Podcasts about cannes lions international festival

The Cannes Lions International Festival of Creativity is the epicenter of the global marketing world—a whirlwind of opportunities, meetings, and inspiration. But navigating it can be overwhelming. For years, industry leader MediaLink provided attendees with a trusted "survival guide." But in a world of generative AI, they saw an opportunity for something more.In this episode, host Sarah Nagle takes you behind the scenes of Monsieur Link, a sophisticated AI companion built in partnership with Vurvey Labs to serve as the ultimate guide to the festival. Discover the strategy behind transforming a static guide into a dynamic, interactive personality. We explore the intricate process of building his features, crafting his witty and insightful soul, and hear directly from Cannes attendees who put him to the test. Finally, we sit down for a conversation with the AI himself to understand his unique perspective on the magic of Cannes.Voices:Sarah Nagle: HostDonna Sharp: Managing Director, Media LinkMark Wagner: Media LinkMatt Lampe: Lead App Engineer, Vurvey LabsBen Vaughan: Lead AI Engineer, Vurvey LabsMonsieur Link: The AI Companion for Cannes LionsKey Quotes:Mark Wagner: "We historically have created more of a kind of static Cannes 101... But in the world of generative AI and agents, I looked at the opportunity to create something new and emerging and innovative."Ben Vaughan: "We wanted to imbue the agent with both the Media Link tone and voice, as well as the vibe of Cannes... We also made him aware of his physical appearance, which changed day by day, and also gave him a detailed history and a backstory."Cannes Attendee: "I can ask questions of Gemini, or Perplexity, or ChatGPT, but they didn't necessarily understand the context of where we were and the level of depth of what was going on."Monsieur Link: "The true magic is not in the grand premieres or the massive parties. It is in the unexpected connection... My role is simply to create the space for those moments to happen more easily."Connect with Us:What product, brand, or event in your life needs a personal AI guide? Share your ideas on social media using the hashtag #AIPoweredByPeople.This episode was brought to you by Vurvey Labs.Join us every Tuesday for a new episode of AI Powered by People. Subscribe wherever you get your podcastsVurvey.com

Over the weekend, while the world was transfixed by war in the Middle East, the Tesla Robotaxi quietly appeared on the streets of Austin, Texas. It didn’t stay quiet for long, though. As a handful of Tesla influencers filmed themselves driven through the streets of the red state’s famously blue capital, their smartphone videos caught plenty of traffic violations. In this week’s episode David Papadopoulos is joined by Max Chafkin as well as Bloomberg electric vehicles reporter Kara Carlson to break down the launch. Years in the making, and with rivals like Waymo already familiar sights in some big US cities, will Elon Musk be able to spin this as something other than a tepid attempt at catch-up? Tesla investors seem to think so: the stock jumped 8.2% on Monday. Papadopoulos and Chafkin are then joined by Bloomberg social media reporter Kurt Wagner, just back from the Cannes Lions International Festival of Creativity. Wagner discusses X’s participation, or rather absence, from the all-important advertising event, and goes through how Musk’s embattled social media platform has reportedly tried to strong-arm advertisers to return by threatening lawsuits. This prompted Papadopoulos to speculate about the equivalent situation for hot dog vendors or shovel salesmen. Lastly, the crew discuss a few additional news item from the week, namely an exploding SpaceX rocket and the recent report that Musk doesn’t use a computer.See omnystudio.com/listener for privacy information.

Send us a textThe CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohenFollow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/networkWe cover 5 key themes from the conference:Impact of AI on contentRetail Media NetworksInfluencer MarketingLearningNetworkingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth of the creator track at Cannes Lions, now in its second year, highlighting the increasing integration of creators into the advertising industry and the festival's long-term commitment to this shift. Val DiFebo, CEO of DNY: DiFebo shares insights into how DNY is putting creators at the center of their work through their SOCI Studio offering. She discusses how creators are involved from the initial stages of campaigns and how this approach is opening new avenues for the agency. Shaina Zafar, Executive with the Next Gen Practice at UTA Marketing: Zafar, whose company JUV Consulting was acquired by UTA, talks about building intimate relationships with creators and facilitating brand deals. She also highlights the increasing presence and spontaneity of creators at Cannes this year. Sarah Potter, Global Dove Director – PR and Social Influencer, Unilever: Potter explains Dove's long-term partnerships with creators who align with the brand's values. She shares details about their #ShareTheFirst campaign, which leveraged creator-first content for a global reach. Potter emphasizes giving creators creative control and involving them in product innovation. Oui hope you enjoy!Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG's head of integrated media, this year's festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways: AI still needs a human infusion, Garbage in, garbage out and Ad dollars need to keep up with changing consumption habits.

