大客户能不能形成大单，前提是细致地洞察客户。你要有大单，首先要知道客户预算、投资计划。你要做什么工作才能拿到投资计划？去相关方打听？或者去竞争对手那边去了解？大家都说要找BDM（企业决策管理者），其实还有一点要注意，我给大家讲个故事。以前路上劫匪很多，有一次长途大巴开在云贵川的山区里，突然上来了一堆劫匪，大概有4-5个青壮小伙，但是车上的人更多。劫匪开始挨个打劫的时候，没一个人反抗。本来车人有四五十个人，理论上四五十个人能打过这些人，但大家谁都不敢冒头，贼匪看大家都老实，就说年轻姑娘都下车，其他人老老实实把钱交过来，然后就走了。劫匪转身走的时候，突然从最后一排冒出来一个人，抓住劫匪开始反抗，大家一下就被他感染了，全部一起反抗把劫匪给制服。公安人员来问谁带头的，这个精神很好，敢反抗，以前都是被劫匪成功地截获了，这次为什么你们敢起来反抗？那个人说，这帮家伙太欺负人，不把我当成女的，因为咱长得稍微女汉子点，贼匪让年轻女的都下车，结果没让她下车。这个故事什么意思？就是千万不要忽略小人物。我们经常看到一些客户经理去见客户的时候，见客户的决策者点头哈腰，但对一些他们认为不重要的人，甚至不在决策圈里的人并不注意。你是供应商，不要按企业员工的做法来做客户关系，你会发现那些人不是决策者，在决策上也帮不了你，但办事一定绰绰有余。1.组织型客户关系组织型客户关系里很清楚决策者肯定重要，我们很多客户经理还会出现一个形象：我们愿意跟客户里边比较合得来的人去交流。在客户经理的时间管理上，包括客户拓展计划里，一定要了解决策链的权力结构、了解他们间的相互关系，甚至是矛盾，还要把决策人对我们的态度搞清楚。对中立的人、反对我们的人、向着竞争对手的人，你应该有一套详细的计划，把那些向着我们的人变成我们内部的一个宣传者。这可以是正面的引导，也可以是反面抓住把柄，总之要对决策链的人有一套拓展方式。早期，老板去跟人家的CEO、CTO见面吃饭。后来我们进行战略高峰论坛，跟客户讲不但要跟你吃饭，还要汇报战术。然后一帮人西装革履很有仪式感，也很正式，这样我们去讲华为的发展战略跟你怎么匹配，他们也不得不把战略告诉你。2.战略后的忠诚忠诚是来实在的。我前两天跟医疗器械的朋友聊，中层的KPI指标是什么。他们说院长能拿到，因为卫健委、药监局对医院有KPI指标，但那是考老板的，你要考采购科、检验科。老板给他指标是要挣钱的，对中层一定要看到KPI的关注，除了工作上的关注，你还要了解他个人的观点，他有时要往上走，我们要尽力帮他。比如，我们一个大客户那边，我们帮运营商客户研究院搞课题，那个课题做成功后他被提拔了，分配到一个具体区域当投委，这种客户关系就很成功，我们能帮他实现KPI指标，能让他往上走得很踏实。所以要成为中层的贵人，帮他完成业绩指标，让他发展。对基层，传统方法挺多，但比较表面。比如培训给他提高能力，包括团建、旅游。在互联网时代，我们要有创新，搞粉丝社区。做2C的，搞个社群，让大家在里边吐槽，把大家的粘性提高很容易。但大的2B怎么搞社群？2B的就好像很难，我们也在努力做。讲个我亲身的例子，前两天我去国家发展和战略研究院上课，课程的参与者是北京一些央企、国企的领导。第一天是线下课，在人大大礼堂，讲的时候，国企的人相对比较理性，互相之间也比较熟。上面提问题，他们不愿意回答，都怕答错，互相在面子上过不去。第二天因为疫情，不让进校门了，变成了线上课。反而在线上课，他们都有假名后，特别活跃，意见很多。在华为，我们对运营商也建了社群，而且在社群里设立了200万的吐槽奖，这个吐槽包括说华为产品不好的，我们赶快改。运营商还可以提需求，有什么好的需求给华为，华为如果采纳了，按你的需求来做了，我们就给你奖励。中国电信的一个维护工程师，写了几行字不到一页纸，需求确实不错，我们按需求做了，给了他10万块钱的奖励。通过这种方式，我们有了一种新的客户关系，现在年轻人越来越多，他们习惯了匿名地说很多。你在网上吐槽了后，你的问题提前发现了提前改，你就不会真出现大的毛病。一些KOL的说法是能影响很多人的，虽然KOL可能不像传统的领导，但是他在网上的号召力很强，他的某些作用甚至比领导还重要。 四、与不同的客户建立关系1.怎样对待不同类型的客户？① 大客户流程如果真的是大客户，像刚才提到的苹果供应商。他是行业领袖，后来他为什么能够进华为？我跟他出个招，我让他去跟华为的采购专家谈，说我是苹果的供应商，我不会把苹果和三星的所有东西原原本本告诉你，但我可以把业界的发展情况告诉你。针对这种大客户，我们要有一套大客户的管理流程，包括组织性客户关系，是不是专门给他投研发、资源。同时我们把客户做区分，这是复盘时候重要的环节。不管你是上市企业还是不上市的，大家都看你的客户质量。客户前几名不能经常变，经常变说明你没有大客户，或者是你跟大客户的关系是项目型。我们每次对大客户进行筛选，都会惊奇的发现20-30%的价值客户贡献了80%的利润或是收入。反过来，有大概30%的客户贡献了90%的问题。所以我们就会把客户用工具分一下，哪些是价值客户，对他们要有专门的大客户流程，有专门的资源来支持。② 鸡肋客户鸡肋客户要好好筛选一下，你让他的产品跟着大客户，绝对不要给他定制产品，越是这种鸡肋客户越给你提出稀奇古怪的需求。当然，不是说鸡肋客户要马上砍掉，有的公司就那么点客户，你砍掉客户其实蛮心疼的，但对这些客户的产品就要随大流。③ 渠道客户客户关系能通过电话完成低成本的营销，就尽量通过电话或代理、渠道来做关系，不通过直销，这样可以降低营销费用。而标准化产品，也减少你的维护费用，降低产品出问题概率。2.不同的客户，如何做好维护？早期，华为也没有很多大客户和他做生意，只有一些二三类的。我们要去筛选，看看哪些有发展前景，陪伴他成为你未来的大客户。另外一种是竞争对手的大客户，这类我们不能全面出击。你没有那个实力，只能选择突破它，或者你的竞争对手出现问题时，你去找这些大客户，这样就可以省力一点。如果能快速地撬1-2个竞争对手的大客户，也是比较好的方式。我们需要对不同的客户有一个有效的复盘，对不同象限的客户，不管是从产品、营销模式、突破方案，都要有策略，这样可以达到事半功倍的效果。① 战略大客户关系战略性大客户，除了地位是战略合作伙伴，他一般会跟我们分享战略，这对你的要求很高。我们在战略性客户里特别强调故事影响，你要真的懂人家的业务，能够给给人家的战略提出建议，而且能跟他一起做业务规划，甚至一些重要的合同都可以跟他一起来写，让大家一起达标，你的水平就是最高的。我们的战略合作伙伴，是这样的。② 合作伙伴/主要供应商这类合作伙伴，还达不到战略合作伙伴的层次。他是主要的供应商，提供的不是一种产品，而是多种产品甚至是解决方案，是具有总包水平的供应商。他要求你会做集成，做大型项目管理，能管其他的供应商。对于一些大客户来讲，他不想管理链条太多，他希望有一个总包商来管理，所以谈某个领域的整体解决方案，我们能不能帮他解决简化供应商管理这个比较难的事情。③ 某领域的主要供应商你的关系是在某个领域的主要供应商，还有更低的是一般供应商。客户如果选择独家供应，供应链很不安全，所以客户一般选“2+1”。这个“1”就指的某个领域的主要供应商。你的作用是让前面这两个主要供应商“不舒服”，也是价格杠杆，让他们不敢在价格上做太多的造次，店大欺人。客户关系你要仔细定位，从一般供应商、主要供应商、合作伙伴、战略合作伙伴，这是不同的，对你的要求不一样。当然，你变成主流供应商是最好的。3.6P营销策略以前，我们讲营销理论主要讲4p，即产品、定价、营销、渠道，现在我们讲6P,增加了全局观（planning）和项目（project）。现在这个阶段，我们不能再用战术的勤奋来弥补战略的懒惰，我们还要增加一点全局观，在后面要加一个项目，把线索真的当成一个项目来管。为什么很多在公司做marketing的人不受sales待见？因为你没有告诉大家你做这些这些事到底产生了什么样的效果，形成了多少销售线索，这些销售线索有多少经过你的孵化，变成了真正的机会，甚至真正变成了合同。前面5p做好了，最后1p你按华为的销售项目管理系统来做，比如，怎么通过发现线索，把线索变成真正可以立项，立项后怎么从产品到后来的合同管理，真的一步步把它管起来，落单变成case。这是按项目把线索真正孵化出来，变成销售漏斗和销售项目管理，真正变成单子，达到立项的门槛。然后按销售项目把他管理起来，实现从marketing变list，然后list变case的完整过程，才是完整的销售成功的过程。

Épisode 745 : GoreTex, Intel, Surround, Teflon, Zeiss, Tetra Pack…Toutes ces marques ont un point commun. Ce sont des marques ingrédients.C'est quoi une marque ingrédient ?Et bien c'est une marque qu'une autre marque utilise dans le processus de création d'un produit.Historiquement, les marques des fournisseurs n'étaient pas visibles. Elles n'étaient pas identifiables dans le produit fini.Puis certains industriels ont osé investir sur leurs marques.Lycra, Intel, Gore-Tex, Tetra Pak ont été parmi les premières marques de fournisseurs à émerger et à se transformer en véritable marque ingrédient.La marque ingrédient est un élément intégré dans un produit fini.Elle apporte à ce produit un savoir-faire qui lui est propre.Souvent, ce savoir-faire est breveté (exemples : Lycra, Goretex, Intel Inside, Teflon…).En général, cela permet d'ajouter une valeur de différenciation au produit par rapport à ceux de concurrents.Qu'est ce que les marques ingrédients ?La marque ingrédient produit un élément qui est intégré dans un produit fini.C'est donc un composant qui en général est de qualité et qui permet à la marque du produit fini, de différencier son produit de celui des autres.Exemple : Lycra, Goretex, Intel inside, Teflon, scotch…Pourquoi ? (Co-Branding)Tout simplement parce qu'utiliser une marque ingrédient dans son produit fini c'est s'assurer une certaine qualité.Une marque qui développe un produit va faire appel à cette marque ingrédient quasiment comme un Co-Branding.Ça me fait penser à un pâtissier qui vend son dessert en mettant en avant la marque de chocolat qu'il a utilisé pour le faire : Valrhona.Souvent ces marques ingrédients possèdent un brevet d'une technologie.C'est grâce à cette technologie qu'ils deviennent une valeur ajoutée pour les marques avec lesquels ils vont collaborer. Par ailleurs ce système de quasi co-branding donne de la visibilité à la marque ingrédient pour finir pas exister par elle même !C'est tellement intéressant comme procédé que certains s'invente des marque ingrédients en interne comme Apple avec leur écran Retina.GoretexGoretex est un très bon exemple de marque ingrédient.À la base c'est une marque fonctionnelle issu de la chimie.C'est en 1958 que Will Bert et Geneviève Gore créer la société Gore.ils voient dans le PTFE (polytétrafluoroéthylène) un potentiel inexploité. Positionnement initial :
 Le GORE-TEX est une marque
« ingrédient ». Un matériaux technique breveté issu d'un gros travail de recherche. Marché initial :
100% B2B : fabriquant de vêtements et chaussures. A la base, la marque n'est pas spécialement mis en avant par ceux qui vendent des produit fini. Mais petit à petit le technologie Goretex se fait un nom.Depuis 2017, GORE-TEX prend un virage plus Lifestyle, et lance des collections éphémères en collaboration avec Converse, Comme des garçons, Off-White, Nike... Positionnement :
GORE-TEX est une marque avant-gardiste à forte technicité.Marché :
B2C en collaboration avec des marques Streetwear haut de gamme. Goretex x Adidas x Stella McCartneyGoretex x SupremeGoretex x PalaceSur InstagramC'est un compte dédié au collaboration de la marque[Compte Instagram GoreTex Studio]](https://www.instagram.com/goretexstudio/)C'est quand même 246k fans. C'est Fat, c'est un ligne éditorial exclusivement sur les collab. Donc c'est très lifestyle, très mode, très sportswear.Ensuite des compte par pays ou région comme EUCompte Instagram Gore Tex EULa c'est 122k fans. La ligne éditoriale tourne beaucoup plus autour de la technologie !Intel, la marque ingrédient devenu mainstreamIntel Corporation est une entreprise américaine fondée le 18 juillet 1968.Elle est le second fabricant mondial de semi-conducteurs après Samsung si on se fonde sur le chiffre d'affaires. Elle fabrique des microprocesseurs — c'est d'ailleurs elle qui a créé le premier microprocesseur.C'est du pur B2B.Intel InsideTrès vite l'entreprise a compris l'intérêt de travailler une marque forte.Une marque qui aille au delà de la relation fournisseur fabricant. Une marque qui puisse parler aussi au grand public et être un élément différenciant pour un fabricant de matériel informatique.Ce qui il y a de fascinant c'est qu'Intel ne fabrique pas d'ordinateur, de téléphone ou de tablette. Il n'en ont jamais fabriqué. Il fabrique des composants. Un truc très utile et précieux mais que personne ne voit.En 1984, la société Intel change de nom et de logo.La marque s'appelle Intel Inside et c'est réellement à partir de ce moment que la marque sort de l'ombre.Le petit autocollant Intel Inside on l'a tous vu.C'est culte. C'était aussi à l'époque signe que l'ordinateur qu'on achetait était puissant et à la pointe.Intel sur Instagram1,6 millions d'abonnés.Compte InstagramTrès interessant parce qu'on retrouve évidemment énormément de références aux produits et aux marques intégrant les processeurs Intel. Dell, HP, Acer…C'est très très tech. Il ya des Q&A sur les derniers processeursLe reels de IntelIntel sur TikTok79k abonnésCompte TikTokOn y apprend pas mal de trucs.Il est pas mal question de Gaming mais aussi réalité virtuelle et plus globalement d'innovation.Intel a même un site ecommerce dédié pour son merchandisingLa boutique en ligneTetra pakC'est une entreprise Suède en Suisse, d'emballage de produits alimentaires et de solution de traitement.Tétras pack a été créé en 1951 c'est la filière d'une autre entreprise d'emballage alimentaire.Démarre sur l'invention du berlingot en forme de tétraèdre régulier.C'est en 1991 qu'elle développe ses activités sur le traitement des produits alimentaires.Le but est d'optimiser l'utilisation de l'espace en changeant la forme des emballages.Et c'est notamment aujourd'hui ce qu'on retrouve dans toutes les briques de différents jus ou lait.Sur les réseaux c'est 79 000 fans sur Facebook et 13 000 sur Instagram.Compte FacebookCompte InstagramC'est une marque qui communique autour de piliers assez clair.On a clairement un pilier RSE autour du climat, et de ce que fait tétras pack pour protéger l'environnement.On a un pilier autour de la technologie. Ou on va expliquer comment on réalise ses briques.Et on retrouve plein de format différent de la vidéo, de la photo, de la citation...On retrouve même une vidéo face caméra d'un professeur de l'université de Yale qui nous parle de ses nouvelles technologies et comment elles soutiennent le futur.Zeiss, la marque de lentille cultissimeAutre exemple de marque ingrédient Zeiss.Zeiss c'est le leader mondial de l'optique de précision.Zeiss c'est une marque historique créée en 1846, par Carl Zeiss en Allemagne.Ils ont toujours été dans l'optique.Là aussi, c'est fascinant. Zeiss n'a jamais vendu le moindre produit en direct.Pourtant c'est une marque connu partout dans le monde par le grand public.Il faut dire que la marque travaille fort sur les leviers de communication B2B2C.Zeiss sur Instagram c'est un écosystème complet avec une petite dizaine de comptes certifiésIl y a Zeiss Vision careCompte InstagramQui met en avant l'expertise dédié aux lunettes et plus globalement à l'eye-liner ware (masques de skis, accessoires d'entretien pour les lunettes). C'est le coeur de métier de la marque.Zeiss Camera LensesCompte Instagram314 abonnésQui met vraiment en avant les photographes.Zeiss Cinematography112k abonnésCompte InstagramZeiss HuntingCompte InstagramZeiss MicroscopyCompte Instagram46k abonnésMet en avant l'expertise de la marque sur les microscopes professionnels.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Advanced Human Imaging (AHI) have created an algorithm that allows users to take a few quick scans on a smartphone to create a human avatar of themselves that can calculate risk for certain diseases and help diagnose conditions earlier, while also saving money. Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth, Advanced Human Imaging talks about the smartphone technology behind AHI's tech and how selfies can be taken with their technology to potentially save someone’s life.See omnystudio.com/listener for privacy information.

When it comes to buying a new computer, there's a checklist we use to see if it'll work for us. We think about all the different components that come together to build the final product and figure out if it has the right CPU, processing power, and RAM. But at the end of the day…does it really matter if you're just using it to send emails and watch cat videos? Well, Andy Grove and Dennis Carter at Intel think so. When they launched the “Intel Inside” campaign in 1991, suddenly people started caring about microchips and what their computers ran on. And that ingredient branding campaign continues to influence buying decisions today. Can our marketing campaigns do the same?Today's episode features an interview with Kimberly Shenk, Co-Founder and CEO of Novi Connect. She works to make brands more transparent with their customers and is a champion of ingredient branding. She shares all the secrets of why in order to have a successful brand you need to be more open with your customers. Click ‘play' and find out how.--------"Telling authentic stories to your consumers isn't a trend—it's a requirement." - Kimberly Shenk--------Time Stamps* (0:00) How ingredient branding changed how you burn the midnight oil* (8:53) The story of Novi Connect* (10:34) The secrets to getting your customers to trust you* (12:41) The data behind ingredient marketing* (14:24) Novi Connect's customer journey* (17:42) Why you need ingredient branding--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Kimberly on LinkedInCheck out Novi Connect

In Folge 42 von „Bei Anruf Wettbewerb“ sprechen die beiden Wettbewerbsfreunde Justus Haucap und Rupprecht Podszun über das viel beachtete Urteil des EuG zu Intel. Das Gericht hat Ende Januar eine Entscheidung der EU-Kommission aus dem Jahr 2009 und die damit verbundene Bußgeldzahlung aufgehoben. Welche Folgen ergeben sich daraus? Kehrt die EU-Kommission dem „More Economic Approach“-Ansatz jetzt den Rücken? Und rücken die Ökonomen ab von der Ökonomie? Außerdem präsentieren die beiden Professoren der Heinrich-Heine-Universität Düsseldorf (HHU) die Ergebnisse einer Tagung des NRW Wirtschafts- und Justitzministeriums sowie der HHU, in deren Rahmen Regelungen zum Datenzugang diskutiert wurden. Weiterführende Hinweise Podszun, R. (2022), Handwerk in der digitalen Ökonomie - Rechtlicher Rahmen für den Zugang zu Daten, Software und Plattformen, Nomos. Aufzeichnung der Tagung „Datenzugang für Dienstleister“

