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Ag Media Conversations: Conversations on and about ag media, its future, and the opportunities.

The Truffle Media Gang


    • Feb 10, 2011 LATEST EPISODE
    • infrequent NEW EPISODES
    • 30 EPISODES


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    Latest episodes from Ag Media Conversations's blog

    AMC 0057 - What Are Some Community Building Approaches?

    Play Episode Listen Later Feb 10, 2011


    Matt Hunckler ( @hunckler), one of the people behind Verge, formally the Indianapolis Hackers and Founders meetup group, touches on how media and in person events are used to bring people together to share and grow ideas. While this conversation is not in the agriculture industry, Matt offers some community building approaches that easily can be used by those in ag. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Matt Hunckler provides community building insights. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0056 - How Do You Know Your Farmer?

    Play Episode Listen Later Oct 22, 2010


    Emily Zweber ( @ezweber) Emily Zweber Shares Story of Organic Valley Coop's Know Your Farmer Campaign. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Emily Zweber shares an approach to knowing your farmer through Organic Valley's web site. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0055 - Josh St. Peters, Pioneer Hi-Bred, engages customers much quicker with digital catalogs

    Play Episode Listen Later Oct 21, 2010


    Josh St. Peters ( @jstpeters) explains some of the approaches Pioneer Hi-Bred uses to connect with customers, partners, and interested groups. Mobile devices are key to shortening the cycle to get information to customers and educate FFA students. Josh also talks about the ever changing hardware/tools and how to work through those changes. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Josh St. Peters on connecting to farmers and students with mobile devices. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0054 - Tim Zweber, Zweber Farms, LLC, aims to educate consumers about agriculture

    Play Episode Listen Later Oct 1, 2010


    Tim Zweber ( @zweberfarms) uses social media to interact with customers on their organic milk and meat. Tim also mentions they want to educate consumers about agriculture. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Tim Zweber on how they educate consumers about agriculture. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0053 - Mark Gale, Charleston|Orwig, understands that Social/New Media is not a "checkoff" item

    Play Episode Listen Later Oct 1, 2010


    Mark Gale ( @MarksKiosk), Charleston|Orwig, makes the observation that social and new media can not be a communications "check-off" item and companies need to make commitments in people, hours, and tools to successfully utilize the web. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Mark Gale on social/new media use in communications, marketing, and public relations. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0052 - Jeff Fowle on why ranchers and farmers need to use social media.

    Play Episode Listen Later Sep 17, 2010


    Jeff Fowle ( @jefffowle), President of the Agchat Foundation, share thoughts on why ranchers and farmers use social media. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Jeff Fowle, on why farmers and ranchers need to utilize social media tools. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0051 - Drew Bender on social media in high school ag programs.

    Play Episode Listen Later Sep 17, 2010


    Drew Bender ( @drewbender), Livestock and Crop Farmer, Agricultural Education Instructor, on social media in high school ag programs. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Drew Bender, on new and social media use in high school agriculture programs. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0050 - Kelliann Blazek on using social media in state government agriculture programs.

    Play Episode Listen Later Sep 17, 2010


    Kelliann Blazek ( @kellblazek), shares thoughts on using social media in state government agriculture programs. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Kelliann Blazek, on Wisconsin Department of Agriculture's use of social media. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0049 - Charles Wildman, Ohio Pork Producer, on why farmers need to be using social media tools.

    Play Episode Listen Later Sep 14, 2010


    Charles Wildman ( @standingoaks), as an Ohio pork producer and crop farmer, offers straight forward suggestions on utilizing social media tools in agriculture and why it is important to do so. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Charles Wildman, provides suggestions on utilizing social media in ag. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0048 - Tricia Braid provides concrete Ag examples of change via social media

    Play Episode Listen Later Sep 14, 2010


    Tricia Braid ( @agchick), Director of Communications for the Illinois Corn Growers Association and the Illinois Corn Marketing Board, provides concrete examples of how social media tools can effect a change in how people perceive agriculture. Social media time management tip: "It has to be the thing you are interested in; find the topic that gets you hooked and the time wouldn't matter. Stick with what does and forget the rest." This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Tricia Braid thoughts on social media as tools for change. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0047 - Amanda Sollman provides a Spartan Ag student point of view on social media, marketing, and communications.

