Podcasts about intel inside

I'm going to say something that might sound crazy: I spend less than an hour a week on one platform, and it drives over 20,000 visitors to my business every single month. No dancing. No trending audio. No desperate posting three times a day hoping someone sees it. While everyone else is exhausted trying to outsmart the algorithm, I've been quietly winning with a platform where the algorithm actually works with you, not against you. In this episode, we're talking about the platform that outlasted the algorithm, and why Pinterest is still the smartest move you're not making!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/how-to-get-traffic-from-pinterest  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

If you've ever stared at your email list wondering why it's not growing or if you're not even sure where to start, this coaching session is going to light a fire under you. Then, sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers at http://growanemaillist.com!  Shilpi Zalani is a high-performance coach who helps women break through limiting beliefs, get financially independent, and finally create a business that actually fits their lives. She has started, scaled, and exited multiple six-figure ventures, generating over $1M in revenue across her businesses. And she's done it all while navigating motherhood, cultural expectations, and the highs and lows of entrepreneurship… making her uniquely qualified to guide other women toward that same freedom. In today's coaching session, we're diving into one of the most valuable assets in business: your email list. We're talking about how to grow it when you don't have a big audience, how to create lead magnets that convert, and most importantly, how to actually sell without feeling pushy or salesy. If you've been spinning your wheels chasing the algorithm and you're craving a system that works behind the scenes to grow your business, this episode is for you. And hey, if you're ready to grow your list, serve your audience, and maximize your impact without feeling like you're stuck on the content hamster wheel, sign up for my FREE class at http://growanemaillist.com!  Not only will I teach you how to start and grow your email list, I'll pull back the curtain on the metrics that show off email's superpowers when compared to social media. Save your seat now: http://growanemaillist.com  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-for-consistent-sales  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

I know this keeps a lot of us up at night: When do we speak? What do we say? What if we get it wrong? And honestly, I've been wrestling with it too… From letting my actions speak louder than my words for years, to finding my voice in ways that feel more direct and meaningful now. Here's what we're covering today: the real trade-offs of using your platform, how to discern what's actually yours to carry, why "staying in your lane" might mean something completely different than you think, and what it looks like to lead imperfectly while building bridges instead of walls. If you've been wrestling with when or how to speak up about the things that break your heart, this conversation is for you. Click play to learn how to speak up about your beliefs without losing yourself or your people! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/ Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

We live in a world where rest has been branded as lazy. Where women, especially ambitious women and entrepreneurs, are expected to do it all: run the business, raise the kids, support the family, maintain friendships, and keep it all looking effortless. But beneath the surface? So many of us are exhausted, overwhelmed, and quietly wondering if we'll ever feel “enough.” Nicola Jane Hobbs is here to challenge that narrative. Nicola is a chartered psychologist with a master's degree in sport and exercise psychology, and she's spent more than a decade supporting women's health and wellbeing through yoga, meditation, and therapeutic practice. She's also the founder of The Relaxed Woman, a movement and community dedicated to helping women recover from stress and burnout. In this episode, Nicola and I are unpacking why rest feels so hard for women, why female entrepreneurs in particular struggle to switch off, and the practical rituals and strategies we can use to finally make peace with rest. If you've ever felt guilty for slowing down, or if burnout has been lurking in the background of your business journey, this episode is for you. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/ Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

There are things I've never said on this podcast… not because they're secrets, but because no one's ever asked. Today, I'm going to open that door, and my hope is that in hearing my answers, you'll think differently about your own. Some of these questions come from curiosity, some from criticism… But all of them crack open a piece of where I'm at right now, and where I'm going next. So let's go “off script” together, shall we? Click play to hear the 10 questions, and my answers that may surprise you! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/questions-I-wish-you-asked    Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

We've all been fed the idea that “more is more” when it comes to growing your brand… but what if doing less is actually the key to unlocking your next level? Mei Pak is the founder of Creative Hive, and she's built multiple 7-figure handmade businesses while completely ditching the hustle mentality. She started out making just $3/hour in her first year of business, but after shifting her strategy and simplifying her approach, she went on to build thriving businesses without relying on Etsy or social media. In today's conversation, we're pulling back the curtain on what it really looks like to grow your handmade or product-based business without burning out. You'll learn how to streamline your marketing, get visible in ways that actually work, and finally let go of the pressure to do all the things. So if you've been stuck in content creation chaos or spinning your wheels trying to get noticed, this episode is your permission slip to simplify and still succeed. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/how-to-make-sales-without-social-media  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

What if your life ran like your business? What if you had streamlined workflows, clear responsibilities, and built-in rest and rhythm not just in your work, but in your actual daily life? As an entrepreneur with ADHD, I've spent years building incredible systems in my business. Launch calendars run like clockwork. Podcast workflows practically manage themselves. My business hums like a well-oiled machine. But at home? Pure chaos. That is, until my friend Natalie Ellis introduced me to the concept of a "life operating system," and it completely changed my perspective. What if we borrowed what's working in our businesses and applied it to our real lives? Click play to find out how I did it, and you can too! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/adhd-home-organization-systems  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Ever bought something you loved so much, you had to tell your friends about it? What if your entire business could be built around that kind of energy; where your customers don't just shop, they stick around, support one another, and become your brand's loudest cheerleaders? That's exactly what Bianca Gates has done as the founder and president of Birdies, the stylish-yet-comfy footwear brand that's built a cult following. What started in Bianca's living room has grown into a brand loved by women everywhere… not just because of the product, but because of the feeling it gives you. Connection. Confidence. Community. In this conversation, we're talking about the real story behind Birdies' growth. How Bianca built a community-first brand from day one, how authentic storytelling shaped Birdies' success, and how you can apply her approach to your own business—even if you're starting from scratch or feel like you're late to the game. So if you've ever wondered how to rally people around your product and create a movement, not just a moment, this episode is for you. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/how-to-build-a-support-circle  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Everyone's wrong about podcasting. They're telling you it's too saturated, too late, too hard. But here's what they don't know: 91% of podcasts are basically dead. While everyone's scared to start, you're walking into wide open territory. If you've been sitting on a podcast idea, convinced you've missed your chance, this article will change your perspective entirely. After helping hundreds of students launch successful shows and building my own podcast to over 100 million downloads, I've learned that the people saying "it's too late" are usually the same ones who gave up after three episodes. The truth is, now might actually be the perfect time to start your podcast. Let me show you exactly why! And if this episode inspires you to hit ‘record', you're going to want to register for my FREE class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com! I can't wait to help you get your show up and running. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/best-time-to-start-a-podcast  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Have you ever thought about starting a podcast but then talked yourself out of it because it felt too overwhelming, too technical, or you worried no one would listen? You're not alone, and today's guest is proof that you don't have to have it all figured out to launch something truly powerful. Head to http://www.freepodcastclass.com and I'll share with you the first 3 steps to adding a podcast to your business–and how it could BECOME your business! Stacy Smith is a full-time teacher, a mom, and a graduate of The Podcast Lab. She's also the host of The Biking Wellness Podcast and today, she's asking ME the questions that have come up after launching her show. She asks me things like: How do I grow my show with limited time? How do I stay aligned with my values while still marketing what sells? How do I know if my podcast is working when the numbers feel slow? If you're wondering whether starting a podcast is worth it—or how to actually keep one going when you have a full plate—this conversation is for you. And if you're ready to finally get your show into the world, I've got you! Register now for my free class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/how-to-build-a-business-with-no-time  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Burnout can creep in when we least expect it, and most of us don't recognize we're burned out until it's already taken a toll on our health, our work, and our joy.  In this episode, I'm pulling back the curtain on the subtle, hidden signs of burnout — the ones you might be missing — and how to start reversing them before they take you out completely. Whether you're a business owner, a busy professional, or just someone trying to juggle all the things, this conversation is going to feel like a deep breath! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-signs-of-burnout  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

If you've ever looked at your business, your brand, even your personal relationships, and thought, “This used to feel right… but now I'm not so sure,” you are not alone, and you are not broken. Jen Hatmaker is no stranger to the hard and holy work of reinvention. She's a bestselling author of 14 books (including four New York Times bestsellers), the host of the award-winning For the Love podcast, and a beloved leader to a community of over 1.6 million. But her newest book, AWAKE, isn't about business strategy. It's about what happens when your identity, your roles, and your life fall apart… and how to rebuild from a more honest, more aligned place. Jen walks us through what she calls a Midlife Renaissance, not a crisis. It's a powerful season of reassessing everything you've been told about womanhood, worth, work, and success… and reimagining a life and business that truly feels like you. If you're an entrepreneur navigating change, if you're pivoting your purpose, or if you're wondering what stays and what goes in this next chapter… click play. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/starting-over-in-business-your-terms  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Your perfectionism isn't protecting your reputation… It's protecting your ego. And it's costing you real money, real impact, and real progress toward the life you want to build. After building my business over the last decade, I've learned this hard truth: perfectionism is selfish.  Every minute you spend polishing something that could already be helping someone is a minute you're withholding value from your audience. Every hour spent perfecting is an hour not spent learning from real market feedback. Every delayed launch is revenue walking straight out the door. If you have a Google Doc full of business ideas, a camera roll packed with content you'll "post later," and a heart full of dreams you're not quite ready to share, this one's for you. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/perfectionism-is-costing-you-money  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Intel, antaño líder indiscutible en el diseño y fabricación de semiconductores, ha perdido su posición predominante frente a competidores como Nvidia y TSMC. Durante décadas, Intel fue sinónimo de innovación en procesadores para ordenadores personales. Todos recordamos su línea de producto Pentium, el célebre eslogan “Intel Inside” y el no menos célebre Intel Bong que sonaba en los anuncios. La empresa fue fundada en 1968 por tres pioneros de los semiconductores: Robert Noyce, Andrew Grove y Gordon Moore, que formuló la ley que lleva su nombre. Durante años Intel dominó el mercado. A principios de siglo tenían una cuota de mercado del 90% en servidores y más del 80% en procesadores. Pero una serie de errores estratégicos en cadena la han llevado a perder terreno en sectores como los smartphones y la inteligencia artificial. Ha sido la irrupción de la IA la que ha transformado la industria de los semiconductores y eso ha beneficiado especialmente a Nvidia. Esta empresa, antes centrada en tarjetas gráficas para videojuegos, capitalizó la demanda de circuitos especializados para IA. Entretanto Intel ha visto como se desplomaba su su facturación y el año pasado entraron en pérdidas. A la división de fabricación no le ha ido mejor. Los taiwaneses de TSMC le han arrebatado el liderazgo y hoy esa empresa vale diez veces más que Intel. Tras la pandemia hubo escasez de chips, eso hizo subir los precios y puso a este negocio en la mira de todo el mundo. Pero Intel no supo adaptarse a las nuevas dinámicas del mercado. Su incapacidad para competir en el diseño de chips para IA la dejó rezagada. Se echó entonces en manos del Gobierno. En 2022 se acogió a la ley de chips aprobada por Joe Biden con la intención de construir nuevas plantas de fabricación y ampliar las existentes. Ahí los problemas se acumularon. La ley se fue implementando de forma muy lenta y la caída en la demanda de sus chips complicaron su situación. Con Trump las cosas han ido a peor. Tras criticar el modo en el que se había gestionado la ley de chips, el presidente exigió la dimisión del nuevo CEO de Intel, Lip Bu Tan por supuestos vínculos con China. Tan, nacido en Malasia pero ciudadano estadounidense, ha tenido que negociar con el Gobierno y ha cerrado una tregua, pero a cambio de convertir 9.000 millones de dólares en subvenciones no entregadas en una participación del 10% de Intel para el Estado federal. Junto a eso la japonesa SoftBank ha inyectado 2.000 millones de dólares en la empresa tras acordarlo con la Casa Blanca. Estas dos maniobras han permitido estabilizar la situación financiera de Intel, al menos temporalmente. No obstante, los problemas persisten. Intel sigue teniendo dificultades para competir con TSMC en fabricación y con Nvidia en diseño. La empresa ha despedido ya al 15% de su plantilla y ha cancelado proyectos como una fábrica en Alemania. Para sobrevivir, necesita nuevos clientes y productos innovadores, pero cambiar de proveedor en un sector tan especializado es complejo. La intervención del Gobierno más que una solución podría terminar siendo un problema. Con políticos de por medio se frenará la innovación ya que los nuevos dueños darán prioridad a las cuestiones políticas sobre las del mercado. Intel, ahora con el Gobierno como accionista de referencia, debe encontrar un plan creíble para recuperar su relevancia en un sector donde la competencia es feroz y los errores se pagan muy caros. En La ContraRéplica: 0:00 Introducción 3:58 Intel a la deriva 32:56 Artistas y política 38:47 ¿Por qué crece el cristianismo? 43:43 Mercado de capitales europeo · Canal de Telegram: https://t.me/lacontracronica · “Contra la Revolución Francesa”… https://amzn.to/4aF0LpZ · “Hispanos. Breve historia de los pueblos de habla hispana”… https://amzn.to/428js1G · “La ContraHistoria de España. Auge, caída y vuelta a empezar de un país en 28 episodios”… https://amzn.to/3kXcZ6i · “Lutero, Calvino y Trento, la Reforma que no fue”… https://amzn.to/3shKOlK · “La ContraHistoria del comunismo”… https://amzn.to/39QP2KE Apoya La Contra en: · Patreon... https://www.patreon.com/diazvillanueva · iVoox... https://www.ivoox.com/podcast-contracronica_sq_f1267769_1.html · Paypal... https://www.paypal.me/diazvillanueva Sígueme en: · Web... https://diazvillanueva.com · Twitter... https://twitter.com/diazvillanueva · Facebook... https://www.facebook.com/fernandodiazvillanueva1/ · Instagram... https://www.instagram.com/diazvillanueva · Linkedin… https://www.linkedin.com/in/fernando-d%C3%ADaz-villanueva-7303865/ · Flickr... https://www.flickr.com/photos/147276463@N05/?/ · Pinterest... https://www.pinterest.com/fernandodiazvillanueva Encuentra mis libros en: · Amazon... https://www.amazon.es/Fernando-Diaz-Villanueva/e/B00J2ASBXM #FernandoDiazVillanueva #intel #semiconductores Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

How does a tech company turn a simple sound into one of the world's most recognizable audio marks - second only to a baby crying? Former Intel Global Brand Director Merlin Kister reveals the strategic thinking behind Intel's most iconic brand elements during his nearly two-decade tenure.From simplifying product naming with the Core i3/i5/i7 system to creating Intel Gamer Days - an experiential event that expanded globally - Kister shares practical insights on aligning brand decisions with business objectives. He unpacks how Intel maintained its brand leadership even as competitors emerged, through initiatives like the Intel Inside program and strategic partnerships with PC manufacturers.Key topics covered:How Intel simplified its product architecture to help consumers make better purchasing decisionsThe business strategy behind the famous Intel sonic brand and Intel Inside programCreating meaningful brand experiences through partnerships with the Olympics, NFL and gaming communityBuilding trust with technical audiences while maintaining broad consumer appealBalancing short-term sales goals with long-term brand equityKister provides a masterclass in connecting brand initiatives to revenue and profitability while never losing sight of the end user experience.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

In this episode of KP Unpacked,  the number one podcast in AEC, KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner.You're selling to GCs. You're marketing to architects. But if the owner doesn't see the value, you're just noise in the vendor stack. KP unpacks the real reason BIM didn't deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon.

