Podcasts about transportation design

In dieser Episode sprechen wir mit Kurt Beyer, Leiter des Studiengangs Transportation Design an der Hochschule Pforzheim, über die Zukunft des Autodesigns. Es geht um den Spagat zwischen Innovation und Tradition, die Rolle analoger Techniken und warum gutes Design mehr als nur Ästhetik bedeutet. Außerdem diskutieren sie, ob Retrodesign sinnvoll oder bloße Nostalgie ist und wie kulturelle Einflüsse das Design globaler Automarken prägen. Spannend für alle, die mehr darüber erfahren wollen, wie die Autos von morgen entstehen!

In dieser Episode sprechen wir mit Kurt Beyer, Leiter des Studiengangs Transportation Design an der Hochschule Pforzheim, über die Zukunft des Autodesigns. Es geht um den Spagat zwischen Innovation und Tradition, die Rolle analoger Techniken und warum gutes Design mehr als nur Ästhetik bedeutet. Außerdem diskutieren sie, ob Retrodesign sinnvoll oder bloße Nostalgie ist und wie kulturelle Einflüsse das Design globaler Automarken prägen. Spannend für alle, die mehr darüber erfahren wollen, wie die Autos von morgen entstehen!

Oilstainlab is an innovative automotive company founded in 2019 by twin brothers Nikita and Iliya Bridan, both alumni of ArtCenter's Transportation Design program. Based in Signal Hill, California, the company has evolved from a design consultancy to a boutique automotive manufacturer, focusing on creating unique and boundary-pushing vehicles.The company's tagline, "Where the past overtakes the future," encapsulates their approach to automotive design and engineering. Oilstainlab gained notoriety with their Half11 prototype, a striking orange and white race car that blends retro aesthetics with modern engineering.https://www.oilstainlab.com

Futuristic EV Designer Sports Car w/ Nikita Bridan of Oilstainlab   - AZ TRT S06 EP02 (263) 1-26-2025              What We Learned This Week Oilstain Lab creates high end retro futuristic designer sports car - in EV models EV Car Designers for Gearheads who hate EVs All the capabilities of a sports car, on a liteweight carbon fiber frame, + sound & an electric motor Inspired by the race cars of Italy & classic 1960s sports cars     Guest: Nikita Bridan, Co-Founder, CEO Nikita Bridan is co-founder & chief executive officer of Oilstainlab. A car design strategist with 15 years of OEM and startup experience, Nikita has worked with world-renowned brands including Lyft, Cruise, GM, Toyota, Genesis, ONE, and more on electrification, platforms, and strategy. In 2019, Nikita co-founded Oilstainlab with his twin brother, Iliya, as an automotive design consultancy service and playground, and developed it into a boundary-pushing, custom vehicle manufacturer. Nikita lives his life as fast as the cars he builds, once being pulled over at 140mph in Arizona and getting off with a warning. Nikita earned bachelor's degrees in Transportation Design from the Istitudo Europeo di Design in Italy and the ArtCenter College of Design in Pasadena, California, where he now serves as an instructor to the next generation of designers.   Leading a New Generation of Automotive with Oilstainlab Co-Founder Nikita Bridan The future of automotive design is in the hands of twin brothers, Nikita and Iliya Bridan.  The founders of Oilstainlab have turned heads worldwide with their automotive creations, most notably the Half-11, its half Porsche-half Formula 1 race car that pays homage to the golden age of motor racing.  The Bridan  brothers are motor maniacs who credit to Gran Turismo for fueling their passion for car design from a young age. The brothers dropped out of high school at age 14 to pursue a design education and would eventually earn degrees in Transportation Design from the Istitudo Europeo di Design in Italy and the ArtCenter College of Design in Pasadena.  During their career they have worked for world-renowned car brands including Toyota, Scion, Lexus, General Motors, Honda, Acura and more, bringing 6.5M cars to the road, securing 13 patents, and winning multiple awards including Motor Trend “SUV of the Year.”  In 2019, the brothers went into business for themselves. They opened Oilstainlab as a design consultancy and playground with clients ranging from EV start-ups, space vehicles, movie vehicles, hydrogen start-ups, and more.   In 2024 the brothers unveiled their first car, the HF-11. The HF-11 is the perfect mix of speed, comfort and intelligence. It offers 650 horsepower 12000RPMs and a top speed over 200 mph. The all-carbon fiber bodywork forges a radical shape obsessively honed for extreme velocities, while the interior offers all the comforts of modern-day vehicles. The company will keep turning heads with maniac design, world class advisory council going into 2025…and changing automotive landscape.         Notes:     Seg 2   Oil stain lab is a boutique, sports car designer, using an EV format. They start their design with the driver in mind, then sketch it out and think with an inside out strategy. They wanted to build a high-end retro futuristic 1960s motorsports inspired type car. These cars are expensive with future tech.   1960s sports cars were dangerous and cool. The last era of sports cars before car regulations were changed in the early 1970s.   The second step is a computer design. The car body uses a light carbon fiber frame. They also enhance their car with the idea and sound of combustion in an electric EV car.   It has a flat skateboard type platform designed very different than an actual sports car. Normally EV battery is at the bottom, but Oilstainlab put the EV battery where the engine would be. Lightweight car of 2000 pounds.   Compact and efficient, using a 911 Porsche as a model.Power train is in the back of the car, which is challenging.   Comfortable EV sports car, two seater with a manual transmission.   Has an audio signature, which is very important, creates real sound of 110 decimals. Oilstainlab is building cars for gear heads, not a traditional EV nerd type. Building EV cars for people who hate EVS.   Goes up to speeds of 200 mph, 0 to 100 in 5 seconds. Plus the driver can enjoy switching gears.     Seg 3   Twin brothers Nikita and Iliana created the company. Originally from Ukraine, then moved to Italy when they were teenagers. Eventually settled in California and created Oilstainlab.   Prior, they were auto designers for 10 years. Started Oilstainlab in 2019 with the design idea. In 2020 they started to actually manufacture cars. Fall of 2024 they came out with their HF 11 model.   Brothers were inspired by the 1960s motorsport cars and your famous Italian sports cars like Ferrari and Lamborghini.   They wanted to bring in the Hollywood flair of storytelling and branding. Think of Steve McQueen movies with the height of the sports car from 1967 through 1972.   1972 was the end of an era, with new emission standards that killed good designs. The 1960 sports cars were a wild west of innovation. Collectors still want these cars with their combustion engines.   Oilstainlab is bringing back that spirit within the next generation of car design. Building an EV car with power. Building an EV car for the EV hater.   There are challenges in this, with how heavy the car is and where to put the battery.   Aspark Owl, a $3 million car, claims to be the fastest EV in the world. It weighs 5700 pounds. Also has no noise or vibration, so it does not catch the nostalgia of a sports car.   Oilstainlab has a light car, manual transmission, plus that classic combustion sound. They replicate the experience, creating a bridge to the past with a future style sports car.   Car cost $1 million and their typical clients age from 40 to 60 years old. Using the 1960s car design, purity of a driving experience.   When they built the prototype, they were thinking about the driver first. They hired sports car drivers like JR Hildebrand, and Rick Noob to test. These guys were racecar drivers.   The 1960s cars were planned to be obsolete, the design will age out.   Post 1972 with the economic and fuel crisis, cars were mass produced. No more exotic designs, no real soul, they all look the same. Cars companies simply did not spend as much on research and development.     Seg 4   Thunderbolt has that combustion field type engine with their EV launch in April 2025   We will have a carbon fiber tub and re-create the excitement of the experience.   Oilstainlab is backed by an investor who has experience in Green tech and is an entrepreneur.   Oilstainlab is loved by the car maniacs, and they see themselves as maniacs too.   Cool EVS can help the entire EV market and change an image Oil stain lab is making a halo product for the entire industry.   They have advisors who review and drive the car – who are surprised when the EV sounds like combustion for the gearheads, creating a shock when people drive it, not even realizing it's an EV car.   Collectors want the sound of an original car, but also lightweight and manual driving for the unique experience.   Oilstainlab with their design is reconditioning the mind of what is possible with an EV car.   Their new Thunderbolt design will have swap ability, for the maniac ethos, with new engineering.   All goes back to how they were inspired with the famous sports cars of Italy, like Ferrari, Lamborghini, and Pagani. Italy is the Mecca of auto passion, culture, and approach to how a sports car should be done.       Seg 1   Past Clips (2) from related shows on EVs:   Best of Clean Energy, EVs & Battery Power AZ TRT S05 EP15 (230) 4-14-2024    What We Learned This Week Steve Zylstra of AZ Tech Council on Clean Energy Daniel Tonkopiy of Delfast Bikes on EV bikes Praveen of Monarch Tractor on AI, EVs & Farming Mark Hanchett of Atliss Motors on EV Trucks & Batteries Clean Energy - many Tech Co's working on zero emission plan Delfast E Bikes – smart bike, connects to E Bike, range of 220 miles on 1 charge, & speed of 50 mph, can drive on all different terrain  Monarch Tractor is AgTech working towards a future with Clean Farming Atlis Motors is an Energy Company - Apple of energy – vehicle is their ‘I-Pod' Revolutionizing the Electric Battery - Lithium, cobalt, copper w/ a Lifespan – 1 million miles or 10 years + Full Show: HERE         EV Charging at Home w/ Broc TenHouten of Intrinsic Power AZ TRT S05 EP05 (220) 2-4-2024  What We Learned This Week Intrinsic Power - Next Gen EV Charger EV Charging in your home will be standard Electrical Panel upgrade to handle new tech Electric Grid not prepared for consumer demand & EV charging needs EV Infrastructure for charging stations as EV Cars w/ longer range are the Future   Full Show: HERE         Biotech Shows: https://brt-show.libsyn.com/category/Biotech-Life+Sciences-Science     AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023   Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science    Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the BRT Podcast.       AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

Two guests from the joined the podcast to discuss transportation standards and how they shape the built environment. Nate Baker is an At-Large City Council Member for the City of Durham, North Carolina and Lauren Grove is the Vision Zero Coordinator for the City of Durham, North Carolina. Nate shared why a change was needed and building support for the resolution that Durham City Council adopted. Lauren talked about implementing the new standards including working with other departments in the City. They also discussed the impact of the new standards, the role of the National Association of City Transportation Officials (NACTO), and how to work with other agencies to design right-of-way within your city that you do not control. Host: Ben Kittelson

In this episode, Cherise is joined by Darin Johnstone, Principal from Darin Johnstone Architects in Los Angeles, California. They discuss the ArtCenter, Mullin Transportation Design Center in Pasadena, California.You can see the project here as you listen along.The Mullin Transportation Design Center (MTDC) at ArtCenter College of Design is a masterful transformation of history into innovation. Once a supersonic wind tunnel designed to test objects fixed in space, the structure has been revitalized into a state-of-the-art facility that invites motion, creativity, and experimentation utilizing a building-in-a-building concept. Located within ArtCenter's South Campus in Pasadena, this adaptive reuse project redefines the boundaries of design education.If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media. Mentioned in this episode:ARCAT Detailed on Youtube

The city of London is looking for feedback on the latest phase of the Mobility Master Plan. Sarah Grady is the Manager of Transportation Design with the city and spoke with 980 CFPL's Mike Stubbs about the project.