Insider's look into the Mishkan

แคมเปญ Intel Inside ทำให้การเติบโตของมูลค่าตลาดของ Intel ในปี 1991 ก่อนเริ่มโครงการสร้างแบรนด์ “Intel Inside” มูลค่าตลาดของ Intel อยู่ที่ประมาณหนึ่งพันล้านเหรียญ ภายในปี 2003 หลังจากการรณรงค์ใช้แคมเปญดังกล่าวมูลค่าเพิ่มขึ้นเป็นประมาณ 5 พันล้านเหรียญ  การเติบโตของมูลค่าผู้ถือหุ้นนี้แสดงให้เห็นถึงพลังของกลยุทธ์การสร้างแบรนด์ของ Intel สถิติสำคัญอื่นๆ ที่แสดงให้เห็นพลังของแคมเปญนี้ ได้แก่ ในปี 1992 แคมเปญ “Intel Inside” ยอดขายทั่วโลกเพิ่มขึ้น 63% การรับรู้โลโก้ Intel ในหมู่ผู้ซื้อพีซีในยุโรปเพิ่มขึ้นจาก 24% เมื่อเริ่มแคมเปญ “Intel Inside” ในปี 1991 เป็น 94% ภายในปี 1995 และในปี 2001 Intel ถูกระบุว่าเป็นแบรนด์ที่มีมูลค่ามากที่สุดในโลกอันดับที่ 6 เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Did Your Computer Have "Intel Inside"? It Won't For long! We're going to talk a little bit about shopping right now. Then we'll get into our chip crunch, and why Intel is being left on the side of the computer road. [Following is an automated transcript.] [00:00:16] There's lots of fun stuff to do. And it's kind of fun getting out of the house. Isn't it getting out, going out, going around? There's a, an outlet store close by where I live and it's kind of one of these outdoor. Outlet things. And it was fun. Just walking around, enjoying the little bit of fresh air, no matter what the weather has. [00:00:40] Uh, I even enjoy going up there when there's some snow on the ground. Because again, it's a little bit of a, uh, it's, it's fun. It's a little bit of a change, which is not. Part of what I love about living in the Northeast. You really get all four seasons and they can be really, really nice. Well, black Friday of course came and went. [00:01:01] It was not a bad black Friday, but one of the questions I been asked all week long, all month long, frankly, has to do. When should I buy, what should I buy? What are the deals? And it is weird this year. Let me tell you really weird. And the reason I say that is I didn't my show prep. And I spent some hours just looking on different websites and looking at opinion pieces, looking at news sources, just trying to find, okay, what's going on? [00:01:36] What's the real word out there. Our items, as rare as everybody seems to be saying they are, or is it easy enough to find. Well, that's what we're going to talk about right now. Really. We've had a very turbulent two years for retail, every branch of retail, whatever it is, it's been been terrible. So many people have lost their businesses. [00:02:03] So many small businesses, small retail restaurants, some restaurants that I, I enjoy and just haven't been to in years, really. Completely gone, which is such a crying shame. And a lot of people have put a lot of the blame for the general retail malaise on Amazon and Walmart. Because again, you know, I had a discussion just this last weekend with. [00:02:35] Oh, friend's father. And he was saying, well, you know, I've been a biologist in pharmacology for years. And, uh, you know, th this is just as just a science. It's all science talking about the lockdown. And so I pointed out how, well, let me see, let me see. I got family from Canada. They cannot drive across the border because of the lockdown, but in, in the states, they won't let us, us, we won't let them fly. [00:03:03] But they drive in, I should say, but they will let them fly in. How does that science, right. There's coronavirus not survive at 30,000 feet. Is that what it is? You know? No, come on. People it's politics and part of the politics was. Walmart got to stay open and all of these other small businesses couldn't so what are they supposed to do? [00:03:29] How are they supposed to compete? And yet, Hey, I understand you need clothes, right? And you need food. Most Walmarts have both. You might need medicine in order to even survive. So that kind of makes sense, but why. Walmart. Why did the government choose Walmart and target are going to survive all of you, little mom and pops stores, you know, that maybe have been multi-generational where it's your parents. [00:04:00] And maybe even your grandparents that started the store, started the restaurant. And now all of a sudden there's a lockout and you cannot be over. It just, it entirely political, entirely political. And I understand the science behind all of this. I have spent a lot of time studying it and you might remember if you've listened to me even. [00:04:26] Dean or 20 years ago, I'm trying to remember when it was, I started talking with scientists about RNI, RNA interference and the coolest stuff that was happening with African violets and getting the, the purple flowers to change to white and all of the stuff they were doing. It it's exciting. It's fun. But why. [00:04:49] Did we use politics here. And so many people lost their livelihood. So many people lost their businesses. It's, it's absolutely incredible. And just pain companies basically to stay closed. Uh, doesn't make sense either. Because now you're pumping more money into the economy and that's causing inflation because there are not more products or not more vendors. [00:05:15] There's not enough competition. So the prices go up. And when there's inflation, how about people who are retired, who have saved something. And now their money is worth what the inflation rates are. Again, it's a hidden tax, but it's really hard on retirees because their money that they've saved, you know, they're getting the pitons, you put it in a savings account and you're making a fraction of 1%. [00:05:43] And yet we're seeing inflation rates on things like fuel being almost a hundred percent. Think about what it was like in 2019, what the gas prices were. It is insane. So small businesses have to be supported. They are the backbone. They are the innovators. Walmart didn't start as a big company. They started very small. [00:06:10] He innovated his claim to fame. That old Sam Walton was let's go ahead and have the best prices and anywhere. Right. And so they got the best prices by beating up their suppliers, et cetera, but it all worked. And Walmart increased, raised its it's demonstrable again through real science, but they raise the standard of living in every community. [00:06:39] They opened a store. It's absolutely funneling. But Walmart stopped innovating a long time ago. Now again, the innovations come just like they do in the tech world. Typically not from the existing companies, right. Facebook isn't innovating, they bought WhatsApp, they bought so much of the technology they're using to drive their company. [00:07:02] Oculus. You look at it, right? That's their future. According to of course, uh, you know, Mr. Mark. What did it come from? What was the cost? Right. They by their competition. So I want to encourage everybody to really try and go out of your way, try and shop at these small places. There are. And so many of these malls nowadays kind of local stores where they've got together and they're running their co-op or where someone's managing a bind product from local craftsman, really that they, everything from these women that are knitting doilies all the way on out, through very cool black iron work things, things that you can find there. [00:07:54] That maybe you can find on Amazon, maybe they come from China. Maybe they're locally sourced. Not very likely, but it's been a very, very tough, tough time here for so many of these industries. One of the things that I did talk about this week, I, one of my radio appearances is. Tik TOK live shopping. If you haven't heard of tick tock, tick tock is this short form video site. [00:08:21] And it kind of started by people saying, okay, well with this song, uh, use that song to make a funny little 32nd. And 22nd and that's what people did. And it was really quite cool to see they there's some innovative people out there. Tick talk has a lot of, I share nowadays way more popular amongst the younger people than Facebook is Facebook has kind of become something for the older people. [00:08:49] But what tech talk is now doing is providing live shop. And this is an innovation that really started in China, which of course is where tick-tock is located. But in 2020, there was a survey done that found that two thirds of Chinese consumers said that they bought products via live stream in the past year. [00:09:13] So what's live stream. I want you to think about QVC online share or a television shop. Those channels, those infomercials that come on at night, but particularly the channels that are constantly selling stuff like micro did a little bit of that at one point in time, right? His interview was, he came in and the, he, the guy who was interviewing him, held up a pen. [00:09:37] Is that okay, you sell me this pencil. And so micro went on and on for 10 minutes or more just talking about the pencil and everything related to the pencil and what a great quality was. All he course, she didn't know anything about it. Right? And that's part of what bothers me about some of these things, right? [00:09:55] These people are just making stuff up, but talk live now is allowing you to go ahead and make funny little things. Gain an audience. Maybe they're not funny. Maybe they're just informative. Have them inserted into people's streams and then sell it right there. In fact, instant purchasing of a featured product during a live stream. [00:10:22] And then obviously audience participation, they got chat functions, reaction buttons. This is what's coming our way. And so all of you, small businesses out there, I really want to encourage you pay attention to social media. This is the sort of thing that you can do. You can target your local area, which is where most small businesses operate, right? [00:10:48] It's in, in your town. It's maybe a 10, 20 mile radius, depending on what, what you're doing, what you're selling. And you can micro target nowadays. That's the joy. That's the beauty of the online world. Micro-targeting Hey, and if you're interested, let me know. We can talk a lot more about this because I have studied this for years now. [00:11:12] Hey, stick around Craig peterson.com online. [00:11:20] So while you're shopping online, what are some of the things you should do or look out for? I've got a few ideas. I'm going to tell you what I do, and it has worked wonders for me. So here we go. [00:11:35] When you're shopping online, there are some obvious tips, just run through them very, very quickly because I don't, I think you guys being the best and the brightest really know these things. [00:11:50] So just very quickly, make sure your security. Today, make sure that everything is patched up the way that it should be, that you have some really great anti-malware hopefully advanced anti-malware, but apply any updates before you start doing shopping, because this is a bad time of year to lose all of your personal information and to have your money stolen. [00:12:18] Uh, number two. If you're seeing an email or you're seeing a deal that really looks too good to be true. Take, take caution here. Right? Do you see a place? Oh, I got five brand new Sony PlayStation fives for sale. You might not want. To buy those, right? The minister, Jeff Foxworthy. Here's your sign. So be careful about that. [00:12:46] Criminals are really taking advantage of consumers who, uh, you know, life's been tough, money's been tight. You're trying to find a deal. So be careful about that. Okay. Coupons or other way, the bad guys have been trying to get consumers. To compromise their own cyber security. Okay. Uh, 12% of emails out there are considered to be spam emails. [00:13:15] I think it's more like 80% or 90%, but then I've had the same email address for 30 years. Okay. Uh, so don't click on link. Be sure you shop on the real website and apply coupons there by manually typing out the code. So for instance, if, if let's say you use duck, duck, go for your search engine, which you should be using for most cases, most searches a duck duck go says, okay, let me see where coupons here you go. [00:13:46] Here's a site that has a lot of coupons be careful about those sites, because some of them are trying to lure you in. Are the websites you're going to the real ones, the legit one. Are you clicking a link in your email in order to get to that sale site? Double check, because what they're doing is using some of these URLs that aren't. [00:14:14] Right. And we see those all of the time. They'll have a misspelling of the business name or they'll, they'll do something else. So they might have Amazon Dodd bad guys.com. Oh, okay. Amazon. Okay. Is Amazon, uh, obviously they wouldn't say bad guys, but yeah. That's kind of what they're doing. So be careful. So once you're on a website, look for that little padlock that's to the side, click on it and double. [00:14:43] To make sure that it is legit because they might have us. What's called a secure, sir. And they might have a certificate that's valid for the site that you just went to, but it's not, there's a different kit for Amazon or Walmart or target or w you know, whatever Joe's clothing.com. It might be something entirely different. [00:15:07] So be careful, okay. Is what you're looking at on the ad. Because there are a lot of fake advertisements out there that looked like they got great deals. And even though black Friday has come and gone, they're going to continue to do this through the end of the year and be on. Okay. So rather than clicking on the ad, just type in the retailer. [00:15:35] Information, because some of these ads that are showing up are in fact, almost every last one of them is coming from what's called an ad network. So that ad network is where people go and buy ads and they say, Hey, I want to retarget people that were at this site or clicked on this link, et cetera, et cetera. [00:15:54] And now. If you are a bad guy, all you have to do is sneak into one of those big ad networks. And all of a sudden your bad guy ads are showing up everywhere. So you see a great ad for a Chromebook. For instance, we've talked about those before you can just go ahead. Okay. Chromebook. No problem. Wow. Yeah. [00:16:14] Yeah. Type it in. If the ads for a Chromebook from Walmart, just type in walmart.com. Okay. Avoid clicking on ads. Isn't it terrible how bad it's gotten, man. I liked the internet better back in the 1980s and nineties. Uh, how should you pay? We're going to talk about that in a minute. Public why fi is a potential problem. [00:16:40] The bad guys will often create fake hot spots and you are now using their hot spot. Now this isn't as much of a problem as a used to be because your visits to most websites nowadays are encrypted. Do you remember that lock? I mentioned in the URL. Well, that means it is using SSL or TLS, which is a secure communications pro protocol. [00:17:07] So if you're seeing that, you know that you basically have a VPN, you don't have to buy a VPM service. You don't have to use a VPN service. You have a VPN that's being provided by the website, your. And that's really what that lock means. So the public wifi is less of an issue for the monitoring, what you're doing, although yeah, they can still do some monitoring. [00:17:33] They might play with DNS and things, but they can also scan you, which is the biggest problem from my perspective about using public wifi and never. Share your personal data. If you can avoid it, one of the things we're going to be covering in the upcoming boot camps and workshops is using fake or alternate email addresses. [00:17:57] I do it all of the time. That's why I have 3000, 3000. Yes. You heard it right different log-ins right now in use active use on. Uh, in my password manager, at least over the last decade. So I've accumulated a lot of them. So I use a different email address pretty much all of the time. And I'll, I explain how to do that in the boot camps and workshops that are coming up. [00:18:25] So keep an eye on. On my weekly emails again, Craig peterson.com/subscribe. So you can find out about them, you know, these, the free ones. I really want to give you guys all of the basics, right? So that's what I'm going to be doing anyways. How should I pay? This is maybe the even bigger side of things. It is very, very rare that I actually put my credit card number in on a website at least. [00:18:54] Real credit card number. There's a number of options that are available to you now that weren't before, even if it's not a credit card, even if it's a debit card and generically, this is known as single use credit cards. So we've got a few things. I use typically capital one's email E N O. If you have a capital one card of any sort, this is a little browser plugin that you can put on. [00:19:25] Now, the downside of this is they will by default, try and look. Every web page you visit. So from their perspective, it's worth it because now they get that data from you. However, in all modern browsers, you can restrict when it runs. But what happens is I go to a website, it wants a credit card and I can pop up that little Eno browser plugin. [00:19:53] And now. Todd, uh, I can generate a virtual credit card number that's tied in behind the scenes to my real credit card number. I can even put an expiration date on that credit card number. So it can't be used after a certain. Some of these virtual credit card options, even allow you to say, Hey, it really is only single use. [00:20:18] It can only ever be used once. And that way the bad guys can't run up your credit card. Bill Citibank, American express, JP Morgan, and the more have these types of options and basically any visa or MasterCard. Look for virtual credit cards. From your bank or whoever's providing your credit card. Hey, stick around. [00:20:42] You're listening to Craig Peterson and I'll be right back. [00:20:46] We're going to talk a little bit now, since it's getting near the end of the year, about what kind of technology do we think is going to be big next year. And I've got to mention this project. My daughter has been working on it. Finally hit the ocean. [00:21:02] My daughter has been busy. You might know she's been in the maritime industry for quite a while now. [00:21:11] And a man, she went to, she graduated 2008. I think it was this, this daughter. And you probably already know I have five daughters, right? Uh, three sons too. So it was kind of a mix, but she has been working on a ship called the Yarra Burkland it's over in Norway. And what the ship is doing here is hauling fertilizer, anything. [00:21:38] Oh, wow. Isn't that exciting? Wow. Craig, I'm so excited for you. Well, it is the world's first autonomous electric ship period. Okay, cargo ship and what it is doing ultimately, is it to eliminating the need for about 40,000 truck round trips a year. See what's happening over there in Norway is there's a factory that's right. [00:22:07] Located right next to a mine. That's making all of this fertilizer and it needs to be hauled down through some fjords. To get to the main shipping Depot where it can be loaded onto the big ocean ship. So these trucks are going up and over the mountains alongside the fjords. And this is a ship that's going to take a trip that's about seven and a half nautical mile. [00:22:34] So give or take eight miles and on the water. And now Norway is doing this in its own waterways. So there's no problem with international rules and regulations about ships here. This is just local and it loads itself. It drives itself and it unloads itself. I think that's really, really cool. And what it does is it plugs itself. [00:23:02] When it is on either port w now we've seen this with some ships, right? You might've been on some of these ferries that are electric. They work pretty well for electric ferries. Cause they're usually short haul. They connect up to shore power and they do a rapid charge and they're ready for. The next leg of their ship while they are busy taking all of their load in right. [00:23:26] Makes sense. And you might've done it, but this is, this is different. And a lot of the incidents that happen in shipping are due to human error. Think about all of the problems we've had with Navy ships, even running into things, human error, and a lot of that's due to fatigue. On the ships. I don't know if you know it. [00:23:47] I have two kids that, well, three actually that have been in the maritime industry, uh, the, the big maritime industry and they take four hour shifts. So four on four off four on four off every day. So fatigue is a very big deal for a lot of the shipping industry. And for the first few years, they're planning on having the ship be. [00:24:15] They're going to be up, of course, on the bridge monitoring everything, because you've got a problem with artificial intelligence machine learning. If a big ship is coming along and there's a kayak in the way, it's actually the kayaks job to get out of the way. But if you run over a kayaker things, aren't going to go very well for you, frankly. [00:24:37] But how does a computer recognize a kayak? Maybe Marine life or even some sort of a swell that's out there. So they think they've got most of this solved. And this is the project that my daughter's been working on for a few years here. She's a Mariner. She has her captain's license unlimited. Tonnage unlimited vessels on unlimited waterways anywhere in the world is just incredible. [00:25:06] All of the stuff she's done. So the wheelhouse could disappear all together, but they've got to make sure that everything is working pretty darn well. Okay. Uh, large vessels. Do anything about the kayak? All they can do is warn, but they definitely can't maneuver. And that's why the deep draft vessels have priority over sailboats or pretty much anything else that's out there. [00:25:32] But, and what that brings up is the fact that we don't have the regulations yet for these autonomous ship. Well, we don't have the regulations yet for the autonomous cars, right? This is normal. The technology tends to proceed the regulations, and we have regulations in place right now for autonomous vehicles in certain areas. [00:25:57] But they're nowhere near mature. It's going to take a while before everything has all frigging. And now that is leading us into our friends at Ford. Ford's done a couple of interesting announcements over the last couple of weeks. So I have to bring the. And an effort really to deal with this ongoing chip shortage. [00:26:21] Ford has made a deal with global founders. Global foundries is a chip maker and they have a non-binding agreement. Now that makes it interesting. If it's non-binding. Why even bother, but the press release says opening the door for global foundries to deliver more chips to Ford in the short term. But what's happening right now because of the chip shortages. [00:26:50] Well, companies are designing their own. Purpose built chips rather than relying on the general purpose chips made by Intel or AMD Qualcomm, Samsung and video media tech, depending on what kind of chips we're talking about. This is fascinating because it is hurting Intel. No question about it. And AMD. So what does Intel done? [00:27:15] Intel is moving its stance to being more of a contracted chip manufacturer. So you can go to Intel and say, here's my chip design. Go ahead and make that for us. And off they'll go and they will manufacture it and they probably even help you with some of the design things. Fascinating. Now, the other thing that's been happening for a while is if you look at apple, for instance, they have been using their own chips in their I phones and eye pads. [00:27:52] Now they also are using their own chips in the laptops and various desktop computers. So apple is the highest profile example I can think of offhand. That have replaced Intel's chips. That's absolutely amazing. Google has also created its own chip for the latest pixel phone. So if you buy the latest flagship pixel, which I would not do, because this is the first time they're really using their own chip, but they've got their own chip now. [00:28:28] Amazon has been deploying its own chips in its internal servers to improve performance as well as to make it better for the Alexa voice assistant. You see how long tail that's a marketing term, but really how special purpose purpose designed purpose built chips are. So it's huge. Intel's changing course. [00:28:55] They've never been a great chip designer. If he asked me and a few know my history, you know, I've been down at the chip level. I was down there for many years in the kernel of operating systems and dealing directly with all. From chips, you know, when you're thinking about drivers and the low end and the operating system, that's what I did for a lot of years. [00:29:18] So I'm, I'm glad to see this happen. It's going to be better for you because the devices can be cheaper because they don't use a general purpose chip. The chip is built and designed. For what it's being used for. So good news there for four, because Ford is going to be kind of doing the same sort of thing. [00:29:39] I bet mark my words. Okay. Well, I didn't get to the predictions for this year, but I will, when we get back this upcoming year, stick around, of course you listening to Craig, Peter Sohn, you can get all kinds of information. And in fact, if you sign up for my email list, which is not a heavy marketing. [00:30:02] Believe me, you'll get a bunch of different special reports. So ones I think are going to help you out the most. Craig peterson.com. [00:30:13] Well, we just talked about the future when it comes to chips and our computers, we're going to continue that discuss discussion right now on artificial intelligence and machine learning. What else is going to be important next? [00:30:29] So, what is the future? [00:30:31] We're getting close to, you know, the end of the year and the beginning of the year. So what am I looking forward to? Well, you just got my basic predictions about what's going to happen with chip manufacturing. These various vendors of various devices are going to continue to move away from Intel AMD, et cetera, these general purpose chips and move more to special purpose chips. [00:31:02] Now there's a number of special purpose type designs that have been out there for a very long time. For instance, a six OCB in industry. No, those I programmed some way back when. I have gotten much more complicated, but for instance, when we're putting in systems for a business, we will typically use Cisco systems that have a basics so that everything is extremely fast. [00:31:29] You don't notice any delay and yet it can do very heavy duty filtering. Packet examination, stream examination, because it's being done in hardware. That's the advantage to it. So we're going to see more and more that since Apple's already moved to their own chips, Google has already moved to their own chips, Amazon, their own chips, et cetera. [00:31:53] And there'll always be a need for general purpose chips. In fact, you can say that the apple chips for instance, are fairly. The purpose they're being used in your iOS devices, your iPhone, your iPad, but they're also being used in desktop applications. But if you look more closely at what Apple's done, it has a couple of different types. [00:32:16] Of CPU's inside the chip. So it has the high-performance CPU's that are only engaged when it needs some serious computing going on. It has the low power, lower performance CPU's that are also built into that same chip that now handle kind of background tasks, things. Dated the don't need a whole lot of CPU or don't need to be really fast. [00:32:42] And then it also has graphics processing units that will handle things like screen updates, moving stuff around on the screens. There is a lot of technology in that chip in reality, it's it would use to take three. Completely different sets of chips to do what the one apple chip can do. So it is an example of a special purpose CPU. [00:33:11] We're going to be seeing more and more of those now as a consumer, you're not really going to notice other than, wow, this thing's fast or wow. This battery lasts forever. You're going to have some great, great functionality. And I think we are seeing, because they're spinning. $2 billion a week right now in the industry, you're going to be seeing more of these fabs come online, chip fabrication plants, and they take a long time to build and put up online, but they're going to be making more specialized chips, which I really. [00:33:46] Well, there's an article that came out based on a survey from the I Tripoli. And this is called the impact of technology in 2022. And beyond of these are some global technology leaders. Of course I Tripoli was all about electrical engineering back in the day today, it's more about general technology. But here's the results. [00:34:12] What is important for next year? Now, remember, I don't give investment advice. So don't look at this as things you should be putting your money into. This is just stuff that is good to know and probably should be considered, but this is not again, investment advice. So. Technologies will be the most important in 2022. [00:34:33] While according to this kind of little, little brain trust, if you will, amongst the respondents more than one in five, say that AI and machine learning are going to be very important. What's the difference between artificial intelligence and machine learning. Uh, the lines are blurred nowadays. They used to be a lot more clear machine learning used to be the, the machine, the computer learns it. [00:35:02] Let's say it's working on a factory floor and it has to do some welding on a joint. And the, it has sensors and it learns, oh, okay. Well, this part, when it comes into me may be here, but I might be there and I might be here. So I got to kind of move around a little bit. That's basic machine. Artificial intelligence, which I think is a super set of machine learning, but other people argue the other way, but you know, they don't know what they're talking about. [00:35:30] There is artificial intelligence is where it doesn't even have to be taught how to learn. It. Just figures things out. So it's. When it's built, talk to learn where that piece that it needs to weld is likely going to be and how to find it. It just knows. Okay, well, I'm supposed to weld. So how do I do that? [00:35:56] That's much more of an artificial intelligence. So that's number one, artificial intelligence next. Cloud computing 20%. Now my opinion on cloud computing is not very high, frankly, because cloud is just the name for somebody else's computer cloud computing does not mean it's safer. It does not mean that it requires less work on your part where I think cloud computing can help a business is where. [00:36:30] Push over flow to the cloud. The many businesses that have moved technology to the cloud have moved it back now because frankly, the cloud did not provide them with what they thought they'd get, which is cheaper, better computing. And a lot of the breaches that we're getting nowadays are in the cloud. [00:36:53] People's databases being exposed, applications, being exposed. It's great for hackers because they know. Okay, well, let me see. Amazon has the majority of all cloud computing in the world, so let's just scan Amazon computers and see what we can find. Right. And they're going to find that this bank has this opener, that company has that database available, et cetera, et cetera. [00:37:17] So be careful with that, but they think cloud's number two, five G. 17% that I am very excited about it. And here's why five G is kind of a generic term for the high speed, uh, room wireless data. So think cell phone basically, but why it really matters is it's designed to handle billions of devices. So that you can have a lot of people sharing data and getting to data, sharing a network connection in a densely populated area. [00:37:58] That's where it really, really shined. And then it also has a faster data rate than the older technology. One of the things you'll find as you compare, if you really dig into the technology compare, the various cell companies is that for instance, T mobile, which is who I use has a lower frequency spectrum. [00:38:24] Lower frequencies can not carry as much data for, but what they can do, I'm really oversimplifying. But what they can do is more readily peers, glass, and brick and walls. So T-Mobile's frequencies are lower than Verizon, for instance. So Verizon can get you faster data. But can't get it into as many places and not as well as T-Mobile just really putting this quite simply. [00:38:57] And in fact, just what was it? Two weeks ago, we had a court order stopping the deployment of these higher frequency, 5g networks. Because of complaints from some people, uh, particularly in the avionics, in the airline industry where they're saying, well, they could be squashing some of our critical systems because they're using some of the old satellite frequencies for 5g up in the upper bands. [00:39:25] Anyhow, one of the things that 5g. Which has already been used for is what I was involved with. You know, I was involved with emergency medicine for a long time and I was an EMT I P D uh, back in the day. So almost a paramedic. And think about what could happen now, you're in the back of an ambulance that you could be the hands for the doctor who can be seeing the patient as you're driving down the highway, bringing that person in, because historically I remember this one woman. [00:40:01] Placenta previa and had just soaked through some towels with blood. She was in really bad shape and we were squeezing IVs to get fluid into her. It was, it was incredible. It was something else. And we brought her right in on the gurney, in emergency room and right up to the operating room and put her on the table, right from her ambulance gurney while with five G. [00:40:27] They can be doing that now, not just in an ambulance, but in, in more rural areas, doctors can be operating remotely on someone. It's very cool. This whole tele medicine, including remote surgery. It's huge. So these technology leaders agreed with me on that 24% is the number one, most benefit four or five G telemedicine. [00:40:53] Number two, remote learning and education 20%. Personal and professional day-to-day communications. Think of all of the stuff we're doing now, how much better that's going to get entertainment, sports, live streaming, manufacturing, and assembly transportation, traffic control. Now we're down to 7% and by the way, that's where the cars are talking to each other. [00:41:16] If you have five G. You don't need a mesh because you can use 5g, carbon footprint reduction in energy efficiency. That's 5% and 2% farming and agriculture. Our farming equipment is already using GPS in order to plow fields, planned fields, harvest fields. It's amazing. So there you go. Those are the top pieces of technology that are predicted to influence us next year. [00:41:46] I think it's absolutely correct. And I've got to give you a bit of good news here again. 97% of these people polled agree that their teams are working more closely than ever before. Because of these working from home workplace technologies and apps for office check-in, et cetera. Good news. All around. [00:42:11] Hey, if you want more good news. If you want to know what's happening, even some bad news, I got the right place for you to go. I have five minute little trainings in my emails every week. I have bootcamps again, all of this is the freeze stuff. You imagine what the paid stuff is like, but I want you to understand this. [00:42:32] Okay. Craig, peter.com/subscribe. Do it right now. [00:42:39] I had a good friend this week that had his life's work stolen from him. Yeah. And you know what caused it? It was his passwords. Now, you know what you're supposed to be doing? I'm going to tell you exactly what to do right now. [00:42:55] Well, let's get right down to the whole problem with passwords. [00:43:00] I'm going to tell you a little bit about my friend this week. He has been building a business for. Maybe going on 10 years now, and this business relies on advertising. Most businesses do so in some way, we need to have new customers. There's always some attrition there's customers that go away. So how do we keep them? [00:43:25] Well, we do what we can. How do we get new customers? Well, for him, it was. Advertising, primarily on Facebook. He did some Google ads as well, but Facebook is really where he was focused. So how did he do all of that? Here's the bottom line. You have to, if you are going to be advertising on Facebook, you have to have an advertising account. [00:43:51] Same thing's true with Google. And then on that account, you tie in either your bank account or your credit card. I recommend a credit card so that those transactions can be backed up. And on top of all of that now, of course you have to use a pixel. So the way the tracking works is there are pixels on websites, you know, about those already. [00:44:17] And the bottom line with the pixels. Those are also. Cookie's about the pixels are used to set a cookie so that Facebook knows what sites you've gone to. So he uses those. I use those. In fact, if you go to my website, I have a Facebook pixel, the get set. And the reason for all of that is so that we know with. [00:44:39] I'd be interested in something on the site. So I know that there's a lot of people that are interested in this page or that page. And so I could, I have not ever, but I could now do some advertising and I could send ads to you so that if you were looking at something particular, you'd see ads that were related to that, which is what I've always said. [00:45:04] Is the right way to go. If I'm looking to buy a pickup truck, I love to see ads for different pickup trucks, but if I don't want a car or truck, I don't want to see the ads. Right. It isn't like TV where it seems sometimes every other ad is about. Car or a pickup truck. It drives me kinda crazy because it's a waste of their money in advertising to me because I don't want those things. [00:45:33] And it's also not only just annoying in money wasting. There are better ways to do targeting. And that's what the whole online thing is. Anyways, I told you about that because he had set up this pixel years ago. Basically the Facebook pixel gets to know you gets to know. All of the people who like you, that might've bought from you. [00:45:58] Cause you can have that pixel track people through your site, your purchase site, they know what you purchase on the shopping cart, et cetera. And you can identify these people over on Facebooks and them ads because they abandoned the cart or whatever it is you want to do there. There's just a whole ton of stuff that you can do for these people. [00:46:19] And it's so bad. It is so valuable. It takes years to build up that account years to put that pixel in place. And our friend here, he had done exactly that. Then he found that his account had been compromised. And that is a very bad thing in this case because the bad guy used his account to place ads. Now there's really two or three problems here. [00:46:52] We'll talk about one of them is. Why was the bad guy going after him? Well, he has been running ads on Facebook for a long time. So as far as Facebook is concerned, his account is credible. All of the ads he runs don't have to be reviewed by a human being. They can, can go up almost immediate. He doesn't have to wait days for some of these things to go up. [00:47:21] So our bad guy can get an account like his, that has years worth of advertising credibility, and now start advertising things that are not correct. So there again is part of the value of having one of these older accounts for advertising. And so the bad guy did that use his credibility. And then secondly, he used 25 grand worth of my friend's money to run ads. [00:47:51] Also of course, very bad, very, very bad. So I sat down with him. In fact, it was this last week and I was out on a trip with just kind of a vacation trip. It was absolutely wonderful. You know, I, I never just do vacation. Right. It's always business plus work whenever I do anything like this, but I was on. [00:48:11] Trip last week. And so my eldest son who works closely with me, and he's also part of the FBI InfraGuard program. I had him reach out to my friend and they, he helped them out and they talked back and forth. Here's the problem that he has. And I'm trying to figure out a really good way to solve this. And I haven't figured that out yet. [00:48:35] And you know, if you guys have an idea because you are the best and brightest, you really are. Go ahead and drop me an email me@craigpeterson.com if you know, a good way around this particular problem, which is he has. This Facebook could count as well as many other accounts, including his website, hosting account, his email account, et cetera. [00:48:57] And. Uh, he has people who manage his ads for him who manages website for him, who put up some of the promotions for him, you know, the advertising and everything else. So these are third-party. This is what we generically call a supply chain, risk people who are not him have access to his stuff, his private stuff. [00:49:24] And, well, how does he do it or how did he do it? Is he went ahead and gave them. Access by giving them accounts or passwords. How well were they guarding their passwords and their accounts? So the first thing I had my friend do was go to have I been poned.com. You'll find that online at have HIV. E I been. [00:49:50] Poem dispelled PW, N E d.com. So I took him to have I been poned and I had him put in his email address, the one he uses the most and it showed up in five different. Hacks data dumps. So these are five different sites where he had used that same email address in this case. And he found out that in those five cases, the bad guy's got his passwords and personal information. [00:50:21] All bad. Right. And he went ahead and cleaned it up. So I said, well, put in the password because have I been, poned also let you check your password, just see if it has been used by someone else and then stolen. So there are billions of passwords in this database. It's incredibly. Of all of these known passwords. [00:50:44] So he put in his password and no it had not been stolen, but the problem is how about the people that were managing his ads on Facebook and managing his Facebook ad. We're the usernames, which are typically the email addresses and the passwords kept securely. That's a supply chain thing I'm talking about, and that's where I I'd love to get him. [00:51:12] But from you guys, me@craigpeterson.com. If you think you have a good answer, What we've been doing. And our advice to him was use one password. That's the only one to use. I don't trust the last pass anymore. After their last big hack where they got hacked, uh, one password, the digit one password. And go ahead. [00:51:33] And set it up. And in a business scenario, you can have multiple vaults. So have a vault. That's just for people that are dealing with your Facebook ad account, maybe have another vault for people who are posting for you on Facebook. Or better yet when it comes to Facebook, go ahead and have an intermediary that is trusted, uh, kind of like the, if this, then that, or there's a few of them out there that can see that you put the post up on the website and automatically posted on Facebook. [00:52:09] So you don't have to get. All of these people, your passwords, but again, it's up to you. You got to kind of figure out if that makes sense to you that those are the types of things that I think you can do. And that is what we do as well. Now, one of the beauties of using one password like that, where you're not sharing all of your passwords to everything you're sharing, the minimum amount of login information that you possibly can share is that if they leave your employees, All you have to do is remove their access to the appropriate vault or volts, or maybe all of your volts. [00:52:49] And this is what I've done with people that worked for me in the U S and people would work for me overseas and there have been a lot of them and it has worked quite well for me. So with one pass, We can enforce password integrity. We can make sure the passwords on stolen. One password ties automatically into have I been postponed. [00:53:12] So, you know, if a password has been exposed, if it's been stolen online, it's a great way to go. Now I've got an offer for you guys who are listening. I have a special report that I've sold before on passwords, and it goes through talks about one password. He talks about last pass, which I'm no longer really recommending, but give some comparisons and how you can use these things. [00:53:35] Make sure you go and email me right now. Me, M e@craigpetersohn.com. That's Emmy at Craig Peter Sohn, S O. Dot com and just ask me for the password special report, and I'll be glad to get that on off to you. There is a lot of good detail in there and helps you, whether you're a home user or a business. [00:54:02] So the next step in your security is multi-factor authentication. Interesting study out saying that about 75% of people say that they've used it for work or for business, but the hard numbers, I don't think the. [00:54:18] One of the things that you have to do is use good passwords. And the best way to do that is to use a password manager. [00:54:27] I was talking about a friend of mine who had been hacked this last week and his account was hacked. His Facebook ad account was hacked. We asked him if we could reach out to. BI and he said, sure. So we checked with the FBI and they're looking to turn this into a case, a real case, because they've never seen this type of thing, the hijacking of an advertising account who hijacked it. [00:54:56] And why did they hide jacket? Was this in preparation maybe for. Playing around with manipulating our next election cycle coming up. There could be a lot of things that they're planning on doing and taking over my friend's account would be a great way to have done it. So maybe they're going to do other things here. [00:55:15] And our friends at the FBI are looking into it. How now do you also keep your data safe? Uh, easily simply. Well, when we're talking about these types of accounts, the thing to look at is known as two factor authentication or multifactor authentication. You see my friend, if he had been using multi-factor authentication. [00:55:42] I would not have been vulnerable. Even if the bad guys had his username, email address and his password, they still would not be able to log in without having that little six digit code. That's the best way to do multi-factor authentication. When we're talking about this code, whether it's four or 5, 6, 8 digits long, we should not be using our cell phones to receive those. [00:56:16] At least not as text messages, those have a problem because our phone numbers can be stolen from us and they are stolen from us. So if we're a real target, in other words, they're going after you. Joe Smith and they know you have some, $2 million in your account. So they're going after you while they can, in most cases take control of your phone. [00:56:45] Now you might not know it and it doesn't have to be hacked. All they have to do is have the phone company move your phone number to a new phone. Once. So that means one of the things you need to do is contact your telephone vendor, whoever it is, who's providing new that service. That's a company like Verizon sprint T-Mobile, uh, a T and T one of those companies that are giving you cell service, you have to contact them and set up a pass. [00:57:15] So that if they have a phone call coming in and that phone call can be faked. So it looks like it's coming from your phone, even if there was a phone call coming in, whether it's coming from your phone or not, they have to get that password or pass code that you gave them. And once they have that pass code now, Right. [00:57:37] Uh, and that's great, but if you don't have that in there targeting you specifically, then you're in trouble. So for many of us really, it, it may not make a huge difference. Uh, but I would do it anyways. I have done it with every one of my cell phone carriers now. A couple of decades set up a password. So the next step is this multifactor authentication. [00:58:03] If I'm not supposed to get it via text message to my phone, how do I get it? Well, there are a couple of apps out there. There's a free one called Google authentic. And Google authenticator runs on your phone. And once it's there on your phone and you are setting it up on a website, so Facebook, for instance, your bank, most websites out there, the bigger ones, all you have to do is say, I want to set up multi-factor authentication, and then it'll ask you a case. [00:58:34] So how do you want to do it? And you can say, I want an app and they will display. A Q R code. That's one of those square codes with a bunch of little lines inside of it. You're seeing QR codes before they become very common. And you take your phone with the Google authenticator app. Take a picture. Of that little QR code on the screen, and now it will start sinking up so that every 30 seconds Google authenticator on your phone will change that number. [00:59:08] So when you need to log back into that website, it's going to ask you for the code. You just pull up Google authenticator and there's the code. So that's the free way to do it. And not necessarily the easiest way to. Again, going back to one password. I use this thing exclusively. It is phenomenal for keeping my passwords, keeping them all straight and then encrypted vault, actually in multiple encrypted vault it's so that I can share some of them. [00:59:37] Some of them are just strictly private, but it also has that same authenticator functionality built right into it. Microsoft has its own authenticator, but you can tell Microsoft that you want to use the standard authenticator. Of course, Microsoft has to do everything differently. Right. But you can tell it. [01:00:00] And I do tell it, I want to use a regular authenticator app, not Microsoft authentication. By the way. That's why I advise you to do don't use the Microsoft authenticator, just use one authenticator for all of the site, and then Microsoft will give you that same QR code. And then you can take that picture and you're off and running. [01:00:20] Next time you log in, it asks you for the code and instead of texting it to you to your phone smarter, otherwise it will not. That require you to open up your authenticator. So for me, for instance, when I'm logging into a website, it comes up and asks for the username, asked for the password. Both of those are filled out automatically by one password for me. [01:00:44] And then it asks for that code, uh, indication code and. One password automatically puts it into my pace to buffer copy paste, buffer, and I just paste it in and they they've got the code. So I don't have to remember the codes. I don't remember passwords. I don't have to remember usernames or email addresses. [01:01:05] One password remembers them all for me. Plus it'll remember notes and other things. So you can tell, I really like one password. We use it with all of our clients. That's what we have for them. And it does meet even a lot of these DOD requirement on top of. Depending again, how much security you need. We will use duo D U O and it also has this authenticator functionality and we will also use UBI keys. [01:01:37] These are those hardware key. They do oh, can provide you with hardware tokens. Those are those little tokens that can go onto your key ring. That show a changing six digit number every 30 seconds. And that's the same number that would be there in your smartphone app. Your one password or Google authenticator smartphone. [01:01:59] Hopefully, I didn't confuse you too much. I think most of the reason we're not using the security we should is because we're not sure how to, and we don't know what we're going to be. And I can see that being a big problem. So if you have questions about any of this, if you would like a copy of my password security, special report, just send an email to me. [01:02:25] M e@craigpetersohn.com. That's me M e@craigpeterson.com. That's S O n.com. I'll be glad to send it to you. Also, if you sign up for my newsletter there on my website@craigpeterson.com, you are going to get. I was hold little series of these special reports to help you out, get you going. And then every week I send out a little bit of training and all of my articles for the week. [01:02:56] It's usually six to 10 articles that I consider to be important so that, you know, what's going on in the cybersecurity world. So you can. With it for yourself, for your family, for your business. Craig peterson.com. Stick around everybody. We'll be right back again. Craig peterson.com. . [01:03:20] According to researchers. 32% of teen girls said that when they felt bad about their bodies, Instagram made them feel worse. And you know what Facebook knew and knows Instagram is toxic for teen girls. [01:03:37] There's a great article that came out in the wall street journal. [01:03:40] And I'm going to read just a little bit here from some of the quotes first. When I went on Instagram, all I saw were images of chiseled bodies, perfect. Abs and women doing 100 burpees in 10 minutes, said, Ms. Uh, now 18, who lives in Western Virginia. Amazing. Isn't it. The one that I opened now with 32% of teen girls said that when they felt bad about their bodies, Instagram, I made them feel worse. [01:04:12] So that is some studies again, that looks like, um, yeah, these were researchers inside Instagram and they said this in a March, 2020 slide presentation that was posted to Facebook's internal message board that was reviewed by the wall street journal quote comparisons on Instagram can change how young women view and describe themselves. [01:04:38] Apparently for the past three years, Facebook has been conducting studies into how Instagram is affecting its millions of young users. Now, for those of you who don't know what Instagram is, it allows these users to create little stories, to have. Pictures videos of things that they're doing, and it it's a lifestyle type thing you might've heard of course, of how this, this, uh, I don't know what it is. [01:05:09] Kidnapping murder plot. These, this young couple and the body I think was found up in Wyoming. Uh, I'm trying to remember, but, uh, of her and it's yeah, there it is. It wasn't my OMI. And I'm looking up right now, Gabby potato. That's who it is. She was what they called a micro influence. And I know a lot of people who can loom, that's what they want to be. [01:05:37] There's a, a young lady that stayed with us for a few months. She had no other place to live. And so we invited her in here and, uh, we got some interesting stories to tell about that experience. And it's, you know, a little, a little sad, but anyhow, she got back up on her feet and then she decided she was going to become an influence. [01:06:01] And what an influencer is, is someone that has a lot of followers. And of course, a lot means different numbers. You get these massive influencers that have tens of millions of people that quote, follow unquote them. And of course, just think of the Kardashians they're famous for. Being famous, nothing else. [01:06:23] Right. Uh, they have subsequently done some pretty amazing things. At least a few of them have. And we've got one of those daughters who now was the first earliest billionaire, I think it was ever youngest. So they have accomplished some amazing things after the fact, but they got started. By just becoming famous by posting on these social media sites. [01:06:48] So you get a micro influencer, like Gabby Petito, who is out there posting things and pictures. And you look at all of these pictures and, oh my gosh, they're up at this national park. Oh, isn't she so cute. Oh, look at her boyfriend. They'll look so good together. And people. Fall for that image, right? It's just like Photoshopping these pictures of models, changing them. [01:07:16] There've been some real complaints about those over the years. So Instagram sets these kids up with these pictures of people that are just totally unrealistic. One of the slides from a 2019 presentation says, quote, we make body. Excuse me. We make body image issues worse for one in three teenage girls teams, blame Instagram for increases in the rate of anxiety. [01:07:49] And depression said another slide. This reaction was unprompted and consistent across. Groups among teens is this according to the wall street journal who reported suicidal thoughts, 13% of British users, and 6% of American users trace the desire to kill themselves to Instagram. Again, according to one of these presentations, isn't this just absolutely amazing. [01:08:18] And you might've heard it discussed a little bit. I saw some articles about it, obviously in the news wall street journal had it, but this is a $100 billion company, Instagram. That's what their annual revenues. More than 40% of Instagram users are 22 years old and younger. And about 22 million teens log into Instagram in the U S each day, compared with 5 million that log into Facebook, the younger users have been declining. [01:08:57] Facebook it's getting, uh, the population there is getting older and older on Facebook. In average teens in the us spend 50% more time on Instagram than they do on Facebook. Uh, and also tick-tock, by the way I took talk has now surpassed YouTube in some of these metrics, quote, Instagram is well-positioned to resonate. [01:09:20] And when with young people said a researcher's slide posted internally. Inside Facebook and post said there is a path to growth. If Instagram can continue their trajectory. Amazing. So Facebook's public phase has really tried to downplay all of these negative effects that the Instagram app has on teens, particularly girls, and hasn't made its research public or available to academics or lawmakers who have asked for it. [01:09:54] Quote, the research that we've seen is that using social apps to connect with other people. Positive mental health benefits said mark Zuckerberg. He's the CEO of course of Facebook. Now this was 2020. In March one at a congressional hearing, he was asked about children and mental health. So you see how he really lawyered the words that they can have, can have positive mental health benefits, but Facebook's own internal research seems to show that they know it has a profound negative effect on a large percentage of their users. [01:10:36] Instagram had Adam Moseri told reporters in may of this year, that research he had seen suggest the app's effect on team's wellbeing is likely quote quite small. So what the wall street journal seems to be pointing out here is that Facebook is not giving us the truth on any of this stuff. It's really sad. [01:10:58] We've got to be careful. No, apparently Mr. Moseri also said that he's been pushing very hard for Facebook to really take their responsibilities more broadly. Uh, he says they're proud of this research. I'm just kind of summarizing this before we run out of time here, but it shows the document. Uh, internal documents on Facebook show that they are having a major impact on teen, mental health, political discourse, and even human trafficking. [01:11:36] These, this internal research offers an unparalleled picture. Uh, Courtney told the wall street journal of how Facebook is acutely aware that the products and systems central to its business success routine. Fail great article. I've got it in this week's newsletter. You can just open it up and click through on the link to the wall street journal. [01:12:01] They have a pay wall and I kind of hate to use payroll articles, but this one, this one's well worth it. And they do give you some free articles every month. So if you're not on that newsletter, you can sign up right now. Craig peterson.com. You'll get the next one. If you miss a link today, if you want some, you know, the special report on passwords, et cetera, just email me directly. [01:12:29] Give me a few days to respond. Uh, but me M e@craigpeterson.com. That's me M e@craigpeterson.com. [01:12:41] We've all worked from home from time to time. At least if we're somehow in the information it industry, I want to talk right now about why you need a personal laptop. Even if the business is providing you with a laptop. [01:12:57] Laptops are something that was designed to be personal, but many of us are using them as our main computer. [01:13:06] I know I often am using my laptop, a couple of my kids and my wife. It's really their main computer, even though they all have other computers that they could potentially be using, laptops are just handy and you have them with, you can take them with you. We've got workstation set up that are kind of. [01:13:27] Workstations, if you will, where there are three screens set up and they're all hooked up into one central screen controller that then has a USBC connection that goes right into the, your laptop. So you can be sitting there with four screens on your Mac laptop on your Mac pro if you needed four screens, it's really handy. [01:13:53] No question. Many of us have a laptop for home and a laptop for business. And many of us also look at it and say, oh wow, this is a great laptop I got from work. It's much better than my home laptop. And you start to use the business laptop for work. At home. Okay. That's what it's for. Right. But then we start to use that business laptop for personal stuff. [01:14:25] That's where the problems start. We've seen surveys out there that are shown. Then half of workers are using work issue devices for personal tasks that might be doing it at home. They might be doing it at the office. Things like personal messages, shopping, online, social media, reading the news. So the prospect of using your work laptop as your only laptop, not just for work, but also for maybe watching some movies, group chat and messaging, reading, fan fiction, paying bills, emailing to family or friend. [01:15:06] It just seems not. It's so tempting. It's just natural. I'm on it. I'm on it all day long. Why wouldn't I just use it? And this is particularly true for people who are working from home, but we have to be careful with that. It's really something that you shouldn't be doing for a couple of reasons. One that. [01:15:30] Top that's a business. Laptop is the property of the business. It's just like walking home with boxes, full of pencils and paper back in the old days, it is not yours to use for personal use. We also have to assume, assume since it is the company's laptop that hopefully it's been secure. Hopefully they haven't set up. [01:15:57] So it's going through a special VPN at the office and it's going through special filters, maybe snort filters or something else. That's doing some deeper inspection on what's coming through your laptop. Well, there are also likely on that laptop. Tools that are monitoring your device. Things like key loggers, biometric tracking, Jill location, software that tracks your web browser and social media behavior, screenshot, snapshot software, maybe even your cam. [01:16:34] Is being used to keep track of you. I know a number of the websites that I've used in the past to hire temporary workers. Those workers have to agree to have you monitor what they're doing. These hourly workers, subtle take screenshots of their screen, unbeknownst to them. Yeah. Pictures from the cameras at random intervals. [01:16:58] Again, unbeknownst to them, it'll track what they're doing. And so I can now go in and say, okay, well he billed me five hours for doing this. And I look at his screen and guess what? He wasn't doing that for all of those five hours that he just billed me. Well, the same thing could be true for your company, even if you're not paid by the hour. [01:17:23] Right now, we're looking at stats that show over half of the businesses that are providing laptops for the employees to use more than half of them are using monitoring software. And through this whole lockdown, the usage of these different types of monitoring systems has grown. Now there's some of the programs you're using. [01:17:50] You might be VPN in, you might be using slack or G suite enterprise, all good little pieces of software. They can monitor that obviously, but it goes all the way through to the business. And using your slack access as paid for, by the businesses also idiotic to do things like send messages to your buddies, set up drinks after work, complain to other people about someone else in the business, your boss, or otherwise your it, people at the business can see all of that. [01:18:31] They can see what you're doing with slack. Even if you have a separate personal account. It's still more likely that you'll end up mixing them up if you're logged into both on the same computer. So the bottom line is if you are on a work computer, whether it's a laptop or something else, you can reasonably assume that I T can see everything. [01:18:56] That's not. They own it. Okay. And they have to do some of this stuff to protect themselves. We put software on laptops for companies not to spy on employees. That's none of our business, but we put software on computers for employees. To make sure they stay safe. Think of what happens when your computer, your laptop, whatever it might be connects to the company's network. [01:19:25] Now that can be through a VPN. It can be because you take your laptop home or on the road when you're traveling and you bring it back into the office. If that computer is infected, somehow now you've brought that infection into the office. And that's how a lot of the malware works. It goes from computer to computer. [01

