Podcasts about cannes lions international festival

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Best podcasts about cannes lions international festival

Latest podcast episodes about cannes lions international festival

On with Kara Swisher
The Media CEOs Betting Big on Journalism's Future: Jim Bankoff & Meredith Kopit Levien

On with Kara Swisher

Play Episode Listen Later Jun 29, 2026 52:34


In a challenging decade for media, New York Times President and CEO Meredith Kopit Levien and Vox Media CEO Jim Bankoff have bucked trends and found ways to grow their respective organizations.  Meredith has overseen a massive expansion of the Times' digital subscriber base since becoming CEO in 2020. And after spending decades scaling up Vox Media, Jim is splitting the company between James Murdoch's Lupa Systems and Penske Media Corporation. In a live interview recorded at the Cannes Lions International Festival of Creativity in Cannes, France, Kara talks to Jim and Meredith about how they've adapted to a changing media landscape and the effects of AI on the publishing business. They also talk about the importance of independent journalism, the waning public trust in media, and how news organizations can earn it back. (A note to listeners: Vox Media is the parent company of the Vox Media Podcast Network, which produces “On with Kara Swisher.”)  Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Digiday Podcast
With AI ad tools expanding, Meta courts agencies while reshaping their role

The Digiday Podcast

Play Episode Listen Later Jun 25, 2026 23:55


At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta's head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.

Gamer
セガが日本のゲーム会社として初めて「カンヌライオンズ」で公式セッションを主催!ソニック35年の歩みとファンダム文化を語る

Gamer

Play Episode Listen Later Jun 22, 2026 0:29


「セガが日本のゲーム会社として初めて「カンヌライオンズ」で公式セッションを主催!ソニック35年の歩みとファンダム文化を語る」 セガは、本日6月22日から26日までフランス・カンヌで開催されるクリエイティブの祭典「Cannes Lions International Festival of Creativity 2026」において、日本のゲーム会社として初めて公式セッションを主催することを発表した。

Beyond the Noise - the PRWeek podcast
Edelman, Burson and Smarts on Cannes predictions

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Jun 18, 2026 40:21


In a Cannes Lions special, PRWeek's Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year's Festival.Ahead of the Cannes Lions International Festival of Creativity, which starts on Monday (22 June), PRWeek UK spoke to Edelman's international chief creative officer, international, Kate Stanners, alongside Burson's chief strategy officer, Eleanor Sullivan, and Smarts' brand futures director, Natalie Moores.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.The trio discuss what they are looking forward to at this year's event, whether purpose-led campaigns will win big this year, and the impact of AI technology. They also offer advice on how to get the most out of the festival from a business perspective.Asked whether the festival may look a bit extravagant in 2026, especially given industry consolidation and cost-cutting, alongside the ongoing geopolitical strife, the professionals share their thoughts. As part of the episode, the three comms pros debate earned creativity within the PR Lions, and if the lines between PR and advertising have blurred. Stanners, who spent two decades at advertising agency Saatchi & Saatchi before joining Edelman last year, dismissed the idea of a turf war between PR and advertising agencies.“There is a school of thought where advertising agencies are saying: ‘Watch out, PR companies, we know how to do it,'” she said. “I think, interestingly, it's the wrong discussion to have. This is about recognising the power of a very different media landscape.”In the discussion, Stanners argued that audience behaviour increasingly favours earned communications over traditional advertising.“Ninety-nine per cent of people would like to skip the ads if they could, so that tells us a huge amount,” she said. “People are significantly more likely to trust work that comes in an earned space, which also tells us a huge amount.” PR retains a unique advantage in creating earned impact, added Stanners. “It is a battleground, probably, for all sorts of businesses to be playing in. But a truly earned piece of work plays slightly differently.”The three professionals assess the festival's updated guidelines, introduced following controversies at last year's awards, and whether they will prove effective.And the panel members share their own experiences at Cannes and outline the criteria they use to evaluate what makes a standout PR campaign.  Hosted on Acast. See acast.com/privacy for more information.

Adpodcast
⁠Zach Knight⁠ & ⁠Emmie Nostitz⁠ - Co-Founders - ⁠Tivity

Adpodcast

Play Episode Listen Later Jun 17, 2026 62:20


Zach Knight and Emmie Nostitz are the Co-Founders of Tivity, a hyper-growth marketplace and digital platform that represents the largest network of top-tier private chefs in the United States. The company's origin story reads like modern startup lore: in early 2021, while riding a ski gondola between runs in Aspen, Zach (a 12-year hospitality and fine dining veteran based in Austin, Texas) took a call from a client looking to source a high-end private chef. Seeing an immediate, unaddressed gap in the market, he teamed up with his longtime friend Emmie—an award-winning heavy hitter in the advertising world.Emmie brought a flawless creative pedigree to the partnership, having won the first-ever Mobile Grand Prix at Cannes Lions International Festival of Creativity for Google's Project Re:Brief and spent years building iconic campaigns at elite agencies like Droga5 and Johannes Leonardo for brands like The New York Times and Chase.