Today's creators are rewriting the rules, reshaping culture, and setting the stage for the future of media. YouTube creators and podcasters Colin Rosenblum and Samir Chaudry join The Post's Dave Jorgenson from Cannes to break down the evolution of the creator economy (00:05:53), balancing business with authenticity (00:09:40), the rise of personalized AI-driven content (00:25:43), and why “YouTube is the new TV” (00:31:48). Conversation recorded on Monday, June 16, 2025 at the Cannes Lions International Festival of Creativity.

A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X's execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global Alliance for Responsible Media (GARM)'s disbanding and political crosshairs. It's a clear sign that the platform's role in the ad ecosystem– and culture overall–has dramatically shifted. In this episode of the podcast, platforms reporter Krystal Scanlon joins host Kimeko McCoy about Twitter, now X, and what its retreat from the Cannes beachfront says about its relationship with advertisers, as well as TikTok's head in the sand mentality around the ban.

In this lively episode of the Sleeping Barber Podcast, hosts Marc, Vassilis, and special guest Conor Byrne (That's What I Call Marketing) recap their first two days at the 2025 Cannes Lions International Festival of Creativity. Broadcasting from Cannes (though not from a yacht), they reflect on standout sessions, evolving industry trends, and a few jetlag-fueled laughs.Key takeaways include:Karen Nelson-Field & Adam Morgan delivered a memorable session with a multisensory activation that literally smelled like burning money—an impactful metaphor for wasted media spend.In the CMO Series, leaders from Amex, Nestlé, and Infosys emphasized creativity as a business asset, curiosity as a leadership trait, and the importance of having strong (but flexible) opinions.AI's evolving role in creative production was a major theme. From email polish to strategic structure, the hosts discuss how they and others are using AI in real life.Tom Roach's 5 creative principles emphasized platform-native content, imaginative repetition, and AI-driven consistency.The crew raved about focused, single-presenter talks (like the one from YouTube CEO Neal Mohan) over large panels.A new segment, “From the Basement,” highlights standout creative campaigns like Heinz's global storytelling and TELUS' Gamer RX mental health initiative.The hosts also share fun Cannes moments—from bumping into industry legends like Marcus Collins and David Tiltman to butchering French while ordering croissants.This episode is a sharp, entertaining look at Cannes culture, creativity, and community—with a balance of insight and good-natured chaos.Don't miss our behind-the-scenes video from the early days in Cannes — now live on YouTube.Watch here: https://youtu.be/ePbGlArqTd4Also, have a listen to Conor's "That's What I Call Marketing Podcast" - https://open.spotify.com/show/7MXhujDpTzbSRRbyQFgdWp?si=fc21f7da63c74f5a

On this week's first live-from-Cannes special edition of The PR Week, PRWeek editorial director Steve Barrett interviews Stagwell CEO Mark Penn, who discusses the Stagwell Sport Beach at Cannes, the role of sports in marketing and the positioning of Stagwell as a challenger in the holding company landscape. Penn highlights the importance of collaboration among creative agencies and shares insights on political communication.Listen to their conversation and stay tuned for more exclusive interviews this week from the 2025 Cannes Lions International Festival of Creativity. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Bad Bunny, a global music icon, has made a significant impact beyond the music industry, extending his influence into the world of fashion and advertising. Recently, he has endorsed a new and innovative eyewear brand, Chamelo, known for its color-changing sunglasses. These sunglasses allow users to change the color of their lenses as easily as changing their mood or style, a feature that reflects Bad Bunny's dynamic persona and fashion-forward approach. In addition to his ventures in the fashion industry, Bad Bunny's creative and cultural contributions have been recognized on an international level. At the prestigious Cannes Lions International Festival of Creativity, his music and artistic endeavors garnered significant accolades. Specifically, his project "Tracking" with Rimas Music won the Entertainment Lions for Music Grand Prix, an honor that underscores his cultural influence and artistic talent. The award was facilitated by DDB Latina in Puerto Rico, highlighting the strong ties and love letter Bad Bunny has for his native land.Bad Bunny's ability to transcend traditional music boundaries and influence various domains is a testament to his versatility and global appeal. Whether through eyewear innovations or award-winning musical projects, his contributions continue to be celebrated and recognized worldwide.

