Podcasts about cannes lions international festival

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower's Ian Simpson, Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpsonFollow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzanoFollow Debra Aho Williamson on LinkedIn at: https://www.linkedin.com/in/debrawilliamsonFollow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162Follow Kiri Masters on LinkedIn at: https://www.linkedin.com/in/kiri-mastersFollow EMarketer online at: http://emarketer.comFollow Sensor Tower online at: https://sensortower.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee.Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzanoFollow Sean McGahee on LinkedIn at:  https://www.linkedin.com/in/smcgahee/Follow EMarketer online at: http://emarketer.comCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Sam's Club Connect online at: https://www.samsclubconnect.com/Rich answers these questions:1. Now that you're leading Walmart Connect alongside International advertising and Sam's Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference?2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business?3. This is Sam's Club Connect's first time at Cannes Lions — what's the headline message you want advertisers and agencies to walk away with?4. How does a presence at Cannes fit into COnnect's broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads?5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships?6. What's the biggest misconception brands still have about what “success” should look like in retail media today?7. How does Walmart's first-party data — and Sam's Club's membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data?8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now?9. With Walmart's scale, data, and tech now spanning Walmart Connect, International, and Sam's Club Connect, what's your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that's where the shortlisted campaign case studies are.  The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI's impact on creativity and inspirational work.  Plus, PRWeek's Carina Cole talks about winners and losers from the World Cup — that's to say brand winners and losers — and effective tournament marketing by players, countries and fans. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets. After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://company.instacart.com/adsAli & Tim answer these questions:So Ali, let's kick it off with you on a massive macro trend. We just read Nik Modi's latest RBC Capital report, Modi's Musings Volume 4, and theme number one is that Cultural Relevance > Brand Equity—meaning scale alone doesn't protect you anymore; you have to turn online platforms into an active "economic substrate" for identity and transaction flow. How is Instacart evolving its ad tech stack to let legacy CPG giants quickly move at the speed of a viral TikTok trend or cultural moment, turning immediate social media inspiration into a converted grocery basket? That speed to conversion is everything. Tim, let's talk about some news you announced at Cannes this week. Let's start with your AI Shopping assistant. What makes Instacart's AI assistant different?As consumers look to collapse choice complexity because of low mental energy and rising anxiety, the visible shelf is shrinking from 50+ items down to 1 or 2 AI-curated recommendations. How does this radically compressed digital real estate change your ad business strategy and Joint Business Plans with brands? You mentioned you're intentionally not running ads in AI experiences yet. Walk us through how you're thinking about that. Jumping back to the news…Immersive Feed feels like a direct response to how consumers are already discovering food on social media. How do you make sure that experience feels additive and not just like another ad unit? Does this foreshadow more to come with media publishers and creators? And for Ads Studio – is that essentially opening up Instacart's own marketing engine to brand partners? What made you confident enough in that internal capability to turn it into a commercial offering?Tim, let's pivot to New Revenue Streams and Business Models. CPG brands are desperately trying to evolve from old-school, unit-driven transactional models toward ecosystem-based monetization. With Instacart Caper Carts rolling out smart screens right into the physical brick-and-mortar aisles, you guys have built a literal physical-digital loop. How should brands rethink co-created, real-time physical store experiences using your connected hardware?Connected hardware in the physical aisle is the ultimate frontier. Ali, we can't talk about Cannes Lions without talking about Closed-Loop Measurement. Marketers are completely burnt out on self-attributed platform metrics. Instacart's entire value proposition is anchored on receipt-level, purchase-verified deterministic truth. For the brand marketers listening who are caught in the "Validation Trap," what does mathematically clean, independent attribution look like over the next three years, and how does Instacart enforce it?If it doesn't move actual volume off the shelf, it's just noise. Tim, looking at your front-row seat to enterprise sales, what separates the North Star CPG brands—the progressive companies that are aggressively growing their volume share on Instacart right now—from the legacy laggards who are still trying to run 20-year-old, static, distribution-only playbooks? What core corporate competency or operational rhythm allows them to win?Incredible, provocative insights. Now, before we pack up the mics and head out onto the Croisette for a glass of rosé, we have to save a special final question. Cannes Lions is famously the birthplace of massive, landscape-shifting partnership announcements and enterprise platform reveals. Ali, Tim... what do you guys have cooking up under the hood for Instacart that you can uniquely share with the CPG Guys community live today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

As AI takes on more repetitive marketing tasks, agencies are being forced to rethink what they're selling. Omnicom Media Group North America CEO Ralph Pardo joins Digiday from the Cannes Lions International Festival of Creativity to talk about the future of agency talent, the rise of “capability companies” and why human judgment still matters.