Nikita Bridan, co-founder of Oilstainlab, discusses their approach to shaking up the automotive industry and creating unique luxury performance vehicles. They focus on excellent design, emphasizing driving pleasure, emotion, and simplicity. Oilstainlab is working on building a boutique sports car company and is currently developing a vehicle with a strong emphasis on storytelling and branding. They aim to create something different from what is currently available in the market, with a focus on fun driving experiences and a connection to the past. The team is also exploring different propulsion systems, including a high-performance air-cooled flat-six motor and an EV powertrain system. Chapters 00:00 Introduction and Background 05:47 The Importance of Collaboration and Alignment in Design 10:49 Creating a Fun Driving Experience: Simplicity and Unpredictability 14:41 Challenges of Building a Small Team and Developing a Supply Chain 22:44 Creating Uncopyable, Revolutionary Products 41:29 Transition Riff.wav 41:35 Shaking Things Up in the Automotive and Mobility Ecosystem 42:03 The Contextual and Subjective Nature of Excellent Design 43:03 Creating a Fun and Engaging Driving Experience 43:32 Differentiating in the Homogenized Hypercar Space Links: Show notes: http://brandonbartneck.com/futureofmobility/nikitabridan Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home Bio: Nikita Bridan is co-founder & chief executive officer of Oilstainlab. A car design strategist with 15 years of OEM and startup experience, Nikita has worked with world-renowned brands including Lyft, Cruise, GM, Toyota, Genesis, ONE, and more on electrification, platforms, and strategy. In 2019, Nikita co-founded Oilstainlab with his twin brother, Iliya, as an automotive design consultancy service and playground, and developed it into a boundary-pushing, custom vehicle manufacturer. Nikita lives his life as fast as the cars he builds, once being pulled over at 140mph in Arizona and getting off with a warning. Nikita earned bachelor's degrees in Transportation Design from the Istitudo Europeo di Design in Italy and the ArtCenter College of Design in Pasadena, California, where he now serves as an instructor to the next generation of designers. Keywords automotive industry, luxury performance vehicles, design, driving experience, manufacturing, branding, storytelling, prototype, propulsion systems, EV, air-cooled flat-six motor Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don't neatly fit within traditional high-volume production methods. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/

This episode offers a rare glimpse into Chris's perspective on what's currently missing in modern car design and what the future holds for the industry.

In this episode of 8111, we talk with John Bell, a New Jersey native who developed a passion for drawing and cars in his youth. To earn money as a kid, he and his brother sold his car drawings at dragster races. This passion led John to the Art Center's Transportation Design program. After graduating, he joined GM's Advanced Concept Studio in Detroit.John's career expanded further when he moved to California to work as a conceptual artist at Atari Games. By the late 1980s, he began a twenty-year intermittent tenure at Industrial Light & Magic, where he collaborated on films like "Star Trek IV," "Innerspace," and "Back to the Future II & III," earning an Academy Award nomination and a BAFTA. In 1991, he became the Art Director for "Jurassic Park."Post-Jurassic Park, John explored new avenues at Nike as a Senior Designer, diversifying into footwear, clothing, graphics, and branding. He later returned to Northern California to create concept art for films such as "Men in Black," "Mission Impossible," and "A.I. Artificial Intelligence." His work extended into production design for Dreamworks' "ANTZ."John then ventured into video game design at Electronic Arts, contributing to titles like "Freekstyle" and "Dead Space," and freelanced on animated films including "Cars" and "The Penguins of Madagascar."He later returned to ILM, working on Oscar-winning films "Rango", "Pirates IV" and "The Revenant." John has also collaborated with multiple clients including Nike, BMW, and Samsung. His broad portfolio spans film, gaming, automotive design, product design and advertising, showcasing his remarkable artistic talent. John is awesome and it was a real pleasure catching up with him and hearing his inspiring story.https://www.johnbell.studio/

Kurt Beyer ist als Designer viel herumgekommen, denn sein Einstieg bei Opel führte ihn unter anderem auch zu GM in die USA oder nach Trollhättan zu SAAB. Zum Schluss war er für das Interieur in Rüsselsheim zuständig, bevor ihn der Ruf einer der renommiertesten Ausbildungsstätten weltweit für mobiles Design ereilte. Das kann man fast nicht ablehnen und so ist er jetzt für den Studiengang "Transportation Design" an der Hochschule für Gestaltung in Pforzheim verantwortlich.

The concept of pedestrian scramble or "all walk" crossings, where pedestrians can cross from any corner of an intersection to any other corner, and examines the challenges and considerations associated with their implementation. Guest: John Turecki, Founder of Step One Mobility and Former Manager of Transportation Design for the City of Vancouver Learn more about your ad choices. Visit megaphone.fm/adchoices

Seg 1: The rise of artificial intelligence has introduced transformative possibilities in text analysis. However, when AI encounters intricate and perplexing text, it confronts a unique set of challenges, proving the algorithm's limitations. Guest: Kenna Hughes-Castleberry, Science Communicator for JILA at the University of Colorado and the Editor-in-Chief of Light & Matter Seg 2: New research is out and it is showing that hitting the snooze button in the morning might actually make waking up easier. Guest: Scott Shantz, Contributor for Mornings with Simii Seg 3: View From Victoria: The town of Lytton is seeing delays in rebuilding after wildfires destroyed the town. Now it's dealing with delays due to bureaucracy and government inaction. We get a local look at the top political stories with the help of Vancouver Sun columnist Vaughn Palmer. Seg 4: Delving into the intricate history and complexities of the Israeli-Palestinian conflict, with a particular emphasis on the Oslo Accords and their evolution over the past three decades. Guest: Dr. Amnon Aran, Professor of International Politics of the Middle East at the City University of London Seg 5: Canada's National Ballet School is embarking on its annual National Audition Tour, looking for exceptionally talented and passionate young dancers to join its esteemed Professional Ballet-Academic Program in the vibrant city of Toronto. Guest: Elizabeth, Local Grade 9 Student Attending the National Ballet School's Professional Program Seg 6: Why did Langley defund Christmas in Williams Park? Guest: Eric Woodward, Mayor of Langley Seg 7: The concept of pedestrian scramble or "all walk" crossings, where pedestrians can cross from any corner of an intersection to any other corner, and examines the challenges and considerations associated with their implementation. Guest: John Turecki, Founder of Step One Mobility and Former Manager of Transportation Design for the City of Vancouver Seg 8: Luke Farritor, a 21-year-old computer science major at the University of Nebraska-Lincoln, became part of a global effort to translate ancient Roman scrolls that had been severely damaged by the eruption of Mount Vesuvius in A.D. 79.  Guest: Luke Farritor, 21-year-old Computer Science Major at the University of Nebraska-Lincoln Learn more about your ad choices. Visit megaphone.fm/adchoices

HALLO Pforzheim! Dass Autos in Pforzheim designt werden ist nichts Neues. Dass abseits der renommierten Hochschule für Transportation Design im EMMA Kreativzentrum an einem innovativen kleinen Elektroflitzer geschraubt wird aber schon. Ana und Sebastian haben dazu den Schöpfer und Visionär Jakob Hölzel zu Gast, der ihnen und Euch mehr von diesem spannenden Open-Source-Projekt erzählt. Hört gerne rein, überall dort, wo es Podcasts gibt.

Nick Talbot is the Global Design and Innovation Head, Tata Elxsi. In his current role, Nick is responsible for all design initiatives for the Industrial Design division of Tata Elxsi across the globe including India. This includes innovation driven initiatives for customers and supporting them with new product creation, development and delivery. He is also responsible for IP portfolio creation within Tata Elxsi. He has enjoyed a varied career where he has led key projects, including the design of a production train for Bombardier, a concept show car for Ford and production of running prototypes of ENV - the world's first hydrogen fuelled motorcycle. More recently Nick led the team that created the ‘Aircruise' concept for Samsung construction and trading. He has also been the recipient of the Giugiaro Award for Transportation Innovation. Prior to Tata Elxsi, he was one of the senior directors at Seymourpowell, one of the world's leading design and innovation firms. An alumnus of Royal College of Art, London, Nick Talbot holds a Master's degree in Transportation Design. He brings with him over 25 years of design experience working with some of the world's most innovative brands. Tata Elxsi, a design-led technology company headquartered in Bengaluru. For over 25 years, Tata Elxsi has been among the world's leading providers of design, innovation and technology services for diverse set of industries including Broadcast, Consumer Electronics, Communications, Telecom, Healthcare, Transportation amongst others. Some key projects where Tata Elxsi has helped to enhance the end consumer experience include - Kochi Metro, Terminal 2- Mumbai, Augmented and Virtual Reality for Tata Motors at Geneva Motor Show, Bangalore Metro Rail Corporation (BMRCL), and Airtel Internet TV. In this episode: 00:00 - Introduction 03:34 - What is Design? 08:55 - Perception of Design in India 10:41 - Scope of Design in India 14:50 - Design Thinking for Entrepreneurs 20:20 - Enabling Design Thinking in various industries 23:46 - Mixed Reality 25:24 - AI & Future 26:40 - End of the Designer? 32:02 - I wish I had known earlier 33:47 - Advise for aspirants 37:08 - Conclusion ________________________________________ Project Aircruise TATA Elxsi Assistive concept ________________________________________ Online courses for UCEED CEED NID & NIFT ________________________________________ Connect with Sanjay Reddy(Host) Linkedin ADPList Instagram

In this episode, Luigi and Ravi explore the power of scent as a design tool. Smell has the ability to recall memories, spark emotions, influence mating decisions, and even impact brand perception. They delve into the science behind smell and the brain, how aroma can enhance a brand's image, and the process of physically designing scents. Additionally, they discuss examples such as Hyatt Place, which has been using a signature scent to enhance brand perceptions and increase brand memorability for guests. Finally, they jump into the steps involved, including selecting ingredients, creating a scent profile, experimenting with notes, and evaluating the performance and impact of the scent in our everyday lives. Support Design By Us: Follow designbyus on Twitter: https://twitter.com/designbyus_fm Find more content and support us on Patreon: https:/www.patreon.com/designbyus Where to find Luigi and Ravi: Check out: byus.design Follow Luigi on Twitter: https://twitter.com/luigi_dintrono Follow Ravi on Twitter: https://twitter.com/raviisoccupied Referenced: Smell in Transportation Design: https://www.youtube.com/watch?v=NF198JITjF0 Smell and the brain: https://www.scientificamerican.com/article/why-do-smells-trigger-memories1/ Scent and branding: https://hbr.org/2018/04/inside-the-invisible-but-influential-world-of-scent-branding Smell and sales: https://www.inc.com/james-archer/let-them-sniff-customers-will-buy-more.html Fragrance Notes: https://www.fragrancex.com/blog/fragrance-notes/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/designbyus/message

Hitesh Kumar, NID AIR 17 | Transportation Design. Yet another inspiring story of a young design aspirant chasing his dreams and we are humbled to have been a small part of Hitesh Kumar's journey. Hitesh, a student of Designex Studio, secured a seat in Transportation Design on his second attempt. In this episode of D Talks - The Design Podcast, Hitesh about his journey, and how he prepared for transportation design. _________________________________ Online courses for UCEED CEED NID & NIFT https://online.designexstudio.com/s/store _________________________________ Host - Sanjay Reddy https://www.instagram.com/sanjayreddy144/ https://www.linkedin.com/in/sanjayreddy144/

VIDEO VERSION OF THIS: https://youtu.be/nGOYnZYY8Sghttps://youtu.be/VYCKfqi3AV8   FOLLOW ME ON INSTAGRAM FOR MORE CONTEXT ON MY GUESTS: https://www.instagram.com/crownunfiltered/   ABOUT JORDAN: We have an absolute legend on the show this week and if he's slipped through your radar, it's because he's too busy executing in the shadows and not putting any energy into self-promotion, like the rest of us on IG!   Jordan was a key member of the design team that did the 2015 Ford Mustang. Prior to this, he was a Design Manager at Mazda in California during an insane period in the mid to late 2000's where the brand was producing by far the coolest concepts in the industry. These included the Furai, Taiki, and Nagare. Jordan's team produced the latter.   Prior to this, Jordan was a team leader at VW's Advanced Design Center in Potsdam. This was in the studio's legendary heyday where you would find people like Daniel Simon, Christian Felske, Achim Anscheidt, and, for a brief period, Anders Warming, walking the halls.   As a designer, Jordan was one of the pioneers in developing complete volumes in Alias. It has become commonplace now, but it certainly was not standard practice then. To the best of my knowledge, there were only a couple of people in the world doing this at the time and he had a profound influence on many designers.   Jordan's thinking is incredibly unique and there are many reasons for this, including his origins at the Rhode Island School of Design. He also did a brief stint at CCS and eventually went on to do the Vehicle Design program at the Royal College of Art.   Last, but not least, Jordan is a faculty member of the prestigious Art Center in California and has also published a book titled: ‘Vehicle Design: Aesthetic Principles in Transportation Design', which can be found on Amazon (This is not a paid partnership, promise!!!

