Podcasts about cannes lions international festival

In this episode, Bessie is joined by Simon Cook, Global CEO of Cannes Lions International Festival of Creativity, to dive into the rich history, challenges, and future of one of the world's most prestigious festivals. With 71 years of creative excellence, Cannes Lions has become a beacon for marketers, advertisers, and creatives globally. Simon shares insights on how the festival has evolved from its beginnings in Venice, the importance of maintaining a level playing field for all entrants, and how the event continues to innovate, particularly in the wake of the pandemic.Bessie and Simon also discuss the festival's relationship with the city of Cannes, the shift toward more inclusivity, and the growing role of creators and influencers. They explore how brands, especially from emerging markets like China, can leverage the festival for global exposure, and what lies ahead for Cannes Lions in an increasingly digital and fast-paced world.Key Highlights:·The Origins of Cannes Lions: Cannes Lions began in 1954 in Venice, Italy, with a single award for TV and cinema advertising. The festival later found its permanent home in Cannes, France.·Cannes Lions' Evolution:How Cannes Lions has expanded from being ad-focused to encompassing all aspects of creativity.·Managing Growth and Scaling the Festival: Insights into the festival's business model and revenue streams. The relationship between Cannes Lions and the city of Cannes.·Engaging First-Time Participants: The festival offers a “First-Time Program” to guide new entrants, ensuring that smaller and independent agencies can participate and thrive.·Rigorous Speaker Selection Process: Sponsorship doesn't guarantee a spot on the stage. How Cannes Lions selects speakers and maintains a high standard of content quality.·Rise of Creators and Influencers: With the launch of the Creator Pass, the festival now engages social media creators and influencers, recognizing the growing importance of the creator economy in global marketing.·Opportunities for emerging markets: The discussion highlights how Chinese brands and innovators are increasingly looking to make their mark globally, and how Cannes Lions provides a platform for them to showcase their creativity.【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Simon CookGlobal CEO, Cannes Lions International Festival of Creativity【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】 小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

In this episode, Bessie is joined by Simon Cook, Global CEO of Cannes Lions International Festival of Creativity, to dive into the rich history, challenges, and future of one of the world's most prestigious festivals. With 71 years of creative excellence, Cannes Lions has become a beacon for marketers, advertisers, and creatives globally. Simon shares insights on how the festival has evolved from its beginnings in Venice, the importance of maintaining a level playing field for all entrants, and how the event continues to innovate, particularly in the wake of the pandemic.Bessie and Simon also discuss the festival's relationship with the city of Cannes, the shift toward more inclusivity, and the growing role of creators and influencers. They explore how brands, especially from emerging markets like China, can leverage the festival for global exposure, and what lies ahead for Cannes Lions in an increasingly digital and fast-paced world.Key Highlights:·The Origins of Cannes Lions: Cannes Lions began in 1954 in Venice, Italy, with a single award for TV and cinema advertising. The festival later found its permanent home in Cannes, France.·Cannes Lions' Evolution:How Cannes Lions has expanded from being ad-focused to encompassing all aspects of creativity.·Managing Growth and Scaling the Festival: Insights into the festival's business model and revenue streams. The relationship between Cannes Lions and the city of Cannes.·Engaging First-Time Participants: The festival offers a “First-Time Program” to guide new entrants, ensuring that smaller and independent agencies can participate and thrive.·Rigorous Speaker Selection Process: Sponsorship doesn't guarantee a spot on the stage. How Cannes Lions selects speakers and maintains a high standard of content quality.·Rise of Creators and Influencers: With the launch of the Creator Pass, the festival now engages social media creators and influencers, recognizing the growing importance of the creator economy in global marketing.·Opportunities for emerging markets: The discussion highlights how Chinese brands and innovators are increasingly looking to make their mark globally, and how Cannes Lions provides a platform for them to showcase their creativity.【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Simon CookGlobal CEO, Cannes Lions International Festival of Creativity【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】 小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：beiwanglu@withinlink.com

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: http://kellanova.comFollow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/Nicole answers these questions:You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?Retail media - 2020 bs 2024. What's changed, how do you coach brands and sales teams on this?Capabilities - does digital content, images, videos all these mean anything anymore?You've been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?AI - how are you approaching it?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Recorded during the Cannes Lions International Festival of Creativity, Jacquelyn covers how brands, retailers, and agencies should best work together to solve the needs of the customer - who at the end of the day is the start of it all.

