Digiday Live

Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies.

Online-born brands are harnessing the power of in-store retail to different degrees. After launching with a series of temporary pop-ups, Allbirds is now building a global store network, with stores in the U.S., the U.K. and China. Travis Boyce, the footwear brand's head of global retail operations, will break down the steps Allbirds has taken to get to establish a mindfully made fleet of international stores.

How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.

Marketers need to think of ways of going beyond the 30-second spot in TV. And with an increasing number of ad-free options for consumers, brands need to get more creative in how they reach the masses. In this conversation with David Lang at Mindshare, we breakdown the opportunities for agencies and marketers to make true, branded TV.

OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising.

As technology improves and as data strategies strengthen, what does that mean for the advertising wold of traditional TV and OTT platforms? Join Michael Piner from MullenLowe's Mediahub as he details advancements in targeting audiences and evaulating ads on TV screens.

Incredible sums of money are spent on creating engaging content how do we make sure that the audience really does engage? This session from the Digiday Publishing Summit Europe will consider how you act on insights and in an environment that is driven by campaign budgets, how you can act on engagement.

With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.

Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience. Their User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.

Hear from Julian Childs, SVP of International and managing director, at Business Insider UK. He will talk about the ways in which Business Insider has succeeded in building an audience and business that keeps on growing, relying on a strategic approach built on shared revenue model, single tech platform and efficiency and scalable global advertising programs for clients.

A session from Digiday Publishing Summit, where Barstool CRO Deirdre Lester talks about how the strategized their subscription program.

At the Digiday Publishing Summit held in Vail, Colorado, Daniel Hallac, chief product officer at New York Media, talked about how their dynamic paywall came about.

In this fun session from the Digiday Publishing Summit, Neil Vogel, CEO of Dotdash, will dissect narratives about the digital media industry and give us his candid thoughts.

The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. This session is from the Digiday Publishing Summit held in Vail, Colorado.

Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios.

At the Digiday Hot Topic event in New York City, Jason Sylva talked about the flexible paywall at New York Magazine.

For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.

At the Digiday Hot Top event on subscriptions and commerce in New York City, Ryan Brown, svp business development at Gizmodo, talks about how he is building a community around commerce content and the lessons his team has learned along the way.

In diversifying their revenue streams, many publishers are trying their hand at content studios.  Jim Piercy, creative director for EMEA and Asia at The Wall Street Journal discussed the opportunities and challenges for being an in-house ad agency for the Journal’s clients at the Digiday Publishing Summit Japan.

At the Digiday Media Buying Summit, we quiz some agency executives on the tired and wired phrases in the industry today.

Programmatic's continued evolution means marketers need to get even smarter about how they collect data. At the Digiday Media Buying Summit held in Nashville, Tennesse from Feb. 20-22, Amanda Betsold, vp and head of programmatic at iCrossing, discussed the key elements of her conversation with clients on refining the programmatic approach, how agencies can help clients use data better, the in-housing trend, organizing teams to support programmatic transactions and more.

This is a session from the Digiday Media Buying Summit held in Nashville, Tennesse. Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced

Ali Plonchak, managing director of digital strategy and integration at Crossmedia, spoke at the Digiday Media Buying Summit held in Nashville, Tennessee. She believes the focus on transparency in media buying should be welcomed by agencies.

Despite the buzz about in-house agencies, Gerhard Louw, head of international media management and digital transformation at Deutsche Telekom, thinks that doing advertising 100 percent in-house doesn't reflect the reality of the business -- and remains far off in the future for the company. Louw discussed the need for more control, what the hybrid model looks like and more.

As influencer marketing has increased in popularity from brands looking to do more "authentic" marketing, it's come with its share of issues. Fraud is rampant, and it's hard to measure the success of content because traditional metrics don't apply. Joseph Harper, social media lead UK and Ireland at Kelloggs, discussed the up and downs of influencer marketing, compliance issues and more in this session from the Digiday Brand Summit Europe held in November 2018.

Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem.

In this session from the Digiday Brands Summit, we trade anonymity for honesty with a media executive of an agency holding company.

International expansion often means having to adjust strategies for new markets. Babbel, an 11-year-old language learning app based out of Germany learned that over seven years of failing in the U.S. market. With a revived focus on expanding to the U.S., it's trying a new playbook. Hansen discusses Babbel’s new data, agency and channel-driven marketing approach and more.