So Money with Farnoosh Torabi
1996: The Postgrad Playbook: How to Land Your First Real Job

So Money with Farnoosh Torabi

Play Episode Listen Later Jun 15, 2026 37:35


Today we're talking about one of the most stressful financial moments in a young person's life — that gap between graduation and a real paycheck.My guest is Jahleane Dolné, founder of the Postgrad Playbook, a media platform and community helping Gen Z navigate the years right after college — the job search, the identity shift, the moving back home. All of it.Because here's the thing: we tend to assume young people will figure it out. No mortgage, no kids — they'll be fine. But this transition is one of the most underserved in our culture, and the job market right now is making it even harder. New grads are spending six months, a year, sometimes two years searching. Many end up in jobs that don't require the degree they just paid six figures for.Jahleane has been there. She's a UC Santa Barbara grad, daughter of Haitian immigrants, and she found her way through a sales career, a TikTok community, a $20 LinkedIn course — and eventually, a mission. Today she's sharing the playbook: how to position yourself for work, network without cringing, think about grad school strategically, and why a year in sales might be the best investment a twenty-something can make. More about Jahleane: She is the founder of The PostGrad Playbook, a media company building the definitive guide for life after college and helping young professionals navigate careers, identity shifts, and the moments between milestones that nobody prepares them for.She was named a Future Voice at the Cannes Lions International Festival of Creativity, and her work has led to partnerships with brands including LinkedIn, Microsoft, and Fide. Her insights have been featured in Ad Age, Business Insider, The New York Times, Essence, AfroTech, and LinkedIn News. Across social media and The PostGrad Playbook newsletter, she has built a community of ambitious professionals seeking practical strategies for creating opportunities in a rapidly changing world.Jahleane's socials  Instagram | TikTok | LinkedInThe PostGrad Playbook: Website | Instagram Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Sounds Profitable: Adtech Applied

Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

I Hear Things
Creators

I Hear Things

Play Episode Listen Later Jun 10, 2026 6:12


Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Ad Age Marketer's Brief
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Ad Age Marketer's Brief

Play Episode Listen Later May 27, 2026 22:52


Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.

Aktualna tema
Okoli 90 odstotkov oglasov ni kvalitetnih in smetijo naše okolje

Aktualna tema

Play Episode Listen Later May 14, 2026 10:31


Na obali se odvija Slovenski oglaševalski festival, največji dogodek slovenske oglaševalske in kreativne industrije. Na dogodku bo beseda tekla tudi o tem, v katero smer gre danes oglaševanje, kako umetna inteligenca spreminja ustvarjanje oglasov, kaj si želijo potrošniki in zakaj nas oglasi spremljajo praktično na vsakem koraku – od radia in televizije do telefonov ter družbenih omrežij. Mnenje o tem je podala tudi Petra Krulc, regijska izvršna direktorica strateške kreativnosti v agenciji Futura DDB je ena najbolj priznanih slovenskih oglaševalk in tudi dobitnica prestižnih nagrad Cannes Lions International Festival of Creativity.

The MM+M Podcast
21Grams' ECD brings us inside the Cannes pharma jury room

The MM+M Podcast

Play Episode Listen Later May 13, 2026 47:37


In about five weeks, adland will take over a small resort city in the south of France for a weeklong industry bonanza. The 2026 Cannes Lions International Festival of Creativity is on the horizon, slated for the last full week of June and rest assured, the medical marketing community will be there in force.  Nearly one month ago, the juries for Health & Wellness Lions and the Pharma Lions were announced, featuring a few North American-based creatives, including Chris Charles, executive creative director of Real Chemistry subsidiary 21Grams. You might remember Chris and his team for their Gold Pharma Lions-winning work on behalf of Biogen for Friedreich's Back, a darkly humorous campaign focused on the often terminal, rare condition Friedreich's ataxia. For this week's episode, Chris joins executive editor Jack O'Brien for a conversation about the early stages of the sizable task undertaken by the Cannes pharma jury and what trends he's keeping an eye on as they analyze the nominated work.  He also reflects on the success of Frederich's Back and why Cannes is important to pharma marketers. For our Trends segment, we're talking about the frustrating, mixed public health messaging surrounding the hantavirus cruise ship outbreak. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adpodcast
Robyn Freye - President & Chief Growth Officer - CourtAvenue

Adpodcast

Play Episode Listen Later May 7, 2026 58:01


Robyn Freye is a powerhouse in the advertising and marketing world, currently serving as the President and Chief Growth Officer of CourtAvenue. Appointed in early 2026, she is the first person to hold this dual leadership title for the agency, where she leads global growth strategy, M&A initiatives (with a focus on AI and data platforms), and unified client leadership. Career Highlights & Expertise Stagwell Leadership: Before joining CourtAvenue, Robyn spent several years as the SVP and Chief Growth Officer (North America) at Stagwell. She was a key architect in Stagwell's rapid scale, notably helping launch "Sport Beach" at the Cannes Lions International Festival of Creativity—a groundbreaking platform connecting athletes, marketers, and brands. Agency Veteran: Her 20+ year career includes senior roles at top-tier agencies such as R/GA, Pereira O'Dell, Digitaria Co., Ltd., and Deutsch.

The Footballco Business Podcast
Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

The Footballco Business Podcast

Play Episode Listen Later Apr 23, 2026 38:12


On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity. Including..