This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson,  EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj.Following Liz Roche on LinkedIn at: https://www.linkedin.com/in/eroche1Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzanoFollow Claudia Johnson on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436Follow Angela Myers on LinkedIn at: https://www.linkedin.com/in/angela-myers-2257aa1Follow Shweta Bhardwaj on LinkedIn at: https://www.linkedin.com/in/bhardwajshwetaFollow EMarketer online at: http://emarketer.comCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek's latest Agency Business Report.  Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns.  She also talks about her takeaways from this year's Cannes Lions International Festival of Creativity. Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell's expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and ultimately inspire people to act?Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this special roundtable is the first in a three-part series exploring the many dimensions of desire. Jim is joined by three marketing leaders approaching that challenge from very different industries: Manu Orssaud, Chief Marketing Officer at Duolingo;Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death; and Oliver Walker-Jones, who leads Marketing, Communications and Brand at Joby Aviation.Together, they explore how modern brands use media to create lasting desire. Manu shares how Duolingo combines planned cultural moments with the flexibility to build stories alongside its community. The conversation explores why fun is an underrated business advantage, how brands can move quickly without chasing every cultural moment, and where AI can strengthen a company without replacing the human creativity behind great marketing. —This week's episode is brought to you by Havas and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity.Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisriedyFollow Ibotta online at: http://ibotta.comFollow Yeimy online at: https://www.linkedin.com/in/yeimyChris and Yeimy answer these questions:From Circana's macro perspective, where does the traditional measurement infrastructure break down first in this fluid loop?Are you guys competing, complementing, or building a completely distinct layer of demand? Where do brand equity investment and performance investment harmoniously meet in this modern loop, and how do you ensure one isn't starving the other?What does trustworthy, mathematically sound measurement actually look like in 2026, and why is it an absolute baseline requirement right now?When you listen to CPG brands express their deep frustrations with modern attribution models, what is the core complaint you hear, and how do you define "trustworthy truth" to a skeptical CMO?Yeimy, what does it mean for the industry that promotions can now be evaluated on equal footing with media? And Chris, for a brand CMO sitting here at Cannes today, how should this change the way they think about where promotions sit in their investment mix?Yeimy, when Circana runs the numbers across the entire consumer staples landscape, what unexpected, baseline operational traits do a legacy multi-billion-dollar giant and an agile, emerging challenger brand have in common when it comes to capturing actual volume growth today?Chris, expanding on that, when Ibotta double-clicks down on a hyper-growth challenger brand like Chomps — which Circana crowned a Growth Leader and which has blockbuster velocity across the IPN — the independent Circana Household Lift study told a striking story: households exposed to the Ibotta campaign outperformed the snacking category household penetration benchmark by 9x. What does that kind of new buyer acquisition data reveal about how challenger brands should think about promotions as a growth lever, beyond the traditional discount mechanic? If you two could completely re-architect the ideal measurement infrastructure from the ground up for a CPG brand trying to successfully navigate the next three years, what does that blueprint look like, and exactly who needs to be in the corporate room to enforce it?For a CPG brand CMO or commercial executive sitting in this room today who leaves Cannes and has to make one decisive change to how they evaluate, measure, or deploy capital across the commerce funnel this quarter—what is the single piece of practitioner advice you would give them? Yeimy, you first, then Chris.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Recorded on the ground at the Cannes Lions International Festival of Creativity, this Cannes special closes the current series of TellyCast before the summer break. Host Justin Crosby meets three guests working at the point where advertising, entertainment and technology now converge.Jason Day, Head of EMEA at Luma AI, explains how the company is unifying multiple video and image models into a single creative platform, why he believes the technology has moved ahead of consumer expectations, and how brands are building AI capability in-house rather than outsourcing it. He also discusses Luma Agents and the Moses drama series produced with Wonder Project and Amazon Prime.Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios' Studio 55, unpacks Double Date Island, the TikTok-first dating format built with Tinder and OMD. He sets out why ITV Studios is bringing broadcast-grade IP and creator craft to brands, and why production groups are still rare at Cannes.Emma Hardie Commercial and Brand Director at Aardman, marks 50 years of the studio with a look at how Shaun the Sheep, Wallace and Gromit and a forthcoming Pokémon series translate into brand partnerships, gaming, Roblox and live experiences, from a Japanese farmhouse recreation to Feathers McGraw tattoos in China.TellyCast returns in September, with the Digital Content Forum taking place in London on 5 November. Explore the back catalogue of more than 270 shows, plus recent content from the studio and events, on the TellyCast YouTube channel.

