Podcast appearances and mentions of neil vogel

Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com. Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public. Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only. But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn: (0:00) Intro (01:45) Maintaining Privacy (8:49) How does Glen make money (10:41) What he focuses on (17:03) What his team looks like (23:47) Not scaling his agency (28:01) What he gets out of his $40 audits (34:29) Creating the Detailed SEO extension (39:47) What to pay workers (42:10) The evolution of Detailed (47:12) Detailed research (54:12) Promoting Detailed content (1:00:10) How Glen approaches ideas (1:06:07) iPhone link building (1:10:17) Building relationships (1:15:00) Super pixels (1:26:10) How Glen stays organized (1:31:25) The current state of SEO (1:42:56) Gaps (1:50:30) Who Glen looks up to (1:52:56) Media companies _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Glen: X: https://x.com/ViperChill LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/ Website: https://detailed.com/ SEO Blueprint: https://seoblueprint.com/ Gaps: https://gaps.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: $40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World's Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on TwitterTopics:00:00 Introduction and Subscription Banter01:24 Introduction to the Show and Hosts01:38 Discussion on Media Industry and Technology02:10 Introduction to Dotdash Meredith and its CEO02:59 Discussion on Media Business and Advertising04:22 Feedback and Contact Information04:47 Discussion on Upcoming Guest and Industry Challenges05:31 Discussion on AI and Technology News09:07 Introduction of Guest Neil Vogel09:31 Discussion on Media Business and Future Predictions11:33 Discussion on AI and Content Generation13:22 Discussion on Brand Advertising and Content Budget Allocation39:42 Content Strategy Across Different Verticals40:32 The Importance of Local Decision Making41:11 The Role of Innovation in Media Industry41:32 Exploring the Potential of Technology in Media44:21 The Power of AI in Content Creation44:35 The Future of Recipe Content45:14 The Impact of Personalities in Branding45:45 Reflections on the Print Business48:56 The Challenges and Opportunities in Media Industry49:34 The Role of Brands in the Digital Age52:19 The Importance of Innovation and Taking Risks54:06 The Future of Media in the Age of AI54:48 The Power of Optimism in Leadership57:46 The Impact of Celebrity Appearances in Events01:04:29 The Influence of Google on Publishers01:09:05 The Future of Content Creation with AI01:11:31 Closing Remarks and Future Predictions

At Dotdash Meredith, CEO Neil Vogel remembers sitting around with his management team, after $2 million in “incremental” ad revenue appeared, and wondering, “Have we hit peak Dotdash?” “We had a really great formula: make incredible content, make really great sites and experiences, and have fewer ads that work better,” Neil said. Which brings me back to late 2021, because that's when IAC plunked down $2.7 billion to buy the storied Meredith brands: People, Entertainment Weekly, Better Homes & Gardens, InStyle. It was something of a minnow swallowing the whale, and indicative of the prevailing winds of publishing that were moving against glossy brands and toward performance workhorses.  “We had this incredible ability to serve users and to make advertisers happy because we had lots of intent,” Neil said. “What we were lacking was brands.” Of course, soon after the deal took place, Jerome Powell decided he'd seen enough with the normalization of $7 coffee and started hiking interest rates. The repricing of markets isn't fun. And the now re-re-re-rechristened Dotdash Meredith has been no different. As it has integrated the Meredith properties, it has also dealt with a soft ad market it can do little to mitigate. You are not going to sell as many mortgages when interest rates are high. In the first quarter, Dotdash Meredith revenue declined 23% year over year, including 15% in digital advertising. “We bought at the frothiest point in the market,” Neil allowed. “The market is going to go up, the market is going to go down. If you look out at a long time horizon, it doesn't matter.” Neil and I discussed the deal (“I would do it again in a heartbeat”), the demise of the third-party cookie (“We don't need cookies to deliver scale and performance”), and WTF AI (the whole market is going to change). 

Everyone loves a comeback, but few companies get them in the consumer internet business. ( Most companies have peaked and then set course on inevitable decline, with new owners either milking the asset on the way down or floundering unsuccessfully to reinvigorate the asset. That's why it's noteworthy what IAC has done with Internet 1.0 stalwart About.com. It was a company long past its peak in the first phase of digital publishing, having begun all the way back in 1994 as a place to find “expert” answers. Some takeaways from our conversation: Having a good user experience doesn't have to come at the expense of the business. Media is hard. I always mention how difficult it is to satisfy different constituencies: audience, advertisers, algorithms. Dotdash has proven that you can have fewer ads, faster sites and better content and still make more money. Print still has an important role. Everyone likes to call things dead, and print isn't going to be the driver of many media businesses going forward. But it still plays a role. I think it's a good sign that someone like Neil is bullish on print, run efficiently, doing the job of being a statement of the brand. Driving transactions is critical, but maybe not building products. There's lots of talk of commerce media here in Cannes. Publishers have seen their commerce businesses as bright spots. Dotdash has a large chunk of their business in driving transactions. Still, Neil strikes a note of caution when discussing turning that into actually making products versus passing on customer to product companies. These are often different businesses.