Adpodcast
Lisa Rosenberg – Global President of Consumer Brands - Allison Worldwide

Adpodcast

Play Episode Listen Later Apr 6, 2026 12:19


Lisa Rosenberg – Global President of Consumer BrandsA major leader in the public relations and marketing world, she is the Global President of Consumer Brands at Allison Worldwide (formerly Allison+Partners).Expertise: She is known for "social-first" marketing and brand storytelling. She gained significant industry fame for leading viral campaigns, including the "Cronut" and "Cookie Milk Shot" activations at SXSW.Philosophy: She often speaks on the difference between "building" a community and "earning" one through authenticity and trust.Recognition: She has served as a judge for the Cannes Lions International Festival of Creativity and is a frequent speaker on cultural relevance and brand stewardship.

Adpodcast
⁠David Angelo⁠ - Founder & Creative Chairman - ⁠David&Goliath⁠

Adpodcast

Play Episode Listen Later Mar 4, 2026 67:24


David Angelo is the Founder & Creative Chairman of David&Goliath, a Los Angeles-based advertising agency known for its challenger mindset and “Brave” philosophy. With a career spanning over three decades, Angelo has built award-winning work for major brands including KIA Motors, The Coca-Cola Company, Lexus, Michelin, Reebok and the National Football League (NFL), and has earned more than 500 industry honors, such as Cannes Lions International Festival of Creativity, The One Show Pencils and The Clios. He's an American Advertising Federation Hall of Achievement inductee and a respected voice in creative leadership. In 2016, Angelo also founded Today, I'm Brave, a global nonprofit focused on empowering youth through courage and purpose.

Nice Games Club
Reinventing GDC (with Mark DeLoura) [Nice Replay]

Nice Games Club

Play Episode Listen Later Feb 26, 2026


#417Reinventing GDCInterview2025.11.27After the discussion, DeLoura turned the tables on your nice hosts and asked a question of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Mark DeLoura's decades-long career in games includes roles ranging from Nintendo engineer to White House senior advisor. A longtime and passionate developer advocate, this year he's been tapped to help reinvent the industry's largest annual gathering, GDC.DeLoura outlines the changes coming to this year's conference, defines what "festival" means in the context of GDC, and previews the ambitious goals for its future. But your nice hosts also raise concerns about the elimination of the lowest-priced passes, the accessibility of new programming, and the critical issue of attendee safety now that more official GDC events serve alcohol.Whether you have or are planning to attend GDC, are one of its critics, or just want to know more about how the industry creates and manages its community, this episode is a must-listen.Your nice hosts will be at GDC 2026, March 9th - 13th, 2026 in San Francisco. Look for our annual GDC special episode(s) then.Mark DeLoura on BlueskyMark DeLoura on LinkedInHITLab - Human Interface Technology Lab - University of WashingtonGame Programming Gems - Mark DeLouraDr. Miguel Luengo-Oroz (MalariaSpot) - Online game & crowdsourcing & malaria - The International Society for Neglected Tropical Diseases, YouTubeAbout FoldItVideo games owe a lot to President Obama's administration - Brian Crecente, PolygonMark DeLoura also co-hosts a podcast! His weekly gaming news/discussion show, Boss Rush, is available on YouTube!After the discussion, DeLoura turned the tables on your nice hosts and asked a few questions of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Reinventing GDCThe annual Game Developers Conference is changing - Michael McWhertor, PolygonCannes Lions International Festival of Creativity - WikipediaBlack Hat - Upcoming EventsGDC Passes & Pricing - Game Developer ConferenceSeattle Indies SLICECalling partners for GDC 2026! - Game DeveloperGames Industry GatheringFemale Game Devs Open Up About Harassment And Drink Spiking At GDC - Ahmad Hassan, RespawnFirstAmir Satvat's Games Jobs Resources

Adpodcast
Nick Miaritis - Global Chief Client Officer - VaynerMedia

Adpodcast

Play Episode Listen Later Feb 11, 2026 57:33


Nick Miaritis is a prominent advertising and marketing executive, serving as Global Chief Client Officer at VaynerMedia (a leading creative and media agency under VaynerX), based in New York. He joined in 2018 and leads brand partnerships, accelerates client growth, builds new agency capabilities, and oversees high-profile campaigns (e.g., Super Bowl work for clients like WK Kellogg Co).Prior to VaynerMedia, he spent 12 years at Saatchi & Saatchi, where he worked globally, led teams on iconic campaigns—including the Cannes Lions International Festival of Creativity Grand Prix-winning “It's a Tide Ad” Super Bowl spot and Miller High Life's “One Second Ad”—and honed expertise in integrated creative, strategy, and brand storytelling.

Adpodcast
Dustin Black - Executive Creative Director - Preston Spire

Adpodcast

Play Episode Listen Later Feb 4, 2026 39:08


Dustin Black is the Executive Creative Director at Preston Spire, where he leads the agency's award-winning creative team with curiosity and bold thinking. With over 25 years of experience in the advertising industry, he's worked at top agencies including BBDO Worldwide, Colle McVoy, MONO, and Carmichael Lynch, crafting standout work for brands like Perdue Farms, Frank's RedHot, Craftsman, Subaru of America, and MSNBC. Dustin's creative leadership has earned recognition from Clio, Cannes Lions International Festival of Creativity, The One Show, D&AD, Effie Worldwide, and other major industry awards. Beyond advertising, he's the author of The Book of SPAM, an entrepreneur, and an advocate for blending strategy, art direction, and human insight in creative work.