Your medical records don't make pleasant bedtime reading. And not only are they inscrutable—they're often mutually (and deliberately) incompatible, meaning different hospitals and doctor's offices can't share them across institutional boundaries. Harry's guest this week, Ardy Arianpour, is trying to fix all that. He's the co-founder and CEO of Seqster, a San Diego company that's spent the last five years working on ways to pull patient data from all the places where it lives, smooth out all the formatting differences, and create a unified picture that patients themselves can understand and use.The way Ardy explains it, Seqster “smashes the data siloes.” Meaning, the company can combine EMR data, gene sequence data, wearable device data, pharmacy data, and insurance claims data all in one place. The big goal guiding Seqster, he says, is to put the patient back at the center of healthcare.Please rate and review The Harry Glorikian Show on Apple Podcasts! Here's how to do that from an iPhone, iPad, or iPod touch:1. Open the Podcasts app on your iPhone, iPad, or Mac. 2. Navigate to The Harry Glorikian Show podcast. You can find it by searching for it or selecting it from your library. Just note that you'll have to go to the series page which shows all the episodes, not just the page for a single episode.3. Scroll down to find the subhead titled "Ratings & Reviews."4. Under one of the highlighted reviews, select "Write a Review."5. Next, select a star rating at the top — you have the option of choosing between one and five stars. 6. Using the text box at the top, write a title for your review. Then, in the lower text box, write your review. Your review can be up to 300 words long.7. Once you've finished, select "Send" or "Save" in the top-right corner. 8. If you've never left a podcast review before, enter a nickname. Your nickname will be displayed next to any reviews you leave from here on out. 9. After selecting a nickname, tap OK. Your review may not be immediately visible.That's it! Thanks so much.Full TranscriptHarry Glorikian: Hello. I'm Harry Glorikian. Welcome to The Harry Glorikian Show, the interview podcast that explores how technology is changing everything we know about healthcare. Artificial intelligence. Big data. Predictive analytics. In fields like these, breakthroughs are happening way faster than most people realize. If you want to be proactive about your own health and the health of your loved ones, you'll need to learn everything you can about how medicine is changing and how you can take advantage of all the new options.Explaining this approaching world is the mission of my new book, The Future You. And it's also our theme here on the show, where we bring you conversations with the innovators, caregivers, and patient advocates who are transforming the healthcare system and working to push it in positive directions.If you've ever gotten a copy of your medical files from your doctor or hospital, you probably know these records don't make pleasant bedtime reading. They aren't designed to be clear or user-friendly for patients. In fact, it's usually just the opposite.The data itself is highly technical. And on top of that, there's the inscrutable formatting, which is dictated by whatever electronic medical record or “EMR” system your provider happens to use. But the problem isn't just that EMR data is incomprehensible.It's also that different EMRs are often incompatible with each other.So if you're being treated by multiple providers, it can be really tricky to share your data across institutional boundaries. That's why medicine is one of the last industries that still uses old-fashioned fax machines. Because sometimes a fax is the only way to send the data back and forth.But my guest today is trying to fix all that.His name is Ardy Arianpour, and he's the co-founder and CEO of Seqster.It's a company in San Diego that's spent the last five years working on ways to pull patient data from all the places where it lives, smooth out all the formatting differences, and create a unified picture that patients themselves can understand and use.The way Ardy explains it, Seqster quote-unquote “smashes the data siloes.” Meaning, the company can combine EMR data, gene sequence data, wearable device data, pharmacy data, and insurance claims data all in one place.The big goal guiding Seqster, according to Ardy, is to put the patient back at the center of healthcare.At the moment, however, consumers can't sign up for the service directly. Seqster's actual customers are players from inside the healthcare industry. For example, a life science companies might hire Seqster to help them make the experience of participating in a clinical trial more user friendly for patients.Or a health plan might use a Seqster dashboard to get patients more involved in their own care.Seqster did let me do a test run on my own medical data as part of my research for this interview. And I was impressed by how quickly it pulled in data that normally lives in a bunch of separate places. I'm hoping Seqster and other companies in this space will continue to make progress.Because, frankly, I think poor patient access to health data and the lack of interoperability between EMRs are two of the biggest factors holding back improvements in healthcare quality.If we can finally get those two things right, I think it can help unlock the data-driven healthcare revolution that I describe in my new book, The Future You. Which, by the way, is out now in paperback and ebook format at Barnes & Noble and Amazon.When we spoke back in September, Ardy and I talked about better EMRs and many other things. And now here's our conversation.Harry Glorikian: Ardy, welcome to the show. So, it's good to have you here, and you know, for everybody who doesn't know your story and the story of the company, I'd love to, you know, start covering some basics like, you know, the when, the what, the how, the why. What's the founding story of Seqster and what was the problems that you were really trying to go out there and solve when you started the company in 2016?Ardy Arianpour: Thanks so much, Harry. Always been a fan. I think we've known each other for quite some time, but it's been a long time since we've ran into each other since the genomic and precision medicine days. So great to see you. I hope you and your family are well and yeah, look, Seqster is super special and there's a secret story, I guess, that never has been told. It really starts way beyond 2016 when I founded the company. So I spent 15 plus years in DNA sequencing, next gen sequencing genomic market. And during that time in the 2000s to early 2010s, I was fortunate enough of being part of some amazing endeavors and organizations that allowed my team and I to take some risk. And when you take risk, when you're in biotech, pharma, precision medicine, genomics, bioinformatics, you learn new things that most people don't learn because you're you're you're, you know, trailblazing, I guess you could say. And we were able to do that back with one of my old companies where we were able to launch the first clinical exome test, launch the first BRCA cancer panels, launch the first next gen sequencing panels in a CLIA lab. Ardy Arianpour: And then, you know, it wasn't about the testing. It was all about the data, and we didn't realize that till later and we kept on seeing that wow genome data is really only one set of all the other data pieces, right? I think the genomics folks, me being a genomics guy, I guess you could say, for a decade and a half, we're so forward thinking that we forget about the simple things within science, and we never really thought, Oh, collect your medical data and pair it with your genomic data. We never really thought there would be a wearable out there. That data was going to be siloed, too. We never thought there was going to be, you know, many different medical devices and instruments that would be Bluetooth and sensor enabled, where there would be data that would be siloed. Claims data, pharmacy data. Never even crossed our minds. So, you know, when you put this all together, my inspiration with Seqster was actually really simple. And when I founded the company, I wanted to combine the genomic data with your EMR medical data as well as your wearable data, because in 2016, the tailwinds of those other, you know, services was really taken off.Harry Glorikian: Right. Totally understand it. And you know, as we were talking about before I hit record, it's like it was funny because I was just talking to another company that's working on NLP and they're able to look at, you know, papers and see drugs being used in different, you know, medical conditions. And then they figured out, well, they needed to tap into the unstructured data of a medical record to really, like, add the next layer of value to it. So, you know, there's a lot of activity going on about there. But how do you guys, how do you, how do your co-founders, you know, Zhang and Dana play into like the science, the technology and what's the sort of angle that you guys have taken to solve this problem? Or what's your idea on how to fix it? I'm not saying it's been solved yet, because that would be a Herculean task in and of itself. But how are you guys approaching it that? Is a little different than the. You know, maybe any any of your other you would you would consider anybody else out there, the working on this?Ardy Arianpour: Yeah, look for us we spent a lot of time understanding the power of data. But how what makes Seqster different is no one knows the power of the patient better than us. We've spent time with our platform with, you know, tens of thousands of patients: rare disease patients, oncology patients, parents, autoimmune disease patients, patients that have that are seeing functional medicine folks. Patients that were having issues sharing data through telemedicine, clinical trial patients. All these sorts of patients are very different. At Seqster we focused on putting the patient at the center of health care in order to smash all the data silos from their medical institutions to their wearable technology that they wear to the DNA testing that they get and even maybe a COVID test or a vaccine. How do you bring a 360-degree patient view? And you know, you tried the system, so I think you got a small teaser of how we can do that and we've really cracked this large problem. It is Herculean, I believe, and a lot of people believe because it's interoperability, it is the number one problem in all of health care.Harry Glorikian: Yeah, I mean, I had the pleasure of trying it and imported my data and was able to see, you know, individual pieces. I mean, I made some suggestions on what might make it easier for me to hone in in different areas, right, and have the system highlighting different things. But I guess each data stream is being brought in separately and then at some point you're going to create a master dashboard above it, because now each one is separate from when I go into each record, right, When I go into my medical record, it gives me one set of data with my lab results and everything else and the notes, and then it pulls in my wearable data separately that I have to look at, right? So you've got to look at it separately. It doesn't. Then I guess the next step would be creating a master sort of view of how everything would look in a sort of I don't want to say integrated, but at least a timeline view of the world. But. You know, following up on the the sort of the what question, you know, how do you sort of combine data from different EMRs, tests, apps, devices in a sort of scalable, repeatable way? I mean, it seems like to date, that's been a hugely manual process, and I can imagine you could figure out every provider's ontology and then create a table that shows what's equivalent to. And but you know, there's got to be sort of a translation scheme that would be required that that provides some constant readjustment as the main providers tweak and evolve their own systems, right? Because if the provider is tweaking their system, your system has then got to adapt to changes that are happening in that end. So how are you guys managing all that craziness?Ardy Arianpour: Yeah. So I think it all and you hit on so many points, I'll try and cover them if I remember them all. Look, the number one thing for us is we can connect to any data source. It doesn't matter. And you saw it. And just before I continue, just tell the audience how fast, how fast, how long did it take for your data to be populated after you connected it?Harry Glorikian: Oh, it was. I mean, yeah, as soon as I created it, I could see that it was, you know, it was digesting and then populating. And, you know, I was just I was watching it as a matter of fact, when I was on the phone with your person, that was helping me. Yeah. At first I said, Oh, it's not there. And then a couple of seconds later, I'm like, Oh no, it's showing up, right? So it was happening in, I don't want to say real time, but it was happening as as we were watching it evolve, right? It was sort of it was. It was almost like watching time lapse.Ardy Arianpour: And that's actually a great way. That's a great way to actually describe it. We created the time lapse of all your health data. Now let's get to the what and the how. So we connect to any health data source. The patient is fully in control. You own your data, you control it. It's all consented by you. We don't own your data and we connect to every single medical record. And that's huge that we've achieved nationwide coverage. We didn't know what data you have, but we're you're able to connect to it. Why? Because our team, which our engineering team gets all the credit for six years now, almost since founding of the company we have written, I don't know, seven million lines of code, that standardizes and harmonizes all of the ICD 9, ICD 10, SNOMED codes and every single lab result to every single wearable terminology, from biking to cycling to, you know, you name it, VitaminDB, you know, characterized in 40 different ways. You know, we're harnessing data to improve patient lives at scale. We built it for scale because you can't do it by the traditional method of just faxes and PDFs. Now, you know, being able to do that is not a bad thing.Ardy Arianpour: We can bring that service into our platform as well. It's already integrated, but that type of service takes 30 to 60 days and it's static data. It's not real time right now. If Harry goes, I don't know, you go on a bike ride and you fall and you go to the E.R. and you had whatever data connected automatically in your sister portal, it'll be populated without you even touching Seqster. That's how our real time data works and another way that we're totally differentiated than anything else in the marketplace. I was never a fan of API businesses because they're just data in data out. I truly wanted us to create a patient engagement platform, a PEP right, or a patient relationship management system, what I call a PRM instead of a CRM. And that's what we created with Seqster. So that is beyond an API, beyond just data. We're visualizing the data, as you saw. We really nailed the longitudinal health record or the individualized health record. And I think it's, I always say this, health data is medicine. The reason why it's medicine is because our platform has saved patient lives.Harry Glorikian: Ardy, how do you, how are you handling the free form notes, right, because I noticed that I could look at all my notes, but they weren't necessarily, it wasn't pulling from the note and sort of making sense of it. I mean, I could look at all of it and it was all in one place. But the the system wasn't necessarily processing it, sort of. I was talking to Jeff Felton from ConcertAI and they do a lot of sort of, their big thing is the NLP that sort of tries to choose chew through that, which is not trivial, you know, yesterday today, context matters in health care.Ardy Arianpour: Yeah. Look, if we created the the the Tesla of health care, let's just say, right, we're we're changing the game. From static data to real time data. Ok. Well, you're talking about is, are you going to create a helicopter as well? Right, OK. And all right. So, no, we're not going to go create the helicopter. Is there going to be an electric helicopter by Tesla? There's no market for that, right? So that's why they're not doing it now. I'm not saying there's not a market for NLP. It's just the fact that we'll go ahead and partner with a third party NLP provider. And we already have we have like four of them and they all have their strengths and weaknesses because it's not a one size fits all thing. And you know, we can already run OCR, you know, over the free text and pull certain ontology information out. And then, you know, when you partner with an NLP company, once you have a system that can capture data, you could do anything. So people always ask me, Are you going to get into AI? It's just the buzzword. There's a million A.I. companies. What have they really done right in health care? It's not really there. Maybe for imaging they've done some things, but it's more of a buzzword. AI only becomes valuable if you have a system, Harry, that can instantly populate data, then you can run some great artificial intelligence things on it. So NLP, AI, OCR, all those things are just many tools that can add. Now, in your experience, you only got to see about 5 percent of the power of Seqster, and that probably blew you away, even though it was five percent of the power. Because you probably never -- I don't know, you tell me, have you ever been able to collect your data that quickly? It took, what, less than a minute or two?Harry Glorikian: Yeah, well, thank God, I don't have a lot of data. So, you know, just when I tap into my my health care provider, you know, my data is there and it's funny, I always tell people, being a not exciting patient is a really good thing in one way, and it's a really bad thing because you can't play with all the data. But you know, like even when I did my genome, it's an extremely boring genome.Ardy Arianpour: My question is it's not about it being exciting or not, because thankfully you're not a chronically ill patients. But imagine if you were and how this helps, but take a step back. I'm just asking the speed, yes, and the quality of the presentation of the data that seeks to you. It was less than what hundred seconds?Harry Glorikian: Yeah. Well, it was very quick. And I've already it's funny because I texted my doctor and I was like, I need to talk to you about a couple of these lab results that look out of out of norm, right? And they weren't anything crazy. But I'm just curious like, you know, how do I get them in norm? I'm just I'm always trying to be in in the normal band, if I can be.Ardy Arianpour: So it's interesting you say that because as a healthy individual. You know, and even a chronically ill patient, it doesn't matter. The best way to actually QC data is through visualization, and this is what this is. That's foundational to interoperability. So we hit on semantic and structural interoperability with our, you know, backend engine that we've created to harmonize and standardize the data. We built many different types of retrievers and then we parse that data and then it's standardized and harmonizes it. But that visualization, which some people call the Tableau of health data, you know that we've created when they see it, is really, we got to give the credit to the patients. We had so many patients, healthy ones and unhealthy ones that told us exactly how they want it to look. We did this on the genomic data, we did this on the wearable data. We did this on the medical device data and we have some great new features that can superimpose your clinical data with your fitness data on our integrated view and timeline.Harry Glorikian: Oh, that? See, now that would be, you know, another level of value, even for a healthy patient, right to be able to see that in an integrated way. I made a suggestion, I think that when a panel shows up is. You know, highlight the ones that are out of Norm very quickly, as opposed to having to look at, you know, the panel of 20 to find the one that's out of whack, just either color them differently or reorient them so that they're easier to find. But those are simple changes just from a UI perspective. But so. How would you describe that that Seqster creates value and say translates that into revenue, right? I'm just trying to figure out like, what's the revenue model for you guys? I know that you're I can actually, I'm not even sure if I can sign up for it myself. I would probably have to do it through a system if I remember your revenue model correctly. But how do you guys generate revenue from what you're doing?Ardy Arianpour: Yeah, I'll share another secret on your show here from the founding of Seqster. My dream was to empower seven billion people on our little mothership here called Earth to have all their health data in one place. And I had a direct to consumer model in 2016. The market wasn't really ready for it, number one. Number two, it was going to cost $500 million worth of marketing to just get the message out for people to know that it exists. So long story short, in 2016, you know, when I founded the company, not that many people wanted to talk to us. They thought we were just like nuts to go after this problem. 2017, we got some calls from some investors, we raised some great seed funding after I personally put in some money in in 2016 to get the company going. And then in 2018, I got a call from Bill Gates and that was when everything changed. Bill called and wanted to meet in person, I was supposed to get 30 minutes with him. And the reason why he called is because our first beachhead was with Alzheimer's patients. My grandmother, both my grandmothers, passed away due to Alzheimer's disease. Both my maternal and paternal grandmothers and being a caregiver for my mom's mom and being very close to her since she raised me, I learned a lot about a multigenerational health record, so I actually filed patents in 2016 on a multigenerational health record because I wanted to have my grandma's data, my mom's data, my data, and be able to pass it on to research as well as to generations down my family.Ardy Arianpour: Long story short there, Bill gets all the credit for telling me after I showed him our platform, "You got to take this enterprise. You guys built something that Google Health failed at and Microsoft Vault Health Vault failed at." And it's funny we're talking about this. Look, Google just dismantled their health division again. Why? Because tech companies just don't get it. They have a lot of money. They have a lot of power. They've got a lot of smart people. But they they they don't know where, I'll give you an example. It's like a tourist with a lot of money coming into a city. You don't know where the really good local bar is, right? Why is that? You don't know where the really good, you know, slice of pizza is. You're going to go to the regular joints that everyone finds on TripAdvisor and whatever. You know your friends told you, but if you're a local, you know where to get the authentic cocktails and the authentic, you know, drinks and food. Why? Because you've lived and breathed it in the city. So we've lived and breathed it right. And so we know what not to do. It's not about knowing what to do in health care or in genomics or in biotech. It's actually knowing what you shouldn't be doing. Yeah.Harry Glorikian: And knowing I got to tell you, there's some problems where I'm like, OK, I know exactly who to call for that problem, because there aren't, you know, they're not falling off trees in that particular problem. There's a small handful of people that understand that problem well enough that they can come in and sort of surgically help you solve that problem. And you can have all the money in the world and have all the smart people you want. Doesn't mean they're going to be able to solve that particular problem, especially in health care, because it's so arcane.Ardy Arianpour: And it's getting, you know, this is a problem that is growing like cancer, interoperability. Just on this 20 minute conversation with you it has grown by hundreds of millions of dollars. Do you know why? Because data is being siloed.Harry Glorikian: Yeah. And I think, look, I've always I've said this on, you know, whatever show or and I've actually I've written letters to Congress. You know, I think this this needs to be mandated because expecting the large EMR companies to do anything is a waste of time. They're not going to do it on their own if their feet are not put to the fire and it changes. And honestly, I believe that if anything will stop the innovation of health care or slow it down is the EMR systems. You know, if you don't have the data, you can't do the work.Ardy Arianpour: Absolutely. But you know what people don't understand. And not to go off that tangent, but I'll get back to the business model in a second to answer that question because I just recalled in my mind here that I didn't answer that. Look, people don't understand that at least the EMR companies, even though they're like Darth Vader, you know, they needed. They've put some foundation there at least. If that wasn't there, we would be in a much worse situation here, right?Harry Glorikian: Correct, but if Satya Nadella hadn't really changed Microsoft, really redone it right, it wouldn't be the company it is now, and I think they [the EMR companies] are just back in the dark ages.Ardy Arianpour: Of course, I totally agree. I'm surprised, actually. Microsoft, as an example, didn't come up with their own EMR system and launch it to the hospitals to go, compete with the servers and all scripts and Epics of the world. If I was Microsoft, that's what I would do. I would have enough money in power, know exactly what to do. I would take a system like Seqster and I would explode it in a good way and be the good guys and have it completely open source and open network. But that's a whole cocktail conversation if anyone's listening on the on the podcast that wants to talk about that. Give me a call or shoot me an email or find me on LinkedIn.Ardy Arianpour: Let me go back to the business model real quick so people understand. So direct to consumer was what I wanted to do. We built it for the consumer, for the patients. It was the smartest and dumbest thing I ever did. Let's go to why it was the dumbest thing first, because it was really, really hard. It was the smartest because we would not be where we are today. You wouldn't have called me to talk on your podcast and all these other great, you know, amazing people that want to hear about how we're, you know, cracking the code on interoperability now and changing the health care system, changing clinical trials, changing decentralized trials with our system.Ardy Arianpour: Why? Well, it's because our system was built by patients. Right, and so it's a patient centric, real time, real world data platform that layers in engagements for both the providers, the payers, the pharma companies and any other enterprise that white labels our platform. We have both iOS and Android SDK and Web available. It gets fully branded. We're the Intel Inside with the Salesforce.com business model. It's a Software as a Service service that we offer to enterprises. Patients never pay for the service. And we do give VIP codes to chronically ill patients and VIPs, you know, journalists, podcasters and to be honest, anyone who emails me that wants to try it. I've been always giving on that. That costs us time and money, and I'm happy to do it because it's my way of giving back to the community and health care because I know our team and I have built a system that have saved lives. It's been covered by the news multiple times.Harry Glorikian: So, so in essence, a large provider comes, buys the access to the system and then offers it to its patient population to utilize to aggregate all this information, right? How can the platform stay patient centric if the patients aren't directly paying for it?Ardy Arianpour: Ok, very simple. All of these enterprises in health care, whether that's Big Pharma, right, or Big Oayer from Pfizer to Cigna, to United Healthcare group to Humana to even Amazon, right, to other tech companies, they all want to go down a patient centric way. It's just what's happening. You know, I've been talking about this since 2016 because we pioneered patient centric interoperability. That's what we did. That's what Seqster did. That's that's what we set out to do. And we did it. Some, you know, a lot of people say they can do it. Very few actually. Do we fit in that model now, right? And you had the experience yourself. And I think the first time I saw patient centric ads was. 2020. No, sorry. Yeah, 2020, JP Morgan Health Care Conference in January, just three months before the lockdowns and the pandemic started. It was the first time I went to Johnson & Johnson's afterparty in downtown San Francisco. And saw a huge banner saying, you know, blah blah blah, patient centricity. It's the 22nd century, you know, whatever. So they add a bunch of ads that were all patient centric, and I looked to my co-founder, Dana, and I'm like, Look at this, these guys finally caught on. I wonder if they've been, because we've been in discussions with a lot of these folks, long story short, it's not because of Seqster, I think it's just the market was headed that way. We were so far ahead of the market and there was no tailwinds. Now it is all there. And the pandemic afterwards accelerated digital health, as I say, by 7 to 10 years.[musical interlude]Harry Glorikian: Let's pause the conversation for a minute to talk about one small but important thing you can do, to help keep the podcast going. And that's to make it easier for other listeners discover the show by leaving a rating and a review on Apple Podcasts.All you have to do is open the Apple Podcasts app on your smartphone, search for The Harry Glorikian Show, and scroll down to the Ratings & Reviews section. Tap the stars to rate the show, and then tap the link that says Write a Review to leave your comments. It'll only take a minute, but you'll be doing us a huge favor.And one more thing. If you enjoy hearing from the kinds of innovators and entrepreneurs I talk to on the show, I know you'll like my new book, The Future You: How Artificial Intelligence Can Help You Get Healthier, Stress Less, and Live Longer.It's a friendly and accessible tour of all the ways today's information technologies are helping us diagnose diseases faster, treat them more precisely, and create personalized diet and exercise programs to prevent them in the first place.The book is out in print and ebook format from Amazon and Barnes & Noble. Just go to either site and search for The Future You by Harry Glorikian. Thanks. And now, back to the show.[musical interlude]Harry Glorikian: So the platform combines EHR, genetic, and fitness data, so. Why did you start with those three?Ardy Arianpour: So we started with those three, and I'll get to that, but we also do pharmacy, social determinants of health, and claims data as well. So we've added three other very large pillars. We can connect to any data source. We've created a universal interoperability platform that's patient centric that brings real time, real world data. And we're just super excited about all the business opportunities and the big pain points that we're solving for enterprise as well as for the patient. Why did we start with genomics, EMR, fitness. Ok. Here's the story. So I named the company Seqster after actually going on a five or six mile run in downtown San Diego, coming back and watching The Italian Job. And in the movie The Italian Job, it's one of my favorite movies, actually. I love that movie. I could just keep watching it over again, the real Napster was in the movie, and I used to be a Napster user where, you know, it was the way of actually pulling all your music and having it kind of in one place. Not really exactly Seqster's model, Seqster's model is is much more legal because it's patient centric. Yes, Napster was kind of stealing the data, right? So long story short, I was trying to think of a company name and I'm like, Oh my God. I don't know what hit me. I'll remember that moment like it was yesterday, Harry. Sequster came up because I had dived into DNA sequencing. We are doing everything that you can on next gen sequencing. And so I was like, Wow! Seqster. S-E-Q-S-T-E-R.Ardy Arianpour: And I went on GoDaddy.com. I bought it for $9.99. And the story started from right then. It was just me and the website. No co-founders, no onee else. I was just thinking, this is a great name. Now, you fast forward to why it's medical data plus genomic data, plus fitness data, to begin with. Well, the genomic data was an easy one because, right, I have 15 years underneath my belt on genomic sequencing technologies and clinical diagnostics and doing a lot of great things for patients in that arena. And I knew that it couldn't just be the genome, right? That's where the medical data came in because we knew and I never knew that we would be able to actually build something that would be able to pull it on together. I knew it was going to be really tough. I didn't think it was going to be this tough. We would have never done it if I knew that it was this tough. It's so great that we did because we solved it. But if you go back and say, "Ardy, would you do it again if you knew it was going to be this tough?" I wouldn't, because it's really, it's not the number two problem, it's the number one problem. And we're just, you know, I'm a peon. I'm a very small dot. I'm not anyone special. I'm just very passionate about solving this problem. That's it. And so is my team, and we got a great team and we've execute on. So great.Ardy Arianpour: And then, you know, it was my idea. I was forcing the wearable and fitness data because I was interested in that. And when the Apple Series One Watch came out, it was very limited, but I saw how it was going to change, you know, just connection of data. And my team being bioinformaticians and from the genomics world were so against bringing it in, I mean, I could show you emails of fights about me saying, get fitness data in here. They were not interested. I forced it on them. And then next thing you knew, clinical trials. One of the biggest things was how do you bring sleeping data and wearable data to x y z data? And that market started taking off. Decentralized trials. You can't even do it if you don't have wearable data. And so everyone started saying, you know, OK, you were right. That was one. I get one big pat on the back. And then we realized we can't be limited to just those three pillars. So what are the next three that we can work on? And that was claims data so we can marry it with the EMR and medical data for payers. And then we ran into pharmacy data. We just signed our first digital pharmacy deal three weeks ago with Paragon Health. And if we didn't have those capabilities, we wouldn't have the business opportunities. And the social determinants of health data being our last integrations comes in very handy for various different use cases.Harry Glorikian: So, three sort of things, right? You know, you combine all this data. What can you learn that wasn't obvious before? How do you translate into better health outcomes for consumers or, say, smarter decision making by consumers, right, so those are two potentially different ways to look at it.Ardy Arianpour: Absolutely. So one word for you: Seqster's longitudinal health record drives health economics, outcomes, research. It drives it.Harry Glorikian: Is that your clients doing that, you doing that, a third party group coming in?Ardy Arianpour: Yeah. We don't do that. We're just the patient engagement and data aggregation operating system that gets implemented for enterprise. And then the enterprise can run the analytics on top of it. They can, you know, take all of the raw data. So we're the only 21 CFR Part 11 compliant platform too. We're fully FDA compliant, Harry. It took us 19 months working with the FDA in order to get our compliance letter in September, October of last year, 2020. So about a year ago. And not only are we HIPAA compliance, not only are we High Trust certified and 256 bit encrypted on all the data that comes in, but having that FDA compliance sets us apart number one. Number two, because we're not an API, we have FHIR fully integrated. We have an API for sharing data, but we're not an API business. We're a SaaS business in health care, in digital health. We can make any company a digital health company. Let's say it's Coca-Cola, and they want to empower their 200,000 employees. They could launch a Coca-Cola Seqster white label in 72 hours to 200,000 employees. That's what we've created. Now, take that and imagine that now within pharma, within precision medicine, within clinical trials, within the payer network, which we're the only platform that's CMS ONC interoperability compliance from the Twenty First Century CURES Act as well.Harry Glorikian: So let me let me see if I... I'm trying to figure out like the angle, right? So I mean, ideally for interoperability, if we talk about the highest level right, you really want to get Epic, Cerner, Kaiser, et cetera, all in a room right? And get them to agree to something. Which is like an act of God.Ardy Arianpour: Some people say, we're doing, you know, it's not my words, but again, a figure of speech, people say, we're doing God's work.Harry Glorikian: But stepping back here for a second, what I see you guys doing is actually giving a platform to the patient and the patient is then connecting the record, not necessarily the systems themselves allowing for interoperability to take place.Ardy Arianpour: So yes, but you're speaking of it because of the direct to consumer experience that you had. The experience we gave you is much different than the experience from the enterprise side. We have a full BI platform built for enterprise as well. Right. And then we have the white label for the enterprise where they launch it to a million patients.Harry Glorikian: That's what, I'm trying to think about that, right? So. Coca-cola says, like, going down your example, Coca-Cola says, "Love to do this. Want to offer it to all of our employees." We make it available to them. But it's the employee that has to push the start button and say, yes, I want my electronic medical record to be integrated into this single platform, right?Ardy Arianpour: But that's that's an example with Coca-Cola. If we're doing something with Big Pharma, they're running a clinical trial for 500,000 COVID patients, as an example. They're getting data collection within one day versus two months, and guess what, we're going to be driving a new possible vaccine. Why? Because of the time it takes for data collection at scale. We empower patients to do that and they get something back. They get to track and monitor all their family health.Harry Glorikian: Right. So so it's sort of, you know, maybe I'm being dense, but sort of the same thing, right? Big Pharma makes it available to the patient. The patient then clicks, Yes, I want to do this and pull in my medical records to make it all everything to be in one place. Yes.Ardy Arianpour: Yes. And I think it's about the fact that we've created a unique data sharing environments. So that's, you know, Harry and Stacey and John and Jennifer and whoever, you know, with whatever use case can share their data and also consent is built with E-consent and digital consent is built within that process. You don't share anything you don't want to share.Harry Glorikian: Right. So let me see if I got this correct. So Seqster is providing a translation and aggregation between systems through a new layer of technology. Not creating true interoperability between systems, right?Ardy Arianpour: Yes. There's a spider web. And. We have untangled the spider beb in the United States of America. We've done all the plumbing and piping to every single health institution, doctor's office clinic, wearable sensor, medical device pharmacy, the list goes on and on, Harry.Harry Glorikian: So let's... Another question. So how does the 21st Century CURES Act of 2016 relate to your business? I think you know you've said something like Seqster has become law, but I'm trying to. I'm trying to understand, what do you mean when you say that?Ardy Arianpour: So when we founded Seqster, we didn't know there was going to be a Twenty First Century CURES Act. We didn't know there was going to be GDPR. We are GDPR compliance before GDPR even came out. Right? Because of our the way that we've structured our business, number one. Number two, how we built the platform by patients for CMS ONC interoperability, you know, final rulings and the Twenty First Century CURES Act, which is, they're synonymous. We worked hand in hand with Don Rucker's team and Seema Verma on the last administration that was doing a lot of the work. Now a wonderful gentleman, Mickey Tripathy has taken the role of ONC, and he understands, you know, the value of Seqster's technology at scale because of his background in interoperability. But what was interesting in the two years that we worked with HHS and CMS was the fact that they used Seqster as the model to build the rules. I was personally part of that, my team was personally part of that, you know, and so we were in private meetings with these folks showing our platform and they were trying to draft certain rules.Ardy Arianpour: We didn't know that they were going to be coming out with rules until they did. And then that's when high level folks in the government told us specifically on calls and also even at Datapalooza when I gave a keynote talk on on Seqster, when Don Rucker did as well right before me. You know, we're sitting in the speaker room and folks are like, "You're going to become law in a month." And this was in February of 2020. March 9th, those rules dropped. I was supposed to give a keynote talk at HL7,  at HIMMS. HIMMS got cancelled in 2020. I just got back from HIMMS 2021 in Vegas just a week and a half ago. It was fantastic. Everyone was masked up. There was only three cases of COVID with 10,000 people there. They did a great job, you know, regulating it. You had to show your vaccine card and all that good stuff. But you know, I would have never thought Seqster becomes law when we were founding the company. And so this is really special now.Harry Glorikian: So what does success look like for Seqster?Ardy Arianpour: It depends how you measure it. So we're in the Olympics. It's a great question. Here's my answer to you. We're in the Olympics just finished, right? So we started out in track and field. We were really good at running the 400 Meters and then somehow we got a use case on the 4x1 and the 4x4. And then we did really well there, too. And then because of our speed, you know, we got some strength and then they wanted us to get into the shot put and the javelin throw and then we started winning there, too. And then somehow, now people are calling us saying, "Are you interested in trying to swim?" We got the 100 meter butterfly. Well, we've never done that. So success for us is based off of use cases. And every use case that we deal with, within clinical trials and pharma, we've define 24 distinct use cases that we're generating business on. Within the payer community now, because of the CMS ONC Twenty First Century Cures Act, there's a major tailwind. Within life insurance for real time underwriting, there's, you know, a plethora of folks that are calling us for our system because of the patient engagement. So this patient centricity for us has been a central pillar, and I've never allowed anyone in our company, whether it's the board or our investors or employees, you know, get sidetracked from that. We've been laser focused on the patients and success at impacting patient lives at scale.Harry Glorikian: So as a venture guide, though, right, like I'm going to, there's only so much money on so much time to tackle, so many different opportunities, right? So it's there is a how do we create a recurring revenue stream and keep plugging along and then generate either enough revenue or raise enough money to do more? And so just trying to think through that for what you guys are trying to do, I get the 4x100 and the swimming. But all of that takes money and resources right to be able to prove out, of course.Ardy Arianpour: And here's another thing we're in a different state. Look, my team and I had a major exit before. We built a billion dollar company out of $3 million. And even though we weren't founders of that company, you know, I was the senior vice president and we we did really well. So, you know, that allowed us to not take salaries that allowed us to take our money and put it into doing something good. And we did that in 2016 to seed it. And then afterwards, I raised, you know, millions of dollars from folks that were interested in, you know, this problem and saw that our team had a track record. And I actually was not interested, Harry, in raising a Series A because of our experience, but we kept on getting calls. And then just six months ago, we announced, you know, our series a funding. Well, we actually announced it in March, I think it was, but we closed our Series A in January of this year and it was led by Takeda Pharma, Anne Wojcicki's 23andMe and United Healthcare Group's Equian folks that created Omniclaim and sold to UnitedHealth Group Omni Health Holdings.Ardy Arianpour: So check this out. Imagine my vision in 2016 of having medical data, genomic data fitness data. Well, if you look at the investors that backed us, it's pretty interesting. What I reflect on is I didn't plan that either. We got amazing genomic investors. I mean, it doesn't get better than getting Anne Wojcicki and 23andMe. Amazing female entrepreneur and, you know, just the just the force. Secondly, Takeda Pharma, a top 10 pharma company. How many digital health startups do you know within Series A that got a top 10 pharma? And then also getting some payer investors from UnitedHealth Group's Omniclaim folks and Equian OmniHealth Holdings. So this is to me, very interesting. But going to focus our focus has been pharma and clinical trials. And so Takeda has been phenomenal for us because of, you know, they they built out the platform and they built it out better for us and they knew exactly what to do with things that we didn't know. And with things that patients didn't know on the enterprise, you know, Takeda did a phenomenal job. And now other pharma companies are utilizing our platform, not just Takeda.Harry Glorikian: Yeah, well, they want their data aggregation. They want as much data on the patient aggregated in one place to make sense of it.Ardy Arianpour: So not necessarily that they actually want to empower patients with a patient centric engagement tool. That's pharma's number one thing right now, the data part, obviously is important, but empowering patient lives at scale is the key, and that's that's our mission. And so, yeah, that's that's a whole 'nother cocktail conversation when I see you soon hopefully in a couple of weeks.Harry Glorikian: Hopefully as life gets, or if it gets back to normal, depending on the variants, you know, we'll hopefully get to meet him in person and have a glass of wine or a cocktail together. So it was great to speak to you. Glad we had this time, and I look forward to, you know, hearing updates on the company and, you know, continually seeing the progress going forward.Ardy Arianpour: Thanks so much, Harry, for having me. Big fan of Moneyball, so thank you to you and your organizers for having me and Seqster on. If anyone wants to get in touch with me personally, you can find me on LinkedIn or you can follow Seqster at @Seqster. And again, thank you so much for. For having a great discussion around, you know, the the insights behind Seqster.Harry Glorikian: Excellent. Thank you.Harry Glorikian: That's it for this week's episode.  You can find past episodes of The Harry Glorikian Show and MoneyBall Medicine at my website, glorikian.com, under the tab Podcasts.Don't forget to go to Apple Podcasts to leave a rating and review for the show. You can find me on Twitter at hglorikian. And we always love it when listeners post about the show there, or on other social media. Thanks for listening, stay healthy, and be sure to tune in two weeks from now for our next interview. 