Some people see AI as a threat to creativity. Others see it as the next evolution of the creative toolkit. In this episode, Galen Low sits down with Tom Brown and Eric Oldrin, co-founders of Original Model, an AI-native creative agency, to explore what happens when creative thinking—not AI—stays at the center of the process. Together, they unpack how agencies can embrace AI without sacrificing originality, storytelling, or quality.Broadcast live from the Cannes Lions International Festival of Creativity, this conversation explores why so much AI-generated work falls flat, how thoughtful agencies are integrating AI across strategy, ideation, and production, and why the future of creative work may depend less on mastering tools and more on strengthening human judgment.Resources from this episode:Join the Digital Project Manager CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Eric and Tom on LinkedInVisit Original Model Creative Agency

On today's Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas © 2026 EMARKETER Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.​ Learn more at albertsonsmediacollective.com

The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people's everyday lives.  Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the world's largest fusion company. He talks about making a complicated technology understandable to the public and explains how his company works with influencers and content creators.  Plus, PRWeek associate news editor Jess Ruderman interviews Frank Washkuch about the Cannes Lions International Festival of Creativity and main takeaways from the event. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What I Learned at Cannes Lions 2026 [00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time this year. And I wanna talk about what I actually saw, not the highlight reels or the TikTok, but the version that I witnessed as an observer.It's a place to learn and be inspired and connect, but it was a bit overwhelming. If you've ever been to Cannes Lions, the Cannes Lions International Festival of Creativity is one of the most recognized events in the marketing and advertising world. It draws brand marketers, agency leaders, media companies, and creators from all over the globe to the French Riviera for a week of sessions, awards, and deals.And once I got there, the hierarchy became very clear to me and very fast. Brands are at the top, and the festival and the sponsors seem to [00:01:00] orbit around them. The conversations revolve around them. The beach activations, the yachts, and the parties are built for them. So if you're a brand, Cannes can make you feel like royalty, and honestly, that makes sense.They're writing the checks. But what does that mean for everyone else? Agencies, designers, production partners. And in my opinion, you're either in service of the brand or you're looking for a seat at that table. So that was my first real lesson walking in. The second thing I noticed, and you couldn't miss it, was the amount of money that tech was spending.Google, Amazon, Spotify, and the other major platforms were everywhere. Not just sponsoring sessions, I'm talking full-scale activations, immersive environments, hospitality spaces on the beach that cost millions. And the message was loud and clear. "We want your ad dollars, and we're willing to put up a show to get them."What's [00:02:00] interesting to me as someone who lives in the experiential world is that these tech giants have fully absorbed the lesson that we've been teaching for decades, that an experience creates emotional connection that a media buy can't do alone. They're using our language and doing it to sell their platforms.It's not a criticism, it's just a reality. When the biggest spenders in the room are competing through experience, it signals something important about where the industry is headingSo another observation, and this one I wasn't fully prepared for, was just how dominant the creator economy has become.Creators, celebrities were everywhere. , Not as attendees, but as power players. Brands were actively courting them. Panels were built around them, and the conversation kept circling back to this theme: brands need creators to reach audiences, and the creators need brands to build scale.It's a [00:03:00] relationship of mutual dependency. So what I found fascinating is the line between creator and brands were being blurred. The most sophisticated creators are operating as media companies, and the many brands are trying to behave like creators with a personality, with a point of view, and with a community.And for experiential, this is actually an opportunity because when a creator or a brand wants to show up at a physical space, at a festival, a pop-up, or a cultural moment, they need our expertise. So Now let's get real for a minute. As a person walking through Cannes, not as a speaker, not as an award winner, just as a professional trying to connect and build, it can be tough to be noticed.So if you're not a creator or an, you know, the athlete or the celebrity, it is difficult. Uh, so in my opinion, there are three currencies a panel, an award, or a connection. And it doesn't just go for creative agency. I [00:04:00] think it goes for anyone else who is, who is not a, a, you know, a brand leader.Um, and without one of these currencies or awards or, or panel, um, you're networking to a sea of people who are all doing the same thing, all trying to get in front of the same decision-makers. And it's not a complaint. I just know the rules of the game, and the game is earn your visibility. You have to earn your way through there.So another observation that that I noticed many times at the festival this year was AI, and I really, you know, expected to hear that. Um, but the take on it was, uh, slightly different. Everyone agreed that AI is here, and it's a tool. However, what I kept hearing over and over from brand marketers and agency leaders and creators was that people are starving for what's real.In a world where content can be generated, where interactions can be automated, it's getting hard to tell what's human and what isn't. People are craving the [00:05:00] physical presence, eye contact, texture, spontaneity, the things that can't be faked or scaled This came up in panel after panel. The hunger for real human interaction is being driven in large part by the rise of AI, not in spite of it.And I'll be honest, sitting in the room as someone who has spent many years building live experiences, I felt something close to a vindication because that's the argument we've been trying to make experience is irreplaceable. You can't automate the feeling of being in a room with some of the...something that moves you. AI is making a case for us, and we just have to be loud enough to take credit for it. Which brings me to my next thought and why I wanted to even do this episode. Experiential work deserves to be recognized, particularly at Cannes, as a true form of marketing, not as a supporting category, not as a subcategory of something else, [00:06:00] but as a marketing discipline.There were a number of discussions and talks geared toward live marketing championed by individuals at XP Land and the head of events at Canva, which were amazing. They were designed and produced live experience that were moving people, that create memories, that build community around the brand. That is creative.That is strategic. That has measurable impact. And yet at a festival built around celebrating marketing creativity, the live experience often Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