Adpodcast
Kazuo Kubo & Lucas Ribeiro, authors of Principle: 128

Adpodcast

Play Episode Listen Later Jan 2, 2026 61:06


Alexandre Kazuo Kubo & Lucas Ribeiro, authors of Principle: 128 Kazuo Kubo and Lucas Ribeiro are Brazilian advertising creatives with over 20 years of experience at top global agencies, including McCANN New York , CP+B, BETC, Hill Holliday, and Africa. They've contributed to campaigns for brands like The Coca-Cola Company, BMW Group, Gatorade, PUMA Group, Smirnoff, and ESPN, earning recognition at Cannes Lions International Festival of Creativity, D&AD, One Show, Clio, and ADC. Both also mentor emerging talent and co‑authored Principle: @128 Principles to Become a Creative in an Advertising Agency, a career guide offering practical advice for newcomers navigating agency life.

Adpodcast
Brett Banker & Eric Segal - Co Founders - X&O

Adpodcast

Play Episode Listen Later Dec 2, 2025 61:48


Brett Banker is co-founder of X&O and former Managing Partner & Head of Account Management at a two-time “Agency of the Year.” He's led brand and business strategy for major clients including consumer-packaged goods, media, food, and sports brands such as Procter & Gamble, NBCUniversal, Panera Bread & National Football League (NFL). Brett also pursues entrepreneurial passions outside agency life — from DTC ventures to cooking and golf — bringing a grounded, multi-faceted perspective to brand building. Eric Segal is co-founder of X&O. and a veteran creative leader: former Chief Creative Officer at an award-winning agency, with a track record that includes working on several Top-10 Super Bowl commercials. He's earned awards and recognition at major creative competitions — including Cannes Lions International Festival of Creativity, D&AD, The One Show, Effies, and Emmys — and his work has ranged from brand campaigns to large-scale advertising for clients across industries.

Nice Games Club
Reinventing GDC (with Mark DeLoura)

Nice Games Club

Play Episode Listen Later Nov 27, 2025


Mark DeLoura's decades-long career in games includes roles ranging from Nintendo engineer to White House senior advisor. A longtime and passionate developer advocate, this year he's been tapped to help reinvent the industry's largest annual gathering, GDC.DeLoura outlines the changes coming to this year's conference, defines what "festival" means in the context of GDC, and previews the ambitious goals for its future. But your nice hosts also raise concerns about the elimination of the lowest-priced passes, the accessibility of new programming, and the critical issue of attendee safety now that more official GDC events serve alcohol.Whether you have or are planning to attend GDC, are one of its critics, or just want to know more about how the industry creates and manages its community, this episode is a must-listen.Your nice hosts will be at GDC 2026, March 9th - 13th, 2026 in San Francisco. Look for our annual GDC special episode(s) then.Mark DeLoura on BlueskyMark DeLoura on LinkedInHITLab - Human Interface Technology Lab - University of WashingtonGame Programming Gems - Mark DeLouraDr. Miguel Luengo-Oroz (MalariaSpot) - Online game & crowdsourcing & malaria - The International Society for Neglected Tropical Diseases, YouTubeAbout FoldItVideo games owe a lot to President Obama's administration - Brian Crecente, PolygonMark DeLoura also co-hosts a podcast! His weekly gaming news/discussion show, Boss Rush, is available on YouTube!After the discussion, DeLoura turned the tables on your nice hosts and asked a few questions of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Reinventing GDCThe annual Game Developers Conference is changing - Michael McWhertor, PolygonCannes Lions International Festival of Creativity - WikipediaBlack Hat - Upcoming EventsGDC Passes & Pricing - Game Developer ConferenceSeattle Indies SLICECalling partners for GDC 2026! - Game DeveloperGames Industry GatheringFemale Game Devs Open Up About Harassment And Drink Spiking At GDC - Ahmad Hassan, RespawnFirstAmir Satvat's Games Jobs Resources

Adpodcast
⁠Jonathan King⁠ - Head of Growth - Quality Meats Creative⁠

Adpodcast

Play Episode Listen Later Nov 14, 2025 40:59


Jonathan King is Head of Growth at Quality Meats Creative, where he oversees agency expansion, pitch strategy, and partnership development.With more than a decade of advertising and brand-growth experience, Jonathan joins Quality Meats from Havas Chicago, where he served as EVP, Head of Growth, and previously held senior roles at agencies including VMLY&R (MA), DDB and Deutsch. His portfolio includes working on major brands like Kraft Heinz, Molson Coors Beverage Company and Capital One, and he has been recognized with industry accolades including Cannes Lions International Festival of Creativity and Effies. Based in Chicago, Jonathan brings an entrepreneurial mindset and growth-oriented leadership to the young and dynamic Quality Meats team.

Adpodcast
David Rosenberg - Co Founder and Chief Creative Officer - Brand Up Comedy

Adpodcast

Play Episode Listen Later Sep 23, 2025 55:12


David's the kind of guy who can make Miracle Whip cool again—literally. A former comedian and improviser, he spent nearly 20 years leading creative teams at top ad agencies like Publicis.Sapient and VaynerMedia. Along the way, he cooked up national campaigns for iconic brands like Ferrari, Samsung Electronics, Mountain Dew Ice, and AT&T. His pièce de résistance? A Miracle Whip campaign that broke a decade-long sales slump, racked up over a billion media impressions, snagged a USA Today cover, and brought home a Cannes Lions International Festival of Creativity Silver Lion. Not bad for a guy who started out cracking jokes!

