Podcast appearances and mentions of brian wieser

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what's driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB's latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can't promote what you can't produce. Plus: the rationale behind Publicis' acquisition of Lotame.

On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?

On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben's first extensive conversation about it since Watson's arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to debrief. If you want more on the Ozy story, check out the three-part series, “The Unraveling of Ozy Media” from CJR's The Kicker. And for more from Brian Wieser, check out Madison and Wall's podcast and newsletter. NOTE: We'll be off next week – but stay tuned for our next episode (and some exciting news) on January 3rd, 2025. If you have a tip or a comment, please email us mixedsignals@semafor.com Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media

The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal._______To read the full stories included in this episode:Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere are the numbers to know in Omnicom's potential purchase of IPG: https://bit.ly/4g4LB0lWalgreens' Caroline Liu on how retail data demystifies the customer experience: https://bit.ly/41DTLZn3 trends reshaping retail media in 2024: Search holds its value, while competition heats up: https://bit.ly/3BhMzaB_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we'll discuss public reaction to UnitedHealthcare CEO Brian Thompson's murder, and the wave of hostility it unleashed on health insurers.Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.

When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It's no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are almost polar opposites and Wieser sees a structural fault line widening across the major holdcos – unified businesses that sideline individual agency brands like Publicis and Dentsu versus the traditional multi-brand model at WPP, IPG and Omnicom. Both can work, says Wieser, but he thinks those with fewer silos are “more likely to thrive” and suggests very few marketers still care about conflict, one of the original reasons for holdcos running lots of similar agencies. Dentsu is tracking closer to Publicis on agency brand consolidation but the Japanese firm hasn't executued like the French. One positive for Dentsu, per Wieser, is “it's hard to imagine it getting any worse”. Regardless of the  model, he sees a single key differentiator in determining holdco winners and losers as IT services firms streak ahead and the big platforms use generative AI to eat further into agency turf: Investment ambition, or lack thereof.See omnystudio.com/listener for privacy information.

Some media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. Some of these listed CFOs and CEOs apparently agree with marketing's brand building champions – at least at face value. L'Oreal's overall advertising and promotion budgets, for example, pumped 11 per cent in 2023. Its global CEO told investors the company had seen “spectacular productivity increases of up to 10 to 15 per cent” for L'Oreal brands that have trialled its proprietary AI tool called a BetIQ to measure and improve L'Oreal's advertising and promotion investments. It's aiming to roll the tool out across 60 per cent of ad investments globally by the year-end. L'Oreal is no outlier. Unilever, Diageo, Kellogg's, Gucci, Mondelez, Ford and big insurance companies all told investors they're upping advertising and marketing budgets. Ironically, the main sector hacking ad spend is tech, the very platforms hauling in circa 60 per cent of that global budget growth. Unpacking the apparent disconnect is Brian Wieser, a long-time US-based equities analyst who founded Maddison and Wall, on the listed marketing services holdcos such as WPP, Omnicom, Publicis and IPG, and an avid watcher of listed brand owners and what their CEOs and CFOs say about their marketing investments. We've made this podcast a two-parter. The first takes on big brands and what's happening with their ad and marketing budgets. Part two dives into media and the holdcos – where two of the big five are doing better than most for one key reason.See omnystudio.com/listener for privacy information.

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Brian WieserHost: Mike ShieldsSponsored by: Publica by IAS and KochavaProduced by: Fresh Take

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.

Claudia Sahm, Founder of Sahm Consulting, expects the Fed to get inflation back to 2% in the near future. Mark Esper, former US Secretary of Defense, wants to see a stronger consensus among Western leaders connecting the attacks in Israel to Iran. Cameron Dawson, Chief Investment Officer at Newedge Wealth, says consumer spending is starting to soften. Seema Shah, Chief Global Strategist at Principal Asset Management expects to see an economic slowdown. Brian Wieser, Principal & Senior Media Analyst at Madison & Wall, breaks down the strong earnings report from Netflix.Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www.bloomberg.com/account/newsletters/surveillance  See omnystudio.com/listener for privacy information.