Description: This week we welcome Kevin Sellers, our Chief Marketing Officer here at Ping Identity. When he's not traveling the world, Kevin is leading the charge of our marketing efforts to be sure Ping is connecting with its users and championing truth, trust, and identity. Kevin talks about his transition from Intel into the identity space and what he's learned, why partnering with Terry Crews was great for the brand, and his tips for brands looking to stand out and convey their uniqueness.   Key Takeaways: [3:00] Kevin talks about what he learned at Intel Inside about creating an emotional response and teaching consumers to think not only about what it is they are buying, but what goes inside, how it's made, and how this makes a difference. [5:14] The identity world now can look like what Kevin calls the “sea of sameness.”Everyone talks about being the trusted solution. How does Ping Identity stand out and convey its specialties and uniqueness? [5:45] In this digital-first world, we must understand who it is that we are engaging with, and that means truly knowing your identity and how it matters. [8:25] Identity is the foundation of all commerce. Kevin shares how brands can position themselves in a way that shows their unique value. [9:11] What is the differentiator for Ping? Kevin first talks about knowing the soul of the company, which is a combination of mission, culture, leadership, and values, and also strategy. [11:19] Ping Identity helps its users become champions, which is more of an emotional place where the team can position capability through more of an outcome orientation than a feature or rational product-based orientation. [12:50] How did Terry Crews come to be involved with Ping Identity, how did it help the brand, and what makes Terry so cool to work with as the Chief Identity Champion? How can brands decide if working with a spokesperson is right for them? [21:42] Our identity is like a fingerprint; it is unique to us and cannot be copied. Our credentials can, but our identity is unlike anyone else's, and that is why it is the foundation of any digital transformation. [23:08]The evolution that was eye-opening to Kevin was how important and central identity and access management really is.   Quotes: “There's what you want to be for the market, and then what you are. Part of the journey is to really do a discovery of the soul of the company.”—Kevin “Most people will listen to and engage with a message from a trusted person talking about a brand, far more than they do a brand talking about a brand.”—Kevin “Be true to your soul, be true to who you are, tell the story well, and you'll find that that marketing is actually a pretty cool thing. And it actually can make a difference in the trajectory of your company's success.”—Kevin Mentioned in This Episode: PingIdentity KevinSellers TerryCrews

En este episodio hablaremos sobre la venta de mailchimp a Intuit, la historia de Intel y el significado de Marketing Bancario. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andru00e9s-28/support

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MIX 1 About Funk - be my baby (NEW) Lee Wilson Kane Lane - all I ever wanted - Alessandro Rotter Adriatic coastline remix (NEW) Martin Ikin Hayley May - how I feel - vocal mix (NEW) Weiss (UK) Octave (UA) - Tokyo sunset - Satoshi Fumi remix (NEW) Lavette - your love - Chicago House mix (NEW) MIX 2 Brrak - it's time (NEW) DJ Randall Smooth Ed Ramsey Ms Yazz Roar - Grace - Tayo Wink revival mix (NEW) Jerome Sydenham feat Fatima Nijai Mario Punchard - trans afro express - Gred Janson "dance" mix (NEW) Johnick Joey Chicago - out of this world (NEW) Hardrive 2000 Pierre Salandy - living in the future (NEW) Ultra Naté - Free - Mood II Swing Dub mix (NEW)

Lisa Gable is the Chief Executive Officer, of Food Allergy Research & Education (FARE - https://www.foodallergy.org), an organization with a mission to improve the quality of life and the health of 85 million Americans with food allergies and food intolerances, including 32 million of those are at risk for life-threatening anaphylaxis, and to provide them hope through the promise of new treatments. To date FARE has turned over $100 million in donor gifts into ground-breaking research and has provided a voice for the community, advocating on its behalf and offering hope for a better tomorrow. Ms. Gable has served four U.S. presidents and two governors, counseled Fortune 500 CEOs, and represented global public-private partnerships and non-profits with an end goal of moving organizations to higher levels of performance. As the former President of the Healthy Weight Commitment Foundation, Ms. Gable created and led a coalition of food and beverage industry corporations and public health and government agencies, resulting in the reduction of 6.4 trillion calories from the American diet. Ms Gable was appointed the first female U.S. Commissioner General to the 2005 Aichi World EXPO, holding the personal rank of Ambassador, served as a U.S. Delegate to the United Nations Commission on the Status of Women, and served both in the Reagan White House and Defense Department, serving as an advisor to the Secretary of Defense and the Joint Chief of Staff. Ms. Gable's corporate experience included serving as senior vice president of Global Public Policy at PepsiCo, and 15 years in Silicon Valley, including Global Brand Identity Manager for Intel Corporation, as Intel was on the cusp of launching what would become one of the most dominant tech brands, Intel Inside. Among her varied volunteer activities, Ms. Gable has served on several boards including as a National Trustee for the Boys and Girls Club of America, a board member for Girl Scouts of the USA and as a member of the Institute of Medicine Roundtable on Obesity Solutions. A published writer, her new book Turnaround: How to Change Course When Things Are Going South (https://turnaroundbook.com/) will be coming out October 5, 2021. Ms. Gable also has had recurring media appearances including four years as a regularly scheduled guest with Lifetime's national morning program The Balancing Act. Ms. Gable is a graduate of University of Virginia and holds an MA from Georgetown University. FARE Social Media Handles: https://www.instagram.com/foodallergy/ https://www.facebook.com/FoodAllergyFARE 

Have you ever noticed that people are interested in power? Often, they are like Tim "The Tool Man" Taylor on the old television series Home Improvement. Tim always wanted more power! He modified tools and appliances to have more power. Of course, the extra power didn't always turn out the way he imagined, but that's what helped make the show fun! Gamers are one group interested in power. They want more power in the computer consoles or PCs they use to play graphic-intensive games. In fact, more powerful computers have been a focus for decades. Intel once had an advertising campaign focused on the slogan "Intel Inside." Their campaign declared that the Intel sticker on a device told you it had "a real power source inside." Aside from computers, everyone is interested in having power over their own lives. We want to make our own decision and to control how and where we live. We also are interested in having will power to pursue our goals. This week, we are focusing on the fruit of the Spirit called self-control. It is also about power. The word translated “self-control” comes from a combination of the word power with the word in. The concept is being inwardly strong, of having power over yourself. As followers of Jesus, we have been given God's Spirit to transform our characters. We have a real power source on the inside! Please provide feedback and suggestions at: https://www.sparkingfaith.com/feedback/ Bumper music “Landing Place” performed by Mark July, used under license from Shutterstock.

We learn that Andrew is an expert in cooling your home, Jason discovers an app that no one has ever heard of and Martin gets hung up on spelling and grammar for a moment (surprise!). ...or is that 'hung upon'? No, wait, 'spelling' and 'grammar' are mass nouns, so you couldn't really hang anything from them. Intro 00:00:00 Happy birthday, Benji!

Subiecte principale: Microsoft și Discord, sneaky BMW, Intel ia bătaie de la AMD Gazde: Vlad Bănică și Manuel Cheța   Show notes: tehnocultura.com

Apple Announces new M1 chip, and New Macshttps://www.theverge.com/2020/11/10/21558095/apple-silicon-m1-chip-arm-macs-soc-charge-power-efficiency-mobile-processor?scrolla=5eb6d68b7fedc32c19ef33b4The new chips offer better battery life and up to 3 times the performance of “the best selling Windows laptop” Also the ability to run iPad and iPhone apps on a Mac, with Big Sur, coming tomorrow. Macs updated are the Macbook Air, the 13” Macbook Pro, and the Mac mini Not a lot differentiates the Macbook Air and Pro, they're pretty much the same specs, but the Pro has a fan, which will allow more sustained high power performance. A fanless Air is the most compelling computer in the line up for me. Mac mini also updated - I'd expect new iMacs and 16” Pro in the new yearOne disappointment, both laptops still have the janky 720p Webcam, but Apple says the machine learning chip will improve performance. PC guy John Hodgman made a brief appearance EU Accuses Amazon of Breaching AntiTrust Rules https://www.ft.com/content/4908995d-5ba4-4e14-a863-bcb8858e8bd2The EU files antitrust charges against Amazon, citing concerns over the company operating as both a marketplace and a retailerThe EU has hit Amazon with formal antitrust charges over its treatment of the 150,000 European merchants selling goods through its website.Margrethe Vestager, who oversees the EU's competition policy, outlined two sets of concerns against the world's dominant online retailer. - Amazon has used non-public data from its website to advantage its own products & Amazon gives preferential treatment to marketplace sellers who pay for specific servicesAfter a year-long probe, the European Commission reached the preliminary view that Amazon breached EU competition rules by using non-public data it gathers on sales on its website to boost its own-label products and services. Parler, a Right Wing Twitter Clone, has topped the App Store since election dayhttps://www.theverge.com/2020/11/9/21557219/parler-conservative-app-download-new-users-moderation-biasIt is currently the #1 free app in the iOS App Store, up from #1,023 on November 2nd. It's also #1 in the Google Play rankings, up from #486 the previous week. The app has been downloaded approximately 3.6 million times in the US so far, per SensorTower. Reviews of the PS5 are coming InAnd surprise! They read exactly like the Xbox Series X ReviewsMuch Better load times from a faster SSDCompletely silent under loadWhere the consoles diverge: Reviewers miss the “quick resume” feature of the XboxThe dual shock controller is excellent, with some interesting new haptic featuresAnd Sony has one tentpole exclusive, Marvel's Spider-Man: Miles Morales - which is getting universally good reviews - sitting on 85% on Metacritic The Verge has a good explainer on ray-tracing See acast.com/privacy for privacy and opt-out information.

Disrupting the Fashion Industry Cricket Lee, – The Sharkpreneur podcast with Seth Greene Episode 492 Cricket Lee Cricket Lee is an entrepreneur and inventor, particularly noted for creating Fitlogic and rapid success LittleBlackPant as part of her journey to create a universal fit standard that eliminates try ons and apparel returns due to fit. It's like an Intel Inside for Apparel, and any brand can license it. She was ahead of her time, as it requires the fashion industry to join hands on behalf of the consumer. She also created the first ever all-natural bath, hair and skin care and invented the concept of pet jewelry with Stanley Marcus of Neiman Marcus and has created products and launched programs for HSN, Saks Fifth Avenue, Nordstrom and conceptualize the mega successful infomercial with Susan Powter "Stop the Insanity". In her journey she has been featured in over 750 stories including The Today Show, New York Times, Wall Street Journal and ABC News. Listen to this informative Sharkpreneur episode with Cricket Lee about disrupting the fashion industry. Here are some of the beneficial topics covered on this week’s show: ● Why adding body types and shapes to apparel leads to less returns. ● How competing fashion companies make their clients find the right size. ● Why there are clothes in the landfills that have never been worn before. ● How the program uses a fit profile to find clothes to match your body. ● Why it’s so difficult to change an industry’s paradigm. Connect with Cricket: Guest Contact Info Instagram @bota.sci Facebook facebook.com/botasci LinkedIn linkedin.com/in/cricketleebotasci Links Mentioned: botasci.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Our heroes are victorious. Shortfall and Nimrod have been defeated, the Metallicus is safe, and the Kaon Star has been avenged. All that’s left is to finish up their mission and loot the bodies. But the information they find will provoke just as many questions as the answers it provides… We want to hear your feedback! Post a comment here or email feedback for Empire Of Rust directly to rust@transmissionspodcast.com! Want some TransMissions swag? Check out our online shop, powered by TeePublic! Like what we’re doing and want to help make our podcast even better? If you already support us, thank you!   Show Notes: Intro [0:00:00] Chapter 1 – Intel Inside [0:14:25] Chapter 2 – Eukaris Bound [0:45:22] Chapter 3 – Dead Bots Walking? [0:52:01] Closing [0:55:08] If you enjoy Empire of Rust, please rate us and subscribe on Apple Podcasts, Google Podcasts, Stitcher, and Spotify! These ratings greatly help… Continue reading The post Empire Of Rust 034 – Home Is Where The Herd Is appeared first on TransMissions Podcast Network.