The CPG Guys
Live from Cannes Lions with Barilla Group's Mariama Kamanda & Kroger/84.51's Jenny Holleran

The CPG Guys

Play Episode Listen Later Aug 13, 2025 44:42


The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One Agency's Josh Rosenberg

The CPG Guys

Play Episode Listen Later Jul 23, 2025 43:44


In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

That's What I Call Marketing
The Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....

That's What I Call Marketing

Play Episode Listen Later Jul 22, 2025 40:17


Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry.Our discussion kicks off with a recap of the Cannes Lions International Festival of Creativity. We highlight some standout campaigns, starting with Dove's 'Real Beauty' campaign developed by Ogilvy New York with Pinterest. This campaign won the Grand Prix in Media for its bold stance against AI-generated beauty ideals and its reaffirmation of Dove's long-term commitment to showcasing real, untouched women. We dive deep into how this campaign has driven trust and relatability among consumers, backed by Tracksuit's data.We then shift our focus to Telstra, Australia's leading telecommunications company, and its 'Better on a Better Network' campaign. This campaign, which won the Film Craft Grand Prix at Cannes, features unique Australian storytelling through 26 stop-motion films. Despite challenges around service quality and pricing, Telstra's strong brand funnel metrics showcase its resilience and category leadership.Next, we discuss the controversy surrounding the Brazilian campaign by Consul, which won the Creative Data Lions Grand Prix but later faced scrutiny for using AI to falsify results. We explore the implications of this incident and discuss Cannes' response with new Global Integrity Standards set to ensure accountability in future submissions.Moving to the US market, we analyze the competitive landscape of online food delivery services, focusing on Uber Eats and DoorDash. We examine how Uber Eats is striving to close the gap with DoorDash by building emotional connections and trust with consumers through creative campaigns like 'Football is for Food.'Lastly, we dive into the role of AI in marketing, including AI-driven influencer strategies. We explore how AI is transforming influencer marketing from predictive analytics to performance optimization, while also stressing the importance of maintaining authenticity and human connection.Whether you're a marketing professional or a brand enthusiast, this episode offers valuable insights backed by data to help you stay ahead of the curve. Don't forget to check out Tracksuit at gotracksuit.com and see how you can transform your brand tracking efforts. If you enjoyed this episode, please rate, review, and share it to help us reach more marketing professionals like you.01:32 Episode Overview: Cannes, Delivery Market, and AI03:30 Cannes Highlights: Dove's Real Beauty Campaign09:52 Telstra's Award-Winning Campaign14:46 Cannes Controversy: The Console Campaign19:56 Uber Eats and DoorDash in the US Market20:58 Uber Eats' Market Challenges21:58 Building Emotional Connections24:36 Successful Campaigns and Trust27:31 AI in Marketing and Influencers32:38 The Future of AI and Consumer Trust38:02 Conclusion and Final ThoughtsDon't forget to visit gotracksuit.com to check out their amazing always on brand tracking dashboard. Jasper: https://www.linkedin.com/in/jasperskinner/Dan:https://www.linkedin.com/in/dan-fleming-a15854118/Conor: https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

Brand Shorthand
Human Creativity vs AI

Brand Shorthand

Play Episode Listen Later Jul 21, 2025 30:22 Transcription Available


This year's Cannes Lions International Festival of Creativity provided some interesting takeaways regarding AI and Human Creativity. Join Mark and Lorraine as they discuss the importance of the human touch and why it's still needed in the creative process. The positioning duo will also provide updates for the Krispy Kreme and McDonald's partnership as well as Jaguar's recent sales.   Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning! 

The CPG Guys
Live from Cannes with Primo Brands' Kheri Holland Tillman & Doner's David DeMuth

The CPG Guys

Play Episode Listen Later Jul 19, 2025 48:12


The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
Live from Cannes Lions with U.S. Bank's Michael Lacorazza & Supergood's Mike Barrett

The CPG Guys

Play Episode Listen Later Jul 16, 2025 46:09


The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Most Innovative Companies
How Expensify landed brand pole position in Brad Pitt's blockbuster F1

Most Innovative Companies

Play Episode Listen Later Jul 8, 2025 69:54


Here are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry's Oscars but also the global epicenter of brand culture—that happened in mid-June. Brands, marketers, ad agencies, tech companies, platforms, people from entertainment and sports, and anyone and everyone part of the brand world ecosystem were there. To make sense of it all, or at least a good portion of it, I called up Tim Nudd, creativity editor at Ad Age and a journalist who's been covering and commenting on this industry for longer than almost anyone. In a conversation that included inside scoops, gossip, and good stories, Nudd and I talked about what impressed him most, what surprised him, and what he's hearing we can expect from major brands heading into the second half of the year. Then, I really wanted to find out how Expensify landed the real estate on Brad Pitt's chest for the new blockbuster film F1. Expensify's chief financial officer Ryan Schaffer, and Hannes Ciatti, founder and head creative at ad agency Alto, gave me the inside story of how the brand got such a prominent role, including a scene in which they shoot an Expensify commercial in the film. This is getting under the hood on 1,000-horsepower product placement.