Intelが「Intel Inside」スローガンを“強化”　世界に自社の存在感をアピール。　Intelは4月2日（米国太平洋時間）、新しいブランドスローガン「That's the power of Intel Inside」を発表した。同社が1990年代から利用してきた「Intel Inside」（登録商標）に敬意を払いつつ、パートナーや顧客と共に重要な役割を果たしていくことをアピールすることが目的だという。

In this episode, Scott Becker discusses Intel's surprising stock surge, driven by Lyft's decision to use MobileEye technology.

In this episode, Scott Becker discusses Intel's surprising stock surge, driven by Lyft's decision to use MobileEye technology.

John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company's infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025.  John and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, which Life Science Nation hosted. (Wendy recently interviewed Dennis Ford, founder and CEO of Life Science Nation, which specializes in fundraising for life sciences companies.) In this episode, John describes three clinical applications for Prapela's technology and outlines the company's global expansion strategy, focusing on providing valuable insight into navigating international markets, regulatory challenges, and cross-cultural communication.  The Science Behind Safer Sleep  At the heart of Prapela's innovation is that 62% of healthy infants experience irregular breathing patterns and oxygen desaturation in their first three months of life. The Collaborative Home Infant Monitoring Evaluation (CHIME) study monitored over 1,000 healthy infants at home using hospital-grade equipment to track their respiration, cardiac activity, movement, and oxygen saturation levels. Episodes varied in frequency, severity, and duration among babies—some experienced them once, while others showed multiple occurrences.  Most significantly, these breathing irregularities occurred not just in at-risk infants but in otherwise healthy babies, highlighting a previously unrecognized challenge in early infant development. (Ramanathan, R., et al. (2001). Cardiorespiratory events recorded on home monitors: Comparison of healthy infants with those at increased risk for SIDS. JAMA, 285(17), 2199-2207.)  Prapela's infant mattress helps to regulate babies' breathing through a gentle, barely perceptible vibration. The innovation grew out of research by Dr. David Paydarfar, who, in the 1990s, discovered that a specific type of random vibration, known scientifically as "stochastic" vibration, could improve the “pacemaker function,” the neurons in a baby's brain that controls automatic breathing. The vibration is so subtle it moves less than half the diameter of a human hair, making it effective and non-disruptive to sleep patterns.  The Hospital-First Strategy  The company has secured over $8 million in funding through grants and awards, allowing them to maintain control while developing their technology. John says this will enable the company to seek equity investment from a position of strength, with FDA clearance on the horizon and a clear path to commercialization.  Their market strategy began in hospitals, aiming to directly and immediately impact infant care in critical settings. This approach is grounded in decades of successful medical device launches, which built a foundation of clinical credibility before venturing into the broader consumer landscape. The technology has already demonstrated its potential, reducing reliance on supplemental oxygen and minimizing the need for traditional breathing interventions.  John envisions a future where "Prapela Inside" becomes as recognizable in infant care as "Intel Inside" is in computers, starting with the 52 global manufacturers of hospital bassinets and incubators:  [W]e we can make this mattress fit any infant sleep device worldwide. So it doesn't matter if it's an incubator, bassinet, crib, or cot, as they use the term in international markets, right? We can make it fit those products. So, our strategy is similar to that of Intel with the microchip. You'll see a little badge when you buy a computer from Dell or some other company. It says Intel inside.  By positioning their technology as a vital component that transforms standard infant care equipment into advanced breathing support systems, Prapela aims to revolutionize hospital infant care worldwide. Following FDA approval, Prapela plans to pursue regulatory clearance in other markets, initially focusing on Europe, India, and the Middle East. The sequential approach allows them to leverage their FDA clearance while adapting to local regulatory requirements in each new market.  Cultural Intelligence in Global Marketing  John offers valuable insight into cross-cultural communication and marketing. He emphasizes several key principles for successful global expansion:  Language Simplification: English is widely spoken in international business, but vocabulary depth varies significantly. John advocates using simpler terms and friendly communication to bridge language gaps.  Local Market Adaptation: Success in one market doesn't guarantee success in another. Companies must adapt messaging, pricing, and marketing approaches to local market conditions rather than forcing an American-centric approach.  Brand Management: While maintaining global brand consistency is essential, give local managers some latitude in adapting messages to their markets. This is particularly critical when moving from clinical to consumer marketing, where terms like "calmness" might carry different cultural connotations across markets.  He underscores the importance of remaining open to and respectful of local customs and traditions in international business relationships with a memorable story from his early career in Mexico. The general managers of manufacturing operations presented him with a stuffed armadillo. Initially puzzled by the gift, he later learned it symbolized appreciation for his patience and understanding of their culture.  Brand Identity Across Borders  John explains that "Prapela" was carefully constructed from Latin roots to create a unique name that wouldn't carry unintended meanings in other languages. This thoughtful approach helps avoid the pitfalls that some major companies have encountered, such as the famous case of Chevrolet's Nova in Latin American markets, where the name unfortunately translated to "doesn't go."  The company's branding strategy balances global consistency with local flexibility from the outset. It maintains core clinical messaging that resonates with medical professionals worldwide while recognizing the need for nuanced consumer-market approaches. John explains that exercise is particularly important when communicating concepts like infant calmness or comfort, as cultural interpretations can vary significantly.  Listen to the full episode to learn more about Prapela's innovative approach to their technology and market entry strategy.    Links:   Website: https://www.prapela.com/  LinkedIn: https://www.linkedin.com/in/jkonsin/    Connect with Wendy - https://www.linkedin.com/in/wendypease/  Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com 

Show Notes for "The Silicon Valley Podcast" – Dave House Interview Guest: David House, American Engineer and Computer Designer Bio: David House, also known as Dave House, is a distinguished American engineer and computer designer renowned for his significant contributions to Intel, where he was pivotal in developing the company's microprocessor product line. He is widely recognized for coining the slogan “Intel Inside,” a marketing campaign that transformed Intel into a household name. Career Highlights: BSEE from Michigan Technological University (1965) MSEE from Northeastern University (1969) Early career at Raytheon and Honeywell, focusing on computer design and communications systems Joined Intel in 1974, eventually becoming the General Manager of the Microcomputer Components Division Led Intel's transition towards a marketing-driven approach, launching the “Intel Inside” campaign Grew Intel's microprocessor division from $40 million to $4 billion annually Served as President and CEO of Bay Systems and later CEO of startup Allegro Current Chairman of the House Family Foundation and Chair of the Board at the Computer History Museum Developed a theory related to Moore's Law, identifying an 18-month period for the doubling of transistor capacity on integrated circuits Interview Topics: Leadership Decision Making Managing for Results Conflict Resolution Meetings Vision and Mission: Integral to leadership and decision-making with culture being a fundamental aspect, often summarized as “Culture is the rules for when there are no rules.” Key Interview Questions: Introduction: Dave, it's a pleasure to have an industry legend like yourself here. To get us started, could you give our audience a quick 30-second overview of your impressive career? Mentorship: During those early years, who were some of your mentors, and how did they shape your path? Management Focus: Can we talk about some of the lessons learned? For starters, should a manager focus on managing people or outcomes? And how can they best achieve the desired results? Overspecifying Results: Can you elaborate on what you mean by overspecifying results? Decision-Making Process: You've talked about the importance of socializing the decision-making process. Can you explain what that means and why it's beneficial? Constructive Confrontation: You've advocated for a more constructive approach to confrontation in business meetings. Can you share why and suggest alternative strategies for addressing disagreements? Roles of a CEO: For aspiring leaders, what do you see as the two most critical roles of a CEO? Career Reflections: Looking back, which career choices are you most proud of, and what life lessons can our audience glean from those experiences? . Key resources referenced: - The book "High Output Management." 

0:00:00 – HKPUG 會訊 + Tech Talk 0:43:43 – 依輪乜事 0:56:25 – Main Topic 本集全長：2:17:31 Tag: Telegram 將提供部份疑犯個人資料給執法部門成釋放 CEO 交換條件, 三星印度工廠員工罷工竟要求職位世襲, iPhone 4S 入錯密碼被鎖機 10 …

Rob Karsten, Excelitas  Rob Karsten is regional EMEA director for Excelitas with responsibility for the Phoseon range of products that span the printing industry. Excelitas technology enables huge gains in productivity and efficacy yet they are often unseen within the machine, and as such, this poses a communication challenge. Citing the ‘Intel Inside' campaign, Rob explains how storytelling enables him to educate and inspire customers of the considerable advantages of Phoseon's market leading UV LED Curing technology! The Phoseon business was recently acquired by Excelitas, and the story of Phoseon and their market leading technology has been an inspiration. Rob is a great storyteller and has been instrumental to the success of the business!Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. In 2024, we hope to see you at one of our events:FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain

Hoewel de concurrentie steeds meer marktaandeel aan het winnen is, blijft dit bedrijf voorlopig nog onmisbaar in de chipsector: Intel! In deze aflevering van Doorgelicht richten journalist Nina van den Dungen en analist Jim Tehupuring de schijnwerper op het chipbedrijf uit Californië zodat jij als belegger kan bepalen wat een Intel-aandeel nou écht waard is. Nina vertelt je alles over de geschiedenis van Intel en Jim doet een fundamentele analyse.  Het bedrijf  Intel is één van de grootste fabrikanten van microprocessoren ter wereld met ongeveer 130 duizend werknemers in 65 landen. Het bedrijf is lange tijd marktleider geweest op het gebied van microprocessoren, maar vandaag de dag nemen concurrenten zoals AMD steeds meer marktaandeel in waardoor de positie van Intel als koploper steeds onzekerder wordt.  Het bedrijf werd in 1968 opgericht door Gordon Moore en Robert Noyce. Intel begon met het ontwerpen en de productie van computerchips die veelal te vinden waren in rekenmachines en industriële apparaten. Hoewel de eerste jaren verlieslijdend waren, sloot Intel de jaren 70 af met een winst van bijna 78 miljoen dollar.   De jaren 80 waren veelal succesvol voor Intel, vooral dankzij de deal die het bedrijf met computerbouwer IBM sloot waardoor de eerste personal computers (PC's) voorzien werden van Intel-processoren. Halverwege het decennium leed Intel wel één flink verlieslijdend jaar door de steeds sterker wordende concurrentie, dat was in 1986 toen het bedrijf bijna 203 miljoen dollar verloor.  In de jaren 90 wist Intel één van de grootste leveranciers van microprocessoren te worden, mede dankzij de succesvolle marketingcampagne ‘Intel Inside'. Het decennium werd afgesloten met een winst van bijna 30 miljard dollar.   De jaren 2000 stonden in het teken van tegenslagen voor Intel doordat concurrent AMD met een nieuwe lijn chips een groot marktaandeel wist af te pakken. Intel wist het hoofd boven water te houden door een megadeal met Apple te sluiten. Daardoor werden alle computers van Apple tot 2020 voorzien van een Intel-processor.   Rond 2016 begon de groei van Intel flink te stokken toen er productieproblemen ontstonden rondom de tiende chipgeneratie. Door overhaaste beslissingen kwamen de nieuwste chips pas in 2019 uit, terwijl dat in 2016 al had moeten gebeuren. Ook kwam Intel in een groot schandaal terecht toen aan het licht kwam dat Intel-processoren al sinds 1995 serieuze beveiligingslekken hadden.   In 2021 kondigde het bestuur van Intel een nieuwe strategie aan om het bedrijf terug te brengen naar een plekje aan de top. Sindsdien investeert Intel vooral in nieuwe fabrieken, in de industrie ‘fabs' genoemd, en probeert het ook op markt voor videokaarten te komen. Daarnaast hoopt Intel dit jaar ook marktaandeel van Nvidia te pakken met een nieuwe AI-chip.   De fundamentele analyse  Voor Intel bespreken we onder andere de omzet, de winst, het missende dividend(rendement) en de negatieve kasstroom. Ook kijken we verder dan de cijfers, we focussen op de innovatiekracht, het productaanbod, de concurrentiedruk, de naamsbekendheid en nog veel meer.  De presentatoren  Nina van den Dungen is journalist en presentatrice bij BNR Nieuwsradio. Als echte verhalenverteller vertelt ze je alles over ontstaansgeschiedenis van bedrijven.   Jim Tehupuring is analist en vermogensbeheerder bij 1Vermogensbeheer. Met een flink dossier aan kennis en jarenlange ervaring in de financiële wereld, analyseert hij bedrijven in begrijpelijke taal.   Over Doorgelicht  In Doorgelicht richten Nina van den Dungen en Jim Tehupuring de schijnwerper op de bedrijven achter je favoriete aandelen zodat jij als belegger kan bepalen wat ze nou écht waard zijn.    Disclaimer  De inhoud van Doorgelicht is geen financieel advies. Beleg altijd op basis van je eigen overwegingen en onderzoek.  Redactie en montage  Niels Kooloos See omnystudio.com/listener for privacy information.

Ron Whittier Interview Introduction Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore, who left Fairchild Semiconductor to start their own company. In the early years from 1970 to 1978, Intel went through major inflection points that helped transform it from a startup to an industry leader. Ron Whittier, who joined Intel in 1970 as an engineering manager, played a key role in navigating many of these pivotal moments. This included instilling the pioneering "Intel Culture" driven by Andy Grove, expanding into new product lines like microprocessors, raising funds through Intel's first public offering in 1972, and then rapidly scaling up design and manufacturing capabilities. From 1978 to 2000, Intel experienced explosive growth riding the PC revolution and the emergence of the world-wide web. Ron helped the company successfully navigate through additional inflection points like improving manufacturing processes under Craig Barrett's leadership, the famous decision to exit the DRAM business to focus on microprocessors, developing major marketing campaigns like "Intel Inside", transitioning to being a sole microprocessor supplier, and forming new groups like the Intel Architecture Labs and Intel Capital. Through recognizing and deftly navigating these many inflection points, Ron and Intel's leadership team transformed the company into a global technology powerhouse. We talked about   How did Intel balance looking for outside ideas and developing things internally? When you listen to historians talk about the history of Intel, what are they missing or not getting 100% correct? What words do you want to say to the next generation of Intel employees and entrepreneurs out there? Did you ever look at the other companies in Silicon Valley and think that their businesses were being run in ways that you wished to model? And much more…

Andrew's iMac is back.. again! Long live Intel? Sponsor, not a sponsor. We haven't chatted about movies in a while, and Jason almost still didn't get to. Martin brings some hyper-local "tech news" to the table for discussion! So many Mangos! Using Apple Podcasts? All notes can always be found here (https://listen.hemisphericviews.com/103)! Intel Inside 00:00:00 Audio Hijack (https://rogueamoeba.com/audiohijack/)