The Campaign editorial team are back after spending last week (22 June - 26 June) at Cannes Lions International Festival of Creativity 2026.It was a week packed full with panels, parties and prizes and this episode of The Campaign Podcast sees tech and multimedia editor Lucy Shelley speak to the editorial team about their highlights as well as the work that took home the awards.Shelley is joined by Maisie McCabe, Campaign's UK editor, Gurjit Degun, creativity and culture editor, and Charlotte Rawlings, deputy creativity and culture editor. The team discuss whether taste is an objective truth, which was the topic of a debate hosted by McCabe during the festival, Campaign's daily livestream Live in Five, and how the UK performed.The guests also reflect on Campaign's Cannes Contenders, the pieces of work the editorial team thought deserved to win big at the awards such as Claude's “A time and a place” by Mother and Coinbase's “Your way out” by Isle of Any.Further reading:Claude and Mother win Film Grand Prix at Cannes 2026Cannes Contenders: CoinbaseCannes Contenders: AnthropicCannes Contenders: Waitrose & PartnersThe Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick BrimWieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideasCannes Lions 2026: final UK winners table Hosted on Acast. See acast.com/privacy for more information.

We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring... Fast Company's Jeff Beer Iconic Founder, James Kirkham Sport and culture journalist, Daniel-Yaw Miller Rachel Matovu of Amplify

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim Stengel to discuss one of the biggest transformations happening in marketing today.Kelly is the Chief Marketing Officer of Ulta Beauty, the nation's largest beauty retailer, with more than 1,400 stores, over $11 billion in annual revenue, and a loyalty program serving more than 47 million members. After more than a decade helping build Ulta's growth strategy and industry-leading loyalty ecosystem, she's now leading the brand into its next chapter.In this conversation, Kelly shares how Ulta is creating deeper emotional connections with consumers through purpose, creativity, AI-powered personalization, and culture-defining partnerships. She also discusses her unconventional path to the CMO role, what she learned from the late Shelley Haus, how she's building a high-performing marketing culture, and why the future of beauty is rooted in trust, wellness, and human connection.Recorded during the Cannes Lions International Festival of Creativity, this conversation took place aboard a yacht in the sunny South of France, thanks to our partners at Beanstalk and AppLovin.—Episode brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.We explore behind-the-scenes undercurrents ofthe festival.Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624Follow the Retail Media Breakfast Club on Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbFollow the Retail Media Breakfast Club on YouTube: https://www.youtube.com/@retailmediabreakfastclubCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this special episode of the Naavik Gaming Podcast, recorded live from the Cannes Lions International Festival of Creativity, host Kalie Moore sits down with fellow Cannes Lions Gaming Jury member Cheryl Platz, author of The Game Development Strategy Guide, and former UX leader at Riot Games, Scopely, Microsoft, and Amazon. Together, they pull back the curtain on what it was actually like judging one of the world's most prestigious creative awards programs, from the multi-stage evaluation process to the debates that shaped the final winners. They discuss the challenges of evaluating gaming campaigns across vastly different audiences, genres, and markets, and share lessons for brands, agencies, and developers looking to create work that genuinely resonates with players.The conversation explores some of the most memorable campaigns from this year's competition, including a deep dive into Supercell's big year. Kalie and Cheryl unpack why Copycat's Welcome earned the coveted Grand Prix, how Pocket-Sized Halftime Show won Gold and dominated the conversation across all entertainment conversations, and what these campaigns reveal about creativity, player insight, and measurable impact. They also discuss Skittles' viral gaming flute, Silent Clean's horror game for a century-old cleaning brand, and campaigns that used gaming to tackle organ donation, wildfire prevention, and medical education. The episode offers a rare inside look at how creative excellence is judged at the highest level and what the future of brand integration in games might look like.We'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale..If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Cheryl Platz: https://www.linkedin.com/in/cherylplatz/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://www.cherylplatz.com/https://www.gamedevelopmentstrategyguide.com/https://podcasts.apple.com/us/podcast/enduring-play-a-game-development-podcast/id1826460395?l=es-MXhttps://www.lovethework.com/en/awards/winners-shortlists/cannes-lions/entertainment-lions-for-gaming?tag=publication+dates%40%40year%40%402026