Our heroes are victorious. Shortfall and Nimrod have been defeated, the Metallicus is safe, and the Kaon Star has been avenged. All that’s left is to finish up their mission and loot the bodies. But the information they find will provoke just as many questions as the answers it provides… We want to hear your feedback! Post a comment here or email feedback for Empire Of Rust directly to rust@transmissionspodcast.com! Want some TransMissions swag? Check out our online shop, powered by TeePublic! Like what we’re doing and want to help make our podcast even better? If you already support us, thank you!   Show Notes: Intro [0:00:00] Chapter 1 – Intel Inside [0:14:25] Chapter 2 – Eukaris Bound [0:45:22] Chapter 3 – Dead Bots Walking? [0:52:01] Closing [0:55:08] If you enjoy Empire of Rust, please rate us and subscribe on Apple Podcasts, Google Podcasts, Stitcher, and Spotify! These ratings greatly help… Continue reading The post Empire Of Rust 034 – Home Is Where The Herd Is appeared first on TransMissions Podcast Network.

Welcome! Good morning, everybody. I was on with Jim Polito this morning to discuss Apple and their announcement to use their own chips over Intel.  We also got more on the Twitter Hack and If you can believe how dumb some hackers are -- some Iranian hackers posted their training videos on IBM servers.  Here we go with Jim. For more tech tips, news, and updates visit - CraigPeterson.com ---  Automated Machine Generated Transcript: Craig Peterson: That's how they did it. They uploaded it to a cloud server, which was not secured.  IBM kind of stumbled across all of these videos of Iranian hackers hacking that they were going to use for training. Hey, we've never said that hackers were smart. Can you believe these guys from Iran? This is amazing. [00:00:24] Hey, Craig Peterson here and I was on with Mr. Jim Polito this morning in Western mass in Springfield and Worcester. I guess we should give the hackers a bit of a break, right? They're human too. [00:00:38]Jim Polito:  Last week we had a twofer with Craig, Peterson had him back for that whole Twitter hack thing. [00:00:45] Well, this is his regular time and there's nothing regular or ordinary about this segment. I'm talking about our tech talk guru. Craig Peterson. Good morning, sir. [00:00:57] Craig Peterson: Hey, good morning. Yeah, In a follow-up to Thursday where we were talking about this whole Twitter hack. The bottom line right now is it looks like it was a couple of kids that did this whole hack of you named them? Right. The famous accounts. It's just mind-boggling. What could be done if the bad guys really put their minds to it? It could have been terribly destructive. [00:01:23] Jim Polito: Well, isn't this like, um, uh, Matthew Broderick and, um, you know, uh, what was it? War games, the eighties movie. He was able to hack into NORAD, you know, as a kid. Well, these two kids hacking into Twitter. [00:01:41] Craig Peterson: Yeah, that's basically what it was kind of an inside job on top of it all. That was a great movie, by the way, war games. Of course, even back then, I remember seeing it theater and I was sitting next to my buddy, ok no he can't do that. No, that's impossible. [00:01:55] It is absolutely happening and it's happening to all of us. And the bad guys as always are taking advantage of what's happening right now. Which of course is still this COVID thing. [00:02:07] Jim Polito: Yeah. I mean, it's all over. I, I wanted to lighten it up because this made me happy when you sent it to me that some Iranian spies and we know the Iranians, like the North Koreans, like the Russians, like the Chinese, they have serious hackers working for them anyway, that some Iranian spies accidentally leaked videos of them hacking. [00:02:31] So almost like giving the evidence there. What, what's the story? [00:02:37] Craig Peterson: Yeah. Said that absolutely something here. So IBM apparently had been monitoring this server. That's out in the cloud. Now, this is a word of warning to businesses because I see this all of the time, businesses look at the cloud as, Oh my God, this is a panacea. I'm going to be safe the cloud is wonderful. It's going to save me money and this is going to provide security by the way, none of which is necessarily true. Okay. It's not all fall, but most of the bigger businesses have moved to the cloud have now moved back to their own data centers for many of these core functions. So what happened here is Iran as a bunch of hackers working other they're not doing anything that's terribly sophisticated, which is. The disappointing, but it's also a word of warning here. Not terribly sophisticated, but it needs a lot of people in order to do it. [00:03:36] I've been watching that C S E E show that Apple plus, you know, Apple TV thing they've got out. [00:03:43] Jim Polito: Yeah. [00:03:43]Craig Peterson: How there's just all of this manual labor going on. And I watched it too, a documentary, its called hot roads, and it's all of these roads all over the world. So each hour they're talking. What about something? [00:03:58] And this particular one was in Bangladesh. It's cheaper to have. Manual labor, they're digging the holes, carrying the dirt out, et cetera, to do road repairs than it is to bring a Digger in. That's what this reminds me of in Iran. They have tons of people, China as well, tons of people doing not terribly sophisticated attacks but being successful, nonetheless. [00:04:27] So in this case, these guys apparently recorded videos of them hacking into Google accounts, Yahoo accounts, and others. Exactly how they did it. They. Well, did it to a cloud server, which was not secured. IBM kind of stumbled across all of these videos of Iranian hackers hacking that they were going to use for training. [00:04:53] So I don't even know where to begin with all the lessons we can learn from this one. [00:04:58] Jim Polito: I know we're talking with Craig Peterson, our tech talk guru who really pulls back the curtain. Craig, I will say this I've learned one thing from you in the years we've been together. There just isn't enough being done. [00:05:15] Um, it seems to me like it takes. Uh, for a company to really have an embarrassing hack for them really to get their act together, but then they take corrective actions, but then the further they get from that incident, the morning they slip into their old bad habits, again, kind of like we do, you know, you get a speeding ticket then, you know, for the next month or so you're very careful about how you drive and this and that. [00:05:48] And then. And then after a while, you know, you kind of forget that it seems to me to be the same thing in a corporate mentality. [00:05:56] Craig Peterson: It really is. And compare corporations. To government. Okay. I'll look at it. Land. They had ransomware. They could not collect taxes. People could not pay their water bills. [00:06:10] They could not register their cars. So Atlanta was of course a bill. They had some of the best IGS, smartest security people in the world, working there in Atlanta. And so they closed up the whole supposedly, right. They spent millions of dollars. They paid ransoms and then a month or six weeks later, boom. [00:06:31] Another ransomware attack that successful and knocks Atlanta off the arrogance. My recollection is that happened to them three times in the course of fewer than 12 months. So I don't know if they just do, does that mean that the city government just never learn their lesson? You're right. About many businesses, you know, unfortunately, nowadays, if you are a business and you get hacked, the odds are. [00:07:00] Better than 50%, you will lose your business. Now we'll look at people that are, you know, our age and well, you know, you're in your fifties or sixties or seventies, and you have been building this business your whole life because this business is your retirement. You're going to milk it as a cash cow, or you're going to sell it to someone, a merger and have that wonderful little exit that happens. [00:07:26] And all of a sudden you're hacked. And you lose that whole business. There goes your retirement there goes everything. Yeah. So you're right. We're not paying enough attention. And part of the problem is, yeah, there aren't enough people that know about it and I'm going to do something about it. I've already started. [00:07:47] I've been redoing my studio here. I met this last weekend with a great editor guy, video guy. And, uh, I'm going to be putting out little daily pieces of training for people. Absolutely free, right. Little daily pieces of training that they can subscribe to watch the video, listen to it because you're right as usual, Jim [00:08:10] Jim Polito: Well, I'm not right. It's usual. I just, you know, I'm paying attention to what the tech talker who says, I mean, it's kind of like regurgitating, you know, it's like a trained monkey. Come on. But anyway, um, let me ask you this part because I know where it's going to lead. So you sent me some information on, on Apple's new Mac book. [00:08:31] That's going to be coming out and you know, I mean, you, you, you pay more for that, but often it's you get what you pay for? So apparently they're new MacBook is going to solve the biggest problem that people have with working remotely. Is, is that just, you know, an advertising tagline or is that, is that the real deal? [00:08:57] Craig Peterson: No, this is absolutely the real deal. There's a great article from inc magazine. I'll be putting up on my website and you can follow it too. If you're on my email list at Craig Peterson dot com slash subscribe, you'll get it on Saturday. But, um, The biggest problems people are having, working from home, have to do with security and they also have to do with the equipment that they have at home. [00:09:21] How long does it last Apple announced that they are completely ditching Intel processors. Now what that means is wow. Completely gone. Goodbye. Okay. So that little relationship is over. [00:09:37] Jim Polito: That's. over Wow. [00:09:39] Craig Peterson: I  remember on the front cover of PC magazine, where they said the best. [00:09:43] PC for windows is a Mac because the hardware is so good. [00:09:49] Kind of like what you were saying. If you have a tit for tat comparison of a, I have a windows laptop and an Apple laptop, both those are Intel, let's say, and you compare all of the hardware inside, how long it's going to last Apple when hands down. [00:10:05] Right now, in fact, the average lifespan of a windows laptop that you'll buy. Now that includes the ones you'll get at the big box stores. The average, lifetime is seven months. [00:10:18] Yeah. The average lifetime of the Apple laptop is five to 10 years. Okay. So Apple has said, we need more battery life. We need more processing power. So they're taking the chips. They've been developing themselves that are in the iPad Pro, which is as fast as most PCs that are out there. So they're taking the chips from the iPad and they're putting them into laptops and we're going to see laptops from Apple two of them by the end of this year, not using any Intel chips. Using chips made by Apple, designed by Apple ball actually made by contractors,.But designed by it Apple, and they will last you more than a day. So you get Apple security, which is really, really good. Yeah. You get a laptop that lasts all day long and Intel is left holding the bag. [00:11:16] Jim Polito: Oh, wow. And I am sure that, you know, all those years they used Intel, uh, they, you know, we're paying attention to exactly how that chip works when they develop their own. I'm sure. [00:11:31] Craig Peterson: Yeah. Yeah, well,, they're using a standard chip, um, basic design architecture that even Microsoft is using for some of their embedded systems and, you know, the surface tablet type things too. So, uh, Intel just hasn't kept up. That's why they switched. Remember Apple didn't use to be Intel-based. It used to be a power=PC based. Uh, they, they switched, and before that, it was Motorola based. [00:11:56] Jim Polito: Now here's the quick question. And then we've got to wrap up, obviously, as I said earlier, you get what you pay for Apple is a lot more expensive. [00:12:06] Yeah, it is. Yeah. What would you, what would you say the different, you know, like the basic, uh, um, laptop, like from HP versus the basic laptop from Apple price-wise. [00:12:21] Craig Peterson: Well, I don't know that that's a great comparison because of what you need to do is be comparing the HP or the Dell enterprise laptops. [00:12:32] Jim Polito: You're right. Okay. So what's the difference? Yeah. What is the differential there? [00:12:37] Craig Peterson: It's in the noise. You can right now get an Apple laptop, a Mac book air for under a thousand dollars. And I think most people would be fair. Yeah, I'm very happy with it. And they can go all the way up to about 5,000. If you want something that will do edit a movie. [00:12:55] Okay. If video, huge blockbuster movie. [00:12:59] Jim Polito: Yeah, but if you just want to look cool and Starbucks, like you're writing a screenplay, you can do it for under a thousand dollars. You know with the little light-up Apple on the other side of your laptop, Craig as usual great information as usual. [00:13:16] So let's get, let's get folks a way that they can get more information from you. How do you want them to do it? Absolutely. [00:13:24] Craig Peterson: .Well, first of all, I think I'm still on the air on these stations on, is it Saturday at 11. Its Saturday, I believe at 11 o'clock I do a deeper dive into a lot of these it's an hour-long, which is great. [00:13:38] And if you have any questions, if you want these little training videos, they are going to, people are telling me they're there changing their lives if they have the mind, but no longer all worried about it. But if you want that, just go to Craig peterson.com/subscribe. That'll get you in my newsletter. You'll be able to find out about these. [00:13:58] I'm starting to do more lives as Facebook lives. I'm even Jim. I'm planning on doing some of our morning hits here on Facebook live and then I'll stay on and answer questions. [00:14:13] Jim Polito: Yeah. I'm gonna, I'm gonna owe you for that. That's gonna open me up to a wide audience. I'm going to owe you for that. All right. So, Craig, uh, this is all great stuff as usual. I appreciate everything you're doing. And uh, we look forward to talking with you again next Tuesday, sir. [00:14:32] Alright, take care, Jim. Bye. Bye. [00:14:34] Hmm. Bye-bye. Alright. When we return a final word, you're listening to the Jim Polito show from my kitchen with pops who's quiet right now. This is your safe space. [00:14:44] Craig Peterson: Yes, it's true. I am working on all of that. I'm just jazzed as can be anyhow. This is going to be fantastic. So I'll make sure you're on my email list. Craig Peterson dot com slash subscribe. All right, everybody, take care. I'm going to be on the road here for a few days. So, uh, well, we'll see how it goes. If you send me an email at me@craigpeterson.com, it might take me a little bit longer than usual to respond, but I always do take care, everybody. Bye-bye. ---  More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Subscribe | Transcript | Comment The Episode in 60 Seconds Ken Rutsky, President and Principal Consultant at KJR Associates, Inc., joined us on Studio CMO to talk about the power of balancing both the analytic and data-driven side of marketing with great storytelling. An accomplished speaker, mentor, and author, Ken has spent 20+ years in B2B marketing roles and believes it's just as important to fit in as it is to stand out. This interview delves into: Why Great Technology Isn't Enough The Power of Storytelling in Marketing Driving Your Buyer's Epiphany Your Most Worthwhile Audience An Expert Marketing Consultant's Advice to CMOs What has Changed in B2B Marketing Our Guest Ken Rutsky, President and Principal Consultant at KJR Associates, Inc., helps B2B growth company executives in Sales, Marketing, and the C-Suite breakthrough and grow leadership in new and existing markets. Ken launched the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995-99. Since then, he's been CMO at several start-ups and ran Network Security Marketing at McAfee. He now leads his own consulting practice, whose clients have generated over $10B of shareholder value through IPOs and acquisitions. Ken is also the author of Launching to Leading: How B2B Market Leaders Breakthrough, Lead, and Transform their Markets and host of The Marketing InSecurity Podcast. Show Notes STEEP Analysis: Society, Technology, Environment, Economics, and Politics. What are all the things going on in your buyer's world across those dimensions? One of Ken Rutsky's favorite short stories: What We Talk About When We Talk About Love Communicate Without Technology Bias Technological founders often live and breathe the products they're bringing to the market. It's great if you love to talk about your product, but you must provide context to the potential buyer.  "I don't care about cool. I care about value." - Ken Rutsky If you have value in your product, then chances are you want to exchange two things: 1. Time and Attention 2. Money Why makes time and attention more difficult to achieve than money? Getting the attention isn't going to happen because you only talk about your technology. Great technology isn't enough to stand out. Providing value is critical. The Power of the Story Providing Return on Investment (ROI) is now table stakes. The ROI won't get you into the deal. What will is your Return on Strategy (ROS). Technology is about transformation. Think: "What problems aren't I solving?" You must first address your buyer's pain points. Only then can you introduce your technology. The story you provide your buyer should consist of four chapters: Chapter One: Today's reality. Chapter Two: Identifying the pain gap. Chapter Three: Introducing a new approach, new mindset, and new technology. Chapter Four: The transformation. If you want to test the strength of your story, try removing Chapters Two and Three. Focus on the From-To. Is it still meaningful, or is it now generic. Chapter Three: Leading Your Buyer to the Epiphany Moment "The epiphany must belong to the customer. We cannot steal that epiphany. We can't force it. The buyer must be the hero." - Mark Whitlock Driving the customer's epiphany is twofold: Identify the mindset, and frame your approach. Push the innovation into a what, as opposed to a why. What makes your approach different, and how will your technology solve their unique problems?   Choose Your Conversations Wisely Who is making the buying decision? That's the person you want to tell your story to. You may be thinking "But, the technical buyer doesn't care about the business transformation." Actually... "When the technical buyer falls in love with your tech, they have to consult the person who cares about the business transformation. They better know that story, or else they'll never make the sale for you." - Ken Rutsky Ken Rutsky's Biggest Piece of Advice For CMOs Successful marketing starts and ends with narrative and story. If you do that well, you already have 80% of the work done.  "Don't tell your story, tell your customer's story. Create context for your value." - Ken Rutsky If the person you've been engaging with can't repeat your story within the organization, you're not telling it right. Your story must be memorable. B2B Marketing: What Has Changed? The story has gotten lost on a lot of marketers. The idea of growth hacking has exploded, the idea that you can test your way to success. Well, your test is only as good as your hypothesis, and you can't test your way to a hypothesis. You have to think your way to it. That's where your story comes in. CMOs are disappearing. The role is being split between a revenue focus and a corporate focus, and all of a sudden, no one is thinking holistically.

Pivot Wealth. Fox & Hare. If those names are familiar to you, how about the Wealth Network? For some of you yes, but if not there's a success story that you'll want to hear. In 2016, Dean Holmes having already built a successful practice in Absolute Wealth set sights on a new challenge. His plan? Create a startup incubator for advice firms, taking the expertise and know-how that had helped them succeed, adding the right young advisers into the mix and growing next-gen practices from scratch. Four years later the "experiment" has succeeded - Pivot was the first, Fox & Hare the second - and primed for more, but what's most interesting about this story is the contrarian approach. Instead of controlling the brand and marketing like traditional Licensees, Wealth Network focuses on ambitious individuals who can attract clients and build networks, and helps build the operational side. Which is what makes this such an amazing "Intel Inside" story. In this episode of The Finnovator, we unpacked it all: the idea, the iteration, the wrong turns and what went gloriously right, and a model that I feel we'll all be hearing a lot more from in the coming years.   Join our list and get the latest best practice insights in your inbox every fortnight > https://audere.com.au/blog/

Donald Trump is set to extend a suspension of immigration into the US imposed in response to the coronavirus pandemic, and Apple is planning to transition away from Intel chips to an in-house design for processors. Plus, last week Wirecard warned that €1.9bn was missing from its accounts. It confirms reporting by the Financial Times, which has been investigating fraud suspicions at the German payments group. The FT’s investigations editor, Paul Murphy, will unpack the difficulties in reporting the story and the eventual downfall of the company. See acast.com/privacy for privacy and opt-out information.

Support Topic Lords on Patreon and get episodes a week early! (https://www.patreon.com/topiclords) Lords: * Jenni is on an internet break but you can email her at jenni@jennipolodna.com. * Gary is @GaryBuh on Twitter and does podcasts at the Duckfeed network. http://duckfeed.tv/ Topics: * 1:41 How did people decide to eat certain vegetables, even though they don't look like food and sometimes taste like shit? * 4:18 Stephen King writing about boners (there is a Tumblr) * https://stephenkingsboners.tumblr.com/ * https://en.wikipedia.org/wiki/Gerald%27sGame#Plot * 12:28 Airplane respiration strategies * https://www.nationalgeographic.com/magazine/2017/05/explore-transparent-plants/ * 16:45 Being resourceful when you don't have the correct tool. For example, I recently unblocked a toilet by using a mouse pad in place of a plunger. * 23:28 Replacing combat in video games with other stuff to slow down the pacing * 33:27 What age were you meaningfully aware of your mortality? Did something happen? * 38:06 The MT-80s MIDI boom box * https://twitter.com/cabel/status/979097369936502785 * https://vgmusic.com/ * 48:21 Things that you do so people will think you're an adult but you can't figure out if there's another purpose for doing them * 55:10 You can only listen to one song for the rest of eternity, you don't get to pick. How much money would it take, what song is the worst. * Gunhouse trailer with the title screen jingle I was talking about: https://www.youtube.com/watch?v=WB0yAm6iXEw * Here's a better trailer for a later version of Gunhouse, with better music FWIW: https://www.youtube.com/watch?v=gzokB1821Mw * Tony Hawk's Two Second Music Loop https://www.youtube.com/watch?v=uofB1Y1gOk Microtopics: * Goin' Polodna. * Goin' Polodna but bein' named Butterfield. * Only car thieves remaining. * Giving your guest a hard time for plugging something when you just asked them to plug something. * Being inspired by an eggplant you once had. * Stockholm syndrome but for vegetables. * A color that doesn't exist on earth. * Trying to cook every substance for every amount of time because you don't have Netflix. * Laundering a horse through a book. * The pe-noose. * Trying to Google which Stephen King book had the necklace of penises. * Deeming a penis to be a boner. * Looking upon a pubic hair topiary and despairing. * Sculpting the day your paramour will die into your pubic hair on the first date. * Fred Meyer's daughter, J.C. Penney. * Not having any particular insight into this boner blog. * Being a little bit hornt up despite being trapped in a Fred Meyer by the murder frog outside. * Whether or not "pud" is short for "pudding" or indeed anything. * A zoetrope showing Goofy pulling down his pants every 7 seconds. * A plexiglass box that is big enough for your head and a fern. * Hacking the oxygen mask to come down when you just need a hit. * Sprinkling some foliage on your head to make it look like the fern next to your head is just a lump on your face. * Sticking your head in the fern box under the seat in front of you and painting your face on your pants so your butt can wear the oxygen mask. * The tactile sensation of unclogging a toilet using a mouse pad. * The best water level for plunging a toilet. * Needing an articulated arm like Krang's to plunge the toilet from around the corner. * Trying to guess the Game Boy games being used to prop up a projector. * The Podcaster's Dilemma. * Maligning the Final Fantasy Legend series. * Deciding that your punishment will be a good night's sleep and a stern toothbrushing. * Playing Final Fantasy Legend while you brush each other's teeth live on AGDQ. * Asking a question that you'd already answered in a previous episode and just copy-pasting the answer from there. * Not being in good enough shape to sleep everywhere. * Ripping through the topics and needing to dip into the extended bucket. * A gigantic bucket of shelf-stable potato soup that you save for the end times. * Setting up a P.O. box so your listeners can send you a big pile of food and toy cars so you can not eat for a week and then eat an enormous megameal. * A Visual Studio plugin that lets you play text adventures anyone while looking like you're at work. * Pressing the boss key to hide that you're playing an ancient video game and your boss asking you why you're writing emails in Word Perfect 2.0. * Having a child to reduce your mortality anxiety. * Having a child so they can do the heimlich when you choke on a ham sandwich. * Subtweeting your cat. * Not being meaningfully aware of your mortality but still making decisions based on not dying. * Overcorrecting and turning into a maudlin fucker. * A boom box with a floppy drive playing canyon.mid. * A product with no conceivable audience except the nerds who will think it's cool and nostalgic thirty years from now. * Opening a cabinet and your coffee mug singing the Zelda "you found the thing" jingle. * The intentionality of listening to music in the most inconvenient way possible. * Listening to music and lighting random pieces of paper on fire. * A very zinelike activity. * Independent movie theaters all vanishing in an eyeblink. * Filling the delivery tube with potato soup and sending it to the bank teller. * Chuck E. Cheese classing it up with woodfired, chef-inspired pizza. * Getting carryout from the Chuck E. Cheese and your chef-inspired pizza coming with a side of orange spider rings. * Sleeping on a mattress on the floor for years until your new girlfriend insists you get a real bed. * Putting a tennis ball on top of the screws you're supposed to attach the footboard to so you know where to park your keister. * Your migrating bedframe, a keter-class problem in the bedroom. * The one time it makes sense to have a strong opinion about someone else's bed. * Wiping down the incision site because if you get an infection after you die it's just never going to heal. * Only being allowed to listen to one song for the rest of your life. * The one song you're allowed to listen to also replacing music you hear in your head or anything you sing. * Trying to sing Happy Birthday to a co-worker but it always comes out as the chorus of "Selling the Drama" by Live. * All music in the world being replaced by the Intel Inside jingle. * The Zelda item noise secretly being the same as the Addams Family theme song. * Going to a concert and suddenly the band can only play the song you are cursed with. * The CIA discovering your musical curse and studying you on the dissection table like in Project ALF. * $10 million per For Fighting.

Mike Bruzzone joins to discuss the competitive landscape of x86 in 2020, and his history with Intel’s Anti-Trust Lawsuits. Mike’s Blog: https://seekingalpha.com/user/5030701/instablogs Sponsor Link: https://www.cdkoffers.com 25% Windows Code discount: brokensilicon 3% off all software: dieshrink Windows 10 pro oem key: http://www.cdkoffers.com/sk/Max1 Office 2016 : http://www.cdkoffers.com/sk/MX4 Office 2019: http://www.cdkoffers.com/sk/Max5 Windows 10 pro oem +Office 2016 package: http://www.cdkoffers.com/sk/MX3 Windows 10 pro oem +Office 2019 package: http://www.cdkoffers.com/sk/MX2 Microsoft Office Home And Business 2019 CD Key : https://bit.ly/36ert7o 1) 1:13 Reverse Engineering Intel’s Costs, AMD’s plan for a Price War 2) 9:50 Mike Bruzzone’s background 3) 12:58 AMD’s Beta Validation Problem, good Techtuber Ethics 4) 22:03 Will Linux break 10% marketshare? 5) 23:53 Intel Stole FPU's from Cyrix, and IP from Everyone. 6) 27:58 State Sanctioned IP Theft, and it was a Top-Down Order. 7) 31:13 “Intel Inside” was used to bribe, and intimidate witnesses. 8) 34:53 How Intel recruited and planted spies. 9) 41:44 The OEM’s side of the argument 10) 46:28 When could AMD win a Price War? Can they beat Intel? 11) 53:30 Is AMD innovating too quickly? 12) 55:54 Is Intel’s culture less toxic in 2020? 13) 61:30 Will Intel get away with their old tricks in 2020? 14) 1:09:49 Long term is RISC-V & ARM the greatest threat to Intel? https://youtu.be/2kddcQuEgxo https://seekingalpha.com/user/5030701/instablogs https://seekingalpha.com/instablog/5030701-mike-bruzzone/5366297-x86-2020 https://www.nytimes.com/2020/03/01/technology/intel-culture-robert-swan.html https://www.computerworld.com/article/3087148/eu-court-has-intel-inside-appealing-14-billion-antitrust-fine.html

Business Day TV — Craig Pheiffer from Absa Stockbrokers and Portfolio Management chose Intel Corp as his stock pick of the day. "Im going for Intel. Everyone has a computer or had one in their life that said Intel Inside, but I think the way the world is moving in terms of technology, data, the cloud, artificial intelligence, autonomous cars, 5g etc. All of those technology types require chips and this is the business that Intel is in and I think they're very well geared to benefit from that. In their sector they're also the cheapest in terms of valuation, in terms of price to sales, its well under four. So we like it, it's in our portfolios and had a great run up in the last couple of weeks so I think you don't need to rush out and get it but if it pulls back close to $60 or so I think this is a an $80 year or so in a year's time"

The Bitcoin revolution is most often discussed in terms of technology or finance. But for George Siosi Samuels, its success will depend as much on the human dimension. George is managing director of a consultancy called Faiā, which offers the usual mix of blockchain integration and community management.George argues for more emphasis on the users of Bitcoin SV: “it’s so classic in the technical world to think that how you will get adoption is by selling the technical benefits. But if you’re looking for global adoption, if that’s our mission, you have to remember the end users. What are they motivated by?” While Bitcoin miners may have a purely capitalist motive - to make money -, the users’ priorities are more complex: “remember that not everyone is motivated by money. And when we’re looking at branding and communities, you’ll find that a lot of time, people will ‘work’ for things other than money.”If you’re selling the technical benefits of Bitcoin SV, George says, that’s only one part of what the customer’s decision will be based upon. A consumer’s choice might be to impress one’s boss, for instance. And so “I think there’s not enough focus on the people aspect”.George makes an analogy with the rivalry between Apple and Microsoft, where Apple “made [their brand] mean a lot more”. They understood that “people will buy for simplicity, not for all the technical features. The average person doesn’t care.”In terms of the people who work in Bitcoin SV, George is cautious about labelling them as a community: “I have seen that when things get really tough, the ‘community’ splits very easily.” If relationships are purely transactional, motivated by money, that isn’t the definition of community that George wants to use. George says that in time Bitcoin will become less prominent in discussions about its applications - in the same way that “when we’re talking about business on the Internet, we don’t need to mention the Internet. Bitcoin is the plumbing system: it’s boring, and simple, but it’s so vital.”Just as PCs used to be sold to consumers by boasting that they had ‘Intel Inside’, “maybe at the beginning if we want to say ‘Powered by Bitcoin’ or something, we can, but I do envision the future where it just fades into the background - and that would be a good sign.”It’s the same with how Faiā works to change culture in a community, George says: “when you’re looking to intentionally create a culture within a community, you do all these things at the beginning and you’re very vocal about it. But the intention is that you then sort of fade away in the background, and the culture does its thing.”So now we just need to “start focusing more on the products and the ecosystems that will really take Bitcoin to the next level.”