Before the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget spent by medium.  The message was clear: the internet would win, it was just a matter of timing. The time spent gap did close, although a disproportionate amount of gains went to tech platforms rather than web publishers. The chart was always wrong, argues media analyst Brian Wieser. Time is simply one variable in assessing the value of a media impression: “It speaks to an incorrect framework. You look at the historical data, you ask why this happened, and you try to make sure the model mirrors why decisions are made. The common narrative was always that it's time. That's what drives the money. If that were true, radio would be a much bigger business.”

In this latest MadTech Podcast Special, Brian Wieser, founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more. 

While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.

Jamie Dimon, JPMorgan Chase Chairman & CEO, says the debt ceiling issue is potentially catastrophic, and says "you will have panic" the closer the US gets to a default. After PPI data and initial jobless claims, as well as the BOE's rate hike, John Ryding, Chief Economic Advisor at Brean Capital, says a recession in the US and UK is inevitable. Gabelli Funds Co-CIO, explains exactly where he would put money to work amid all the market uncertainties. Megan Horneman, CIO at Verdence Capital Advisors, says there will be more bank crises to come. Tom Tzitzouris, Head of Fixed Income at Strategas, believes this is a good time for the Fed to pause, but to keep the door open to another hike. Brian Wieser, Madison & Wall Principal, joins to discuss Disney's earnings, and the outlook for streaming. Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www.bloomberg.com/account/newsletters/surveillance See omnystudio.com/listener for privacy information.

Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech, how the holding companies are extracting value, and Apple's ATT.In this episode:Wal-Mart to make more money on ads than goodsCriteo going offline with retail mediaJeff Green going scorched earth on GoogleVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Scott Kessler of Third Bridge and Brian Wieser of Group M, discuss what analysts and investors are looking for from Elon Musk at Twitter. Mike Mayo, Wells Fargo Senior Equity Analyst, says Citigroup has not been looking after the interests of shareholders. Liz Ann Sonders, Charles Schwab Chief Investment Strategist, says playing field leveled for active vs. passive investing. U.K. Ambassador to the U.S. Karen Pierce discusses her nation's efforts to aid Ukraine, the transition from Russian energy sources, and the need to ensure freedom of navigation.  See omnystudio.com/listener for privacy information.

David Malpass, World Bank President, calls for a more robust world debt resolution process. Brian Wieser, GroupM Global President for Business Intelligence, says investor expectations for Netflix were "way out of whack." Stephen Roach, Yale University Jackson Institute of Global Affairs Senior Fellow, says the Fed has miles to go on normalization. Jim Bianco, Bianco Research President, says investors should pay more attention to the effect of Japanese monetary policy on the U.S. treasury market. Margie Patel, Allspring Global Investments Senior Portfolio Manager, says the Fed may be nearing a pause on hikes.  See omnystudio.com/listener for privacy information.

Mike Wilson Morgan Stanley Chief U.S. Equity Strategist, says this is the year of the stock-picker. Brian Wieser, GroupM President of Business Intelligence, says there is still growth to be had for Facebook. Rob Davis, Merck Chief Executive Officer & President, says he's proud of the company's contribution to the fight against Covid-19. Steve Ricchiuto, Mizuho Securities Chief U.S. Economist, says this is one of the few times where monetary and fiscal policy are working in coordination. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Kate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers. Links to articles and and data referred to in this episode: https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported https://www.bls.gov/data/

Brian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology. Links to news discussed in this week's episode: https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/

Brian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year.

Brian Wieser. In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022.