Oprah flew in to close deals, FOX Entertainment CEO Rob Wade came to talk up his investment in creator-led programming and even the Teletubbies arrived, ready to party. Last week, a cross-section of dealmakers, executives and stars flooded the Croisette for the Cannes Lions International Festival of Creativity, where the battle between YouTube and Netflix was hotter than France's record-setting heatwave — and “creator” was the buzzword for the second year in a row. Ankler Media CEO Janice Min and Like & Subscribe's Natalie Jarvey break down who broke through in a week where, as Janice noted, subtlety was not the name of the game. Then, listen to Janice's full conversation with YouTube chief business officer Mary Ellen Coe and Royal Court host Brittany Broski, where Coe came to the Croisette ready to hit back at Netflix's podcast poaching with a few choice words, including “imitation is the sincerest form of flattery.” It's on! Learn more about your ad choices. Visit megaphone.fm/adchoices

In a challenging decade for media, New York Times President and CEO Meredith Kopit Levien and Vox Media CEO Jim Bankoff have bucked trends and found ways to grow their respective organizations.  Meredith has overseen a massive expansion of the Times' digital subscriber base since becoming CEO in 2020. And after spending decades scaling up Vox Media, Jim is splitting the company between James Murdoch's Lupa Systems and Penske Media Corporation. In a live interview recorded at the Cannes Lions International Festival of Creativity in Cannes, France, Kara talks to Jim and Meredith about how they've adapted to a changing media landscape and the effects of AI on the publishing business. They also talk about the importance of independent journalism, the waning public trust in media, and how news organizations can earn it back. (A note to listeners: Vox Media is the parent company of the Vox Media Podcast Network, which produces “On with Kara Swisher.”)  Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.What you'll learn:-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.-- The critical difference between creators, influencers, and personalities.-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.-- How Facebook's reimagined Creator Studio is using AI to separate business and creator tools.00:00 Introduction & Cannes Heat02:02 Is Cannes a Corporate Boondoggle?05:31 The Rise of the Creator Track08:12 PepsiCo's Creator Strategy Shift12:26 Tubefilter & Comscore Roundtable12:58 Creators vs. Influencers vs. Personalities16:36 YouTube Views vs. Nielsen Ratings22:31 Facebook Creator Studio Returns26:48 Hot Ones Spinoff on NetflixCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.   Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com Cannes Lion 2026 Coverage Center: https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/   For a transcript of this episode click here: https://www.emarketer.com/content/podcast-kroger-precision-marketing-discusses-how-marketers-rethinking-brand-growth-strategies © 2026 EMARKETER   Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚data science, and Kroger's popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. https://www.krogerprecisionmarketing.com

At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta's head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.

「セガが日本のゲーム会社として初めて「カンヌライオンズ」で公式セッションを主催！ソニック35年の歩みとファンダム文化を語る」　セガは、本日6月22日から26日までフランス・カンヌで開催されるクリエイティブの祭典「Cannes Lions International Festival of Creativity 2026」において、日本のゲーム会社として初めて公式セッションを主催することを発表した。

In a Cannes Lions special, PRWeek's Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year's Festival.Ahead of the Cannes Lions International Festival of Creativity, which starts on Monday (22 June), PRWeek UK spoke to Edelman's international chief creative officer, international, Kate Stanners, alongside Burson's chief strategy officer, Eleanor Sullivan, and Smarts' brand futures director, Natalie Moores.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.The trio discuss what they are looking forward to at this year's event, whether purpose-led campaigns will win big this year, and the impact of AI technology. They also offer advice on how to get the most out of the festival from a business perspective.Asked whether the festival may look a bit extravagant in 2026, especially given industry consolidation and cost-cutting, alongside the ongoing geopolitical strife, the professionals share their thoughts. As part of the episode, the three comms pros debate earned creativity within the PR Lions, and if the lines between PR and advertising have blurred. Stanners, who spent two decades at advertising agency Saatchi & Saatchi before joining Edelman last year, dismissed the idea of a turf war between PR and advertising agencies.“There is a school of thought where advertising agencies are saying: ‘Watch out, PR companies, we know how to do it,'” she said. “I think, interestingly, it's the wrong discussion to have. This is about recognising the power of a very different media landscape.”In the discussion, Stanners argued that audience behaviour increasingly favours earned communications over traditional advertising.“Ninety-nine per cent of people would like to skip the ads if they could, so that tells us a huge amount,” she said. “People are significantly more likely to trust work that comes in an earned space, which also tells us a huge amount.” PR retains a unique advantage in creating earned impact, added Stanners. “It is a battleground, probably, for all sorts of businesses to be playing in. But a truly earned piece of work plays slightly differently.”The three professionals assess the festival's updated guidelines, introduced following controversies at last year's awards, and whether they will prove effective.And the panel members share their own experiences at Cannes and outline the criteria they use to evaluate what makes a standout PR campaign.  Hosted on Acast. See acast.com/privacy for more information.