    Play Episode Listen Later Sep 14, 2010


    Amanda Sollman ( @sollmana), as a student gives her perspective on social media use in ag and in college. Time management and social media use is not an issue for her, she has figured out how to effectively leverage the tools to stay connected to various thought leaders and friends. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Amanda Sollman, Spartan Ag student point of view on social media and ag. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0046 - How the Minnesota Twins Use Social Media To Engage Fans

    Play Episode Listen Later Jul 30, 2010


    Chris Iles ( @minnesotatwins), of Minnesota Twins Baseball Club, talks about how gaining fans' trust and engaging them over time takes persistence. He also shares stories on the launching of the new Target Field. This conversation is from the 2010 Ag Media Summit's New Media Market Basket tour in Minneapolis, MN, USA. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Chris Iles on MN Twins use of social media. Add Ag Media Conversations to your iTunes play list or favorite RSS reader. social media

    AMC 0045 - How the Dairy Industry Uses New and Social Media

    Play Episode Listen Later May 28, 2010


    Liz Woodruff ( @lizwoodruff and @INDairy ), of Milk Promotion Services of Indiana, shares how the diary industry uses various tools to tell the story around dairy production, dairy products, and the nutritional benefits of milk. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Liz Woodruff on dairy industry's use of social and new media. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0044 - Karlie Justus discovers how to connect crop producers with BASF

    Play Episode Listen Later Apr 27, 2010


    Karlie Justus ( @KarlieJ), PR/social media associate account exec with Howard, Merrell and Partners, talks about how she is working to engage crop producers. What are crop producers using to connect digitally? How can companies like BASF connect to growers? Karlie shares some information on ag media and their use of social media. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Karlie Justus shares thoughts on crop growers use of social media tools. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0043 - Sarah Hubbart updates us on the recently concluded College Aggies Online contest.

    Play Episode Listen Later Apr 23, 2010


    Sarah Hubbart ( @mustbesarah and @animalag ), Communications Coordinator for the Animal Agriculture Alliance, updates us on the recently concluded College Aggies Online contest. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Sarah Hubbart updates us on the recently concluded College Aggies Online contest. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0042 - Celeste Laurent is this year's individual winner of the College Aggies Online community contest

    Play Episode Listen Later Apr 23, 2010


    Celeste Laurent ( @celestelaurent ) from the Western Kentucky University Block & Bridle club and individual winner of this year's College Aggies Online community contest, shares what she does on a daily basis to tell agriculture's story. Read more on Celeste's blog A Farm Girl's Perspective. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Celeste Laurent telling agriculture's story on a daily basis. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0041 - Janice Person, aka @JPLovesCotton, shares on agriculture, food, fuel, and fiber

    Play Episode Listen Later Apr 12, 2010


    Janice Person ( @JPlovesCOTTON ) is a city girl who loves cotton & biotech, talks & takes photos, does PR for Monsanto, loves Memphis Tigers & travel, and is tweeting her view of the world. You can also learn more about Jancie's point of view on agriculture, food, fuel, and fiber through her blog at http://JPlovesCOTTON.wordpress.com/ . Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Janice Person on agriculture, food, fuel, and fiber. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0040 - Nathan Winters talks about what he discovered about people who grow food

    Play Episode Listen Later Mar 12, 2010


    Nathan Winters ( @follownathan ) shares what he discovered about the people who grow food. "5 months/4300 miles via bicycle across USA with a piqued curiosity into food chains, agriculture and environmental issues. Writing a book about my experiences." Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Nathan Winters shares what he discovers about food and the people who grow it. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0039 - Joanna Schroeder utilizes the web to capture and share stories in agriculture

    Play Episode Listen Later Feb 19, 2010


    Joanna Schroeder ( @jmschroeder ) shares her thoughts on new / social media use in agriculture and renewable energy. Her PR tip of the day? "Do not send a story without a photo, or without audio, or without video." Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Joanna Schroeder on all this media stuff in agriculture! Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0038 - How AGCO connects with agriculture community using social media tools

    Play Episode Listen Later Feb 11, 2010


    Sue Otten ( @AGCOcorp ) provides thoughts on how AGCO uses social and new media to connect with dealers, customers, and partners. Collecting and sharing stories using tools like Facebook, Twitter, and YouTube allows AGCO to provide a faster response to questions, comments and issues coming from the field. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Sue Otten provides insight on AGCO's use of social and new media . Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0037 - Nate Taylor shares tips, tactics, and strategies on using social media in ag