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

It wouldn’t be absurd to think a global pandemic would hit the ad industry. But predictions of 15 or 20% decline turned out to be pessimistic: This Year Next Year, by Brian Wieser, Global President of Business Intelligence at Group M, finds that advertising will end up at declining by “only” 5.8% on an underlying basis in 2020 (excluding-U.S. political advertising). So what HAS the impact of COVID-19 been on media budgets and allocations? Is EVERYONE using digital ads, and how should platforms build better advertising products? And can we reasonably predict what will happen next?

This week Sue and ASD talk to Brian Wieser, the Global President of Business Intelligence at GroupM. He has been called “Madison Avenue’s de facto Chief Economist,” and is a highly regarded commentator on marketing, media, advertising and technology. At GroupM, he leads thought leadership around economic trends, forecasts, and insights. He is a regular contributor to GroupM articles and POVs.

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States.  No V-shaped recovery, unfortunately, but no L-shaped recovery either. Instead, we split the difference and got a K-shaped curve, where some industries are coming back strong and others, like travel and tourism, are going to be down for a while yet.  We'll also talk about the impact the pandemic has had on the triopoly, the publisher community at large, and the future of TV.

Live Nation Entertainment's Stuart Austin and ExchangeWire CEO Ciaran O'Kane join Rachel Smith to discuss Apple's changes to IDFA, Brian Wieser's forecast for global ad spend, and the decline of gaming ad impressions on linear TV.

TheGamingEconomy's Mat Broughton joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the EU's antitrust charges against Amazon, AT&T's plan to sell Warner's gaming unit, and Brian Wieser's forecast for the future of ad spend.

Running order: 1.15: How New Commercial Arts pinched Halifax (https://www.campaignlive.co.uk/article/halifax-awards-ad-account-nca-splitting-a-e-ddb-nine-years/1684756) from founders’ former agency Adam&Eve/DDB 5.10: Regarding Howard and other Halifax classic ads 8.05: Why Walkers has split with AMV BBDO (https://www.campaignlive.co.uk/article/walkers-splits-amv-22-years/1683829) after 22 years 11.00: What’s happening at BBH amid Jon Peppiatt’s departure (https://www.campaignlive.co.uk/article/jon-peppiatt-departs-bbh-25-years/1683424) 13.20: Industry numbers show green shoots of optimism 15.33: Brian Wieser interview: global media and marketing trends since the pandemic and what we expect to happen next 42.26: Ad review, featuring Nike (https://www.campaignlive.co.uk/article/nike-for-once-dont-it-wieden-kennedy-portland/1684741) , CALM (https://www.campaignlive.co.uk/article/calm-covid-blocker-adam-eve-ddb/1684667) , and Argos (https://www.campaignlive.co.uk/article/argos-drum-home-partnership/1684684) + Jo Arscott’s column: “The George Floyd tragedy raises urgent questions for the industry about race” (https://www.campaignlive.co.uk/article/george-floyd-tragedy-raises-urgent-questions-industry-race/1684909?utm_source=website&utm_medium=social) Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .

Brian Wieser is one of the industry's finest analysts and heads up business intelligence for GroupM. Brian joins Vincent Flood, Video Ad News's Editor-in-Chief, to discuss the impact of the pandemic on advertiser behaviour, the future of TV and how agencies are becoming closer to supply-side-platorms.

How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.

Brian Wieser, global head of intelligence at GroupM, is parsing through a tsunami of economic and government data to help global clients understand how to invest for the future in a turbulent economy. He’s up early every day gathering information and modeling scenarios. 

GroupM's Brian Wieser joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss initial earning reports, esports advertising viewership, and Huawei's Q1 performance.

