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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how companies can analyze competitors' content to identify gaps and opportunities, enhancing their own content's effectiveness. Nathan also discusses the importance of user experience in creating engaging and informative content that stands out in the competitive SEO landscape. Today, he shares insights on leveraging these strategies to improve a website's topical authority and search engine rankings.Connect With: Nathan Ellering: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the importance of covering a topic comprehensively to establish authority and the strategic use of interlinking to enhance SEO performance. Ellering emphasizes that a well-structured content ecosystem can significantly boost the visibility of a product page, making it the go-to resource in its niche. Today, Nathan shares insights on leveraging content to support business goals effectively.Connect With: Nathan Ellering: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/
In this episode of The SaaS SEO Show, we've interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.************************Here's what we're covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule's content strategy. Updating the Marketing Strategy topic cluster. ************************Useful Links: CoSchedule's website: https://coschedule.com Nathan on Linkedin: https://www.linkedin.com/in/nathanellering/ Marketing Strategy Report: https://coschedule.com/marketing-statistics Marketing Strategy Topic Cluster: https://coschedule.com/marketing-strategy Marketing Ideas Topic Cluster: https://coschedule.com/marketing-ideas Website Copywriting Guide on CoSchedule's Blog: https://coschedule.com/blog/website-copywriting-template ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
As the head of marketing, Nathan Ellering and the rest of the team at CoSchedule have soared to new heights since their inception in 2013. Growing from a plug-in for WordPress to a full-fledged web-based management software for marketers, in just a few short years. CoSchedule is able to cater to businesses of all sizes, helping them to organize and schedule their content marketing in the most efficient way. Nathan and his team are continuously working to break down barriers in the marketplace, making it easier for marketers to optimize their messaging for the best exposure.“I think of marketing as an experience. No matter what stage you are in the customer journey, marketers are there trying to influence profitable customer action by delivering the right message to the right person at the right time.” – Nathan Ellering In this episode, Nathan Ellering of CoSchedule discusses:Widespread adoption of content marketing Utilizing team collaboration and customer feedback for product developmentPositioning and staying ahead of the marketRealigning vision and mission with product evolutionThought starters: How can I apply this thinking to my business?What are you doing in your business to gather feedback?Do you have a form, a survey, an email address that can be used to collect information? Are you just asking people directly? Do you have a way to document and share that information within your organization? Do you have a way of bringing that feedback back to the people that are developing your product? Do you have a way of making that feedback impactful to your business?What are you doing in your business to get content out there in front of people?Are you marketing in other ways? Would content be able to make your strategy a bit more well-rounded? Would it get you in front of more people? Do you need a blog or a podcast? Do you need scheduled posts, interactions and engagements with your customers?How are you championing collaboration in your own organization?How are you breaking down silos and barriers between teams? Are you allowing for that communication to happen in multiple avenues? How are you making sure that what the customer says to your customer success team or what the product engineering team thinks is indeed the right next move? How do you pull all of that together and move your product forward? Are you offering avenues for collaboration in your organization? Are there meetings scheduled intent on creating collaboration? Are there spaces in your organization that allow for multiple groups to gather together? Key themesCustomer FeedbackContent MarketingTeam CollaborationArtificial IntelligenceSoftware as a ServiceFor extended show notes, resources, and ways to connect, learn more at: mavenminds.com/season-1-trailblazers –Podcast Editor and Strategist: @episodeready
Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by TextExpander ★ Support this podcast ★
Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by TextExpander
Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by TextExpander
Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by TextExpander Get your FREE copy of my Automations Library ★ Support this podcast ★
CoSchedule started as an editorial calendar WordPress plugin created by an agency that co-founders, Garrett Moon and Justin Walsh, ran called Todaymade. Since then, CoSchedule has grown. Not only has the core content calendar gone through a lot of changes, but so has the company. Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule, which now offers multiple different product lines under one brand name. Nathan explains how CoSchedule made pivots and tackled some risks and challenges. His advice will help you navigate from being one company that makes one product and expand to one company that makes four products. Some of the highlights of the show include: Product Positioning: How to funnel people in and say the right things Marketing Automation: Where to build out those funnels and nurture people Marketing Design: Make sure everything published is visually built and modern Customer Service: Incorporate customer service much more with marketing History of CoSchedule: How core marketing calendar software evolved Company Philosophy: Start where you're at with a smaller test product Marketing Work Management Software: Organize everything in one place Content Calendars: Meet deadlines and manage work effectively, efficiently Agile Marketing Tools: Hire product to finish work, deliver projects, prove value Current Products: Marketing Calendar/Suite, Headline Analyzer, Headline Studio Academy: Marketing education platform for marketers to understand, build skills Mission Statement: CoSchedule wants to help every marketer do amazing work CoSchedule Experience: Get the right messaging to get them into a product True Tenants of Agile: Where to ship, measure, learn, iterate, and begin Testing Culture: Launch something new with other people’s market research Links: Headline Analyzer Headline Studio Marketing Calendar Marketing Suite CoSchedule Academy Marketing Strategy Guide Nathan Ellering on LinkedIn Ben Sailer on LinkedIn CoSchedule Quotes from Nathan Ellering: “We're aiming to create experiences that help out people who really are being marketed to...from a customer service perspective. That's been really fun so far.” ”We were working a lot with bloggers and we discovered many years ago that marketers are starting to turn to blogging as a great way to do content marketing.” “We identified the need that they had to just organize everything in one place. We say those words all the time. They really resonate with people.” “We want every experience at CoSchedule to be a positive one and one that lasts a lifetime of you being a marketer.”