Video Version of this: https://youtu.be/fy7cSQsRArs   FIND SCOTT HERE: https://www.artstation.com/scoro https://www.instagram.com/scoro5/?hl=en http://scottrobertsonworkshops.com/h2dr/ https://www.youtube.com/user/scottrobertsondesign   ABOUT SCOTT: Scott Robertson was born in Oregon and grew up in the country. As a child his artist father, Richard, taught him how to draw and design the toys he played with. Fascinated by speed, he and his father designed and built soapbox derby cars. At the age of 14, Scott finished sixth in the world at the annual race in Akron, Ohio. In 1984 he attended Oregon State University. In addition to his studies, he was on the rowing team in the bow position.   After two and a half years at Oregon State, Scott transferred to Art Center College of Design, where his father had attended before him. He graduated with honors with a B.S. degree in Transportation Design in April 1990.   The day after graduation, Scott opened a product design consulting firm in San Francisco with friend Neville Page. Soon they were designing a variety of consumer products, the majority being durable medical goods and sporting goods. Clients included Everest-Jennings, Kestrel, Giro Sport Design, Nissan, Volvo, Yamaha, Scott USA, and Schwinn.   In 1995, both Scott and Neville relocated to Vevey, Switzerland to teach drawing and industrial design at Art Center, Europe. Upon the closing of ACE in the middle of 1996 they relocated to Los Angeles. Scott continues to share a studio with Neville where they do consulting work for a wide range of clients. Since returning from Europe, Scott's clients have included BMW subsidiary Design-works/USA, Bell Sports, Raleigh Bicycles, Mattel Toys, Patagonia, 3DO, the feature film Minority Report, Nike, Troxel, Rock Shox, Universal Studios, Black Diamond, Angel Studios and Fiat.   In 2002, Scott founded Design Studio Press, a publishing company dedicated to art and design education. DSP's first book, Concept Design 1, released in 2003 and now out of print, is a collection of original artwork by seven of the top concept artists working in Hollywood. All seven artists reunited for Concept Design 2, published in 2006, this time including the work of fourteen guest designers as well. In 2004 Scott art-directed 240 illustrations for Mattel's Hot Wheels AcceleRacers collectible card game and authored How to Draw Cars the Hot Wheels Way for Motor Books Inc.   Furthering the mission of design, drawing, and rendering education, Design Studio Press teamed with The Gnomon Workshop to create a library of 'how to' DVDs. Scott has instructed on nine DVDs, focusing on drawing and rendering techniques for industrial and entertainment designers. He has co-produced an additional 41 DVDs with various top artists, designers, and instructors, including renowned designer Syd Mead.   Scott is married to film editor Melissa Kent and they live in Los Angeles.   ====================================================   ABOUT ME: I am a South African Designer, Digital Modeller and the host of Crown Unfiltered. I will be talking to a cross section of people that work in the Car Design Industry. These will include designers, digital and clay modellers, vis artists and colour & material designers. The focus of our conversations will be centered around personal processes and experiences within the business. My aim is to demystify some of the preconceptions about this industry and give people an unadulterated glimpse into the business. I also wish to give the younger generation the opportunity to see that the people that these professionals come in different shapes and sizes and some of them will be unknown. The intention is to see that you should always be yourself and not let your job define or change who you are. Please get in contact if there is something specific you would like me to cover. I would also be really grateful if you could subscribe and share the podcast with anyone that has an affinity for cars, design or both. Thank you! Sam   FIND ME HERE!!! : https://www.instagram.com/crownunfiltered/ https://www.linkedin.com/in/sam-ofsowitz-8b7a531a/ https://twitter.com/SOfsowitz  https://www.facebook.com/crown.unfiltered.7   

Gabriel Pontual iniciou a sua carreira em grandes indústrias brasileiras até abrir a própria agência de design. Aqui ele conta um pouco da sua trajetória. Gabriel é designer industrial formado pela Universidade Federal de Pernambuco e pós-graduado em Transportation Design pelo Istituto Europeo di Design, com mais de oito anos de atuação e experiência na área de design industrial e UX, Design Research e Inovação Desenvolve produtos atualmente presentes nas prateleiras para marcas como Jacto, Wanke, Condor, Rider, Mormaii, We.Care Fitness, Agratto e Ventisol. Referências: Segredos do Design Automotivo - Fernando Morita https://amzn.to/3b2Vo5L http://www.cyclodesign.com.br/

David Byron is Director of Innovation Strategy at Sundberg-Ferar. Key topics in this conversation include The importance of thoughtful product design if we want to make an impact Why we need to deeply understand the problem at-hand before developing solutions Applying expertise to new application segments How Sundberg-Ferar developed the walking ELEVATE Ultimate Mobility Vehicle for Hyundai What makes a product appealing Links Show notes: http://brandonbartneck.com/futureofmobility/davidbyron David's LinkedIn profile: https://www.linkedin.com/in/david-j-byron-6727b54/ Sundberg-Ferar website: https://sundbergferar.com/ Sundberg-Ferar CES trend report: https://app.box.com/s/df9g6ocbkdrudqsbzc3chkfj4ndgn2lm Mobility Genesis: https://sundbergferar.com/mobilitygenesis/ David's Bio David's passion for design and cars led him to the Motor City where he graduated from CCS in Transportation Design. He spent his early career at GM and ASC before becoming Lead Designer at Saleen where he penned the 2008 S5S Raptor supercar and 2010 Saleen S281. David then jumped from sports cars to sports equipment when he joined New Balance's hockey and lacrosse brand, Warrior, where he lead the helmet design team. David has a strong ability to edit, communicate and execute concepts that connect on an emotional level while delivering real world solutions. His diverse background provides a wide perspective when tackling the vast array of design challenges experienced at Sundberg-Ferar. He stays active in the art community teaching design courses at CCS and has judged multiple times at the National Fine Arts Festival. Sundberg-Ferar We design innovative, beautiful products that make people's lives better. That's how our work propels companies in new mobility, consumer, and commercial product markets. We consider everything, from the needs of our clients to the ideal user experience, and after nearly 90 years of design, we know what it takes to elevate solutions from purely functional to exceptional. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, and equitable mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/ Music credit: Slow Burn Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

In this episode of D Talks - The Design Podcast, Navneeth shares his journey into Transportation Design. How he evolved in the process, how he handled rejection, what did he do when he realized transportation design isn't what he expected it to be, and much more. Timestamps 00:36 - Introduction 06:58 - How did you convince your parents 08:25 - Moving to Italy 09:48 - Design Education 12:55 - Mindset 18:07 - Thesis 23:19 - Moving to Tokyo | Honda Experience 28:45 - Dealing with rejections 31:50 - More than transportation design 35:25 - Communicating w/Clients 36:50 - Working in Indian Market 40:45 - Transportation Design in India 48:40 - What should one focus on now 56:28 - Conclusion Host - Sanjay Reddy (https://www.instagram.com/sanjayreddy144/)

Fluxco Design was founded in 2012 by Zachary Calev. As a professional sculptor with an Industrial Design degree in Transportation Design, Zach has carried forth his skills in surfacing and volume experimentation in the automotive world to furniture. Just as important is the ability to fluidly evolve an idea from a two-dimensional sketch to the third dimension of a usable product, is an attention to detail so that no screw, joinery, or tie go unnoticed. You can find more of Zach's work here - https://www.fluxcodesign.com And of course check out more Creative Mind on our blog, Instagram, and YouTube pages. Got a question? Let us know!

Zachary Calev is the founder of Fluxco Design. As a professional sculptor with an Industrial Design degree in Transportation Design, Zach has carried forth his skills in surfacing and volume experimentation in the automotive world to furniture. Just as important is the ability to fluidly evolve an idea from a two-dimensional sketch to the third dimension of a usable product, is an attention to detail so that no screw, joinery, or tie go unnoticed. You can find more of Zach's work here - https://www.fluxcodesign.com And of course check out more Creative Mind on our blog, Instagram, and YouTube pages. Got a question? Let us know!

In the two decades since she graduated from ArtCenter with a degree in Transportation Design, Tisha Johnson has blazed trails for female design leaders in industries dominated by men. Her success has been propelled by her genuine passion for each phase of the design process, from research to experimenting with materials to aligning aesthetic beauty with human need.  The results of her efforts are written into her ever-evolving career, which includes transformative stints heading up design teams at Volvo and Herman Miller en route to her current role as head of global design at Whirlpool. Tisha's growing list of achievements has done little to dampen her palpable excitement for the fundamentals of a job she views, in its simplest terms, as making things that make people's lives better. In order to do that well, she's committed herself to a lifelong learning process as a designer and leader, both in the studio and out. In fact, she's even been known to use her twin passions for surfing and motorcycling as laboratories for design thinking and doing.  For Tisha, good design is a feeling. And that feeling, in a word, is freedom. It's part of the purity of spirit and infectious enthusiasm she brings to everything she does. Even now, from her perch atop the upper rungs of corporate America, she speaks of her new role strategizing future generations of home appliances with the reverence and excitement of someone who has just landed her first job.  I was particularly taken by Tisha's description of the design process as a dialogue between materials and maker, which echoed themes in my book about the discoveries that happen through physical engagement. Over the course of a conversation that felt at times like a masterclass on design strategy, we also covered her thoughts on how research and careful listening guides the teams she leads, the role of empathy in design and how her work at Whirlpool in connection to what she calls “the hearth of the home” can move her to tears. Learn more about your ad choices. Visit megaphone.fm/adchoices

20211112 - The Huckabee Hit - Mayor Pete Thinks The Transportation Design Of NYC Is Racist by Kevin McCullough Radio