This episode is about Change, Economy, Brands, Experiences and Media spendings. This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely please excuse minor technical interruptions. The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world.  Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on the economy, Brian sees three main tipps for such exceptional situations: 1. Brands that are committed to society, will benefit. 2. What counts now are good experiences and new consumer concepts. 3. Brands that dont cut their media spendings are more likely to come stronger out of the crisis. Links Brian...>

The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for marketers to take action versus relying on slogans. "Every brand should be trying to figure out how they could be helpful," Wieser said on the Digiday Podcast. He pointed to GM's exploration of its capacity to build much-needed medical equipment and luxury brand LVMH's pivot to manufacturing hand sanitizer for hospitals. Or think back to the financial crisis, when Hyundai rolled out the "Hyundai Assurance" program that delayed car payments for those in a tight spot. If companies act uprightly and "want to talk about it and publicize it, they're going to benefit from it from a goodwill perspective, from governments, from society, from consumers -- whether they're in the market or not," Wieser added. Wieser, the global president of business intelligence at GroupM, also sees in China a potential bellwether for the advertising industry's looming challenges around the world -- and the best case scenario for how this unfolds in Western economies. Fourth quarter earnings -- and guidance about expectations for 2020's first quarter -- by Chinese giants like Alibaba, Baidu and Weibo help with the math. The upshot from those companies was a "20 to 30% decline in the relevant advertising-related line," Wieser said. And because January was a mostly normal month, one can attribute that expected slide to just the two following months. That said, China is showing signs of getting its economy back on track after its remarkable success in combatting the virus. Wieser joined the Digiday Podcast to discuss the three representative countries to model expectations on, why television will probably do better ("or at least less bad") than other media and the big opportunity for businesses of all types to generate goodwill in the midst of crisis.

CiTR 2020 Fundrive Show ! Nardwuar vs. Brian Wieser (Portland, OR ) & Leora Kornfeld (Toronto, ON) Doot doo !

In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at GroupM. Known as "the most quoted man in advertising," Wieser recently issued his annual forecast, and it's .... interesting, to say the least. You may be shocked at how he now sees the role of media in the whole marketing equation. The wide-ranging interview, and Gordon & Corey's analysis, covers political advertising, outdoor's resilience, TV's troubles, radio's flatness, and the the eight companies that are driving digital spending.

Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media. https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Jerome Schneider, PIMCO Head of Short-Term Bond Portfolios, says investors must calibrate expectations taking into account higher volatility. Brian Wieser, GroupM Global President of Business Intelligence, talks the future of the ad industry. Vasant Dhar, NYU Stern Professor, explains why this AI cycle is different. Viviana Hurtado, Bloomberg Reporter, details exciting new developments from New York City's new Hudson Yards. Barry Strauss, Cornell Professor of History, discusses his book "Ten Caesars" on the Ides of March.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Jerome Schneider, PIMCO Head of Short-Term Bond Portfolios, says investors must calibrate expectations taking into account higher volatility. Brian Wieser, GroupM Global President of Business Intelligence, talks the future of the ad industry. Vasant Dhar, NYU Stern Professor, explains why this AI cycle is different. Viviana Hurtado, Bloomberg Reporter, details exciting new developments from New York City's new Hudson Yards. Barry Strauss, Cornell Professor of History, discusses his book "Ten Caesars" on the Ides of March. 

This week, Verizon CEO Hans Vestberg joined from from the Consumer Electronics Show in Las Vegas, to talk about their 5G rollout and why is predicting meaningful revenue from the technology by 2020. Alicia Levine, Chief Strategist at BNY Mellon Investment Management, came on to talk about the Fed Minutes revealing a more cautious approach from the FOMC. Brian Wieser, Senior Analyst at the Pivotal Research Group, and Wall Street's biggest bear on Facebook joined to discuss why he is downgrading the stock. Then Columbia Business School Professor Fabio Savoldelli went through the biggest winners and losers for hedge funds last year.

Our newscast comes from the Groucho Club in Soho, where Campaign was staging a photo shoot with the great and the good of UK advertising ahead of the magazine's 50th birthday. Brian Wieser, the senior analyst at Pivotal Research Group and Wall Street's go-to expert on the ad industry, joined global-editor-in-chief Claire Beale and global head of media Gideon Spanier to discuss Read's plans and WPP's financial outlook.