Zach Knight and Emmie Nostitz are the Co-Founders of Tivity, a hyper-growth marketplace and digital platform that represents the largest network of top-tier private chefs in the United States. The company's origin story reads like modern startup lore: in early 2021, while riding a ski gondola between runs in Aspen, Zach (a 12-year hospitality and fine dining veteran based in Austin, Texas) took a call from a client looking to source a high-end private chef. Seeing an immediate, unaddressed gap in the market, he teamed up with his longtime friend Emmie—an award-winning heavy hitter in the advertising world.Emmie brought a flawless creative pedigree to the partnership, having won the first-ever Mobile Grand Prix at Cannes Lions International Festival of Creativity for Google's Project Re:Brief and spent years building iconic campaigns at elite agencies like Droga5 and Johannes Leonardo for brands like The New York Times and Chase.

Today we're talking about one of the most stressful financial moments in a young person's life — that gap between graduation and a real paycheck.My guest is Jahleane Dolné, founder of the Postgrad Playbook, a media platform and community helping Gen Z navigate the years right after college — the job search, the identity shift, the moving back home. All of it.Because here's the thing: we tend to assume young people will figure it out. No mortgage, no kids — they'll be fine. But this transition is one of the most underserved in our culture, and the job market right now is making it even harder. New grads are spending six months, a year, sometimes two years searching. Many end up in jobs that don't require the degree they just paid six figures for.Jahleane has been there. She's a UC Santa Barbara grad, daughter of Haitian immigrants, and she found her way through a sales career, a TikTok community, a $20 LinkedIn course — and eventually, a mission. Today she's sharing the playbook: how to position yourself for work, network without cringing, think about grad school strategically, and why a year in sales might be the best investment a twenty-something can make. More about Jahleane: She is the founder of The PostGrad Playbook, a media company building the definitive guide for life after college and helping young professionals navigate careers, identity shifts, and the moments between milestones that nobody prepares them for.She was named a Future Voice at the Cannes Lions International Festival of Creativity, and her work has led to partnerships with brands including LinkedIn, Microsoft, and Fide. Her insights have been featured in Ad Age, Business Insider, The New York Times, Essence, AfroTech, and LinkedIn News. Across social media and The PostGrad Playbook newsletter, she has built a community of ambitious professionals seeking practical strategies for creating opportunities in a rapidly changing world.Jahleane's socials  Instagram | TikTok | LinkedInThe PostGrad Playbook: Website | Instagram Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.

Na obali se odvija Slovenski oglaševalski festival, največji dogodek slovenske oglaševalske in kreativne industrije. Na dogodku bo beseda tekla tudi o tem, v katero smer gre danes oglaševanje, kako umetna inteligenca spreminja ustvarjanje oglasov, kaj si želijo potrošniki in zakaj nas oglasi spremljajo praktično na vsakem koraku – od radia in televizije do telefonov ter družbenih omrežij. Mnenje o tem je podala tudi Petra Krulc, regijska izvršna direktorica strateške kreativnosti v agenciji Futura DDB je ena najbolj priznanih slovenskih oglaševalk in tudi dobitnica prestižnih nagrad Cannes Lions International Festival of Creativity.

In about five weeks, adland will take over a small resort city in the south of France for a weeklong industry bonanza. The 2026 Cannes Lions International Festival of Creativity is on the horizon, slated for the last full week of June and rest assured, the medical marketing community will be there in force.  Nearly one month ago, the juries for Health & Wellness Lions and the Pharma Lions were announced, featuring a few North American-based creatives, including Chris Charles, executive creative director of Real Chemistry subsidiary 21Grams. You might remember Chris and his team for their Gold Pharma Lions-winning work on behalf of Biogen for Friedreich's Back, a darkly humorous campaign focused on the often terminal, rare condition Friedreich's ataxia. For this week's episode, Chris joins executive editor Jack O'Brien for a conversation about the early stages of the sizable task undertaken by the Cannes pharma jury and what trends he's keeping an eye on as they analyze the nominated work.  He also reflects on the success of Frederich's Back and why Cannes is important to pharma marketers. For our Trends segment, we're talking about the frustrating, mixed public health messaging surrounding the hantavirus cruise ship outbreak. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Robyn Freye is a powerhouse in the advertising and marketing world, currently serving as the President and Chief Growth Officer of CourtAvenue. Appointed in early 2026, she is the first person to hold this dual leadership title for the agency, where she leads global growth strategy, M&A initiatives (with a focus on AI and data platforms), and unified client leadership. Career Highlights & Expertise Stagwell Leadership: Before joining CourtAvenue, Robyn spent several years as the SVP and Chief Growth Officer (North America) at Stagwell. She was a key architect in Stagwell's rapid scale, notably helping launch "Sport Beach" at the Cannes Lions International Festival of Creativity—a groundbreaking platform connecting athletes, marketers, and brands. Agency Veteran: Her 20+ year career includes senior roles at top-tier agencies such as R/GA, Pereira O'Dell, Digitaria Co., Ltd., and Deutsch.