Pablos: There's this idea that was just published that you could produce concrete and make it stronger by adding charred coffee grounds to the mix. And this is some research out of Australia. So concrete, if it's not obvious, is like the most used material on the entire planet, aside from oil, which we burn. Cement, is in everything, and it's this like staggering scale problem. Partly because of its contribution to greenhouse gases, right? So when you make cement, you're burning some shit to make a bunch of heat to make the cement and you need that heat and there are ideas to decarbonize cement by electrifying cement plants. But then there's this chemical process going on, which is the bulk of the carbon emissions. And there's just no way to get rid of that. So that's kind of the lay of the land. Interestingly, about half of all the cement in the entire world is made in China. That country is basically made of cement. This is one of the major targets for trying to do reductions of carbon emissions. And these guys figured out how to use coffee grounds. It's not totally clear to me that they're using, uh, used coffee grounds, I presume that's the case, because there's 10 billion Kilograms of used coffee waste every year that mostly ends up as biomass rotting in landfills. So this is worth solving. I thought this was kind of interesting. You can't just take the coffee and throw it in the cement because the oils and stuff in it will seep out and actually make the cement fall apart. They invented this pyrolyzing process where you basically heat up the coffee grounds to a specific, pretty high target temperature, around 500 C, I guess. That'll get rid of the oils presumably, and makes it into an additive you can just throw into the cement mix and it makes it 30 percent stronger. So I got two things that are kind of interesting, related to this. We Have a company our fund backed called DMAT, and these guys figured out how to make cement that's lower carbon, but the way they do it, is they solved this 2000 year old mystery in material science, which is, how did the Romans make cement? Ash: I was going to bring that up. Pablos: Yeah. Cause they made the, the Pantheon to like two millennia ago and it's still there. It's unreinforced concrete in a seismic zone. And then they, somehow got busy, watching Netflix or something and got bored and forgot all about how to make cement. And then nobody's been able to figure it out ever since. Ash: They were just looking at the colosseum. They were like, Hey, I'd rather look at the lion. Maximus Aurelius or whomever. And then that's it. They're like, forget it. Pablos: Look at the cool lion. Oh shit. The lion ate the guy who knows how to make the cement. Ash: Literally probably what happened. Pablos: That is literally probably what happened. So anyway, I got this team at MIT that figured it out. Ash: It was self healing, right? Pablos: We figured that out a little while ago. It's self healing because what happens with cement is it fractures, water seeps into the cracks and then destroys the cement from the inside out. And that's what's happening to our bridges and everything else we made. And so to make it stronger and handle that, we load it up with steel rebar. So it's steel reinforced, and then it still only lasts 50 years. The Roman cements, apparently lasting at least 2000 years. And what happens is it just gets stronger because when it cracks, water seeps into the cracks and it activates these lime deposits that are trapped in there. And so then the lime fills the crack and seals it up and heals the cement. Presumably the colosseum is just getting stronger over time. Now we know how to do that. So we can make cement that lasts virtually forever, use less of it, use less steel, and the kicker is, it's about 20 percent less CO2, out of the box without even trying. That's pretty dramatic considering the, the scale of the problem and the lack of other practical ways of decarbonizing. So these might be compatible, right? You might be able to also use this coffee additive. What I like about this is that cement is such a big thing. Most people just take it for granted. They don't know how. Intensive this is from a carbon emissions standpoint and the scale of it. this. You know like we can actually make things way, way better. with some of these ideas. Ash: And the way they were doing it, the Romans had volcanic rocks, so they had this ability to automatically have the little bubbles in it. But I think what's interesting is that, some people are like, oh, can we put plastic? Isn't that where we just got in trouble with microplastics? Let's solve one problem and then really screw up something else. The idea I was thinking is maybe this is where the coffee ground becomes like the aeration, right? Cause the whole structure was that as the bubbles popped, that was how the lime. Seeped back in, right? The water combined. Pablos: I think that was one of the theories that was debunked. I'm not positive, but I think that was the, like the prevailing idea, or it was kind of a half baked idea of like how this happened. And I think that is not what actually, it's nothing to do with the volcanic rock after all. Ash: It wasn't the volcanic, right? They had a couple , right? One was like some guy was trying to do bacteria. five, six years ago. That was the other crazy one, which was like, we will just have a living organism inside. The other question is, during production, can you trap, can you use it to just trap the stuff? Like, if you look at, was it clean, right? If you look at those guys, Pablos: So that's what DMAT solved. And they do it with this process called hot mixing. Which apparently was considered dumb for, I don't know, centuries or something. And so nobody tried it. Apparently using hot mixing they can get the lime deposits optimally trapped in the cement. I don't know all the details. Ash: I like it. Pablos: Yeah, so we'll get them on the podcast sometime and have them explain all the all the ins and outs. But yeah, pretty cool stuff. Ash: The challenge with almost all of these carbon reduction technologies is scale. Oh, hey, we're going to take carbon out of the sky. And it's like, okay, what did, what was the impact? Well, it's like half a car. Pablos: Right because the sky is like the most entropic source of carbon there is. Literally, the number 400 parts per million. Well, let's see. If you had a haystack, and you had, 400 needles and, a million pieces of straw, good luck finding a needle. It's literally, the hardest possible place to get carbon. If you want to, sequester carbon, the thing to do would be to just, leave the fucking coal in the ground. Where it's, the highest density of carbon you could find. So yeah, it's, it's kind of idiotic. Most of these things kind of solve themselves if you solve energy. If you had like a shit ton of free energy, then yeah, you could go do carbon capture from the atmosphere, but, otherwise it's pretty painful. Ash: The problem is, yeah, like you said, unless you can turn it back into like a diamond or something, like you said, put it back into coal. These magma guys are, are cranking. Maybe we can use those guys. You've heard of the magma guys? Pablos: What's the magma guys? Ash: These guys were doing the near magma experiment. They're like, we're just going to go 6, 000 feet, like just a little over a mile. What's a mile? 5,280 feet? So you just go a little bit into the mantle. Just tap into that hyper geothermal. Pablos: I don't know what you're talking about. Ash: Oh, so there's a project, just came out a couple of days ago that they revealed that they have a timeline on 2025. They're going to do two. One is an open magma bubble, it's in Iceland and then they're going to do another one on top of it. They're going to build like a little station and they're going to go straight down. This is poking the bear, I would say. Pablos: So they're basically trying to do a man made volcano. Ash: Yes, yes, that's the, that's the way to think of it. Pablos: Iceland doesn't have enough volcanoes. Ash: There's not enough problems where you could just suddenly drill a hole and burst the pimple of God, right? I don't Pablos: People are worried about AI, and here we are trying to make a cousin for Eyjafjallajökull. Ash: I like it because someone's like, "there's infinite heat." And I'm like, "yeah, but it's kind of down there for a reason." Didn't work out too well for a lot of people, right? Pablos: I don't understand, I guess if you succeeded at drilling that hole, then I think you would have basically the same thing as the makings of a volcano. Ash: Yeah, but they're trying to contain it, right? They somehow feel like, like they could drill in a place... Pablos: You're going to have to cycle it because if it cools, even if the magma comes up and cools, it's just going to plug your hole. Ash: So the point is that they have to get a turbine to magma, magma rotating. It's wild. It's going to be interesting. just liked the idea that, that someone's literally poking the bear. Pablos: Oh, they definitely should try. Ash: Cause you know, we talk about fusion being risky, but this one I just feel has a lot more problems. Pablos: Yeah, I think they're just gonna, the magma is just gonna plug the hole. Ash: No, they've got, they've got, some ideas. Yeah, well, it is pressure. It's under pressure. That's why I keep calling it a pimple. Pablos: Yeah, that's why volcanoes get made, right? Ash: That's why they gotta go to Iceland. But, the interesting thing is, if you could technically, if you could maintain pressurization all the way up to the top, right, then it can stay magmatic and you could technically build some sort of, high velocity magma drive. That's, what they're thinking of. And that will just keep cycling. Cooling, but just spinning this turbine. Pablos: What do you do with the magma that comes up hot? Ash: It becomes like a, a river. Pablos: You run the turbine, but then where does it go? You gonna pump it back down? Ash: Yeah, it's as if you were in a magma flow, right? So magma continues to move. It continues, it has a lot of movement, which people don't realize. Look, the minute I heard drill 6,000 feet into a thin crust lava magma I sort of went, Hmm, this cannot end well. That's, that's the way I looked at it. But who knows? Pablos: But it's just Iceland, so you know, there's only like 130,000 people there. They're tough though. If anybody can handle it... Ash: Don't you remember? Didn't, they stop all transatlantic flights? You remember right? There's like a little Ash: cloud and, so just Iceland, but it's, it's literally on the jet stream. We Have a few airplanes crossing right over Iceland. No more going to Europe or vice versa. Pablos: Yeah, well, we overdid it anyway. Europe is basically just like a suburb of the U.S. now. Ash: And Brexit. So, you know, Pablos: There's a lot of people who are trying to figure out how to decarbonize cement and it stalls out in part because there's like four or five thousand cement plants around the world, and they all cost $100 million to build in the first place. A lot of the ideas for decarbonizing cement require building a new plant. And even if you could build one, you're not going to build 4,000 of them. They're Just non starters. And that's part of why I like DMAT is that they can integrate in any cement plant with basically zero capex. You can just go in and upgrade, turn some knobs, and make a new formula. So, that's super cool, and hopefully this coffee based additive would have that property as well. Ash: I think what's interesting is just the coffee part of all this conversation. Pablos: If I go back to that article, it says that there's, 10 billion kilograms, which is 22 billion pounds of coffee waste a year. I presume this is post consumer grounds. Ash: This is probably commercial coffee grounds that they can track using, like, Starbucks. It doesn't include what we take home. Pablos: So it's at least something like three pounds of coffee grounds per human, for every man, woman, and child on Earth. I don't even drink coffee. So somebody else is doing double. The other one that we, got excited about and backed is this, startup called Marvel Labs. What's exciting there is they figured out how to use the used coffee grounds as an input material for 3D printers. That sounds like kind of a cute thing, but the truth is it's staggering implications. And it's because 3D printers, they're called rapid prototypers because we used them in labs and they were very expensive and impractical for a long time. And then in 2007, one of my buddies helped start MakerBot, and I was an advisor for MakerBot, which was the first consumer 3D printer. And so we thought we were gonna eventually build farms of these things like AWS, you'd just have a data center full of MakerBots and you'd wire them up to the "buy now" button, and whenever you clicked "buy now," a MakerBot would print your stuff and then print a box around it and then print a FedEx label on it. It would show up in the mail. Obviously that didn't happen, and here we are 15 years later, and you don't buy anything on Amazon that's 3D printed. There's two big reasons. One is they're one pixel printers, so they're super slow, and that makes it expensive. And then the other part of it is that the input materials are expensive, so you've got these high quality filaments, plastic filaments and things that are expensive. At the end of the day, you're competing with injection molding, which is like the cheapest way of making anything on Earth. And so, it hasn't worked out. There's a couple of exceptions. So for example, with metals, 3d printing of metals has worked out pretty well for two reasons. One, they're higher value parts. So you're printing, you know, jet parts and rockets and stuff. But also the technique in the printers is it's a powder bed, so you have this bin of powder, you run over it with a binder, like glue, from an inkjet head or a laser or something to sinter it together, and then, you pick up your part and shake it off, and you've got this part that was printed in a bed of dust. It's actually a very elegant way of making a 3D printer, and it's faster, because they're more like layer at a time instead of pixel at a time. Anyway, so what Marvel Labs did is they adapted that style of printer, which is fast, but the input material is these used coffee grounds and what the effect of that is, is now they can print stuff out of coffee. They're making all kinds of stuff. Sinks and light fixtures and bicycles and things. And the parts come out of the machine. They're made of coffee and then they just powder coat them with paint or metalize them so they look like metal and you can't even tell that it's made of coffee. And so this whole thing works awesome, but the main reason that it's important , and the reason that we invested, is that it flips the economics. So now, these parts that Marvel Labs is making, they've reshored manufacturing, they manufacture stuff in the U. S., they do it fully automated. And the parts are cheaper than doing it in Asia. That's what's exciting to me. They're also printing with seaweed. They're printing with sawdust. All the technologies they invented to make it work are about, printing with biomass in general. They're kind of the kingpin. Now we can get this whole vision together of producing things on demand in 3D printers in the U. S. Ash: It's interesting because several things, right? One is, like you said, it's not just, the on demand. All of our strategic risk starts to change, right? Think of what happens when, we get to a point where we're having another pandemic or, I don't know, they go after Taiwan. Supply chain changes if you're suddenly local, right? As long as we can get enough coffee into the system, we have enough of our own source material. Pablos: Ha, Ha, ha, ha. As a matter of national security, Americans are being asked to drink more coffee. Ash: It's a national security imperative that you get a frappuccino. Pablos: Well, I found out China just surpassed the U. S. as having the most Starbucks locations. Ash: China did. Frightening. I mean, Japan, Starbucks, whole different story. I was just looking at the botanical Starbucks in Japan, Starbucks is its own, own different conversation. But I was going to say that when you think about all of this, the implications for logistics, and one thing I wasn't sure on, on the way that they produced, what was their binding material? Because I know they're, one of the things they were talking about was biodegradability. Pablos: Marvel Labs has invented a variety of different binders. One of them is entirely sugar based. They use it with seaweed and they can make these biodegradable parts. Which is really cool, and then they have some top secret binders they invented that are super cool and they're not ready to announce them yet, but it's awesome. Ash: I saw some of the pieces. Pablos: Yeah. Oh, that's right. Ash: I got to actually play around with it. I, I think what's amazing to me is that the idea that you can cut production time. I don't know if it was an experiment or if they still do it, but remember there was Amazon Now. Where like they had little trucks going around and, and they had like USB cables or like whatever you needed, like that minute. Pablos: circulating your neighborhood With, that was loaded with the things that they predicted, were going to be bought. Ash: Yeah, 100%. That's what it was, right? They predicted that, everyone in Palo Alto needs like an extra USB cable. And they had one and you could get it like one hour delivery. Pablos: But that truck could just have a 3D printer in the back. Ash: That's exactly it. Right? Like imagine, how big are these things? How big are the printers? Pablos: The printers are, I'd say like 80 percent of the printer is the print bed by volume. So, if you have a printer the size of a refrigerator, 20 percent of it is gantry and other crap. And that's pretty typical of 3D printers, I guess you could say. And at least in a powder bed style printer. And the rest of the volume is printable. So, these printers are actually quite large. And one of the nice things about a powder bed printer is that you could just print a whole bunch of parts at once. You just fill up the bed with parts because they're just floating in powder because the powder is like the support material as well. It makes it easy to do big batches of stuff. If you're printing coffee mugs, you can print it and you got a fridge size printer. You can print, a couple hundred mugs or whatever all at the same time. And then, they just come out of there. I'd say 3D printing's future, over the next 10 years or so will be really focused on figuring out how to make multi material printers. There's a little bit of work on that now, especially trying to be able to do conductive materials. It'd be great to be able to print something like a game controller or a pair of headphones or something, have some of the wires printed in it. Ash: Maybe you have the recycled aluminum just like get blasted and powderized. I know of a magma plant coming up that might be able to... Pablos: Can we make a magma, printer? Ash: You take the aluminum, you feed it into the magma god and it comes out powderized. Pablos: Well, most aluminum comes from Iceland anyway. Aluminum is essentially made of electricity and they have access to cheap, clean electricity, Ash: That's the, the, secret, right? So we have infinite power and then they're just producing the conductive dust. One of the things I was thinking is like, how do you market this, right? Because we have to get a behavioral change on consumption. It's so easy to go with fast fAsh:ion, fast goods. We're addicted, I don't know if you've ever seen Wish? Pablos: Oh, uh, I know what it is, but I've seen Temu. I signed up for Temu. I ordered some shit before I found out it was obviously Chinese spyware app. And I um, I, bought some shit Temu cause it was so cheap. They're like paying you to take this stuff. And then it was like worse than infomercial products. Like I got these things and they're the cheapest possible things. And they had used like trick photography. I bought this bottle of, a cleaning product, I have it right here. I'm looking at it. It's this bottle called Foam Cleaner. I'm like, oh cool, I'll use that to clean the shower. I don't know what, kind of bug eye lens they must've used to photograph this thing. But when it showed up, the bottle itself is literally a 60 milliliter bottle, which is, that's like the size of, it's like a large bottle of nail polish, Ash: It's like, It's like, not even a perfume bottle. Pablos: And then it's got the full size spray head that you'd have on a bottle of Windex or something on it. So this whole thing, it looks like a joke. Nobody would ever do this. I've never seen a bottle this small with this big, like the spray head by volume is bigger than the bottle. Ash: So basically you've got a bobblehead cleaner. That's what you're saying. Bobblehead but foam cleaner. That's it. That's it. We can market it. Pablos: Yeah. I mean, I'm afraid to spray it because you know, like if I pull that trigger more than three times, the bottle will be empty. Ash: I'm sure it's not a neurotoxin or anything. Pablos: Okay. But anyway, the point being. Yeah, it's Temu and Wish and all this bullshit. I don't know about consumer behavior change. You would know more than me. What are the odds that we're ever gonna be in a world where people buy less shit? Ash: It's not that we buy less. I'm trying to figure out if we can shift them, right? Think about it. At one point, we were all obsessed around Gore Tex, it was like the magic, right? We had just left our class on osmosis and we were like, wow, it's like osmosis in a fabric, we were excited. Pablos: Maybe explain how Gore Tex works. Ash: Gore Tex's whole idea was about breathability, where the pores on the fabric were supposed to for air to go out, but water not to come in. Pablos: Which works because... Ash: It's surface tension allows the droplets to hold more together, so they're bigger than the water vapor molecules going out, right? So, so the molecular sizes are different. So you can create this sort of barrier. Now there's 50 versions of this to Sunday. But, Gore Tex was, was something which became a brand name, right? I don't know if it was before Intel Inside, but it was kind of the same concept, right? Saw a little label on Gore Tex. Pablos: It's like the Dolby of outerwear. Ash: It is. It was the Dolby of Outerwear. So I think somehow we've got to build that kind of reputational or brand concept, For example, if it's the seaweed and sugar and everything nice, right? Pablos: Okay. I see. Full circle brand where it's like "buy as much of this shit as you want. Whenever you're done we're just gonna turn it into the next shit you're gonna buy." Ash: it's not just recyclable... Pablos: It's like infinitely recyclable. Recycling is a is a joke. Ash: And the amount of energy and stuff that it takes is is sort of crazy, on that as well, right? So that's that's one of the, the sort of big, big problems that that happens with it. And I think one of the challenges is that we've got to figure out a way. That, something like what we're talking about in terms of, this new product, this new mechanism, this new process can be Gore Tex'd. Or Dolby'd, and a little bit more than like this is recyclable. I think we're kind of over it, right? Like we've seen the little symbol, we don't even know what's going on anymore. I know that in most countries they have like, at least like five bins. I think most Americans can't figure out like. What's up? There's a blue box. Pablos: You could imagine a version of this where, ultimately everything is just made of, some atoms, right? They have to come from somewhere. And then the energy it costs to, move them around and stick them together. So. You know, if you sort of just take that approach, you could say, okay, this stuff is made of this much joules and, this many atoms, like you could basically measure everything that way. Then you could say like, all right, well, the total cost of ownership in a given product could be added up that way. The cost of like mining all the shit, the cost of transporting around the world, the cost of, burning stuff to make it, whatever it takes. If you added that up for any object, it would probably be staggering. In the long run, you would, you, what you would like to do is track things that way and then be able to say, okay, this is kind of a full circle product, like an apple is probably like the closest you get maybe to a product that is low impact, it grows, we there, there's some energy cost in transporting it from a farm to your mouth, and then you eat it, you throw out a quarter of it as biomass. Ash: When you say an Apple, not your iPhone. Pablos: Oh yeah, I'm talking about like an actual physical apple. The kind you can eat. Yeah. Not an phone. Granny Smith, not a Macintosh. Ash: But maybe that's the score, right? Pablos: I think your Intel inside becomes... Ash: is it net negative? Is it net positive? Pablos: It's net negative or it's like close to the threshold of about an apple instead of being, at the threshold of like about a Tesla. Ash: That may be the interesting way to do it? So maybe a dynamic symbol is the way to think of it, right? So instead of the old Intel Inside or Dolby Atmos or whatever's going on, or Gore Tex, maybe it's about the level. Is there a number? Is there a score? Lasered in or 3D printed into the object itself or, or anything that you look at, it just tells you that this has a small number or a small something that people can understand that's better or higher or whatever. Pablos: Energy star. Ash: I look at something like calories. Like years and years ago, we all started getting obsessed and that definitely the generation that grew up with cereal boxes, who had nothing better to read. And we didn't have a iPhone to scroll. We read cereal boxes. We knew more about niacin and potassium in your cornflakes than any human should ever know. Pablos: It's true. I read a lot of cereal boxes. Ash: That's what you'd read. You read, you'd read the cereal box. When they changed the USDA standard for what you can see inside, the bigger format I remember that was like a big change on the packaging design. That was something where we could see the calories and then we realized, per standard serving size or whatever it was. And I think that at some point, the same thing has to happen, right? Each object that we consume or buy, can have that. There's actually a company. That we're looking at, called Love, like seriously called love.com. Uh, uh, I won't go into much more about that, but they're actually trying to change this, like specifically change this idea. They're trying to build an Amazon. First of all, they have love.com. I sort of tossed out the idea that it's powered by love. And that way, it can have a score, each thing you're buying. They curate what's allowed to be sold on there. So it's like an Amazon, but like, we're going to get rid of Pablos: So all you need is love. Love is all you need? Ash: It's true. That's their eventual goal is to go head to head with Amazon. A billionaire multi time, entrepreneur who's kicking this off. What's interesting, though, is I think people will start to recognize this. Pablos: Yeah, you could do some big branding campaign around, certified green or whatever, but it seems so like all these things are so gameable. I mean like calories, even like, I understand this as a kid, but now that I know what a calorie is like... Ash: It's totally gameable. Pablos: Oh my god, that's a totally fake thing that we made up that's, like, barely a measure of anything. Ash: That's why I picked it. I was going to say that with good numbers come good evil, right? Are you drinking a 12 ounce can of Coke? Was it like eight ounces? What did they do? It's interesting how it became a complete nonsense number? It mattered. We learned later that maybe the mix matters, and it wasn't about the sodium. And there's a lot of little bits that didn't matter. The question becomes, can you build something genuinely? There's another company, we invested in, Dollar Donation Club. And what's interesting about them is, when Seth, who's the founder, said, "Hey, I'm going to see if we could create the world's first super philanthropist." The idea that if we all gave a dollar a month, technically it's billions of dollars. You can make a lot of changes. He said," where am I going to give the money? I don't want to be another money place. I want to be something where I can see the impact." So he built a giant impact map of things he wanted to do. And he said, "okay, I want to know exactly how many kilos of microplastic are removed for my donation." Like, I don't care that I donate $1, $2. I was like, I'm willing to go and take out a kilo. Well, it turned out he can only get to like, I forget what the number is like 11 or 20 charities. It took that long and that his professional teams, like when they vet out what the charity really does. Pablos: Yeah. Ash: Almost no one qualified. So I think this is the unfortunate thing that's going to happen, right? So if our coffee friends bring it full circle, if Marvel can really like just crush it. Like they can demonstrate there's an actual true cost reduction I'm talking about from Guangzhou to, Columbus. By the time it gets there, like what actually happened and then the return leg, right? Like what happens on the back if, if that's actually a real score. That we can defend. Maybe that's what Marvel has to do. Pablos: The way it should be done probably is kind of like, consumer reports. There ought to be, like, life cycle metrics made for, the product coming outta Marvel Labs versus its competitor that came from Guangzhou. Here's your Samsung versus iPhone versus, Nokia or whatever and somebody does the research and figures out; this is the mining footprint; this is the shipping cost. This is how much, energy was burned. The factory is running off of a coal plant versus a nuclear reactor or whatever. Ash: Like Energy Star, but like it actually makes sense as opposed to Energy Star. Pablos: Yeah, and that could be given a score in joules that just ranks these things against each other. Ash: But we're talking about three ideas here, right? So that one idea is to get somebody to come out there and say, look, fundamentally, product life cycle measurement is something someone should go build, like someone should, whether it's independent of Marvel or not, somebody should do it. And then different manufacturers or, or whether it's a 3D printer of type company or someone else should go in and say, look, let's show you why we are the lowest score, the highest score, whatever the, whichever one's considered the better thing. And then we have to create education and marketing on that, to say, Hey, if you're not doing this, you, you are literally creating damage. Pablos: There must be initiatives like this that we don't know about. An interesting thing to consider is an iPhone is made of whatever, 2000 components. Some of them are like screws that Apple sourced and didn't manufacture. Where was the metal for the screws mined? Where's the factory for the screws? How far are the screws traveling to get to the iPhone factory? All that kind of stuff. And so you would, eventually if this were fully played out, when you design an iPhone and CAD, it would just tell you, where your screws are coming from. We already have the environmental impact score for those screws. Pick the ones that have the lower score. Ash: So this is like an SAP thing. So go back to, Fast moving consumer goods. So in the FMCG world, one of the things that's really interesting is something called, smart label and smart label is interesting because it said, Hey, like ingredients don't cut it. I want to know like really what's going on, it goes really deep, you can dive into the label, but where did you source it? Like, is it really honey from here or what was going on? I think Nestle, I think some of the biggest players all support it. Procter and Gamble, all these guys are on smart, smart label. Now that's interesting because you're almost already there, for those guys, you're pretty close, but that's for food. Hopefully that's mostly biodegradable. Otherwise we have other problems in life. Pablos: Yeah, that's interesting. Maybe that could be extended so that all the, the ingredients of my, headphones... Ash: Exactly. Could you extend that construct? I actually think back to another company, from years ago, it is one of my patents, from a while back. it was a company called, Black Duck Software. You were talking about, as you're sitting there with your CAD, I was thinking of, open source. Remember it was like, ""are you using something that's gonna infect the rest of your project?" When you're coding in Eclipse or something and you're like, oh, let me just grab this little... Pablos: You accidentally scoop up some GPL library... Ash: Yeah, it's an LGPL or something. It happened to Fidelity. Their entire mortgage calculator, their entire mortgage algorithm had to be open sourced because they used a website plug in. So, they eventually invested in the company. Obviously, they invested in us. But what was good is that, when you, were able to sit down and look at the project, it would tell you immediately, like, if you put this in there, you will like, have to open source your print driver. Pablos: All that should just be in CAD. A lot of CAD software has a plug in to tell you how much it's going to cost to machine that part that you made based on the design. And it could easily tell you how much material it's going to take and how much material cost there's going to be. But you could extend on that and say, you chose these screws. Here's how much they're going to cost. Here's what the lead times are. All that's in SAP already. And then it tells you, this is the environmental footprint of the screws you chose. Ash: And now you can tie that into some exchanges or B2B sourcing companies and just say, okay, give me a scenario. I want to automatically reduce my carbon or my, my total footprint. Where else could I source, right? So maybe instead of titanium screws, I have to manufacture for this new titanium iPhone from like some Russian mine where the titanium lives. Pablos: be seven Web3 companies trying to do this already. Ash: I think what they miss. And this is something that I think is an interesting part of the journey, right? That you and I also take is it sometimes great technology and great back end stuff doesn't hit the front. The only reason calories don't matter today because we woke up and realized that somebody paid off the cardiologists to get us to eat margarine and told us that sugar was, okay and fat was terrible. That was programming, right? That was maybe we need some good programming. I mean, we got programmed the wrong way. Maybe we need to program people. To see the right thing. And I don't know that we could be seen as altruistic or that we're necessarily not, not commercially motivated. I think that there's some way that today because of information and speed of information, I think we can create some level of transparency, like you said. And then we can turn around and say, back in the day, I couldn't tell you where my, millet was coming from for the food. Today we can, Smart Label will tell you literally where that food comes from. I think we could do something fun, fun with that. Someone should go do that. Pablos: Yeah. Someone should go do that, which is, one of the main points of doing this podcast is that hopefully we'll come up with ideas that somebody else should go do.