FOLLOW ME ON INSTAGRAM FOR MORE CONTEXT ON MY GUESTS: https://www.instagram.com/crownunfiltered/   VIDEO VERSION OF THIS: https://youtu.be/DgL0G6FDIi8   ABOUT STEPHANE: For those that are unaware, Stephane Janin is a French Car Designer that has been at Renault for best part of his 24 year career.   The French native had a mixed education which consisted of Graphic, Industrial as well as Transportation Design. This might have something to do with his very logical surface ‘roadmap' in his sketches.   Stephane has been hailed by many as one of the greatest designers of our time and it's clear when you speak with him, how much he has going on in his head. Although he has been designing cars for more than two decades, it is clear that he is as passionate today as he was when he started.   It is a very rare thing for someone at Director level to be sketching and creating on a daily basis in a way that he is. He feels that many of his contemporaries become lazy in their role as managers and directors and fall into the trap of merely cherry-picking designs from their teams. Stephane is the anti-thesis of this and continues to inspire not only his team, but everyone in the Car Design Community on a daily basis.   Spot one of his sketches online and you can tell immediately that this is the work of Stephane Janin. Stephan is not only an exceptional practitioner of his craft, but an incredible mind infused with inspiration from all sorts of disciplines, from Fashion to Architecture. He simply is operating on another level.   Enjoy!   FIND STEPHANE HERE: https://www.sjanindesign.com/ https://www.instagram.com/sjanindesign/   ====================================================   ABOUT ME: I am a South African Designer, Digital Modeller and the host of Crown Unfiltered. I will be talking to a cross section of people that work in the Car Design Industry. These will include designers, digital and clay modellers, vis artists and colour & material designers. The focus of our conversations will be centered around personal processes and experiences within the business. My aim is to demystify some of the preconceptions about this industry and give people an unadulterated glimpse into the business. I also wish to give the younger generation the opportunity to see that the people that these professionals come in different shapes and sizes and some of them will be unknown. The intention is to see that you should always be yourself and not let your job define or change who you are. Please get in contact if there is something specific you would like me to cover. I would also be really grateful if you could subscribe and share the podcast with anyone that has an affinity for cars, design or both. Thank you! Sam   FIND ME HERE!!! : https://www.instagram.com/crownunfiltered/ https://www.linkedin.com/in/sam-ofsowitz-8b7a531a/ https://twitter.com/SOfsowitz  https://www.facebook.com/crown.unfiltered.7   

Antonio Borja is a 2004 BFA graduate from the School of Industrial Design at Academy of Art University. After graduation, Borja went to work utilizing his vast range of skills to launch a professional freelance career, and work for General Motors as a creative designer. He later returned to his alma mater to teach Design Drawing, Transportation Design, and Digital 3D modeling courses. At the Academy, Mr. Borja led the creation of an interdisciplinary collaborative program that gives students hands-on experience working with companies such as NASA, Samsung, Audi, Nissan, Peugeot, Citroen, General Motors, and Jaguar. In this role, he guides students from the schools of Graphic Design, Fashion, Web Design & New Media, and Interior Architecture, to create a holistic vision for the design objectives of the client Michelle Ruby aka Mrbbaby, a Latina born and raised in San Diego, California, uses elements of her heritage as inspiration for her striking and lively art work. Bbaby is heavily influenced by her community, as well as her Puerto Rican/Mexican upbringing. By combining vibrant colors with traditional imagery, MrBbaby is able to uplift her audience and intrigue her viewers. The artist's aim is to bring happiness and joy to her collectors and community, while also having stronger messages intertwined, all of which are open to the viewer's interpretation. And of course check out more Creative Mind on our blog, Instagram, and YouTube pages. Got a question? Let us know!