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity. Including..

Lisa Rosenberg – Global President of Consumer BrandsA major leader in the public relations and marketing world, she is the Global President of Consumer Brands at Allison Worldwide (formerly Allison+Partners).Expertise: She is known for "social-first" marketing and brand storytelling. She gained significant industry fame for leading viral campaigns, including the "Cronut" and "Cookie Milk Shot" activations at SXSW.Philosophy: She often speaks on the difference between "building" a community and "earning" one through authenticity and trust.Recognition: She has served as a judge for the Cannes Lions International Festival of Creativity and is a frequent speaker on cultural relevance and brand stewardship.

David Angelo is the Founder & Creative Chairman of David&Goliath, a Los Angeles-based advertising agency known for its challenger mindset and “Brave” philosophy. With a career spanning over three decades, Angelo has built award-winning work for major brands including KIA Motors, The Coca-Cola Company, Lexus, Michelin, Reebok and the National Football League (NFL), and has earned more than 500 industry honors, such as Cannes Lions International Festival of Creativity, The One Show Pencils and The Clios. He's an American Advertising Federation Hall of Achievement inductee and a respected voice in creative leadership. In 2016, Angelo also founded Today, I'm Brave, a global nonprofit focused on empowering youth through courage and purpose.

#417Reinventing GDCInterview2025.11.27After the discussion, DeLoura turned the tables on your nice hosts and asked a question of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Mark DeLoura's decades-long career in games includes roles ranging from Nintendo engineer to White House senior advisor. A longtime and passionate developer advocate, this year he's been tapped to help reinvent the industry's largest annual gathering, GDC.DeLoura outlines the changes coming to this year's conference, defines what "festival" means in the context of GDC, and previews the ambitious goals for its future. But your nice hosts also raise concerns about the elimination of the lowest-priced passes, the accessibility of new programming, and the critical issue of attendee safety now that more official GDC events serve alcohol.Whether you have or are planning to attend GDC, are one of its critics, or just want to know more about how the industry creates and manages its community, this episode is a must-listen.Your nice hosts will be at GDC 2026, March 9th - 13th, 2026 in San Francisco. Look for our annual GDC special episode(s) then.Mark DeLoura on BlueskyMark DeLoura on LinkedInHITLab - Human Interface Technology Lab - University of WashingtonGame Programming Gems - Mark DeLouraDr. Miguel Luengo-Oroz (MalariaSpot) - Online game & crowdsourcing & malaria - The International Society for Neglected Tropical Diseases, YouTubeAbout FoldItVideo games owe a lot to President Obama's administration - Brian Crecente, PolygonMark DeLoura also co-hosts a podcast! His weekly gaming news/discussion show, Boss Rush, is available on YouTube!After the discussion, DeLoura turned the tables on your nice hosts and asked a few questions of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Reinventing GDCThe annual Game Developers Conference is changing - Michael McWhertor, PolygonCannes Lions International Festival of Creativity - WikipediaBlack Hat - Upcoming EventsGDC Passes & Pricing - Game Developer ConferenceSeattle Indies SLICECalling partners for GDC 2026! - Game DeveloperGames Industry GatheringFemale Game Devs Open Up About Harassment And Drink Spiking At GDC - Ahmad Hassan, RespawnFirstAmir Satvat's Games Jobs Resources

Nick Miaritis is a prominent advertising and marketing executive, serving as Global Chief Client Officer at VaynerMedia (a leading creative and media agency under VaynerX), based in New York. He joined in 2018 and leads brand partnerships, accelerates client growth, builds new agency capabilities, and oversees high-profile campaigns (e.g., Super Bowl work for clients like WK Kellogg Co).Prior to VaynerMedia, he spent 12 years at Saatchi & Saatchi, where he worked globally, led teams on iconic campaigns—including the Cannes Lions International Festival of Creativity Grand Prix-winning “It's a Tide Ad” Super Bowl spot and Miller High Life's “One Second Ad”—and honed expertise in integrated creative, strategy, and brand storytelling.