This week's guest on The PR Week podcast is Josh Earnest, former White House communications director and EVP of communications and advertising at United Airlines. He talks about a wide range of topics and issues, such as his priorities leading earned and paid media at a major international carrier, the challenges of messaging for critical topics like airline safety and issues at Newark Liberty International Airport and next week's Cannes Lions International Festival of Creativity. Plus the biggest marketing and communications news of the week, from Reddit naming its first chief communications officer to WPP CEO Mark Read's decision to step down to the results of the wide-ranging Mars review.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Leaders Editorial Director James Emmett and Content Director David Cushnan dust off the mics to discuss what's worth knowing this week in the global business of sport.They examine some of the sports organisations currently on significant recruitment drives - Relevent Football Partners, Premier League Studios, Glasgow 2026 and the Cadillac F1 team among them - and reflect on a remarkable weekend of Grand Slam tennis at Roland Garros. Plus why Fulham FC's new Riverside Stand might be the new model for stadium entertainment offerings.There's also a look ahead to the Cannes Lions International Festival of Creativity - where James will be next week and sport will again be well represented. Stagwell Chief Brand Officer Beth Sidhu drops by to preview this year's Sport Beach.

Maybe the biggest news to come out of PRWeek's Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024. Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry's presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm's work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don't become more creative. Plus, the biggest marketing and communications news of the week, from the opening honorees on PRWeek's Pride in PR list to McDonald's chief impact officer Michael Gonda's new job at Nike.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise.This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting jurors for the PR Lions at The Cannes Lions International Festival of Creativity 2025.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above, or on your favourite platform.And as the industry prepares to take its annual jaunt to the French Riviera, PRWeek journalist Evie Barrett quizzes our guests on some of the big talking points at Cannes in 2025.They examine whether ‘purpose' will be a prevalent theme this year, as well as the role that AI is now playing, both behind-the-scenes and taking centre-stage in creative work.The duo share their experience of the Cannes Lions judging process, revealing how they decide what a 'good idea' looks like when it comes to PR campaigns.Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Coach Che chats with visionary strategist and award-winning educator Angela Baines, Chair of the Advertising Program at OCAD University. Angela shares her groundbreaking journey as the first Black woman to lead the program in the university's 149-year history, and her bold mission to transform it, a mission that will surely motivate you.From her father's 'What If?' mantra, a guiding principle that encourages imaginative thinking and problem-solving, to leading a DEI-infused curriculum, Angela speaks candidly about decolonizing creative education, building inclusive leadership, and sending OCAD students to the Cannes Lions International Festival of Creativity 2025. This episode is a masterclass in advocacy, resilience, and creating systemic change from within. Whether you're a student, educator, creator, or ally, this is a must-listen.

In this episode, Bessie is joined by Simon Cook, Global CEO of Cannes Lions International Festival of Creativity, to dive into the rich history, challenges, and future of one of the world's most prestigious festivals. With 71 years of creative excellence, Cannes Lions has become a beacon for marketers, advertisers, and creatives globally. Simon shares insights on how the festival has evolved from its beginnings in Venice, the importance of maintaining a level playing field for all entrants, and how the event continues to innovate, particularly in the wake of the pandemic.Bessie and Simon also discuss the festival's relationship with the city of Cannes, the shift toward more inclusivity, and the growing role of creators and influencers. They explore how brands, especially from emerging markets like China, can leverage the festival for global exposure, and what lies ahead for Cannes Lions in an increasingly digital and fast-paced world.Key Highlights:·The Origins of Cannes Lions: Cannes Lions began in 1954 in Venice, Italy, with a single award for TV and cinema advertising. The festival later found its permanent home in Cannes, France.·Cannes Lions' Evolution:How Cannes Lions has expanded from being ad-focused to encompassing all aspects of creativity.·Managing Growth and Scaling the Festival: Insights into the festival's business model and revenue streams. The relationship between Cannes Lions and the city of Cannes.·Engaging First-Time Participants: The festival offers a “First-Time Program” to guide new entrants, ensuring that smaller and independent agencies can participate and thrive.·Rigorous Speaker Selection Process: Sponsorship doesn't guarantee a spot on the stage. How Cannes Lions selects speakers and maintains a high standard of content quality.·Rise of Creators and Influencers: With the launch of the Creator Pass, the festival now engages social media creators and influencers, recognizing the growing importance of the creator economy in global marketing.·Opportunities for emerging markets: The discussion highlights how Chinese brands and innovators are increasingly looking to make their mark globally, and how Cannes Lions provides a platform for them to showcase their creativity.【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Simon CookGlobal CEO, Cannes Lions International Festival of Creativity【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】 小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