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recording is part of a special episode of Vayner's Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about creativity, leadership, what's inspiring them, and the central theme of Gary Vaynerchuk's new book: the importance and challenge of attracting attention in today's marketplace. Jim's guests are:Maggie Schmerin, Chief Advertising Officer for United AirlinesCarrie Seifer, Chief Customer Officer & General Manager for GWILisa Peterson, The Americas Chief Marketing Officer for EY Consulting Ty Heath, Director of Market Engagement for The B2B Institute, a LinkedIn ThinkTankDavid Zucker, EVP & Chief Marketing and Digital Officer for Perdue FarmsTabata Gomez, McCormick & Company Inc's Chief Marketing Officer Claudine Patel, the Chief Marketing Officer for Consumer Healthcare, SanofiBenji Baer, the Chief Marketing Officer of CBRE, the commercial real estate firm.You can check out the full video on Vayner's YouTube channel, plus much more content captured in Cannes on Vayner's various social channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing.  Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories. Don't miss out on these key takeaways: How to carve your niche in a competitive industry. Balancing traditional and digital media strategies. The impact of sports and discipline on leadership. Staying relevant and authentic in a fast-paced digital world. Show Notes: Stephanie Paige Miller   Legacy Brands - a brand with a long history and reputation   Cannes Lions International Festival of Creativity - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Quinnton is the Co-Founder & CEO of Retrospect. A creative leader and designer passionate about leading teams and developing talent, he specializes in designing compelling and authentic brand experiences for companies and entrepreneurs.Quinnton is also an MIT graduate, kickstarting his dynamic career includes serving as an Art Director at Digitas, Lead Creative for acquired Procter & Gamble brand Walker & Company (makers of Bevel), inaugural Creative Director at Blavity, Inc., and Group Creative Director & Global Experience Lead at Publicis Sapient. In 2023, Harris was selected to be Jury President for Design Lions at the 2023 Cannes Lions International Festival of Creativity. He is the second Black president in the festival's 69-year history.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands, and advertisers, emphasizing the integration of creativity, data, and AI to solve business challenges.Lehrfeld delves into Walmart Connect's journey from focusing primarily on lower-funnel sales metrics to embracing a holistic, full-funnel approach that addresses both performance and brand-building needs. He highlights the increasing collaboration between sales and marketing teams within organizations and the necessity of bridging the gap to provide comprehensive advertising solutions. Lehrfeld's extensive experience in media buying and brand metrics brings a unique perspective on the future of retail media and its growing influence.As the retail media space continues to expand, Lehrfeld discusses Walmart Connect's strategies to remain competitive against major players like Disney and Meta. He explains how better targeting, data infusion, and innovative measurement techniques are crucial in delivering value to clients and driving sales. This episode is a must-listen for anyone looking to understand the dynamic intersection of media, marketing, and retail.Key Takeaways:Integrating Creativity and Data: Lehrfeld highlights the importance of combining creativity with data and AI to enhance advertising effectiveness and solve complex business challenges.Full-Funnel Approach: Walmart Connect's evolution from a focus on lower-funnel metrics to a comprehensive full-funnel strategy, addressing both performance and brand-building objectives.Competitive Edge in Retail Media: Strategies employed by Walmart Connect to compete with major advertising players, emphasizing the role of better targeting, data integration, and innovative measurement in driving client value and sales. Hosted on Acast. See acast.com/privacy for more information.