Dirk Abendroth ist seit Mai 2022 CEO von Customcells. Er soll den Entwickler und Produzenten von Highend-Akkus, die unter anderem in Sportwagen und Flugtaxis stecken, zum Global Player machen. Wie, das erklärt er im Gespräch mit Host Christian Cohrs. Außerdem blickt der Mobility-Manager zurück auf frühere Stationen seiner Karriere – von BMWs i-Modellen, beim chinesischen Auto-Startup Byton, einen Zwischenstation als CTO Automotive von Continental soweit Lukasz Gadowskis VC-Firma Team Global.

Dans notre bonus 405 avec Sébastien B. et David. • Chine : Des processeurs maison "Intel Inside" (source) • Commerce : L'UE veut plus de transparence sur les droits de douane dès l'achat (source) • OpenAI : Les créateurs de ChatGPT appellent à réguler l'IA (source) • Monocle : Un monocle ChatGPT, c'est rizzGPT (source)

Dans notre bonus 405 avec Sébastien B. et David.• Chine : Des processeurs maison "Intel Inside" (source)• Commerce : L'UE veut plus de transparence sur les droits de douane dès l'achat (source)• OpenAI : Les créateurs de ChatGPT appellent à réguler l'IA (source)• Monocle : Un monocle ChatGPT, c'est rizzGPT (source)

akaRadioRed welcomes three happy Creatives. Leslie M Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, was a stockbroker for E F Hutton until CBS Monday Morning called him about the history of Tater Tots. Toni Gitles, CEO of Caregiver Empowerment, Heart Light Enterprises LLC, is a Happiness Trainer, and a caregiver conference coordinator and speaker on Dementia-Friendly Cruises. Steve Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, earned a BFA in Graphic Design and was the design lead and creator of the “Intel Inside” logo. Join akaRadioRed for Read My Lips: The Taste of Creativity!

akaRadioRed welcomes three happy Creatives. Leslie M Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, was a stockbroker for E F Hutton until CBS Monday Morning called him about the history of Tater Tots. Toni Gitles, CEO of Caregiver Empowerment, Heart Light Enterprises LLC, is a Happiness Trainer, and a caregiver conference coordinator and speaker on Dementia-Friendly Cruises. Steve Grigg, co-founder of the Grigg Tater Tots Legacy Foundation, earned a BFA in Graphic Design and was the design lead and creator of the “Intel Inside” logo. Join akaRadioRed for Read My Lips: The Taste of Creativity!