Kevin Foreman, understands how to work with and through Utilities better than most. And his company, Powerley, seamlessly empowers Utilities to offer a customized service that improves the experience for millions of homeowners who want to understand and interact w/their energy data. Kevin and I had a wide-ranging conversation about the birth and evolution of Powerley, and we get into the weeds busting myths about residential user data, IoT, and the future of software in energy. It’s a conversation you won’t want to miss so hang tight and enjoy the geek-fest. Gain access to all the show notes & resources from this episode here You can connect w/host, Nico Johnson, on Twitter, LinkedIn or email  Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!

Kevin Foreman, understands how to work with and through Utilities better than most. And his company, Powerley, seamlessly empowers Utilities to offer a customized service that improves the experience for millions of homeowners who want to understand and interact w/their energy data. Kevin and I had a wide-ranging conversation about the birth and evolution of Powerley, and we get into the weeds busting myths about residential user data, IoT, and the future of software in energy. It’s a conversation you won’t want to miss so hang tight and enjoy the geek-fest. Gain access to all the show notes & resources from this episode here You can connect w/host, Nico Johnson, on Twitter, LinkedIn or email  Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!

Israel producerer ikke en eneste bil, men alligevel er det lykkedes for landet at blive førende leverandør af teknologi til biler. Det skyldes blandt andet landets førerposition på kunstig intelligens. Du kender sikkert klistermærket "Intel Inside", som fortæller, at inde i din computer sidder en chip fra firmaet Intel. På samme måde kunne man lave et klistermærke med teksten "Israel Inside", fordi landets mange startups og større virksomheder er underleverandør af teknologi især til amerikanske techvirksomheder. Ikke mindst kan man allerede nu og i endnu større grad i fremtiden sætte sådan et mærkat på mange biler, fordi navigationssystemer, sikkerhedssystemer og batteriteknologi formodentlig styres af software udviklet i Israel. Techtopia tager pulsen på transporttech i Tel Aviv. Medvirkende: Samuel Sheer, innovationskonsulent, ICDK i Tel Aviv Olaf Sakkers, Partner, Maniv Mobility Links: ICDK AI i Israel rapport https://israel.um.dk/~/media/israel/state%20of%20ai%20in%20israel%202019%20-%20icdk%20outlook.pdf?la... Innovation Centre Denmark i Tel Aviv https://israel.um.dk/en/innovation-centre/

Summary: In this podcast we will share an interactive panel session we recorded live from Intersect 2019, our marquee partners shared how their solutions and strategies align with financial industry trends and Diebold Nixdorf’s roadmap, such as; more integrated, with devices that enable better service delivery; more available, with optimized service capabilities that enhance the customer experience; and more efficient, with tools that enable you to achieve your customer-experience objectives. Guests:Vanessa Foden, Strategic Planner Retail Banking Hospitality & Education, Intel Ken Pedersen, Business Development Director, KICTeam Bill Stutzman, Director of Strategic Initiatives, Ventus Steve Gilde, Director of Global Product Marketing, Paragon Application SystemsShai Stern, Co-Chairman & CEO, CheckAlt Moderator: Scott Anderson, Brand Evangelism, Diebold Nixdorf Content:More Integrated Video: https://www.youtube.com/watch?v=hsIXFjt0IzA More Efficient Video: https://www.youtube.com/watch?v=w3yPIPmEuak More Available Video: https://www.youtube.com/watch?v=r6PktPP309g Transcription: Speaker 1:                           00:00                     In this Commerce Now podcast, we will share an interactive panel session we recorded live from Intersect 2019. Our marquee partners shared how their solutions and strategies align with financial industry trends and Diebold Nixdorf's roadmap. Such as: more integrated, with devices that enable better service delivery. More available, with optimized service capabilities that enhance the customer experience and more efficient, with tools that enable you to achieve your customer experience objectives. Devon:                                 00:31                     Next up we have our diamond partner panel, so I'd like to welcome to the stage our Diebold Nixdorf evangelist, Scott Anderson. We're going to have our partner friends, Shai Stern from CheckAlt, Vanessa Foden from Intel, from KICTeam we have Ken Peterson and we have Steve Gilde from Paragon and Bill Stutzman from Ventis. Welcome to the stage everybody, thank you for joining us. Devon                                   01:09                     Awesome. Scott Anderson:               01:14                     Thanks everybody. We are between you and alcohol. I do apologize. And we all convinced in the back and we said "You know what? The modern tool that we would like right now is alcohol to help us with this next task", but we'll get you there soon. It's my distinct pleasure to welcome this panel. A group of panelists up on stage today to share with you a little bit about their organizations and talk about how Built To Connect and Built For More actually means more than just an ATM and solutions. Really, to run a banking environment, it takes a community, just like raising a child takes a community. And we have a community of people up here who really have a passion for our business and who help really transform the banking industry along with Diebold Nixdorf's partners and we're really proud to have them up here. So, I want a quick round of applause to welcome these folks up here. Thank you very much. Scott Anderson:               02:06                     And while Devin gave us a quick introduction of these individuals by name, I'd love them to take a couple of moments and introduce themselves more personally and share with you who they are and what they do. Let's start with you, Shai. Shai Stern:                          02:15                     My name is Shai Stern and I'm the CEO of CheckAlt. I do not have a phone on my desk, I run my company on WhatsApp voice notes and I do have my emails printed out. Vanessa Foden:                02:28                     I'm Vanessa Foden. I'm with Intel corporation as you noted, and I'm the director of strategic planning for our retail banking, hospitality and education group. I don't print my emails, but I did print some outdated notes for the show. Ken Pedersen:                  02:46                     Ken Pedersen from KICTeam and for those who don't know what KICTeam does, we manufacture and design cleaning products for currency, print and payment technology, so ATMs, POS terminals, check scanners, TCRs and... Yeah, thank you. Steve Gilde:                       03:02                     Steve Gilde from Paragon Application Systems. We're all about testing the payment systems. I will say that I could not have predicted that Ben ran 30 minutes over. Who knew that that future was going to happen, but happy to be here. Devon                                   03:15                     Excellent. Bill Stutzman:                     03:16                     Hi, I'm Bill Stutzman from Ventis. Ventis is a networking company. We work with making sure that you're ATMs are up and running, so that your customers are happy. Scott Anderson:               03:25                     Fantastic. Thank you very much for introducing yourselves. I think what we wanted to do today is really focused on all of the cerebral thinking we've been hearing about today. [what rounds 00:00:03:34] the Built to Connect and Built For More, but hone in a little bit on what does that mean and how do the individuals at this panel contribute to that and really make a difference in our overall industry as we go forward. This is a great opportunity for us to have some open conversation. We actually agreed that we don't have to always sit in our chairs, we can get up and kick each other if we don't agree, whatever the case may be. But what I'd like to do is, maybe tee up some questions to the individuals to get things started and of course we'd love to open it up to the audience and get some feedback from you and some direct questions as well. So, let's start with personalization. More personalized. Vanessa, let's start with yourself. What's Intel's point of view on personalization in this industry? Vanessa Foden:                04:14                     Yeah, so let me start with, as noted, we're a retail banking, hospitality and education. So, we have the pleasure to see a connection point with use cases across these different sectors. And for retail for example, what we have seen is... And heard and everyone in this room has probably heard is, "Oh, stores are closing into retail as we know it, et cetera, et cetera". And really, what we've found is, that there's opportunity there and yes, there are definitely retailers that are not growing. But then there's the some that are going to different size format and then there's a few that haven't innovated and we know who those are. And yes, some of them are no longer with us. So, when we think about this with branches, we know that there are some shrink happening at the branch that could be in the actual space of the branch or closures. Vanessa Foden:                05:13                     So, [Octavio 00:05:14] was talking this morning about 9.000 closures branches in the last five years. Now again, there's opportunity there, because there's different size formats and different technologies and ways to bring in our customers, because it's not just about one solution. And so, what we're really seeing, is opportunity. There is over a billion branches worldwide. So there is still that personal connection with the technology. So, the physical with the digital and that's the way we really need to think about it. And in the sessions today, which I really enjoyed them all, someone asked for a vote, I thought the two I went to are both great and very different. So I couldn't say one was better the other. But, it was very consistent in the message of opportunity and what's available to us in these use cases. So, it's really about understanding from the customer's standpoint, when they walk into your branch, how do they feel? Vanessa Foden:                06:14                     Are they employees trained? Do they know how to engage with these customers? And on the flip side, digital. How do we know what our customers want? So, we're always thinking about what are our customers want? When do they want it, and what location should it be? And on and on and on. Right? So we apply that logic within our team to how is that relevant? Whether it is an Interactive Teller Machine, an Automated Teller Machine, a Virtual Teller Machine, POS system, et cetera. So that's how we really look at those use cases and try to apply it to make it personal, whether physical or digital. Scott Anderson:               06:53                     Interesting. Steve, I'm going to challenge you a little bit. So, Paragon Systems and Testing, how would that bridge into the personalized world? Steve Gilde:                       07:01                     Sure. So, we heard this morning a lot about the customizable capabilities that the new DN Series will give to... That Diebold customers will have a chance to give to their consumers, right? You can do all sorts of interesting things, but the last thing you want to do is come up with an exciting new program, a new card, a new something for your high-net-worth customers and then have it fail when it gets in their hands. And being that we engage a lot on the testing side of the equation with customers, we hear a lot "Oh well, we couldn't test that with our host, because of this reason". Or "We forgot to test that because we ran out of time" and they wind up with a negative customer experience. And today, in the YouTube world, it becomes a very public brand damaging issue right away. So, with all the stuff that we talk about, all the changes and all the difficulty in projecting what consumers are going to want... We know they're going to want something, right? But it's all got to be tested and... Because you want that perfect customer experience every time. Scott Anderson:               08:04                     Excellent, thanks. Any other comments from the panel? Scott Anderson:               08:08                     If not, I'll tee up the next question. Shai, you got to have something to say. Shai Stern:                          08:11                     Yeah, I'll go for it. We look at personalized services a little bit different, in the fact that we are the ones who service you, the financial institution, on the ATM side. And we know that your job is to go ahead and to get the best experience to the consumer, to your customer, to your member if you're a credit union. So us, as a vendor to the financial institution, we want to make sure that you're able to provide the best services, the most advanced services, and the most personalized way. So, I have my cell phone on the website of CheckAlt.com as I try to give personalized attention and we give direct dials and direct emails and we make sure that the folks at the financial institutions are experiencing the best service possible, in order to recognize that checks, even though we all would have envisioned years ago that checks would have gone away, they are still here and rather healthy. So, our job is to provide the best services to you, the financial institution. Scott Anderson:               09:04                     Excellent. Let's keep it with you and think about... More integrated. So, what tools in your organization are you bringing to the marketplace to help with that integration piece? Shai Stern:                          09:14                     You're staying with me? Scott Anderson:               09:15                     I'm staying with you. Shai Stern:                          09:16                     Oh wow. So, what we look to do is, we are a payment agnostic company. So, I always say that my mother is never going to stop writing a check and my daughter is never going to start writing a check. And amazingly, my little, almost two year old grandson won't even know what a check is. But the fascinating thing is that at CheckAlt, our job is to be what I call "payment agnostic" and "demographic agnostic". And when I think about integration and when I think about how the financial institutions are able to take the legacy needs in their payments and their futuristic needs and the discussion around the electronic payments and realtime payments, we are there to create APIs to tie it all together to give a great experience. Scott Anderson:               10:00                     Excellent. Ken, I'm going to kick it over to you, no pun intended with KICTeam, but what interesting insight capabilities are you bringing to the market? Ken Pedersen:                  10:07                     Yeah. For integrated, we are... The way we design our products and create them is very data-driven, right? So we want to understand where does dirt build up, how frequently does it build up and when does it need to be cleaned, because we want the right solution at the right time. So, today you heard from Chase talking about integration and data and using that data to become predictive. And so, we try to design our tools around that so that we can provide a better product in that... Ultimately, the devices that we support provide an ultimate experience. It's an optimal experience and that the end user enjoys using the device that we support. Scott Anderson:               10:44                     Excellent. Vanessa, Intel Inside. I mean, what are we doing here from an integration perspective? Vanessa Foden:                10:49                     Oh yes. But if you don't mind, I'm going to do a little bit of back to the future. Yes. So, in my previous role, I was an integration manager at a banking institution, and they had actually outgrown their software and hardware solution. And one of the things, and I'm sure it's like this today with a majority, if not everyone in the room, when you went to the internal webpage, the number one thing you saw every single morning is: "How many customers did I gain from yesterday?". It was so important to continually watch the customer base. And so what happened is, as they're worried about the customer base, we're in the background saying "Okay, we've outgrown our customers. And if we don't do something, we're going to let them down". At the same time again, what we've heard time and time again, is security is so important. Vanessa Foden:                11:46                     Now, security has evolved into way more of a complex monster than it was back then. But it's really important at the end of the day why we're thinking about integration. We're thinking about "How do we protect the customers?". And that can be multiple ways. That is through security. That is through having remote management capability, so that if your system's down, meaning, down down, you have an opportunity to bring it back up or if you just need to do a patch or et cetera. So, we really think about it from all aspects and understand, at the end of the day, it's about growing the customer base and if you lose a customer you can... Well, you might be able to get them back. But it's really hard. Statistically, it's really hard. So we'll focus more on "How do we help with the overall security?". We help with the remote connectivity and we, as you know, we also help with our Intel Inside. We believe that our products are secure and do help provide the best solutions available in the market. So that's what we do. Scott Anderson:               12:52                     Excellent. One of the other mores that we've heard about, and I think this is top of mind to a lot of the folks in the audience, is available. And my fellow bookend at the end here, let's... Bill, kick it over to you. Availability leads to enhanced customer experience. So how does this impact, how was this impacted by the network? Bill Stutzman:                     13:09                     Yeah. Availability is one of the highest priorities that we look at from a networking perspective, because all the stuff that everyone else is talking about, unless it can get from one point to the other, it's something that just isn't going to make your customer experience positive. And so, uptime is an extremely important element for us. And so, we look at it from different perspectives. First, where is it that you're putting your ATM? Your locations, are they at the branch? Are they at a sports stadium where 60.000 people show up and use them? Are they in a mall, or are they in a more of a less traffic area? Even to the point where we're out in remote Louisiana, where there's nothing else out there and we've been able to find a type of connectivity. And so, we look at what's the most important type of connectivity to make those networks work. And so whether it's cellular, whether it's a broadband circuit, whether it's an MPLS circuit, we build that to work it through. Bill Stutzman:                     14:02                     And that can also impact based on the type of machine that you have. And so, we look at how do you integrate those pieces together. If you're putting in an ITM, the amount of data that you're required for that ITM can impact the type of infrastructure we would put in, as to whether you need something that allows you to have a cost effective... The amount of information that goes back and forth to an ITM or that might be built into a full MPLS circuit versus a cellular circuit. Bill Stutzman:                     14:28                     The other really important thing that we've seen recently is business continuity from availability. And so, we've been working with a lot of our bank and credit union partners on taking their branch ATMs, isolate them from the branch network so that if there are issues on the branch or on the ATM, either one or the other is up. And so, we've launched this program called Branch ATM Network Isolation and it's worked very well for us because one, it provides that business continuity for the branches so that the ATM stay up, it removes some of the PCI auditing that you're required as part of the branch experience because the ATM needs it, but the branch does not. And then it allows that customer experience, which is... Always, the biggest measure is how is that customer feeling when they come into the branch. So there's always something there for them, whether it's one or the other. And so, to us it's really always about availability. Scott Anderson:               15:17                     Fantastic. Ken, Steve, I think this is a perfect topic for your lines of business as well. Ken, why don't you kick it off here and give us some thoughts? Ken Pedersen:                  15:23                     Yeah, absolutely. So availabilities is key for our products, right? So our products enhance the performance, they enhance the customer experience, they prolong the product and they increase the availability, which I think for all of you out here that's very key and that's very important. So when we look at the products that we're creating, we want to make sure that they are enhanced, so that the experience's at a top level. We're trying to enrich the experience and we're building it in to the data. So we talked about data and we talked about predictive maintenance and prescriptive maintenance and Chase talked a little bit about that earlier. And so, when you can get into that model where you can clean this device or maintain this device before something goes wrong, you are increasing the experience ultimately. Scott Anderson:               16:12                     Excellent. Steve Gilde:                       16:13                     Yeah and it's the same for us. As Bill said, it's all about the end-to-end experience and all of those pieces have to work together, they all got to be tested together. You need to make sure that one transaction works and you need to make sure that you test transactions at scale and find out if there are any bottlenecks or any issues. And again, you just got to make sure that the customer has a good experience and make sure, end-to-end, it all gets tested, it all works. Scott Anderson:               16:39                     Excellent. If we think about efficiency, obviously time is money to every one of us and all of our consumers as well as, as we look at the customer journeys that they're going on. Bill, from a Ventis perspective and being a leader in the ATM network, what are you guys doing in this regard? Bill Stutzman:                     16:54                     Yes, so we look at providing the full experience with the managed network as a service. And so, our ultimate goal is to help our bank and credit union customers and partners develop a process that mostly takes it completely off their plate. And so, working with CheckAlt, we provide a direct relationship with them with Multi Endpoint Routing. We can go to your check imaging, we can do your security, we can do your alarm panels, we can do your DVR. And so, the network that we've built within the Ventis private core is a fully redundant, multiple circuits, multiple data centers, and that allows that integration. And so, our whole objective is to make sure that we integrate whatever you're doing within that ATM, so that we can provide you that service, so that it takes your IT teams off. Because every banking show, everything we go to, is all about the next thing. Bill Stutzman:                     17:44                     And so, by us taking those basic networking issues off your plate, it allows you to then look at those future projects and kind of see where you're going in the long run. And so, by doing the engineering, by doing the 24/7 customer support, by doing the ability to troubleshoot remotely, because we've built the whole IP addressing schedule into our tech center, we're not just looking for routing, we're looking for how the whole thing works. We concentrate on that full customer experience with our managed network as a service. Scott Anderson:               18:13                     Excellent. So you mentioned CheckAlt. So Shai, why don't you comment a little bit on that part of the equation from a check perspective? Shai Stern:                          18:19                     I think that when we look at the way checks are coming in, we're constantly seeing about who are processing the checks, where they're coming from and how we need to make sure that the ATMs are always up and running. So we monitor the heartbeats. And I think that that is something that's very important about heartbeat monitoring. Having a dedicated team, seeing if the ATMs are, quite frankly, processing quickly enough. I think that working with Bill and his team is of utmost importance. I think the other thing that's super important is understanding security around these ATMs and that why is somebody motivated to put a check in an ATM versus a mobile phone? And that's so interesting, that you haven't seen a big falling off the cliff about the processing around the ATMs and ATMs are alive and kicking. Shai Stern:                          19:08                     And it's really fascinating and I think that when we go ahead and we think around security, we have what we call extended deposit approval. We give certain fraud protection capabilities, we go ahead and we have duplicate detection capabilities. So, I think that when you look at the way checks are being processed, it's very important to think about security. The time of day that checks are being processed to make sure they're processed same day as many of the folks who are putting their checks into the ATMs, they are living a, let's call it... They need that money right away. So, to making sure that those deposits get in right away, you don't have to wait the next day, but rather their money is available to them immediately, are things that we're constantly measuring, constantly monitoring to make sure that we can give, again, the best experience to the customer. Scott Anderson:               19:55                     Excellent. Let's shift it to more future-ready and we just heard from [Ben Hammers Leon 00:00:20:00] on the future point of view. Steve, if we think about being future-ready and some of the testing capabilities that are out there, what's Paragon's point of view on this? Steve Gilde:                       20:09                     Yeah. I know Ben mentioned the term "pace of change", but that's really what we're all dealing with today, is how fast consumer behavior's changing, how fast our technology is changing, and so the thing that we would say is that you need to be prepared to deal with the change, because whatever the change is, something's going to change on you, legal and regulatory changes, et cetera. So, having an environment where you can easily integrate a change within your... Whatever it is, within your testing environment and make it happen quickly that you're not... Your projects aren't delayed because you can't digest a change or that you're not prepared to deal with it. Steve Gilde:                       20:49                     We would say to a new prospect that the more you invest in your testing solution, the more valuable a resource it becomes. As you automate your aggression tasks, as you integrate with your other application life cycle management systems, as you make those investments, it becomes easier to say "I can deal with change, I can make my ability to digest change, a competitive advantage for my company by being able to just take whatever comes up"... Well, I don't know what it's going to be. I know something's common. Scott Anderson:               21:23                     Right. Interesting. Given we just had a futuristic conversation a couple of minutes ago, any other panelists want to comment on sort of future-ready from your point of view? Bill Stutzman:                     21:32                     Well, I think the one thing that we can look at is that everyone's working on Windows 10. And so when you talk about change in the future, we know that Windows 10 isn't the last update. And so, knowing how that's going to impact... And from us, from a network perspective, Windows is just such a different animal than what it was between the amount of updates that have to go through for security, to even just installing it and things of that nature. And so, working with our partners and customers to make sure that whatever impact that change has, that it's future-ready and going forward. But we know three years from now there's going to be whatever they call it, Windows 20, Windows 15 or something of that nature. And those systems are going to continue to change and change. Bill Stutzman:                     22:10                     And so, I'm always fascinated when I've talked with the banks and credit unions on where they're at with their Windows 10 integration. And so, finding people that are completely done to folks that are like... We're just going to get finished in December. And so, planning for that change has been a... And we've known about it for what, two years, three years that it's coming and that the deadline is December. And so, watching that type of change happen, I think it's something that we constantly see within the industry. Scott Anderson:               22:36                     Interesting. Vanessa Foden:                22:37                     I think some of the things that are opportunity for change, and I saw some of that in your demonstrations outside. So, if anyone didn't stop by and check out the demos, they're really exciting. It's really exciting to see what you all have done. We really have been focusing around opportunities in artificial intelligence and computer vision. And I think that's a game changer for us. For us, everybody, whether you're in banking or other industries, we're going to continue to see that relevance around artificial intelligence, computer vision, and we need to be able to engage in that. Where do we need that compute power? Is it at the edge or is it in the cloud? And so, those are some things we need to continue as our businesses are evolving and we're evolving with you, what is it that's the priority? And how do you decide, depend on... And again, this goes back to security. Not everything needs to go to the cloud. Vanessa Foden:                23:36                     So, we need to think about what really needs to be edge compute when we're processing. And we need to think back on security. Various ways of security, including understanding. Is the person coming up to the Teller Machine? Is it who they say they are? And how do you know that? Or if they're coming up, whether automated or coming up physically into your store, is that the person that you should be engaging with? And I think artificial intelligence and computer vision will help with that. Scott Anderson:               24:04                     Interesting. And that's a great Segway to our... I'm sorry Steve, did you want to [crosstalk 00:24:08] Steve Gilde:                       24:08                     Yeah, I was going to say one more thing is that... The thing that we see a lot with branch transformation... If you'd asked me two years ago sort of where ATMs were heading, we were kind of flat-lined, we weren't seeing growth and things like that. And then the whole change in branch is getting a little smaller. Branch is changing and the products that you guys are putting out now are now allowing branches to kind of reconfigure what they're doing. And so we talked to... We're always interested to see how they're integrating those devices into the universal. We're seeing a lot of universal bankers with cash recyclers with ATMs and where that's becoming more of a part of that integration into the branch versus just a sort of out-the-window or out-the-best of your remote location. And so we've seen a very positive uptick in that element of the automation being integrated into the different branch setups. Scott Anderson:               24:54                     Excellent. Shai. Shai Stern:                          24:55                     I just want to add on one thing. One of the things that we think about is that we speak about an iPhone... All of us who have iPhones, which I assume is most of us here, you see some times that if you plug in your iPhone at night, by the time you wake up in the morning, the update has been completed. One of the things that we have established at CheckAlt is that we have a universal installer that, where were there to be an update in our deposit automation technology or whether it be to roll out any updates, it's a press of a button and we can go out there and touch all the machines in one swoop. Shai Stern:                          25:23                     We do that in a very thoughtful way, in a very futuristic way, but also recognizing that the environment that we live in, even though we all would love to be in the cloud tomorrow and have great computing tomorrow and all those great advantages but we, unfortunately, or fortunately, we do live in a rather regulated environment. And when the regulators come in and they challenge a cloud, a futuristic plan, or they challenge the way that you're thinking about security, it is incumbent upon each and every one of us not to get in the cross hairs of these regulators. So it's a rather delicate balance between planning and executing for the future, but yet maintaining the happiness of those regulators to make sure that we can continue doing what we're doing. Vanessa Foden:                26:06                     Happy regulators and happy customers. Scott Anderson:               26:10                     So we've tiptoed around security in a number of these comments here. And that's the last more we want to talk about, sort of the elephant in the room, and for most of us is this secure environment, this trust, this ensuring we're protecting our brand. So, let's open it up to the panel. I'd love your points of view on what we're doing in the security space in each of your organizations. Maybe... Well, let's start with you, Vanessa. Vanessa Foden:                26:31                     Oh, I thought you were going right past me. Yeah. So, around security. So, really good question. Globally, right? So it really depends on what's happening globally. We see lot of... I'm going to go sideways just a little bit, I promise I'll come back. We see a lot of activity in China around what they're able to accomplish because they have different regulations to your point, and it is amazing what we've seen there. The way that they've been able to use the automated kiosk with any engagement, the things that can be done on a mobile phone, the biometrics and scanning to identify who they are and a lot of what they're doing never requires another person. And so it's edgy, but it also reminds us, puts us back into reality here in the United States and in EMEA. And if we didn't need that, GDPR has made sure... And PCI compliance, our other good friend, has made sure that that keeps us in our place, if you will. Vanessa Foden:                27:36                     So when we think about that security, we try to embrace what we can push at the edge, but at the same time making sure that we are able to help our customers innovate because it is happening. And when we think about... A lot of people didn't want to do the PCI compliance on these different devices and now Square's killing it in the market, right? And we were all afraid of that because we were following the rules, this is the rules and they weren't PCI compliant and it's not going to work. Not true. They're doing extremely well in the market. So, it's just that fine balance on innovating while still making sure we follow within guidelines. And that's how we work with our partners. Because at the end of the day, again, I know I've said it a million times, I'll say it one more time. We understand it's all about the customers and keeping the customers and growing that customer base, and with that they need to be secure but also... We have different generations and security and what people are comfortable with is different depending on the generation that you're working with. So it needs to be that balance. Scott Anderson:               28:37                     Great. Ken, anything to add on that? Ken Pedersen:                  28:39                     Yeah, so you wouldn't think of cleaning and security going hand in hand, but when we look at our products, we think about exposure and risk and can we make products that are easy to use that limit exposure and risk? And can they be done quicker and faster? So, we do take a lot of thought designing our products. Can we maximize security and minimize risk? Scott Anderson:               29:02                     Excellent. Steve. Steve Gilde:                       29:04                     Yeah, a couple of things. We hear often from customers who are behind on Windows patches and things like that at their devices because they're busy or they just can't get to it type thing, which is difficult because there's no sympathy for any more in the marketplace, right? If you see some exposure because you didn't have your Windows patches updated, nobody is going to come in on your side on that one. And so, if you can automate your capabilities to test and get those things out there, it makes it easier to stay on target. Another aspect of security is internal security, which is unfortunately a real issue that we all have to deal with today. So, having a centralized infrastructure to manage users and roles and permissions and understand who's tested what and who hasn't tested what, who changed what on the system. Steve Gilde:                       30:00                     Unfortunately we see that at times where folks say "I don't know how that data element got changed. I don't know who changed that. Somebody did, but I don't know who". So, having the capabilities to audit that and stay on top of it and management is just something that you have to deal with. Going back to when regulators come in and look at your books, you want to be able to say "I know exactly who did what, why they did it, when they did it", those types of things. And finally, for a lot of our customers, they have their downstreams, they test for their downstreams, they test for their own customers, and being able to have reports that can be managed and maintained longterm to prove that you did test what you said you were going to test for your customers, and survive an audit with that aspect of your business as well. It's security, it's risk, but it's all part of making sure that you protect your business. Scott Anderson:               30:50                     Fantastic. Bill? Bill Stutzman:                     30:51                     Yeah. So, transferring that information from one place to the other is a very secure area. And so, we have always looked at PCI compliance as our number one. We always try and be out in front that if it's changing two or three years then we do at a year or two early and try and keep that going. Same with internal security, always trying to make sure that however all the data centers and everything is put together is always fully secure. And then what we're introducing here at the show this week is that we've partnered with a company called Eclipse and there's some folks here from there as far as the technology agent, to provide a full end-to-end key encryption system from the ATM to the cloud. And so, to stop jackpotting or mend the middle pieces, it's eliminated that piece that was never encrypted from the machine before. Bill Stutzman:                     31:41                     And so, we're looking at introducing how you can integrate that into your Diebold product and we're talking working with Diebold and how to run that through their managed services program. And so, we're very excited that if you want to stop by and talk to us about that, the ability to fully encrypt from the machine to the the data center and then move that on to the processors to the Cheque Imaging and everything else we think will be sort of groundbreaking. And so we're really happy to kind of introduce that at Intersect this week. Scott Anderson:               32:08                     Fantastic, thanks for sharing that. Shai. Shai Stern:                          32:10                     Yeah. Vanessa mentioned Square. So, one of the things that I wanted to mention is that all financial institutions, when you read the Wall Street Journal, then the news, you constantly see our Fintechs taking away business from banks, is that the fear of the banks and the Fintechs, and how they're going to battle one another. And one of the things that we try to do as... Some people call us an old company because we do process checks, but as well we are a Fintech company and we actually look to invest into new startups in the Fintech space and be able to offer them to our clients. So [two 00:32:42] for example, we're an investor and bank [inaudible 00:32:44] . It's a mobile banking company and also another one called [inaudible 00:32:47] that is a cutting edge technology and cybersecurity and helping financial institutions protect their card data in the dark web. Shai Stern:                          32:55                     So these are things that we're constantly thinking about. And I think a financial institution, it's incumbent upon all financial institutions. And when you have the previous speaker speak about diversity and thought processes, it's about "Yes, we have regulators and yes, we run a payment businesses and yes, they need to be secure". But how can we go ahead and take what we can learn and what is available today from the newest technology and be able to go ahead and have them live together? And I think that's something that it really... Everyone should be thinking about. Scott Anderson:               33:22                     Fantastic. I'd like to express my warm thanks to the individuals up here on the panel and the contributions they've made for the success of this gathering and this conference. So if you wouldn't mind, please give them a warm thank you. I appreciate your time. Speaker 1:                           33:36                     Keep checking back on iTunes for new topics from COMMERCE NOW.  