The CPG Guys
Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen

The CPG Guys

Play Episode Listen Later Jul 5, 2025 44:24


The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguysFollow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-reportRead Snap Success Stories here: https://forbusiness.snapchat.com/inspirationAbby answers these questions:What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"Snap's focus has always been on real relationships. How does that translate into real retail outcomes for brands?"What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What's the biggest myth brands still believe about Gen Z engagement on social platforms?How is Snap helping brands remain culturally relevant while staying true to their identity?What's the biggest myth brands still believe about Gen Z engagement on social platforms?How do you see the line between social and retail blurring in the next 12–24 months?"What does the future of 'retail media meets social commerce' look like from your seat? What's one innovation or trend at Snap that CPG leaders should be paying more attention to?How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The PR Week
The PR Week: 7.3.2025 - Luz Corona, Campaign

The PR Week

Play Episode Listen Later Jul 3, 2025 46:57


Before you fire up the grill and crack open an adult beverage for the Independence Day long weekend, hear from the latest guest on The PR Week podcast, Luz Corona, U.S. editor of Campaign. She talks about her first trip to the Cannes Lions International Festival of Creativity, which was full of insights but also a few controversies. Other topics on the agenda: layoffs at We. Communications, Pam Jenkins' new role, a new CCO at Gap Inc. and reflections on this year's Pride in PR program.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

El Martínez
Cannes Lions 2025. Latin Magia. Episodio 156.

El Martínez

Play Episode Listen Later Jun 27, 2025 44:23


Un placer haber vuelto a Cannes con El Martínez podcast bar para hacer un episodio especial que celebra los 25 años de Adlatina.En este episodio celebramos con una mesa de amigos que han revolucionado la creatividad en Cannes Lions International Festival of Creativity Lions para pasar de ser nombrados la Latin Mafia a generar la tan contagiosa Latin Magia.Tuve el placer escuchar a Luiz Sanches, la persona con más leones en la historia (238) desde AlmapBBDO, hablar de cómos latinos somos como esos astutos perros callejeros mezclas de razas que saben resolver la vida con ingenio.Escuchamos a Gaston Bigio, fundador de Gut, agencia del año en Cannes 2023, lanzar un concepto hermoso que define a Latinomérica como el corazón del mundo y lo necesario que puede ser el corazón en esta época llena de guerras.El homenajeado Jorge Raúl Martínez Moschini, fundador de Adlatina, nos contó cómo esta historia latina, de la que él y su equipo han sido los narradores por excelencia, comenzó a finales de la década pasada con los españoles.Luis Miguel Messianu, el latino con más influencia en el mercado latino de USA, contó cómo el idioma epañol invadió las calles de Cannes cuando ganaron con la famosa campaña de “Coma Mierda” de Narcos y cómo la gente alucinaba con la actitud.Juan Lavista VP de Marketing Commerce nos contó cómo Mercado Libre, con esa manera que tenemos de pensar en grande decidió, no solo convertirse en un Unicornio que ahora se expande a nivel mundial, sino que además,celebró otro Grand Prix en esta edición.Por mi lado dejé para la posteridad una linda anecdota en la Croisette en el año 2000 cuando todavía era un joven creativo, que incluyó una golpiza, botellazos, fuegos artificiales y a Rodrigo Figueroa Reyes

AI Powered by People
Meet Monsieur Link, Your AI Guide for Cannes

AI Powered by People

Play Episode Listen Later Jun 25, 2025 12:40


The Cannes Lions International Festival of Creativity is the epicenter of the global marketing world—a whirlwind of opportunities, meetings, and inspiration. But navigating it can be overwhelming. For years, industry leader MediaLink provided attendees with a trusted "survival guide." But in a world of generative AI, they saw an opportunity for something more.In this episode, host Sarah Nagle takes you behind the scenes of Monsieur Link, a sophisticated AI companion built in partnership with Vurvey Labs to serve as the ultimate guide to the festival. Discover the strategy behind transforming a static guide into a dynamic, interactive personality. We explore the intricate process of building his features, crafting his witty and insightful soul, and hear directly from Cannes attendees who put him to the test. Finally, we sit down for a conversation with the AI himself to understand his unique perspective on the magic of Cannes.Voices:Sarah Nagle: HostDonna Sharp: Managing Director, Media LinkMark Wagner: Media LinkMatt Lampe: Lead App Engineer, Vurvey LabsBen Vaughan: Lead AI Engineer, Vurvey LabsMonsieur Link: The AI Companion for Cannes LionsKey Quotes:Mark Wagner: "We historically have created more of a kind of static Cannes 101... But in the world of generative AI and agents, I looked at the opportunity to create something new and emerging and innovative."Ben Vaughan: "We wanted to imbue the agent with both the Media Link tone and voice, as well as the vibe of Cannes... We also made him aware of his physical appearance, which changed day by day, and also gave him a detailed history and a backstory."Cannes Attendee: "I can ask questions of Gemini, or Perplexity, or ChatGPT, but they didn't necessarily understand the context of where we were and the level of depth of what was going on."Monsieur Link: "The true magic is not in the grand premieres or the massive parties. It is in the unexpected connection... My role is simply to create the space for those moments to happen more easily."Connect with Us:What product, brand, or event in your life needs a personal AI guide? Share your ideas on social media using the hashtag #AIPoweredByPeople.This episode was brought to you by Vurvey Labs.Join us every Tuesday for a new episode of AI Powered by People. Subscribe wherever you get your podcastsVurvey.com

Elon, Inc.
An Underwhelming Robotaxi Rollout, X Strong-arms Advertisers

Elon, Inc.