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleSeth answers these questions:Welcome back, since we last had you, Walmart connect, Walmart Data Ventures, and Walmart plus are on a great ride. If you look back at the last few years you've been here, do you feel the magic moment has arrived?Walmart connect - growing every day in leaps and bounds, providing value everyday to brands. What's the heartbeat of WMC, and why should brands continue to invest with you? Walmart Luminate has now also been around a couple years. At General Mills, I was a big believer that we should used the outputs from the platforms for our everyday business - penetration, growth, share, etc. How are brands leveraging Walmart luminate?Can you take us through the larger Walmart data ventures endeavor - what else does it involve, are there services that we are not discussing on the CPGGUYS?On the people side, how do you ensure your teams are staying abreast of new technologies and trends in the industry? Inflation has challenged all of us - how are you helping brands to navigate it?In store retail media - we have to discuss what's next here. What do you offer and what's next here? How are you delivering upper funnel out of platform capabilities for brands?Walmart plus is also a few years in - how is it performing, are consumers excited to continue to leverage it - what's in the works?Lastly, we always ask - what's next. What trends are you following and coaching Walmart on? What adoption curve are we at the edge of?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G's Global Marketing Officer.Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devika Bulchandani is the latest guest on The PR Week podcast and the most recent in a series of CEOs whose work won plaudits at the Cannes Lions International Festival of Creativity to be featured on the podcast. She also talks about the strengths of the overall Ogilvy brand and how its different parts, from creative to PR, work together to develop work for clients, such as the Michael CeraVe campaign for CeraVe. Plus, the biggest marketing and communications news of the week, such as Vice President Kamala Harris' embrace of memes about her, Microsoft's response to the CrowdStrike outage and this week's holding company earnings.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week podcast is Matt Neale, CEO of Golin. The Interpublic Group agency CEO is fresh off big wins at the Cannes Lions International Festival of Creativity, including the first win by a PR agency in the PR Lions, for The Misheard Version for U.K.-based retailer Specsavers. Neale talks about his firm's award-winning work and weighs in on the biggest marketing and communications news of the week, including corporate America's response to the assassination attempt against former President Donald Trump, the start of the Olympics, PRWeek's Power List and much more.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network.Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/Follow Omnicom Commerce Group online at: https://omnicomcommercegroup.com/Ryan and Jacquelyn answer these questions: CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Leaders' Content Director David Cushnan rattles through the big stories of the sports industry week - media rights updates from the NBA and Ligue 1, and the IOC-Saudi deal for the Olympic Esports Games - before two more conversations recorded at last month's Cannes Lions International Festival of Creativity. He was joined by two athletes transitioning into executive roles, operating in growing, challenger sports in the US.Brazil's Helio Castroneves is a four-time Indy 500 winner, who is gradually winding down his racing career and moved into team ownership in Indycar.Paul Rabil, one of the great lacrosse players, co-founded PLL in 2019 and has put it on a growth path, helped by a major ESPN media deal and a switch this year to a city-based model for its eight competing teams.- - -For the fifth year in a row, Leaders in Sport is partnering with The Women's Sport Collective and Women in Football to offer funded places at October's Leaders Week London for women and nonbinary people working in sport. For more information and to apply visit leadersinsport.com

The latest guest on The PR Week podcast is Richard Edelman, global CEO of the largest agency in the world, who was eager to praise the performance of his firm, and that of rivals, at the Cannes Lions International Festival of Creativity. Edelman explains how his firm changed its strategy at Cannes and why he believes PR agencies are uniquely positioned to succeed at the annual festival. In non-Cannes news, he discusses his agency's financial performance in its fiscal year, acquisition targets, President Joe Biden's lackluster debate performance and many other topics.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Recorded live from the Cannes Lions International Festival of Creativity, this week's guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing. Julie shares her professional journey from agency work to influential roles at DirectTV and AT&T, which eventually led her to Amazon. Next, Julie offers insight into how her diverse career background fuels her innovative approach to content development, marketing, and product management. We then discuss how Amazon has been a pioneer in shoppable video, with the rapid growth of Amazon Live, the introduction of the Amazon Live Fast channel, and its revolutionary Shop the Show technology. We explore the critical role of measurement in this evolving field, and unpack compelling case studies that highlight the potential for future growth within the Amazon ecosystem. To close the show, Julie shares her passion for future planning and being on the cutting edge of what's coming next.  In this episode, you'll learn: 1. How empathy fosters effective collaboration and innovation in digital marketing.  2. Why Amazon has made significant strides in integrating shoppable video content to create new opportunities for brands and consumers. 3. How Amazon's focus on metrics like new-to-brand sales and the halo effect of creator content highlights the evolving landscape of digital marketing.    Resources: Amazon Shopping Videos - https://www.aboutamazon.com/   Connect with the Guest: Julie's LinkedIn - https://www.linkedin.com/in/juliehaleluk/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable impact of cinema in an evolving media landscape and its unique ability to captivate audiences in ways digital platforms cannot. Their discussion provided deep insights into the enduring value of cinema advertising amidst a landscape increasingly dominated by tech companies. Thanks for watching!