Do you have a podcast? Why not? What does it take? Learn how to launch a successful podcast—no experience necessary. Just start it, and stick with it. Today’s guest is Nathan Ellering, Head of Marketing at CoSchedule. He started the Actionable Marketing Podcast (AMP) from scratch nearly five years ago. He shares some of the lessons he learned to help listeners create their own show. Some of the highlights of the show include: Why launch AMP? Move beyond blog to share similar goals and solve problems Strategy: Kickstart conversations to connect with customers and industry experts Fail Fast Philosophy: Share lessons learned and mistakes made with audience How long does it take to gain traction and traffic? Long-term program that involves ratings, reviews, and subscribers Notable Names: Get great podcast guests, such as coworkers, micro-influencers, and experts with existing followers Favorite AMP Memories: Feeling nervous to experiencing outpouring of support Top Tips: Don’t overthink things Build interview skills Know recording quality matters Hire professional editor Utilize host provider Plan ahead to create content Links: Robert Rose Content Marketing Institute Joe Pulizzi Conquering The Everyday Dilemmas Of A Chief Content Officer With Ann Handley From MarketingProfs [AMP 117] The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas [AMP 127] How To Do Remarkable Customer Research With Rand Fishkin From SparkToro [AMP081] Spotify iTunes Podcast Motor Libsyn Garrett Moon CoSchedule CoSchedule's Blog
As CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: “How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp/169544213X; Produced by Share Your Genius: https://www.shareyourgenius.com/
Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original video recording here: https://www.stukent.com/expert-session-speakers/plan-social-media/
Marketing Strategies Revealed in this Episode: What is content marketing and inbound marketing How to launch an effective content marketing and inbound marketing campaign Strategies for success from CoSchedule How to leverage strategies across multiple countries Outsourcing vs. in house campaigns
In this episode we talk to Nathan Ellering, Head of Marketing at CoSchedule.
Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing experts – one from an agency, one from a brand. Ross Tavendale is Managing Director at Type A Media. He is a passionate digital marketer committed to bringing his clients real-world value. Having worked as the digital lead with brands such as Etihad Airways, Holiday Lettings (Tripadvisor) and Boots.com, he has helped to bring their digital strategies to life and deliver real-world ROI. Nathan Ellering is the Head of Marketing at CoSchedule, the #1 best-selling marketing management platform. He’s got a knack for creating actionable content + a frequent author on the CoSchedule marketing blog. After joining CoSchedule in 2014, he's helped grow CoSchedule's audience from 500 to 500,000+ monthly subscribers. Nathan loves new ideas, strategy, and efficiency. In this show the news story that we’re looking at this week is the fact that DuckDuckGo have now surpassed 30 million searches in a day. For the main part of this show, we talk about a piece of content that was published on CoSchedule (https://coschedule.com/blog/best-times-to-post-on-social-media/), and discuss why it was a success, plus what lessons you can learn from it.