Play Episode Listen Later Jun 24, 2025 33:02 Transcription Available


Over the weekend, while the world was transfixed by war in the Middle East, the Tesla Robotaxi quietly appeared on the streets of Austin, Texas. It didn’t stay quiet for long, though. As a handful of Tesla influencers filmed themselves driven through the streets of the red state’s famously blue capital, their smartphone videos caught plenty of traffic violations. In this week’s episode David Papadopoulos is joined by Max Chafkin as well as Bloomberg electric vehicles reporter Kara Carlson to break down the launch. Years in the making, and with rivals like Waymo already familiar sights in some big US cities, will Elon Musk be able to spin this as something other than a tepid attempt at catch-up? Tesla investors seem to think so: the stock jumped 8.2% on Monday. Papadopoulos and Chafkin are then joined by Bloomberg social media reporter Kurt Wagner, just back from the Cannes Lions International Festival of Creativity. Wagner discusses X’s participation, or rather absence, from the all-important advertising event, and goes through how Musk’s embattled social media platform has reportedly tried to strong-arm advertisers to return by threatening lawsuits. This prompted Papadopoulos to speculate about the equivalent situation for hot dog vendors or shovel salesmen. Lastly, the crew discuss a few additional news item from the week, namely an exploding SpaceX rocket and the recent report that Musk doesn’t use a computer.See omnystudio.com/listener for privacy information.

The CPG Guys
Cannes Lions 2025 Recap with Amazon's Jeff Cohen

The CPG Guys

Play Episode Listen Later Jun 21, 2025 47:16


Send us a textThe CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohenFollow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/networkWe cover 5 key themes from the conference:Impact of AI on contentRetail Media NetworksInfluencer MarketingLearningNetworkingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Planet Upload
We went to Cannes (and learned a ton about creators)

Planet Upload

Play Episode Listen Later Jun 20, 2025 53:51


In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth of the creator track at Cannes Lions, now in its second year, highlighting the increasing integration of creators into the advertising industry and the festival's long-term commitment to this shift. Val DiFebo, CEO of DNY: DiFebo shares insights into how DNY is putting creators at the center of their work through their SOCI Studio offering. She discusses how creators are involved from the initial stages of campaigns and how this approach is opening new avenues for the agency. Shaina Zafar, Executive with the Next Gen Practice at UTA Marketing: Zafar, whose company JUV Consulting was acquired by UTA, talks about building intimate relationships with creators and facilitating brand deals. She also highlights the increasing presence and spontaneity of creators at Cannes this year. Sarah Potter, Global Dove Director – PR and Social Influencer, Unilever: Potter explains Dove's long-term partnerships with creators who align with the brand's values. She shares details about their #ShareTheFirst campaign, which leveraged creator-first content for a global reach. Potter emphasizes giving creators creative control and involving them in product innovation. Oui hope you enjoy!Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

The Digiday Podcast
Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

The Digiday Podcast

Play Episode Listen Later Jun 20, 2025 25:23


Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG's head of integrated media, this year's festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways: AI still needs a human infusion, Garbage in, garbage out and Ad dollars need to keep up with changing consumption habits.

Washington Post Live
Creator to Creator

Washington Post Live

Play Episode Listen Later Jun 20, 2025 35:25


Today's creators are rewriting the rules, reshaping culture, and setting the stage for the future of media. YouTube creators and podcasters Colin Rosenblum and Samir Chaudry join The Post's Dave Jorgenson from Cannes to break down the evolution of the creator economy (00:05:53), balancing business with authenticity (00:09:40), the rise of personalized AI-driven content (00:25:43), and why “YouTube is the new TV” (00:31:48). Conversation recorded on Monday, June 16, 2025 at the Cannes Lions International Festival of Creativity.

The Digiday Podcast
Digiday at Cannes: From center stage to closed doors, inside X's quiet Cannes strategy

The Digiday Podcast

Play Episode Listen Later Jun 18, 2025 24:02


A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X's execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global Alliance for Responsible Media (GARM)'s disbanding and political crosshairs. It's a clear sign that the platform's role in the ad ecosystem– and culture overall–has dramatically shifted. In this episode of the podcast, platforms reporter Krystal Scanlon joins host Kimeko McCoy about Twitter, now X, and what its retreat from the Cannes beachfront says about its relationship with advertisers, as well as TikTok's head in the sand mentality around the ban.

The Sleeping Barber - A Business and Marketing Podcast
SBP 126: The Cannes Cut - Day 1&2