On this week's episode of Inside Outside Innovation, we sit down with Wayne Li, Professor of Practice of Design and Engineering, School of Industrial Design at Georgia Tech and Director of Design Bloc. Wayne and I talk about the growing importance of design and design thinking, and we explore some of the changing trends when it comes to technology, tools, and tactics for building new products and services that matter. Let's get startedInside Outside Innovation is the podcast to help you rethink, reset, and remix yourself and your organization. Each week, we'll bring you latest innovators, entrepreneurs, and pioneering businesses, as well as the tools, tactics, and trends you'll need to thrive as a new innovator.Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger. And as always, we have another amazing guest. Today we have Wayne Li. He is Professor of Practice of Design and Engineering, School of Industrial Design at Georgia Tech, Director of Design Bloc. Welcome to the show, Wayne.Wayne Li: Hi thanks. Thanks Brian. Thanks for having me. Brian Ardinger: Hey, I'm excited to have you on, because you have had a long career in this whole world of design and innovation. You were a founding class member at the Stanford d.school. You've worked with great companies like Ford and Pottery Barn and VW. And I think you were a part of the original team that helped develop the original Tesla Roadster. I think I'll start off the conversation with where you're currently at with Design Bloc and how it got has origin. Wayne Li: Design Bloc is a multidisciplinary Design Thinking initiative on Georgia Tech Campus. So, you can think a center. We try to bridge different schools and colleges. Think like a large university, they're separated in different units or colleges. You have a college of engineering and college of design, college of natural sciences.And what Design Bloc tries to do is to teach in a multidisciplinary type of way. And so we partner with professors from all over the Institute to try to offer courses that teach not only Design Thinking, but do it in a way that bridges more than one unit, more than one college. We have things like Bio-inspired Watercolor Painting all the way to Transportation Design.Community Engagement and Service, like a humanitarian design project. And again, you can see that those problems exist. They exist beyond just the sphere of one unit. For example, you're saying, okay, I'm going to address developing countries energy grid. That's not just engineering that requires public policy. It requires cultural engagement and community knowledge. You have structure or architecture there. So, you can see a problem like that is multifaceted. We shouldn't be teaching in a siloed or singled mono disciplinary manner. You know, I learned this really early on, probably back when I was still in college, actually. But I worked at IDEO product development very early on in my career.You know, I think the reason why it came to be like, you mentioned, like, you know, what is it, how did it get started? Was that when I went to undergraduate, I was both a fine arts and engineering major. I kind of saw how the perception of an object, its beauty, its appearance, had a cultural relevance to it.And then you coupled that with how well it was engineered. How well it was built. What it was actually intended to function as and whether or not those mesh together well. And I think that's kind of what got me to my work at IDEO. But I think that was the benefit. And so about almost seven years ago, an alumnus from Georgia Tech, Jim Oliver, went back and visited the Institute and just notice that the College of Engineering and the College of Design really didn't talk to each other that much. Even though he himself had had a similar background. In undergraduate, he also had a mechanical engineering and industrial design background just like me.So, he basically put out a search and said, I want someone. I will donate a certain sum of money. And I want someone to establish this kind of initiative, whose goal it is to teach students in a more well-rounded way. And so, I'm very lucky and very blessed after a nationwide search that I managed to get it. That's kind of how it came to be.So, we started about six, seven years ago with basically one class. With 8 students to 12 students in it. And now we teach about 20 classes a year, with about a thousand to 2000 students. Right? So, it has grown. It's wonderful to see it. I love being the director of it and seeing it grow and getting partners and collaborators who are really psyched about it.And the cool thing is, yeah, you actually see professors who have a PhD in something, so they're very, very intelligent about something. All of a sudden get intrigued, like I never thought of myself as a designer. Well, everyone, little d design. Brian Ardinger: That's an interesting point because obviously people are beginning to understand that design is a core component of every facet of their life nowadays. But tell me a little bit about like what's the process of Design Bloc and how do you go from an idea to creating something valuable in the market? So, walk me through the whole process of Design Bloc. Wayne Li: Design Bloc, the initiative, right? Is you, like you mentioned, I did my graduate work at Stanford. We were in the class that helped to found the Stanford d.school. So, let's take like the little d design. Don't think like I'm a fashion designer or I'm a software designer or I'm a car designer. Let's take the little d design. So, design, if we just think about design process, right. Stanford has a certain method for their design process. They call it Design Thinking Process. But if we just think of it as a process, when anyone goes through steps or goes through mindsets or phases in order to create something, they go through a design process. Design is a very flexible word. It's like Smurf, it's the only word where you can almost use it like six or seven times and still get the actual understanding.Like I could say, well, I'm designing a design that will design a design to design. So, and you'll be like, what? But that would make sense, right? I'm designing a design; I'm creating a blueprint that will create a robot that will actually learn and make something of use. That's what it is. The idea of course, is that when they build anything. They're going through what we consider a process, a design process. And again, this isn't something that necessarily is taught at an Institute. You know, an Institute will teach physics, or it'll teach mathematics or Latin. They're not actually teaching the process of how you create novel, useful, effective ideas, right, for society. The Design Thinking processes that Stanford created along with the Hasso-Plattner Institute in IDEO. Talks about how can you hone and better your design process regardless of what it is. Regardless of what you're building. So, I think in that sense, Design Bloc is also trying to create courses that allow students to learn about the design process, hone it, and foster good mindsets and behaviors as they go through it.Like for example, with pick something relatively trivial, but let's just for kicks. You get up in the morning and you want to make eggs for your partner or your wife or your spouse. That's a design process, right? You're making something that serves a need or a benefit to someone or some entity. So technically you went through a design process.Now the question is, if you think about it, if you really wanted to make eggs well for your spouse or partner, what would you have to do? Well, you kind of needed to know what they like. So, if they love poached eggs and you give them hard-boiled, they might not like that. And then you also have to be creative.You have to know how many different ways can you make eggs. You also have to think about whether or not it gets well received. Obviously, if you don't know your partner or spouse very well, and you make horrible eggs for them, they'll let you know about it. So sooner or later, and of course that last part is the cycles, the iteration, the more and more you do it, the better you get at it.Right. The better you get at making eggs, the better you get at making the eggs the way your partner or your spouse likes them. So, you can imagine that's another, like a semi trivial one day activity. But whether or not you're making eggs, an electric car, a public policy, a courtroom drama, novella, all of those are design processes. Now apply it to something more serious and you get my drift. Brian Ardinger: Is there a standard iteration of step one, do this step two do this. Or is a lot of it driven by the learnings that you find by moving the idea forward in the first place? Wayne Li: Yeah, no, this is great because I mean, there are many design practitioners and researchers and, you know, people who are designed professors, people who study design, and the people who practice it, who have put terminology around their design process. You might hear these in the industry, right. You know, Google will say, well, we use Design Sprint, it's an Agile Methodology. You might hear maybe a traditional company say, well, we use a double diamond approach, right? Where we go out and we go in, they have their terminology. And of course Stanford's Design Thinking Process is empathize, define, ideate, prototype, test, or evaluate. And they've put words to that. I think when people get a little bit tripped up on is when they hear things defined with either a series of words or a diagram that like, it looks like it moves to the right.It's like, oh, arrow, arrow, arrow moves to the right. They get into this mindset that if I blindly follow a process from start to finish, I will be guaranteed a great result. And that's where I think practitioners understand that the design process is not linear. It's messy, it's cyclical. It repeats it folds on itself. It goes backwards. You jump two steps forward or back. Part of it is the sense and respond. That's why, what I mentioned before, the more and more you practice your design process through experience, and through each phase, you get better at understanding how the design process is going to affect the final result.And that takes some skill. It takes experience. You know, it can also be taught. It can be learned. As you go through a phase, are you sensing how it's going? Do you understand the implications of what you're doing at the time? And then can you respond? For example, if you're in a ideate phase, it is a creative phase. I need to know how many different types of eggs I can make to address my partner.Let's say I only know how to make one. I only know how to boil eggs. I don't know how to poach them. I don't know how to fry them. I don't how to scramble. If you only make one solution and then go get that tested, chances are you're wrong. You know, one out of 10 shot that or one out of seven shot that that's right. If you're not creative by nature or your company doesn't have a creative culture in it, then blindly going through that phase of creating or ideating, isn't going to help.So, if you don't know how to ideate, you're going to be in trouble because that phase will result in the same ideas you always come up with. Part of that is again the sense and respond. Knowing how you execute. Knowing what your strengths and weaknesses are in each phase and whether or not you can cultivate those.If you know, you're not a very creative person in the sense that you very quickly drill down to one possible solution, and then you're very dogmatic about it, then realize that's a weakness in your creative process. It's a weakness of your design process. At the same time, if you're really blue sky and you just love imagining all day and at the end of the day, you need to put something in front of someone, otherwise this product doesn't get built, then you're going to have to learn about your execution and critical thinking skill.At a certain point, I think we try to instill in our students is that, you know, the design process is fluid, it's living and it's part of you. You need to understand how you use it, and then you need to understand how companies use it. Cause that's not always the same thing. Brian Ardinger: That's an interesting point. Are there particular areas that you find, doing these workshops and working people through a process, where people tend to get stuck? What's the biggest aha moments about teaching a process and how to think about designing? Wayne Li: A lot of this is cultural, right? A lot of this deals with people, and of course you see this right with various established or rigid companies that have very, very well-documented well hewn, traditional processes. They love buying out startups. Why? Because the startups are small four employee kind of entities that are usually young. They take risks. They don't know what they can't do because they've never been slapped on the wrist so many times. For them like big companies who are really staid, who don't encourage or empower all levels of their company to come up with ideas, will usually get into this group thing. Like, well, I can't possibly be right. No one values my opinion. The only person that's valued is the CEO or the executive management or the senior vice president. So, then that just destroys a kind of innovative culture because the creativity is not fostered. It's not empowered across all levels. I see that often, usually when I'm brought in to consult with a company or a company comes in and wants a project with a Design Bloc and we do projects for companies. You know, they're always like looking for something like, let's just show something we don't know. That they usually, something will surprise them. And part of that is because young students don't know what they can't do. When they come up with an idea, a lot of the times, the reason that large companies can't or companies that don't have an innovative culture, they don't ask that question anymore.Right. So, like maybe three generations ago, they stopped doing it a certain way because they learned something. But now the business environment has shifted and no one's bothered to really question why they can't do it that way. Or why they can't do it in a new way. Right. It's always so we've always done it that way.Well, yeah, that's the group thing, right? No, one's empowered to ask and go, wait a minute. Yeah, that was true 20 years ago, but the technology has shifted around you. The audience has shifted around you, the people that use your product has shifted around you. Why not go back and question some of those baseline assumptions.Brian Ardinger: Have you learned any techniques that you could help folks that are in that particular environment to open up their thinking or open up their exploration and not fall into this typical traps? Wayne Li: There are a lot of different ways that you can do that, Brian. What I tend to always ask is when someone is in kind of that group think is to say, okay, wait Taguchi calls it Root Cause Analysis.I think Dev Patnaik  uses, who teaches Needfinding at Stanford has taught like a Contextual Ladder, which is like a How Why Ladder. If you're confronted with a problem, do you understand the constraints with which you are assuming are already frozen. Taguchi method is just, why does that exist as a root problem?That's not necessarily creative, but what it does is it tries to ask, do you understand your context? If you're confronted with, I only know one way to do this, or this is the way that we think the company always wants to work, then at least questioning that constraint to say, well, why do we do it this way? What assumptions are we making about either our processes or our customers, that make us decide that we should be doing it this way? Brian Ardinger: And basically being okay with the fact that let's assume that this is an assumption. And then like, how do we find evidence to figure out is this assumption true or false? I think a lot of people don't go back to that process, like you said, and just double-check like, I know we've been doing this 20 years like that, does it still hold true. Its an important part of the process.Wayne Li: And one thing I always love is just pushing constraints, right? I mean, ultimate creativity is having no constraints. But it's difficult in a business environment because you always have some type of like time and money are always going to be constraints. You don't have infinite time. You don't have infinite money.If you had those, you can make anything you wanted and take as long as you want it to make. So you always have some type of constraint. But what I always like to do is push against it. So if you say something like we can't build that, that's too expensive. Then if you say, okay, well we'll hold on a second.What are those assumptions? And then say, there's inherent assumptions in that way. You're building it the same way. That's one assumption. If you built it with a different material or different process, you could maybe save money. If you built it with a different volume, it could be cheaper. So you're like, well, you're assuming that we can only sell that to 10,000 people.What if we sell to 10 million? Or you're assuming no one will pay for it at a higher cost. So again, really, it is about pushing on that constraint to say, we can't do this. Flip that and reframe it. What are all the different ways that we can actually push beyond that boundary? And I take each, sometimes I'll take the top three constraints and kind of see if they're related and in tandem, push against them.Sometimes I'll take each constraint and basically brain on each one separately. Right. But ultimately I'm always asking why is this assumption here and why is this constraint here? And, you know, sometimes somebody will say, well, that just defies the laws of physics. I'm like, no, that just defies the laws of your creativity of your brain.Right. You're not framing it well enough. The only meaningful attribution you have is that that must be a mechanism that follows the laws of physics or follows the laws of finance. Like it has to, you know, supply demand. You must sell something for more than you make it. But those laws are inherent in a human assumption.Somebody is using that device. So the laws of physics change if a 10 year old uses it versus a 30 year old. So if you're like making a shovel, a kid's plastic shovel is way different than a 30 year olds Gardener's shovel. So one shovel is made out of metal costs, maybe $25, and one's made out of plastic and cost two. So again, your physics law didn't change, but your framing did. Part of that is understanding your framing when you'd make an assumption, Brian Ardinger: I'd lIke to switch gears a little bit and talk a little bit about some of the things that you're seeing, what are some of the interesting trends in UX, UI design, and maybe even technology that you've seen and where do you see this whole I guess, industry going Brian?Wayne Li: That's a great question. I mean, I work with industrial design students and mechanical engineers, electrical engineers, computer scientists, human computer interaction, math graduate students. Definitely the thing you see faster and faster and faster for UI and UX is both portability and anticipation. So let me kind of explain what that means.Portability in the sense that devices get smaller, they get more personal, right? No, one's out of client terminal. There's no client terminal relationship anymore. So the portability meaning your ability to consume data, manipulate software, has to be more and more flexible, more and more intuitive. You basically be at the will it like, you know, sooner or later, you might not even use your hand.It's going to be so fluid and so natural. Then you can talk to it. You can gesture at it. The interactions will be more and more natural and quicker, faster, smaller. Now the other thing, like I said is the anticipation. Everything you do is being logged so sooner or later between the machine learning algorithm and the companies that are constantly monitoring your data, they'll be able to truly understand what you are based on your behavioral pattern. If you've read the Singularity Is Near, they basically say, you know, pretty much by 2045, your consciousness will be digitized. So in that sense, if we, if we got what 20 some odd years, 24, some odd years to get there, that basically means AI will be conscious by then, in the sense that hopefully if I live long enough, I could go back and go, what did Wayne think in 2019, every thought that you put into Instagram, Facebook, anything you put into your computer will be logged and kept. So every thought you've ever had. You may no longer corporally exists, but someone got a, what would Professor Li have thought in 1998, about this vehicle. And based on the machine learning though, well, Wayne said this about certain vehicles. And this vehicle and this vehicle people are very similar. So even if I'm not alive in 2080, and there's a 2080 sports car, they're going to go, well, what would Wayne have thought about this 2080 sports car?And they would probably, the machine learning algorithm will say, well Wayne talked about these vehicles or design these sports cars. And these were his thoughts on them because they've all been logged. And by the weighting metric I have, he would have liked it. Or he would have said blah-blah-blah send it.  Sooner or later, we'll have digital avatars that anyone can consult. And so that's the anticipation part. If you can anticipate that now how will that change, what you do Brian Ardinger: Tomorrow is Tesla's AI day. And they're gonna be talking a little bit about some of the new mind of the car stuff that they're working on. Similar to what you're saying, where the car can anticipate based on its surroundings, what's happening and self-driving and everything else around that.But you know, you take that beyond just transportation. You take that to everything else and how does that change the world and what we're looking at? Even things like I think about technology and how it's accessible to anybody now. So I have to be a coder, for example. A lot of no code tools and things along those lines that allow you to experiment and build and try things that 10 years ago, 15 years ago, you had to have a design development team to make that happen. So it'll be interesting to see where that trend takes the world of design as well. Wayne Li: Yeah, no, absolutely Brian. I mean, going back to what you said. I mean, obviously the sort of research area of mine, because I have an automotive interface, a human machine interface lab at Georgia Tech, right. That looks at futuristic automotive experiences. And absolutely you're right. I mean, thinking about it this. Not only can all the cars, right now is 5g. Like let's just think, think about 5g. If 4g was something like, oh, it was novel for us to have one HD movie streaming on our phone. Like that's the data of 4g, without major compression. 5g is like 40 simultaneous HD streams. So for example, if we just take some of that bandwidth and each car is communicating to the 15 nearest cars next to it, and those cars are connected and getting next to the internet enabled lampposts signage traffic stops, then that information is being shared very, very quickly.So if there's something that optimizes traffic flow like a stop says, well, this is open, right now. And there's really no need for a green light or a red light or a yellow light anymore, because everyone's already talking to each other. Brian Ardinger: Tie that into a person's phone and you realize, well, Joe's a crappy driver and he's, he's in the lane next to me. I probably need to adjust for that. Wayne Li: Yeah. Every car in the compass directions around you will notice that, right. Or based on your driving pattern already know that you're a bad driver based on your previous driving history. Right? So that economists levels between semi and fully is tricky. But that data, if it's freely shared, is there. The same thing and will be the minute you tell your car where you're going. So if you say, oh, I'm going to work and it's like, great, I'm driving you there. That's great. It will then ping everyone who's also going to work with you. And so it'll just say, oh, well, you know your neighbor down the street who works at the same company, why don't y'all platoon together.And all of a sudden you match up and you can streamline your traffic. Right? So, same thing, if you, all of a sudden, you tell the car out, I'm going to a concert. It's a new thing. It'll ping everyone on the internet who's interested in that same topic, who's going to the concert with you. And your windshield will turn into a screen.We actually have this in the lab, a windshield that is an augmented reality screen. And then you can then meet 15 people who will meet you at the door. Cause you'll be all dropped off at the same time to the same concert. So now you can go to the concert with not only the friends in your own car, but feel close kinship to 15 other cars that have the same people going at the same concert.It's an interesting concept when you can share that much data that quickly, and you see that as a trend. Yes, privacy is an issue, but you don't really see people pushing against it that much. They're sharing their information. Brian Ardinger: I love what you're doing and some of the things that you've seen in the past, and that. If people want to find out more about yourself or more about Georgia Tech or Design Bloc, what's the best way to do that?Wayne Li: My email's fine. That's just my name. W A Y N E . L I @ design . G A T E C H - Georgia tech.edu. If you want to know more about Design Bloc, basically design bloc without the K so D E S I G N B L O C.ga tech.edu. So they can go to our website and then see what we do. There's a contact us button there.Obviously, if you're a Georgia tech student or a prospective high school student, plenty to learn about what we do, which classes you can take. We do do workshops and not only for students, but we have done workshops for other entities. And so we are in the process of getting those things approved by the Institute. Right. But we have mechanisms in which we do give workshops to companies or groups like the Georgia Tech Alumni Association. We've done Design Thinking workshops for them. So you'll see a list of all the workshops we tend to give. And if it's something that you are interested in or you're interested in giving to your company or entity, then there's a connect to us button and we can talk about that.Brian Ardinger: Wayne, thanks again for being on Inside Outside Innovation, look forward to seeing what the future brings Wayne Li: Me too. It's been a pleasure. Thanks so much for having me on.Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. 