Macro issues such as the aging U.S. demographic and the health issues that brings; an interest in transparency in the supply chain; and a move toward “tribes” related to wellness initiatives and product purchases are all impacting the way brands can connect with consumers in the dietary supplement space. In this SupplySide West edition of the Healthy INSIDER Podcast, Tracy Landau, president of MarketPlace (market-pl.com), and Megan Hook, growth strategy director, discuss new consumer research techniques they used in a recent study about consumer desires in the supplement space, including the use of video capture to offer qualitative insights. Tracy and Megan will be presenting at SupplySide West in Las Vegas on the SupplySide Central Stage; their talk, “What Consumers Want in a Supplement Brand,” takes place Friday, Oct. 18, at 2:30 p.m. (https://west.supplysideshow.com/en/Events_and_Education/session-details.html?SessionID=80) In this podcast, Landau, Hook and Informa’s Heather Granato discuss: • How the intersection between the aging population, their related health concerns and “pill fatigue” is impacting product development and ideation. • The way “tribes” and a reliance on social media and other technology is allowing brands to connect directly with consumers and to use influencers to drive new supplement usage. • How the “Intel Inside” desire by branded ingredient suppliers is finally at a point to connect with brand owners and consumers, as it delivers on a promise of differentiated science and a traceable supply chain.

This week Intel launched it's 10th Generation Core Mobile Processor family. Andy chats with Dino Strkljevic from Intel about the capabilities of the new generation processor and how it's redefining what’s possible in thin-and-lightlaptops and 2 in 1s.

The Microchip Welcome to the History of Computing Podcast, where we explore the history of information technology. Because understanding the past prepares us for the innovations of the future! Todays episode is on the history of the microchip, or microprocessor. This was a hard episode, because it was the culmination of so many technologies. You don't know where to stop telling the story - and you find yourself writing a chronological story in reverse chronological order. But few advancements have impacted humanity the way the introduction of the microprocessor has. Given that most technological advances are a convergence of otherwise disparate technologies, we'll start the story of the microchip with the obvious choice: the light bulb. Thomas Edison first demonstrated the carbon filament light bulb in 1879. William Joseph Hammer, an inventor working with Edison, then noted that if he added another electrode to a heated filament bulb that it would glow around the positive pole in the vacuum of the bulb and blacken the wire and the bulb around the negative pole. 25 years later, John Ambrose Fleming demonstrated that if that extra electrode is made more positive than the filament the current flows through the vacuum and that the current could only flow from the filament to the electrode and not the other direction. This converted AC signals to DC and represented a boolean gate. In the 1904 Fleming was granted Great Britain's patent number 24850 for the vacuum tube, ushering in the era of electronics. Over the next few decades, researchers continued to work with these tubes. Eccles and Jordan invented the flip-flop circuit at London's City and Guilds Technical College in 1918, receiving a patent for what they called the Eccles-Jordan Trigger Circuit in 1920. Now, English mathematician George Boole back in the earlier part of the 1800s had developed Boolean algebra. Here he created a system where logical statements could be made in mathematical terms. Those could then be performed using math on the symbols. Only a 0 or a 1 could be used. It took awhile, John Vincent Atanasoff and grad student Clifford Berry harnessed the circuits in the Atanasoff-Berry computer in 1938 at Iowa State University and using Boolean algebra, successfully solved linear equations but never finished the device due to World War II, when a number of other technological advancements happened, including the development of the ENIAC by John Mauchly and J Presper Eckert from the University of Pennsylvania, funded by the US Army Ordinance Corps, starting in 1943. By the time it was taken out of operation, the ENIAC had 20,000 of these tubes. Each digit in an algorithm required 36 tubes. Ten digit numbers could be multiplied at 357 per second, showing the first true use of a computer. John Von Neumann was the first to actually use the ENIAC when they used one million punch cards to run the computations that helped propel the development of the hydrogen bomb at Los Alamos National Laboratory. The creators would leave the University and found the Eckert-Mauchly Computer Corporation. Out of that later would come the Univac and the ancestor of todays Unisys Corporation. These early computers used vacuum tubes to replace gears that were in previous counting machines and represented the First Generation. But the tubes for the flip-flop circuits were expensive and had to be replaced way too often. The second generation of computers used transistors instead of vacuum tubes for logic circuits. The integrated circuit is basically a wire set into silicon or germanium that can be set to on or off based on the properties of the material. These replaced vacuum tubes in computers to provide the foundation of the boolean logic. You know, the zeros and ones that computers are famous for. As with most modern technologies the integrated circuit owes its origin to a number of different technologies that came before it was able to be useful in computers. This includes the three primary components of the circuit: the transistor, resistor, and capacitor. The silicon that chips are so famous for was actually discovered by Swedish chemist Jöns Jacob Berzelius in 1824. He heated potassium chips in a silica container and washed away the residue and viola - an element! The transistor is a semiconducting device that has three connections that amplify data. One is the source, which is connected to the negative terminal on a battery. The second is the drain, and is a positive terminal that, when touched to the gate (the third connection), the transistor allows electricity through. Transistors then acts as an on/off switch. The fact they can be on or off is the foundation for Boolean logic in modern computing. The resistor controls the flow of electricity and is used to control the levels and terminate lines. An integrated circuit is also built using silicon but you print the pattern into the circuit using lithography rather than painstakingly putting little wires where they need to go like radio operators did with the Cats Whisker all those years ago. The idea of the transistor goes back to the mid-30s when William Shockley took the idea of a cat's wicker, or fine wire touching a galena crystal. The radio operator moved the wire to different parts of the crystal to pick up different radio signals. Solid state physics was born when Shockley, who first studied at Cal Tech and then got his PhD in Physics, started working on a way to make these useable in every day electronics. After a decade in the trenches, Bell gave him John Bardeen and Walter Brattain who successfully finished the invention in 1947. Shockley went on to design a new and better transistor, known as a bipolar transistor and helped move us from vacuum tubes, which were bulky and needed a lot of power, to first gernanium, which they used initially and then to silicon. Shockley got a Nobel Prize in physics for his work and was able to recruit a team of extremely talented young PhDs to help work on new semiconductor devices. He became increasingly frustrated with Bell and took a leave of absence. Shockley moved back to his hometown of Palo Alto, California and started a new company called the Shockley Semiconductor Laboratory. He had some ideas that were way before his time and wasn't exactly easy to work with. He pushed the chip industry forward but in the process spawned a mass exodus of employees that went to Fairchild in 1957. He called them the “Traitorous 8” to create what would be Fairchild Semiconductors. The alumni of Shockley Labs ended up spawning 65 companies over the next 20 years that laid foundation of the microchip industry to this day, including Intel. . If he were easier to work with, we might not have had the innovation that we've seen if not for Shockley's abbrasiveness! All of these silicon chip makers being in a small area of California then led to that area getting the Silicon Valley moniker, given all the chip makers located there. At this point, people were starting to experiment with computers using transistors instead of vacuum tubes. The University of Manchester created the Transistor Computer in 1953. The first fully transistorized computer came in 1955 with the Harwell CADET, MIT started work on the TX-0 in 1956, and the THOR guidance computer for ICBMs came in 1957. But the IBM 608 was the first commercial all-transistor solid-state computer. The RCA 501, Philco Transac S-1000, and IBM 7070 took us through the age of transistors which continued to get smaller and more compact. At this point, we were really just replacing tubes with transistors. But the integrated circuit would bring us into the third generation of computers. The integrated circuit is an electronic device that has all of the functional blocks put on the same piece of silicon. So the transistor, or multiple transistors, is printed into one block. Jack Kilby of Texas Instruments patented the first miniaturized electronic circuit in 1959, which used germanium and external wires and was really more of a hybrid integrated Circuit. Later in 1959, Robert Noyce of Fairchild Semiconductor invented the first truly monolithic integrated circuit, which he received a patent for. While doing so independently, they are considered the creators of the integrated circuit. The third generation of computers was from 1964 to 1971, and saw the introduction of metal-oxide-silicon and printing circuits with photolithography. In 1965 Gordon Moore, also of Fairchild at the time, observed that the number of transistors, resistors, diodes, capacitors, and other components that could be shoved into a chip was doubling about every year and published an article with this observation in Electronics Magazine, forecasting what's now known as Moore's Law. The integrated circuit gave us the DEC PDP and later the IBM S/360 series of computers, making computers smaller, and brought us into a world where we could write code in COBOL and FORTRAN. A microprocessor is one type of integrated circuit. They're also used in audio amplifiers, analog integrated circuits, clocks, interfaces, etc. But in the early 60s, the Minuteman missal program and the US Navy contracts were practically the only ones using these chips, at this point numbering in the hundreds, bringing us into the world of the MSI, or medium-scale integration chip. Moore and Noyce left Fairchild and founded NM Electronics in 1968, later renaming the company to Intel, short for Integrated Electronics. Federico Faggin came over in 1970 to lead the MCS-4 family of chips. These along with other chips that were economical to produce started to result in chips finding their way into various consumer products. In fact, the MCS-4 chips, which split RAM , ROM, CPU, and I/O, were designed for the Nippon Calculating Machine Corporation and Intel bought the rights back, announcing the chip in Electronic News with an article called “Announcing A New Era In Integrated Electronics.” Together, they built the Intel 4004, the first microprocessor that fit on a single chip. They buried the contacts in multiple layers and introduced 2-phase clocks. Silicon oxide was used to layer integrated circuits onto a single chip. Here, the microprocessor, or CPU, splits the arithmetic and logic unit, or ALU, the bus, the clock, the control unit, and registers up so each can do what they're good at, but live on the same chip. The 1st generation of the microprocessor was from 1971, when these 4-bit chips were mostly used in guidance systems. This boosted the speed by five times. The forming of Intel and the introduction of the 4004 chip can be seen as one of the primary events that propelled us into the evolution of the microprocessor and the fourth generation of computers, which lasted from 1972 to 2010. The Intel 4004 had 2,300 transistors. The Intel 4040 came in 1974, giving us 3,000 transistors. It was still a 4-bit data bus but jumped to 12-bit ROM. The architecture was also from Faggin but the design was carried out by Tom Innes. We were firmly in the era of LSI, or Large Scale Integration chips. These chips were also used in the Busicom calculator, and even in the first pinball game controlled by a microprocessor. But getting a true computer to fit on a chip, or a modern CPU, remained an elusive goal. Texas Instruments ran an ad in Electronics with a caption that the 8008 was a “CPU on a Chip” and attempted to patent the chip, but couldn't make it work. Faggin went to Intel and they did actually make it work, giving us the first 8-bit microprocessor. It was then redesigned in 1972 as the 8080. A year later, the chip was fabricated and then put on the market in 1972. Intel made the R&D money back in 5 months and sparked the idea for Ed Roberts to build The Altair 8800. Motorola and Zilog brought competition in the 6900 and Z-80, which was used in the Tandy TRS-80, one of the first mass produced computers. N-MOSs transistors on chips allowed for new and faster paths and MOS Technology soon joined the fray with the 6501 and 6502 chips in 1975. The 6502 ended up being the chip used in the Apple I, Apple II, NES, Atari 2600, BBC Micro, Commodore PET and Commodore VIC-20. The MOS 6510 variant was then used in the Commodore 64. The 8086 was released in 1978 with 3,000 transistors and marked the transition to Intel's x86 line of chips, setting what would become the standard in future chips. But the IBM wasn't the only place you could find chips. The Motorola 68000 was used in the Sun-1 from Sun Microsystems, the HP 9000, the DEC VAXstation, the Comodore Amiga, the Apple Lisa, the Sinclair QL, the Sega Genesis, and the Mac. The chips were also used in the first HP LaserJet and the Apple LaserWriter and used in a number of embedded systems for years to come. As we rounded the corner into the 80s it was clear that the computer revolution was upon us. A number of computer companies were looking to do more than what they could do with he existing Intel, MOS, and Motorola chips. And ARPA was pushing the boundaries yet again. Carver Mead of Caltech and Lynn Conway of Xerox PARC saw the density of transistors in chips starting to plateau. So with DARPA funding they went out looking for ways to push the world into the VLSI era, or Very Large Scale Integration. The VLSI project resulted in the concept of fabless design houses, such as Broadcom, 32-bit graphics, BSD Unix, and RISC processors, or Reduced Instruction Set Computer Processor. Out of the RISC work done at UC Berkely came a number of new options for chips as well. One of these designers, Acorn Computers evaluated a number of chips and decided to develop their own, using VLSI Technology, a company founded by more Fairchild Semiconductor alumni) to manufacture the chip in their foundry. Sophie Wilson, then Roger, worked on an instruction set for the RISC. Out of this came the Acorn RISC Machine, or ARM chip. Over 100 billion ARM processors have been produced, well over 10 for every human on the planet. You know that fancy new A13 that Apple announced. It uses a licensed ARM core. Another chip that came out of the RISC family was the SUN Sparc. Sun being short for Stanford University Network, co-founder Andy Bchtolsheim, they were close to the action and released the SPARC in 1986. I still have a SPARC 20 I use for this and that at home. Not that SPARC has gone anywhere. They're just made by Oracle now. The Intel 80386 chip was a 32 bit microprocessor released in 1985. The first chip had 275,000 transistors, taking plenty of pages from the lessons learned in the VLSI projects. Compaq built a machine on it, but really the IBM PC/AT made it an accepted standard, although this was the beginning of the end of IBMs hold on the burgeoning computer industry. And AMD, yet another company founded by Fairchild defectors, created the Am386 in 1991, ending Intel's nearly 5 year monopoly on the PC clone industry and ending an era where AMD was a second source of Intel parts but instead was competing with Intel directly. We can thank AMD's aggressive competition with Intel for helping to keep the CPU industry going along Moore's law! At this point transistors were only 1.5 microns in size. Much, much smaller than a cats whisker. The Intel 80486 came in 1989 and again tracking against Moore's Law we hit the first 1 million transistor chip. Remember how Compaq helped end IBM's hold on the PC market? When the Intel 486 came along they went with AMD. This chip was also important because we got L1 caches, meaning that chips didn't need to send instructions to other parts of the motherboard but could do caching internally. From then on, the L1 and later L2 caches would be listed on all chips. We'd finally broken 100MHz! Motorola released the 68050 in 1990, hitting 1.2 Million transistors, and giving Apple the chip that would define the Quadra and also that L1 cache. The DEC Alpha came along in 1992, also a RISC chip, but really kicking off the 64-bit era. While the most technically advanced chip of the day, it never took off and after DEC was acquired by Compaq and Compaq by HP, the IP for the Alpha was sold to Intel in 2001, with the PC industry having just decided they could have all their money. But back to the 90s, ‘cause life was better back when grunge was new. At this point, hobbyists knew what the CPU was but most normal people didn't. The concept that there was a whole Univac on one of these never occurred to most people. But then came the Pentium. Turns out that giving a chip a name and some marketing dollars not only made Intel a household name but solidified their hold on the chip market for decades to come. While the Intel Inside campaign started in 1991, after the Pentium was released in 1993, the case of most computers would have a sticker that said Intel Inside. Intel really one upped everyone. The first Pentium, the P5 or 586 or 80501 had 3.1 million transistors that were 16.7 micrometers. Computers kept getting smaller and cheaper and faster. Apple answered by moving to the PowerPC chip from IBM, which owed much of its design to the RISC. Exactly 10 years after the famous 1984 Super Bowl Commercial, Apple was using a CPU from IBM. Another advance came in 1996 when IBM developed the Power4 chip and gave the world multi-core processors, or a CPU that had multiple CPU cores inside the CPU. Once parallel processing caught up to being able to have processes that consumed the resources on all those cores, we saw Intel's Pentium D, and AMD's Athlon 64 x2 released in May 2005 bringing multi-core architecture to the consumer. This led to even more parallel processing and an explosion in the number of cores helped us continue on with Moore's Law. There are now custom chips that reach into the thousands of cores today, although most laptops have maybe 4 cores in them. Setting multi-core architectures aside for a moment, back to Y2K when Justin Timberlake was still a part of NSYNC. Then came the Pentium Pro, Pentium II, Celeron, Pentium III, Xeon, Pentium M, Xeon LV, Pentium 4. On the IBM/Apple side, we got the G3 with 6.3 million transistors, G4 with 10.5 million transistors, and the G5 with 58 million transistors and 1,131 feet of copper interconnects, running at 3GHz in 2002 - so much copper that NSYNC broke up that year. The Pentium 4 that year ran at 2.4 GHz and sported 50 million transistors. This is about 1 transistor per dollar made off Star Trek: Nemesis in 2002. I guess Attack of the Clones was better because it grossed over 300 Million that year. Remember how we broke the million transistor mark in 1989? In 2005, Intel started testing Montecito with certain customers. The Titanium-2 64-bit CPU with 1.72 billion transistors, shattering the billion mark and hitting a billion two years earlier than projected. Apple CEO Steve Jobs announced Apple would be moving to the Intel processor that year. NeXTSTEP had been happy as a clam on Intel, SPARC or HP RISC so given the rapid advancements from Intel, this seemed like a safe bet and allowed Apple to tell directors in IT departments “see, we play nice now.” And the innovations kept flowing for the next decade and a half. We packed more transistors in, more cache, cleaner clean rooms, faster bus speeds, with Intel owning the computer CPU market and AMD slowly growing from the ashes of Acorn computer into the power-house that AMD cores are today, when embedded in other chips designs. I'd say not much interesting has happened, but it's ALL interesting, except the numbers just sound stupid they're so big. And we had more advances along the way of course, but it started to feel like we were just miniaturizing more and more, allowing us to do much more advanced computing in general. The fifth generation of computing is all about technologies that we today consider advanced. Artificial Intelligence, Parallel Computing, Very High Level Computer Languages, the migration away from desktops to laptops and even smaller devices like smartphones. ULSI, or Ultra Large Scale Integration chips not only tells us that chip designers really have no creativity outside of chip architecture, but also means millions up to tens of billions of transistors on silicon. At the time of this recording, the AMD Epic Rome is the single chip package with the most transistors, at 32 billion. Silicon is the seventh most abundant element in the universe and the second most in the crust of the planet earth. Given that there's more chips than people by a huge percentage, we're lucky we don't have to worry about running out any time soon! We skipped RAM in this episode. But it kinda' deserves its own, since RAM is still following Moore's Law, while the CPU is kinda' lagging again. Maybe it's time for our friends at DARPA to get the kids from Berkley working at VERYUltra Large Scale chips or VULSIs! Or they could sign on to sponsor this podcast! And now I'm going to go take a VERYUltra Large Scale nap. Gentle listeners I hope you can do that as well. Unless you're driving while listening to this. Don't nap while driving. But do have a lovely day. Thank you for listening to yet another episode of the History of Computing Podcast. We're so lucky to have you!

Craig is on with Jack Heath this Monday morning. Today they talked about the Microsoft and the Need to Patch, the increase in Hacking and how the Media contributes to these efforts, The First America Financial data breach, and Intel's big flaw that affects every computer with an Intel CPU since 2007. These and more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles  Running Windows? Be Sure You Patch!  Got a Mortgage? Your Information Might Be Included In Massive Hack  Intel Has A Problem and So do You --- Below is a rush transcript of this segment, it might contain errors. Airing date: 06/10/2019 Ring Doorbells Can Save Lives - Microsoft Monster Security Bug - Amazon Expanding Freight Craig Hey, good morning, everybody. Man, did you hear the news, Big Papi got shot in the back in the Dominican Republic. If you are part of the Boston Red Sox fan nation, which of course I am, but only to the degree that I watched them if they make it to the finals of the World Series. Man, he really helped to win it for the Red Sox a few years back, when they won that pennant for the first time, in forever. That's just crazy. Man, So my heart goes out to all of these people that are so afflicted by violence. Nowadays, it is down, but we seem to be hearing about it, of course, due to the extensive media coverage, instant messaging, and everything else. But it's just terrible to hear about this sort of stuff. Well, this morning, I was on with Jack Heath. And we talked a little about two different things going on right now. We talked a little bit about what's happening with cyber activism and how it is affecting people, even me. Yeah, little old me. We talked a bit about First America Financial a mortgage title company, and what happened there, it was just crazy. We also discussed the simple things you can do that can protect your business from getting hacked, and yourself, if you're a regular home user. So, all of that and more in just a few minutes with Mr. Heath this morning. So here we go. Jack Heath Craig Peterson, our Tech Talk guy joins us live on the AutoFair listener lines with a tech talk update. Good morning, Craig Craig Hey, good morning, the things have gotten terrible with the hackers out there. Now it is not just the FBI, but the CIA warning people. If you are using Windows, apply all the patches now. There are some significant security problems out there. Just a helpful tip there. However, this is not true for Windows, if you have any Intel computers made since 2007. Intel has a massive flaw that really needs to be patched, and activism looks like it's dead. And Jack, I talked about a little bit on my show and put an article up on my website. Do you remember those activists that called themselves anonymous? Well, I talked a little about them in an article for my website, and it kind of raised their hackles. There were a few heated twitter comments, but it is really quite something to be on the receiving end knowing what these hackers are capable of doing. But whether or not you are a target or electronic bait like me. Make sure you patch and patch quickly. Jack Heath Yeah, I tell you, there's always something, and you know, I was talking to someone over the weekend again. You know, when you receive this thing from Wells Fargo or something. Some of the big, big financial holders want to verify your account email, Don't click that, don't use this to verify your account, it is not the bank. It's, you know, a scam. Craig Yes, and don't call back the phone numbers. If there's a number of the calls you, don't answer it. I have a friend, and he keeps calling back. He's 75. And I keep telling him, Don't do that. There's a lot of scams attacking the mortgage title company, First America Financial. They leaked millions of mortgage records. And we're talking about people's names, social security numbers, the home, the value of their home, the address of their home, everything bad guys need. This just happened a couple of weeks ago. Most of these occur because people make a mistake. Jack, it is like what you just mentioned. You know, they click through on something or they answer a phone call or even return a call. Bad things are happening, right now. Jack Heath And I like to say it's going to get better Craig, but I think with all the technology, sometimes it just is only going to get worse. Well, I think it's going to get better. The EFF and the FCC have now approved the ability for cell phone providers to block phone calls automatically, so the amount of those should be going down. Also, Apple, in the next release of its iOS operating system, has a built-in feature that's going to really help that a lot. Jack Heath You know, Craig, there are a lot of people that just will, whether it's through phishing or something, will continue to find a way around the wall. Craig Peterson Tech Talk. Thank you on this Monday morning, enjoyed it. Thanks, Craig Craig Thanks, Jack. Craig Hey, everybody, keep an eye out to the security summer stuff is starting up the beginning of July. What that means is we're going to be teaching. I'm probably going to be releasing a couple of short videos every week, we're going to have a special deal for people who want to have more training, and we're going to be helping companies with compliance and self-audits, and all of that sort of stuff. So keep an eye out in your email. And we will let you know when those come up. And if you want on to find out more, just send an email to, me and at Craig Peterson dot com. All right, Take care everybody will be back on the morrow.   --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Message Input: Message #techtalk Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Craig is in the WGAN Morning News with Ken and Matt. This morning,  we got into a whole bunch here about some lawsuits that are in the works on your behalf against Intel. A little bit more about Huawei, but we went into some details on this whole idea of China owning and providing some 97% of precious metals. And those are now getting pulled into this entire trade battle. And some serious time talking about the wake-up call that new grads are going to get when they report for their first job after Graduation. These and more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: Intel Has A Problem and So Do You  Colleges Graduates Are Up For Rude Awakening When They Show Up For That New Job The U.S. Has Had Enough of Huawei and China!   --- Transcript: Below is a rush transcript of this segment, it might contain errors. Airing date: 05/29/2019 Intel Vulnerability and Inevitable Lawsuits, Huawei, China and Precious Metals and College Graduates Get A Surprise. --- Craig This morning I was on with, of course, Ken and Matt and we spent some time talking about some of the issues of the day. We got into a whole bunch here about some lawsuits that are in the works on your behalf against Intel. A little bit more about Huawei, but we went into some details on this whole idea of China owning and providing some 97% of precious metals. And those are now getting pulled into this entire trade battle. And some serious time talking about a wake-up call for grads. So a lot this morning, and here we go.   Matt 738 on a Wednesday means Craig Peterson joins us as he does now Craig How are you this morning?   Craig   Hey, good morning doing well, I hear you getting chickens.   Matt No, I'm not getting chickens. But my wife says she wants chickens. I think that this is a fad. But, hey, it's possible, you never know.   Craig Well, we have chickens. I've had them for years. They're easy to take care of, and they do keep the bugs down. If you want to get rid of the ticks, which are nasty this year, then chickens can help, but Guinea hens are supposed to be the best, but they are loud and obnoxious.   Matt Yeah, no, I'm not going be doing that.   Ken Neighbors would love that, of course, a better than the rock concert and whisper.   Ken So, Mr. Peterson, who you, by the way, you can go to Craigpeterson.com any time and get his newsletter and find out all about tech stuff. Doesn't every computer have Intel in it? Everything has Intel Inside. So, are we all screwed here?   Craig Yeah, this is a really, big deal here. And I just don't get it. They seem to be getting a pass. You know, Ken if you if someone came to you, I know you deal primarily with marital laws,   Ken I do.   Craig But if someone came to you says, Hey, I bought this device to do this job. It's advertised to do it. And it's only doing it about half as well as advertised. Would they have a case? Would there be a class action to suit?   Ken Yeah   Craig It doesn't seem to be happening here. Here's what's happened. Pretty much every Intel chip made back to 2011 has a significant security flaw. The industry is putting it in 9.5 out of 10 as far as vulnerabilities go. As far as how bad this is, some Intel chips going back afar as 2007 have these flaws well.  Intel has come out and said okay, well, here's what we're going to do, and we're going to release a patch that you can apply for our chips. If you want to be safe, you have to apply this patch. And you have to turn off hyperthreading. Well, Apple, who uses Intel chips in its desktops and their laptops, has said that doing what Intel tells you to do will force you to lose about 40% of the performance on your computer. That is amazing. It's appalling. And Intel is even said Listen, you know if what we'll do, we'll do some patches for the chips going back to 2011. But 2007 forget about it, you guys must buy a new generation of chips if you have a computer with chips made during those five years, that are vulnerable to what's called ZombieLoad, which is the latest nasty piece of hardware problems from Intel. If you have chips made in those five years, Intel isn't going to do anything for you. It is amazing. Now it depends on your circumstance, you know, you may not be fully exposed to this. But this is the second time that there's been a significant flaw discovered in Intel chip security flaw in the last six months. And this one's even worse than the last one. So Intel saying, "Well, is only classifying it as a medium threat." And frankly, if you have a stack of software protecting your computer, and you have a firewall and next generation one that's inspecting everything coming in, including the JavaScript, etc., etc., then, then you might not be very vulnerable.   Craig But the people that are going to be really, really, really ticked off about this are people who run cloud companies. If you are running your stuff in the cloud, think of it like a salesforce.com, Amazon or Microsoft Azure, which have massive clouds of computers, they have to turn on all of the patches and fixes which means turn off hyperthreading, applying the microcode fixes, etc. They are instantly losing up to 40% of the capability of their server speeds. It is going to result in a huge and more likely a massive lawsuit, I'm sure. We're also going to see I would put money on this gentleman. By the end of this year, Apple will say Adios to Intel, and for their lower end laptops and maybe even some lower end desktops, they will no longer use Intel. But will switch over to a proprietary chip design that they've been using for their iPhones and iPads for a while. More and more companies will be doing that. It was just this week, Intel's most significant competitor AMD released stats on how they don't have these vulnerabilities, right.  There's always something. AMD has some new chips using processes that Intel has not even been able to get close to perfecting yet. So AMD is going to be rising dramatically, Intel's going to be falling sharply. I am not giving any investment advice. Okay. I'm not an investment advisor at all. But I'm talking about their presence in the industry. It is an industry game changer. I think in this case, that whole Intel Inside advertisement they used for so many years is going to bite them. Many people in the IT biz are angry with Intel right now.   Ken Talking to Craig Peterson, our tech guru. He joins us now, as he usually does on Wednesdays. And this is a Wednesday ladies, gentlemen, not a Tuesday, it's the second day of the week for us, but it is the third day of the week. Today Craig, when you graduate from college these days, let's say the class of 2019, for instance,  and you head off into the job market. And you know, for years you've had kind of certain types of prospects and certain expectations about what you have to do after you leave college and go into the quote "real world" end quote. Things are changing in that respect. Do you think that kids are going to be having to deal with a little bit more of a higher expectation as they are entering the workforce?   Craig   Yeah, this is an excellent article from the Wall Street Journal, and I put it up as well for some more information. There Wall Street Journal's call this a wake up call for grads. Entry-level jobs that are out there and of course, there are many of them are, is anything but any more. In business, and we could talk about this for a long time, but these jobs have been at the low-end jobs are saying well forget it, we're not going to pay these minimum wages, it's not worth it to us. We'll automate, right. Case in point, being a McDonald's. Many people had their first job at McDonald's. However, now what we're finding that automation and outsourcing, have taken away so many of the lower end jobs. Even when you look at a business like journalism, you used to have people combing other people's newspapers doing clipping, clipping services to get some ideas, beating the streets reading the letters to the editor. Now, that's entirely automated. So graduates now are expected to operate at a much higher level than they ever have had to perform before. And when you're looking at skills, these technical skills required in jobs, the turnover is just so fast and new skills, that your future employers are going to be expecting you to be productive almost on day one. Gone are the days where an employer will say in reality, we don't expect anything out of an employee for the first three months. And then it'll be six months before we get anything truly productive. We have employers out there right now who are looking for people to start making sales calls. For instance, on day one great example, so much. The Wall Street Journal article had quotes in here from IBM, who has 330,000 people who are saying we need people who can adapt. So, if you are graduating from college, and it's anytime soon, you are going to have to adjust and fast. Gone are the days like with my father, who at how old is he? I think he said he was 18 years old, and he started working for the Royal Bank of Canada retiring at 65, from the Royal Bank of Canada. And then he took a contract doing some third-party work for about five years at the Royal Bank of Canada. Now we're going to be switching jobs quickly. We have some industry leaders who are saying the best advice they can give to the younger kids is switch jobs and change careers be very flexible. And that is an entire shift from the generation before mine. We baby boomers even had, on average three to five careers. So things are changing guys in a massive way.   Matt We have on Craig Peterson. He joins us every Wednesday at 738 even though we have Memorial Day Monday and so this is Tuesday for us. Great, I can't pronounce the company. I keep messing it up who-who the one in China. How do you pronounce that? It comes up with bad we're not buying things from anymore.   Craig   Huawei, Huawei,   Matt Huawei, sort of a salad age.   Ken So, explain to us what that's all about. I mean, are they evil?   Ken  10:52   Is it that bad?   Craig The question is, are they evil? Some companies claim that they are and others that claim that they're not. You might remember this scare a few months back where servers and Amazon and elsewhere were found to have some hardware on the motherboard that was not part of the schematics designed by major manufacturers like Supermicro.  They said to Huawei. We want you to manufacture this product, China, and we want this done this way. Here's a schematics make it and ship it back to us. There have been a lot of scares, some of them turned out to be, pretty much, correct. There was a bit firmware put on the boards, maybe a little hardware that shouldn't have been there. And then we announced a trade ban with Huawei and of course, we're in a big fight with them. The Canadians arrested their CFO just a lot about three or four months ago for the United States, who has a warrant out on their CFO.   Craig The problem is that we getting going here is the installation of 5g hardware, made by Huawei. So there was a ban put in place where we could not make a trade with Huawei anymore. Google said, "okay, we're going to honor that, and we will not sell them Android OS anymore." Other hardware manufacturers that were licensing their technology to them, also pulled it back. And the government realized that Huawei is the number two smartphone maker in the world, now that they have passed Apple.  So, they are going to be hurting people here in the US. Now, military bases have stopped selling Huawei, all of what, almost two years ago, because of some of the questions around them. Here's where we stand right now, if you have a Huawei handset, the US Commerce Department has given them a 90-day reprieve on all of their hardware patches, and software and licenses. So, for 90 days, they can send updates, patch phones that people have purchased and can get everything they need, but when that window closes, Huawei won't be able to get any more updates from Google Android for security and other things.  Huawei is scrambling, maybe to have their little version of Android because it's open source, but it gets very complicated. Intel, Qualcomm Broadcom, they all make chips, they have all pulled out of Huawei. If you have a Huawei phone, you have 90 days to get all your stuff together get patches and maybe to a new operating system. I would recommend if you have Huawei, it might be time to consider moving to a different hardware platform, seriously. As ride with Huawei is not going to be a fun ride.   Matt We're talking to Craig Peterson, our tech guru. He joins us at this time every Wednesday. Craig, ordinarily I'd let you go. But I do have one question for you that I would like to get your perspective on if possible. On Drudge right now, the headline is about rare earth materials. This one isn't on your list of stuff. However, I know that you know that rare-earth materials make up most of our circuits and cell phones.  There's a lot of elements that are necessary for the production of smartphones, electronics in general, right. And virtually all of them come from China. It is not essential because there are places in America where we could do it. There's a, you know, a couple of great places in California, which would be fantastic if they allowed us to use them and we could and dig into the earth. But we don't do that, and we get them mostly from China. And now China due to the trade of dispute between the United States and China,  China is now threatening to slap either tariff or restrict our use rare-earth materials as leverage in the trade war against the United States. Since we're so dependent on it. So, thoughts on that? I mean, you have an entire country, addicted to technology and their smartphones and all these things. And you have a single country, which is a current trade adversary that controlling all of the elements necessary for the production of those things. It seems like a recipe for disaster. Don't you think?   Craig It sounds like it. The last numbers, I saw, show that China has been providing something like 97 percent.   Matt Yep   Craig Yeah of some of these rare earth materials that are used in the manufacturing these electronics. Here's how I've been looking at this because I have been following it. We've got, obviously a bit of a trade war going on. There been a lot of people for years who've been concerned about China, buying up some of these rare-earth plants around the world. We're not that worried in the electronics industry about it, because as you pointed out, we have our own,   Matt Really?   Craig Well, in the short term, there is going to be a hit, no question. But we have our own. Also, on top of that remember much of it, look at the uranium one deal, that uranium is coming from the United States. And ultimately, if we need to gain access to some of the rare-earth materials that are here in the US or, or are in the ground and mined by some of our partners worldwide, all we have to do is call China and say get lost. We don't care if you own it on paper, we are grabbing control of it. And that's what the talk in the industry is right now. That we will use eminent domain to grab back resources in our country and friendly countries to gain access to it because it is critical for both military and civilian use, like our cell phones and computers and the manufacturing of them. Also, there are alternative ways to do some of this manufacturing. And the big one. Number one is it it's so cheap to buy these rare-earth materials from China, we don't even bother recycling most of our gear. And much of the rarer stuff that we need can be recovered from existing electronics. So, that's another angle that we can use to protect ourselves.   Ken Craig Peterson, our tech guru joins us every Wednesday 730. Craig will talk to you next Wednesday. Craig Hey, take care, gentlemen.   Matt   Bye-bye. All right. Thanks a lot,   Craig So, with that, hey, I am going to be making some changes to this podcast. And I hope they're going to be what you guys want to hear. It's going to be a little bit more security focused and a little less of the interviews because I've found that, you know, often I end up talking about the same essential topics on all three different radio stations. So, I'm at the very least,  think I'll do cut it up so that we have the best of the three on the individual topics. I haven't decided yet, and we might have me going through each of the issues individually and not even include a whole bunch from these different radio stations. Anyways, as always let me know what you think text me@craigpeterson.com. I've got to throw this out. My heart goes out to everybody in the Midwest and elsewhere. Tornadoes or other natural disasters have hit them. It's been quite a week, two weeks. I blame it on the Canadians. Okay, Canadians listening. Sorry about that. But anyhow, it is the cold air that's a problem. We have so much cold air that's hitting this warm, moist air that's come up from the Gulf from the south. And that is responsible for causing these storms this year, according to the meteorologists and that makes sense, right? That's what you need for a storm, a cold front hitting a warm front. And the fact that we have such cooling going none from some of this cold air coming from the north and hitting this hot and moist Southern air. It's creating a lot of tornadoes this year. So my heart and prayer go out to everybody impacted. Take care of everybody, and we will be back on Saturday. Bye-bye. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553  