In this session from Digiday Brands Summit, Evan Parker, vp of content at NASCAR, will discuss how NASCAR tells stories at speed.

The Philadephia Eagles want to be a sports entertainment brand with no offseason. Social media plays a key role in how the team communicates with its fans year-round, according to Jennifer Kavanagh, senior vice president of media and marketing at the Philadephia Eagles.

n this session, we talk to Neil Vendetti, president of investments at Zenith US. He shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.

In this session, executives from Modi Media talk about improving tv advertising. it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?

In this session from the Digiday Video Marketing summit, SoulCycle's CCO Greg Gittrich talks about the company's ambitions to have a media business.

The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.

With the rise of programmatic, the New York Times had to completely rework the way it operations to grow revenue effective and efficiently. From launching new data ad products, to selecting top tier programmatic exchanges, to organizational changes. Hear from Jay Glogovsky, director of yeild and Programmatic at the Times talk about how the legacy publication deals with programmatic shifts.

Ads.txt is a heated topic of debate within the industry. But when the programmatic industry is struggling to create a transparent supply chain for every dollar spent, Jana Meron, svp of programmatic and data strategy at Insider, makes a strong case for ads.txt files. In our latest episode, Meron discusses Insider’s programmatic challenges, working with partners to solve these issues and how to trim your ad tech vendors.

The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.

Publishers were fast to adopt the ads.txt initiative from the Interactive Advertising Bureau but the demand hasn’t matched up. And according to Nicole Goksel, the senior director of digital revenue operations at Tribune Media, it needs a lot more work. In our latest episode, Goksel discusses how ad fraud remains hard to solve, how the news category is still suffering and more.

This session is with Kevin Reilly, CCO and President of TBS and TNT, both of which are Turner properties. He talks about how the entertainment ladnscape has shifted dramatically in the last 3 years.

This session is with Rob Gellick, EVP & GM at CBS ENTERTAINMENT DIGITAL. He talks about making direct to consumer work with the subscription service that CBS offers.

The process of discovering and developing new talent is not just for new TV shows anymore. Networks are looking for internet sensations as well. Viacom head of talent Paula Kaplan discussed the ins and outs of working with digital talent at the Digiday Future of Entertainment event held in Los Angeles, California on October 25.

As much as YouTube and other social platforms say they’re committed to brand safety, things end up going awry and campaigns can get caught in the middle. Enter the brand safety officer, a role that some agencies have created to get ahead of protecting media investment. Hear from Joe Barone, managing partner brand safety Americas for GroupM, about why establishing this role should be prioritized, and what the future looks like for the brand safety officer.

It’s becoming an ultimatum: clients are demanding transparency from agencies. Brands want to connect the dots and understand where their advertising dollars are going, so it’s time for agencies to step up. Hear Michael Nicholas, chief digital officer of Media Assembly, speak about how they’re ensuring transparency to cultivate better relationship with clients.

New technology may be expensive but testing it doesn’t need to be. Sarah Stringer, svp head of innovation for Carat USA, recently spoke at the Digiday Media Buying Summit held in Austin, Texas from October 16-17. She said new technology should be tested in the cheapest way possible. Stringer explores how to think about new technologies, how to budget for technology testing and more in this session.

CNN has responded to ever greater complexity in the advertising ecosystem by creating CNN Reach - a new unit within CNN International Commercial to specialize in smart targeting of audiences and campaign optimisation on CNN platforms and beyond. In this session from Digiday Publishing Summit Europe, CNN international executives Rob Bradley and Leo Urushibata go under the bonnet of how CNN Reach works, why it was created and why publishers need to evolve and offer more to clients by introducing such consultancy services.

The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this session from the Digiday Publishing Summit, Jean-Christophe Demarta shares how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify.

In this session from the Digiday Publishing Summit europe, Anna Bateson, chief customer officer at The Guardian, talks about how the publisher gets more revenue from consumers than from advertising.

Pink News, a 13-year-old LGBT-focused website, launched on Snapchat in July. Pink News reimagined their desktop content for mobile and made a bunch of new investments. Now it is seeing the gains come in strong. In this session from the Digiday Publishing Summit Europe, CEO Benjamin Cohen explains the approach to Snapchat.

In a session from the Digiday Publishing Summit, Angus Macaulay of Stat News underlines the challenges and solutions to the subscription business model.

The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.

At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season.