Neil Vogel's mantra: Best content, fastest sites, fewest ads

The Interview Discusses: How Dotdash in a relatively short period of time became the largest publisher in the United States.IAC's recent acquisition of Meredith and why he believes they now have the scale to effectively compete against Facebook and GoogleLessons learned from working with media mogul Barry Diller.The future of print magazines and why Dotdash is intentionally shrinking their subscriber base.The tremendous licensing opportunities they intend to take advantage of.A potential spinout of Dotdash from parent company IAC.Biography:Neil Vogel is the CEO of Dotdash Meredith, the largest digital and print publisher in America. Prior to its acquisition of Meredith in December 2021, Mr. Vogel was the CEO of Dotdash, where he led the company's transformation from a general information website (then About.com) to a vibrant collection of branded properties and one of the largest and fastest-growing online publishers. Before joining Dotdash, Mr. Vogel was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards and the Telly Awards. Prior to starting Recognition Media, Mr. Vogel was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Mr. Vogel is a member of the Board of Directors of the Philadelphia Inquirer, the largest newspaper in America operated as a public-benefit corporation and serves as a venture partner at FirstMark Capital. He received a BS in Finance from the Wharton School of Business at the University of Pennsylvania.

Neil Vogel had no publishing experience before he took over About.com, the how-to website he turned into Dotdash for owner Barry Diller. Now Vogel is about to become one of the most powerful people in media if he completes a deal to acquire magazine heavyweight Meredith - the people behind People, InStyle, and Better Homes & Gardens. He talks to Recode's Peter Kafka about merging an online-only operation with a print publisher. Featuring: Neil Vogel (@neilvogel), CEO of Dotdash Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Neil Vogel is CEO of Dotdash, a series of brands across verticals like food, technology finance and others. What started as About.com has morphed into an incredibly profitable, fast-growing media company. Although Neil has poor taste in sports teams, when it comes to running this network, I have to tip my hat. In this episode, we discussed a variety of topics, but a few things jumped out to me… On ad strategy at Dotdash We all have been to that website that causes the fans on our laptops to go into overdrive. Whether it's popups, pre-rolls, interstitials… You name it, we've likely all experienced it. Dotdash bet that by reducing the number of ads on the site—2/3rds of what their competitors might have—that the sites would load faster and that would make people happier. That, in turn, would result in people engaging with the content and ads more. The other part of the strategy is focusing in on contextual advertising. An example Neil shares is if someone is coming for the site on July 2nd and looking for BBQ recipes, they know exactly what type of advertising to deliver to them. On creating great content & SEO There is no denying that Google drives a decent percentage of traffic to the various Dotdash sites, though Neil qualified that it's no more or less than most other publishers on the web. However, the way he sees it, the only real “secret” to SEO is doing exactly what Google wants: delivering the absolute best content out there. That's Google's business. And so, Dotdash invests millions in creating the absolute best content. But it's more than just that… In his mind, creating great content is fundamental to the quality of the brands they're building. https://www.amediaoperator.com/p/would-your-readers-miss-you-if-your (I wrote about this on Friday), but because of the quality of the brands built on the great content, he believes people would miss the brands if they went away. On not chasing the shiny things Some of the biggest mistakes that they made early on at Dotdash was seeing what other people were doing, knowing that it was the wrong approach, but still trying to do them anyway. The advice that Neil has for prospective operators is to stay focused on what you know works. It's easy to get distracted by the shiny things and the press other people are getting, but it's about staying focused on what works. 

In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts.

‘It took us a while to figure out what our real value is to the universe’ - Neil Vogel, CEO of Dot Dash, talks about - ‘About.com’, and the challenges of turning around an internet property in decline. Also: building brands with real value to consumers, and how Vogel built up the Webby Awards. Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Vogel, CEO of Dotdash (formerly About.com), joins host Loren Feldman to discuss what every business owner should consider before launching a company re-branding on Mind Your Business. See acast.com/privacy for privacy and opt-out information.

Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that they started out with. Dotdash, CEO Neil Vogel shared this change of approach and strategy for About.com's reinvention in a session from the Digiday Publishing Summit held in Key Biscayne, Florida.

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash. Sponsor: Hover - visit hover.com/problemsolver for 10% off your first purchase.

Neil Vogel, CEO of Dotdash (formerly About.com), brings a much-needed dose of optimism on why digital media companies that are making high-quality content are doing OK—and have a pretty bright future.

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, focused verticals including Verywell (health), the Spruce (home), Lifewire (tech), the Balance (personal finance), Tripsavvy (travel) and Thought Co. (life hacking). We discuss the challenges and opportunities of that transformation – but first he talks about the life-changing experience, early in his career, when he hit the road for a year with the sole intent of getting bored. We also dig into his time at the Webby Awards, which he had a hand in founding and making the cultural touchstone it is today.

Neil Vogel is the CEO of About.com, a beloved website from the 1990s. He's trying to modernize it by doing something that sounds crazy: He's shutting down the site, and launching a half dozen new brands in its place. Neil is also the founder of the Webby Awards and Internet Week, and was an early employee at dotcom success story Alloy Media. When he was 32, he took a year off to travel the country in a Ford Bronco, which changed his life and career. Here's his story.