Want to know what it takes to create award-winning work in healthcare advertising? Check out our final Cannesplaining Healthcare podcast episode, live from the 2024 Cannes Lions International Festival of Creativity, featuring our 21GRAMS, a part of Real Chemistry, creative leaders as they explore the intersection of creativity, marketing and healthcare. Discover how to make your health advertising stand out with insights from Real Chemistry Chief Creative Office & 21GRAMS Managing Founder Frank Mazzola, 21GRAMS Executive Creative Director Lauren Polina, Chief Creative Officer Tom Richards and Executive Creative Director Chris Charles.

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what's winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging process.We're very fortunate to have the chair of this year's Entertainment Lions for Sport jury, Louise Johnson, CEO of Fuse to guide us, along with two of her fellow jury members. Asmirh Davis is founding partner of creative agency Majority from Atlanta, which is backed by NBA legend Shaquille O'Neal.Ben Williams is Global Chief Creative Experience Officer at TBWAWorldwide. The list of winners is hereUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Each week, we sit down with Matt Stringer, CEO of RNIB, to look at some of the big stories coming from the UK sight loss charity. This week, stepping in for Matt is Vivienne Francis, RNIB Chief Social Change Officer to chat about a new advertising award at Cannes Lions International Festival of Creativity which celebrates accessibility, plus RNIB's call for an accessible voting process for blind and partially sighted people in the UK.  If you, or someone you know, would like information on the support and services available from RNIB, go to www.rnib.org.uk You can also call our Helpline on 0303 123 9999 or ask Alexa to call RNIB's Helpline. #RNIBConnect Image Shows RNIB Logo, White Background RNIB in Bold Black Letters with a Solid Pink Line Below.

Live from the 2024 Cannes Lions International Festival of Creativity, join us as we explore the intersection of creativity, marketing and healthcare during our latest Cannesplaining Healthcare podcast episode featuring Genentech Chief Marketing Officer (CMO) Dr. Erica Taylor, 21GRAMS Managing Founder & Real Chemistry Chief Creative Officer Frank Mazzola, and 21GRAMS Executive Creative Director Lauren Pollina. Discover how Genentech is modernizing marketing in the pharmaceutical industry and gain insights into the importance of creativity, the challenge of incorporating levity into health marketing and the value of early regulatory involvement in marketing campaigns. Learn from Dr. Erica Taylor's unique journey to her role as CMO and explore the evolving nature of marketing in healthcare. 

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Leaders' Content Director David Cushnan brings you the stories of the sports industry week, while Editorial Director James Emmett brings you a couple of heavyweight brand CMO conversations from last week's Cannes Lions International Festival of Creativity. At the Sport Beach, hosted by Stagwell, he sat down with Don McGuire, CMO of Qualcomm, a B2B company that, through its Snapdragon brand, is about to become much more visible, as Manchester United's new front-of-shirt sponsor. Then he catches up with Mark Kirkham, CMO of International Beverages at PepsiCo, who reflects on how the best storytelling in sports marketing happens - and where it's happening in 2024.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

Live from the 2024 Cannes Lions International Festival of Creativity, join us for a discussion on the future of healthcare innovation and creativity. In this episode, Collette Douaihy, Dentsu Health Global CCO and President of Cannes Lions 2024 Pharma Jury, 21GRAMS Global CCO Tom Richards and 21GRAMS Executive Creative Director Chris Charles delve into the importance of patient-centricity, building strong client relationships and the ethical use of AI in healthcare. Discover insights on how to create impactful work and stay ahead in the ever-evolving healthcare landscape. 

In this episode we cover:Laura's recap of Cannes Lions International Festival of Creativity. What important item did Laura leave behind?Molly's recap of her last horse show with Annie.Laura jumped a new horse!How to add horses to every business conversation.

From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn't be ignored at the festival was how creators are becoming more and more integral in the advertising landscape.    They highlight the growth of social-first and creator-first brands and the increasing presence of major platforms like Pinterest, Snapchat, and TikTok at industry events. The conversation touches on the challenges brands face in measuring the ROI of influencer marketing and the potential role of AI in content personalization and scaling. They also explore the significance of retail media networks and their convergence with the creator economy, suggesting that retail-driven influencer content will become increasingly important. 

Our thoughts on the Cannes Lions International Festival of Creativity.