Steven Oh, Global Head of Credit and Fixed Income and Co-Head of Leveraged Finance for PineBridge Investments, discusses his outlook for the second half of 2018 and early 2019. Brian Wieser, Senior Research Analyst for Pivotal Research Group, discusses his outlook for Viacom and CBS, in light of an investigation into Les Moonves' alleged sexual misconduct. Matt Winkler, Editor-in-Chief Emeritus of Bloomberg News and Bloomberg Opinion columnist, discusses his column, "Municipal Junk Soars as the Economy Roars."Dr. Adam Posen, President of the Peterson Institute of Economics, discusses how countries are bypassing the U.S. and constructing a “post-American" world economy, and how foreign investment into the U.S. has dropped off a cliff. 

Steve Wieting, Citigroup Private Bank Global Chief Investment Strategist, observes how trade tariffs will impact equity markets. Robin Niblett, Chatham House Director, says he will have his eyes on President Trump's breakfast with NATO Secretary General Stoltenberg. Brian Wieser, Pivotal Research Group Senior Analyst, discusses the role that advertising plays at various companies. Kate Warne, Edward Jones Investment Strategist, says businesses are growing by taking advantage of trending cloud computing. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Steve Wieting, Citigroup Private Bank Global Chief Investment Strategist, observes how trade tariffs will impact equity markets. Robin Niblett, Chatham House Director, says he will have his eyes on President Trump's breakfast with NATO Secretary General Stoltenberg. Brian Wieser, Pivotal Research Group Senior Analyst, discusses the role that advertising plays at various companies. Kate Warne, Edward Jones Investment Strategist, says businesses are growing by taking advantage of trending cloud computing.

Ian Bremmer, Eurasia Group President & Founder, says a long term solution to trade disputes will require something New Deal-like. Brian Wieser, Pivotal Research Senior Research Analyst, says advertising is in a constant state of evolution. Alberto Gallo, Algebris Investments Head of Macro Strategies, says the ECB is also not sure why we're seeing weak European data. Cheryl Bolen, Bloomberg Government White House Reporter, breaks down the stark contrast in shipping costs from the U.S. versus China. And James Albertine, Consumer Edge Research Auto Analyst, recaps Ford and GM earnings with us.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Ian Bremmer, Eurasia Group President & Founder, says a long term solution to trade disputes will require something New Deal-like. Brian Wieser, Pivotal Research Senior Research Analyst, says advertising is in a constant state of evolution. Alberto Gallo, Algebris Investments Head of Macro Strategies, says the ECB is also not sure why we're seeing weak European data. Cheryl Bolen, Bloomberg Government White House Reporter, breaks down the stark contrast in shipping costs from the U.S. versus China. And James Albertine, Consumer Edge Research Auto Analyst, recaps Ford and GM earnings with us. 

Walt Disney is rumoured to be finalising a $60bn takeover of the entertainment assets of 21st Century Fox. Brian Wieser is an analyst for Pivotal Research Group and Matthew Garrahan is the FT's global media editor. The publicist Max Clifford has died - what is left of the culture of celebrity journalism that he did so much to create? Rosie Nixon is editor in chief of HELLO! and Camilla Wright is the co-founder and editor of Popbitch. Buzzfeed has announced job cuts in the UK. James Ball was a special correspondent for Buzzfeed. Presenter: Amol Rajan Producer: Richard Hooper.