We've talked about the history of microchips, transistors, and other chip makers. Today we're going to talk about Intel in a little more detail.  Intel is short for Integrated Electronics. They were founded in 1968 by Robert Noyce and Gordon Moore. Noyce was an Iowa kid who went off to MIT to get a PhD in physics in 1953. He went off to join the Shockley Semiconductor Lab to join up with William Shockley who'd developed the transistor as a means of bringing a solid-state alternative to vacuum tubes in computers and amplifiers. Shockley became erratic after he won the Nobel Prize and 8 of the researchers left, now known as the “traitorous eight.”  Between them came over 60 companies, including Intel - but first they went on to create a new company called Fairchild Semiconductor where Noyce invented the monolithic integrated circuit in 1959, or a single chip that contains multiple transistors.  After 10 years at Fairchild, Noyce joined up with coworker and fellow traitor Gordon Moore. Moore had gotten his PhD in chemistry from Caltech and had made an observation while at Fairchild that the number of transistors, resistors, diodes, or capacitors in an integrated circuit was doubling every year and so coined Moore's Law, that it would continue to to do so. They wanted to make semiconductor memory cheaper and more practical. They needed money to continue their research. Arthur Rock had helped them find a home at Fairchild when they left Shockley and helped them raise $2.5 million in backing in a couple of days.  The first day of the company, Andy Grove joined them from Fairchild. He'd fled the Hungarian revolution in the 50s and gotten a PhD in chemical engineering at the University of California, Berkeley. Then came Leslie Vadász, another Hungarian emigrant. Funding and money coming in from sales allowed them to hire some of the best in the business. People like Ted Hoff , Federico Faggin, and Stan Mazor. That first year they released 64-bit static random-access memory in the 3101 chip, doubling what was on the market as well as the 3301 read-only memory chip, and the 1101. Then DRAM, or dynamic random-access memory in the 1103 in 1970, which became the bestselling chip within the first couple of years. Armed with a lineup of chips and an explosion of companies that wanted to buy the chips, they went public within 2 years of being founded. 1971 saw Dov Frohman develop erasable programmable read-only memory, or EPROM, while working on a different problem. This meant they could reprogram chips using ultraviolet light and electricity. In 1971 they also created the Intel 4004 chip, which was started in 1969 when a calculator manufacturer out of Japan ask them to develop 12 different chips. Instead they made one that could do all of the tasks of the 12, outperforming the ENIAC from 1946 and so the era of the microprocessor was born. And instead of taking up a basement at a university lab, it took up an eight of an inch by a sixth of an inch to hold a whopping 2,300 transistors. The chip didn't contribute a ton to the bottom line of the company, but they'd built the first true microprocessor, which would eventually be what they were known for. Instead they were making DRAM chips. But then came the 8008 in 1972, ushering in an 8-bit CPU. The memory chips were being used by other companies developing their own processors but they knew how and the Computer Terminal Corporation was looking to develop what was a trend for a hot minute, called programmable terminals. And given the doubling of speeds those gave way to microcomputers within just a few years. The Intel 8080 was a 2 MHz chip that became the basis of the Altair 8800, SOL-20, and IMSAI 8080. By then Motorola, Zilog, and MOS Technology were hot on their heals releasing the Z80 and 6802 processors. But Gary Kildall wrote CP/M, one of the first operating systems, initially for the 8080 prior to porting it to other chips. Sales had been good and Intel had been growing. By 1979 they saw the future was in chips and opened a new office in Haifa, Israiel, where they designed the 8088, which clocked in at 4.77 MHz. IBM chose this chip to be used in the original IBM Personal Computer. IBM was going to use an 8-bit chip, but the team at Microsoft talked them into going with the 16-bit 8088 and thus created the foundation of what would become the Wintel or Intel architecture, or x86, which would dominate the personal computer market for the next 40 years. One reason IBM trusted Intel is that they had proven to be innovators. They had effectively invented the integrated circuit, then the microprocessor, then coined Moore's Law, and by 1980 had built a 15,000 person company capable of shipping product in large quantities. They were intentional about culture, looking for openness, distributed decision making, and trading off bureaucracy for figuring out cool stuff. That IBM decision to use that Intel chip is one of the most impactful in the entire history of personal computers. Based on Microsoft DOS and then Windows being able to run on the architecture, nearly every laptop and desktop would run on that original 8088/86 architecture. Based on the standards, Intel and Microsoft would both market that their products ran not only on those IBM PCs but also on any PC using the same architecture and so IBM's hold on the computing world would slowly wither. On the back of all these chips, revenue shot past $1 billion for the first time in 1983. IBM bought 12 percent of the company in 1982 and thus gave them the Big Blue seal of approval, something important event today. And the hits kept on coming with the 286 to 486 chips coming along during the 1980s. Intel brought the 80286 to market and it was used in the IBM PC AT in 1984. This new chip brought new ways to manage addresses, the first that could do memory management, and the first Intel chip where we saw protected mode so we could get virtual memory and multi-tasking.  All of this was made possible with over a hundred thousand transistors. At the time the original Mac used a Motorola 68000 but the sales were sluggish while they flourished at IBM and slowly we saw the rise of the companies cloning the IBM architecture, like Compaq. Still using those Intel chips.  Jerry Sanders had actually left Fairchild a little before Noyce and Moore to found AMD and ended up cloning the instructions in the 80286, after entering into a technology exchange agreement with Intel. This led to AMD making the chips at volume and selling them on the open market. AMD would go on to fast-follow Intel for decades. The 80386 would go on to simply be known as the Intel 386, with over 275,000 transistors. It was launched in 1985, but we didn't see a lot of companies use them until the early 1990s. The 486 came in 1989. Now we were up to a million transistors as well as a math coprocessor. We were 50 times faster than the 4004 that had come out less than 20 years earlier.  I don't want to take anything away from the phenomenal run of research and development at Intel during this time but the chips and cores and amazing developments were on autopilot. The 80s also saw them invest half a billion in reinvigorating their manufacturing plants. With quality manufacturing allowing for a new era of printing chips, the 90s were just as good to Intel. I like to think of this as the Pentium decade with the first Pentium in 1993. 32-bit here we come. Revenues jumped 50 percent that year closing in on $9 billion. Intel had been running an advertising campaign around Intel Inside. This represented a shift from the IBM PC to the Intel. The Pentium Pro came in 1995 and we'd crossed 5 million transistors in each chip. And the brand equity was rising fast. More importantly, so was revenue. 1996 saw revenues pass $20 billion. The personal computer was showing up in homes and on desks across the world and most had Intel Inside - in fact we'd gone from Intel inside to Pentium Inside. 1997 brought us the Pentium II with over 7 million transistors, the Xeon came in 1998 for servers, and 1999 Pentium III. By 2000 they introduced the first gigahertz processor at Intel and they announced the next generation after Pentium: Itanium, finally moving the world to the 64 bit processor.  As processor speeds slowed they were able to bring multi-core processors and massive parallelism out of the hallowed halls of research and to the desktop computer in 2005. 2006 saw Intel go from just Windows to the Mac. And we got 45 nanometer logic technology in 2006 using hafnium-based high-k for transistor gates represented a shift from the silicon-gated transistors of the 60s and allowed them to move to hundreds of millions of transistors packed into a single chip. i3, i5, i7, an on. The chips now have over a couple hundred million transistors per core with 8 cores on a chip potentially putting us over 1.7 or 1.8 transistors per chip. Microsoft, IBM, Apple, and so many others went through huge growth and sales jumps then retreated dealing with how to run a company of the size they suddenly became. This led each to invest heavily into ending a lost decade effectively with R&D - like when IBM built the S/360 or Apple developed the iMac and then iPod. Intel's strategy had been research and development. Build amazing products and they sold. Bigger, faster, better. The focus had been on power. But mobile devices were starting to take the market by storm. And the ARM chip was more popular on those because with a reduced set of instructions they could use less power and be a bit more versatile.  Intel coined Moore's Law. They know that if they don't find ways to pack more and more transistors into smaller and smaller spaces then someone else will. And while they haven't been huge in the RISC-based System on a Chip space, they do continue to release new products and look for the right product-market fit. Just like they did when they went from more DRAM and SRAM to producing the types of chips that made them into a powerhouse. And on the back of a steadily rising revenue stream that's now over $77 billion they seem poised to be able to whether any storm. Not only on the back of R&D but also some of the best manufacturing in the industry.  Chips today are so powerful and small and contain the whole computer from the era of those Pentiums. Just as that 4004 chip contained a whole ENIAC. This gives us a nearly limitless canvas to design software. Machine learning on a SoC expands the reach of what that software can process. Technology is moving so fast in part because of the amazing work done at places like Intel, AMD, and ARM. Maybe that positronic brain that Asimov promised us isn't as far off as it seems. But then, I thought that in the 90s as well so I guess we'll see.        

PARSHAS TRUMAH 2019 INTEL INSIDE

Advertisers all over the world have one main goal and objective: return on investment. They spend billions each year trying to attract new and existing customers to their offerings. The problem is is most of it's a crap shoot, a spray and pray approach, as they say, that rarely produces the ROI or the retention that they were hoping for. When it does, it is lauded as the Ad Campaign of the Year. Examples like Intel Inside and Nike's Just Do It come to mind. This week on Finding Certainty, host, Patrick Laing, and AmplePoints founder and CEO, Tony Singh, discuss AmplePoints' extraordinary digital solution that offers a guaranteed advertising ROI with unparalleled Live analytics combined with an unparalleled consumer shopping, engagement, and content platform all in one. AmplePoints is revolutionizing how customers shop and share. Millions of dollars in the making and a patented product to boot, AmplePoints New Internet approach is revolutionizing commerce as we know it and how it will continue for decades to come.

Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast. About Joe Belliotti Joe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through sonic branding and voice design. With more than 20 years of experience in the music and marketing industries, he has helped brands drive business value and shape culture. As Head of Global Music at The Coca-Cola Company, he created global and scalable platforms, partnerships, and strategies working on global campaigns including the FIFA World Cup, The Olympic Games, Share a Coke and a Song, Product (RED), and the American Music Awards. Joe also founded the Music Division and, earlier in his career, worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). Throughout his career, he has worked with hundreds of artists, from emerging talent to the most iconic artists such as Queen, Drake, and Janelle Monae. On Brand Is Sponsored by Superside Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights What is sonic branding? “Every single brand is making an impression with music and sound.” However, unlike visual communication, most marketers lack the vocabulary to talk about it. What should a sonic identity system include? While there are many definitions and lists, Joe cited the importance of: Sonic logo Product UX/UI Music, curated music Beyond Intel ... I noted that the sonic logo example that most of us think of is the Intel Inside tag, however, Joe noted that this is a great example as it helps build what's ultimately an invisible ingredient brand. Other examples of sonic branding? Joe cited Mcdonald's “I'm Lovin' It” and Mastercard's recent work, which reminded me of my sonic branding conversation with their CMO Raja Rajamannar. What brand has made Joe smile recently? Joe kept it sonic with a mention of the recent Infiniti ad featuring the Cat Stephens song "Wild World." To learn more, check out the MassiveMusic website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

From his inspiring film scores, and globally recognized audio branding to creating music as medicine, creativity through sound has powered Walter's life journey.I met Walter at SXSW 2022, through an old colleague from McCann NYC, on heading his inspiring story I had to interview him.Walter's story is powered by his curiosity, creativity, and unwavering persistence. Also, we cover striving for balance, focusing on the present, and the power of embracing your difference.(Ref ep 53 Emily Oberman.)Show Summary Walter describes the impact of hearing rock-n-roll for the first time. The serendipitous cycle of events from purchasing a keyboard and discovering his mentor.The serendipity of landing a role composing music for Disney movie trailers and the schooling it gave him. Walter recounts early experiences of composing for films like the Terminator, working with R/GA, and the joy and gratification of the creative process. The genesis of the Intel Inside audio pneumonic and how his idea emerged and the months of sound design work to create the final approved version.Walter explains to me the technical reasons for why the quality of the music sound file is important to our health and well-being. Walter Werzowa describes the Audio start-up he launched called Health Tunes and explains the therapeutic impact it is having on different medical conditions. Walter describes the in-the-field work being done in over 300 hospitals with supplementary music therapy. We discuss the corporate application of music therapy. Walter recounts the events that led to him working on the completion of Beethoven's 10th Unfinished Symphony which combines AI and creativity to complete the workWe also get some great answers from the quick-fire questions. Social Links LinkedinHealth Tunes MusikvergnueganTwitter Show Links Otto M ZykanKyle Cooper Garson YuGiorgio Moroder The Creativity Code See acast.com/privacy for privacy and opt-out information.

PERCHÉ QUESTO TITOLO PER LA PUNTATA 486? (Immagine: https://bit.ly/3r39M7K) 0:00:00 INIZIO 0:01:21 QUARTO GRADO CON FREE PLAYING 0:11:15 KINGDOM HEARTS IV, IL TRAILER (YouTube) 0:38:27 AL CINEMA CON I PREGIUDIZI: IL BATMAN, MOON KNIGHT E MORBIUS 0:59:07 ADDIO E3, PER LA CINQUANTESIMA VOLTA (Facebook) 1:15:37 REMEDY E ROCKSTAR INSIEME PER IL RITORNO DI MAX PAYNE (Facebook) 1:18:57 #TV: UNA PEZZA DI LUNDINI #SAGGIOSIMONE (RaiPlay) 1:19:56 #FILM: TROPPO CATTIVI #SAGGIOSIMONE (Google) 1:27:38 #VG: ELDEN RING #SAGGIOSIMONE (Google) 1:30:03 #VG: CHRONO CROSS: THE RADICAL DREAMERS EDITION #UOMOBIGGIO (Google) 1:40:19 #VG: TRIANGLE STRATEGY #DRIZZT (Google) 1:45:05 #SERIE: MOON KNIGHT #VITADANEGOZIO (Google) 1:53:24 #FILM: THE WORST PERSON IN THE WORLD #MAESTROMIRCO (Google) 1:55:51 #VG: ELDEN RING #BECKSOFT (Google) 1:59:50 #VG: SHADOW DANCER #BRUNODINOI (Google) 2:03:44 CONCLUSIONE 2:11:55 #EXTRA: LISY - FREE PLAYING ASCOLTI Le note dell'episodio complete: [https://www.freeplaying.it/fp486]

Intel has dropped advertisement support of Gamasutra due to their stance against gamers. This is a monumental achievement for the campaign and for the naysayers that continually spew forth hatred and vitriol towards the gamers that have given them jobs, and a way of life. It's a conundrum that has continued and we try to disseminate our thoughts in an attempt to decipher the insane backlash towards Intel's decision.

ARM Amputation Even since the final “cut” was made in the Softbank/NVidia deal last month, ARM is having to make some severances Due to the $40B acquisition's fall-through, ARM is cutting between 12-15% of its workforce to become one ARM. Yes puns, but those are their words. With a global workforce of ~6,500, most of the cuts will be taking place in the US and UK to reduce costs and remove duplication in their work Hopefully ARM's new focus will boost the semiconductor tech in a new, beneficial direction for us all RTX.. ASUS A quick quip on GPU prices, which seem to be a big topic here at SSH ASUS is slashing their GPU prices on RTX 30-series by up to 25% in Australia thanks to declining demand Although it doesn't help us much here in the U.S., this seems to be following a slightly lesser global decline in prices due to production gradually ramping up, bitcoin mining falling (not going into that here), and gamers, as usual, holding off from committing while prices are high. Prices are still up 41% over RRP, but the future is looking better than it has for some time! Intel Inside.. Everything Intel's previously veiled Project Endgame has had some light shed on it. To keep it quick, we'll just drop one, fat quote and move on "Project Endgame is a unified services layer that harnesses computing resources everywhere – cloud, edge, and your home, to improve your gaming, and non-gaming, PC experiences. With Project Endgame, we can untether our users from their local hardware specs. Project Endgame is paving the roads for the next decade of real-time GPU experiences for Intel, with the goal of petaflops of compute accessible at a few millisecond latency, and starting in Q2 of this year we will take our first public steps." Yes. Their GPUs were just their foot into our wallets.. And the cloud market Since Mando Loves Hideo Kajima.. Hideo Kojima was awarded the annual Japanese Minister's Award for Fine Arts, in the Media Arts category. This is one of the country's most prestigious cultural awards. The ceremony was held today in Tokyo and, of course, Hideo had some words of appreciation. He has been making video games, some of which are the most influential in the industry, for 36 years! Elden Ring-ing Your Neck With the unignorably Elden Ring coming through with over 12M sales in 3 weeks, with more than 12M sales in 3 weeks, will not be backing off any time soon FromSoftware has stated that the Elden Ring IP will be moving on to more than just games. TV Show? Movies? Russia De-EA'd More Russian (and Belarusian) punishment by EA: “Effectively immediately, players and teams in Russia and Belarus are ineligible to participate in the Apex Legends Global Series and the EA Sports FIFA 22 Global Series.” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/saved-state-heros/support

