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Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not? Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital. Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era. Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape. From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world. What's the future of content creation and brand strategy in the age of A.I.? Listen in to find out! EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/ JOIN CREATIVITY SQUARED Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter Become a premium member: https://creativitysquared.com/supporters SUBSCRIBE Subscribe on your favorite podcast platform: https://creativitysquared.com Subscribe for more videos: https://youtube.com/@creativity_squared/?sub_confirmation=1 CONNECT with C^2 https://instagram.com/creativitysquaredpodcast https://facebook.com/CreativitySquaredPodcast https://giphy.com/channel/CreativitySquared https://tumblr.com/blog/creativitysquared https://tiktok.com/@creativitysquaredpodcast #CreativitySquared CONNECT with Helen Todd, the human behind C^2 https://instagram.com/helenstravels https://twitter.com/helenstravels https://linkedin.com/in/helentodd https://pinterest.com/helentodd Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. Because it's important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. This show is produced and made possible by the team at PLAY https://playaudioagency.com. Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. #AITechnology #EthicalAI #DigitalCreativity #ArtificialIntelligence #AIMedia #ChatBots #DigitalInnovation #ContentCreators #MediaTechnology #AIandCreativity #ChatBot #ContentProtection #AIOptimization #ResponsibleAI #HumanCreativity #AIDevelopment #DigitalSafety #FutureTechnology
In this episode of "Disruption Now," I interview entrepreneur Pete Blackshaw, who shares his pioneering journey of using AI to protect brands. Blackshaw discusses how artificial intelligence is revolutionizing the industry, providing a glimpse into the future and practical insights on how businesses can harness this technology for brand protection. He highlights the necessity for companies to adapt and the transformative potential of AI in managing brand integrity. This episode is essential listening for business leaders and marketers keen to effectively navigate the intersection of AI and brand management.
Pete Blackshaw joins host Tim Schigel to talk about his efforts at Cintrifuse to create a startup economy in Cincinnati. Pete talks about how his career working with companies like Nielsen BuzzMetrics and Nestle influenced his work with startups, and how programming helps to grow culture and community. The two discuss the impact of transforming Cincinnati's airport into a startup and technology platform, as well as initiatives that excite Pete like sustainability, electrification, and zero waste.
My guest is, Pete Blackshaw - CEO of Cintrifuse. Pete is also an entrepreneur, an author, and... a provocateur. As I shared with Pete in the podcast... I had to toss out my script and was both energized & exhausted with our discussion...! So, do listen in on Tuesday and Thank you as always for your support... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/denise-venneri/support
Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? For this episode, we speak with Pete Blackshaw, CEO of Cintrifuse, an organization focused on making Cincinnati an innovation growth center through the combined efforts of investors and entrepreneurs. Pete focuses on the intersections between business, marketing, and innovation, and the collaborative work it takes for all to have successful innovations and stories. Together, we geek out about the basic tenets of rhetoric and discuss the need for engaging narratives in innovation. For more information, visit our website: https://untoldcontent.com/ You can also find us on Instagram: @untoldcontent
Welcome to another episode of Action & Ambition with your host, Andrew Medal. Today’s guest is Pete Blackshaw, CEO of Cintrifuse, a syndicate “fund of funds” and startup incubator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. He’s dedicated to developing a world-class innovation ecosystem to fuel economic growth, local attractiveness, jobs and big company innovation. He and Cintrifuse are putting Cincinnati on the startup map. You’re going to love this episode. Let’s get to it!