SportsPro editor-at-large Eoin Connolly grabs a barista coffee in the team's smart new offices in London's Victoria and catches up on the week's events with SportsPro senior writer Sam Carp, back on the pod to discuss Don Garber's contract extension in MLS, Shaun Harvey's departure from the EFL, fast fashion and the jerseys of the future.  The two also look at the NBA's African venture with Fiba, the implications of Tyson Fury's TV deal with ESPN for heavyweight boxing and heavyweight media, and what exactly it is that Intel is working on with Arsenal, Liverpool and Manchester City.  Meanwhile, Olympic champion cyclist Callum Skinner explains the inspiration for advocacy group Global Athlete, launched in London in February, and lays out his hopes for bringing athletes' interests to the heart of sports decision-making.

PC Perspective Podcast #516 - 10/04/18 Join us this week for discussion on ASUS ROG STRIX RTX 2080 Ti, AMD 7nm, and more! You can subscribe to us through iTunes and you can still access it directly through the RSS page HERE. The URL for the podcast is: http://pcper.com/podcast - Share with your friends! iTunes - Subscribe to the podcast directly through the iTunes Store (audio only) Video version on iTunes Google Play - Subscribe to our audio podcast directly through Google Play! RSS - Subscribe through your regular RSS reader (audio only) Video version RSS feed MP3 - Direct download link to the MP3 file Hosts: Allyn Malventano, Jeremy Hellstrom, Josh Walrath Peanut Gallery: Alex Lustenberg Program length: 1:20:42 Podcast topics of discussion: Join our spam list to get notified when we go live! Patreon Merch! http://joshtekk.com/ Time for some fun! Fragging Frog's 17th VLAN is coming up on October 13th! Week in Review: 0:05:18 ASUS Republic of Gamers STRIX RTX 2080 Ti - All Around Improvement News items of interest: 0:17:15 Lucky number 7 for AMD 0:21:45 A Thunderbolt won't even scratch the Surface (surface laptop) 0:27:50 Sony Launches Miniaturized PlayStation Classic Retro Console With 20 Pre-Loaded Games 0:33:05 Thanks to RXBAR for supporting PC Perspective. Get 25% off your first order at RXbar.com/pcper promo code pcper 0:35:55 Gigabyte Launches M.2 PCI-E NVMe x2 SSDs 0:38:45 The coming difficulties of getting Intel Inside your computer 0:41:15 Ah Zuck! Reason 50 million not to trust Facebook 0:45:45 Walks like a laptop but folds in your hand, Y O G A 0:51:25 Ampere Starts Shipping ARM-Based 16 and 32-Core eMAG Processors for Data Center 0:56:15 Xilinx unveils Versal family of Adaptive Compute Acceleration Platform (ACAP) devices 0:59:25 Arm announces free Cortex-M processor designs use with for Xilinx FPGAs 1:01:25 An utter lack of availability and an impending deadline may see Win10 match it's predecessor this year 1:03:50 Microsoft Releases Windows 10 October 2018 Update 1:05:20 GOG.com Celebrated 10 Years with a Free Game 1:07:25 It's been a long time coming; Cooler Master's C700M 1:12:40 Bone conduction headphones, just in time for Halloween Picks of the Week: 1:14:00 Jeremy: cheap canadian ryzen 1:16:00 Josh: A classic film, in 4k, on PHYSICAL MEDIA 1:17:15 Allyn: Shellshock Live http://pcper.com/podcast http://twitter.com/ryanshrout and http://twitter.com/pcper Closing/outro

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. “We need to make sure the future tech buyers of the world understand we’re not just a chip in a PC,” says Intel’s Alyson Griffin, who is charged with telling that story. “We need to make sure we’re not stuck inside a PC.” 

Episode 204 – Intel Inside (01:50:08) Well this week Lucas offers up proof once again that he is in fact human by clumsily pushing through quite a few mistakes that leave him red faced at the end of his microphone. Plenty of gaming talk from Snoogs, Rem and Grejio including a new mode from R6 Siege. Grejio tries out for a sales job by selling a game to Lucas live on the show. Plenty of good times worth listening to. Enjoy. News Items: a. Battlefield V b. Prop Hunt and Gun Game c. Fortnite Kicking Ass Links: AGE DISCORD INVITE LINK: https://discord.gg/MtJnu5x Join the AGE Discord Server for discussions on the upcoming podcast episodes, general chat and also post your own content in the dedicated specific chat servers. The link to join is above, and the best part is that it's free. ALSO NOTE - If you are a subscriber to the AussieGamersTV Twitch channel, you will receive automatic access to the closed Discord channel where we record the podcast. You can listen in on the show as we record. Contact us if you have any questions about this feature. Notes: Recorded on Wednesday the 7th of March 2018 Segment Times: Video Game Discussion - 00:04:38 What If? - 00:51:39 What's That Sound - 01:19:56 Gaming Disorder - 01:27:25 Last Words - 01:42:00 CREDIT TO: Opener Music from by MDK "Fingerbang" Closer Music from MDK "Lifeblood (Interlude)" News Theme: That's That (Sting) by Twin Musicom is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://www.twinmusicom.org/ What If Background Music - I Am Running Down the Long Hallway of Viewmont Elementary by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/honor/ Artist: http://chriszabriskie.com/ PM your answers for "What's that Sound" to the Aussie Gamers Express Facebook page (https://www.facebook.com/aussiegamersexpress/) and you will be in the running to win a free game. Competition restarts each week for each episode (if stock available). Good luck and thanks for listening. HOSTS: Lucas | Snoogs | Remutha | Grejio Facebook: www.facebook.com/aussiegamersexpress/ YouTube: www.youtube.com/aussiegamersexpress/ Twitter: https://twitter.com/AussieGamers12 Web: www.aussiegamersexpress.com Email: info@aussiegamersexpress.com Twitch: www.twitch.tv/aussiegamerstv Podcast: http://agexpress.podbean.com/ Post: Aussie Gamers Express - P.O Box 130 Cranebrook NSW 2749 Snoogs on Twitch - www.twitch.tv/Snoogavision Remutha on Twitch - www.twitch.tv/Remutha Grejio on Twitter - https://twitter.com/GrejioXBL Snoogs on Twitter - https://twitter.com/snoogsgaming Remutha on Twitter - https://twitter.com/RemuthaGT IMPORTANT INFORMATION All opinions contained within this podcast are the opinions of the hosts only. No payment or agreements have been made to offer specific positive comments for products, video games or accessories. If this is not the case, this will be clearly mentioned by the hosts as to what their intentions are with said comments. To this date, all Aussie Gamers Express content provided with no contracts in place to give paid comments. If you want more information on this or have any questions, please send your emails to questions@aussiegamersexpress.com. We will endeavour to get back to you as soon as possible.

Ken Rutsky and has spent nearly 25-years in B2B marketing roles, launching the “Intel Inside” broadcast co-op program in 1994 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995 to 1999. Ken also ran network-security marketing at McAfee, where he developed and executed a marketing strategy that grew its web security business from $60 million to nearly $200 million. Today, Ken’s firm helps clients lead their markets. He is also the author of the book, “LAUNCHING TO LEADING: How B2B Market Leaders Create Flash Mobs, Marshal Parades, And Ignite Movements”. You may remember Ken and the wisdom he shared during Episode 458. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 458 to your list of vital priorities. What you’ll learn about in this episode: What Ken’s been up to recently and what he’s looking forward to in the coming months How having the ability to tell your story can help with success Why it’s critical to carve out a position in the market that’s unique and valuable to both end customers and investors A space where B2B market leaders can convene and talk about what they do The definition of a Go To Market professional Why you need market, customer, and industry knowledge to drive leadership Why it’s better to lose than not try at all Why you need to be able to let go of some parts of your business to transform to your next phase of growth What the best predictor of performance and success is What business owners can do to become better mentors Strategies to apply if you are interested in starting up a group of industry leaders The importance in staying connected to the “tribe” that you want to be a part of How best to connect with Ken: Website: kenrutsky.com Website: gotomarketdojo.com

Hakuro Matsuda さんをゲストに迎えて、Intel, AMD, Jeff Dean, iMac Pro, Apple TV, ネット中立性などについて話しました。 Show Notes Intel to Create new 8th Generation CPUs with AMD Radeon Graphics AMD Ryzen™ | AMD Larrabee (microarchitecture) Rasterization on Larrabee | Intel® Software Raja Koduri Joins Intel as Chief Architect to Drive Vision across Cores, Visual Computing Snapdragon 845 Mobile Platform | Qualcomm Snapdragon 845 could introduce the next generation of Windows 10 on ARM Don’t buy the first-gen Qualcomm-powered Windows 10 laptops GPU Technology Conference 2018 Machine Learning Developer Meetup Tokyo The Case for Learned Index Structures ある時Jeff Deanは休暇でギリシャに出かけた AlphaGo Zero: Learning from scratch | DeepMind DeepMind's AlphaZero AI clobbered rival chess app on non-level playing, er, board Rebuild: 134: Everything Becomes N (N, hak) AlphaGo iMac Pro - Apple MKBHD: iMac Pro: 1 Week Impressions! iMac Pro Features Apple's Custom T2 Chip With Secure Boot Capabilities niw/HapticKey Apple TV 4K - Apple tvOS 11.2 fixes Apple TV 4K's biggest problem Amazon Prime Video comes to Apple TV, finally Daring Fireball: Amazon Prime Video Arrives on Apple TV Apple TV Markup Language Reference: About TVML TVer Amazon Fire TV Google and Amazon are in “productive” talks to keep YouTube on Fire TV F.C.C. Repeals Net Neutrality Rules Pro-Neutrality, Anti-Title II The FCC OKs Zero-Rating—But Net Neutrality Pays the Price いまさら聞けない「ゼロレーティング」入門 Major League Baseball blackout policy

Our GuestJeanniey is Mercer’s Global Chief Marketing Officer, focused on building a more agile and transparent marketing operation accountable for driving revenue growth through demand creation and strong brand reputation. She believes in leveraging innovative and digital initiatives to help achieve her goals, and her background in education fuels her passion to inspire both consumers and the teams she works with.Prior to her role at Mercer, Jeanniey was Head of Marketing and Growth for Barnes & Noble, where she drove the transformation of the NOOK business from hardware to app based. Her previous experience includes launching the world’s first digital newsstand for Zinio, growing the business to more than 20 million active consumers. She also launched and ran the global Digital Dialogue business for Ogilvy and Grey Direct’s Global Email Marketing business, establishing the world’s first email marketing practice inside an advertising agency.Jeanniey holds a master’s degree in teaching from the University of Pittsburgh. A recognized “Woman in Business” and an entrepreneur, she has authored three books and launched five companies, including Ringblingz and the Email Experience Council. Jeanniey was recently named Networker of the Year by the Internet Marketing Association and is the Chairwoman of their Women’s Leadership Group. She also serves on the board of MarketingEDGE and as an advisor for select high-potential start-ups. Here are the highlights of our conversation with our guest:Jeanniey shares that she is at her happiest when she inspires people. She enjoys teaching new tricks and help people in general thereby she constantly finds innovative ways to do this. She mentions about a story when she was in 7th grade when she pitched the idea to create homemade fortune cookies for a bake sale. It was a smashing success (and a grand team effort) which revealed her entrepreneurial approach.Jeanniey shares how she loves problem-solving, looking at ways she can bring improvement, making people happy, reach an end goal or changing the world for the better. She is also a very practical person and is always excited in getting involved in anything new. This speaks as to why she had five businesses in the past.Mercer makes a difference in the lives of more than 110 million people every day by advancing their health, wealth and careers. This focus creates more secure and rewarding futures for their clients and their employees — whether designing affordable health plans, assuring income for retirement, or aligning workers with workforce needs. They are like the Intel Inside of HR companies. It is a phenomenal company in terms of impact as it drives organizations to provide employees a better life. Jeanniey is Mercer’s Global Chief Marketing Officer and her job focuses on two areas: increasing brand visibility and driving growth. They market themselves as strategic partners to their clients rather than a vendor or a solutions provider. Part of her role is to look at possibilities of digital transformations in marketing. They look at how they can integrate digital strategies, best practices and the coolest initiatives they see into what they are doing in a daily basis and how it can impact user experience.Their focus for growth for product and services is in user experience and how it is happening in all relevant channels. What they are seeing making a bigger impact is understanding user journey and how it starts the search for answers in those various channels. Time is currently their only challenge right now as they are now on their last five months in putting all of their initiatives together. They are now analyzing impacts and after that, they’ll go back to their CEO to share the results and see how they can leverage on this data for their growth. A few months ago, they had launched a new initiative called Mercer Digital where they are marrying all the incredible insights that they have in the people side of their house with consulting services and everything related to HR, technology and the future of work. They are creating an ecosystem which places companies ahead of the curve as far as solutions are concerned.

Our intelligence insider "Steven" looks at the latest from VegasSee omnystudio.com/listener for privacy information.

Ken Segall recounts the story of the Intel Inside stickers: http://kensegall.com/2017/06/steve-jobs-and-the-missing-intel-inside-sticker/ The Loop has the video of the guy who asked Steve Jobs why Macs don't have the Intel Inside sticker: http://www.loopinsight.com/2017/07/06/steve-jobs-and-the-missing-intel-inside-sticker/ They still make the STOP Theft stickers if you're interested: https://www.stoptheft.com Hope you don't use Touch ID: https://daringfireball.net/linked/2017/07/03/kuo-iphone-2017-touch-id Dan has a new iMac: https://sixcolors.com/post/2017/07/meet-the-new-imac-definitely-not-the-same-as-the-old-imac/ He also has an Echo Show, as does Jason Snell: https://sixcolors.com/post/2017/07/first-days-with-amazon-echo-show/ Our thanks to Shutterstock (http://shutterstock.com/rebound) for sponsoring this episode. Whether you're making ads or brochures, you need high quality images to attract and keep customers. Go to Shutterstock.com/Rebound and get started today with a 20% discount. And our thanks to Couchbase (https://www.couchbase.com/therebound). Get exceptional customer experience at any scale on the Couchbase engagement database. Always on, always fast. To find out more, go to Couchbase.com/TheRebound.

Welcome to episode #572 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #572 - Host: Mitch Joel. He was in the trenches when Facebook was really growing and figuring itself out. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg. During his nearly seven years there, the teams he built helped dramatically grow the advertising business during Facebook's unprecedented rise to global influence. Now, he is the executive-in-residence at XSeed Capital and the author of the bestselling business book, Becoming Facebook. How did Facebook disrupt the world, and what challenges helped it to define itself as a brand? Nobody knows the inside story on this massive company like Mike. Enjoy the conversation... Running time: 57:40. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mike Hoefflinger. Becoming Facebook. XSeed Capital. Follow Mike on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #572 - Host: Mitch Joel. Tags: advertising advertising podcast andy grove audio becoming facebook blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google intel intel inside itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mike hoefflinger mirum mirum agency mirum agency blog mirum blog mirum podcast sheryl sandberg social media twitter wpp xseed capital

Connectivity, experiences and smart infrastructure are fueling the partnership between Intel and ePlus to solve today’s modern business problems. Learn how the partnership is driving digital transformation across many fields, including healthcare and government, and helping people better engage with technology to create experiences that matter.

Episode #40 of Being Indispensable shines a light on two Executive Assistants (or Administrative Assistants as they are known in the USA) who work at Nvidia in Santa Clara, California. The company description on Wikipedia summarises them as follows: Nvidia Corporation is an American technology company based in Santa Clara, California. It designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market. In simple language, they have designed a really fast chip that until recently was well know amongst gamers because of it's speed. With the increasing requirement for faster processing in enterprise computing as well as the wave of Artificial Intelligence that is building, they are gaining interest and attention for the potential the chips have in these areas. In the same way as we used to think of "Intel Inside" for personal computing, it's now becoming "Nvidia Inside" in the enterprise space. Carla Dutra and Cid Dias are two of many Administrative Assistants at Nvidia. They kindly agreed to speak to me during their lunch hour and in the interviews they share how they came to Nvidia, who they support and some of the reality of their day to day role.  The gold in these conversations is that Carla and Cid epitomise the concept of the EA or AA as brand ambassador. Their genuine enthusiasm for their role and the organisation, their warmth and generosity made a wonderful impression on me and this typifies how they show up in their roles. This is one of the values that Executive Assistants bring to their organisation. They are often the first impression of the company and the interaction they have with people has the power to make or break a person's perception of their company. All credit goes to these two ladies for the way they conduct themselves and for demonstrating this essential trait of indispensable assistants.  For more information on the Executive Assistant as ambassador read this post from Office Dynamics website. Carla and Cid are both on LinkedIn.    

What to expect from Apple's WWDC event and keynote in San Jose - back in the City after 15 years in San Francisco, will we get new Apple hardware?  Plus after a week in London all the new tech Intel has for Cricket, both for you at home and for the spectators of the big events.  $3,500 headphones - wowsers, the Call Recorder device for your iPhone, NBN hits 5 million homes - but why aren't people signing up?  Hisense 2017 TV prices, Foxtel's new Foxtel Now service set to launch.

What to expect from Apple's WWDC event and keynote in San Jose - back in the City after 15 years in San Francisco, will we get new Apple hardware?  Plus after a week in London all the new tech Intel has for Cricket, both for you at home and for the spectators of the big events.  $3,500 headphones - wowsers, the Call Recorder device for your iPhone, NBN hits 5 million homes - but why aren't people signing up?  Hisense 2017 TV prices, Foxtel's new Foxtel Now service set to launch.

What to expect from Apple's WWDC event and keynote in San Jose - back in the City after 15 years in San Francisco, will we get new Apple hardware?  Plus after a week in London all the new tech Intel has for Cricket, both for you at home and for the spectators of the big events.  $3,500 headphones - wowsers, the Call Recorder device for your iPhone, NBN hits 5 million homes - but why aren't people signing up?  Hisense 2017 TV prices, Foxtel's new Foxtel Now service set to launch.

Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99; has been CMO at several start-ups; and has run network security marketing at McAfee. In the 7 years of his consulting practice, Ken’s clients – including FireEye, Nimsoft, and others – have generated over $6B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.   “What really I do is encourage my clients to do is use a framework I call AIM. And AIM stands for Approach, Innovation, and Mindset.” - Ken Rutsky What you’ll learn about in this episode: Ken’s book "Launching To Leading" and how his blog led to his book The danger of getting stuck in the launch and always looking for that next feature How to get people to pay attention to you by telling the right story AIM: approach, innovation, and mindset Minimal viable product vs a more robust product: what you need to pay attention to Why customer loyalty is the only differentiation you really have Putting all your resources towards your best marketing plan Ways to contact Ken: Website: kenrutsky.com Book: LaunchingToLeading.com

"The transformation to precision health and patient-centered care BEGINS with Intel." - Jennifer Esposito                                                                           Head of Intel Global Health & Life Sciences   Transforming today’s health care means leveraging new digital technology and capabilities. That means all hands on deck – especially where scalability, computerization and speed is concerned; and when you think of those terms – you have to be thinking of Intel. Today we speak with the head of Intel’s Head of Global Health and Life Sciences, Jennifer Esposito. It’s all about the power of tomorrow’s technology and health care…right here on Red Hot Healthcare.  Let's GO!   In this Red Hot Healthcare episode, Dr. Steve and Jennifer Esposito discuss: Intel's quad component business strategy per sustaining its growth and wide net in health care Successful partnering with, and thoughts on precision medicine, pharmaceutical, and genomic companies AI and machine learning in clinical and administrative operations Intel's latest efforts in a health 'ALL-IN-ONE' computer, for global health, future physician shortages, and quality of care.

Ken Rutsky is the author of the new book, “LAUNCHING TO LEADING: How B2B Market Leaders Create Flash Mobs, Marshal Parades, And Ignite Movements.” Ken is also a B2B marketing consultant focused on helping his clients break through and become market leaders. He has spent nearly 25 years in B2B marketing roles, launching the “Intel Inside” broadcast co-op program in 1994 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995 to 1999. Since then, Ken served as the CMO at several start-ups and ran network-security marketing at McAfee, where he developed and executed a marketing strategy that grew its web security business from $60 million to nearly $200 million. Today, Ken’s firm, KJR Associates, Inc. leverages his knowledge from his extensive Silicon Valley career to help his clients lead their markets. In the seven years, his firm’s clients have generated more than $10 billion in shareholder value through IPOs, acquisitions and late stage private equity rounds. What you’ll learn about in this episode Ken’s background How Ken takes a much more structured approach to how he thinks about his business The method Ken uses to increase his awareness & focus to his clients The importance of keeping a healthy routine The importance of understanding your financial picture both personally & professionally Why Ken feels that customer empathy is the most critical skill needed to thrive today How the customer’s journey connects to market leadership How transforming customers to the reason you exist can lead to profit Why, as an entrepreneur, you shouldn’t just focus on making money Why you need to just embrace the fear & understand that it’s normal How best to connect with Ken: Website: kenrutsky.com

NEWS TOPICS:- Dr. Data- CAFE/EPA: Good or bad for Detroit?- PSA/Opel: A Euro-Asia play or implications for USA?- Intel's big play in autonomy: Intel Inside stickers for cars?PANEL: Gary Vasilash, Automotive Design and Production; Sam Abuelsamid, Navigant Research; Mike Martinez, Automotive News

This week Jon Phillips, Gordon Mah Ung and Mark Hachman try to figure out if AMD's Zen will be House Stark to Intel's House Lannister. Will your car soon have an Intel Inside sticker on it? And yipee! Facebook will soon push games into your news feed too. On this week's Right or Wrong: Did Apple steal the idea for its SSD backup rig from The Simpsons?

Interview of Mark DeKay by Marilyn Hamilton from the Integral City 2.0 inline conference.