一、疫情时代下的经济形式在有些人看来，受疫情影响，现在的经济非常萧条，明年还会更差。这导致有些业务无法开展，特别是实体、线下业务，比如民生、餐饮这些行业，人们不能去工作，没有收入来源。但从跟我合作的5家企业来看，这些企业发展得都很好，并没有感受到经济寒冬，并不是因为这5家公司花钱做战略、做咨询，而是本身发展就很好。 其中4家公司做智能制造、机器人视觉、医疗设备领域，整个智能制造工业都在转型，本身就处在风口上。2021年，他们平均增长都在40-50%。 另外一家，做食品调味品的企业，他今年的增长没有去年好。去年疫情，大家都封闭在家出不去，琢磨做点好吃的，他家的酸菜鱼调料卖得特别好。 2021年的疫情有点特别，一会松一会紧，实体不好把握，线上也不像去年那么好卖。所以，在餐饮这个传统的赛道，疫情对它的影响比较大。我曾问过他们的高管，为什么去年业务增长得挺好，今年反而不好了，到底是什么原因？他说可能是真正地反映出今年大家都不挣钱了，大多数国民不挣钱，消费能力下滑。我做这5家企业的时候，感觉冬天不是他自己的，而是整个行业都不好。任何时候宏观分析都有好有坏。中美贸易战中，华为、海康、大华、海南大这些上了清单的公司就很麻烦，海外市场急剧萎缩，但不在清单上的中国公司就发展很好。 因此，只要大家能够把握住机会，在动态里找机会，总会找到一些好的发展方法。 之前提到的那家调味品公司，开始尝试转型，提倡做健康营养的餐饮，直接控制原材料。但现在最大的问题是遇到了很多低价竞争者，他为了保证原材料的健康，不加添加剂，保证货真价实，原材料的成本就很高，老板也没有因此降低品质。即使现在遇到一些困难，我也很看好这家公司。 这5家公司都在想的问题是，在同样的环境下，即使赛道不好，我该怎么做？我给两个建议：1.抓大客户；2.开始要适度转型；我还是那句话，商业的本质是产品本身，营销方式能对好产品进行助力。如果产品不好，营销方式确实会在短期内让你做得很好，但从长期来看，不会得到大家的认可。 现在很多企业都在做To B服务，比如微软云、京东云和腾讯云，他们是面向大中型企业，包括传统的用友，从原来的ERP软件转型为云服务，也是面向大中型企业。大家都在关注产业互联网时代，我们到底要服务谁？哪些企业？ 二、做好大客户生意今天做SaaS的和做云的，他们都在服务企业。各个领域的企业也都在发展大中型企业，可能因为大中型企业的稳定性、采购能力比较强，所以大家都在探讨大中型企业如何去生根。1.如何定义大客户？一般来讲，大客户肯定要先从规模上来讲，主要是客户的采购量大、增长快、规模大、未来的潜力也很大。但我们可以把客户分两个维度：能不能让你盈利，你的能力是否匹配客户的要求。第一，能不能让你盈利，对于一些业务发展不好的公司，需要你要陪他成长，就要一直亏下去。我曾经遇到一个很极端的客户，很像早期的华为，什么都想做，但腾不出手做，他需要跟你合作，让你当供应商。但最后你做的东西是他要自己做的，让你一直很难盈利，不断给你压价。像这种客户要好好斟酌，看规模、看增长，他现在赚不到钱，看未来能不能赚？第二，你的竞争力，你的产品、客户关系、专业能力是不是匹配客户的要求。华为的市场和销售有两个大客户清单， 销售的大客户清单叫价值客户，能比较快的产单，完成业绩。市场清单上是那些暂时不太惨的客户，可以做但未来潜力不大。华为早期到欧洲，也不是一开始就有大客户。你连他们的名片都没有，根本进不去他们的门。我们从亚非拉开始做，就像华为在中国先从农村包围城市，先把亚非拉城市做完，之后通过亚非拉城市这些大客户小的子网进去，取得一定信任之后，有一定的关系和线索后，再大力去做。2.怎样成为大客户？① 不同的客户，不同的价值主张苹果公司为了培养它的供应链，在中国认证了很多供应商，这些供应商的产品已经有一定竞争力了，却长期进不到中国企业的大客户清单。就像这个，他已经是苹果的供应商了，可他不是华为的供应商。我去给这些供应商讲课，正好讲到大客户这一块，他说你正好是华为的，能不能帮我们进华为。我很奇怪，都是苹果的供应商，怎么进不到华为？随后向他的大客户经理询问，他们是否接触采购专家团，包括采购专家团的人、决策模式、供应商认证标准等等，结果他们都不知道。另一家公司更有意思，产品确实有优势，进到华为后，我跟他们讲大客户战略，问他们怎么到华为的？他们说产品好。最后问他们是否知道华为对供应商的满意度调查标准，他们也不知道。所以，同样是大客户，不同的客户，他的价值主张是不一样的，有的客户他是价格敏感；有的客户希望得到你的先进性；还有一些客户希望你跟他一起成长。对不同的客户，要清楚他的处境，行业地位，这样的话才能对症下药，了解他的关注。② 在比较小的时候怎么做大客户？从华为的增长来看，可以从大客户的边缘慢慢做到核心区，这种方法比较实在，但是耗费时间。另外，产品有一定的差异化。现在我正好在帮北京一家公司做大客户，你说他的产品是不是真的比竞争对手好很多？其实基本差不多，但他是什么方法呢？他让他的大客户给他做投资，这种方法很多大企业都用。比亚迪现在发展很好，刚开始做汽车的时候，他让巴菲特、奔驰去投资，条件是不能超过10%，且绝对不允许具有行政干预的功能，就只能同股不同权，只有占股分红的权利，不许参与业务决策。巴菲特就是比亚迪的形象大使，全世界帮比亚迪卖车子，英国伦敦、美国好多大巴是比亚迪的，这就是巴菲特帮他们做了很多营销工作。我遇到另外一个公司，他的战略里清晰的写了一句：不接受客户的任何投资。这跟他的产品相关，公司要做类似Intel Inside的产品，不做解决方案，跟客户提供他的部件，所以他一旦被客户投资后，其他客户就不会买他的部件。③ 对客户进行分类按客户未来可能给你产单来分类，还有其他分类方式，就像你考核一个人一样来分类分级。一般来讲，在客户层面他会关注产品、产品多样性、价格、质量、功能、关系服务、品牌。对于价格敏感的客户，你肯定要把价格本身要放到很高的位置。同时你的质量要过得去，最好是性价比高。价格敏感，质量就要满足他们的最低限，同时他也要有客户关系的价值。对于这种，技术一定要把它区分一下，除了按大小分类分级，还要按他所谓的类区分。a.领先客户这类客户看你产品的领先性、上市时间，他希望利用你领先的产品，最快的使他在行业里保持领先的水平，所以他更看重你产品的领先性和上升，对价格就不会太敏感。b.亲近客户他希望跟你绑定客户关系，跟你差不多的或者是更门当户对的客户，希望达成长期合作。像华为小的时候也找了很多在业界不是最大的，可能更符合排第二三类的客户，了解客户需求，一起定制解决方案，使他慢慢在行业里往前走，也有深层次的粘性。c.生产力客户除了高层客户关系，还有产品间联合创新，以及基层客户关系，最后实现共赢。像我们在海外市场P2、P3把他培养成他所在国、地区的负责人，这样我们真的就把客户关系变成生产力了，实现共赢。 三、如何签大单？最近我身边一朋友在朋友圈说，他们公司有个人签了一个3000多万的单子，是他们今年签的最大的一个单。为什么洞察用户需求后，最终有的人能签到大单，有的人聊成一个小单，觉得能促成交就不错了？对大客户能不能形成大单，前提是细致地洞察客户。你要有大单，首先要知道客户预算、投资计划。你要做什么工作才能拿到投资计划？去相关方打听？或者去竞争对手那边去了解？大家都说要找BDM（企业决策管理者），其实还有一点要注意，我给大家讲个故事。以前路上劫匪很多，有一次长途大巴开在云贵川的山区里，突然上来了一堆劫匪，大概有4-5个青壮小伙，但是车上的人更多。劫匪开始挨个打劫的时候，没一个人反抗。本来车人有四五十个人，理论上四五十个人能打过这些人，但大家谁都不敢冒头，贼匪看大家都老实，就说年轻姑娘都下车，其他人老老实实把钱交过来，然后就走了。劫匪转身走的时候，突然从最后一排冒出来一个人，抓住劫匪开始反抗，大家一下就被他感染了，全部一起反抗把劫匪给制服。公安人员来问谁带头的，这个精神很好，敢反抗，以前都是被劫匪成功地截获了，这次为什么你们敢起来反抗？那个人说，这帮家伙太欺负人，不把我当成女的，因为咱长得稍微女汉子点，贼匪让年轻女的都下车，结果没让她下车。这个故事什么意思？就是千万不要忽略小人物。我们经常看到一些客户经理去见客户的时候，见客户的决策者点头哈腰，但对一些他们认为不重要的人，甚至不在决策圈里的人并不注意。你是供应商，不要按企业员工的做法来做客户关系，你会发现那些人不是决策者，在决策上也帮不了你，但办事一定绰绰有余。1.组织型客户关系组织型客户关系里很清楚决策者肯定重要，我们很多客户经理还会出现一个形象：我们愿意跟客户里边比较合得来的人去交流。在客户经理的时间管理上，包括客户拓展计划里，一定要了解决策链的权力结构、了解他们间的相互关系，甚至是矛盾，还要把决策人对我们的态度搞清楚。对中立的人、反对我们的人、向着竞争对手的人，你应该有一套详细的计划，把那些向着我们的人变成我们内部的一个宣传者。这可以是正面的引导，也可以是反面抓住把柄，总之要对决策链的人有一套拓展方式。早期，老板去跟人家的CEO、CTO见面吃饭。后来我们进行战略高峰论坛，跟客户讲不但要跟你吃饭，还要汇报战术。然后一帮人西装革履很有仪式感，也很正式，这样我们去讲华为的发展战略跟你怎么匹配，他们也不得不把战略告诉你。2.战略后的忠诚忠诚是来实在的。我前两天跟医疗器械的朋友聊，中层的KPI指标是什么。他们说院长能拿到，因为卫健委、药监局对医院有KPI指标，但那是考老板的，你要考采购科、检验科。老板给他指标是要挣钱的，对中层一定要看到KPI的关注，除了工作上的关注，你还要了解他个人的观点，他有时要往上走，我们要尽力帮他。比如，我们一个大客户那边，我们帮运营商客户研究院搞课题，那个课题做成功后他被提拔了，分配到一个具体区域当投委，这种客户关系就很成功，我们能帮他实现KPI指标，能让他往上走得很踏实。所以要成为中层的贵人，帮他完成业绩指标，让他发展。对基层，传统方法挺多，但比较表面。比如培训给他提高能力，包括团建、旅游。在互联网时代，我们要有创新，搞粉丝社区。做2C的，搞个社群，让大家在里边吐槽，把大家的粘性提高很容易。但大的2B怎么搞社群？2B的就好像很难，我们也在努力做。讲个我亲身的例子，前两天我去国家发展和战略研究院上课，课程的参与者是北京一些央企、国企的领导。第一天是线下课，在人大大礼堂，讲的时候，国企的人相对比较理性，互相之间也比较熟。上面提问题，他们不愿意回答，都怕答错，互相在面子上过不去。第二天因为疫情，不让进校门了，变成了线上课。反而在线上课，他们都有假名后，特别活跃，意见很多。在华为，我们对运营商也建了社群，而且在社群里设立了200万的吐槽奖，这个吐槽包括说华为产品不好的，我们赶快改。运营商还可以提需求，有什么好的需求给华为，华为如果采纳了，按你的需求来做了，我们就给你奖励。中国电信的一个维护工程师，写了几行字不到一页纸，需求确实不错，我们按需求做了，给了他10万块钱的奖励。通过这种方式，我们有了一种新的客户关系，现在年轻人越来越多，他们习惯了匿名地说很多。你在网上吐槽了后，你的问题提前发现了提前改，你就不会真出现大的毛病。一些KOL的说法是能影响很多人的，虽然KOL可能不像传统的领导，但是他在网上的号召力很强，他的某些作用甚至比领导还重要。 四、与不同的客户建立关系1.怎样对待不同类型的客户？① 大客户流程如果真的是大客户，像刚才提到的苹果供应商。他是行业领袖，后来他为什么能够进华为？我跟他出个招，我让他去跟华为的采购专家谈，说我是苹果的供应商，我不会把苹果和三星的所有东西原原本本告诉你，但我可以把业界的发展情况告诉你。针对这种大客户，我们要有一套大客户的管理流程，包括组织性客户关系，是不是专门给他投研发、资源。同时我们把客户做区分，这是复盘时候重要的环节。不管你是上市企业还是不上市的，大家都看你的客户质量。客户前几名不能经常变，经常变说明你没有大客户，或者是你跟大客户的关系是项目型。我们每次对大客户进行筛选，都会惊奇的发现20-30%的价值客户贡献了80%的利润或是收入。反过来，有大概30%的客户贡献了90%的问题。所以我们就会把客户用工具分一下，哪些是价值客户，对他们要有专门的大客户流程，有专门的资源来支持。② 鸡肋客户鸡肋客户要好好筛选一下，你让他的产品跟着大客户，绝对不要给他定制产品，越是这种鸡肋客户越给你提出稀奇古怪的需求。当然，不是说鸡肋客户要马上砍掉，有的公司就那么点客户，你砍掉客户其实蛮心疼的，但对这些客户的产品就要随大流。③ 渠道客户客户关系能通过电话完成低成本的营销，就尽量通过电话或代理、渠道来做关系，不通过直销，这样可以降低营销费用。而标准化产品，也减少你的维护费用，降低产品出问题概率。2.不同的客户，如何做好维护？早期，华为也没有很多大客户和他做生意，只有一些二三类的。我们要去筛选，看看哪些有发展前景，陪伴他成为你未来的大客户。另外一种是竞争对手的大客户，这类我们不能全面出击。你没有那个实力，只能选择突破它，或者你的竞争对手出现问题时，你去找这些大客户，这样就可以省力一点。如果能快速地撬1-2个竞争对手的大客户，也是比较好的方式。我们需要对不同的客户有一个有效的复盘，对不同象限的客户，不管是从产品、营销模式、突破方案，都要有策略，这样可以达到事半功倍的效果。① 战略大客户关系战略性大客户，除了地位是战略合作伙伴，他一般会跟我们分享战略，这对你的要求很高。我们在战略性客户里特别强调故事影响，你要真的懂人家的业务，能够给给人家的战略提出建议，而且能跟他一起做业务规划，甚至一些重要的合同都可以跟他一起来写，让大家一起达标，你的水平就是最高的。我们的战略合作伙伴，是这样的。② 合作伙伴/主要供应商这类合作伙伴，还达不到战略合作伙伴的层次。他是主要的供应商，提供的不是一种产品，而是多种产品甚至是解决方案，是具有总包水平的供应商。他要求你会做集成，做大型项目管理，能管其他的供应商。对于一些大客户来讲，他不想管理链条太多，他希望有一个总包商来管理，所以谈某个领域的整体解决方案，我们能不能帮他解决简化供应商管理这个比较难的事情。③ 某领域的主要供应商你的关系是在某个领域的主要供应商，还有更低的是一般供应商。客户如果选择独家供应，供应链很不安全，所以客户一般选“2+1”。这个“1”就指的某个领域的主要供应商。你的作用是让前面这两个主要供应商“不舒服”，也是价格杠杆，让他们不敢在价格上做太多的造次，店大欺人。客户关系你要仔细定位，从一般供应商、主要供应商、合作伙伴、战略合作伙伴，这是不同的，对你的要求不一样。当然，你变成主流供应商是最好的。3.6P营销策略以前，我们讲营销理论主要讲4p，即产品、定价、营销、渠道，现在我们讲6P,增加了全局观（planning）和项目（project）。现在这个阶段，我们不能再用战术的勤奋来弥补战略的懒惰，我们还要增加一点全局观，在后面要加一个项目，把线索真的当成一个项目来管。为什么很多在公司做marketing的人不受sales待见？因为你没有告诉大家你做这些这些事到底产生了什么样的效果，形成了多少销售线索，这些销售线索有多少经过你的孵化，变成了真正的机会，甚至真正变成了合同。前面5p做好了，最后1p你按华为的销售项目管理系统来做，比如，怎么通过发现线索，把线索变成真正可以立项，立项后怎么从产品到后来的合同管理，真的一步步把它管起来，落单变成case。这是按项目把线索真正孵化出来，变成销售漏斗和销售项目管理，真正变成单子，达到立项的门槛。然后按销售项目把他管理起来，实现从marketing变list，然后list变case的完整过程，才是完整的销售成功的过程。