Do you love podcasts? Of course, you do. And you’re not alone. About 48 million people listen to them each year - up 6 million from last year. One-third of Americans (ages 25-54) listen to podcasts monthly, so they’re not just for nerds anymore. It's not too late to jump in the game. The time is now. Want to start a podcast? How do you it? How much does it cost? What equipment and technology will I need? How do I land the best guests? If you don't even know where to begin, fear not. Nathan Ellering and Jordan Loftis of CoSchedule are here to talk about the early days of the Actionable Marketing Podcast (AMP) and lessons they learned along the way. Some of the highlights of the show include: AMP podcast was created as a supplement to CoSchedule’s blog and reach new audiences Smart people use CoSchedule as a tool, so the podcast gave the company an opportunity to build relationships with them Finding guests can be intimidating; start with those around you,then feature customers and their stories and experience using your product and services AMP was initially focused on content marketing; but people who do content marketing, do it as one part of marketing - that's not all they do AMP gives you helpful information, and expect you to act upon it If you want a podcast, start simple with just a microphone, room, and people to talk to; that's all you need - don’t over-complicate it and learn as you go Listening to and looking at yourself at first is weird; may sound like a 12-year-old chipmunk and look like Harry Potter in flannel Ultimately, when it comes to podcasts, it's about the content - whether it gets shared and how it connects with people High-priced and high-tech mics and other equipment are not necessary; keep the cost low when starting a podcast - look around to see what you already have Necessities: Mic, filter for that mic, Internet connection, call recorder, and quiet room; use Libsyn or some other podcast hosting option Interviewing: Can be kind of a nerve-wracking experience - do it to learn it; #1 thing when interviewing is to be the listener's advocate or sit in the listener's seat Build credibility to snag big-name guests; but don’t try to just name-grab, invite people who you think highly of and offer incredible value Links: Andy Crestodina Gini Dietrich CoSchedule’s Blog Libsyn Neil Patel Michael Brenner Rand Fishkin Pat Flynn Noah Kagan Amy Porterfield Content Marketing World Write and send a review to receive a CoSchedule care package
Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Why cultivating organic reach means being committed to being the best of the best on the internet How researching your own content leads to an increase of quality and leads over time Why a winning content strategy means a thorough writing plan that schedules months into the future How a workflow that includes a workback leads to better execution and less stress Resources Nathan Ellering on Twitter: @njellering CoSchedule on Facebook, Twitter, LinkedIn, Pinterest, and Google+ CoSchedule Blog Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts! Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities. Single goal focus, 10X vs 10%. For show notes, visit https://exposureninja.com/episode36
It’s episode 20! Woo! This season has been pretty developer heavy so far, but my chat with Nathan is anything but, and there’s a ton of great stuff I learned. We talk about CoSchedule, coming up with content, and all about marketing. It’s definitely something I could use some great advice on, and you’ll find […] The post Episode 20: Nathan Ellering and CoSchedule appeared first on How I Built It.
In this episode, we chat to Nathan Ellering, a blogger, strategy nerd, and Content Marketing Lead at CoSchedule, which is a content marketing and social media editorial calendar.
Since joining CoSchedule Nathan immersed himself in growing the startup as a solo marketer with blog posts and social media. Since then, he has helped grow a team that tackles big content marketing challenges. Together, they have improved a strategy that has positioned CoSchedule as a leader in their niche with more than 15,000 users, […]
Is your social media Publishing taking up too much of your time? Then you need CoSchedule, hear all about it with Nathan Ellering in The Nice Guys Interview today. It's a marketing calendar that combines deadlines, workflows, and communication to help people create and share content more efficiently than ever before. What we learned from Nathan today: - CoSchedule has grown from 8,318 subscribers a year ago to over 52,000 today. - If your marketing is good, you may not need to hire a sales team. - Make your content unique, and focus on your audience. - Quality over quantity, make sure your content is great. - CoSchedule is great for collaboration with a team. - It can be synced with Evernote, Google Docs, and WordPress. Get your free 14 day trial of CoSchedule here: http://coschedule.com/ Get in touch with Nathan at nathan@coschedule.com Subscribe to the Podcast Want to get pinned on our listener map? Just go to http://www.dougsandler.com/podcast-by-the-nice-guys/ and answer the question, where are you from? And we'll add you to the map. You can see it here- http://www.niceguysonbusiness.com/services.html
Episode 2 features CoSchedule.com's Nathan Ellering.CoSchedule is an amazing Content Editorial Calendar in addition to many more amazing tools and one of the best blogs I have read and shared.I hope you enjoy the interview and for show notes and more, visit digitaltoolstogrow.com________________________Our sponsor for Episode 2 is BluehostBluehost is the THE BEST AND EASIEST web hosting service out there. Get started today and get unlimited hosting, a FREE domain and more. CLICK HERE or visit drewbedard.com/bluehost.