Brian Wieser, Pivotal Research Group Senior Research Analyst, says Europe won't continue to let tech companies not pay taxes. Christopher Verrone, Strategas Research Partners Head of Technical Analysis, says small caps are in a position to reassume leadership. Megan Greene, Manulife Asset Management Chief Economist, says there is very little in the tax bill that will boost productivity. Jonathan Golub, Credit Suisse Chief U.S. Equity Strategist, says it's a great environment for banks right now  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Brian Wieser, Pivotal Research Group Senior Research Analyst, says Europe won't continue to let tech companies not pay taxes. Christopher Verrone, Strategas Research Partners Head of Technical Analysis, says small caps are in a position to reassume leadership. Megan Greene, Manulife Asset Management Chief Economist, says there is very little in the tax bill that will boost productivity. Jonathan Golub, Credit Suisse Chief U.S. Equity Strategist, says it's a great environment for banks right now 

Former Republican Presidential candidate Carly Fiorina says Democrats need to get a program and criticizing Donald Trump isn't enough. Prior to that, Vincent Reinhart, Standish Mellon's chief economist, says Jay Powell as a Fed Chair would be different than Jay Powell as a Fed governor. Nathan Sheets, PGIM's chief economist, says China's President Xi has set himself up for not just five years, but 10 years of rule. Paul Hanly Jr, attorney and shareholder at Simmons Hanly Conroy, says Trump's speech on the opioid epidemic was a disappointment. Brian Wieser, a senior research analyst at Pivotal Research, says Twitter suffers from "shiny object syndrome." Finally, Carlyle Group Co-Founder David Rubenstein says it's important that Carlyle maintains its culture through its executive shakeup.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Former Republican Presidential candidate Carly Fiorina says Democrats need to get a program and criticizing Donald Trump isn't enough. Prior to that, Vincent Reinhart, Standish Mellon's chief economist, says Jay Powell as a Fed Chair would be different than Jay Powell as a Fed governor. Nathan Sheets, PGIM's chief economist, says China's President Xi has set himself up for not just five years, but 10 years of rule. Paul Hanly Jr, attorney and shareholder at Simmons Hanly Conroy, says Trump's speech on the opioid epidemic was a disappointment. Brian Wieser, a senior research analyst at Pivotal Research, says Twitter suffers from "shiny object syndrome." Finally, Carlyle Group Co-Founder David Rubenstein says it's important that Carlyle maintains its culture through its executive shakeup. 

Steve Rattner, Willett Advisors' chairman, says Trump isn't interested in advice or suggestions in running his White House. Prior to that, Mario Gabelli, Gabelli Funds' CIO of value portfolios, says American companies will get tailwinds as opposed to headwinds. Douglas Elmendorf, the dean of Harvard's Kennedy School, says it's important for GOP leaders to stand up for the CBO and its work. Brian Wieser, a senior research analyst at Pivotal Research Group, says Fox is undervalued. Finally, Martin Sorrell, WPP's CEO, says businesses have yet to see the effects of U.K. uncertainty. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Steve Rattner, Willett Advisors' chairman, says Trump isn't interested in advice or suggestions in running his White House. Prior to that, Mario Gabelli, Gabelli Funds' CIO of value portfolios, says American companies will get tailwinds as opposed to headwinds. Douglas Elmendorf, the dean of Harvard's Kennedy School, says it's important for GOP leaders to stand up for the CBO and its work. Brian Wieser, a senior research analyst at Pivotal Research Group, says Fox is undervalued. Finally, Martin Sorrell, WPP's CEO, says businesses have yet to see the effects of U.K. uncertainty.

Former Secretary of Health and Human Services Michael Leavitt says Mitch McConnell will ultimately get his 50 votes for health care but will need heavy negotiations. Prior to that, Stan Collender, Qorvis MSLGROUP's executive vice president says the CBO is stronger today than it was two months ago. Komal Sri-Kumar, founder and president of Sri-Kumar Global Strategies, says Christine Lagarde's too optimistic about the U.S. Then, Diane Swonk, CEO of Diane Swonk & Associates, says U.S. GDP is stuck at 2 percent. Finally, Brian Wieser, a senior research analyst at Pivotal Research Group, says Facebook's user growth isn't particularly meaningful. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Former Secretary of Health and Human Services Michael Leavitt says Mitch McConnell will ultimately get his 50 votes for health care but will need heavy negotiations. Prior to that, Stan Collender, Qorvis MSLGROUP's executive vice president says the CBO is stronger today than it was two months ago. Komal Sri-Kumar, founder and president of Sri-Kumar Global Strategies, says Christine Lagarde's too optimistic about the U.S. Then, Diane Swonk, CEO of Diane Swonk & Associates, says U.S. GDP is stuck at 2 percent. Finally, Brian Wieser, a senior research analyst at Pivotal Research Group, says Facebook's user growth isn't particularly meaningful.