In this episode, Bessie is joined by Simon Cook, Global CEO of Cannes Lions International Festival of Creativity, to dive into the rich history, challenges, and future of one of the world's most prestigious festivals. With 71 years of creative excellence, Cannes Lions has become a beacon for marketers, advertisers, and creatives globally. Simon shares insights on how the festival has evolved from its beginnings in Venice, the importance of maintaining a level playing field for all entrants, and how the event continues to innovate, particularly in the wake of the pandemic.Bessie and Simon also discuss the festival's relationship with the city of Cannes, the shift toward more inclusivity, and the growing role of creators and influencers. They explore how brands, especially from emerging markets like China, can leverage the festival for global exposure, and what lies ahead for Cannes Lions in an increasingly digital and fast-paced world.Key Highlights:·The Origins of Cannes Lions: Cannes Lions began in 1954 in Venice, Italy, with a single award for TV and cinema advertising. The festival later found its permanent home in Cannes, France.·Cannes Lions' Evolution:How Cannes Lions has expanded from being ad-focused to encompassing all aspects of creativity.·Managing Growth and Scaling the Festival: Insights into the festival's business model and revenue streams. The relationship between Cannes Lions and the city of Cannes.·Engaging First-Time Participants: The festival offers a “First-Time Program” to guide new entrants, ensuring that smaller and independent agencies can participate and thrive.·Rigorous Speaker Selection Process: Sponsorship doesn't guarantee a spot on the stage. How Cannes Lions selects speakers and maintains a high standard of content quality.·Rise of Creators and Influencers: With the launch of the Creator Pass, the festival now engages social media creators and influencers, recognizing the growing importance of the creator economy in global marketing.·Opportunities for emerging markets: The discussion highlights how Chinese brands and innovators are increasingly looking to make their mark globally, and how Cannes Lions provides a platform for them to showcase their creativity.【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Simon CookGlobal CEO, Cannes Lions International Festival of Creativity【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】 小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: http://kellanova.comFollow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/Nicole answers these questions:You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?Retail media - 2020 bs 2024. What's changed, how do you coach brands and sales teams on this?Capabilities - does digital content, images, videos all these mean anything anymore?You've been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?AI - how are you approaching it?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Recorded during the Cannes Lions International Festival of Creativity, Jacquelyn covers how brands, retailers, and agencies should best work together to solve the needs of the customer - who at the end of the day is the start of it all.