Pete Blackshaw is the CEO of Cintrifuse, a syndicated venture fund and startup catalyst organization dedicated to making Greater Cincinnati the #1 startup hub in the Midwest and a top innovation center in the nation. In this episode we talk with Pete about his work across the globe and the opportunity for Cincinnati and cities like it across the country.Pete joined Cintrifuse from Nestlé, S.A. in Switzerland, where he was Vice President of Digital. Pete earlier served as CMO of NM Incite, a joint venture between Nielsen and McKinsey. He is the author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000” (Doubleday). Pete is a passionate entrepreneur who founded PlanetFeedback.com, one of the web's first consumer-feedback portals, which he sold to Nielsen. He also co-founded the Word-of-Mouth Marketing Association (WOMMA) and served as Chairman of the Board of the National Council of Better Business Bureaus. In 2019, he served as an innovation juror at the Cannes Lions International Festival of Creativity. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.• Connect with Pete on LinkedIn: www.linkedin.com/in/consumergeneratedmedia/• Follow Pete on Twitter: www.twitter.com/pblackshaw• For more information on Cintrifuse, please visit: www.cintrifuse.com
Pete Blackshaw joins Jonathan & Michael for a dive into the evolution of customer experience in a post-pandemic world. In particular, how should banks and financial institutions be thinking about their business. They also discuss entrepreneurship and innovation being key to taking advantage of the opportunities being created alongside the disruptive challenges in the market. ABOUT PETE BLACKSHAW Pete Blackshaw is CEO of Cintrifuse, a syndicate “fund of funds” and startup incubator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. He's dedicated to developing a world-class innovation ecosystem to fuel economic growth, local attractiveness, jobs and big company innovation. He recently served as VP of Digital Innovation and Service Models, and earlier Global Head of Digital Marketing. & Social Media, at Nestle, S.A.s global headquarters in Vevey, Switzerland. Pete pioneered Nestle's industry-recognized Digital Acceleration Team (DAT), the Silicon Valley Innovation Outpost (SVIO). the HENRi Open Innovation platform, and the migration of 210,000 employees to the Facebook Workplace collaboration platform. He served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book's themes. Pete founded PlanetFeedback.com, one of the web's first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He's a 2016 Mediapost "Online All Star" recipient, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz. Follow Pete on Twitter: @pblackshaw ABOUT CINTRIFUSE Cintrifuse has one very clear mission: to make Greater Cincinnati the #1 tech startup hub in the midwest and among the most attractive innovation hubs in the nation. Follow Cintrifuse on Twitter: @cintrifuse Check their website for more info: https://www.cintrifuse.com ABOUT DIGITAL DOLLAR SUBSCRIBE TO THE EMAIL INBOX UPDATES! https://digitaldollar.substack.com For more information about our sponsor, visit https://10xts.com Follow us on Twitter --- Send in a voice message: https://anchor.fm/digitaldollar/message
This week, Mike talks to Pete Blackshaw, the CEO of Cintrifuse, a startup incubator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. It is obvious that one thing they share is their enthusiasm for opportunities in the Cincinnati region for business. Mike and Pete discuss: Pete’s quotable, “look back to look ahead” and what that means for big businesses who are trying to keep up with digital innovation (4:44) Inc. Magazine’s profile on Cincinnati (5:46) read here Why Cincinnati is actually a better place for start-ups than cities on the east or west coasts (8:19) Inevitably, when people think of start-ups they think about talent availability. Pete points out that Cincinnati is bounding with amazing talent in every area of business. Why talent an non-issue in Cincinnati (10:28) The impact of what he calls the “Amazon Effect” is on a city (11:50) Mike and Pete also discuss how mid to large sized businesses benefit from a robust start-up culture in the areas of: Agility to innovate (18:04) Diversity (“Diversity and innovation share a symbiotic relationship.”) (20:25) How technology works differently in different global markets (21:00) And the impact he has seen in developing countries as they adopt technology (21:42) Mike and Pete agree that “if you’re NOT aware (of the opportunities), you can get passed up quickly by the world around us.” (24:25) Pete Blackshaw Cintrifuse #StartUpCincy
Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Pete Blackshaw, newly appointed CEO of Cintrifuse, a fund of funds and startup incubator created by Procter & Gamble, Kroger, Western Southern, and other major entities in the Greater Cincinnati region. Pete uses his marketing and management expertise to react to anecdotes from “Total Anecdotal: A Fun Guide to Help You Become a Better Speaker and Writer.”
“How necessary is playing in the sandbox?”. “It’s the price of entry to compete as a business professional.” Nimble, digital-first companies are the ones that succeed. Pete Blackshaw has a very unique blend of big company, small company, and public policy experience. He’s been a digital change agent at large companies, a founder of startups, and he’s even worked in the California legislature. On this episode of Predicting the Turn, I sat down to chat with Pete about internal social networks, digital Accountability, the success of CES, the potential future of Cincinnati as a startup hub, and Pete’s experiences of personal growth and development.
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of traditional marketing behavior are difficult to unlearn. That's been the responsibility of Pete Blackshaw, Nestlé’s Global Head of Digital Innovation Service & Service Models, who has spent the last few years working on changing up the company's internal makeup so it can move faster. Blackshaw discusses the ease and difficulty of being a direct-to-consumer brand, his upcoming new job at Cintrifuse and more.
What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.
I have a confession to make – I’ve been keeping something from you. As part of my recent work with Reevoo I’d been having some illuminating chats with some really interesting people – marketing geniuses, C-level types and just amazing individuals – and to be honest, I felt a bit selfish keeping them to myself. […] The post Pete Blackshaw, global head of digital & social media, Nestlé appeared first on Reevoo.
Pete Blackshaw, Executive VP, Nielsen
Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote… The post Podcast Measurement with Pete Blackshaw at Nielsen appeared first on Eric Schwartzman.
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