To close out The TrustMakers' series on the ground at the 2024 Cannes Lions International Festival of Creativity, Scott Galloway, professor of marketing at NYU Stern School of Business and podcast host, sits down for a conversation with Edelman CEO Richard Edelman. Richard gets Scott's reactions to the new 2024 Edelman Trust Barometer Special Report: … Continue reading "Professor Scott Galloway: Brands Must ‘Act Up, Not Speak Up'"

Welcome to The Sporting Class! Meadowlark Media CEO John Skipper and Nothing Personal's David Samson are back with another episode with host of Pablo Torre Finds Out ... Pablo Torre! We are live from Cannes Lions International Festival of Creativity! The boots on the ground from the biggest global advertising meet-up. All colleges are trying to find new ways to bring in money, but Big 12 commissioner Brett Yormark has an idea on how his conference can. The Big 12 has decided to sell the name of the conference and is looking to bring in private equity. Florida State wanted private equity for just itself. The Big 12 wants private equity for the whole conference. Let's also discuss naming rights, what they are, and how/if that money is well spent. What else are we thinking about? Charles Barkley retirement? Paramount Global failed merger? NFL Sunday Ticket lawsuit? Tune in to find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices

The TrustMakers is continuing our series of episodes from on-the-ground at the Cannes Lions International Festival for Creativity. Colin Rosenblum and Samir Chaudry are hosts of “The Colin and Samir Show,” a YouTube show and podcast that breaks down the latest in the creator economy from the perspective of creators. They sit down with Edelman's … Continue reading "Creators Colin & Samir on What It Takes to Run a Creator Business"

Kat Thomas, founder and chief creative officer of One Green Bean, has a front-row seat to some of the best earned media work in the world as PR jury president of the Cannes Lions International Festival of Creativity. She sits down with PRWeek's Steve Barrett at the festival to talk about standout work and other trends from this year's Cannes Lions in the latest edition of The PR Week podcast.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The TrustMakers is on the ground at the annual Cannes Lions International Festival for Creativity to talk with guests about what they're up to at the festival and get their reactions to the 2024 Edelman Trust Barometer Special Report on brands and politics. Astead Herndon, National Politics Reporter at the New York Times, sits down … Continue reading "New York Times' Astead Herndon on the New Political Landscape for Brands"

In this special Cannes Lions International Festival of Creativity edition of The PR Week, Steve Barrett sits down with Burson CEO Corey duBrowa.They talk about bringing together two blue chip agencies to form the second-largest agency in the world by revenue, as well as new assignments from major consumer and technology clients.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Leaders' Editorial Director James Emmett and Content Director David Cushnan are out and about, sharing their sports industry week. James is in Cannes, taking in the beaches, making note of the activations and soaking up the vibes at the Cannes Lions International Festival of Creativity - and asking what sport is doing there, who it wants to meet, why so many athletes have turned up and where sport actually fits in the minds of the big brands and agencies who have decamped this week to the South of France. Meanwhile, David's had a slightly shorter trip, to Chiswick Park in West London, where he reflects on hosting part of IMG Networking Week, IMG's latest internal engagement initiative - and picks up a few tips including how to remember names and the art of the elegant conversation exit.

On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal's new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel. Thus far, it's been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours. Much of the conversation at Cannes has been dominated by the topic of artificial intelligence, a focal point for Weiss. On the ground here at Cannes, Weiss said she's looking to chat with partners about leveraging AI tools for the creative process, something that's become mainstream amongst marketers at this point. But as the AI hype cycle continues, data privacy, safety, and return on investment become bigger talking points. "Honestly, that's going to be a lot of what I'm gonna be doing this week," Weiss said, "is talking with some of our tech partners to figure out how we can start using some of their technology." In the second episode of the Digiday at Cannes podcast, Weiss talks about AI tools in marketing, data privacy within AI and WSJ's new ad campaign to boost readership.

PRWeek VP and editorial director Steve Barrett caught up with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity this week for a wide-ranging discussion. They cover topics from WPP's share price to where Burson fits in the rankings of global PR agencies by revenue. Plus, AI and the main points of the festival itself on this special edition of The PR Week.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year's rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday's week-long podcast series. Last year's generative artificial intelligence hype cycle hasn't quite fizzled out yet It's expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it's yet to be said if AI will reach an inflection point for brand at this year's Lions. “Unfortunately, a lot of the conversation will be just blustering and hot air,” Weinstein said. “We're not yet at a point where any of us know, including the people building the capabilities by the way, where this ends.” Tune in to hear how Hilton is using AI internally and how Weinstein says the industry should be talking about AI at this year's Cannes Lions on the Digiday Podcast at Cannes. And Make sure to tune in tomorrow for the next Digiday podcast at Cannes.

Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.Chat then turns to favourite memories and experiences of the festival.Further reading:https://www.campaignlive.co.uk/cannes Hosted on Acast. See acast.com/privacy for more information.

WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions International Festival of Creativity. Later they speak to Devika Bulchandani, Global CEO at Ogilvy about her take on creative effectiveness and what she's hoping to see at the Festival. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jason has been a trusted leader on amazing global brands including Apple, @Meta (AR, VR and Metaverse), TikTok, Amazon, The Walt Disney Company Pixar Animation Studios, American Honda Motor Company, Inc. and UNICEF. He's helped build and empower departments fueled by pride and passion, which has inevitably led to some breakthrough creative work spanning digital, social, performance, influencer, partnerships, traditional channels and the metaverse. He's currently leading all marketing for Hyundai Motor Company (현대자동차), Genesis and several other global brands. Other points of interest: Developed and wrote Apple “Mac vs PC” campaign (Campaign of the Decade by ADWEEK and Top 15 Campaigns of the Century by AdAge). Adweek Top 30 Creative Director + Campaign UK 40 Over 40 Top Digital Creatives. Winner of Grand Effie, Cannes Lions International Festival of Creativity Gold Lions in Film, Cyber, Design, Health and Branded Content & Entertainment. Emmy nom. Author of Creative Directions: Mastering the Transition --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic._______To read the full stories included in this episode:The most interesting thing in tech: https://www.linkedin.com/feed/update/urn:li:activity:7201594636702789633?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7201594636702789633%29The acronym that brands can't afford to ignore: LMFAO: https://www.thecurrent.com/brands-humor-advertising-holiday-digital_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

On today’s episode, I speak with Dr. John Amaral, DC has been helping some of the world’s most recognized high-achievers feel and perform their best for over twenty five years. His clients include Oscar winning actors, Grammy award winning performing artists, Olympic gold medal winning athletes, and globally renowned entrepreneurs and thought-leaders. John has presented his work internationally at venues ranging from the World Economic Summit in Davos to the Cannes Lions International Festival of Creativity. He and his work are featured in Gwyneth Paltrow’s GOOP Labs series on Netflix. We talk about the following and so much more: ✅ What energy medicine is in simple terms and how it can impact our health and well-being ✅What he means when he says “People are made of energy?” ✅What is Energetic Flow? How does energy get blocked? ✅What is it like to work with him ✅The science behind this method? ✅His "Body Centered Leadership" approach and how it helps individuals unlock their full potential in personal and professional life ✅Some common misconceptions or skepticism people have about energy medicine, and how you address them? Get 10% off your first order site-wide with code GATEWAYS at https://oseamalibu.com/discount/GATEWAYS Please tag us and tell us what you loved! You can follow @Gateways_To_Awakening on Instagram or Facebook if you’d like to stay connected.

With an extraordinary career of anticipating trends in marketing, Beth Sidhu is now chief brand and communications officer for Stagwell. She joins Lisa today for a conversation about important trends in business and the culture of sports -- as she plans to deliver a second successful year of Sport Beach at the Cannes Lions International Festival of Creativity. Beth's career has been truly at the intersection of business, news and politics and is well-known inside the beltway as a true visionary. She shares her pathway through media driven events, elevated brand engagement at an authentic level and the power of the digital age at even the youngest generation level. Tune in today to hear more about Beth Sidhu, Sport Beach and her remarkable work at Stagwell. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lauren Wesley Wilson is one of the nation's leading thought leaders on media relations, diversity and inclusion, and crisis communications. At 25, she became the founder and CEO of ColorComm Corporation. Prior to that, she worked as a communications strategist at a prestigious crisis communications firm in Washington, D.C., where she oversaw media strategy and crisis communications for international governments and stakeholder engagement for consumer brands. She previously served on the Glass Lions Jury at Cannes Lions International Festival of Creativity in Cannes, France. She graduated from Spelman College with a B.A. in political science and from Georgetown University with an M.A. in communications. She resides in New York City.