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recording is part of a special episode of Vayner's Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about creativity, leadership, what's inspiring them, and the central theme of Gary Vaynerchuk's new book: the importance and challenge of attracting attention in today's marketplace. Jim's guests are:Maggie Schmerin, Chief Advertising Officer for United AirlinesCarrie Seifer, Chief Customer Officer & General Manager for GWILisa Peterson, The Americas Chief Marketing Officer for EY Consulting Ty Heath, Director of Market Engagement for The B2B Institute, a LinkedIn ThinkTankDavid Zucker, EVP & Chief Marketing and Digital Officer for Perdue FarmsTabata Gomez, McCormick & Company Inc's Chief Marketing Officer Claudine Patel, the Chief Marketing Officer for Consumer Healthcare, SanofiBenji Baer, the Chief Marketing Officer of CBRE, the commercial real estate firm.You can check out the full video on Vayner's YouTube channel, plus much more content captured in Cannes on Vayner's various social channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing.  Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories. Don't miss out on these key takeaways: How to carve your niche in a competitive industry. Balancing traditional and digital media strategies. The impact of sports and discipline on leadership. Staying relevant and authentic in a fast-paced digital world. Show Notes: Stephanie Paige Miller   Legacy Brands - a brand with a long history and reputation   Cannes Lions International Festival of Creativity - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Quinnton is the Co-Founder & CEO of Retrospect. A creative leader and designer passionate about leading teams and developing talent, he specializes in designing compelling and authentic brand experiences for companies and entrepreneurs.Quinnton is also an MIT graduate, kickstarting his dynamic career includes serving as an Art Director at Digitas, Lead Creative for acquired Procter & Gamble brand Walker & Company (makers of Bevel), inaugural Creative Director at Blavity, Inc., and Group Creative Director & Global Experience Lead at Publicis Sapient. In 2023, Harris was selected to be Jury President for Design Lions at the 2023 Cannes Lions International Festival of Creativity. He is the second Black president in the festival's 69-year history.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands, and advertisers, emphasizing the integration of creativity, data, and AI to solve business challenges.Lehrfeld delves into Walmart Connect's journey from focusing primarily on lower-funnel sales metrics to embracing a holistic, full-funnel approach that addresses both performance and brand-building needs. He highlights the increasing collaboration between sales and marketing teams within organizations and the necessity of bridging the gap to provide comprehensive advertising solutions. Lehrfeld's extensive experience in media buying and brand metrics brings a unique perspective on the future of retail media and its growing influence.As the retail media space continues to expand, Lehrfeld discusses Walmart Connect's strategies to remain competitive against major players like Disney and Meta. He explains how better targeting, data infusion, and innovative measurement techniques are crucial in delivering value to clients and driving sales. This episode is a must-listen for anyone looking to understand the dynamic intersection of media, marketing, and retail.Key Takeaways:Integrating Creativity and Data: Lehrfeld highlights the importance of combining creativity with data and AI to enhance advertising effectiveness and solve complex business challenges.Full-Funnel Approach: Walmart Connect's evolution from a focus on lower-funnel metrics to a comprehensive full-funnel strategy, addressing both performance and brand-building objectives.Competitive Edge in Retail Media: Strategies employed by Walmart Connect to compete with major advertising players, emphasizing the role of better targeting, data integration, and innovative measurement in driving client value and sales. Hosted on Acast. See acast.com/privacy for more information.

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleSeth answers these questions:Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the last few years you've been here, do you feel the magic moment has arrived?Walmart connect - growing every day in leaps and bounds, providing value everyday to brands. What's the heartbeat of WMC, and why should brands continue to invest with you? Walmart Luminate has now also been around a couple years. At General Mills, I was a big believer that we should used the outputs from the platforms for our everyday business - penetration, growth, share, etc. How are brands leveraging Walmart luminate?Can you take us through the larger Walmart data ventures endeavor - what else does it involve, are there services that we are not discussing on the CPGGUYS?On the people side, how do you ensure your teams are staying abreast of new technologies and trends in the industry? Inflation has challenged all of us - how are you helping brands to navigate it?In store retail media - we have to discuss what's next here. What do you offer and what's next here? How are you delivering upper funnel out of platform capabilities for brands?Walmart plus is also a few years in - how is it performing, are consumers excited to continue to leverage it - what's in the works?Lastly, we always ask - what's next. What trends are you following and coaching Walmart on? What adoption curve are we at the edge of?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G's Global Marketing Officer.Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devika Bulchandani is the latest guest on The PR Week podcast and the most recent in a series of CEOs whose work won plaudits at the Cannes Lions International Festival of Creativity to be featured on the podcast. She also talks about the strengths of the overall Ogilvy brand and how its different parts, from creative to PR, work together to develop work for clients, such as the Michael CeraVe campaign for CeraVe. Plus, the biggest marketing and communications news of the week, such as Vice President Kamala Harris' embrace of memes about her, Microsoft's response to the CrowdStrike outage and this week's holding company earnings.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week podcast is Matt Neale, CEO of Golin. The Interpublic Group agency CEO is fresh off big wins at the Cannes Lions International Festival of Creativity, including the first win by a PR agency in the PR Lions, for The Misheard Version for U.K.-based retailer Specsavers. Neale talks about his firm's award-winning work and weighs in on the biggest marketing and communications news of the week, including corporate America's response to the assassination attempt against former President Donald Trump, the start of the Olympics, PRWeek's Power List and much more.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/Follow Omnicom Commerce Group online at: https://omnicomcommercegroup.com/Ryan and Jacquelyn answer these questions: CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The latest guest on The PR Week podcast is Richard Edelman, global CEO of the largest agency in the world, who was eager to praise the performance of his firm, and that of rivals, at the Cannes Lions International Festival of Creativity. Edelman explains how his firm changed its strategy at Cannes and why he believes PR agencies are uniquely positioned to succeed at the annual festival. In non-Cannes news, he discusses his agency's financial performance in its fiscal year, acquisition targets, President Joe Biden's lackluster debate performance and many other topics.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Recorded live from the Cannes Lions International Festival of Creativity, this week's guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing. Julie shares her professional journey from agency work to influential roles at DirectTV and AT&T, which eventually led her to Amazon. Next, Julie offers insight into how her diverse career background fuels her innovative approach to content development, marketing, and product management. We then discuss how Amazon has been a pioneer in shoppable video, with the rapid growth of Amazon Live, the introduction of the Amazon Live Fast channel, and its revolutionary Shop the Show technology. We explore the critical role of measurement in this evolving field, and unpack compelling case studies that highlight the potential for future growth within the Amazon ecosystem. To close the show, Julie shares her passion for future planning and being on the cutting edge of what's coming next.  In this episode, you'll learn: 1. How empathy fosters effective collaboration and innovation in digital marketing.  2. Why Amazon has made significant strides in integrating shoppable video content to create new opportunities for brands and consumers. 3. How Amazon's focus on metrics like new-to-brand sales and the halo effect of creator content highlights the evolving landscape of digital marketing.    Resources: Amazon Shopping Videos - https://www.aboutamazon.com/   Connect with the Guest: Julie's LinkedIn - https://www.linkedin.com/in/juliehaleluk/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable impact of cinema in an evolving media landscape and its unique ability to captivate audiences in ways digital platforms cannot. Their discussion provided deep insights into the enduring value of cinema advertising amidst a landscape increasingly dominated by tech companies. Thanks for watching!