Marvin Goodfriend, an economics professor at Carnegie Mellon University, says that if the Federal Reserve were really committed to price stability, retirees would be in a much better situation today. Brian Wieser, an analyst at Pivotal Research, says Snap has created a successful product but the bigger question is whether Snap can increase revenue. David Kirkpatrick, CEO and founder of Techonomy Media, says Snap isn't like Twitter because it's got a real business. Finally, USB Securities' Julian Emanuel says enthusiasm isn't as high as it was in 1999 or 2000, suggesting valuations may still move higher. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Marvin Goodfriend, an economics professor at Carnegie Mellon University, says that if the Federal Reserve were really committed to price stability, retirees would be in a much better situation today. Brian Wieser, an analyst at Pivotal Research, says Snap has created a successful product but the bigger question is whether Snap can increase revenue. David Kirkpatrick, CEO and founder of Techonomy Media, says Snap isn't like Twitter because it's got a real business. Finally, USB Securities' Julian Emanuel says enthusiasm isn't as high as it was in 1999 or 2000, suggesting valuations may still move higher.

Marvin Barth, Barclays' head of FX strategy, says currency intervention just doesn't work. Paul Mortimer-Lee, BNP Paribas' chief economist, says higher bond yields reflect good news. Charles Dumas, TSL Research's chief economist, says the Chinese currency won't slide much more. Finally, Brian Wieser, an analyst at Pivotal Research, says the future of Yahoo depends on tax structure. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Marvin Barth, Barclays' head of FX strategy, says currency intervention just doesn't work. Paul Mortimer-Lee, BNP Paribas' chief economist, says higher bond yields reflect good news. Charles Dumas, TSL Research's chief economist, says the Chinese currency won't slide much more. Finally, Brian Wieser, an analyst at Pivotal Research, says the future of Yahoo depends on tax structure.

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just becoming clear - which means he'd devoted his evening to shaping thoughts, well done Brian. His main observations were based on the economic, political and regulatory uncertainty, but also covered the impact of potential immigration restrictions especially for multi-national media companies such as media agency networks and ad platforms such as Google and Facebook. He also acknowledged the important role that Twitter plays in these type of global events, although they perhaps weren’t able to commercialise it fully yet. We note the learnings that will surely come from Donald Trump’s unexpected triumph, notably with far less of a campaign war chest compared to the well-funded Hilary Clinton. A Bloomberg Politics report estimates Hilary’s funding exceeded $1bn whilst Trump managed a mere $512m - yet Trump dominated media coverage by a vast margin. Whether by accident or design Trump managed to leverage not just social media power (as Obama had done to huge success in 2012) but dominated mainstream media with his provocative narrative. Estimates are that Donald Trump generated over $2bn value of earned media in his race for POTUS. Continuing the Trump theme, we refer to a piece written by Dominic Mills for Mediatel which made a parallel between Donald Trump’s “blusterous” style (in an attempt to avoid addressing difficult subjects) and comments made by GroupM Global Chairman Irwin Gotlieb at a recent conference in New York. At the Video Everywhere Summit on 28th October Irwin Gotlieb was asked about the media transparency reporting published this year by the Association of National Advertisers (ANA). The ANA Media Transparency report highlighted a rift between advertiser and media agency and pushed trust between the two to new lows. But rather than try to bring parties together, which is what Irwin had called for back in 2015 and which Tom reported on from the ANA’s Advertising Financial Management Conference in Florida, he instead took the opportunity of his platform to further undermine the credibility of the ANA’s initiative. “I’m going to be really harsh,” Gotlieb said candidly. “The entire effort was a biz-dev effort. … The ANA allowed themselves to be part of a third-party’s business development.” Irwin is typically very careful with his words and would not have said such inflammatory things on a public stage in naivety. This was an intentional act designed to further undermine the credibility of a report designed for and funded by America’s largest advertisers, to benefit them. Dominic Mill’s comparison to Trump is not just timely, it's accurate. Brian Jacobs also wrote excellently about this on his recent Cog Blog, link below. Finally, we bring news that Toyota, the car manufacturer who you will remember was recently at the centre of a dramatic over-billing scandal by their Japanese agency Dentsu, have (in unrelated matters) shifted their entire $300m media and creative business away from Publicis Groups agencies and into WPP without a pitch. The comments from Toyota suggest a client with a clarity of vision to create a blueprint for agency resources, as we’ve spoken many times about on #MediaSnack previously.