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On this week's episode of Inside Outside Innovation, we sit down with Wayne Li, Professor of Practice of Design and Engineering, School of Industrial Design at Georgia Tech and Director of Design Bloc. Wayne and I talk about the growing importance of design and design thinking, and we explore some of the changing trends when it comes to technology, tools, and tactics for building new products and services that matter. Let's get startedInside Outside Innovation is the podcast to help you rethink, reset, and remix yourself and your organization. Each week, we'll bring you latest innovators, entrepreneurs, and pioneering businesses, as well as the tools, tactics, and trends you'll need to thrive as a new innovator.Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger. And as always, we have another amazing guest. Today we have Wayne Li. He is Professor of Practice of Design and Engineering, School of Industrial Design at Georgia Tech, Director of Design Bloc. Welcome to the show, Wayne.Wayne Li: Hi thanks. Thanks Brian. Thanks for having me. Brian Ardinger: Hey, I'm excited to have you on, because you have had a long career in this whole world of design and innovation. You were a founding class member at the Stanford d.school. You've worked with great companies like Ford and Pottery Barn and VW. And I think you were a part of the original team that helped develop the original Tesla Roadster. I think I'll start off the conversation with where you're currently at with Design Bloc and how it got has origin. Wayne Li: Design Bloc is a multidisciplinary Design Thinking initiative on Georgia Tech Campus. So, you can think a center. We try to bridge different schools and colleges. Think like a large university, they're separated in different units or colleges. You have a college of engineering and college of design, college of natural sciences.And what Design Bloc tries to do is to teach in a multidisciplinary type of way. And so we partner with professors from all over the Institute to try to offer courses that teach not only Design Thinking, but do it in a way that bridges more than one unit, more than one college. We have things like Bio-inspired Watercolor Painting all the way to Transportation Design.Community Engagement and Service, like a humanitarian design project. And again, you can see that those problems exist. They exist beyond just the sphere of one unit. For example, you're saying, okay, I'm going to address developing countries energy grid. That's not just engineering that requires public policy. It requires cultural engagement and community knowledge. You have structure or architecture there. So, you can see a problem like that is multifaceted. We shouldn't be teaching in a siloed or singled mono disciplinary manner. You know, I learned this really early on, probably back when I was still in college, actually. But I worked at IDEO product development very early on in my career.You know, I think the reason why it came to be like, you mentioned, like, you know, what is it, how did it get started? Was that when I went to undergraduate, I was both a fine arts and engineering major. I kind of saw how the perception of an object, its beauty, its appearance, had a cultural relevance to it.And then you coupled that with how well it was engineered. How well it was built. What it was actually intended to function as and whether or not those mesh together well. And I think that's kind of what got me to my work at IDEO. But I think that was the benefit. And so about almost seven years ago, an alumnus from Georgia Tech, Jim Oliver, went back and visited the Institute and just notice that the College of Engineering and the College of Design really didn't talk to each other that much. Even though he himself had had a similar background. In undergraduate, he also had a mechanical engineering and industrial design background just like me.So, he basically put out a search and said, I want someone. I will donate a certain sum of money. And I want someone to establish this kind of initiative, whose goal it is to teach students in a more well-rounded way. And so, I'm very lucky and very blessed after a nationwide search that I managed to get it. That's kind of how it came to be.So, we started about six, seven years ago with basically one class. With 8 students to 12 students in it. And now we teach about 20 classes a year, with about a thousand to 2000 students. Right? So, it has grown. It's wonderful to see it. I love being the director of it and seeing it grow and getting partners and collaborators who are really psyched about it.And the cool thing is, yeah, you actually see professors who have a PhD in something, so they're very, very intelligent about something. All of a sudden get intrigued, like I never thought of myself as a designer. Well, everyone, little d design. Brian Ardinger: That's an interesting point because obviously people are beginning to understand that design is a core component of every facet of their life nowadays. But tell me a little bit about like what's the process of Design Bloc and how do you go from an idea to creating something valuable in the market? So, walk me through the whole process of Design Bloc. Wayne Li: Design Bloc, the initiative, right? Is you, like you mentioned, I did my graduate work at Stanford. We were in the class that helped to found the Stanford d.school. So, let's take like the little d design. Don't think like I'm a fashion designer or I'm a software designer or I'm a car designer. Let's take the little d design. So, design, if we just think about design process, right. Stanford has a certain method for their design process. They call it Design Thinking Process. But if we just think of it as a process, when anyone goes through steps or goes through mindsets or phases in order to create something, they go through a design process. Design is a very flexible word. It's like Smurf, it's the only word where you can almost use it like six or seven times and still get the actual understanding.Like I could say, well, I'm designing a design that will design a design to design. So, and you'll be like, what? But that would make sense, right? I'm designing a design; I'm creating a blueprint that will create a robot that will actually learn and make something of use. That's what it is. The idea of course, is that when they build anything. They're going through what we consider a process, a design process. And again, this isn't something that necessarily is taught at an Institute. You know, an Institute will teach physics, or it'll teach mathematics or Latin. They're not actually teaching the process of how you create novel, useful, effective ideas, right, for society. The Design Thinking processes that Stanford created along with the Hasso-Plattner Institute in IDEO. Talks about how can you hone and better your design process regardless of what it is. Regardless of what you're building. So, I think in that sense, Design Bloc is also trying to create courses that allow students to learn about the design process, hone it, and foster good mindsets and behaviors as they go through it.Like for example, with pick something relatively trivial, but let's just for kicks. You get up in the morning and you want to make eggs for your partner or your wife or your spouse. That's a design process, right? You're making something that serves a need or a benefit to someone or some entity. So technically you went through a design process.Now the question is, if you think about it, if you really wanted to make eggs well for your spouse or partner, what would you have to do? Well, you kind of needed to know what they like. So, if they love poached eggs and you give them hard-boiled, they might not like that. And then you also have to be creative.You have to know how many different ways can you make eggs. You also have to think about whether or not it gets well received. Obviously, if you don't know your partner or spouse very well, and you make horrible eggs for them, they'll let you know about it. So sooner or later, and of course that last part is the cycles, the iteration, the more and more you do it, the better you get at it.Right. The better you get at making eggs, the better you get at making the eggs the way your partner or your spouse likes them. So, you can imagine that's another, like a semi trivial one day activity. But whether or not you're making eggs, an electric car, a public policy, a courtroom drama, novella, all of those are design processes. Now apply it to something more serious and you get my drift. Brian Ardinger: Is there a standard iteration of step one, do this step two do this. Or is a lot of it driven by the learnings that you find by moving the idea forward in the first place? Wayne Li: Yeah, no, this is great because I mean, there are many design practitioners and researchers and, you know, people who are designed professors, people who study design, and the people who practice it, who have put terminology around their design process. You might hear these in the industry, right. You know, Google will say, well, we use Design Sprint, it's an Agile Methodology. You might hear maybe a traditional company say, well, we use a double diamond approach, right? Where we go out and we go in, they have their terminology. And of course Stanford's Design Thinking Process is empathize, define, ideate, prototype, test, or evaluate. And they've put words to that. I think when people get a little bit tripped up on is when they hear things defined with either a series of words or a diagram that like, it looks like it moves to the right.It's like, oh, arrow, arrow, arrow moves to the right. They get into this mindset that if I blindly follow a process from start to finish, I will be guaranteed a great result. And that's where I think practitioners understand that the design process is not linear. It's messy, it's cyclical. It repeats it folds on itself. It goes backwards. You jump two steps forward or back. Part of it is the sense and respond. That's why, what I mentioned before, the more and more you practice your design process through experience, and through each phase, you get better at understanding how the design process is going to affect the final result.And that takes some skill. It takes experience. You know, it can also be taught. It can be learned. As you go through a phase, are you sensing how it's going? Do you understand the implications of what you're doing at the time? And then can you respond? For example, if you're in a ideate phase, it is a creative phase. I need to know how many different types of eggs I can make to address my partner.Let's say I only know how to make one. I only know how to boil eggs. I don't know how to poach them. I don't know how to fry them. I don't how to scramble. If you only make one solution and then go get that tested, chances are you're wrong. You know, one out of 10 shot that or one out of seven shot that that's right. If you're not creative by nature or your company doesn't have a creative culture in it, then blindly going through that phase of creating or ideating, isn't going to help.So, if you don't know how to ideate, you're going to be in trouble because that phase will result in the same ideas you always come up with. Part of that is again the sense and respond. Knowing how you execute. Knowing what your strengths and weaknesses are in each phase and whether or not you can cultivate those.If you know, you're not a very creative person in the sense that you very quickly drill down to one possible solution, and then you're very dogmatic about it, then realize that's a weakness in your creative process. It's a weakness of your design process. At the same time, if you're really blue sky and you just love imagining all day and at the end of the day, you need to put something in front of someone, otherwise this product doesn't get built, then you're going to have to learn about your execution and critical thinking skill.At a certain point, I think we try to instill in our students is that, you know, the design process is fluid, it's living and it's part of you. You need to understand how you use it, and then you need to understand how companies use it. Cause that's not always the same thing. Brian Ardinger: That's an interesting point. Are there particular areas that you find, doing these workshops and working people through a process, where people tend to get stuck? What's the biggest aha moments about teaching a process and how to think about designing? Wayne Li: A lot of this is cultural, right? A lot of this deals with people, and of course you see this right with various established or rigid companies that have very, very well-documented well hewn, traditional processes. They love buying out startups. Why? Because the startups are small four employee kind of entities that are usually young. They take risks. They don't know what they can't do because they've never been slapped on the wrist so many times. For them like big companies who are really staid, who don't encourage or empower all levels of their company to come up with ideas, will usually get into this group thing. Like, well, I can't possibly be right. No one values my opinion. The only person that's valued is the CEO or the executive management or the senior vice president. So, then that just destroys a kind of innovative culture because the creativity is not fostered. It's not empowered across all levels. I see that often, usually when I'm brought in to consult with a company or a company comes in and wants a project with a Design Bloc and we do projects for companies. You know, they're always like looking for something like, let's just show something we don't know. That they usually, something will surprise them. And part of that is because young students don't know what they can't do. When they come up with an idea, a lot of the times, the reason that large companies can't or companies that don't have an innovative culture, they don't ask that question anymore.Right. So, like maybe three generations ago, they stopped doing it a certain way because they learned something. But now the business environment has shifted and no one's bothered to really question why they can't do it that way. Or why they can't do it in a new way. Right. It's always so we've always done it that way.Well, yeah, that's the group thing, right? No, one's empowered to ask and go, wait a minute. Yeah, that was true 20 years ago, but the technology has shifted around you. The audience has shifted around you, the people that use your product has shifted around you. Why not go back and question some of those baseline assumptions.Brian Ardinger: Have you learned any techniques that you could help folks that are in that particular environment to open up their thinking or open up their exploration and not fall into this typical traps? Wayne Li: There are a lot of different ways that you can do that, Brian. What I tend to always ask is when someone is in kind of that group think is to say, okay, wait Taguchi calls it Root Cause Analysis.I think Dev Patnaik  uses, who teaches Needfinding at Stanford has taught like a Contextual Ladder, which is like a How Why Ladder. If you're confronted with a problem, do you understand the constraints with which you are assuming are already frozen. Taguchi method is just, why does that exist as a root problem?That's not necessarily creative, but what it does is it tries to ask, do you understand your context? If you're confronted with, I only know one way to do this, or this is the way that we think the company always wants to work, then at least questioning that constraint to say, well, why do we do it this way? What assumptions are we making about either our processes or our customers, that make us decide that we should be doing it this way? Brian Ardinger: And basically being okay with the fact that let's assume that this is an assumption. And then like, how do we find evidence to figure out is this assumption true or false? I think a lot of people don't go back to that process, like you said, and just double-check like, I know we've been doing this 20 years like that, does it still hold true. Its an important part of the process.Wayne Li: And one thing I always love is just pushing constraints, right? I mean, ultimate creativity is having no constraints. But it's difficult in a business environment because you always have some type of like time and money are always going to be constraints. You don't have infinite time. You don't have infinite money.If you had those, you can make anything you wanted and take as long as you want it to make. So you always have some type of constraint. But what I always like to do is push against it. So if you say something like we can't build that, that's too expensive. Then if you say, okay, well we'll hold on a second.What are those assumptions? And then say, there's inherent assumptions in that way. You're building it the same way. That's one assumption. If you built it with a different material or different process, you could maybe save money. If you built it with a different volume, it could be cheaper. So you're like, well, you're assuming that we can only sell that to 10,000 people.What if we sell to 10 million? Or you're assuming no one will pay for it at a higher cost. So again, really, it is about pushing on that constraint to say, we can't do this. Flip that and reframe it. What are all the different ways that we can actually push beyond that boundary? And I take each, sometimes I'll take the top three constraints and kind of see if they're related and in tandem, push against them.Sometimes I'll take each constraint and basically brain on each one separately. Right. But ultimately I'm always asking why is this assumption here and why is this constraint here? And, you know, sometimes somebody will say, well, that just defies the laws of physics. I'm like, no, that just defies the laws of your creativity of your brain.Right. You're not framing it well enough. The only meaningful attribution you have is that that must be a mechanism that follows the laws of physics or follows the laws of finance. Like it has to, you know, supply demand. You must sell something for more than you make it. But those laws are inherent in a human assumption.Somebody is using that device. So the laws of physics change if a 10 year old uses it versus a 30 year old. So if you're like making a shovel, a kid's plastic shovel is way different than a 30 year olds Gardener's shovel. So one shovel is made out of metal costs, maybe $25, and one's made out of plastic and cost two. So again, your physics law didn't change, but your framing did. Part of that is understanding your framing when you'd make an assumption, Brian Ardinger: I'd lIke to switch gears a little bit and talk a little bit about some of the things that you're seeing, what are some of the interesting trends in UX, UI design, and maybe even technology that you've seen and where do you see this whole I guess, industry going Brian?Wayne Li: That's a great question. I mean, I work with industrial design students and mechanical engineers, electrical engineers, computer scientists, human computer interaction, math graduate students. Definitely the thing you see faster and faster and faster for UI and UX is both portability and anticipation. So let me kind of explain what that means.Portability in the sense that devices get smaller, they get more personal, right? No, one's out of client terminal. There's no client terminal relationship anymore. So the portability meaning your ability to consume data, manipulate software, has to be more and more flexible, more and more intuitive. You basically be at the will it like, you know, sooner or later, you might not even use your hand.It's going to be so fluid and so natural. Then you can talk to it. You can gesture at it. The interactions will be more and more natural and quicker, faster, smaller. Now the other thing, like I said is the anticipation. Everything you do is being logged so sooner or later between the machine learning algorithm and the companies that are constantly monitoring your data, they'll be able to truly understand what you are based on your behavioral pattern. If you've read the Singularity Is Near, they basically say, you know, pretty much by 2045, your consciousness will be digitized. So in that sense, if we, if we got what 20 some odd years, 24, some odd years to get there, that basically means AI will be conscious by then, in the sense that hopefully if I live long enough, I could go back and go, what did Wayne think in 2019, every thought that you put into Instagram, Facebook, anything you put into your computer will be logged and kept. So every thought you've ever had. You may no longer corporally exists, but someone got a, what would Professor Li have thought in 1998, about this vehicle. And based on the machine learning though, well, Wayne said this about certain vehicles. And this vehicle and this vehicle people are very similar. So even if I'm not alive in 2080, and there's a 2080 sports car, they're going to go, well, what would Wayne have thought about this 2080 sports car?And they would probably, the machine learning algorithm will say, well Wayne talked about these vehicles or design these sports cars. And these were his thoughts on them because they've all been logged. And by the weighting metric I have, he would have liked it. Or he would have said blah-blah-blah send it.  Sooner or later, we'll have digital avatars that anyone can consult. And so that's the anticipation part. If you can anticipate that now how will that change, what you do Brian Ardinger: Tomorrow is Tesla's AI day. And they're gonna be talking a little bit about some of the new mind of the car stuff that they're working on. Similar to what you're saying, where the car can anticipate based on its surroundings, what's happening and self-driving and everything else around that.But you know, you take that beyond just transportation. You take that to everything else and how does that change the world and what we're looking at? Even things like I think about technology and how it's accessible to anybody now. So I have to be a coder, for example. A lot of no code tools and things along those lines that allow you to experiment and build and try things that 10 years ago, 15 years ago, you had to have a design development team to make that happen. So it'll be interesting to see where that trend takes the world of design as well. Wayne Li: Yeah, no, absolutely Brian. I mean, going back to what you said. I mean, obviously the sort of research area of mine, because I have an automotive interface, a human machine interface lab at Georgia Tech, right. That looks at futuristic automotive experiences. And absolutely you're right. I mean, thinking about it this. Not only can all the cars, right now is 5g. Like let's just think, think about 5g. If 4g was something like, oh, it was novel for us to have one HD movie streaming on our phone. Like that's the data of 4g, without major compression. 5g is like 40 simultaneous HD streams. So for example, if we just take some of that bandwidth and each car is communicating to the 15 nearest cars next to it, and those cars are connected and getting next to the internet enabled lampposts signage traffic stops, then that information is being shared very, very quickly.So if there's something that optimizes traffic flow like a stop says, well, this is open, right now. And there's really no need for a green light or a red light or a yellow light anymore, because everyone's already talking to each other. Brian Ardinger: Tie that into a person's phone and you realize, well, Joe's a crappy driver and he's, he's in the lane next to me. I probably need to adjust for that. Wayne Li: Yeah. Every car in the compass directions around you will notice that, right. Or based on your driving pattern already know that you're a bad driver based on your previous driving history. Right? So that economists levels between semi and fully is tricky. But that data, if it's freely shared, is there. The same thing and will be the minute you tell your car where you're going. So if you say, oh, I'm going to work and it's like, great, I'm driving you there. That's great. It will then ping everyone who's also going to work with you. And so it'll just say, oh, well, you know your neighbor down the street who works at the same company, why don't y'all platoon together.And all of a sudden you match up and you can streamline your traffic. Right? So, same thing, if you, all of a sudden, you tell the car out, I'm going to a concert. It's a new thing. It'll ping everyone on the internet who's interested in that same topic, who's going to the concert with you. And your windshield will turn into a screen.We actually have this in the lab, a windshield that is an augmented reality screen. And then you can then meet 15 people who will meet you at the door. Cause you'll be all dropped off at the same time to the same concert. So now you can go to the concert with not only the friends in your own car, but feel close kinship to 15 other cars that have the same people going at the same concert.It's an interesting concept when you can share that much data that quickly, and you see that as a trend. Yes, privacy is an issue, but you don't really see people pushing against it that much. They're sharing their information. Brian Ardinger: I love what you're doing and some of the things that you've seen in the past, and that. If people want to find out more about yourself or more about Georgia Tech or Design Bloc, what's the best way to do that?Wayne Li: My email's fine. That's just my name. W A Y N E . L I @ design . G A T E C H - Georgia tech.edu. If you want to know more about Design Bloc, basically design bloc without the K so D E S I G N B L O C.ga tech.edu. So they can go to our website and then see what we do. There's a contact us button there.Obviously, if you're a Georgia tech student or a prospective high school student, plenty to learn about what we do, which classes you can take. We do do workshops and not only for students, but we have done workshops for other entities. And so we are in the process of getting those things approved by the Institute. Right. But we have mechanisms in which we do give workshops to companies or groups like the Georgia Tech Alumni Association. We've done Design Thinking workshops for them. So you'll see a list of all the workshops we tend to give. And if it's something that you are interested in or you're interested in giving to your company or entity, then there's a connect to us button and we can talk about that.Brian Ardinger: Wayne, thanks again for being on Inside Outside Innovation, look forward to seeing what the future brings Wayne Li: Me too. It's been a pleasure. Thanks so much for having me on.Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company.  For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.  

Maximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently promoted to VP of exterior design in 2014, it was a natural progression for Missoni to become Polestar's design director following Thomas Ingenlath appointment as CEO of the premium electric vehicle brand. In this candid FORMAST interview, Missoni speaks with Eric Gallina about his career path -- from the early days of discovering design, his time as a student at the RCA and his first job at Volkswagen -- as well as his time at Volvo and Polestar's design ethos and its future design direction.Support the show (https://www.patreon.com/formtrends)

Anna Costamagna is an Italian Interior Design Manager working at Peugeot and Advanced Design Manager for Stellantis. While her mother worked as an assistant to Sergio Pininfarina, she began her career at Bertone in Caprie, a suburb of her native Turin, after studying engineering and management. She then moved to Paris, France, to bring Peugeot production cars to fruition. Over her career, Costamagna has worked with a number of companies to develop future-looking concepts as well as groundbreaking interior proposals, including the Peugeot i-Cockpit. Form Trends editor Eric Gallina spoke with Costamagna about her career path, the projects she's worked on, interface design, and also discussed diversity in the workplace as well as the role of the designer and manager in the corporate environment.Support the show (https://www.patreon.com/formtrends)

Hit the feeling right and the form will be beautiful eventually. says Nikhil Sorte, a Transportation Design at Groupe Renault who has a Masters in Transportation Design from IAAD, Turin, Italy. In this conversation with Sanjay Reddy, Nikhil talks about the importance of emotions in car design and how passionate he is about Transportation design and his job. Nikhil was able to present scale models of his projects at Auto Expo in Delhi multiple times. His projects have been featured in magazines including Forbes France. 00:00 - Introduction 06:19 - Design Journey 15:43 - From Artist to Designer 23:00 - From an idea to final execution 25:49 - Feasibility of a project 30:15 - Car Design & Emotion 33:30 - Emotions are an integral part of Design 34:40 - Inside Renault Design Studio 38:46 - Timeframe for ideation 41:35 - Market research/Trends 47:22 - Multiple projects at a time 49:33 - Creative blocks 50:46 - Source of inspiration 55:39 - Suggestions for aspirants Host - Sanjay Reddy Instagram Check out our online courses for UCEED, CEED, NID & NIFT