Adrianne C. Smith is the Chief Diversity and Inclusion Officer at FleishmanHillard, one of the world's leading communications and marketing agencies. She helps drive the organization's mission to become the most inclusive agency in the world. Adrianne is also the Founder and Visionary of the Can: Diversity Collective, a nonprofit created to give access and exposure to young adults of color and underrepresented communities to global thought leadership conferences in communications, advertising, marketing, creativity, economics, innovation and technology.In 2018, she launched a program where rising stars in the advertising and creative industry got the opportunity to attend and participate in the Cannes Lions International Festival of Creativity.In 2019, Adrianne launched the first-ever DE&I activation at Cannes called “Inkwell Beach,” named as a tribute to the historic beach in Martha's Vineyard, which was a place of solace for Black people during segregation. By 2023, what started six years ago – as a small group of young professionals has grown into a cohort of more than two dozen young people from five continents. In 2023, Adrianne was named ADCOLOR's DEI Executive of the Year.She joins on Hypewomen Podcast to talk about her mission and how she inspires inclusion. Support the show

Adrianne C. Smith is SVP/Senior Partner and Chief Diversity and Inclusion Officer at FleishmanHillard. Prior to joining FleishmanHillard, Adrianne was named the first Global Director of Inclusion and Diversity at WPP. Adrianne is also the Founder and Visionary of the Can: Diversity Collective, a non-profit organization created to provide access and exposure to young adults of color and under-represented communities to global thought leadership conferences on advertising, marketing, creativity, economics, innovation and technology. In 2018, she launched the first iteration of the Diversity Collective, the Cannes Can: Diversity Collective (CC:DC) (http://www.cannesdiversitycollective.com/) which provides rising stars in the advertising and creative industry the opportunity to attend and participate in the Cannes Lions International Festival of Creativity. In 2019, she made history by creating the first stand-alone Diversity, Equity and Inclusion Beach in the festival's 66 years of existence and named it Inkwell Beach – Cannes (http://www.inkwellbeachcannes.com/) after the historic beach on Martha's Vineyard. In January 2024, she launched the Davos Can: Diversity Collective's – Inkwell Beach – Davos during the World Economic Forum., making history again by building the first activation committed to conversations on the global impact of diversity, equity and inclusion. Adrianne is on the Advisory Board of the Reykjavik Global Forum and has been recognized as an Outstanding Mentor by the Diversity Action Alliance, a Game Changer in the Quantum Leap category during the She Runs It Game Changers Awards and the 2023 ADCOLOR DEI Executive of the Year.

We're talking Lions, people.  Steve Latham, nicest guy, is the head of Learning for Cannes Lions.  Since January 2011, Steve has led the Talent & Training Team in London, focusing on training and educating advertising professionals at various career stages. We break down what a lion award is. Provide context to why we talk about Lions with virtually every guest we've ever had on.  Steve talks us through how and why aspiring advertisers can study the amazing work and potentially get a free trip to Cannes in June.  If you listen to this episode and apply the advice, you will likely be a guest in no time.  Links: https://www.linkedin.com/in/lathamsteve/ https://www.canneslions.com/initiatives/talent-programmes

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Imagine sobriety coming from having more sex? Sounds crazy, right? But there are multiple pathways to becoming sober and staying sober. In his new book, Recovery From Recovery: One gay man's journey toward sexual and emotional freedom during and after sobriety, Adam Fitzgerald shares how his journey into sobriety led him to a sexual freedom he had never experienced. About Adam Adam Fitzgerald is a writer, director, filmmaker, and content creator whose work has been recognized with an Emmy Nomination, "Critic's Picks" from The New York Times, The Chicago Tribune, TimeOut Chicago and TimeOut New York, "Best of the Year" nods in The Advocate Magazine and The Contra Costa Times, a Jeff Award Nomination, and San Francisco Bay Area Critics Award nominations. His writing has been published by the Huffington Post and Thomson Reuters Foundation & Openly and his short film, Occupy Me (director/writer) has been viewed more than one million times on YouTube. Adam directed RESISTANCE RADIO for Man in the High Castle (Amazon Studios) which was nominated for a Creative Arts Emmy Award and received two Silver and three Bronze Lions at the Cannes Lions International Festival of Creativity, and the short film Dividends, which won "Best Director" at the New York Film Awards. Connect With Adam Website Facebook Instagram X - Twitter Hey Guys, Check This Out! Are you a guy who keeps struggling to do that thing? You know the thing you keep telling yourself and others you're going to do, but never do? Then it's time to get real and figure out why. Join the 40 Plus: Gay Men Gay Talk, monthly chats. They happen the third Monday of each month at 5:00 pm Pacific - Learn More! Break free of fears. Make bold moves. Live life without apologies