    Play Episode Listen Later Feb 3, 2010


    Nate Taylor (aka @NateJTaylor ) chats about tools, tips, and directions on using social media in agriculture. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Nate Tylor social media in ag strategies and tactics. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0036 - Communications in Ag Panel from the Ag Connect Expo 2010, featuring Jim Evans, Orion Samuelson, Mike Yost

    Play Episode Listen Later Jan 14, 2010


    Communications in Ag Panel from the Ag Connect Expo 2010, featuring Jim Evans, Orion Samuelson, Mike Yost. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Communications in Ag Panel featuring Jim Evans, Orion Samuelson, Mike Yost from the InnovationsTheater at the Ag Connect Expo 2010. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0035 - Josh Wackler helps young adults in ag to understand how social media use can impact their personal, school, and work

    Play Episode Listen Later Dec 16, 2009


    Josh Wackler helps young adults in ag to understand how social media use can impact their personal, school, and work lives. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Josh Wackler seeks to educate young adults on the use of social and new media in ways to improve their future, not hurt it. Add Ag Media Conversations to your iTunes play list or favorite RSS reader.

    AMC 0034 - FarmOn.com aims to bring farming back to consumers and farmers with new and social media tools.

    Play Episode Listen Later Nov 19, 2009


    FarmOn.com talks about how they are building a community to assist farmers and consumers to buy & sell farm products, and leverage that relationship educate and explore the world of farming. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. FarmOn.com aims to bring farming back to consumers and farmers with new and social media tools.

    AMC 0033 - Swine Forecast 2010 uses new media and web to bring people and information together

    Play Episode Listen Later Nov 5, 2009


    Swine Forecast 2010 mixes new media, the internet, and in person conversations to bring the swine community together around issues and the economy. Ned Arthur, host of SwineCast.com, shares how Swine Foreast 2010 is coming together. Contact Ned if you have any questions or issues you would like to have addressed during the event. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Swine Forecast 2010 bringing swine community conversations together.

    AMC 0032 - Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work.

    Play Episode Listen Later Oct 20, 2009


    Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work, persistence, ingenuity, honesty and homegrown success. Ryan Curtis and Ray Merritt provide the background, vision, and direction of Proud To Dairy. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Proud To Dairy, why new and social media is important to tell dairy's story.

    AMC 0031 - I Love Farmers... They Feed My Soul, out to change the view of agriculture and where your food comes from

    Play Episode Listen Later Sep 28, 2009


    I Love Farmers... They Feed My Soul, is out to help the young generation understand the importance of knowing where our food comes from and who produced it. Find their message also on Facebook and Twitter. Mindy Burris, Annalisa Clarke, and Dr. J. Scott Vernon share their thoughts on why and how "I Love Farmers... They Feed My Soul" is taking shape and where they want it to go. Don't forget to look at the I Love Farmers... They Feed My Soul clothing line (men's, women's, and hats). Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. I Love Farmers... They Feed My Soul, what is it and why it is important. 6u3nj4sbzg

    AMC 0030 - What is College Aggies Online?

    Play Episode Listen Later Sep 23, 2009


    College Aggies Online, College Aggies Online is a joint venture of the Animal Agriculture Alliance and American National CattleWomen, Inc. that connects college students from across the country who are interested in promoting agriculture. Sarah Hubbart, Communications Coordinator for the Animal Agriculture Alliance, shares how the idea got started and what it aims to do between October 2009 and April 2010. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. College Aggies Online? Sarah Hubbart explains.

    AMC 0029 - What is Monsanto's conversation approach?

    Play Episode Listen Later Sep 10, 2009


    Learn more from Mica Veihman, Monsanto's social media team lead. Mica chats with Ned Arthur about what they are doing is really about the conversation online and not so much about the tools. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Mica Veihman chats with Ned Arthur that this is really about the conversation online and not so much about the tools.

    AMC 0028 - Virtual Walking the Pens, Interactive 3D Swine Production Training Simulation

    Play Episode Listen Later Aug 18, 2009


    What is the Virtual Walking the Pens – Interactive 3D Swine Production Training Simulation? Eric Farrand, of Pfizer Animal Health, explains. Click Play button below to listen to audio on line. To download an MP3 version to your desktop, right click on link below and save to your local computer. Virtual Walking the Pens details.

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