Richard Greenfield, an analyst of media and technology at BTIG, says HBO and Warner Bros. are the crown jewels of Time Warner and expects Viacom and CBS to merge. Brian Wieser, a senior research analyst at Pivotal Research Group, weighs in on the potential AT&T and Time Warner merger and the evolution of digital media. Nick Heymann, an analyst at William Blair, says project financing will be a big deal for GE. Sara Senatore, a research analyst at Sanford Bernstein, says McDonald's Corp. should be able to grow in this industry, but not very fast. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Richard Greenfield, an analyst of media and technology at BTIG, says HBO and Warner Bros. are the crown jewels of Time Warner and expects Viacom and CBS to merge. Brian Wieser, a senior research analyst at Pivotal Research Group, weighs in on the potential AT&T and Time Warner merger and the evolution of digital media. Nick Heymann, an analyst at William Blair, says project financing will be a big deal for GE. Sara Senatore, a research analyst at Sanford Bernstein, says McDonald's Corp. should be able to grow in this industry, but not very fast.

Tom Keene and Michael McKee bring you the best in economics, finance, investment and international relations. Today in Surveillance, they discuss oil prices with Citigroup's Ed Morse; the global economic outlook with Pimco's Richard Clarida; and digital advertising and the tech landscape with Pivotal Research's Brian Wieser. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

​On this week's #MediaSnack we ask whether the ANA's report into US media rebate practice, which has become known as #RebateGate has had any effect on Wall Street (and other financial market) valuations of the large marketing services groups like WPP, Omnicom, Publicis, IPG etc. Analyst perspective seems mixed, Morgan Stanley report the removal of the "overhang", whilst Brian Wieser is more cautious. The typical analyst questions to ID Comms have been: is this getting LEGAL? (maybe, unlikely, but not immediately) and will this trigger MediaPolooza 2.0 / Media Tsunami 2.0? (probably, again not immediately, likely to be in 2017 if so) We report on some of the many client calls and meetings we have had in the last 10 days which have tended to involve a calm and considered perspective and focus on immediate and long-term actions. We announced the release of the "Post-K2 Manifesto for Media Change" a simple 6-step practical guide to short and long-term actions which marketers need to consider, links to this are below. Next we discuss our plans for Cannes - Tom and David will be attending the world's largest annual communications festival which brings together leaders from the marketer, agency and vendor communities. We will be bringing #MediaSnack to Cannes with some great interviews lined up, check back next week. Finally, Tom is speaking at #TheIndieSummit - a gathering of some of the world's best independently owned creative, media and PR agencies.

Pivotal Research Group's Brian Wieser discusses Yahoo making a deal and how the board might find it in their interest to not be as aggressive. He speaks with Michael McKee and Francine Lacqua. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com