Épisode 745 : GoreTex, Intel, Surround, Teflon, Zeiss, Tetra Pack…Toutes ces marques ont un point commun. Ce sont des marques ingrédients.C'est quoi une marque ingrédient ?Et bien c'est une marque qu'une autre marque utilise dans le processus de création d'un produit.Historiquement, les marques des fournisseurs n'étaient pas visibles. Elles n'étaient pas identifiables dans le produit fini.Puis certains industriels ont osé investir sur leurs marques.Lycra, Intel, Gore-Tex, Tetra Pak ont été parmi les premières marques de fournisseurs à émerger et à se transformer en véritable marque ingrédient.La marque ingrédient est un élément intégré dans un produit fini.Elle apporte à ce produit un savoir-faire qui lui est propre.Souvent, ce savoir-faire est breveté (exemples : Lycra, Goretex, Intel Inside, Teflon…).En général, cela permet d'ajouter une valeur de différenciation au produit par rapport à ceux de concurrents.Qu'est ce que les marques ingrédients ?La marque ingrédient produit un élément qui est intégré dans un produit fini.C'est donc un composant qui en général est de qualité et qui permet à la marque du produit fini, de différencier son produit de celui des autres.Exemple : Lycra, Goretex, Intel inside, Teflon, scotch…Pourquoi ? (Co-Branding)Tout simplement parce qu'utiliser une marque ingrédient dans son produit fini c'est s'assurer une certaine qualité.Une marque qui développe un produit va faire appel à cette marque ingrédient quasiment comme un Co-Branding.Ça me fait penser à un pâtissier qui vend son dessert en mettant en avant la marque de chocolat qu'il a utilisé pour le faire : Valrhona.Souvent ces marques ingrédients possèdent un brevet d'une technologie.C'est grâce à cette technologie qu'ils deviennent une valeur ajoutée pour les marques avec lesquels ils vont collaborer. Par ailleurs ce système de quasi co-branding donne de la visibilité à la marque ingrédient pour finir pas exister par elle même !C'est tellement intéressant comme procédé que certains s'invente des marque ingrédients en interne comme Apple avec leur écran Retina.GoretexGoretex est un très bon exemple de marque ingrédient.À la base c'est une marque fonctionnelle issu de la chimie.C'est en 1958 que Will Bert et Geneviève Gore créer la société Gore.ils voient dans le PTFE (polytétrafluoroéthylène) un potentiel inexploité. Positionnement initial :
 Le GORE-TEX est une marque
« ingrédient ». Un matériaux technique breveté issu d'un gros travail de recherche. Marché initial :
100% B2B : fabriquant de vêtements et chaussures. A la base, la marque n'est pas spécialement mis en avant par ceux qui vendent des produit fini. Mais petit à petit le technologie Goretex se fait un nom.Depuis 2017, GORE-TEX prend un virage plus Lifestyle, et lance des collections éphémères en collaboration avec Converse, Comme des garçons, Off-White, Nike... Positionnement :
GORE-TEX est une marque avant-gardiste à forte technicité.Marché :
B2C en collaboration avec des marques Streetwear haut de gamme. Goretex x Adidas x Stella McCartneyGoretex x SupremeGoretex x PalaceSur InstagramC'est un compte dédié au collaboration de la marque[Compte Instagram GoreTex Studio]](https://www.instagram.com/goretexstudio/)C'est quand même 246k fans. C'est Fat, c'est un ligne éditorial exclusivement sur les collab. Donc c'est très lifestyle, très mode, très sportswear.Ensuite des compte par pays ou région comme EUCompte Instagram Gore Tex EULa c'est 122k fans. La ligne éditoriale tourne beaucoup plus autour de la technologie !Intel, la marque ingrédient devenu mainstreamIntel Corporation est une entreprise américaine fondée le 18 juillet 1968.Elle est le second fabricant mondial de semi-conducteurs après Samsung si on se fonde sur le chiffre d'affaires. Elle fabrique des microprocesseurs — c'est d'ailleurs elle qui a créé le premier microprocesseur.C'est du pur B2B.Intel InsideTrès vite l'entreprise a compris l'intérêt de travailler une marque forte.Une marque qui aille au delà de la relation fournisseur fabricant. Une marque qui puisse parler aussi au grand public et être un élément différenciant pour un fabricant de matériel informatique.Ce qui il y a de fascinant c'est qu'Intel ne fabrique pas d'ordinateur, de téléphone ou de tablette. Il n'en ont jamais fabriqué. Il fabrique des composants. Un truc très utile et précieux mais que personne ne voit.En 1984, la société Intel change de nom et de logo.La marque s'appelle Intel Inside et c'est réellement à partir de ce moment que la marque sort de l'ombre.Le petit autocollant Intel Inside on l'a tous vu.C'est culte. C'était aussi à l'époque signe que l'ordinateur qu'on achetait était puissant et à la pointe.Intel sur Instagram1,6 millions d'abonnés.Compte InstagramTrès interessant parce qu'on retrouve évidemment énormément de références aux produits et aux marques intégrant les processeurs Intel. Dell, HP, Acer…C'est très très tech. Il ya des Q&A sur les derniers processeursLe reels de IntelIntel sur TikTok79k abonnésCompte TikTokOn y apprend pas mal de trucs.Il est pas mal question de Gaming mais aussi réalité virtuelle et plus globalement d'innovation.Intel a même un site ecommerce dédié pour son merchandisingLa boutique en ligneTetra pakC'est une entreprise Suède en Suisse, d'emballage de produits alimentaires et de solution de traitement.Tétras pack a été créé en 1951 c'est la filière d'une autre entreprise d'emballage alimentaire.Démarre sur l'invention du berlingot en forme de tétraèdre régulier.C'est en 1991 qu'elle développe ses activités sur le traitement des produits alimentaires.Le but est d'optimiser l'utilisation de l'espace en changeant la forme des emballages.Et c'est notamment aujourd'hui ce qu'on retrouve dans toutes les briques de différents jus ou lait.Sur les réseaux c'est 79 000 fans sur Facebook et 13 000 sur Instagram.Compte FacebookCompte InstagramC'est une marque qui communique autour de piliers assez clair.On a clairement un pilier RSE autour du climat, et de ce que fait tétras pack pour protéger l'environnement.On a un pilier autour de la technologie. Ou on va expliquer comment on réalise ses briques.Et on retrouve plein de format différent de la vidéo, de la photo, de la citation...On retrouve même une vidéo face caméra d'un professeur de l'université de Yale qui nous parle de ses nouvelles technologies et comment elles soutiennent le futur.Zeiss, la marque de lentille cultissimeAutre exemple de marque ingrédient Zeiss.Zeiss c'est le leader mondial de l'optique de précision.Zeiss c'est une marque historique créée en 1846, par Carl Zeiss en Allemagne.Ils ont toujours été dans l'optique.Là aussi, c'est fascinant. Zeiss n'a jamais vendu le moindre produit en direct.Pourtant c'est une marque connu partout dans le monde par le grand public.Il faut dire que la marque travaille fort sur les leviers de communication B2B2C.Zeiss sur Instagram c'est un écosystème complet avec une petite dizaine de comptes certifiésIl y a Zeiss Vision careCompte InstagramQui met en avant l'expertise dédié aux lunettes et plus globalement à l'eye-liner ware (masques de skis, accessoires d'entretien pour les lunettes). C'est le coeur de métier de la marque.Zeiss Camera LensesCompte Instagram314 abonnésQui met vraiment en avant les photographes.Zeiss Cinematography112k abonnésCompte InstagramZeiss HuntingCompte InstagramZeiss MicroscopyCompte Instagram46k abonnésMet en avant l'expertise de la marque sur les microscopes professionnels.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Advanced Human Imaging (AHI) have created an algorithm that allows users to take a few quick scans on a smartphone to create a human avatar of themselves that can calculate risk for certain diseases and help diagnose conditions earlier, while also saving money. Vlado Bosanac, Co-Founder & Head of Strategy and Revenue Growth, Advanced Human Imaging talks about the smartphone technology behind AHI's tech and how selfies can be taken with their technology to potentially save someone’s life.See omnystudio.com/listener for privacy information.

When it comes to buying a new computer, there's a checklist we use to see if it'll work for us. We think about all the different components that come together to build the final product and figure out if it has the right CPU, processing power, and RAM. But at the end of the day…does it really matter if you're just using it to send emails and watch cat videos? Well, Andy Grove and Dennis Carter at Intel think so. When they launched the “Intel Inside” campaign in 1991, suddenly people started caring about microchips and what their computers ran on. And that ingredient branding campaign continues to influence buying decisions today. Can our marketing campaigns do the same?Today's episode features an interview with Kimberly Shenk, Co-Founder and CEO of Novi Connect. She works to make brands more transparent with their customers and is a champion of ingredient branding. She shares all the secrets of why in order to have a successful brand you need to be more open with your customers. Click ‘play' and find out how.--------"Telling authentic stories to your consumers isn't a trend—it's a requirement." - Kimberly Shenk--------Time Stamps* (0:00) How ingredient branding changed how you burn the midnight oil* (8:53) The story of Novi Connect* (10:34) The secrets to getting your customers to trust you* (12:41) The data behind ingredient marketing* (14:24) Novi Connect's customer journey* (17:42) Why you need ingredient branding--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Kimberly on LinkedInCheck out Novi Connect

Insider's look into the Mishkan

Description: This week we welcome Kevin Sellers, our Chief Marketing Officer here at Ping Identity. When he's not traveling the world, Kevin is leading the charge of our marketing efforts to be sure Ping is connecting with its users and championing truth, trust, and identity. Kevin talks about his transition from Intel into the identity space and what he's learned, why partnering with Terry Crews was great for the brand, and his tips for brands looking to stand out and convey their uniqueness.   Key Takeaways: [3:00] Kevin talks about what he learned at Intel Inside about creating an emotional response and teaching consumers to think not only about what it is they are buying, but what goes inside, how it's made, and how this makes a difference. [5:14] The identity world now can look like what Kevin calls the “sea of sameness.”Everyone talks about being the trusted solution. How does Ping Identity stand out and convey its specialties and uniqueness? [5:45] In this digital-first world, we must understand who it is that we are engaging with, and that means truly knowing your identity and how it matters. [8:25] Identity is the foundation of all commerce. Kevin shares how brands can position themselves in a way that shows their unique value. [9:11] What is the differentiator for Ping? Kevin first talks about knowing the soul of the company, which is a combination of mission, culture, leadership, and values, and also strategy. [11:19] Ping Identity helps its users become champions, which is more of an emotional place where the team can position capability through more of an outcome orientation than a feature or rational product-based orientation. [12:50] How did Terry Crews come to be involved with Ping Identity, how did it help the brand, and what makes Terry so cool to work with as the Chief Identity Champion? How can brands decide if working with a spokesperson is right for them? [21:42] Our identity is like a fingerprint; it is unique to us and cannot be copied. Our credentials can, but our identity is unlike anyone else's, and that is why it is the foundation of any digital transformation. [23:08]The evolution that was eye-opening to Kevin was how important and central identity and access management really is.   Quotes: “There's what you want to be for the market, and then what you are. Part of the journey is to really do a discovery of the soul of the company.”—Kevin “Most people will listen to and engage with a message from a trusted person talking about a brand, far more than they do a brand talking about a brand.”—Kevin “Be true to your soul, be true to who you are, tell the story well, and you'll find that that marketing is actually a pretty cool thing. And it actually can make a difference in the trajectory of your company's success.”—Kevin Mentioned in This Episode: PingIdentity KevinSellers TerryCrews