Dustin Black is the Executive Creative Director at Preston Spire, where he leads the agency's award-winning creative team with curiosity and bold thinking. With over 25 years of experience in the advertising industry, he's worked at top agencies including BBDO Worldwide, Colle McVoy, MONO, and Carmichael Lynch, crafting standout work for brands like Perdue Farms, Frank's RedHot, Craftsman, Subaru of America, and MSNBC. Dustin's creative leadership has earned recognition from Clio, Cannes Lions International Festival of Creativity, The One Show, D&AD, Effie Worldwide, and other major industry awards. Beyond advertising, he's the author of The Book of SPAM, an entrepreneur, and an advocate for blending strategy, art direction, and human insight in creative work.

Alexandre Kazuo Kubo & Lucas Ribeiro, authors of Principle: 128 Kazuo Kubo and Lucas Ribeiro are Brazilian advertising creatives with over 20 years of experience at top global agencies, including McCANN New York , CP+B, BETC, Hill Holliday, and Africa. They've contributed to campaigns for brands like The Coca-Cola Company, BMW Group, Gatorade, PUMA Group, Smirnoff, and ESPN, earning recognition at Cannes Lions International Festival of Creativity, D&AD, One Show, Clio, and ADC. Both also mentor emerging talent and co‑authored Principle: @128 Principles to Become a Creative in an Advertising Agency, a career guide offering practical advice for newcomers navigating agency life.

Brett Banker is co-founder of X&O and former Managing Partner & Head of Account Management at a two-time “Agency of the Year.” He's led brand and business strategy for major clients including consumer-packaged goods, media, food, and sports brands such as Procter & Gamble, NBCUniversal, Panera Bread & National Football League (NFL). Brett also pursues entrepreneurial passions outside agency life — from DTC ventures to cooking and golf — bringing a grounded, multi-faceted perspective to brand building. Eric Segal is co-founder of X&O. and a veteran creative leader: former Chief Creative Officer at an award-winning agency, with a track record that includes working on several Top-10 Super Bowl commercials. He's earned awards and recognition at major creative competitions — including Cannes Lions International Festival of Creativity, D&AD, The One Show, Effies, and Emmys — and his work has ranged from brand campaigns to large-scale advertising for clients across industries.

Mark DeLoura's decades-long career in games includes roles ranging from Nintendo engineer to White House senior advisor. A longtime and passionate developer advocate, this year he's been tapped to help reinvent the industry's largest annual gathering, GDC.DeLoura outlines the changes coming to this year's conference, defines what "festival" means in the context of GDC, and previews the ambitious goals for its future. But your nice hosts also raise concerns about the elimination of the lowest-priced passes, the accessibility of new programming, and the critical issue of attendee safety now that more official GDC events serve alcohol.Whether you have or are planning to attend GDC, are one of its critics, or just want to know more about how the industry creates and manages its community, this episode is a must-listen.Your nice hosts will be at GDC 2026, March 9th - 13th, 2026 in San Francisco. Look for our annual GDC special episode(s) then.Mark DeLoura on BlueskyMark DeLoura on LinkedInHITLab - Human Interface Technology Lab - University of WashingtonGame Programming Gems - Mark DeLouraDr. Miguel Luengo-Oroz (MalariaSpot) - Online game & crowdsourcing & malaria - The International Society for Neglected Tropical Diseases, YouTubeAbout FoldItVideo games owe a lot to President Obama's administration - Brian Crecente, PolygonMark DeLoura also co-hosts a podcast! His weekly gaming news/discussion show, Boss Rush, is available on YouTube!After the discussion, DeLoura turned the tables on your nice hosts and asked a few questions of his own. It didn't fit into the episode, but we saved it and put it up as a Patreon exclusive bonus segment!Reinventing GDCThe annual Game Developers Conference is changing - Michael McWhertor, PolygonCannes Lions International Festival of Creativity - WikipediaBlack Hat - Upcoming EventsGDC Passes & Pricing - Game Developer ConferenceSeattle Indies SLICECalling partners for GDC 2026! - Game DeveloperGames Industry GatheringFemale Game Devs Open Up About Harassment And Drink Spiking At GDC - Ahmad Hassan, RespawnFirstAmir Satvat's Games Jobs Resources

Jonathan King is Head of Growth at Quality Meats Creative, where he oversees agency expansion, pitch strategy, and partnership development.With more than a decade of advertising and brand-growth experience, Jonathan joins Quality Meats from Havas Chicago, where he served as EVP, Head of Growth, and previously held senior roles at agencies including VMLY&R (MA), DDB and Deutsch. His portfolio includes working on major brands like Kraft Heinz, Molson Coors Beverage Company and Capital One, and he has been recognized with industry accolades including Cannes Lions International Festival of Creativity and Effies. Based in Chicago, Jonathan brings an entrepreneurial mindset and growth-oriented leadership to the young and dynamic Quality Meats team.

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.