Podcasts about nextm

This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely please excuse minor technical interruptions. Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to carefully review the media plan and in particular copies and creatives in digital advertising. As a result, advertisers will be able to identify strategic implications for the future, when the crisis is over. As Stevan says, we are currently experiencing a "Digitalization on Steroids" which includes significan...>

This episode is about Brand Safety, Advertising, News Consumption, Digital Media and Trust. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely please excuse minor technical interruptions. Currently, one of the most discussed questions in the advertising industry is probably how to ensure brand safe advertising in times of bad news and fake information regarding Corona. This is exactly the topic our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, deals with. We discuss with him why advertisers should avoid pure keyword blocking and how the overall news consumption is currently changing, especially in digital media. In addition to insights on how to manage brand safe communication and to support trusted information during the crisis, Stevan also shares his personal advice on how to make isolation a bit more comfortable. Links Stevan Randjelovic:...>

This episode is about Change, Economy, Brands, Experiences and Media spendings. This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely please excuse minor technical interruptions. The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world.  Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on the economy, Brian sees three main tipps for such exceptional situations: 1. Brands that are committed to society, will benefit. 2. What counts now are good experiences and new consumer concepts. 3. Brands that dont cut their media spendings are more likely to come stronger out of the crisis. Links Brian...>

"There are no passengers on spaceship earth - we are all crew." This quote comes from David Shing aka. Shingy, Digital Prophet at Verizon Media. In this episode of the NextM podcast series Shingy reveals insights from his daily work in the creative industry, gives inspiring implications for brand communication and prophesies five trends that the communications industry should keep in mind in the future....>

Vi er fortsatt på NextM i Oslo og der traff jeg på Niklas Baarli som er en rå fyr jeg har kjent noen år. Han har bakgrunn fra b.la NRK og Radio 1, men en av hans store lidenskaper er E-Sport. Hva er det og hvor stort er det i ferd med å bli? Og er det kanskje gode grunner til å la gutter og jenter få love til å spille data-spill? Det ble en kul og opplysende prat med Niklas. Enjoy!!

Det har vært en utrolig spennende dag på NextM konferansen i Oslo. Jeg tok en prat med Fredrik Enersen i mediebyrået Mindshare. Han har levd med en chip i hånda i over tre år og han forteller hvordan den gjør hverdagen enklere. 

Jeg er 45 år og sliter med å forstå Snapchat. Jeg swiper til høyre og venstre men det funker ikke.Heldigvis fant jeg Steffen Rabben som jobber i Snapchat på arrangementet NextM i Oslo. Han snakker så jeg forstår og jeg håper du som meg lærer litt mer av Snapchat etter denne episoden. 

In this episode of the NextM podcast series its all about multisensory perceptions and their effects on how we perceive certain dining experiences. Specifically, how different external stimuli that we smell, hear, see or touch merge and influence the way we taste. Hence, how the music we hear while eating or the material of the cutlery we use affects how we perceive our meal. Prof. Charles Spence is an experimental psychologist at the University of Oxford and a gastrophysicist inviting us into his multisensory world of flavors....>

Ben Royce, Creative Effectiveness Lead for Googles Brand Unit and lecturer at Columbia University in New York, teaches us in the fifth NextM podcast episode everything we need to know about big data: Technical facts, fields of work for big data specialists, a worldwide comparison regarding the use of new technologies and an ethical point of view on data analysis - this episode covers it all!...>

Elena Corchero is a futurist at Unruly and gives us a virtual tour through the Future Home at Unruly in the third episode of the NextM podcast series. Her prognosis sounds like a movie: Smart and connected devices that are "brought to life" by voice and can be controlled on the go. Elena also shares her thoughts on smart cities and cars. Furthermore, she explains her view on timings and financial implications of the smart future as well as its impacts on retailers, advertisers and our own shopping experience....>

Improvement takes patience and proper tracking. Chris Dancy, the Most Connected Human on Earth, takes us on his journey from figuring out what to measure, to being overly obsessed with all the compiled data, to finally finding a mindful approach. In the second episode of the NextM podcast, youll learn how Chris Dancys Periodic Table for Behaviour is composed and how you can make the world a better place with data....>

Die Episode Null wirft einen Blick hinter die Kulissen der Idee NextM.Die beiden Macher von NextM, Anne-Christine Rieger und Sven Wollner, erläutern, was NextM an Themen, Speakern und Specials bieten wird und geben Einblicke von A wie Artificial Intelligence bis Z wie Zukunft von eCommerce....>

One of my career shaping/enhancing venues because this place had an open format. The DJs who played there played different (meaning not the same ole same ole - http://www.youtube.com/watch?v=Dy39w7YDQsk) This is one of many recordings from APT - I would to record my 5 hour entire set and any hour could be used as a LIVE mix CD. I got into putting out live mixes as a 'separate the men from the boys' self promo tactic because anybody can make a good mix at home, using a computer, rehearsing, re-starting, editing until just right...but then what happens when they play live? Exposed. To be honest, I'd record primarily to play back while walking the streets of NYC or riding the subways and I'd listen for where I could improve. Hold a mix a little longer - don't chop off lyrics - bring in that next beat a little stronger...and when I'd playback and was pleased, I decided to start the LIVE! mix series. Play back one of your nights, would you dance/groove to you? Music by Thievery Corporation, DJ Krush, Romanowski, DJ Spinna, Rae & Christian, Esthero, Groove Armada (remix of A Tribe Called Quest's Description of A Fool), Roots Manuva, Ty, Jurassic 5, Bjork, Niko, RJD2, The Nextmen and more. http://www.residentadvisor.net/event.aspx?51655