Want to know what it takes to create award-winning work in healthcare advertising? Check out our final Cannesplaining Healthcare podcast episode, live from the 2024 Cannes Lions International Festival of Creativity, featuring our 21GRAMS, a part of Real Chemistry, creative leaders as they explore the intersection of creativity, marketing and healthcare. Discover how to make your health advertising stand out with insights from Real Chemistry Chief Creative Office & 21GRAMS Managing Founder Frank Mazzola, 21GRAMS Executive Creative Director Lauren Polina, Chief Creative Officer Tom Richards and Executive Creative Director Chris Charles.

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what's winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging process.We're very fortunate to have the chair of this year's Entertainment Lions for Sport jury, Louise Johnson, CEO of Fuse to guide us, along with two of her fellow jury members. Asmirh Davis is founding partner of creative agency Majority from Atlanta, which is backed by NBA legend Shaquille O'Neal.Ben Williams is Global Chief Creative Experience Officer at TBWAWorldwide. The list of winners is hereUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Live from the 2024 Cannes Lions International Festival of Creativity, join us as we explore the intersection of creativity, marketing and healthcare during our latest Cannesplaining Healthcare podcast episode featuring Genentech Chief Marketing Officer (CMO) Dr. Erica Taylor, 21GRAMS Managing Founder & Real Chemistry Chief Creative Officer Frank Mazzola, and 21GRAMS Executive Creative Director Lauren Pollina. Discover how Genentech is modernizing marketing in the pharmaceutical industry and gain insights into the importance of creativity, the challenge of incorporating levity into health marketing and the value of early regulatory involvement in marketing campaigns. Learn from Dr. Erica Taylor's unique journey to her role as CMO and explore the evolving nature of marketing in healthcare. 

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

Live from the 2024 Cannes Lions International Festival of Creativity, join us for a discussion on the future of healthcare innovation and creativity. In this episode, Collette Douaihy, Dentsu Health Global CCO and President of Cannes Lions 2024 Pharma Jury, 21GRAMS Global CCO Tom Richards and 21GRAMS Executive Creative Director Chris Charles delve into the importance of patient-centricity, building strong client relationships and the ethical use of AI in healthcare. Discover insights on how to create impactful work and stay ahead in the ever-evolving healthcare landscape. 

In this episode we cover:Laura's recap of Cannes Lions International Festival of Creativity. What important item did Laura leave behind?Molly's recap of her last horse show with Annie.Laura jumped a new horse!How to add horses to every business conversation.

From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn't be ignored at the festival was how creators are becoming more and more integral in the advertising landscape.    They highlight the growth of social-first and creator-first brands and the increasing presence of major platforms like Pinterest, Snapchat, and TikTok at industry events. The conversation touches on the challenges brands face in measuring the ROI of influencer marketing and the potential role of AI in content personalization and scaling. They also explore the significance of retail media networks and their convergence with the creator economy, suggesting that retail-driven influencer content will become increasingly important. 

Our thoughts on the Cannes Lions International Festival of Creativity.