The Microchip Welcome to the History of Computing Podcast, where we explore the history of information technology. Because understanding the past prepares us for the innovations of the future! Todays episode is on the history of the microchip, or microprocessor. This was a hard episode, because it was the culmination of so many technologies. You don't know where to stop telling the story - and you find yourself writing a chronological story in reverse chronological order. But few advancements have impacted humanity the way the introduction of the microprocessor has. Given that most technological advances are a convergence of otherwise disparate technologies, we'll start the story of the microchip with the obvious choice: the light bulb. Thomas Edison first demonstrated the carbon filament light bulb in 1879. William Joseph Hammer, an inventor working with Edison, then noted that if he added another electrode to a heated filament bulb that it would glow around the positive pole in the vacuum of the bulb and blacken the wire and the bulb around the negative pole. 25 years later, John Ambrose Fleming demonstrated that if that extra electrode is made more positive than the filament the current flows through the vacuum and that the current could only flow from the filament to the electrode and not the other direction. This converted AC signals to DC and represented a boolean gate. In the 1904 Fleming was granted Great Britain's patent number 24850 for the vacuum tube, ushering in the era of electronics. Over the next few decades, researchers continued to work with these tubes. Eccles and Jordan invented the flip-flop circuit at London's City and Guilds Technical College in 1918, receiving a patent for what they called the Eccles-Jordan Trigger Circuit in 1920. Now, English mathematician George Boole back in the earlier part of the 1800s had developed Boolean algebra. Here he created a system where logical statements could be made in mathematical terms. Those could then be performed using math on the symbols. Only a 0 or a 1 could be used. It took awhile, John Vincent Atanasoff and grad student Clifford Berry harnessed the circuits in the Atanasoff-Berry computer in 1938 at Iowa State University and using Boolean algebra, successfully solved linear equations but never finished the device due to World War II, when a number of other technological advancements happened, including the development of the ENIAC by John Mauchly and J Presper Eckert from the University of Pennsylvania, funded by the US Army Ordinance Corps, starting in 1943. By the time it was taken out of operation, the ENIAC had 20,000 of these tubes. Each digit in an algorithm required 36 tubes. Ten digit numbers could be multiplied at 357 per second, showing the first true use of a computer. John Von Neumann was the first to actually use the ENIAC when they used one million punch cards to run the computations that helped propel the development of the hydrogen bomb at Los Alamos National Laboratory. The creators would leave the University and found the Eckert-Mauchly Computer Corporation. Out of that later would come the Univac and the ancestor of todays Unisys Corporation. These early computers used vacuum tubes to replace gears that were in previous counting machines and represented the First Generation. But the tubes for the flip-flop circuits were expensive and had to be replaced way too often. The second generation of computers used transistors instead of vacuum tubes for logic circuits. The integrated circuit is basically a wire set into silicon or germanium that can be set to on or off based on the properties of the material. These replaced vacuum tubes in computers to provide the foundation of the boolean logic. You know, the zeros and ones that computers are famous for. As with most modern technologies the integrated circuit owes its origin to a number of different technologies that came before it was able to be useful in computers. This includes the three primary components of the circuit: the transistor, resistor, and capacitor. The silicon that chips are so famous for was actually discovered by Swedish chemist Jöns Jacob Berzelius in 1824. He heated potassium chips in a silica container and washed away the residue and viola - an element! The transistor is a semiconducting device that has three connections that amplify data. One is the source, which is connected to the negative terminal on a battery. The second is the drain, and is a positive terminal that, when touched to the gate (the third connection), the transistor allows electricity through. Transistors then acts as an on/off switch. The fact they can be on or off is the foundation for Boolean logic in modern computing. The resistor controls the flow of electricity and is used to control the levels and terminate lines. An integrated circuit is also built using silicon but you print the pattern into the circuit using lithography rather than painstakingly putting little wires where they need to go like radio operators did with the Cats Whisker all those years ago. The idea of the transistor goes back to the mid-30s when William Shockley took the idea of a cat's wicker, or fine wire touching a galena crystal. The radio operator moved the wire to different parts of the crystal to pick up different radio signals. Solid state physics was born when Shockley, who first studied at Cal Tech and then got his PhD in Physics, started working on a way to make these useable in every day electronics. After a decade in the trenches, Bell gave him John Bardeen and Walter Brattain who successfully finished the invention in 1947. Shockley went on to design a new and better transistor, known as a bipolar transistor and helped move us from vacuum tubes, which were bulky and needed a lot of power, to first gernanium, which they used initially and then to silicon. Shockley got a Nobel Prize in physics for his work and was able to recruit a team of extremely talented young PhDs to help work on new semiconductor devices. He became increasingly frustrated with Bell and took a leave of absence. Shockley moved back to his hometown of Palo Alto, California and started a new company called the Shockley Semiconductor Laboratory. He had some ideas that were way before his time and wasn't exactly easy to work with. He pushed the chip industry forward but in the process spawned a mass exodus of employees that went to Fairchild in 1957. He called them the “Traitorous 8” to create what would be Fairchild Semiconductors. The alumni of Shockley Labs ended up spawning 65 companies over the next 20 years that laid foundation of the microchip industry to this day, including Intel. . If he were easier to work with, we might not have had the innovation that we've seen if not for Shockley's abbrasiveness! All of these silicon chip makers being in a small area of California then led to that area getting the Silicon Valley moniker, given all the chip makers located there. At this point, people were starting to experiment with computers using transistors instead of vacuum tubes. The University of Manchester created the Transistor Computer in 1953. The first fully transistorized computer came in 1955 with the Harwell CADET, MIT started work on the TX-0 in 1956, and the THOR guidance computer for ICBMs came in 1957. But the IBM 608 was the first commercial all-transistor solid-state computer. The RCA 501, Philco Transac S-1000, and IBM 7070 took us through the age of transistors which continued to get smaller and more compact. At this point, we were really just replacing tubes with transistors. But the integrated circuit would bring us into the third generation of computers. The integrated circuit is an electronic device that has all of the functional blocks put on the same piece of silicon. So the transistor, or multiple transistors, is printed into one block. Jack Kilby of Texas Instruments patented the first miniaturized electronic circuit in 1959, which used germanium and external wires and was really more of a hybrid integrated Circuit. Later in 1959, Robert Noyce of Fairchild Semiconductor invented the first truly monolithic integrated circuit, which he received a patent for. While doing so independently, they are considered the creators of the integrated circuit. The third generation of computers was from 1964 to 1971, and saw the introduction of metal-oxide-silicon and printing circuits with photolithography. In 1965 Gordon Moore, also of Fairchild at the time, observed that the number of transistors, resistors, diodes, capacitors, and other components that could be shoved into a chip was doubling about every year and published an article with this observation in Electronics Magazine, forecasting what's now known as Moore's Law. The integrated circuit gave us the DEC PDP and later the IBM S/360 series of computers, making computers smaller, and brought us into a world where we could write code in COBOL and FORTRAN. A microprocessor is one type of integrated circuit. They're also used in audio amplifiers, analog integrated circuits, clocks, interfaces, etc. But in the early 60s, the Minuteman missal program and the US Navy contracts were practically the only ones using these chips, at this point numbering in the hundreds, bringing us into the world of the MSI, or medium-scale integration chip. Moore and Noyce left Fairchild and founded NM Electronics in 1968, later renaming the company to Intel, short for Integrated Electronics. Federico Faggin came over in 1970 to lead the MCS-4 family of chips. These along with other chips that were economical to produce started to result in chips finding their way into various consumer products. In fact, the MCS-4 chips, which split RAM , ROM, CPU, and I/O, were designed for the Nippon Calculating Machine Corporation and Intel bought the rights back, announcing the chip in Electronic News with an article called “Announcing A New Era In Integrated Electronics.” Together, they built the Intel 4004, the first microprocessor that fit on a single chip. They buried the contacts in multiple layers and introduced 2-phase clocks. Silicon oxide was used to layer integrated circuits onto a single chip. Here, the microprocessor, or CPU, splits the arithmetic and logic unit, or ALU, the bus, the clock, the control unit, and registers up so each can do what they're good at, but live on the same chip. The 1st generation of the microprocessor was from 1971, when these 4-bit chips were mostly used in guidance systems. This boosted the speed by five times. The forming of Intel and the introduction of the 4004 chip can be seen as one of the primary events that propelled us into the evolution of the microprocessor and the fourth generation of computers, which lasted from 1972 to 2010. The Intel 4004 had 2,300 transistors. The Intel 4040 came in 1974, giving us 3,000 transistors. It was still a 4-bit data bus but jumped to 12-bit ROM. The architecture was also from Faggin but the design was carried out by Tom Innes. We were firmly in the era of LSI, or Large Scale Integration chips. These chips were also used in the Busicom calculator, and even in the first pinball game controlled by a microprocessor. But getting a true computer to fit on a chip, or a modern CPU, remained an elusive goal. Texas Instruments ran an ad in Electronics with a caption that the 8008 was a “CPU on a Chip” and attempted to patent the chip, but couldn't make it work. Faggin went to Intel and they did actually make it work, giving us the first 8-bit microprocessor. It was then redesigned in 1972 as the 8080. A year later, the chip was fabricated and then put on the market in 1972. Intel made the R&D money back in 5 months and sparked the idea for Ed Roberts to build The Altair 8800. Motorola and Zilog brought competition in the 6900 and Z-80, which was used in the Tandy TRS-80, one of the first mass produced computers. N-MOSs transistors on chips allowed for new and faster paths and MOS Technology soon joined the fray with the 6501 and 6502 chips in 1975. The 6502 ended up being the chip used in the Apple I, Apple II, NES, Atari 2600, BBC Micro, Commodore PET and Commodore VIC-20. The MOS 6510 variant was then used in the Commodore 64. The 8086 was released in 1978 with 3,000 transistors and marked the transition to Intel's x86 line of chips, setting what would become the standard in future chips. But the IBM wasn't the only place you could find chips. The Motorola 68000 was used in the Sun-1 from Sun Microsystems, the HP 9000, the DEC VAXstation, the Comodore Amiga, the Apple Lisa, the Sinclair QL, the Sega Genesis, and the Mac. The chips were also used in the first HP LaserJet and the Apple LaserWriter and used in a number of embedded systems for years to come. As we rounded the corner into the 80s it was clear that the computer revolution was upon us. A number of computer companies were looking to do more than what they could do with he existing Intel, MOS, and Motorola chips. And ARPA was pushing the boundaries yet again. Carver Mead of Caltech and Lynn Conway of Xerox PARC saw the density of transistors in chips starting to plateau. So with DARPA funding they went out looking for ways to push the world into the VLSI era, or Very Large Scale Integration. The VLSI project resulted in the concept of fabless design houses, such as Broadcom, 32-bit graphics, BSD Unix, and RISC processors, or Reduced Instruction Set Computer Processor. Out of the RISC work done at UC Berkely came a number of new options for chips as well. One of these designers, Acorn Computers evaluated a number of chips and decided to develop their own, using VLSI Technology, a company founded by more Fairchild Semiconductor alumni) to manufacture the chip in their foundry. Sophie Wilson, then Roger, worked on an instruction set for the RISC. Out of this came the Acorn RISC Machine, or ARM chip. Over 100 billion ARM processors have been produced, well over 10 for every human on the planet. You know that fancy new A13 that Apple announced. It uses a licensed ARM core. Another chip that came out of the RISC family was the SUN Sparc. Sun being short for Stanford University Network, co-founder Andy Bchtolsheim, they were close to the action and released the SPARC in 1986. I still have a SPARC 20 I use for this and that at home. Not that SPARC has gone anywhere. They're just made by Oracle now. The Intel 80386 chip was a 32 bit microprocessor released in 1985. The first chip had 275,000 transistors, taking plenty of pages from the lessons learned in the VLSI projects. Compaq built a machine on it, but really the IBM PC/AT made it an accepted standard, although this was the beginning of the end of IBMs hold on the burgeoning computer industry. And AMD, yet another company founded by Fairchild defectors, created the Am386 in 1991, ending Intel's nearly 5 year monopoly on the PC clone industry and ending an era where AMD was a second source of Intel parts but instead was competing with Intel directly. We can thank AMD's aggressive competition with Intel for helping to keep the CPU industry going along Moore's law! At this point transistors were only 1.5 microns in size. Much, much smaller than a cats whisker. The Intel 80486 came in 1989 and again tracking against Moore's Law we hit the first 1 million transistor chip. Remember how Compaq helped end IBM's hold on the PC market? When the Intel 486 came along they went with AMD. This chip was also important because we got L1 caches, meaning that chips didn't need to send instructions to other parts of the motherboard but could do caching internally. From then on, the L1 and later L2 caches would be listed on all chips. We'd finally broken 100MHz! Motorola released the 68050 in 1990, hitting 1.2 Million transistors, and giving Apple the chip that would define the Quadra and also that L1 cache. The DEC Alpha came along in 1992, also a RISC chip, but really kicking off the 64-bit era. While the most technically advanced chip of the day, it never took off and after DEC was acquired by Compaq and Compaq by HP, the IP for the Alpha was sold to Intel in 2001, with the PC industry having just decided they could have all their money. But back to the 90s, ‘cause life was better back when grunge was new. At this point, hobbyists knew what the CPU was but most normal people didn't. The concept that there was a whole Univac on one of these never occurred to most people. But then came the Pentium. Turns out that giving a chip a name and some marketing dollars not only made Intel a household name but solidified their hold on the chip market for decades to come. While the Intel Inside campaign started in 1991, after the Pentium was released in 1993, the case of most computers would have a sticker that said Intel Inside. Intel really one upped everyone. The first Pentium, the P5 or 586 or 80501 had 3.1 million transistors that were 16.7 micrometers. Computers kept getting smaller and cheaper and faster. Apple answered by moving to the PowerPC chip from IBM, which owed much of its design to the RISC. Exactly 10 years after the famous 1984 Super Bowl Commercial, Apple was using a CPU from IBM. Another advance came in 1996 when IBM developed the Power4 chip and gave the world multi-core processors, or a CPU that had multiple CPU cores inside the CPU. Once parallel processing caught up to being able to have processes that consumed the resources on all those cores, we saw Intel's Pentium D, and AMD's Athlon 64 x2 released in May 2005 bringing multi-core architecture to the consumer. This led to even more parallel processing and an explosion in the number of cores helped us continue on with Moore's Law. There are now custom chips that reach into the thousands of cores today, although most laptops have maybe 4 cores in them. Setting multi-core architectures aside for a moment, back to Y2K when Justin Timberlake was still a part of NSYNC. Then came the Pentium Pro, Pentium II, Celeron, Pentium III, Xeon, Pentium M, Xeon LV, Pentium 4. On the IBM/Apple side, we got the G3 with 6.3 million transistors, G4 with 10.5 million transistors, and the G5 with 58 million transistors and 1,131 feet of copper interconnects, running at 3GHz in 2002 - so much copper that NSYNC broke up that year. The Pentium 4 that year ran at 2.4 GHz and sported 50 million transistors. This is about 1 transistor per dollar made off Star Trek: Nemesis in 2002. I guess Attack of the Clones was better because it grossed over 300 Million that year. Remember how we broke the million transistor mark in 1989? In 2005, Intel started testing Montecito with certain customers. The Titanium-2 64-bit CPU with 1.72 billion transistors, shattering the billion mark and hitting a billion two years earlier than projected. Apple CEO Steve Jobs announced Apple would be moving to the Intel processor that year. NeXTSTEP had been happy as a clam on Intel, SPARC or HP RISC so given the rapid advancements from Intel, this seemed like a safe bet and allowed Apple to tell directors in IT departments “see, we play nice now.” And the innovations kept flowing for the next decade and a half. We packed more transistors in, more cache, cleaner clean rooms, faster bus speeds, with Intel owning the computer CPU market and AMD slowly growing from the ashes of Acorn computer into the power-house that AMD cores are today, when embedded in other chips designs. I'd say not much interesting has happened, but it's ALL interesting, except the numbers just sound stupid they're so big. And we had more advances along the way of course, but it started to feel like we were just miniaturizing more and more, allowing us to do much more advanced computing in general. The fifth generation of computing is all about technologies that we today consider advanced. Artificial Intelligence, Parallel Computing, Very High Level Computer Languages, the migration away from desktops to laptops and even smaller devices like smartphones. ULSI, or Ultra Large Scale Integration chips not only tells us that chip designers really have no creativity outside of chip architecture, but also means millions up to tens of billions of transistors on silicon. At the time of this recording, the AMD Epic Rome is the single chip package with the most transistors, at 32 billion. Silicon is the seventh most abundant element in the universe and the second most in the crust of the planet earth. Given that there's more chips than people by a huge percentage, we're lucky we don't have to worry about running out any time soon! We skipped RAM in this episode. But it kinda' deserves its own, since RAM is still following Moore's Law, while the CPU is kinda' lagging again. Maybe it's time for our friends at DARPA to get the kids from Berkley working at VERYUltra Large Scale chips or VULSIs! Or they could sign on to sponsor this podcast! And now I'm going to go take a VERYUltra Large Scale nap. Gentle listeners I hope you can do that as well. Unless you're driving while listening to this. Don't nap while driving. But do have a lovely day. Thank you for listening to yet another episode of the History of Computing Podcast. We're so lucky to have you!

Our intelligence insider "Steven" looks at the latest from VegasSee omnystudio.com/listener for privacy information.

Welcome to episode #572 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #572 - Host: Mitch Joel. He was in the trenches when Facebook was really growing and figuring itself out. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg. During his nearly seven years there, the teams he built helped dramatically grow the advertising business during Facebook's unprecedented rise to global influence. Now, he is the executive-in-residence at XSeed Capital and the author of the bestselling business book, Becoming Facebook. How did Facebook disrupt the world, and what challenges helped it to define itself as a brand? Nobody knows the inside story on this massive company like Mike. Enjoy the conversation... Running time: 57:40. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mike Hoefflinger. Becoming Facebook. XSeed Capital. Follow Mike on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #572 - Host: Mitch Joel. Tags: advertising advertising podcast andy grove audio becoming facebook blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google intel intel inside itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mike hoefflinger mirum mirum agency mirum agency blog mirum blog mirum podcast sheryl sandberg social media twitter wpp xseed capital

What to expect from Apple's WWDC event and keynote in San Jose - back in the City after 15 years in San Francisco, will we get new Apple hardware?  Plus after a week in London all the new tech Intel has for Cricket, both for you at home and for the spectators of the big events.  $3,500 headphones - wowsers, the Call Recorder device for your iPhone, NBN hits 5 million homes - but why aren't people signing up?  Hisense 2017 TV prices, Foxtel's new Foxtel Now service set to launch.