In this episode, Sam speaks with Dallas Wait of WGI of West Palm Beach, FL on how they connected and the opportunities available for transportation engineers to create their own 3D visualizations with better design modeling tools like OpenRoads.   Connect with Dallas on LinkedIn: https://www.linkedin.com/in/dallas-wait-p-e-66092617/

Amko Leenarts has been a designer at Ford since 2012. Prior to that, he led Interior Design for the Peugeot brand in France. Now Head of Design for Ford Europe, Leenarts speaks with Form Trends founder Eric Gallina about becoming an automotive designer after years of working as an architect, how he proposed new solutions in interior design, joined as Global Interior Design Director at Ford in Dearborn and became "king of the country" with respect to his current role leading Ford's Design teams in Europe. This is the longest FORMCAST podcast to date , and essential listening for anyone that wants to know what it takes to succeed as a car designer and attain a leadership position within design.Support the show (https://www.patreon.com/formtrends)

Automotive design is a largely male-dominated profession, but nascent electric vehicle manufacturer Lucid is not your typical car company. Form Trends editor Eric Gallina speaks with Joann Jung, Sue Magnusson, and Jenny Ha – the interior design director, CMF design director, and exterior design manager, respectively – who are working to develop the California startup's new line of vehicles.Support the show (https://www.patreon.com/formtrends)

In this episode of the FORMCAST podcast Form Trends editor Eric Gallina and Car Design Research director Sam Livingstone discuss some of the more interesting new car debuts in March 2021.Support the show (https://www.patreon.com/formtrends)

This episode of the FORMCAST car design podcast is a little different. Pierre Paul Andriani, Senior Manager for Digital Modeling at Tata Motors' European Design Center, invited his longtime friend Brian Baker, VP of Education and Principal Historian at the Automotive Hall of Fame in Dearborn, Michigan, to discuss the history of the sedan and whether there's any life left in the three-box vehicle typology in the future.  Hope you enjoy the episode!Support the show (https://www.patreon.com/formtrends)

Sydney Hardy is an Automotive Designer presently working at Audi, and previously he had worked with General Motors, Porche, Peugeot and Akka technologies. He has also been awarded BMW Young Designer Challenge and Interior Motives Design Awards. In this episode, Sydney had shared great insights on transportation design and ha shared his journey working across different brands and suggested top skills that helped him differentiate from other transportation designers out there. We later discussed where he usually finds his inspiration for new design projects and how his culture influenced his designs. In the latter part, we discussed how much does he think pandemic will influence the transportation industry? What will be the additional design considerations for automobiles? Takeaways: What is a Transportation designer. How to differentiate and grow as a transportation designer. How has pandemic influenced the industry? Sydney Hardy Recommended Books: That will never work - Marc Randolph Outliers - Malcom Gladwell Eat that frog - Brian Tracy If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

There's been a lot of new car news since the start of the year. Form Trends editor Eric Gallina sits down with Sam Livingstone of Car Design Research to discuss some of the more interesting debuts and what they mean in the greater car design landscape.Support the show (https://www.patreon.com/formtrends)

Pierre Leclercq is Citroen's Head of Design. He's worked in Italy, California, Germany, China and Korea before returning to France and joining PSA. In this episode, Pierre speaks with Form Trends founder Eric Gallina about his early career working at coachbuilders Zagato and Ghia, designing the first-generation BMW X5 and X6 at BMW Group DesignworksUSA, building several brands while working for Great Wall, and how he managed to make the trip back from China to designing the next generation fo Citroen products in Europe.Support the show (https://www.patreon.com/formtrends)

Nil Sajonz is just 27 years old, but he's already moved up from interning at Bugatti to his new role as Head of Special Projects for the superluxury performance car brand. Eric Gallina speaks with him about his journey, the projects he's worked on, and the new Bugatti Bolide.Support the show (https://www.patreon.com/formtrends)

MEET MICHAEL SANTORO: Born in New York City, Michael Santoro attended the High School of Art & Design where he was a member of the first-ever, industrial design high school program in the United States. After graduating from Pratt Institute with a bachelor's degree in Industrial Design, Mr. Santoro was accepted as the first-ever, post-graduate design intern at Chrysler Corporation where, upon completion, he received an offer to join the staff. Mr. Santoro spent 6 years as an automotive designer at Chrysler where he created the groundbreaking, cab-forward exterior design for the 1995 Car of the Year, the first-generation Chrysler Cirrus, and its sister vehicle, the Dodge Stratus. Before leaving Chrysler, Mr. Santoro penned the 1996-2006 Jeep Wrangler, returning the vehicle visually to its iconic roots while pushing it forward into the new century. Returning to New York City, Mr. Santoro spent two years as a consulting designer for Walter Dorwin Teague, America's oldest design consultancy. There he worked on numerous programs including creating conceptual design interiors for Boeing Aerospace and the production interior for the Gulfstream G5 aircraft. Mr. Santoro returned to automotive design work as a consultant working on the Vector M12 production supercar and Vector M12 "American Anthem" North American International Auto Show show car. Additional projects including the Lamborghini Jota show car followed. In 1999, Mr. Santoro created the Apple-specific case market with the launch of his company, MacCase. Mr. Santoro has been featured in several articles for his design innovations at Chrysler including “Passage by Design” (AutoWeek, January 9, 1995), “The Designers Who Saved Chrysler” (The New York Times, January 30, 1994) and his work at MacCase “Flexible Pens ( Car & Drvier, September 2013). Additional articles about Mr. Santoro and his work have appeared in Automobile, Road & Track, The Detroit Free Press, and Car Styling. He has been a part of student design reviews at College for Creative Studies in Detroit, Michigan and Art Center College of Design in Pasadena, California as well taught Transportation Design at Pratt Institute in New York City. CONTACT:http://www.michaelsantorodesign.com/ (http://www.michaelsantorodesign.com/) https://www.mac-case.com/ (https://www.mac-case.com/) https://www.udemy.com/course/introduction-to-automotive-design/ (https://www.udemy.com/course/introduction-to-automotive-design/) SUPPORT THE SHOW BECAUSE I LOVE PUPPIES!1)https://meetfox.com/en/ (MEETFOX) Monetize your time with an easy to use online platform. Use promo code “yuri” for 2 MONTHS FREE! 2) https://www.gettaxhub.com/?rfsn=4356929.38ee2a (TAXHUB) NEED ACCOUNTING HELP? – Sign up for A Less Taxing Way To Work With A CPA. Get a free intro call with a tax professional. 3) https://www.audible.com/ep/freetrial?source_code=PDTGBPD060314004R (Audible.com) This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download 4) ARE YOU INTERESTED IN BITCOIN OR CRYPTOCURRENCY?BUY MY BOOK BECAUSE IT’S AMAZING!!! I’ll SIGN IT FOR YOU : )https://amzn.to/3afTmOu (BE LEFT BEHIND: Discover Bitcoin and Cryptocurrency Before Your Grandma Beats You to It) http://www.advanceyourart.com/captivate-podcast/eduardo-placer/yuricataldo.com (yuricataldo.com) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Rivian is a start-up manufacturer blazing the path for electric trucks in the North American market, which leads the world in pickup truck sales. Eric Gallina spoke with Jeff Hammoud, the company's VP of Design, to find out more about the processes, opportunities and challenges the team has encountered and overcome behind the scenes.Support the show (https://www.patreon.com/formtrends)

Chris Bangle is not a man in need of an introduction. Controversial and opinionated, he's made a name for himself by supporting his team and creating emotional designs. In this episode, Eric Gallina talks with him about his history, management systems and the zeitgeist.Follow Form Trends on:Website – https://www.formtrends.comInstagram – https://www.instagram.com/formtrendsFacebook – https://www.facebook.com/formtrendsTwitter – https://www.twitter.com/formtrendsYouTube – https://www.youtube.com/c/formtrendsLinkedin – https://www.linkedin.com/company/formtrendsSupport the show (https://www.patreon.com/formtrends)

Debbie and Rich Straight share the story of losing their youngest  of 3 children to suicide.  Jonathan Richard Straight died at age 20. He never showed any signs of depression or anxiety until 2 months before he died. His family had no knowledge of his struggles until less than a week before he took his life. Jon was a Sophomore at the College for Creative Studies in Detroit, Michigan. Where he majored in Transportation Design. He is survived by his parents, Debbie and Rich; brother, David and Sister in Law, Becca (Emerson, nephew and Hazel, niece) and sister, Sarah.  You can help keep Jon's memory alive by visiting, Jonny's Journey Jon's parents are on a mission to help as many people as they can in honor of Jon to remove the stigma of mental illness. They hope sharing their story will influence people to get treatment and advocate for those who are sick. This episode is to honor International Survivors of Suicide Loss Day. Which is held the Saturday prior to Thanksgiving every year. Don't forget to star, scribe and share the podcast with everyone. Leave an iTunes review and we will share it in a future episode. Our new swag will be available soon at Close Knit Co.  Have a wonderful Thanksgiving. Be well, be safe, be ABOVE    

Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors, Eric Gallina speaks with him about the past, present and future, and finds out what it's like to build a new car brand.Follow Form Trends on:Website – https://www.formtrends.comInstagram – https://www.instagram.com/formtrendsFacebook – https://www.facebook.com/formtrendsTwitter – https://www.twitter.com/formtrendsYouTube – https://www.youtube.com/c/formtrendsLinkedin – https://www.linkedin.com/company/formtrendsSupport the show (https://www.patreon.com/formtrends)

The City of Vancouver has presented six ways the Granville Bridge could look in the future, with more space for bikes and pedestrians, and less space for cars. They're looking for the public's input, and you'll have your chance to weigh in later this month. Guest: Paul Storer Manager of Transportation Design, City of Vancouver

Chapter 1

Born in Bangkok, Thailand to a Thai father and American Mother, Rpin Suwannath moved to the San Francisco Bay Area after completing elementary school at the International School, Bangkok.  He graduated from high school as valedictorian and completed his Bachelor of Science in Transportation Design in 1995 at the Art Center College of Design in Pasadena, California. Having also interned at George Lucas' Industrial Light and Magic, Rpin went immediately to work in visual effects on Warner Bros.' Batman Forever.  Seeing the powerful workstations as potential art department tools, Rpin moved to Pre-Production in 1998 and joined the art department, digitally modeling set concepts for The Haunting.  Soon after, Rpin became one of the first independent pioneers of the Pre-Visualization field and contributed to a number of films including the X-men franchise, Mr. and Mrs. Smith, and the Matrix Sequels.  Rather than using Pre-Visualization as primarily a technical tool, Rpin created cut scenes with music and sound effects, enabling filmmakers to use the computer generated animatics as story tools.  Now an industry standard, Rpin has had a strong hand in seeing the field grow from one or two animators to establishing it's own department within the production process.  Having been given the opportunity to direct some 2nd unit as well as a video game unit for such films as Superman Returns and the Chronicles of Narnia, Rpin is on track to direct his first live action feature, Crater, based on an original idea.   Rpin's film "The Stowaway"  won Best SciFi Short Film at Shriekfest 2015!