To close out The TrustMakers' series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott's reactions to the new 2024 Edelman Trust Barometer Special Report: … Continue reading "Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up'"

Welcome to The Sporting Class! Meadowlark Media CEO John Skipper and Nothing Personal's David Samson are back with another episode with host of Pablo Torre Finds Out ... Pablo Torre! We are live from Cannes Lions International Festival of Creativity! The boots on the ground from the biggest global advertising meet-up. All colleges are trying to find new ways to bring in money, but Big 12 commissioner Brett Yormark has an idea on how his conference can. The Big 12 has decided to sell the name of the conference and is looking to bring in private equity. Florida State wanted private equity for just itself. The Big 12 wants private equity for the whole conference. Let's also discuss naming rights, what they are, and how/if that money is well spent. What else are we thinking about? Charles Barkley retirement? Paramount Global failed merger? NFL Sunday Ticket lawsuit? Tune in to find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman's … Continue reading "Creators Colin & Samir on What It Takes to Run a Creator Business"

Kat Thomas, founder and chief creative officer of One Green Bean, has a front-row seat to some of the best earned media work in the world as PR jury president of the Cannes Lions International Festival of Creativity. She sits down with PRWeek's Steve Barrett at the festival to talk about standout work and other trends from this year's Cannes Lions in the latest edition of The PR Week podcast.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they're up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down … Continue reading "New York Times' Astead Herndon on the New Political Landscape for Brands"

In this special Cannes Lions International Festival of Creativity edition of The PR Week, Steve Barrett sits down with Burson CEO Corey duBrowa.They talk about bringing together two blue chip agencies to form the second-largest agency in the world by revenue, as well as new assignments from major consumer and technology clients.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal's new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel. Thus far, it's been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours. Much of the conversation at Cannes has been dominated by the topic of artificial intelligence, a focal point for Weiss. On the ground here at Cannes, Weiss said she's looking to chat with partners about leveraging AI tools for the creative process, something that's become mainstream amongst marketers at this point. But as the AI hype cycle continues, data privacy, safety, and return on investment become bigger talking points. "Honestly, that's going to be a lot of what I'm gonna be doing this week," Weiss said, "is talking with some of our tech partners to figure out how we can start using some of their technology." In the second episode of the Digiday at Cannes podcast, Weiss talks about AI tools in marketing, data privacy within AI and WSJ's new ad campaign to boost readership.

PRWeek VP and editorial director Steve Barrett caught up with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity this week for a wide-ranging discussion. They cover topics from WPP's share price to where Burson fits in the rankings of global PR agencies by revenue. Plus, AI and the main points of the festival itself on this special edition of The PR Week.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year's rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday's week-long podcast series. Last year's generative artificial intelligence hype cycle hasn't quite fizzled out yet It's expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it's yet to be said if AI will reach an inflection point for brand at this year's Lions. “Unfortunately, a lot of the conversation will be just blustering and hot air,” Weinstein said. “We're not yet at a point where any of us know, including the people building the capabilities by the way, where this ends.” Tune in to hear how Hilton is using AI internally and how Weinstein says the industry should be talking about AI at this year's Cannes Lions on the Digiday Podcast at Cannes. And Make sure to tune in tomorrow for the next Digiday podcast at Cannes.

On today’s episode, I speak with Dr. John Amaral, DC has been helping some of the world’s most recognized high-achievers feel and perform their best for over twenty five years. His clients include Oscar winning actors, Grammy award winning performing artists, Olympic gold medal winning athletes, and globally renowned entrepreneurs and thought-leaders. John has presented his work internationally at venues ranging from the World Economic Summit in Davos to the Cannes Lions International Festival of Creativity. He and his work are featured in Gwyneth Paltrow’s GOOP Labs series on Netflix. We talk about the following and so much more: ✅ What energy medicine is in simple terms and how it can impact our health and well-being ✅What he means when he says “People are made of energy?” ✅What is Energetic Flow? How does energy get blocked? ✅What is it like to work with him ✅The science behind this method? ✅His "Body Centered Leadership" approach and how it helps individuals unlock their full potential in personal and professional life ✅Some common misconceptions or skepticism people have about energy medicine, and how you address them? Get 10% off your first order site-wide with code GATEWAYS at https://oseamalibu.com/discount/GATEWAYS Please tag us and tell us what you loved! You can follow @Gateways_To_Awakening on Instagram or Facebook if you’d like to stay connected.

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.