The Sleeping Barber - A Business and Marketing Podcast

Play Episode Listen Later Jun 18, 2025 18:31


In this lively episode of the Sleeping Barber Podcast, hosts Marc, Vassilis, and special guest Conor Byrne (That's What I Call Marketing) recap their first two days at the 2025 Cannes Lions International Festival of Creativity. Broadcasting from Cannes (though not from a yacht), they reflect on standout sessions, evolving industry trends, and a few jetlag-fueled laughs.Key takeaways include:Karen Nelson-Field & Adam Morgan delivered a memorable session with a multisensory activation that literally smelled like burning money—an impactful metaphor for wasted media spend.In the CMO Series, leaders from Amex, Nestlé, and Infosys emphasized creativity as a business asset, curiosity as a leadership trait, and the importance of having strong (but flexible) opinions.AI's evolving role in creative production was a major theme. From email polish to strategic structure, the hosts discuss how they and others are using AI in real life.Tom Roach's 5 creative principles emphasized platform-native content, imaginative repetition, and AI-driven consistency.The crew raved about focused, single-presenter talks (like the one from YouTube CEO Neal Mohan) over large panels.A new segment, “From the Basement,” highlights standout creative campaigns like Heinz's global storytelling and TELUS' Gamer RX mental health initiative.The hosts also share fun Cannes moments—from bumping into industry legends like Marcus Collins and David Tiltman to butchering French while ordering croissants.This episode is a sharp, entertaining look at Cannes culture, creativity, and community—with a balance of insight and good-natured chaos.Don't miss our behind-the-scenes video from the early days in Cannes — now live on YouTube.Watch here: https://youtu.be/ePbGlArqTd4Also, have a listen to Conor's "That's What I Call Marketing Podcast" - https://open.spotify.com/show/7MXhujDpTzbSRRbyQFgdWp?si=fc21f7da63c74f5a

The MM+M Podcast
Cannes 2025: Breaking down the award-winning medical marketing work

The MM+M Podcast

Play Episode Listen Later Jun 18, 2025 29:21


Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O'Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

The PR Week
The PR Week special edition: Stagwell CEO Mark Penn at Cannes

The PR Week

Play Episode Listen Later Jun 17, 2025 15:33


On this week's first live-from-Cannes special edition of The PR Week, PRWeek editorial director Steve Barrett interviews Stagwell CEO Mark Penn, who discusses the Stagwell Sport Beach at Cannes, the role of sports in marketing and the positioning of Stagwell as a challenger in the holding company landscape. Penn highlights the importance of collaboration among creative agencies and shares insights on political communication.Listen to their conversation and stay tuned for more exclusive interviews this week from the 2025 Cannes Lions International Festival of Creativity. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Bad Bunny
Bad Bunny's Transformative Impact: From Music to Fashion and Beyond

Bad Bunny

Play Episode Listen Later Jun 17, 2025 1:40


Bad Bunny, a global music icon, has made a significant impact beyond the music industry, extending his influence into the world of fashion and advertising. Recently, he has endorsed a new and innovative eyewear brand, Chamelo, known for its color-changing sunglasses. These sunglasses allow users to change the color of their lenses as easily as changing their mood or style, a feature that reflects Bad Bunny's dynamic persona and fashion-forward approach. In addition to his ventures in the fashion industry, Bad Bunny's creative and cultural contributions have been recognized on an international level. At the prestigious Cannes Lions International Festival of Creativity, his music and artistic endeavors garnered significant accolades. Specifically, his project "Tracking" with Rimas Music won the Entertainment Lions for Music Grand Prix, an honor that underscores his cultural influence and artistic talent. The award was facilitated by DDB Latina in Puerto Rico, highlighting the strong ties and love letter Bad Bunny has for his native land.Bad Bunny's ability to transcend traditional music boundaries and influence various domains is a testament to his versatility and global appeal. Whether through eyewear innovations or award-winning musical projects, his contributions continue to be celebrated and recognized worldwide.

The PR Week
The PR Week: 6.12.2025 - Josh Earnest, United Airlines

The PR Week

Play Episode Listen Later Jun 12, 2025 48:28


This week's guest on The PR Week podcast is Josh Earnest, former White House communications director and EVP of communications and advertising at United Airlines. He talks about a wide range of topics and issues, such as his priorities leading earned and paid media at a major international carrier, the challenges of messaging for critical topics like airline safety and issues at Newark Liberty International Airport and next week's Cannes Lions International Festival of Creativity. Plus the biggest marketing and communications news of the week, from Reddit naming its first chief communications officer to WPP CEO Mark Read's decision to step down to the results of the wide-ranging Mars review.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week, 6.5.2025: Shankar Narayanan, Real Chemistry

The PR Week

Play Episode Listen Later Jun 5, 2025 43:48


Maybe the biggest news to come out of PRWeek's Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024. Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry's presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm's work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don't become more creative. Plus, the biggest marketing and communications news of the week, from the opening honorees on PRWeek's Pride in PR list to McDonald's chief impact officer Michael Gonda's new job at Nike.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

How I Built This with Guy Raz
BONUS: Brand Building Live at Cannes Lions

How I Built This with Guy Raz

Play Episode Listen Later Jul 26, 2024 28:05


What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G's Global Marketing Officer.Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Dan Le Batard Show with Stugotz
The Sporting Class Live from Cannes Lions: Private Equity & Naming Rights; Is Charles Barkley retiring?

The Dan Le Batard Show with Stugotz

Play Episode Listen Later Jun 21, 2024 51:12


Welcome to The Sporting Class! Meadowlark Media CEO John Skipper and Nothing Personal's David Samson are back with another episode with host of Pablo Torre Finds Out ... Pablo Torre! We are live from Cannes Lions International Festival of Creativity! The boots on the ground from the biggest global advertising meet-up. All colleges are trying to find new ways to bring in money, but Big 12 commissioner Brett Yormark has an idea on how his conference can. The Big 12 has decided to sell the name of the conference and is looking to bring in private equity. Florida State wanted private equity for just itself. The Big 12 wants private equity for the whole conference. Let's also discuss naming rights, what they are, and how/if that money is well spent. What else are we thinking about? Charles Barkley retirement? Paramount Global failed merger? NFL Sunday Ticket lawsuit? Tune in to find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices